JP5774037B2 - Information processing apparatus, server apparatus, method, and program - Google Patents

Description

  The present invention relates to display of an advertisement in an information processing apparatus.

  Conventionally, when displaying advertisements on the display screen of various application programs (also referred to as “apps”) such as web browsers on information devices such as personal computers, advertisements are displayed on the top, bottom, left and right of the original content such as web pages and game screens. A dedicated area was secured and an advertisement was displayed (see, for example, Patent Document 1).

JP 2010-250788 A

  However, if an area dedicated to advertisements is secured on the screen, the display area of the original content will be reduced accordingly, and even if the advertisement is displayed in an area unrelated to the original content that the user is interested in, the user's interest will be increased. There was a problem that it was difficult to attract.

  An object of the present invention is to display an advertisement that attracts the user's interest without reducing the content display area.

Based on the above object, an information processing apparatus according to one aspect (1) of the present invention includes a list display field for displaying a list of contents to be selected, and a content display for displaying details of the selected content. A screen display means for displaying a field on the screen, a selection display for receiving content in the list display field, a reception display means for displaying the content of the selected content in the content display field, and the list display field When the selection of the content is received by the reception display unit, the display unit includes an advertisement display unit that displays an advertisement in a portion corresponding to the selected content in the list display field.

An information processing method according to another aspect (10) of the present invention is a method in which the above aspect is captured by a method category, a list display field for displaying a list of contents to be selected, and details of the selected content A content display field for displaying the content, a screen display process for displaying the content on the screen, a reception display process for accepting selection of content in the list display field, and displaying the content of the selected content in the content display field; When the selection of the content is accepted by the acceptance display process in the list display field, the computer executes an advertisement display process for displaying an advertisement in a portion corresponding to the selected content in the list display field It is characterized by doing.

According to another aspect (11) of the present invention, the above aspect is captured by a category of a computer program. By controlling the computer, a list display field for displaying a list of contents to be selected, A content display field for displaying the contents of the content, displayed on the screen, receiving a selection of content in the list display field, displaying the content of the selected content in the content display field, and displaying the list When selection of the content is accepted in the column, an advertisement is displayed in a portion corresponding to the selected content in the list display column.

A server device according to another aspect (12) of the present invention captures the above aspect in the category of the server device, and transmits the computer program in the above aspect to a terminal including the computer.

  According to another aspect (2) of the present invention, in any one of the above aspects, the advertisement display unit displays the advertisement in a portion corresponding to the selected content in the list display field. To do.

  According to another aspect (3) of the present invention, in any one of the above aspects, the content is an e-mail.

  According to another aspect (4) of the present invention, in any one of the aspects described above, the advertisement display means displays an advertisement related to the selected content.

  In another aspect (5) of the present invention, in any one of the above aspects, the advertisement display means displays an advertisement related to the content displayed in the content display field before the content is selected. It is characterized by.

  According to another aspect (6) of the present invention, in any one of the above aspects, the advertisement display unit is a content that is displayed within a predetermined range before the content is selected, and whose display amount is a predetermined amount or more. An advertisement related to is displayed.

  According to another aspect (7) of the present invention, in any one of the above aspects, the advertisement display means alternately performs the list display of the content and the display of the advertisement in the list display field. Features.

  In another aspect (8) of the present invention, in any one of the above aspects, the advertisement display means displays the advertisement on a part of a portion corresponding to the selected content in the list display field. Features.

  According to another aspect (9) of the present invention, in any one of the above aspects, after the advertisement is displayed in the list display field, the display of the advertisement is terminated when a predetermined condition is satisfied, and the original list display is performed. It is characterized by having means for returning to the back.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement which attracts a user's interest can be provided, maintaining operability.

The functional block diagram which shows a structure about embodiment of this invention. The figure which shows the example of the data in embodiment of this invention. The flowchart which shows the process sequence in embodiment of this invention. The example of a screen display in embodiment of this invention. The example of a screen display in embodiment of this invention.

  Next, a mode for carrying out the present invention (referred to as “embodiment”) will be illustrated along the drawings. In addition, the assumptions common to the contents already described in the background art and problems are omitted as appropriate.

[1. Constitution〕
The content in the present embodiment is an e-mail, and is hereinafter simply referred to as “mail”. FIG. 1 shows a terminal T that is an information processing apparatus in the present embodiment, a mail server 1 that provides an electronic mail service to the terminal T, an advertising server A that transmits an advertisement to be displayed on the screen of the electronic mail service, Shows a state of being connected via a communication network N (Internet, mobile phone network, etc.).

  The terminal T, the mail server 1, and the advertisement server A each have a computer configuration, such as a calculation control unit 6 such as a CPU, a storage device 7 such as a main memory or an auxiliary storage device, and a communication device for the communication network N. 8 (communication equipment, communication adapter, etc.). Note that the types and types of the calculation control unit 6, the storage device 7, and the communication device 8 may be different among the terminal T, the mail server 1, and the advertisement server A.

  Although a single terminal T is shown as a representative in the figure, there are actually many terminals T, which are information terminals using a computer such as a personal computer, a smartphone, a tablet PC, and a mobile phone terminal.

  In addition to the configuration of the computer (the arithmetic control unit 6, the storage device 7, and the communication device 8), the terminal T includes an input / output device 9 such as a screen having a touch panel function according to a portable type or a stationary type. In addition, although not shown, a rechargeable battery control unit that controls the built-in rechargeable battery, a call control unit that controls a call, a positioning unit that performs a positioning process using GPS, a basic software that controls each unit, and the like are provided.

  In the terminal T, the mail server 1, and the advertisement server A, the arithmetic control unit 6 executes a computer program (not shown in the drawing, hereinafter simply referred to as “program”) stored in the storage device 7, respectively. Thus, each element shown in FIG. 1 is realized. As the program format, for example, in the terminal T, an application installed in advance or by a user, a script incorporated in a web page and executed by a web browser, a so-called rich internet application, or the like can be considered.

  Among the elements realized by the program, the mail storage means 25 of the terminal T is means for storing mail data transmitted / received via the mail server 1. The mail storage unit 15 of the mail server 1 is a storage unit for POP3, IMAP4, web mail and other received mails and transmitted mails from the terminal T. The advertisement storage means A5 of the advertisement server A is means for storing advertisement data to be provided to the terminal T (for example, FIG. 2).

  The storage means is not limited to so-called local storage, but may be remote storage by network computing (cloud). The storage means may include not only a data storage area but also functions such as data input / output and management. The unit of the storage means shown in this application is for convenience of explanation, and the configuration can be divided or integrated as appropriate. Further, in addition to the storage means for specifying, storage means for processing targets, work areas, results, and the like are used as appropriate.

  Note that the arrows in the figure (for example, FIG. 1) supplementarily indicate the main direction of the flow of data, control, etc., and do not mean the denial of other flows or the limitation of the direction. In addition, each means other than the storage means is a processing means for realizing and executing the information processing functions and operations (for example, FIG. 1) described below, but these are functional units arranged for explanation. It doesn't matter if it matches the actual hardware elements or software modules.

[2. Action)
FIG. 3 is a flowchart showing a part related to the present invention in the operation procedure of the terminal T based on the above program.

[2-1. Outline of action)
That is, when the execution of the program is started, the screen display means 20 displays a list display field for displaying a list of mails to be selected and a content display field for displaying the contents of the selected mails. (Step S11). In the screen example of FIG. 4, a folder display field F for displaying folders such as “inbox” and “sent mail” on the left side of the screen, a list display field L on the upper right side thereof, and a content display field C on the lower side thereof. .

  And the reception display means 30 will display the content of the selected mail in the content display column C, if the selection of mail is received in the list display column L (step S12: "YES") (step S13). Moreover, the advertisement display means 40 will display an advertisement in the list display field L, if selection of mail is received by the reception display means 30 in the list display field L (step S12: "YES") (step S14).

  For example, in the screen example of FIG. 4, the mail M “Inquiry” is highlighted in the list display field L by being pointed with the pointer P of the mouse, and the highlighted display is a white character on the drawing. Show. When the user selects mail by clicking the mouse button in this state, the screen changes to the state shown in FIG.

  In the screen example of FIG. 5, the content of the selected mail is displayed in the content display column C, and the advertisement display means 40 is in the portion corresponding to the selected mail in the list display column L, that is, the range of the line. Advertisement D is displayed. Thereafter, when another mail is selected, the displayed advertisement and its position in the list display field L are switched to those corresponding to the newly selected mail. The advertisement may be a character string, an image, or another format.

[2-2. (Ad selection)
The content of the advertisement D displayed as described above may be irrelevant to the content of the content such as the selected mail, but here, the advertisement display means 40 displays the advertisement D related to the selected mail M. And As for the relationship between the mail M and the advertisement D, for example, words specified as display conditions by an advertiser or the like at the time of advertisement submission or bid for an advertisement are the subject of the email, the text as the content, the sender field The advertisement is displayed when it is included in the name of the attached file.

  The advertisement display conditions as described above are stored in the advertisement storage means A5 in the advertisement server A (for example, FIG. 2). When the screen of FIG. 4 is to be displayed on the terminal T or an advertisement is to be displayed in response to the selection of mail, the information acquisition means A3 of the advertisement server A sends each data item for each mail from the mail server 1 ( (Sender address, subject, text content, etc.).

  And the selection transmission means A4 selects the advertisement relevant to each mail from the data item acquired by the information acquisition means A3 and the display condition for each advertisement stored in the advertisement storage means A5, and the data of the advertisement Is transmitted to the terminal T.

  For example, in FIG. 2, the advertisement display condition exemplified by the advertisement ID “AD02” is that one of the words “credit”, “card”, and “examination” is included in any data item of the email. On the other hand, the mail M shown in FIG. 4 and FIG. 5 meets the display conditions for both the subject and the body. Therefore, in the example of FIG. The advertisement D (“Point Zaku Zaku! This is the most advantageous card now!”) Is displayed.

[3. effect〕
(1) As described above, in the present embodiment, when the mail M as the content is selected in the list display field L (FIG. 4), the content is displayed in the content display field C, while the advertisement D is displayed in the list display field L. Is displayed (FIG. 5). For this reason, it is not necessary to secure an area dedicated to advertisements in advance, the advertisement can be displayed without reducing the display area of the content, and a new advertisement display opportunity that has not existed conventionally is created.

  Further, by displaying the advertisement D in the list display field L where the user has just performed the content selection operation, the user's interest can be attracted to the advertisement D. Since the list display field L is once used once the selection operation is completed, even if the advertisement D is displayed, the influence on usability is small.

(2) In particular, in the present embodiment, the advertisement D is displayed not on the entire list display field L but on a portion corresponding to the selected content (FIG. 5). For this reason, it is possible to realize excellent usability without hindering browsing or selecting operation of a portion corresponding to other contents in the list display column L.

(3) In the present embodiment, the application target is an electronic mail, the sender and subject are confirmed in the list display field L, the mail is selected (FIG. 4), and the text is confirmed in the content display field C. The screen configuration and usage mode (FIG. 5) are particularly compatible with the present invention.

(4) In the present embodiment, since the advertisement D related to the selected content (mail M) is displayed (FIG. 5), the user sees the advertisement D related to the content just selected. Thus, the user's interest can be strongly attracted to the advertisement.

[4. Other embodiments]
Note that the contents of the above embodiment (also referred to as “first embodiment”) and the drawings are merely examples, and the presence / absence and arrangement of each element, the order and contents of processing, and the like can be changed as appropriate. For this reason, this invention also includes the modification illustrated below and other embodiments other than that (illustration is omitted).

  For example, in the first embodiment, an example in which the content is an e-mail has been shown. However, the content is not limited to an e-mail, but an electronic material that a user himself / herself stores or edits on a server, such as news or other articles. May be a note or other. Further, the advertisement may be a rectangular advertisement or the like so that the entire list display field is used as a whole, instead of a part of the list display field as shown in FIG. The advertisement may be displayed as a pop-up or the like in an area other than the content display column in the screen.

  The relation between the content and the advertisement is not limited to displaying the advertisement related to the content such as the mail selected immediately before as in the first embodiment. For example, the content is displayed before the content is selected. You may display the advertisement relevant to the content (For example, the mail selected immediately before) displayed on the column.

  In this way, if an advertisement related to the content displayed in the content display column before the selection of the content is displayed, the user will see the advertisement related to the content that he / she has just seen, and the user's interest is advertised. It can be strongly attracted to.

  Further, an advertisement related to content that is displayed within a predetermined range before the content is selected and whose display amount is a predetermined value or more may be displayed. The predetermined range before the content is selected may be, for example, the latest 30 mails displayed most recently or the mail displayed within the last 24 hours based on the number or time.

  In addition, the content whose display amount is greater than or equal to a predetermined amount includes other mails among the mails displayed within the predetermined range (for example, within the latest 30 mails) as described above based on, for example, the number of times of display and time. E-mails displayed several times in the e-mail, e-mails displayed for 10 seconds or more, e-mails with the longest continuous display time, and the like.

  In this way, if an advertisement related to the content that is often displayed before the selection of the content is displayed, the user will see an advertisement related to the content that has recently attracted strong interest even if not immediately before. Thus, the user's interest can be strongly attracted to the advertisement.

  In the first embodiment, the advertisement D is displayed on the entire portion corresponding to the selected mail in the list display field L (FIG. 5), but it corresponds to the selected mail in the list display field L. An advertisement may be displayed on a part of the portion (for example, the right half or the left half).

  In this way, if the advertisement is displayed on a part of the list display field corresponding to the selected content, the part corresponding to the content that does not display the advertisement can be confirmed even while the advertisement is displayed. The excellent usability of the content can be realized.

  In the first embodiment, an example is shown in which the advertisement and its display position are switched when the next mail is selected. However, in the list display field, the mail list display and the advertisement display are alternately performed. Also good.

  In this case, for example, when the mail M in the list display field L in FIG. 4 is selected, the content display field C is in the state of FIG. 5 in which the content of the selected mail M is displayed, but the list display field L is selected. The state of FIG. 4 in which the list display including the received mail M is displayed and the state of FIG. 5 in which the advertisement D is displayed at the position of the mail M in the list display are alternately switched at intervals of 1 second, for example. .

  In this way, if the original list and advertisements are displayed alternately in the list display field, the original list display can be confirmed and the original content can be used with excellent usability. The user's interest can be strongly attracted.

  In addition, after the advertisement is displayed in the list display column by the advertisement display means 40 or other appropriate means, when a predetermined condition is satisfied (for example, when an operation is performed on a part other than the advertisement, the advertisement display The display of the advertisement may be ended and the original list display may be restored.

  In this way, if the display of the list display column is restored under a predetermined condition such as the passage of time, excellent usability of the original content can be realized.

  In addition, the display examples (for example, FIG. 4 and FIG. 5) of each drawing are merely conceptually simplified examples, and the actual screen includes various elements such as other display items.

  Moreover, each aspect of the present invention can be understood as other categories (methods, programs, systems including terminals, etc.) that are not specified. In the category of method or program, “means” shown in the category of apparatus is appropriately read as “process” or “step”. In addition, all or any part of “means” can be read as “part” (unit, section, module, etc.).

  Also, the processes and steps shown in the embodiment can be changed by changing the order, executing some of them collectively, or executing them part by part. In addition, CPUs, cores, threads, and the like that implement and execute individual means, processes, and steps may be common, or may differ for each means, process, step, or timing.

  The individual means shown in the present application may be realized by calling a function provided by an external server by an API (Application Program Interface) or network computing (so-called cloud or the like). Furthermore, each element such as means relating to the present invention may be realized by other information processing mechanisms such as a physical electronic circuit as well as a computer control unit.

DESCRIPTION OF SYMBOLS 1 Mail server 6 Arithmetic control part 7 Storage device 8 Communication device 9 Input / output device 15 Mail storage means 20 Screen display means 25 Mail storage means 30 Reception display means 40 Advertisement display means A Advertising server A3 Information acquisition means A5 Advertisement storage means C Contents Display field D Advertisement F Folder display field L List display field M Mail N Communication network P Pointer T Terminal

Claims (11)

Screen display means for displaying on the screen a list display field for displaying a list of contents to be selected, and a content display field for displaying the contents of the selected content;
Accepting and displaying means for accepting selection of content in the list display field and displaying the content of the selected content in the content display field;
An advertisement display means for displaying an advertisement in a portion corresponding to the selected content in the list display field when the selection of the content is accepted by the acceptance display means in the list display field;
An information processing apparatus comprising: The content claim 1 Symbol placement of the information processing apparatus is characterized in that an electronic mail. The advertisement display means, the information processing apparatus according to claim 1 or 2, characterized in that to display advertisements associated with the selected said content. The information according to any one of claims 1 to 3 , wherein the advertisement display means displays an advertisement related to the content displayed in the content display column before the content is selected. Processing equipment. The advertisement display means, of claims 1 to 4, characterized in that the labeled amount a content displayed within a predetermined range before said content is selected to display an advertisement associated with a given or more content The information processing apparatus according to any one of claims. The advertisement display means, in the list display section, and the list of the content, the information processing according to the display of the advertisement, the preceding claims, characterized in that it is carried out in the alternating to any one of the 5 apparatus. The advertisement display means, out of the list display section, information processing according to any one of claims 1 6, characterized by displaying the advertisement on a portion of the portion corresponding to said selected content apparatus. The display device according to any one of claims 1 to 7 , further comprising means for ending the display of the advertisement and returning to the original list display when a predetermined condition is satisfied after the advertisement is displayed in the list display field. The information processing apparatus according to claim 1. A screen display process for displaying a list display field for displaying a list of contents to be selected and a content display field for displaying the content of the selected content;
A reception display process for receiving a selection of content in the list display field, and displaying details of the selected content in the content display field;
When the selection of the content is accepted by the acceptance display process in the list display field , an advertisement display process for displaying an advertisement in a portion corresponding to the selected content in the list display field;
An information processing method characterized in that a computer executes. By controlling the computer
A list display field for displaying a list of contents to be selected and a content display field for displaying the contents of the selected content are displayed on the screen,
The selection of content is accepted in the list display field, the content of the selected content is displayed in the content display field,
When the selection of the content is accepted in the list display field, an advertisement is displayed in a portion corresponding to the selected content in the list display field. The claim 1 0, wherein the computer program, a server apparatus and transmits to the terminal having the computer.

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