JP7015581B1 - Coupon management device and coupon management method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a coupon management device and a coupon management method for realizing influencer marketing in a real world by using a coupon issued by using a physical medium such as a paper medium without using an electronic coupon. SOLUTION: A coupon management server 10 displays an identification code capable of identifying a ticket issuer on a coupon issued using a physical medium such as a paper medium, and when the coupon is used, the identification code is used. By identifying the ticket issuer and deciding to grant benefits such as points, it is possible to realize a scheme that encourages the transfer of coupons that do not rely on electronic media. By reducing the benefits that are given if the membership card of the point service is not presented when using the coupon, it is possible to promote enrollment and utilization of the point service, and the benefits are given according to the purchase record of the target product of the coupon. It can also be varied to promote the expansion of the customer base and the core fan base. [Selection diagram] Fig. 1

Description

The present invention relates to a coupon management device and a coupon management method that grants benefits such as points to a ticket issuer who has transferred a coupon issued using a physical medium such as a paper medium when the transferred coupon is used. Is.

At chain stores such as drug stores, supermarkets, convenience stores, restaurants, etc., in order to encourage customers to come to the store, when you visit the store and purchase a product, you can receive benefits such as discounts on the product and bonus points. Issuance is widespread. Such coupons are often provided by printing on receipts given at the time of product purchase or on paper media such as insert leaflets.

On the other hand, in recent years, with the spread of smartphones, the number of cases where electronic coupons are provided is increasing. When coupons are digitized, it becomes easier to track the transfer route when coupons are transferred between customers, so when the transferred coupons are used, points are given to the intermediary. Inventions for encouraging the transfer of electronic coupons are disclosed so that they can be widely distributed and promote the sale of goods (see, for example, Patent Documents 1 and 2).

Japanese Unexamined Patent Publication No. 2018-190204 Japanese Patent Application Laid-Open No. 2003-187140

Using such an invention, when a product is purchased using an electronic coupon, it is possible to give a privilege such as points that can be applied to the purchase price of the product to the person who transferred the electronic coupon. Customers who have obtained the coupon will be given an incentive, and the issued electronic coupon can be expected to spread and promote the sale of the product. However, since it is premised that customers are proficient in using mobile terminals such as smartphones in order to use and deliver electronic coupons, there are customers who do not own or actively use smartphones. There is a limit to being off the target.

In particular, in chain stores that are often used by elderly people who often fall under such a customer base, there is a need for a scheme that encourages the spread of issued coupons even to customers who do not use electronic coupons. It is presumed that even among the customer base that does not use electronic coupons, there are people who are influential among friends and acquaintances, such as notifying the surroundings of valuable information well, but at present such customers There is no effective means of grasping. By giving incentives to transfer coupons to such influential customers in the real world and promoting their spread, influencer marketing that is currently being promoted mainly by young people using SNS will be promoted. , There is a possibility that it can be deployed to a wide range of age groups in the real world.

Furthermore, assuming the transfer of coupons between customers who do not use electronic coupons, unlike the case of using electronic coupons that are premised on using point service apps, etc., the transferred coupons are used. It is likely that the customer does not have the point card, which is the premise of the point service, or even if he / she has it, he / she does not show it at the time of purchasing the product because it is troublesome. From the viewpoint of retaining customers such as chain stores, it is preferable that the scheme is effective in promoting the use of point services in such situations.

The present invention has been made to solve such a problem, and points and the like when the transferred coupon is used by the ticket issuer who has transferred the coupon issued using a physical medium such as a paper medium. It relates to a coupon management device and a coupon management method for granting the privilege of.

In order to solve such a problem, the coupon management device according to the present invention issues the coupon to a coupon issued by a seller of a product such as a chain store, which is issued using a physical medium such as a paper medium. By displaying an identification code that can identify the issuer who issued the coupon, and by identifying the issuer from this identification code when using the coupon and deciding to grant benefits such as points, the coupon does not depend on electronic media. It enables the realization of a scheme that encourages the transfer of.

The first invention for solving the problem of the present application is a coupon management device that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used, and issues the coupon. A transmission means for transmitting coupon ticketing data for issuing a coupon displaying a coupon displaying an identification code capable of reading the ticket issuer code to identify the ticket issuer to the terminal device operated by the ticket issuer, and a user of the coupon. A receiving means for receiving coupon usage information including a ticketer code specified from the identification code displayed on the coupon from a terminal device installed at a place where the coupon is used, and a ticketing party received by the receiving means. It is a coupon management device characterized by comprising a determination means for determining a privilege given to a ticket issuer identified by a code based on a predetermined rule.

The second invention for solving the problem of the present application is a coupon management device that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used, and issues the coupon. A storage means for associating and storing a ticket issuer code that identifies the ticket issuer, a ticket issue ID assigned to each coupon issued to the ticket issuer, and an identification code that can read the ticket issuer are displayed. The coupon issuance data for issuing a coupon is displayed on the coupon from a transmission means for transmitting the coupon issuing data to the terminal device operated by the ticket issuer and a terminal device installed at a place where the coupon user uses the coupon. To the receiving means for receiving the coupon usage information including the ticketing ID specified from the identification code, and the ticketing person identified by the ticketing person code stored in the storage means in association with the ticketing ID received by the receiving means. It is a coupon management device characterized by comprising a determination means for determining a privilege to be given to a person based on a predetermined rule.

In the first invention, the ticket issuer code that identifies the ticket issuer is displayed by printing a readable identification code on the coupon, and in the second invention, it is associated with the ticket issuer code that identifies the ticket issuer. By displaying the ticketing ID assigned to each coupon by printing a readable identification code on the coupon, it is possible to identify the ticket issuer from the identification code displayed on the coupon when using the coupon. It is supposed to be.

The coupon in the present invention corresponds to a coupon using a physical medium such as a paper medium that can receive discounts, bonus points, etc. when presented at the cash register when the product is purchased. The coupons used in the present invention are not intended only for the purchase of physical goods, but also include coupons that can be used for payment at restaurants and payments when using other services. In addition, the benefits given to the ticket issuer when the coupon is used include points that can be applied to the purchase price of the product, as well as discount coupons that are applied to the price at the time of purchasing the product.

The present invention comprises a management means for managing the degree of influence of each ticket issuer on other users, which is determined from the usage record of the coupon issued to the ticket issuer, and the transmission means is said to have the influence. It can also be characterized by transmitting coupon issuing data for issuing a coupon selected in consideration of the degree.

With this configuration, for example, many users are using the coupon transferred from the ticket issuer, and it can be recognized as a ticket issuer who is judged to have a great influence, that is, an influencer in the real world. By issuing more coupons and coupons that are more advantageous to the user to the ticket issuer, it is possible to further enhance the diffusion effect of the coupon according to the present invention.

In the present invention, the determining means determines different benefits based on the coupon usage information received by the receiving means even when the same and the same quantity of products are purchased using the coupon. It can also be characterized by being able to.

With this configuration, the incentive for the ticket issuer can be changed according to the intention of the issuer of the coupon such as a chain store. Therefore, the present invention can be promoted to use the point service or purchased by the user. It can also be used for sales promotion of specific products such as products that do not exist.

In the present invention, when the user presents a user code for identifying the user when the user uses the coupon, the receiving means receives usage information including the user code, and the determining means is the above-mentioned. If the usage information received by the receiving means does not include the user code, the ticket issuer is given a disadvantageous privilege or no privilege is given as compared with the case where the user code is included. It can also be characterized by making a decision.

With this configuration, if the coupon user does not present the point card at the time of use, the benefits given to the ticket issuer will be reduced, so the effect of encouraging the user to utilize the point service. Can be expected.

In the present invention, the receiving means receives the user code for identifying the user and the product code for identifying the product purchased by the user using the coupon, and the determining means is the use. It is also possible to determine the privilege to be granted based on the purchase history of the product identified from the product code of the user identified from the person code. Alternatively, in the second invention, the storage means stores the ticketing ID and the product code that identifies the target product of the issued coupon in association with each other, and the receiving means stores the user code that identifies the user. Upon receipt, the determination means is based on the purchase history of the product identified from the product code stored in the storage means in association with the ticketing ID received by the reception means of the user identified from the user code. It may be characterized by determining the privilege to be granted.

Further, in such a configuration, the present invention determines that the determination means grants a privilege that is more advantageous to the ticket issuer when the user has no record of purchasing the product than when the user has a record of purchasing the product. Can also be featured.

With the above configuration, the benefits given to the ticket issuer can be changed according to the purchase record of the product purchased using the coupon of the coupon user, so that the user has never purchased it. Utilizing the present invention for the purpose of encouraging the purchase of a product to expand the customer base of a specific product, or further encouraging the purchase of users who have a record of purchasing the product to solidify the core fan base. Will also be possible.

As mentioned earlier, the coupon used in the present invention is not intended only for the purchase of physical products, but for payment at restaurants and the use of other services. Since coupons that can be used for payment are also included, a code that identifies a specific menu at a restaurant or a specific service provided by a service provider is also included in the identification code in the present invention.

The present invention can also be specified as a coupon management method executed by the coupon management device according to the present invention.

The coupon management method corresponding to the first invention is a coupon management method in which a predetermined privilege is given to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used. A transmission step of transmitting coupon ticketing data for issuing a coupon displaying a coupon displaying an identification code that can read the ticketer code that identifies the issuer who issues the coupon to the terminal device operated by the ticketer, and the computer. However, the receiving step of receiving the coupon usage information including the ticket issuer code specified from the identification code displayed on the coupon from the terminal device installed at the place where the coupon user uses the coupon, and the above-mentioned It is a coupon management method characterized by having a determination step in which a computer determines a privilege given to a ticket issuer identified by a ticket issuer code received in the reception step based on a predetermined rule. ..

The coupon management method corresponding to the second invention is a coupon management method in which a predetermined privilege is given to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used, and the coupon is issued. An identification code that can be read by a computer provided with a storage means for associating and storing a ticket issuer code that identifies a ticket issuer and a ticket issue ID assigned to each coupon issued to the ticket issuer. A transmission step of transmitting coupon ticketing data for issuing a displayed coupon to a terminal device operated by the ticket issuer, and a terminal device in which the computer is installed at a place where the coupon user uses the coupon. The receiving step of receiving the coupon usage information including the ticketing ID specified from the identification code displayed on the coupon and the computer are stored in the storage means in association with the ticketing ID received in the receiving step. It is a coupon management method characterized by comprising a determination step of determining a privilege given to a ticket issuer identified by a ticket issuer code based on a predetermined rule.

Further, the coupon management method according to the present invention can also be specified as a coupon management method corresponding to each configuration of the coupon management device according to the present invention described above.

According to the present invention, when a coupon issued using a physical medium such as a paper medium is transferred and used, a privilege can be given to the ticket issuer, so that the coupon can be used as an electronic medium. It will be possible to realize a scheme that encourages the transfer of coupons that do not depend on it. This is expected to promote influencer marketing targeting the real world, targeting customers such as the elderly who do not actively utilize mobile terminals such as smartphones.

In addition, by utilizing the present invention, it is possible to expect effects such as retaining customers by promoting the use of point services, expanding the customer base for purchasing specific products, and expanding the core fan base.

It is a figure which shows the outline of embodiment of the coupon management apparatus which concerns on this invention. It is a block diagram which shows the structure of the coupon management server corresponding to the coupon management apparatus which concerns on this invention. It is a flowchart which shows the process flow which issues a coupon by the coupon management apparatus which concerns on this invention. It is a flowchart which shows the processing flow which records the usage information at the time of using a coupon by the coupon management apparatus which concerns on this invention. It is a flowchart which shows the processing flow which gives a privilege to the issuer of a coupon by the coupon management apparatus which concerns on this invention. It is a figure which shows an example of the member information stored in the coupon management server corresponding to the coupon management apparatus which concerns on this invention. It is the first figure which shows an example of the coupon information stored in the coupon management server corresponding to the coupon management apparatus which concerns on this invention. FIG. 2 is a second diagram showing an example of coupon information stored in a coupon management server corresponding to the coupon management device according to the present invention. FIG. 3 is a third diagram showing an example of coupon information stored in a coupon management server corresponding to the coupon management device according to the present invention. It is a figure which shows an example of the ticketing information stored in the coupon management server corresponding to the coupon management apparatus which concerns on this invention. It is a figure which shows an example of the usage information stored in the coupon management server corresponding to the coupon management apparatus which concerns on this invention.

The embodiment for carrying out the present invention will be described in detail below with reference to the drawings. The following description shows an example of an embodiment of the coupon management device according to the present invention, in which a configuration using a KIOSK terminal or a cash register terminal as a terminal, contents and usage conditions of a coupon to be issued, and a ticket issuer are shown. The present invention is not limited to the embodiments described below, including specific examples such as the benefits given to the above. In the following, an example of applying the present invention to a coupon intended for the purchase of a physical product sold at a retail store will be described, but the present invention will be described when the present invention is used for payment at a restaurant or when using other services. As mentioned earlier, it can also be applied to coupons that can be used for payment.

FIG. 1 shows an outline of an embodiment of a coupon management device according to the present invention. In FIG. 1, the coupon management server 10 corresponds to the coupon management device according to the present invention. The coupon management server 10 is a ticketing terminal 20 such as a KIOSK terminal having a function of issuing a coupon installed in a retail store or the like, and coupon usage information when a product is purchased using the coupon at the store. Is connected to the cash register terminal 30 that transmits the coupon to the coupon management server 10 via a network.

Customer A, who is a member of a point service provided by a chain store such as a drug store (a service in which points that can be applied to the purchase price of a product are given to the customer according to the purchase price of the product), is a store of the chain. When the member code is read from the membership card of the point service or the like by visiting and operating the ticketing terminal 20, the membership code of the customer A is transmitted to the coupon management server 10. The coupon management server 10 is a chain store that can receive discounts and bonus points when purchasing a product that matches the taste of customer A specified from the membership code, or a target product such as a campaign product that the store wants to promote sales. A coupon to be issued is selected (or a customer A selects from the ticketing terminal 20), and coupon issuing data for issuing a coupon using a physical medium such as a paper medium is transmitted to the ticketing terminal 20.

Here, even when the coupon is transferred from the customer A to another person and used, the ticket issuer (customer A) who issued the coupon can be identified so that the ticket issuer (customer A) who issued the coupon can be identified. An identification code such as a bar code or a two-dimensional code that can read the identification member code (hereinafter referred to as "ticketing member code") is displayed by being printed on the face of the coupon. Instead of the ticketing member code, it is possible to print an identification code that can read the ticketing ID assigned to each issued coupon on the face of the coupon and identify the ticket issuer (customer A) who issued the coupon from the ticketing ID. As a result, the coupon management server 10 may manage the coupon issuing member code that identifies the ticket issuer (customer A) who issued the coupon by associating it with the ticket issuing ID.

The number of coupons issued to the ticket issuer (customer A) is not limited to one, and the present invention is premised on a configuration in which a plurality of the same coupons can be issued at the same time. When the issuer (customer A) issues a plurality of coupons, he / she can use the coupons and transfer all or part of the issued coupons to an acquaintance or the like. FIG. 1 shows an example in which customer A transfers the issued coupons to three customers B to D one by one.

When customer D, who is one of the customers to whom the coupon has been transferred, purchases the target product of the coupon at a retail store, by presenting the coupon at the cash register, the purchase price is discounted under the conditions specified in the coupon. And bonus points can be given. The cash register terminal 30 reads the identification code printed on the face of the coupon and transmits the coupon usage information including the ticketing member code or the ticketing ID specified from the identification code to the coupon management server 10. If customer D is also a member of the point service, if he / she presents a membership card or the like, predetermined information is sent to the point management system 50 to give points associated with the purchase of the product, and the product is used with a coupon. A membership code that identifies the user (customer D) to purchase (hereinafter referred to as “user membership code”) is also transmitted from the cash register terminal 30 to the coupon management server 10 as usage information.

The coupon management server 10 that has received the usage information stores and manages information such as a ticketing member code or a ticketing ID, and a usage member code if the usage membership code is included, for each coupon used. When the ticketing member code is stored, the ticketing member code is used, and when the ticketing ID is stored, the ticketing member code associated with the ticketing ID is used to identify the ticket issuer (customer A) of the used coupon. Since it is possible to distribute the coupon to many acquaintances, it becomes possible to grasp the influencers in the real world where the coupon often actually leads to the purchase, and the ticket issuer (customer A). ) Can be given a predetermined privilege such as privilege points as a reward to promote the spread and use of the issued coupon.

When determining the benefits to be given to the ticket issuer (customer A), if the usage information does not include the user membership code, that is, the coupon user (customer D) is not a member of the point service, or Even if you are a member, if you are bothered and do not show your membership card, you can issue a coupon by not giving privilege points or setting the privilege points lower than when you receive the membership code. It can be expected that the issuer of the transfer will have the effect of encouraging the acquaintances to transfer to subscribe to the point service or use the point service.

In addition, for the customer specified from the received membership code, the purchase history of the product purchased using the coupon is inquired to the sales management system 40, and if there is no purchase record, it is a privilege compared to the case where there is a purchase record. If the points are set high, the push from the coupon issuer can be expected to have the effect of encouraging customers who have not purchased the target product to purchase the product and expanding the customer base. On the contrary, if the privilege points are set higher when there is a purchase record than when there is no purchase record, the push from the coupon issuer encourages the customer to repeatedly purchase the target product, and the target product. You can also expect the effect of solidifying the fan base that is the core of.

FIG. 2 is a diagram showing an example of the configuration of the coupon management device according to the present invention as a functional block. In FIG. 2, the coupon management server 10 corresponds to the coupon management device according to the present invention.

The coupon management server 10 is a server computer connected to a network such as the Internet, and is provided with an auxiliary storage device such as a CPU, a main memory, and an HDD. In the coupon management server 10, a program stored in the auxiliary storage device is read into the main memory, and a predetermined function is realized by executing arithmetic processing in the CPU.

The physical configuration of the computer constituting the coupon management server 10 is not particularly limited, and the same computer is provided with functions other than the processing related to the issuance of the coupon and the granting of benefits to the ticket issuer in the present invention. It may be a thing. Further, each function required for the present invention may be physically realized by one computer, or may be realized by a plurality of computers in cooperation with each other.

The coupon issuing unit 11, the usage information receiving unit 15, and the reward coupon setting unit 17 of the coupon management server 10 are all functionally specified, and are functionally specified in the functions of each unit stored in an auxiliary storage device such as an HDD. The corresponding program is read into the main memory, and the CPU executes arithmetic processing to realize the function corresponding to each part.

A predetermined storage area of an auxiliary storage device such as an HDD is allocated to the member information storage unit 12, the coupon information storage unit 13, the ticketing information storage unit 14, and the usage information storage unit 16 of the coupon management server 10. These storage areas do not have to be physically provided in one computer, but may be distributed in a plurality of computers such as computers constituting the database server.

For the ticketing terminal 20, for example, a KIOSK terminal installed in a store such as a chain store and capable of being operated by a visiting customer to input / output information may be used. The configuration of the terminal is not particularly limited as long as it is capable of data communication and is capable of issuing coupons using a physical medium such as a paper medium.

As the cash register terminal 30, a payment terminal such as a POS terminal installed in a store such as a retail store where a customer purchases a product is used, but a coupon management server 10, a sales management system 40, a point management system 50 and a network are used. The configuration is not particularly limited as long as it is a terminal capable of data communication via the terminal.

The sales management system 40 is a computer system that collects information about products sold from the cash register terminal 30 and manages sales results, inventory status, and the like. It is preferable to connect to the coupon management server 10 via a network so that information such as a purchase history of a member's product can be provided in response to an inquiry from the coupon management server 10, but the configuration thereof is particularly limited in the present invention. It is not something that will be done.

The point management system 50 is a computer system that collects information about points given to a customer by purchasing a product from a cash register terminal 30 and manages the balance thereof. As will be described later, in order to directly receive the information regarding the privilege points granted by the present invention and add the privilege points to the balance, the coupon management server 10 may be connected to the coupon management server 10 via a network. The configuration of the invention is not particularly limited.

On the premise of the above configuration, the coupon management server 10 of FIG. 2 corresponding to the coupon management device according to the present invention can be used as a processing flow for issuing a coupon, a processing flow for recording usage information when using a coupon, and a coupon issuer. The processing flow for granting the privilege will be described with reference to the flowcharts of FIGS. 3, 4, and 5, respectively.

The flowchart of FIG. 3 shows a processing flow for issuing a coupon by the coupon management server 10.

When a customer who is a member of a point service provided by a chain store such as a drug store visits a store in the chain and operates a ticketing terminal 20 installed in the store, the initial screen is called from the coupon management server 10. An operation request for reading the membership code from the membership card of the point service is displayed on the screen of the ticketing terminal 20, and when the customer executes the operation, predetermined information including the customer's membership code is sent to the coupon management server 10. Will be sent. When the coupon management server 10 receives the information transmitted from the ticketing terminal 20, the coupon issuing unit 11 is activated and the process shown in the flowchart of FIG. 3 is executed.

First, from the information transmitted from the ticketing terminal 20, a member code that identifies the customer operating the ticketing terminal 20 is specified (S01). Using the specified membership code as a key, the table shown in the example of FIG. 9 of the coupon information storage unit 13 is searched, and the reward is set for the use of the coupon issued by the customer in the past by the flow described later. , Check if the privilege point coupon exists (S02).

In the example of FIG. 9, the coupon whose coupon type code for identifying the coupon type is in the 2000s corresponds to the privilege point coupon in the present invention, but is specified by S01 in the field of "member code to be issued". If there is a privilege point coupon that includes a membership code (S02 is Yes), the privilege point coupon issuance data for issuing the privilege point coupon using a physical medium such as a paper medium to the ticketing terminal 20 is generated. It is transmitted to the ticketing terminal 20 (S03). In the example of FIG. 9, if the member code specified in S01 is "100001", the ticketing data for issuing one privilege point coupon of the coupon type code "2001" is transmitted to the ticketing terminal 20. The usage of the privilege point coupon issued to the ticketing terminal 20 by the privilege point coupon issuance data will be described in detail later.

If the award point coupon does not exist (S02 is No), or after the award point coupon issuance data is sent to the ticketing terminal 20, a coupon that can be issued to the customer from among coupons other than the award point coupon (normal coupon). (S04). In the example of FIG. 9, if the membership code specified in S01 is "100001", the ticketing target is not limited (the membership code is not specified in the "ticketing target member code" field), and the coupon type code "1001". And "1002", the coupon of the coupon type code "1003" in which the member code "100001" is included in the "member code to be issued" is specified as at least a coupon that can be issued.

From among them, the type of coupon to be actually issued to the ticketing terminal 20 and the number of coupons are determined (S05), but the method is not particularly limited. For example, a list of coupons that can be issued may be displayed on the screen of the ticketing terminal 20, and the customer may select the coupon to be issued and then specify the number of coupons, or the coupon to be issued on the coupon management server 10 side. The number of sheets may be determined. An upper limit of the number of coupons to be issued is set for each coupon to be issued (in the example of FIG. 9, it is set in the field of "upper limit of the number of tickets to be issued"), and the number of coupons to be issued is determined based on the number of coupons.

Subsequently, for the determined type of coupon, coupon ticketing data for causing the ticketing terminal 20 to issue coupons (normal coupons) using physical media such as paper media for the determined number of coupons is generated, and the ticketing terminal is issued. 20 is transmitted (S06), the ticketing information shown in the example of FIG. 10 is recorded in the ticketing information storage unit 14 (S07), and the processing by the coupon issuing unit 11 is terminated.

A ticketing ID for identifying a coupon is assigned to the ticketing information storage unit 14 for each coupon issued (each coupon when a plurality of the same coupons are issued), and a coupon is assigned to the record provided for each ticketing ID. Information such as a membership code for identifying the member who issued the ticket (member code recorded in the field of "ticketing member code" in FIG. 10) and a coupon identification code for identifying the type of the issued coupon is recorded. The coupon issuing data transmitted to the ticketing terminal 20 can be displayed by printing an identification code (two-dimensional code or barcode) capable of reading the ticketing ID assigned to each coupon on the coupon face. Contains information. In addition, the coupon issuance data should be printed on the face of the coupon with an identification code (two-dimensional code or barcode) that can read the membership code (ticketing member code) of the member who issued the coupon, instead of the ticketing ID. It may include information that can be displayed by.

Information regarding the contents of the coupon for causing the ticketing terminal 20 to issue a coupon based on the coupon issuing data of the normal coupon and the privilege point coupon issuing data is stored in the table shown in the example of FIG. 7 of the coupon information storage unit 13. To the record provided for each coupon type code that identifies the type of coupon, the content of benefits such as the discount amount and discount rate when presenting the coupon and purchasing the product, the bonus points to be given, and the benefits are applied. Conditions (purchasing certain target products, purchasing products over a certain amount, etc.) have been set, but the target products that need to be purchased in order to be eligible for the benefits under these conditions are When specified, the specific target product type is associated with the table shown in the example of FIG. 8 of the coupon information storage unit 13 using the coupon type code as a key.

In the example of FIG. 8, a plurality of JAN codes (product codes that identify products) are applied to the target products to which the coupon of the coupon type code “1001” is applied, and the coupons of the coupon type codes “1002” and “1003” are used. Only one JAN code is specified for the applicable products, but as in this example, the applicable products for which the coupon can be applied include products corresponding to multiple JAN codes. Alternatively, the product specified by the JAN code may be limited to one.

Regarding the setting of members to be issued for each coupon shown in the example of FIG. 9, products that want to promote sales without limiting customers, such as newly released products and campaign products, are targeted. If it is a coupon, the ticketing target member code may not be limited (in the example of FIG. 9, the membership code is not set in the "ticketing target member code" field), and each customer's preference and purchasing tendency may be determined. When the product to be sold is specified for each customer from the analysis result (the member information stored in the member information storage unit 12 may be analyzed from the member information shown in the example of FIG. 6) or the like. The ticketing target member code may be set for each applicable coupon type code.

Further, in the present invention, since the influence of the member who issued the coupon on other customers can be grasped by the method described later, the content of the privilege of the coupon issued according to the degree of influence showing the influence. By adjusting the number of tickets issued and the number of coupons issued, it is possible to take advantage of the influence of members who are recognized as influencers in the real world and strengthen sales promotion by spreading coupons.

For example, in FIG. 6, a member with a membership code "100001" has used 28 coupons transferred to another person (the field of "number of transfer coupons used" is "28"), which has an effect. Although it is positioned in a high rank (the field of "impact degree" is "2"), the coupon type code "" that can be issued only to the member with the member code "100001" in FIG. Looking at FIGS. 7 and 8, the coupon of "1003" shows the discount amount for the same target product (JAN coat "22221111") ("50 yen / piece discount" in the "privilege" field of FIG. 7). In 9, the discount amount of the coupon of the coupon type code "1002" (“20 yen / piece discount” in the field of “privilege” in FIG. 7) is set to be more advantageous than the coupon type code “1002” in which the ticketing target member is not limited. Further, looking at FIG. 9, the upper limit of the number of coupons issued by the coupon type code "1003" (20 coupons) is set higher than the upper limit of the number of coupons issued by the coupon type code "1002" (5 coupons), which does not limit the members to be issued. By setting these conditions, it is possible to strengthen the sales promotion of the target product by utilizing the influence of the member with the membership code "100001" certified as an influencer in the real world on other customers. It will be possible.

When the coupon issuing data (which targets a normal coupon) is transmitted to the ticketing terminal 20 according to the flowchart shown in FIG. 3, the ticketing terminal 20 can read the ticketing ID that identifies the coupon to be issued. Coupons using physical media such as paper media with a code (two-dimensional code or barcode) printed on the face of the ticket are issued for a specified number of coupons. In addition to the identification code printed, information such as the JAN code of the target product when the target product such as a discount by coupon is specified, and the expiration date when the validity period is set is the identification code. It is embedded in a state that can be read from.

Customers who have issued coupons may use the coupons themselves to purchase the target products, but since the issued coupons are not limited to users, all or part of them may be used by family and friends. , May be transferred to an acquaintance, etc.

When another customer to whom the coupon has been transferred visits a store of a retail store where the coupon can be used and purchases the target product, the coupon is presented at the cash register terminal 30. Information such as a ticketing ID (which may be a ticketing member code) that identifies the coupon, a JAN code of the target product, and an expiration date is embedded in the coupon, and the cash register terminal 30 reads these information to purchase. JAN code of the target product matches the JAN code of the target product, the validity of the coupon is judged from the confirmation that the expiration date has not passed, and if it is judged to be a valid coupon, it is designated as a coupon such as a discount. The conditions are applied, and the information such as the ticketing ID (or ticketing member code) read from the identification code is combined with the information such as the JAN code of the product to be purchased, and the coupon is managed from the cash register terminal 30 as coupon usage information. It is transmitted to the server 10.

If the customer who purchases the target product printed on the coupon is a member of the point service and presents the membership card when purchasing the target product, the membership code read from the membership card will also be displayed on the coupon management server from the cash register terminal 30. Will be sent to.

At this time, the purchase information of the target product is transmitted from the cash register terminal 30 to the sales management system 40 that manages sales information, inventory information, etc. at the store, and when the customer presents the membership card, the membership card is used. Information necessary for awarding points for the purchase in the point service such as the read membership code and the purchase amount is transmitted from the cash register terminal 30 to the point management system 50.

The coupon management server 10 that has received the usage information from the cash register terminal activates the usage information receiving unit 15 and executes a process of recording the usage information shown in the flowchart of FIG. Upon receiving the usage information, the ticketing ID included in the usage information is specified (S11), and the ticketing information storage unit 14 is searched using the specified ticketing ID as a key (S12). Check if the usage status of the relevant ticketing information (field of "usage status" in the example of FIG. 10) is unused (S13), and if it has been used (S13 is No), check the cash register. Reply to the terminal 30 that the coupon is not available (S17).

Regarding the process of confirming whether or not such a coupon has been used, it is possible to collect the coupon when using it at the cash register terminal 30, or to make the coupon usable as many times as necessary within the valid period. , Can be omitted. In particular, if the usage information received from the cash register terminal includes the ticketing member code instead of the ticketing ID, it will be difficult to identify the ticketing information and manage the usage status. The process of checking the usage status may be omitted.

If the usage status of the ticketing information is not used (S13 is Yes), a reply that the coupon can be used is returned to the cash register terminal 30 (S14), and the usage information storage unit 16 shown in the example of FIG. 11 is newly added. A record is set up, a usage ID is assigned, and the ticketing ID (ticketing membership code if the ticketing membership code is included) and the membership code of the member who used the coupon (user membership code) are received from the received usage information. In that case, record information such as the user membership code (S15). At the same time, the usage status of the ticketing information corresponding to the ticketing ID stored in the ticketing information storage unit 14 is updated from "unused" to "used" (S16).

The flowchart of FIG. 5 shows a processing flow of giving a privilege to a coupon issuer by the coupon management server 10. In the coupon management server 10, the reward coupon setting unit 17 is started at a predetermined timing such as a predetermined time every day and a predetermined date and time every week, and executes the process shown in the flowchart of FIG.

First, the usage information of the coupon used within a predetermined period such as all day 5 days before the current day and 2 weeks to 1 week before the day is extracted from the usage information storage unit 16 (S21). It is preferable that the period to be extracted is one that has passed at least several days in consideration of the possibility that the purchased product will be returned.

It is confirmed whether or not the user membership code is recorded for each of the extracted usage information (S22). If the user membership code is recorded, the past purchase record of the member corresponding to the user member code of the target product purchased using the coupon is inquired to the sales management system 40 (S23).

For the target product purchased using the coupon for inquiring the purchase record, if the JAN code of the target product is received from the cash register terminal 30 at the time of using the coupon, this is included in the usage information and stored. Although it can be specified by this, when recording the coupon issuance information in the ticketing information storage unit 14, if the JAN code of the target product of the coupon issued is associated with the ticketing ID and stored, the cash register terminal 30 can be used. When the ticketing ID is included in the received usage information, the target product purchased using the coupon can be specified from the JAN code associated with the ticketing ID.

The privilege points that will be rewarded to the member (ticketing member) who issued the used coupon are determined from the presence or absence of the user membership code and the purchase record of the target product (S24), but the presence or absence of the user membership code is used. If the information does not include the user membership code, the coupon user can reduce the number of privilege points given to the ticketing member or decide not to give the privilege compared to the case where the user membership code is included. If you do not show your point card at the time of use, the privilege points that the ticketing member can get will be reduced, so when the ticketing member transfers the coupon, expect the effect of encouraging membership in the point service and use of the point service. Can be done.

Regarding the purchase record of the target product, if there is no purchase record, the privilege points will be set higher than when there is a purchase record, and the ticketing member will transfer the coupon to the customer who has never purchased the target product. By strongly encouraging the purchase of the target product, it is possible to expect the effect of promoting the purchase of the target product by the customer group who has not purchased the target product and expanding the customer group. Conversely, if the privilege points are set higher when there is a purchase record than when there is no purchase record, the ticketing member will purchase the target product when transferring the coupon to a customer who has purchased the target product. By strongly encouraging, it is possible to expect the effect of promoting the purchase by the customer group who has a purchase record of the target product and solidifying the fan base which is the core of the target product.

When the privilege points to be rewarded to the ticketing member are determined for each usage information as described above, the determined privilege points are totaled for each ticketing member code that identifies the ticketing member (S25). The ticketing member code of the member who issued the coupon used for the usage information is associated with the ticketing ID shown in the example of FIG. 10 if the usage information includes the ticketing ID as shown in the example of FIG. It can be identified from the ticketing membership code issued. When the ticketing member code is included in the usage information instead of the ticketing ID, the ticketing member code can be directly specified by storing the ticketing member code in the usage information.

The privilege points aggregated for each ticketing member code are added to the privilege point balance of the member included in the member information stored in the member information storage unit 12, and in the example of FIG. 6, the "privilege point balance" The numerical value is updated (S26). Further, the number of cases where the issued coupon is used may be included in the member information as in the field of "number of transfer coupons used" in the example of FIG. In the example of FIG. 6, the influence on other customers of the member is shown every time the number of transfer coupons used (the usage amount may be adopted instead of the number of usages) reaches a predetermined threshold value. If the rank of "influence" is to be increased, it is possible to identify the members who can be recognized as influencers in the real world by this rank of influence.

Further, the number of points for which the privilege point coupon can be issued is reached by referring to the privilege point balance stored in the member information storage unit 12 and included in the member information of the member whose balance has been updated. When confirmed, information for issuing a privilege point coupon to which the number of points is given as privilege points is set in the coupon information storage unit 13 as a coupon that can be issued only to the member (S27).

In the example of FIG. 9, the coupon of the coupon type code "2001" is set as the coupon that can be issued to the member of the member code "100001", but the member of the member code "100001" is next to the ticketing terminal 20. When the member code is transmitted from the coupon management server 10 to the coupon management server 10, the coupon of the coupon type code "2001" (50 points are given in the example of FIG. 7) according to the flow of S02-S03 of FIG. 3 described above. The coupon management server 10 transmits the privilege point coupon issuing data for issuing one coupon, which is the upper limit of the number of coupons issued, to the ticketing terminal 20.

At the ticketing terminal 20 that has received the privilege point coupon issuing data, a privilege point coupon that can receive privilege points using a physical medium such as a paper medium is issued. When this privilege point coupon and membership card are presented at the cash register terminal 30, after confirming the expiration date of the privilege point coupon, information on the privilege points specified in the privilege point coupon and the membership code read from the membership card will be managed. It is transmitted to the system 50, and in the point management system 50, privilege points are added to the point balance of the member specified from the member code.

The method of awarding privilege points to members who have used the transferred coupon is not limited to the method of managing the balance of privilege points for each member and issuing a fixed amount of privilege points coupon. .. For example, a coupon that can be given the number of privilege points aggregated for each ticketing member code in S25 of the flowchart of FIG. 5 can be used as a coupon that can be issued to a member specified by the ticketing member code in the coupon information storage unit 13. It may be set directly, or a coupon that can receive a discount at the time of purchasing the product may be set as a privilege instead of granting privilege points.

In addition, regarding the granting of privilege points, instead of issuing a privilege point coupon to the ticketing terminal 20, information on the number of privilege points aggregated for each ticketing member code on the coupon management server 10 is managed together with the ticketing member code. It may be configured to directly add the privilege points to the point balance of each member to which the privilege is given by transmitting to the system 50.

10 Coupon management server 11 Coupon issuing unit 12 Member information storage unit 13 Coupon information storage unit 14 Ticketing information storage unit 15 Usage information reception unit 16 Usage information storage unit 17 Reward coupon setting unit 20 Ticketing terminal 30 Cash register terminal 40 Sales management system 50 points Management system

Claims (10)

A coupon management device that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A transmission means for transmitting coupon ticketing data for issuing a coupon displaying a coupon displaying an identification code that can read the ticketer code that identifies the issuer who issues the coupon, and a transmission means for transmitting the coupon ticketing data to the terminal device operated by the ticketer.
A receiving means for receiving coupon usage information including a ticketer code specified from the identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
The receiving means comprises a determining means for determining the privilege given to the ticket issuer identified by the received ticket issuer code based on a predetermined rule .
When the user presents a user code that identifies the user when the user uses the coupon, the receiving means receives usage information including the user code.
Even if the same and the same quantity of products are purchased using the coupon, the determination means uses the user code if the usage information received by the receiving means does not include the user code. If the person code is included, it is determined that the ticket issuer will be given a disadvantageous benefit or no benefit will be granted.
A coupon management device featuring. A coupon management device that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A storage means for associating and storing a ticket issuer code that identifies a ticket issuer who issues a coupon and a ticket issuer ID assigned to each coupon issued to the ticket issuer.
A transmission means for transmitting coupon ticketing data for issuing a coupon displaying a coupon displaying an identification code capable of reading the ticketing ID to a terminal device operated by the ticketing person, and a transmission means.
A receiving means for receiving coupon usage information including a ticketing ID specified from an identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
The storage means includes a determination means for determining a privilege given to a ticket issuer identified by a ticket issuer code stored in association with a ticket issue ID received by the receiving means based on a predetermined rule . hand,
When the user presents a user code that identifies the user when the user uses the coupon, the receiving means receives usage information including the user code.
Even if the same and the same quantity of products are purchased using the coupon, the determination means uses the user code if the usage information received by the receiving means does not include the user code. If the person code is included, it is determined that the ticket issuer will be given a disadvantageous benefit or no benefit will be granted.
A coupon management device featuring. A coupon management device that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A transmission means for transmitting coupon ticketing data for issuing a coupon displaying a coupon displaying an identification code that can read the ticketer code that identifies the issuer who issues the coupon, and a transmission means for transmitting the coupon ticketing data to the terminal device operated by the ticketer.
A receiving means for receiving coupon usage information including a ticketer code specified from the identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
The receiving means comprises a determining means for determining the privilege given to the ticket issuer identified by the received ticket issuer code based on a predetermined rule .
The receiving means receives the user code that identifies the user and the product code that identifies the product purchased by the user using the coupon.
The determination means is a case where the same and the same quantity of products are purchased using the coupon based on the purchase history of the product identified from the product code of the user identified from the user code. Can be determined as a benefit that is given different benefits
A coupon management device featuring. A coupon management device that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A storage means for associating and storing a ticket issuer code that identifies a ticket issuer who issues a coupon and a ticket issuer ID assigned to each coupon issued to the ticket issuer.
A transmission means for transmitting coupon ticketing data for issuing a coupon displaying a coupon displaying an identification code capable of reading the ticketing ID to a terminal device operated by the ticketing person, and a transmission means.
A receiving means for receiving coupon usage information including a ticketing ID specified from an identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
The storage means includes a determination means for determining a privilege given to a ticket issuer identified by a ticket issuer code stored in association with a ticket issue ID received by the receiving means based on a predetermined rule . hand,
The receiving means receives the user code that identifies the user and the product code that identifies the product purchased by the user using the coupon.
The determination means is a case where the same and the same quantity of products are purchased using the coupon based on the purchase history of the product identified from the product code of the user identified from the user code. Can be determined as a benefit that is given different benefits
A coupon management device featuring. A coupon management device that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A storage means for associating and storing a ticket issuer code that identifies a ticket issuer who issues a coupon and a ticket issuer ID assigned to each coupon issued to the ticket issuer.
A transmission means for transmitting coupon ticketing data for issuing a coupon displaying a coupon displaying an identification code capable of reading the ticketing ID to a terminal device operated by the ticketing person, and a transmission means.
A receiving means for receiving coupon usage information including a ticketing ID specified from an identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
The storage means includes a determination means for determining a privilege given to a ticket issuer identified by a ticket issuer code stored in association with a ticket issue ID received by the receiving means based on a predetermined rule . hand,
In the storage means, the ticketing ID and the product code that identifies the target product of the issued coupon are stored in association with each other.
The receiving means receives the user code that identifies the user, and receives the user code.
The determination means is based on the purchase history of the product identified from the product code stored in association with the ticketing ID received by the receiving means in the storage means of the user identified from the user code. Even if the same and the same quantity of products are purchased using, it can be decided as a benefit to be given different benefits.
A coupon management device featuring. It is a coupon management method that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A transmission step in which a computer transmits coupon ticketing data for issuing a coupon displaying a coupon with a readable identification code for identifying the issuer who issues the coupon, to a terminal device operated by the ticket issuer. ,
A receiving step in which the computer receives coupon usage information including a ticketer code identified from the identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon. ,
The computer has a determination step of determining a privilege given to a ticket issuer identified by a ticket issuer code received in the reception step based on a predetermined rule .
In the reception step, when the user presents a user code that identifies the user when the user uses the coupon, the computer receives usage information including the user code.
In the determination step, the computer does not include the user code in the usage information received by the receiving means even when the same and the same quantity of products are purchased using the coupon. Is to grant a disadvantageous privilege to the ticket issuer or to determine that there is no privilege to be granted from the case where the user code is included.
A coupon management method featuring. It is a coupon management method that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A computer having a storage means for storing the ticket issuer code that identifies the issuer who issues the coupon and the ticket issuer ID assigned to each coupon issued to the ticket issuer in association with each other can read the ticket issuer. A transmission step of transmitting coupon ticketing data for issuing a coupon displaying an identification code to a terminal device operated by the ticket issuer, and a transmission step.
A reception step in which the computer receives coupon usage information including a ticketing ID specified from an identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
A determination step in which the computer determines the privilege given to the ticket issuer identified by the ticket issuer code stored in association with the ticket issue ID received in the reception step in the storage means based on a predetermined rule. Have,
In the reception step, when the user presents a user code that identifies the user when the user uses the coupon, the computer receives usage information including the user code.
In the determination step, the computer does not include the user code in the usage information received by the receiving means even when the same and the same quantity of products are purchased using the coupon. Is to grant a disadvantageous privilege to the ticket issuer or to determine that there is no privilege to be granted from the case where the user code is included.
A coupon management method featuring. It is a coupon management method that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A transmission step in which a computer transmits coupon ticketing data for issuing a coupon displaying a coupon with a readable identification code for identifying the issuer who issues the coupon, to a terminal device operated by the ticket issuer. ,
A receiving step in which the computer receives coupon usage information including a ticketer code identified from the identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon. ,
The computer has a determination step of determining a privilege given to a ticket issuer identified by a ticket issuer code received in the reception step based on a predetermined rule .
In the reception step, the computer receives usage information including a user code for identifying the user and a product code for identifying the product purchased by the user using the coupon.
In the determination step, based on the purchase history of the product identified from the product code of the user identified from the user code, the computer purchased the same and the same quantity of products using the coupon. Even if it is, it can be decided as a benefit to be granted different benefits
A coupon management method featuring. It is a coupon management method that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A computer having a storage means for storing the ticket issuer code that identifies the issuer who issues the coupon and the ticket issuer ID assigned to each coupon issued to the ticket issuer in association with each other can read the ticket issuer. A transmission step of transmitting coupon ticketing data for issuing a coupon displaying an identification code to a terminal device operated by the ticket issuer, and a transmission step.
A reception step in which the computer receives coupon usage information including a ticketing ID specified from an identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
A determination step in which the computer determines the privilege given to the ticket issuer identified by the ticket issuer code stored in association with the ticket issue ID received in the reception step in the storage means based on a predetermined rule. Have,
In the reception step, the computer receives usage information including a user code for identifying the user and a product code for identifying the product purchased by the user using the coupon.
In the determination step, based on the purchase history of the product identified from the product code of the user identified from the user code, the computer purchased the same and the same quantity of products using the coupon. Even if it is, it can be decided as a benefit to be granted different benefits
A coupon management method featuring. It is a coupon management method that grants a predetermined privilege to a ticket issuer who has transferred a coupon issued using a physical medium when the coupon is used.
A computer having a storage means for storing the ticket issuer code that identifies the issuer who issues the coupon and the ticket issuer ID assigned to each coupon issued to the ticket issuer in association with each other can read the ticket issuer. A transmission step of transmitting coupon ticketing data for issuing a coupon displaying an identification code to a terminal device operated by the ticket issuer, and a transmission step.
A reception step in which the computer receives coupon usage information including a ticketing ID specified from an identification code displayed on the coupon from a terminal device installed at a place where the coupon user uses the coupon.
A determination step in which the computer determines the privilege given to the ticket issuer identified by the ticket issuer code stored in association with the ticket issue ID received in the reception step in the storage means based on a predetermined rule. Have,
In the storage means, the ticketing ID and the product code that identifies the target product of the issued coupon are stored in association with each other.
In the reception step, the computer receives usage information including a user code that identifies the user, and receives the usage information.
In the determination step, the computer is based on the purchase history of the product identified from the product code stored in the storage means in association with the ticketing ID received by the receiving means of the user identified from the user code. Therefore, even if the same and the same quantity of products are purchased using the coupon, it can be determined as a privilege to be given different benefits.
A coupon management method featuring.

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