JP6695826B2 - Information display program, information display device, information display method, and distribution device - Google Patents

Description

  The present invention relates to an information display program, an information display device, an information display method, and a distribution device.

  Conventionally, there is known a technique for displaying a plurality of information on an arbitrary information display device such as a smart device such as a smartphone or a tablet PC (Personal Computer) or a desktop PC. As an example of such a technique, by displaying content including a moving image on the screen and playing the moving image in accordance with the position designated by the user on the screen, an interest in the moving image included in the content is generated. Techniques for making them known are known.

JP, 2014-049095, A

  However, it cannot be said that the above-mentioned conventional technique does not necessarily have a high appealing effect on the moving image included in the content. For example, in the related art, when the position designated by the user on the screen is within a region that is apart from the region of the moving image included in the content by a predetermined distance, the moving image is only played back. The appealing effect of the included videos was not always possible.

  The present application has been made in view of the above, and an object thereof is to provide an information display program, an information display device, an information display method, and a distribution device that improve the appealing effect of a moving image included in content.

  The information display program according to the present application causes the computer to determine the transparency of the pixel at the position of the first moving image corresponding to the position of the pixel, based on the luminance information of the pixel in the reference moving image corresponding to the first moving image. The procedure and the display procedure for displaying the first moving image and the predetermined content in an overlapping manner are executed according to the transparency determined by the determining procedure.

  According to the aspect of the embodiment, it is possible to improve the appealing effect of the moving image included in the content.

FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 2 is a diagram illustrating a configuration example of the distribution system according to the embodiment. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. FIG. 4 is a diagram showing an example of information stored in the advertisement database according to the embodiment. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. FIG. 7 is a diagram illustrating an example of content including a moving image and a reference moving image corresponding to the moving image. FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays a plurality of moving images in an overlapping manner. FIG. 9 is a flowchart showing an example of the flow of display processing executed by the terminal device according to the embodiment. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server.

  Hereinafter, modes (hereinafter, referred to as “embodiments”) for implementing the information display program, the information display device, the information display method, and the distribution device according to the present application will be described in detail with reference to the drawings. Note that the information display program, the information display device, the information display method, and the distribution device according to the present application are not limited by this embodiment. Also, in each of the following embodiments, the same parts are designated by the same reference numerals, and duplicate description will be omitted.

[1. Example of terminal device]
First, an example of processing executed by the terminal device 100, which is an example of an information display device, will be described with reference to FIG. FIG. 1 is a diagram illustrating an example of a terminal device according to the embodiment. FIG. 1 shows an example in which the content C10 and the content C23 are displayed by the terminal device 100.

  In the following description, it is a position that is a reference when displaying the content C10 or the content C23 on the screen, and when displaying the content C10 or the content C23, the edge arranged on the uppermost side on the screen is the content C10. Or the upper end of the content C23. Further, among the edges generated when the content C10 and the content C23 are displayed on the screen, the edge arranged at the bottom of the screen is described as the lower end of the content C10 and the content C23. Further, among the edges generated when the content C10 and the content C23 are displayed on the screen, the edge on the left side with respect to the upper and lower edges is referred to as the left edge of the content C10 and the content C23, and the edge on the right side with respect to the upper and lower edges is defined. It is described as the right end of the content C10 and the content C23.

  In the following description, the end of the screen that is the reference when displaying the content C10 or the content C23, and the end in the direction in which the upper side of the content C10 or the content C23 is displayed is referred to as the upper end of the screen. The edge in the direction in which the lower side of the content C10 or the content C23 is displayed is referred to as the lower edge of the screen. Further, on the screen of the terminal device 100, the direction in which the upper ends of the contents C10 and C23 are displayed is referred to as the upper screen direction, and the direction in which the lower ends of the contents C10 and C23 are arranged on the screen is the lower screen direction. Enter. Further, on the screen of the terminal device 100, the direction in which the left end of the content C10 or the content C20 is displayed is referred to as the screen left direction, and the direction in which the right end of the content C10 or the content C23 is arranged on the screen is the right direction of the screen. Enter.

  The terminal device 100 shown in FIG. 1 is a smart device such as a smartphone or a tablet terminal, and can communicate with an arbitrary server device via a wireless communication network such as 3G (Generation) or LTE (Long Term Evolution). It is a portable terminal device that can be used. In addition, the terminal device 100 has an output unit 130 such as a liquid crystal display. It is assumed that the terminal device 100 has a touch panel. That is, the user of the terminal device 100 performs various operations by touching the display surface (hereinafter, also referred to as a screen) of the output unit 130 with a finger or a stylus.

  The content C10 is, for example, a web page on which news, weather forecast, indexes and contents of received mails, photo viewers, and various other contents are arranged. For example, the content C10 is a web page described in HTML (Hyper Text Markup Language), XML (Extensible Markup Language), or the like. In the following description, the content C10 is assumed to be a web page of a so-called portal site. It is also assumed that the content C10 is a web page optimized for a smart device, and the horizontal display size is the same as the horizontal display size of the screen of the terminal device 100. The content C10 is a web page whose vertical display size is longer than the vertical display size of the output unit 130 of the terminal device 100, and content related to a plurality of news items such as the movie “Sample Shark” is placed. It has been done.

  The content C10 is, for example, news, weather forecast, index or content of received mail, photo viewer, and other various contents arranged in independent tiles, and is operated for each tile arranged content. It may be content that can be updated or the like. In such a case, the size of each tile arranged in the content C10, the arrangement position, and the number of arranged tiles may be automatically changed for each tile, or may be changed according to a user operation. Such content C10 may include an input field for inputting a search keyword, a link to another web page, and the like. Further, as the content C10, any content other than the web page can be adopted.

  The content C23 is content displayed together with the content C10, and is, for example, content related to an advertisement. In the example illustrated in FIG. 1, the content C23 is a moving image displayed on the web page C10. As will be described later, the control information described in a script language such as Java Script (registered trademark) or CSS controls the display mode of the content C20, so that the content C23 is displayed over the content C10.

  The content C20 includes a content C21 and a content C22. Specifically, the content C21 is included in the first area of the content C20. The content C22 is included in the second area of the content C20.

  Here, the content C21 is an original moving image which is a source of the content C23. On the other hand, the content C22 is a reference moving image corresponding to the content C21. For example, in the content C22, a reference moving image in which an area in which an object (for example, a subject captured in a moving image) extracted from the content C21 is captured is white and other areas are black by various image analysis techniques. Is. That is, the content C22 is a reference moving image in which the boundary between the area including the image of the predetermined object and the other area in the content C21 is represented by white pixels and black pixels. More specifically, the content C22 is a reference moving image generated based on a threshold value of pixel values for identifying a boundary between a region including a video of a predetermined object and a region other than the region in the content C21. is there. In the example shown in FIG. 1, the upper half of the content C20 is the content C21, and the lower half of the content C20 is the content C22. More specifically, in the example illustrated in FIG. 1, the content C21 is a moving image of a shark swimming in the sea. On the other hand, the content C22 is a moving image in which the white silhouette of the shark swims in the black region.

  The area R21 of the content C22 corresponds to the area R11 of the content C21. In addition, the luminance information of pixels in the region R21 of the content C22 (black in the example shown in FIG. 1) represents the transparency of the pixels in the region R11 of the content C21 (complete transparency in the example shown in FIG. 1). On the other hand, the area R22 of the content C22 corresponds to the area R12 of the content C21. Also, the luminance information of pixels in the region R22 of the content C22 (white in the example shown in FIG. 1) represents the transparency of the pixels in the region R12 of the content C21 (completely opaque in the example shown in FIG. 1).

  As will be described later, the content C23 has a layout position and a display position set by CSS (Cascading Style Sheets), Java Script (registered trademark), HTML5, and other scripts that can describe dynamic content. It is a content whose display mode is changed by a user's operation or the like. For example, the content C23 is a moving image whose display, deletion, enlargement, reduction, movement, rotation, reproduction, pause, and the like are controlled by a user's operation.

[2. Processing executed by the terminal device 100]
Since the billing for the advertisement distribution is made for the user's browsing, selection, etc., it is desirable that the contents related to the advertisement be made in a manner that is easily noticed by the user. Therefore, in the content C10, for example, an area R12 (shark in this example) included in the content C21 is displayed in an area in which content related to a plurality of news items (in this example, the movie “Sample Shark” publicly available) is displayed. Therefore, a display process that attracts the eyes of the user can be considered. However, when content of a predetermined moving image file format (for example, MP4 (MPEG-4), WMV (Windows Media Video), WebM, etc.) is displayed on the content C10, the transparency of the content of the predetermined moving image file format is It may not be possible to set. In this case, since the transparency cannot be set in the area R11 included in the content C21, only the area R12 included in the content C21 cannot be displayed in the area in which the content related to the plurality of news items is displayed.

[2-1. Display processing)
Therefore, the terminal device 100 executes the following display processing. Upon receiving the distribution of the content C10, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 that distributes the content related to the advertisement. Then, the terminal device 100 receives the distribution of the content C20 including the content C21 and the content C22 from the advertisement distribution server 20 as the content related to the advertisement.

  Then, the terminal device 100 determines the transparency of the pixel at the position of the content C21 corresponding to the position of the pixel based on the luminance information of the pixel in the content C22. Specifically, the terminal device 100 determines the transparency based on the content C22 at the reproduction position corresponding to the reproduction position of the content C21.

  More specifically, the terminal device 100 extracts the luminance information of the pixel in the content C22. For example, the terminal device 100 extracts the pixel coordinates in the content C22 and the brightness value corresponding to the pixel coordinates in the content C22. In the example illustrated in FIG. 1, the terminal device 100 extracts a region having a black luminance value as a region R21. Further, the terminal device 100 extracts a region having a white luminance value as a region R22.

  Here, the brightness value of black represents the transparency “100%”. In addition, the brightness value of white represents the transparency “0%”. In this case, the terminal device 100 determines the transparency of the area R11 of the content C21 to be “100%” based on the luminance value of the area R21 of the content C22. On the other hand, the terminal device 100 determines the transparency of the area R11 of the content C21 to be “0%” based on the luminance value of the area R21 of the content C22.

  Then, the terminal device 100 superimposes and displays the content C21 and the content C10 according to the determined transparency. Specifically, the terminal device 100 changes the transparency of the region R11 of the content C21 to “100%” and displays the content C21 and the content C10 in an overlapping manner. Such a change in the transparency by the terminal device 100 is realized by, for example, JavaScript (registered trademark) described in the HTML file forming the content C10.

In this way, the terminal device 100 determines the transparency of the pixel at the position of the content C21 corresponding to the position of the pixel, based on the luminance information of the pixel in the content C22 corresponding to the content C21. Then, the terminal device 100 superimposes and displays the content C21 and the content C10 according to the determined transparency. As a result, the terminal device 100 can display the content C23 that is cut out from the content C21 as a moving image on the content of the content C10. In the example illustrated in FIG. 1, the terminal device 100 can display the shark as a moving image on the content related to a plurality of news such as the movie “Sample Shark” being released. Therefore, the terminal device 100 can display a video advertisement that is blended into the content, and can improve the appeal effect of the video included in the content.
[2-2. About transparency)
Here, in the above description, the terminal device 100 determines the transparency of the region R11 of the content C21 to be “0%” based on the luminance value of the region R21 of the content C22. However, the embodiment is not limited to this. For example, the terminal device 100 may determine the transparency based on the luminance information of the pixel in the content C22 and the operation content of the user with respect to the content C20.

Specifically, when the area R12 of the content C21 displayed as the content C23 in the content C10 is selected, the terminal device 100 may change the transparency of the area R12. In the example illustrated in FIG. 1, the terminal device 100 may change the transparency of the region R12 to a transparency lower than 100% according to the selection of the region R12 of the content C21.
[2-3. About multiple content display]
Further, in the above description, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner in accordance with the determined transparency. However, the embodiment is not limited to this. For example, the terminal device 100 raises the transparency of the operation position of the user with respect to the content C21 more than the transparency before the operation, superimposes another content on the front surface of the content C10, and superimposes the content C21 on the front surface of the other content. It may be displayed.

Specifically, the terminal device 100 changes the transparency of the region R12 of the content C21 from 100% to a transparency lower than 100% according to the selection of the region R12 of the content C21, and changes the other contents to You may display so that it can be visually recognized through the area | region R12 of the content C21.
[2-4. About transition to predetermined content]
Further, in the above description, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner in accordance with the determined transparency. However, the embodiment is not limited to this. For example, the terminal device 100 may display the content C21 capable of transitioning to a predetermined content when an area having a transparency of a threshold value or more is selected.

Specifically, when the threshold value of the transparency is 0% and the transparency of the region R12 of the content C21 is 0%, the terminal device 100 can transition the region R12 of the content C21 to a predetermined content. Display as content.
[2-5. Regarding transparency at positions other than the operating position]
Further, in the above description, the terminal device 100 displays the content C21 and the content C10 in an overlapping manner in accordance with the determined transparency. However, the embodiment is not limited to this. For example, the terminal device 100 may change the transparency of the position of the content C21 other than the operation position of the user with respect to the content C21.

Specifically, the terminal device 100 may change the transparency of the region R11 of the content C21 according to the selection of the region R12 of the content C21.
[2-7. Execution subject]
Although not described above, the terminal device 100 can realize the above-described display processing by an arbitrary method. For example, the terminal device 100 may realize the above-described processing by downloading an application that causes the terminal device 100 to execute the above-described display processing in advance and executing the application at an arbitrary timing.

In addition, the terminal device 100 accepts the distribution of the control information for executing the above-described display processing at the same time as the distribution of the content C10 and the content C20. Then, the terminal device 100 performs the above-described display processing according to the control information. Hereinafter, the terminal device 100 and the like that execute the display process shown in FIG. 1 according to the control information will be described.
[3. Configuration of distribution system]
Hereinafter, the terminal device 100 and the like that realize the above-described display processing will be described. First, the configuration of the distribution system 1 according to the embodiment will be described with reference to FIG. FIG. 2 is a diagram illustrating a configuration example of the distribution system according to the embodiment. As shown in FIG. 2, the distribution system 1 includes a terminal device 100, an advertiser terminal 10, an advertisement distribution server 20, and a content distribution server 30. The terminal device 100, the advertiser terminal 10, the advertisement distribution server 20, and the content distribution server 30 are communicably connected via a network N by wire or wirelessly. Note that the distribution system 1 shown in FIG. 2 may include a plurality of terminal devices 100, a plurality of advertiser terminals 10, a plurality of advertisement distribution servers 20, and a plurality of content distribution servers 30. Good.

  The terminal device 100 is an information processing device used by a user who browses a web page. For example, the terminal device 100 is a mobile phone such as a smartphone, a tablet terminal, a PDA (Personal Digital Assistant), a desktop PC (Personal Computer), or a notebook PC. The terminal device 100 acquires the content C10 from the content distribution server 30 according to the operation by the user, and displays the acquired content C10. In addition, the terminal device 100 acquires the content C20 from the advertisement distribution server 20 when the acquisition instruction to be described later is included together with the content C10. Further, when the terminal device 100 receives the distribution of the control information for realizing the above-described display processing from the advertisement distribution server 20, the terminal apparatus 100 operates according to the control information and realizes the display processing.

  The advertiser terminal 10 is an information processing device used by the advertiser. For example, the advertiser terminal 10 is a desktop PC, a notebook PC, a tablet terminal, a mobile phone, a PDA, or the like. The advertiser terminal 10 submits to the advertisement distribution server 20 as advertisement content such as the content C20 according to the operation by the advertiser. For example, the advertiser terminal 10 submits the content C20 as advertisement content to the advertisement distribution server 20. Further, the advertiser terminal 10 submits a moving image, a URL (Uniform Resource Locator) for acquiring a landing page, or the like as the content C20 to the advertisement distribution server 20.

  The advertiser may request the agency to submit the advertisement content. In this case, the agency submits the advertisement content to the advertisement distribution server 20. In the following, the notation “advertiser” is a concept that includes not only the advertiser but also the agency, and the notation “advertiser terminal” refers to not only the advertiser terminal 10 but also the agency device used by the agency. It is assumed to be a concept including.

  The advertisement distribution server 20 is a server device that distributes the advertisement content submitted from the advertiser terminal 10. For example, when the advertisement distribution server 20 receives a distribution request for advertisement content from the terminal device 100, the advertisement distribution server 20 matches the user with the advertisement content based on the location of the terminal device 100, the attribute of the user, etc. The following advertising content is distributed to the terminal device 100. Further, the advertisement distribution server 20 distributes the control information for realizing the above-described display processing to the terminal device 100 together with the content C20 which is the advertising content. The control information is described in a script language such as Java Script (registered trademark) or CSS (Cascading Style Sheets). The offset amount of the display area may be distributed as control information or may be distributed as separate information from the control information.

  The content distribution server 30 is a web server or the like that distributes the content C10 to the terminal device 100. For example, the content distribution server 30 can be used as a portal site, news site, auction site, weather forecast site, shopping site, finance (stock price) site, route search site, map providing site, travel site, restaurant introduction site, web blog, etc. The content C10 in which various related information is arranged in a tile shape is distributed to the terminal device 100. The content delivery server 30 may be a server that delivers a web page such as a portal site where various kinds of information are arranged.

  Here, the content C10 distributed by the content distribution server 30 includes an acquisition command. For example, the URL of the advertisement distribution server 20 or the like is described as an acquisition command in the HTML file or the like forming the content C10. In this case, the terminal device 100 acquires the content C20 as the advertisement content from the advertisement distribution server 20 by accessing the URL described in the HTML file or the like.

The various data distributed from the content distribution server 30 to the terminal device 100 is actually an HTML file or image forming a web page, a moving image displayed together with the web page, or the like.
[4. Ad delivery server configuration]
Next, the configuration of the advertisement distribution server 20 according to the embodiment will be described with reference to FIG. FIG. 3 is a diagram illustrating a configuration example of the advertisement distribution server according to the embodiment. As shown in FIG. 3, the advertisement distribution server 20 includes a communication unit 21, a storage unit 22, and a control unit 23.

  The communication unit 21 is realized by, for example, a NIC (Network Interface Card) or the like. Then, the communication unit 21 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100, the advertiser terminal 10, and the content distribution server 30.

  The storage unit 22 is realized by, for example, a semiconductor memory device such as a RAM (Random Access Memory) or a flash memory (Flash Memory), or a storage device such as a hard disk or an optical disk. The storage unit 22 also stores an advertisement database 24, which is a database that stores various types of information regarding advertisement content submitted from the advertiser terminal 10.

  Here, FIG. 4 is a diagram illustrating an example of information stored in the advertisement database according to the embodiment. In the example shown in FIG. 4, the advertisement database 24 has items such as an advertiser ID, advertisement content, the number of impressions, a guaranteed number of impressions, and a consideration. The advertisement database 24 may further store information for matching the content with the user and information such as CTR (Click Through Rate).

  The “advertiser ID” indicates identification information for identifying the advertiser or the advertiser terminal 10. The “advertisement content” indicates content submitted from the advertiser terminal 10, that is, content related to the advertisement such as the content C20. Although FIG. 4 shows an example in which conceptual information such as “C20” to “C70” is stored in the “advertisement content”, in reality, individual videos that attempt to convey common information to users. A URL where each content such as an image is located, or a file path name indicating the storage location of these is stored.

  In addition to the content C20, a display instruction for changing the display mode of the content C23 is registered in the advertisement database 24 as the advertisement content. The display instruction may include a setting value such as a ratio (that is, transparency) at which the content on the back side is transparent when the content C23 is displayed. Further, the display instruction may include where to place the content C23 on the screen, a set value of the size of the visible area of the content C23, and the like. For example, in the advertisement database 24, the number of pixels such as “100 to 200 pixels” with the upper end of the content C10 as a reference is registered as the arrangement position of the content C23 and the size of the visible area of the content C23.

  In addition, the display instruction includes information indicating the user's operation that triggers the transition of the content C23 to the landing page, the state of the terminal device 100, the URL (Uniform Resource Locator) of the landing page, and the like. .. The above-mentioned display instruction is arbitrarily set by the advertiser when the advertiser registers the advertisement content, for example.

  Further, when the advertiser registers the advertisement content, the advertiser may set the information indicating the area of the content C21 and the area of the content C22 in the content C20. For example, when the content C21 and the content C22 are arranged side by side in the vertical direction, even if the advertiser sets the number of vertical pixels of the content C21 and the number of vertical pixels of the content C22. Good. Further, for example, when the content C21 and the content C22 are arranged side by side in the horizontal direction, the advertiser sets the number of horizontal pixels of the content C21 and the number of horizontal pixels of the content C22. May be. If such a setting is not performed, the terminal device 100 automatically determines the content located above the center of the content C20 as the content C21 with reference to the center coordinates of the content C20, and determines the center of the content C20. The content arranged below may be automatically determined as the content C22.

  The “impression number” indicates the number of times the advertising content is displayed. The “impression guarantee number” indicates the number of times the advertisement content is guaranteed to be paid for. Further, the “compensation” indicates the reward paid by the advertiser when the advertising content is displayed by the “impression guarantee number”. That is, the advertisement delivery server 20 is a server that delivers the content related to the advertisement in an impression guarantee type.

  That is, FIG. 4 shows an example in which the advertiser identified by the advertiser ID “B10” has submitted the content C20 as advertisement content. Further, in FIG. 4, the number of impressions of the advertisement content “C20” is “10000”, the guaranteed number of impressions is “20000”, and the charge amount when the content “C20” is displayed by the guaranteed number of impressions is “aaa”. Is an example. ”

  When the content related to the advertisement is distributed in the click-billing format in which the fee is charged each time the advertisement content is selected, the number of times the content is selected and the charge amount when the content is selected are stored in the advertisement database 24. Etc. are registered. Further, when the advertisement content is selected in the bid format and the selected advertisement content is delivered when the delivery request is received, the advertisement database 24 shows the advertisement fee set as a reward per impression by the advertiser. The bid price, CTR, etc. are registered.

  Returning to FIG. 3, the description will be continued. The control unit 23 is realized, for example, by a CPU (Central Processing Unit), an MPU (Micro Processing Unit), or the like that executes various programs stored in a storage device inside the advertisement distribution server 20 using a RAM as a work area. To be done. Further, the control unit 23 is realized by, for example, an integrated circuit such as an ASIC (Application Specific Integrated Circuit) or an FPGA (Field Programmable Gate Array).

  As shown in FIG. 3, the control unit 23 has a submission reception unit 25, a request reception unit 26, an advertisement selection unit 27, and a distribution unit 28, and has functions and actions of information processing described below. Realize or execute. The internal configuration of the control unit 23 is not limited to the configuration shown in FIG. 3 and may be another configuration as long as it is a configuration for performing information processing described later. The connection relationship between the processing units included in the control unit 23 is not limited to the connection relationship illustrated in FIG. 3 and may be another connection relationship.

  The submission acceptance unit 25 accepts submission of advertisement content from the advertiser terminal 10. Specifically, the submission reception unit 25 receives the submission of the advertising content together with the designation of the consideration. Further, the submission receiving unit 25 receives the content C20 and the display instruction. In such a case, the submission receiving unit 25 registers the content C20 and the display instruction in the advertisement database 24 together with the advertiser ID and the value of the received consideration. Note that the submission acceptance unit 25 may accept, as the content C22, a content corresponding to the reference moving image created from the content C21 by the advertiser, accept only the content C21 from the advertiser, and select the content C22 from the accepted content C21. The created content C22 may be registered as the content C20 in the advertisement database 24 together with the content C21.

  The request receiving unit 26 receives an advertisement content acquisition request from the terminal device 100. For example, the request receiving unit 26 receives an HTTP request as a request for acquiring advertisement content.

  The advertisement selecting unit 27 selects the distribution candidate advertisement contents from the advertisement database 24 when the request receiving unit 26 receives the advertisement content acquisition request. For example, the advertisement selection unit 27 matches the advertisement content to be distributed from the advertisement content registered in the advertisement database 24 based on the position of the terminal device 100 and the attribute of the user. In such matching, the advertisement content is selected so that the number of impressions is larger than the guaranteed number of impressions. For example, the advertisement selection unit 27 preferentially selects the advertisement content having the largest difference between the guaranteed number of impressions and the number of impressions. The advertisement selection unit 27 may preferentially select advertisement content having a high bid price or CTR, or advertisement content having a high bid price or CTR. Then, the advertisement selection unit 27 outputs the advertisement content selected as the distribution target to the distribution unit 28.

  When the web page is a search page, the advertisement selection unit 27 may use an advertisement delivery method called a search-linked advertisement that extracts advertisement content that matches the search keyword specified in the search page. Further, the advertisement selecting unit 27 may use an advertisement distribution method called targeting distribution that extracts advertisement content that matches the user's attribute information (psychographic attribute, demographic attribute, etc.).

The distribution unit 28 distributes the control information to the terminal device 100 together with the advertisement content selected by the advertisement selection unit 27. Specifically, when the distribution unit 28 receives the advertisement content selected by the advertisement selection unit 27, the distribution unit 28 extracts the display instruction included in the received advertisement content. Then, the distribution unit 28 generates control information for causing the terminal device 100 to execute the display process having the content indicated by the extracted display instruction. The control information includes, for example, information indicating the positions of the visible areas and the arrangement areas of the contents C21 to C22. After that, the distribution unit 28 distributes the generated control information and the advertising content to the terminal device 100.
[5. Content distribution server configuration]
Next, the configuration of the content distribution server 30 according to the embodiment will be described with reference to FIG. FIG. 5 is a diagram showing a configuration example of the content distribution server according to the embodiment. As shown in FIG. 5, the content distribution server 30 has a communication unit 31, a content storage unit 32, and a control unit 33.

  The communication unit 31 is realized by, for example, a NIC or the like. Then, the communication unit 31 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the terminal device 100 and the advertisement distribution server 20.

  The content storage unit 32 is realized by, for example, a semiconductor memory device such as a RAM or a flash memory, or a storage device such as a hard disk or an optical disk. Then, the content storage unit 32 stores a web page that is an example of content. For example, the content storage unit 32 stores an HTML file forming a web page, a still image or a moving image displayed on the web page.

  The control unit 33 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a distribution program) stored in a storage device inside the content distribution server 30 using a RAM as a work area. .. The control unit 33 is realized by, for example, an integrated circuit such as ASIC or FPGA.

  As illustrated in FIG. 5, the control unit 33 includes a reception unit 34 and a distribution unit 35, and realizes or executes the functions and actions of information processing described below. The internal configuration of the control unit 33 is not limited to the configuration shown in FIG. 5, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship between the processing units included in the control unit 33 is not limited to the connection relationship illustrated in FIG. 5, and may be another connection relationship.

  The reception unit 34 receives a web page acquisition request from the terminal device 100. For example, the reception unit 34 receives an HTTP request as a web page acquisition request.

  The delivery unit 35 delivers the web page to the terminal device 100 when the acceptance unit 34 receives the web page acquisition request. Specifically, the distribution unit 35 acquires the web page of the acquisition request target from the content storage unit 32, and distributes the acquired web page to the terminal device 100.

Further, the distribution unit 35 generates the content C10 and distributes the generated content C10 to the terminal device 100. In such a case, when the terminal device 100 receives the content C10, the terminal device 100 transmits an advertisement distribution request to the advertisement distribution server 20 and displays the received advertisement content as a response. Then, the terminal device 100 executes a display process of changing the advertising content according to the operation of the user.
[6. Configuration of terminal device]
Next, the configuration of the terminal device 100 according to the embodiment will be described with reference to FIG. FIG. 6 is a diagram illustrating a configuration example of the terminal device according to the embodiment. As shown in FIG. 6, the terminal device 100 includes a communication unit 110, an input unit 120, an output unit 130, a physical sensor 140, and a control unit 150.

  The communication unit 110 is realized by, for example, a NIC or the like. Then, the communication unit 110 is connected to the network N by wire or wirelessly, and transmits and receives information to and from the advertisement distribution server 20 and the content distribution server 30.

  The input unit 120 is an input device that receives various operations from a user. For example, the input unit 120 is realized by a keyboard, a mouse, operation keys, or the like. The output unit 130 is a display device for displaying various information. For example, the output unit 130 is realized by a liquid crystal display or the like. When the touch panel is adopted as the terminal device 100, the input unit 120 and the output unit 130 are integrated. In the following description, the output unit 130 may be described as a screen.

  The physical sensor 140 is a sensor that detects the physical state of the terminal device 100. For example, the physical sensor 140 is a gyro sensor that measures the inclination of the terminal device 100 in the three axis directions. The physical sensor 140 is not limited to the gyro sensor, and any sensor such as an acceleration sensor, a temperature sensor, a volume sensor, and a brightness sensor can be applied.

  The control unit 150 is realized by, for example, a CPU, an MPU, or the like executing various programs (corresponding to an example of a display program) stored in a storage device inside the terminal device 100 using a RAM as a work area. For example, these various programs correspond to application programs called web browsers. Further, the control unit 150 is realized by, for example, an integrated circuit such as an ASIC or FPGA.

  As shown in FIG. 6, the control unit 150 includes a request unit 151, an operation control unit 152, and a display control unit 153, and realizes or executes the functions and actions of information processing described below. The internal configuration of the control unit 150 is not limited to the configuration shown in FIG. 6, and may be another configuration as long as it is a configuration for performing information processing described later. Further, the connection relationship between the processing units included in the control unit 150 is not limited to the connection relationship illustrated in FIG. 6 and may be another connection relationship.

  When receiving the URL of the content C10 from the operation control unit 152, the request unit 151 transmits an acquisition request for the content C10 indicated by the received URL to the content distribution server 30. Further, when the content C10 received from the content distribution server 30 includes an acquisition command, the request unit 151 transmits an advertisement content acquisition request to the advertisement distribution server 20.

  The operation control unit 152 executes various controls according to the user's operation received via the input unit 120. For example, when the user performs a display operation for the content C10 on the input unit 120, the operation control unit 152 outputs the URL of the content C10 to be displayed to the request unit 151. Further, the operation control unit 152 outputs, to the display control unit 153, the content of the user operation such as the scroll operation and the tap operation received via the input unit 120.

  The display control unit 153 displays the received web page and advertisement content on the output unit 130, and executes the above-described display processing. For example, the display control unit 153 operates as the determination unit 154 and the display unit 155 to execute the display process by causing the control unit 150 to execute the control information distributed with the advertising content, as illustrated in FIG. 6. .. The determination unit 154 and the display unit 155 are realized by, for example, the CPU, the MPU, or the like executing the control information using the RAM as a work area.

  The determination unit 154 determines the transparency of the pixel at the position of the content C21 corresponding to the position of the pixel based on the luminance information of the pixel in the content C22. For example, the determining unit 154 determines the transparency based on the content C22 at the reproduction position corresponding to the reproduction position of the content C21. This point will be described with reference to FIG. 7.

  FIG. 7 is a diagram illustrating an example of content including a moving image and a reference moving image corresponding to the moving image. The content C20 shown in FIG. 7 includes a content C21 and a content C22. Content C21 is a moving image of a shark swimming in the sea. The content C22 is a reference moving image generated by processing the content C21. Specifically, the generated reference moving image is referred to when extracting a predetermined area from the content C21. In the example shown in FIG. 7, the generated reference image is referred to when a shark region is extracted from a moving image of a shark swimming in the sea.

  Further, in the content C20, the content C21 and the content C22 are assumed to be reproduced in synchronization with each other on the time axis t. That is, at each point on the time axis t, each of the plurality of frames included in the content C21 and each of the plurality of frames included in the content C22 have a one-to-one correspondence. In the example shown in FIG. 7, at the first reproduction time T1, the frame of the content C21 and the frame of the content C22 are synchronized. Further, similarly to the first reproduction time T1, the frame of the content C21 and the frame of the content C22 are also synchronized in the second reproduction time T2, the third reproduction time T3, and the like.

  The display size of the content C21 in the vertical direction (for example, the y-axis direction) is α (α is an arbitrary real number). In this case, the pixel coordinates (a, b) in the content C21 and the pixel coordinates (a, b + α) in the content C22 have a one-to-one correspondence. However, the coordinates (a, b) represent the coordinates of the orthogonal coordinate system (x, y).

  For example, the coordinates (A1, B1) in the area R12 of the content C21 correspond to the coordinates (A1, B1 + α) in the area R22 of the content C22. Further, for example, the coordinates (A2, B1) in the area R11 of the content C21 correspond to the coordinates (A2, B1 + α) in the area R21 of the content C22.

  In the example illustrated in FIG. 7, the determination unit 154, for example, based on the luminance information of the pixel at the coordinates (A1, B1 + α) in the region R22 of the content C22 at the first reproduction time T1, the content C21 at the first reproduction time T1. The transparency of the pixel at the coordinates (A1, B1) in the region R12 is determined. In addition, the determining unit 154 determines, for example, in the area R11 of the content C21 at the first reproduction time T1 based on the luminance information of the pixel at the coordinates (A2, B1 + α) in the area R21 of the content C22 at the first reproduction time T1. The transparency of the pixel at the coordinates (A2, B1) is determined.

  Further, the determining unit 154 determines the transparency based on the luminance information of the pixel in the content C22 and the operation content of the user with respect to the content C20. For example, when the area R12 of the content C21 displayed as the content C23 in the content C10 is selected, the determination unit 154 changes the transparency of the area R12.

  Further, the determining unit 154 raises the transparency of the operation position of the user with respect to the content C21 to the transparency before the operation. Here, the display unit 155, which will be described later, superimposes another content on the front surface of the content C10 and superimposes and displays the content C21 on the front surface of the other content.

The display unit 155 superimposes and displays the content C21 and the content C10 according to the transparency determined by the determination unit 154. In addition, the display unit 155 displays the content C21 capable of transitioning to a predetermined content when an area having a transparency equal to or higher than a threshold value is selected. Further, the display unit 155 changes the transparency of the position of the content C21 other than the operation position of the user with respect to the content C21.
[8. Display processing variations)
In the above, an example of the display process by the terminal device 100 has been described using the display mode illustrated in FIG. 1. However, the embodiment is not limited to this. Hereinafter, variations of the display process executed by the terminal device 100 will be described. The display process described below is realized by, for example, the process performed by the determination unit 154 and the display unit 155, but the embodiment is not limited to this.
[8-1. About the display of contents hidden under the contents]
In the above description, the terminal device 100 overlaps and displays the content C21 and the content C10 according to the determined transparency. However, the embodiment is not limited to this.

  FIG. 8 is a diagram illustrating an example of a process in which the terminal device according to the embodiment displays a plurality of moving images in an overlapping manner. For example, in the example illustrated in FIG. 8, the terminal device 100 increases the transparency of the operation position of the user with respect to the content C21 to the transparency before the operation, superimposes the content C30 on the front surface of the content C10, and the content C30 on the front surface of the content C30. C21 may be displayed in an overlapping manner.

  Here, when the finger F10 of the user taps the area R30 of the content C21, the terminal device 100 increases the transparency of the area R30 of the content C21 to be higher than the transparency before tapping. That is, the terminal device 100 displays the content C30 hidden under the content C21 through the area R30 by increasing the transparency of the area R30 according to the user's operation on the area R30 of the content C21.

Specifically, when the area R30 of the content C21 is the area R12 of the shark shown in FIG. 1, the terminal device 100 displays the content of the shark skeleton as the content C30. In this case, by increasing the transparency of the shark image according to the user's operation on the shark region R30, the terminal device 100 displays the skeleton of the shark hidden under the shark image through the translucent shark. To do. Further, the terminal device 100 may increase the transparency of the region R30 of the content C21 above the transparency before tapping, based on the offset with the region R30 as a reference. Specifically, when the user's finger F10 taps at a position away from the shark region R30 by a predetermined distance, the terminal device 100 raises the transparency of the region R30 of the content C21 above the transparency before tapping. Good. Further, when the user's finger F10 taps the area R30 of the content C21, the terminal device 100 raises the transparency of the area R30 of the content C21 above the transparency before tapping, and sets the raised transparency to a predetermined level. You may keep the time.
[8-2. Displaying translucent contents]
Here, in the above description, the terminal device 100 determines the transparency of the region R11 of the content C21 to be “0%” based on the luminance value of the region R21 of the content C22. However, the embodiment is not limited to this.

For example, the gray brightness value may represent the transparency “50%”. Further, the color of the region R22 shown in FIG. 1 may be gray. In this case, the terminal device 100 determines the transparency of the area R12 of the content C21 to be “50%” based on the luminance value of the area R22 of the content C22. Then, the terminal device 100 changes the transparency of the region R12 of the content C21 to “50%” and displays the content C21 and the content C10 in an overlapping manner. Specifically, the terminal device 100 displays the translucent shark as a moving image on the content C10.
[8-3. Display of areas other than the area cut out from the content]
Here, in the above description, the terminal device 100 determines the transparency of the region R11 of the content C21 to be “100%” based on the luminance value of the region R21 of the content C22. However, the embodiment is not limited to this.

For example, when the finger F10 of the user taps the area R12 of the content C21, the terminal device 100 reduces the transparency of the area R11 of the content C21. That is, the terminal device reduces the transparency of the region R11 of the content C12 in response to the user's operation on the region R12 of the content C21, so that the terminal device 100 visually displays the region R11 of the content C21. Specifically, by decreasing the transparency of the region R11 according to the user's operation on the region R12 of the shark, the terminal device 100 displays the moving image of the sea where the shark is swimming on the content C10.
[9. Process flow of terminal device 100]
Next, a procedure of processing executed by the terminal device 100 that has executed the control information will be described with reference to FIG. 9. FIG. 9 is a flowchart showing an example of the flow of display processing executed by the terminal device according to the embodiment. Note that in the example shown in FIG. 9, the content C21 is described as the original video and the content C22 is described as the reference video.

  In the example illustrated in FIG. 9, the terminal device 100 requests the content distribution server 30 to distribute the content C10 in response to the operation of the user, and receives the content C10 from the content distribution server 30 (step S101). Next, when the distributed content C10 includes an acquisition command, the terminal device 100 transmits a distribution request to the advertisement distribution server 20 (step S102). Next, the terminal device 100 determines whether or not the original moving image and the reference moving image have been received (step S103). Then, when the terminal device 100 determines that the original moving image and the reference moving image have not been received (step S103: No), the terminal device 100 executes step S103 again.

Further, when the terminal device 100 receives the original moving image and the reference moving image (step S103: Yes), the terminal device 100 transmits the pixel at the position of the original moving image corresponding to the position of the pixel based on the luminance information of the pixel in the reference moving image. The degree is determined (step S104). Then, the terminal device 100 displays the original moving image and the content in an overlapping manner according to the determined transparency (step S105).
[10. Modification example)
In the above, an example of the display process by the terminal device 100 has been described using the display modes illustrated in FIGS. 1, 7, and 8. However, the embodiment is not limited to this. Hereinafter, variations of the display process executed by the terminal device 100 will be described. The display process described below is realized by, for example, the process executed by the determination unit 154 and the display unit 155.
[10-1. Regarding aspects of contents]
The terminal device 100 described above displays the moving image content C21. However, the embodiment is not limited to this. For example, the content C21 including a game or the like may be displayed instead of the content related to the advertisement, or the content C21 including a so-called playable advertisement may be displayed. In addition, the terminal device 100 may display the content C21 including audio.

  Further, the content C21 is not limited to the content related to the advertisement, and may not be displayed together with the content C10. For example, when displaying the game content instead of the content C10, the terminal device 100 may display auxiliary content such as a game menu or tutorial as the content C21.

The terminal device 100 displays the content C21 together with the content of SNS (Social Networking Service), the screen of the messenger application, the screen of the camera application, and any other content in place of the content C10, and executes the above-described display processing. You may. In addition to the content C10, the terminal device 100 may display any content such as a game, a map, a music reproduction screen, a video reproduction screen, and the like.
[10-2. About control information]
The terminal device 100 described above uses the control information distributed by the advertisement distribution server 20 together with the content C20 to execute the display process described above. However, the embodiment is not limited to this. For example, the terminal device 100 receives the control information described above together with the web page from the content distribution server 30, and receives the control instruction together with the content C20 from the advertisement distribution server 20. Then, the terminal device 100 may execute the control information received from the content distribution server 30 and execute the display process in accordance with the received control instruction.

In addition, the terminal device 100 may implement the above-described processing by previously downloading an application that causes the terminal device 100 to perform the display process of the content C10, the above-described display process, and the like, and execute the application. Further, the terminal device 100 may download the application including the information display program that executes the display process and install the application to enable the display process. Further, when the terminal device 100 receives the distribution of the information display program that executes the display process and then receives the advertising content specified to be displayed using the information display program, the terminal device 100 executes the distributed information display program. However, display processing may be realized when displaying the received advertising content.
[10-3. Device configuration〕
In the above embodiment, the distribution system 1 includes the advertisement distribution server 20 and the content distribution server 30, but the advertisement distribution server 20 and the content distribution server 30 are formed as one device. Good. In this case, the advertisement distribution server 20 illustrated in FIG. 3 includes, for example, the content storage unit 32, the reception unit 34, and the distribution unit 35 illustrated in FIG. Then, when the advertisement distribution server 20 receives the web page acquisition request from the terminal device 100, the advertisement distribution server 20 distributes the web page that does not include the acquisition instruction to the terminal device 100 together with the advertisement content.

Further, in the above embodiment, an example in which the content C20 is distributed from the advertisement distribution server 20 to the terminal device 100 has been shown, but the content distribution server 30 may acquire the content C20 from the advertisement distribution server 20. In this case, the request receiving unit 26 of the advertisement distribution server 20 receives the acquisition request for the content C20 from the content distribution server 30. The advertisement distribution server 20 also distributes the content C20 to the content distribution server 30. Further, the content distribution server 30 distributes the content C10 acquired from the advertisement distribution server 20 and the content C10 not including the acquisition instruction to the terminal device 100. In such a configuration, the content distribution server 30 may distribute the combined content in which a predetermined display area is set at the upper end of the content C10.
[10-4. About logs]
Here, the terminal device 100 may take a log indicating whether or not the content C23 is displayed, or a log of the content selected by the user. The terminal device 100 determines not only the number of times of display and the number of times of selection, but also the number of times the user selects the content C23, the number of times the content C23 is displayed, the size of the displayed area, and which range of the content C23. It is also possible to take a log indicating whether or not the item was selected while being displayed. Further, the terminal device 100 may take a log indicating the reproduction position when the content C23 is selected from the reproduction positions of the content C23.

  In addition, the terminal device 100 determines whether or not the landing page is displayed, which landing page is displayed, which position of the content C23 is displayed, and at which timing in the display process the terminal device 100 is selected. A log indicating whether display processing has been performed may be taken. Further, when the entire content C23 is displayed by the scroll operation, the terminal device 100 may acquire a log indicating that the content C23 is displayed.

  The log acquired by the terminal device 100 in this way is useful for updating the number of impressions and CTR of the content C23, charging processing for displaying the content C23, and reporting the advertising effect to the advertiser. For example, if the entire content C23 is not displayed, the user may not be interested in the content C23. In addition, when the up scroll operation and the down scroll operation are performed many times, or when the entire content C23 is displayed on the screen, it is predicted that the user has an interest in the content C23. It

  Therefore, the log indicating whether or not the display process of the content C23 has been executed, the log indicating whether or not the content C23 has been selected, and the log indicating whether or not the entire content C23 has been displayed are for the advertisement of the user. It can be an index showing the degree of recognition.

  Therefore, the advertisement distribution server 20 may update the number of impressions, change the billing amount, and the like by using each acquired log. For example, the advertisement distribution server 20 may change the charge amount according to the displayed range of the content C22, the number of times of display, the number of times of selection, the number of times of deletion processing and redisplay processing, and the like.

Further, the log acquired by the terminal device 100 may be used to change the content arranged on the landing page. For example, when the user selects the content C23, the terminal device 100 may display the landing page according to the displayed range, whether display processing has been performed, the displayed range of the content C23, and the like. Good. Further, the terminal device 100 may acquire the same landing page, notify the server that distributes the landing page of the content of the acquired log, and change the content to be arranged on the landing page.
[10-5. Operation record of terminal device]
The terminal device 100 described above transmits to the advertisement distribution server 20 a record of how much the user operates the terminal device 100 for the content C10 in which the content C23 according to the embodiment is displayed. Good. Specifically, the terminal device 100 displays the content and number of scroll operations when the content C23 is displayed, the selection operation of the user, the position where the user selects the content C23, and the display of the content C23 when the content C23 is selected. The mode, the display position of the content C23, etc. are recorded.

  In addition, the terminal device 100 allows the user to select the number of times the content C23 has been reloaded, the number of times the content C23 has been reloaded, and an operation for transmitting information specifying the content C23 from the terminal device 100 (for example, writing to SNS). It is also possible to record various operations performed on the. Then, the terminal device 100 transmits information regarding the operation history to the advertisement distribution server 20.

  In such a case, the advertisement distribution server 20 collects the information regarding the operation history distributed from the terminal device 100, and further acquires the information obtained by analyzing the information. For example, the advertisement distribution server 20 determines the number of scroll operations, the number of times display processing has been performed, the type of the displayed landing page, and the landing page depending on whether or not the content C20 is distributed along with the control information. Information such as the type of the placed content and the index of the advertising effect such as CTR is compared is acquired.

  Here, the history of operations performed on the content C10 when the content C20 is distributed together with the control information can be an index indicating the advertising effect. That is, in the content C10 in which the content C20 accompanied by the control information according to the embodiment is displayed, only the web page (landing page) ahead of the content C23 is displayed by the user selecting the content C23 itself. Of course, the operation history itself indicating how much the user operates the content C10 (that is, how much the user changes the display mode of the screen) indicates the user's interest in the content C23. It can be said to be an index.

  For example, the advertisement distribution server 20 compares the number of times the content C23 is displayed, the displayed area of the content C23, the number of times the entire content C23 is displayed, the displayed time, and the like to obtain the control information according to the embodiment. When the accompanying content C20 is displayed, it is possible to provide information that the content C23 intends to widely convey, that is, an index indicating how much interest in the advertisement has been generated.

  Therefore, the advertisement distribution server 20 transmits the information related to the operation history of the terminal device 100 to the advertiser terminal 10 to make the content C23 according to the embodiment a report indicating the index of the advertising effect for the content C10 displayed. You can In addition, the advertisement distribution server 20 may directly transmit the information and the log regarding the operation history of the terminal device 100 to the advertiser terminal 10.

Thereby, the advertisement distribution server 20 can show the usefulness of the display mode of the content C20 accompanied by the control information according to the embodiment in the terminal device 100 to the advertiser.
[10-6. Other]
Further, of the processes described in the above embodiment, all or part of the processes described as being automatically performed may be manually performed, or the processes described as being manually performed may be performed. All or part of the process can be automatically performed by a known method. In addition, the processing procedures, specific names, information including various data and parameters shown in the above-mentioned documents and drawings can be arbitrarily changed unless otherwise specified. For example, the various kinds of information shown in each drawing are not limited to the illustrated information.

  Further, each constituent element of each illustrated device is functionally conceptual, and does not necessarily have to be physically configured as illustrated. That is, the specific form of distribution / integration of each device is not limited to that shown in the drawings, and all or part of the device may be functionally or physically distributed / arranged in arbitrary units according to various loads or usage conditions. It can be integrated and configured. For example, the request unit 151 and the operation control unit 152 illustrated in FIG. 6 may be integrated.

Further, the respective embodiments described above can be appropriately combined within a range in which the processing content is not inconsistent.
[10-7. program〕
Further, the terminal device 100, the advertisement distribution server 20, and the content distribution server 30 according to the above-described embodiment are realized by, for example, a computer 1000 having a configuration shown in FIG. Hereinafter, the advertisement distribution server 20 will be described as an example. FIG. 10 is a hardware configuration diagram illustrating an example of a computer that realizes the function of the advertisement distribution server. The computer 1000 has a CPU 1100, RAM 1200, ROM 1300, HDD 1400, communication interface (I / F) 1500, input / output interface (I / F) 1600, and media interface (I / F) 1700.

  The CPU 1100 operates based on a program stored in the ROM 1300 or the HDD 1400, and controls each unit. The ROM 1300 stores a boot program executed by the CPU 1100 when the computer 1000 starts up, a program dependent on the hardware of the computer 1000, and the like.

  The HDD 1400 stores programs executed by the CPU 1100, data used by the programs, and the like. The communication interface 1500 receives data from another device via the network N, sends the data to the CPU 1100, and transmits the data generated by the CPU 1100 to the other device.

  The CPU 1100 controls output devices such as a display and a printer and input devices such as a keyboard and a mouse via the input / output interface 1600. The CPU 1100 acquires data from the input device via the input / output interface 1600. Further, the CPU 1100 outputs the generated data to the output device via the input / output interface 1600.

  The media interface 1700 reads a program or data stored in the recording medium 1800 and provides the program or data to the CPU 1100 via the RAM 1200. The CPU 1100 loads the program from the recording medium 1800 onto the RAM 1200 via the media interface 1700, and executes the loaded program. The recording medium 1800 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) and a PD (Phase change rewritable Disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  For example, when the computer 1000 functions as the advertisement distribution server 20 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 23 by executing the program loaded on the RAM 1200. Further, the HDD 1400 stores the data in the storage unit 22, that is, the advertisement database 24. The CPU 1100 of the computer 1000 reads these programs from the recording medium 1800 and executes them, but as another example, these programs may be acquired from other devices.

  When the computer 1000 functions as the terminal device 100 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 150 by executing the program loaded on the RAM 1200.

When the computer 1000 functions as the content distribution server 30 according to the embodiment, the CPU 1100 of the computer 1000 realizes the function of the control unit 33 by executing the program loaded on the RAM 1200. Further, the HDD 1400 stores the data in the content storage unit 32.
[11. effect〕
As described above, the terminal device 100 determines the transparency of the pixel at the position of the content C21 corresponding to the position of the pixel based on the luminance information of the pixel in the content C22 corresponding to the content C21. Then, the terminal device 100 superimposes and displays the content C21 and the content C10 according to the determined transparency. As a result, the terminal device 100 can display a moving image blended with the content, and thus the appeal effect of the moving image included in the content can be improved.

  Further, the terminal device 100 determines the transparency based on the luminance information of the pixels in the content C22 generated based on the threshold for identifying the object extracted from the content C21. Thereby, the terminal device 100 can display the moving image in which only the specific object in the predetermined moving image is extracted on the content, and thus the appeal effect of the moving image included in the content can be improved.

  Further, the terminal device 100 determines the transparency based on the content C22 at the reproduction position corresponding to the reproduction position of the content C21. Accordingly, the terminal device 100 can display a moving image in which an object in a predetermined moving image is moving on the content, and thus the appeal effect of the moving image included in the content can be improved.

  In addition, the terminal device 100 determines the transparency based on the content C21 included in the first area of one content C20 and the content C22 included in the second area of the one content C20. Accordingly, the terminal device 100 can synchronize the frame of the moving image and the frame of the reference moving image, and thus can efficiently perform the process of extracting the moving object from within the predetermined moving image. Therefore, the terminal device 100 can improve the appealing effect of the moving image included in the content while reducing the processing load required to display the moving image in which the object in the predetermined moving image moves.

  In addition, the terminal device 100 determines the transparency based on the luminance information of the pixel in the content C22 and the operation content of the user with respect to the content C21. As a result, the terminal device 100 can add the game property to the moving image by changing the transparency of the moving image displayed on the content according to the operation of the user, and thus the moving image included in the content can be displayed. The appeal effect can be improved.

  Further, the terminal device 100 raises the transparency of the operation position of the user with respect to the content C21 to the transparency before the operation. Then, the terminal device 100 superimposes the content C30 on the front surface of the content C10 and superimposes and displays the content C21 on the front surface of the content C30. Thereby, the terminal device 100 can add the game nature and the unexpectedness to the video by displaying the video hidden under the video according to the operation of the user, and thus the video included in the content can be displayed. The appeal effect can be improved.

  In addition, the terminal device 100 displays the content C21 capable of transitioning to the predetermined content when the area having the transparency equal to or higher than the threshold value is selected. As a result, the terminal device 100 can display a moving image added with a game property such that an object that operates on the content is clicked by aiming at it, so that the appealing effect of the moving image included in the content can be improved.

  In addition, the terminal device 100 changes the transparency of the position of the content C21 other than the operation position of the user with respect to the content C21. Accordingly, the terminal device 100 can effectively entertain the user with the effect related to the moving image in accordance with the operation of the user, and thus the appealing effect of the moving image included in the content can be improved.

  As described above, some of the embodiments of the present application have been described in detail based on the drawings, but these are examples, and various modifications based on the knowledge of those skilled in the art, including the modes described in the section of the disclosure of the invention, It is possible to implement the present invention in other forms with improvements.

  Also, the above-mentioned "section (module, unit)" can be read as "means" or "circuit". For example, the delivery unit can be read as delivery means or delivery circuit.

DESCRIPTION OF SYMBOLS 1 distribution system 10 advertiser terminal 20 advertisement distribution server 21, 31, 110 communication part 22 storage part 23, 33, 150 control part 24 advertisement database 25 admission reception part 26 request reception part 27 advertisement selection part 28 distribution part 30 content distribution Server 32 Content storage unit 34 Reception unit 35 Distribution unit 100 Terminal device 120 Input unit 130 Output unit 140 Physical sensor 151 Request unit 152 Operation control unit 153 Display control unit 154 Decision unit 155 Display unit

Claims (10)

On the computer,
A reference moving image corresponding to the first moving image included in the first region of one moving image, and in the second region based on the luminance information of the pixels in the reference moving image included in the second region of the one moving image. A determination procedure for determining the transparency of the pixel in the first region, which is in a predetermined direction from the position of the pixel and is at a predetermined distance from the position ;
An information display program for executing a display procedure of displaying the first moving image and a predetermined content in an overlapping manner according to the transparency determined by the determination procedure. The determination procedure is
The information display according to claim 1, wherein the transparency is determined based on luminance information of pixels in the reference moving image generated based on a threshold for identifying an object extracted from the first moving image. program. The determination procedure is
The information display program according to claim 1 or 2, wherein the transparency is determined based on the reference moving image at a reproduction position corresponding to the reproduction position of the first moving image. The determination procedure is
The transparency is determined based on the luminance information of pixels in the reference moving image and the operation content of the user with respect to the first moving image. Information display program. The determination procedure is
The transparency of the user's operation position for the first moving image is increased from the transparency before the operation,
The display procedure is
The second moving image is superimposed on the front surface of the predetermined content, and the first moving image is displayed on the front surface of the second moving image in a superimposed manner, The information display according to any one of claims 1 to 4. program. The display procedure is
The information display program according to any one of claims 1 to 4, wherein a first moving image that can transition to a predetermined content is displayed when an area having a transparency equal to or higher than a threshold value is selected. The determination procedure is
The information display program according to any one of claims 1 to 5, wherein the transparency of the position of the first moving image other than the operation position of the user with respect to the first moving image is changed. A reference moving image corresponding to the first moving image included in the first region of one moving image, and in the second region based on the luminance information of the pixels in the reference moving image included in the second region of the one moving image. A determining unit that determines the transparency of the pixel in the first region, which is in a predetermined direction from the position of the pixel and is at a predetermined distance from the position ;
An information display device, comprising: a display unit that displays the first moving image and predetermined content in an overlapping manner according to the transparency determined by the determination unit. A method performed by an information display device, comprising:
A reference moving image corresponding to the first moving image included in the first region of one moving image, and in the second region based on the luminance information of the pixels in the reference moving image included in the second region of the one moving image. A determining step of determining the transparency of the pixel in the first region, which is in a predetermined direction from the position of the pixel and is at a predetermined distance from the position ;
A display step of displaying the first moving image and a predetermined content in an overlapping manner according to the transparency determined in the determining step. A distribution unit that distributes control information to a terminal device that displays predetermined content,
The delivery unit delivers the control information,
A reference moving image corresponding to the first moving image included in the first region of one moving image, and in the second region based on the luminance information of the pixels in the reference moving image included in the second region of the one moving image. Determination processing for determining the transparency of the pixel in the first region, which is in a predetermined direction from the position of the pixel and is at a predetermined distance from the position ;
A distribution device, characterized in that the terminal device is controlled to perform a display process of displaying the first moving image and a predetermined content in an overlapping manner in accordance with the determined transparency.

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