JP7455362B2 - advertising display device - Google Patents

Description

The present invention relates to an advertisement display device for displaying advertisements on automobiles.

It is known that advertisements are displayed on cars running on roads to appeal to cars following, cars running alongside, and pedestrians on sidewalks (for example, see Patent Document 1).

The method for mounting advertisements on automobiles described in Patent Document 1 involves recruiting advertising clients such as companies on a site set up on the Internet, and recruiting applicants who wish to place advertisements on cars they plan to purchase or on cars they have purchased on the site. In some cases, the applicant's purchased car is loaded with an advertisement from the advertiser, and the advertising cost is paid as the cost of purchasing the car or the cost of maintaining the car.
In order to calculate advertising costs, we calculate the number of people who will see the ad per day and the demographics of the audience, based on the scope of use of the car (main hours of use, roads used). Based on this, the daily advertising cost is calculated, and the advertising fee is calculated based on payment conditions such as monthly payment, annual payment, several years, expected mileage, etc.

JP2002-222364A

However, in Patent Document 1, it is not accurate to calculate the number of people who see the advertisement based on only the main usage time and the road used, such as how many people see the advertisement in a day and what type of people they belong to. . For example, even when driving on a road in a downtown area, depending on the time of day and the time the vehicle passes through, there may be more or less people viewing advertisements.

Advertisers spend a lot of effort to advertise, so they expect an effect commensurate with the cost.

Therefore, an object of the present invention is to provide an advertisement display device that can improve the cost effectiveness of advertisements.

The advertisement display device of the present invention includes a positioning means for positioning the current location of a vehicle on which an advertisement is displayed based on a signal from a positioning satellite and outputting the position information, and outputting time information indicating the current time; The vehicle is equipped with an advertising cost calculation means for calculating an advertising cost to be charged to an advertiser based on a driving area determined from position information and time information from a positioning means, a driving time zone, and a stay time in the driving area. It is characterized by:

According to the advertising display device of the present invention, the amount of automobile traffic and the amount of pedestrians differ depending on whether the driving area is a downtown area or the suburbs, and the traffic volume and the amount of pedestrians also differ during the driving time. In addition, since the number of people viewing an ad and whether it is easy to catch the eye of the ad depends on the length of stay, advertising costs can be calculated based on the driving area, driving time, and length of stay to accurately reflect advertising effectiveness. This can be used as advertising expenses.

a time management means for managing a usage schedule of the car by a user who personally owns the car; and the advertisement obtained by a rental period in which the car managed by the time management means is lent to another user. and a remuneration granting means for granting the expenses as remuneration to the user.
As a result, even if the user owns a privately owned car, the user can earn money by receiving compensation from other users.

The advertising display device of the present invention calculates the advertising cost based on the driving area, driving time period, and time spent in the driving area, so that the advertising cost can accurately reflect the advertising effect. It is possible to improve the cost-effectiveness of

1 is a diagram showing an advertisement display device according to Embodiment 1 of the present invention. (A) is a diagram showing a side view of a car on which an advertisement is displayed, and (B) is a diagram showing the interior of the car in which an advertisement is displayed. FIG. 2 is a diagram for explaining the configuration of an in-vehicle device of the advertisement display device shown in FIG. 1. FIG. 2 is a diagram for explaining the configuration of a control device of the advertisement display device shown in FIG. 1. FIG. This is a map for explaining how to calculate advertising costs and how to search for advertisers. These figures are diagrams for explaining displaying an advertising image on a car traveling behind, where (A) is a diagram with a long distance between vehicles, and (B) is a diagram with a vehicle approaching and a short distance between vehicles. , (C) is a diagram showing an example of an advertisement video displayed on the rear window screen in the state of (B). 1 is a diagram showing an advertisement display device according to Embodiment 1 of the present invention. 8 is a diagram for explaining the configuration of a control device of the advertisement display device shown in FIG. 7. FIG. FIG. 3 is a diagram showing an example of a schedule screen displayed on a terminal device operated by a user.

“Embodiment 1”
[Description of configuration of advertisement display device 10]
An advertisement display device according to Embodiment 1 of the present invention will be described based on the drawings.
In the advertisement display device 10 shown in FIG. 1, a management company of a car C11 collects advertising fees from advertisers by displaying an advertisement AD on the car C11, uses this advertising fee to cover the maintenance costs of the car C11, and is free of charge. It supports leasing to users. Maintenance costs include taxes, insurance, vehicle inspection, and repair/inspection costs. Therefore, users only need to pay fuel costs and parking fees.

The advertisement display device 10 includes an in-vehicle device 20 and a control device 30. The in-vehicle device 20 is a computer installed in a car C11 driven by a user. The control device 30 is a computer installed in a management company that owns the automobile C11, or installed in a company to which the management company has entrusted its operation.
The in-vehicle device 20 communicates with the control device 30 via the Internet W, which is an example of a telecommunications line, by communicating with the relay station R by wireless communication.

As shown in FIG. 2(A), an advertisement AD is displayed on the side of the automobile C11 by a sticker, wrapping, painting, or the like. In the first embodiment, the advertisement AD is displayed on the side of the automobile C11, but it may be displayed on the entire automobile C11 or on the rear surface.
As shown in FIG. 2(B), an on-vehicle device 20 is mounted inside the vehicle C11. The in-vehicle device 20 can be installed under the seat, on the ceiling, in the trunk, on the cargo bed, or the like.

A display device 41 is connected to the in-vehicle device 20 . In the first embodiment, the display device 41 includes a projector 41a and a screen 41b. The projector 41a projects an image onto a screen 41b affixed to the rear window RW for the purpose of a car following behind. The screen 41b is a transmissive screen that can be seen through when no image is projected.

Further, a proximity sensor 42 is connected to the vehicle-mounted device 20. The proximity sensor 42 is installed at the rear of the automobile C11. The proximity sensor 42 measures the distance to a car running behind. In the first embodiment, it is embedded in the rear bumper. The proximity sensor 42 can be an optical type such as a laser or infrared ray, a radio wave type, or a sonic type.
Furthermore, a camera 43 for photographing the rear of the automobile C11 is connected to the in-vehicle device 20. Camera 43 is installed at the rear of automobile C11.

(Description of the configuration of the in-vehicle device 20)
Next, the configuration of the in-vehicle device 20 will be explained based on the drawings.
As shown in FIG. 3, the in-vehicle device 20 includes a communication means 21, a positioning means 22, a detection means 23, a video transmission means 24, an advertisement output means 25, and a storage means 26.

The communication means 21 communicates with a relay station R of a mobile phone company (see FIG. 1) by wireless communication, and outputs data received from the Internet W to each means of the in-vehicle device 20, and outputs data from each means. and send it to the Internet W (see Figure 1).
The positioning means 22 has a function of positioning the current location as position information based on signals from a positioning satellite. The location information is longitude and longitude, and can also include height. The positioning means 22 also has a function of outputting time information indicating the current time used during positioning.
The detection means 23 detects, based on the signal from the proximity sensor 42, that the vehicle approaching from behind has come within a predetermined distance.
The video transmitting means 24 transmits the video from the camera 43 that photographs the rear to the control device 30.

The advertisement output means 25 converts the advertisement video into an output signal to the projector 41a (see FIG. 2) and outputs the signal. The output signal can be, for example, a signal used in VGA (Video Graphics Array), USB (Universal Serial Bus), or HDMI (registered trademark: High-Definition Multimedia Interface).
Storage means 26 can be a hard disk drive or flash memory. The storage means 26 stores the OS, application software, and various settings.

(Description of configuration of control device 30)
Next, the configuration of the control device 30 will be explained based on the drawings.
As shown in FIG. 4, the control device 30 includes a communication means 31, an advertisement cost calculation means 32, an advertiser search means 33, a determination means 34, an advertisement selection means 35, an advertisement transmission means 36, and a storage means. It is equipped with 37.

The communication means 31 outputs data received from the Internet W through wired communication to each means of the control device 30, or inputs data from each means and transmits it to the Internet W (see FIG. 1).
Based on the location information and time information from the in-vehicle device 20, the advertising cost calculation means 32 provides information to the advertiser based on the population of the driving area by time zone, the staying time in the driving area, the driving speed, the traffic volume, etc. Calculate the advertising costs to be charged. Further, the advertising cost calculating means 32 calculates the advertising cost for each advertiser by counting the number of times the advertising video is displayed based on a signal from the detecting means 23 of the in-vehicle device 20.

Based on the location information from the in-vehicle device 20, the advertiser search means 33 stores in the storage means 37 advertisers whose desired advertisement locations (desired advertisement locations) are included in a predetermined area including the location indicated by the location information. Search based on stored advertiser information. In the first embodiment, the predetermined area is a circle with a predetermined radius centered on the car C11.

The determining means 34 determines the attributes of the vehicle running behind from the rear image taken by the camera 43 of the vehicle-mounted device 20, and also determines the attributes of the occupant of the vehicle traveling behind.
The advertisement selection means 35 selects and instructs a suitable advertisement video based on the passenger's attributes. Further, the advertisement selection means 35 specifies an advertisement video of an advertiser who has registered a desired advertisement location near the driving location based on the position information from the positioning means 22 of the vehicle-mounted device 20.
Advertisement transmission means 36 transmits the advertisement video specified by advertisement selection means 35 to in-vehicle device 20 via communication means 31.

The storage means 37 can be a hard disk drive or a flash memory. In addition to the OS, application software, and various settings, the storage means 37 stores advertiser information, advertising videos, an advertising cost calculation database, a vehicle database, a face recognition database, and statistical information.

Advertiser information includes advertiser name information indicating the advertiser, desired advertising location indicating the advertiser's desired location, passenger attribute information indicating the attributes of the passengers the advertiser wants to see the advertisement, etc. It will be done.
The advertising video is an image for advertising the advertiser, and can be not only a moving image but also a still image.

In the advertising cost calculation database, a first coefficient corresponding to the area population density by time zone is set. The area population density by time zone is the population by time zone in each area. Each area can be, for example, a 1 km mesh, a 500 m mesh, a 100 m mesh, or a 50 m mesh. Further, the advertising cost calculation database stores a second coefficient depending on the stay time, a third coefficient depending on the traveling speed, and a fourth coefficient depending on the traffic volume.

The vehicle database is a database of feature points of a vehicle that is associated with the attributes of the passenger in order to identify the vehicle's attributes from images.
A facial recognition database is a database of feature points such as facial outline, arrangement of facial parts, hair characteristics, clothing characteristics, etc., in order to estimate the attributes of vehicle occupants from images.

[Description of operation and usage status of advertisement display device 10]
The operation and usage state of the advertisement display device 10 according to Embodiment 1 of the present invention configured as described above will be explained based on the drawings.
(Explanation of calculation of advertising cost)
For example, as shown in FIG. 5, assume that the automobile C11 travels from point A to point B.
While the vehicle-mounted device 20 is moving from point A to point B, the positioning means 22 transmits position information and time information to the control device 30 via the communication means 21.

In the control device 30, the advertising cost calculation means 32 calculates the advertising cost for each advertising area from the position information and time information periodically transmitted from the in-vehicle device 20, and adds up the advertising costs of the moved advertising areas. The periodic period can be, for example, every 30 seconds, every 1 minute, or every 3 minutes.

First, the advertising cost calculation means 32 reads out a first coefficient corresponding to the area population density by time zone. The area population density by time zone is the population density by driving area for each time zone. Advertising cost calculating means 32 determines the driving area from the position information and the driving time zone from the time information. Next, the advertising cost calculation means 32 refers to the advertising cost calculation database in the storage means 37 based on the driving area and the driving time period, and reads out a first coefficient corresponding to the area population density by time period. This first coefficient becomes a higher value as the population of the driving area (per mesh) increases.

Next, the advertising cost calculation means 32 reads out a second coefficient corresponding to the staying time in the driving area determined from the position information. The stay time is the time until the location information changes and the driving area changes. The second coefficient can be determined based on the residence time for each minute. For example, the value may be high when the stay time is from 1 minute to 3 minutes, and the value may be low when the stay time exceeds 3 minutes or 4 minutes or more.
This is because if the dwell time is short, more people will see the ad, but if the dwell time is too long, the chances of the ad being seen by many people will decrease.

Next, the advertising cost calculation means 32 reads out a third coefficient corresponding to the traveling speed. The traveling speed can be calculated by dividing the change in position information by the change in time information.
Depending on the driving speed, whether or not an advertisement is easily noticed varies. The faster the vehicle is traveling, the harder it is for advertisements to catch the eye. On the other hand, if the vehicle is traveling slowly, advertisements are more likely to catch the eye. Therefore, the third coefficient is a coefficient whose value increases as the traveling speed decreases.

Next, the advertising cost calculation means 32 reads out the fourth coefficient according to the traffic volume. The traffic volume can be obtained, for example, from the cross-sectional traffic volume of cross-sectional traffic volume information provided by the Japan Road Traffic Information Center. Based on the location information, the advertising cost calculation means 32 refers to the cross-sectional traffic volume information to obtain the cross-sectional traffic volume at the location indicated by the location information, thereby reading out a fourth coefficient corresponding to the traffic volume. This fourth coefficient becomes a higher value as the traffic volume increases.

The advertising cost calculation means 32 then calculates a first coefficient corresponding to the area population density by time zone, a second coefficient corresponding to the length of stay, a third coefficient corresponding to the traveling speed, and a third coefficient corresponding to the traffic volume. The advertising cost for each driving area is calculated by multiplying the basic fee by 4 coefficients. The total advertising cost is then calculated by adding up the advertising costs for each driving area.

The amount of car traffic and pedestrians differ when driving in a downtown area and when driving in the suburbs, and the amount of traffic and pedestrians also differ during the driving time. Additionally, if the vehicle is traveling at a slow speed, the advertisement will easily catch the eye, if the dwell time is short, the advertisement can be effectively advertised, and if the traffic volume is heavy, the advertisement will easily catch the eye of many people. Therefore, by calculating the advertising cost based on the driving area, driving time zone, residence time, driving speed, and traffic volume, the advertising effect can be accurately reflected in the advertising cost.

In the first embodiment, the advertising cost calculation database has a first coefficient corresponding to the area population density by time zone.
However, since the information about the area population density by time zone is a huge amount of information called big data, the area population density by time zone is not only stored in the storage means 37 but also stored in an external server. By making an inquiry to this external server using time information and location information, the external server returns the population of the mesh, so the first coefficient may be assigned according to this population.
Furthermore, since cross-sectional traffic information is a huge amount of information called big data, it may be stored in an external server instead of being stored in the storage means 37.

For example, assume that the advertisement AD pasted on the side of the car C11 is provided by the advertiser N1. It is effective if the advertisement AD from the advertiser N1 introduces a store located near the road on which the car C11 is traveling. Therefore, the desired advertising location P1 shown in FIG. 5 is registered as the desired advertising location in the advertiser information of the advertiser N1.

Therefore, first, the advertiser search means 33 stores in the storage means 37 whether or not there is an advertiser who has registered a desired advertising location within a circle with a first radius centered on the position of the car C11 indicated by the position information. Search from advertiser information.
At this time, if the car C11 is traveling at point C, the desired advertising place P1 is included in a circle S1 (first area) with a predetermined radius (first radius) centered on the car C11. This can be determined from the position information from C11.
Therefore, if the desired advertising location P1 is included within the circle defined by the first radius, the advertising cost calculation means 32 can further increase the advertising cost by multiplying by the fifth coefficient.

In this way, when the vehicle travels near the desired advertising location, the advertisement AD of the advertiser that has registered the desired advertising location can be shown to those around the vehicle, so it can be determined that the advertising effect is high. Therefore, it can be said that the advertisement has improved cost effectiveness, so even if the advertising cost is increased, the advertisement can be satisfactory.

Here, the first area may be the advertiser's commercial area. For example, if the advertiser is a convenience store, the distance between the advertiser and other stores is often several hundred meters. Therefore, the radius of the predetermined area can be several hundred meters. Furthermore, if the advertiser is a shopping mall, the commercial area may be set to several tens of kilometers. In that case, the radius of the predetermined area can be several tens of kilometers.

In the first embodiment, the first area is a circle S1 with a first radius centered on the automobile C11, but the area can be of any shape, such as a polygon or an irregular shape.

The predetermined radius can be, for example, 100 m in a downtown area (first range) where there are many advertising targets who observe advertisements. Further, the predetermined radius can be set to 500 m, which is wider than the first range, in the case of a suburb (second range) where there are fewer advertising targets than the first range. In the suburbs, there are fewer traffic lights and fewer cars, making it easy to travel by car. Therefore, if the advertising video includes an appeal about the location of the store, even if the second range is wider than the first range according to the location information, the advertising video can induce a visit to the store.

For example, when the advertisement AD is by advertiser N4 and the car C11 is traveling at point D, the desired advertisement location P2 is not included within the circle S1 defined by the first radius. Therefore, the advertiser search means 33 expands the search area to a circle S2 with a second radius (second area) longer than the first radius. By doing so, it is possible to discover the advertiser N4 who has registered the desired advertisement location P2.
In that case, the advertising cost calculation means 32 can multiply by a sixth coefficient that is a smaller value than the fifth coefficient.
In this way, even if the amount is increased, by increasing the amount smaller than the amount for the circular S1 (first area) based on the first radius, the advertising expense can be made in consideration of cost effectiveness.

(Advertising to rear cars)
Next, advertising to a car running behind the car C11 (rear car) will be explained based on the drawings.
As shown in FIG. 6(A), when the vehicle C11 is traveling at a speed of, for example, 30 km/h to 60 km/h, the vehicle traveling behind must maintain a predetermined inter-vehicle distance to the extent that a rear-end collision can be avoided. Drive with L1 open. At this time, the signal from the proximity sensor 42 does not reach the rear vehicle C12, so the detection means 23 (see FIG. 2) cannot detect the rear vehicle C12.

However, as shown in FIG. 6(B), when the vehicle C11 decelerates or stops due to an intersection, a railroad crossing, the deceleration of a vehicle in front, a traffic jam, etc., the vehicle C12 behind also approaches the vehicle C11 while gradually decelerating.
Then, the detection means 23 shown in FIG. 3 detects, based on the signal from the proximity sensor 42, that the vehicle is within the following distance L2 from the rear vehicle C12, as shown in FIG. 6(B). For example, the inter-vehicle distance L2 can be 8 m. The detection means 23 transmits to the control device 30 that the rear vehicle C12 has been detected.

In the control device 30 shown in FIG. 4, the advertisement selection means 35 specifies an advertisement video of an advertiser. The advertiser can be designated as a predetermined advertiser or can be selected in order.
Then, the advertisement transmission means 36 reads out the advertisement video of the advertiser specified by the advertisement selection means 35 from the storage means 37 and transmits it to the vehicle-mounted device 20.
In the vehicle-mounted device 20 shown in FIG. 3, the advertisement output means 25 outputs an advertisement video signal to the projector 41a. Then, the projector 41a projects the advertising video onto the screen 41b.

In this way, since the detection means 23 detects that the rear vehicle C12 shown in FIG. 6(B) is within the predetermined inter-vehicle distance L2 based on the signal from the proximity sensor 42, Advertisers can expect to get more bang for their buck by being able to show their ads. Therefore, the advertisement display device 10 can improve cost effectiveness.

In this case, the advertising cost calculation means 32 calculates the advertising cost by counting the number of times the advertising video designated by the advertising selection means 35 is displayed, thereby determining the advertising cost according to the advertising frequency. , the effects commensurate with the cost can be expected.

Here, even if the vehicle C11 is traveling at a speed of 30 km/h to 60 km/h, the vehicle C12 may follow the vehicle C12 in a state where it approaches. Examples include aggressive driving and dangerous driving.
At this time, the advertisement selection means 35 determines the traveling speed by calculating the traveling distance per unit time from the time information and the position information. Instructs you to watch a video to remind you to drive carefully.
By doing so, the advertisement transmitting means 36 transmits a video warning against dangerous driving to the in-vehicle device 20, and the video is output from the in-vehicle device 20 to the projector 41a so that it can be projected on the screen 41b. It is possible to call attention to
Note that in the first embodiment, the traveling speed is calculated from the time information and position information from the positioning means 22, but the traveling speed may be input directly from the vehicle C11.

(Explanation of specifying advertising video based on location information)
Next, a description will be given of how the advertisement selection means 35 specifies an advertisement video based on position information.
Similar to when calculating the advertising cost, while the automobile C11 shown in FIG. The presence or absence of an advertiser who has registered a desired advertising location within the circle (first area) is searched from the advertiser information stored in the storage means 37.

If the desired advertisement location is included within the circle defined by the first radius, the advertisement transmitting means 36 is instructed to transmit the advertisement video of this advertiser. The advertisement transmission means 36 reads out the advertisement video specified by the advertisement selection means 35 from the storage means 37 and transmits it to the vehicle-mounted device 20.

For example, if the car C11 is traveling at point C, the advertiser N1 of the desired advertisement location P1 included within the circle S1 is selected. Therefore, when the car C11 is traveling at the point C, the advertisement video provided by the advertiser N1 near the point C can be shown to the car behind, as shown in FIG. 6(C). If this advertising video introduces a store located near the road on which the car C11 is traveling, it can be an effective advertisement.
In addition, if an advertisement (advertisement video) is determined according to the driving tendency (tendency of the road traveled) of the user (passengers including the driver) driving the car C11, the circular S1 when the car C11 is traveling can be It is also possible to increase the number of advertisers included in desired advertising locations.

However, when the automobile C11 is traveling at point D, the desired advertisement location P2 is not included within the circle S1 of the first radius. Here too, the advertiser search means 33 expands the search area to a circle S2 (second area) with a second radius longer than the first radius. By doing so, it is possible to discover an advertiser N4 that is located nearby or that advertises in a nearby area, although it is a little far away. By doing so, the advertisement video by the advertiser N4 can be shown to the rear vehicle traveling behind the vehicle C11 at the point D.

(Explanation of selection of advertising video based on rear vehicle)
The control device 30 can select an advertisement video based not only on the current location of the vehicle C11 but also on the vehicle behind.
(Explanation of selection of advertising video based on car model)
First, a video (rear video) captured by the camera 43 (see FIG. 2(B)) of a vehicle running behind the advertising vehicle C11 (rear vehicle) is transmitted to the video transmitting means 24 of the in-vehicle device 20 (see FIG. 3). is transmitted to the control device 30.
In the control device 30, the determining means 34 identifies the attributes of the vehicle from the front image of the rear vehicle reflected in the rear image by referring to the vehicle database in the storage means 37.
For example, the determining means 34 identifies the car type, color, and name of the car as attributes of the car. The determining means 34 then estimates the attributes of the passenger from the attributes of the vehicle.

The advertisement selection means 35 searches the storage means 37 for passenger attribute information indicating the attributes of the passenger the advertiser wants to view the advertisement based on the passenger attributes estimated by the determination means 34. Then, the advertisement selection means 35 specifies the advertiser that has registered the matching passenger attribute information.
For example, if the car type is a sedan or one-box car, it is assumed to be a family group, and if the car type is a coupe, it is assumed to be a young group. Many of the types called station wagons are company cars, and trucks are also usually used by companies.
Therefore, the advertising videos provided by advertisers are selected to be aimed at families, young people, or businesses, so that they can be tailored to suit the age group and lifestyle of the passengers. You can select the advertisement video that was available.

Furthermore, the determining means 34 can estimate the attributes of the passenger based not only on the vehicle type but also on the vehicle type and color. For example, if the car type is a light car and the color is red, it can be assumed that the majority of drivers are women. Therefore, if the passenger attribute information indicates that the image is for women, the advertisement selection means 35 can select the advertisement video for women.

Additionally, advertising images can be determined based on the name of the car. Since the price of the car can be estimated from the name of the car, the income of the passenger (driver) can be estimated, so the advertiser can specify the income of the passenger he/she wants to see the advertisement in the passenger attribute information. By estimating the passenger's income from the name of the vehicle specified by the determining means 34 and searching the passenger attribute information by the advertisement selecting means 35, it is possible to instruct an advertisement video commensurate with the passenger's income. can.

The advertisement transmitting means 36 reads an advertisement video by the advertiser specified by the advertisement selecting means 35 from the storage means 37 and transmits it to the in-vehicle device 20.
By doing so, the in-vehicle device 20 can display, on the display device 41, an advertisement video of an advertiser suitable for the occupants of the rear automobile toward the occupants of the rear automobile.

(Explanation of selection of advertising video based on driver)
Further, the advertisement selection means 35 can also specify an advertisement video by directly estimating the attributes of the occupants of the rear vehicle.
First, the determining means 34 refers to the face recognition database in the storage means 37 and estimates the attributes of the passenger from the image of the rear vehicle reflected in the rear image. The attributes of the passengers include their gender, age group, whether they are office workers or not, and if there are two people sitting in both the driver's and front passenger seats, they may be young to middle-aged couples, elderly couples, families, etc. If a passenger, such as a lover, is also sitting in the back seat, it is assumed that the passenger is a family member or has a family structure.
The advertisement selection means 35 searches the storage means 37 for advertiser information based on the estimated passenger attributes, and specifies the advertiser whose passenger attribute information is registered.

Then, the advertisement transmitting means 36 reads an advertisement video by the advertiser specified by the advertisement selecting means 35 from the storage means 37 and transmits it to the vehicle-mounted device 20.
By doing so, the in-vehicle device 20 uses facial recognition to estimate the age group of the passenger in the rear vehicle, and displays an advertisement video of an advertiser suitable for the passenger on the display device 41 toward the rear vehicle. You can show it.

When displaying an advertising video based on location information, displaying an advertising video based on the car type of the car behind, or displaying an advertising video based on the passenger of the car behind, the advertising cost calculation means 32 , the advertising cost can be calculated by counting the number of times the advertising video designated by the advertising selection means 35 is displayed. As a result, advertising costs are determined based on the advertising video selected based on the positional relationship between the user and the advertiser, and advertising costs are determined based on the advertising video that is suitable for the occupants of the rear vehicle, so that the advertising cost is determined based on the advertising video selected based on the positional relationship between the user and the advertiser. You can expect good results.

The driving area in which the user drove the car, driving time period, stay time, and information identifying the advertising video displayed on the display device 41 are stored in the storage means 37 and provided as statistical information to the advertiser. be able to.

The first embodiment has been described above. In the first embodiment, the detection means 23 detects the approach of the rear vehicle based on the signal from the proximity sensor 42, but the detection means detects the approach of the rear vehicle based on the image from the camera 43. Good too.
Further, in the first embodiment, the display device 41 is composed of the projector 41a and the screen 41b, but if the advertising image can be viewed from the rear vehicle, the display device can be replaced with a display such as an LCD or an organic EL display on the roof. It may be mounted on the vehicle, provided on the rear window, or provided on the rear surface.
Further, in the first embodiment, the advertisement video is stored in the storage means 37 of the control device 30, but it may be stored in the storage means 26 of the in-vehicle device 20. In that case, if the advertiser specified by the advertisement selection means 35 is transmitted to the in-vehicle device 20, the advertisement output means 25 reads out the advertisement video of the corresponding advertiser from the storage means 26 and outputs it to the display device 41. I can do it.
Further, in the first embodiment, the advertisement display device 10 is divided into the in-vehicle device 20 and the control device 30, but the functions of the control device 30 may be included in the in-vehicle device 20.

“Embodiment 2”
An advertisement display device according to Embodiment 2 of the present invention will be explained based on the drawings.
The advertisement display device 11 shown in FIG. 7 displays an advertisement on a car C21 personally owned by a user, and uses the rental cost during the rental period, which is lent to an intermediary company through time sharing, as the advertising cost from the advertiser. It manages that the intermediary can make a profit by paying the user based on the intermediary.
Note that in FIGS. 7 and 8, components having the same configuration as those in FIGS. 1 to 4 are given the same reference numerals, and explanations thereof will be omitted.

The user has a terminal device T1. Further, the intermediary company has a terminal device T2. The terminal device T1 can be a mobile terminal device such as a smartphone or a tablet that runs viewing software, but if operated at home, it can be a desktop or notebook computer. Similarly, the terminal device T2 can be a desktop or notebook computer on which viewing software runs, or it can be a mobile terminal device.

The control device 30x shown in FIG. 8 includes a time management means 38 and a reward giving means 39. The time management means 38 manages the schedule of the usage state of the automobile C21 (see FIG. 7) owned by the user. The remuneration granting means 39 is for granting remuneration to the user according to the lending period of the loan to another user.

For example, when the control device 30x is accessed by the terminal device T1 shown in FIG. 7, a schedule screen is transmitted by the time management means 38 shown in FIG. 8 and displayed on the terminal device T1.
On the schedule screen P shown in FIG. 9, schedules for each hour are displayed. For example, when the user uses the car C21 (see FIG. 7), "scheduled use" is displayed. Furthermore, if the user has no plans to use the item, and there are no other plans to use the item, "Reservation Allowed" is displayed, indicating that the user allows the rental. Further, "Reserved" is displayed, indicating that the reservation is scheduled to be used by an intermediary company (another user) and the reservation has been completed.

The user plans to use the schedule screen P, and can set a period in which rental is prohibited and a period in which rental can be reserved.
The intermediary company operates the terminal device T2 to access the control device 30x, displays the schedule screen P on the terminal device T2, and makes a rental reservation.

The remuneration granting means 39 calculates the remuneration to the user by summing up the advertising expenses for this reserved period (rental period). This advertising cost can be calculated according to the calculation method in the first embodiment.
In this way, even if the user owns the personally owned car C21 (see FIG. 7), the user can earn rewards from other users, thereby increasing profits.

Since the present invention is applicable to displaying advertisements on automobiles, it is suitable for companies such as advertising agencies, car manufacturers, car sales, car leasing, and car rental.

10, 11 Advertisement display device 20 In-vehicle device 21 Communication means 22 Positioning means 23 Detection means 24 Video transmission means 25 Advertisement output means 26 Storage means 30, 30x Control device 31 Communication means 32 Advertising cost calculation means 33 Advertiser search means 34 Discrimination means 35 Advertisement selection means 36 Advertisement transmission means 37 Storage means 38 Time management means 39 Reward provision means 41 Display device 41a Projector 41b Screen 42 Proximity sensor 43 Camera R Relay station W Internet AD Advertisement C11, C21 Car C12 Rear car RW Rear window L1, L2 Inter-vehicle distance P1, P2 Desired advertising location N1, N4 Advertiser S1, S2 Circular T1, T2 Terminal device P Schedule screen

Claims (1)

positioning means for positioning the current location of the vehicle on which the advertisement is displayed based on a signal from a positioning satellite and outputting it as location information, and also outputting time information indicating the current time;
The vehicle comprises a driving area determined from the location information and time information from the positioning means, an advertising cost calculation means for calculating an advertising cost to be charged to an advertiser based on the driving time zone, and the length of time spent in the driving area. In advertising display devices,
a time management means for managing a schedule of the usage status of the car by a user who owns the car; and the advertising cost obtained from a rental period during which the car managed by the time management means is lent to another user. an advertisement display device , comprising: a reward granting means for granting a reward to the user as a reward .

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