KR20080053692A - Banner advertisement system and method - Google Patents

Abstract

A system and a method for performing banner AD(ADvertisement) are provided to display the banner AD on a webpage of an Internet server like a portal site or a shopping mall by monitoring/analyzing a reaction ratio of the banner AD in real-time, and updating contents of the banner AD comprising a plurality of ADs selectively or partially depending on an analysis result. An Internet server(106) displays banner AD, which includes more than one service AD provided from an AD service server(108), through a webpage, and transmits reaction information to the AD service server when reaction to the banner AD is detected from a client(102). The reaction information includes click ratio information, sale ratio information, and the information combining the click and sale ratio information. An AD server generates/provides the banner AD to the Internet server through the network(104), and accumulates the reaction information as reaction rate information when the reaction information is received from the Internet server. The AD server generates the updated banner AD by updating contents of the banner AD selectively or partially based on an analysis result of the accumulated reaction rate information, and transmits the update banner AD to the Internet server.

Description

Banner advertising system and advertising method thereof {BANNER ADVERTISEMENT SYSTEM AND METHOD}

1 is a block diagram of a system for providing a response rate adaptive banner advertisement service to a plurality of clients according to an embodiment of the present invention;

2 is a flowchart illustrating a process of providing a response rate adaptive banner advertisement service to a plurality of clients according to an embodiment of the present invention;

3 is a block diagram of a system for providing a response rate adaptive banner advertisement service to a plurality of clients according to another embodiment of the present invention;

FIG. 4 is a schematic diagram for explaining that each service advertisement included in one banner advertisement is composed of various service advertisements having different variations.

<Description of the code | symbol about the principal part of drawing>

102, 302: client group 102/1-102 / n, 302-302 / n: client

104, 304: Network 106, 306: Internet Server

108: advertisement service server 1081: interface block

1082, 3063: Clickthrough rate DB 1083, 3064: Sales rate DB

1084, 3065: reaction rate analysis block 1085, 3066: banner production block

1086, 3067: service advertisement DB 3061: web page

3062: reaction rate detection block

The present invention relates to a banner advertisement technique, and more particularly, to a banner advertisement system and an advertisement method suitable for adaptively exposing banner advertisements to web pages of Internet servers such as portal sites, shopping malls, and the like.

Recently, in accordance with the development of communication and network technology, it is common to open a portal site, a shopping mall site, and the like to service general information or product information required by clients. For example, banner advertising techniques are widely used.

As is well known, a banner advertisement is formed in a box form and exposed to a part of a web page, and the banner advertisement is exposed to service advertisements such as moving pictures, still images, text, and the like. Here, banner advertisements are performed in such a way that different service advertisements (product advertisements) of approximately males to tens of cuts produced by web designers using flash or GIF programs are sequentially exposed.

Accordingly, the client (user) clicks (selects) the desired service advertisement among the banner advertisements exposed on the web page accessed by the client through a network such as the Internet, thereby providing detailed information (eg, design information, Services such as color information, price information, vendor information, etc.) or purchasing products in the service advertisement.

On the other hand, service advertisements exposed through banner advertisements have different response rates (eg, clickthrough rate, sales rate, etc.) for each service advertisement. For the advertising service, the contents of the service advertisements among the service advertisements in the banner advertisement, which are less responsive ( Content) with another advertisement content, or replace a service advertisement having a low response rate with another service advertisement.

Therefore, conventional web designers (for example, web designers belonging to an advertising service company) in the case of replacing a service advertisement with low responsiveness among service advertisements in a banner advertisement (modifying content content) or replacing it with another service advertisement. To re-create the entire banner ad manually by inserting the content of the service ad to be replaced or the service ad content to be replaced in the banner ad, and then displaying the re-produced banner ad to the site (server). I had to deal with it.

For example, assuming that it is a banner advertisement consisting of seven service advertisements of a, b, c, d, e, and f, and to replace the service advertisement of c with another content (for example, c '), There was no choice but to recreate a banner ad with a, b, c ', d, e, f and post it on the server.

However, as described above, in the conventional method of reproducing the entire banner advertisement including the service advertisement to be replaced or replaced and uploading it to the corresponding server, there is a problem that the production work takes a lot of time and money unnecessarily. In addition, there is a fundamental problem in that real time falls.

Accordingly, the present invention is to solve the above-mentioned problems of the prior art, by monitoring and analyzing the response rate of the banner advertisement in real time, and based on the analysis result, the contents of the banner advertisement consisting of a plurality of service advertisements selectively or partially It is an object of the present invention to provide a banner advertisement system and an advertisement method thereof that can be automatically updated and exposed.

Another object of the present invention is to monitor and analyze the response rate of the banner ad and the gender and age information of the clients participating in the reaction in real time, and based on the analysis results, the content of the banner ad consisting of a plurality of service advertisements automatically or selectively The present invention provides a banner advertisement system that can be renewed and exposed, and an advertisement method thereof.

According to one aspect of the present invention for achieving the above object, there is provided a system for serving banner advertisements to a plurality of clients that can access an Internet server through a network, the system comprising: at least one provided from an advertisement service server through the network. The internet server exposing a banner advertisement including a service advertisement of the web page through its web page and transmitting the response information to the advertisement service server through the network when a response from the client to the banner advertisement is detected; The banner advertisement is generated and provided to the Internet server through the network. When the response information is received from the Internet server, the banner advertisement is accumulated as response rate information. The banner advertisement is based on an analysis result of the accumulated response rate information. Optionally or partially update the contents of This provides a banner advertisement system including an advertisement services server generating the updated banner advertisement, and transmits the generated update banner advertisement to the internet server through the network.

The present invention according to another aspect of one aspect for achieving the above object is a system for serving a banner advertisement to a plurality of clients that can access a service server through a network, the banner advertisement comprising at least one service advertisement itself Means for exposing through a web page of a; a means for accumulating each response of the client to the banner advertisement exposed on the web page as a response rate; and analyzing the accumulated response rate. And a banner advertisement generating means for generating an update banner advertisement by selectively or partially updating the content of the banner advertisement based on the basis, and a means for exposing the generated update banner advertisement through the web page. .

According to another aspect of the present invention, there is provided a method of serving a banner advertisement to a plurality of clients that can connect to a service server through a network, the banner advertisement including at least one service advertisement. Exposing through a web page of the service server, detecting whether the client responds to the banner advertisement exposed on the web page, and accumulating this as a response rate whenever a response to the banner advertisement is detected. Analyzing the cumulative response rate, selectively or partially updating the content of the banner advertisement based on the analysis result, and exposing the updated banner advertisement through a web page of the service server. It provides a banner advertising method comprising.

According to another aspect of another aspect of the present invention, there is provided a method of serving a banner advertisement to a plurality of clients connectable to a service server through a network, the banner advertisement including at least one service advertisement. Exposing through a web page of a service server, detecting whether a client responds to the banner advertisement exposed on the web page, and participating in the response whenever a response to the banner advertisement is detected. Accumulating gender and age information of a client as response rate information, analyzing the accumulated response rate information, and selectively or partially updating the contents of the banner advertisement based on the analysis result, and updating the updated banner advertisement. Exposing through a web page of the service server To provide a banner advertising method.

The above and other objects and various advantages of the present invention will become more apparent from the preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

The core technical aspect of the present invention is to manually replace the entire banner advertisement by inserting the content of the service advertisement to be replaced by the experienced web designers or the service advertisement content to be replaced in the banner advertisement when partial replacement or replacement of the banner advertisement is required. Unlike the above-described conventional method of exposing the produced and re-produced banner advertisement on the site, the response rate from the client is monitored, collected and analyzed when the banner advertisement including a plurality of service advertisements is exposed, and this analysis is performed. Based on the results, banner ads are automatically renewed (selective or partial renewal of service ads) by replacing the content of one service ad within the banner ad with another, or by replacing another service ad with another service ad. This renewed banner ad is delivered to that server in real time. Up to sikindaneun exposed, through such a technical means can easily attain the bar for the purpose of the present invention.

Here, the response rate is, for example, the clickthrough rate of each service advertisement collected when a client connected to the server to which the banner advertisement is exposed clicks on a specific service advertisement in the banner advertisement, or the client views and relates to the specific service advertisement in the banner advertisement. When a product is purchased, it may be a sale rate for each service advertisement collected or information combining a click rate and a sale rate for each service advertisement.

FIG. 1 is a block diagram of a system for providing a response rate adaptive banner advertisement service to a plurality of clients according to an embodiment of the present invention. The client group 102 includes a plurality of clients 102/1-102 / n. ), A network 104, an Internet server 106 and an advertising service server 108, etc., wherein the advertising service server 108 includes an interface block 1081 consisting of a receiving block 1081a and a transmitting block 1081b, Click rate DB 1082, sale rate DB 1083, response rate analysis block 1084, banner production block 1085, service advertisement DB 1086, and the like.

1, each of the clients 102/1-102 / n in the client group 102 is, for example, a PC system capable of connecting to the network 104 including the Internet using a dedicated line, an ADSL, a modem, or the like; Each of these clients 102/1-102 / n connects to the Internet server 106 via the network 104, and searches for information or products desired by the client, and purchase services such as products. And the like, and a service such as a banner advertisement exposed through a web page of the Internet server 106 may be provided.

Next, the Internet server 106 refers to a site of a specific company such as a portal site, a shopping mall, or the like. The Internet server 106 is a search service, a product purchase service, and the present invention for a plurality of clients connected through the network 104. It performs a function of providing a related banner advertisement service.

For example, in connection with the present invention, the internet server 106 may display a banner advertisement (or update banner advertisement) of a plurality of service advertisements (product advertisements) provided from the advertisement service server 108 via the network 104. Exposure to a web page, and when the response to each service advertisement in the banner advertisement is detected during the exposure of the banner advertisement, the response information is generated to indicate that the response of the corresponding service advertisement is transmitted to the advertisement service server 108 through the network 104. It provides functions such as sending. Here, the service advertisement may be an advertisement including a video, a still image, a text, etc. individually or in combination, and the banner advertisement includes several or several dozen service advertisements in one package form, and each service advertisement is sequentially Exposed to the displayed form.

In this case, the response of the service advertisement refers to a case where a client (that is, a service access user) clicks on a service advertisement in a banner advertisement or when an activity of purchasing a product related to a service advertisement in a banner advertisement occurs. That is, when the client clicks on the service advertisement in the banner advertisement or purchases a product related to the service advertisement in the banner advertisement, the Internet server 106 generates corresponding response information (response information corresponding to the corresponding service advertisement) and generates a network ( 104, and transmits to the advertisement service server 108.

Next, the interface block 1081 in the advertising service server 108 includes a receiving block 1081a and a transmitting block 1081b, which are received from the Internet server 106 via the network 104. When the response information (response information according to the click of a specific service advertisement or the sale of the related product) is provided, the click rate related response information is stored (cumulative) in the click rate DB 1082 as a click rate, and the sale rate related response information is sold rate. Stored in the DB (1083). To this end, the click rate DB 1082 stores the click rate for each service advertisement classified and accumulated by each service advertisement, and the sale rate DB 1083 stores the sale rate for each service advertisement classified and accumulated for each service advertisement.

Further, the transmission block 1081b in the interface block 1081 modulates the banner advertisement data or the updated banner advertisement data, which are optionally provided from the banner production block 1085 described later, into transmittable signal data to convert the network 104 into an Internet server. Provide a function such as transmitting to 106.

On the other hand, the response rate analysis block 1084 is a current banner from the click rate DB 1082 and / or the sales rate DB 1083 in units of preset response rate analysis cycles (eg, 10 minutes, 30 minutes, 1 hour, 1 day, week, etc.). Retrieve clickthrough rate and / or sell rate information for each service advertisement being advertised, analyze clickthrough rate information and / or sell rate information for each retrieved service advertisement, and the results of the analysis selectively or partially update the content of the banner advertisement. Check whether the update condition is met.

Herein, the present invention may selectively or partially update the contents of the banner advertisement by analyzing only the click rate according to the response rate analysis condition setting, or selectively or partially update the contents of the banner advertisement by analyzing only the sales rate, or change the click rate and the sales rate. Of course, the combined analysis can be set to selectively or partially update the content of the banner advertisement.

In this case, the renewal condition is, for example, assuming that the minimum number of clicks per hour is set to "200". If the number of clicks per hour of a specific service advertisement is "200" or less, the content (content) of the specific service advertisement is changed to other contents (content). It is determined that the renewal condition of replacing or replacing a specific service advertisement with another predetermined service advertisement is satisfied. Similarly, assuming, for example, that the minimum number of sales per hour is set to "50", if the number of sales per hour for related products in a particular service ad is less than "50", then replace the content (content) of the particular service ad with another content (content) or Alternatively, it is determined that the renewal condition of replacing a specific service advertisement with another predetermined service advertisement is satisfied.

Unlike the above, for example, by setting the replacement minimum clicks per hour to " 200 " and the replacement minimum clicks per hour to " 50 " ), Or to exit the service advertisement (insert another service advertisement) (when the number of clicks is 50 or less). Similarly, by setting the replacement minimum sales per hour to "50" and the replacement minimum sales per hour to "10", respectively, to replace the content for the service advertisement with other content (when the sales count is in the range of 10 to 50), or Of course, it can be set to withdraw the corresponding service advertisement (replacement with another service advertisement) (when the number of sales is 10 or less).

That is, the response rate analysis block 1084 analyzes the click rate and / or sale rate of each service advertisement currently being banner ad, checks whether the renewal condition is satisfied, and if the renewal condition is satisfied, the banner corresponding to the renewal condition is checked. Renewal control signal, the content (content) of the service advertisement satisfying the renewal conditions among the service advertisements in the ongoing banner advertisement to replace the content (content) or replace the service advertisement with another preset service advertisement. An update control signal (update command) is generated and transmitted to the banner production block 1085. For example, assuming that the banner advertisement consists of seven service advertisements of a, b, c, d, e, and f, and that the service advertisement of c corresponds to the renewal condition of the replacement or replacement, the response rate analysis block 1084 The service instruction of a, b, c, d, e, and f of the service advertisement of c means to replace or replace to generate an instruction to deliver to the banner production block 1085.

Next, the banner production block 1085 searches for the service advertisement DB 1086 in response to the update instruction provided from the response rate analysis block 1084, and withdraws the relevant service advertisement data corresponding to the update instruction. Replaces the service advertisement of c among the service advertisements of a, b, c, d, e, and f which constitute one banner advertisement using the service advertisement data. ), Or a replacement (delete the service advertisement of c and insert another service advertisement), thereby creating (creating) new renewal banner advertisement data, i.e., the service advertisement content of c is replaced or is replaced by the service advertisement of c. Update banner advertisement data inserted with the service advertisement is generated, and the generated updated banner advertisement data is transmitted to the transmission block 1081b in the interface block 1081.

To this end, the service advertisement DB 1086 stores a plurality of service advertisement information for a banner advertisement, wherein each of the service advertisements, for example, as shown in FIG. Contains advertising information. Here, the similar service advertisement refers to advertisement content produced by different designs, colors, advertisement backgrounds, advertisement atmospheres, etc., for the same product or similar products, and in some cases, text having different price discount rates of products. It may mean an advertisement content including a. In Fig. 4, M1 to Mn represent service advertisements, M1-1 to Mn-n represent similar service advertisements of service advertisement M1, and Mn-1 to Mn-n represent similar service advertisements of service advertisement Mn. .

Accordingly, the transmission block 1081b transmits the update banner advertisement data through the network 104 to the internet server 106, so that the update banner advertisement is exposed on the web page of the internet server 106.

Therefore, according to the banner advertisement system of the present embodiment, when a banner advertisement including a plurality of service advertisements is exposed, the response rate from the client is monitored, collected, and analyzed, and the content of the specific service advertisement in the banner advertisement is based on the analysis result. To automatically renew banner ads (selective or partial renewal of service ads) in real time, by replacing them with other content or by replacing certain service ads within banner ads with other service ads, and uploading the updated banner ads to the server. By exposing, it is possible to drastically reduce the time required for partial renewal (or change) of banner ads, and users who change or replace the contents of banner ads in real time by reflecting the client's response rate to each service advertisement in real time. Revenue by implementing responsive banner ads Maximization of advertisement effect for increase etc. can be realized.

Meanwhile, the embodiment of the present invention has been described as providing a search service, a product purchase service, a banner advertisement service related to the present invention, etc. to a client (wired client) accessing an Internet server through a network (wired network). For convenience of description, the present invention is presented by way of example only, and the present invention is not necessarily limited thereto. For example, a wireless network (eg, a wireless communication network including a base station and a base station controller, a mobile communication switch and a WAP gateway, etc.) Search services, product purchase services, and banners related to the present invention to wireless clients (e.g., PCS, cellular phones, PDAs, IMT-2000 terminals, DMB phones, PMPs (portable multimedia players), etc.) connected to and via a wired network. Of course, it can provide an advertising service.

On the other hand, the embodiment of the present invention has been described as generating only the response information corresponding to the response to the service advertisement in the banner advertisement to transmit to the advertising service server, the present invention is not necessarily limited to this, banner When a response to the service advertisement in the advertisement occurs, the user information (gender, age information, etc.) of the client participating in the response may be withdrawn from the member DB (not shown) and transmitted along with the response information to the advertisement service server. In this case, the client participating in the response should be logged in as a subscriber member of the Internet server.

In this case, the advertisement service server side may implement the banner update to replace or replace the service advertisement corresponding to the renewal condition by reflecting the response rate and user information such as gender and age.

Next, a process of providing a response rate adaptive banner advertisement service to clients using the banner advertisement system of the present invention having the above-described configuration will be described.

2 is a flowchart illustrating a process of providing a response rate adaptive banner advertisement service to a plurality of clients according to an embodiment of the present invention.

Referring to FIG. 2, a banner advertisement, ie, a plurality of service advertisements, generated by an advertisement service server 108 and transmitted to an Internet server 106 through a network 104, is transmitted (or generated) by an advertisement service server 108. Banner advertising services are provided that are exposed in sequential display form (step 204).

At this point, the client may click on any service advertisement in the banner advertisement that is exposed as its will or need, and if any service advertisement is clicked (step 204), in response to the click (client response) The internet server 106 provides detailed information about the corresponding service advertisement, such as design information, color information, price information, sales information, and the like.

In response, when the client clicks on any service advertisement in the banner advertisement, the Internet server 106 simultaneously generates reaction information (response information corresponding to the service advertisement clicked on by the client), and the response information generated in this manner is generated. Is transmitted to the advertising service server 108 side via the network 104 (step 206).

As a result, the received response information is accumulated and stored as the click rate information for the corresponding service advertisement in the click rate DB 1082 on the advertisement service server 108 (step 208). That is, according to the present invention, each time a client accesses a web page of the Internet server 106 and clicks on a service advertisement in a banner advertisement, corresponding response information is generated, and then the advertisement service server 108 is transmitted through the network 104. ) Is accumulated as click-through information of the corresponding service advertisement.

Meanwhile, in the response rate analysis block 1084 of the advertisement service server 108, each service is provided from the click rate DB 1082 in units of preset response rate analysis cycles (eg, 10 minutes, 30 minutes, 1 hour, 1 day, 1 week, etc.). The click rate information for each advertisement is retrieved, and the click rate information for each service advertisement is extracted to check whether the content of the banner advertisement is selectively or partially updated to meet the renewal conditions (steps 212 and 214). For example, assuming that the response rate analysis period is set to 1 hour, the replacement minimum clicks per hour are set to "200", and the replacement minimum clicks per hour are set to "50", respectively, the response rate analysis block 1084 is performed for 1 hour. It is determined for each service advertisement whether or not the number of clicks is equal to or greater than "200", "200 to 50", or "50" or less to satisfy the renewal condition (step 214).

If it is determined in the step 214 that a service advertisement corresponding to the update condition exists, the response rate analysis block 1084 indicates that the service advertisement is changed to a replacement condition (change the content of the corresponding service advertisement to another content). It is checked whether or not corresponding to the corresponding conditions or replacement conditions (removing the corresponding service advertisement from the banner advertisement and inserting another service advertisement into the banner advertisement) (steps 216 and 218).

If the result of the check in step 216 determines that the corresponding service advertisement satisfying the update condition corresponds to the replacement condition, for example, the number of clicks in the last hour is between "200 and 50", the response rate analysis block 1084 An update command (update control signal) for replacing content of the corresponding service advertisement is generated and transmitted to the banner production block 1085.

As a result, in the banner production block 1085, in response to the update instruction provided from the response rate analysis block 1084, the content of the corresponding service advertisement is replaced with another content, for example, the service advertisement to be renewed in the banner advertisement is illustrated in FIG. 4. Assuming that M1 (service advertisement) in the content of M1 by replacing (changing) the content of any one of M1-1 to M1-n (similar service advertisement of M1) to create (produce) a renewal banner advertisement (step) 220, the updated banner advertisement data generated in this way is transmitted to the Internet server 106 side via the transmission block 1081b (step 224). Here, the selection of a similar service advertisement to replace M1 may be performed according to a predetermined replacement order or randomly.

Thus, on the web page of the Internet server 106, an update banner advertisement in which one or more of the service advertisements included in the banner advertisement is selectively / partially changed (replaced) will be exposed (step 226), and the Internet server 106 ) Clients will see an update banner ad.

Next, if the check in step 218 determines that the service advertisement that satisfies the renewal condition corresponds to the replacement condition, for example, the number of clicks in the last hour is less than or equal to "50", the response rate analysis block 1084 determines that An update instruction (update control signal) for content replacement of the service advertisement is generated and delivered to the banner production block 1085.

As a result, the banner production block 1085 deletes the service advertisement from the banner advertisement in response to the update instruction provided from the response rate analysis block 1084, and inserts (replaces) another service advertisement at the position or any position. An update banner advertisement is generated (produced) (step 222), and the updated banner advertisement data thus generated is transmitted to the internet server 106 side via the transmission block 1081b (step 224). Here, the service advertisement newly inserted into the banner advertisement through the replacement may be inserted or randomly inserted according to the preset replacement order.

Thus, on the web page of the Internet server 106, an update banner advertisement in which any one or more of the service advertisements included in the banner advertisement or more than one service advertisement is changed (replaced) to another service advertisement will be exposed (step 226). Clients connecting to 106 will see the renewal banner advertisement.

That is, according to an exemplary embodiment of the present invention, when a banner advertisement including a plurality of service advertisements is exposed, the response rate from the client is monitored, collected, and analyzed, and the content of the specific service advertisement in the banner advertisement is analyzed based on the analysis result. Automatically renew banner ads (selective or partial renewal of service ads) in real time, by replacing them with other content or by replacing certain service ads within banner ads with other service ads, and uploading the updated banner ads to the server. It is possible to realize a banner advertisement in a way that can be achieved, thereby significantly reducing the time required for partial renewal (or change) of the banner ad, and also reflects the response rate of the client to each service advertisement in real time. User response to change or replace partial contents in real time It can be implemented in chakhyeong banner ads.

Meanwhile, the embodiment of the present invention described with reference to FIG. 2 has been described as using a click rate as a response rate for updating banner advertisements (selective / partial update of service advertisements). The present invention is provided by way of example only, and the present invention is not necessarily limited thereto. Of course, as described in the description with reference to FIG. 1, the reaction rate or the combination of the click rate and the click rate may be used.

In addition, as already described in the description with reference to FIG. 1, the client may be a wireless client that may be connected to a wired client as well as a wireless communication network. The client may update information about a banner advertisement as well as gender and age. Of course, the user information of can be used together.

On the other hand, according to an embodiment of the present invention, the Internet server providing a banner advertisement exposure service and an advertisement service server for generating (creating) a banner advertisement or a renewed banner advertisement are separately configured to mutually interface (reaction rate, banner advertisement) through a network. Or an update banner advertisement), the present invention is not necessarily limited thereto, and as an example, as illustrated in FIG. 3, this includes one server system (banner production function banner advertisement exposure function). Internet server system) may be implemented to be executed in the Internet server system, and this method may be very useful in a site such as a shopping mall.

3 is a block diagram of a system for providing a response rate adaptive banner advertisement service to a plurality of clients according to another embodiment of the present invention.

Referring to FIG. 3, the server system includes a client group 302, a network 304, and an internet server 306 of a plurality of clients 302/1-302 / n, where the client group 302 And the network 304 are substantially the same in terms of their functions, etc., with the corresponding client group 102 and network 104 shown in FIG. 1 described above, so as to avoid unnecessary duplication for the sake of brevity of the specification. Detailed descriptions thereof will be omitted.

Next, the Internet server 306 means a site such as, for example, a shopping mall. The Internet server 306, unlike the Internet server 106 shown in FIG. 1, is not only a banner advertisement exposure service, but also a banner advertisement. It is configured to include a function of producing (or renewing banner advertisement).

To this end, the Internet server 306 is a web page 3051, response rate detection block 3062, clickthrough rate DB 3063, sales rate DB 3064, response rate analysis block 3065, banner production block 3066 and service advertisement DB 3067 and the like.

In Fig. 3, the web page 3031 refers to a web screen provided to the client when the client connects to the Internet server 306, which includes a plurality of service advertisements provided according to the present invention. A banner ad is exposed (displayed).

Next, the response rate detection block 3062 detects whether the client clicks on any service advertisement (or purchase of a product associated with any service advertisement) while being exposed on the web page 3031, and then clicks (product When a purchase) is detected, response information (click response information or sales response information) indicating a response of the corresponding service advertisement is generated, and the click rate or sales rate information of the corresponding service advertisement is displayed in the click rate DB 3063 or the sales rate DB 3064. Accumulate.

Here, each of the click rate DB 3063, the sale rate DB 3064, the response rate analysis block 3065, the banner production block 3066, and the service advertisement DB 3067 may be a click rate DB 1082 and a sale rate DB shown in FIG. 1. 1083, response rate analysis block 1084, banner production block 1085, and service advertisement DB 1086, respectively, wherein the functions of each of the components are the same as those of the corresponding components shown in FIG. Since it is substantially the same, the detailed description is omitted here in order to avoid unnecessary overlapping for the sake of brevity of the specification.

Therefore, the server system of the present embodiment, which provides both the above-described configuration, that is, the banner advertisement exposure function and the banner advertisement production function (or the renewal banner advertisement production function), has the server system (Internet server and advertisement service) shown in FIG. It is a matter of course that the results (effects) are substantially the same as those obtained in a system in which the server is configured separately.

In the foregoing description, the present invention has been described with reference to preferred embodiments, but the present invention is not necessarily limited thereto. Those skilled in the art will appreciate that the present invention may be modified without departing from the spirit of the present invention. It will be readily appreciated that branch substitutions, modifications and variations are possible.

As described above, according to the present invention, when a partial replacement or replacement of a banner advertisement is required, skilled web designers manually insert the entire banner advertisement by inserting the contents of the service advertisement to be replaced or the service advertisement contents to be replaced in the banner advertisement. Unlike the above-described conventional method of reproducing and displaying the reconstructed banner advertisement on the site, the response rate from the client is monitored, collected and analyzed when a banner advertisement including a plurality of service advertisements is exposed. Based on the results of the analysis, banner ads are automatically renewed (selective or partial renewal of service ads) by replacing the content of one service ad within the banner ad with another, or by replacing another service ad with another service ad. , This renewed banner ad By real-time uploading to the web site, the time required for partial renewal (or change) of the banner ad can be greatly reduced, and the content of the banner ad can be changed in real time by reflecting the response rate of the client to each service ad in real time. By implementing a user-responsive banner advertisement that replaces the user, it is possible to maximize the effect of advertisement for increasing sales.

Claims (20)

A system for serving banner advertisements to a plurality of clients that can connect to an Internet server through a network. The banner advertisement including at least one service advertisement provided from an advertisement service server through the network is exposed through its web page, and when the client's response to the banner advertisement is detected, the response information is transmitted through the network. The internet server for transmitting to the advertisement service server; The banner advertisement is generated and provided to the Internet server through the network. When the response information is received from the Internet server, the banner advertisement is accumulated as response rate information. The banner advertisement is based on an analysis result of the accumulated response rate information. The advertisement service server for generating an update banner advertisement by selectively or partially updating the contents of the message and transmitting the generated update banner advertisement to the internet server through the network. Banner advertising system comprising a. The method of claim 1, The response information may further include gender and age information of a client participating in the response. The method of claim 1, The response rate information is any one of click rate information, sale rate information and the combined information of click rate and sale rate banner advertising system. The method according to any one of claims 1 to 3, The renewal of the banner advertisement is a banner advertisement system, characterized in that the automatic replacement of the content of a specific service advertisement in the banner advertisement with another content. The method according to any one of claims 1 to 3, The renewal of the banner advertisement is a banner advertisement system, characterized in that the automatic replacement of one of the service advertisement in the banner advertisement with another service advertisement. A system for serving banner advertisements to a plurality of clients that can access a service server through a network, Means for exposing a banner ad including at least one service ad through its web page; Means for accumulating as a response rate each time a client's response to the banner ad exposed on the web page is detected; Banner advertisement generating means for analyzing the accumulated response rate and generating an updated banner advertisement by selectively or partially updating the contents of the banner advertisement based on the analysis result; Means for exposing the generated renewal banner advertisement through the web page Banner advertising system comprising a. The method of claim 6, The response rate, banner advertising system characterized in that it further comprises gender and age information of the client participating in the response. The method of claim 6, The response rate is any one of a click rate, a sale rate, and a combination of a click rate and a sale rate. The method according to any one of claims 6 to 8, The renewal of the banner advertisement is a banner advertisement system, characterized in that the automatic replacement of the content of a specific service advertisement in the banner advertisement with another content. The method according to any one of claims 6 to 8, The renewal of the banner advertisement is a banner advertisement system, characterized in that the automatic replacement of one of the service advertisement in the banner advertisement with another service advertisement. As a method of serving banner advertisements to a plurality of clients that can connect to a service server through a network, Exposing a banner advertisement including at least one service advertisement through a web page of the service server; Detecting whether the clients respond to the banner advertisement exposed on the web page; Accumulating this as a response rate whenever a response to the banner advertisement is detected; Analyzing the accumulated response rate and selectively or partially updating the content of the banner advertisement based on the analysis result; Exposing the updated banner advertisement through a web page of the service server. Banner advertising method comprising a. The method of claim 11, The updating process may include selectively or partially updating the content of the banner advertisement when the analysis result of the accumulated response rate satisfies a preset update condition. The method of claim 11, The response rate is any one of a click rate, a sale rate, and a combination of a click rate and a sale rate. The method according to any one of claims 11 to 13, The renewal of the banner advertisement is a banner advertisement method characterized in that the automatic replacement of the content of a specific service advertisement in the banner advertisement with another content. The method according to any one of claims 11 to 13, The updating of the banner advertisement is a banner advertisement method characterized in that the automatic replacement of any one of the service advertisement in the banner advertisement with another service advertisement. As a method of serving banner advertisements to a plurality of clients that can connect to a service server through a network, Exposing a banner advertisement including at least one service advertisement through a web page of the service server; Detecting whether the clients respond to the banner advertisement exposed on the web page; Accumulating, as response rate information, gender and age information of a client participating in the response whenever a response to the banner advertisement is detected; Analyzing the accumulated response rate information and selectively or partially updating the content of the banner advertisement based on the analysis result; Exposing the updated banner advertisement through a web page of the service server. Banner advertising method comprising a. The method of claim 16, The updating process may include selectively or partially updating the content of the banner advertisement when the analysis result of the accumulated response rate satisfies a preset update condition. The method of claim 16, The response rate is any one of a click rate, a sale rate, and a combination of a click rate and a sale rate. The method according to any one of claims 16 to 18, The renewal of the banner advertisement is a banner advertisement method characterized in that the automatic replacement of the content of a specific service advertisement in the banner advertisement with another content. The method according to any one of claims 16 to 18, The updating of the banner advertisement is a banner advertisement method characterized in that the automatic replacement of any one of the service advertisement in the banner advertisement with another service advertisement.

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