KR101365601B1 - System and Method for Commercial Transaction on the basis of Social Network - Google Patents

Abstract

The present invention discloses a social network based commerce system and method. In the social network-based commerce system according to an aspect of the present invention, when a first SNS user executes an App installed on his terminal, when the user accesses a shopping mall domain and registers a product to be sold, the information of the product is started. Shopping mall server; And a second link that is used by a second SNS user, accesses the shopping mall domain through the installed app and acts as a primary marketer of the product, and includes a purchase link and a job offer provided by the shopping mall server through SNS. A marketer terminal for distributing promotional posts; And a third marketer, which is used by one or more third SNS users and is a second marketer that is a lower layer of the first marketer or a second marketer of the second marketer through the job link in the promotional post through the installed app. (N> 3 natural number) Registered to act as a tea marketer, when including the other marketer terminal that distributes the publicity post via the SNS, the first to N-th order marketer is composed of a multi-level tree structure, the product Distribute the promotional post without purchasing a, and the shopping mall server, when a fourth SNS user accesses a purchase link of the promotional post to purchase the product, the fourth SNS user among the first to Nth marketers. The sales commission paid by the first SNS user to the final marketer who distributed the promotional post selected by the first marketer and the upper tier of the final marketer. Characterized in that payment.

Description

System and Method for Commercial Transaction on the basis of Social Network

The present invention relates to a commerce system and method, and more particularly, to a social network-based commerce system and method capable of advertising a product through a social network service.

In recent years, online commerce that displays and sells products through Internet websites is universal.

Traditional online commerce consists of when a seller uploads information of an item for sale to a site provided by an online operator, when the buyer purchases the item on the site, and the seller collects a fee to the online operator when the purchase is made. It was.

Conventional online commerce has been a centralized structure in a specific site under the intermediary of a specific seller operating a specific site, and did not advertise each sale separately from the site.

In addition, since the conventional online shopping mall is built based on the PC environment, there are problems such as update speed, compatibility, and screen configuration in the mobile environment.

As such, the conventional online commerce has not fully utilized the social network service (SNS) area, which has become a universal information transmission medium of life beyond politics, society, and culture.

Disclosure of Invention The present invention has been made in the technical background as described above, and an object thereof is to provide a social network-based commerce system and method for hiring a plurality of free marketers through a social network to market a product.

Another object of the present invention is to provide a social network-based commerce system and method that can reduce marketing costs by paying a sales commission to a marketer who has made a sale by promoting a product.

It is another object of the present invention to provide a social network-based commerce system and method for constructing a marketer into a multi-level pyramid and distributing rewards not only to the final seller but also to the marketing collaborators of a plurality of stages to increase the publicity effect. do.

In the social network-based commerce system according to an aspect of the present invention, when a first SNS user executes an App installed on his terminal, when the user accesses a shopping mall domain and registers a product to be sold, the information of the product is started. Shopping mall server; And a second link that is used by a second SNS user, accesses the shopping mall domain through the installed app and acts as a primary marketer of the product, and includes a purchase link and a job offer provided by the shopping mall server through SNS. A marketer terminal for distributing promotional posts; And a third marketer, which is used by one or more third SNS users and is a second marketer that is a lower layer of the first marketer or a second marketer of the second marketer through the job link in the promotional post through the installed app. (N> 3 natural number) Registered to act as a tea marketer, when including the other marketer terminal that distributes the publicity post via the SNS, the first to N-th order marketer is composed of a multi-level tree structure, the product Distribute the promotional post without purchasing a, and the shopping mall server, when a fourth SNS user accesses a purchase link of the promotional post to purchase the product, the fourth SNS user among the first to Nth marketers. The sales commission paid by the first SNS user to the final marketer who distributed the promotional post selected by the first marketer and the upper tier of the final marketer. Characterized in that payment.

The social network-based commerce method according to another aspect of the present invention is a commerce method based on a social network by a server, and the first SNS user accesses a shopping mall of the server as the user executes an app installed in his terminal. Registering a product to be sold, giving a product ID of the product, and starting information of the product; Storing information of the primary marketer when a second SNS user accessing the shopping mall checks the information of the product and registers that he or she will act as a primary marketer of the product; As the promotional post including the purchase link and the job offer link distributed by the primary marketer through SNS (Social Network Service) is identified by one or more SNS users, the secondary marketer or the lower layer of the primary marketer Storing information and hierarchical information of the secondary to N-th order marketers when the third to N (natural numbers having N> 3) secondary marketers, which are lower hierarchies of the secondary marketers, are recruited; And when a fourth SNS user accesses a purchase link of the promotional post and purchases the product, the final marketer and the final marketer who distribute the promotional post selected by the fourth SNS user among the first to Nth marketers. It includes the step of paying the sales commission paid from the first SNS user to the upper layer, wherein the first to N-th marketer is composed of a multi-level tree structure, characterized in that to distribute the promotional posts without purchasing the product It is done.

According to the present invention, by using the organizational form of the conventional pyramid marketing as a means of promotion, the seller and the marketer may be a cooperative relationship, not an exploitation relationship, so that the expensive through the overture or portal site in the conventional e-commerce form It can be cheaper than ads, and spend less time and effort than AdSense or monetized blog marketing, and can be more effective.

The present invention is a new management technique that combines marketing and sales, the seller can hire the marketer free of charge before the sale of the product to promote the product, and divide the sales fee to the final marketer and the upper level marketers who have achieved sales results By paying, it is possible to reasonably spend marketing costs.

The present invention can provide a new type of job that can earn marketing income by distributing promotional materials through SNS to their smartphones without the need for marketers to purchase goods.

The present invention can provide an instance commerce system optimized for a smart phone environment that is easy to operate and manage a plurality of marketers by providing an interface for checking the marketing history and sales status, and advantageous for single product promotion.

Therefore, the present invention can provide a single channel for small businesses or small businesses to enter the SNS market, and can meet the current trend of creating personalized commerce by engaging with the personalized era, personalized terminal, personalized media.

Furthermore, the present invention can be used not only for electronic commerce, but also for promotional strategies and statistical analysis of celebrities based on the flexibility and expandability of the marketer organization.

1 is a block diagram illustrating a social network-based commerce system according to an embodiment of the present invention.
2A illustrates a plurality of marketer recruitment methods according to an embodiment of the present invention.
2B is a diagram illustrating the structure of a marketer group according to an embodiment of the present invention.
3A illustrates an example of a screen of a shopping mall app.
Figure 3b is an example showing the interworking example of a shopping mall app and Twitter.
3C is an example of a promotional post disclosed on a blog.
4 is a diagram illustrating a social network based commerce method according to an embodiment of the present invention.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. It is to be understood that the terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. As used herein, the terms " comprises, " and / or "comprising" refer to the presence or absence of one or more other components, steps, operations, and / Or additions.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. 1 is a block diagram illustrating a social network-based commerce system according to an embodiment of the present invention.

As shown in FIG. 1, the social network-based commerce system 10 according to an embodiment of the present invention includes a seller terminal 110, a marketer terminal 120, a buyer terminal 130, and a shopping mall server 200. do.

The shopping mall server 200 executes a shopping mall program when the seller terminal 110, the marketer terminal 120, and the purchaser terminal 130 access a representative domain, a job offer link, or a purchase link.

The shopping mall server 200 provides an interface such as product registration, marketer registration, product advertisement, product purchase, product marketing status, and product sales history.

The shopping mall server 200 manages the personal information and the hierarchical information of each marketer and uses it when paying the sales fee.

The shopping mall server 200 provides a shopping mall app (App) that can be used in a smartphone or the like to the seller terminal 110, the marketer terminal 120, or the purchaser terminal 130.

The seller terminal 110 is a terminal such as a PC or a smartphone used by a seller who is one of SNS (Social Network Service) users.

The seller terminal 110 registers a product by accessing the domain of the shopping mall server 200 through an internet browser or a shopping mall app according to a seller's manipulation, and receives a product ID. Here, the product ID is a string uniquely assigned to each product.

When the shopping mall server 200 assigns a product ID, the shopping mall server 200 allocates a purchase link and a job offer link for a product available by the seller terminal 110 and the marketer terminal 120.

Here, the purchase link (eg, http: // mymall-buy / marketerA / shoes01) includes a purchase domain, a marketer ID and a product ID of a shopping mall. The job link (eg, http: // mymall-sell / marketerA / shoes01) includes a job posting domain, a marketer ID, a product ID, and the like of a shopping mall. In this case, the marketer ID is a string uniquely assigned to each marketer and is not set before recruiting the marketers.

The marketer terminal 120 is a terminal capable of executing a shopping mall app, such as a smartphone, and is used by a marketer who is one of SNS users.

The marketer terminal 120 accesses the representative domain of the shopping mall server 200 as it executes the shopping mall app, confirms the goods registered by the seller terminal, and registers that it will act as the marketer terminal of the goods according to the will of the marketer. Is given.

In addition, the marketer terminal 120 distributes the promotional post of the product through the SNS using a menu or information provided by the shopping mall server 200.

Here, the promotional post is a product overview that describes the characteristics of the product and a product overview including a purchase link that can be moved to the product purchase interface of the shopping mall server 200 when selecting, and a job overview that informs the recruitment of marketers and the marketer support interface of the shopping mall when selected. A job advertisement including a job offer link, etc., which is movable to the.

Here, the SNS may be an online information transmission medium such as twitter, messenger, blog or email.

For example, the marketer terminal 120 may distribute a promotional post through SNS by selecting a “distribute post” menu supported by the shopping mall server 200.

The buyer terminal 130 is a terminal such as a PC or a smartphone used by a buyer, one of the SNS users, receives a buyer's promotional post confirmation command and checks the promotional post disclosed in the SNS, and clicks the buyer's purchase link click command. It receives and accesses the shopping mall server 200 and delivers a corresponding product purchase command.

At this time, the shopping mall server 200 confirms the marketer ID and the product ID, notifies the seller of the product to the seller terminal 110 granted the product ID, and pays the sales fee received from the seller to the marketer corresponding to the marketer ID in the purchase link. do.

Meanwhile, since the shopping mall server 200 provides a sales interface for the seller terminal, the seller terminal may access the sales interface to check the recruitment history of the marketer, the distribution history of the promotional post, the sale phenomenon of the product, and the like.

On the other hand, the seller terminal 110 may be a primary marketer terminal for distributing promotional posts for the product through the SNS.

As described above, the present invention uses the organizational form of the conventional pyramid marketing as a means of promotion, so that the seller and the marketer may be a cooperative relationship rather than an exploitation relationship, and thus, expensive through an overture or a portal site in the conventional e-commerce form. It's cheaper than Google's advertising, and less time and effort compared to AdSense or monetized blog marketing.

In addition, the present invention is a new management technique that combines marketing and sales, the seller can hire the marketer free of charge before the sale of the product to promote the product, sales commissions to the final marketer and the upper-tier marketers who have achieved sales results By paying in part, marketing expenses can be rationalized.

Hereinafter, a method of recruiting a plurality of marketers according to an embodiment of the present invention will be described with reference to FIG. 2A. At this time, for convenience and understanding of the description, a description of the terminal user including a registration command and a publicity post posting command, but a plurality of marketers recruiting method according to an embodiment of the present invention mutually between the marketer terminal and the server It is apparent to those skilled in the art that the present invention is carried out through actions and not actions of users. 2A is a diagram illustrating a method of recruiting a plurality of marketers according to an embodiment of the present invention.

Miss A waits for the subway after work and runs a shopping mall app installed on his terminal, and accesses a shopping mall domain (for example, http://mymall.com) to obtain a new product shoe (for example, product ID: shoes1). Check (S200).

Miss A registers as a primary marketer by selecting a menu "Register as a marketer" from a menu of a product of a shopping mall domain, and receives a marketer ID (eg, marketer A) and becomes a primary marketer (S210).

Miss A clicks "Export to Twitter" of the shopping mall domain to launch a promotional post on his Twitter (S220).

In this case, the promotional post may include product advertisements and job listings including product overviews and purchase links (e.g., http: // mymall-buy / marketerA / shoes01) and the like, and job links (e.g., http: // mymall-sell / marketerA / shoes01) may include a job advertisement.

In addition, the promotional post may be basically provided by the shopping mall server 200 and edited by Miss A.

Thereafter, Miss A's followers B, C, and D check the promotional post initiated by Miss A's Twitter, and apply to the marketer (S230).

At this time, followers B, C, and D access the job offer link, enter the marketer registration menu of the shopping mall, apply to the marketer, receive marketer IDs (eg, marketerB, marketerC, and marketerD), and the second marketer of Miss A is do.

Followers B, C, and D distribute promotional posts to their respective tweeters (S240), and recruit the third marketers in the manner described above (S250).

Thereafter, a plurality of third marketers distribute the promotional posts (S260) to recruit the fourth marketers (S270), and one product is sold by the publicity posts disclosed by n among the fourth marketers (S280 to S290).

Thereafter, marketers n and marketers of the upper tier of marketers n are paid in installments for the sale of the goods.

Meanwhile, the shopping mall server 200 stores the information of each marketer terminal and the hierarchical information therebetween when the first to Nth marketers select menus of the shopping mall or access through a job link. The information is initialized. That is, the hierarchy of the 1st to Nth marketer terminals can be regarded as a dynamic tree structure that is generated according to the registration of the second SNS user terminal or the third SNS user terminal when the product is being sold and is destroyed when the sale of the product is completed. .

Hereinafter, a sales fee payment method according to an embodiment of the present invention will be described with reference to FIG. 2B. 2B is a diagram illustrating the structure of a marketer group according to an embodiment of the present invention.

The shopping mall server 200 differentially pays a sales fee to the marketers along the nodes of the final marketer n and its upper hierarchy. That is, the shopping mall server 200 subtracts the sales fee by 50% in order of n and nodes of the upper hierarchy n-> e-> b-> a.

The shopping mall server 200 subtracts the sales fee by 50%, and as a result, even if the number of the marketer hierarchy is infinitely large, the sales commissioner may divide the sales commission to both the final marketer and the marketer of the upper hierarchy.

After the sale of one product, the shopping mall server 200 destroys the pyramid of the marketer for the one product.

Meanwhile, the seller terminal 110 accesses the shopping mall server 200 or executes the shopping mall app to access the seller interface to check the marketing details of FIG. 2B formed through the process of FIG. 2A, or to confirm the sales phenomenon of the product. Can be.

In summary, a plurality of marketers build a pyramid marketer group for a commodity according to a pyramid formation scenario. Each marketer terminal executes a shopping mall app to distribute a promotional post including a purchase link and a job offer link for a plurality of SNSs, and the buyer terminal receives a purchase link click command from the buyer to access the shopping mall and delivers a purchase order for a product. do. In addition, the shopping mall server 200 checks the marketer ID and the product ID and divides the fee into the final marketer who distributed the promotional post leading to the purchaser's terminal and the marketer of the upper layer.

Hereinafter, a description will be given of the form of a promotional post according to an embodiment of the present invention with reference to Figures 3a to 3c.

3A illustrates an example of a screen of a shopping mall app, FIG. 3B illustrates an example of linkage between a shopping mall app and Twitter, and FIG. 3C illustrates an example of a promotional post disclosed in a blog.

When a marketer executes a shopping mall app on a marketer terminal, receives a marketer ID for a product, and then creates a promotional post and selects the "Export to Twitter" menu, the marketer screen 300 shown in FIG. 3A is displayed. .

In this case, the product summary or the job description may be automatically generated as one marketer selects a specific menu of the shopping mall server 200, and the one marketer may manually work with reference to the information provided by the shopping mall server 200.

The shopping mall app can export a promotional post to a tweet address of a previously registered work marketer. When selecting the "Export to Twitter" menu, the shopping mall app receives a Twitter address of the work marketer and exports a promotional post to the address.

When one marketer terminal or another terminal confirms a promotional post sent to Twitter of one marketer, the SNS screen 310 of FIG. 3B is displayed. Here, of course, the other terminal is an SNS user terminal including a seller terminal, a marketer terminal, a buyer terminal, and the like.

When one marketer terminal or another terminal selects a purchase link, the buyer screen 320 of FIG. 3B including an interface for purchasing a product is displayed.

When the marketer terminal or another terminal selects a job link, the marketer screen 330 of FIG. 3B including an interface for marketer support is displayed.

As illustrated in FIG. 3C, one marketer may distribute a promotional post to a designated blog by selecting a “export to blog” menu of a shopping mall app.

Hereinafter, a social network based commerce method according to an embodiment of the present invention will be described with reference to FIG. 4. 4 is a diagram illustrating a social network-based commerce method according to an embodiment of the present invention.

Referring to FIG. 4, when one seller, one of the SNS users, accesses the shopping mall domain and registers one product, the shopping mall server 200 assigns a product ID for one product (S410). At this time, the shopping mall server 200 allocates a purchase link and a sale link of a product.

If one marketer, one of the SNS users, accesses the domain of the shopping mall through the shopping mall app, checks the information of the daily product, and registers that he will act as a marketer for the daily product, the shopping mall server 200 obtains the marketer ID for the daily marketer. It is given (S420).

One marketer obtains information on a product from the shopping mall server 200 to create a promotional post and distribute it through SNS (S430 to 440). At this time, one marketer may distribute a promotional post according to a menu provided by the shopping mall server 200.

The SNS user checks the publicity post on the SNS through the terminal, registers that he will act as another marketer, and redistributes the publicity post to another SNS (S450).

As this process is repeated, a plurality of marketer groups promoting one product are formed, and more promotional posts are distributed. At this time, the shopping mall server 200 manages the personal information of a plurality of recruited marketers, hierarchical information between each marketer, distribution details of promotional posts, and the like (S460).

Accordingly, when one user terminal receives link click information of a promotional post from one user and the one user terminal accesses a shopping mall and purchases a product (S470), the marketer ID of the corresponding link is checked and confirmed. The sales fee is divided and paid to the marketer corresponding to the marketer ID and the marketer of the upper layer (S480).

Meanwhile, when one product is sold, the shopping mall server 200 initializes hierarchical information between each marketer previously stored so as not to affect later hierarchical implementation.

As such, the present invention may provide a new type of job for marketing to distribute marketing materials through SNS to a smartphone without having to purchase a product.

In addition, the present invention may provide an instance commerce system optimized for a smartphone environment that is easy to operate and manage a plurality of marketers and is advantageous for single product promotion by providing an interface for checking marketing details and sales status. .

Therefore, the present invention can provide a single channel for small businesses or small businesses to enter the SNS market, and can meet the current trend of creating personalized commerce by engaging with the personalized era, personalized terminal, personalized media.

Furthermore, the present invention can be used not only for electronic commerce, but also for promotional strategies and statistical analysis of celebrities based on the flexibility and expandability of the marketer organization.

While the present invention has been described in detail with reference to the accompanying drawings, it is to be understood that the invention is not limited to the above-described embodiments. Those skilled in the art will appreciate that various modifications, Of course, this is possible. Accordingly, the scope of protection of the present invention should not be limited to the above-described embodiments, but should be determined by the description of the following claims.

Claims (9)

A shopping mall server that executes an app and starts information of a sale product registered by a first Social Network Service (SNS) terminal accessing a shopping mall domain;
Registered to access the shopping mall domain through the app to act as a primary marketer terminal for the product, and distribute a publicity post including a product summary, a job summary, a purchase link, and a job link through a second SNS. ; And
At least any one of a secondary marketer terminal, which is a lower layer of the primary marketer, or a tertiary to N (N = 3 natural number) car marketer terminal, which is a lower marketer terminal of the secondary marketer terminal by accessing the job link through the app. At least one other marketer terminal that registers to act as one, and distributes the promotional post through at least one of the third to N-th SNS, respectively,
The first to Nth marketers are configured in a multi-level tree structure, do not purchase the product, and distribute the promotional post,
When the fourth SNS terminal accessing the purchase link of the promotional post purchases the product, the shopping mall server distributes the promotional post selected by the fourth SNS terminal among the first to Nth marketer terminals. Pay the sales fee paid from the first SNS terminal to the upper layer of the marketer and the final marketer,
The second SNS and the third to Nth SNS are separate sites from the shopping mall domain,
The multi-level tree structure of the 1 st to N th marketer terminals is a dynamic tree structure that is destroyed when the sale of the product is completed.
The product summary or job description of the promotional post distributed through the one marketer terminal is editable by the first marketer terminal social network based commerce system. According to claim 1, The shopping mall server,
The social network-based commerce system for generating and managing personal information of registered marketer terminal users and hierarchical information of the first to Nth marketer terminals among the first to Nth marketer terminals. According to claim 2, The shopping mall server,
The social network-based commerce system that stores the hierarchy information before selling the product, and extinguish the hierarchy information when the product is sold. According to claim 1, The shopping mall server,
Transmitting the recruitment details of the first to Nth marketers, the distribution details of the promotional posts, and whether the product is sold through the sales interface to the first SNS terminal;
Social network based commerce system. delete When the first SNS terminal accessing the cyber shopping mall of the shopping mall server registers a product for sale, the controller of the shopping mall server assigns a product ID of the product and starts the information of the product in the shopping mall. Doing;
When the marketer terminal accessing the shopping mall and confirming the information of the product registers that it will act as the primary marketer terminal of the product, the controller of the shopping mall server acquires personal information of the user of the primary marketer terminal, Storing the obtained personal information of the primary marketer terminal user in a storage unit of the shopping mall server;
The other marketer terminal checks a publicity post including a product summary, a job description, a purchase link, and a job link distributed by the first marketer terminal through a second social network service (SNS). If it is registered that at least one of the secondary marketer terminal, which is the lower layer of the primary marketer terminal, or the third to Nth marketer terminal, which is the lower layer of the secondary marketer terminal, the controller of the shopping mall server stores the storage unit of the shopping mall server. Storing the personal information of the other marketer terminal user, the hierarchical information of the primary marketer terminal and the registered other marketer terminal;
When a fourth SNS terminal accesses the purchase link of the promotional post and purchases the product, the controller of the shopping mall server distributes the promotional post accessed by the fourth SNS terminal among the first to Nth marketer terminals. Paying a sales commission received from the first SNS terminal to a final marketer and an upper layer of the final marketer; And
If the sales fee is paid, the controller destroys the hierarchical information stored in the storage unit.
, ≪ / RTI &
The first to Nth marketer terminal is composed of a multi-level tree structure, and distributes the promotional post without purchasing the product,
The first SNS to the N-th SNS are separate sites from the shopping mall,
The product summary or job description of the promotional post is editable by the first marketer terminal, the social network-based commerce method. The method according to claim 6,
The promotional post includes product advertisements and job postings,
The product advertisement includes the purchase link and a product summary including a purchase domain of the shopping mall, the product ID, and a marketer ID of each marketer terminal that distributes the promotional post.
The job advertisement includes a social network-based commerce method including a job offer link including a purchase domain of the shopping mall, the product ID, and a marketer ID of each marketer terminal that distributes the promotional post. The method of claim 7, wherein storing the hierarchical information comprises:
Granting the marketer ID to the other terminal when the other terminal registers to connect to the job link and act as a secondary to Nth marketer terminal of the product; And
Identifying the upper layer with the marketer ID included in the connected job link, and storing the layer information of the other terminal and the upper layer
Social network based commerce method comprising a. delete

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