JP7456493B2 - Image generation device, image display method, and program - Google Patents

Description

The present invention relates to an image generation device and the like that generate images to be referred to in drafting commercial messages.

A service that simultaneously broadcasts/distributes the same program in television broadcasting using terrestrial or satellite waves (hereinafter referred to as television broadcasting) and Internet distribution using the Internet (hereinafter referred to as online distribution). (referred to as simultaneous distribution) is provided.

Transaction contracts for advertisements broadcast on television include time contracts, spot contracts, and non-broadcast contracts. Among these contracts, spot contracts are affected by the audience rating and time rank of the program slot in which the commercial message (hereinafter referred to as "Commercial Message") is broadcast, and can be combined in various ways, and are determined by specifying individual conditions. Ru. For example, the time slot in which a CM will be aired based on a spot contract is determined in a process called drafting. For example, a broadcasting station that provides commercial slots on television broadcasts (the ordering party) compares the conditions (also called contract conditions) presented by the advertiser or advertising agency (the ordering party) with the broadcasting station's program table, etc. Propose the proposed plan to advertisers and advertising agencies. Advertising contracts for online distribution are different from those for television broadcasting, so separate advertising contracts must be concluded even for simultaneous distribution. Therefore, it is necessary to compare the advertising value of television broadcasting and online distribution using the same value index, and to conclude advertising contracts for simultaneous distribution of television broadcasting and online distribution at the same time.

For example, in television broadcasting, the value of a commercial to be aired in a certain program slot is estimated based on the audience ratings of past programs broadcast in that program slot. On the other hand, in online distribution, the user can select the viewing timing of the program, so the value of the CM is estimated based on the number of impressions, which is the number of times the CM is displayed to the user. For example, Patent Document 1 discloses a method of estimating advertising costs for broadcasting an advertisement using a payment amount based on the number of impressions and an impression estimate derived from advertising data regarding advertising slots used in the past. Disclosed.

Special table 2011-507107 publication

In the case of simultaneous distribution of TV broadcasts and online distribution, the indicators used to measure the value of commercials are different depending on the TV broadcast and online distribution. Therefore, when concluding a spot contract for advertisements for simultaneous distribution of television broadcasts and online distribution, it was necessary to consider commercial slots for television broadcasts and Internet distribution separately.

SUMMARY OF THE INVENTION An object of the present invention is to provide an image generation device and the like that can generate images that serve as evaluation criteria for the value of commercial messages inserted into programs distributed simultaneously on television and the Internet.

An image generation device according to one aspect of the present invention includes a first viewing index indicating the degree to which a program distributed in a reference time period corresponding to a time period for which a commercial message is created is viewed on television, and a first viewing index indicating the degree to which a program distributed in a reference time period is viewed. a display information generation unit that generates a program frame image including at least one of a second viewing index indicating the degree to which the program was viewed on the Internet; An output unit for displaying on a screen. The display information generation unit generates a program frame image including a first viewing index and a second viewing index when the program frame of the program is targeted for simultaneous distribution on television and the Internet.

In the image generation method of one aspect of the present invention, a computer generates a first viewing index indicating the degree to which a program distributed on a television is viewed in a reference time period corresponding to a time period for which a commercial message is to be created; When a program frame image is generated that includes at least one of the second viewing index indicating the degree to which a program distributed in a time period is viewed on the Internet, and the program frame of the program is subject to simultaneous distribution on television and the Internet. , a program frame image including a first viewing index and a second viewing index is generated, and the generated program frame image is displayed on a screen of a display device.

A program according to one embodiment of the present invention causes a computer to perform the following processes: generating a program slot image including at least one of a first viewing index indicating the degree to which a program distributed during a reference time period corresponding to the time period for which a commercial message is planned was viewed on television, and a second viewing index indicating the degree to which a program distributed during the reference time period was viewed on the Internet; if the program slot of the program is subject to simultaneous distribution on television and the Internet, generating a program slot image including the first viewing index and the second viewing index; and displaying the generated program slot image on a screen of a display device.

According to the present invention, it is possible to provide an image generation device and the like that can generate images that serve as evaluation criteria for the value of commercial messages inserted into programs distributed simultaneously on television and the Internet.

FIG. 1 is a block diagram illustrating an example of the configuration of an image generation device according to a first embodiment. FIG. 2 is a conceptual diagram showing an example of a program slot image generated by the image generation device according to the first embodiment. FIG. 2 is a conceptual diagram showing an example of displaying a program slot image generated by the image generation device according to the first embodiment on a screen of a display device. 3 is a flowchart for explaining an example of the operation of the image generation device according to the first embodiment. FIG. 2 is a block diagram illustrating an example of the configuration of an image generation device according to a second embodiment. It is an example of draft data of a timetable image generated by the image generation device according to the second embodiment. It is an example of a timetable image generated by the image generation device according to the second embodiment. It is an example of a change in the display format of a timetable image generated by the image generation device according to the second embodiment. It is another example of a change in the display format of a timetable image generated by the image generation device according to the second embodiment. 7 is a flowchart for explaining an example of the operation of the image generation device according to the second embodiment. FIG. 3 is a block diagram illustrating an example of the configuration of an image generation device according to a third embodiment. 7 is a display example of a timetable generated by the image generation device according to the third embodiment. 13 is a display example of a design result image generated by the image generating device according to the third embodiment. 12 is a flowchart for explaining an example of the operation of the image generation device according to the third embodiment. FIG. 3 is a block diagram illustrating an example of the configuration of an image generation system according to a fourth embodiment. FIG. 12 is a block diagram illustrating an example of the configuration of an image generation device included in an image generation system according to a fourth embodiment. FIG. 7 is a conceptual diagram for explaining a display area of a graphic user interface in which images generated by an image generation system according to a fourth embodiment are displayed. It is a display example of a timetable generated by the image generation system according to the fourth embodiment. FIG. 12 is a conceptual diagram for explaining an example of switching the display of a timetable generated by the image generation system according to the fourth embodiment. This is an example of displaying the number of commercials that can be inserted into a program slot of a timetable generated by the image generation system according to the fourth embodiment. This is another example of displaying the number of commercials that can be inserted into a program slot of a timetable generated by the image generation system according to the fourth embodiment. It is a display example of a contract information image generated by the image generation system according to the fourth embodiment. It is a display example of the medium selection screen generated by the image generation system according to the fourth embodiment. FIG. 7 is a conceptual diagram showing an example of display switching of timetables generated by the image generation system according to the fourth embodiment. FIG. 7 is a block diagram showing an example of the configuration of an image generation device according to a fifth embodiment. 1 is a conceptual diagram illustrating an example of a hardware configuration that implements an image generation device according to each embodiment; FIG.

EMBODIMENT OF THE INVENTION Below, the form for implementing this invention is demonstrated using drawing. However, although the embodiments described below include technically preferable limitations for carrying out the present invention, the scope of the invention is not limited to the following. In addition, in all the figures used for the description of the following embodiments, the same reference numerals are given to the same parts unless there is a particular reason. Furthermore, in the following embodiments, repeated explanations of similar configurations and operations may be omitted. Further, the directions of the arrows in the drawings are merely examples, and do not limit the directions of signals between blocks.

(First embodiment)
First, an image generation device according to a first embodiment will be described with reference to the drawings. The image generation device of this embodiment generates display data including viewing indicators of programs that are simultaneously distributed in the same program frame on television broadcasting (hereinafter referred to as television broadcasting) and Internet distribution (hereinafter referred to as net distribution). generate. In the following, broadcasting on television (also referred to as television) will also be expressed as distribution. The display data generated by the image generation device of this embodiment is referenced, for example, when creating a commercial message (CM) to be inserted into a program slot of a program that is simultaneously distributed on television and the Internet.

(composition)
FIG. 1 is a block diagram showing an example of the configuration of an image generation device 10 according to this embodiment. The image generation device 10 includes an acquisition section 11, a display information generation section 12, and an output section 13. The output unit 13 is connected to a display device 100 having a screen. The image generation device 10 acquires viewing data including viewing indicators of past time slots (also referred to as reference time slots) corresponding to the time slot of a program frame of a program distributed on television or the Internet. The image generation device 10 uses the acquired viewing data to generate display data (program frame images) that is referred to when creating a commercial.

The acquisition unit 11 acquires first viewing data including a viewing index for television broadcasting and second viewing data including a viewing index for online distribution. For example, the acquisition unit 11 acquires at least one of first viewing data and second viewing data regarding a program distributed in at least one program slot in a preset period at a preset timing. For example, the acquisition unit 11 may acquire at least one of the first viewing data and the second viewing data in real time. For example, the acquisition unit 11 may acquire the first viewing data and the second viewing data at different timings or at the same timing.

The first viewing data includes a numerical value (also referred to as a first viewing index) indicating the degree of viewing of a television broadcast program (hereinafter also referred to as a television program). For example, the first viewing data includes an identifier for identifying each program (also referred to as a program identifier), a program time slot, a program distribution medium, viewer attributes, and the like. The time slot of the program is set according to a preset time schedule (also called copy data). The draft data is template data of a week's worth of program guides. The broadcast schedule for one week's worth of programs is almost the same every week, except during reorganization periods when there are many special programs and during unusual times such as the year-end and New Year holidays. The draft data is prepared in several patterns according to the program schedule in normal times and non-normal times. When drafting a commercial, draft data corresponding to the contract period of the commercial is used. Program distribution media include television broadcasting and Internet distribution. The options for the distribution medium of the program are TV broadcast only, Internet distribution only, or simultaneous distribution of TV broadcast and Internet distribution.

Viewer attributes include the viewer's gender, age group, and the like. If the viewer is male, the age group of 20 to 34 years old is classified as M1 layer, the age group of 35 to 49 years old is classified as M2 layer, and the age group of 50 years or older is classified as M3 layer (M :Male). If the viewer is female, the age group of 20 to 34 years old is classified into the F1 group, the age group of 35 to 49 years old is classified into the F2 group, and the age group of 50 years or older is classified into the F3 group (F3). :Female). If the viewer is a minor, regardless of gender, the age group of 4 to 12 years old will be classified as C group, and the age group of 13 to 19 years old will be classified as T group (C: Child, T: Teen- age).

For example, the first viewing index is the viewership rating of a television program. For example, the audience rating is an estimated value that indicates what percentage of households in the area where a TV program was broadcast viewed the TV program. For example, the first viewing data is the average viewer rating of a television program in a time period. For example, the first viewing index may be the viewing rate per unit time in the time slot of the television program. For example, the first viewing index is an audience rating (also called real-time audience rating) that indicates the degree of real-time viewing during a television broadcast time slot. For example, the first viewing index may be an audience rating (also called a time-shift audience rating) that indicates the degree to which the program was viewed at a time different from the television broadcast time slot.

For example, the audience rating is measured by an audience rating meter installed on the television set of a household that has entered into a contract with a provider of audience rating data (also referred to as an audience rating provider). The audience rating provider collects the audience ratings measured by the audience rating measuring device and reports the audience ratings to broadcast stations, advertisers, advertising agencies, etc. that handle the audience ratings at a preset timing such as once a week. Provide data.

Note that the first viewing index does not have to be the viewership rating, as long as the degree of viewing of the television program can be estimated. For example, the first viewing index may be an estimated value indicating how many households, among the households owning televisions in the area where the TV program was broadcast, viewed the TV program. For example, by multiplying the audience rating in the area where a TV program was broadcast by the number of households that own televisions in that area, an estimate of the number of viewers of that TV program in that area can be calculated.

The second viewing data includes a numerical value (also referred to as a second viewing index) indicating the degree of viewing of a program distributed over the Internet (hereinafter also referred to as a net program). For example, the second viewing index is the number of times a CM is displayed within the display area of a certain network program (also referred to as the number of impressions) during distribution of the network program. In this embodiment, it is assumed that commercials inserted into internet programs are not skipped.

The display information generation unit 12 obtains a first viewing index included in the first viewing data and a second viewing index included in the second viewing data. The display information generation unit 12 generates a program that was distributed in a past time slot (also called a reference time slot) corresponding to a time slot (also called a draft target time slot) of a program slot to be created (also called a draft target program slot). A viewing index (at least one of a first viewing index and a second viewing index) is obtained. The display information generation unit 12 generates display data (also referred to as program frame images) including viewing indicators (also referred to as program frame data) for each program frame for each of the distribution time slots (also referred to as program frames) of one week's worth of programs. generate. The display information generating unit 12 generates a program frame image including viewing indicators of programs distributed in a reference time slot corresponding to the planning target time slot. For example, if a program similar to the program to be distributed in the program slot targeted for design is distributed in the same time slot one week before the target time slot, the same time slot one week before the target time slot is the reference time. It suffices if it is set in the band. For example, if a program of a different genre, such as a special program, is distributed in the same time slot one week before the target time slot, it will be It is only necessary to set the same previous time period as the reference time period.

In the case of only television broadcasting, the display information generation unit 12 generates a program frame image that includes the first viewing index. In the case of only online distribution, the display information generation unit 12 generates a program frame image that includes the second viewing index. When the same program is distributed simultaneously through television broadcasting and internet distribution, the display information generation unit 12 generates a program frame image that includes the first viewing index and the second viewing index.

The output unit 13 displays the program frame image generated by the display information generation unit 12 on the screen of the display device 100. For example, a worker who drafts a commercial at a broadcasting station or the like proceeds with drafting the commercial while referring to the program frame image displayed on the screen of the display device 100. For example, the screen of the display device 100 may display only a first viewing index, only a second viewing index, or a second viewing index depending on an operator's operation input via a terminal (not shown). The first viewing index and the second viewing index may be displayed side by side.

FIG. 2 is an example of a program frame image (program frame image 130) generated by the display information generation unit 12 when the same program is simultaneously distributed by television broadcast and internet distribution. The program slot image 130 in FIG. 2 includes a first viewing index regarding the degree of viewing of television broadcasting and a second viewing index regarding the degree of viewing of online distribution. Note that when the first viewing index and the second viewing index are displayed in the same program frame, the first viewing index and the second viewing index do not need to be written together with a slash "/" in between. For example, in the same program frame, the first viewing index and the second viewing index may be arranged vertically, horizontally, or diagonally. For example, in the same program frame, the first viewing index and the second viewing index may be arranged with a symbol other than a slash in between.

FIG. 3 is an example in which an example of a program frame image (program frame image 131) generated by the image generation device 10 is displayed on the screen of the display device 100 connected to the image generation device 10. The program frame image 131 displayed on the screen of the display device 100 includes a first viewing index (viewing rate: 10.0 percent) and a second viewing index (number of impressions: 46,000 impressions). For example, a worker who drafts a commercial at a broadcasting station, etc., refers to the audience rating and number of impressions included in the program frame image 131 displayed on the screen of the display device 100, and selects a commercial for the program frame of the program frame image 131. Consider whether to insert it. For example, if the viewer rating and number of impressions included in the program slot image 131 satisfy the contract conditions (also called inquiry data) concluded between the commercial ordering side and the order receiving side, the worker can Create a plan to insert commercials.

(motion)
Next, the operation of the image generation device 10 of this embodiment will be explained with reference to the drawings. FIG. 4 is a flowchart for explaining an example of the operation of the image generation device 10. Note that the processing according to the flowchart in FIG. 4 will be described assuming that the image generation device 10 is the main body of the operation.

In FIG. 4, first, the image generation device 10 acquires viewing data in a reference time period corresponding to the draft target time period (step S11). When the program to be designed is only a television broadcast, the image generation device 10 acquires first viewing data in a reference time slot corresponding to the time slot to be designed. If the program to be designed is only distributed over the internet, the image generation device 10 acquires second viewing data in a reference time slot corresponding to the time slot to be designed. If the program to be created is a target for simultaneous distribution of television broadcast and internet distribution, the image generation device 10 acquires first viewing data and second viewing data in a reference time slot corresponding to the time slot to be created.

If the program to be designed is to be distributed simultaneously by television broadcasting and internet distribution (Yes in step S12 and Yes in step S13), the image generation device 10 selects a program frame in which the first viewing index and the second viewing index are displayed. An image is generated (step S14).

If the program to be created is only a television broadcast (Yes in step S12 and No in step S13), the image generation device 10 generates a program frame image in which the first viewing index is displayed (step S15).

If the program to be created is only for online distribution (No in step S12 and No in step S13), the image generation device 10 generates a program frame image in which the second viewing index is displayed (step S16). Note that if there is no need to display the second viewing index, if No in step S12, the process according to the flowchart of FIG. 4 may be terminated.

After steps S14 to S16, the image generation device 10 outputs the generated program frame image (step S17). The program frame image output from the image generation device 10 is displayed on the screen of the display device 100.

As described above, the image generation device of this embodiment includes an acquisition section, a display information generation section, and an output section. The acquisition unit acquires first viewing data including a viewing index for television broadcasting and second viewing data including a viewing index for Internet distribution. The display information generation unit generates a program frame image that includes at least one of a first viewing index included in the first viewing data and a second viewing index included in the second viewing data. The display information generation unit generates a program frame image including a first viewing index and a second viewing index when the program frame of the program is targeted for simultaneous distribution on television and the Internet. The output unit displays the program frame image generated by the display information generation unit on the screen of the display device.

The first viewing index indicates the degree to which a program distributed during a reference time period corresponding to a time period for which a commercial message is designed is viewed on television. For example, the first viewing index is a viewership rating that indicates the percentage at which the program is viewed on television. The second viewing index indicates the degree to which the program distributed during the reference time period was viewed on the Internet. For example, the second viewing index is the number of impressions indicating the number of times a commercial message is displayed on a screen on which the program is displayed during a period when the program is distributed over the Internet.

The image generation device of this embodiment generates a program frame image including a first viewing index and a second viewing index. Therefore, according to the image generation device of this embodiment, it is possible to generate a program frame image that serves as an evaluation standard for the value of a commercial message inserted into a program that is simultaneously distributed on television and the Internet.

For example, the image generation device of this embodiment is used at a broadcasting station that creates commercials in response to orders from advertisers and advertising agencies. Further, the image generation device of this embodiment may be used by an advertiser or an advertising agency. There are no particular limitations on the entity that uses the image generation device of this embodiment.

(Second embodiment)
Next, an image generation device according to a second embodiment will be described with reference to the drawings. The image generation device of this embodiment generates display data that includes viewing indicators for a plurality of programs that are simultaneously distributed via television broadcast and internet distribution in the same program slot. In particular, the image generation device of this embodiment generates a timetable that includes viewing indicators for multiple programs for one week.

(composition)
FIG. 5 is a block diagram showing an example of the configuration of the image generation device 20 according to this embodiment. The image generation device 20 includes an acquisition section 21, a display information generation section 22, and an output section 23. The output unit 23 is connected to a display device 200 having a screen. The image generation device 20 acquires viewing data including viewing indicators of reference time slots corresponding to time slots of program frames of a plurality of programs distributed on television or the Internet. The image generation device 20 uses the acquired viewing data to generate display data (timetable image) that is referred to when creating a commercial.

The acquisition unit 21 acquires first viewing data, which is a viewing index for television broadcasting, and second viewing data, which is a viewing index for online distribution. The acquisition unit 21 has a configuration similar to that of the acquisition unit 11 of the first embodiment, and therefore a detailed description thereof will be omitted.

The display information generating unit 22 acquires the first viewing index included in the first viewing data and the second viewing index included in the second viewing data. The display information generating unit 22 acquires viewing indexes (at least one of the first viewing index and the second viewing index) of programs for a predetermined period distributed in a reference time period corresponding to the proposed time period. For example, the display information generating unit 22 acquires the first viewing index and the second viewing index of programs for one week. For example, the predetermined period is set to one week from Monday to Sunday. For example, if a program for an unusual time is included in the week from Monday to Sunday, or if the date and time are specified by the orderer, the predetermined period does not need to be set to one week. In this embodiment, the predetermined period is set to one week. Note that the predetermined period may be set to less than one week or more than one week.

The display information generation unit 22 uses the viewing index (at least one of the first viewing index and the second viewing index) of the programs distributed for a predetermined period in the reference time slot to generate one week's worth of multiple programs. Generate a timetable image including program slot data. The display information generation unit 22 generates a timetable image in which each of the program frame data of a plurality of programs is arranged in correspondence with a preset week's worth of program guide templates (also referred to as draft data). .

FIG. 6 is an example of a template (print data 250) of a week's worth of program guides. The draft data 250 is an example including four time zones (time zone A, time zone B, time zone C, and time zone D). Note that the draft data 250 may include time periods other than time periods A to D. Furthermore, the time periods A to D included in the draft data 250 may be set to different times. Further, the time periods A to D included in the draft data 250 may be different times depending on the day.

The output unit 23 displays the timetable image generated by the display information generation unit 22 on the screen of the display device 200. For example, a worker who drafts a commercial at a broadcasting station or the like proceeds with drafting the commercial while referring to a timetable image displayed on the screen of the display device 200. For example, the timetable may be displayed on the screen of the display device 200 in a display state that corresponds to an operator's operation input via a terminal (not shown).

FIG. 7 shows an example in which viewing indicators (first viewing index/second viewing index) for reference time slots corresponding to each of a plurality of program frames included in the version data 250 are displayed in each program frame (time Table image 251). For example, the program slot for time slot A on Monday is subject to simultaneous TV broadcasting and online distribution, so the first viewing index (10.0) and second viewing index (4.6) for the reference time slot are displayed side by side. be done. For example, since the program slot for time slot B on Tuesday is only for television broadcasting, only the first viewing index (9.6) for the reference time slot is displayed. Note that the display format of the timetable image 251 is an example, and does not limit the display format of the timetable generated by the image generation device 20.

For example, among the program frames included in the timetable image 251, a program frame in which television broadcasting and internet distribution are simultaneously distributed may be displayed in a different display format from other program frames. For example, for a program slot in which television broadcasting and online distribution are simultaneously distributed, the display format is changed depending on the magnitude relationship between the first viewing and the second viewing. When the first viewing index is the viewership rating, the number of viewers in that household can be approximately estimated by multiplying the number of households in the district where the viewership rating is measured by the viewership rating. If we can understand the relationship between the number of TV viewers and the number of impressions in the target area for audience rating measurement, we can understand whether simultaneously distributed programs tend to be viewed on TV or online.

Figure 8 shows an example of displaying a program slot for a time period targeted for simultaneous distribution in a display format different from that of other program slots. For example, the program slot for a time period targeted for simultaneous distribution is displayed in a color or pattern different from that of other program slots. For example, the characters and symbols displayed in the program slot for a time period targeted for simultaneous distribution may be different from the characters and symbols displayed in other program slots.

FIG. 9 is an example in which the program slot of the simultaneous distribution target time slot is changed according to the magnitude relationship between the first viewing index and the second viewing index. For example, assume that the number of views is greater than the number of impressions in time period A on Monday and time period B on Thursday. Further, assume that the number of views is smaller than the number of impressions in time slot D on Wednesday, time slot C on Friday, and time slot B on Saturday. In the example of FIG. 9, a program frame whose number of views was greater than the number of impressions and a program frame whose number of views was smaller than the number of impressions are displayed in different display formats. Therefore, it becomes easier for a worker who drafts a commercial while referring to the timetable image 251 to understand whether a simultaneously distributed program tends to be viewed on television broadcast or internet broadcast. Furthermore, the difference between the number of views and the number of impressions may be displayed in the program slot for simultaneous distribution. By displaying the difference between the number of views and the number of impressions for the program slots targeted for simultaneous distribution, it is possible to quantitatively understand whether the simultaneously distributed programs tend to be viewed on TV broadcasts or online broadcasts.

(motion)
Next, the operation of the image generation device 20 of this embodiment will be explained with reference to the drawings. FIG. 10 is a flowchart for explaining an example of the operation of the image generation device 20. Note that the processing according to the flowchart in FIG. 10 will be described assuming that the image generation device 20 is the main body of the operation. FIG. 10 is an example in which the image generation device 20 generates program frame data for each of a plurality of program frames included in the draft data, and generates a timetable image including the generated program frame data.

In FIG. 10, the image generation device 20 first obtains viewing data in a reference time period corresponding to the draft target time period included in the draft data (step S21). If the program to be created is only a television broadcast, the image generation device 20 acquires first viewing data in a reference time slot corresponding to the time slot to be created. If the program to be designed is only distributed over the internet, the image generation device 20 acquires second viewing data in a reference time slot corresponding to the time slot to be designed. If the program to be created is a target for simultaneous distribution of television broadcast and internet distribution, the image generation device 20 acquires first viewing data and second viewing data in a reference time slot corresponding to the time slot to be created.

If the program to be designed is to be distributed simultaneously by television broadcasting and internet distribution (Yes in step S22 and Yes in step S23), the image generation device 20 selects a program frame in which the first viewing index and the second viewing index are displayed. Data is generated (step S24).

If the program to be created is only a television broadcast (Yes in step S22 and No in step S23), the image generation device 10 generates program frame data on which the first viewing index is displayed (step S25).

If the program to be proposed is distributed online only (No in step S22 and No in step S23), the image generating device 20 generates program slot data in which the second viewing index is displayed (step S26). Note that if it is not necessary to display the second viewing index, if the answer is No in step S22, the process according to the flowchart in FIG. 10 may be terminated.

After steps S24 to S26, the image generating device 20 generates a timetable image including the generated program slot data (step S27).

The image generation device 20 outputs the generated timetable image (step S28). The timetable image output from the image generation device 20 is displayed on the screen of the display device 200.

As described above, the image generation device of this embodiment includes an acquisition section, a display information generation section, and an output section. The display information generation unit generates a timetable image in which a plurality of program frame images are arranged in accordance with draft data that is a template of a time schedule for a time period to be created. The output unit displays the timetable image on the screen of the display device.

In one aspect of the present embodiment, the display information generation unit changes a program frame image of a program targeted for simultaneous distribution into a display format different from that of a program not targeted for simultaneous distribution. The output unit displays on the screen of the display device a timetable image in which the display format of the program frame image of the program to be simultaneously distributed is changed.

The image generation device of this embodiment generates a timetable image in which a plurality of program frame images are arranged in accordance with draft data that is a template of a time schedule for a time period to be created. Therefore, according to the image generation device of this embodiment, it is possible to generate a timetable image that serves as an evaluation standard for the value of a commercial message inserted into a program that is simultaneously distributed on television and the Internet.

(Third embodiment)
Next, an image generation device according to a third embodiment will be described with reference to the drawings. The image generation device of this embodiment differs from the image generation device of the second embodiment in that it displays an image according to the operator's operation in response to the operator's operation input via the terminal. .

(composition)
FIG. 11 is a block diagram showing an example of the configuration of the image generation device 30 according to this embodiment. The image generation device 30 includes an acquisition section 31, a display information generation section 32, an output section 33, a reception section 35, and a calculation section 36. The output unit 33 is connected to a display device 300 having a screen. Further, the reception unit 35 is connected to a terminal 310 through which operations by the operator are input.

The image generating device 30 acquires viewing data including viewing indicators for reference time periods corresponding to the time periods of program slots for multiple programs distributed on television or the Internet. The image generating device 30 uses the acquired viewing data to generate display data (timetable image) to be referenced when creating a commercial. The image generating device 30 also accepts the operator's operation input via the terminal 310. The image generating device 30 generates display data (design result image) related to the design result according to the operator's operation. The image generating device 30 displays the timetable image and the design result image side by side on the screen of the display device 300 that can be referenced by the operator. The image generating device 30 may switch between the timetable image and the design result image according to the operator's operation and display them on the screen of the display device 300.

The acquisition unit 31 acquires first viewing data that is a viewing index for television broadcasting and second viewing data that is a viewing index for online distribution. Since the acquisition unit 31 has the same structure as the acquisition unit 11 of the first embodiment, detailed description thereof will be omitted.

The display information generation unit 32 obtains a first viewing index included in the first viewing data and a second viewing index included in the second viewing data. The display information generation section 32, like the display information generation section 22 of the second embodiment, generates a timetable image including program frame data of a plurality of programs for one week. The timetable image generated by the display information generation section 32 is displayed on the screen of a display device (not shown) by the output section 33.

The reception unit 35 receives operator operations input via the terminal 310. The reception unit 35 outputs the received information regarding the operator's operation to the display information generation unit 32 and the calculation unit 36. The reception unit 35 outputs to the display information generation unit 32 information indicating the program slot selected by the worker on the timetable and whether the CM inserted in the program slot is a TV commercial or an Internet CM. do. The reception unit 35 outputs the number of TV commercials and internet commercials inserted by the operator to the calculation unit 36.

The display information generation unit 32 acquires information related to the operator's operations input via the terminal 310 from the reception unit 35 . The display information generation unit 32 acquires information indicating the program slot selected by the operator and whether the CM inserted in the program slot is a television commercial or a network CM on the timetable. The display information generation unit 32 changes the display state of the selected program slot according to the operator's operation. For example, when a certain program frame is selected by an operator and an operation is performed to insert a television commercial into the selected program frame, the display information generation unit 32 adds a mark indicating that a television commercial has been inserted to the program. Display it in a frame. For example, when a certain program slot is selected by a worker and an operation is performed to insert an internet commercial into the selected program slot, the display information generation unit 32 adds a mark indicating that an internet commercial has been inserted to the program. Display it in a frame.

FIG. 12 is a conceptual diagram (timetable image 321) showing an example of changing a timetable image in accordance with an operator's operation. In the timetable image 321, program frames in which television broadcasting and internet distribution are simultaneously distributed are shown in a different display state (hatching) from other program frames. In addition, in the timetable image 321, according to the operator's operation, a solid diagonal line is shown for a program frame in which one unit of TV CM has been inserted, and a dotted line is shown for a program frame in which one unit of Internet CM has been inserted. Illustrating diagonal lines. For example, one unit of television commercial inserted into each program slot corresponds to a viewing index of 5%. For example, one unit of Internet CM inserted into each program slot corresponds to a viewing index of 150,000 imps.

For example, in time slot A on Monday, one unit of television commercial is inserted. For example, in time slot B on Thursday, one unit of net CM is inserted. For example, in time slot C on Friday, one unit of both a television commercial and an internet commercial are inserted. For example, in time slot B on Saturday, two units of television commercials and one unit of internet commercials are inserted. Note that although FIG. 12 shows an example in which a solid line is displayed when a TV commercial is inserted and a dotted line is displayed as a landmark when an Internet CM is inserted, a different landmark may be displayed. . For example, if a TV commercial is inserted, a red diagonal line is displayed, and if an online commercial is inserted, a blue diagonal line is displayed. good. Furthermore, the slopes of the diagonal lines may be displayed differently for television commercials and internet commercials. Furthermore, the types of lines may be displayed differently for television commercials and internet commercials. Further, different graphics may be displayed for television commercials and internet commercials. The mark displayed in the program frame only needs to be able to distinguish whether a television commercial or an internet commercial is inserted in the program frame.

The calculation unit 36 acquires information regarding operations by the worker from the reception unit 35. The calculation unit 36 obtains the number of TV commercials and internet commercials inserted by the operator. The calculation unit 36 calculates the total price (also referred to as the combined price) of each of the television CM and the Internet CM, according to the obtained number of insertions of each of the television CM and the Internet CM. For example, the unit price of an Internet CM is determined by an evaluation similar to the time rank of television broadcasting. Further, the calculation unit 36 calculates the total value of the viewing index for each of the inserted television commercials and internet commercials. The calculation unit 36 outputs to the display information generation unit 32 the calculated number of insertions of each of the television commercials and internet commercials, the combined price, and the total value of the viewing index of each of the inserted television commercials and internet commercials.

The display information generation unit 32 obtains from the calculation unit 36 the number of inserted television commercials and internet commercials, the total price, and the total value of the viewing index for each of the inserted television commercials and internet commercials. The display information generation unit 32 uses the acquired numerical values to generate display data (draft result image) regarding the draft result according to the operator's operation. The display information generation unit 32 generates a drafting result image including the number of insertions and total price of each of the acquired television commercials and internet commercials.

FIG. 13 is an example of a drafting result image (drafting result image 361) generated by the display information generation unit 32. The drafting result image 361 includes the total value of the viewing index, the number of broadcasts, and the combined price of each of the inserted television commercials and internet commercials. It is assumed that conditions for viewing indicators for each of the television commercials and internet commercials are set in advance in a contract between the ordering side and the ordering side. In the example of FIG. 13, it is assumed that the unit price of a television commercial is set to 50,000 yen per one, and the unit price of an internet CM is set to 150,000 yen per 50,000 imp.

In the case of the example in Figure 13, the condition for the viewing index of the TV commercial is that the first viewing index (audience rate) at the past reference time satisfies 55% or more, and the condition for the viewing index of the Internet commercial is that the second viewing index is satisfied. The viewing index (number of impressions) exceeds 150,000 imp. Regarding the viewing index for television commercials, the sum total of the first viewing index (audience rating) of the program slot into which the operator inserted the television commercial is displayed. Regarding the viewing index of the Internet CM, the total sum of the second viewing index (the number of impressions) of the program slot into which the Internet CM has been inserted by the operator is displayed. In the drafting result image 361, since the number of TV commercials inserted in the drafting time period is six, the total price of the commercials is displayed as 300,000 yen. Furthermore, in the drafting result image 361, since the number of Internet CMs inserted in the drafting time period is three, their total price is displayed as 450,000 yen. The worker can create commercials based on the contract by inserting TV commercials and internet commercials into the timetable so that the viewing index displayed on the screen of the display device 300 satisfies the contract conditions.

(motion)
Next, the operation of the image generating device 30 of this embodiment will be described with reference to the drawings. Fig. 14 is a flowchart for explaining an example of the operation of the image generating device 30 to display a design result image on the screen of the display device 300. Note that in the process according to the flowchart of Fig. 14, the image generating device 30 will be considered as the subject of the operation. Fig. 14 shows an example in which the image generating device 30 changes the display state of the time table in response to the insertion of a program slot, and generates a design result image in response to the insertion of a commercial.

In FIG. 14, the image generation device 30 first receives a selection of a program slot in response to an operator's operation (step S31).

If a television commercial has been inserted (Yes in step S32), the image generation device 30 displays a diagonal line indicating the insertion of a television commercial on the timetable (step S33). On the other hand, if a television commercial has not been inserted (No in step S32), the process advances to step S34.

If an online commercial has been inserted (Yes in step S34), the image generating device 30 displays a diagonal line indicating the insertion of an online commercial in the timetable (step S35). On the other hand, if an online commercial has not been inserted (No in step S34), the process proceeds to step S36.

The image generation device 30 generates a draft result image according to the insertion of the CM (step S36).

The image generation device 30 displays the generated draft result image on the screen of the display device 300 (step S37).

As described above, the image generation device of this embodiment includes an acquisition section, a display information generation section, an output section, a reception section, and a calculation section. The reception unit accepts insertion of a commercial message into a program slot included in the timetable image. The display information generation unit generates a timetable image in which a mark (for example, a diagonal line) corresponding to the distribution medium of the inserted commercial message is inserted into the program frame in which the commercial message is inserted. The output unit displays on the screen of the display device a timetable image in which a mark corresponding to the distribution medium is inserted.

The image generation device of this embodiment displays on the screen of a display device a timetable image into which a mark corresponding to the distribution medium is inserted. Therefore, according to the image generation device of this embodiment, it becomes easy to intuitively understand in which program slot a commercial message has been inserted.

Further, in one aspect of the present embodiment, the image generation device includes a calculation unit in addition to the reception unit. The reception unit acquires inquiry data including contract details regarding distribution of commercial messages. The calculation unit calculates an amount according to the inserted commercial message. The display information generation unit generates a contract information image including contract details included in the inquiry data and a drafting result image including an amount corresponding to the inserted commercial message. The output unit displays at least one of the timetable image, the contract information image, and the drafting result image side by side on the screen of the display device.

The image generation device of this aspect causes a display device to display a contract information image including contract details and a drafting result image including an amount corresponding to an inserted commercial message. Therefore, according to the image generation device of this aspect, more accurate drafting work can be realized in accordance with the contract conditions regarding the distribution of commercial messages.

(Fourth embodiment)
Next, an image generation system according to a fourth embodiment will be described with reference to the drawings. The image generation device of this embodiment is similar to the image generation devices of the first to third embodiments in that it generates display data according to inquiry data including contract terms concluded between an ordering side and an order receiving side. It is different from.

(composition)
FIG. 15 is a conceptual diagram showing an example of the configuration of the image generation system 4 according to this embodiment. The image generation system 4 includes an image generation device 40, a display device 400, a terminal 410, and a database group 420. The image generation device 40 is connected to a display device 400 having a screen. Further, the image generation device 40 is connected to a terminal 410 through which operations by a worker are input. Further, the image generation device 40 is connected to a database group 420 including a plurality of databases. The database group 420 includes a first database 421 , a second database 422 , a third database 423 , and a fourth database 424 . In FIG. 15, the database is expressed as DB (DB: DataBase).

The image generation device 40 acquires viewing data (first viewing data 411, second viewing data 412) including viewing indicators for reference time slots corresponding to time slots of program frames of multiple programs distributed on television or the Internet. do. The image generation device 40 uses the acquired viewing data to generate display data (timetable image) that is referred to when creating a commercial. The image generation device 40 also accepts operator operations input via the terminal 410. The image generation device 40 generates display data (draft result image) regarding the draft result according to the operator's operation.

Furthermore, the image generation device 40 acquires data (inquiry data 413) regarding a contract concluded between the ordering side and the ordering side. The image generation device 40 generates display data (contract information image) regarding inquiry data 413. The image generation device 40 displays the timetable image, drafting result image, and contract information image side by side on the screen of the display device 400 that can be referenced by the worker. Note that the image generation device 40 may switch between the timetable image, the drafting result image, and the contract information image and display them on the screen of the display device 400 according to the operator's operation.

The first database 421 stores viewing indicators (first viewing index, second viewing index) for reference time periods. The second database 422 stores draft data for the drafting time period. The third database 423 stores information (also referred to as empty frame data) regarding empty slots for commercials in the drafting time period. The empty slot data stored in the third database 423 may be the number/time of commercials that can be inserted into each program slot, or the total number/total time of commercials that can be inserted in the time slot to be created. It's okay. The fourth database 424 stores inquiry data for the time period for drafting.

FIG. 16 is a block diagram showing an example of the configuration of the image generation device 40. As shown in FIG. The image generation device 40 includes an acquisition section 41 , a display information generation section 42 , an output section 43 , a reception section 45 , and a calculation section 46 . The output unit 43 is connected to a display device 400 having a screen. Further, the reception unit 45 is connected to a terminal 410 through which operations by the operator are input. In the following explanation, the reference numbers for the first viewing data 411, the second viewing data 412, and the inquiry data 413 will be omitted.

The acquisition unit 41 acquires first viewing data, which is a viewing index for television broadcasting, second viewing data, which is a viewing index for online distribution, and inquiry data, which includes the contents of a contract concluded between the ordering party and the receiving party. The inquiry data includes information regarding a contract concluded between the ordering party and the receiving party. For example, the inquiry data includes the identification number of the contract, the ordering party's name, the contract amount, the viewing index conditions, the reference time period, the contract period, etc. For example, the inquiry data is transmitted from the ordering party via the Internet in accordance with comprehensive contract conditions that have been set in advance. The inquiry data may also be input by an operator via the terminal 410.

Further, the acquisition unit 41 is connected to a plurality of databases (first database 421, second database 422, third database 423, and fourth database 424) that constitute the database group 420. Upon acquiring the first viewing data and the second viewing data, the acquisition unit 41 stores the data in the first database 421. When the number of commercials that can be inserted into each program slot is changed, the acquisition unit 41 updates the third database 423 in accordance with the change. Upon acquiring the inquiry data, the acquisition unit 41 stores the inquiry data in the fourth database 424 . The acquisition unit 41 can be inserted into any of the plurality of databases, the first viewing data, the second viewing data, or each program frame according to instructions from the display information generation unit 42 or acquisition of calculation results from the calculation unit 46. Obtain the number of commercials, draft data, etc.

The display information generating unit 42 acquires a first viewing index contained in the first viewing data and a second viewing index contained in the second viewing data. The display information generating unit 42 generates a timetable image including program slot data for a plurality of programs for one week, similar to the display information generating unit 22 of the second embodiment. The timetable image generated by the display information generating unit 42 is displayed on the screen of a display device (not shown) by the output unit 43.

The reception unit 45 receives operator operations input via the terminal 410. The reception unit 45 outputs the received information regarding the operator's operation to the display information generation unit 42 and the calculation unit 46. The reception unit 45 outputs to the display information generation unit 42 information indicating the program slot selected by the worker on the timetable and whether the CM inserted in the program slot is a TV commercial or an internet CM. do. The reception unit 45 outputs the number of TV commercials and internet commercials inserted by the operator to the calculation unit 46. The receiving unit 45 also obtains a screen switching instruction input via the terminal 410. Details of switching the screen of the display device 400 in response to the screen switching instruction will be described later.

The calculation unit 46 acquires information regarding operations by the worker from the reception unit 45. The calculation unit 46 obtains the number of television commercials and internet commercials inserted by the operator. The calculation unit 46 subtracts the number of newly inserted commercials according to the operator's operation from the number of commercials that can be inserted into each program slot stored in the third database 423, and calculates the number of commercials that can be inserted into each program slot. Calculate the number of commercials. The calculation unit 46 outputs an instruction to the acquisition unit 41 to update the number stored in the third database 423 with the calculated number. Further, the calculation unit 46 calculates the total price (also referred to as the combined price) of each of the television commercials and the Internet commercials according to the number of insertions of each of the acquired television commercials and Internet commercials. The calculation unit 46 outputs the calculated number of TV commercials and internet commercials to be inserted, the number of commercials that can be inserted into each program slot, and the total price to the display information generation unit 42.

The display information generation unit 42 acquires information related to the operator's operations input via the terminal 410 from the reception unit 45 . The display information generation unit 42 acquires information indicating the program slot selected by the operator and whether the CM inserted in the program slot is a television commercial or a network CM on the timetable. The display information generation unit 42 changes the display state of the selected program slot according to the operator's operation. For example, when a worker selects a certain program frame and performs an operation to insert a TV commercial or an internet commercial into the selected program frame, the display information generation unit 42 inserts a TV commercial or an internet commercial into the selected program frame. Change the display state to indicate that the

Furthermore, the display information generation unit 42 acquires a screen switching instruction regarding switching the screen display of the display device 400. For example, the display information generation unit 42 acquires a screen switching instruction input via a graphical user interface (hereinafter referred to as GUI: Graphical User Interface) displayed on the screen of the display device 400. The display information generation unit 42 switches the screen display of the display device 400 in response to a screen switching instruction.

FIG. 17 is a conceptual diagram showing an example of a GUI display area displayed on the screen of the display device 400. In the example of FIG. 17, a first display area 401, a second display area 402, a third display area 403, and a fourth display area 404 are allocated to the screen of the display device 400. Although not shown in FIG. 17, each of the first display area 401, second display area 402, third display area 403, and fourth display area 404 includes a timetable image, a contract information image, and a medium selection image. , and the draft result image are displayed. For example, display data such as the timetable image 321 in FIG. 12 is displayed in the first display area 401. For example, display data such as the drafting result image 361 in FIG. 13 is displayed in the fourth display area 404. The display data displayed in the second display area 402 and the third display area 403 will be described later.

FIG. 18 is a conceptual diagram showing an example of a timetable image (timetable image 451) displayed in the first display area 401 of the display device 400. The timetable image 451 is a GUI that accepts inserting a CM into a program frame, changing the time unit of the inserted CM, switching the viewing index displayed in each program frame, determining the drafting result, etc.

The timetable image 451 includes a timetable 4511, a combo box 4512, a tag 4513, and a button 4514. The timetable 4511 is a table in which program frames including viewing indicators of reference time slots corresponding to the target time slot for drafting are arranged by applying them to draft data. The timetable 4511 is similar to the timetable image 321 (FIG. 12) of the third embodiment. The combo box 4512 is a box in which the time unit of CM to be inserted into each program slot of the timetable 4511 is set. In the example of FIG. 17, the time unit of CM is 15 seconds. For example, when the numerical value displayed in the text box of the combo box 4512 is changed, the time unit of the commercial is changed. The tag 4513 is a tag for changing the attribute of the viewer from whom the viewing index displayed on the timetable 4511 is obtained. The tags 4513 include tags for viewer attributes such as M1 to M3, F1 to F3, C, and T, for example. For example, in the case of television broadcasting, the viewer attribute is the attribute of one of the viewers (for example, the head of the household) belonging to the household where the television is installed. Button 4514 is a button for accepting the determination of the drafting result.

FIG. 19 is an example in which the tag (F1) for women in the age group of 20 to 34 years (F1 layer) is selected from among the tags 4513. As shown in FIG. 19, when any one of the tags 4513 is selected, the viewer viewing index of the attribute of the selected tag is displayed in each program frame of the timetable 4511.

FIG. 20 is an example in which the number of commercials that can be inserted is displayed in each program slot of the target time slot. For example, if the user right-clicks with the pointer placed on the timetable 4511, the number of commercials that can be inserted into each program slot of the timetable 4511 is displayed as shown in FIG. In the example in Figure 20, the difference between the number of commercials that can be inserted into TV broadcasts and the number of commercials that can be inserted into online distribution is displayed below the number of commercials that can be inserted into each program slot for simultaneous distribution. ing. Furthermore, in the example shown in FIG. 20, the display format of each program frame to be simultaneously distributed is changed depending on the size relationship between the number of commercials that can be inserted into television broadcasting and the number of commercials that can be inserted into online distribution. There is. Note that the difference in the number of commercials that can be inserted into television broadcasting and internet distribution does not need to be displayed. Furthermore, it is not necessary to change the display format depending on the number of commercials that can be inserted into television broadcasting and internet distribution.

FIG. 21 is another example in which the number of commercials that can be inserted is displayed in each program frame of the planned time period. In each program slot, the viewing index for the reference time slot is displayed on the first line, and the number of commercials that can be inserted is displayed on the second line. In the first line of each program frame to be simultaneously distributed, "viewership rating for television broadcasting/number of impressions for online distribution: difference between viewership rating and number of impressions" is displayed. In addition, the second line of each program slot for simultaneous distribution displays "Number of TV commercials that can be inserted/Number of internet commercials that can be inserted: Difference between the number of TV commercials that can be inserted and the number of internet commercials that can be inserted." let For example, if the user right-clicks with the pointer placed on the timetable 4511, the number of commercials that can be inserted into each program slot of the timetable 4511 is displayed as shown in FIG. 21.

FIG. 22 is an example of a contract information image (contract information image 432) displayed in the second display area 402. The contract information image 432 includes the contract identification number (contract code), the name of the ordering party (advertiser), the contract amount, the viewing index conditions (contracted seconds, number of contracted units, target viewership rate), and the number of issues in the reference time period. (Reference number), including items such as the period covered by the contract. Normally, the contract information image 432 is based on the contract information included in the inquiry data and is not changed by on-screen operations. Note that the contract information image 432 in FIG. 22 is an example, and may include the above-mentioned items, or may omit any of the above-mentioned items.

In FIG. 22, the contract code is an identification number of the contract decided between the ordering party (advertiser) and the receiving party. A unique number is assigned to the contract code for each contract. The contract code may be different between the ordering party and the receiving party as long as it can identify each contract. The advertiser is the name of the ordering party (advertiser) of the contract. The contract amount is an amount according to the number of commercials to be distributed based on the contract decided between the ordering party and the receiving party. Usually, the contract amount is an amount obtained by multiplying an amount according to the number of commercials by a rate set for each contract. The contract number of seconds is the air time of one commercial. The contract number of contracts corresponds to the number of impressions. For example, the contract number of contracts is set to 10,000 imps per contract. The target audience rating is a target value of the total audience rating of the program slot in the reference time slot corresponding to the program slot in which the commercial is inserted in the program slot to be proposed. The reference number indicates the identification number of the week of the reference time slot. For example, if the reference time period is the 20th week of 2019, the reference number is "1920", which is a combination of the last two digits of 2019, "19", and "20", which indicates the week of the year. The contract target period is the period to be drafted in the contract corresponding to the inquiry data. In this embodiment, the contract target period is one week, but the start point, end point, and duration of the contract target period can be set arbitrarily.

Figure 23 is an example of a medium selection image (medium selection image 433) displayed in the third display area 403. Medium selection image 433 is a GUI for switching the commercial medium to be inserted depending on the selection of a program slot in the timetable image, and for switching display information showing the insertion status of TV commercials and online commercials in the timetable image.

The medium selection image 433 includes a button 4331 for switching whether or not to insert a television commercial when any program slot included in the timetable 4511 is selected, and a button 4332 for switching whether or not to insert a network commercial. including. For example, when each of the buttons 4331 and 4332 is clicked, a display indicating whether or not a TV commercial and an Internet commercial will be inserted into the program frame when the program frame of the timetable is selected (work target / work non-target) is switched.

The display of the button 4331 and button 4332 switches to a non-working state when clicked while displayed as a work target, and switches to a working state when clicked while displayed as a non-work target. When any program frame is clicked while the button 4331 is displayed as a work target, a television commercial is inserted into that program frame. Even if a program frame is clicked while the button 4331 is displayed as a non-work target, a television commercial will not be inserted into that program frame. Similarly, when any program frame is clicked while the button 4332 is displayed as a work target, an internet CM is inserted into that program frame. Even if a program frame is clicked while the button 4332 is displayed as a non-work target, no internet CM will be inserted into that program frame.

The medium selection image 433 also includes a button 4333 for switching the display of a mark (solid diagonal line) indicating that a TV commercial has been inserted, and a button 4333 for switching the display of a mark (solid diagonal line) indicating that a network commercial has been inserted. button 4334 for switching. When each of the buttons 4333 and 4334 is clicked, it is switched (ON/OFF) whether or not to display a mark indicating whether each of the television commercial and the internet commercial has been inserted into the program frame.

24 is a conceptual diagram for explaining an example in which the display of the time table 4511 is switched depending on the display state of the button 4333 and the button 4332 included in the medium selection image 433 displayed in the third display area 403. In the state 1 in the upper left, the TV commercial is ON and the net commercial is also ON. In the state 1, the program frame into which the TV commercial is inserted is displayed with a diagonal line (solid line), and the program frame into which the net commercial is inserted is also displayed with a diagonal line (dotted line). In the state 2 in the upper right, the TV commercial is ON and the net commercial is OFF. In the state 2, the program frame into which the TV commercial is inserted is displayed with a diagonal line (solid line), and the program frame into which the net commercial is inserted is not displayed with a diagonal line. In the state 3 in the lower left, the TV commercial is OFF and the net commercial is ON. In the state 3, the program frame into which the TV commercial is inserted is not displayed with a diagonal line, and the program frame into which the net commercial is inserted is displayed with a diagonal line (dotted line). In state 4 at the bottom right, TV commercials are OFF and internet commercials are also OFF. In state 4, no diagonal lines are displayed on the program slots into which TV commercials have been inserted, and no diagonal lines are displayed on the program slots into which internet commercials have been inserted. Note that the switching of the display of the timetable 4511 in response to the operation of the medium selection image 433 in FIG. 24 is only an example, and does not limit the switching of the display of the timetable 4511.

As described above, the image generating device of this embodiment includes an acquisition unit, a display information generating unit, an output unit, a reception unit, and a calculation unit. The display information generating unit generates a timetable image including a plurality of tags for displaying a first viewing index and a second viewing index for each viewer attribute. The reception unit receives a selection of one of the plurality of tags. The display information generating unit generates a timetable image including a first viewing index and a second viewing index for a viewer having an attribute corresponding to the selected tag. The output unit displays the timetable image including the first viewing index and the second viewing index for the attribute corresponding to the selected tag on the screen of the display device.

In this embodiment, a viewing index according to the viewer's attributes is displayed on the screen of the display device. Therefore, according to the present embodiment, it becomes easier to select a program slot in which a commercial message is to be inserted, depending on the attributes of the target viewer. For example, if a commercial message for a target product is inserted into a program slot that is often viewed by the target group of the target product of the commercial message, the advertising effect of the target product will be greater.

In one aspect of the present embodiment, the calculation unit calculates the number of commercial messages that can be inserted into the planning time slot for each program slot. The display information generation unit generates a timetable image that includes the number of commercial messages that can be inserted for each program slot. The output unit displays on the screen of the display device a timetable image that includes the number of commercial messages that can be inserted for each program slot.

In this aspect, the number of commercial messages that can be inserted is displayed on the screen of the display device for each program slot. Therefore, according to this aspect, it becomes easier to proceed with the drafting work while being aware of the remaining space for the commercial message.

In one aspect of the present embodiment, the reception unit acquires inquiry data including contract details regarding distribution of commercial messages. The calculation unit calculates an amount according to the inserted commercial message. The display information generation unit generates a contract information image including contract details included in the inquiry data and a drafting result image including an amount corresponding to the inserted commercial message. The output unit displays at least one of the timetable image, the contract information image, and the drafting result image side by side on the screen of the display device.

In this aspect, the contract information image and drafting result image are displayed on the screen of the display device. Therefore, according to this aspect, it becomes easier to proceed with drafting work while referring to contract information and drafting results.

(Fifth embodiment)
Next, an example of an image generation device according to a fifth embodiment will be described with reference to the drawings. The image generation device of this embodiment has a simplified configuration of the image generation devices of the first to fourth embodiments.

FIG. 25 is a block diagram showing an example of the configuration of the image generation device 50 of this embodiment. The image generation device 50 includes a display information generation section 52 and an output section 53.

The display information generation unit 52 generates a program frame image that includes at least one of the first viewing index and the second viewing index. The first viewing index indicates the degree to which a program distributed during a reference time period corresponding to a time period for which a commercial message is designed is viewed on television. The second viewing index indicates the degree to which the program distributed during the reference time period was viewed on the Internet. The display information generating unit 52 generates a program frame image including a first viewing index and a second viewing index when the program frame of the program is targeted for simultaneous distribution on television and the Internet. The output unit 53 causes the program frame image generated by the display information generation unit 52 to be displayed on the screen of the display device.

As described above, the image generation device of this embodiment includes a display information generation section and an output section. The display information generation unit generates a program frame image including at least one of the first viewing index and the second viewing index. The first viewing index indicates the degree to which a program distributed during a reference time period corresponding to a time period for which a commercial message is designed is viewed on television. The second viewing index indicates the degree to which the program distributed during the reference time period was viewed on the Internet. The display information generation unit generates a program frame image including a first viewing index and a second viewing index when the program frame of the program is targeted for simultaneous distribution on television and the Internet. The output unit displays the program frame image generated by the display information generation unit on the screen of the display device.

The image generation device of this embodiment generates a program frame image including a first viewing index and a second viewing index. Therefore, according to the image generation device of this embodiment, it is possible to generate an image that serves as an evaluation standard for the value of a commercial message inserted into a program that is simultaneously distributed on television and the Internet.

(hardware)
Here, a hardware configuration for executing the processing of the image generating device according to each embodiment of the present invention will be described by taking as an example an information processing device 90 in Fig. 26. Note that the information processing device 90 in Fig. 26 is an example of a configuration for executing the processing of the image generating device according to each embodiment, and does not limit the scope of the present invention.

As shown in FIG. 26, the information processing device 90 includes a processor 91, a main storage device 92, an auxiliary storage device 93, an input/output interface 95, a communication interface 96, and a drive device 97. In FIG. 26, the interface is abbreviated as I/F (Interface). The processor 91, main storage device 92, auxiliary storage device 93, input/output interface 95, communication interface 96, and drive device 97 are connected to each other via a bus 98 so as to be able to communicate data. Further, the processor 91, main storage device 92, auxiliary storage device 93, and input/output interface 95 are connected to a network such as the Internet or an intranet via a communication interface 96. Further, FIG. 26 shows a recording medium 99 on which data can be recorded.

The processor 91 loads a program stored in the auxiliary storage device 93 or the like into the main storage device 92, and executes the loaded program. In this embodiment, a configuration using a software program installed in the information processing device 90 may be used. The processor 91 executes processing by the image generation device according to this embodiment.

The main storage device 92 has an area where programs are expanded. The main storage device 92 may be, for example, a volatile memory such as DRAM (Dynamic Random Access Memory). Furthermore, a non-volatile memory such as MRAM (Magnetoresistive Random Access Memory) may be configured or added as the main storage device 92.

Auxiliary storage device 93 stores various data. The auxiliary storage device 93 is configured by a local disk such as a hard disk or flash memory. Note that it is also possible to adopt a configuration in which various data are stored in the main storage device 92 and omit the auxiliary storage device 93.

The input/output interface 95 is an interface for connecting the information processing device 90 and peripheral devices. The communication interface 96 is an interface for connecting to an external system or device via a network such as the Internet or an intranet based on standards and specifications. The input/output interface 95 and the communication interface 96 may be shared as an interface for connecting to external devices.

The information processing device 90 may be configured to connect input devices such as a keyboard, a mouse, and a touch panel as necessary. These input devices are used to input information and settings. Note that when a touch panel is used as an input device, the display screen of the display device may be configured to also serve as an interface for the input device. Data communication between the processor 91 and the input device may be mediated by the input/output interface 95.

Further, the information processing device 90 may be equipped with a display device for displaying information. When equipped with a display device, the information processing device 90 is preferably equipped with a display control device (not shown) for controlling the display of the display device. The display device may be connected to the information processing device 90 via the input/output interface 95.

Drive device 97 is connected to bus 98 . The drive device 97 mediates between the processor 91 and the recording medium 99 (program recording medium), reading data and programs from the recording medium 99, writing processing results of the information processing device 90 to the recording medium 99, etc. . Note that if the recording medium 99 is not used, the drive device 97 may be omitted.

The recording medium 99 can be realized by, for example, an optical recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc). Further, the recording medium 99 may be realized by a semiconductor recording medium such as a USB (Universal Serial Bus) memory or an SD (Secure Digital) card, a magnetic recording medium such as a flexible disk, or other recording medium. When the program executed by the processor is recorded on the recording medium 99, the recording medium 99 corresponds to a program recording medium.

The above is an example of the hardware configuration for realizing the image generation device according to each embodiment of the present invention. Note that the hardware configuration in FIG. 26 is an example of the hardware configuration for executing the arithmetic processing of the image generation device according to each embodiment, and does not limit the scope of the present invention. Further, a program that causes a computer to execute processing related to the image generation device according to each embodiment is also included within the scope of the present invention. Furthermore, a program recording medium on which a program according to each embodiment is recorded is also included within the scope of the present invention.

The components of the image generation device of each embodiment can be arbitrarily combined. Further, the components of the image generation device of each embodiment may be realized by software or by a circuit.

Although the present invention has been described above with reference to the embodiments, the present invention is not limited to the above embodiments. The configuration and details of the present invention can be modified in various ways that can be understood by those skilled in the art within the scope of the present invention.

This application claims priority based on Japanese Patent Application No. 2020-067238 filed on April 3, 2020, and the entire disclosure thereof is incorporated herein.

4 Image generation system 10, 20, 30, 40, 50 Image generation device 11, 21, 31, 41 Acquisition unit 12, 22, 32, 42, 52 Display information generation unit 13, 23, 33, 43 Output unit 35, 45 Reception section 36, 46 Calculation section 100, 200, 300, 400 Display device 310, 410 Terminal 420 Database group 421 First database 422 Second database 423 Third database 424 Fourth database

Claims (10)

A first viewing index indicating the degree to which the program distributed during the reference time period corresponding to the time period for which the commercial message is to be created was viewed on television, and the degree to which the program distributed during the reference time period was viewed on the Internet. Display information generation means for generating a program frame image including at least one of the second viewing index indicating the degree of viewing;
output means for displaying the program frame image generated by the display information generation means on a screen of a display device;
The display information generating means includes:
An image generation device that generates the program frame image including the first viewing index and the second viewing index when the program frame of the program is to be distributed simultaneously on the television and the Internet. The first viewing index is
is an audience rating indicating the percentage of the program viewed on the television;
The second viewing index is
The image generation device according to claim 1, wherein the number of impressions indicates the number of times the commercial message is displayed on a screen on which the program is displayed during a period in which the program is distributed over the Internet. The display information generating means includes:
generating a timetable image in which the plurality of program frame images are arranged in accordance with draft data that is a time schedule template for the time period to be created;
The output means is
The image generation device according to claim 1 or 2, wherein the timetable image is displayed on a screen of the display device. The display information generating means includes:
changing the program frame image of the program to be simultaneously distributed to a display format different from that of the program not to be simultaneously distributed;
The output means is
The image generation device according to claim 3, wherein the timetable image in which the display format of the program frame image of the program to be simultaneously distributed is changed is displayed on the screen of the display device. comprising reception means for accepting insertion of the commercial message into the program slot included in the timetable image,
The display information generating means includes:
generating the timetable image in which a mark corresponding to the distribution medium of the inserted commercial message is inserted in the program frame in which the commercial message is inserted;
The output means is
The image generation device according to claim 3 or 4, wherein the timetable image into which the mark corresponding to the distribution medium is inserted is displayed on the screen of the display device. The display information generating means includes:
generating the timetable image including a plurality of tags for displaying the first viewing index and the second viewing index for each viewer attribute;
The reception means is
Accepting the selection of any one of the plurality of tags,
The display information generating means includes:
generating the timetable image including the first viewing index and the second viewing index regarding the viewer of the attribute corresponding to the selected tag;
The output means is
The image generation device according to claim 5, wherein the timetable image including the first viewing index and the second viewing index of the attribute corresponding to the selected tag is displayed on the screen of the display device. Calculating means for calculating the number of commercial messages that can be inserted into the planned time slot for each program slot,
The display information generating means includes:
generating the timetable image including the number of commercial messages that can be inserted for each program slot;
The output means is
The image generation device according to claim 5 or 6, wherein the timetable image including the number of commercial messages that can be inserted for each program slot is displayed on the screen of the display device. The reception means is
Obtaining inquiry data including contract details regarding distribution of the commercial message;
The above inquiry data is
including the contract amount for the distribution of said commercial message;
The calculation means is
Using the contract amount for the distribution of the commercial message included in the inquiry data, calculate the total amount of the contract amount for the distribution of the at least one inserted commercial message,
The display information generating means includes:
generating a contract information image including the contract details included in the inquiry data and a drafting result image including the total amount according to the at least one inserted commercial message;
The output means is
The image generation device according to claim 7, wherein at least one of the timetable image, the contract information image, and the drafting result image is displayed side by side on the screen of the display device. The computer
generating a program frame image including at least one of a first viewing index indicating the degree to which a program distributed in a reference time period corresponding to a time period for which a commercial message is to be created is viewed on a television and a second viewing index indicating the degree to which the program distributed in the reference time period is viewed on the Internet;
generating a program frame image including the first viewing index and the second viewing index when the program frame of the program is a target for simultaneous distribution on the television and the Internet;
An image display method for displaying the generated program frame image on a screen of a display device. A process for generating a program frame image including at least one of a first viewing index indicating the degree to which a program distributed in a reference time period corresponding to a time period for which a commercial message is planned is viewed on a television and a second viewing index indicating the degree to which the program distributed in the reference time period is viewed on the Internet;
generating a program frame image including the first viewing index and the second viewing index when the program frame of the program is a target for simultaneous distribution on the television and the Internet;
and a process of displaying the generated program frame image on a screen of a display device.

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