JPS6395782A - Time table preparing system for commercial for broadcasting - Google Patents

Abstract

PURPOSE:To obtain rapidly a new time table even when the change, etc., of a broadcasting program are executed by preparing a commercial table with a computer processing. CONSTITUTION:When a distributed side computer 3 prepares a commercial time table, the computer requests to transmitting host computers 1 and 2 of information which comes to be a base. The host computer 1 transmits a broadcasting program table in one week of a preparation object, and the host computer 2 transmits respective pieces of information such as the broadcasting date, the broadcasting necessary time, the broadcasting time, and the program rating of the commercial requested from the advertiser. The distributed side computer 3 stores respective pieces of information into magnetic disk memory devices 4 and 5. Next, the distributed side computer 3 edits the stored information and prepares a commercial time table 7.

Description

[Detailed Description of the Invention] [Object of the Invention] (Industrial Application Field) The present invention relates to a timetable creation system for broadcast commercials used in television and radio broadcasting stations, advertising companies, and the like.

(Prior art) Commercials for products, etc., are broadcast on television or radio by an advertising company that receives a request from a client and sets the broadcast date and time as appropriate. When setting the broadcast date, etc. of a requested commercial, conventionally, the broadcast program list that is notified by the broadcasting station either by selection or at a predetermined monthly period, includes the broadcast date of the commercial, the required broadcast time, and At the time of broadcasting the commercial, each piece of information about the audience rating of the broadcast program was entered by hand, and this was used as a timetable for broadcasting commercials in a predetermined period for the purpose of monitoring commercials.

(Excuse or problem to be solved) However, if the timetable for broadcast commercials was created manually as described above, for example, if the broadcast program suddenly changed, the commercial timetable could be changed. There was a problem that many problems occurred, such as not being able to complete the project in time. Furthermore, when it is necessary to create commercial timetables for each broadcasting station and each advertising agency, there is a problem in that a huge amount of effort is required to create the timetables.

SUMMARY OF THE INVENTION An object of the present invention is to provide a broadcast commercial timetable creation device that can eliminate the above-mentioned problems and easily and quickly create a broadcast commercial timetable.

[The Bottom of the Invention] (Means for Solving the Problems) The present invention provides a first broadcast program that transmits information such as the name of a broadcast program, its audience rating, the broadcast date of a commercial, and the required broadcast time.
computer and record the broadcast program list for a specified period.
broadcasting in which each of the above-mentioned information is received from the first computer, and information on the broadcasting date of the commercial, the required broadcasting time, and the audience rating of the broadcasting program is added to the broadcasting program guide for each broadcasting program. This system includes a second computer for creating a timetable for commercials for broadcasting, and a printer for printing the timetable created by the second computer.

(Function) By using the above-mentioned groove bottom system, a commercial table can be automatically created simply and quickly using computer logic.

(Example) Hereinafter, the present invention will be described in detail based on an illustrative example.

FIG. 1 is a block diagram showing one embodiment of the present invention.
2 is a host computer installed in a television or radio broadcasting station, and transmits, for example, weekly broadcast program schedules; 2 is installed in an advertising company, and is used to monitor the broadcast dates and broadcasts of commercials requested by advertising clients; The required time, the broadcast time of the commercial, and its audience rating [for example, by a certain demographic group surveyed in the previous week (teens, 2
0s.

A disaster for those in their 30s and 40s! ! A host computer 3 is installed in a broadcasting station or an advertising company, and transmits the information of up to 4 children, and the host computer 1,
A distributed computer creates a commercial timetable based on information sent from host computers 2, 4 and 5 are magnetic disk memory devices that store information received from host computers 1 and 2, and 6 is created by distributed computer 3. A color printer is used to print commercial timetables.

At the bottom of the above, when the distributed computer 3 creates the commercial timetable, it requests the host computer 1.2 to send the information that is the basis of the commercial timetable.

Then, in response to this request, the host computer 1 transmits the broadcast program schedule for the week to be created, and the other host computer 2 transmits the broadcast date and duration of the commercial requested by the advertisement client. , as well as the broadcast time and audience rating of the commercial.

When the distributed computer 3 receives each of these pieces of information,
Information received from the host computer 1 is stored in the magnetic disk memory device 4, and information received from the other computer 2 is stored in the magnetic disk memory device 5.

Next, the distributed computer 3 edits the information stored in the memory device 4.5 to create, for example, a commercial time table 7 as shown in FIG. Then, the information of this timetable 7 is outputted to the color printer 6 and printed as a commercial timetable.

Here, in Figure 2, "△BTVJ" indicated by symbol A is the call sign of the broadcasting station, "1NTVJ" indicated by symbol B is the name of the broadcasting station, and "Tokyo area" indicated by symbol C is the name of the broadcasting area. , "February 1985" in the note @D is the edition date of the timetable, "Tokyo Advertising Company" in the symbol E is the name of the advertising company,
MF is the day corresponding to Monday to Sunday, and symbol G is weekday.

The symbol H is the program name, and the symbol ■ is a line that indicates the duration of the commercial broadcast.There are three types of lines (for example, - is 15 seconds, -- is 30 seconds,
. . . (Others) indicates the required broadcast time. Furthermore, the symbol J represents the broadcast date of the commercial, and the symbol J represents the audience rating of the program on which the commercial is broadcast (for example, the audience rating up to the previous week).

In such a timetable 7, program names are printed in blue, and commercial broadcast dates and audience ratings are printed in black, for example.

Therefore, by setting the color of other printed parts (such as the line indicating the broadcasting time of a commercial) to an appropriate color, the broadcasting status of a commercial can be instantly read, which is extremely convenient for management. Become something. Roughly speaking, since this timetable 7 is automatically created by the processing of the distributed computer 3, even if there is a change in the broadcast program, a new timetable can be created immediately.
Furthermore, even if it is necessary to create a program for each broadcasting station or for each advertising request, the creation process is extremely simple and quick.

Although FIG. 2 shows an example of a weekly timetable, the time table is not limited to this. Further, although the computers 1, 2.3 are assumed to be installed at different locations, they may be installed at the same location. In this case, the host computers 1 and 2 can be shared and configured with one computer. Generally, the timetable is printed in color, white, /
It may be printed in black.

[Effects of the Invention] As is clear from the above description, according to the present invention, the commercial table is created by computer processing, which greatly simplifies the work of creating the commercial table, and also reduces the need to change broadcast programs. Therefore, a new timetable can be quickly obtained even if the commercial broadcasting situation is changed, and a constant effective effect can be obtained in managing the commercial broadcasting situation.

[Brief explanation of the drawing]

FIG. 1 is a block diagram showing one embodiment of the present invention, and FIG. 2 is a diagram showing an example of a time table created in the 19th implementation. 1.2... Host 1 - computer, 3... Distributed side computer, 4.5... Magnetic disk memory attachment, 6... Color printer, 7... Commercial time table. Agent Patent Attorney Book 1) Takashi Diagram 1

Claims (2)

[Claims] (1) A first computer that transmits information such as the name of a broadcast program, its audience rating, the broadcast date of a commercial, and the required broadcast time; A second method receives each piece of information, and creates a timetable for broadcasting commercials in which the broadcasting date of the commercial, the required broadcasting time, and the audience rating of the broadcasting program are added to the broadcasting program guide for each broadcasting program. A broadcast commercial timetable creation system comprising a computer and a printer that prints the timetable created by the second computer. (2) The printer is configured as a color printer, and prints the name of the broadcast program, its audience rating, the broadcast date of the commercial, and the duration of the broadcast in different colors, respectively. The system for creating timetables for commercials for broadcasting.