JP6584608B1 - Advertisement space transaction support device and advertisement space transaction support method - Google Patents

Abstract

An advertising space is more efficiently traded to allow an advertising space user to appropriately determine the advertising space to be used. A computer acquires advertisement space information including at least a date and time of broadcasting an advertisement in the advertisement space and a broadcasting station, and a request content of the advertisement space user for the advertisement space with respect to the advertisement space provided by the advertisement space provider. Request information is acquired, and based on the advertisement space information and the request information, a request satisfaction frame that is an advertisement space that satisfies the request content is extracted from the advertisement space, and the extracted advertisement space information of the request satisfaction frame is displayed. Additional information display data for displaying the additional information related to the selected frame with respect to the selected frame selected by the user of the advertising frame from the request satisfaction frames in which the advertising frame information is displayed. Of the selected frames for which additional information is displayed, identify the usage target frame that is the advertising space selected by the user of the advertising space, and send the specified usage target space to the advertising space provider. Notice. [Selection] Figure 7

Description

  The present invention relates to an advertising space transaction support device and an advertising space transaction support method, and more particularly to an advertising space transaction support device and an advertising space transaction support method for supporting an advertising space transaction performed using a communication network.

  It is already well known that a time zone for broadcasting an advertisement on a television or the like, that is, an advertisement space is traded between an advertisement space provider and an advertisement space user. The advertising space provider needs to promptly notify the advertising space user of the advertising space provided by the advertising space provider. On the other hand, the advertising space user needs to determine the advertising space to be used from the advertising space provided by the advertising space provider, and promptly inform the advertising space provider of the determination. Under such circumstances, in recent years, a technique for enabling a quick and efficient transaction of an advertising space has been developed.

  As a specific example, Patent Document 1 discloses an advertising space transaction method using a network. More specifically, in the advertising space transaction method disclosed in Patent Document 1, the inventory status of the advertising space is stored on the server connected to the network together with the advertising information for specifying the advertising space, and is managed. Publish the stock status of. In addition, a technology is disclosed that applies for purchase of an advertising space in accordance with a method provided by a server when an advertising space desired to be purchased is found from the stock status disclosed on the network. According to such a technique, the inventory status of the available advertising space can be confirmed in a list form on the network, so that the advertising space can be traded quickly.

  Japanese Patent Application Laid-Open No. 2004-228561 discloses a technology that can sell an advertising space efficiently by selling an advertising space in television broadcasting via the Internet using a web page published on the Internet. Specifically, in the advertising space selling method of Patent Document 2, the advertising contract site transmits a program guide to the advertiser terminal, and transmits an advertisement registration screen related to the advertising space of the selected program to the advertiser terminal. , Receiving registration information and advertisement data from the advertiser terminal. Further, an e-mail for confirming the advertisement contract is transmitted, and information such as advertisement data and the date and time when the advertisement is sent is supplied to the broadcasting site. In the broadcasting site, advertisement data is broadcast based on information such as the date and time when the advertisement from the advertisement contract site is run.

JP 2001-357294 A JP 2001-351005 A

  However, in the conventional transaction methods described in Patent Document 1, Patent Document 2, and the like, when a large number of advertising spaces are provided, the advertising space user finds out the advertising space to be used from among the large number of advertising spaces. Because it is necessary, it takes time to trade the advertising space. In addition, when determining the advertising space to be used, the advertising space user grasps the date and time and additional information other than the broadcasting station regarding the advertising space (for example, an estimated value of the degree of contact of the advertisement broadcast in the advertising space). It should be noted that if a large number of advertisement spaces are provided and the above-mentioned additional information is displayed for each advertisement space, there is a risk of hindering quick transaction of the advertisement space.

  Therefore, the present invention has been made in view of the above circumstances, and the purpose of the present invention is to more efficiently deal with advertising space and allow the advertising space user to appropriately determine the advertising space to be used. It is an object of the present invention to provide an advertising space transaction support device and an advertising space transaction support method.

In order to achieve the above object, the advertising space transaction support device of the present invention provides an advertising space transaction that supports a transaction performed between an advertising space provider and an advertising space user regarding an advertising space in which an advertisement is broadcast. An advertising space information acquisition unit for acquiring advertising space information including at least a date and time of broadcasting an advertisement in the advertising space and a broadcasting station with respect to the advertising space provided by the advertising space provider; A request information acquisition unit that acquires request information indicating a request content for the advertising space of the frame user, and the advertising space that satisfies the request content from the advertising space based on the advertising space information and the request information. An extraction unit that extracts a certain request satisfaction frame, an advertisement frame information display data transmission unit that transmits advertisement frame information display data for displaying the advertisement frame information of the extracted request satisfaction frame, and the advertisement frame information Displayed Wherein for the requested object selection frame in which the inventory user selects from among the fulfillment frame only, the additional information display data transmission for transmitting the additional information display data for displaying the additional information other than the inventory information about該被selection frame was And a usage target frame specifying unit that specifies a usage target frame that is the advertising space selected as a usage target by the advertising space user among the selected frames in which the additional information is displayed, and the specified A notification unit that notifies the advertising space provider of the usage target frame.

According to the advertising space transaction support device of the present invention configured as described above, among the advertising space provided by the advertising space provider, the advertisement of the advertising space that satisfies the content requested by the advertising space user (requested satisfaction frame) Display frame information. Further, additional information other than the advertising space information is displayed for the advertising space (selected frame) selected by the advertising space user from the request satisfaction frames. Then, the advertisement frame user selects a desired advertisement frame (usage target frame) as a usage target from among the selected frames in which the additional information is displayed.
As described above, the advertising space user only has to look at the advertising space information of the requested satisfaction frame among the advertising spaces provided by the advertising space provider, and further add the selected frame narrowed down from the required satisfaction frame. Look at the information, and finally decide the usage target frame. In such a transaction, there is no need to look at the advertising space information and additional information for every advertising space, so it can be carried out smoothly and without difficulty, and the advertising space user uses the desired advertising space. It becomes possible to do.

Further, in the advertising space transaction support device, the advertising space is analyzed using a survey result on a contact situation regarding a program for a past broadcast having the same date and time and broadcasting station indicated by the advertising space information, and the advertising space The additional information display data transmission unit indicates a value estimated by the analysis unit regarding the degree of contact of the advertisement broadcast in the selected frame. It is preferable to transmit the additional information display data.
According to said structure, the estimated value of the contact degree of the advertisement broadcast on an advertising space is displayed as additional information. Thereby, the advertisement frame user can determine a more appropriate use target frame with reference to the estimated value of the degree of contact of the advertisement.

In the above advertising space transaction support device, the analysis unit may respond to a survey result on the contact status associated with a personal attribute, a contact person to the program, or a person who has similar attributes to the contact person. Identifying the attribute of the expected contact that is expected to contact the advertisement broadcast in the advertising space based on the results of the questionnaire survey conducted , guessing the degree of contact for each attribute of the expected contact, More preferably, the additional information display data transmission unit transmits the additional information display data indicating the value estimated by the analysis unit for each attribute of the predicted contactor regarding the degree of contact of the advertisement broadcast in the selected frame. It is.
According to said structure, when displaying the estimated value of the contact degree of the advertisement broadcast by an advertisement space as additional information, it displays for every attribute of the anticipating contact person who is estimated to contact said advertisement. Thereby, the advertising space user can determine a more appropriate usage target frame with reference to the estimated value of the degree of contact of the advertisement displayed for each attribute of the expected contact person.

In the advertising space transaction support device, the additional information display data transmitting unit may be configured to calculate the selected frame calculated from the contact degree of the advertisement broadcast in the selected frame and the fee of the selected frame. It is more preferable to transmit the additional information display data indicating the evaluation value.
According to said structure, the evaluation value (cost) calculated from the estimated value of the contact degree of the advertisement broadcast on an advertising space and the charge of an advertising space is displayed as additional information. Thereby, the advertising space user can determine a more appropriate usage target frame with reference to the evaluation value.

Moreover, in the above-described advertising space transaction support device, the advertising space information acquisition unit further includes an order of the advertising space within an advertising broadcast time period in which a plurality of the advertising spaces are continuously set with respect to the advertising space. It is further preferable that the advertisement space information is acquired, and the request information acquisition unit acquires the request information indicating the request content regarding the order of the advertisement space within the advertisement broadcast time zone.
According to the above configuration, the request content includes the order (position) of the advertising space in the advertising broadcast time zone. Therefore, when displaying the advertising space information of the required satisfaction frame, the advertising space user requests The advertising space information of the advertising space that has become the position to be displayed is displayed. Thereby, the advertising space user can accurately grasp the advertising space in the desired position.

In the advertising space transaction support device, the advertising space information acquisition unit may acquire the advertising space information further including a fee for the advertising space with respect to the advertising space, and the request information acquisition unit may include the advertising space. It is more preferable to acquire the request information indicating the content of the request related to the fee.
According to the above configuration, since the request content includes the fee of the advertising space, when displaying the advertising space information of the requested satisfaction frame, the advertising space that has become the fee requested by the advertising space user is displayed. The advertising space information will be displayed. Thereby, the advertising space user can accurately grasp the advertising space having the desired fee.

In the advertising space transaction support device, the request information acquisition unit acquires the request information indicating the request content related to an attribute of an expected contact person expected to contact an advertisement broadcast in the advertising space. , Even more preferred.
According to the above configuration, the requested content includes the attribute (target) of the expected contact that is expected to contact the advertisement broadcast in the advertising space. In this case, the advertising space information of the advertising space that can contact the target requested by the advertising space user is displayed. Thereby, the advertising space user can accurately grasp the advertising space that can contact the desired target.

In the advertising space transaction support apparatus, a registration unit that registers the request information acquired by the request information acquisition unit, and a new advertisement when the advertising space provider provides a new advertising space. It is determined whether or not the frame satisfies the request content indicated by the request information registered by the registration unit, and when it is determined that the new advertising frame satisfies the request content, the new advertising frame is displayed. It is preferable to have a frame recommendation unit that informs the advertising frame user.
According to the above configuration, when request information is registered and a new advertisement space is provided, if the request content indicated by the registered request information is satisfied, the advertisement space is used as an advertisement space user. To inform (recommend). As a result, when an advertising space that satisfies the requested content is newly provided, the advertising space user can know the fact, and the advertising space can be traded more efficiently.

In the advertising space transaction support apparatus, when the advertising space user selects a plurality of advertising spaces with different broadcasting stations as usage targets, the usage target frame specifying unit includes a plurality of broadcasting stations with different broadcasting stations. It is preferable that the advertising space is specified as the usage target frame.
According to the above configuration, when the advertising space user selects a plurality of different advertising spaces as the usage targets by the broadcast station, the usage target frames are specified in a corresponding manner. In this way, one advertising space user can simultaneously select a plurality of advertising spaces with different broadcasting stations as usage targets, and the convenience of the advertising space transaction support device of the present invention is improved for the advertising space user. To do.

In the advertising space transaction support apparatus, when the plurality of advertising spaces with different broadcasting stations are specified as the usage target frames by the usage target frame specifying unit, the notification unit displays the usage target frame. It is more preferable to notify each broadcast station separately.
According to the above configuration, when the advertising space user selects a plurality of advertising spaces with different broadcasting stations as usage targets, the notification unit notifies the usage target frames separately for each broadcasting station. For this reason, each broadcasting station can accurately grasp the usage target frame for its own station.

In the above advertising space transaction support device, when a transaction for the usage target frame is established between the advertising space provider and the advertising space user, a valuable point corresponding to the usage target frame is set. It is good to have a point grant part which grants the set valuable points to the advertising space user.
According to said structure, when a transaction of a utilization object frame is materialized, a valuable point is set with respect to an advertising frame user. Thus, the advertising space transaction can be activated, and in that case, the effect of the advertising space transaction support device of the present invention that enables the efficient advertising space transaction to be performed is remarkably exhibited. .

In the advertising space transaction support apparatus, the advertising space may be an advertising space for television commercials.
In such a case, it is possible to more efficiently transact advertising space for television commercials, and to allow the advertising space user to appropriately determine the advertising space to be used.

In order to solve the above-described problems, the advertising space transaction support method according to the present invention performs a transaction between an advertising space provider and an advertising space user on an advertising space in which an advertisement is broadcast by a computer. An advertising space transaction support method for supporting, wherein the computer acquires advertising space information including at least a date and time and a broadcasting station for broadcasting an advertisement in the advertising space with respect to the advertising space provided by the advertising space provider, The computer acquires request information indicating a request content for the advertisement space of the advertisement space user, and the computer satisfies the request content from the advertisement space based on the advertisement space information and the request information. A request fulfillment frame that is an advertisement space is extracted, and the computer transmits advertisement space information display data for displaying the advertisement space information of the extracted request satisfaction frame, and is compiled. Added over others, with respect to only the placements the selected frame information the inventory user from the displayed the request fulfillment frame is selected, displaying the additional information other than the inventory information about該被selection frame The information display data is transmitted, and the computer identifies the usage target frame that is the advertising space selected as the usage target by the advertising space user among the selected frames in which the additional information is displayed, The specified usage target frame is notified to the advertising space provider.
According to the above method, it is possible to more efficiently trade advertising space and allow the advertising space user to appropriately determine the advertising space to be used.

  According to the advertising space transaction support device and the advertising space transaction support method of the present invention, it is possible to more efficiently trade advertising space, and to allow the advertising space user to appropriately determine the advertising space to be used.

It is explanatory drawing of advertising space transaction. It is a figure which shows an example of an advertisement frame display screen. It is a figure which shows an example of an additional information display screen. It is a figure which shows another example of an additional information display screen. It is a figure which shows the advertising space transaction assistance system comprised by the advertising space transaction assistance apparatus which concerns on one Embodiment of this invention, and an associated apparatus. It is a figure which shows the hardware constitutions of an advertising space transaction assistance apparatus. It is explanatory drawing about the function of an advertising space transaction support apparatus. It is a figure which shows the 3rd example of an additional information display screen. It is a figure which shows an advertising space transaction support flow (the 1). It is a figure which shows an advertising space transaction support flow (the 2). It is a figure which shows an advertising space transaction support flow (the 3). It is a figure which shows an example of a request input screen. It is a figure which shows an example of a selection result confirmation screen.

  Hereinafter, an advertising space transaction support device and an advertising space transaction support method of the present invention will be described in detail with reference to a preferred embodiment (this embodiment) shown in the accompanying drawings. The embodiment described below is merely an example given for easy understanding of the present invention, and does not limit the present invention. In other words, the present invention can be modified or improved from the embodiments described below as long as it deviates from the gist thereof. Of course, the present invention includes equivalents thereof.

  In the following description, “broadcast” is a concept including television broadcast, radio broadcast, and WEB distribution through the Internet. In addition, the “program” includes a television broadcast, a radio broadcast, and a program for Internet distribution (specifically, a program distributed by Internet TV or Internet radio) that is broadcast in a predetermined broadcast time zone. . In addition, “transaction” includes not only the payment of a price when a transaction is completed, but also a transaction that does not require payment for the transaction.

<< About the outline of the advertising space transaction >>
In describing the advertising space transaction support device and the advertising space transaction support method of the present invention, an outline of the advertising space transaction will be described with reference to FIG. FIG. 1 is an explanatory diagram of an advertising space transaction. For convenience of illustration, FIG. 1 shows one advertising space provider S and one advertising space user D, but in actuality, the advertising space provider S and the advertising space user D , There are multiple each.

  The advertising space transaction is a transaction performed between the advertising space provider S that provides the advertising space and the advertising space user D that uses the advertising space, and in the present embodiment, is an advertising space sales transaction. The transactions performed between the advertising space provider S and the advertising space user D include not only the transactions directly performed between the advertising space provider S and the advertising space user D, but also the advertising space. A transaction that is indirectly performed by a third party (for example, a management company or a management organization) between the provider S and the advertising space user D is also included.

  Here, the “advertising space” is a transaction object and is a right to be able to broadcast advertisements for goods or services. Each advertisement frame has at least a broadcasting date and a broadcasting station. The advertisement space user D can broadcast an advertisement in the advertisement space obtained in the transaction. In the following, it is assumed that the advertising space is a television commercial advertising space. In other words, in the embodiment described below, an advertisement broadcast using an advertisement space is a television commercial. However, the advertisement is not limited to this, and the advertisement broadcast using the advertisement space may be a radio commercial or a digital advertisement distributed through the Internet.

  In the present embodiment, it is assumed that the advertisement space provider S is a broadcasting station company and a person equivalent thereto, and the advertisement space user D is an advertising company. However, the present invention is not limited to this, and the advertising space user D may be an advertiser (advertisement requesting company).

  The advertising space transaction is performed through the advertising space transaction support system 10. The advertising space transaction support system 10 is an information communication system using the Internet. Each broadcast station company that is the advertising space provider S provides the advertising space through the advertising space transaction support system 10 and specifically uploads data related to the advertising space. It should be noted that the time when the advertising space provider S provides the advertising space is months, weeks, days before the date and time of the advertising space (that is, the date when the advertisement is actually broadcast using the advertising space) Several hours ago, minutes ago or seconds ago.

  Each advertising company which is the advertising space user D can purchase the advertising space through the advertising space transaction support system 10. Specifically, the advertisement space user D activates a browser on a terminal owned by the advertisement space user D and performs a predetermined operation. Then, information related to the advertising space targeted for trading as shown in FIG. 2 is displayed on the browser screen (WEB screen), and the advertising space user D confirms the advertising space targeted for trading through the display screen. As shown in FIG. 2, information on each advertisement space (hereinafter referred to as advertisement space information) is displayed on the display screen. FIG. 2 is a diagram illustrating an example of the advertising space information display screen.

  The advertising space information is general information of each advertising space, and is given by the advertising space provider S, for example. Further, the advertising space information includes at least the date and time of broadcasting the advertisement in the advertising space and the broadcasting station, but in this embodiment, in addition to the date and time and the broadcasting station, the type of advertising space, the number of seconds of the advertising space, Includes the name of the program associated with the advertising space (specifically, the name of the program in which the advertising space is incorporated within or close to the broadcasting time), the position of the advertising space, and the fee of the advertising space (purchase fee) Yes. Here, the type of advertising space is information indicating the relationship between the advertising space and the broadcast time of the program. Specifically, “PT (participating commercial: set within the program broadcast time” Time) "and" SB (station break: time between moving from one program to the next program) ". The position of the advertising space is called “PIB (Position in Break)” and is the order of the advertising space within the advertising broadcast time zone in which a plurality of advertising spaces are set continuously. This is information indicating the number of advertisement slots in the advertisement broadcast time zone composed of seconds × 4 advertisement slots.

  The advertising space information may further include information other than the above, for example, a broadcasting area, a broadcasting period, a broadcasting time zone (a time zone during which an advertisement is broadcast within a day: Daypart), an advertising space, and the like. Information related to the genre of the program to be associated and the performers of the program, information on events related to the program, and targets described later may be included. However, these are merely examples, and are not limited to these pieces of information. In addition, on the advertisement space information display screen, all items included in the advertisement space information may be displayed, or only some items may be displayed.

  Then, the advertising space user D performs a click operation or a pointing operation on the browser screen in order to select the advertising space (usage space) to be used, and finally decides to purchase the usage space through the browser screen. To do. At this time, the advertisement space user D can select a plurality of advertisement spaces, and can also select a plurality of advertisement spaces with different broadcasting stations (that is, the advertisement space provider S). That is, according to the advertising space transaction support system 10, it is possible for one user (one advertising space user D) to purchase the advertising space of a plurality of stations at the same time. In addition, the available period of the inventory can be purchased several months before, several weeks before, several days before the date and time of the inventory (that is, the date when the advertisement is actually broadcast using the inventory). , Hours, minutes or seconds.

  Furthermore, the advertising space user D can confirm additional information regarding the advertising space to be traded through the browser screen by using the advertising space transaction support system 10. The additional information is information other than the above-described advertising space information regarding the advertising space.

  More specifically, the additional information is useful information for considering the necessity of purchasing (that is, placing) the advertising space, and in the present embodiment, the effect (for example, the effect when the advertisement is broadcast in the advertising space) , The number of achievements, placement efficiency, etc.).

  The analysis of the advertising space and the addition of additional information are automatically performed by the advertising space transaction support system 10 (strictly speaking, a server computer that forms the advertising space transaction support device 11). In addition to the above-mentioned advertising space information, various types of survey data (specifically, TV viewing survey data, viewing log data including device logs in general, questionnaires on daily behavior patterns and web usage patterns) Survey data). In this embodiment, as shown in FIG. 1, survey data is provided from a third party organization (survey organization R). However, the survey data provider is not particularly limited, and part of the survey data may be provided from the advertising space provider S or the advertising space user D. The survey data is preferably managed by various DMPs (Data Management Platform).

Specific examples of the additional information include information shown in the following d1 to d4.
d1: Attributes of the expected contact person expected to contact the advertisement broadcast in the advertising space (hereinafter, target)
d2: Contact degree of advertisement broadcast in the advertising space (hereinafter referred to as contact degree)
d3: an evaluation value calculated from the degree of contact and the advertising space charge (hereinafter, evaluation value)
d4: Other information

Examples of the target include demographic attributes such as gender, age, annual income, and occupation; psychographic attributes such as interest, interest, preference, values, daily behavior patterns (lifestyles), and web usage patterns. .
In addition, as a method of estimating gender, age, etc., for example, based on the results of a survey conducted individually for the viewing status of programs for the past broadcasts (TV viewing survey), the viewing tendency of programs at a certain date / time and broadcasting station It can be inferred by grasping it while associating it with the attribute. For example, when estimating the gender and age of a person who comes in contact with an advertisement broadcast on the A station at 18:00 on June 20, 2018, from the results of a TV viewing survey on a program broadcast on the A station at the same date and time of the previous year. The tendency about the gender and age of the person who watched the program is grasped, and the tendency is estimated based on the tendency.
In addition, as a method of estimating the target of interest, daily behavior pattern, WEB usage pattern, etc. (hereinafter referred to as interest), the result of the questionnaire survey conducted on the interest etc. is linked with the result of the TV viewing survey, The tendency can be grasped in association with the result of the questionnaire survey, and can be inferred based on the viewing tendency associated with the result of the questionnaire survey. For example, in the case of estimating the interest of a person who contacts an advertisement broadcasted at the station A at 18:00 on June 20, 2018, the result of a TV viewing survey on a program broadcast at the station A at the same date and time of the previous year, A result of a questionnaire survey conducted on a person who viewed the program or a person who has similar attributes to the person is linked. And the tendency about the interest etc. of the person who watched the said program from the result of a questionnaire survey is grasped, and it estimates based on the tendency.

As for the degree of contact, for example, audience rating, total audience rating (gross rating point: GRP), audience quality, number of viewing logs, number of contacts (reach), contact rate (reach rate), reach rate for each contact count And the total audience rating for each contact count.
The audience rating may be the audience rating in real time (actual broadcast date and time), or the amount of recording / playback or WEB delivery (so-called missed delivery, etc.) added within a certain period after broadcasting is added. It may be an audience rating. When estimating the audience rating, the audience rating measured for advertisements that have been broadcast in the past (for example, the audience rating at the same date in the previous year or the audience rating for the last several weeks) is used. The rate can be measured using a known technique, can be measured for each household, and can also be measured for each individual constituting the household.
In addition, the audience quality is information that quantifies the attitude when watching TV, specifically, how concentrated it is, and can be obtained using known techniques. It is.
Furthermore, in the present embodiment, the degree of contact can be estimated for each target, and the degree of contact for each target can be presented to the advertising space user D.

  As for the evaluation value, an index of the placement efficiency, for example, cost per rating (CPR) and the like can be mentioned. The CPR is calculated by dividing the advertising space charge by the audience rating (strictly speaking, the audience rating estimate). In the present embodiment, the evaluation value can be calculated for each target, and the CPR can be presented to the advertising space user D for each target.

  As for other information, for example, the rank of the advertising space and the like can be cited. The rank of the ad space is set based on the high placement efficiency. Specifically, when the day is divided into a plurality of time divisions (time zones), the highest viewing rating (commonly A A category called time) is set as the highest rank.

  The above additional information is displayed on the browser screen as shown in FIGS. 3 and 4 are diagrams illustrating examples of additional information displayed on the browser screen. More specifically, FIG. 3 is an example in which the estimated value of the audience rating of the advertisement broadcast in the advertising space is displayed for each target, and FIG. 4 is the cost per rating displayed for each target. It is an example.

  Then, the advertising space user D can determine the advertising space to purchase with reference to the additional information displayed on the browser screen. By using the advertising space transaction support system 10 in this way, it is possible to efficiently buy and sell advertising space through the Internet (WEB). That is, the advertisement space user D can find an appropriate advertisement space in optimizing the placement by confirming the above-described advertisement space information and additional information.

When the advertising space user D decides and orders the advertising space to be purchased (that is, the usage target space), the order is notified to the advertising space provider S through the advertising space transaction support system 10. Upon receiving the order, the advertising space provider S determines the provision (sale) of the advertising space and notifies the advertising space user D to that effect by the advertising space transaction support system 10. Such notification may be made directly to the advertising space user D by mail, telephone or FAX instead of the advertising space transaction support system 10.
When the advertising space user D receives the notification of determination, the advertising space sales transaction is completed.

  On the other hand, the advertising space transaction support system 10 finds the advertising space where the sales transaction has been completed from the advertising space managed as a transaction target (hereinafter also referred to as inventory), along with the sales transaction of the advertising space, Implement a process to remove the transaction. That is, in the advertising space transaction support system 10, when the advertising space trading is completed, this is immediately reflected in the inventory status. Thereby, since the buying and selling transaction of the advertising space is carried out under the latest inventory status, the reliability of the transaction can be ensured (specifically, double buying and selling of the advertising space can be avoided). ).

  Note that information (transaction data, transactions) relating to the buying and selling transaction of the advertising space may be stored in the block chain.

  Further, when the sales transaction is completed, the information can be transmitted to a table system (not shown). This system is based on the advertising space information of the advertising space for which the sales transaction has been completed, and the time table and CM reflecting the content of the advertising space that has been sold and sold (for example, the company name of the advertising space user D and the advertising product). Create (draft) a schedule table.

When the sales transaction is completed, valuable points are awarded to the advertising space user D who is the purchaser. Valuable points are given along with the purchase of the advertising space, and for example, points of a value corresponding to the service usage fee through the advertising space transaction system 10 or the purchase price of the advertising space are given, and during the campaign period If so, a special point may be further given. The valuable points may be redeemable points (so-called cashbacks), discount points that can be used for the next purchase of advertising space, or exchangeable with ordinary products. It may be a point. In addition, the grant of valuable points may be automatically performed by the advertising space transaction system 10, or may be performed by the advertising space provider S through a predetermined procedure.
The given points are managed by the advertising space transaction support system 10 (strictly, the below-described advertising space transaction support device 11), and the advertising space user D performs a predetermined procedure to obtain points. The remaining part can be used.

  So far, the outline of the buying and selling transaction of the advertising space using the advertising space transaction support system 10 has been described. However, if the business model perspective using the advertising space transaction support system 10 is added, for example, the use of the system Collect system usage fees from users (for example, advertising companies that are advertising space user D), collect fees for data acquired and viewed through system usage (specifically, the above additional information, etc.), The advertising space user D may earn money when he / she sees the above-described additional information, or may set an intermediate margin for the advertising space purchase fee.

<< Configuration of advertising space transaction support system >>
Next, the configuration of the advertising space transaction support system 10 will be described with reference to FIGS. 5 and 6. FIG. 5 is a diagram illustrating a configuration of the advertising space transaction support system 10. FIG. 6 is a diagram illustrating a hardware configuration of the advertising space transaction support apparatus 11.

  As shown in FIG. 5, the advertising space transaction support system 10 includes an advertising space transaction support device 11, a provider side terminal 12, a user side terminal 13, a survey data providing device 14, and the like. The advertising space transaction support device 11 is a device that bears the central function of the advertising space transaction support system 10 and supports sales transactions of the advertising space.

  The advertising space transaction support apparatus 11 is constituted by a computer, specifically a server computer. As shown in FIG. 6, the CPU 11a, a memory 11b composed of ROM, RAM, etc., a communication interface 11c, a hard disk drive 11d, a mouse And an input device 11e such as a keyboard and an output device 11f such as a display and a printer. Further, a program for generating the function (hereinafter referred to as an advertisement space transaction support program) is installed in advance in the computer constituting the advertisement space transaction support device 11. The advertisement space transaction support program is read and executed by the CPU 11a, thereby providing a data processing service (service related to the sales transaction of the advertisement space) by the advertisement space transaction support device 11. Further, as shown in FIG. 5, the advertising space transaction support device 11 is connected to an external communication network N such as the Internet, and via the external communication network N, the provider side terminal 12, the user side terminal 13, etc. Send and receive data to and from.

  The provider-side terminal 12 is a terminal owned by each broadcast station that is the advertising space provider S, and is configured by a communication device such as a PC, a tablet, or a smartphone. Each broadcasting station transmits information about the advertisement space to be provided (that is, advertisement space information) to the advertisement space transaction support device 11 through the provider side terminal 12. Thereby, when each broadcasting station provides a new advertising space as a transaction target product, it notifies the advertising space user D of the advertising space information through the provider side terminal 12 and the advertising space transaction support device 11. Is possible. Further, the provider-side terminal 12 acquires data indicating the transaction status of the advertising space (specifically, usage target frame notification data described later) from the advertising space transaction support device 11. Thereby, each broadcasting station can grasp which advertising space is being purchased by whom among the advertising space provided by itself.

  The user-side terminal 13 is a terminal owned by each advertising company that is the advertising space user D, and is configured by a communication device such as a PC, a tablet, or a smartphone having a browsing function. In addition, the user terminal 13 includes a display and a pointing device that accepts a user input operation on information displayed on the display. Each advertising company receives the advertising space information of the advertising space provided by each broadcasting station through the user side terminal 13, and displays the received information on a display for confirmation. Moreover, the user side terminal 13 receives the above-mentioned additional information from the advertising space transaction support apparatus 11, and displays the received information on a display. Thereby, each advertising company can determine the advertising space to be purchased, that is, the usage target space, while referring to the additional information displayed on the display.

Further, each advertising company narrows down the advertising space to be browsed by the pointing device (not shown) of the user side terminal 13 when confirming the advertising space information and additional information on the user side terminal 13. Is possible. That is, in this embodiment, when displaying the advertising space information and the additional information on the display of the user side terminal 13, the advertising space specified by the advertising company as the user or the advertising space that matches the request of the advertising company is extracted. Only the advertising space information and additional information of the extracted advertising space are displayed.
Further, each advertising company applies for the selection and purchase of the usage target frame at the user side terminal 13 (license for use of the advertising frame), and provides the result via the advertising frame transaction support device 11 It is possible to transmit to the person S.
Furthermore, the user side terminal 13 receives the approval of the advertising space provider S for the usage target frame (the usage permission for the advertising space) from the provider side terminal 12 through the advertising space transaction support device 11. Thereby, each advertising company can know that the advertising space for which the purchase is applied is sold (provided), and can proceed with the purchase procedure thereafter.

  The survey data providing device 14 is a device owned by the survey organization R, and is a device that provides survey data to the advertising space transaction support device 11. In this embodiment, the survey data providing device 14 is connected to the external communication network N, and provides the survey data to the advertising space transaction support device 11 through the external communication network N. However, the present invention is not limited to this, and the survey data providing apparatus 14 outputs (prints out) the survey data in a form format, and the survey data is provided by sending the form by mail or FAX. May be.

Here, the survey data provided by the survey data providing device 14 will be described. For example, (r1) TV viewing survey data conducted for each target regarding the viewing status of programs for past broadcasts, and (r2) TV viewing survey results. The calculated audience rating (specifically, simple audience rating or audience rating for each target), (r3) data of questionnaire survey conducted on interests, etc. (r4) target obtained by analyzing the results of questionnaire survey Data indicating another behavior pattern or WEB usage pattern, (r5) the above data, specifically, data obtained by fusing (r2) and (r4), ie, a behavior pattern by target or Data indicating the correlation between the WEB usage pattern and the TV viewing tendency can be cited.
The survey data providing device 14 may be individually owned by a plurality of survey organizations R, for example, and only one survey organization R has one survey data providing device 14 and provides the survey data. All types of survey data may be provided from the device 14.

<< About the functions of the advertising space transaction support device >>
Next, the configuration of the advertising space transaction support apparatus 11 will be described again from the functional aspect with reference to FIG. FIG. 7 is an explanatory diagram of functions of the advertising space transaction support apparatus 11.

  As shown in FIG. 7, the advertising space transaction support apparatus 11 includes an advertising space information acquisition unit 21, a survey data acquisition unit 22, a request information acquisition unit 23, an extraction unit 24, an advertising space information display data transmission unit 25, and an analysis unit 26. , Additional information display data transmission unit 27, use target frame specifying unit 28, notification unit 29, response unit 30, registration unit 31, frame recommendation unit 32, and point granting unit 33. These functional units are realized by the cooperation of the hardware device of the above-described advertising space transaction support apparatus 11 and the above-described advertising space transaction support program. Hereinafter, each functional unit will be described.

The advertising space information acquisition unit 21 acquires (receives) advertising space information related to the advertising space provided by the advertising space provider S from the provider side terminal 12 via the external communication network N. In this embodiment, the advertising space information acquisition unit 21 includes the date and time of the advertising space, the broadcasting station of the provider, the type of advertising space, the number of seconds of the advertising space, the program name associated with the advertising space, the position of the advertising space, and The advertising space information including the advertising space charge and the advertising space position is acquired.
The advertising space information acquired by the advertising space information acquisition unit 21 is accumulated in a device other than the advertising space transaction support device 11 (for example, the database server 15 that can communicate with the advertising space transaction support device 11). However, the present invention is not limited to this, and the advertising space information may be stored in a storage device (for example, the hard disk drive 11d) of the advertising space transaction support device 11. The advertising space information is stored by advertising space, more strictly, by broadcasting station and by broadcasting date and time (by broadcasting program).
Moreover, the advertising space information acquisition part 21 may acquire the advertising space information regarding the advertising space at the timing when the advertising space provider S provides a new advertising space, and about once a week to several weeks. The advertising space information may be acquired collectively at a frequency of.

  The survey data acquisition unit 22 acquires (receives) the various types of survey data described above from the survey data providing device 14 through the external communication network N. The survey data acquired by the survey data acquisition unit 22 is accumulated by the database server 15 according to the survey content, as with the advertising space information. However, the present invention is not limited to this, and the survey data may be stored in the storage device (for example, the hard disk drive 11d) of the advertising space transaction support device 11. In addition, it is preferable that the survey data regarding the viewing situation or viewing rate of the television is stored for each broadcasting station and each broadcasting date and time (for each broadcasting program).

  The request information acquisition unit 23 acquires (receives) request information transmitted from the user terminal 13 through the external communication network N. The request information is information indicating the content of the request for the advertising space of the advertising space user D. Specifically, the date and time of the advertising space selected by the advertising space user D through the input screen (see FIG. 10) drawn on the user terminal 13 (broadcast station, broadcasting area, position, purchase fee, advertising space) Examples include the gender, age and attribute (target), broadcast period, and broadcast time zone of the predicted contact of the broadcast advertisement.

  Based on the advertising space information acquired by the advertising space information acquisition unit 21 and the request information acquired by the request information acquisition unit 23, the extraction unit 24 satisfies the requested content from the advertising space that is a transaction target. (Hereinafter referred to as “requirement satisfaction frame”). The extraction unit 24 compares the advertisement space information of each advertisement space with the request information when extracting the request satisfaction frame, and extracts the advertisement space whose advertisement space information matches the request information as the request satisfaction frame. When there are a plurality of request satisfaction frames, the extraction unit 24 extracts all the request satisfaction frames.

  The advertising space information display data transmission unit 25 generates data (hereinafter referred to as advertising space information display data) for displaying the advertising space information of the request satisfaction frame extracted by the extracting unit 24. The advertising space information display data transmission unit 25 transmits the generated advertising space information display data to the user side terminal 13 (strictly speaking, the user side terminal 13 that transmitted the request information). On the user terminal 13 side that has received the advertising space information display data, the advertising space information display data is developed. Thereby, the advertisement space information of the request satisfaction frame is displayed on the WEB screen (advertisement frame display screen) drawn on the display of the user side terminal 13 (see FIG. 2). In other words, the advertising space user D can see the advertising space information about the advertising space (requesting satisfaction frame) that satisfies his / her request from among the advertising space that is the transaction target. That is, in this embodiment, it is not necessary to view the advertising space information for all the advertising space to be traded, and it is possible to reduce the labor on the advertising space user D side accordingly.

The analysis unit 26 analyzes the advertisement space to be analyzed based on the advertisement space information and the survey data acquired by the survey data acquisition unit 22, and acquires the additional information d1 to d4 described above.
For example, the analysis unit 26 can estimate the audience rating (degree of contact) of an advertisement broadcast in the advertisement space for the advertisement space of a predetermined date and time provided by a certain broadcasting station. At this time, the analysis unit 26 calculates the audience rating measured for the advertisements for the past broadcasts (specifically, the date and time of the advertisement frame to be analyzed among the advertisements broadcast by the same broadcasting station as the analysis frame to be analyzed). As a reference, the audience rating of an advertisement broadcast on the same date and time as the previous year, or the audience rating for the most recent weeks of an advertisement broadcast at the same time as the analysis target advertisement space) is referred to. Further, the analysis unit 26 refers to the audience rating data for each target as the audience rating data, thereby identifying the attribute of the expected contact of the advertisement broadcast in the analyzed advertising space, and the attribute (ie, , Target) can be estimated by audience. Furthermore, the analysis unit 26 can estimate the audience rating for each behavior pattern or WEB usage pattern by referring to the survey data indicating the behavior pattern or WEB usage pattern for each target. Furthermore, the analysis unit 26 can calculate the cost per rating (evaluation value) from the estimated audience rating and the purchase price of the advertising space.

The additional information display data transmission unit 27 generates data for displaying the additional information added by the analysis unit 26 (hereinafter referred to as additional information display data). Further, the additional information display data transmission unit 27 transmits the generated additional information display data to the user side terminal 13. On the side of the user terminal 13 that has received the additional information display data, the additional information display data is developed. Thereby, the additional information of the advertising space is displayed on the WEB screen (additional information display screen) drawn on the display of the user terminal 13 (see FIGS. 3 and 4).
Here, the additional information display data will be described. For an advertising space of a predetermined date and time provided by a certain broadcasting station, when the analysis unit 26 estimates the audience rating (degree of contact) of the advertisement broadcast in the advertising space, the additional information display data is added. The information display data transmission unit 27 transmits additional information display data indicating the estimated value. When the analysis unit 26 estimates the audience rating for each target, the additional information display data transmission unit 27 transmits additional information display data indicating an estimated value for each target. When the analysis unit 26 calculates an evaluation value such as cost per rating, additional information display data indicating the calculation result is transmitted.

  Moreover, in this embodiment, only the advertising space selected by the advertising space user D (hereinafter referred to as “selected frame”) among the request satisfaction frames in which the advertising space information is displayed on the provider side terminal 12, Additional information is to be presented to the advertising space user D. That is, in this embodiment, the analysis unit 26 analyzes the selected frame and acquires additional information of the selected frame, and the additional information display data transmission unit 27 displays additional information related to the selected frame. Send additional information display data. Thereby, the advertisement space user D can determine whether or not the purchase of the advertisement space is necessary by looking at the additional information regarding the advertisement space (selected frame) selected from the request satisfaction frames. That is, in the present embodiment, it is not necessary to view additional information for all the request satisfaction frames, and it is possible to reduce the effort on the advertising space user D side accordingly.

  In addition, when a plurality of selected frames are selected, the addition of additional information (in other words, the analysis of the advertising space) and the display of the additional information are shown in FIG. 3 and FIG. You may go to Alternatively, a plurality of selected frames may be analyzed together and the additional information as the analysis result may be displayed in a format such as a cross tabulation table illustrated in FIG. FIG. 8 is a diagram showing a third example of the additional information displayed on the browser screen. The additional information displayed in the form of the cross tabulation table (specifically, the ratio of the selected frame belonging to the A time, Cost per 1% of GRP).

The use target frame specifying unit 28 specifies an advertisement frame (hereinafter referred to as “use target frame”) selected by the advertising frame user D as a purchase target (use target) among the selected frames in which the additional information is displayed. . Specifically, the advertising space user D selects a usage target frame from the selected frames through the provider side terminal 12, and designates the usage target frame on the screen, for example. Upon receiving the selection operation of the advertising space user D, the provider side terminal 12 transmits data indicating the selection result (hereinafter referred to as selection result data) to the advertising space transaction support device 11. The usage target frame specifying unit 28 receives (acquires) selection result data from the provider-side terminal 12 and analyzes the data to specify the usage target frame.
In the present embodiment, the advertising space user D can select a plurality of advertising spaces (strictly, selected frames) as purchase targets at a time. In other words, the usage target frame specifying unit 28 can specify a plurality of usage target frames at a time when specifying the usage target frame selected by a certain advertisement frame user D. In addition, the plurality of usage target frames may include a plurality of advertising frames with different broadcasting stations. That is, the advertising space user D can simultaneously select a plurality of advertising spaces with different broadcasting stations as the usage target space. In this case, the usage target frame specifying unit 28 specifies a plurality of advertising frames with different broadcasting stations as the usage target frames.

The notification unit 29 notifies the broadcast station that is the advertising space provider S of the usage target frame specified by the usage target frame specifying unit 28. If it demonstrates concretely, the notification part 29 will transmit notification mail toward the provider side terminal 12 of the broadcasting station which provides a utilization object frame. This notification mail describes the name or ID of the advertising space user D who wishes to purchase the usage target frame, the date and time of the usage target frame, the program name, and the like. Then, the advertisement space provider S receives the above notification email, thereby confirming the date and time of the advertisement space that has become the usage target frame and the advertising space user D who desires to purchase the usage target frame.
The notification method of the usage target frame is not limited to the notification mail described above, and may be notified by other methods, for example, voice data recording a message indicating the usage target frame may be transmitted. Alternatively, HTML data for displaying a usage target frame or the like on the WEB screen may be transmitted.
In this embodiment, when a plurality of advertising frames with different broadcasting stations are specified as the usage target frames by the usage target frame specifying unit 28, the notification unit 29 notifies the usage target frames separately for each broadcasting station. Thereby, each broadcast station can grasp | ascertain the utilization object frame for own station exactly.

The response unit 30 notifies the advertising space user D when the advertising space provider S that has received the notification mail sells the usage target space to the advertising space user D. More specifically, after confirming the notification mail, the advertising space provider S operates the provider side terminal 12 and permits the usage target frame. When the provider side terminal 12 accepts the use permission operation for the usage target frame, the provider side terminal 12 transmits usage confirmation data to the advertising frame transaction support device 11 accordingly. The usage confirmation data is data indicating the date and time of the advertising frame (usage target frame) permitted to be used, the broadcasting station, and the like. When the response unit 30 receives the usage confirmation data from the provider side terminal 12, the response unit 30 transmits an email indicating that the usage target frame is sold (hereinafter, a response email) to the advertising side user D's user side terminal 13. To do. The advertising space user D confirms from the above-mentioned reply mail that the usage target space selected by the user is available for purchase.
Note that the method of notifying the sale of the usage target frame is not limited to the above reply mail, and other methods may be used, for example, voice data recording a message may be transmitted, or a WEB screen HTML data for informing may be transmitted.

  The registration unit 31 registers the request information acquired by the request information acquisition unit 23 in association with the advertising space user D that is the transmission source. The registered request information indicates the request content that the advertising space user D is expected to be requested for the advertising space provided in the future, and is the request content set as so-called “favorite”. The registration of the request information may be performed at the time of obtaining the request information, or the sales transaction for the advertising space (usage target frame) selected from the advertising space that satisfies the request information (requirement satisfaction frame). May be performed at the time when is completed. Further, the number of pieces of request information (that is, the contents of “favorites”) that can be registered for one (one company) advertising space user D may be one or plural.

  When a new advertising space that satisfies the request content (hereinafter referred to as a registration request) indicated by the request information registered by the registration unit 31 is newly provided, the frame recommendation unit 32 notifies that fact to the transmission source of the request information. To the advertising space user D. More specifically, when the advertising space provider S provides a new advertising space and the advertising space information acquisition unit 21 acquires the advertising space information of the advertising space, the frame recommendation unit 32 requests that the new advertising space be registered. To determine whether or not When the frame recommendation unit 32 determines that the new advertising space satisfies the registration request, the frame recommendation unit 32 notifies the advertising space user D of the new advertising space. More specifically, the frame recommendation unit 32 sends data (hereinafter, recommended frame information display data) for displaying the advertising space information of the new advertising space that satisfies the registration request to the user side terminal 13. Send. On the user terminal 13 side that has received the recommended frame information display data, the recommended frame information display data is developed. Thereby, the advertising space information of the new advertising space satisfying the registration request is displayed on the WEB screen drawn on the display of the user terminal 13. When there are a plurality of registration requests, the frame recommendation unit 32 repeatedly performs the above processing for each registration request.

  The point granting unit 33 sets a valuable point corresponding to the usage target frame when a sales transaction of the advertising frame (strictly, the usage target frame) is established between the advertising space provider S and the advertising space user D. Then, the set valuable points are given to the advertising space user D. The given valuable points are added to the points given up to the previous time, and stored in the advertising space transaction support device 11 for each advertising space user D.

<< Operation example of advertising space transaction support device >>
Next, as an operation example of the advertising space transaction support device 11, a data processing flow (hereinafter referred to as an advertising space transaction support flow) executed by the computer constituting the advertising space transaction support device 11 to support the advertising space transaction is shown in FIG. 9A. Description will be made with reference to FIG. 9C. 9A to 9C are explanatory diagrams of an advertising space transaction support flow.
Here, the advertising space transaction support method of the present invention is adopted in the advertising space transaction support flow. More specifically, each step in the advertising space transaction support flow corresponds to a component of the advertising space transaction support method of the present invention.

  The advertising space transaction support flow proceeds according to the flow illustrated in FIGS. 9A to 9C. More specifically, when the advertising space provider S provides the advertising space, the provider side terminal 12 transmits the advertising space information accordingly (S001). A computer constituting the advertising space transaction support apparatus 11 (hereinafter, this computer) receives the above advertising space information via the external communication network N (S002). The received advertising space information is stored in the database server 15.

  Although not shown in FIGS. 9A to 9C, survey data is provided from the research organization R to the computer as needed, and the computer acquires the provided survey data and stores it in the database server 15.

  On the other hand, when the advertising space user D activates the user side terminal 13 and starts a dedicated application when starting the trading of the advertising space, the input screen shown in FIG. 10 (hereinafter, request) is displayed on the display of the user side terminal 13. The input screen is drawn. FIG. 10 is a diagram illustrating an example of a request input screen. Note that the screen illustrated in FIG. 10 is merely an example of a request input screen, and the screen layout, information displayed on the screen, and other screen settings are not particularly limited and may be arbitrarily determined. Is possible.

  Note that an input screen for user information such as a user name and a user password may be drawn before the request input screen is drawn. In this case, the advertising space transaction support device 11 may collate the input user information with the user information registered in advance, and the request input screen may be rendered on condition that both match.

  The advertising space user D inputs the request content for the advertising space through the request input screen. More specifically, a plurality of request items are displayed on the request input screen. In the case shown in FIG. 10, “broadcast period”, “sex / age”, “broadcast station”, and “charge” are listed. ing. Here, the “broadcast period” is a period during which advertisements are broadcast in the advertising space, the “broadcasting station” is a broadcasting station that broadcasts advertisements in the advertising space, and the “charge” is the advertising space. The “sex / age” is the sex and age of the prospective contact that is expected to come in contact with the advertisement broadcast on the advertising space. Of course, items other than these may be listed as required items.

  In addition, about the request | requirement item displayed on the request | requirement input screen, all the items may be employ | adopted or only the one part item which the advertising space user D designated may be employ | adopted.

  In the request input screen, an input field Bt1 for inputting the content of the request item is provided on the right side of each request item. In the case shown in FIG. 10, specific request content candidates are displayed in a pull-down format in the input field Bt1 of each item, and the advertising space user D selects one of the candidates. Select as request content. However, the input of the request content is not limited to selecting from candidates displayed in a pull-down format, and a character string indicating the request content may be directly input in the input field Bt1.

  When the input of the request content is completed, the advertising space user D presses a transmission button Bt2 provided at the lower right in the request input screen. As a result, the user terminal 13 transmits request information indicating the request contents input through the request input screen to the computer (S003). The computer receives (acquires) the request information through the external communication network N (S004). Further, the computer registers the received request information (S005).

  Thereafter, the computer, based on the advertising space information of the advertising space currently being traded, and the request information acquired in step S004, the advertising space that satisfies the request content indicated by the request information, that is, the request satisfaction. A frame is extracted (S006). And this computer produces | generates the advertising space information display data for displaying the advertising space information of the extracted requirement satisfaction frame, and transmits the data toward the user side terminal 13 (S007). The user side terminal 13 receives and expands the advertising space information display data through the external communication network N (S008). As a result, as shown in FIG. 2, the advertisement space information of the request satisfaction frame is displayed on the browser screen (advertisement space display screen) drawn on the user side terminal 13 (S008).

  In the example illustrated in FIG. 2, the advertisement space display screen will be described. As the advertisement space information, the broadcast period (date and time), broadcast station, type, number of seconds, program name, Positions and purchase fees are displayed in a list format (list format). Note that the screen shown in FIG. 2 is merely an example of a display screen of advertising space information, and the screen layout, information displayed on the screen, and other screen settings are not particularly limited, and are arbitrary. It is possible to decide on.

  In the advertisement frame display screen, a check box Bt4 is provided at the left end of the display area of each advertisement frame information (specifically, on the left side of the column “Broadcasting station”). The advertising space user D selects at least one advertising space (selected frame) with interest or interest from the request target frames in which the advertising space information is displayed, and checks the advertising space check box Bt4. Insert.

Further, as shown in FIG. 2, additional information request buttons Bt5 to Bt8 are provided in the lowermost area in the advertisement frame display screen. The additional information request buttons Bt5 to Bt8 are buttons for requesting provision of additional information for an advertisement frame (that is, a selected frame) whose check box Bt4 is checked. In the case illustrated in FIG. 2, an additional information request button is provided for each type of additional information requested. For example, the additional information request button Bt5 located on the leftmost side is used to view an advertisement broadcast in an advertising space. A button for requesting an estimate of the rate by target. The additional information request button Bt6 located second from the left is a button for requesting a calculated value for each target of cost per rating (evaluation value). The additional information request button Bt7 located third from the left is a button for requesting an estimated audience rating for each behavior pattern or WEB usage pattern. The additional information request button Bt8 located on the rightmost side is a button for requesting a cross tabulation table indicating the proportion of the advertising space belonging to the A time in a plurality of advertising spaces, the cost per 1% of GRP, and the like.
Of course, the types of additional information request buttons are not limited to the four types described above, and other types of buttons may be included.

  The advertising space user D selects at least one advertising space as a selected frame on the advertising space display screen, checks the check box Bt4, and selects one of the four additional information request buttons Bt5 to Bt8. click. With this as a trigger, the user terminal 13 generates and transmits data indicating the selected frame and the type of requested additional information (hereinafter referred to as additional information request data) (S009). When the computer receives the additional information request data (S010), the computer analyzes the data to identify the selected frame and the type of requested additional information.

  Thereafter, the computer analyzes the selected frame based on the advertisement frame information of the selected frame and various survey data, and acquires additional information related to the selected frame as the analysis result (S011). Then, the computer generates and transmits data for displaying the acquired additional information, that is, additional information display data (S012). The user side terminal 13 receives and expands the additional information display data through the external communication network N (S013). Thereby, the requested type of additional information is displayed on the browser screen (additional information display screen) drawn on the user side terminal 13 (S013). For example, when a target audience rating estimate is requested (that is, when the additional information request button Bt5 is clicked), the target audience rating estimate is displayed as shown in FIG. .

  The advertising space user D examines whether or not to purchase each advertising space (strictly, the selected frame) on which the additional information is displayed on the additional information display screen, and the advertising space to be purchased (ie, the advertising space) In the additional information display screen, a check box Bt9 provided for each advertisement frame is checked. Then, when the advertisement frame user D performs a predetermined screen operation after checking the usage target frame, a selection result confirmation screen illustrated in FIG. 11 is drawn on the display of the user side terminal 13. FIG. 11 is a diagram illustrating an example of the selection result confirmation screen.

The selection result confirmation screen is a screen for confirming the usage target frame selected by the advertising space user D. In the example shown in FIG. , Broadcast stations, types, and purchase fees are displayed in list format. In addition, in the upper right corner of the selection result confirmation screen, an estimated reach rate when an advertisement is broadcast in the usage target frame and the total purchase cost of the usage target frame are displayed. Further, on the selection result confirmation screen, a cancel button Bt10 is provided at the left end portion of the area where the information on each usage target frame is displayed. The advertisement frame in which the cancel button Bt10 is pressed is removed from the use target frame and the purchase (use) is canceled.
Note that the screen illustrated in FIG. 11 is merely an example of a selection result confirmation screen, and the screen layout, information displayed on the screen, and other screen settings are not particularly limited and are arbitrarily determined. It is possible. Further, additional information on the advertising space (strictly speaking, the usage target frame) may be requested through the selection result confirmation screen, and corresponds to, for example, additional information request buttons Bt5 to Bt8 (see FIG. 2) on the advertising space display screen. A button may be provided on the selection result confirmation screen. In this case, additional information on the usage target frame, particularly when multiple usage target frames are selected, additional information obtained by analyzing the plurality of usage target frames collectively (specifically, illustrated in FIG. 8). Can be displayed on the terminal 13 on the user side.

  Then, after confirming the usage target frame on the selection result confirmation screen, the advertising space user D clicks the purchase decision button Bt11 provided at the lower end of the screen. Then, the user side terminal 13 generates and transmits data (hereinafter, selection result data) indicating the usage target frame selected by the advertising space user D (S014). When the computer receives the selection result data, the computer analyzes the data and specifies a usage target frame (S015). Thereafter, the computer transmits a notification mail to notify the specified usage target frame, and notifies the advertising frame provider S of the usage target frame (S016). In addition, when a plurality of advertising spaces with different broadcasting stations are identified as usage target frames, the computer notifies the usage target frames separately for each broadcasting station. That is, each broadcast station company that is the advertising space provider S is notified of the usage target space for its own station.

  On the advertising space provider S side, the provider-side terminal 12 receives the notification mail (S017), thereby confirming the usage target frame and the person who wants to purchase the usage target frame (advertisement frame user D). . Next, the advertising space provider S determines whether or not the usage target frame is permitted, and if the usage is permitted, the provider side terminal 12 generates data indicating that fact (usage confirmation data) and generates it. The used confirmation data is transmitted from the provider side terminal 12 (S018). When receiving the usage confirmation data from the provider side terminal 12 (S019), the computer transmits an email (response email) indicating that the usage target frame is sold to the user side terminal 13 (S020). On the advertising space user D side, the user side terminal 13 receives the reply mail (S021). Thereby, the advertising space user D confirms that the usage target frame selected by the user can be used (purchased).

  Thereafter, when the advertising space user D performs a predetermined purchase procedure and the advertising space provider S sets the right to use the usage target space, the sales transaction of the advertising space is established and the transaction is completed. Then, when the sales transaction for the advertising space is established, the computer sets and gives valuable points according to the advertising space to the advertising space user D who has purchased the advertising space (S022). The given points are added to the points given to the advertising space user D up to the previous time (strictly, the remaining points) and stored in the computer.

  Thereafter, each time the advertising space user D considers purchasing the advertising space, the above-described series of steps is repeated. On the other hand, when the advertising space provider S provides a new advertising space and the user terminal 13 transmits the advertising space information (S031), the computer receives the above advertising space information through the external communication network N ( S032). Then, the computer determines whether or not the new advertising space satisfies the registration request (that is, the request content indicated by the request information registered in step 005) based on the advertising space information received in the previous step S032. (S033). When it is determined that the new advertising space satisfies the registration request, the computer generates recommended frame information display data for displaying the advertising space information of the new advertising space, and the advertising space that is the transmission source of the registration request Transmitting to the user D (S034).

  On the user terminal 13 side that has received the recommended frame information display data, based on the recommended frame information display data, the advertising space information of a new advertising space that satisfies the registration request is displayed (S035). More specifically, when the request input screen shown in FIG. 10 is drawn on the user terminal 13 that has received the recommended frame information display data, the notification button Bt3 in the screen flashes. At this time, when the advertising space user D clicks the notification button Bt3, the advertising space information of a new advertising space that satisfies the registration request is displayed in a pop-up manner.

Note that the use of the notification button Bt3 is not limited to notifying a new advertising space that satisfies the registration request, but is used to notify that when the purchase fee is reduced for an existing advertising space that satisfies the registration request. (Specifically, the notification button Bt3 may be blinked to notify the advertising space user D).
Further, in the present embodiment, the advertising space user D is notified of the new advertising space, fee change, etc. using the flashing of the notification button Bt3, but the present invention is not limited to this. You may notify using other contact means, such as a telephone or FAX.

<< Other Embodiments >>
Up to this point, the advertising space transaction support apparatus and the advertising space transaction support method of the present invention have been described by way of examples. However, the above-described embodiments are merely examples, and other embodiments may be considered.
For example, in the above-described embodiment, the provision and acquisition of the advertising space information is performed through data communication between the user side terminal 13 and the advertising space transaction support device 11, and the advertising space transaction support device 11 The information is acquired by receiving through the external communication network N. However, the present invention is not limited to this. For example, the advertising space information is recorded on a recording medium such as a CD-ROM or DVD, and the advertising space transaction support device 11 reads out the advertising space information from the storage medium. You may get it. Alternatively, the operator (operator) of the advertising space transaction support apparatus 11 obtains a form or the like on which the advertising space information is described, and inputs the advertising space information by an input means such as a keyboard while looking at the form or the like. The advertising space transaction support device 11 may acquire the advertising space information.

  In the above-described embodiment, the advertising space analysis (specifically, grasp of the audience rating, target, etc.) is performed before the advertising space purchase transaction is completed (the advertising space user D considers purchasing the advertising space). At that stage). However, it is not limited to this. The analysis of the advertising space may be performed after the advertising space purchase transaction is completed, and more specifically, after the advertisement is actually broadcast in the purchased advertising space. In such a case, it is possible to confirm the effect (posting effect) when the purchased advertising space is actually used and compare it with the predicted value of the effect at the time of purchase.

  Further, in the above embodiment, when displaying the advertising space information related to the advertising space to be traded, displaying the advertising space information only for the advertising space (requesting satisfaction frame) that satisfies the request of the advertising space user D; did. However, the present invention is not limited to this, and the advertising space information may be displayed for all of the advertising space that is a transaction target (all the advertising space provided by the advertising space provider S at the present time). . The screen for displaying the advertising space information for all the advertising space to be traded (hereinafter referred to as the “all advertising space information display screen”) is, for example, the advertising space information (broadcast date, etc.) written together in a known program guide, and a request input It may be drawn before the screen, or the entire advertising space information display screen and the request input screen may be drawn so as to be switched.

10 Advertising Space Transaction Support System 11 Advertising Space Transaction Support Device 11a CPU
11b Memory 11c Communication interface 11d Hard disk drive 11e Input device 11f Output device 12 Provider side terminal 13 User side terminal 14 Survey data providing device 15 Database server 21 Advertisement space information acquisition unit 22 Survey data acquisition unit 23 Request information acquisition unit 24 Extraction unit 25 Advertisement frame information display data transmission unit 26 Analysis unit 27 Additional information display data transmission unit 28 Use target frame identification unit 29 Notification unit 30 Response unit 31 Registration unit 32 Frame recommendation unit 33 Point grant unit Bt1 input field Bt2 Send button Bt3 Notification button Bt4, Bt9 Check box Bt5, Bt6, Bt7, Bt8 Additional information request button Bt10 Cancel button Bt11 Purchase decision button D Advertising space user N External communication network R Research organization S Advertising space provider

Claims (13)

An advertising space transaction support device that supports a transaction between an advertising space provider and an advertising space user regarding an advertising space in which an advertisement is broadcast,
An advertisement space information acquisition unit that acquires advertisement space information including at least a date and time of broadcasting an advertisement in the advertisement space and a broadcasting station with respect to the advertisement space provided by the advertisement space provider;
A request information acquisition unit that acquires request information indicating request contents for the advertisement space of the advertisement space user;
Based on the advertisement space information and the request information, an extraction unit that extracts a request satisfaction frame that is the advertisement space that satisfies the request content from the advertisement space;
An advertising space information display data transmitting unit for transmitting advertising space information display data for displaying the advertising space information of the extracted request satisfaction frame;
Additional information display data for displaying additional information other than the advertising space information related to the selected frame for only the selected frame selected by the user of the advertising space from the request satisfaction frames in which the advertising space information is displayed. An additional information display data transmission unit for transmission;
Among the selected frames in which the additional information is displayed, a usage target frame specifying unit that specifies a usage target frame that is the advertising space selected as a usage target by the advertising space user;
An advertising space transaction support apparatus, comprising: a notification unit that notifies the specified advertising space to the advertising space provider. Analyzing the advertising space using the survey result on the contact status of programs for the past broadcasts with the same broadcast date and time indicated by the advertising space information, and estimating the degree of contact of the advertisement broadcast in the advertising space Having an analysis unit
The said additional information display data transmission part transmits the said additional information display data which shows the value which the said analysis part estimated about the contact degree of the advertisement broadcast by the said selected frame. Advertising space transaction support device. The analysis unit is based on a result of a survey on the contact status associated with a personal attribute, or a result of a questionnaire survey performed on a contact person of the program or a person similar in attribute to the contact person. Identify the attribute of the expected contact that is expected to contact the advertisement broadcast in the advertising space, guess the degree of contact for each attribute of the expected contact,
The additional information display data transmission unit transmits the additional information display data indicating a value estimated by the analysis unit for each attribute of the predicted contact with respect to a contact degree of an advertisement broadcast in the selected frame. The advertising space transaction support apparatus according to claim 2, wherein   The additional information display data transmission unit transmits the additional information display data indicating an evaluation value of the selected frame calculated from a contact degree of an advertisement broadcast in the selected frame and a fee of the selected frame. The advertising space transaction support device according to claim 2 or 3, wherein The advertising space information acquisition unit acquires the advertising space information further including an order of the advertising space within an advertising broadcast time zone in which a plurality of the advertising spaces are continuously set with respect to the advertising space,
The advertisement according to any one of claims 1 to 4, wherein the request information acquisition unit acquires the request information indicating the request content related to the order of the advertising space within the advertisement broadcast time period. Frame transaction support device. The advertising space information acquisition unit acquires the advertising space information further including a charge for the advertising space with respect to the advertising space,
The said request information acquisition part acquires the said request information which shows the said request content regarding the charge of the said advertising space, The advertising space transaction support apparatus as described in any one of Claim 1 thru | or 5 characterized by the above-mentioned.   The request information acquisition unit acquires the request information indicating the request content related to an attribute of an expected contact person expected to contact an advertisement broadcast in the advertisement space. The advertising space transaction support apparatus according to any one of the above. A registration unit for registering the request information acquired by the request information acquisition unit;
When the advertising space provider provides the new advertising space, it is determined whether the new advertising space satisfies the request content indicated by the request information registered by the registration unit, and a new 8. A frame recommendation unit for notifying the user of the advertising space of the new advertising space when it is determined that the advertising space satisfies the requested content. The advertising space transaction support device described in 1.   When the user of the advertising space selects a plurality of the advertising spaces that are different from each other by the broadcasting station, the usage target frame specifying unit specifies the plurality of advertising spaces that are different from each other as the usage target frame. The advertising space transaction support apparatus according to any one of claims 1 to 8, wherein:   When the plurality of advertising spaces with different broadcasting stations are specified as the usage target frames by the usage target frame specifying unit, the notification unit notifies the usage target frames separately for each broadcasting station, The advertising space transaction support apparatus according to claim 8.   When a transaction of the usage target frame is established between the advertising space provider and the advertising space user, a valuable point corresponding to the usage target frame is set, and the set valuable point is used as the advertising space. The advertising space transaction support apparatus according to claim 1, further comprising a point granting unit that grants to a person.   The advertising space transaction support device according to any one of claims 1 to 11, wherein the advertising space is an advertising space for television commercials. An advertising space transaction support method for supporting a transaction performed between an advertising space provider and an advertising space user by a computer regarding an advertising space in which an advertisement is broadcast,
The computer obtains the advertisement space information including at least the date and time of broadcasting the advertisement in the advertisement space and the broadcasting station with respect to the advertisement space provided by the advertisement space provider,
The computer obtains request information indicating a request content for the advertising space of the advertising space user,
Based on the advertisement space information and the request information, the computer extracts a request satisfaction frame that is the advertisement space that satisfies the request content from the advertisement space,
The computer transmits advertisement space information display data for displaying the advertisement space information of the extracted request satisfaction frame,
Additional information in which the computer displays additional information other than the advertising space information related to the selected frame for only the selected frame selected by the user of the advertising space from the request satisfaction frames in which the advertising space information is displayed. Send display data,
The computer specifies a usage target frame that is the advertising space selected as a usage target by the advertising space user among the selected frames in which the additional information is displayed,
A computer notifies the advertising space provider of the specified usage target frame, the advertising space transaction support method.