KR102056738B1 - Marketing and membership managment agency service system - Google Patents

Abstract

The present invention relates to a system for providing a member store marketing and membership management agency service, which provides a service for vicariously performing online marketing and membership management of a small-scale business person and company and the like which is difficult to manage membership. To this end, according to the present invention, the system for providing a member store marketing and membership management agency service comprises: a main server (1) for performing marketing for a member store and performing integrated management for the member store and members of the member store; and a member store terminal (3) including a POS function.

Description

Merchant marketing and member management agency service provision system {MARKETING AND MEMBERSHIP MANAGMENT AGENCY SERVICE SYSTEM}

The present invention relates to a merchant marketing and member management agency service providing system, and to provide a service for on-line marketing and membership management of small businesses and companies, such as membership management difficult.

In general, small businesses and companies mainly operate offline stores, which causes difficulty in managing sales and lowering sales due to lack of publicity.

However, in the case of small businesses and small businesses, the construction of a separate online shopping mall and the systematic membership management are difficult due to the burden of expenses, and thus, the development of a service for this is required.

Accordingly, Republic of Korea Patent Publication No. 10-2007-0109444 (membership contract management method associated with affiliated stores on the Internet and the mall agency system provided to them, hereinafter referred to as 'prior art 1'), businesses, interest groups, apartment associates, In order to promote sales offices, freelancers, large companies, SMEs, subcontractors, and part-time workers, membership members consisting of limited numbers of 20-50 members are members of the affiliated stores. Membership members can get various benefits such as social networking, exchange of information, knowledge of second entrepreneurship know-how, and discounts on product purchases at affiliated stores. Merchants and membership members get a sales right to operate an online shopping mall It is possible to generate additional income by contacting the user, and the user accesses the affiliated site or online merchant through the Internet and joins as a member of the public or membership, and whether the connected user is a member of the public or a membership member. And whether the user's login ID is a public ID through a general shopping mall window, a dedicated window, and provides a general member information through a membership window. Providing membership-only information and membership-only information purchased from a shopping mall through a shopping mall management-only window. If a user requests data input or correction in the membership member management window or shopping mall management window, the user can input and modify the contents created during membership registration-introduction of personal information, title of title, and well-known texts. Storing the stored data in a database, and when the user requests data inquiry from the membership member dedicated window or shopping mall management dedicated window, the user can process the information stored in the database or the intranet of a specific shopping mall selected by the user. It provides a method for managing a membership member contract linked to an affiliated store on the Internet and a shopping mall proxy method provided to them on the Internet, characterized in that the step of automatically logging in to process the member-only information of the shopping mall.

However, such prior art discloses only a technique for obtaining member information, such as lack of services such as marketing agency for the merchant, and lack of provision of points for providing various information and compensation to members.

In addition, Korean Patent Laid-Open Publication No. 2000-0049923 (membership and management agency through purchase and sale of personal information, hereinafter referred to as 'prior art 2') refers to personal information of individuals and companies that are members of the Internet site. A first step in which an intermediary server purchases personal information from an individual or a company through payment of cyber money or cash; A second step of crediting the information and providing the affiliated internet site of the intermediary server with the personal information and the processed information based on the member information subscribed to the intermediary server; The affiliated site may include a third step of providing the mediator server with subscription-related mileage points to be paid for each member provided by the broker server and event-related mileage points such as a survey and a product survey on the affiliate site; The intermediary server coordinates the corresponding mileage points so that members who subscribe to the intermediary server use shopping or content information at their affiliate sites at will; It provides a member registration and management agency through the purchase and sale of personal information for Internet membership consisting of.

However, even in the case of the prior art 2, the management of member information is carried out, and by purchasing personal information such as personal or corporate information through an intermediary server, personal information is not available even if the individual or company does not want it. There is a problem that can cause a problem to be exposed.

Republic of Korea Patent Publication No. 10-2007-0109444 (membership contract management method associated with merchants on the Internet and the mall agency system provided to them, published November 15, 2007) Republic of Korea Patent Publication No. 2000-0049923 (membership registration and management agency through the purchase and sale of personal information, published August 05, 2000) Republic of Korea Patent Publication No. 2003-0000222 (Marketing agency system using the Internet, published on Jan. 6, 2003) Republic of Korea Patent Publication No. 10-2015-0055783 (Processing System and Method for Automating Agency Marketing Application, May 22, 2015)

The present invention, in order to overcome the problems described above, acting as a member merchant marketing and member management, and through the payment of the member points to the member merchants to increase the membership of the merchants to pay membership to members It aims to provide a merchant marketing and membership management service providing system that can increase the consumer's purchase satisfaction and induce the promotion of the merchant by providing a member-based reward shopping mall that can use the reward points.

Merchants marketing and member management agency service providing system for achieving the object of the present invention is a main server (1) for the marketing and comprehensive management of the members of the merchant and members of the merchant; and affiliated terminal having a POS function ( 3) to provide a merchant marketing and member management agency service providing system, characterized in that consisting of.

To this end, a plurality of local affiliated terminals 3 are grouped and managed for management of affiliated stores located in the jurisdiction, and further comprising a local server 2 for communicating with the main server 1.

In addition, the main server 1 may perform communication with the central processing unit 11 for management and information processing of the system, various communication lines of the affiliated terminal 3 connected to the main server 1 and external APPs. Membership management DB (13) for managing the information of the affiliated store using the communication line converter 12, the affiliated terminal (3) to convert the communication method so as to manage the member information obtained through the affiliated store DB 14, and the main server (1) provides the online shopping mall of the merchant, online shopping mall construction agency, online shopping mall creation platform service and provide the information of the merchant to the members of the merchant, merchants to promote and merchants within Further comprising a shopping mall management unit 15 for providing a reward point according to the purchase of goods on-line and online, and manage a rewards shopping mall that can purchase a product using the provided reward points. It becomes.

In addition, the affiliated management DB (13) stores and manages the ID and information for the affiliated store acquired through the APP or management program provided and installed in the main server (1) in the affiliated terminal (3) installed in the affiliated store, In order to prevent duplication or tampering, the PP or management program can acquire the unique information of the operating program of the terminal installed in the merchant or the unique information of the hardware, and based on this, the installation history of the APP or the management program of the merchant is obtained. Make more gains.

In addition, the shopping mall management unit 15 is a shopping information sharing sharing 151 for providing information about the merchant and the event of the merchant and the reward shopping mall to the consumer, if the merchant operates only an offline store without operating an online shopping mall The shopping mall allocation unit 152 that allows the shopping mall management unit 15 to construct an online shopping mall by allocating a virtual space to the affiliated store to provide an online shopping mall of the online shopping mall, for the construction of an online shopping mall assigned to the affiliated store that wants to build a shopping mall. Shopping mall service platform platform (153) that provides the platform, the information on the issuance and accumulation points of the reward points according to the member's use of the merchant to guide the member, and if the point is not used for a certain period of time to inform the member Reward Points Management Unit (154) and rewards paid to members By providing a merchant marketing and member management agency service providing system, characterized in that consisting of a reward shopping mall operation unit 155 in charge of the operation of the reward shopping mall that can purchase goods using the point, the object of the present invention more It can be achieved well.

By providing a merchant marketing and membership management agent service providing system of the present invention, by providing reward points to online marketing and consumers, such as small businesses and companies difficult to manage membership, both merchants and consumers members can benefit from have.

1 is a block diagram of a system of the present invention.
2 is a configuration diagram of the main server 1 of the present invention.
3 is a detailed configuration diagram of the shopping mall management unit 11 of the present invention.
4 is an exemplary diagram capturing a screen according to an embodiment of the POS system of the affiliated terminal 3 of the present invention.
5 is an exemplary view showing the installation of the affiliated terminal 3 POS system of the present invention.

It will be described in detail below with reference to the accompanying drawings so that those skilled in the art can easily implement the merchant marketing and member management agency service providing system and method of the present invention.

1 is a system configuration diagram of the present invention, Figure 2 is a configuration diagram of the main server 1 of the present invention, Figure 3 is a detailed configuration diagram of the shopping mall management unit 11 of the present invention.

1 to 3, the merchant marketing and member management agency service providing system of the present invention is a main server (1) for the comprehensive management of the marketing and membership of the merchant and members of the merchant, the It is composed of a local server (2) for performing management and communication with the main server (1) and the affiliated terminal (3) having a POS function.

The main server (1) acts as a marketing service, such as public relations, product information, etc. for the merchant, and provides services such as management of the merchant and members and members of the merchant, that is, the management and guidance for members held by the merchant .

In more detail, in the case of a small place of business or a company lacking marketing ability, it is difficult to perform marketing tasks such as systematic membership management and promotion, so it is for such a member management and marketing.

In this case, the main server 1 as described above may be connected to various communication lines and external APPs of the affiliated terminal 3 connected through the central processing unit 11 and the external computer network or the local server 2 for management and information processing of the system. The member of the member acquired through the affiliated management DB (13) for managing the information of the affiliated store connected by using the communication line converter 12, the affiliated terminal (3) to convert the communication method to perform the communication of the member It is composed of a member management DB (14) for managing information.

In addition, it provides online shopping malls, online shopping mall construction agency, online shopping mall creation platform services and provide the merchants' information to the members of the merchants, promotion of the merchants and reward points for purchasing products in the merchant offline and online, The shopping mall manager 15 may further manage a compensation shopping mall that can purchase a product using the provided reward points.

The communication line converter 12 is for compatibility with various types of affiliated terminals 3 used in an affiliated store, various POS systems, and various types of APP services conventionally used at an affiliated store.

The affiliated management DB 13 stores and manages the ID and information on the affiliated store acquired through the APP or the management program provided and installed in the main server 1 in the affiliated terminal 3 installed in the affiliated store.

At this time, to the APP or management program provided to the affiliated terminal (3) to be applied in parallel to the POS program that can implement the POS system.

The POS program as described above may further include a service for providing subscription and reward points for members of the affiliated store in addition to the normal cash register function.

In such an APP or a management program to obtain the unique information of the operating program of the terminal installed in the merchant or the unique information of the hardware to prevent duplication or tampering, based on this installation history of the APP or management program of the merchant Can be obtained further (see Fig. 5).

The member management DB 14 is to classify and manage the member information obtained through the affiliated store, and approved as a member of the reward shopping mall among the first member information and the first member information, which are members of each member acquired through the affiliated store. It is divided into 2nd member information.

In addition, among the members of other merchants, the member information approved for the provision of information such as an event is classified and stored and managed.

In addition, the member who wants to join other affiliated stores from the secondary member information approved as a member in the compensation shopping mall will automatically identify the affiliated stores and then notify the affiliated stores. .

At this time, the information is transmitted to the shopping mall manager 15 so as to provide reward points that can be used in the reward shopping mall according to the number of members of other affiliated stores.

In this case, when a member of a rewards shopping mall joins another merchant as described above, the member may adjust the discount rate of a product mounted in the rewards shopping mall so that the discount rate may be applied to the member who is a consumer who wants to purchase the product. Will be provided.

The shopping mall manager 15 may further include a shopping information sharing unit 151, a shopping mall allocation unit 152, a shopping mall service providing platform unit 153, a reward point management unit 154, and a reward shopping mall operation unit 155. do.

The shopping information sharing sharing 151 as described above provides information on the affiliated store and information on the event of the affiliated store and the event of the reward shopping mall to the consumer.

The information on the affiliated store may be category information for each product field of the affiliated store, category information for each region and location, price information, and user rating information.

In addition, the event of the merchant refers to such as the receipt of new products, the restocking and sale of exhausted products, and the information of members of the merchant and members of other merchants who have approved the provision of information or members who have approved membership in the rewards shopping mall. Will be sent.

The above information is transmitted to the communication terminal approved at the time of membership registration by using a method such as SMS.

The shopping mall allocation unit 152 provides an online shopping mall of an affiliate store when only an offline store is operated without an online shopping mall among the affiliate stores, and the shopping mall manager 15 may allocate a predetermined virtual space to the affiliate store to build an online shopping mall. To ensure that

In this case, the allocation amount of the shopping mall is to allocate the number of products that can be mounted in the shopping mall and the capacity of the shopping mall, and to be differentially applied according to the number of members of the affiliated store and the number of times of using the shopping mall manager 15.

The shopping mall service providing platform unit 153 provides a platform for building an online shopping mall to which an affiliate store that wishes to build a shopping mall is assigned.

In more detail, by providing a platform of various forms, the manager of the merchant who wants to build an online shopping mall can be easily produced online shopping mall.

To this end, it provides various components such as menus and skins to be used in online shopping malls so that users can select and apply them immediately, and tools for editing or converting materials such as photos or videos to be used in online shopping malls. Will be provided.

The reward point management unit 154 informs the member of information on issuance and accumulation points of reward points according to the member's use of the member, and notifies the member if the point is not used for a certain period of time.

The reward shopping operation unit 155 is responsible for the operation of a separate reward shopping mall that can purchase a product using the reward points paid to the member, the member of the member of the merchant approved for membership in the reward shopping mall Make it available.

At this time, the rewards shopping mall is equipped with a product provided by the merchant or non-affiliated stores so that only members who have subscribed to a separate rewards mall for compensation can be purchased.

This is to provide more discount benefits to the buyer through the membership system, and to minimize the marketing costs associated with recruiting members to minimize the costs incurred in the transaction relationship between the seller and the buyer.

Here, the reward shopping mall operating unit 155 may apply the discount rate differentially according to the receipt date of the goods received in the reward shopping mall, and if the period exceeds the period specified by the manager, the discount rate is applied to increase the turnover rate of the goods received in the shopping mall. To increase.

The local server 2 is to manage a plurality of affiliated terminals (3) grouped by region, when the plurality of affiliated terminals (3) connected to the main server (1) to perform communication, bottlenecks It is to prevent them from occurring or to manage them by region.

The affiliated terminal 3 is a terminal used in an affiliated store, and any communication and information processing is possible, such as a normal PC or a personal portable terminal, and an APP or a management program for management provided from the main server 1. Can be mounted.

The affiliated terminal 3 as described above is equipped with an APP or a management program for management from the main server 1, by executing a POS program that can implement a POS system in parallel, a virtual POS system to the affiliated terminal (3) (See Figure 4).

This is to solve the problem of compatibility because there are a variety of companies that provide a POS system, and without installing a separate POS system, by running the POS program provided by the main server (1) in parallel To do that.

In the POS system of the affiliated terminal (3), in addition to the basic cash register function, membership registration and management, transfer of member information to the main server (1) and upgrade of new member information transmitted from the shopping mall and compensation for the member using the merchant Check the status of point payments.

1: main server 2: local server
3: affiliate terminal 11: central processing unit
12: communication line converter 13: affiliate management DB
14: Membership Management DB 15: Shopping Mall Management Department

Claims (6)

Communication line converter for converting a communication method to perform communication with various communication lines of the central processing unit 11, the affiliated terminal 3 connected to the main server 1, and the external APP for system management and information processing. (12), the affiliated administration DB (13) for managing the information of the affiliated store to access by using the affiliated terminal (3), among the primary member information and the primary member information, which is a member of each member acquired through the affiliated store in the rewards shopping mall It is divided into 2nd member information approved as a member and stored, and the member who wants to join other affiliated stores from the 2nd member information approved as a member in the reward shopping mall is automatically registered as a member Afterwards, the shopping information system that provides information about the member management DB 14 and the affiliated store to notify and manage the affiliated store and information on the event of the affiliated store and the event of the rewards shopping mall to the consumer. Share net 151, if you operate only offline stores without operating an online shopping mall among the merchants to provide an online shopping mall of the mall, the shopping mall management unit 15 allocates a virtual space to the merchant to build an online shopping mall Unit 152, a shopping mall service providing platform unit 153 that provides a platform for building an online shopping mall assigned to a merchant who wants to build a shopping mall, and information on issuing and accumulating points of reward points according to the member's use of the merchant. The reward point management unit 154, which notifies the user if the points are not used for a certain period of time, and notifies the member, and operates a separate reward shopping mall that can purchase a product using the reward points paid to the member. Comprising a compensation shopping unit operating unit 155, the compensation shopping Is a shopping mall management unit that provides discounts to buyers by operating a membership system so that only the members who are members of a merchant or non-merchants who have approved the membership in a separate shopping mall for compensation can use it. 15) is composed of a main server (1) for the marketing of the merchant and the comprehensive management of the members of the merchant and affiliated stores; and
Merchants marketing and member management agency service providing system, characterized in that consisting of the affiliated terminal (3) having a POS function.
The method of claim 1,
Merchants marketing and characterized in that it further comprises a local server (2) for grouping and managing a plurality of local affiliated terminals (3) for the management of affiliated stores located in the jurisdiction and the communication with the main server (1) Membership management service provision system.
delete delete The method of claim 1,
The affiliated management DB (13) stores and manages the ID and information for the affiliated store acquired through the APP or management program provided and installed in the main server (1) in the affiliated terminal (3) installed in the affiliated store, APP Alternatively, the management program may acquire the unique information of the operating program of the terminal installed in the affiliated store or the unique information of the hardware so as to prevent duplication or tampering, and further obtain the installation history of the APP or the management program of the affiliated store. Merchant marketing and member management agency service providing system, characterized in that possible. delete

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