JP5479539B2 - Advertisement providing system and method for synchronizing advertisement description and funding conditions - Google Patents

Description

  The present invention relates to an advertisement providing system and method for synchronizing advertisement descriptions and funding conditions.

  Conventionally, the reserve is determined based on an amount settled when a user receives provision of goods and services and makes a settlement for the offered goods and services, that is, a transaction price. Therefore, in general, the transaction price of goods and services sold and the provided reserve are proportional to each other. In particular, if the reserve rate for the transaction price of the sold product or service is the same for all the products or all services, the total amount of the total transaction price and the reserve money changes proportionally and linearly. Even if the reserve rate for the transaction price varies slightly for each product or service, the total amount of the total transaction price and the reserve varies almost linearly.

  That is, in the fund management method according to the prior art, the fund of the fund is a transaction price. Accordingly, since the total amount of the reserve increases as the overall transaction price increases, it is possible to provide a fixed reserve ratio of the reserve with respect to the transaction price. In other words, in the fund management method according to the related art, the funding rate may be determined in advance easily and easily before the sale of the product or service, and the determined funding rate may be notified to the user in advance.

  However, if the funding of the fund is not the transaction price, for example, in an individual transaction, the fund is granted for a certain percentage of the transaction price, but the total amount of the fund is satisfied by other funding sources. There arises a problem that it is difficult to determine the amount of the reserve and the reserve rate according to the transaction price. In particular, if the total amount of the reserve is generated at a different rate from the transaction price, how much reserve fund must be provided for the transaction price if fixed, or how much reserve rate It is difficult to figure out what must be applied.

  For example, Korean Patent Application Publication No. 10-2002-0060855 relates to an intermediary method for an Internet electronic commerce website. When intermediating a commercial website, a subscriber connects to the intermediary website by various means, and the mediated electronic commerce is conducted. In the case of purchasing goods on a website, a conventional technique is disclosed in which a fixed amount is paid from an intermediary commercial transaction website, and a fixed amount is paid to the user. That is, in such a conventional technology, there is a problem that it is difficult to determine the amount of money to be provided to the user because the financial resources of the reserve money are not the transaction price from the commercial transaction website.

Korean Published Patent No. 10-2002-0060855

  Therefore, an object of the present invention is to provide a system and method that can efficiently manage a reserve even when the fund of the reserve is not a transaction fee.

  One of the objects of the present invention is that when a keyword related to a reserve is included in a title and description (hereinafter referred to as “T & D”) of an advertisement input from an advertiser, It is an object to provide an advertisement providing system and method capable of determining whether or not “T & D” can be registered depending on whether or not a subscription is made.

  Another object of the present invention is to provide an advertisement providing system which can synchronize the accumulation rate included in the advertisement “T & D” with the current accumulation rate of the advertisement when the accumulation rate is included in the advertisement “T & D”. And a method.

  A keyword confirmation unit that confirms whether or not a keyword set in advance is included in the advertisement-related information input by the advertiser, and if the keyword is included in the title and description of the advertisement, the advertiser A registration management unit that manages the presence / absence of registration of advertisement-related information according to whether or not it is subscribed, and a synchronization unit that synchronizes keywords with the contents of the database by referring to a database of keyword-related services. There is provided an advertisement providing system in which at least a part of information including a synchronized keyword among related information is presented as an advertisement of an advertiser.

  According to an embodiment of the present invention, the keyword-related service includes a service that provides a reserve based on a transaction price obtained by purchasing a product or service of an advertiser who has joined a member store, and the registration management unit includes the advertisement-related information. Registration that allows or restricts the registration of titles and explanations depending on whether or not the advertiser has joined a merchant when the titles and explanations of the advertisements entered as include keywords that are preset in relation to the fund A management unit may be further provided.

  According to an embodiment of the present invention, the keyword-related service includes a service that provides a reserve based on a transaction price obtained by purchasing an item or service of an advertiser who has joined a merchant, and the reserve is provided with an advertisement. A publisher member may be offered to a member when he / she visits a merchant through an advertisement on a web page associated with the publisher to purchase goods or services.

  According to an exemplary embodiment of the present invention, a keyword adding unit may be provided that adds a keyword including the current funding rate of the advertisement to the title and description phrase of the advertisement input as the advertisement-related information.

  According to an embodiment of the present invention, the keyword adding unit may generate a keyword including the current funding rate based on information corresponding to the current funding rate received from a publisher where the advertisement is presented.

  Check whether or not the keyword related to the advertisement input by the advertiser contains a preset keyword, and if the keyword is included in the title and description of the advertisement, is the advertiser subscribed to the keyword related service? This includes managing the presence or absence of registration of advertisement-related information according to whether or not, synchronizing keywords with the contents of the database by referring to the database of keyword-related services, and including synchronized keywords among advertisement-related information An advertisement providing method for presenting at least a part of information as an advertisement of an advertiser is provided.

  According to the present invention, when a user purchases a product or service of an advertiser by an advertisement presented by the advertiser and a settlement is made, a reserve can be provided to the user.

  According to the present invention, the user's interest can be induced by providing the user with a reserve for purchase of a specific product or service, or purchase of a product or service included in a specific website, thereby joining the user. It is possible to increase the advertising effect of the advertiser who has joined the store.

  According to the present invention, it is possible to increase the advertising revenue by inducing the advertiser's interest by increasing the advertising effect from the standpoint of the medium.

  According to the present invention, when a keyword related to the reserve is included in the title and description phrase (hereinafter, “T & D”) of the advertisement input from the advertiser, the “T & D” is determined depending on whether or not the advertiser's member store is subscribed. Whether or not can be registered can be determined.

  According to the present invention, when the accumulation rate is included in the “T & D” of the advertisement, the accumulation rate included in the “T & D” of the advertisement can be synchronized with the current accumulation rate of the advertisement.

FIG. 3 is a diagram schematically illustrating a relationship among an advertiser, an advertising platform, a publisher, and a user according to an embodiment of the present invention. It is a figure which shows the relationship between the member which concerns on one Embodiment of this invention, a member store, and a reserve money management system. It is a flowchart which shows the accumulation method and usage method of a reserve money which concern on one Embodiment of this invention. It is an example of the screen which shows the website which shows the advertiser's advertisement concerning one embodiment of the present invention. It is another example of the screen which shows the website which shows the advertiser's advertisement concerning one embodiment of the present invention. 3 is an example showing an order page of a website related to an advertiser according to an embodiment of the present invention. It is an example of the website screen which shows the expression by which the accumulation rate which concerns on one Embodiment of this invention was displayed. It is a block diagram for demonstrating the internal structure of the advertisement provision system which concerns on one Embodiment of this invention. 3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. It is a block diagram for demonstrating the internal structure of the advertisement provision system which concerns on other embodiment of this invention. 5 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.

  FIG. 1 is a diagram schematically illustrating a relationship among an advertiser, an advertising platform, a publisher, and a user according to an embodiment of the present invention. That is, FIG. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Here, the advertiser 110 and the user 140 may substantially mean terminals such as a personal computer (PC) and a smartphone used by the advertiser 110 or the user 140. That is, the arrows in FIG. 1 indicate that data may be transmitted / received using a wired / wireless network between the terminals used by the advertiser 110, the advertising platform 120, the publisher 130, and the terminals used by the user 140. There is.

  First, the advertising platform 120 may perform bidding on the advertisement of the advertiser 110, matching between advertisements and keywords, alignment of advertisements and advertisers, provision of advertisements to the publisher 130, and charging by presenting advertisements. The general technical matters of the advertising platform 120 can be understood with reference to the prior art for search advertising and / or banner advertising platforms transmitted over the Internet, and such matters may be omitted from the description. is there.

  In this specification, the term “publisher” may be used in place of the term “website”. However, the invention using the term website does not exclude the feasibility of the present invention in an environment where the PC is not connected to a website such as an application screen executed on a mobile terminal. Conversely, the term “website” may be used in place of the term publishing website or publisher as described above. In other words, each website may correspond to an individual publisher. Here, the term “website” may include all types of websites that can present advertisements and can be provided to users via a wired and wireless network, and may include one web page that constitutes the website. Good.

  In addition, the “presentation” of advertisements provides visitors to the website with viewable content such as text, images, sounds, videos, hyperlinks, etc. related to the advertiser via the website (publisher). Can be interpreted to include In addition, the “selection” for the presented advertisement can be viewed by the advertiser by showing a reaction such as a mouse click on the viewable content such as text and images provided by the user (website visitor). It means that the situation to be achieved occurs by transmitting the correct content. Here, the situation induced by the advertiser may include, for example, presenting a page related to the advertiser to the user who has selected the advertisement.

  The publisher 130 may provide the user 140 with his / her own website, provide a page included in the website via the website, or provide a keyword search result to the user 140 via the input keyword. You may do it. Here, the publisher 130 may receive an advertisement for presentation via the page to the advertisement platform 120 and provide the advertisement to the user 140. Further, the publisher 130 may transmit the keyword input by the user 140 to the advertisement platform 120, or the advertisement for the keyword may be transmitted from the advertisement platform 120 and provided to the user 140 as a search result.

  The publisher 130 may provide a route (screen) through which the advertisement is directly provided to the user 140. In a general online environment, the advertisement may be provided through a website. Here, each of a plurality of individual advertisement platforms (first advertisement platform, second advertisement platform,...) Included in the advertisement platform 120 is a plurality of individual publishers (first The advertisement may be presented via at least one individual publisher among the publisher, the second publisher,. In addition, each of the plurality of individual publishers can provide various services that can be provided by the wired / wireless network such as integrated search, keyword search, and blog service including the above-described advertisement presentation to the user 140 via at least one website. At least one of them may be provided.

  FIG. 2 is a diagram illustrating a relationship among members, member stores, and an advertisement providing system according to an embodiment of the present invention. That is, FIG. 2 generally represents the relationship among the advertisement providing system 210, the member store 220, and the member 230. Here, the advertisement providing system 210 may be a rare or related system included in the system of the individual advertisement platform described with reference to FIG. The member store 220 means a website defined next. That is, the member store 220 means the advertiser's website for which the member store is requested to join through the website related to the advertisement providing system 210 among the advertisers 110 shown in FIG. To do. In addition, the member 230 means a user who has undergone a membership subscription procedure through a website related to the advertisement providing system 210 among the users 140 shown in FIG. For example, websites associated with the advertisement providing system 210 may include publisher websites where individual advertisement platforms provide information about advertisements. That is, when the member 230 visits the publisher's website, visits the advertiser page by the advertiser's advertisement approved to join as a member store on the publisher's website, and purchases goods or services on the advertiser page In addition, the member 230 may be provided with a reserve determined based on the transaction price.

  Here, the title and description of the advertisement (Title and Description, hereinafter referred to as “T & D”) linked to the advertiser page via the publisher's website is presented to the user, and the reserve rate of the reserve May be further presented to the user. Here, the funding rate may include the following criteria. That is, when the publisher member 230 visits the member store 220 through an advertisement on the publisher's website and purchases goods or services, the reserve rate may include a criterion for determining a reserve provided to the member 230 by the purchase. Good. For example, the funding rate may include a ratio of the provided fund to the transaction price. Here, the transaction price means a transaction price generated by purchasing a product or service.

  In such an advertisement providing system 210, when a keyword related to the reserve is included in the “T & D” of the advertisement input from the advertiser, the registration of “T & D” is performed depending on whether or not the advertiser's member store has joined. It may be determined whether it is possible. For example, when a keyword such as “CashN%” is included in “T & D”, the advertisement providing system 210 checks whether the advertiser who inputs the “T & D” is an advertiser who has joined a member store. Alternatively, only the advertiser who has joined as a member store may be able to register the corresponding “T & D”. If an advertiser who is not affiliated with a merchant is registered for “T & D” that includes a keyword such as “CashN%”, the user is mistakenly considered to be provided with funds from an advertiser who is not a merchant. There are things to do. Therefore, the advertisement providing system 210 can prevent the user from being confused by including in the “T & D” the keyword related to the reserve only by the advertiser who has joined the member store.

  In addition, when the advertisement “T & D” includes a funding rate, the advertisement providing system 210 may synchronize the funding rate included in the advertisement “T & D” with the current funding rate of the advertisement. In other words, the current funding rate of the advertisement is set as the funding rate included in the “T & D” of the advertisement. Of course, the reverse is also possible. Further, the current funding rate may be variably changed for each period such as real time, daily unit, weekly unit, or monthly unit. Therefore, the advertisement providing system 210 can provide the user with accurate information on the funding rate by synchronizing the funding rate included in “T & D” with the current funding rate. For example, if the funding rate included in “T & D” is 2% and the current funding rate is changed from 2% to 3%, the difference between the funding rate of “T & D” and the current funding rate will occur. Users may be confused. In this case, the advertisement providing system 210 can prevent the occurrence of confusion by changing the funding rate included in “T & D” to 3% and synchronizing it with the current funding rate.

  In this specification, “reserved money” may be expressed in units of money used in the real world, but as necessary, cyber money such as points and mileage corresponding to money used in the real world. It may be represented by In the case of cyber money, for example, it can be freely expressed as necessary, such as cyber money having a value of a ratio of 1: 1 with money used in the real world, or cyber money having a value of a ratio of 1:10. Also good.

  Such an advertisement providing system will be described in detail later. First, with reference to FIG. 3 to FIG. 7, a reserve / use method of reserve money, a display method of a member store, and a method of providing information according to the reserve ratio, which are basic to the embodiment of the present invention, will be described.

  FIG. 3 is a flowchart illustrating a method for accumulating and using a reserve according to an embodiment of the present invention. FIG. 3 shows that the reserve method and the use method of the reserve money according to the embodiment of the present invention are roughly divided into a reserve step S310 and a use step S320.

  First, the reserve step S310 may include a step S311 in which a member purchases goods or services of a member store, a step S312 in which the member store pays a reserve price to the publisher, and a step S313 in which the publisher accumulates a reserve for the member. That is, when a member visits a member store and purchases goods or services, the member pays the publisher for the reserve first, and the publisher accumulates the member's reserve, and the saving step S310 is performed. It may be broken.

  In addition, the use step S320 may include a step S321 in which the member uses the reserve, a step S322 in which the publisher deducts the reserve of the member, and a step S323 in which the publisher pays the settlement fee to the member store. In other words, when a member purchases goods or services at a merchant, if the publisher uses at least a portion of the accumulated reserve, the publisher deducts the reserve for the amount used by the member and corresponds to the accumulated amount used for settlement. The use step S320 may be performed by paying the settlement price to be paid to the member store.

  Referring to FIGS. 2 and 3 together, a publisher means an entity that operates the advertisement providing system 210. Here, in the advertisement providing system 210, among the advertisements presented to the member 230 via the website, a mark indicating the presence / absence of the member store may be presented together with the advertisement of the member store 220.

  FIG. 4 is an example of a screen displayed by a website presenting an advertisement of an advertiser according to an embodiment of the present invention. A screen 400 shown in FIG. 4 is an example showing a part of a website (publisher) screen that presents the advertisement of the advertiser 110 described with reference to FIG. Here, the individual advertisement in which the “Cash” icons 410 to 440 are set means an advertisement that provides the reserve described with reference to FIGS. 1 to 3. That is, “Cash” icons 410 to 440 may be presented for advertisements of advertisers who are approved to join as a member store and permitted to provide reserve funds.

  Here, when the member 230 described with reference to FIG. 2 accesses the corresponding product website via the advertisement link in which the “Cash” icons 410 to 440 are set and purchases the product or service, the transaction fee is charged. A certain amount of money may be received as a reserve.

  FIG. 5 is another example of a screen displayed by a website that presents an advertisement of an advertiser according to an embodiment of the present invention. A screen 500 shown in FIG. 5 is also an example showing a part of a website (publisher) screen on which the advertisement of the advertiser 110 described with reference to FIG. 1 is presented. In the screen 500, “Cash” icons 510 and 520 are cases where a reserve is set for the entire specific advertiser shopping mall that is not an individual product. In this case, “Cash” icons 510 and 520 mean that reserves are set for all the products or services sold in the specific advertiser shopping mall. Also in this case, reserve funds may be set for individual products and services together with the “Cash” icon 530.

  FIG. 6 is an example illustrating an order page of a website related to an advertiser according to an embodiment of the present invention. The screen 600 is an example showing a part of an order page screen in a specific member store. Here, a dotted line box 610 indicates an icon indicating that a reserve is to be accumulated and a user interface that uses a reserve fund that has been previously accumulated. Here, in order to reserve and use the reserve money, it is necessary to log in to a website related to the advertisement providing system according to the present embodiment. Here, the login box 620 indicates a user interface for logging in to a website related to the advertisement providing system. That is, the user can authenticate that he / she is a member by logging in to a website related to the advertisement providing system via the login box 620.

  FIG. 7 is an example of a website screen according to an embodiment of the present invention in which the funding rate is displayed. FIG. 7 is an example of a website screen presented by adding displays 710 to 730 indicating that the advertiser is a member store to the advertisement of the advertiser who has joined as a member store, as shown in FIG. 4 described above. is there. Here, in the displays 710 to 730 shown in FIG. 7, funding rates different from the “Cash” icons 410 to 440 shown in FIG. 4 are displayed. As described above, the reserve rate indicates how much of the transaction amount of the purchase is reserved in the reserve when a member visits a member store and purchases goods or services. For example, if the funding rate is 2.0% and the transaction price is 20,000 won, 400 won will be reserved for the member. Also, a dotted box 740 shown in FIG. 7 indicates an area where “T & D” input by the advertiser is presented.

  FIG. 8 is a block diagram for explaining an internal configuration of the advertisement providing system according to the embodiment of the present invention. The advertisement providing system 800 according to the present embodiment may be a system included in the system of the individual advertisement platform described with reference to FIG. 1 or a system related thereto. Such an advertisement providing system 800 may include a keyword confirmation unit 810, a registration management unit 820, a funding rate synchronization unit 830, and a keyword addition unit 840 as shown in FIG. Here, at least one of the funding rate synchronization unit 830 and the keyword addition unit 840 may be selectively included in the advertisement providing system 800 as necessary.

  The keyword confirmation unit 810 confirms whether or not a “T & D” of the advertisement input by the advertiser includes a preset keyword related to the reserve. Here, the reserve fund may be provided to a member of the publisher as follows. That is, when a publisher member visits a member store by an advertisement on a web page related to the publisher and purchases a product or service, the publisher member may be determined based on the transaction price of the purchase and provided to the member. That is, when the advertiser inputs “T & D” of the advertisement, the keyword confirmation unit 810 confirms whether “T & D” includes a keyword in which a keyword related to the reserve is set in advance. Also good. Here, the member may include a user who subscribes to a website operated by a publisher.

  When the keyword is included, the registration management unit 820 permits or restricts the registration of “T & D” depending on whether or not the advertiser's member store has joined. For example, the registration management unit 820 may permit the registration of “T & D” when “T & D” input by an advertiser who has joined a member store includes a preset keyword related to the reserve. Good. However, if a preset keyword related to the reserve is included in “T & D” input by an advertiser who is not affiliated with a merchant, there is a possibility that the user will misunderstand. ”May not be permitted.

  When the advertisement “T & D” includes the advertisement accumulation ratio, the accumulation ratio synchronization unit 830 synchronizes the accumulation ratio included in the advertisement “T & D” with the current accumulation ratio of the advertisement. Here, when the member visits a member store and purchases goods or services, the reserve rate includes a criterion for determining a reserve provided to the member by purchase. For example, the ratio of the reserve money to the transaction price may be determined as the reserve ratio. Here, the accumulation rate of the advertisement may be changed according to the flow of time (real time or time unit such as day, week, month, etc.). On the other hand, the funding rate included in the “T & D” of the advertisement is fixed. That is, when different funding rates are provided to the user, the user may be confused. Therefore, the advertisement providing system 800 can prevent user confusion by synchronizing the funding rate included in the “T & D” of the advertisement and the actual funding rate of the advertisement via the funding rate synchronization unit 830.

  The keyword adding unit 840 adds a keyword including the current accumulation rate of the advertisement in the “T & D” of the advertisement. As an example, the keyword adding unit 840 may provide the user with additional information by adding the current funding rate of the advertisement to “T & D” that does not include the funding rate. Here, the keyword adding unit 840 may generate a keyword including the current funding rate based on information corresponding to the current funding rate received from the publisher. Here, the keyword to be added may be added to the tag form, and the numerical portion of the funding rate may be automatically synchronized with the current funding rate. For example, by adding the keyword “CashN% funding” to “T & D”, the number N may be synchronized with the number indicating the current funding rate in real time or in a specific time unit.

  FIG. 9 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. The advertisement providing method according to the present embodiment may be used by the advertisement providing system 800 described with reference to FIG. In FIG. 9, the advertisement providing method will be described by explaining a process in which steps S910 to S940 are performed by the advertisement providing system 800. Here, at least one of step S930 and step S940 may be selectively executed as necessary.

  In step S <b> 910, the advertisement providing system 800 confirms whether or not the “T & D” of the advertisement input by the advertiser includes a preset keyword related to the reserve. Here, if the publisher member visits a merchant through an advertisement on a web page related to the publisher and purchases goods or services, the reserve is determined based on the transaction price of the purchase and provided to the member. Good. That is, when the advertiser inputs “T & D” of the advertisement, the advertisement providing system 800 confirms whether “T & D” includes a keyword in which a keyword related to such reserve is set in advance. Here, the member may include a user who subscribes to a website operated by a publisher.

  In step S920, the advertisement providing system 800 permits or restricts registration of “T & D” depending on whether or not the advertiser's member store has been subscribed when a preset keyword is included. For example, the advertisement providing system 800 may permit registration of the corresponding “T & D” when “T & D” input by an advertiser who has joined a member store includes a preset keyword related to the reserve. . However, if the “T & D” input by the advertiser not affiliated with the merchant includes a preset keyword related to the reserve, there is a possibility that the user may misunderstand, so the corresponding “T & D” Registration may not be allowed.

  In step S <b> 930, when the advertisement “T & D” includes the funded reserve ratio, the advertisement providing system 800 synchronizes the funded ratio included in the advertisement “T & D” with the current funded ratio of the advertisement. Here, when the member visits a member store and purchases goods or services, the reserve rate may include a criterion for determining a reserve provided to the member by purchase. For example, the ratio of the reserve money to the transaction price may be determined as the reserve ratio. Here, the accumulation rate of advertisements may be variable according to the flow of time (real time or time units such as day, week, month, etc.). On the other hand, the accumulation rate included in the “T & D” of the advertisement may be fixed. Then, since the different funding rates are provided to the user and the user may be confused, the advertisement providing system 800 calculates the funding rate included in the “T & D” of the advertisement in step S930 and the actual funding rate of the advertisement. Synchronizing can prevent user confusion.

  In step S940, the advertisement providing system 800 adds a keyword including the current accumulation rate of the advertisement to the “T & D” of the advertisement. As an example, the advertisement providing system 800 may provide the user with additional information by adding the current funding rate of the advertisement to “T & D” that does not include the funding rate. Here, the advertisement providing system 800 may generate a keyword including the current funding rate based on information corresponding to the current funding rate received from the publisher. Here, the added keyword may be added to the tag form so that the numerical portion of the funding rate is automatically synchronized with the current funding rate. For example, by adding the keyword “CashN% funding” to “T & D”, the number N can be synchronized with the number indicating the current funding rate in real time or in a specific time unit.

  FIG. 10 is a block diagram for explaining an internal configuration of an advertisement providing system according to another embodiment of the present invention. The advertisement providing system 1000 according to the present embodiment may be a system included in the system of the individual advertisement platform described with reference to FIG. 1 or a related system. Such an advertisement providing system 1000 may include an accumulation rate confirmation unit 1010, an accumulation rate synchronization unit 1020, a registration management unit 1030, and a keyword addition unit 1040 as illustrated in FIG. Here, at least one of the registration management unit 1030 and the keyword addition unit 1040 may be selectively included in the advertisement providing system 1000 as necessary.

  The accumulation rate confirmation unit 1010 confirms whether or not the accumulation rate is included in the “T & D” of the advertisement input by the advertiser. Here, the funding rate may include the following criteria for determining the fund. That is, when a publisher member visits a merchant through an advertisement on a web page associated with the publisher and purchases goods or services, the publisher member may include a criterion for determining a reserve provided to the member by the purchase. For example, the ratio of the reserve money to the transaction price may be determined as the reserve ratio. That is, the accumulation rate confirmation unit 1010 may confirm whether the accumulation rate of the advertisement is included in the “T & D” of the advertisement.

  When the advertisement “T & D” includes the advertisement accumulation ratio, the accumulation ratio synchronization unit 1020 synchronizes the accumulation ratio included in the advertisement “T & D” with the current advertisement accumulation ratio. Here, the accumulation rate of advertisements may be variable according to the flow of time (real time or time units such as day, week, month, etc.). On the other hand, the accumulation rate included in the “T & D” of the advertisement may be fixed. In this case, since the user is confused because different funding rates are provided to the user, the advertisement providing system 1000 can store the funds included in the “T & D” of the advertisement via the funding rate synchronization unit 1020. Synchronizing the rate with the actual funding rate of the advertisement can prevent user confusion.

  The registration management unit 1030 permits or restricts the registration of “T & D” depending on whether or not the advertiser's member store has been subscribed when the keyword “T & D” included in advance is related to the reserve. Here, if the publisher member visits a merchant through an advertisement on a web page related to the publisher and purchases goods or services, the reserve is determined based on the transaction price of the purchase and provided to the member. Good. That is, when the advertiser inputs “T & D” of the advertisement, the registration management unit 1030 confirms whether the keyword related to such reserve is included in “T & D” as a preset keyword. Good. Here, the member may include a user who subscribes to a website operated by a publisher. Further, the registration management unit 1030 may permit the registration of the corresponding “T & D” when “T & D” input by the advertiser who has joined the member store includes a preset keyword related to the reserve. Good. However, if a preset keyword related to the reserve is included in “T & D” input by an advertiser who has not joined a merchant, there is a possibility that the user will misunderstand, so the corresponding “T & D” You do not have to allow registration.

  The keyword adding unit 1040 operates in the same manner as the keyword adding unit 840 described with reference to FIG.

  FIG. 11 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention. The advertisement providing method according to the present embodiment may be used by the advertisement providing system 1000 described with reference to FIG. In FIG. 11, the advertisement providing method will be described by explaining a process in which steps S1110 to S1140 are executed by the advertisement providing system 1000. Here, at least one of step S1130 and step S1140 may be selectively executed as necessary.

  In step S1110, the advertisement providing system 1000 confirms whether or not the accumulation rate is included in the “T & D” of the advertisement input by the advertiser. Here, the funding rate includes the criteria for determining the funding provided to a member by purchasing when a member of the publisher visits a merchant through an advertisement on a web page related to the publisher and purchases goods or services. Good. For example, the ratio of the reserve money to the transaction price may be determined as the reserve ratio. That is, the advertisement providing system 1000 may confirm whether or not the advertisement accumulation rate is included in the “T & D” of the advertisement.

  In step S <b> 1120, the advertisement providing system 1000 synchronizes the accumulation rate included in the advertisement “T & D” with the current accumulation rate of the advertisement when the advertisement accumulation rate is included in the advertisement “T & D”. Here, the accumulation rate of the advertisement may be variable according to the flow of time (real time or time unit such as day, week, month, etc.). On the other hand, the funding rate included in the “T & D” of the advertisement is fixed. For this reason, if different funding rates are provided to the user, the user may be confused. Therefore, the advertisement providing system 1000 may use the funding rate synchronization unit 1020 to store the funding rate and the advertisement included in the “T & D” of the advertisement. The user's confusion can be prevented by synchronizing the actual funding rate.

  In step S1130, the advertisement providing system 1000 registers “T & D” according to whether or not the advertiser's member store has been subscribed when the keyword “T & D” included in advance is related to the reserve. Allow or restrict. Here, if the publisher member visits a merchant through an advertisement on a web page related to the publisher and purchases goods or services, the reserve is determined based on the transaction price of the purchase and provided to the member. Good. That is, when the advertiser inputs “T & D” of the advertisement, the advertisement providing system 1000 may check whether “T & D” includes a keyword in which keywords related to such reserves are set in advance. Good. Here, the member may include a user who subscribes to a website operated by a publisher. In addition, the advertisement providing system 1000 permits registration of the corresponding “T & D” when the “T & D” input by the advertiser who has joined the member store includes a preset keyword related to the reserve. Also good. However, if a preset keyword related to the reserve is included in “T & D” input by an advertiser who has not joined a merchant, there is a possibility that the user will misunderstand, so the corresponding “T & D” You do not have to allow registration.

  Step S1140 has the same configuration as step S940 described with reference to FIG.

  The description omitted for each drawing may refer to the description of other drawings.

  Thus, according to the embodiment of the present invention, when the user purchases the advertiser's goods or services by the advertisement presented by the advertiser and the settlement is performed, the user may be provided with a reserve, Advertise the user's interests by providing users with reserves for purchases of specific products and services, or purchases of products and services included on specific websites, and thereby the advertising effectiveness of advertisers who have joined member stores Can be increased. In addition, from the standpoint of the medium, it is possible to increase the advertising revenue by inducing the advertiser's interest by increasing the advertising effect.

  In addition, if the keyword “T & D” input from the advertiser contains a keyword related to the reserve, the presence / absence of “T & D” registration can be determined according to whether the advertiser has joined the merchant. In addition, when the “T & D” of the advertisement includes the funding rate, the funding rate included in the “T & D” of the advertisement may be synchronized with the current funding rate of the corresponding advertisement.

  The method according to the embodiment of the present invention may be realized in the form of program instructions capable of executing various processes via various computer means, and recorded on a computer-readable recording medium. The computer readable medium may include program instructions, data files, data structures, etc., alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the purposes of the present invention, and are known and usable by those skilled in the art in the field of computer software. Also good. Examples of computer-readable recording media include magnetic media such as hard disks, floppy (registered trademark) disks and magnetic tapes, optical recording media such as CD-ROMs and DVDs, magneto-optical media such as optical disks, and ROMs. A hardware device specially configured to store and execute program instructions, such as RAM, flash memory, etc., may be included. Examples of the program instructions include not only machine language code generated by a compiler but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate at one or more software layers to perform the operations of the present invention.

  As described above, the present invention has been described with reference to the limited embodiments and drawings. However, the present invention is not limited to the above-described embodiments, and any person having ordinary knowledge in the field to which the present invention belongs can be used. Various modifications and variations are possible from such an embodiment.

  Therefore, the scope of the present invention is not limited to the disclosed embodiments, but is defined not only by the claims but also by the equivalents of the claims.

210 Advertising system 220 Member store 230 Member

Claims (9)

A keyword confirmation unit for confirming whether or not a predetermined keyword is included in the advertisement-related information input by the advertiser;
If the keyword is included in the title and description of the advertisement, a registration management unit that manages whether or not the advertisement-related information is registered depending on whether the advertiser subscribes to a keyword-related service;
A synchronization unit for synchronizing the keyword with the content of the database with reference to a database of the keyword-related service;
With
The keyword-related service includes a service for providing a reserve based on a transaction price obtained by purchasing a product or service of an advertiser who has joined a member store,
The registration management unit determines whether or not the advertiser's member store has been subscribed when a keyword preset in relation to the reserve is included in the title and description of the advertisement input as the advertisement-related information. The advertisement providing system , further comprising: a registration management unit that permits or restricts registration of the title and the explanation phrase . The keyword-related service includes a service for providing a reserve based on a transaction price obtained by purchasing a product or service of an advertiser who has joined a member store,
The reserve is provided to the member when the member of the publisher to whom the advertisement is presented visits a merchant and purchases goods or services through the advertisement included in a web page associated with the publisher. The advertisement providing system according to claim 1.   The advertisement providing system according to claim 1, further comprising a keyword adding unit that adds a keyword including a current funding rate of the advertisement to a title and an explanatory phrase of the advertisement input as the advertisement-related information.   The keyword adding unit generates a keyword including the current funding rate based on information according to the current funding rate received from a publisher where the advertisement is presented. Ad serving system. An advertisement providing method having a keyword confirmation unit, a registration management unit, and a synchronization unit realized by a computer,
The keyword confirmation unit confirms whether or not a preset keyword is included in the advertisement related information input by the advertiser,
When the keyword is included in the title and description of the advertisement, the registration management unit manages whether or not the advertisement-related information is registered depending on whether the advertiser subscribes to a keyword-related service,
Synchronizing the keyword with the content of the database by referring to the keyword-related service database by the synchronization unit ;
Including
The keyword-related service includes a service for providing a reserve based on a transaction price obtained by purchasing a product or service of an advertiser who has joined a member store,
The presence / absence of registration is managed when the keyword and the keyword set in advance related to the reserve are included in the title and description of the advertisement input as the advertisement-related information. A method for providing an advertisement, characterized by permitting or restricting registration of the title and explanation word according to whether or not a store is joined . The keyword-related service includes a service for providing a reserve based on a transaction price obtained by purchasing a product or service of an advertiser who has joined a member store,
The reserve is provided to the member when a member of a publisher to whom the advertisement is presented visits a member store by the advertisement on a web page related to the publisher and purchases goods or services. The advertisement providing method according to claim 5 . 6. The advertisement providing method according to claim 5 , further comprising adding a keyword including a current funding ratio of the advertisement to the title and description phrase of the advertisement input as the advertisement-related information. Step to claim 7, characterized in that to generate the keyword advertisement includes the current accumulation rate based on the information to respond to reserve rate of the currently received from the publisher to present to add the keyword The method of providing advertisements described. A computer-readable recording medium having recorded thereon a program for causing a computer to execute the method according to any one of claims 5 to 8 .

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