KR102410732B1 - Method of building shopping mall using multi-level marketing and server performing the same - Google Patents

Abstract

Disclosed are a method for constructing a shopping mall using multi-level marketing and a server for performing the same. According to one embodiment, in a method for a management server to provide benefits to buyers of products based on multi-level marketing, based on a subscription order of a plurality of users who subscribe to a specific service provided by the management server, forming a tree-type data structure composed of four levels; providing a benefit to a higher-level user connected to the user in the tree-type data structure when a specific user purchases a product through the specific service; And after a certain time has elapsed from the time when the tree-shaped data structure is first created, a tree-shaped data structure is created in a manner that determines the positions of users based on the product purchase records of a plurality of users, and in the order of subscription A method of providing buyer benefits of a management server may be disclosed, including the step of replacing and utilizing the data structure formed on the basis of the data structure.

Description

A method of building a shopping mall using multi-level marketing and a server performing the same

Various embodiments of the present invention relate to a technology for constructing a shopping mall using multi-level marketing.

Recently, with the development of Internet shopping, the proportion of spending through Internet shopping is increasing among many households.

Various websites and applications are selling specialized products through shopping malls, and they are trying to attract consumers by providing benefits to buyers.

In general, the benefits of providing points in proportion to the purchase amount or cashback in proportion to the purchase amount are mainly provided to the buyer. In this case, a method of providing a certain amount of points or cashback benefits to the recommended consumer is also frequently used.

In such a situation, there was a need to induce consumers to purchase with a difference from the existing method of providing benefits by newly developing an efficient method of providing benefits to consumers.

It is an object of various embodiments of the present invention to provide benefits using multi-level marketing to users who use shopping.

The problems to be solved by the present invention are not limited to the problems mentioned above, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to one of the various embodiments of the present invention for solving the above-described problems, in the method for the management server to provide benefits to buyers of products based on multi-level marketing, subscribing to a specific service provided by the management server forming a tree-type data structure composed of a plurality of levels based on a subscription order of a plurality of users; providing a benefit to a higher-level user connected to the user in the tree-type data structure when a specific user purchases a product through the specific service; And after a certain time has elapsed from the time when the tree-shaped data structure is first created, a tree-shaped data structure is created in a manner that determines the positions of users based on the product purchase records of a plurality of users, and in the order of subscription A method of providing buyer benefits of a management server may be disclosed, including the step of replacing and utilizing the data structure formed on the basis of the data structure.

The step of forming a tree-shaped data structure composed of a plurality of levels based on the subscription order of a plurality of users includes grouping users based on a subscription time to determine the level of users for each group, and each group has a predetermined schedule. It may be characterized in such a way that it is divided into a subscription period interval of more than an hour.

The step of forming a tree-shaped data structure composed of a plurality of levels based on the subscription order of a plurality of users includes limiting the number of users that can be included in each level of the data structure to subscribe users who subscribe to the specific service. It may be characterized in that it is arranged from the upper level in the order.

The step of forming a tree-type data structure composed of a plurality of levels based on the subscription order of a plurality of users includes assigning a weight to the connection relationship of users within the tree-type data structure, wherein the weight is determined by the connected users. It is determined by the time difference according to the subscription period between It may be characterized in that the amount of benefits provided based on a weight determined among the connected upper level users is determined.

The method for providing buyer benefits of the management server includes the steps of providing at least a portion of the benefits provided to a higher level user connected to the user when a specific user receives a benefit according to the purchase of a product of a lower level user connected to the user. may include more.

The step of generating a tree-shaped data structure in a way that determines the locations of users based on the product purchase records of a plurality of users includes grouping users based on the accumulated purchase amount to determine the level of users for each group, and each group may be characterized in that it is distinguished by a difference greater than or equal to a predetermined predetermined amount.

The step of creating a tree-type data structure in a way that determines the location of users based on the product purchase records of a plurality of users includes calculating the purchasing power ranking for each user by synthesizing the purchase amount and time of purchase of the users, and calculating the calculated purchasing power It may be characterized in that the position of each user in the tree-type data structure is determined based on the ranking.

The step of generating a tree-shaped data structure in a way that determines the positions of users based on the accumulated purchase amount of a plurality of users includes calculating the purchasing power ranking for each user by synthesizing the product purchase amount and purchase frequency of users and calculating the calculated purchasing power It may be characterized in that the position of each user in the tree-type data structure is determined based on the ranking.

The step of creating a tree-shaped data structure in a way that determines the positions of users based on the accumulated purchase amount of a plurality of users is to calculate the ranking for each user by synthesizing the product purchase amount and subscription time of the users, and to calculate the ranking according to the calculated ranking. It may be characterized in that the position of each user is determined based on the tree-type data structure.

The method for providing buyer benefits of the management server may further include changing a weight between the corresponding user and a higher level user connected to the corresponding user based on the change in the product purchase record of the specific user.

According to another one of various embodiments of the present invention for solving the above-mentioned problems, in the management server that provides benefits to purchasers of products based on multi-level marketing, the method of subscribing to a specific service provided by the management server an initial tree construction unit for forming a tree-type data structure composed of a plurality of levels based on a subscription order of a plurality of users; a provision benefit determining unit providing a benefit to a higher-level user connected to the user in the tree-type data structure when a specific user purchases a product through the specific service; and a replacement tree that creates and replaces a tree-shaped data structure in a manner that determines the positions of users based on the product purchase records of a plurality of users after a certain time has elapsed from the time when the tree-shaped data structure is first created A management server, including a building unit, may be started.

According to an embodiment of the present invention, a data structure for users is formed in various ways, and accordingly, when a user purchases a product, benefits to be provided to the corresponding user and connected users are provided, so that reasonable benefit distribution is possible.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a schematic diagram of an environment in which a system for providing buyer benefits according to an embodiment of the present invention operates.
2 is a block diagram schematically showing the configuration of a management server according to an embodiment of the present invention.
3 is an example of a tree-type data structure constructed and utilized by a management server according to an embodiment of the present invention.
4 is an example for explaining a weight applied to a tree-type data structure constructed and utilized by a management server according to an embodiment of the present invention.
5 is a flowchart illustrating a method in which a management server provides benefits according to product purchases by users according to an embodiment of the present invention.

The terminology used herein is for the purpose of describing the embodiments and is not intended to limit the present invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, “comprises” and/or “comprising” does not exclude the presence or addition of one or more other components in addition to the stated components. Like reference numerals refer to like elements throughout, and "and/or" includes each and every combination of one or more of the recited elements. Although "first", "second", etc. are used to describe various elements, these elements are not limited by these terms, of course. These terms are only used to distinguish one component from another. Accordingly, it goes without saying that the first component mentioned below may be the second component within the spirit of the present invention.

In the entire specification, when a part "includes" a certain element, this means that other elements may be further included, rather than excluding other elements, unless otherwise stated. In addition, terms such as "...unit" and "module" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software, or a combination of hardware and software. .

Hereinafter, various embodiments of the present invention will be described with reference to the accompanying drawings.

1 is a schematic diagram of an environment in which a system for providing buyer benefits 10 according to an embodiment of the present invention operates.

Referring to FIG. 1 , a system for providing buyer benefits according to an embodiment of the present invention 10 includes a management server 100 , a user terminal 200 , a manager terminal 300 , and an external server 400 . can be configured.

The management server 100 may serve to build and manage a general type of online shopping mall, and through communication with a plurality of user terminals 200 and the manager terminal 300, various functions for using the shopping mall are provided to users. , a management function of the shopping mall may be provided to the manager.

The management server 100 may manage information of users who subscribe to the online shopping mall, and may form a data structure by allowing each user to be included as elements in a specific data structure.

When a specific user purchases a product through a service such as a shopping mall provided by the management server 100 based on the location the users occupy in the data structure, the relationship they have with other users in the data structure, etc. , it is possible to provide benefits such as points and cashback to the user or users connected to the user.

The user terminal 200 and the manager terminal 300 are controlled by a user and an administrator, respectively, and may access the management server 100 through a program such as a web browser or an application installed on the terminal. The user terminal 200 and the manager terminal 300 may exchange various data with the management server 100 , and based on the data received from the management server 100 , the user terminal 200 and the manager terminal 300 ) It is possible to determine the content to be displayed through the screen unit (display unit) of the

The user terminal 200 and the manager terminal 300 may include a memory for storing information necessary for operation, a central processing unit such as a CPU for performing various operations necessary for operation, an input/output device, and the like.

The user terminal 200 and the manager terminal 300 are all types of hands that can be connected to a web server through a network, such as a mobile phone, a smart phone, a PDA (Personal Digital Assistant), a PMP (Portable Multimedia Player), a tablet PC, etc. It may include a handheld-based wireless communication device, and has a memory means such as a personal computer (eg, a desktop computer, a notebook computer, etc.), a workstation, a PDA, a web pad, etc. It could be one of the capable digital devices.

A user may access the management server 100 through the user terminal 200 and subscribe to the service provided by the management server 100, and in the subscription process, personal information such as name, phone number, address, etc. may have to be entered. In addition, the user may perform user authentication through mobile phone authentication, certificate authentication, credit card authentication, and the like in the service subscription process.

According to an embodiment of the present invention, the user may be provided with information on benefits that can be provided when purchasing a specific product through the management server 100 . For example, information about what percentage of points or cashback can be provided when the user purchases a specific product may be provided to the user through the user terminal 200 . However, when a specific user purchases a specific product, information on benefits given to users connected to the corresponding user due to the user's purchase of the product may not be provided to the corresponding user.

The manager may perform various settings for services provided by the management server 100 or change the settings through the manager terminal 300 . For example, the administrator can adjust the amount of benefits that can be provided when a user purchases a product through the manager terminal 300 , and after the management server 100 forms a data structure according to the user's subscription order For example, after a certain amount of time has elapsed, it is also possible to set whether to replace the data structure by creating a new data structure. In addition, the administrator may set a method of forming a data structure generated by the management server 100 through the manager terminal 300 .

The external server 400 is a server that exists separately from the management server 100, and according to an embodiment, the management server 100 may obtain various data necessary for the smooth operation of the provided service from the external server 400. have. For example, the external server 400 may be configured as a server that provides external product data for operation of a shopping mall, data for user authentication, and data linked to an external portal site.

According to an embodiment of the present invention, the communication network used by each entity operating in the buyer benefit providing system 10 to communicate may be configured regardless of its communication mode, such as wired and wireless, for example, It may be implemented in various communication networks, such as a local area network (LAN), a metropolitan area network (MAN), and a wide area network (WAN). Preferably, the communication network according to an embodiment of the present invention may be a known World Wide Web (WWW) or the like.

2 is a block diagram schematically showing the configuration of the management server 100 according to an embodiment of the present invention.

Referring to FIG. 2 , the management server 100 includes a shopping product management unit 110 , a member information management unit 120 , an initial tree construction unit 130 , a provision benefit determination unit 140 , a replacement tree construction unit 150 , It may be configured to include a communication unit 160 , a storage unit 170 , and a control unit 180 .

The shopping product management unit 110 may manage various products sold in a shopping mall operated by the management server 100 . That is, the shopping product management unit 110 may perform various functions for price management, inventory management, delivery management, and the like of sold products.

When a specific product is sold, the shopping product management unit 110 may manage information on the maximum value of benefits to be provided to the user who purchased the product and users connected to the corresponding user. For example, if the maximum amount of benefits to be provided for a specific product is 5% points or cashback, when a user purchases the product, the sum of benefits that that user and users connected to the user can receive is the It can be controlled so that 5% of the product price is not exceeded.

When users sign up for a shopping mall managed by the management server 100 , the member information management unit 120 may manage user information based on information input by users at the time of signing up, records that users have purchased products, etc. .

According to an embodiment, the member information management unit 120 may manage the user's subscription order based on the time when the users complete the subscription. The subscription order managed in this way may be utilized by the initial tree building unit 130 to be described later.

According to an embodiment, the member information management unit 120 may manage the accumulated purchase amount, purchase frequency, and the like of members, based on the records in which users have purchased products. The purchase-related information managed in this way may be utilized by the replacement tree construction unit 150 to be described later.

The initial tree construction unit 130 may generate a tree-type data structure composed of a plurality of levels based on the subscription order of a plurality of users who subscribe to a specific service provided by the management server 100 .

The tree-type data structure may refer to a structure in which two nodes are connected by only one non-directional path. In the tree-type data structure utilized in the present invention, the root, which is the topmost node, starts at level 0, then nodes connected to the root are level 1, and nodes connected to the node of level 1 are level 2 It may be configured in a set manner.

According to an embodiment, each node may correspond to a user in the tree-type data structure generated by the initial tree construction unit 130 . One node may correspond to one user, and one node may correspond to a group of a plurality of users.

In the process of forming a tree-shaped data structure based on the user's subscription order managed by the member information management unit 120, the initial tree construction unit 130 may group users based on the subscription time, and group users by group. level can be determined. In this process, each group may be divided into a subscription period interval of a predetermined time or more. As described above, as each group is divided by a subscription period interval of more than a predetermined time, users with little difference in subscription period may not be assigned to different levels.

For example, the initial tree building unit 130 places the grouped first user group at the first level in the tree data structure based on the subscription time, and the second grouped user group into users who subscribed after the first user. The tree can be built by placing user groups at the second level in the tree data structure.

According to an embodiment, the initial tree construction unit 130 may be included for each level of the tree data structure in the process of forming a tree-type data structure composed of a plurality of levels based on the subscription order of a plurality of users. By limiting the number of users, users who subscribe to the shopping mall service provided by the management server 100 may be arranged from a higher level in the order of subscription.

For example, when the number of users that can be included in the 0th level is limited to one, the number of users that can be included in the first level is limited to 5, and the number of users that can be included in the second level is limited to 15, the initial tree The construction unit 130 places each user at a higher level according to the user's subscription order, and when the number of users that can be included in the corresponding level is all arranged, the next subscribed users may be included in the next level.

According to an embodiment of the present invention, the initial tree builder 130 forms a tree-type data structure composed of a plurality of levels based on a subscription order of a plurality of users, each node included in the tree You can assign weights between them. That is, a weight may be assigned to the connection relationship of users included in the tree data structure.

Such a weight set by the initial tree builder 130 may be determined by a time difference according to subscription times of users. The initial tree builder 130 may assign a weight between nodes (users) in proportion to the time difference according to the subscription time. The weight set in this way is later utilized by the benefit determination unit 140 to determine the amount of benefit to be provided when a specific user purchases a product and users connected to the user through the data structure are provided with benefits such as points or cashback. It can be used as a basis for making decisions.

When a specific user purchases a product through a service such as a shopping mall provided by the management server 100 , the provided benefit determination unit 140 may provide a benefit to a higher-level user connected to the user in a tree-type data structure. .

That is, for example, when a user corresponding to a node located at the third level purchases a product, a portion of the benefits that the user receives through product purchase corresponds to the node located at the second level, and the user who purchased the product It can be provided to users connected to the node. If the total provided benefits are 5% of the product price, a benefit equivalent to 3% of the product price will be provided to the user who purchased the product, and the remaining benefits equal to 2% of the product price will be provided to the upper-level users associated with the user can be provided to

Additionally, when a specific user receives a benefit according to a purchase of a product of a lower level user connected to the corresponding user, at least a portion of the benefit provided to the corresponding user may be provided to the upper level user connected to the corresponding user.

In other words, in the previous example, the upper-level user who received the remaining benefits equivalent to 2% of the product price provides a portion of the benefits equivalent to 2% of the product price to users located at a higher level than the user. Rules can be set.

The provided benefit determiner 140 may provide benefits to the user and users connected to the user when a specific user purchases a product by identifying the connection relationship between the users through the tree-type data structure as described above. The provided benefit determining unit 140 may determine the benefits to be provided based on the tree data structure formed by the initial tree building unit 130 based on the user's subscription order, and the replacement tree building unit 150 to be described later A benefit to be provided may be determined based on a tree data structure formed based on their product purchase records.

The replacement tree construction unit 150 determines the location of users based on the product purchase records of all users after a certain time has elapsed from the time when the tree-type data structure is first created by the initial tree construction unit 130 . In this way, a tree-shaped data structure may be created, and the tree-shaped data structure generated by the initial tree construction unit 130 may be replaced with a tree-shaped data structure created by the replacement tree construction unit 150 . After such replacement is made, the data structure formed by the initial tree construction unit 130 is not utilized, but the data structure formed by the replacement tree construction unit 150 may be utilized.

According to an embodiment, the replacement tree construction unit 150 may generate a plurality of independent tree-type data structures.

The replacement tree construction unit 150 may determine the predetermined time in various ways in measuring the predetermined time from the time when the tree-shaped data structure is first created by the initial tree construction unit 130 .

That is, a certain period of time between the formation of the first tree data structure and the subsequent creation and replacement of the additional data structure may be a definite period such as one month or one year, and the It may be set at a specific point in time, such as a moment or the moment when a shopping mall's sales reach a certain amount.

In addition, such a criterion may be set in such a way that the administrator sets through the administrator terminal 300 and transmits the setting information to the management server 100 .

According to an embodiment of the present invention, the replacement tree construction unit 150 generates a tree-type data structure in a manner that determines the positions of users based on the product purchase records of a plurality of users, in the process of generating the user's purchase amount and calculating a purchasing power ranking for each user based on a purchase time, and determining a location of each user in a tree-type data structure according to the calculated purchasing power ranking.

For example, when the replacement tree construction unit 150 calculates the purchasing power ranking for a user in a manner that sums up each user's purchase amount of a product, the purchase amount for a product purchased within one month from the current time is 5 times weight, giving a triple weight to the purchase amount for products purchased within 6 months but not within 1 month, and giving double weight to the purchase amount for products purchased within 1 year. The purchasing power ranking for each user can be calculated by applying a weight for each user.

According to an embodiment of the present invention, the replacement tree construction unit 150 accumulates purchases of users in the process of creating a tree-shaped data structure in a manner that determines the positions of users based on the product purchase records of a plurality of users. By grouping based on the amount of money, the user's level can be determined for each group to determine the location of the users in the tree-type data structure. In such a grouping process, each group may be set to be distinguished by a difference equal to or greater than a predetermined amount. As described above, as each group is set to be divided by a difference of more than a predetermined amount, a situation in which two users with a very small difference in the accumulated purchase amount are located at different levels in the data structure can be prevented.

According to an embodiment of the present invention, the replacement tree construction unit 150 generates a tree-type data structure in a manner that determines the positions of users based on the product purchase records of a plurality of users. A purchasing power ranking for each user is calculated by synthesizing the amount of money and purchase frequency, and the position of each user in the tree-type data structure can be determined based on the calculated purchasing power ranking.

For example, a user whose frequency of purchase of products is measured at 5 per month is ranked high in the purchasing power ranking calculation, even if the accumulated purchase amount is somewhat lower than that of a user whose frequency of purchase of products is measured at 3 items per month. can be located

According to an embodiment of the present invention, the replacement tree construction unit 150 generates a tree-type data structure in a manner that determines the positions of users based on the product purchase records of a plurality of users. A ranking for each user may be calculated by synthesizing the amount of money and the user's subscription time, and the positions of users in the tree-type data structure may be determined based on the calculated ranking.

That is, the replacement tree building unit 150 may adjust the benefits of users who subscribed to the service early on the basis of the user's product purchase records, so as not to completely disappear by providing additional points according to the user's subscription period.

As described above, the replacement tree construction unit 150 creates a new tree type data structure after a certain time has elapsed from the time the initial tree type data structure is first created by the tree type construction unit 130, and the previous data It can be used by replacing the structure, and even after that, the data structure can be newly created and replaced with the used data structure every predetermined time according to a predetermined rule.

According to an embodiment of the present invention, the replacement tree construction unit 150 builds a tree-type data structure periodically as described above and replaces it with a previously utilized data structure, but also replaces elements in the data structure in real time. may be changed.

The replacement tree construction unit 150 may change the weight between the user and the higher level user connected to the user based on the change in the product purchase record of the specific user. For example, when a specific user purchases many products in a short period of time, a weight between the corresponding user and a higher level user connected to the corresponding user may be changed within the tree-shaped data structure utilized by the management server 100 .

For example, when a specific user's purchase of a product increases compared to the previous record, the weight may change in a decreasing direction, and accordingly, the amount or rate of benefits provided to a higher level user when the corresponding user purchases the product decreases. can be Due to such a change, the amount and ratio of benefits provided to users at the upper level connected to the corresponding user when the lower level user purchases the same amount of product as before the weight change may decrease, but the change in weight It may be adjusted so that the absolute amount of benefits provided to a higher level user does not decrease. In other words, if a lower-level user purchases a product, such as a fluctuating trend in the product purchase record of a lower-level user, the absolute amount of benefits provided to the upper-level user may not decrease, which means that the product of a specific user may not decrease. This is to control so that the benefits of other users are not reduced due to the increase in the purchasing trend to provide greater benefits to the corresponding user. In a similar context, even if the product purchase record of a specific user changes, the weight between the corresponding user and the lower-level user connected to the user may not be changed and may be fixed.

According to an embodiment, the weight change performed by the replacement tree construction unit 150 may be changed in real time, but may be made only when the change in the product purchase record of a specific user is greater than or equal to a certain degree.

The communication unit 160 enables the management server 100 to communicate with the user terminal 200 , the manager terminal 300 , and the external server 400 . The communication network used by the communication unit 160 to perform communication may be configured regardless of its communication mode, such as wired and wireless, for example, a local area network (LAN), a metropolitan area network (MAN). It may be implemented in various communication networks, such as an area network) and a wide area network (WAN).

The storage unit 170 serves to store information that is collected, generated, and processed in various components of the management server 100 . That is, the storage unit 170 may store information on products sold in a shopping mall, information on users, and a generated data structure. The storage unit 170 may include, for example, a memory, a cache, a buffer, and the like, and may be composed of software, firmware, hardware, or a combination of at least two or more thereof.

The control unit 180 includes a shopping product management unit 110 , a member information management unit 120 , an initial tree construction unit 130 , an offer benefit determination unit 140 , a replacement tree construction unit 150 , a communication unit 160 , and a storage unit. At 170 , each can be controlled to perform a unique role.

In FIG. 2 , the shopping product management unit 110 , the member information management unit 120 , the initial tree construction unit 130 , the provided benefit determination unit 140 , and the replacement tree construction unit 150 classify the control unit 180 functionally. Since it is a configuration, it may be configured to be integrated as one control unit 180 .

3 is an example of a tree-type data structure constructed and utilized by the management server 100 according to an embodiment of the present invention.

Referring to FIG. 3 , a simplified tree data structure is illustrated. Although the data structure of FIG. 3 is divided into three levels of a 0th level, a 1st level, and a 2nd level, this is only an example, and a larger number of levels may exist in the data structure.

Referring to FIG. 3 , a node indicated by a circle may correspond to one user or, alternatively, may correspond to a plurality of users. The number of lower-level nodes connected to one node is not limited to a specific number, and how many lower-level nodes are connected to a specific node can be determined by the administrator's settings, users' subscription times, users' product purchase records, etc. .

In FIG. 3 , an example of the data structure in which the initial tree construction unit 130 of the management server 100 is constructed based on the user's subscription order is shown. That is, users who signed up in March 2020 are placed on level 0, users who joined in April 2020 are placed on level 1, and users who signed up in May 2020 are placed on level 2 .

If the case in which the provision benefit determination unit 140 of the management server 100 provides benefits to be provided to users by utilizing the data structure shown in FIG. When purchasing is performed, the benefits for product purchase may be provided not only to the third user, but also to the second user and the first user, which are higher-level users connected to the third user.

For example, if a third user purchases a product in which the maximum benefit offer is set to 5%, 4% of the purchase amount of the product is provided to the third user, and the remaining 1% is provided to the third user, a second user who is a higher level user connected to the third user. may be provided to the user. A portion of 1% of the product purchase amount provided to the second user may be provided to the first user, which is a higher level user connected to the second user.

4 is an example for explaining a weight applied to a tree-type data structure constructed and utilized by the management server 100 according to an embodiment of the present invention.

Referring to FIG. 4 , a form in which the weight between the third user and the second user is set to 1.5 and the weight between the second user and the first user is set to 2 is illustrated.

Such a weight may be determined according to the subscription time of users at the point in time when the tree-type data structure is created, or may be determined based on the user's product purchase record. Alternatively, the weight may be set according to the accumulation of purchase records of users at any point in time other than the point in time when the data structure is created.

When no weight is set, if 20% of the benefit of the lower level user is set to be provided to the upper level user connected to the user, the benefit from the third user's product purchase is 30% multiplied by 1.5 times the weight of the third user It may be provided to a second user, which is a higher level user connected to . In addition, the second user may provide 40% of the benefits obtained through product purchase of the third user who is a lower level user, multiplied by a weight, to the first user who is a higher level user connected to the second level user.

For example, if a third user purchases a product worth 10 million won and the limit of the total benefits provided is set to 5% of the purchase amount of the product, the third user receives 1.5 times the weight of the upper level user among the benefits of 500,000 won You can receive 350,000 won, which is a 70% benefit excluding the 30% benefit applied. The second user may provide 60,000 won, which is a 40% benefit with twice the weight applied to the first user, who is a connected upper level user, of 150,000 won, and receive a benefit of 90,000 won. That is, the third user may receive a benefit of 350,000 won, the second user 90,000 won, and the first user 60,000 won.

As such, the weight determines the benefits that the lower-level users distribute to the upper-level users or users, and when the upper-level users purchase a product, the benefits provided according to the product purchase are not distributed to the lower-level users. Weights may also not be utilized.

5 is a flowchart illustrating a method in which the management server 100 provides benefits according to product purchases by users according to an embodiment of the present invention.

Referring to FIG. 5 , the management server 100 may provide a shopping mall service to a plurality of users, and may generate a tree-shaped data structure based on a subscription order of users who subscribe to the shopping mall ( S510 ). . In the generated data structure, each node may correspond to one user or a plurality of users, and each user may be located at a different level according to a subscription order.

Thereafter, when a specific user purchases a product in the shopping mall, the management server 100 determines the user who purchased the product and a higher-level user connected to the user based on the tree-shaped data structure created and utilized in step S510. It is possible to provide a purchase benefit to customers (S520). The benefits provided may be points or cashback corresponding to a certain percentage of the purchase price of the product, and such a certain percentage may vary depending on the product.

In the tree-type data structure, if there is a higher-level user directly connected to the user who purchased the product, the benefits provided according to the purchase of the product are distributed to the user who purchased the product and the higher-level user connected to the user. can be In addition, when a higher-level user receives a benefit by purchasing a product from a lower-level user, a user who is directly connected to the higher-level user and exists at a higher level may also receive the benefits that the upper-level user will receive.

When a certain period of time has elapsed after step S510, the management server 100 creates a new tree-type data structure based on the product purchase records of users accumulated during the elapsed time and replaces the data structure with the used data structure. It can be (S530).

Thereafter, according to an embodiment of the present invention, as the product purchase records of users are continuously updated, the weights among users set in the data structure may be changed ( S540 ).

In a manner similar to step S520 when a user purchases a product, the management server 100 may distribute and provide benefits according to product purchase to the user who purchased the product and upper-level users based on the data structure being utilized (S550). ). The data structure utilized in step S550 may be a data structure generated in step S530 based on the product purchase records of users.

As described above, according to various embodiments of the present invention, a tree-type data structure used to provide benefits to users is constructed and utilized through various methods, so that the distribution of benefits can be made fair and rational.

The steps of a method or algorithm described in relation to an embodiment of the present invention may be implemented directly in hardware, as a software module executed by hardware, or by a combination thereof. A software module may contain random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any type of computer-readable recording medium well known in the art to which the present invention pertains.

As mentioned above, although embodiments of the present invention have been described with reference to the accompanying drawings, those skilled in the art to which the present invention pertains know that the present invention may be embodied in other specific forms without changing the technical spirit or essential features thereof. you will be able to understand Therefore, it should be understood that the embodiments described above are illustrative in all respects and not restrictive.

10: Buyer benefit system
100: management server
200: user terminal
300: administrator terminal
400: external server

Claims (11)

A method for a management server to provide benefits to buyers of products based on multi-level marketing,
forming a tree-type data structure composed of a plurality of levels based on a subscription order of a plurality of users who subscribe to a specific service provided by the management server;
providing a benefit to a higher level user connected to the user in the tree-type data structure when a specific user purchases a product through the specific service;
providing at least a portion of the provided benefits to a higher-level user connected to the corresponding user when a specific user is provided with a benefit according to the purchase of a product of a lower-level user connected to the corresponding user; and
After a certain period of time has elapsed from the time when the tree-type data structure is first created, a tree-type data structure is created in a manner that determines the positions of users based on the product purchase records of a plurality of users, and based on the subscription order Including the step of replacing and utilizing the data structure formed by
The step of forming a tree-type data structure consisting of a plurality of levels based on the subscription order of a plurality of users,
The method further comprises the step of assigning a weight to the connection relationship of users within the tree-type data structure, wherein the weight is determined by the time difference according to the subscription time between the connected users, and is given in proportion to the time difference,
Grouping users based on the subscription period to determine the level of users for each group, and each group is divided by a subscription period interval of more than a predetermined period of time;
It is characterized in that by limiting the number of users that can be included in each level of the data structure, users who subscribe to the specific service are arranged from a higher level in the order of subscription,
When a specific user purchases a product through the specific service, providing a benefit to a higher level user connected to the corresponding user in the tree-type data structure includes:
It is characterized in that the amount of benefits provided based on a weight determined between the higher-level users connected to the corresponding user is determined,
The step of creating a data structure in the form of a tree in such a way that the location of users is determined based on the product purchase records of a plurality of users,
The user's rank is calculated by synthesizing the user's product purchase amount and subscription period, and each user's position is determined in the tree-type data structure based on the calculated rank, based on the user's product purchase record, but It is characterized in that the benefits of users who signed up for the service early by giving additional points according to the time of subscription are adjusted so that the benefits do not disappear completely,
In order to change the elements in the data structure in real time in addition to periodically constructing tree-type data and replacing it with the previously utilized data structure, based on the change in the product purchase record of a specific user, The method of providing buyer benefits of the management server, further comprising the step of varying the weight between level users.
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