KR102382438B1 - Method, system and non-transitory computer-readable recording medium for providing commerce platform based on contents - Google Patents

Abstract

According to an aspect of the present invention, provided is a method for providing a content-based commerce platform, which comprises the steps of: obtaining at least one content provided from a user with respect to a product or service registered in a platform; and referring to an evaluation result of the at least one content, to determine a first benefit to be provided to the user who provided the at least one content, and referring to information on participation of other users associated with the at least one content, to determine a second benefit to be provided to the user who has provided the at least one content or the other users.

Description

Method, system and non-transitory computer-readable recording medium for providing a content-based commerce platform

The present invention relates to a method, a system, and a non-transitory computer-readable recording medium for providing a content-based commerce platform.

The commerce platform has been developed while providing customers with a new transaction experience based on the development of information and communication technology. Recently, attempts have been made to graft influencers who influence people on the web to a commerce platform.

An influencer is a person who influences people by producing original content on various social media platforms such as YouTube, TikTok, Facebook, and Instagram. Influencers exert a great influence on consumers' purchasing decisions for products and services due to the intimacy and trust that individual influencers give, and marketing that utilizes the influence of influencers is called influencer marketing.

Influencer marketing is taking its place as an effective marketing tool for companies, and accordingly, various technologies are being developed to graft influencer marketing to commerce platforms. As an example of the related art, a technology for automatically matching advertisers and influencers on a commerce platform has been proposed.

However, in the above prior arts, there is a problem in that the advertiser cannot secure various contents related to the advertisement target in that the advertiser must individually request the influencer to produce the contents related to the advertisement target.

In addition, in that the above prior technologies only target influencers who have already established awareness, but not the general public, it is difficult to create an entry barrier that prevents participation by general users and promote widespread use of the commerce platform. There were limits too.

Korean Patent Publication No. 10-2019-0118776 (2019.10.21)

An object of the present invention is to solve all of the problems of the prior art described above.

Another object of the present invention is to provide a service that allows advertisers to secure various contents regarding products or services by publicly recruiting contents from users regarding products or services registered on the platform.

In addition, the present invention provides a service that gives the general public an opportunity to actively participate in the commerce platform by granting rewards and benefits to users who have provided excellent content with respect to goods or services registered on the platform. for other purposes.

A representative configuration of the present invention for achieving the above object is as follows.

According to one aspect of the present invention, there is provided a method for providing a content-based commerce platform, comprising: obtaining at least one content provided from a user with respect to a product or service registered on the platform; and evaluating the at least one content A user who determines a first benefit to be provided to the user who has provided the at least one content with reference to the result, and provides the at least one content with reference to information on the participation of another user related to the at least one content; or A method is provided that includes determining a second benefit to be provided to the other user.

According to another aspect of the present invention, as a system for providing a content-based commerce platform, a content management unit for obtaining at least one content provided from a user in relation to a product or service registered on the platform, and the at least one content A user who determines a first benefit to be provided to the user who has provided the at least one content with reference to the evaluation result, and provides the at least one content with reference to information on participation of other users related to the at least one content Alternatively, there is provided a system including a compensation determining unit that determines a second benefit to be provided to the other user.

In addition to this, another method for implementing the present invention, another system, and a non-transitory computer-readable recording medium for recording a computer program for executing the method are further provided.

According to the present invention, it is possible to provide a service that allows an advertiser to secure various contents about a product or service by publicly soliciting contents from users regarding a product or service registered on the platform.

In addition, according to the present invention, it is possible to provide a service that gives the general public an opportunity to actively participate in the commerce platform by granting rewards and benefits to users who have provided excellent content with respect to goods or services registered on the platform. there will be

1 is a diagram showing a schematic configuration of an entire system for providing a content-based commerce platform according to an embodiment of the present invention.
2 is a diagram illustrating in detail the internal configuration of a content-based commerce platform providing system according to an embodiment of the present invention.
3 is a diagram illustrating a relationship between cash, a first reward, and a second reward according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0012] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS [0010] Reference is made to the accompanying drawings, which show by way of illustration specific embodiments in which the present invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the present invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be implemented with changes from one embodiment to another without departing from the spirit and scope of the present invention. In addition, it should be understood that the location or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the present invention. Accordingly, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be taken as encompassing the scope of the claims and all equivalents thereto. In the drawings, like reference numerals refer to the same or similar elements throughout the various aspects.

Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to enable those of ordinary skill in the art to easily practice the present invention.

Whole system configuration

1 is a diagram showing a schematic configuration of an entire system for providing a content-based commerce platform according to an embodiment of the present invention.

As shown in FIG. 1 , the entire system according to an embodiment of the present invention may include a communication network 100 , a content-based commerce platform providing system 200 , and a device 300 .

First, the communication network 100 according to an embodiment of the present invention may be configured regardless of communication aspects such as wired communication or wireless communication, and includes a local area network (LAN), a metropolitan area network (MAN) ), a wide area network (WAN), and the like, may be configured as various communication networks. Preferably, the communication network 100 as used herein may be a well-known Internet or World Wide Web (WWW). However, the communication network 100 is not necessarily limited thereto, and may include a known wired/wireless data communication network, a known telephone network, or a known wired/wireless television communication network in at least a part thereof.

Next, the content-based commerce platform providing system 200 according to an embodiment of the present invention obtains at least one content provided from a user with respect to a product or service registered in the platform, and adds the content to the at least one content. The first benefit to be provided to the user who provided the at least one content is determined with reference to the evaluation result of may perform a function of determining the second benefit to be provided to the user who provided the .

The configuration and function of the content-based commerce platform providing system 200 according to an embodiment of the present invention will be described in detail through the following detailed description.

Next, the device 300 according to an embodiment of the present invention is a digital device including a function to communicate after accessing the content-based commerce platform providing system 200 , and includes a smart phone, a tablet, a smart watch, and a smart phone. The device 300 according to the present invention is any digital device equipped with a memory means such as a band, smart glasses, desktop computer, notebook computer, workstation, PDA, web pad, mobile phone, etc. can be adopted as

In particular, the device 300 may include an application (not shown) that supports the user to receive the service according to the present invention from the content-based commerce platform providing system 200 . Such an application may be downloaded from the content-based commerce platform providing system 200 or an external application distribution server (not shown). On the other hand, the characteristics of such an application may be generally similar to the content management unit 210 , the compensation determining unit 220 , the communication unit 230 , and the control unit 240 of the content-based commerce platform providing system 200 to be described later. . Here, at least a part of the application may be replaced with a hardware device or a firmware device capable of performing substantially the same or equivalent function as the application, if necessary.

Composition of content-based commerce platform providing system

Hereinafter, the internal configuration of the content-based commerce platform providing system 200 that performs an important function for the implementation of the present invention and the function of each component will be described.

2 is a diagram illustrating in detail the internal configuration of the content-based commerce platform providing system 200 according to an embodiment of the present invention.

As shown in FIG. 2 , the content-based commerce platform providing system 200 according to an embodiment of the present invention includes a content management unit 210 , a compensation determination unit 220 , a communication unit 230 , and a control unit 240 . may include According to an embodiment of the present invention, at least some of the content management unit 210 , the compensation determination unit 220 , the communication unit 230 and the control unit 240 of the content-based commerce platform providing system 200 are external systems. It may be a program module that communicates with (not shown). Such a program module may be included in the content-based commerce platform providing system 200 in the form of an operating system, an application program module, or other program modules, and may be physically stored in various known storage devices. In addition, such a program module may be stored in a remote storage device capable of communicating with the content-based commerce platform providing system 200 . Meanwhile, such a program module includes, but is not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform specific tasks or execute specific abstract data types according to the present invention.

On the other hand, although the content-based commerce platform providing system 200 has been described as above, this description is exemplary, and at least some of the components or functions of the content-based commerce platform providing system 200 may be used in the device 300 as necessary. Alternatively, it is apparent to those skilled in the art that it may be implemented in a server (not shown) or included in an external system (not shown).

First, the content management unit 210 according to an embodiment of the present invention may perform a function of acquiring at least one content provided from a user with respect to a product or service registered on the platform.

For example, according to an embodiment of the present invention, the advertiser collects information about a product or service targeted for advertisement (eg, product name, product function, etc.) and content related to the above product or service. Announcements can be registered on the platform. In the above notice registered on the platform by the advertiser, the recruitment period of contents related to the above product or service, the standard of contents related to the above product or service (e.g., the type of contents, exposure of the advertisement target within the contents) degree, etc.), a criterion for evaluating at least one content provided from a user in response to an announcement, and a first to be provided to the user who provided the at least one content with reference to the evaluation result of the at least one content Information on benefits, and information on the second benefit to be provided to the user who provided the at least one content with reference to the information on the participation of other users related to the at least one content or the other user, etc. may be included. According to an embodiment of the present invention, the user provides content corresponding to at least one piece of information (eg, content recruitment period, content standard, etc.) included in the above announcement to the content management unit 210 (or, can be uploaded). Also, the content management unit 210 according to an embodiment of the present invention may acquire at least one content provided from the above user and store it.

For another example, according to an embodiment of the present invention, the advertiser does not register on the platform an announcement for soliciting content related to the product or service that is the target of the advertisement, but only the information about the above product or service on the platform. can register. That is, even if the advertiser does not register an advertisement for soliciting content related to the above product or service on the platform, the user voluntarily refers to the information about the above product or service registered on the platform and voluntarily provides content related to the above product or service. may be provided (or uploaded) to the content management unit 210 . Also, the content management unit 210 according to an embodiment of the present invention may acquire at least one content provided from the above user and store it.

Next, the compensation determining unit 220 according to an embodiment of the present invention, with respect to the at least one content obtained by the content management unit 210, the user who provided the at least one content (hereinafter, 'content provider') ') and other users participating in the at least one content (hereinafter, referred to as 'content participant') may perform a function of determining a benefit to be provided to at least one.

Specifically, an advertiser registers an advertisement for soliciting content related to a product or service targeted for advertisement on the platform, and the content provider sends content corresponding to at least one piece of information included in the above announcement to the content management unit 210 . In the case of providing, the compensation determining unit 220 according to an embodiment of the present invention may determine the first benefit to be provided to the content provider with reference to the evaluation result of at least one content obtained by the content management unit 210 . there is. Here, the first benefit to be provided to the content provider may include providing the content provider with at least one of cash, a first reward, and a second reward.

More specifically, the compensation determination unit 220 according to an embodiment of the present invention evaluates the at least one content with reference to the criteria for evaluating the content included in the announcement, and refers to the evaluation result. It is possible to determine a ranking among at least one content of . According to an embodiment of the present invention, the criteria for evaluating the content included in the announcement may be set in such a way that at least one subject assigns points to each of the at least one content. For example, assuming that the total points that can be given to specific content among the at least one content above is 100 points, the points allocated to the advertiser are 20 points, and the points allocated to the content-based commerce platform providing system 200 are allocated to the operator of the system 200 . The allocated points may be set to 20 points, and the points allocated to users (eg, users excluding content providers) may be set to 60 points. The compensation determining unit 220 according to an embodiment of the present invention adds up points given by at least one subject for each of the at least one content, and determines a ranking among the at least one content by referring to the points. can However, the method in which the compensation determination unit 220 determines the ranking among the at least one content is not necessarily limited to the above exemplified method, and various changes are made within the scope that can achieve the object of the present invention. can be

Subsequently, the reward determiner 220 according to an embodiment of the present invention may determine the quantity of the first benefit to be provided to the content provider with reference to the ranking among the at least one content. For example, the compensation determining unit 220 according to an embodiment of the present invention may provide the amount of the first benefit to be provided to the content provider in a differential manner according to the above ranking.

Meanwhile, according to an embodiment of the present invention, the first benefit to be provided to the content provider includes, in addition to cash, the first reward, and the second reward, which are cash benefits, a sales agency for a product or service targeted for advertisement to the content provider This may include granting authority. Here, the sales agency authority granted to the content provider may include the right to sell the above goods or services using at least one channel provided by the platform. For example, the above sales agency authority includes the act of selling the above products or services using the live commerce channel provided on the platform and purchasing the above products or services using the group purchase channel provided on the platform. At least one of selling may be included. That is, according to one embodiment of the present invention, the content provider can generate high profits from cash benefits by providing excellent content that matches the advertisement registered by the advertiser, and also increase public awareness by using the sales agency authority. be able to form

Meanwhile, the reward determining unit 220 according to an embodiment of the present invention may be provided to a content provider or a content participant with reference to information on participation of a content participant related to at least one content obtained by the content management unit 210 . A function of determining the second benefit may be performed. Here, the at least one content obtained by the content management unit 210 refers only to the content provided by the user in response to at least one piece of information included in the announcement registered on the platform and information about the product or service registered in the platform. It may include content voluntarily provided by the user. Also, here, the second benefit to be provided to the content provider or content participant may include providing a second reward to the content provider or content participant.

Specifically, according to an embodiment of the present invention, as a subject active on the platform, there is a content participant who consumes the content provided by the content provider in addition to the content provider who provides content related to the product or service targeted for advertisement. can Such content participants, for example, share announcements, simple consumption behaviors regarding at least one of the above contents (eg, watching video contents), and leave feedback on the above at least one contents. Through an action (eg, writing a comment, displaying a 'like', etc.), it is possible to participate in at least one of the above contents. The participation action of the content participant may generate traffic for each participation action, and the reward determining unit 220 according to an embodiment of the present invention refers to information on traffic generated by the participation action of the content participant to provide content. A second reward to be provided to the provider or the content participant may be determined.

Subsequently, the reward determining unit 220 according to an embodiment of the present invention may determine the amount of the second reward to be provided to the content provider or the content participant based on the amount of traffic generated according to the above participation action of the content participant. . For example, when a content participant views video content provided by a content provider, the reward determiner 220 according to an embodiment of the present invention determines the amount of traffic generated according to the length at which the content participant watched the video content. A second reward of a quantity corresponding to , may be provided to the content provider and the content participant, respectively.

According to an embodiment of the present invention, the present invention can actively induce the participation of the content participant by providing the second reward to the content participant.

In addition, according to an embodiment of the present invention, the present invention allows the content provider to be provided with the second reward even if the content provider does not receive the first benefit, thereby generating revenue for the content provider. You will be able to create opportunities for

Meanwhile, the second compensation according to an embodiment of the present invention may be used as a payment amount for purchasing a product or service targeted for advertisement. For example, the second compensation is a payment amount for purchasing the above products or services sold by a content provider authorized to sell, and a payment amount for an advertiser to purchase the above products or services sold directly on the platform and the like. However, the use of the second compensation according to an embodiment of the present invention is not necessarily limited to the above example.

3 is a diagram illustrating a relationship between cash, a first reward, and a second reward according to an embodiment of the present invention.

Referring to FIG. 3 , cash may be converted into a first reward (a1), but is not converted into a second reward or used as a direct payment for purchasing the above product or service. Also, the first reward may be converted into cash or the second reward (a2, a3), but is not used as a direct payment for purchasing the above product or service. In addition, the second reward may be used as a direct payment for purchasing the above product or service (a4), but is not converted into cash or the first reward. Meanwhile, when the first reward is converted from cash according to an embodiment of the present invention, the first reward may be converted into an amount equal to the amount of cash. However, when the second compensation is switched from the first compensation according to an embodiment of the present invention, a predetermined ratio may be applied between the first compensation and the second compensation to be switched. For example, when 10 cash is converted into the first reward and the converted first reward is finally converted to the second reward, 10 cash is converted into 10 first rewards, and 10 first rewards are preset A predetermined ratio (1:100) may be applied to convert 1000 second rewards. However, the relationship between cash, the first compensation, and the second compensation according to an embodiment of the present invention is not necessarily limited by the above example.

According to an embodiment of the present invention, when the quantity of the second reward for purchasing a product or service targeted for advertisement is insufficient, according to the relationship between the above cash, the first reward, and the second reward, cash is provided. It is possible to replenish the insufficient amount of the second reward by converting the first reward into the first reward and then converting the first reward into the second reward.

Next, the communication unit 230 according to an embodiment of the present invention may perform a function of enabling data transmission/reception to/from the content management unit 210 and the compensation determination unit 220 .

Finally, the control unit 240 according to an embodiment of the present invention may perform a function of controlling the flow of data between the content management unit 210 , the compensation determination unit 220 , and the communication unit 230 . That is, the controller 240 according to the present invention controls the data flow to/from the outside of the content-based commerce platform providing system 200 or the data flow between each component of the content-based commerce platform providing system 200 , The management unit 210 , the compensation determination unit 220 , and the communication unit 230 may control to perform their own functions, respectively.

The embodiments according to the present invention described above may be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention or may be known and used by those skilled in the computer software field. Examples of the computer-readable recording medium include hard disks, magnetic media such as floppy disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floppy disks. medium), and hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. A hardware device may be converted into one or more software modules to perform processing in accordance with the present invention, and vice versa.

In the above, the present invention has been described with reference to specific matters such as specific components and limited embodiments and drawings, but these are provided to help a more general understanding of the present invention, and the present invention is not limited to the above embodiments, and the present invention is not limited to the above embodiments. Those of ordinary skill in the art to which the invention pertains can make various modifications and changes from these descriptions.

Therefore, the spirit of the present invention should not be limited to the above-described embodiments, and the scope of the spirit of the present invention is not limited to the scope of the scope of the present invention. will be said to belong to

100: communication network
200: Content-based commerce platform providing system
210: content management unit
220: compensation decision unit
230: communication department
240: control unit
300: device

Claims (19)

A method implemented in a content-based commerce platform providing system for providing a content-based commerce platform, wherein the content-based commerce platform providing system includes a content management unit and a compensation determining unit;
obtaining, by the content management unit, at least one content provided from a user in relation to a product or service registered on the platform; and
The reward determining unit determines a first benefit to be provided to the user who has provided the at least one content with reference to the evaluation result of the at least one content, and information on the participation of another user associated with the at least one content Determining a second benefit to be provided to the user who provided the at least one content or the other user with reference to
The first benefit includes providing at least one of cash, a first reward, and a second reward to a user who has provided the at least one content with reference to the evaluation result, and the at least one content with reference to the evaluation result Comprising granting the right to sell the product or service on behalf of the user who provided it using at least one channel provided by the platform,
The second benefit includes providing the second reward to the first user who provided the at least one content with reference to an announcement for recruiting the at least one content registered on the platform, and providing the at least one content to the platform. Comprising providing the second reward to a second user who provided the at least one content by referring only to information about a product or service registered on the platform in a situation in which an announcement for soliciting content of
Way. delete delete delete delete According to claim 1,
The second compensation may be used as payment for purchasing the product or service.
Way. 7. The method of claim 6,
The second reward may be convertible from the first reward.
Way. 8. The method of claim 7,
When the second compensation is switched from the first compensation, a predetermined ratio is applied between the first compensation and the second compensation.
Way. According to claim 1,
The amount of the second reward to be provided to the user who provided the at least one content or the other user with reference to the information on the participation of the other user associated with the at least one content is the amount of the second reward associated with the at least one content It is determined based on the amount of traffic generated according to the participation of other users.
Way. A non-transitory computer-readable recording medium storing a computer program for executing the method according to claim 1 . A system for providing a content-based commerce platform, comprising:
A content management unit that acquires at least one content provided from a user with respect to a product or service registered in the platform, and
A first benefit to be provided to the user who has provided the at least one content is determined by referring to the evaluation result of the at least one content, and the at least one content is referred to by referring to information on the participation of another user related to the at least one content Comprising a compensation determining unit for determining a second benefit to be provided to the user who provided one content or the other user,
The first benefit includes providing at least one of cash, a first reward, and a second reward to a user who has provided the at least one content with reference to the evaluation result, and the at least one content with reference to the evaluation result Comprising granting the right to sell the product or service on behalf of the user who provided it using at least one channel provided by the platform,
The second benefit includes providing the second reward to the first user who provided the at least one content with reference to an announcement for recruiting the at least one content registered on the platform, and providing the at least one content to the platform. Comprising providing the second reward to a second user who provided the at least one content by referring only to information about a product or service registered on the platform in a situation in which an announcement for soliciting content of
system. delete delete delete delete 12. The method of claim 11,
The second compensation may be used as payment for purchasing the product or service.
system. 17. The method of claim 16,
The second reward may be convertible from the first reward.
system. 18. The method of claim 17,
When the second compensation is switched from the first compensation, a predetermined ratio is applied between the first compensation and the second compensation.
system. 12. The method of claim 11,
The amount of the second reward to be provided to the user who provided the at least one content or the other user with reference to the information on the participation of the other user associated with the at least one content is the amount of the second reward associated with the at least one content It is determined based on the amount of traffic generated according to the participation of other users.
system.

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