KR100923780B1 - System and method for exposuring advertisements when providing online contents - Google Patents

Abstract

PURPOSE: A system for exposing an advertisement when providing on-line contents and a method thereof are provided to offer substitutive advertisement information in consideration of the evasion inclination of a user. CONSTITUTION: A system(200) for exposing an advertisement when providing on-line contents comprises an allowable time allocating unit(220), a residual time calculating unit(240) and an advertisement information providing unit(230). The allowable time allocating unit assigns an advertisement-allowable time for on-line contents requested by a user terminal. The residual time calculating unit calculates the residual of the advertisement-allowable time based on the time when a skip event is generated from the user terminal before the advertisement-allowable time passes. The advertisement information providing unit extracts substitutive advertisement information from an advertisement database(210).

Description

Ad exposure system and method for providing online content {SYSTEM AND METHOD FOR EXPOSURING ADVERTISEMENTS WHEN PROVIDING ONLINE CONTENTS}

In the present invention, when a skip event occurs in a user terminal when advertisement information is provided for an advertisement allowance time allocated for online content, the present invention is considered in consideration of the avoidance tendency of the user of the user terminal analyzed using the skipped advertisement information. The present invention relates to an advertisement exposure system and method for providing online content that maximizes an advertisement effect by providing customized advertisement information to a user terminal using online content by providing advertisement information to a user terminal instead of the advertisement information.

As the use of the Internet has become commonplace, various Internet services have emerged. For example, a portal site that provides various contents such as shopping and news based on a search function, a VoIP phone, which is a telephone using the Internet, and a discussion forum that allows a large number of people to discuss various social issues or current conditions. Many Internet related services such as state-of-the-art services are emerging.

In particular, recently, various Internet advertisement services such as banner advertisements and keyword advertisements have been provided. Advertisement via the Internet does not remain in the passive aspect of the user merely watching the advertisement, such as a TV advertisement or a newspaper advertisement, but induces the user who viewed the advertisement to access a shopping mall linked to the advertisement. There are active aspects, such as purchasing goods that are the subject of a direct purchase. Thus, advertising via the Internet can be a useful means for the advertiser to maximize the sales of the product.

Recently, there is an increasing demand for internet services that provide various online contents such as video contents and software programs such as games, movies, dramas and animations, and accordingly, contents, game, movies, dramas and animations have been increased. There has been a number of business models that provide free paid online content online, but make money by exposing advertisements before and after providing content.

However, if you increase your exposure time too much in order to make money, you can expect a backlash from individual users, and if you reduce your exposure time, it is not profitable, so you can maximize your interests while serving ads online. During this time, a specific business model was required to expose advertisements.

Accordingly, in the present invention, when a skip event occurs in the user terminal when the advertisement information is provided during the advertisement allowance time allocated for the online content, the evasion tendency of the user terminal analyzed using the skipped advertisement information is considered. By providing alternative advertisement information to the user terminal, we propose a technology for maximizing the advertisement effect by providing user-specific advertisement information using online content.

The present invention has been made to solve the above problems, when the advertisement information is provided during the advertisement time allowed for the online content, when a skip event occurs in the user terminal, the user analyzed using the skipped advertisement information Advertisement exposure system when providing online content that maximizes the advertising effect by providing customized advertisement information to the user terminal using online content by providing alternative advertisement information to the user terminal instead of the advertisement information in consideration of the evasive tendency of the user of the terminal. And to provide a method.

In addition, the present invention extracts the alternative advertisement information that is not associated with the advertiser, performer, product, or service of the advertisement information that the skip event occurs while being provided to the user terminal from the advertisement database, the replacement advertisement information in consideration of the user's avoidance tendency An object of the present invention is to provide an advertisement exposure system and method when providing online content that can provide a.

In addition, the present invention, when the advertisement information is provided for the advertisement allowance time allocated for the online content, when the skip event does not occur and the advertisement information is provided to the user terminal is completed, for the user analyzed using the provided advertisement information In consideration of the preference tendency, by providing the alternative advertisement information to the user terminal after the provided advertisement information, the advertisement exposure system when providing the online content that maximizes the advertisement effect by providing customized advertisement information preferred by the user terminal using the online content. And to provide a method.

The present invention also provides an advertisement exposure system and method for providing online content to charge the advertiser more reasonably by charging the advertiser based on the exposure time of the advertisement information or the alternative advertisement information provided to the user terminal. The purpose is to provide.

In addition, the present invention allows to select and confirm the ads of interest, instead of skipping unwanted advertisements in the user terminal, by providing the most suitable advertising information to the user terminal in the advertisement content system when providing online content to maximize the advertising effect And to provide a method.

In addition, the present invention provides a summary advertisement information associated with the advertisement information to the user terminal when the skip event occurs in the user terminal when the advertisement information is provided during the advertisement allowance time allocated to the online content, the effect of the advertisement to the user An object of the present invention is to provide an advertisement exposure system and method for providing online content to be imprinted to the end.

In order to achieve the object of the present invention as described above, the advertisement exposure system when providing online content according to an embodiment of the present invention, the allowable time allocator for allocating an ad allowance time for the online content requested from the user terminal, and the advertisement The advertisement information extracted from the database includes an advertisement information providing unit that provides the user terminal at the allocated advertisement allowable time, and if the skip event occurs in the user terminal before the advertisement allowable time elapses, the advertisement. The information providing unit extracts substitute advertisement information from the advertisement database in consideration of the avoidance tendency of the user of the user terminal analyzed using the skipped advertisement information, and replaces the substitute advertisement information instead of the skipped advertisement information. It is characterized in that provided to the user terminal.

In addition, the advertisement exposure method when providing the online content according to an embodiment of the present invention, the step of allocating an advertisement allowance time for the online content requested in the user terminal, and the advertisement information extracted from the advertisement database, the allowable advertisement At the time, if the skip event occurs in the user terminal before the advertisement admittance time elapsed, the evaluating propensity for the user of the user terminal using the skipped advertising information And extracting substitute advertisement information from the advertisement database in consideration of the avoidance tendency of the analyzed user, and providing the substitute advertisement information to the user terminal instead of the skipped advertisement information. It is characterized by including.

According to the present invention, if a skip event occurs in the user terminal when the advertisement information is provided during the advertisement allowance time allocated to the online content, the alternative advertisement is considered in consideration of the avoidance tendency for the user of the user terminal analyzed using the skipped advertisement information. By providing the information to the user terminal instead of the advertising information, it is possible to maximize the advertising effect by providing customized advertising information to the user terminal using the online content.

In addition, according to the present invention, by extracting the alternative advertisement information that is not associated with the advertiser, performer, product, or service of the advertisement information during the skip event is provided to the user terminal, in consideration of the user's avoidance tendency Advertisement information can be provided.

In addition, according to the present invention, when the advertisement information is provided during the advertisement allowable time allocated for the online content, when the skip event does not occur and the advertisement information is provided to the user terminal is completed, the user analyzed using the provided advertisement information In consideration of the preference for the, by providing the alternative advertisement information to the user terminal after the provided advertisement information, it is possible to maximize the advertising effect by providing customized advertisement information preferred by the user terminal using the online content.

In addition, according to the present invention, by charging the advertiser based on the exposure time of the advertisement information or the alternative advertisement information provided to the user terminal, it is possible to more reasonably charge the advertisement fee for the advertisement information.

In addition, according to the present invention, instead of skipping an unwanted advertisement in the user terminal, it is possible to select and confirm the advertisement of interest, thereby providing the most suitable advertisement information for the user terminal to maximize the advertising effect.

In addition, according to the present invention, when the skip event occurs in the user terminal when the advertisement information is provided for the advertisement allowance time assigned for the online content, by providing the summary information to the user terminal associated with the advertisement information, The effect can be imprinted to the end.

Hereinafter, with reference to the accompanying drawings, it will be described in detail with respect to the advertisement exposure system and method for providing online content according to the present invention.

The skip event frequently used in the present invention may be generated when a skip (for example, skip or pass) is requested in the user terminal for the advertisement information provided to the user terminal.

1 is a diagram illustrating an overall connection relationship between a user terminal, an advertisement server, and an operation server.

The operation server 120 maintains a content database (not shown) that stores various online contents, extracts the online content requested by the user terminal 130 connected through the Internet, from the content database, and the user terminal 130. ) Can be provided.

Here, the content database is an online content including reproduction contents (eg, video content) such as a movie, drama, or animation, and execution contents (eg, Tetris game, Hangul software, etc.) such as a game, an application, or software. Can be configured.

When providing online content according to an embodiment of the present invention, the advertisement exposure system may be implemented as an advertisement server 110 associated with the operation server 120.

The advertisement server 110 before the advertisement server 110 provides the online content requested by the user terminal 130 to the user terminal 130, during an advertisement allowance time allocated to the online content, an advertisement database. By providing the advertisement information extracted from the user terminal 130, it is possible to maximize the advertising effect.

In this case, when a skip event occurs in the user terminal 130 before the advertisement allowable time elapses, the advertisement server 110 avoids the user of the user terminal 130 using the skipped advertisement information. In this regard, the alternative advertisement information may be extracted from the advertisement database in consideration of the avoided disposition, and the substitute advertisement information may be provided to the user terminal 130 instead of the skipped advertisement information.

Alternatively, when the skip event does not occur in the user terminal 130 and the advertisement information is provided to the user terminal 130 before the advertisement allowable time elapses, the advertisement server 110 provides the provided advertisement. Analyze the preference preferences for the user by using the information, extract the substitute advertisement information from the advertisement database in consideration of the analyzed preference tendency, and provide the substitute advertisement information to the user terminal 130 after the provided advertisement information. can do.

That is, the advertisement server 110 analyzes and analyzes the avoidance or preference for the user of the user terminal 130 based on the skipped advertisement information or the advertiser, performer, product, or service of the provided advertisement information. It is possible to maximize the advertisement effect by providing customized advertisement information to the user terminal using the online contents in consideration of the avoidance tendency or preference for the user.

In addition, as the advertisement allowable time ends, the advertisement server 110 charges an advertisement fee to an associated advertiser based on the exposure time of the advertisement information or the alternative advertisement information provided to the user terminal 130, thereby increasing the advertisement fee. More reasonable charges can be made.

2 is a diagram illustrating a configuration of an advertisement exposure system when providing online content according to an embodiment of the present invention.

When providing the online content of the present invention, the advertisement exposure system 200 includes an advertisement database 210, an allowable time allocator 220, an advertisement information providing unit 230, a remaining time calculating unit 240, and a charging unit 250. It can be configured to include.

The allowable time allocator 220 functions to allocate an ad allowable time for the online content requested by the user terminal.

For example, the allowable time allocator 220 may play the content corresponding to the selected ratio in the playing time of the playing content when the online content is playing content (eg, video content) related to any one of a movie, a drama, or an animation. A time can be allocated to the advertisement allowable time.

In this case, the allowable time allocator 220 may set the ratio in consideration of the profitability of the online content. That is, the allowable time allocator 220 may set the ratio within a range in which the online content may be paid at an advertisement fee according to the provision of the advertisement information when the online content is provided to the user terminal at low cost.

4 is a diagram illustrating an example of allocating an ad allowance time for online content.

As shown in FIG. 4B, the allowable time allocator 220 may allocate 1.67% (ie, 0.0167) of the play time of the playback content as the ad allow time.

Accordingly, the allowable time allocator 220 allocates an ad allowable time of 100 seconds or less for a movie having a play time of 100 minutes, and assigns an ad allowable time of 40 seconds or less for a drama having a play time of 40 minutes, and plays the video. In the case of animation having a time of 30 minutes or less, an ad allowable time of 30 seconds or less may be allocated (see (ii) of FIG. 4).

In this case, the allowable time allocator 220 may increase the set ratio 1.67% to increase the profitability of the online content.

In another example, the allowable time allocator 220 waits for execution of the execution content when the online content is execution content related to any one of a game, an application, or software (for example, a Tetris game or Korean software). The time or download waiting time may be allocated as the advertisement allowable time.

The advertisement information providing unit 230 functions to provide advertisement information extracted from the advertisement database 210 to the user terminal at the allocated advertisement allowable time.

Hereinafter, the advertisement information providing unit 230 will be described with reference to FIG. 3.

3 is a diagram illustrating an example of an advertisement database.

As shown in FIG. 3, the advertisement database 210 stores various kinds of advertisement information on a play time of the advertisement information, an advertisement fee of the advertisement information, an advertiser / advertiser of the advertisement information, a product / service of the advertisement information, and advertisement information. Responding to advertisement details including the CF actor (hereinafter, the performer) or the category of advertisement information (eg, food advertisement, movie advertisement, mobile phone advertisement, corporate advertisement), summary advertisement information (eg advertisement banner), etc. Can be stored.

For example, the advertisement information provider 230 may extract advertisement information based on the advertisement fee for each advertisement information maintained in the advertisement database 210. That is, the advertisement information providing unit 230 may extract the advertisement information A having the highest advertisement fee of '7 won' per second from the advertisement database 210 and provide the same to the user terminal.

As another example, the advertisement information providing unit 230 may extract the advertisement information from the advertisement database 210 in consideration of the allocated advertisement allowable time. That is, when the advertisement allowable time is allocated to '30 seconds ', the advertisement information providing unit 230 has advertisement time A, advertisement information B, and advertisement information having a play time within the allocated advertisement allowable time '30 seconds'. Among C, the advertisement information A having the highest advertising fee of '7 won' per second may be extracted from the advertisement database 210 and provided to the user terminal.

In this case, when a skip event occurs in the user terminal before the advertisement allowable time elapses, the advertisement information provider 230 considers the avoidance of the user of the user terminal analyzed using the skipped advertisement information. Extracts substitute advertisement information from the advertisement database 210, and provides the substitute advertisement information to the user terminal in place of the skipped advertisement information.

The skip event may be generated when a skip (for example, skip or pass) is requested in the user terminal for the advertisement information provided to the user terminal.

Hereinafter, the advertisement information providing unit 230 will be described with reference to FIG. 5.

5 is a diagram illustrating an example of providing substitute advertisement information to a user terminal instead of advertisement information when a skip event occurs while providing advertisement information.

As a skip for the advertisement information provided to the user terminal is requested, the advertisement information providing unit 230 is based on at least one of an advertiser, a performer, a product, or a service associated with the skipped advertisement information. The evasion tendency of the user of the user terminal can be analyzed.

As shown in FIG. 5 (iii), the advertisement information providing unit 230 provides the advertisement information A 510 extracted from the advertisement database 210 to the user terminal in the allocated advertisement allowable time '30 seconds'. When the skip event 501 occurs on the user's terminal, the advertiser 'Company A', the performer 'Jang Dong-kwon', the advertisement product / service 'Ramen', or the classified item 'Food advertisement' of the skipped advertisement information A 510 is generated. Or the like, the evasion tendency toward the user of the user terminal may be analyzed, for example, as 'A company, Jang Dong-kwon, ramen, or food advertisement'.

Alternatively, the advertisement information providing unit 230 registers the skipped advertisement information A 510 to the skipped advertisement list identified in association with the user of the user terminal, and includes the skipped advertisement information A 510. The avoidance tendency of the user may be analyzed based on at least one of an advertiser, a performer, a product, or a service associated with the advertisement information registered in the skip advertisement list.

Accordingly, the advertisement information providing unit 230 does not overlap any one of the avoidance propensity 'A company, Jang Dong-kwon, ramen, or food advertisement' for the user analyzed using the skipped advertisement information A 510. Extracts advertisement information C or advertisement information D 520 from the advertisement database 210 as alternative advertisement information for the skipped advertisement information A 510, and extracts the extracted advertisement information C or advertisement information D 520. In addition, the skip information may be provided to the user terminal instead of the advertisement information A 510. That is, according to the present invention, by extracting the alternative advertisement information that is not associated with the advertiser, performer, product, or service of the advertisement information during the skip event is provided to the user terminal from the advertising database, in consideration of the user's avoidance tendency Advertisement information can be provided.

In this case, the advertisement information providing unit 230 may extract the replacement advertisement information based on the advertisement fee for each advertisement information maintained in the advertisement database 210. That is, the advertisement information providing unit 230 has a higher advertisement fee of 6 won per second among the advertisement information C having an advertisement fee of 4 won per second and the advertisement information D 520 of an advertisement fee of 6 won per second. The advertisement information D 520 may be extracted from the advertisement database 210 as the substitute advertisement information and provided to the user terminal instead of the skipped advertisement information A 510.

Alternatively, the remaining time calculator 240 may calculate a remaining time of the advertisement allowable time based on the time when the skip event occurs, and the advertisement information provider 230 may further consider the calculated remaining time. The replacement advertisement information may be extracted.

That is, when a skip event occurs in the user terminal when '1 second' has elapsed since advertisement information A 510 began to be provided to the user terminal, the remaining time calculator 240 determines the time at which the skip event occurred. ', The remaining time '29 seconds' of the ad allow time' 30 'seconds, and the advertisement information providing unit 230 and the advertisement information C (520) having a play time of '25 seconds' Among the advertisement information D having a play time of '40 seconds ', the advertisement information C 520 having a play time within the calculated remaining time '29 seconds' is extracted from the advertisement database 210 as the substitute advertisement information and skipped. Instead of the advertisement information A (510) can be provided to the user terminal.

Therefore, according to the present invention, when a skip event occurs in the user terminal when the advertisement information is provided during the advertisement allowable time allocated to the online content, in consideration of the avoidance tendency for the user of the user terminal analyzed using the skipped advertisement information, By providing the alternative advertisement information to the user terminal instead of the advertisement information, it is possible to maximize the advertising effect by providing customized advertisement information to the user terminal using the online content.

Or, if the skip event does not occur in the user terminal before the advertisement allowable time elapses, and the advertisement information is provided to the user terminal, the advertisement information providing unit 230 uses the provided advertisement information. In consideration of the analyzed preferences for the user, the alternative advertisement information may be extracted from the advertisement database 210, and the alternative advertisement information may be provided to the user terminal after the provided advertisement information.

The skip event may be generated when a skip (for example, skip or pass) is requested in the user terminal for the advertisement information provided to the user terminal.

That is, as a skip is completed for the advertisement information provided to the user terminal without being requested, the advertisement information providing unit 230 includes at least one of an advertiser, a performer, a product, or a service associated with the provided advertisement information. Based on one, the preference of the user of the user terminal can be analyzed.

For example, when the advertisement information providing unit 230 completes the provision of the advertisement information A extracted from the advertisement database 210 to the user terminal without generating a skip event before the allocated advertisement allowable time '30 seconds' elapses, Based on the advertiser 'Company A', the performer 'Jang Dong-kwon', the advertisement product / service 'Ramen', or the classified item 'Food advertisement' of the advertisement information A completed, , Company A, Jang Dong-kwon, ramen, or food advertising.

Accordingly, the advertisement information providing unit 230 overlaps any one of the preference information 'A company, Jang Dong-kwon, ramen, or food advertisement' for the user analyzed using the provided advertisement information A. Alternatively, the advertisement information E is extracted from the advertisement database 210 as the substitute advertisement information for the provided advertisement information A, and the advertisement information B or the advertisement information E extracted as the substitute advertisement information is transferred to the provided advertisement information A. Then it can be provided to the user terminal.

In this case, the advertisement information providing unit 230 may extract the replacement advertisement information based on the advertisement fee for each advertisement information maintained in the advertisement database 210. That is, the advertisement information providing unit 230 of the advertisement information B having an advertising fee of '3 won' per second and the advertisement information E having an advertising fee of '2 won' per second, the advertisement information B having a higher advertising fee of '3 won' per second May be extracted from the advertisement database 210 as the substitute advertisement information and provided to the user terminal instead of the provided advertisement information A.

Therefore, according to the present invention, when the advertisement information is provided during the advertisement allowable time allocated for the online content, if the skip event does not occur and the advertisement information is provided to the user terminal, the advertisement information is analyzed using the provided advertisement information. In consideration of the preference for the user, by providing the alternative advertisement information to the user terminal after the provided advertisement information, it is possible to maximize the advertising effect by providing customized advertisement information preferred by the user terminal using the online content.

Also, the charging unit 250 functions to charge an advertiser related to the substitute advertisement information based on the exposure time for which the substitute advertisement information is provided to the user terminal.

Hereinafter, the charging unit 250 will be described with reference to FIG. 5.

For example, as the skip event 501 occurs in the user terminal when '1 second' has elapsed since advertisement information A 510 began to be provided to the user terminal, a time point '1 second' occurred when the skip event occurred. The advertisement information D 520 extracted as the replacement advertisement information in consideration of the avoidance tendency of the user of the user terminal analyzed using the skipped advertisement information A 510 calculated as a reference, is remaining in the advertisement allowable time '30' seconds. When providing to the user terminal for the time '29 seconds ', the charging unit 250 is the exposure time' 1 second 'is provided with the advertisement information A (510) and the exposure time' is provided with the advertisement information D (520) to the user terminal Based on 29 seconds, the advertiser of the advertisement information A 510 and the advertisement information D 520 may be charged. That is, the charging unit 250 charges the advertiser '7 won' corresponding to the exposure time '1 second' to the advertiser of the advertisement information A 510 and the exposure time '29 seconds to the advertiser of the advertisement information D 520. Advertisement fee corresponding to '234 won' can be charged.

Alternatively, as the provision of the advertisement information A having the assigned advertisement allowable time '50 seconds 'and the reproduction time '30 seconds' to the user terminal is completed, the analysis of the user terminal analyzed using the provided advertisement information A is completed. When providing the advertisement information B extracted as the alternative advertisement information in consideration of the preference of the user to the user terminal for the remaining time '20 seconds' of the advertisement allowable time '50', the charging unit 250 advertises to the user terminal. The advertiser of the advertisement information A and the advertisement information B may be charged based on the exposure time '30 seconds 'provided with the information A and the exposure time '20 seconds' provided with the advertisement information B. That is, the billing unit 250 charges an advertiser '210 won' corresponding to the exposure time '30 seconds' to the advertiser of the advertisement information A, and the advertisement charge corresponding to the '20 seconds' exposure time to the advertiser of the advertisement information B ' 60 won 'can be charged.

Therefore, according to the present invention, by charging the advertiser based on the exposure time of the advertisement information or the alternative advertisement information provided to the user terminal, it is possible to more reasonably charge the advertisement fee for the advertisement information.

FIG. 6 illustrates an example of providing summary advertisement information to a user terminal instead of advertisement information when a skip event occurs while providing advertisement information.

As shown in FIG. 6 (iii), when the advertisement allowance time is allocated within 30 seconds of the advertisement allowance, the advertisement information provider 230 advertises the advertisement information A, the advertisement information B, and the advertisement information C. Among them, the advertisement information A 610 having the highest advertisement fee may be extracted from the advertisement database 210 and provided to the user terminal.

When the skip event 601 is generated by the user terminal while the advertisement information A 610 is provided, the advertisement information providing unit 230 is based on '1 second' when the skip event 601 occurs. During the remaining time '29 seconds 'of the advertisement allowance time '30 seconds', the summary advertisement information 620 associated with the advertisement information A 610 is displayed as shown in (ii) of FIG. 6. 610 may be provided instead.

The summary advertisement information may be a file whose file size is reduced by converting advertisement information of a video file format into an image file format or may be an advertisement banner.

Therefore, according to the present invention, when a skip event occurs in a user terminal when advertisement information is provided for an advertisement allowance time allocated to online content, advertisement information is not terminated as it is, and summary advertisement information associated with advertisement information is maintained. By providing the to the user terminal, the effect of the advertisement to the user can be imprinted to the end.

FIG. 7 is a diagram illustrating an example of providing summary advertisement information to a user terminal together with online contents as the advertisement allowance time ends.

As shown in FIG. 7, as the advertisement allowance time 30 seconds ends, the advertisement information providing unit 230 displays the summary advertisement information 730 associated with the advertisement information provided during the advertisement allowance time, and the online content 710. ) May be provided to the user terminal. In this case, the advertisement information provider 230 may extract the summary advertisement information 730 stored in the advertisement database 210 in association with the advertisement information and provide the extracted advertisement information 730 to the user terminal.

In addition, when the selection input 720 is generated for the summary advertisement information 730 in the user terminal, the advertisement information providing unit 230 stops providing the online content 710 and FIG. As shown in FIG. 2, advertisement information associated with the summary advertisement information 730 of the selection input 720 may be provided to the user terminal.

8 is a flowchart illustrating a procedure of an advertisement exposure method when providing online content according to an embodiment of the present invention.

The advertisement exposure method when providing the online content may be implemented by an advertisement exposure system when providing online content according to an embodiment of the present invention. In addition, in the following description of FIG. 8, FIG. 8 will be described with reference to FIG. 2.

When providing the online content in step S805, the advertisement exposure system allocates an advertisement allowance time for the online content requested by the user terminal.

Referring to FIG. 4B, the allowable time allocator 220 may allocate 1.67% (ie, 0.0167) of the play time of the play content as the ad allow time.

Accordingly, the allowable time allocator 220 allocates an ad allowable time of 100 seconds or less for a movie having a play time of 100 minutes, and assigns an ad allowable time of 40 seconds or less for a drama having a play time of 40 minutes, and plays the video. In the case of animation having a time of 30 minutes or less, an ad allowable time of 30 seconds or less may be allocated (see (ii) of FIG. 4).

In this case, the allowable time allocator 220 may adjust the set ratio 1.67% to increase the profitability of the online content.

The advertisement exposure system extracts the advertisement information from the advertisement database when the online content is provided in step S810, and the advertisement exposure system provides the extracted advertisement information to the user terminal during the allocated advertisement allowance time in step S815. do.

For example, the advertisement information provider 230 may extract advertisement information based on the advertisement fee for each advertisement information maintained in the advertisement database 210. That is, the advertisement information providing unit 230 may extract the advertisement information A having the highest advertisement fee of '7 won' per second from the advertisement database 210 and provide the same to the user terminal.

When providing the online content in step S820, the advertisement exposure system determines whether a skip event occurs in the user terminal before the advertisement allowable time elapses.

As a result of the determination, when a skip event occurs in the user terminal before the advertisement allowable time elapses, the advertisement exposure system avoids the user of the user terminal using the skipped advertisement information when providing the online content in step S825. Analyzing the propensity, and when the online content is provided in step S830, the advertisement exposure system extracts substitute advertisement information from an advertisement database in consideration of the avoidance tendency for the user analyzed, and instead of the advertisement information skipped in step S835, Provide substitute advertisement information to the user terminal.

The skip event may be generated when a skip (for example, skip or pass) is requested in the user terminal for the advertisement information provided to the user terminal.

Referring to FIG. 5 (iii), the advertisement information providing unit 230 provides the advertisement information A 510 extracted from the advertisement database 210 to the user terminal during the allocated advertisement allowable time '30 seconds'. When the skip event 501 occurs in the terminal, the advertiser 'Company A', the performer 'Jangdong-kwon', the advertisement product / service 'Ramen', or the classified item 'Food advertisement' of the skipped advertisement information A 510 On the basis of this, the avoidance tendency of the user of the user terminal can be analyzed, for example, 'A company, Jang Dong-kwon, ramen, or food advertisement'.

Accordingly, the advertisement information providing unit 230 does not overlap any one of the avoidance propensity 'A company, Jang Dong-kwon, ramen, or food advertisement' for the user analyzed using the skipped advertisement information A 510. Extracts advertisement information C or advertisement information D 520 from the advertisement database 210 as alternative advertisement information for the skipped advertisement information A 510, and extracts the extracted advertisement information C or advertisement information D 520. In addition, the skip information may be provided to the user terminal instead of the advertisement information A 510.

At this time, the advertisement information providing unit 230 is higher than the advertising information C having an advertising fee of '4 won' per second and the advertising information D 520 having an advertising fee of '6 won' per second, and the advertising fee per second is higher than '6 won'. The advertisement information D 520 may be extracted from the advertisement database 210 as the substitute advertisement information and provided to the user terminal instead of the skipped advertisement information A 510.

Therefore, according to the present invention, when a skip event occurs in the user terminal when the advertisement information is provided during the advertisement allowable time allocated to the online content, in consideration of the avoidance tendency for the user of the user terminal analyzed using the skipped advertisement information, By providing the alternative advertisement information to the user terminal instead of the advertisement information, it is possible to maximize the advertising effect by providing customized advertisement information to the user terminal using the online content.

In step S840, when providing the online content, the advertisement exposure system determines whether provision of advertisement information or substitute advertisement information to the user terminal is completed before the advertisement allowable time elapses.

As a result of the determination, when the provision is completed, the advertisement exposure system when providing the online content in step S845 analyzes the preference tendency for the user analyzed using the provided advertisement information, and in step S850 the advertisement when providing the online content The exposure system extracts substitute advertisement information for the provided advertisement information from the advertisement database in consideration of the analyzed preference preference for the user, and provides the substitute advertisement information extracted after the provided advertisement information to the user terminal.

For example, when the advertisement information providing unit 230 completes the provision of the advertisement information A extracted from the advertisement database 210 to the user terminal without generating a skip event before the allocated advertisement allowable time '30 seconds' elapses, Based on the advertiser 'Company A', the performer 'Jang Dong-kwon', the advertisement product / service 'Ramen', or the classified item 'Food advertisement' of the advertisement information A completed, , Company A, Jang Dong-kwon, ramen, or food advertising.

Accordingly, the advertisement information providing unit 230 overlaps any one of the preference information 'A company, Jang Dong-kwon, ramen, or food advertisement' for the user analyzed using the provided advertisement information A. Alternatively, the advertisement information E is extracted from the advertisement database 210 as the substitute advertisement information for the provided advertisement information A, and the advertisement information B or the advertisement information E extracted as the substitute advertisement information is transferred to the provided advertisement information A. Then it can be provided to the user terminal.

In this case, the advertisement information providing unit 230 may extract the replacement advertisement information based on the advertisement fee for each advertisement information maintained in the advertisement database 210. That is, the advertisement information providing unit 230 of the advertisement information B having an advertising fee of '3 won' per second and the advertisement information E having an advertising fee of '2 won' per second, the advertisement information B having a higher advertising fee of '3 won' per second May be extracted from the advertisement database 210 as the substitute advertisement information and provided to the user terminal instead of the provided advertisement information A.

Therefore, according to the present invention, when the advertisement information is provided for the advertisement allowable time allocated for the online content, when the skip event does not occur and the advertisement information is provided to the user terminal, the user analyzed using the provided advertisement information. In consideration of the preference for the, by providing the alternative advertisement information to the user terminal after the provided advertisement information, it is possible to maximize the advertising effect by providing customized advertisement information preferred by the user terminal using the online content.

In step S855, the advertisement exposure system determines whether the allocated advertisement allowable time ends when the online content is provided. If the allocated advertisement allowable time ends, as a result of the determination, the advertisement exposure system when the online content is provided in step S860 is a user. The advertiser is charged based on the exposure time at which the advertisement information or the alternative advertisement information is provided to the terminal.

Referring to FIG. 5, when a skip event 501 occurs in a user terminal when '1 second' has elapsed since advertisement information A 510 began to be provided to the user terminal, a time point at which the skip event occurred ' The advertisement information D 520 extracted as the replacement advertisement information in consideration of the avoidance tendency of the user of the user terminal analyzed using the skipped advertisement information A 510 calculated based on '1 second' When providing to the user terminal for the remaining time '29 seconds 'of 30' seconds, the charging unit 250 is provided by the exposure time '1 second' and the advertisement information D 520 is provided with the advertisement information A (510) to the user terminal Based on the exposure time '29 seconds', the advertiser of the advertisement information A (510) and the advertisement information D (520) can be charged. That is, the charging unit 250 charges the advertiser '7 won' corresponding to the exposure time '1 second' to the advertiser of the advertisement information A 510 and the exposure time '29 seconds to the advertiser of the advertisement information D 520. Advertisement fee corresponding to '234 won' can be charged.

Therefore, according to the present invention, by charging the advertiser based on the exposure time of the advertisement information or the alternative advertisement information provided to the user terminal, it is possible to more reasonably charge the advertisement fee for the advertisement information.

In addition, embodiments of the present invention include computer-readable media containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The medium or program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention. Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by those equivalent to the claims.

1 is a diagram illustrating an overall connection relationship between a user terminal, an advertisement server, and an operation server.

2 is a diagram illustrating a configuration of an advertisement exposure system when providing online content according to an embodiment of the present invention.

3 is a diagram illustrating an example of an advertisement database.

4 is a diagram illustrating an example of allocating an ad allowance time for online content.

5 is a diagram illustrating an example of providing substitute advertisement information to a user terminal instead of advertisement information when a skip event occurs while providing advertisement information.

FIG. 6 illustrates an example of providing summary advertisement information to a user terminal instead of advertisement information when a skip event occurs while providing advertisement information.

FIG. 7 is a diagram illustrating an example of providing summary advertisement information to a user terminal together with online contents as the advertisement allowance time ends.

8 is a flowchart illustrating a procedure of an advertisement exposure method when providing online content according to an embodiment of the present invention.

<Explanation of symbols for the main parts of the drawings>

200: Ad exposure system when providing online content

210: advertising database

220: allowable time allocation unit

230: advertising information provider

240: remaining time calculation unit

250: billing

Claims (15)

An allowable time allocator configured to allocate an ad allowable time for the online content requested by the user terminal; With respect to the advertisement information provided to the user terminal during the assigned advertisement allowable time, when a skip event occurs in the user terminal before the advertisement allowable time elapses, the advertisement is based on a time point at which the skip event occurs. A remaining time calculating unit calculating a remaining time of the allowable time; And An advertisement information providing unit extracting substitute advertisement information from an advertisement database and providing the substitute advertisement information to the user terminal instead of the skipped advertisement information. Including, The advertisement information providing unit, And extracting the substitute advertisement information in consideration of the avoidance tendency of the user of the user terminal analyzed using the skipped advertisement information and the calculated remaining time. The method of claim 1, The advertisement information providing unit, And the advertisement information or the substitute advertisement information is extracted based on the advertisement fee for each advertisement information maintained in the advertisement database. delete The method of claim 1, The advertisement information providing unit, The advertisement exposure system when providing online content, wherein the advertisement information is extracted from the advertisement database and provided to the user terminal in consideration of the allocated advertisement allowable time. The method of claim 1, When the advertisement information is provided to the user terminal before the advertisement allowable time elapses, The advertisement information providing unit, The alternative advertisement information is extracted from the advertisement database in consideration of the preference tendency of the user analyzed by using the provided advertisement information, and the alternative advertisement information is provided to the user terminal after the provided advertisement information. Ad exposure system when providing online content. The method of claim 1, The advertisement information providing unit, The advertisement exposure system when providing the online content, characterized in that for analyzing the avoidance tendency based on at least one of the advertiser, performer, product, or service associated with the advertisement information included in the skip advertisement list identified in relation to the user. . The method of claim 1, The advertisement information providing unit, The system of claim 1, wherein the skipped advertisement information is registered in a skip advertisement list of the user. The method of claim 1, Billing unit for billing the advertiser based on the exposure time the advertisement information or the substitute advertisement information is provided to the user terminal Ad exposure system when providing online content, characterized in that it further comprises. The method of claim 1, If the online content is playback content related to any one of a movie, drama, or animation, The allowable time allocation unit, And a reproduction time corresponding to a ratio selected from the reproduction time of the reproduction content as the advertisement allowable time. The method of claim 1, If the online content is executable content related to any one of a game, an application, or software, The allowable time allocation unit, And an execution waiting time or a download waiting time for the execution content as the advertisement allowable time. Allocating an ad allowance time for the online content requested by the user terminal; Providing advertisement information extracted from an advertisement database to the user terminal during the allocated advertisement allowable time; Extracting substitute advertisement information from the advertisement database when a skip event occurs in the user terminal before the advertisement allowable time elapses; And Providing the substitute advertisement information to the user terminal instead of the skipped advertisement information. Including, Extracting substitute advertisement information from the advertisement database, Calculating a remaining time of the advertisement allowable time based on a time point at which the skip event occurs; Analyzing the avoidance tendency of the user of the user terminal using the skipped advertisement information; And Extracting the replacement advertisement information in consideration of the avoidance tendency of the analyzed user and the calculated remaining time; Ad exposure method when providing the online content, characterized in that it comprises a. The method of claim 11, Extracting the advertisement information or the substitute advertisement information based on the advertisement fee for each advertisement information maintained in the advertisement database. Advertising exposure method when providing online content, characterized in that it further comprises. The method of claim 11, When the advertisement information is provided to the user terminal before the advertisement allowable time elapses, Analyzing a preference tendency for the user analyzed using the provided advertisement information; Extracting substitute advertisement information from the advertisement database in consideration of the analyzed preferences for the user; And Providing the substitute advertisement information to the user terminal after the provided advertisement information. Advertising exposure method when providing online content, characterized in that it further comprises. The method of claim 11, Analyzing the avoidance of the user of the user terminal using the skipped advertising information, Registering the skipped advertisement information in a skip advertisement list identified in association with the user; And Analyzing the avoidance tendency based on at least one of an advertiser, a performer, a product, or a service associated with advertisement information included in the skip advertisement list regarding the user. Ad exposure method when providing the online content, characterized in that it comprises a. The method of claim 11, Billing an advertiser based on an exposure time at which the advertisement information or the substitute advertisement information is provided to the user terminal; Advertising exposure method when providing online content, characterized in that it further comprises.

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