JP5085598B2 - Advertisement display device, system, method and program - Google Patents

Description

  The present invention relates to an advertisement display device, system, method, and program for displaying advertisement information on a vehicle such as a route bus, a signboard, and the like.

  An advertising system in which a display device such as a liquid crystal panel is provided on a vehicle such as a route bus and advertising information is displayed on the display device is known. In this advertisement system, the advertisement management server receives and accumulates advertisement information including the advertisement delivery desired time from the advertisement requester, and sends the advertisement information from the advertisement management server to the route bus via wireless communication means at the delivery desired time. By transmitting, advertisement information can be displayed on the vehicle.

Further, in the mobile advertisement system described in Patent Document 1, a technique for specifying a current position of a moving vehicle using a GPS receiver and displaying an advertisement image assigned according to the current position of the vehicle is disclosed. Yes. According to this, an effective advertisement can be performed by displaying the advertisement information of the facility on a vehicle traveling in the vicinity of the advertiser's facility.
JP 2003-241698 A

  According to the system described in Patent Document 1, advertisement information to be displayed is assigned in advance. That is, even if advertisement information that is not of interest to the user who browses the advertisement is displayed, the same advertisement continues to be displayed, so that the effect as an advertisement cannot be fully exhibited.

  Further, according to the conventional advertisement display system, although the name of the facility indicated by the advertisement information is displayed, the information indicating the direction of the facility is not displayed. For this reason, even if bus passengers showed interest in in-car advertising, it was not possible to know which direction to go from the nearest stop, and the advertising effect of attracting customers could not be fully demonstrated. .

  The present invention has been made to solve the conventional problems, and its purpose is to display advertisement information that attracts the interest of the user who browses the advertisement, thereby sufficiently exerting the effect of the advertisement. An object of the present invention is to provide an advertisement display device that can be used.

  Another object of the present invention is to provide an advertisement display device that allows a user viewing an advertisement to easily identify the location of an advertiser's facility.

  The advertisement display device of the present invention captures an advertisement information storage unit that stores advertisement information in association with vehicle type information indicating a type of an advertisement target vehicle, an imaging unit that images the advertisement target vehicle, and the imaging unit. A vehicle analysis unit that analyzes image information and detects the vehicle type information, an advertisement extraction unit that extracts the advertisement information corresponding to the detected vehicle type information from the advertisement information storage unit, and the advertisement information And a display unit provided on the outer surface of the advertisement display vehicle.

  With this configuration, the advertisement information corresponding to the type of the advertisement target vehicle is extracted, so that it is possible to display the advertisement information in which the passenger of the advertisement target vehicle is interested. Therefore, the effect of the advertisement can be sufficiently exhibited.

  In the advertisement display device of the present invention, the vehicle type information is information indicating whether or not the advertisement target vehicle is a rental car, or information related to a registration location of the advertisement target vehicle, and the imaging unit is configured to store the advertisement target vehicle. A subject including a license plate is imaged, and the vehicle analysis unit detects the vehicle type information by analyzing character information written on the license plate.

  In general, it is considered that a traveler uses a rental car or, in the case of a personal car, uses a vehicle in a registered place that is not local. With the configuration of the present invention, it is possible to perform control such as displaying an advertisement for sightseeing, for example, in the case of a rental car or an advertisement target vehicle in a registered place that is not local, and the effect of the advertisement can be sufficiently exhibited.

  In the advertisement display device of the present invention, the advertisement information storage unit stores information indicating an age group and / or gender of the occupant of the vehicle to be advertised in association with the advertisement information, and the imaging unit has the advertisement target An image of a subject including a face part of an occupant of the vehicle is captured, the vehicle analysis unit detects an age group and / or gender of the occupant from image information of the face part, and the advertisement extraction unit detects the detected occupant The advertisement information corresponding to the age group and / or gender is extracted.

  According to this configuration, since an advertisement to be displayed can be determined according to the age group and sex of the occupant, it is possible to display an advertisement that suits the occupant's interest.

  In the advertisement display device of the present invention, the imaging unit images a subject including a face part of an occupant of the vehicle to be advertised, and the vehicle analysis part obtains line-of-sight information indicating a line-of-sight direction of the occupant from image information of the face part. And the advertisement extraction unit determines whether the display unit is included in the sight line direction of the occupant based on the sight line information, and when the sight line of the occupant is out of the display unit The advertisement information displayed on the display unit is changed.

  With this configuration, when the occupant of the vehicle to be advertised does not see the advertisement information, the content of the advertisement can be switched, so that an advertisement that matches the occupant's interest can be displayed.

  It is preferable that the imaging unit and the display unit are arranged at a rear part of the advertisement display vehicle.

  The advertisement display device of the present invention includes an advertisement information storage unit that stores the advertisement information in association with vehicle type information that indicates a type of the advertisement target vehicle, and a communication unit that transmits and receives data to and from the advertisement target vehicle. A vehicle type information acquisition unit that acquires the vehicle type information of the advertisement target vehicle via the communication unit, and an advertisement extraction unit that extracts the advertisement information corresponding to the vehicle type information from the advertisement information storage unit And a display unit provided on an outer surface of the advertisement display vehicle for displaying the advertisement information. Also with this configuration, the effects of the present invention can be suitably obtained.

  In the advertisement display device of the present invention, the advertisement information storage unit stores facility position information indicating the position of the advertiser's facility in association with the advertisement information, and detects vehicle position information indicating the position of the vehicle. A detecting unit; a traveling direction detecting unit that detects a traveling direction of the vehicle; a direction calculating unit that calculates direction information indicating the direction of the facility from the vehicle position information and the facility position information; and the direction information and the advertisement. An instruction direction determining unit that determines instruction information indicating the direction of the facility based on a traveling direction of the display vehicle, and the display unit displays the instruction information together with the advertisement information.

  With this configuration, the instruction information indicating the direction of the advertiser's facility is displayed together with the advertisement information, so that the passenger of the advertisement target vehicle can easily identify the location of the facility.

  In the advertisement display device of the present invention, the instruction information is graphic information in which the direction to the advertiser is indicated by an arrow.

  With this configuration, the occupant of the advertisement target vehicle can easily identify the direction of the facility.

  The advertisement display device of the present invention includes a distance calculation unit that calculates distance information indicating a distance between the vehicle and the store based on the vehicle position information and the store position information, and the display unit includes the distance information. The display mode of the instruction information is changed according to the above.

  With this configuration, the passenger of the advertisement target vehicle can easily recognize that the facility is approaching.

  In the advertisement display device of the present invention, the advertisement display vehicle is preferably a route bus.

  An advertisement display system according to another aspect of the present invention is mounted on an advertisement display vehicle, displays an advertisement information on an advertisement target vehicle located around the advertisement display vehicle, and the advertisement information includes the advertisement information. An advertisement distribution server that transmits to an advertisement display device, wherein the advertisement distribution server stores the advertisement information in association with vehicle type information indicating the type of the vehicle to be advertised, the advertisement information, and the vehicle A transmission unit that transmits type information, the advertisement display device includes a reception unit that receives the advertisement information and the vehicle type information, an advertisement information storage unit that stores the advertisement information and the vehicle type information, Corresponding to the detected vehicle type information, an imaging unit that images the advertising target vehicle, the vehicle analysis unit that detects the vehicle type information by analyzing the image information captured by the imaging unit The advertisement information that the advertisement extractor for extracting from said advertisement information storing unit, to display the advertisement information, is characterized in that a said advertisement display display unit provided on the outer surface of the vehicle. Also with this configuration, the above-described effects of the present invention can be suitably obtained.

  In the advertisement display system of the present invention, the advertisement display device includes the advertisement displayed on the display unit, and information on the license plate of the advertisement target vehicle obtained by analysis by the vehicle analysis unit when the advertisement is displayed. Is transmitted to the advertisement distribution server as an advertisement browsing history, and the advertisement distribution server receives the browsing history transmitted from the advertisement display device, and the browsing history stores the browsing history. And a storage unit.

  With this configuration, since the advertisement browsing history is stored in the advertisement distribution server, it is possible to display an advertisement suitable for the occupant of the advertisement target vehicle using the browsing history. For example, referring to the browsing history, it is possible to determine whether the advertisement has been presented to the occupant in the past, and to display a different advertisement every time.

  In the advertisement display system of the present invention, the vehicle analysis unit of the advertisement display device detects line-of-sight information indicating a line-of-sight direction of an occupant of the advertisement target vehicle from the image information of the face portion, and the occupant detects the line-of-sight information from the detected line-of-sight information. The gaze time when the advertisement is watched may be detected, and the transmission unit of the advertisement display device may transmit the browsing history including the gaze time.

  According to this configuration, since the interest of the occupant of the vehicle to be advertised can be obtained from the gaze time, it is possible to display an advertisement suitable for the occupant. For example, it is possible to perform processing such as displaying an advertisement of the same genre as an advertisement genre that the occupant has been interested in in the past.

  In the advertisement display system according to the present invention, the advertisement distribution server may provide an advertisement provided by the advertiser out of the browsing history stored in the browsing history storage unit in response to a request signal for an advertisement result transmitted from the advertiser. You may provide the transmission part which transmits the data regarding the browsing history of this to the said advertiser.

  Thus, by feeding back the browsing history to the advertiser, the advertiser can determine whether or not the advertisement is effective.

  In another aspect of the present invention, an advertisement display method stores the advertisement information in association with vehicle type information indicating a type of the advertisement target vehicle, images the advertisement target vehicle, and analyzes image information obtained by the imaging. Then, the vehicle type information is detected, the advertisement information corresponding to the detected vehicle type information is extracted, and the advertisement information is displayed on a display unit provided on an outer surface of the advertisement display vehicle. And Also with this configuration, the above-described effects of the present invention can be suitably obtained.

  An advertisement display program according to another aspect of the present invention stores, in a storage unit, the advertisement information in a storage unit in association with vehicle type information indicating the type of the vehicle to be advertised. Acquiring image information of the vehicle to be advertised, analyzing the image information, detecting the vehicle type information, and extracting the advertising information corresponding to the detected vehicle type information from the storage unit And the step of transmitting the advertisement information to a display unit provided on an outer surface of the advertisement display vehicle in order to display the extracted advertisement information. Also with this configuration, the above-described effects of the present invention can be suitably obtained.

  As described above, since the advertisement information corresponding to the type of the advertisement target vehicle is extracted, the present invention has an excellent effect that the advertisement information in which the passenger of the advertisement target vehicle is interested can be displayed.

  Further, according to the present invention, the instruction information indicating the direction of the advertiser's facility is displayed together with the advertisement information based on the facility position information of the advertiser and the vehicle position information. There is an excellent effect that it can be identified.

  Hereinafter, an advertisement display device according to an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a block diagram showing the configuration of the advertisement display device according to the first embodiment. The advertisement display device 10 is mounted on a route vehicle 25 such as a bus (see FIG. 2). The advertisement display device 10 includes a computer having a CPU, a ROM, a RAM, a storage device and a data bus that connects these, not shown, and the CPU executes arithmetic processing according to a program written in the ROM. The advertisement information is displayed and output to the succeeding vehicle 26.

  In FIG. 1, the advertisement display device 10 includes a wireless communication unit 11 and an advertisement storage unit 12 for inputting advertisement information. The wireless communication unit 11 is connected to the advertisement distribution server 14 via a known wireless communication network 13 and receives advertisement data indicating the advertisement content. The advertisement storage unit 12 is a storage device such as a hard disk or a flash memory, and stores advertisement data transmitted from the advertisement distribution server 14.

  FIG. 3 is a diagram illustrating an example of advertisement data recorded in the advertisement storage unit 12. The advertisement data includes vehicle type information as well as information such as advertisement contents, facility latitude and longitude, and advertisement stop. The facility location information indicating the longitude and latitude of the facility can be obtained by the advertisement distribution server 14 accessing a known location information server (not shown) that outputs the latitude and longitude information from the address information.

  The vehicle type information is information indicating whether the subsequent vehicle 26 as an object for displaying an advertisement is a rental car or a vehicle registered in the same registration location as the region including the advertiser's facility. In the example illustrated in FIG. 3, an example is illustrated in which the registered location including the advertiser facility is Shinagawa. Therefore, whether the vehicle type is Shinagawa (same registration location) or other than Shinagawa (registration location is different) is stored. The vehicle type information may be input by the advertiser when the advertisement is ordered, or may be automatically generated by analyzing text data indicating the advertisement content in the advertisement distribution server 14.

  For example, in the advertisement data corresponding to the ID “01”, as the advertisement content, “XX Bakery Information Germ Bread Freshly Baked Time 13:00 xx 1 minute walk from the stop” and the image showing the bread pattern Contains information. Further, the vehicle type information of ID “01” includes “registered place: Shinagawa” indicating that the advertisement is for a vehicle registered at the same registered place as the facility (Shinagawa).

  In addition, the advertisement data corresponding to the ID “02” includes text information and image information of “XX inn renewal open plan with kaiseki” as advertisement contents, and indicates that the advertisement is for a rental car as vehicle type information. Information on “rental car” and “registered place: other than Shinagawa” indicating that the advertisement is for a vehicle registered in a car different from the registered place of the area including the facility is included. Here, the vehicle type is distinguished by the registration location, and it is determined whether or not the advertisement is for the local, but whether or not the advertisement is for the local is, for example, within the same prefecture as the registration location of the vehicle, You may carry out on the basis of whether it is outside the prefecture, or set a range of an appropriate size different from the administrative district, and determine based on that range.

  In FIG. 1, the advertisement display device 10 includes a vehicle position detection unit 16, an advertisement extraction unit 17, and a display unit 18 in order to display advertisement information on an installed route vehicle. The vehicle position detection unit 16 includes a GPS sensor that receives GPS signals from GPS satellites at predetermined intervals, for example, and acquires vehicle position information including longitude information and latitude information of the route vehicle 25. Furthermore, the vehicle position detection unit 16 includes a speed sensor and map data (not shown), and corrects an error in the vehicle position information caused by the traveling vehicle 25 traveling during a period when detection by the GPS sensor is not performed. For example, stop information indicating the next stop is detected. The vehicle position information and the stop information detected by the vehicle position detection unit 16 are sent to the advertisement extraction unit 17 and the image analysis unit 20.

  The advertisement extraction unit 17 reads the advertisement data from the advertisement storage unit 12 and outputs text and an image indicating the advertisement content to the display unit 18 according to the layout information. The advertisement extraction unit 17 includes the current time output from a timer (not shown) in the desired advertisement time zone included in the advertisement data, and the stop information from the vehicle position detection unit 16 is the desired advertisement stop information in the advertisement data. Is read from the advertisement storage unit 12.

  The display unit 18 is a thin display device such as an LCD panel, an organic EL panel, or electronic paper, and is disposed at the rear of the route vehicle 25. The display unit 18 generates display image data by mapping the text and the image output from the advertisement extraction unit 17 based on the layout data, and displays the advertisement information on the following vehicle 26.

  The advertisement display device 10 includes an imaging unit 19 and an image analysis unit 20. The imaging unit 19 is a CCD camera or a CMOS camera disposed at the rear of the route vehicle 25, and for example, a back monitor camera in a parking lot is used. The imaging unit 19 images the front side portion of the following vehicle 26 including the license plate and the driver, generates image data corresponding to the subject image, and outputs the image data to the image analysis unit 20.

  The image analysis unit 20 cuts out the image of the license plate 27 (see FIG. 4) of the rear vehicle 26 by using a predetermined pattern matching method with respect to the image data output from the imaging unit 19 and cuts out the image. The registration number stamped on the license plate 27 is detected by performing character recognition processing on the image of the portion. The detected registration number information is used when determining whether the subsequent vehicle 26 is a rental car or whether the registered location is different from the registered location in the area including the facility (that is, the vehicle type information of the subsequent vehicle 26). . Further, as described in Japanese Patent Application Laid-Open No. 2009-15478, the number of the license plate may be detected based on two images picked up with different exposure amounts.

  Further, the image analysis unit 20 performs predetermined edge detection on the image data output from the imaging unit 19, so that the image of the face portion of the driver 28 and the passenger 29 of the rear vehicle 26 (see FIG. 4). ) And predetermined pattern matching to detect the direction of the face portion and the position of the pupil portion, and detect the lines of sight of the driver 28 and the passenger 29. The line-of-sight information detected by the image analysis unit 20 is sent to the advertisement extraction unit 17 and used to determine whether or not to change the advertisement information to be displayed on the display unit 18.

  Next, the advertisement distribution server 14 will be described. The advertisement distribution server 14 is a computer constituted by a CPU, ROM, RAM, storage device and a data bus connecting these, not shown, and texts and images showing advertising phrases of a facility such as a store or sales office of the advertiser 15 Is received from the advertiser 15 via wireless communication or wired communication and stored. Further, the advertisement distribution server 14 generates advertisement data by adding various data necessary for display control in the advertisement display device 10 to the text and image data, and transmits the advertisement data via the wireless communication network 13. It transmits to the advertisement display device 10.

  Here, the various data added to the advertisement data includes data such as facility name, facility address, advertisement text and layout information indicating the display mode of the image, desired advertisement time zone, desired advertisement stop, and vehicle type. These data are transmitted to the advertisement distribution server 14 when the advertiser 15 operates an input terminal (not shown).

  The advertisement distribution server 14 has operation schedule data of each route vehicle to be managed, and searches for a route vehicle scheduled to pass the advertisement desired stop in the desired advertisement time zone included in the advertisement data. Advertisement data corresponding to the route vehicle is transmitted to the advertisement display device 10. The advertisement display device 10 records the received advertisement data in the advertisement storage unit 12.

  The operation of the advertisement display device 10 configured as described above will be described with reference to the flowchart of FIG. The advertiser 15 has information such as the facility name, facility address, layout information indicating the display mode of the advertisement text and image, desired advertisement time zone, desired advertisement stop name, and vehicle type information, along with text and images indicating the advertisement contents of the facility. Is transmitted to the advertisement distribution server 14.

  The advertisement distribution server 14 acquires facility position information composed of latitude and longitude information of the facility based on the facility address information, and various data including vehicle type information and facility position information in the text and image indicating the advertisement content To generate advertisement data. Then, the advertisement distribution server 14 extracts the route vehicle 25 scheduled to travel in the advertisement desired stop during the advertisement desired time zone, and transmits the advertisement data to the route vehicle. Upon receiving the advertisement data from the advertisement distribution server 14, the advertisement display device 10 mounted on the route vehicle 25 stores it in the advertisement storage unit 12 (S11).

  The vehicle position detector 16 of the advertisement display device 10 detects the current position information of the route vehicle 25 and sends it to the advertisement extractor 17 (S12). This current position information is used when determining an advertisement to be displayed.

  The imaging unit 19 of the advertisement display device 10 images a subject including the license plate 27 of the following vehicle 26 and sends the generated image data to the image analysis unit 20 (S13). The image analysis unit 20 analyzes the characters stamped on the license plate 27 and analyzes the hiragana display and registration location of the number (S14). When the hiragana display on the license plate 27 is “Wa” “Re”, it means that the following vehicle 26 is a rental car. Therefore, the image analysis unit 20 determines that the vehicle type of the following vehicle 26 is “rental car”. it can.

  Next, the advertisement extraction unit 17 reads advertisement data based on the vehicle position and number information (S15). The advertisement extraction unit 17 extracts an advertisement that is associated with the nearest stop of the vehicle position and that matches the vehicle type information (hiragana display and registration location) with the vehicle type. The advertisement extraction unit 17 determines the nearest stop based on the vehicle position and the longitude and latitude data stored in the advertisement storage unit 12. If the vehicle to be advertised is a rental car from information on the hiragana display on the license plate, an advertisement with the rental car type is extracted. If the vehicle to be advertised is not a rental car, an advertisement is extracted according to the registration location of the license plate.

  The advertisement extraction unit 17 outputs data indicating the image, text, and layout information included in the advertisement data to the display unit 18. The display unit 18 displays an advertisement image and text based on the layout data (S18). FIG. 6 is an explanatory diagram illustrating an example in which the advertisement information 30 is displayed on the display unit 18. The display unit 18 displays advertisement information 30 including an advertisement text and an image of “XX bakery”.

  When the advertisement is displayed, the advertisement display device 10 drives the photographing unit 19 to photograph the subject including the driver 28 and the passenger 29 of the following vehicle 46, and performs image analysis on the obtained image data. The data is sent to the unit 20 (S19). The image analysis unit 20 determines whether or not the person is browsing the advertisement information by detecting the line-of-sight direction of the person in the succeeding vehicle 26 (S20).

  When it is determined that the persons 28 and 29 in the following vehicle 26 are browsing the advertisement information displayed on the display unit 18, the advertisement extraction unit 17 is interested in the advertisement information currently displayed. It is determined that there is, and the same advertisement information is continuously displayed. On the other hand, if it is determined that the person in the following vehicle 26 is not browsing the advertisement information displayed on the display unit 18, the advertisement extraction unit 17 determines that the person is not interested in the advertisement information, The advertisement data corresponding to the time and vehicle position information is extracted from the advertisement storage unit 12 and the advertisement information is displayed on the display unit 18.

  According to the above embodiment, the advertisement content to be displayed is determined according to the type of the vehicle. For example, when the vehicle occupant is a tourist, an advertisement for sightseeing can be displayed. An advertisement with can be displayed. Further, since the advertisement display can be switched based on whether or not a person in the rear vehicle is browsing the advertisement information, it is possible to display an advertisement that the occupant is interested in for a long time, and to improve the advertisement effect. it can.

  FIG. 7 is a block diagram showing the configuration of the advertisement display device according to the second embodiment of the present invention. The advertisement display device 40 includes a wireless communication unit 11, an advertisement storage unit 12, a vehicle position detection unit 16, a display unit 18, an imaging unit 19, an image analysis unit 20, a traveling direction detection unit 41, and an advertisement extraction unit 42.

  The traveling direction detection unit 42 uses, for example, a yaw rate sensor or a steering angle sensor, detects the traveling direction of the route vehicle 25, and sends the traveling direction information to the advertisement extraction unit 41.

  The advertisement extraction unit 42 includes a direction calculation unit 43, an instruction direction determination unit 44, and a distance calculation unit 45. The direction calculation unit 43 receives the vehicle position information from the vehicle position detection unit 16 and the facility position information in the advertisement data, and calculates the difference between the longitude information and the latitude information, thereby determining the route vehicle 25 as a reference. The facility direction information indicating the direction of the facility is detected. The instruction direction determination unit 44 determines an instruction direction indicating a facility direction with respect to the traveling direction of the route vehicle based on the facility direction information and the traveling direction information. As the instruction direction, for example, any one of eight directions divided equally can be applied.

  The advertisement extraction unit 42 has graphic data of an arrow indicating the direction to the facility (for example, graphic data for displaying eight directions), extracts graphic data corresponding to the instructed direction of the facility, Send to display 18.

  The distance calculation unit 45 calculates the distance from the route vehicle to the facility based on the difference between the longitude / latitude information of the vehicle position information and the facility position information, and outputs the distance information. Then, the display unit 18 changes the display mode of the arrow graphic based on the distance information from the distance calculation unit 45.

  Hereinafter, operation | movement of the advertisement display apparatus 40 concerning 2nd Embodiment is demonstrated using the flowchart of FIG. The basic operation of the advertisement display device 40 of the second embodiment is the same as that of the first embodiment. After receiving advertisement data (S11), until the advertisement data is read (S15), the first operation is performed. It operates similarly to the advertisement display device 40 of the embodiment.

  When the advertisement data is read by the advertisement extraction unit 42, the traveling direction of the route vehicle 25 is detected by the traveling direction detection unit 41 (S21). Then, the direction calculation unit 43 calculates facility direction information based on the facility position information and the vehicle position information. Thereafter, the instruction direction determination unit 44 detects the direction of the facility based on the position of the route vehicle 25, and determines the instruction direction indicating the direction of the route vehicle from the facility direction information and the traveling direction information of the route vehicle ( S22).

  Next, the distance calculation unit 45 calculates the distance between the route vehicle 25 and the facility based on the vehicle position information and the facility position information (S23).

  The advertisement extraction unit 42 outputs data indicating the image, text, layout information, instruction direction information, and distance information included in the advertisement data to the display unit 18. The display unit 18 arranges the advertisement image and text in accordance with the layout information, and displays an arrow graphic corresponding to the instruction direction information and the distance information (S24).

  FIG. 9 is an explanatory diagram illustrating an example in which the advertisement information 30 and the direction information 31 are displayed on the display unit 18. On the left side of the display unit 18, advertisement information 30 including advertisement text and images is displayed. On the right side of the display unit 18, the location information indicating the approximate distance from a nearby stop and the location of the facility that is the advertiser. Direction information 31 indicating the direction is displayed. In the example of FIG. 9, the direction information 31 indicates that “XX bakery” is at the right front position with respect to the traveling direction of the route vehicle 25. Thereby, a person who has seen the advertisement can visually recognize in which direction the facility of the advertisement is located.

  FIG. 10 is an explanatory diagram illustrating another example in which the direction information 31 is displayed on the display unit 18. When the distance between the advertiser facility and the route vehicle is short, the arrow indicating the direction information 31 is displayed in a dark color. Alternatively, an arrow indicating the direction information 31 may be blinked. Thereby, the person who saw the advertisement can easily recognize that the facility is approaching.

  In the said 1st and 2nd embodiment, although the advertisement which should be displayed based on the information of the license plate of a succeeding vehicle is set, this invention is not limited to this. For example, the image analysis unit 20 analyzes the face image of the driver 28 or the passenger 29 of the following vehicle 26 to detect the age group and / or gender, and the advertisement extraction unit 17 matches the age group and / or gender. By extracting the advertisement information, an advertisement that suits the preference of the driver 28 or the passenger 29 can be displayed.

  Here, as a method of detecting the age and gender from the face image of a person, for example, a face area including the neck part is detected from skin color information, and the contours of the eyelid, eyes, nose and mouth in the face area are detected. It can be detected by normalizing the face image, obtaining cumulative histograms in the vertical and horizontal directions, generating feature data, and comparing this with a face image database provided in advance.

  In the said 1st and 2nd embodiment, although advertisement information is displayed with respect to the following vehicle 26 in the rear part of the route vehicle 25, this invention is not limited to this. For example, the display unit 18 and the imaging unit 19 may be provided on the side surface of the route vehicle, thereby displaying the advertisement information corresponding to the vehicle type of the vehicle on the side of the route vehicle 25. Can do.

  In the first and second embodiments, the license plate image obtained by imaging is analyzed to obtain the information of the license plate. However, the present invention is not limited to this, for example, A microchip on which the vehicle number and other information are recorded may be attached to the license plate or windshield of the vehicle to be advertised, and the number plate information may be acquired by performing data communication between the route vehicle and the vehicle to be advertised. .

  For example, as shown in FIG. 11, the advertisement display device 35 includes an inter-vehicle communication unit 36 and an advertisement extraction unit 37. The vehicle-to-vehicle communication unit 36 establishes vehicle-to-vehicle communication with the advertisement target vehicle and transmits and receives data. The vehicle information acquisition unit 38 provided in the advertisement extraction unit 37 acquires information on the number plate of the advertisement target vehicle via the inter-vehicle communication unit 36 and determines the vehicle type of the advertisement target vehicle. Thereby, the route vehicle 25 can acquire the information of the license plate from the advertisement target vehicle on the side or rear without performing imaging.

  In addition, as a vehicle-to-vehicle communication method, a known communication method such as a method for transmitting a message by wireless communication, a visible light communication for transmitting a message by superimposing a pulse signal on visible light from a light source such as a headlamp or a tail lamp, etc. Can be applied. In addition, as a method for detecting the direction of the advertisement target vehicle that is a communication target, for example, a method of detecting a millimeter wave reflected wave emitted from a radar device (not shown) can be applied.

  Furthermore, the present invention is not limited to vehicle-to-vehicle communication in which data communication is directly performed between vehicles, and data communication is performed with an infrastructure device (for example, a radio base station installed in a traffic light) installed on a road. You may comprise so that data communication may be performed between vehicles by the road-to-vehicle communication to perform.

  In the said 1st and 2nd embodiment, although either the advertisement for sightseeing and the advertisement for local residents are displayed based on the information of a license plate, this invention is not limited to this. For example, the vehicle type may be specified from information on the license plate or the captured image of the front part of the vehicle body, and the advertisement content may be determined according to the grade of the vehicle type.

  Further, instead of displaying only the advertising information on the display unit 18, for example, an image ahead of the route vehicle 25 may be displayed. For example, when the driver of the route vehicle 25 operates the turn signal for stopping at a stop, the driver of the succeeding vehicle 26 can display the front image of the route vehicle 25 by displaying an image in front of the route vehicle 25. The situation can be easily confirmed.

  FIG. 12 is a block diagram showing a configuration of an advertisement display device 50 according to the third embodiment of the present invention. The advertisement display device 50 includes a wireless communication unit 11, an advertisement storage unit 12, a vehicle position detection unit 16, a traveling direction detection unit 41, an advertisement extraction unit 42, and a display unit 51.

  The display unit 51 is attached to the back of the driver's seat of the route vehicle, the back of the seat, or the upper part of the window, and displays the advertisement information of the facility extracted by the advertisement extraction unit 41 together with instruction information indicating the direction of the facility.

  The operation of the advertisement display device 50 configured as described above will be described using the flowchart of FIG. Upon receiving the advertisement data from the advertisement distribution server 14, the advertisement display device 50 mounted on the route vehicle stores it in the advertisement storage unit 12 (S31). The advertisement extraction unit 42 is based on time information and vehicle position information from a timer (not shown) and the vehicle position detection unit 16, and the route vehicle is traveling toward the advertisement desired stop in a time zone that matches the desired advertisement time. Is detected, the corresponding advertisement data is read from the advertisement storage unit 12 (S32).

  After the advertisement data is read, the vehicle position detection unit 16 detects the current position of the vehicle and outputs it to the advertisement extraction unit 42 as vehicle position information (S33). When the traveling direction of the route vehicle 25 is detected by the traveling direction detection unit 41 (S34), the direction detection unit 43 calculates facility direction information based on the facility position information and the vehicle position information. Thereafter, the indication direction detection unit 43 detects the direction of the facility based on the position of the route vehicle 25, and determines the indication direction indicating the direction of the route vehicle from the facility direction information and the traveling direction information of the route vehicle ( S35).

  Next, the distance calculation unit 44 calculates the distance between the route vehicle 25 and the facility based on the vehicle position information and the facility position information (S36).

  The advertisement extraction unit 42 outputs data indicating the image, text, layout information, instruction direction information, and distance information included in the advertisement data to the display unit 51. The display unit 51 arranges the advertisement image and text according to the layout information and displays an arrow corresponding to the direction information and the distance information (S37).

  After displaying the advertisement information, the advertisement extraction unit 42 detects whether the route vehicle has passed the stop where the advertisement is desired based on the vehicle position information and the advertisement desired stop information in the advertisement data (S38). If it is determined that the route bus has passed the nearest stop, the process returns to step S31, and the advertisement extraction unit 42 extracts other advertisement data from the advertisement storage unit 12 and displays new advertisement information on the display unit 51. . If it is determined that the vehicle has not passed the stop, the process returns to step S32 and the same advertisement information is displayed.

  In the above embodiment, the display unit 51 is disposed inside the route vehicle, but the display unit 51 may be disposed outside the route vehicle. Thereby, since advertising information can be displayed with the direction information by an arrow with respect to the pedestrian who exists in the vicinity of a route vehicle, the said pedestrian can identify the direction of a facility easily.

  FIG. 14 is a block diagram illustrating a configuration of an advertisement display system according to the fourth embodiment of this invention. In the fourth advertisement display system, the basic configuration of the advertisement display device 60 is the same as that of the advertisement display device 10 of the first embodiment. However, the advertisement display device 60 has the advertisement information extracted by the advertisement extraction unit 17, the information on the number of the rear vehicle detected by the image analysis unit 20, and the information on the gazing time when the occupant of the rear vehicle gazes at the advertisement. Is transmitted to the advertisement distribution server 14 through the wireless communication unit 11. Hereinafter, this information is referred to as “browsing history” of advertisements. The browsing history may include information on the date and time when the advertisement is displayed.

  The advertisement distribution server 14 includes a wireless communication unit 21 for communicating with the advertisement display device 60 and the advertiser terminal 24, an advertisement storage unit 22 that stores advertisements, a browsing history storage unit 23 that stores advertisement browsing history, It has the advertisement result production | generation part 32 which processes a browsing history, and produces | generates an advertisement result, and the advertisement result memory | storage part 33 which memorize | stores an advertisement result. The advertisement data stored in the advertisement storage unit 22 is basically the same as the data stored in the advertisement storage unit 12 of the advertisement display device 60. The advertisement distribution server 14 receives browsing histories transmitted from the plurality of advertisement display devices 60 and stores them in the browsing history storage unit 23.

  FIG. 15 is a diagram illustrating an example of data stored in the browsing history storage unit 23. The browsing history storage unit 23 stores a number for specifying an advertisement target vehicle, a displayed advertisement ID, an advertiser ID for specifying the advertiser, an advertisement genre, a gaze time, and a determination result. . The determination result indicates the determination result of whether or not the vehicle occupant is interested. In the present embodiment, the determination result that the vehicle occupant is interested when the gaze time is 1 second or longer (“◯” in FIG. 14). And a determination result (denoted as “x” in FIG. 14) that the user is not interested when the gaze time is less than 1 second is stored.

  By storing the browsing history in the browsing history storage unit 23 in this way, (1) an advertisement that matches the passenger's preference can be displayed, and (2) an advertisement result indicating whether the advertisement has been browsed or not can be displayed. Mainly feedback is possible. Hereinafter, it demonstrates in order.

When the advertisement display device 60 obtains the number of the rear vehicle when extracting the advertisement to be displayed, the advertisement display device 60 transmits information on the number to the advertisement distribution server 14 and inquires about the genre in which the passenger of the vehicle of the number is interested. When the advertisement distribution server 14 receives the number transmitted from the advertisement display device 60, the advertisement distribution server 14 reads out the genre whose determination result is “◯” from the browsing history corresponding to the number. Then, the advertisement distribution server 14 transmits the genre data to the advertisement display device 60. The advertisement display device 60 displays an advertisement corresponding to the received genre. However, when the number of the rear vehicle is a “wa” number or “re” number indicating that the car is a rental car, this processing is not performed because the occupant is not constant.

  Next, feedback of advertisement results will be described. The advertisement result generation unit 32 processes the browsing history and generates statistical data indicating the browsing state of the advertisement. FIG. 16 is a diagram illustrating an example of an advertisement result. FIG. 15 shows an example in which the browsing situation for each registered location of the vehicle is analyzed for each advertisement. In FIG. 15, “Registered location” indicates the registered location of the vehicle to be advertised, and “Viewing status” indicates the proportion of the passengers interested in the advertisement. For example, when an advertisement with an advertisement ID “01” is displayed for a vehicle whose registration place is “Hokkaido”, it can be seen that passengers of three vehicles out of six vehicles are interested. Similarly, in the “Aomori” number, 10 out of 12 units were found to be interested, and in the “Akita” number, 3 out of 15 units were intrigued. By generating such an advertisement result, it is possible to grasp which region's passengers are interested.

  The advertisement result generation unit 32 stores the generated advertisement result in the advertisement result storage unit 33. When the advertiser 15 sends an inquiry request for the advertisement result from the advertiser terminal 24 to the advertisement distribution server 14, the advertisement distribution server 14 displays the advertisement result corresponding to the ID of the inquired advertiser in the advertisement result storage unit. 33 and read to the advertiser terminal 24. By receiving the advertisement result in this manner, the advertiser 15 can know which advertisement was effective.

  In the present embodiment, the advertisement display device 60 may transmit not only the vehicle number but also information on the gender and age of the occupant to the advertisement distribution server 14. Thereby, the advertisement distribution server 14 can generate the advertisement result based on the information on the sex and age of the occupant who viewed the advertisement. Thereby, the advertiser 15 can perform a more detailed analysis such as whether the advertisement is viewed in the age group targeted by the advertiser 15.

  In the present embodiment, an example in which the advertisement result generated by the advertisement result generation unit 32 is transmitted to the advertiser terminal is described. However, the browsing history corresponding to the advertiser is read from the browsing history storage unit 23. The browsing history itself may be transmitted to the advertiser terminal 24. Thereby, the advertiser 15 can process a browsing history and obtain a desired analysis result.

  The preferred embodiments of the present invention have been described above. However, the present invention is not limited to the above-described embodiments, and it goes without saying that those skilled in the art can modify the above-described embodiments within the scope of the present invention.

  In the above-described embodiment, in order to determine whether or not to display a local advertisement, the determination is made based on whether or not the registered location of the advertisement target vehicle matches the registered location of the area including the advertiser's facility. However, for example, the determination may be made by comparing the registration location of the vehicle to be advertised with the registration location of the current traveling area. In this case, the advertisement display device includes a registered place calculation unit that obtains a registered place of an area including the current position from the current position of the vehicle.

  As described above, the advertisement display device according to the present invention can display the advertisement information in which the passenger of the advertisement target vehicle is interested by extracting the advertisement information corresponding to the type of the advertisement target vehicle. For example, it is useful as an advertisement display device for a route bus.

The block diagram which shows the structure of the advertisement display apparatus which concerns on 1st Embodiment. Explanatory drawing which shows a mode that a route vehicle images the front side part of a subsequent vehicle. Explanatory diagram showing an example of advertising data Plan view showing the front part of the following vehicle Flow chart showing operation of advertisement display device Explanatory diagram showing a display example of advertising information The block diagram which shows the structure of the advertisement display apparatus which concerns on 2nd Embodiment. Flow chart showing operation of advertisement display device Explanatory diagram showing a display example of advertising information Explanatory diagram showing another display example of advertising information Block diagram showing another configuration of the advertisement display device The block diagram which shows the structure of the advertisement display apparatus which concerns on 3rd Embodiment. Flow chart showing operation of advertisement display device The block diagram which shows the structure of the advertisement display system which concerns on 4th Embodiment. The figure which shows an example of the data memorize | stored in the browsing history memory | storage part The figure which shows an example of the data memorize | stored in the advertisement result memory | storage part

10, 35, 40, 50 Advertisement display device 12 Advertisement storage unit 14 Advertisement distribution server 16 Vehicle position detection unit 17, 37, 42 Advertisement extraction unit 18, 51 Display unit 19 Imaging unit 20 Image analysis unit 21 Wireless communication unit 22 Advertisement storage Unit 23 Browsing history storage unit 24 Advertiser terminal 25 Route vehicle 26 Subsequent vehicle 27 License plate 32 Advertisement result generation unit 33 Advertisement result storage unit 36 Inter-vehicle communication unit 38 Vehicle information acquisition unit 41 Travel direction detection unit 43 Direction calculation unit 44 Instruction Direction determining unit 45 Distance calculating unit

Claims (16)

In an advertisement display device that is mounted on an advertisement display vehicle and displays advertisement information for an advertisement target vehicle located around the advertisement display vehicle,
A vehicle position detector for detecting vehicle position information indicating the position of the advertisement display vehicle;
An advertisement information storage unit for storing the advertisement information in association with the vehicle type information indicating the type of the vehicle to be advertised and the advertisement desired place information indicating the place where the advertisement display is desired;
An imaging unit that images the advertising target vehicle;
A vehicle analysis unit that analyzes the image information captured by the imaging unit and detects the vehicle type information;
An advertisement extracting unit that extracts the advertisement information corresponding to the detected vehicle type information from the advertisement information storage unit based on the vehicle position information and the advertisement desired place information;
In order to display the said advertisement information, the advertisement display apparatus provided with the display part provided in the outer surface of the said advertisement display vehicle. The vehicle type information is information indicating whether or not the advertisement target vehicle is a rental car, or information related to a registration location of the advertisement target vehicle,
The imaging unit images a subject including a license plate of the advertisement target vehicle,
The advertisement display apparatus according to claim 1, wherein the vehicle analysis unit analyzes character information written on the license plate and detects the vehicle type information. The advertisement information storage unit stores the advertisement information in association with information indicating an age group and / or gender of an occupant of the advertisement target vehicle,
The imaging unit images a subject including a face portion of a passenger of the advertisement target vehicle,
The vehicle analysis unit detects an age group and / or sex of the occupant from the image information of the face part,
The advertisement display device according to claim 1, wherein the advertisement extraction unit extracts the advertisement information corresponding to the detected age group and / or gender of the occupant. The imaging unit images a subject including a face portion of a passenger of the advertisement target vehicle,
The vehicle analysis unit detects line-of-sight information indicating the line-of-sight direction of the occupant from image information of the face part,
The advertisement extraction unit determines whether or not the display unit is included in the sight line direction of the occupant based on the sight line information, and displays the display when the sight line of the occupant deviates from the display unit. The advertisement display device according to any one of claims 1 to 3, wherein the advertisement information displayed on a section is changed.   The advertisement display device according to claim 1, wherein the imaging unit and the display unit are arranged at a rear part of the advertisement display vehicle. In an advertisement display device that is mounted on an advertisement display vehicle and displays advertisement information for an advertisement target vehicle located around the advertisement display vehicle,
A vehicle position detector for detecting vehicle position information indicating the position of the advertisement display vehicle;
An advertisement information storage unit for storing the advertisement information in association with the vehicle type information indicating the type of the vehicle to be advertised and the advertisement desired place information indicating the place where the advertisement display is desired;
A communication unit that transmits and receives data to and from the advertisement target vehicle;
A vehicle type information acquisition unit for acquiring the vehicle type information of the vehicle to be advertised via the communication unit;
Based on the vehicle position information and the desired advertisement location information, an advertisement extraction unit that extracts the advertisement information corresponding to the vehicle type information from the advertisement information storage unit;
In order to display the said advertisement information, the advertisement display apparatus provided with the display part provided in the outer surface of the said advertisement display vehicle. The advertisement information storage unit stores facility location information indicating a location of an advertiser's facility in association with the advertisement information,
A traveling direction detector for detecting a traveling direction of the advertisement display vehicle;
A direction calculation unit that calculates direction information indicating the direction of the facility from the vehicle position information and the facility position information;
An instruction direction determining unit that determines instruction information indicating the direction of the facility based on the direction information and the traveling direction of the advertisement display vehicle;
The advertisement display device according to claim 1, wherein the display unit displays the instruction information together with the advertisement information.   8. The advertisement display device according to claim 7, wherein the instruction information is graphic information in which a direction to the advertiser is indicated by an arrow. A distance calculating unit that calculates distance information indicating a distance between the vehicle and the facility based on the vehicle position information and the facility position information;
The advertisement display device according to claim 7 or 8, wherein the display unit changes a display mode of the instruction information according to the distance information.   The advertisement display vehicle is a route bus, the advertisement desired place information is information on a stop of the route bus, and the advertisement extraction unit displays the corresponding advertisement information when the advertisement display vehicle passes the stop. The advertisement display device according to claim 1, wherein the advertisement display device is extracted from the advertisement information storage unit. An advertisement display device that is mounted on an advertisement display vehicle and displays advertisement information on advertisement target vehicles located around the advertisement display vehicle, and an advertisement distribution server that transmits the advertisement information to the advertisement display device. In the advertising display system,
The advertisement distribution server includes a storage unit that stores the advertisement information in association with vehicle type information indicating a type of the vehicle to be advertised and advertisement desired place information indicating a place where advertisement display is desired, the advertisement information, and the vehicle A transmission unit for transmitting the type information,
The advertisement display device includes:
A receiving unit for receiving the advertisement information, the advertisement desired place information, and the vehicle type information;
A vehicle position detector for detecting vehicle position information indicating the position of the advertisement display vehicle;
An advertisement information storage unit for storing the advertisement information and the vehicle type information;
An imaging unit that images the advertising target vehicle;
A vehicle analysis unit that analyzes the image information captured by the imaging unit and detects the vehicle type information;
An advertisement extracting unit that extracts the advertisement information corresponding to the detected vehicle type information from the advertisement information storage unit based on the vehicle position information and the advertisement desired place information;
An advertisement display system, comprising: a display unit provided on an outer surface of the advertisement display vehicle for displaying the advertisement information. The advertisement display device includes:
Transmission that transmits the advertisement displayed on the display unit and information on the license plate of the vehicle to be advertised obtained by the analysis by the vehicle analysis unit when the advertisement is displayed to the advertisement distribution server as an advertisement browsing history Part
The advertisement distribution server
A receiving unit for receiving the browsing history transmitted from the advertisement display device;
The advertisement display system according to claim 11, further comprising: a browsing history storage unit that stores the browsing history. The vehicle analysis unit of the advertisement display device detects line-of-sight information indicating the line-of-sight direction of the occupant of the vehicle to be advertised from the image information of the face portion, and the gaze time when the occupant gazes at the advertisement from the detected line-of-sight information Detect
The advertisement display system according to claim 12, wherein the transmission unit of the advertisement display device transmits the browsing history including the gaze time.   The advertisement distribution server receives data related to an advertisement browsing history provided by the advertiser out of the browsing histories stored in the browsing history storage unit in response to an advertisement result request signal transmitted from the advertiser. The advertisement display system according to claim 13, further comprising a transmission unit that mainly transmits. The advertisement target vehicle located around the advertisement displaying vehicles, Te advertisement displaying method odor for displaying advertisement information,
In association with the advertisement desired location information indicating where the desired vehicle type information and advertisement display indicates the type of pre-SL advertising target vehicle and stores the advertising information,
After storing the advertisement information in the storage unit, vehicle position information indicating the position of the advertisement display vehicle is detected,
Image the vehicle to be advertised,
Analyzing image information obtained by imaging, detecting the vehicle type information,
Based on the vehicle position information and the advertisement desired place information, the advertisement information corresponding to the detected vehicle type information is extracted,
An advertisement display method, comprising: displaying the advertisement information on a display unit provided on an outer surface of the advertisement display vehicle. The advertisement target vehicle located around the advertisement displaying vehicles, a advertisement display program for displaying the advertisement information, to a computer, which is mounted on the advertisement displaying vehicles,
Before SL in association with the advertisement desired location information indicating where the desired vehicle type information and advertisement display indicates the type of advertising target vehicle, and storing the advertisement information in the storage unit,
Detecting vehicle position information indicating a position of the advertisement display vehicle after storing the advertisement information in the storage unit;
Obtaining image information of the advertisement target vehicle obtained by imaging;
Analyzing the image information to detect the vehicle type information;
Extracting the advertisement information corresponding to the detected vehicle type information from the storage unit based on the vehicle position information and the advertisement desired place information;
An advertisement display program for executing the step of transmitting the advertisement information to a display unit provided on an outer surface of the advertisement display vehicle in order to display the extracted advertisement information.