JPH03179945A - Automatic generating system for time table for spot cm - Google Patents

Abstract

PURPOSE:To easily and quickly generate a beautiful time table for CM by editing a print image for a program table based on time data representing every kind of information with respect to spot CM and program frame information with respect to the frame shape of the program table targeted to be printed, and printing it on the program table. CONSTITUTION:A host computer 11 transmits every kind of information with respect to a date and a time when the CM spot is broadcasted and the spot CM to be broadcasted. The time data reception processing part 21 of a distributed side computer 12 sets priority at every reception, and also, stores the time data in a time data storage part 31. A print edit processing part 22 generates the print image from the time data with high priority based on the time data stored in the storage part 31 and the program frame information stored in a program frame information storage part 32, and stores it in a print image storage part 33. A distribution managing part 23 stores the print image in a managing print image storage part 34 in sequence of output priority from the storage part 33, and an output processing part 24 prints a stored print image on a prescribed program table by using a color printer 14.

Description

Detailed Description of the Invention [Objective of the Invention] (Industrial Field of Application) The present invention is an automatic time table for spot commercials that creates timetables for broadcast spot commercials used in television, radio broadcasting stations, etc. Regarding the creation system.

(Prior Art) Generally, a request to broadcast a spot CM to a television or radio broadcasting station is made by an advertising agency that receives a request from a customer. When a broadcast station receives a broadcast request from an advertising agency, it broadcasts its own spot C according to the request.
An M timetable (a program guide with information about commercial broadcasts) is being created. The created spot CM timetable is used as a document for explaining the spot CM broadcast schedule and related data to customers in an easy-to-understand manner.

Conventionally, as a method for creating a spot CM timetable, the broadcast date, broadcast time, and estimated broadcast time are displayed at a predetermined position (1st time of the week) in the broadcast program guide of the local station indicating the CM broadcast schedule according to the content of the broadcast request. Audience ratings, etc. were recorded by hand.

Another method is to use a device that automatically creates a timetable for spot commercials;
Not only information (letters, etc.) related to M, but also the program guide itself, including program names, etc., are printed using a kanji serial printer (dot printer).

(Problems to be Solved by the Invention) However, the method for creating a spot CM timetable as described above has the following problems. That is, in the handwritten spot CM creation method, for example, when a broadcast program suddenly changes, the spot CM timetable may not be changed in time to match the program change. Furthermore, when it is necessary to create a spot CM timetable for each customer, a huge amount of effort is required.

Furthermore, even when using a conventional device that automatically creates timetables for spot commercials, the program guide itself, which includes not only characters related to commercial broadcasts but also program names, is printed using a kanji serial printer. needed a lot of time.

Furthermore, since the program guide itself was printed using a dot printer, it was not possible to create an attractive spot CM timetable (program guide) that included program guides with PR-effective illustrations and photographs.

The present invention has been made in view of the above-mentioned points, and an object of the present invention is to provide an automatic spot CM timetable creation system that can easily and quickly create an aesthetically pleasing CM timetable. purpose.

[Configuration of the Invention (Means for Solving the Problem) The present invention provides time data indicating the date and time of broadcasting a spot CM, various information regarding the spot CM to be broadcast, and a frame of a program guide to be printed. The print image for the program guide is edited based on program frame information regarding the shape, and the edited print image is printed on the program guide.

(Function) In the spot CM timetable automatic creation system configured as described above, program frame information indicating the frame position of the program guide to be printed is held in advance, and based on this program frame information, A print image required as a spot CM timetable is edited from the time data and printed. That is, since only those related to spot CMs are actually printed in a program guide that has been created in advance, so much printing time is not required.

(Example) Hereinafter, an example of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing the configuration of a spot CM timetable automatic creation system according to the same embodiment. 1st
In the figure, the host computer 11 is a spot CM
This is to transmit time point data indicating the date and time of the broadcast and various information regarding the spot commercial to be broadcast. A distributed computer 12 is connected to the host computer 1, which generates print images for the program guide, controls printing, and the like. Connected to the distributed computer 12 is a magnetic disk device 13 that holds program frame information of a program guide to be printed, time data from the host computer 1, edited print image data, and the like. The distributed computer 12 also includes a color printer 4 that prints the program guide to be printed.
is connected.

FIG. 2 is a block diagram showing in detail the configurations of the distributed computer 2 and the magnetic disk device 13. As shown in FIG. 2, the distributed computer 12 includes a point-in-time data reception processing unit 21 that receives point-in-time data from the host computer 11, a print editing processing unit 22 that edits and generates print images, and outputs the print images. A distribution management processing section 23 that performs management and an output processing section 24 that performs printing control of the color printer 14 are provided. The magnetic disk device 14 also includes a point-in-time data reception storage section 31 that stores point-in-time data, a program slot information storage section 32 regarding a program guide to be printed, a print image storage section 33 that stores print images, and a distribution management processing section. A managed print image storage section 34 for storing managed print images is provided at 23 .

Next, the operation of this embodiment will be explained.

First, time point data is transmitted from the host computer 11 installed at a broadcasting station such as television or radio to the distributed computer 12. The point-in-time data includes various information regarding spot commercials requested by customers. Here, the date and time when the spot commercial will be broadcast,
Expected audience ratings for up to 4 layers at the same time (described later),
Broadcast format (SB: S tatlon B re
ak/ P T :P articipatlon)
, information indicating the required broadcast time is included. Note that SB in the broadcast format indicates that the program is broadcast between two programs, and PT indicates that the program is broadcast within one program time slot.

The point-in-time data sent from the host computer II is
It is constantly received by the point-in-time data reception processing unit 21 of the distributed computer 12. In the distributed computer 12,
Processing is performed on the received point-in-time data using a trickle-down method. The point-in-time data reception processing section 21 sets a priority indicating the priority order in print image editing processing and print output processing for each received point-in-time data, and stores the point-in-time data in the point-in-time data storage section 3t. The priority setting method is to specify the priority for each point of time data from a terminal device (not shown) connected to the distributed computer 12. Note that information indicating the priority may be added in advance to the point-in-time data transmitted from the host computer 11. In this case, priority setting in the point-in-time data reception processing section 21 is unnecessary. When the point-in-time data is stored by each point-in-time data reception processing section 21, the print editing processing section 22 stores the point-in-time data stored in the point-in-time data storage section 31 and the program frame information stored in the program frame information storage section 32. Load. The program frame information stored in the program frame information storage unit 32 indicates the start and end positions of each program frame in the program guide to be printed by the color printer 4. For example, if there is one broadcast program guide for each month,
Program slot information for each program guide for several months is stored in advance. In addition, the program guide to be printed has pre-printed information necessary for the program guide, such as the program frame indicating the program time, the time indicated by this program frame, and the program name, as well as pictures, photographs, etc. It may also be included.

The print editing processing unit 22 creates a print image based on the time data and program slot information, and stores it in the print image storage unit 33. At this time, the print editing processing unit 22 sequentially edits the print image starting from the time point data with the highest priority. The distribution management section 23 manages print images from among the print images stored in the print image storage section 38 in, for example, three levels of output priority order.
4 and create a queue table. Output processing section 2
4 prints the print image stored in the management print image storage section 34 on a predetermined program guide using the color printer 14. Note that each processing unit 2 of the distributed computer 12
1 to 24 are usually capable of simultaneous and parallel operations, and regarding data sent from the host computer 11,
Sequential processing can be performed.

Here, an example of a program guide (spot CM timetable) to be printed will be explained with reference to FIG.

First, FIG. 3 shows the overall structure of a program guide to be printed. For the program guide, see program schedule column 4.
1. A memo writing field 42 and a supplementary information writing field 43 are provided. In the program schedule column 41, the charge rank (A, B, special B, C) of the time slot, the program name for each day of the week, the start time, etc. are printed in advance. Note that in FIG. 3, program names and start times of each program are omitted. In the memo field 42, information regarding spot CMs that cannot be printed in the program schedule field 41 is printed. In the supplementary information entry column 43, various types of information (for customers, etc.) regarding the spot CM are printed for a plurality of items.

When the print editing processing unit 22 reads the time data and program slot information, it generates a print image for the program guide based on the time data and program slot information.

That is, a print image is generated by editing characters and the like indicating various information indicated by the time data so as to be printed at a predetermined position specified by the program slot information.

Specifically, the program slot information is referenced from the information indicating the date 1 time in the time data to set which position in the program guide should be printed. The printed content includes the broadcast date (number of broadcasts), expected audience rating, and broadcast format (SB, PT) according to the content of the point-in-time data.
). Partially enlarged views of the program schedule (spot 1 CM time table) on which various information is printed are shown in Figures 4 and 5. Figure 4 shows the program schedule column 41
FIG. 3 is a partially enlarged view showing an example of printing. In the same figure, a is
This indicates the date of publication of the spot commercial. r5/1
4J indicates that the commercial will be broadcast on May 14th. If there are multiple dates with the same date, this indicates that the broadcast will be performed that number of times. In the figure, spot C
This shows the expected audience rating of M. The expected viewership rating uses the latest viewership rating (for example, the viewership rating until last week) obtained at this time by viewers classified into up to four strata (for example, by age group, by occupation). Also, C in the figure
is a display regarding the broadcast format (SB, PT). Here, the number of seconds for publication is indicated by the line type, and SB is indicated by whether it is a diagonal line or a horizontal line.

It shows PT. For example, regarding the number of seconds for posting,
A straight line indicates 15 seconds, a wavy line indicates 30 seconds, and a broken line indicates other seconds. Also, the diagonal line is PT.

The horizontal line indicates SB. The print editing processing unit 22 prints such various information regarding the CM spot within two frames of the designated program.
Edit the print image. At this time, if there is no space to print in the program frame of the program guide, annotation characters (for example, "note") as shown in d in the figure are printed within the program frame, and the specific content is written in the memo field 42. print. Multiple types of annotation characters may be used as necessary.

Furthermore, a broken line e shown in FIG. 5 indicates an emergency program slot. That is, when an emergency program that differs from the original program schedule is created, the program frame of this program is printed. Various information (text, etc.) regarding spot commercials are also available.
Printing is performed in accordance with this emergency program frame.

Further, the output processing unit 24 causes the color printer 14 to perform printing by changing the colors used for printing according to the various information described above. For example, the publication date a of the spot commercial, the expected audience rating b1, the contents of the memo field 42, and the contents of the supplementary explanation field 43 are printed in black, the broadcast format (various lines) C is printed in red, and the emergency program is printed in blue. Print the line indicating frame e 3.

Note that when a plurality of color printers 14 are used, the output processing in the output processing section 24 is performed in parallel according to the same number of color printers.

In this way, point-in-time data is received from the host computer 11, a print image for the program guide to be printed is edited based on this point-in-time data, and this print image is automatically printed by the color printer 14. By doing this, a spot CM timetable is created, so much effort is not required. Therefore, even if the program schedule differs from month to month, the print image is edited according to the program slot information and the spot CM timetable is created, so this can be easily handled.

Furthermore, the information to be actually printed (characters, etc.) is placed at spot C.
Since the program is only about M, it is possible to create a timetable for spot commercials that is visually very beautiful by making the program guide to be printed nice-looking with pictures, photographs, etc. be. Also, spot C
4. Since various information regarding M is printed in different colors, the broadcast status of spot commercials can be instantly read, making it extremely convenient for management.

Furthermore, the print editing processing unit 22 creates a print image of the frame line of the program guide based on the program frame information (stores in the print image storage unit 33), and prints only the frame line, thereby producing the print result. can be used as a draft when creating a program guide for pre-printing.

[Effects of the Invention] As described above, according to the present invention, it is possible to easily and quickly create an aesthetically beautiful CM time table.

[Brief explanation of drawings]

FIG. 1 is a block diagram showing the configuration of an automatic spot CM timetable creation system according to an embodiment of the present invention;
FIG. 2 is a block diagram showing the configuration of the distributed side computer and magnetic disk device in the same embodiment, FIG. The figure and FIG. 5 are partially enlarged views of FIG. 3. DESCRIPTION OF SYMBOLS 11... Host computer, 12... Distributed side computer, 13... Magnetic disk device, 14... Color printer, 21... Point-of-time data reception processing unit, 22
...Print editing processing unit, 23...Distribution management processing unit, 24...Output processing unit, 31...Time data storage unit, 82...Program slot information storage unit, 33...Print image Storage section, 34... Management print image storage section.

Claims (2)

[Claims] (1) A transmitting means for transmitting time data indicating various information including the date and time of broadcasting a spot CM, expected audience rating, broadcast format, and required broadcast time regarding the spot CM to be broadcast; and a program guide to be printed. program frame information holding means for holding program frame information regarding a frame shape; and a program frame information holding means for receiving time point data transmitted by the transmitting means, and receiving the received time point data and the program frame held in the program frame information holding means. A time for spot CM characterized by comprising: editing means for editing a print image for the program guide based on information; and printing means for printing the print image edited by the editing means on the program guide. Automatic table creation system. (2) The printing means prints the various pieces of information using colors corresponding to the various pieces of information including the date, time, expected audience rating, broadcasting format, and broadcasting time of the point-in-time data transmitted from the transmitting means. 2. The automatic spot CM timetable creation system according to claim 1, wherein an image is printed on the program guide.