KR20140130312A - System and method for online advertisement using combined contents - Google Patents

Abstract

An embodiment of the present invention relates to a system and a method for an online advertisement capable of improving an advertisement efficiency by using content in which content produced by a user and advertisement content are combined, comprising the steps of: receiving and storing, by a server, at least one advertisement content from a first terminal; receiving, by the server, user producing content, an advertisement content list request, and an advertisement content searching method from a second terminal; transmitting, by the server, the advertisement content list including at least one advertisement content searched according to the advertisement content searching method among the stored advertisement contents to the second terminal; receiving, by the server, information on the at least one advertisement content selected in the advertisement content list from the second terminal; and transmitting, by the server, combination content to a third terminal by generating the combination content in which the user producing content and the selected at least one advertisement content are combined.

Description

[0001] SYSTEM AND METHOD FOR ONLINE ADVERTISEMENT USING COMBINED CONTENTS [0002]

An embodiment of the present invention relates to an online advertisement system and method, and more particularly, to an online advertisement system and a method that can improve the efficiency of advertisement by using a content created by a user and a content merged with the advertisement content .

The social network service basically means that the offline relationship of users is extended to the online space to provide the networking service. These social networks are becoming the most active online space for users in the Internet services. Especially, recent expansion of influence of social network centering on Facebook and Twitter is changing the media environment in an interactive way. Therefore, these services are also referred to as "social media" and are characterized by network-based, multi-directional communication.

Recently, the "social media" has been growing steadily as the mobile environment has expanded. Statistics show that the growth of Facebook, the leading social networking service, has begun to grow steeply after the smartphone environment. With the rapid growth of smartphones since the launch of the iPhone, the number of smartphones is already following the spread of information devices including desktops. People are gaining more and more access to the Internet or the World Wide Web (WWW) via mobile, and the online experience, which was only on the desk, has begun to spread to all the daily lives of mobile users.

Conventional web pages are being served simultaneously to the mobile environment, and services such as messenger social media via mobile are spreading. People use mobile devices to consume information and make social communication. In the case of "social media" such as Facebook and Twitter, usage by mobile is more than half as of August 2012.

Advertisers are expanding online advertising targeting consumers according to the new media environment and expect to enjoy effective advertising effects. Accordingly, platform companies providing social network services such as Facebook and Twitter are diversifying and expanding their advertising models to satisfy potential customers and advertisers in the social network space.

However, there is a limit to the form of advertising on the mobile web, including the current social network. While the majority of users of social network services use mobile services, platform advertisers' online advertising models do not largely deviate from existing desktop browser-based advertising models.

On Facebook, we started mobile advertising but it's not yet effective. Common forms for online advertising include posting "display ads" on web pages, providing context ads on search engine results pages, and email marketing, including sending email spam. These forms of online advertising have been displayed along with content in desktop browsers that have a large display space. However, since the experience of the user changes to the mobile center, a small display space hinders the experience of the user in the way that existing online advertisement forms are displayed on the mobile.

When an advertisement is supplied in a small display space, the space to display the information originally provided is reduced. In recent years, targeted advertisements based on user profiles in banner advertisements or social media have been used.

Mobile advertising outside of social media space is also mostly composed of display ads on small browsers or search ads within user experience. This part is also considered to be good content if advertising is not organically coupled with user experience and still without ads. Because of this, the user will leave, the ads will not be effective, and the ads will not be suitable for advertisers and potential customers (the biggest example is MySpace as a social networking service with fewer users due to advertising). In order to solve this problem, the present social media spaces such as Facebook and Twitter are mainly targeted advertisements. These ads are targeted marketing based on user interests, so they are only trying to reach people who are close to the type of audience they set up and are working to increase the effectiveness of their ads.

Advertisers are targeting social media spaces as new advertising areas that are better in the existing online advertising space. However, the current form of advertising provided by the social network platform is not organically associated with the user's social media content on the desktop as well as on the mobile, and most users do not want to see the advertisement. This situation lowers the effectiveness of advertising for prospective customers and has a dangerous aspect in maintaining service for platform operators as well.

One example is an advertisement in which a display advertisement is displayed using a part of a screen when a user uses a social network service on a mobile device or a recommendation is displayed in a media space, And has a different aspect from that of FIG.

Facebook and Twitter are using targeted ads to reduce the inconvenience of potential customers while at the same time presenting the targeted advertising content in a way that can be combined with the user experience in the same design in the existing mobile media space. However, the user's viewpoint is that the advertisement effect is not clear and the accuracy of the target does not reflect the context that the user is in because it is composed of the direct and indirect advertisement of the advertiser instead of the interaction with the acquaintances in the existing personal media space. . ≪ / RTI >

The social network service is advantageous for platform operators as many people use it, but the advertisement in the current social media space is a combination of the content of the personal social media space experienced by the users and the advertisement contents provided by the platform service provider Not only does it reduce the effectiveness of advertising, but it also has the potential for users to ignore platform services.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an online advertising system and method that can maximize the effect of advertising on-line.

It is another object of the present invention to provide an online advertisement system and method that can expose an advertisement to a user who browses contents on-line with a minimum sense of rejection.

Another aspect of the present invention is to provide an online advertisement system and method capable of active propagation by distributing a part of an advertisement fee to a user who provides contents.

The technical objects of the present invention are not limited to the above-mentioned technical problems, and other technical subjects not mentioned can be clearly understood by those skilled in the art from the following description.

An online advertisement method according to an exemplary embodiment of the present invention includes: receiving and storing at least one advertisement content from a first terminal in a server; receiving, from the second terminal, user-created content, Transmitting an advertisement content list including at least one advertisement content retrieved according to the advertisement content retrieval method among the advertisement contents stored in the server to the second terminal, Receiving information about at least one advertisement content selected from the advertisement content list, and generating a merged content in which the server merges the user-created content and the selected at least one advertisement content, The step of transmitting the merge contents It can be included.

A method for online advertising according to another embodiment of the present invention includes: receiving a merged content in which a terminal merges user-created content and advertisement content from a server; displaying the user-created content in the terminal; Displaying a representative image of the content, and receiving, by the terminal, an action for the representative image and displaying the advertisement content in response to the received action.

An online advertisement system according to an embodiment of the present invention receives and stores at least one advertisement content from a first terminal, receives a user-created content, an advertisement content list request, and an advertisement content search method from a second terminal, The method comprising: transmitting, to the second terminal, an advertisement content list including at least one advertisement content searched according to the advertisement content search method among the advertisement contents, and transmitting information about at least one advertisement content selected from the advertisement content list And generating a merged content by merging the user-created content and the selected at least one advertisement content, and transmitting the merged content to a third terminal.

An online advertisement system according to another embodiment of the present invention is a system for receiving a merged content in which a user-created content and an advertisement content are merged from a server, displaying the user-created content, displaying a representative image of the advertisement content, And receiving the action for the image and displaying the advertisement content corresponding to the received action.

According to another aspect of the present invention, there is provided an online advertisement system including a server, a first terminal connected to the server and transmitting advertisement contents to the server, a second terminal connected to the server and transmitting user- And a third terminal connected to the server and receiving a merged content in which the advertisement content and the user-created content are merged from the server, the server receives the advertisement content search method from the second terminal, The server transmits to the second terminal a list of advertisement contents including at least one or more advertisement contents searched according to the advertisement content search method among the advertisement contents received from the first terminal, For at least one of the advertisement contents selected from the advertisement contents list And the server can generate the merged content in which the user-created content and the selected at least one advertisement content are merged.

The method further includes the step of the server receiving from the third terminal the exposure / action information indicating that the advertisement content included in the merged content has been exposed or an action has been input for the exposed advertisement content, and The server transmits billing information on an advertisement fee corresponding to the advertisement content included in the merged content to the first terminal based on the exposure / action information, and distributes distribution information on a part of the advertisement fee to the second terminal To the terminal.

In addition, the online advertisement method may further include: after the server receives and stores the advertisement content from the first terminal, the server receives advertisement content related information for each of the advertisement contents from the first terminal, And generating and storing analysis information by analyzing the advertisement content or the advertisement content related information by the server.

Also, the server may transmit the advertisement content list to the second terminal by using at least one of the advertisement content, the advertisement content related information, and the analysis information, The method may further include searching at least one advertisement content among the advertisement contents, and transmitting the advertisement content list including the searched advertisement contents to the second terminal.

The advertisement content related information may include at least one of an advertiser's name, an address of the advertiser, a representative image of the advertisement object, a tag or keyword for the advertisement object, a category to which the advertisement object belongs, A bid price for an exposure priority at the time of search, or information about an advertisement fee to be paid according to the number of times of exposure or the number of times of the action.

Also, the server may transmit the advertisement content list to the second terminal by using at least one of the advertisement content, the advertisement content related information, and the analysis information, According to another aspect of the present invention, there is provided a method of providing advertisement content, the method comprising: searching at least one advertisement content among the advertisement content; sorting the retrieved advertisement content based on the bid price included in the advertisement content- And transmitting the advertisement content list including the sorted advertisement contents to the second terminal.

The advertisement content search method may further include a content-based search based on the content of the user-generated content, a location-based search based on the regional location of the second terminal, a tag search, a keyword search, And a popularity search based on the number of times the advertisement contents are selected.

In addition, the step of the advertisement content search method may be a content based search, and the step of the server transmitting the advertisement content list to the second terminal may include a step of the server analyzing the user- Retrieving at least one advertisement content associated with the extracted tag, keyword or category from among the advertisement contents stored in the server, and the server generates a list of advertisement contents including the retrieved advertisement contents And the server transmitting the generated advertisement content list to the second terminal.

The server may be configured to transmit the advertisement content list to the second terminal. The method may further include the step of, when the server transmits the advertisement content list to the second terminal, The method comprising the steps of: retrieving at least one advertisement content having a degree of similarity higher than a specific reference; generating a list of advertisement contents including the retrieved advertisement contents by the server; And transmitting the data.

Also, the method of searching for an advertisement content is a location-based search, and the step of the server transmitting the advertisement content list to the second terminal may include receiving information on a geographical location of the second terminal from the second terminal Retrieving at least one advertising content associated with a geographical location of the second terminal among the advertising content stored by the server; generating, by the server, an advertising content list including the retrieved advertising content; And the server may transmit the generated advertisement content list to the second terminal.

In addition, the step of the advertisement contents search method may be a tag search, a keyword search, or a category search, and the step of the server transmitting the advertisement contents list to the second terminal may include receiving at least one tag, Or category, retrieving at least one advertisement content associated with the received tag, keyword or category from the advertisement content stored in the server, and the server generates a list of advertisement contents including the retrieved advertisement content And the server transmitting the generated advertisement content list to the second terminal.

It is preferable that the advertisement content search method is a recent registration order search and the server transmits the advertisement content list to the second terminal by sorting the advertisement content stored in the server with reference to the time at which the advertisement content is stored Wherein the server generates an advertisement content list including a predetermined number of advertisement contents that are higher than the sorted advertisement contents, and the server transmits the generated advertisement content list to the second terminal . ≪ / RTI >

The step of the advertisement contents retrieval method is a popularity retrieval step and the step of the server transmitting the advertisement contents list to the second terminal comprises the step of the server arranging the stored contents of the advertisement contents based on the merged number And the server generating a list of advertisement contents including a specific number of advertisement contents that are higher than the sorted advertisement contents, and the server transmitting the generated advertisement contents list to the second terminal .

The method further includes the step of the server receiving and storing a bid price for each of the advertisement contents from the first terminal after the server receiving and storing the advertisement contents from the first terminal Wherein the step of the server transmitting the generated advertisement content list to the second terminal comprises the steps of the server arranging the advertisement content list based on the bid price, And transmitting the advertisement contents list to the second terminal.

The merged content may further include advertisement content related information for each of the advertisement content, and the advertisement content related information may include a representative image for the advertisement content.

In addition, the online advertisement method may further include transmitting information indicating that the advertisement content is displayed to the server by the terminal.

The method further includes the steps of the terminal receiving an action on the displayed advertisement content, and a step of determining whether the advertisement content is displayed in the server or an impression / action in which an action for the displayed advertisement content is received And transmitting the information.

In addition, the action may be any one of a click, a double-click, a touch, a drag, and a keyboard input.

Also, the step of displaying the advertisement content by the terminal may include switching the displayed user-created content to the advertisement content corresponding to the received action and displaying the advertisement content.

Also, the server receives from the third terminal the exposure / action information that the advertisement content included in the merged content is exposed or an action for the exposed advertisement content is input, and the server transmits the exposure / The first terminal transmits billing information on an advertisement fee corresponding to the advertisement contents included in the merged contents to the first terminal and the distribution information on a part of the advertisement charges to the second terminal.

In addition, the terminal may transmit information indicating that the advertisement contents are displayed to the server.

In addition, the terminal may receive an action for the displayed advertisement content, and the terminal may transmit the exposure / action information indicating that the advertisement content is displayed to the server or an action for the displayed advertisement content is received.

Also, the third terminal displays the user-created content included in the merged content, the third terminal displays a representative image of the advertisement content included in the merged content, and the third terminal displays the representative image of the advertisement content included in the merged content, And the third terminal may display the advertisement content corresponding to the received action.

In addition, the third terminal transmits to the server the exposure / action information indicating that the advertisement content included in the merged content is exposed or an action for the exposed advertisement content is input, and the server transmits the exposure / The first terminal transmits billing information on an advertisement fee corresponding to the advertisement contents included in the merged contents to the first terminal and the distribution information on a part of the advertisement charges to the second terminal.

The advertisement contents may include at least one of a photograph, a picture, a moving picture, a webpage, an internet link, a text, a purchase application form, a webpage, or a link to a purchase place.

According to the embodiment of the present invention, it is possible to maximize the effect of the advertisement on-line, in particular, on the mobile web.

According to the embodiment of the present invention, it is possible to expose the advertisement to the user who browses contents on-line while minimizing the sense of rejection.

According to the embodiment of the present invention, the advertisement can be actively spread by distributing a part of the advertisement fee to the user who has provided the content.

1 is a block diagram illustrating a configuration of an online advertisement system according to an embodiment of the present invention.
2 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
3 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
4 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
5 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
6 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
7 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
8 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
9 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
10 is a view for explaining the operation of the online advertisement system according to the embodiment of the present invention.
11 is a block diagram illustrating a configuration and operation of a server included in an online advertisement system according to an embodiment of the present invention.
12 is a block diagram illustrating a configuration and operation of a server included in an online advertisement system according to an embodiment of the present invention.
13 is a block diagram illustrating a configuration and operation of a server included in an online advertisement system according to an embodiment of the present invention.
FIG. 14 is a block diagram illustrating a configuration and operation of a server included in an online advertisement system according to an embodiment of the present invention.
15 is a reference diagram for explaining an advertisement content search method in an online advertisement system according to an embodiment of the present invention.
16 is a reference diagram for explaining a method of displaying merged contents in an online advertisement system according to an embodiment of the present invention.
17 is a reference diagram for explaining a method of displaying merged contents in an online advertisement system according to an embodiment of the present invention.
18 is a reference diagram for explaining a method of displaying merged contents in an online advertisement system according to an embodiment of the present invention.
FIG. 19 is a view for explaining a method of displaying merged contents in an online advertisement system according to an embodiment of the present invention. Referring to FIG.
20 is a reference diagram for explaining a method of displaying merged contents in an online advertisement system according to an embodiment of the present invention.
FIG. 21 is a flowchart illustrating the process of the online advertisement method according to the embodiment of the present invention.
FIG. 22 is a flowchart showing the process of the online advertisement method according to the embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will become apparent with reference to the embodiments described in detail below with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

Like reference numerals refer to like elements throughout the specification. "And / or" include each and every combination of one or more of the mentioned items.

Although the first, second, etc. are used to describe various elements, components and / or sections, it is needless to say that these elements, components and / or sections are not limited by these terms. These terms are only used to distinguish one element, element or section from another element, element or section. Therefore, it goes without saying that the first element, the first element or the first section mentioned below may be the second element, the second element or the second section within the technical spirit of the present invention.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that the terms "comprises" and / or "comprising" used in the specification are intended to be inclusive in a manner similar to the components, steps, operations, and / Or additions.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

Hereinafter, an online advertisement system according to an embodiment of the present invention will be described in detail with reference to FIGS. 1 to 20. FIG. 1 is a block diagram illustrating a configuration of an online advertisement system according to an embodiment of the present invention. 2 to 10 are views for explaining the operation of the online advertisement system according to the embodiment of the present invention. 11 to 14 are block diagrams showing the configuration and operation of the server included in the online advertisement system according to the embodiment of the present invention. 15 is a reference diagram for explaining an advertisement content search method in an online advertisement system according to an embodiment of the present invention. 16 to 20 are reference views for explaining a method of displaying merged contents in an online advertisement system according to an embodiment of the present invention.

Referring to FIG. 1, an online advertisement system according to an embodiment of the present invention may include a plurality of terminals 110, 120, and 130 and a server 200. Specifically, the online advertisement system according to an embodiment of the present invention includes a first terminal 110 for providing advertisement contents and information related to the advertisement contents, a server 200 for receiving and storing the advertisement contents and the advertisement contents related information, A second terminal 120 for providing contents created by the user and information about the selected advertisement contents to the server 200, and a second terminal 120 for receiving the merged contents in which the user-created contents and the selected advertisement contents are merged from the server 200 The third terminal 130 may be a mobile terminal.

The first terminal 110 may be an electronic device capable of communicating with a desktop, a laptop, a palmtop, a PDA, a smart phone, a tablet, or the like. The user of the first terminal 110 may be an advertiser. The advertiser can input the advertisement content and information related to the advertisement content through the input device of the first terminal 110. The first terminal 110 may transmit the received advertisement content and advertisement content related information to the server 200.

The first terminal 110 may transmit one or more advertisement content and advertisement content related information to the server 200. In addition, the first terminal 110 can freely transmit or receive other kinds of contents in addition to the advertisement contents.

The advertisement contents may include all types of contents representing the advertisement object. The advertisement contents may include all contents for directly or indirectly explaining the advertisement object. For example, the advertising content may include photographs, pictures, videos, web pages, internet links or text of the product. In addition, the advertisement content may include a form, a web page, or a purchase place link in order to directly purchase the product.

The advertising content related information may include the name of the advertiser, the address of the advertiser, the representative image of the target, the tag or keyword of the target, the category to which the target belongs, or the target area of the target. In addition, the advertisement content related information may include a bid price for exposure when searching for advertisement contents by the second terminal 120. [ Specific embodiments in which the advertisement content related information is utilized will be described later with reference to the drawings.

The representative image of the advertisement object may be, for example, an image for the advertisement object, or an image for the advertiser. The representative image may be, for example, a CI, a BI, a logo, a picture for at least a portion of an advertisement object, and the like.

The advertiser can pay a predetermined advertisement fee when the advertisement content is displayed on the third terminal 130 or when an action is inputted for the advertisement content.

The advertisement fee may be calculated by a CPM (Cost Per Mile) or a CPC (Cost Per Click) method. Depending on the number of exposures or the number of actions, how much advertising is to be paid can be freely set according to the operating policy. For example, the advertisement fee may be set at a fixed amount for all advertisements of all advertisers. In other words, the advertising fee paid according to the number of exposures or the number of actions may be the same for all advertisements of all advertisers. According to another embodiment, information on an advertisement fee paid according to the number of exposures or the number of actions may be received for each advertisement content.

In other words, the advertiser can input information on an advertisement fee to be paid according to the number of times of exposure or the number of actions of the advertisement content through the input device of the first terminal 110. The first terminal 110 may transmit information on the inputted advertisement fee to the server 200. [ The advertisement content related information may include information on the advertisement fee.

When the advertisement content is displayed or clicked on the third terminal 130, the first terminal 110 may receive the billing information from the server 200. The first terminal 110 may settle the advertisement fee corresponding to the received charging information. A concrete embodiment of distribution of the advertisement fee will be described later with reference to the drawings.

The second terminal 120 may be an electronic device capable of communicating with a desktop, a laptop, a palmtop, a PDA, a smart phone, a tablet, and the like. A user of the second terminal 120 may be an uploader that provides content to an online service, for example, a platform that provides a social network service.

The second terminal 120 can receive user-created content from a user. The user-created content may include, for example, pictures, pictures, videos, text, or music. The second terminal 120 may transmit user-created content to the server 200.

Also, the second terminal 120 may receive a search method for candidates of advertisement contents to be merged with the user-created content from a user. The search method is based on content-based search based on contents of user-created content, location-based search based on the local location of the second terminal 120, tag search, keyword search, category search, , A popularity ranking search based on the number of times the advertisement contents are selected, and the like. The second terminal 120 may select one of the search methods from the user. Specific embodiments according to respective search methods will be described later with reference to the drawings.

The second terminal 120 may transmit the search request and the advertisement content candidate list request to the server 200. [ The second terminal 120 may receive the retrieved advertisement content candidate list using the retrieval method from the server 200 as a response to the request.

The user of the second terminal 120 may directly select the advertisement content associated with the user-created content from the advertisement content candidate list. Accordingly, other users who are provided with the merged content in which the user-created content and the selected advertisement content are merged can be exposed to the advertisement content naturally. In addition, since the user of the second terminal 120 directly selects an advertisement matching his / her own content, a high degree of relevance between the content and the advertisement can be expected and the advertisement effect can be increased.

The second terminal 120 may receive a selection from at least one of the received advertisement content candidate lists from the user. And the second terminal 120 may transmit the information about the selected advertisement contents to the server 200.

If the selected advertisement content is displayed or clicked on the third terminal 130, the user of the second terminal 120 may receive a portion of the advertisement fee corresponding to the advertisement content. When the selected advertisement content is displayed or clicked on the third terminal 130, the second terminal 120 may receive distribution information on a part of the advertisement fee corresponding to the advertisement content from the server 200. [ A concrete embodiment of distribution of the advertisement fee will be described later with reference to the drawings.

The third terminal 130 may be an electronic device capable of communicating with a desktop, a laptop, a palmtop, a PDA, a smart phone, a tablet, or the like. The user of the third terminal 130 may be an online service, for example, a downloader for receiving content from a platform providing a social network service.

The third terminal 130 may transmit a request for the content to the server 200. [ The third terminal 130 may receive the merged content in which the user-produced content provided by the second terminal 120 and the advertisement content are merged, as a response to the request from the server 200. [

And the third terminal 130 may display the received merged contents. The third terminal 130 can display the user-generated content without displaying the advertisement content among the merged contents. The third terminal 130 may display the user-created content included in the merged content and the representative image of the advertisement corresponding to the advertisement content to overlap with the user-created content.

The representative image of the advertisement target may be, for example, an image of the advertisement target, or an image of the advertiser. The representative image may be, for example, a CI, a BI, a logo, a picture for at least a portion of an advertisement object, and the like.

The third terminal 130 may receive an action from the user. The action may be at least one of, for example, click, double click, touch, drag, or keyboard input. The third terminal 130 may display the merged advertisement contents corresponding to the received action. The action of the various types of actions may be preset in the third terminal 130 according to the user's intention or the intention of the user of the third terminal 130.

The third terminal 130 may display the advertisement content only when an action is received for the displayed representative image. In other words, it is possible to prevent the advertisement contents from being displayed even if an action is received for another part except for the representative image part.

 The third terminal 130 may receive an action for the displayed advertisement content from the user. The action may be at least one of, for example, click, double click, touch, drag, or keyboard input.

The third terminal 130 may transmit to the server 200 the fact that the merged advertisement contents are displayed or that the action for the displayed advertisement contents is inputted.

The server 200 may store and manage the user-generated content received from the second terminal 120 and the advertisement content received from the first terminal 110. In addition, the server 200 may provide the user-created content or the advertisement content when a request for the content is received from the third terminal 130. The server 200 may provide the merged content in which the user-created content and the advertisement content are merged.

The server 200 may be, for example, an SNS server that provides a social network service, but is not limited thereto. The server 200 may be a platform that provides a function of registering and / or querying predetermined content on-line, for example, an on-line bulletin board server, or a server that provides other on-line platforms.

The terminals 110, 120 and 130 may access the server 200 to register / inquire contents freely. However, only the terminal 110, 120, or 130 of a user having a specific authority can register / .

For example, the user of the second terminal 120 and the user of the third terminal 130 may form a predetermined online relationship according to the degree of familiarity. According to the policy of the server 200 providing the platform, the user other than the user having the predetermined relationship can be blocked from browsing the contents provided from the user of the second terminal 120 or the third terminal 130 .

The server 200 may receive the advertisement content and the advertisement content related information from the first terminal 110. The server 200 may analyze the received advertisement contents. If the advertisement content includes text, the server 200 may analyze the text included in the advertisement content to detect a related keyword or a related category. In addition, when the advertisement content includes an image or a moving image, the server 200 may analyze the image or moving image to detect a related keyword or an associated category. In addition, when the advertisement content includes an image or a moving image, the server 200 may analyze the image or moving image to generate an index for image similarity comparison. The generated index may be used in searching for advertisement contents, and a specific embodiment in which the generated index is used will be described later.

The server 200 may receive information on an advertisement fee to be charged to the advertiser from the first terminal 110 when the advertisement content is displayed on the third terminal 130 or an action is input on the advertisement content. The server 200 may store the advertisement content, the advertisement content related information, the analysis information, and the advertisement fee information.

The server 200 may receive the advertisement content candidate list request and the search method for the advertisement content candidate list from the second terminal 120. The server 200 may search for at least one of the advertisement contents candidates stored in the advertisement contents using the search method. Specific embodiments according to respective search methods will be described later with reference to the drawings. The server 200 may transmit the searched advertisement content candidate list to the second terminal 120.

The server 200 may receive user-created content from the second terminal 120 and information on the advertisement content to be merged with the user-created content. The server 200 may merge the user-created content and the advertisement content to generate the merged content.

The server 200 may receive a request for the merged content from the third terminal 130. The server 200 may transmit the stored merged contents to the third terminal 130 as a response to the request.

The server 200 may receive from the third terminal 130 the fact that the advertisement content included in the merged content is displayed on the third terminal 130 or that the action for the displayed advertisement content has been input. The server 200 may generate billing information based on the received information. The server 200 may transmit the generated charging information to the first terminal 110.

In an embodiment of the present invention, billing information may be generated only when an action such as a click is input to the advertisement content displayed on the third terminal 130. [ Also, in another embodiment, even if an action is not inputted for the advertisement content displayed on the third terminal 130, billing information can be generated only when the advertisement content is displayed.

In addition, the server 200 may generate distribution information for a part of advertisement charges corresponding to the advertisement contents. The server 200 may transmit the generated distribution information to the second terminal 120. Accordingly, the user of the second terminal 120 providing the user-created content included in the merged content can display a part of the advertisement fee when the advertisement content included in the merged content is displayed by the third terminal 130 or receives an action. It can be distributed.

In the above description, the second terminal 120 is described as an uploader, and the third terminal 130 is described as a downloader. However, the present invention is not limited thereto. For example, the third terminal 130 may be an uploader, and the second terminal 120 may be an downloader. Also, the second terminal 120 may inquire and receive the merged contents based on the user-created content transmitted from the second terminal 120. [

Specifically, referring to FIG. 2, the first terminal 110 may transmit advertisement content and advertisement content related information to the server 200. A storage area for the advertiser may be separately provided on the server 200 and the advertiser may use the same service platform provided by the server 200 as the other ordinary users.

The advertising content related information may include the name of the advertiser, the address of the advertiser, the representative image of the target, the tag or keyword of the target, the category to which the target belongs, or the target area of the target. In addition, the advertisement content related information may include a bid price for exposure when searching for advertisement contents by the second terminal 120. [ In addition, the advertisement content related information may include information on an advertisement fee to be paid by the advertiser when the advertisement content is displayed on the third terminal 130 or when an action is inputted for the advertisement content.

The first terminal 110 may transmit a plurality of different advertisement contents. Each of the advertisement contents can be separately managed by the server 200 and can be selected by the second terminal 120, respectively.

Referring to FIG. 3, the server 200 may generate analysis information by analyzing received advertisement content or advertisement content related information. If the advertisement content includes text, the server 200 may analyze the text included in the advertisement content to detect a related keyword or a related category. In addition, when the advertisement content includes an image or a moving image, the server 200 may analyze the image or moving image to detect a related keyword or an associated category. In addition, when the advertisement content includes an image or a moving image, the server 200 may analyze the image or moving image to generate an index for image similarity comparison.

In addition, the server 200 may store the advertisement content, the advertisement content related information, and the analysis information in a storage area. The advertisement content related information may be managed by the server 200 and at least one of the advertisement content related information may be used according to an advertisement content candidate search method to be received from the second terminal 120 in the future.

Referring to FIG. 4, the server 200 may receive user-created content, an advertisement content candidate list request, and an advertisement content candidate search method from a second terminal 120 connected to a service platform provided by the server 200. The second terminal 120 can receive user-generated content from a user and can transmit the user-generated content to the server 200.

In the case where the server 200 is a server providing a social network service, the user-created content may be, for example, for expressing the work or the security of the user or for the purpose of providing information.

Also, the user-created content may or may not be merged with the advertisement content according to the user's selection. Also, even if the user-created content is merged with the advertisement content according to the user's selection, the merging of the advertisement content can be released at any time according to the user's selection.

When the user-created content is merged with the advertisement content, the second terminal 120 receives the advertisement content candidate search method from the user, and transmits the advertisement content candidate list request and the advertisement content candidate search method to the server 200 .

Referring to FIG. 5, the server 200 may search for an advertisement content candidate using the search method as a response to an advertisement content candidate list request, and may transmit the retrieved advertisement content candidate list to the second terminal 120. The server 200 can search for an advertisement content candidate using the advertisement content and the advertisement content related information stored in the server 200 according to the search method.

The search method is based on content-based search based on contents of user-created content, location-based search based on the local location of the second terminal 120, tag search, keyword search, category search, , A popularity ranking search based on the number of times the advertisement contents are selected, and the like. The second terminal 120 may select one of the search methods from the user.

In the case of the content-based search, the server 200 can analyze user-created content. When the user-created content includes text, the server 200 may analyze the text to extract a tag, a keyword, or a category. The server 200 may search at least one or more advertisement contents associated with the extracted tag, keyword, or category among the advertisement contents stored in the server 200.

If the user-created content includes an image or a moving image, the server 200 may analyze the image or moving image to generate an index for image similarity comparison. The server 200 may search at least one or more pieces of advertisement content having a degree of similarity higher than a specific reference to the image or moving image included in the user-generated content among the advertisement contents stored in the server 200. [

In the case of location-based retrieval, the server 200 may receive information on the geographical location of the second terminal 120 from the second terminal 120. The server 200 may search for at least one advertisement content associated with the geographical location of the second terminal 120 among the advertisement contents stored in the server 200. [ For example, when the regional location of the second terminal 120 is A, the server 200 determines whether the address of the advertiser exists within a predetermined radius from A, or if the location of the advertisement exists within a predetermined radius from A It can be determined that the content is related to the advertisement content.

In case of a tag search, a keyword search, or a category search, the server 200 may receive a tag, a keyword, or a category to be searched from the second terminal 120. The server 200 may search for at least one advertisement content associated with the received tag, keyword, or category. For example, when a tag, a keyword, or a category included in the advertisement content related information is the same as or similar to the received tag, keyword, or category, the advertisement content corresponding to the advertisement content- Can be determined.

In the case of the latest registration search, the server 200 can sort the advertisement contents stored in the server 200 based on the registration date or the storage date / time. The server 200 may extract a specific number of advertisement contents from the sorted advertisement contents.

In the case of popular search, the server 200 may arrange the advertisement contents stored in the server 200 on the basis of the number of times the advertisement contents are merged with the user-produced contents. The server 200 may extract a specific number of advertisement contents from the sorted advertisement contents.

When there are a plurality of retrieved advertisement contents according to any one of the various retrieval methods as described above, the server 200 may refer to the advertisement content related information corresponding to the respective advertisement contents. The server 200 may arrange the plurality of advertisement contents based on a bid price for exposure at the time of searching for advertisement contents contained in each advertisement content related information. In this manner, the server 200 can generate a list of advertisement content candidates to be transmitted to the second terminal 120.

The server 200 may transmit the generated advertisement content candidate list to the second terminal 120. The second terminal 120 may receive the advertisement content candidate list and display it on the display.

The user can select at least one desired advertisement content from among the advertisement content candidates. For example, a user may select two or three ad content. If there is no advertisement content desired by the user, the user can search again by changing the advertisement content candidate search method or by using another tag, keyword, or category.

Referring to FIG. 6, the second terminal 120 may transmit information on the selected advertisement contents to the server 200. [0040] The server 200 may receive information on the selected advertisement contents.

Referring to FIG. 7, the server 200 may generate a merged content by merging user-created content and the selected advertisement content. The server 200 may generate the merged contents in a form of inserting the selected advertisement contents into user-created contents. For example, when the advertisement content is in the form of an image file, the advertisement content in the form of an image file may be inserted into the user-generated content to generate a single merged content. In addition, it is possible to extract a part of the advertisement content without inserting the advertisement content directly into the user-created content, and insert it into the user-created content.

Referring to FIG. 8, the server 200 may transmit the generated merged contents to the third terminal 130. The merged contents may be provided at the request of the third terminal 130, and in the case of the electronic bulletin board form, the merged contents may be posted in a form that is disclosed to the whole without a separate request.

The third terminal 130 may receive the merged content and display it on the display. The third terminal 130 can display the user-generated content without displaying the advertisement content among the merged contents. The third terminal 130 may display the user-created content included in the merged content and the representative image of the advertisement corresponding to the advertisement content to overlap with the user-created content. If there are a plurality of merged advertisement contents, a plurality of representative images may be simultaneously displayed on the user-produced content, or a representative image selected randomly from a plurality of representative images may be displayed.

The representative image may be transmitted to the third terminal 130 together with the merged content after being received together when the server 200 receives the advertisement content from the advertiser who is the user of the first terminal 110. [ The representative image may be, for example, a CI, a BI, a logo, a picture for at least a portion of an advertisement object, and the like. The representative image can be changed at any time according to the selection of the user of the first terminal 110 at any time. For example, the representative image may be changed in accordance with the change of CI or BI. When the representative image is changed, the server 200 may transmit the representative image changed to the third terminal 130. The third terminal 130 can replace the conventional representative image with the changed representative image and display it.

A separate icon may be displayed around the representative image or on the representative image. For example, an arrow, a click icon, a touch icon, or the like may be displayed. In this way, the fact that an action such as click, touch, or drag can be input to the representative image can be more intuitively communicated to the user. Further, when an action is input for the representative image, it can be more intuitively conveyed to the user that the advertisement content for the product related to the representative image or the advertisement content of the advertiser related to the representative image can be displayed.

The third terminal 130 may receive an action from the user. The action may be at least one of, for example, click, double click, touch, drag, or keyboard input. The third terminal 130 may display the merged advertisement contents on the display in response to the received action.

The third terminal 130 may display the advertisement content only when an action is received for the displayed representative image. In other words, it is possible to prevent the advertisement contents from being displayed even if an action is received for another part except for the representative image part.

When the advertisement content is displayed on the display as described above, the third terminal 130 can prevent the user-created content displayed before the advertisement content from being displayed. For example, when an action such as a click is received on the representative image, the entire user-generated content displayed on the display may be converted into the advertisement content. At this time, the merged advertisement contents may be displayed directly or the web page may be displayed after being redirected to a web page on the internet using an address on the internet included in the advertisement contents.

The third terminal 130 may receive an action for the displayed advertisement content from the user. The action may be at least one of, for example, click, double click, touch, drag, or keyboard input. The third terminal 130 may switch the screen to an Internet link or a purchase place link connected to the advertisement content in response to the input action.

Referring to FIG. 9, the third terminal 130 may transmit to the server 200 the fact that the merged advertisement contents are displayed or that an action for the displayed advertisement contents is input. In other words, when the user inputs an action such as clicking on a representative image on the user-created content displayed on the third terminal 130, if the advertisement content is displayed on the third terminal 130, It is possible to transmit the fact that it has been displayed to the server 200. When the user inputs an action to the displayed advertisement content and the screen is moved to an Internet link or the like linked to the advertisement content, the third terminal 130 notifies the server 200).

The server 200 may receive from the third terminal 130 the fact that the advertisement content included in the merged content is displayed on the third terminal 130 or that the action for the displayed advertisement content has been input.

Referring to FIG. 10, the server 200 may generate billing information for an advertisement fee corresponding to the advertisement content based on the received information. The server 200 receives the fact that the advertisement contents are displayed on the third terminal 130, and can generate billing information according to a CPM (Cost Per Mile) advertisement fee. In addition, the server 200 receives the fact that the action for the displayed advertisement contents is inputted, and from this, the billing information according to the CPC (Cost Per Click) advertisement fee can be generated. The server 200 may transmit the generated charging information to the first terminal 110. Thus, the advertiser who is the user of the first terminal 110 can confirm the billing information and settle the advertisement fee.

In addition, the server 200 may generate distribution information for a part of advertisement charges corresponding to the advertisement contents, based on the received information. For example, distribution information may be generated such that 10% of the advertisement fee paid by the advertiser is distributed to the user of the second terminal 120 providing the user-created content. An advertiser who is a user of the first terminal 110 may be input together with advertisement contents to be distributed to the user of the second terminal 120 when the advertisement contents are to be distributed to the user of the second terminal 120 and stored in the server 200. Alternatively, a fixed ratio or a fixed amount may be distributed to the users of the second terminal 120 according to the operating policy of the operating entity of the server 200. [ The server 200 may transmit the generated distribution information to the second terminal 120. Thus, the user of the second terminal 120 can confirm the distribution information and receive a portion of the advertisement fee.

According to another embodiment, when there is a secondary publisher that has copied the merged content published by the primary publisher and has published the secondary publisher, when another user clicks or browses the merged contents of the secondary publisher, Car publishers and second publishers may receive a certain percentage of the advertising fee.

In this manner, the advertisement fee incurred due to the viewing, the exposure, and the click of the advertisement content is distributed to the user of the second terminal 120 contributing to the generation of the advertisement revenue, so that the motivation for merging the advertisement contents into the user- . In addition, it is possible to increase the advertisement effect by inducing the user to select the advertisement content having a higher correlation with the user-created content.

Referring to FIG. 11, the server 200 may generate and manage an advertisement content list 210 including a plurality of advertisement contents 211, 212, 213, and 214 on a predetermined storage area. The advertisement contents may be uploaded to the server 200 by the advertiser who is the user of the first terminal 110, and the advertisers of the respective advertisement contents may be different from each other. Also, according to an embodiment, advertisers of at least two pieces of advertisement contents may be identical to each other.

As described above, the advertisement content-related information corresponding to each advertisement content can be stored in the server 200. [ The information related to the advertisement content includes information such as the name of the advertiser, the address of the advertiser, the representative image of the target, the tag or keyword of the target, the category to which the target belongs, , Information on an advertisement fee to be paid according to the number of times of exposure of advertisement contents or the number of actions.

In addition, the server 200 may provide advertisement-related statistical data including the number of exposures or the number of actions of the advertisement contents to the first terminal 110. Accordingly, the advertiser who is the user of the first terminal 110 can refer to the advertisement-related statistical data, modify the advertisement strategy, and can more effectively operate the advertisement.

12 to 14, the user-created content 221 may be uploaded from the second terminal 120 in a state where the advertisement content list 210 is generated in the server 200. When at least one of the advertisement contents 212 and 213 is selected by the user of the second terminal 120, the server 200 generates the merged contents in which the user created content 221 and the advertisement contents 212 and 213 are merged can do.

Referring to FIG. 15, as described above, the second terminal 120 may receive a search method for candidates of advertisement contents to be merged with user-generated content from a user. The second terminal 120 may transmit the search request and the advertisement content candidate list request to the server 200. [

The server 200 may transmit the retrieved advertisement content candidate list to the second terminal 120 according to the input retrieval method as a response to the request. In this case, when there are a plurality of searched advertisement contents, the server 200 determines whether the searched advertisement contents are included in the plurality of searched advertisement contents Can be sorted and then transmitted.

Referring to FIGS. 16 to 18, the third terminal 130 may receive the merged content and display it on the display. As shown in FIG. 16, the third terminal 130 firstly sets the representative images 231 and 232 corresponding to the advertisement contents to be overlapped with the user-produced contents included in the merged contents Can be displayed.

When there are a plurality of merged advertisement contents, a plurality of representative images can be simultaneously displayed on user-created contents. Alternatively, unlike the one shown in FIG. 16, one representative image selected randomly from a plurality of representative images may be displayed. In addition, an icon such as an arrow, a click icon, or a touch icon may be displayed on the periphery of the representative image or on the representative image.

When a user of the third terminal 130 wants to view more specific advertisement contents, an action such as click, touch, drag, or the like can be input to the displayed representative image as shown in FIG. The third terminal 130 may convert the user-generated content into the merged advertisement content and display the merged advertisement content, as shown in FIG. 18, corresponding to the input action.

For example, referring to FIG. 19, when the third terminal 130 receives the user-created contents related to the coffee shop, the advertisement contents of the first brand coffee shop, and the advertisement contents of the second brand coffee shop, It is assumed that the merged contents are received.

The third terminal 130 may display user-created content related to a coffee shop. In addition, the representative image 231 of the coffee shop of the first brand and the representative image 232 of the coffee shop of the second brand can be displayed so as to overlap with the user-produced content.

The user of the third terminal 130 can touch the representative image 231 of the first brand. The third terminal 130 may convert the user-generated content into advertisement content for the first-brand coffee shop, and display the user-generated content corresponding to the touch.

In this manner, the advertisement content is displayed only when the user who desires the specific advertisement content inputs the action to the representative images 231 and 232, thereby eliminating the feeling of rejection of the advertisement and maximizing the advertisement efficiency.

Hereinafter, an online advertising method according to an embodiment of the present invention will be described with reference to FIGS. 21 to 22. FIG.

21, in the online advertisement method according to the embodiment of the present invention, the server 200 may receive the advertisement content and the advertisement content related information from the first terminal 110 (S100) . The user of the first terminal 110 may be an advertiser. Next, the server 200 may analyze the received advertisement content or advertisement content related information to generate analysis information (S110). The analysis information may include a related keyword of the advertisement content, an associated category, an index for comparing image similarity, and the like.

Next, the server 200 may store the advertisement content, the advertisement content related information, and the analysis information (S120). Next, the server 200 may receive the user-created content, the advertisement content candidate list request, and the advertisement content candidate search method from the second terminal 120 (S130).

Next, the server 200 may transmit at least one advertisement content candidate list searched according to the advertisement content candidate search method among the stored advertisement contents to the second terminal 120 (S140).

Next, the server 200 may receive information about at least one advertisement content selected from the advertisement content candidate list (S150) from the second terminal 120. [

Next, the server 200 may generate the merged content by merging the user-created content and the selected at least one advertisement content (S160).

Next, the server 200 may transmit the merged content to the third terminal 130 (S170). The merged contents may be transmitted in response to the request of the third terminal 130 or may be transmitted to the third terminal 130 without the request.

Next, the server 200 receives the advertisement / exposure information indicating that the advertisement content included in the merged content is exposed or the action for the exposed advertisement content is input from the third terminal 130 (S180 ) Can be performed.

Next, the server 200 transmits charging information for an advertisement fee corresponding to the advertisement contents included in the merged contents to the first terminal 110 based on the exposure / action information, To the second terminal 120 (S190) may be performed. Thus, the advertiser who is the user of the first terminal 110 can confirm the billing information and settle the advertisement fee. Also, the user of the second terminal 120 can confirm the distribution information and receive a portion of the advertisement fee.

Referring to FIG. 22, an online advertisement method according to another embodiment of the present invention includes a step S200 in which a terminal 130 receives merged contents in which user-created contents and advertisement contents are merged from a server 200 . Next, a step S210 may be performed in which the terminal 130 displays the user-created content.

Next, a step S220 of displaying the representative image of the advertisement content by the terminal 130 may be performed. Next, step S230 may be performed in which the terminal 130 receives an action for the representative image and displays the advertisement content corresponding to the received action. Next, step S240 may be performed in which the terminal 130 receives an action for the displayed advertisement content.

Next, the terminal 130 may transmit the impression / action information indicating that the advertisement content is displayed on the server 200 or that an action for the displayed advertisement content has been received (S250).

According to the embodiments of the present invention described above, it is possible to maximize the effect of the advertisement using the social network service on-line, in particular. In addition, it is possible to expose the advertisement to the user who browses the contents on-line while minimizing the rejection. In addition, the advertisement can be actively spread by distributing a part of the advertisement fee to the users who provide the contents.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be understood. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

110: first terminal
120: the second terminal
130: Third terminal
200: Server
210: List of ad content
211, 212, 213, 214: advertisement contents
220: User-created content area
221: user-created content
231, 232: Representative image

Claims (29)

The server receiving and storing at least one advertisement content from the first terminal;
Receiving, by the server, user-created content, an advertisement content list request, and an advertisement content search method from a second terminal;
Transmitting, to the second terminal, an advertisement content list including at least one or more advertisement contents searched according to the advertisement content search method among the advertisement contents stored in the server;
Receiving, by the server, information about at least one advertisement content selected from the advertisement content list from the second terminal; And
Wherein the server generates merged content by merging the user-created content and the selected at least one advertisement content, and transmitting the merged content to a third terminal
/ RTI > The method according to claim 1,
The server receiving impression / action information from the third terminal that the advertisement content included in the merged content is exposed or that an action for the exposed advertisement content is input; And
The server transmits billing information on an advertisement fee corresponding to the advertisement content included in the merged content to the first terminal based on the exposure / action information, and distributes distribution information on a part of the advertisement fee to the second terminal Step of transmitting to the terminal
The method comprising the steps of: The method according to claim 1,
After the server receives and stores the advertisement content from the first terminal,
The server receiving and storing advertisement content related information for each of the advertisement contents from the first terminal; And
Wherein the server analyzes the advertisement content or the advertisement content related information to generate and store analysis information
The method comprising the steps of: The method of claim 3,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
Searching at least one advertisement content among the advertisement contents using at least one of the advertisement content, the advertisement content related information, and the analysis information, according to the advertisement content search method; And
Transmitting an advertisement content list including the searched advertisement contents to the second terminal
/ RTI > The method of claim 3,
The advertisement content related information includes at least one of an advertiser's name, an address of the advertiser, a representative image of the advertisement object, a tag or keyword of the advertisement object, a category to which the advertisement object belongs, A bid price for an exposure priority of the advertisement content, or information on an advertisement fee to be paid according to an exposure count or an action count of the advertisement content. 6. The method of claim 5,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
Searching at least one advertisement content among the advertisement contents using at least one of the advertisement content, the advertisement content related information, and the analysis information, according to the advertisement content search method;
The server arranging the searched advertisement contents on the basis of the bid price included in the advertisement content related information corresponding to each of the searched advertisement contents;
The server transmitting the advertisement content list including the sorted advertisement contents to the second terminal
/ RTI > The method according to claim 1,
The method of claim 1, wherein the advertisement content search method further comprises: a content-based search based on the content of the user-generated content; a location-based search based on a regional location of the second terminal; a tag search; a keyword search; And a popularity search based on the number of times the advertisement contents are selected. 8. The method of claim 7,
Wherein the advertisement content search method is content based search,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
Extracting a tag, a keyword, or a category associated with the user-created content by analyzing the user-created content by the server;
Retrieving at least one advertisement content associated with the extracted tag, keyword, or category from among the advertisement contents stored in the server;
The server generating an advertisement content list including the retrieved advertisement content; And
The server transmitting the generated advertisement content list to the second terminal
/ RTI > 8. The method of claim 7,
Wherein the advertisement content search method is content based search,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
Retrieving at least one or more pieces of advertisement content having a degree of similarity higher than a specific reference with an image or a moving image included in the user-generated content among the advertisement contents stored in the server;
The server generating an advertisement content list including the retrieved advertisement content; And
The server transmitting the generated advertisement content list to the second terminal
/ RTI > 8. The method of claim 7,
Wherein the advertising content search method is location based search,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
The server receiving information on the geographical location of the second terminal from the second terminal;
Searching at least one advertisement content associated with a geographical location of the second terminal among the advertisement contents stored in the server;
The server generating an advertisement content list including the retrieved advertisement content; And
The server transmitting the generated advertisement content list to the second terminal
/ RTI > 8. The method of claim 7,
Wherein the advertisement content search method is a tag search, a keyword search, or a category search,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
The server receiving at least one tag, keyword or category from the second terminal;
Retrieving at least one advertisement content associated with the received tag, keyword or category from the advertisement content stored in the server;
The server generating an advertisement content list including the retrieved advertisement content; And
The server transmitting the generated advertisement content list to the second terminal
/ RTI > 8. The method of claim 7,
Wherein the advertisement content search method is a recent registration search,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
Arranging the advertisement contents stored in the server on the basis of a time at which the advertisement contents are stored;
The server generating a list of advertisement contents including a specific number of advertisement contents that are higher than the sorted advertisement contents; And
The server transmitting the generated advertisement content list to the second terminal
/ RTI > 8. The method of claim 7,
Wherein the advertisement content search method is a popular search,
Wherein the step of the server transmitting the advertisement content list to the second terminal comprises:
The server arranging the stored advertisement contents based on the merged number of times; And
The server generating a list of advertisement contents including a specific number of advertisement contents that are higher than the sorted advertisement contents; And
The server transmitting the generated advertisement content list to the second terminal
/ RTI > 14. The method according to any one of claims 8 to 13,
Further comprising: after the server receives and stores the advertisement content from the first terminal, the server receives and stores a bid price for each of the advertisement content from the first terminal,
Wherein the step of the server transmitting the created advertisement content list to the second terminal comprises:
The server sorting the advertisement content list based on the bid price; And
The server transmitting the ordered advertisement content list to the second terminal
/ RTI > The method according to claim 1,
Wherein the merged contents further include advertisement content related information for each of the advertisement contents, and the advertisement contents related information includes a representative image for the advertisement contents. The method comprising the steps of: a terminal receiving merged contents in which user-created contents and advertisement contents are merged from a server;
The terminal displaying the user-created content;
The terminal displaying a representative image of the advertisement content; And
Wherein the terminal receives an action for the representative image and displays the advertisement content in response to the received action
/ RTI > 17. The method of claim 16,
Further comprising the step of the terminal transmitting information indicating that the advertisement content is displayed to the server. 17. The method of claim 16,
The terminal receiving an action for the displayed advertisement content; And
The terminal transmits impression / action information indicating that the advertisement content has been displayed to the server or an action for the displayed advertisement content has been received
The method comprising the steps of: 19. The method according to claim 16 or 18,
Wherein the action is any one of a click, a double click, a touch, a drag, or a keyboard input. 17. The method of claim 16,
Wherein the displaying the advertisement content comprises:
Wherein the displayed user-generated content is switched to the advertisement content corresponding to the received action and displayed. Receiving and storing at least one advertisement content from a first terminal, receiving user-created content, an advertisement content list request, and an advertisement content search method from a second terminal, and receiving at least one of the retrieved advertisement contents from the stored advertisement contents The method comprising: transmitting an advertisement content list including at least one advertisement content to the second terminal, receiving information about at least one advertisement content selected from the advertisement content list from the second terminal, A server that generates merged contents by merging one or more advertisement contents and transmits the merged contents to a third terminal,
And an online advertising system. 22. The method of claim 21,
The server receives from the third terminal the exposure / action information indicating that the advertisement content included in the merged content is exposed or an action for the exposed advertisement content is input,
The server transmits billing information on an advertisement fee corresponding to the advertisement content included in the merged content to the first terminal based on the exposure / action information, and distributes distribution information on a part of the advertisement fee to the second terminal An online advertising system for transmitting to a terminal. Receiving merged content in which user-created content and advertising content are merged from a server, displaying the user-generated content, displaying a representative image of the advertising content, receiving an action for the representative image, A terminal for displaying the advertisement contents correspondingly
And an online advertising system. 24. The method of claim 23,
Wherein the terminal transmits information indicating that the advertisement contents are displayed to the server. 24. The method of claim 23,
Wherein the terminal receives an action for the displayed advertisement content,
Wherein the terminal transmits impression / action information indicating that the advertisement content is displayed on the server or an action on the displayed advertisement content is received. server;
A first terminal connected to the server and transmitting advertisement contents to the server;
A second terminal connected to the server and transmitting user-created content to the server; And
A third terminal connected to the server and receiving the merged contents in which the advertisement contents and the user-
Lt; / RTI >
Wherein the server receives the advertisement content search method from the second terminal and the server displays the advertisement content list including at least one or more pieces of advertisement content retrieved according to the advertisement content search method among the advertisement contents received from the first terminal Wherein the server receives information on at least one advertisement content selected from the advertisement content list from the second terminal, and the server transmits the user-created content and the selected at least one advertisement content to the second terminal, And the merged contents are merged. 27. The method of claim 26,
Wherein the third terminal displays the user-created content included in the merged content, the third terminal displays a representative image of the advertisement content included in the merged content, and the third terminal displays the representative image of the advertisement content, And the third terminal displays the advertisement content in response to the received action. 28. The method of claim 27,
And the third terminal transmits to the server the exposure / action information that the advertisement content included in the merged content is exposed or an action for the exposed advertisement content is input,
The server transmits billing information on an advertisement fee corresponding to the advertisement content included in the merged content to the first terminal based on the exposure / action information, and distributes distribution information on a part of the advertisement fee to the second terminal An online advertising system for transmitting to a terminal. 27. The method of claim 26,
Wherein the advertisement content includes at least one of a photograph, a picture, a moving picture, a web page, an internet link, a text, a purchase form, a web page, or a link to a purchase place.

Images