KR100943522B1 - System for Providing Advertisement through Waiting Status of Videophone Connection and Method thereof - Google Patents

Abstract

According to the present invention, an advertisement is displayed on a video terminal when the video communication is in a standby state. The advertisement is displayed on at least two video terminals and a video terminal, and the video communication server displays advertisement access information when the video communication connection is terminated. It consists of.

According to the present invention, the advertisement is displayed on the video terminal when the video communication is in standby state before the video communication is connected, and when the video communication is terminated, the advertisement access information linked to the advertisement is displayed on the video terminal, so that the advertisement is viewed again. And a system and method for providing an advertisement through a video communication connection standby state in which an advertisement corresponding to the user's status information is displayed when the advertisement is input in advance and the advertisement is displayed by the video terminal. Can provide.

Video Communications, Advertising, Standby, HLR

Description

System for Providing Advertisement through Waiting Status of Videophone Connection and Method

The present invention relates to a system for providing an advertisement through a video communication connection standby state, and more particularly, to a video communication connection standby state in which an advertisement is displayed on a video terminal when a video communication standby state is performed before the video communication is connected. The present invention relates to a system for providing an advertisement and a method thereof.

In general, the purpose of broadcast advertising is to maximize synergy. Advertisement time is limited, so an effective advertising strategy is to impress consumers with a lot of information in a short time. In other words, even if the content is similar to the advertisement service implementation method and system, the effect can be different.

Recently, portable terminals have been equipped with various additional functions in addition to the basic call function of the portable terminal. Such additional functions may include a camera function, a camcorder function, a multimedia function, and a video communication function.

In particular, today, the video service is available using the video terminal advertising service, if the user attempts to make a video call using the video terminal, the advertisement is displayed and advertised for a certain waiting time before the video call is connected This is a method of providing a reward or a service benefit such as a free call to the user watching the.

However, the advertisement using the conventional video terminal has a problem that the memory of the advertisement is almost forgotten when the video communication is terminated, thereby reducing the advertising effect.

In addition, most advertising services are often sent indiscriminately to an unspecified number of people without analyzing or considering the necessary advertisements of users who have agreed to receive the advertisements. have.

An object of the present invention for solving the above problems is to display an advertisement on the video terminal when the video communication standby state before the video communication is connected, and the advertisement access information linked to the video terminal when the video communication is terminated The present invention provides a system and a method for providing an advertisement through a video communication connection standby state to be displayed so that the advertisement can be viewed again.

In addition, an object of the present invention for solving the above-described problems, the video communication connection standby state to receive the user's status information in advance, when the advertisement is displayed on the video terminal, the advertisement corresponding to the user's status information is displayed It is to provide a system and method for providing an advertisement through.

The system and method for providing an advertisement through the video communication connection standby state of the present invention for achieving the above object, when attempting a video communication connection using at least two video terminals and video terminals that can communicate by video And a video communication server configured to display an advertisement on a video terminal during connection waiting, and display an advertisement access information for re-viewing advertisement information when the video communication connection is terminated. The advertisement access information includes advertisement information and advertisements. The product information may be linked UL information.

The video terminal is composed of a sender video terminal and a receiver video terminal. When a video communication connection is attempted from the caller video terminal to the receiver video terminal, the video communication server causes the advertisement to be displayed on the caller video terminal and the receiver video terminal during connection waiting. Can be.

The video communication server may allow a proper advertisement to be displayed according to the status information of the sender and the receiver.

The status information of the sender and the receiver may be a type of video terminal used, a current location, a current time, age, and gender of a current location.

If video communication is connected while the advertisement is being displayed on the video terminal, the advertisement display may be stopped.

When the advertisement is displayed on the video terminal, the advertisement access information may be stored in the video terminal.

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In addition, the system and the method for providing an advertisement through the video communication connection standby state of the present invention for achieving the above object, the first step and the first step of attempting a video communication connection from the caller video terminal to the receiver video terminal After the video communication connection is terminated through the second and second steps such that the advertisement is displayed on the video communication server to the sender video terminal and the receiver video terminal when the video communication connection is in the standby state. The advertisement access information for viewing the advertisement information may be displayed on the sender video terminal and the receiver video terminal. In the third step, the advertisement display may be stopped when the video communication connection is made.

In a second step, the video communication server may include displaying a reasonable advertisement according to the status information of the sender and the receiver.

In a second step, the sender video terminal and the receiver video terminal may include the step of storing the advertisement access information while the advertisement is displayed.

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As described above, according to the present invention, the advertisement is displayed on the video terminal when the video communication standby state before the video communication is connected, and the advertisement access information linked to the advertisement is displayed on the video terminal when the video communication is terminated. It is possible to provide a system and a method for providing an advertisement through a video communication connection waiting state for allowing the advertisement to be viewed again.

In addition, according to the present invention as described above, when receiving the user's status information in advance, when the advertisement is displayed on the video terminal, the advertisement through the video communication connection standby state such that the advertisement corresponding to the user's status information is displayed It is possible to provide a system and a method for providing the same.

DETAILED DESCRIPTION Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention.

1 is a block diagram showing a system for providing an advertisement through a video communication connection standby state according to an embodiment of the present invention.

According to an embodiment of the present invention, a system for providing an advertisement through a video communication connection standby state, as illustrated in FIG. 100) and the second video terminal 200 of the user agent server (UAS), and the first video terminal 100 and the second video terminal 200 to be in video communication, the first video terminal 100 ) And a video communication server 300 for providing and stopping advertisements to the second video terminal 200.

The video terminals 100 and 200 are WCDMA (Wideband CDMA) terminals, 3.5G terminals, 4G terminals and IMS (IP Multimedia) for voice, video (image) and data communication through a communication network (not shown) that supports video calls. Subsystem) A terminal capable of a video call such as a terminal.

The video communication server 300 enables video communication using the video terminals 100 and 200. The video communication server 300 includes an advertisement database (DB) 350 and video communication in which an advertisement for providing an advertisement service is stored. And a user information DB 370 in which state information of a sender and a receiver, ie, a video communication subscriber, is stored.

Here, the user information DB 370 preferably includes a home location register (HLR) which is a subscriber registration device.

Thus, the user information DB 370 is provided with information related to the video communication subscribers, that is, subscriber number, terminal unique number, subscriber usage information, additional service information, current location information and authentication information of the terminal.

In addition, the advertisement serviced through the first video terminal 100 and the second video terminal 200 in the video communication server 300 is a CF for a music video, a movie, an animation, and a commodity, which is a video content combined with video and audio. In addition to providing such information, it is desirable to provide a variety of content that can be represented as a dynamic image, such as a flash animation, a moving GIF.

Thus, when the caller attempts to connect the video communication to the receiver's second video terminal 200 using the first video terminal 100, the video communication server 300 and the first video terminal 100 at the time of connection waiting. The advertisement is displayed on the second video terminal 200.

So, the sender enjoys a lively advertising video after attempting to make a video call connection with the receiver using the first video terminal 100 until the receiver responds by pressing a call button or the like provided in the second video terminal 200. Can wait.

Then, when the receiver recognizes that the call is coming and accepts the video communication connection by pressing a call button or the like provided in the second video terminal 200, the video communication server 300 receives the first video terminal 100 and the second video. The advertisement displayed on the terminal 200 is terminated.

Here, although the advertisements displayed on the first video terminal 100 and the second video terminal 200 are stopped, the advertisement access information linked to the advertisement information when the advertisement is displayed at the time of connection waiting is displayed on the first video terminal 100. And separately stored in the second image terminal 200. Here, the advertisement access information is preferably stored in the form of a Uniform Resource Locator (URL).

When the receiver and the sender terminate the video communication, the advertisement access information linked to the advertisement information is displayed on the first video terminal 100 and the second video terminal 200, and the sender and the receiver are displayed in the connection waiting state. If you want to see the ad again, you can select the ad access information link to the linked address and view the ad again.

For example, when video communication is terminated in the first video terminal 100 and the second video terminal 200, a message including a content such as "Please select a URL for detailed information about an advertisement" is displayed on the first video terminal. If the display is displayed on the video terminal 100 and the second video terminal 200 and the URL is selected, the advertisement information and the advertisement displayed in the connection waiting state can be viewed again.

When the advertisement access information is selected, not only the advertisement is displayed again, but also a page such as product information or related product information to be advertised can be connected.

In addition, since the advertisement access information is stored in the first video terminal 100 and the second video terminal 200, the stored advertisement access information is later recalled and linked to a linked address at any time to revert advertisements, product information, and related product information. can see.

On the other hand, the video communication server 300, it is preferable to store the state information of the video communication subscriber, that is, the sender and the receiver using the video communication in the user information DB 370, that is, the subscriber registration device (HLR) in advance.

Here, the status information of the sender and the receiver, the type of the first video terminal 100 and the second video terminal 200 to be used, the current location of the sender and the receiver, the current time of the current location of the sender and the receiver, the sender and It may be the age of the recipient, the sender and the gender of the receiver.

Thus, the video communication server 300 recognizes the type of the video terminal (100, 200), the advertisement corresponding to the type of the video terminal (100, 200) the first video terminal 100 and the second video terminal 200. To be displayed respectively.

For example, if the sender's first video terminal 100 and the receiver's second video terminal 100 are old models of video terminals, advertisements of the new models of video terminals may be advertised.

In addition, the current location of the sender and the receiver and the current time of the current location are recognized to display advertisements corresponding to the current location and the current time on the first video terminal 100 and the second video terminal 200, respectively.

For example, if the sender and the receiver are located in a downtown area that is currently crowded with people, and the current time is in the evening, it is possible to advertise restaurants such as restaurants located nearby.

In addition, by recognizing the age and gender of the sender and the receiver, it is possible to display the advertisement suitable for the age and gender on the first video terminal 100 and the second video terminal 200, respectively.

For example, if the sender is an adult and the receiver is a minor, then the sender can advertise to an adult, and the receiver can advertise to a minor.

And if the caller is a man and the receiver is a woman, the caller can advertise that the men, such as cars and sports, are of great interest, and the recipient is interested in women such as clothes, shoes, bags, and accessories. You can advertise what you have.

In addition, in addition to the recognition of other personal information, it is also possible to display the appropriate advertisement on the first video terminal 100 and the second video terminal 200, respectively.

Accordingly, the video communication server 300 may allow different advertisements to be displayed on the first video terminal 100 and the second video terminal 200 according to current status information of the sender and the receiver.

2 is a flowchart illustrating a method of providing an advertisement through a video communication connection standby state according to an embodiment of the present invention.

First, a video communication connection is attempted from the sender's first video terminal 100 to the receiver's second video terminal 200 (step S110).

Subsequently, when the connection standby state of the video communication, the video communication server 300 transmits an advertisement and advertisement access information to the first video terminal 100 and the second video terminal 200 (step S120).

Then, the advertisement access information is stored in the first video terminal 100 and the second video terminal 200 (step S131), and the advertisement is displayed on the first video terminal 100 and the second video terminal 200 ( Step S132).

Subsequently, when the receiver recognizes that the phone is in the connected standby state and presses a call button or the like provided in the second video terminal 200 to accept the video communication connection (step S140), the first video terminal 100 and the first video terminal 100 are connected. The video terminal 200 is connected to the video communication (step S150), the video communication server 300 terminates the advertisement displayed on the first video terminal 100 and the second video terminal 200 (step S160). .

Subsequently, when the video communication connection is terminated (step S170), the advertisement access information for viewing the advertisement information and the advertisement information which was displayed when the connection is in the standby state is displayed in the first video terminal 100 and the second video terminal ( 200), respectively (step S181).

When the sender and the receiver select the advertisement access information, the information on the advertisement, the product information, etc. displayed when the connection is in the waiting state can be viewed, and the advertisement may be viewed again (step S190).

3 is a flowchart illustrating a method of providing an advertisement corresponding to the status information of a user through a video communication connection waiting state according to an embodiment of the present invention.

First, a video communication connection is attempted from the sender's first video terminal 100 to the receiver's second video terminal 200 (step S210).

Then, the video communication server 300 checks the status information of the sender and the receiver through the user information DB 370 (step S221).

Subsequently, when the connection communication state of the video communication is reached, the video communication server 300 transmits the advertisement and the advertisement access information corresponding to the status information of the sender and the receiver to the first video terminal 100 and the second video terminal 200 ( Step S222).

Then, the advertisement access information is stored in the first video terminal 100 and the second video terminal 200 (step S231), and the advertisement is displayed on the first video terminal 100 and the second video terminal 200 ( Step S232).

Subsequently, when the receiver recognizes that the call is in the connected standby state and accepts the video communication connection by pressing a call button provided in the second video terminal 200 (step S240), the first video terminal 100 and the second video terminal are connected. The video terminal 200 is connected to the video communication (step S250), the video communication server 300 terminates the advertisement displayed on the first video terminal 100 and the second video terminal 200 (step S260).

Subsequently, when the video communication connection is terminated (step S270), the advertisement access information for viewing the advertisement information and the advertisement information displayed when the connection is in the standby state is displayed in the first video terminal 100 and the second video terminal ( 200), respectively (step S281).

When the sender and the receiver select the advertisement access information, the information on the advertisement, the product information, etc. displayed when the connection is in the waiting state can be viewed, and the advertisement may be viewed again (step S290).

Accordingly, the video communication server 300 may allow different advertisements to be displayed on the first video terminal 100 and the second video terminal 200 according to current status information of the sender and the receiver.

In the above description has been described by presenting a preferred embodiment of the present invention, the present invention is not necessarily limited thereto, and those skilled in the art to which the present invention pertains should be within the scope not departing from the technical spirit of the present invention. It will be readily appreciated that various substitutions, modifications and variations can be made.

1 is a block diagram showing a system for providing an advertisement through a video communication connection standby state according to an embodiment of the present invention;

2 is a flowchart illustrating a method for providing an advertisement through a video communication connection waiting state according to an embodiment of the present invention;

3 is a flowchart illustrating a method of providing an advertisement suitable for status information of a user through a video communication connection waiting state according to an embodiment of the present invention.

Claims (11)

At least two video terminals capable of communicating by video; And When a video communication connection is attempted using a video terminal, an advertisement is displayed on the video terminal when the connection is waited for, and when the video communication connection is terminated, the video communication server displays the advertisement access information for viewing the advertisement information again. Including, Ad connection information, A system for providing an advertisement through a video communication connection standby state, characterized in that the advertisement information and the product information to be advertised UAL information linked. The method of claim 1, The video terminal consists of a sender video terminal and a receiver video terminal. When a video communication connection is attempted from the caller video terminal to the receiver video terminal, the video communication server causes the advertisement to be displayed on the caller video terminal and the receiver video terminal during connection waiting. System for providing an advertisement through the video communication connection standby state, characterized in that. The video communication server of claim 2, A system for providing an advertisement through a video communication waiting state, characterized in that to display a reasonable advertisement in accordance with the status information of the sender and receiver. The method of claim 3, wherein the status information of the sender and the receiver, A system for providing an advertisement through a video communication connection standby state, characterized in that the type of video terminal used, the current location, the current time, age and gender of the current location. The method of claim 1, And when the video communication is connected while the advertisement is displayed in the video terminal, the display of the advertisement is stopped. The method of claim 1, When the advertisement is displayed on the video terminal, the advertisement access information is stored in the video terminal. delete A first step of attempting a video communication connection from a caller video terminal to a receiver video terminal; A second step of displaying an advertisement on a video communication server by a caller video terminal and a receiver video terminal when the video communication server is connected to the mobile terminal through the first step; And In a second step, after the video communication connection is terminated after the video communication connection, the third step of displaying the advertising access information to view the advertising information on the caller video terminal and the receiver video terminal; In the third step, The method of providing an advertisement through a video communication connection standby state comprising the step of stopping the display of the advertisement when the video communication connection is established. The method of claim 8, wherein in the second step, The video communication server provides the advertisement through the video communication connection standby status, comprising the step of displaying a reasonable advertisement in accordance with the status information of the sender and the receiver. The method of claim 8, wherein in the second step, The sender video terminal and the receiver video terminal is a method for providing an advertisement through the video communication connection standby status comprising the step of storing the advertisement access information while the advertisement is displayed. delete

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