KR20210006748A - Sever for matching advertisement and method thereof - Google Patents

Abstract

The present invention relates to an advertisement matching server and an advertisement matching method. According to the present invention, the advertisement matching method comprises the steps of: a) collecting advertisement participation history information; b) storing advertisement campaign information and advertisement request information; c) generating an advertisement recommendation list; d) collecting advertisement effect information; e) performing a reward determination algorithm; and f) performing payment processing of an advertisement reward amount. According to the present invention, an advertisement effect can be maximized.

Description

Advertisement matching server and its method {SEVER FOR MATCHING ADVERTISEMENT AND METHOD THEREOF}

The present invention relates to an advertisement matching server and a method thereof.

Recently, web sites that provide video content services such as User Created Contents (UCC) through communication networks such as the Internet have been widely activated. In the past, mass media such as TV, newspaper, radio, and magazines that unilaterally delivered information to an unspecified number of people were dominated. However, with the development of information and communication technology, interactive communication is possible using the Internet and smartphones. With the advent of New Media1), one-person media is developing.

Here, one-person media is a medium through which individuals deliver information, a new type of communication platform through which various contents can be directly produced and shared, and refers to a new type of communication channel. As the market size of single-person video creators or creators grows, a new industrial field is emerging that is responsible for video production support and distribution, and generates revenue from various channels.

This one-person media industry is developing in the form of Multi-Channel Networks (MCN) and provides Internet-based video content platforms such as YouTube, Africa TV, and Twitch. In Korea, there are YouTube, Afreeca TV, Daum TV Pod (or Kakao TV), and V Live, and there are many small Internet private broadcasters.

Creators are professions that create creative video content and upload it to video content platforms such as YouTube to secure subscribers and share advertising revenue with video content platform operators. These creators are eliciting explosive reactions to the 1020 generations by converting areas that were not covered or difficult to handle in terrestrial broadcasts, such as eating room (eating broadcast), game room (game broadcast), beauty, and cook room (cooking broadcast).

Video content platform operators are emerging as a new industrial form by discovering and supporting promising creators, or by collaborating with famous creators to create various advertisements and distributions. In recent years, it is expanding into the business area toward creating added value such as MD product production, online shopping mall opening, and entertainment.

As described above, as an environment in which anyone can freely create, distribute, and consume video content without restrictions, the number of creators and opening channels is increasing exponentially.

There are many ways for creators to generate revenue, which can be divided into direct revenue and indirect revenue through content. Direct revenue from content is to generate revenue from content only by inserting advertisements for content uploaded by creators. Indirect revenue is additional revenue that can be derived from uploading content. Indirect revenue includes brand collaboration, indirect advertising, licensing, original content, model fees, and appearance fees.

However, when a creator inserts his schedule information or advertisement information that does not fit the content of the content into the content, viewer backlash may increase or a viewer churn may occur. On the other hand, it is not easy for advertisers to find suitable creators for product advertisements, and if the advertisement is requested by relying on famous creators, the advertisement cost may increase or the advertisement schedule may not be suitable, and the context of the content and advertisement information may not match. In this case, there is a problem that the recognition of the product exposed to the advertisement is deteriorated or the purchase is not made compared to the number of exposures, thereby increasing the risk-bearing cost.

Republic of Korea Patent No. 1 0-2013-0102652 (Name of invention: interactive advertising video matching system and its operation method)

In order to solve the above-described problem, the present invention can automatically match a creator terminal and an advertiser terminal based on past advertisement participation history information to proceed with advertisement participation, and media activity information of the creator terminal according to an embodiment of the present invention. The purpose of this is to allow an advertisement compensation amount to be set based on the advertisement effect information and the advertisement effect.

However, the technical problem to be achieved by the present embodiment is not limited to the technical problem as described above, and other technical problems may exist.

An advertisement matching method according to an embodiment of the present invention as a technical means for achieving the above-described technical problem, in the advertisement information matching method performed by an advertisement matching server that provides an advertisement service through a media channel, a) the Collecting advertisement participation history information for at least one creator terminal that uploads video content to a personal channel operated through a media channel; b) receiving and storing advertisement campaign information for advertisement targets from at least one advertiser terminal, receiving advertisement request information including advertisement participation schedule, desired advertisement target information, and desired advertisement cost from the creator terminal and storing each ; c) Calculating an advertisement matching rate between the creator terminal and the advertiser terminal using the advertisement participation history information, advertisement campaign information, and advertisement request information for a preset period, and a creator terminal for each advertisement campaign information based on the advertisement matching rate Generating an advertisement recommendation list for; d) Media activity information and media activity information using video content in which advertisement information based on advertisement campaign information is inserted during advertisement matching between the creator terminal and the advertiser terminal based on the advertisement recommendation list, and during an advertisement posting schedule Collecting advertisement effect information according to; e) performing a compensation algorithm for calculating an advertisement compensation amount by reflecting the collected media activity information and advertisement effect information to a preset compensation policy when the advertisement posting schedule expires; And f) if consent information is received from the advertiser terminal and the creator terminal for the advertisement compensation amount determined by the compensation calculation algorithm, performing a payment processing of the advertisement compensation amount.

In addition, the advertisement matching server according to another embodiment of the present invention is an advertisement matching server that provides an advertisement service through a media channel, wherein a creator terminal and an advertiser upload video content to a personal channel operated through the media channel. A memory in which a program for performing an advertisement matching method between terminals is recorded; And a processor for executing the program, wherein the processor collects advertisement participation history information for the creator terminal and advertisement campaign information for an advertisement target from the advertiser terminal by execution of the program, and the creator The creator receives and stores advertisement request information including advertisement participation schedule, desired advertisement target information, and desired advertisement cost from the terminal, and uses the advertisement participation history information, advertisement campaign information, and advertisement request information for a predetermined period. Calculate an advertisement matching rate between a terminal and an advertiser terminal, generate an advertisement recommendation list for a creator terminal for each advertisement campaign information based on the advertisement matching rate, and match an advertisement between the creator terminal and the advertiser terminal based on the advertisement recommendation list And collect media activity information using video content into which advertisement information based on the advertisement campaign information is inserted during an advertisement posting schedule, and advertisement effect information according to the media activity information, and when the advertisement posting schedule expires, the collection Performs a compensation algorithm that calculates the advertisement compensation amount by reflecting the media activity information and advertisement effect information that has been set to a preset compensation policy, and agrees with the advertiser terminal and the creator terminal for the advertisement compensation amount determined by the compensation algorithm. When the information is received, the payment processing of the advertisement compensation amount is performed.

According to the above-described problem solving means of the present invention, it is possible to easily find a creator suitable for an advertisement product, an advertisement schedule, and an advertisement budget, and it is possible to provide opportunities to generate revenue to various creators by breaking away from the phenomenon of concentration of a small number of celebrities of creators. .

Advertisers can select the optimal creator and perform the entire process from contract to payment to final completion at once, so they can conduct marketing using video content platforms such as YouTube at a reasonable cost. In addition, it provides basic channel information such as the number of subscribers, views, and influence index, as well as additional information such as gender, age, and region, so that you can compare and select the creator that best suits your marketing target, and increase the ad circulation rate through fast ad matching. I can.

In addition, the present invention can calculate a reasonable amount of advertisement compensation through various compensation algorithms, and maximizes the advertisement effect by performing advertisement matching so that the advertisement participation supply of the creator terminal and the advertisement demand of the advertiser requesting the advertisement are balanced. While doing this, you can minimize viewer backlash.

1 is a diagram illustrating the configuration of an advertisement matching system according to an embodiment of the present invention.
2 is a diagram illustrating the configuration of an advertisement matching server according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement matching method according to an embodiment of the present invention.
4 is an exemplary diagram for describing a matching table according to an embodiment of the present invention.
5 is an exemplary diagram for explaining advertisement suggestion information according to an embodiment of the present invention.
6 is a flowchart illustrating an incentive advertisement matching algorithm according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those of ordinary skill in the art can easily implement the present invention. However, the present invention may be implemented in various different forms and is not limited to the embodiments described herein. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and similar reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part is said to be "connected" to another part, this includes not only "directly connected" but also "electrically connected" with another element interposed therebetween. . In addition, when a part "includes" a certain component, it means that other components may be further included, and one or more other features, not excluding other components, unless specifically stated to the contrary. It is to be understood that it does not preclude the presence or addition of any number, step, action, component, part, or combination thereof.

In the present specification, the'terminal' may be a wireless communication device with guaranteed portability and mobility, and may be any kind of handheld-based wireless communication device such as a smart phone, a tablet PC, or a notebook. In addition, the'terminal' may be a wired communication device such as a PC that can access other terminals or servers through a network. In addition, a network refers to a connection structure in which information exchange is possible between nodes such as terminals and servers, and includes a local area network (LAN), a wide area network (WAN), and the Internet (WWW). : World Wide Web), wired and wireless data networks, telephone networks, wired and wireless television networks, etc.

Examples of wireless data networks include 3G, 4G, 5G, 3GPP (3rd Generation Partnership Project), LTE (Long Term Evolution), WIMAX (World Interoperability for Microwave Access), Wi-Fi, Bluetooth communication, infrared communication, and ultrasound. Communication, Visible Light Communication (VLC), LiFi, etc. are included, but are not limited thereto.

The following examples are detailed descriptions to aid understanding of the present invention, and do not limit the scope of the present invention. Accordingly, the invention of the same scope performing the same function as the present invention will also belong to the scope of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a diagram illustrating a configuration of an advertisement matching system according to an embodiment of the present invention, and FIG. 2 is a diagram illustrating a configuration of an advertisement matching server according to an embodiment of the present invention.

In the advertisement matching system, the advertisement matching server 100 inserts advertisement information into video content uploaded by the creator terminal 200 to a personal channel operated by the creator terminal 200 through advertisement matching between the creator terminal 200 and the advertiser terminal 300. To provide an advertisement service including an advertisement participation activity and a marketing activity of the advertiser terminal 300.

In this case, the creator terminal 200 is a single video creator or a terminal possessed by the creator, and uploads video content while operating at least one personal channel to a media channel provided by the video content platform. Here, the video content platform may be a system providing a multi-channel network (MCN) service or YouTube, Africa TV, Twitch, Instagram, etc. provided by a business operator.

Referring to FIG. 2, the advertisement matching server 100 includes a communication module 110, a memory 120, a processor 130, a database 140, and a display module 150.

The communication module 110 provides a communication interface necessary for the advertisement matching server 100 to provide a transmission/reception signal between the creator terminal 200 and the advertiser terminal 300 in the form of packet data in connection with a communication network. Furthermore, the communication module 110 may perform a role of receiving a data request from the creator terminal 200 and transmitting data as a response thereto. In addition, the communication module 110 may transmit a data request to various video content platforms operating a media channel and receive data as a response thereto.

Here, the communication module 110 may be a device including hardware and software necessary for transmitting and receiving a signal such as a control signal or a data signal through a wired or wireless connection with another network device.

The memory 120 stores a program for performing the advertisement matching method. Also, the memory 120 performs a function of temporarily or permanently storing data processed by the processor 130. Here, the memory 120 may include a volatile storage medium or a non-volatile storage medium, but the scope of the present invention is not limited thereto.

The processor 130 calculates an advertisement matching rate with the creator terminal 200 for each advertisement campaign information by executing a program for performing an advertisement matching method between the creator terminal 200 and the advertiser terminal 300, and a high advertisement matching rate Advertisement services such as creating an advertisement recommendation list in the order of creator terminals having an advertisement, performing advertisement matching through the advertisement proposal/acceptance process, and setting an advertisement compensation amount for the advertisement participation of the creator terminal after the advertisement posting schedule has expired. It controls the entire process of providing it. Each operation performed by the processor 130 will be described in more detail later.

Here, the processor 130 may include all types of devices capable of processing data, such as a processor. Here, the'processor' may refer to a data processing device embedded in hardware having a circuit physically structured to perform a function represented by a code or instruction included in a program. As an example of a data processing device built into the hardware as described above, a microprocessor, a central processing unit (CPU), a processor core, a multiprocessor, and an application-specific integrated (ASIC) circuit) and processing devices such as field programmable gate arrays (FPGAs), but the scope of the present invention is not limited thereto.

The database 140 stores data accumulated while performing an advertisement matching method. For example, the database 140 includes user authentication information for the creator terminal 200, advertisement participation history information, advertisement request information, advertisement campaign information, advertisement matching result information, media activity information, advertisement effect information, and a result of a compensation algorithm. Information and the like may be stored.

The display module 150 displays an advertisement matching, a manager page for determining a compensation amount, and the like on a screen under the control of the processor 130.

3 is a flowchart illustrating an advertisement matching method according to an embodiment of the present invention, FIG. 4 is an exemplary diagram for explaining a matching table according to an embodiment of the present invention, and FIG. 5 is an embodiment of the present invention It is an exemplary diagram for explaining the advertisement suggestion information according to.

The advertisement matching server 100 interlocks with the video content platform through an API (Application Programming Interface) or crawling, for the plurality of creator terminals 200, basic channel information including the number of subscribers, views, and influence index, video production quality information, It collects advertisement participation history information including at least one of information about past advertisement participation effect and advertisement response information for advertisement acceptance or rejection (S1).

In addition, the advertisement matching server 100 receives advertisement campaign information including at least one of a product name, description, advertisement target, advertisement purpose, advertisement budget, and advertisement posting schedule from at least one advertiser terminal 300, Save (S2).

When the advertisement matching server 100 receives advertisement request information including an advertisement participation schedule, desired advertisement target information, and desired advertisement cost from the creator terminal 200 (S3), the creator terminal 200 and the advertiser terminal 300 An advertisement matching algorithm that performs advertisement matching according to the advertisement suitability is performed (S4).

The advertisement matching algorithm extracts words with a preset frequency or more as keywords using a text extraction method from advertisement participation history information, advertisement request information, and advertisement campaign information, and extracts the extracted keywords as cost, schedule, channel, video quality, advertisement effect. A matching table between the creator terminal 200 and advertisement campaign information is generated by allocating to a predefined comparison item.

As shown in FIG. 4, the matching table is for extracting creator terminals suitable for advertisement matching for one advertisement campaign information, and the advertisement matching algorithm sets different weights for each comparison item, and matches based on the matching table. The advertisement matching rate is calculated by summing the weights of the items for the area ('○'). In this case, the comparison item between cost and schedule may have a higher weight than other comparison items.

On the other hand, the advertisement matching algorithm uses a database that stores advertisement participation history information for previous advertisement product categories for each creator terminal, and performs machine learning using the video material and viewers of each creator terminal as a parameter. ) You can recommend a creator terminal suitable for the advertising campaign information. In addition, the advertisement matching algorithm may perform advertisement matching between the advertiser terminal 300 and the creator terminal 200 according to a preset rule using a separate manager page.

The advertisement matching algorithm provides an advertisement recommendation list by extracting a preset number of creator terminals in the order of a high advertisement matching rate for each advertisement campaign information. The advertisement matching algorithm may calculate the advertisement matching rate through various matching methods such as probability similarity matching in addition to the method of summing the weights of the comparison items.

Such an advertisement matching algorithm is a basic advertisement matching algorithm that sequentially performs advertisement matching from the top creator terminal to the bottom creator terminal based on the advertisement recommendation list, and costs, etc., when the advertisement acceptance information of the creator terminal is less than a preset threshold number of times. Ad matching is completed using at least one of the incentive ad matching algorithms for performing ad matching by increasing the item.

First, the basic advertisement matching algorithm provides advertisement proposal information to the creator terminal 200 in the order of ranking based on the advertisement recommendation list (S5). As illustrated in FIG. 5, the advertisement proposal information includes at least one of advertiser information, advertisement title, advertisement suitability, advertisement scenario, advertisement posting schedule, and advertisement cost, based on advertisement campaign information.

When advertisement rejection information is received from the creator terminal 200, advertisement proposal information is provided to the next ranked creator terminal 200 of the advertisement recommendation list.

In this way, advertisement proposal information is sequentially transmitted to the creator terminal 200, and when advertisement acceptance information is received from the creator terminal 200 (S6), the advertisement acceptance status of the corresponding creator terminal is transmitted to the advertiser terminal 300. Advertisement matching is completed (S7).

If the advertisement matching server 100 receives transaction adjustment information for specific information among advertisement proposal information from the creator terminal 200 that has received the advertisement proposal information, the creator terminal 200 and the advertiser terminal ( 300) may perform a transaction mediation function for advertisement scenarios, advertisement posting schedules, or advertisement costs.

6 is a flowchart illustrating an incentive advertisement matching algorithm according to an embodiment of the present invention.

The incentive advertisement matching algorithm provides advertisement proposal information to the creator terminal 200 in the order of ranking based on the advertisement recommendation list (S601). The advertisement matching server 100 transmits all advertisement proposal information to the lowest-ranked creator terminal 200 of the advertisement recommendation list, but if advertisement acceptance information is not received, the secondary advertisement proposal information by introducing an incentive to increase the advertisement compensation cost. Is generated (S602, S603).

At this time, the secondary advertisement suggestion information may adjust not only the advertisement compensation cost but also the advertisement posting schedule. For example, the advertisement posting schedule can be adjusted from "June 22nd-June 25th" to "June 24th-June 29th", and the advertising compensation cost will be adjusted from 100% incentive to 110% incentive introduction. I can.

The advertisement matching server 100 provides secondary advertisement suggestion information to the top creator terminal based on the advertisement recommendation list (S604), and when advertisement acceptance information is received from the corresponding creator terminal (S605), the creator terminal is an advertisement participating terminal. It is determined to inform the advertiser terminal 300 of the information on the advertising participation terminal (S607).

However, when the top creator terminal rejects the secondary advertisement proposal information, the advertisement matching server 100 transmits the secondary advertisement proposal information to the next-ranked creator terminal in the advertisement recommendation list, thereby introducing incentives to the creator terminal 200. It can be induced to increase the ad acceptance rate of (S606).

Referring back to FIG. 3, when advertisement matching between the creator terminal 200 and the advertiser terminal 300 is completed, the advertisement participating terminal inserts advertisement information based on advertisement campaign information into the video content during the advertisement posting schedule and uploads it to a personal channel. Media activities Accordingly, the advertisement matching server 100 collects media activity information of the advertisement participating terminal and advertisement effect information according to the media activity (S8).

When the advertisement posting schedule expires (S9), the advertisement matching server 100 performs a compensation algorithm for calculating an advertisement compensation amount by reflecting the collected media activity information and advertisement effect information to a preset compensation policy (S10).

The advertiser terminal 300 uses a marketing tracking setting function to measure and optimize an advertising campaign and build a target using a tracking code. Accordingly, the advertiser terminal 300 measures an index of how many viewers flow in through the advertisement and how much sales the introduced viewers actually contribute to sales as advertisement effect information. The advertising effect information allows you to derive important indicators, such as the advertising profit rate or conversion rate of each ad unit.

Accordingly, the advertisement matching server 100 may receive advertisement effect information measured through a marketing tracking setting for an advertisement target from the advertiser terminal 300. In this case, the advertisement effect information includes an analysis of the number of views/exposures for the advertisement video area into which advertisement information is inserted among all the videos of the video content according to a preset period, the number of purchase viewers through advertisement information, and the number of impressions of advertisement information Can be calculated through.

In addition, the advertisement matching server 100 collects the SNS information upload information or detects the advertisement result through an event occurrence measurement method, etc., when video content with advertisement information inserted based on the user authentication information of the creator terminal is uploaded to SNS. Advertising effectiveness can be measured.

When the advertisement matching server 100 receives consent information from the advertiser terminal 300 and the creator terminal 200 with respect to the advertisement compensation amount determined by the compensation setting algorithm, the advertisement matching server 100 performs payment processing of the advertisement compensation amount (S11).

The compensation calculation algorithm sets the advertising compensation amount of the creator terminal according to the standard compensation policy that reflects the video content platform, media activity information of the creator terminal 200, or advertisement service information of the advertisement matching server 100 according to a predetermined ratio. A fixed compensation algorithm is performed, or any one of a variable compensation algorithm that sets an advertisement compensation amount within the range of the minimum advertisement compensation amount and the maximum advertisement compensation amount by reflecting advertisement effect information in the standard compensation policy is applied.

At this time, the fixed compensation algorithm collects the desired compensation amount directly from the creator terminal by wire or wireless or collects the desired compensation amount from a relevant person or organization, and is based on the collected desired compensation amount and the supply and demand related to the advertising campaign. It means the set compensation. The variable compensation algorithm calculates the standard compensation amount for participating in the advertising campaign based on the expected number of viewers or reactions of the corresponding creator terminal, and demands for a specific number of views or reactions when a standard goal such as a preset number of views or reactions is achieved. This is a cost structure in which you can directly receive incentives for the advertising performance that occurred after participation in the relevant advertising campaign by multiplying and adding to the standard compensation amount by multiplying the factor reflecting the influence of the supply or creator. The compensation algorithm can be expressed as a function of various other forms.

The compensation algorithm may apply different weights to the region, time, and incentive provision criteria according to advertisement effect information, and advertisement acceptance rates for exposure of video content in which advertisement information is inserted, and apply different weights to the standard compensation policy.

For example, the advertisement matching server 100 may check the advertisement acceptance rate for each creator terminal, and apply a weight to the advertisement acceptance rate to be reflected in the compensation algorithm. The first creator whose advertisement acceptance rate is '50' Among the terminal and the second creator terminal having an advertisement acceptance rate of '20' times, the first creator terminal is assigned a higher weight in the advertisement acceptance rate portion, so that it may be more advantageous for advertisement matching or setting an advertisement compensation amount.

Therefore, the creator terminals 200 participate in more advertisements to receive a higher weight, and the advertisement matching server can increase the advertisement acceptance rate and the advertisement matching rate by inducing competition for advertisement acceptance between the creator terminals. Ad suggestions or ad participation time may be shortened.

On the other hand, the advertisement matching server 100 not only media activity information such as content production, editing, and uploading with advertisement information inserted into the creator terminal, but also the total video length of the video content, the insertion type of the advertisement information, and the advertisement containing the advertisement information. The video area, upload time, and advertisement posting schedule can be reflected in the compensation algorithm.

The advertisement matching server 100 may provide a manager page to a manager terminal for real-time change of a reward setting algorithm. Therefore, the manager terminal selects the ID and type of the algorithm to be used among the basic advertisement matching algorithm/incentive advertisement matching algorithm, and the fixed compensation algorithm/variable compensation algorithm, and inputs the start and end dates of the period for which the advertisement effect is expected. I can. Accordingly, the advertisement matching server 100 may determine a compensation algorithm, including generation, modification, and deletion of an algorithm through the manager page.

In addition, the advertisement matching server 100 may generate advertisement supply and demand information by monitoring advertisement participation supply information and advertisement demand information of advertiser terminals to each creator terminal in real time, and provide advertisement supply and demand information to the manager terminal through the manager page. .

The advertisement matching method according to the embodiment of the present invention described above may also be implemented in the form of a recording medium including instructions executable by a computer, such as a program module executed by a computer. Such recording media include computer-readable media, and computer-readable media may be any available media that can be accessed by a computer, and include both volatile and nonvolatile media, and removable and non-removable media. In addition, computer-readable media includes computer storage media, which are volatile and nonvolatile embodied in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. , Both removable and non-removable media.

The above description of the present invention is for illustrative purposes only, and those of ordinary skill in the art to which the present invention pertains will be able to understand that it can be easily modified into other specific forms without changing the technical spirit or essential features of the present invention. will be. Therefore, it should be understood that the embodiments described above are illustrative in all respects and not limiting. For example, each component described as a single type may be implemented in a distributed manner, and similarly, components described as being distributed may also be implemented in a combined form.

The scope of the present invention is indicated by the claims to be described later rather than the detailed description, and all changes or modified forms derived from the meaning and scope of the claims and their equivalent concepts should be interpreted as being included in the scope of the present invention do.

100: ad matching server
110: communication module 120: memory
130: processor 140: database
150: display module

Claims (18)

In the advertisement information matching method performed by an advertisement matching server providing an advertisement service through a media channel,
a) collecting advertisement participation history information for at least one creator terminal that uploads video content to a personal channel operated through the media channel;
b) receiving and storing advertisement campaign information for advertisement targets from at least one advertiser terminal, receiving advertisement request information including advertisement participation schedule, desired advertisement target information, and desired advertisement cost from the creator terminal and storing each ;
c) Calculating an advertisement matching rate between the creator terminal and the advertiser terminal using the advertisement participation history information, advertisement campaign information, and advertisement request information for a preset period, and a creator terminal for each advertisement campaign information based on the advertisement matching rate Generating an advertisement recommendation list for;
d) Media activity information and media activity information using video content in which advertisement information based on advertisement campaign information is inserted during advertisement matching between the creator terminal and the advertiser terminal based on the advertisement recommendation list, and during an advertisement posting schedule Collecting advertisement effect information according to;
e) performing a compensation algorithm for calculating an advertisement compensation amount by reflecting the collected media activity information and advertisement effect information to a preset compensation policy when the advertisement posting schedule expires; And
f) If consent information is received from the advertiser terminal and the creator terminal for the advertisement compensation amount determined by the compensation algorithm, performing a payment processing of the advertisement compensation amount. The method of claim 1,
The advertisement participation history information,
Includes at least one or more of information on basic channel information including the number of subscribers, views, and influence index for each creator terminal, video production quality information, past advertisement participation effect information, advertisement response information for ad acceptance or rejection,
The advertising campaign information,
The advertisement matching method comprising at least one of the product name, description, advertisement target, advertisement purpose, advertisement budget, and advertisement posting schedule of the advertisement target. The method of claim 2,
The step c),
Extracting words with a predetermined frequency or more as keywords from the advertisement participation history information, advertisement request information, and advertisement campaign information using a text extraction method;
Generating a matching table between the creator terminal and the advertisement campaign information by allocating the extracted keywords to a predefined comparison item including cost, schedule, channel, video quality, and advertisement effect;
Setting different weights for each of the comparison items and calculating an advertisement matching rate by summing the weights of the items for the matching area based on the matching table;
And displaying a preset number of creator terminals in an order of a high advertisement matching rate for each advertisement campaign information. The method of claim 1,
The step c),
Calculates an advertisement matching rate between the creator terminal and the advertiser terminal by storing advertisement participation history information for previous advertisement product categories for each of the creator terminals in a database, and performing machine learning on the corresponding advertisement campaign information based on the database That is, advertising matching method. The method of claim 1,
Step d),
A basic advertisement matching algorithm that sequentially performs advertisement matching from a topmost creator terminal to a bottommost creator terminal based on the advertisement recommendation list; And
Among incentive advertisement matching algorithms that sequentially perform advertisement matching from the highest creator terminal to the lowest creator terminal based on the advertisement recommendation list by increasing the advertisement compensation cost when the advertisement acceptance information of the creator terminal is less than a preset threshold number of times To use at least one algorithm, advertisement matching method. The method of claim 5,
The basic advertisement matching algorithm,
Providing advertisement proposal information to a creator terminal in order of ranking based on the advertisement recommendation list;
When advertisement rejection information is received from the creator terminal, providing advertisement proposal information to the next ranked creator terminal in the advertisement recommendation list to perform advertisement matching; And
When the advertisement acceptance information is received from the creator terminal, including the step of transmitting the advertisement acceptance status of the creator terminal to the advertiser terminal to complete the advertisement matching,
The advertisement suggestion information includes at least one or more of advertisement suitability, advertisement scenario, advertisement posting schedule, and advertisement cost based on the advertisement campaign information. The method of claim 6,
When the transaction adjustment information for the advertisement proposal information is received from the creator terminal, performing a transaction mediation function for an advertisement scenario, an advertisement posting schedule or advertisement cost between the creator terminal and the advertiser terminal within a preset response time. That is, advertising matching method. The method of claim 5,
The incentive advertisement matching algorithm,
Providing advertisement proposal information to a creator terminal in order of ranking based on the advertisement recommendation list;
When advertisement rejection information is received from the creator terminal, providing advertisement proposal information to the next ranked creator terminal in the advertisement recommendation list to perform advertisement matching;
When the advertisement acceptance information is less than a preset threshold number, secondary advertisement proposal information for increasing an advertisement posting schedule or advertisement cost is generated, and then the second advertisement proposal information is provided to the creator terminal in ranking order based on the advertisement recommendation list. Providing; And
When the advertisement acceptance information is received from the creator terminal, including the step of transmitting the advertisement acceptance status of the creator terminal to the advertiser terminal to complete the advertisement matching,
The advertisement suggestion information includes at least one or more of advertisement suitability, advertisement scenario, advertisement posting schedule, and advertisement cost based on the advertisement campaign information. The method of claim 8,
When the transaction adjustment information for the advertisement proposal information is received from the creator terminal, performing a transaction mediation function for an advertisement scenario, an advertisement posting schedule or advertisement cost between the creator terminal and the advertiser terminal within a preset response time. That is, advertising matching method. The method of claim 1,
The step d) receives advertisement effect information measured through a marketing tracking setting for the advertisement target from the advertiser terminal,
The advertising effect information,
Calculated through index analysis of the number of views/exposures of the advertisement video area in which the advertisement information is inserted among all the videos of the video content according to a preset period, the number of purchase viewers through the advertisement information, and the number of impressions of advertisement information. That, advertising matching method. The method of claim 1,
The compensation calculation algorithm,
A fixed compensation algorithm for setting the advertising compensation amount of the creator terminal according to a standard compensation policy reflecting the video content platform operating the media channel, media activity information of the creator terminal or service information for advertisement matching, and
By reflecting the advertisement effect information in the standard compensation policy to apply any one of a variable compensation algorithm to set an advertisement compensation amount within a range of a minimum advertisement compensation amount and a maximum advertisement compensation amount. The method of claim 11,
The compensation calculation algorithm,
The advertisement matching method, wherein different weights are assigned to the region and time of exposure of the video content in which the advertisement information is inserted, an incentive grant standard according to the advertisement effect information, and an advertisement acceptance rate and reflected in the reference compensation policy. The method of claim 11,
The compensation calculation algorithm,
To reflect the total video length of the video content, the insertion type of the advertisement information, the advertisement video area in which the advertisement information is inserted, an upload time period, and an advertisement posting period. The method of claim 1,
Generate advertisement supply and demand information by monitoring the advertisement participation supply status of the creator terminal and the advertisement demand status of the advertiser terminal,
Step d),
Based on the advertisement supply and demand information, advertisement matching is performed with priority for advertisement campaign information for advertisement targets whose advertisement demand status is greater than the advertisement participation supply status. In an advertisement matching server that provides advertisement services through a media channel,
A memory in which a program for performing an advertisement matching method between a creator terminal and an advertiser terminal for uploading video content to a personal channel operated through the media channel is recorded; And
And a processor for executing the program,
The processor, by executing the program,
By collecting advertisement participation history information for the creator terminal and advertisement campaign information for an advertisement target from the advertiser terminal, and receiving advertisement request information including advertisement participation schedule, desired advertisement target information, and desired advertisement cost from the creator terminal Save each,
Calculating an advertisement matching rate between the creator terminal and the advertiser terminal using the advertisement participation history information, advertisement campaign information, and advertisement request information for a preset period, and for each creator terminal for each advertisement campaign information based on the advertisement matching rate. Create an ad recommendation list,
Based on the advertisement recommendation list, advertisement matching between the creator terminal and the advertiser terminal is performed, and media activity information using video content into which advertisement information based on the advertisement campaign information is inserted during an advertisement posting schedule, and according to the media activity information Collect advertising effectiveness information,
When the advertisement posting schedule expires, a compensation calculation algorithm is performed for calculating an advertisement compensation amount by reflecting the collected media activity information and advertisement effect information to a preset compensation policy,
When consent information is received from the advertiser terminal and the creator terminal for the advertisement compensation amount determined by the compensation setting algorithm, the advertisement matching server performs a payment processing of the advertisement compensation amount. The method of claim 15,
The advertisement participation history information,
Includes at least one or more of information on basic channel information including the number of subscribers, views, and influence index for each creator terminal, video production quality information, past advertisement participation effect information, advertisement response information for ad acceptance or rejection,
The advertising campaign information,
The advertisement matching server comprising at least one of a product name, description, advertisement target, advertisement purpose, advertisement budget, and advertisement posting schedule of the advertisement target. The method of claim 15,
The processor,
A basic advertisement matching algorithm that sequentially performs advertisement matching from a topmost creator terminal to a bottommost creator terminal based on the advertisement recommendation list; And
Among incentive advertisement matching algorithms that sequentially perform advertisement matching from the highest creator terminal to the lowest creator terminal based on the advertisement recommendation list by increasing the advertisement compensation cost when the advertisement acceptance information of the creator terminal is less than a preset threshold number of times To use at least one algorithm, advertisement matching server. The method of claim 15,
The compensation calculation algorithm,
A fixed compensation algorithm for setting the advertising compensation amount of the creator terminal according to a video content platform operating the media channel, a reference compensation policy reflecting media activity information of the creator terminal or service information for advertisement matching, and the reference compensation policy Ad matching server to apply any one of the variable compensation algorithm to set the advertisement compensation amount within the range of the minimum advertisement compensation amount and the maximum advertisement compensation amount by reflecting the advertisement effect information.

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