JP2001257811A - Commercial telephone system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a commercial telephone system which can improves advertisement effect without checking pleasant telephone use environment and telephone call environment for users and then lowers telephone charge and accelerates an increase in subscription. SOLUTION: Display data of characters, images, etc., are generated as commercial information and displayed on a mobile telephone terminal in response to the disconnection signal of the mobile telephone 1, and then the commercial information displayed on the display of the mobile telephone 1 is shown to the user after the disconnection.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to a commercial telephone system, and more particularly to a commercial telephone system for transmitting display data such as characters and images to a telephone terminal.

[0002]

2. Description of the Related Art In recent years, commercial information is transmitted to a telephone to utilize the advertising effect of the telephone, and at the same time, a part of the telephone charge is borne by a commercial provider, thereby lowering the telephone charge and consequently increasing the number of subscriptions. Several commercial telephone systems have been proposed. JP 63
Japanese Patent Application Laid-Open No. 94758/94 and Japanese Patent Application Laid-Open No. 3-283965 have disclosed that when a public telephone system is provided with a commercial information sending function, commercial information is transmitted to the caller for a certain period of time when the caller picks up the handset. It has been disclosed. Also, JP-A-10-210192 discloses that
In providing a commercial information transmission function in a mobile communication service system, it is disclosed that a commercial information transmission form, such as whether to transmit commercial information before starting a call or at regular intervals during a call, is selected. .

[0003]

However, even the commercial telephone system disclosed in the above publication has the following problem.

[0004] The commercial telephone system which exists at present mainly plays commercial information by voice before the start of a call or at regular intervals during a call. However, for a user making a call, when the handset is picked up, a call operation is prevented by the commercial information by voice, or a call interrupted by the commercial information by voice during a call hinders a comfortable call. . As a result, there is a problem that a user who cancels or changes a contract may be generated, which may hinder the promotion of the increase in the number of subscribers. The user normally takes a posture in which the handset is close to the ear (hereinafter, referred to as a normal conversation posture) from after the call is made until the telephone is disconnected. When transmitting display data such as characters or images after calling and before starting a call or during a call, a mobile phone, P
In a mobile phone such as an HS or a telephone with an integrated receiver and display, such as a handset of a fixed telephone, it is impossible to view a display while taking a normal call posture, and thus there is a problem that it does not lead to an advertising effect.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-mentioned problems in the prior art, and improves the advertising effect without impeding the user's comfortable telephone use environment and telephone call environment, thereby reducing telephone charges. It is an object of the present invention to provide a commercial telephone system capable of promoting the increase in subscription.

[0006]

According to a first aspect of the present invention, there is provided an advertisement information management apparatus for storing and managing display data relating to commercial information, and extracting the display data from the advertisement information management apparatus. A telephone exchange for transmitting to the terminal, and displaying the display data on the terminal in response to a disconnection signal of the terminal.

Therefore, according to the commercial telephone system of the first invention of the present application, since the commercial information is display data such as characters and images, the commercial information by voice is not interrupted in the call during the call. Since the display data is displayed on the terminal in response to the disconnection signal of the terminal, the calling operation of the user is not hindered by the commercial information. Therefore, according to the present invention, it is possible to maintain / improve a comfortable telephone use environment and a call environment, and to show the commercial information displayed on the display of the terminal after disconnection to the user, thereby exhibiting an advertising effect. There is an advantage. According to the present invention, since the commercial is displayed after the call is terminated and the line is disconnected, the operation of making a call and the call of the user are not interrupted by the commercial, and the interest of the user after the user's call is terminated. Can be concentrated on the commercial information, and there is an advantage that the advertising effect is promptly exhibited. ADVANTAGE OF THE INVENTION According to this invention, there exists an advantage that a user can use a telephone at a low charge because a commercial information provision company pays a part of call charge. The disconnection includes disconnection after the end of a call and disconnection when a caller does not establish a call and disconnects without talking due to factors such as the other party being busy. The terminals include the terminal of the caller and the terminal of the callee.
The user of this commercial telephone system can select the condition for receiving the commercial information for the calling party, the called party, or both. The telephone fee may be set to fluctuate based on these. In the telephone system in which display data is transmitted and display is performed in real time, display data may be transmitted to the terminal in response to a disconnection signal of the terminal. In the telephone system in which the transmitted display data is temporarily stored in the memory in the telephone and then displayed, the display data does not have to be transmitted to the terminal in response to the disconnection signal of the terminal, but is transmitted in advance, and the disconnection signal of the terminal is transmitted. The telephone may be configured so that the display data in the memory is called and displayed on the display as an opportunity.

Further, the second invention of the present application is directed to an advertisement information management apparatus for storing and managing display data relating to commercial information, and a telephone exchange for extracting the display data from the advertisement information management apparatus and transmitting the display data to a terminal. The commercial telephone system is characterized in that the display data is displayed on the terminal after the terminal is disconnected and before the next call or the next call response.

Therefore, according to the commercial telephone system of the second invention of the present application, the display data is displayed on the terminal after the terminal is disconnected and before the next call or the next call response, so that the user can communicate with the terminal. Commercial information is displayed on the display of the terminal while the terminal is not used.
Therefore, according to the present invention, it is possible to maintain and improve a comfortable telephone use environment and a telephone call environment, and to use commercial information displayed on a display of a terminal during a period when a user is not using the terminal for communication. It has the advantage that it can be shown to the user and the advertising effect is exhibited. Since the user performs an operation of erasing the commercial information displayed on the display, the user can be expected to confirm the commercial contents at that time. On the other hand, in the commercial telephone system in which commercial information is displayed for a certain period (for example, 10 seconds) and forcibly deleted,
Users cannot expect to see commercial content. According to the present invention, the commercial is displayed after the disconnection and before the next outgoing call or the next outgoing call response, that is, before the next call is made or received, so that the user's telephone call is displayed. Calls and calls are not interrupted by commercials, and when the user is not using the phone for calls, the user's interest can be focused on commercial information, and the advertising effect can be displayed immediately There is an advantage. ADVANTAGE OF THE INVENTION According to this invention, there exists an advantage that a user can use a telephone at a low charge because a commercial information provision company pays a part of call charge.

Further, the third invention of the present application is directed to an advertisement information management device for storing and managing display data relating to commercial information, and a telephone exchange for extracting the display data from the advertisement information management device and transmitting the display data to a terminal. In the commercial telephone system, when the terminal is a separate telephone set with a receiver and a display, after calling or answering the call of the terminal, the display data is displayed on the display of the terminal before disconnection. is there.

[0011] Therefore, according to the commercial telephone system of the third invention of the present application, when the terminal is a separate telephone set with a receiver and a display, the telephone exchange places the call before or after the call or response to the call of the terminal. Since the display data is displayed on the display of the terminal, a user who makes a call, answers a call, or pours a certain nerve into a conversation during a call unconsciously visualizes the commercial information displayed on the display, and displays an advertisement. By memorizing the contents in the user's subconsciousness, there is an advantage that the advertising effect is hidden. Such an advantage can be obtained because the terminal is a separate telephone set with a receiver and a display. This is because, in the case of a handset / display separate type telephone, the display is often placed at a position where the display can be seen even when the user is in a normal talking posture. On the other hand, it is almost impossible for a telephone with an integrated receiver and display to be installed at a position where the display can be seen when the user is in a normal talking posture. At present, telephones with separate handsets and displays are often used in home and business fixed telephones and public telephones. Handset / display integrated telephones are often found in mobile phones such as mobile phones and PHS, and in handset units of fixed phones. ADVANTAGE OF THE INVENTION According to this invention, there exists an advantage that a user can use a telephone at a low charge because a commercial information provision company pays a part of call charge.

A fourth invention of the present application is the commercial telephone system according to any one of the first invention to the third invention of the present application, wherein the terminal is a telephone that can be replaced by a user. Preferably, the terminal performs authentication as to whether or not the terminal can receive the display data, and then transmits the display data.

Therefore, according to the commercial telephone system of the fourth invention of the present application, commercial information (display data) can be surely displayed on the terminal by authenticating whether the terminal can receive the display data. There is an advantage that transmission of useless data is prevented in advance.

[0014]

DESCRIPTION OF THE PREFERRED EMBODIMENTS A commercial telephone system according to an embodiment of the present invention will be described below with reference to the drawings. The following is one embodiment of the present invention and does not limit the present invention.

A description will be given with reference to FIG. FIG. 1 is a block diagram showing a configuration of a commercial telephone system according to an embodiment of the present invention.

In FIG. 1, reference numeral 1 denotes a mobile telephone. 2
Is a wireless base station, which is wirelessly connected to the mobile phone 1. Three
Is a telephone exchange, 4 is a commercial information management device, 5 is a contract information management device, 6 is a terminal authentication device, and 7 is a fixed telephone. The mobile telephone 1 is a telephone capable of receiving display data from an exchange and displaying the data on a display, and is an integrated telephone with a receiver and a display. The fixed telephone 7 is a telephone capable of receiving display data from an exchange and displaying the data on a display, and is a separate telephone with a receiver and a display.
The telephone exchange 3 extracts predetermined display data from the advertisement information management device 4, transmits the extracted display data to the mobile telephone 1 via the base station 2, and transmits the extracted display data to the fixed telephone 7. It is possible. The commercial information management device 4 is a device that stores and manages display data related to commercial information. The contract information management device 5 is a device that stores and manages contract information such as a telephone number of a user (terminal) and a transmission form of commercial information selected by the user. The terminal authentication device 6 is a device that authenticates whether a terminal (including the mobile telephone 1 and the fixed telephone 7) can receive display data.

Next, the operation of the commercial telephone system according to an embodiment of the present invention will be described with reference to FIGS. FIG. 2 is a flowchart showing the operation of the commercial telephone system according to one embodiment of the present invention.

First, a case where a call is made from the fixed telephone 7 to the mobile telephone 1 will be described as an example.

First, the user of the fixed telephone 7 shown in FIG. 1 operates the fixed telephone 7 to make a call with the mobile telephone 1 as a destination. Then, the telephone exchange 3 detects the calling signal (S1). Next, the telephone exchange 3 controls the contract information management device 5 to check whether the fixed telephone 7 is a contract terminal or not, and when it is a contract terminal, checks the transmission form (S2). As a result, it is assumed that it is confirmed that the fixed telephone 7 is a contract terminal, and that the transmission form thereof is at regular intervals during a call and at the time of disconnection. Next, the telephone exchange 3 sends a fixed telephone 7 to the terminal authentication device 6.
Controls whether or not can receive display data. In response, the terminal authentication device 6 authenticates whether the fixed telephone 7 can receive the display data (S3). Such authentication is performed because, in the case of a fixed telephone, the user may replace the telephone with a model that cannot receive display data. Here, the terminal authentication device 6 notifies the telephone exchange 3 that the fixed telephone 7 can receive the display data.
And return it to Next, the telephone exchange 3 controls the commercial information management device 4 to acquire predetermined commercial information (S4).

Next, it is assumed that the user of the mobile phone 1 operates the mobile phone 1 and responds to the call of the fixed telephone 7. Then, the telephone exchange 3 receives the response signal (S5). Next, the telephone exchange 3 controls the contract information management device 5 to check whether the mobile phone 1 is a contract terminal or not, and when it is a contract terminal, checks the transmission form (S6). As a result, it is assumed that it is confirmed that the mobile phone 1 is a contract terminal and the transmission form is a disconnection time. In the case of a fixed telephone, authentication is performed to determine whether display data can be received after step S6. However, in the case of a mobile telephone, a model change contract is required to replace the model, and the commercial telephone system is contracted. As far as possible, a model to which the commercial telephone system is applied is used, that is, since a contract is made for each model, it is not necessary to authenticate whether or not display data can be received for the mobile phone 1, and it is sufficient to manage the mobile phone 1 on a contract basis. .

Next, the telephone exchange 3 waits for a disconnection signal and timing for transmitting commercial information during a call (S7, S7).
8). At the timing of transmitting the commercial information during a call, the telephone exchange 3 transmits the commercial information to the fixed telephone 7 (S9). Then, the fixed telephone 7 displays the transmitted commercial information on a display mounted on the main body. The user who uses the fixed telephone 7 sees this consciously or unconsciously.

Upon receiving the disconnection signal, the telephone exchange 3 transmits commercial information to the mobile telephone 1 and the fixed telephone 7 (S10). Then, the mobile phone 1 displays the transmitted commercial information on a display mounted on the main body of the receiver integrated type. The user using the mobile phone 1 sees this. Then, the commercial contents can be confirmed and the telephone number of the provider displayed in the commercial information can be directly dialed, and the Internet site of the provider can be directly accessed. Alternatively, the telephone number can be registered in the memory without calling immediately, and the commercial information can be stored in the memory. Alternatively, the commercial information can be erased by pressing the clear button.
The transmitted commercial information is also displayed on a display provided on the main body of the fixed telephone 7, and a user who uses the fixed telephone 7 can do the same, although it differs depending on the function of the telephone.

As described above, at least the user who uses the mobile phone 1 and the user who uses the fixed telephone 7
See commercial information. And the advertising effect is exhibited. Further, the user who uses the fixed telephone 7 stores the commercial information seen during the call in the subconscious. Thereafter (the day or later), a latent customer attraction effect is exhibited in which the user using the fixed telephone 7 who goes out unconsciously obtains and purchases the product related to the commercial information at the place where he / she goes.

Next, a case where a call is made from the mobile telephone 1 to the fixed telephone 7 will be described as an example.

First, the user operates the mobile telephone 1 of the mobile telephone 1 shown in FIG. 1 to make a call with the fixed telephone 7 as a destination. Then, the telephone exchange 3 detects the calling signal (S1). Next, the telephone exchange 3 controls the contract information management device 5 to check whether the mobile phone 1 is a contract terminal or not, and when it is a contract terminal, checks the transmission form (S2). As a result, it is assumed that it is confirmed that the mobile phone 1 is a contract terminal, and that the transmission form is a disconnection period and a period in which the user is not using the terminal for communication. Step S
3 is omitted. Here, it is assumed that the user of the mobile phone 1 presses the disconnect button of the mobile phone 1 because the user of the fixed phone 7 is busy. Then, telephone exchange 3
Receives the disconnection signal (S7), and the telephone exchange 3 transmits commercial information to the mobile telephone 1 (S10). Then, the mobile telephone 1 displays the transmitted commercial information on a display mounted on the main body of the receiver integrated type. The displayed commercial information is held on the display until the user performs an erasing operation.

Thereafter, it is assumed that a newly arrived commercial is registered in the commercial information management device. Then, the telephone exchange 3 controls the contract information management device and extracts a terminal whose transmission form is a period during which the user is not using the terminal for communication. Next, the telephone exchange 3 controls the commercial information management device 4 to acquire new commercial information, and transmits a new commercial to the extracted terminal. It is assumed that the mobile phone 1 shown in FIG. 1 has received this. The mobile phone 1 displays the newly arrived commercial information transmitted to its display. The displayed commercial information is held on the display until the user performs an erasing operation.

[0027]

As described above, according to the present invention, since the commercial information is display data such as characters and images, it is possible to provide a commercial telephone in which voice commercial information is not interrupted during a call. effective. According to the present invention, commercial information (display data) can be reliably displayed on a terminal by authenticating whether the terminal can receive display data, and transmission of useless data is prevented in advance. effective. Also, the present invention sets the display data to the disconnection signal and transmits the signal,
By displaying on the terminal, there is an effect that the display can be reliably performed on the terminal. Also, the present invention is to prevent the commercial information from disappearing from the display or the memory until there is a display information clear operation of the terminal,
This ensures that the user sees the commercial information and that the commercial effect is improved. At the moment when the voice data is flowing, the user takes his / her ear off from the handset and the commercial has no effect if the user does not listen. However, if it is text data, the current mobile phone, PHS, etc. Because data that cannot be erased without being deleted cannot be erased,
Since the display data is erased after confirming the display data, a commercial effect can be expected. As described above, the commercial information provider company has to pay a part of the call fee without disturbing the call, and the user can use the phone at a low cost, which is effective for the user. It was possible to provide a commercial telephone system capable of improving the advertising effect without impairing the telephone use environment and the telephone call environment, thereby reducing the telephone charge and promoting the increase in the number of subscribers.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of a commercial telephone system according to an embodiment of the present invention.

FIG. 2 is a flowchart showing the operation of the commercial telephone system according to the embodiment of the present invention;

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 ... Mobile telephone 2 ... Radio base station 3 ... Telephone exchange 4 ... Commercial information management device 5 ... Terminal authentication device 6 ... Contract information management device 7 ... Fixed telephone

 ──────────────────────────────────────────────────続 き Continued on the front page F term (reference) 5K024 AA77 BB00 BB04 CC01 CC11 DD02 DD04 FF03 FF04 FF06 GG00 GG01 GG03 5K025 AA08 DD05 DD06 EE08 EE15 GG10 5K067 AA21 BB02 DD26 DD52 DD53 EE02 EE10 FF23 KK9

Claims (4)

[Claims] 1. An advertisement information management device for storing and managing display data related to commercial information, and a telephone exchange for extracting the display data from the advertisement information management device and transmitting the display data to a terminal. A commercial telephone system, wherein the display data is displayed on the terminal as an opportunity. 2. An advertisement information management device that stores and manages display data related to commercial information, and a telephone exchange that extracts the display data from the advertisement information management device and transmits the display data to a terminal. A commercial telephone system, wherein the display data is displayed on the terminal before a next call or a next call response. 3. An advertisement information management device for storing and managing display data related to commercial information, and a telephone exchange for extracting the display data from the advertisement information management device and transmitting the display data to a terminal, wherein the terminal is a receiver / display. In the case of a separate telephone, after calling or answering the call of the terminal,
A commercial telephone system, wherein the display data is displayed on the display of the terminal before disconnection. 4. The method according to claim 1, wherein, when the terminal is a telephone that can be replaced by a user, the terminal authenticates whether the terminal can receive the display data and then transmits the display data. A commercial telephone system according to any one of claims 1 to 3.