KR101385105B1 - Distribution Management Method and System for Providing Integrative Contents and Advertisements through N-Screen - Google Patents

Abstract

The present invention consistently distributes the contents registered in the content management system or the content management system from the content provider and the advertising content registered in the creative management server in a container of the same format to the various types of mobile communication terminals to be consistently distributed. The present invention relates to a content-advertising integrated distribution management method and system that can easily access and activate an advertisement through an N-screen in mobile communication terminals.

Description

Distribution Management Method and System for Providing Integrative Contents and Advertisements through N-Screen}

The present invention relates to a method and system for integrated management of content-advertisement distribution, comprising content from a content provider or content registered in a content management system and advertisement content registered in a creative management server in various types of containers. The present invention relates to a content-advertisement integrated distribution management method and system that can be easily accessed and activated through an N-screen in mobile communication terminals of various ring environments by consistent distribution to mobile communication terminals.

With the development of high speed multimedia data communication technologies such as WCDMA, WiFi, WiBro, etc. due to the change of mobile communication technology, various kinds of multimedia mobile communication terminals have appeared. In the case of content services, the mobile communication terminal is in the spotlight as a new advertising medium due to the change from text to multimedia based on photos and videos.

Currently, in the case of display advertisement through a mobile communication terminal, the advertisement format is merely a banner advertisement overlaid on the content, and there is no method of consistently executing the advertisement when the types of the terminals are different. Even in the case of a professional ad server (ad server) provides a variety of advertisements, but the situation is focused on the advertisement of a simple banner (image, text) format.

Accordingly, an object of the present invention is to solve the above-described problem, and an object of the present invention is to provide an advertisement in the same format as a content (for example, an article type composed of several pages) so as to support various types of mobile communication terminals consistently. It is to provide a method and system for integrated content-advertisement distribution management for distribution in a software container (CB).

In addition, when the content is produced as the content, the advertisement is combined with the unit and the unit content through the authoring means to create a content box (CB) in which the content and the advertisement are integrated, and are registered in the content and creative management server provided from the content provider. An object of the present invention is to provide a method and system for integrated content-advertisement distribution management for distributing advertisement content of an advertiser in a container (CB) of the same format.

First, to summarize the features of the present invention, according to an aspect of the present invention for achieving the above object of the present invention, a content-advertisement distribution management system for integrating content and advertising services over a network, the content pro And a content box server for providing to the user terminal a content box (CB) integrating the advertisement content provided by the advertiser to the CP content provided by the provider, wherein the content box server divides the CP content into unit contents and is divided. And a CB authoring unit inserting the advertisement content between the unit contents to generate the content box.

The CB authoring unit may include: a content dividing unit dividing the CP content into unit contents according to a dividing condition; An advertisement insertion unit inserting the advertisement content between the divided unit contents; And a CB completion unit configured to generate the content box in a file format in which the advertisement content is inserted between the unit contents.

The CP content includes content divided into page units or frame units, and the content divider divides the CP content into predetermined page units or predetermined frame units according to the division conditions.

The advertisement content is divided into pages or includes different advertisement contents in predetermined frame units, and the advertisement inserting unit inserts different advertisement contents between the divided unit contents.

The integrated content-advertisement distribution management system may include: a category classification unit classifying the content box into a content box category classified as a content provider or a content box category classified based on a tag included in the advertisement content; A registration unit that registers the content box in a database for each category classified by the category classification unit; And a service unit for serving the content box registered for each category to a user terminal.

The integrated content-advertisement distribution management system collects information about a content box that the service unit serves to a user terminal, manages usage information of the content box for each terminal, and uses the terminal for each terminal based on the usage information of the content box for each terminal. The apparatus may further include an integrated analysis server configured to analyze the usage pattern and control the service box to recommend the content box including the corresponding content or advertisement to the screen of the service of the corresponding terminal.

The service unit includes a download support unit that provides a program to the user terminal to download a program to play the content box of a predetermined file format upon request of the user terminal according to an operating system of the user terminal. The program may be made of a file of the same format that is compatible with the models of the plurality of user terminals.

The service unit according to the user's selection on the screen of the service of the terminal, the bookmark for the CB, the dialog for the conversation between the service users, the call to the provider of the content or the advertiser of the advertisement, text message function, It supports Twitter or Facebook.

In addition, according to another aspect of the present invention, a content-advertisement distribution management method for integrating and serving content and advertisement through a network may include: dividing CP content provided from a content provider into unit contents; Generating a content box (CB) inserting advertisement content provided from an advertiser between the unit contents; And providing the content box CB to a user terminal.

According to the content and advertisement integrated distribution management method and system according to the present invention, it is possible to consistently provide advertisements to various types of mobile communication terminals through the same type of container (CB), consisting of several pages, not banners / text Various types of advertisements are possible, and the advertisements are provided in the same form as the contents, so that the advertisement efficiency can be increased, and the indirect advertisements fused to the contents can be analyzed statistically, so it is easy to charge for the advertisement costs.

1 is a view for explaining a content-advertisement integrated distribution management system according to an embodiment of the present invention.
FIG. 2 is a detailed block diagram of the content box server of FIG. 1.
FIG. 3 is a detailed block diagram of the CB authoring unit of FIG. 2.
4 is a view for explaining the operation of the CB authoring unit of FIG.
5 is a detailed block diagram of the service unit of FIG. 2.
6 is a view for explaining icon download in a mobile terminal according to an embodiment of the present invention.
FIG. 7 is a diagram for describing playback of content in which a content and an advertisement are integrated in a mobile terminal according to an embodiment of the present invention.
8 is a view for explaining a call button click in an advertisement in a mobile terminal according to an embodiment of the present invention.
9 is a view for explaining the writing of comments in the advertisement in the mobile terminal according to an embodiment of the present invention.
FIG. 10 is a diagram for describing a chat window and a tweeter function in a mobile terminal according to one embodiment of the present invention; FIG.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout.

1 is a diagram illustrating a content-advertisement integrated distribution management system 100 according to an embodiment of the present invention.

Referring to FIG. 1, the content-advertisement integrated distribution management system 100 according to an embodiment of the present invention includes a content box server 110, an advertisement server 120, and integrated analysis that communicate with a user terminal through a network. Server 130.

Content-advertisement integrated distribution management system 100 according to an embodiment of the present invention from the CP content provided from the content provider (CP: Contents Provider) through the content box server 110 and from the advertisement server 120 provided from the advertiser Content box (CB: Contents Box) authored by integrating the advertising content of the user can be provided to the user terminal through the network, and through the integrated analysis server 130 to accumulate and analyze the service usage pattern for each terminal through the corresponding content or advertisement The content box including the may be personally recommended to the screen while using the service of the terminal. The CP content may be stored and managed in a predetermined content management system and provided to the content box server 110.

Here, the user terminal is a terminal capable of communicating with the content box server 110, the advertisement server 120, and the integrated analysis server 130 through a network according to various communication technologies such as WCDMA, WiFi, WiBro, or wired Internet. Smart Phones, Cellular Phones, Personal Communications Services Phones (PCS Phones), Synchronous / Asynchronous International Mobile Telecommunications (2000), Wireless Personal Communication Assistance (PDA) It includes a portable or mobile terminal such as a personal digital assistant (WAP phone), a wireless application protocol phone (WAP phone), a mobile play-station, and a portable multimedia player (PMP). It may include a variety of electronic devices or devices throughout the home or business society that can communicate with a Palm Personal Computer (PC) or the like.

2 is a detailed block diagram of the content box server 110 of FIG. 1. Referring to FIG. 2, the content box server 110 according to an exemplary embodiment of the present invention may include a CB authoring unit 111, a registration unit 112, a service unit 113, and a category classification unit 114. Can be. The content box server 110 may provide the user terminal with a content box CB integrating the CP content provided from the content provider with the advertisement content provided from the advertiser.

The CB authoring unit 111 may divide the CP content provided from the content provider into unit contents and insert an advertisement content between the divided unit contents to generate a content box. The CP content and the advertisement content may be composed of text, an image, a video, music, and the like provided in a predetermined file form. The advertisement content may include a tag as summary information on the corresponding advertisement content or information to be used in search or category classification.

In addition, each file content (content content or advertisement content) of the CP content and the advertisement content includes data divided in units of frames at the time of playing in the user terminal, and may be divided in units of pages on the screen of the user terminal. For example, a file such as text, an image, a video, or a music may be played in a page unit (or a predetermined frame) in a user terminal. In particular, in case of a video or music, a file of a plurality of frames including a partial video or music may be played. The data may consist of one page. That is, CP content and advertisement content may be divided into page units or frame units, and each page includes different content or advertisement content, and in some cases, text, images, videos, music, etc. may be used for multiple pages or multiple frames. The content of may be the same.

The category classification unit 114 may classify the content box generated by the CB authoring unit 111 into a content box category classified as a content provider, or a content box category classified based on a tag included in the advertisement content. . The CP content and the advertisement content may be contents of various categories provided from various content providers or advertisers related to music, travel, cooking, health, fashion, parenting, and the like, and the category classification unit 114 includes such various contents. Content boxes may be classified by content provider or by related category.

The registration unit 112 registers content boxes for each category classified by the category classification unit 114 in the database.

The service unit 113 may service the content boxes for each category registered in the database to the user terminal. The user terminal may access the content box server 110 in the form of a web site to receive a content box service provided by the service unit 113. The service unit 113 may request a widget as shown in FIG. 6 according to a request of the user terminal. Alternatively, a program required by the user terminal may be provided to be installed in an app form, and the user terminal may easily access the content box server 110 to play the content box through the screen icon provided by the installation program. The service unit 113 may provide a program for reproducing the content box to the user terminal, and the program for reproducing the content box may be formed in a predetermined file format that may be reproduced in an operating system of the user terminal. A file of the same format, which is compatible with the WMS, can be consistently supported by various types of mobile communication terminals.

3 is a detailed block diagram of the CB authoring unit 111 of FIG. 2. Referring to FIG. 3, the CB authoring unit 111 according to an embodiment of the present invention may include a content dividing unit 310, an advertisement inserting unit 320, and a CB completion unit 330.

The content dividing unit 310 may divide the CP content into unit contents according to a predetermined dividing condition. As described above, the CP content may include content that may be divided into page units or frame units, and the content divider 310 may divide the CP content into predetermined page units or predetermined frame units according to the division conditions. . The advertisement inserting unit 320 inserts the advertisement content between the divided unit contents as described above.

For example, as shown in FIG. 4, the content dividing unit 310 may divide CP content into a plurality of unit contents. Each unit content may be composed of one or more divided pages or may be composed of one or more divided frames (for example, a frame of general scan image data or compressed scan image data according to display resolution).

The advertisement inserting unit 320 may insert the advertisement content for each of the divided unit contents or for each predetermined unit contents. The advertisement content may be divided into pages or may include different advertisement contents in predetermined frame units. Accordingly, the advertisement inserting unit 320 may insert different advertisement contents among the divided unit contents as described above.

The CB completion unit 330 may generate a content box in a predetermined file format from the file in which the advertisement content is inserted between the unit contents as described above. In FIG. 5, the service unit 113 may provide a program for reproducing the content box to the user terminal according to a request of the user terminal, and the program for reproducing the content box may be reproduced in a predetermined file format that may be reproduced in the operating system of the user terminal. In particular, a file of the same format that is compatible with various types of user terminals may be consistently supported by various types of mobile communication terminals. The CB completion unit 330 may generate a content box in a file format that can be reproduced consistently through a common operating system of various types of mobile communication terminals. Accordingly, the user terminal may generate a content box through an N-screen supported by the program. You can play the content box.

FIG. 5 is a detailed block diagram of the service unit 113 of FIG. 2. Referring to FIG. 5, the service unit 113 may include a download support unit 510, a bookmark support unit 520, a conversation (comment) support unit 530, a call support unit 540, a text message support unit 550, and an SNS (Social). Network Service) support unit 560 is included.

The download support unit 510 may provide the user terminal to download a program to play the content box according to a request of the user terminal connected to the content box server 110, and the program to play the content box is played by the operating system of the user terminal. It may be made in a predetermined file format, and in particular, it may be made of files of the same format that are compatible with various types of user terminals to be consistently supported by various types of mobile communication terminals.

As shown in FIG. 7, a user may click on an icon of a user terminal to receive various category-specific content boxes provided by the service unit 113 of the content box server 110. In the user terminal, as shown in FIG. 6, by installing icons that provide content boxes for each category to operate in the form of a widget or an app (app), the user may receive service by the content boxes for each category, but is not limited thereto. In the user terminal, the content boxes for each of the above categories provided by the service unit 113 may be serviced through a screen menu divided by category in the page for accessing the home page of the content box server 110 to serve the content boxes. .

As illustrated in FIG. 7, when the user terminal selects an icon of a category related to health, the service unit 113 may provide a list of a plurality of content boxes included in the corresponding health category to the user terminal. The tour can be executed by selecting any one of the list of the terminal screen. When the tour is executed, the user terminal operates the downloaded playback program and may download and execute a file of the corresponding content box according to the operation of the playback program.

As illustrated in FIG. 7, the user terminal may be provided with unit contents included in a corresponding content box and advertisement contents inserted therebetween. For example, unit contents may be formed of images of a plurality of pages as shown in FIG. 7, and a related advertisement (eg, a dental hospital advertisement) page may be inserted between the unit contents. The advertisement page may include contents of different advertisement contents for each of predetermined unit contents.

As illustrated in FIG. 8, a call button may be provided on the advertisement page, and when the user selects the call button, the call supporter 540 may connect with the advertiser of the corresponding advertisement to make a call. In addition, in some cases, each page of the unit content may be provided with a call button, and when the user selects the call button, the call support unit 540 may be connected to the provider of the corresponding content to make a call.

In addition, as shown in FIG. 9, when the user terminal selects an icon related to a wedding, the service unit 113 may service the corresponding content box to the user terminal in a similar process as above.

In addition, the conversation (comment) support unit 530 in the above advertisement page or the unit content page to provide a chat window on the terminal screen as shown in FIG. You can give and receive. In addition, the text message support unit 550 selects a menu from an advertisement page or a page of unit content, or selects a corresponding image or text provided on the screen to send a text message such as a short message service (SMS) or a multimedia message service (MMS). You can also provide services. In a similar manner, the SNS support unit 560 may support a Twitter function or a Facebook function. The bookmark support unit 520 supports a user to bookmark the content box while the user browses the content box in a page serving the content box of the content box server 110, thereby storing a list of bookmarked content boxes for each user. It can be stored in the space and provided with a list of bookmarked content boxes through the schedule menu every time the user logs in and accesses.

As such, the information about the content boxes serviced by the service unit 113 to the user terminal is notified to the integrated analysis server 130, and the integrated analysis server 130 collects and accumulates them. In FIG. 1, the integrated analysis server 130 stores and manages usage information of a content box for each terminal in a storage space such as a predetermined memory with reference to the collected and accumulated information. For example, the usage information of the content box for each terminal may include terminal information and an identifier list of the used content box. The integrated analysis server 130 analyzes the usage pattern for each terminal based on the usage information of the content box for each terminal. For example, the integrated analysis server 130 may analyze the interest category of the corresponding user by analyzing the category of the CP content or the advertisement category based on the tag of the advertisement content based on the usage information of the content box of each terminal. Accordingly, the integrated analysis server 130 may notify the service unit 113 of the information about the corresponding interest category, and accordingly, the service unit 113 receives the content box and uses the content box service while using the content box service. The content box including the content or advertisement for the corresponding interest category on the screen in use may be searched in the database registered in the registration unit 112 and may be personally recommended.

The functions used in the methods and apparatuses disclosed herein may be embodied as computer readable codes on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, a hard disk, a removable storage device, And the like. In addition, the computer-readable recording medium may be distributed over a network-connected computer system so that computer-readable code can be stored and executed in a distributed manner.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

Content-Ads Integrated Distribution Management System (100)
Content Box Server 110
Ad server 120
Integrated Analytics Server (130)
CB Authoring Department (111)
Register (112)
Service Department (113)
Category Classification Unit (114)

Claims (10)

In the content-ad integrated distribution management system that integrates content and advertisement through a network and serves as a user terminal,
A content box server for providing a user terminal with a file of a content box (CB) integrating CP content in a file form provided from a content provider (CP) to an advertisement content provided in a file form from an advertiser;
The content box server may include: a CB authoring unit for dividing the CP content into unit contents and inserting the advertisement content between the divided unit contents to generate the content box; And
And a service unit which serves the content box classified by category to a user terminal, and connects a call between the user terminal and the advertiser based on a user's selection of a call button included in the advertisement content.
While the user terminal plays the file of the content box CB, the advertisement content is played between the play of the unit contents on the corresponding play screen.
The integrated content-advertisement distribution management system analyzes a usage pattern of the user terminal based on the usage information of the content box of the user terminal to display a content box including an advertisement corresponding to an interest category of the user terminal. The integrated content-advertisement distribution management system, further comprising an integrated analysis server for controlling to recommend to the screen during the service of the user terminal. The method of claim 1,
The CB authoring unit,
A content dividing unit dividing the CP content into the unit contents according to a dividing condition;
An advertisement inserting unit inserting the advertisement content between the divided unit contents; And
And a CB completion unit configured to generate a file in which the advertisement content is inserted between the unit contents into a content box of a predetermined file format. 3. The method of claim 2,
The CP content is,
Contains content that is divided by page or frame during playback,
The content divider,
And the CP content is divided into predetermined page units or predetermined frame units according to the division conditions. 3. The method of claim 2,
Wherein the advertisement content comprises:
Include different ad content on a page-by-frame or frame-by-frame basis during playback,
The ad insertion unit,
Content-advertisement integrated distribution management system, characterized by inserting different advertising content between the divided unit content. The method of claim 1,
The content box server,
A category classifier configured to classify the content box into a content box category classified as a content provider or a content box category classified based on a tag included in the advertisement content; And
And a registration unit which registers the content box in a database for each category classified by the category classification unit. 6. The method of claim 5,
The integrated analysis server,
The service unit collects information on the content box that serves the user terminal to manage use information of the content box for each terminal, analyzes the usage pattern for each terminal based on the usage information of the content box for each terminal, and includes the corresponding content. Content-advertisement integrated distribution management system, characterized in that for controlling the content box to recommend the service unit on the screen of the terminal using the service. 6. The method of claim 5,
The service unit,
And a download support unit for providing a program for reproducing the content box of a predetermined file format to the user terminal according to the operating system of the user terminal to download at the request of the user terminal. . 8. The method of claim 7,
The program is a content-advertisement integrated distribution management system, characterized in that consisting of files of the same format compatible with the model of a plurality of user terminals. 6. The method of claim 5,
The service unit,
Depending on the user's choice on the screen of the terminal using the service, the bookmark for the corresponding content box, the dialog for the dialogue between the service members, the call connected to the provider of the corresponding content, the text message function, the Twitter function, or the Facebook function Content-ad integrated distribution management system, characterized in that for supporting. In the content-advertisement distribution management method by a server on a network that integrates content and advertisement through a network and serves as a user terminal,
Dividing, by the server, CP content in the form of a file provided from a content provider (CP) into unit contents;
Generating, at the server, a content box (CB) by inserting advertisement content in the form of a file provided from an advertiser between the unit contents;
Providing, at the server, the content box classified by category to the user terminal;
In the server, the content box containing the advertisement corresponding to the interest category of the user terminal by analyzing the usage pattern of the user terminal based on the usage information on the content box of the user terminal, the screen during the service use of the user terminal Recommending to; And
Connecting, at the server, a call between the user terminal and the advertiser based on a user's selection of a call button included in the advertisement content,
And the reproduction of the advertisement content between the reproduction of the unit contents on the corresponding reproduction screen while the user terminal reproduces the file of the content box (CB).

Images