KR20230110215A - Operating method for providing item category page and electronic apparatus supporting thereof - Google Patents

Abstract

A method of providing an item category page by an electronic device, comprising: obtaining a user's first input for a first item category from among a list of item categories related to a service for delivery brokerage provided by the electronic device; checking information on a first keyword list for the first item category in response to the first input; and providing an item category page including a first area displaying the item category list, a second area displaying one or more filter options for filtering stores displayed in the store list and the first keyword list, and a third area displaying a first store list including information on stores corresponding to the first item category.

Description

Operation method for providing item category page and electronic device supporting it

The present invention relates to a method and apparatus for providing an item category page, and more particularly, to a method and electronic device for providing an item category page including keywords corresponding to item categories and information on a store.

With the development of electronic technology, e-commerce has become a part of shopping. Customers can purchase products online without going directly to a shopping mall or market, and the products purchased online are delivered to the delivery address requested by the customer.

In the case of e-commerce, since the provision of detailed and accurate information about products has a significant impact on service satisfaction, various methods for providing more detailed and accurate information are being discussed.

In this regard, reference may be made to prior literature such as KR101756594B1 or KR101500849B1.

According to the method of the present invention, an electronic device may provide an item category page including information about a keyword and a store corresponding to an item category.

The technical problems to be achieved in the present invention are not limited to the above-mentioned technical problems, and other technical problems not mentioned will be clearly understood by those skilled in the art from the description below.

Various embodiments may provide an operating method of an electronic device for providing an item category page and an electronic device supporting the same.

A method for providing an item category page by an electronic device, according to various embodiments of the present disclosure, comprising: obtaining a first input from a user for a first item category among a list of item categories related to a service for delivery mediation provided by the electronic device; checking information on a first keyword list for the first item category in response to the first input; and providing an item category page including a first area displaying the item category list, a second area displaying one or more filter options for filtering stores displayed in the store list and the first keyword list, and a third area displaying a first store list including information on stores corresponding to the first item category.

In an exemplary embodiment, information indicating that the first item category is selected from the item category list may be set in the first area.

In an exemplary embodiment, the method of providing the item category page may include obtaining a second input of the user corresponding to a second item category included in the item category list on the first region; In response to the second input, setting the second area to display a second keyword list for the one or more filter options and the second item category; and setting the third region to display a second store list including information on a store corresponding to the second item category in response to the second input.

In an exemplary embodiment, the method of providing the item category page may include obtaining a third input of the user corresponding to a first keyword included in the first keyword list on the second area; and providing a store search page including information on one or more stores included in the first store sublist corresponding to the first keyword in response to the third input.

In an exemplary embodiment, the one or more stores may include a store selling at least one item corresponding to the first keyword or a store having a store name corresponding to the first keyword.

In an exemplary embodiment, the one or more stores may be displayed on the store search page based on a store display priority for the first item category.

In an exemplary embodiment, the store display priority may be determined based on a first priority related to a conversion rate corresponding to a purchase rate of visitors to the one or more stores, a second priority related to ratings of the one or more stores, and a third priority related to a delivery time for the one or more stores.

In an exemplary embodiment, the store display priority is determined based on the first priority in order of highest conversion rate, and with respect to the first store and the second store included in the one or more stores, the first store may be displayed higher than the second store on the store search page when the conversion rate of the first store is higher than the conversion rate of the second store.

In an exemplary embodiment, when the first priority is the same, the store display priority is determined based on the second priority in order of highest rating, and for the first store and the third store having the same first priority among the one or more stores, if the rating of the first store is higher than that of the third store, the first store may be displayed higher than the third store on the store search page.

In an exemplary embodiment, when the first priority and the second priority are the same, the store display priority is determined based on the third priority in descending order of delivery time, and among the one or more stores, if the first store and the fourth store have the same first and second priorities, if the delivery time of the first store is shorter than the delivery time of the fourth store, the first store may be displayed higher than the fourth store on the store search page.

In an exemplary embodiment, for the first store and the fifth store having the same first priority, second priority, and third priority among the one or more stores, if the user's order history for an item corresponding to the first store is older than the user's order history for an item corresponding to the fifth store, the first store may be displayed higher than the fifth store on the store search page.

In an exemplary embodiment, the method of providing the item category page may include setting a first period for determining a delivery time of the first store; checking a plurality of first delivery orders requested to the first store during the first period; and determining a first average delivery time calculated for the plurality of first delivery orders as a delivery time of the first store.

In an exemplary embodiment, the method of providing the item category page may include, for the first delivery orders included in the plurality of first delivery orders, a plurality of second delivery orders requested to the first store during a second period prior to the first period Checking a second average delivery time calculated for; If the first delivery time confirmed for the first delivery order is shorter than the second average delivery time, determining the confirmed first delivery time as the delivery time of the first delivery order for calculating the first average delivery time; comparing a difference between the confirmed first delivery time and the second average delivery time with a threshold time value when the confirmed first delivery time is longer than the second average delivery time; judging the confirmed first delivery time as the delivery time of the first delivery order for calculation of the first average delivery time, if the difference is smaller than the threshold time value; and excluding the first delivery order from the plurality of first delivery orders for calculating the first average delivery time when the difference is greater than the threshold time value.

In an exemplary embodiment, when a first filter option among the one or more filter options is selected on the second region and the third input is acquired, the store search page may correspond to a store search page to which the first filter option is applied, and the one or more stores may include a store selected based on the first filter option.

In an exemplary embodiment, the first keyword list may include some keywords determined to correspond to the first item category among all popular keywords identified for a plurality of item categories included in the item category list.

In an exemplary embodiment, the total popular keywords may be identified for a plurality of users on the service, and the plurality of users may be determined based on characteristics of the user.

In an exemplary embodiment, the keywords included in the first keyword list are displayed on the second area based on keyword display priorities, and the keyword display priorities may be determined based on information about conversion rates for keywords included in the first keyword list.

In an exemplary embodiment, the information on the conversion rate for the second keyword included in the first keyword list may be set based on the average conversion rate corresponding to the average purchase rate of visitors to one or more stores included in the second store sublist corresponding to the second keyword.

In an exemplary embodiment, the one or more filter options and the first keyword list may be displayed based on the user's scroll input in the second area.

An electronic device providing an item category page according to various embodiments of the present disclosure, comprising: a processor; and one or more memories that store one or more instructions, wherein the one or more instructions, when executed, cause the processor to: obtain a user's first input for a first item category from among a list of item categories related to a service for delivery brokerage provided by the electronic device; checking information on a first keyword list for the first item category in response to the first input; and providing an item category page including a first area displaying the item category list, a second area displaying one or more filter options for filtering stores displayed in the store list and the first keyword list, and a third area displaying a first store list including information on stores corresponding to the first item category.

The various embodiments of the present disclosure described above are only some of the preferred embodiments of the present disclosure, and various embodiments in which technical features of various embodiments of the present disclosure are reflected may be derived and understood based on the detailed description to be described below by those skilled in the art.

The present invention provides a method for an electronic device to provide a keyword corresponding to an item category and an item category page including store information, and thus has a technical effect in terms of promoting convenience of a user's store search.

Effects obtainable in the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description below.

1 is a diagram for explaining a page providing system in which an operating method of an electronic device for providing an item category page according to various embodiments may be implemented.
2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.
3 is a diagram illustrating an operating method of the server device 100 for providing an item category page according to various embodiments.
4 is a diagram illustrating a method in which the server device 100 provides a store search page in response to an input of a keyword displayed on an item category page according to various embodiments.
5 is a diagram illustrating a method in which the server device 100 determines a delivery time of a store according to various embodiments.
6 is a diagram illustrating a method of excluding a specific delivery order from a plurality of delivery orders for calculating an average delivery time by the server device 100 according to various embodiments.
FIG. 7 is a diagram illustrating an example in which the user device 200 outputs an item category page based on an operation of the server device 100 according to various embodiments.
8 is a diagram illustrating another example in which the user device 200 outputs an item category page based on an operation of the server device 100 according to various embodiments.
9 is a diagram illustrating an example in which the user device 200 outputs a store search page corresponding to a keyword based on an operation of the server device 100 according to various embodiments.

The following embodiments combine elements and features of various embodiments in a predetermined form. Each component or feature may be considered optional unless explicitly stated otherwise. Each component or feature may be implemented in a form not combined with other components or features. In addition, various embodiments may be configured by combining some components and features. The order of operations described in various embodiments may be changed. Some components or features of one embodiment may be included in another embodiment, or may be replaced with corresponding components or features of another embodiment.

In the description of the drawings, procedures or steps that may obscure the gist of various embodiments have not been described, and procedures or steps that can be understood by those skilled in the art have not been described either.

Throughout the specification, when a part is said to "comprising" or "including" a certain element, it means that it may further include other elements, not excluding other elements unless otherwise stated. In addition, terms such as “… unit”, “… unit”, and “module” described in the specification refer to a unit that processes at least one function or operation, which may be implemented by hardware, software, or a combination of hardware and software. Also, "a or an", "one", "the" and similar related words in the context of describing various embodiments (particularly in the context of the claims below) may be used in the meaning of both the singular and the plural, unless otherwise indicated herein or clearly contradicted by context.

Hereinafter, preferred embodiments according to various embodiments will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The detailed description set forth below in conjunction with the accompanying drawings is intended to describe exemplary embodiments of various embodiments, and is not intended to represent a single embodiment.

In addition, specific terms used in various embodiments are provided to help understanding of various embodiments, and the use of these specific terms may be changed into other forms without departing from the technical spirit of various embodiments.

1 is a diagram for explaining a page providing system in which an operating method of an electronic device for providing an item category page according to various embodiments may be implemented.

Referring to FIG. 1 , a page providing system according to various embodiments may be implemented in various types of electronic devices. For example, the page providing system may be implemented in the server device 100 and the user device 200 . In other words, the server device 100 and the user device 200 may perform operations according to various embodiments of the present disclosure based on a page providing system implemented in each device. Meanwhile, the page providing system according to various embodiments is not limited to that shown in FIG. 1 and may be implemented in more various electronic devices and servers.

The server device 100 according to various embodiments may be a device that performs wireless and wired communication with a plurality of user devices 200 and includes a storage having a large storage capacity. For example, the server device 100 may be a cloud device that works with a plurality of user devices.

The user device 200 according to various embodiments may be a device that can be used by an individual user, such as a desktop PC, a tablet PC, or a mobile terminal. In addition, other electronic devices performing similar functions may be used as the user device 200 .

A page providing system according to various embodiments may include various modules for operation. The modules included in the page providing system may be computer code implemented so that physical devices (e.g., the server device 100 and the user device 200) in which the page providing system is implemented (or included in the physical device) may perform a designated operation, or one or more instructions. In other words, the physical device in which the page providing system is implemented stores a plurality of modules in a memory in the form of computer code, and when the plurality of modules stored in the memory are executed, the plurality of modules cause the physical device to perform designated operations corresponding to the plurality of modules.

2 is a diagram illustrating configurations of a server device and a user device according to various embodiments.

Referring to FIG. 2 , the server device 100 and the user device 200 may include an input/output unit 210, a communication unit 220, a storage 230, and a processor 240.

The input/output unit 210 may be various interfaces or connection ports that receive user input or output information to the user. The input/output unit 210 may include an input module and an output module, and the input module receives a user input from a user. User input may be made in various forms including key input, touch input, and voice input. Examples of input modules that can receive such user input include a traditional keypad, keyboard, and mouse, as well as a touch sensor that detects a user's touch, a microphone that receives a voice signal, a camera that recognizes a gesture through image recognition, a proximity sensor including at least one of an illuminance sensor or an infrared sensor that detects user approach, a motion sensor that recognizes a user's motion through an acceleration sensor or a gyro sensor, and various other types of input means that detect or receive user input. The input module according to the embodiment of the present disclosure is listed above. It may include at least one of the devices. Here, the touch sensor may be implemented as a piezoelectric or capacitive touch sensor that detects a touch through a touch panel attached to a display panel or a touch film, an optical touch sensor that detects a touch by an optical method, and the like. In addition, the input module may be implemented in the form of an input interface (USB port, PS/2 port, etc.) connecting an external input device that receives a user input instead of a device that detects a user input by itself. Also, the output module may output various types of information. The output module may include at least one of a display for outputting an image, a speaker for outputting sound, a haptic device for generating vibration, and other various types of output means. In addition, the output module may be implemented in the form of a port type output interface connecting the above-described individual output means.

For example, an output module in the form of a display may display text, still images, and moving images. The display may include at least one of a liquid crystal display (LCD), a light emitting diode (LED) display, an organic light emitting diode (OLED) display, a flat panel display (FPD), a transparent display, a curved display, a flexible display, a 3D display, a holographic display, a projector, and other various types of devices capable of performing an image output function. there is Such a display may be in the form of a touch display integrally formed with the touch sensor of the input module.

The communication unit 220 may communicate with other devices. Accordingly, the server device 100 and the user device 200 may transmit and receive information with other devices through a communication unit. For example, the server device 100 and the user device 200 may communicate with each other or with other devices using a communication unit.

Here, communication, that is, transmission and reception of data may be performed by wire or wireless. To this end, the communication unit is a wired communication module that accesses the Internet through a LAN (Local Area Network), a mobile communication module that accesses a mobile communication network via a mobile communication base station to transmit and receive data, a short-distance communication module using a WLAN (Wireless Local Area Network) communication method such as Wi-Fi or a WPAN (Wireless Personal Area Network) communication method such as Bluetooth or Zigbee, and a Global Navigation Satellite System (GNSS) such as GPS (Global Positioning System). It may be composed of a satellite communication module using or a combination thereof.

The storage 230 may store various types of information. Storage may temporarily or semi-permanently store data. For example, the storage of the server 100 may store an operating system (OS) for driving the server 100, data for hosting a website, or data for a program or application (e.g., web application) for generating braille. In addition, the storage may store the modules in the form of computer code as described above.

Examples of the storage 230 may include a hard disk drive (HDD), a solid state drive (SSD), a flash memory, a read-only memory (ROM), and a random access memory (RAM). Such storage may be provided in a built-in type or a detachable type.

The processor 240 controls overall operations of the server device 100 and the user device 200 . To this end, the processor 240 may perform calculations and processing of various types of information and may control operations of elements of the server device 100 and the user device 200 . For example, the processor 240 may execute a program or application for providing page information. The processor 240 may be implemented as a computer or a similar device according to hardware, software, or a combination thereof. In terms of hardware, the processor 240 may be implemented in the form of an electronic circuit that performs a control function by processing electrical signals, and in terms of software, it may be implemented in the form of a program that drives the processor 240 in hardware. Meanwhile, in the following description, unless otherwise noted, operations of the server device 100 and the user device 200 may be interpreted as being performed under the control of the processor 240 . That is, when modules implemented in the above-described page providing system are executed, the modules may be interpreted as controlling the processor 240 to perform the following operations on the server device 100 and the user device 200.

In summary, various embodiments may be implemented through various means. For example, various embodiments may be implemented by hardware, firmware, software, or a combination thereof.

In the case of hardware implementation, the method according to various embodiments may be implemented by one or more application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, controllers, microcontrollers, microprocessors, and the like.

In the case of implementation by firmware or software, the method according to various embodiments may be implemented in the form of a module, procedure, or function that performs functions or operations described below. For example, software codes can be stored in memory and run by a processor. The memory may be located inside or outside the processor, and may exchange data with the processor by various means known in the art.

Hereinafter, various embodiments will be described in more detail based on the above technical idea. The above-described contents may be applied to various embodiments described below. For example, operations, functions, and terms that are not defined in various embodiments described below may be performed and described based on the contents described above.

In the following description, various embodiments will be described on the premise that the server device 100 performs an item category page providing operation. According to various embodiments, the user device 200 that obtains an item category page from the server device 100 can output the item category page.

3 is a diagram illustrating an operating method of the server device 100 for providing an item category page according to various embodiments.

3, the server device 100 provides an item category page, and in order to perform an operation of providing the item category page, obtains a user's first input for a first item category among the list of item categories related to a service for delivery mediation provided by the server device 100 (301), checks information on a first keyword list for the first item category in response to the first input (303), and displays the item category list in a first area, a store list, An item category page may be provided including a second area displaying one or more filter options for filtering available stores, the first keyword list, and a third area displaying a first store list including information on stores corresponding to the first item category (305).

Hereinafter, a service for delivery mediation provided by the server device 100 according to FIG. 3 or a service related to the server device 100 may correspond to a service for ordering item pickup and mediating delivery orders between various stores located on the service and a plurality of users using the service. In addition, items subject to pick-up orders and delivery orders may correspond to food items, and food items may be understood to have the same meaning as various other terms indicating food-related items such as dishes, food menus, or meals. A store associated with a service for delivery brokerage may correspond to a store that sells and delivers food items, and may be understood to have the same meaning as various other terms indicating places where food items can be sold, such as stores, shops, and restaurants.

That is, through a service for mediating an item pick-up order and delivery order provided by the server device 100, a plurality of users may input an order request for ordering an item through a store within the corresponding service, and the store may check the order request entered through the corresponding service and prepare the ordered item in response thereto. If the store supports both pickup orders and delivery orders, the user visits the store directly and packs or picks up the item according to the user's choice. For the pick-up order, when the ordered item is ready, the store inputs item preparation completion information in the corresponding service, and then the user can visit the store to pick up the item. Alternatively, for a delivery order in which a delivery man delivers an item to the user's address according to the user's selection, the store inputs delivery request information from the service when the ordered item is ready, and when the delivery request information is confirmed, the delivery man visits the store, picks up the item, and delivers it to the user's address information.

According to various embodiments, in operation 301, the server device 100 may obtain a user's first input for a first item category from among a list of item categories related to a service for delivery mediation.

For example, a first user input obtained by the server device 100 according to operation 301 may correspond to an input for selecting one item category from an item category list including a plurality of item categories displayed on the main page of the service related to the server device 100. That is, an item category list including a plurality of item categories may be displayed on the main page of the service related to the server device 100, and if a user clicks a first item category among them, the server device 100 may confirm that the first item category is selected from the list of item categories.

Here, the item category list may be understood as a list including a plurality of item categories or corresponding to a plurality of item categories, and the item category list may include one or more item categories. In addition, an item category included in the item category list may include one or more corresponding stores, and when an item category is selected, a store corresponding thereto is displayed so that the user can perform a search.

According to various embodiments, in operation 303, the server device 100 may check information on a first keyword list for a first item category in response to the first input.

For example, the first keyword list checked by the server device 100 according to operation 303 may include a keyword corresponding to a menu item with high sales in the first item category. That is, a menu item determined to have a high sales volume in the first item category may be identified as a keyword for the first item category and included in the first keyword list.

At this time, the first keyword list identified for the first item category as described above may include a keyword corresponding to a menu item identified as corresponding to the first item category by identifying a menu item corresponding to the first item category among all menu items having a high sales volume in a plurality of item categories included in the item category list for the service associated with the server device 100. That is, the first keyword list checked by the server device 100 according to operation 303 may include some of the keywords determined to correspond to the first item category among the keywords of all popular menu items checked for a plurality of item categories included in the item category list on the service related to the server device 100. Since keywords determined to correspond to a specific item category among keywords of all popular menu items identified for a plurality of item categories are identified only for the specific item category, the number of corresponding keywords may be different for each item category included in the plurality of item categories included in the item category list.

The keywords of the all popular menu items may be keywords confirmed by a plurality of users on a service related to the server device 100 . That is, a keyword corresponding to a search term frequently searched by a plurality of users in the service or a keyword corresponding to an item ordered frequently may be identified as a keyword of the all popular menu items. At this time, the plurality of users who are the target of checking all the popular menu items identified for the plurality of item categories may correspond to all users on the service or to some users determined to correspond to the user's characteristics.

For example, the plurality of users who are to be checked for all popular menu items may be set to include users included in the same or similar age group as the user by reflecting age characteristics of the user. Alternatively, as another example, the plurality of users who are to be checked for all popular menu items may be set to include users corresponding to the same gender as the user by reflecting the user's gender characteristics. That is, the plurality of users who are objects to check all popular menu items can be identified based on the user's individual characteristics, and in this case, the keywords displayed on the item category page can be understood as keywords specifically identified for the user.

For example, the first keyword list checked by the server device 100 according to operation 303 may include a keyword corresponding to a brand having a high sales volume in the first item category. That is, the name of a brand determined to have a high sales volume in the first item category may be identified as a keyword for the first item category and included in the first keyword list.

According to various embodiments, in operation 305, the server device 100 may provide an item category page including a first area displaying a list of item categories, a second area displaying one or more filter options for filtering stores included in the store list and a first keyword list, and a third area displaying a first store list including information on stores corresponding to the first item category.

For example, a first area included in the item category page provided by the server device 100 according to operation 305 may correspond to an area displaying an item category list on a service related to the server device 100 . That is, a plurality of item categories included in the item category list may be displayed on the first region. At this time, since the item category page provided by the server device 100 in operation 305 corresponds to the page provided in response to the user's input selecting the first item category, information indicating that the first item category is selected from the list of item categories may be set in the first region.

For example, in operation 305, when the user receives an input for selecting a second item category other than the currently selected first item category from among the list of item categories displayed in the first area included in the item category page provided by the server device 100, the server device 100 changes and sets the second area to display a second keyword list for the second item category along with one or more filter options, and the third area corresponds to the second item category. It can be changed and set to display a second store list including information on other stores that are available. That is, within the item category page provided by the server device 100 according to operation 305, a corresponding keyword and store may be set to be changed and displayed according to a user's input for another item category, and in the case of a filter option, the same filter options for filtering the store may be maintained.

For example, in operation 305, when a user inputs a selection of a first keyword included in the first keyword list among the first keyword list displayed in the second region included in the item category page provided by the server device 100, and the server device 100 obtains the corresponding input, the server device 100 may provide a store search page including information on one or more stores included in the first store sublist corresponding to the first keyword. Here, the store sublist corresponding to the keyword may mean a list including a store identified as corresponding to the keyword included in the keyword list for the item category among store lists including stores corresponding to the item category.

That is, the server device 100 may check and manage a store sublist including one or more stores for each keyword included in the first keyword list for the first item category, and if a user's input corresponding to the first keyword included in the first keyword list is obtained, a store search page configured to display information on one or more stores included in the first store sublist corresponding to the first keyword may be provided. In this case, the provided store search page may correspond to a search page in which the first keyword is set as a search term.

4 is a diagram illustrating a method in which the server device 100 provides a store search page in response to an input of a keyword displayed on an item category page according to various embodiments.

First, the server device 100 may check each store sublist including one or more stores corresponding to each keyword included in the first keyword list for the first item category (401). In this case, one or more stores included in each store sub list may be a store previously set for each keyword.

When a user's input corresponding to a first keyword included in the first keyword list displayed on the item category page provided by the server device 100 is obtained (403), the server device 100 may provide a store search page including information on one or more stores included in the first store sublist corresponding to the first keyword (405). One or more stores included in the first store sub list may be displayed on the provided store search page in operation 405 according to various embodiments to be described later.

For example, one or more stores included in the first store sublist corresponding to the first keyword may include a store that sells at least one item corresponding to the first keyword or a store having a store name corresponding to the first keyword. That is, when the first keyword corresponds to the name of a menu item, a store selling a menu item with the same name may be included in the one or more stores, or if the first keyword corresponds to the name of a brand, a store corresponding to the same brand may be included in the one or more stores.

For example, one or more stores included in the first store sublist corresponding to the first keyword may be displayed on a store search page provided in response to a user's input for the first keyword based on a store display priority for a first item category related to the first keyword. At this time, the store display priority for each item category may be different for each item category, and therefore, one or more stores displayed on the store search page provided in response to a user's input for a keyword related to each item category may be displayed on the store search page with different criteria depending on which item category the corresponding keyword is related to.

For example, the store display priority for the first item category may be determined based on a first priority related to a conversion rate corresponding to a purchase rate of visitors to one or more stores included in the first store sublist corresponding to a first keyword, a second priority related to ratings of the one or more stores, and a third priority related to delivery time of the one or more stores. Here, the conversion rate of a store means the ratio of visitors who visited the store detail page of the store among a plurality of users using the service and completed an order for a menu item, and the store rating means a review rating of a user who ordered a menu item through the store.

For example, the store display priority for the first item category may be determined based on the first priority in order of highest conversion rate. For example, for a first store and a second store included in one or more stores, if the conversion rate of the first store is higher than that of the second store, the first store has a higher store display priority than the second store. Based on the store display priority, the first store may be displayed higher than the second store on a store search page provided in response to a user's input for the first keyword.

For example, when the first priorities in the order of high conversion rates are the same, the store display priorities for the first item category may be determined based on the second priorities in the order of high ratings. For example, with respect to the first store and the third store included in one or more stores, if the conversion rate of the first store and the conversion rate of the third store are within a range in which the first priority can be determined to be the same, the second priority in order of higher ratings may be additionally considered. If the rating of the first store is higher than that of the third store, the first store has a higher store display priority than the third store, and based on the store display priority, the first store may be displayed higher than the third store on a store search page provided in response to a user's input for the first keyword.

For example, when the first priority in the order of high conversion rate and the second priority in the order of high rating are the same, the store display priority for the first item category is the third priority in the order of short delivery time. It can be determined based on. For example, with respect to a first store and a fourth store included in one or more stores, if the conversion rate of the first store and the conversion rate of the fourth store are within a range in which the first priority can be determined to be the same, and the ratings of the first store and the ratings of the fourth store are within a range in which the second priority can be determined to be the same, the third priority in descending order of delivery time may be additionally considered. When the delivery time of the first store is shorter than that of the fourth store, the first store has a higher store display priority than the fourth store, and based on the store display priority, the first store may be displayed higher than the fourth store on a store search page provided in response to a user's input for the first keyword.

For example, if there are stores that have the same first priority in order of conversion rate, second priority in order of high rating, and third priority in order of short delivery time, how long the user's order history has been for items sold by those stores may be additionally considered. That is, for a first store and a fifth store having the same first priority in order of high conversion rate, second priority in order of high rating, and third priority in order of short delivery time among one or more stores, if the user's order history for an item corresponding to the first store is older than the user's order history for an item corresponding to the fifth store, the first store may be displayed higher than the fifth store on a store search page provided in response to the user's input for the first keyword.

Since the user has a higher probability of selecting an item with an older order history than an item with a younger order history, a store corresponding to an item with an older order history may be displayed at a higher rank. Determining the order of displaying stores on a store search page in consideration of the user's order history in this way may mean that the provided store search page corresponds to a page personalized for the user.

For example, the third priority according to the short delivery time order may be determined based on the operation of the server device 100 of FIGS. 5 and 6 for checking the delivery time of the store.

5 is a diagram illustrating a method in which the server device 100 determines a delivery time of a store according to various embodiments.

According to the operation of the server device 100 shown in FIG. 5 , the delivery time of the store may be determined based on an average delivery time calculated for a plurality of delivery orders requested to the store during a certain period. That is, with respect to the first store in one or more stores included in the first store sublist corresponding to the first keyword, the server device 100 may set a specific first period for determining the delivery time of the first store (501), check a plurality of first delivery orders requested to the first store during the first period (503), and determine a first average delivery time calculated for the plurality of first delivery orders as the delivery time of the first store (505).

In the case of determining the third priority by the shortest delivery time based on the average delivery time of the store as shown in FIG. 5, if the delivery man handling the delivery order enters the delivery completion information at the same time as the delivery is completed, the delivery time can be correctly checked.

In order to prevent such a problem, the server device 100 checks the second average delivery time of the store during the second period prior to the first period, and compares whether the difference between the corresponding value and the delivery time of the specific delivery order within the first period is within a threshold value, and if the difference is greater than the threshold value, the specific delivery order may be excluded from the plurality of first delivery orders for calculating the average delivery time, as shown in FIG. 6 .

6 is a diagram illustrating a method of excluding a specific delivery order from a plurality of delivery orders for calculating an average delivery time by the server device 100 according to various embodiments.

According to the operation of the server device 100 shown in FIG. 6, the server device 100 may check a second average delivery time calculated for a plurality of second delivery orders requested to the first store during a second period prior to the first period set according to operation 501 (601). At this time, with respect to the specific first delivery orders included in the plurality of first delivery orders, which are objects for which the server device 100 determines the first average delivery time according to operation 505, if the first delivery time checked for the first delivery order is shorter than the second average delivery time, the server device 100 considers the confirmed first delivery time to correspond to a normal delivery time, and determines the confirmed first delivery time as the delivery time of the first delivery order for calculating the first average delivery time. Yes (603).

If the first delivery time confirmed for the first delivery order is longer than the second average delivery time, the server device 100 compares the difference between the identified first delivery time and the second average delivery time with the critical time (605), and if the difference is smaller than the critical time value, the identified first delivery time corresponds to the normal delivery time. It can be judged as the delivery time of the first delivery order for the calculation of the first average delivery time (607). However, if the difference is greater than the threshold time value, the server device 100 considers that the confirmed first delivery time does not correspond to a normal delivery time, and the first delivery order is calculated for the first average delivery time. It can be excluded from the plurality of first delivery orders (609).

Additionally, with respect to the first delivery orders included in the plurality of first delivery orders, which are targets for determining the first average delivery time, the server device 100, in accordance with operation 505, from the same viewpoint as in FIG. 6, the first delivery order may be excluded from the plurality of first delivery orders for calculating the average delivery time.

That is, when delivery is completed and the delivery person has to enter the delivery completion information, but the threshold time has elapsed and the service is automatically processed as delivery completion, the actual delivery was completed quickly, but the delivery time may cause a problem in which the delivery time is confirmed as the threshold time. Therefore, such a delivery order can be excluded from the plurality of first delivery orders for calculating the average delivery time to calculate a more accurate average delivery time of the store.

The delivery time of the store determined based on the above-described FIGS. 5 and 6 may be considered in determining the third priority according to the order of the shortest delivery time among store display priorities.

For example, in a state in which one of one or more filter options displayed on the second region included in the item category page provided by the server device 100 is selected in operation 305, the user inputs a first keyword included in the first keyword list and the server device 100 obtains the corresponding input. The store search page provided by the server device 100 correspondingly may correspond to the store search page to which the one filter option is applied, and the first keyword included in the store search page One or more stores corresponding to one keyword may include a store selected based on the one filter option. That is, if a keyword is entered while the filter option is selected on the item category page, the server device 100 applies the selected filter option identically and provides a store search page including information about the filtered store to the user.

For example, according to operation 305, keywords included in the first keyword list on the second area included in the item category page provided by the server device 100 may be displayed on the second area based on keyword display priorities. That is, priorities for displaying keywords included in the first keyword list may be considered on the second area, and keywords included in the first keyword list may be displayed on the second area according to the considered priorities. For example, keywords having a higher keyword display priority may be displayed from the left side of the screen.

The keyword display priority as described above may be determined based on information on the conversion rate for the keyword included in the first keyword list, and the higher the conversion rate for each keyword, the higher the keyword display priority. At this time, the information on the conversion rate for the second keyword included in the first keyword list may be set based on the average conversion rate corresponding to the average purchase rate of visitors to one or more stores included in the second store sublist corresponding to the second keyword.

For example, one or more filter options and a first keyword list displayed on the second area included in the item category page provided by the server device 100 in operation 305 may correspond to information displayed based on a user's scroll input on the second area. For example, the user may check one or more filter options and the first keyword list by performing a left and right scroll input on the second area.

For example, in operation 305, the first store list displayed on the third region included in the item category page provided by the server device 100 may include stores set to be displayed for the item category page based on the fact that the user's input for the first item category is obtained and the item category page is provided in response thereto. Accordingly, stores different from those included in the page provided when checking the first item category through another path within the service may be included in the first store list and displayed on the item category page. For example, the stores displayed on the store search page provided when a search input using the text corresponding to the first item category as a search term is acquired and the stores included in the first store list on the third area included in the item category page provided by the server device 100 according to operation 305 may be different.

For example, the item category page provided by the server device 100 according to operation 305 may be a page provided by applying the various embodiments described above.

It is apparent that each information provided in relation to the item category page by the server device 100 performing the operations of FIGS. 3 to 6 according to the above-described embodiments may be combined and provided in various forms.

7 to 9 are diagrams illustrating an example of a UI/UX for providing an item category page according to various embodiments. For example, the examples of FIGS. 7 to 9 may be UI/UX (user interface/user experience) for the user device 200 according to the embodiments described above in FIGS.

Specifically, in each embodiment of the UI/UX for the user device 200 described in the following drawings, when the user device 200 receives input information from a user and transmits it to the server device 100, the server device 100 provides information corresponding to the input information to the user device 200 based on the above-described operations in FIGS. 3 to 6, and then the user device 200 outputs the information. However, each embodiment of UI / UX described in the following drawings is not limited to this form and can be performed in all forms that can implement each embodiment of UI / UX.

FIG. 7 is a diagram illustrating an example in which the user device 200 outputs an item category page based on an operation of the server device 100 according to various embodiments.

The item category page output by the user device 200 through FIG. 7 may correspond to a page output in response to an input for selecting an item category of 'Korean food' from the list of item categories displayed on the initial page on the service. This can be confirmed in that a list of item categories related to the service is displayed in the first area 701 of the item category page of FIG. 7 and display information indicating that the item category 'Korean food' is selected is set.

In the second area 703 of the item category page of FIG. 7 , one or more filter options for filtering each store and a keyword list for the 'Korean food' item category may be displayed. Here, the keyword list for the 'Korean food' item category may include keywords corresponding to popular menu items with high sales in the 'Korean food' item category.

In the third area 705 of the item category page of FIG. 7 , a store list including information on stores corresponding to the 'Korean food' item category may be displayed. Information on each store included in the store list displayed in the third region 705 may include representative store image information and representative menu item image information of each store, name information of each store, evaluation information of a plurality of users on services for each store, distance information between each store and users, information on discount coupons that can be paid to users in the service for each store, and/or information on delivery cost and estimated delivery time for each store user. If a specific first filter option among one or more filter options displayed in the second area 703 is selected, the store list displayed in the third area 705 may include stores filtered according to the first filter option.

8 is a diagram illustrating another example in which the user device 200 outputs an item category page based on an operation of the server device 100 according to various embodiments.

In the first area 801 of the item category page of FIG. 8 , a list of item categories related to services is displayed, and display information indicating that the 'Korean food' item category is selected may be set.

In the second area 803 of the item category page of FIG. 8, one or more filter options for filtering each store corresponding to the item category 'Korean food' and a keyword list for the item category of 'Korean food' may be displayed. At this time, unlike the multiple filter options and one keyword displayed in the second area 703 of the item category page of FIG. That is, it can be confirmed that the second area 803 in the item category page of FIG. 8 displays different information from the second area 703 in the item category page of FIG. 7 according to the user's scroll input. As can be seen through the second area 703 of the item category page of FIG. 7 and the second area 803 of the item category page of FIG. 8 , one or more filter options and keyword lists may be displayed in a row from the left. At this time, the keyword list may be displayed according to the keyword display priority order according to the above-described embodiments.

In the third area 805 of the item category page of FIG. 8 , a store list including information on stores corresponding to the 'Korean food' item category may be displayed. Information on each store included in the store list displayed in the third region 805 may include various information as in the third region 705 in the item category page of FIG. 7 .

9 is a diagram illustrating an example in which the user device 200 outputs a store search page corresponding to a keyword based on an operation of the server device 100 according to various embodiments.

The store search page output by the user device 200 through FIG. 9 may correspond to a page provided in response to a user inputting the keyword 'naengmyeon' in a state in which a 'discount coupon' filter option is selected among one or more filter options displayed in the second regions 703 and 803 of FIG. 7 or 8. This can also be confirmed from the fact that the keyword 'naengmyeon' is set as a search term in the first area 901 of the store search page of FIG. 9 and the filter option of 'discount coupon' is selected in the second area 903.

In the third region 905 of the store search page of FIG. 9 , information on one or more stores included in the store sublist corresponding to the keyword 'naengmyeon' may be displayed. One or more stores displayed in the third area 905 may include a store that sells an item corresponding to the keyword 'naengmyeon' or a store having a name including the keyword 'naengmyeon' according to the above-described embodiments, and may be displayed on a store search page according to store display priorities. Information on each store included in one or more stores displayed in the third area 905 may include various types of information similar to those in the third area 705 in the item category page of FIG. 7 .

The UI/UX for the user device 200 of FIGS. 7 to 9 and the operation of the user device 200 may be performed in association with the operation of the server device 100 described above in FIGS. 3 to 6, and the UI/UX examples of FIGS. can be performed according to

Embodiments of the present invention disclosed in this specification and drawings are only presented as specific examples to easily explain the technical content of the present invention and help understanding of the present invention, and are not intended to limit the scope of the present invention. That is, it is obvious to those skilled in the art that other modified examples based on the technical idea of the present invention can be implemented. In addition, each of the above embodiments can be operated in combination with each other as needed. For example, all embodiments of the present invention may be implemented by a system in which parts are combined with each other.

In addition, the method according to the system according to the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded on a computer readable medium.

In this way, various embodiments of the present invention may be implemented as computer readable code in a computer readable recording medium from a specific point of view. A computer readable recording medium is any data storage device capable of storing data readable by a computer system. Examples of computer readable recording media may include read only memory (ROM), random access memory (RAM), compact disk-read only memory (CD-ROM), magnetic tapes, floppy disks, optical data storage devices, and carrier waves (data transmission through the Internet, etc.). The computer readable recording medium may also be distributed across networked computer systems, so that computer readable code is stored and executed in a distributed manner. In addition, functional programs, code, and code segments for achieving various embodiments of the present invention can be easily interpreted by programmers skilled in the field to which the present invention is applied.

It will also be appreciated that the apparatus and method according to various embodiments of the present invention can be realized in the form of hardware, software, or a combination of hardware and software. Such software may be stored, for example, on a volatile or non-volatile storage device such as a ROM, whether removable or rewritable, or a memory such as RAM, a memory chip, device or integrated circuit, or an optically or magnetically recordable and machine (e.g., computer) readable storage medium, such as a compact disk (CD), DVD, magnetic disk or magnetic tape, for example. It will be appreciated that the method according to various embodiments of the present invention may be implemented by a computer including a control unit and a memory or a vehicle including such a memory or computer, and such a memory is an example of a program including instructions implementing embodiments of the present invention or a machine-readable storage medium suitable for storing programs.

Accordingly, the present invention includes a program including code for implementing the device or method described in the claims of this specification and a storage medium readable by a machine (such as a computer) storing such a program. In addition, such a program may be transmitted electronically through any medium, such as a communication signal transmitted through a wired or wireless connection, and the present invention appropriately includes equivalents thereto.

Although the above has been described with reference to the embodiments of the present invention, the embodiments of the present invention disclosed in the present specification and drawings are only presented as specific examples to easily explain the technical content of the present invention and help understanding of the present invention. It is not intended to limit the scope of the present invention. In addition, the embodiments according to the present invention described above are merely illustrative, and those skilled in the art will understand that various modifications and embodiments of equivalent scope are possible therefrom. Therefore, the true technical protection scope of the present invention should be defined by the following claims.

Claims (20)

A method for providing an item category page by an electronic device,
obtaining a user's first input on a first item category from a list of item categories related to a service for delivery mediation provided by the electronic device;
checking information on a first keyword list for the first item category in response to the first input; and
providing an item category page including a first area displaying the item category list, a second area displaying one or more filter options for filtering stores displayed in the store list and the first keyword list, and a third area displaying a first store list including information on stores corresponding to the first item category;
Based on the fact that at least one filter option among the one or more filter options is selected in the second region, in a store search page providing a store sublist corresponding to a keyword included in the first keyword list, the at least one filter option is set to be maintained the same as the item category page. Filter option application information is set corresponding to the first keyword list,
How to provide an item category page. According to claim 1,
information indicating that the first item category is selected from the item category list is set in the first area;
How to provide an item category page. According to claim 1,
The method of providing the item category page,
obtaining a second input of the user corresponding to a second item category included in the item category list on the first area;
In response to the second input, setting the second area to display a second keyword list for the one or more filter options and the second item category; and
In response to the second input, setting the third area to display a second store list including information on a store corresponding to the second item category,
How to provide an item category page. According to claim 1,
The method of providing the item category page,
obtaining a third input of the user corresponding to a first keyword included in the first keyword list on the second area; and
In response to the third input, providing a first store search page including information on one or more stores included in a first store sublist corresponding to the first keyword,
How to provide an item category page. According to claim 4,
The one or more stores include a store that sells at least one item corresponding to the first keyword or a store having a store name corresponding to the first keyword.
How to provide an item category page. According to claim 4,
The one or more stores are displayed on the first store search page based on the store display priority for the first item category.
How to provide an item category page. According to claim 6,
The store display priority is determined based on a first priority related to a conversion rate corresponding to a ratio of visitors who ordered an item among visitors who visited a store detail page for a store, a second priority related to ratings for the one or more stores, and a third priority related to delivery time for the one or more stores.
How to provide an item category page. According to claim 7,
The store display priority is determined based on the first priority in order of highest conversion rate,
Regarding the first store and the second store included in the one or more stores, if the conversion rate of the first store is higher than the conversion rate of the second store, the first store is displayed higher than the second store on the first store search page,
How to provide an item category page. According to claim 8,
When the first priorities are the same, the store display priorities are determined based on the second priorities in order of highest rating;
Regarding the first store and the third store having the same first priority among the one or more stores, if the rating of the first store is higher than the rating of the third store, the first store is displayed higher than the third store on the first store search page,
How to provide an item category page. According to claim 9,
When the first priority and the second priority are the same, the store display priority is determined based on the third priority in order of shortest delivery time,
For the first store and the fourth store having the same first priority and second priority among the one or more stores, if the delivery time of the first store is shorter than the delivery time of the fourth store, the first store is displayed higher than the fourth store on the first store search page,
How to provide an item category page. According to claim 10,
For the first store and the fifth store having the same first priority, second priority, and third priority among the one or more stores, if the order of the user who ordered the item corresponding to the first store is older than the order of the user who ordered the item corresponding to the fifth store, the first store is displayed higher than the fifth store on the first store search page;
How to provide an item category page. According to claim 10,
The method of providing the item category page,
setting a first period for determining a delivery time of the first store;
checking a plurality of first delivery orders requested to the first store during the first period; and
Further comprising determining a first average delivery time calculated for the plurality of first delivery orders as a delivery time of the first store,
How to provide an item category page. According to claim 12,
The method of providing the item category page,
For a first delivery order included in the plurality of first delivery orders,
checking a second average delivery time calculated for a plurality of second delivery orders requested to the first store during a second period prior to the first period;
If the first delivery time confirmed for the first delivery order is shorter than the second average delivery time, determining the confirmed first delivery time as the delivery time of the first delivery order for calculating the first average delivery time;
If the confirmed first delivery time is longer than the second average delivery time, comparing the difference between the confirmed first delivery time and the second average delivery time with a threshold time value to calculate the first average delivery time Determining whether to reflect the first delivery order;
judging the confirmed first delivery time as the delivery time of the first delivery order for calculation of the first average delivery time, if the difference is smaller than the threshold time value; and
If the difference is greater than the threshold time value, excluding the first delivery order from the plurality of first delivery orders for calculation of the first average delivery time.
How to provide an item category page. According to claim 4,
When a first filter option is selected from among the one or more filter options in the second area and the third input is obtained,
The first store search page corresponds to a store search page to which the first filter option is applied;
Wherein the one or more stores include a store selected based on the first filter option.
How to provide an item category page. According to claim 1,
The first keyword list includes some keywords determined to correspond to the first item category among all popular keywords identified for a plurality of item categories included in the item category list.
How to provide an item category page. According to claim 15,
The total popular keywords are identified for a plurality of users on the service,
The plurality of users are determined based on the characteristics of the user,
How to provide an item category page. According to claim 1,
Keywords included in the first keyword list are displayed on the second area based on keyword display priorities;
The keyword display priority is determined based on information about a conversion rate for keywords included in the first keyword list,
The conversion rate corresponds to a ratio of visitors who ordered an item among visitors who visited a store detail page for a store corresponding to a keyword included in the first keyword list,
How to provide an item category page. 18. The method of claim 17,
Information on a conversion rate for a second keyword included in the first keyword list is set based on an average conversion rate for one or more stores included in a second store sublist corresponding to the second keyword;
The average conversion rate corresponds to an average ratio of visitors who ordered an item among visitors who visited store detail pages for the one or more stores.
How to provide an item category page. According to claim 1,
The one or more filter options and the first keyword list are displayed based on the user's scroll input in the second area.
How to provide an item category page. An electronic device providing an item category page,
processor; and
comprising one or more memories for storing one or more instructions;
The one or more instructions, when executed, cause the processor to:
obtaining a user's first input on a first item category from a list of item categories related to a service for delivery mediation provided by the electronic device;
checking information on a first keyword list for the first item category in response to the first input; and
Controlling the processor to provide an item category page including a first area displaying the item category list, a second area displaying one or more filter options for filtering stores displayed in the store list, a second area displaying the first keyword list, and a third area displaying a first store list including information on a store corresponding to the first item category;
Based on the fact that at least one filter option among the one or more filter options is selected in the second region, in a store search page providing a store sublist corresponding to a keyword included in the first keyword list, the at least one filter option is set to be maintained the same as the item category page. Filter option application information is set corresponding to the first keyword list,
electronic device.

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