JP2022047117A - System, device, method, and program for mediating transactions - Google Patents

Abstract

To provide a system, device, method and program for mediating transactions, which offer reduced sponsorship costs and make it easier for small to medium-sized enterprises to become sponsors.SOLUTION: A time frame for broadcasting commercials is divided before being provided to clients, and the divided time frame for broadcasting commercials are packaged after transactions before being provided to a broadcasting station.SELECTED DRAWING: Figure 1

Description

The present invention relates to a transaction mediation system, a transaction mediation device, a transaction mediation method, and a transaction mediation program that mediate transactions in a commercial (hereinafter referred to as “CM”) broadcast time frame such as a broadcast program.

Broadcasting stations use the income from CM broadcasting as a large source of income, and by contract with a CM client for each program (hereinafter referred to as "sponsor") or a contract with a spot-like CM sponsor, monthly or program by program. We have a sponsorship contract.

Normally, when a program sponsor is used, a contract is made according to the sponsor fee within the broadcast time of the program, or a contract is made based on the total time of the CM broadcast on the program at the time of the contract.

As such a CM contract, for example, Patent Document 1 discloses a transaction in which an application for transfer of a CM broadcast time frame to be transferred is made from the CM broadcast time frame information browsed by the CM broadcast time frame information viewing means. There is.

JP-A-2002-133158

However, since the CM broadcasting time frame trades the CM broadcasting time frame provided by the broadcasting station as it is, the sponsoring cost is high to sponsor the program, and it is very difficult for small and medium-sized enterprises to sponsor.

The present invention has been made based on the above circumstances, and the purpose thereof is that the sponsor cost is low even though the CM broadcasting time frame provided by the broadcasting station is traded as it is, and the sponsor is also sponsored by small and medium-sized enterprises and the like. The purpose is to provide transaction brokerage systems, transaction brokerage devices, transaction brokerage methods, and transaction brokerage programs that are easy to become.

In order to solve the above problems, the first invention of the present application is a broadcasting station terminal that provides broadcast program information and a commercial broadcasting time frame, a requester terminal that requests commercial broadcasting, and a broadcasting station terminal and a request via a network. It is equipped with a transaction intermediary device that is connected to a person's terminal and mediates transactions in the commercial broadcast time frame. The present invention relates to a transaction intermediary system in which a frame is packaged and provided to a broadcasting station, and search and viewing can be performed by information such as a program or broadcasting time of the broadcasting station by an information transmission terminal.

In one of the preferred embodiments of the transaction intermediary system according to the first invention, the transaction intermediary device is an information registration means for registering broadcast program information and a commercial broadcast time frame provided from a broadcasting station terminal, and a client terminal. Requester registration means for securing a commercial broadcast time frame divided based on the broadcast program information and commercial broadcast time frame requested by the information registration means, and requester registration by dividing the commercial broadcast time frame In addition to providing the means, it is provided with a transaction intermediary means that packages the divided commercial broadcasting time frame after the transaction and provides it to the broadcasting station.

In the second invention of the present application, the transaction intermediary device is a commercial broadcasting based on an information registration means for registering broadcast program information and a commercial broadcast time frame, and broadcast program information and a commercial broadcast time frame registered in the information registration means. The requester registration means for securing the time frame and the commercial broadcast time frame registered in the information registration means are divided and provided to the requester registration means, and the divided commercial broadcast time frame after the transaction is packaged. Concerning providing a transaction intermediary means to be provided to broadcasting stations.

In the third invention of the present application, the information registration means registers the broadcast program information and the commercial broadcast time frame, and the requester registration means registers the broadcast program information and the commercial broadcast time frame registered in the information registration means. Originally, the step of securing the commercial broadcasting time frame and the transaction intermediary means divide the commercial broadcasting time frame registered in the information registration means and provide it to the client registration means, and the division after the transaction. It relates to having a step of packaging a commercial broadcast time frame and providing it to a broadcasting station.

In the fourth invention of the present application, the information registration means registers the broadcast program information and the commercial broadcast time frame, and the requester registration means registers the broadcast program information and the commercial broadcast time frame registered in the information registration means. Originally, the step of securing the commercial broadcasting time frame and the transaction intermediary means divide the commercial broadcasting time frame registered in the information registration means and provide it to the client registration means, and the divided portion after the transaction. It relates to a transaction brokerage program that causes a computer to execute a step of packaging a commercial broadcast time frame and providing it to a broadcasting station.

According to the transaction mediation system and the like according to the present invention, the sponsor cost can be kept low even though the CM broadcast time frame provided by the broadcasting station is traded as it is, and the sponsor cost is high so far. In addition, small and medium-sized enterprises that did not make declaration advertisements using TV commercials can also be sponsors.

The drawings show specific embodiments of the invention according to the present disclosure, including not only the essential configurations of the invention, but also selective and preferred embodiments.
It is a figure which shows the whole structure of the transaction intermediary system which concerns on one Embodiment of this invention. Generally, it is a figure for explaining a CM transaction. Similarly, it is generally a diagram for explaining a CM transaction. It is a figure for demonstrating the outline of the transaction intermediary system which concerns on one Embodiment of this invention. It is a flowchart which shows the flow of the transaction intermediary system which concerns on one Embodiment of this invention. It is a figure which shows the timetable of CM of the transaction intermediary system which concerns on one Embodiment of this invention. It is a figure for demonstrating the packaging of CM of the transaction intermediary system which concerns on one Embodiment of this invention. It is a figure for demonstrating the packaged CM material of the CM of the transaction intermediary system which concerns on one Embodiment of this invention. It is a schematic block diagram of the management server 6.

The broadcasting station of the present embodiment may be a cable television broadcasting station, a terrestrial broadcasting station, a BS broadcasting station, a radio broadcasting station (for example, FM, AM), a YouTube broadcasting station, or the like.

Hereinafter, embodiments of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram showing an overall configuration of a transaction brokerage system according to an embodiment of the present invention. This transaction intermediary system includes a transaction intermediary device 1, a broadcasting station terminal 3 ... Connected to the transaction intermediary device 1 via a network (Internet) 2, a sponsor terminal (requester terminal) 4 ..., and a general viewer terminal. It has 5 ...

The transaction mediation device 1 includes a management server 6, a material server (sound source server) 7, a management server terminal 8, a material server terminal 9, an information registration terminal 10, a sponsor registration terminal (requester registration terminal) 11, and a requester registration terminal 11. The information transmission terminal 12 is provided, and these are connected by a dedicated line 13. It should be noted that the connection may be made by a network instead of the dedicated line 13 (LAN (Local Area Network)) (for example, cloud). The material server 7 includes, for example, a case where a radio broadcasting station is used, and in the case of a cable television broadcasting station, a terrestrial broadcasting station, a BS broadcasting station, and a YouTube broadcasting station, a video / audio server is preferable. Further, it is desirable that the material server 7 and the management server ensure safety by a RAID configuration or the like in consideration of safety.

The broadcasting station terminal 3 ..., the sponsor terminal 4 ..., and the general viewer terminal 5 ... are general electronic computing devices, and include a communication unit, a display unit, an operation unit, a control unit, and a storage unit (not shown). There is.

The management server terminal 8, the material server terminal 9, the information registration terminal 10, the sponsor registration terminal 11, and the information transmission terminal 12 are also general, and are not shown in the communication unit, display unit, operation unit, and control unit. It has a department and a storage unit. The information registration terminal 10, the sponsor registration terminal 11, and the information transmission terminal 12 may be virtual terminals.

In the information registration terminal 10, various information (broadcast date or day, program name or time, CM code and CM holding time, etc.) is transmitted from the broadcasting station terminal 3 of the broadcasting station via the network 2, which will be described later. Various information from the broadcasting station terminal 3 of this broadcasting station, which is managed and registered in the storage means of the management server, is displayed on the screen.

The sponsor registration terminal 11 displays each information of each sponsor managed and registered in the storage means of the management server described later by each sponsor (for example, a small business, a store in a shopping district, an advertising agency, etc.). Based on this, the person in charge can grasp the company's CM frame (sponsor's CM frame) from the sponsor terminal 4.

The management server 6 includes at least a storage means 66 for storing various information from a broadcasting station, a CM frame providing unit 62 for a sponsor, and a CM frame packaging unit 64 for packaging the CM frame of the sponsor. There is. The storage means 66, the CM frame providing unit 62, and the CM frame packaging unit 64 will be described later.

Further, the transaction mediation device 1 includes a material server 7. In this material server 7, the sponsor's own CM (voice, for example, today's special sale item of XX store) from the sponsor terminal (requester terminal) 4 ... Is registered in advance.

The management server 6 and the material server 7 may be constructed on the cloud. The management server terminal 8 browses various information of the storage means 66 of the management server 6.

Further, the material server terminal 9 browses the company's own CM or the like of the sponsor of the material server 7 (for example, whether or not the CM is appropriate).

Further, the information transmission terminal 12 allows a general viewer to browse CM sponsor information from a program or broadcast date and time based on various information from a broadcasting station, and uses it as a LINK information and an intermediary device for each sponsor's HP (homepage). As for the stored materials, browsing (viewing) etc. are made public.

Next, in order to understand the present invention, first, the current transmission of CM will be described.
FIG. 2 shows a timetable (program table) of a general broadcasting station. Currently, each program has its own sponsorship contract, and commercials are broadcast within the program.

In this timetable, for example, when sponsoring a program of the program WB (Monday to Friday), the CM is broadcast in the configuration shown in FIG. The program may be sponsored by multiple sponsors.

The CM in the program broadcasts the CM of the contracted sponsor (in the case of FIG. 3, each A, B, C) at the contract time in the program.
Sponsor A: Total time of CM-A1 to n x 5 (Monday to Friday)
Sponsor B: Total time of CM-B1 to n x 5 (Monday to Friday)
Sponsor C: Total time of CM-C1 to n x 5 (Monday to Friday)
(The minimum CM time is about 5 to 90 seconds.)

In each CM, materials (including sound source and video) are stored in the material server 7, managed by the material number, and the CM is transmitted by designating the material number.

Next, the outline of the present invention will be described.
In the present invention, a mechanism called Time Share Sponsors is constructed so that small and medium-sized enterprises, shopping districts, etc. can easily put out CMs as sponsors, that is, time share sponsors can share time and many companies can put out their own advertisements as sponsors. It is a thing.

An example of this is shown in FIG. In this example, sponsor C is the program sponsor. In addition, the sponsor will purchase the CM time of the program.

In FIG. 4, it is assumed that a one-week program sponsor contract is contracted for 20 seconds CM x 5 times for a total of 100 seconds CM. The CM time is allocated by multiple companies according to the sponsor fee. In the case of Fig. 4, the sponsor fee of each company is m seconds (contract time) / 100 seconds by providing each CM by 14 companies, and the cheapest sponsor fee (providing 5 seconds CM in Fig. 4) is It will be possible to advertise at 1/20 of the normal cost.

However, as mentioned above, since the program sponsor may be a plurality of sponsors in general, it is sufficient to simply make a sponsorship contract with 14 companies.

However, considering the simple cost (time and labor) for CM when contracts with 14 companies are simply made, it is complicated and contracts with multiple companies and CM No. Will increase rapidly and management will be difficult. Since the cost of commercials at a broadcasting station is billed based on the final contract based on the actual broadcasting results, managing a plurality of short commercials for a plurality of companies is a difficult task.

Therefore, for broadcasting stations, CMs of multiple companies are packaged and provided as one material. As shown in FIG. 4, the CM code is the same as that of the conventional management, and the CM No. Can be treated as five. The representative of the packaged timeshare sponsors will collect the results and sponsorship fees from the CM sponsors.

Further, when the same CM is brought to a plurality of broadcasting stations, it is possible to efficiently provide the CM material by changing and providing the sponsor CM to be packaged in consideration of the broadcasting time, the program content, and the like. For example, if you want to put out commercials for shopping streets before noon, collect commercials for women and the elderly, put out effective commercials that create and manage commercials for each company, and avoid commercials for similar companies. It is possible to package it.

That is, in the present invention, (1) a broadcasting station can secure more CM sponsors than usual. ) (2) Even if the number of sponsors increases, the broadcasting station handles the package CM managed by the representative of Timeshare Sponsors, so it is possible to handle with the same management as the conventional CM management. (3) Companies that could not be sponsored in terms of cost can become program sponsors at a small cost.

Next, the flow of the intermediary transaction system according to the present invention will be described with reference to FIG.

First, in step 1, the company wishing to sponsor is registered in advance from the sponsor terminal 4 to the sponsor registration terminal 11 with company information, occupations and other information. In addition, we will also register materials for about 90 seconds in 5 second increments for our own CM.

In step 2, the control unit of the management server terminal 8 registers the company information in the management server 6 and the CM sound source in the material server 7 for each sponsor. In the management server 6, the CM of the material server 7 is combined with the sponsor identification code, and management is performed by a unique CM code for each material.

In step 3, the broadcasting station registers the following information desired to be a CM sponsor from the broadcasting station terminal 3 to the information registration terminal 10.
a. Program name and broadcast time b. Sponsor CM time (seconds)
c. Continuation information (Monday-Friday, Saturday, or only on designated days, etc.)

In step 4, the control unit of the management server terminal 8 determines the time control of the CM material and the free CM for each broadcasting station in the form of a timetable, as shown in FIG. 6, based on the information from the broadcasting station. As you can see, a display is created by a predetermined application and registered in the sponsor registration terminal 11. In addition, when there is a margin in the sponsor frame, when the remaining sponsor frame is small, when the sponsor frame is completely filled, etc., it is possible to tell at a glance by color coding.

In step 5, the sponsor looks at the display shown in FIG. 6 and confirms whether the CM placement fee can be registered by clicking the frame of the place where the CM is to be put out as a sponsor, as shown in FIG. 7. FIG. 7 shows the case where the sponsor B selects the 20-second CM.

In step 6, if the sponsor B is satisfied with the content of the sponsor frame and the CM placement fee and performs the demarcation process, the sponsor B secures the sponsor frame. The sponsor name etc. will not be clearly indicated to other sponsors and it will be displayed as sold.

In addition, the CM fee is set for each unit time (for example, the fee from rank A to Z is set in units of 5 seconds depending on the program, broadcasting time zone, etc., and the program with high audience rating, hourly CM, etc. is ranked A: 10,000 yen / For a program with a rating of 5 seconds or moderate, set the price according to (5,000 yen / 5 seconds, etc.). For high-priced sponsor slots, the sponsor slots are colored (for example, red) in FIG. 6 so that the sponsor can know the approximate price.

In step 7, as shown in FIG. 8, when the sponsor G confirms the placement in the sponsor frame and the CM frame is filled, the CM of each sponsor is used from the material server 7 as the material of the material code of the broadcasting station A. A packaged CM material (CM No .: AS08762B of broadcasting station A) is generated.

As for the packaging of CM materials, if it is executed immediately, it may be canceled by the sponsor, so set a deadline for submission to the broadcasting station in advance and generate it at that timing (for example, one week before the broadcasting date). do.

In step 8, the packaged CM material is delivered to the broadcasting station by material transmission (broadcasting station terminal 3) or a medium or the like as audio material with the file name of the CM code of the broadcasting station.

Assuming that the sponsor frame of the CM is not filled, the unit time of the CM will be lowered as the broadcast approaches, and the information will be notified to the sponsor in real time.

In addition, if the sponsor does not arrive even after the deadline for sponsor registration, the CM and call sign of the program registered in advance from the broadcasting station (fill-in-the-blank processing in the broadcasting station) will be performed during the free time, etc. To be able to.

In addition, in this system, the CM material may be shortened by all means, and there is a high possibility that the viewer may miss or miss the CM material, so that the CM effect may be diminished. Therefore, if the viewer misses or misses (for example, "What is the current CM?"), The sponsor information can be disclosed by the broadcasting station, time zone, program name, etc. transmitted from the information transmission terminal 12. It has become. The viewer can see the information published on the information transmission terminal 12 on the general viewer terminal 5, and can confirm the information.

As explained above, according to this transaction intermediary system, despite trading the CM broadcasting time frame provided by the broadcasting station as it is, the sponsor cost is low and even small and medium-sized enterprises can easily become sponsors. be able to.

That is, (1) the broadcasting station can secure more CM sponsors than usual. (2) Even if the number of sponsors increases, the broadcasting station handles the package CM managed by the representative of the timeshare sponsors, so that it is possible to handle with the same management as the conventional CM management. (3) Companies that could not be sponsored in terms of cost can become program sponsors at a small cost.

The specific configuration of the management server 6 will be described below. However, it will be explained so as not to overlap with the above explanation as much as possible.

As shown in FIG. 9, the management server 6 includes a broadcasting station CM frame receiving unit 61 (corresponding to an information registration means) that receives CM frame time zone information (EPG: a program guide) in a broadcasting station program, and a sponsor. It is provided with a split CM frame providing unit 62 (including a requester registration means) that provides, for example, a CM frame in units of 5 seconds (hereinafter referred to as a sponsor split CM frame) for sale to.

Further, it includes a packaging determination unit 63, a CM frame packaging unit 64, a CM material providing unit 65, a broadcasting station CM frame providing unit 67, and the like, which will be described later. The packaging determination unit 63 and the CM frame packaging unit 64 correspond to transaction mediation means.

Each of these parts is a block of a computer (CPU, memory, etc.) program.

A transaction intermediary device 1 (also referred to as a CM frame transaction brokerage system) having a management server 6 configured as described above, a broadcasting station, a sponsor, and a general viewer will be described.

It is preferable that the operating company of the CM frame transaction brokerage system has a contract with a sponsor and a broadcasting station, and each of them is a member. The broadcasting station CM frame reception unit 61 of the management server 6 of the CM frame transaction brokerage system periodically (1 day, 1 week, January) transmits program information via the network 2 to the broadcasting station terminal 3 of the broadcasting station.・ ・ Request (send) to.

The person in charge of the broadcasting station terminal 3 of the broadcasting station transmits the created program information to the CM frame transaction brokerage system (transaction intermediary device 1).

This program information is set by the program name, program name, sponsor CM time (seconds: minimum 5 to 90 seconds, etc.), continuation information (Monday to Friday, Saturday, or only specified days, etc.), and the lowest broadcasting station side. CM time frame (for example, 20 seconds, 30 seconds, 1 minute, ...: CM reference time frame in the program), distribution area, ..., CM unit price, ..., etc.

That is, the sponsor CM time (seconds: for example, about 5 to 90 seconds at the minimum) is about a fraction of the CM time frame set by the broadcasting station side, and this is referred to as a split CM time frame for sponsors. To.

Further, for the distribution of the program information, it is preferable to use the broadcasting station address information stored in the storage means 66.

Then, the broadcasting station CM frame reception unit 61 of the management server 6 receives the program information from the broadcasting station and stores it in the storage means 66.

Next, the split CM frame providing unit 62 generates a CM frame (hereinafter referred to as sponsor CM frame sales information) to be sold to the sponsor based on the program information from the broadcasting station of the storage means 66, and uses this as the storage means 66. It is memorized and transmitted to each sponsor (sponsor terminal 4 ...) via the network 2. At this time, the sponsor address, date, time, etc. are added.

The sponsor CM frame sales information includes a sponsor CM frame purchase request table and a sponsor CM frame single-hour purchase table.

The sponsor CM frame purchase request table is, for example, like the upper table of FIGS. 6 and 7.

Further, the CM frame single-hour purchase table for sponsors is, for example, the table on the left shown in FIG. 7 (remaining frame 30 seconds). This figure shows that 10 seconds have already been purchased by the sponsor and the 40 second slot has set 10 seconds as sold.

On the other hand, the sponsor side operates the sponsor terminal 4 to browse (display) the sponsor CM frame purchase request table.

The sponsor looks at the display shown in FIG. 6 or FIG. 7 and clicks the bar of the place where he / she wants to put out the CM as a sponsor to confirm whether the CM can be registered or not.

In other words, in the bar of the CM frame purchase request table for sponsors, the charge for each unit time (for example, in units of 5 seconds from rank A to Z is set according to the program or broadcast time zone, etc., and the program with high audience rating, time report CM, etc. Information such as charges is linked by rank A: 10,000 yen / 5 seconds, and in a program with a moderate audience rating, 5,000 yen / 5 seconds, etc.). However, for the high-priced sponsor frame, the sponsor frame is colored (for example, red) in FIG. 6 so that the sponsor can know the approximate price.

In addition, the sponsor CM frame single-hour purchase table is displayed, and the desired time frame (unit time frame: 5 second unit) is selected in the sponsor CM frame single-hour purchase table (left in FIG. 7). The right side of FIG. 7 (10 seconds remaining) is an example in which the sponsor B selects a unit time frame of 10 to 30 seconds (purchase time is 20 seconds).

Then, when the desired time frame (unit time frame) is selected, the sponsor terminal 4 displays the sponsor name, date and time, the charge linked to the bar of the sponsor CM frame purchase request table, the rank, and the like. The combined information (also referred to as sponsor CM frame purchase information) is transmitted to the CM frame transaction intermediary system (transaction intermediary device 1) via the network 2.

The management server 6 of the CM frame transaction brokerage system (transaction intermediary device 1) receives the sponsor CM frame purchase information and stores it in the storage means 66.

Then, the packaging determination unit 63 determines whether or not a plurality of sponsor names exist in the information included in the sponsor CM frame purchase information of the storage means 66. In the case of a plurality of CM frames, the CM frame packaging unit 64 packages the split CM frames for sponsors, which are unit time frames of these plurality of companies, as shown in FIG. 4, for example.

Then, these pieces of information are generated as transmission information for a broadcasting station, and this information is transmitted to the broadcasting station via the network 2. If the broadcasting station accepts this transmission information, it will accept the CM material (video, audio: purchase time) from the CM material provider 65 sponsor (4) (sponsor name, date, time). , Reception number etc. added). Then, this is stored in the storage means 68 for CM material, and this CM material information is transmitted to the broadcasting station via the network 2.

If it is determined that the number is not plural, the split CM frame providing unit 62 further transmits the sponsor CM frame purchase information to the sponsor 4 via the network 2.

On the other hand, the broadcasting station determines whether or not the CM distribution time has been reached during the program distribution, and if it does, immediately sends the CM material information of the sponsor 4 to the general viewer terminal 5.・ ・ Send to. That is, CMs of a plurality of sponsors are delivered to general viewers in a unit time or a purchase frame.

Therefore, since small and medium-sized enterprises, shopping districts, etc. can easily put out CMs as sponsors, it becomes a mechanism called Time Share Sponsors where many companies can put out their own advertisements as sponsors.

1 Transaction intermediary device 6 Management server 8 Management server terminal 61 Broadcasting station CM frame receiving unit 62 Divided CM frame providing unit 63 Packaging judgment unit 64 CM frame packaging unit 65 CM material providing unit 67 Broadcasting station CM frame providing unit

Claims (5)

Broadcasting station terminals that provide broadcast program information and commercial broadcast time frames,
With the requester terminal requesting commercial broadcasting,
A transaction intermediary device that is connected to the broadcasting station terminal and the client terminal via a network and mediates transactions in the commercial broadcasting time frame.
An information transmission terminal that enables searching and viewing based on information such as broadcast station programs or broadcast times.
Equipped with
The transaction intermediary device is a transaction intermediary system characterized in that the commercial broadcasting time frame is divided and provided to a client, and the divided commercial broadcasting time frame after a transaction is packaged and provided to a broadcasting station. The transaction intermediary device is
Information registration means for registering the broadcast program information and the commercial broadcast time frame provided from the broadcast station terminal, and
A requester registration means for securing the divided commercial broadcast time frame based on the broadcast program information and the commercial broadcast time frame requested from the requester terminal and registered in the information registration means.
A transaction intermediary means that divides the commercial broadcasting time frame and provides it to the client registration means, and also packages the divided commercial broadcasting time frame after the transaction and provides it to the broadcasting station.
The transaction intermediary system according to claim 1, wherein the transaction intermediary system is provided. Information registration means for registering broadcast program information and commercial broadcast time frames,
A requester registration means for securing the commercial broadcast time frame based on the broadcast program information and the commercial broadcast time frame registered in the information registration means, and
A transaction intermediary means that divides the commercial broadcasting time frame registered in the information registration means and provides it to the client registration means, and also packages the divided commercial broadcasting time frame after the transaction and provides it to the broadcasting station.
A transaction intermediary device characterized by being equipped with. The step that the information registration means registers the broadcast program information and the commercial broadcast time frame,
A step in which the requester registration means secures the commercial broadcast time frame based on the broadcast program information and the commercial broadcast time frame registered in the information registration means.
The transaction intermediary means divides the commercial broadcasting time frame registered in the information registration means and provides it to the client registration means, and also packages the divided commercial broadcasting time frame after the transaction and provides it to the broadcasting station. Steps and
A transaction brokerage method characterized by being equipped with. The step that the information registration means registers the broadcast program information and the commercial broadcast time frame,
A step in which the requester registration means secures the commercial broadcast time frame based on the broadcast program information and the commercial broadcast time frame registered in the information registration means.
The transaction intermediary means divides the commercial broadcasting time frame registered in the information registration means and provides it to the client registration means, and also packages the divided commercial broadcasting time frame after the transaction and provides it to the broadcasting station. Steps and
A transaction brokerage program that lets your computer run.

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