JP2017049489A - Information processing device, information processing method and information processing program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To solve the problem that control for effectively presenting advertisement to information equipment other than a display device intended to use contents and a device included in a vehicle is potentially requested.SOLUTION: An information processing device or the like is provided which includes an information presenting part capable of presenting information to a crew of a vehicle, a crew mode discrimination part for discriminating a mode of the crew relative to the information presenting part, and an advertisement presentation control part which controls the information presenting part in such a manner that an advertisement is presented according to at least one of conditions about vehicle or a crew mode discriminated by the crew mode discrimination part.SELECTED DRAWING: Figure 2

Description

  The present invention relates to a technique for presenting an advertisement to an occupant in accordance with the occupant's aspect, vehicle operating conditions, and the like.

  In recent years, automatic driving technology has been developed. For example, automatic driving has a plurality of levels depending on the degree of intervention, and there has been a proposal to increase the level of automatic driving when an advertisement is presented to an occupant (Patent Document 1).

Japanese Patent Application No. 2010-002759

  However, in the future, when autonomous driving will be realized with sufficient reliability, and when it becomes normal to look away from the outside of the vehicle, mainly from the front, or from the instrument panel or display screen of the vehicle, the display screen provided in the autonomous driving vehicle Content is displayed on the screen, information is displayed on information devices other than those equipped on autonomous driving vehicles (for example, smartphones and tablet PCs carried by passengers), and the passengers are immersing attention in such content. The situation is also conceivable.

  In this case, there are various situations such as the state of automatic driving, conditions of the environment outside the vehicle, which display unit the occupant sees and operates, and the content of the content used by the occupant. For this reason, depending on the situation, it is necessary to control whether or not an advertisement should be output, which advertisement should be output, and in what timing and manner, but such techniques have been known so far. It wasn't.

  In order to solve the above problems, an information processing apparatus and the like are provided in the present invention. That is, an information presentation unit that can present information to a vehicle occupant, an occupant mode determination unit that determines a mode of the occupant with respect to the information presentation unit, and an occupant mode and vehicle determined by the occupant mode determination unit There is provided an information processing apparatus having an advertisement presentation control unit that controls an information presentation unit so as to present an advertisement in accordance with at least one of the conditions relating to.

  In addition, the above-described configuration includes a notification required information acquisition unit that acquires notification required information that is information to be notified to the occupant via the information presentation unit regarding the operation of the vehicle, and the advertisement presentation control unit displays the advertisement. Provided is an information processing apparatus having a subordinate advertisement presentation control means for controlling an information presenting unit so as to be subordinated to presentation of notification required information. In addition, it further includes a notification required information type acquisition unit that acquires the notification required information type that is the type of notification required information acquired by the notification required information acquisition unit, and the advertisement presentation control unit Provided is an information processing apparatus having a notification information-dependent advertisement presentation control unit that controls an information presentation unit to present an advertisement according to a notification information type.

  In addition, any one of the above configurations, the occupant mode determination unit has a presentation information type acquisition unit that acquires a presentation information type that is a type of presentation information that is information that the occupant is presented by the information presentation unit, The advertisement presentation control unit provides an information processing apparatus having a presentation information-dependent advertisement presentation control unit that controls the information presentation unit to present an advertisement according to the acquired presentation information type.

  In addition, any one of the above-described configurations, attribute information of users including passengers, vehicle state information indicating the state of the vehicle, vehicle accessory state information indicating the state of the accessory device of the vehicle, movement history information indicating the movement history of the vehicle An attribute information acquisition unit that acquires information such as attribute information that is one or more pieces of movement schedule information indicating the movement schedule of the vehicle, and the advertisement presentation control unit displays an advertisement according to the acquired attribute information. An information processing apparatus having attribute-dependent information-dependent advertisement presentation control means for controlling an information presentation unit to present is provided.

  In addition, the vehicle has a vehicle condition acquisition unit that has one of the above-described configurations and acquires a vehicle condition that is a condition related to the vehicle, and the advertisement presentation control unit has an information presentation unit that presents an advertisement according to the acquired vehicle condition. An information processing apparatus having vehicle condition-dependent advertisement presentation control means for controlling is provided.

  An information processing method in an information processing apparatus having an information presentation unit capable of presenting information to a vehicle occupant, wherein the occupant mode determination step determines the mode of the occupant with respect to the information presentation unit, and the occupant mode. There is provided an information processing method comprising: an advertisement presentation control step of controlling the information presentation unit so as to present an advertisement in accordance with at least one of a passenger aspect determined by a determination unit and a condition relating to a vehicle.

  A program for operating an information processing apparatus having an information presentation unit capable of presenting information to a vehicle occupant, wherein the occupant mode determination step determines a mode of the occupant with respect to the information presentation unit, and the occupant mode. There is provided a program for causing a computer to execute an advertisement presentation control step of controlling the information presentation unit so as to present an advertisement in accordance with at least one of a passenger aspect determined by a determination unit and a condition relating to a vehicle.

  ADVANTAGE OF THE INVENTION According to this invention, an advertisement can be shown in the aspect according to the passenger | crew of the various situations and aspects in which a passenger | crew is placed.

The conceptual diagram which shows an example of the vehicle interior aspect of the vehicle in which the information processing apparatus of this embodiment is employ | adopted and in which automatic driving | operation is possible FIG. 3 is a block diagram illustrating an example of functional blocks of the information processing apparatus according to the first embodiment. Conceptual diagram showing an example of notification required information The figure which shows an example of the aspect of a passenger | crew The figure which shows an example which controls each information presentation part according to the passenger | crew's aspect in the example of FIG. Schematic showing an example of the hardware configuration of the information processing apparatus according to the first embodiment. FIG. 3 is a flowchart illustrating an example of a processing flow of the information processing apparatus according to the first embodiment. FIG. 3 is a flowchart illustrating an example of a process flow for controlling advertisement presentation in the first embodiment. FIG. 3 is a block diagram illustrating an example of functional blocks of an information processing apparatus according to a second embodiment.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In addition, this invention should not be limited to these embodiments at all, and can be implemented in various modes without departing from the gist thereof.
<Embodiment 1>
<Overview>

  FIG. 1 is a conceptual diagram illustrating an example of an in-vehicle aspect of a vehicle capable of automatic driving in which the information processing apparatus of the present embodiment is employed. As shown in the figure, the occupant sitting in the front row is using the tablet PC at hand with his back in the traveling direction. And the passenger | crew who sits in a back row uses laptop PC. In addition, this vehicle is equipped with a display device for displaying information for driving, navigation information, and the like on the dashboard.

In such a situation, for example, even if an advertisement is presented via a display device provided in the dashboard, it is doubtful whether the advertisement can be properly delivered to an occupant turning his back. Therefore, in this device, an advertisement is presented to the occupant turning his back through the tablet terminal device used by the occupant. This makes it possible to accurately convey the advertisement to the occupant.
<Configuration>

  FIG. 2 is a block diagram illustrating an example of functional blocks of the information processing apparatus according to the present embodiment. Note that the functional blocks of the apparatus described below can be realized as a combination of hardware and software. Specifically, if a computer is used, a CPU (Central Processing Unit), a main memory, a system bus, or a secondary storage device (a storage medium such as a hard disk drive, a non-volatile memory, a CD or a DVD, and those media) To control the hardware components such as input devices used for information input, display devices, other external peripheral devices, interfaces for external peripheral devices, communication interfaces, and hardware. Driver programs, other application programs, user interface applications, and the like.

  Then, by CPU processing according to the program developed on the main memory, the data input from the input device or other interface and held in the memory or hard disk is processed and stored, An instruction for controlling the software is generated. Alternatively, the functional blocks of this apparatus may be realized by dedicated hardware. Further, the present apparatus is not limited to being configured by a single piece of hardware or software, and may be configured by a combination of a plurality of pieces of hardware or software, or may be configured including a server apparatus via a network.

  The present invention can be realized not only as an apparatus but also as a method. A part of the invention can be configured as software. Furthermore, a program used for causing a computer to execute such software and a recording medium on which the program is fixed are naturally included in the technical scope of the present invention (the same applies throughout this specification).

  As illustrated in FIG. 2, the information processing apparatus 0200 according to the present embodiment includes an information presentation unit 0201, a notification information acquisition unit 0202, an occupant aspect determination unit 0203, a presentation control unit 0204, and an advertisement presentation control unit 0205. And an advertisement information acquisition unit 0206. Note that the notification information acquisition unit 0202, the presentation control unit 0204, and the advertisement information acquisition unit 0206 are not essential components of the information processing apparatus of this embodiment.

  As mentioned above, this device assumes that notification information is required for a vehicle occupant capable of automatic driving, but the level of automatic driving (individual driving support, semi-automatic driving, semi-automatic driving, fully automatic It does not specify the level defined in stages such as driving), and it works effectively even in an automobile adopting ADAS (Advanced Driver Assistance System).

  Vehicles include not only private vehicles but also commercial vehicles, construction vehicles, etc., as well as four-wheeled vehicles (including multi-wheeled vehicles such as six-wheeled and eight-wheeled vehicles), as well as three-wheeled vehicles and two-wheeled vehicles (including standing and two-wheeled vehicles). It is also possible to include ships and airplanes.

  The information presentation unit 0201 can present information to the vehicle occupant. For example, a display showing information related to vehicle travel, such as vehicle speed and fuel, status of sound equipment and air conditioning equipment, touch screens for operating them, navigation devices, etc. are applicable. A display (for example, a display for a rear seat occupant) provided in the vehicle for displaying video content or the like is applicable.

  Moreover, information processing apparatuses, such as a smart phone and a tablet PC which the passenger brought into the vehicle, also correspond. In addition, presentation of information means showing some information appealing to a passenger | crew's vision, hearing, touch, etc. For example, information is shown by appealing to the sense of vision with an image or light, appealing to the sense of hearing with sound or the like, and appealing to the sense of touch with vibration or the like. Thus, there can be a plurality of information presenting units.

  The notification required information acquisition unit 0202 acquires notification required information that is information to be notified to the occupant via the information presenting unit regarding the operation of the vehicle. The notification information that needs to be notified includes information to be notified about the vehicle itself such as a decrease in the remaining amount of fuel, a decrease in tire air pressure, puncture, failure of various equipment (including the possibility of failure), and an unavoidable collision. In addition, there is information to be notified about the surrounding environment related to vehicle operations such as traffic closure and traffic regulation due to accidents and disasters, traffic jams, approach of emergency vehicles and obstacles, snowfall and road surface freezing. FIG. 3 is a conceptual diagram showing an example of the acquired notification required information. As shown in the figure, in addition to the contents of the notification required information, it may be acquired together with the type of information, acquisition date and the like. Further, the information acquisition destination, the presence / absence of a response from the occupant to the notification, the necessity of another notification, and the like may be acquired and held together.

  For example, if the information on the vehicle itself is information about the vehicle itself, it can be acquired by various detection means included in the vehicle, and if it is information about the surrounding environment, the VICS (road traffic information communication system, (Registered trademark) can be received, acquired using the Internet, or acquired by radar, LIDAR, GPS, camera, or the like.

  The occupant mode determination unit 0203 determines the mode of the occupant with respect to the information presentation unit. Various aspects of the passenger with respect to the information presentation unit can be defined. For example, as an aspect of the occupant with respect to the information presenting unit provided in the vehicle indicating the information for navigation and the vehicle, the positional relationship between the information presenting unit and the occupant, the posture of the occupant with respect to the information presenting unit, the information presenting unit is the occupant There are contents of information presented to. Further, the body temperature of the occupant, the presence / absence of a conversation with another occupant, the content of the conversation, whether or not you are eating, and the food and drink you are eating may be determined.

  Such an occupant aspect can be determined by the information presenting unit including a human sensor, a line-of-sight sensor, a face recognition sensor, or a camera. Moreover, the presence or absence of a nearby passenger can be determined from the presence or absence of an operation on the information presenting unit. Moreover, the position of the passenger | crew in a vehicle can be discriminate | determined by providing a pressure sensor in the seat of a vehicle, or image | photographing the inside of a vehicle with an infrared camera.

  In addition, as an aspect of the occupant with respect to the information presenting unit that the occupant brought into the vehicle such as a mobile terminal such as a smartphone or a tablet PC, whether the information presenting unit is operated by the occupant or what information the information presenting unit For example, it is presenting. Further, it may be determined in which region of the entire display the occupant's line of sight is directed.

  These occupant modes are determined by detecting the presence or absence of an occupant who has the information presenting unit at hand by providing the information presenting unit with a vibration sensor, a human sensor, etc. Music content playback, Internet usage, etc.). At the same time, the position of the occupant in the vehicle may be detected to determine where the occupant is using which information presentation unit in the vehicle.

  Information such as information detected by the information presenting unit and information indicating the operation status of the information presenting unit is acquired by an information processing apparatus (provided in the vehicle for various processes such as acquisition, holding, and display of various information of the vehicle itself) Hereinafter, it may be performed by a vehicle information processing apparatus. In addition, acquisition of various types of information from the information presentation unit is realized by establishing communication between the information presentation unit brought into the vehicle and the above-described in-vehicle information processing apparatus. Such communication is realized via short-range wireless communication, wireless LAN, the Internet, or the like.

  FIG. 4 is a diagram illustrating an example of the occupant mode determined by the occupant mode determination unit. In this example, a total of four information presentation units are set. “Position” indicates the position of the occupant 001, and is located on the right side of the front seat here. The “positional relationship” indicates the positional relationship and posture between each information presentation unit and the occupant 001. As shown, the occupant 001 is facing the back of what is near the display for driving. On the other hand, the mobile terminal is shown to be in the hand of the passenger. “Presentation content” indicates content presented by each information presentation unit. Driving information is presented on the driving display and a map is presented on the navigation display, but route guidance is not performed. In addition, the mobile terminal presents a game.

  As described above, the occupant mode determination unit can also specify which information presentation unit is used by the occupant among a plurality of information presentation units, and has an information presentation unit identification unit as a unit that performs such a function. It can be said that.

  The presentation control unit 0204 controls the information presenting unit to present notification information to the occupant according to the occupant mode determined by the occupant mode determination unit. FIG. 5 is a diagram illustrating an example of controlling each information presentation unit in accordance with the occupant mode in the example of FIG. 4. For example, it is controlled to display notifying information together with driving information on the driving display and to output a sound for alerting. In addition, the navigation display is controlled to display the notification required information instead of the map display. In addition, for the mobile terminal in the vicinity of the passenger, the caution information is displayed instead of the game screen, and the mobile terminal is controlled to vibrate while outputting sound for alerting. On the other hand, control for displaying notification required information on the tablet PC is not performed.

  In this way, the information presenting unit that is in the vicinity of the occupant and can guess that the occupant is paying attention is controlled so as to present the notice information to the occupant with priority over others. Then, control is performed so that the caution information is also presented to the driving display and the navigation display that can be presumed to perform an operation for responding to the presented caution information. In addition, it can be presumed that the occupant's attention has not been directed to the tablet terminal, and the presence of information presentation units presenting notification information in a distributed manner can confuse the occupant and respond appropriately. Since it may be a hindrance, it is controlled not to be presented. Note that, as described above, the presentation control includes not presenting.

  In addition, after presenting the notification required information, a button for requesting the occupant to confirm the presented information may be displayed, or a process for accepting a voice response may be performed. Further, it may be controlled so that the notification required information is continuously presented until an occupant performs a confirmation operation, a response, an operation in response to the notified information, or the like.

  As described above, the notification control unit can control the information presenting unit identified as being used by the occupant to present the notification required information, and has the specific presentation control unit as a unit that performs such a function. It can be said that.

  As described above, the aspect of the information presentation unit of the occupant is determined, and the information presentation unit is controlled so as to present the notification required information to the occupant according to the determined mode, so that the information to be notified is accurately notified. be able to.

  The advertisement presentation control unit 0205 controls the information presentation unit to present an advertisement in accordance with at least one of the occupant mode determined by the occupant mode determination unit or the conditions regarding the vehicle. It is considered that the advertisement is presented to the occupant more effectively by performing according to the occupant's aspect, the traveling state of the vehicle, the surrounding environment, and the like. The control by the advertisement presentation control includes not presenting an advertisement. In addition, the advertisement is for advertising a product or service mainly for the purpose of profit and clearly showing the advertiser.

  The form of the occupant is as described in the occupant form determination unit. “Vehicle conditions” correspond to various conditions such as conditions related to the vehicle itself, conditions such as surroundings and environments surrounding the vehicle, and types of information presented by the information presentation unit in the vehicle. For example, vehicle expiry date, vehicle shape, fuel level, automatic driving level, weather, climate, running speed, air conditioner operating status, window and sunroof opening / closing status, number of passengers, current location, general road or highway Or surrounding traffic volume, inter-vehicle distance and speed difference with the surrounding vehicles, presence or absence of parked vehicles on the roadside, modes of automatic driving of surrounding vehicles (for example, platooning or the number of vehicles in the platoon), presence of accompanying vehicles And other conditions such as positional relationship, destination, and travel history.

  These conditions are held in an information processing device and a navigation device provided in the vehicle, acquired by various sensors provided in the vehicle, input by an occupant's operation, acquired through broadcasting or the Internet, GPS, It can be acquired and held by acquiring. In addition, as a structure which acquires the conditions regarding a vehicle, it is good also as what has the vehicle condition acquisition part in the information processing apparatus of this embodiment. In addition, the advertisement presentation control unit may include a vehicle condition-dependent advertising unit that controls the information presentation unit so as to present an advertisement according to the vehicle condition acquired by the vehicle condition acquisition unit.

  As an aspect in the case where the information processing apparatus has a vehicle condition acquisition unit and the advertisement presentation control unit has a vehicle condition-dependent advertisement presentation control unit, for example, when acquiring that the vehicle has crossed a prefectural border as a vehicle condition, The information presentation unit is controlled so as to present advertisements of special products of the prefecture that entered. As another example of control, when it is acquired that the vehicle condition is traveling on a narrow road or a road with many passers-by, the information presenting unit is controlled not to present an advertisement. Moreover, when ADAS is working effectively due to traffic jams, the information presentation unit is controlled so as to issue an advertisement.

  Further, as a mode of control by the advertisement presentation control unit, there is a mode in which the occupant mode determination unit has a presentation information type acquisition unit and the advertisement presentation control unit has a presentation information-dependent advertisement presentation control unit. The presentation information type acquisition unit acquires a presentation information type that is a type of presentation information that is information on which an occupant is presented by the information presentation unit. There are various types of presentation information, such as information for driving a vehicle, route guidance, television broadcasting, moving image content recorded on a medium, use of the Internet, game, and execution of various applications. Further, a more detailed type such as a broadcast program, contents of moving image content, a site being used, and the like may be acquired as a presentation information type.

  The presentation information dependent advertisement presentation control unit controls the information presentation unit to present the advertisement according to the acquired presentation information type. For example, the driving display is controlled so as to present an advertisement of an automobile supply store to an occupant who is viewing cumulative data of fuel consumption displayed on the driving display. In addition, the navigation device is controlled so that advertisements of restaurants are presented to passengers searching for nearby restaurants using the navigation device. In addition, the tablet terminal is controlled so that a travel advertisement is presented to a passenger who is browsing the information on the sightseeing spot on the tablet terminal. In addition, you may include transmitting a coupon ticket, an access figure, etc. to those terminals as presentation of an advertisement with respect to a portable terminal or a tablet terminal. In addition, when the vehicle is equipped with a printing device, it may include a command for printing a coupon or an access diagram.

  In addition, the advertisement presentation control unit may control the information presentation unit so that the advertisement presentation mode is in accordance with the occupant mode and the vehicle-related conditions. For example, control is performed so that an advertisement is presented only by voice output to an occupant facing the driving display. Also, during autopilot driving in a traffic jam, control is performed so that video advertisements containing sound are presented for a relatively long time, and when driving on winding mountain roads, the sound output of the product name is aligned with the still image. Control to present a simple advertisement.

  The advertisement presentation control unit may specify an information presentation unit that presents the advertisement according to the content of the advertisement, and may control the identified information presentation unit to present the advertisement. For example, when presenting an advertisement for an automobile parts store or an advertisement for a gas station, only the information presenting unit where the driving information is presented is controlled to present these advertisements. When presenting advertisements for nearby tourist facilities, each information presenting unit is controlled so that all information presenting units used by passengers in the vehicle present the advertisements.

  The advertisement presentation control unit may include a subordinate advertisement control unit that controls the information presentation unit so that the advertisement presentation is subordinated to the presentation of the notification-necessary information. This is because the notification required information has a higher priority to be presented to the occupant than the advertisement. The control by this means, for example, controls the information presenting unit so as not to present the advertisement when the notification required information is presented. Further, it may be controlled such that an advertisement is presented after notification information is presented and a predetermined time elapses or after a response operation for the notified information is performed by a passenger. In addition, when presenting advertisements, if the required information acquisition unit acquires required notification information, the information is presented to stop presenting advertisements by video and display advertisements only in characters at the corner of the display screen. The unit may be controlled.

  In addition, the information processing apparatus according to the present embodiment includes a notification required information type acquisition unit that acquires a notification required information type that is a type of notification required information acquired by the notification required information acquisition unit, and the advertisement presentation control unit acquires It is good also as what has a notification information required advertisement presentation control means which controls an information presentation part so that an advertisement may be shown according to the required notification information classification.

  The notification information type may be a rough type such as the surrounding environment or vehicle shown in FIG. Also good. Further, when the notification required information type is attached to the notification required information acquired by the notification required information acquisition unit, the attached notification type can be acquired as the notification required information type. In addition, when a type is not attached, a table that associates the content of the information indicated by the notification required information with the corresponding type is stored, and the notification required information type acquisition unit refers to the table to notify The information type may be acquired.

  The advertisement presentation mode by the notification information type-dependent advertisement presentation control unit is, for example, presenting an automobile accident insurance advertisement when classified notification information classified as an accident is presented, or classified into the surrounding geography For example, when notification information is required, an advertisement of a local specialty store is presented.

  Moreover, you may control the timing of presentation of an advertisement according to a notification information classification required. For example, when required notification information classified as an accident or a failure is presented, the advertisement is controlled not to be presented immediately after the notification required information is presented, but to be presented after a short time has passed. This is because immediately after the notification information required for an accident or breakdown is presented, the passenger may not be able to afford to pay attention to the advertisement in order to deal with the situation.

  The advertisement information acquisition unit 0206 displays the advertisement information, which is information for presenting the advertisement, the determined occupant mode, vehicle conditions, presentation information type, notification information required, user attribute information including the occupant, vehicle state Vehicle status information indicating vehicle accessory device status information indicating vehicle status, vehicle history information indicating movement history of the vehicle, and movement schedule information indicating the vehicle movement schedule . In addition, attribute information of users including passengers, vehicle state information indicating the state of the vehicle, vehicle accessory device state information indicating the state of the accessory device of the vehicle, movement history information indicating the vehicle movement history, movement indicating the vehicle movement schedule The schedule information will be described in the second embodiment.

As described above, in the information processing apparatus of the present embodiment, the presentation of advertisements is controlled according to various conditions such as the occupant's aspect and the conditions regarding the vehicle. Then, the presented advertisement is also in accordance with various conditions such as the occupant's aspect and conditions regarding the vehicle. Therefore, advertisement information for presenting an advertisement is acquired according to any one or more of the various conditions described above. The advertisement information can be acquired via a communication line or public broadcasting.
<Hardware configuration>

  FIG. 6 is a schematic diagram illustrating an example of the configuration of the information processing apparatus when the functional components are realized as hardware. The operation of each hardware configuration related to the information processing apparatus will be described using this figure.

  As shown in this figure, the information processing apparatus includes a CPU 0601 for executing various arithmetic processes, a main memory 0602, a secondary storage device 0603, a communication interface 0604, various detection means 0605, and a display 0606. Speaker 0607 and the like. The secondary storage device stores detection data, various programs including a presentation control program, and the like. The CPU executes these various programs after developing them in the main memory. The hardware configurations described above are connected to each other by a data communication path such as a system bus, and perform transmission / reception and processing of information.

  First, the CPU executes a notification required information acquisition program, reads the stored detection data, acquires various information via the communication interface, and acquires the notification required information. Then, the occupant mode determination program is executed, and the stored detection data is read to determine the occupant mode. The detection data includes detection data acquired from devices such as the portable terminal 0608 and the PC device 0609 connected via the communication interface.

  Then, the presentation control program is executed to control the presentation of the notification required information by the display and the speaker. In addition, it transmits notification required information to the portable terminal 0608 and the PC device 0609 connected via the communication interface and controls the presentation of the notification required information by those devices.

Moreover, an advertisement information presentation program is executed, and advertisement information is acquired according to the determined aspect of the occupant. Then, an advertisement presentation control program is executed to control advertisement presentation via a display and a speaker or advertisement presentation by a portable terminal. Or a display etc. are controlled so that presentation of an advertisement is inferior to presentation of notification required information.
<Process flow>

  FIG. 7 is a flowchart illustrating an example of a processing flow in the information processing apparatus of the present embodiment. The steps shown below may be steps executed by each hardware configuration of the computer as described above, or may be processing steps that constitute a program for controlling the computer recorded on a medium. I do not care.

  As shown in the drawing, first, notification information that is information that should be notified to the occupant via the information presentation unit regarding the operation of the vehicle is acquired (notification information acquisition step: S0701). And the aspect with respect to a passenger | crew's front information presentation part is discriminate | determined (occupant aspect discrimination | determination step: S0702). Then, the information presenting unit is controlled so as to present notice information to the occupant in accordance with the occupant mode determined in the occupant mode determination step (presentation control step: S0703).

FIG. 8 is a flowchart showing an example of the flow of processing for controlling the presentation of advertisements in the present embodiment. As shown in the figure, first, the mode of the occupant's previous information presenting unit is determined (passenger mode determination step: S0801). Then, the information presentation unit is controlled so as to present an advertisement according to at least one of the occupant aspect or the vehicle condition determined in the occupant aspect determination step (advertisement presentation control step: S0802). In addition, it is good also as a thing including the step which acquires advertisement information according to the aspect | mode of the determined passenger | crew.
<Effect>

By using the information processing apparatus according to the present embodiment to present advertisements according to various conditions inside and outside the vehicle and the occupant's aspect, it is possible to increase the advertising appeal effect to the occupant.
<Embodiment 2>
<Overview>

The information processing apparatus according to the present embodiment is based on the first embodiment, and is characterized by presenting an advertisement according to attribute information of a user including a passenger.
<Configuration>

  FIG. 9 is a block diagram illustrating an example of functional blocks of the information processing apparatus according to the present embodiment. As shown in FIG. 9, the information processing apparatus 0900 in the present embodiment includes an information presentation unit 0901, an occupant aspect determination unit 0902, an advertisement presentation control unit 0903, and attribute information acquisition means 0904, and an advertisement presentation control unit 0903 has attribute etc. information dependent advertisement presentation control means 0905. In addition, illustration and description are abbreviate | omitted about a notification required information acquisition part, a presentation control part, and an advertisement information acquisition part. In addition, the information presentation unit 0901 and the occupant aspect determination unit 0902 are the same as those in the first embodiment, and thus description thereof is omitted.

  The attribute information acquisition means 0904 includes attribute information of users including passengers, vehicle state information indicating the state of the vehicle, vehicle accessory device state information indicating the state of the accessory device of the vehicle, movement history information indicating the vehicle movement history, vehicle The attribute information, which is any one or more pieces of the movement schedule information indicating the movement schedule, is acquired.

  The user refers to all persons who can use the information processing apparatus regardless of whether the user is actually in the vehicle. The attribute information of the user including the occupant is various information related to the user such as sex, age, occupation, hobby, membership registration number in the case of any member. Acquisition of user attribute information is performed by an input operation or the like by the user.

  The vehicle state information and the vehicle accessory device state information are acquired via a detection unit provided in the vehicle or the accessory device, or are acquired by the user inputting the information. Further, the movement history information and the movement schedule information are acquired from a navigation device provided in the vehicle or acquired by a user input. The attribute information may be vehicle inspection information such as vehicle inspection expiry date and inspection and maintenance details, insurance information such as voluntary insurance expiry date and contract details, and other information directly or indirectly related to vehicle operation. .

  The attribute information dependent advertisement presentation control unit 0905 controls the information presentation unit to present an advertisement according to the acquired attribute information. For example, when a user includes a child, control is performed so as to present an advertisement such as an amusement park. Also, the attribute-dependent information-dependent advertisement presentation control unit 0905 displays on which screen of the plurality of information presentation units, and what expression content (expression format such as images and characters) according to the attribute information. Also controls the presentation. Moreover, it controls so that the advertisement relevant to a user's hobby is shown. In addition, when the user includes an elderly person, control is performed to present an advertisement by increasing the display of the output voice or text.

  In addition, when the user is a member who can enjoy various services such as a point service and a mileage service, control is performed so as to present an advertisement of a facility or the like that can enjoy those services. Or you may control to show advertisements, such as various service providers in which a user is not a member.

Further, control is performed so as to present an advertisement of an automobile dealer or an automobile maintenance factory according to the vehicle's initial registration date as vehicle status information, or in accordance with vehicle accessory device status information that the mounted tire is a summer tire. If it becomes, it will control to show the advertisement of the tire dealer. In addition, control is performed so as to present advertisements such as supermarkets and outdoor goods stores around the route to the destination according to the travel schedule information that the destination is a campsite.
<Effect>

  By presenting an advertisement according to information such as attributes, it is possible to perform an advertisement more relevant to the user or the vehicle in a timely manner.

0200 Information processing device 0201 Information presentation unit 0202 Notification required information acquisition unit 0203 Crew aspect determination unit 0204 Presentation control unit 0205 Advertisement presentation control unit 0206 Advertisement information acquisition unit

Claims (8)

An information presentation unit capable of presenting information to a vehicle occupant;
An occupant aspect determination unit that determines an aspect of the information presentation unit of the occupant;
An advertisement presentation control unit that controls the information presentation unit to present an advertisement in accordance with at least one of the passenger mode determined by the occupant mode determination unit and the vehicle-related conditions;
An information processing apparatus. It has a notification required information acquisition unit that acquires notification required information that is information to be notified to the occupant via the information presentation unit regarding the operation of the vehicle,
The information processing apparatus according to claim 1, wherein the advertisement presentation control unit includes a subordinate advertisement presentation control unit that controls the information presentation unit so that the advertisement presentation is subordinated to the presentation of the notification-necessary information. The occupant mode determination unit has a presentation information type acquisition unit that acquires a presentation information type that is a type of presentation information that is information that the occupant is presented by the information presentation unit,
The information processing apparatus according to claim 1, wherein the advertisement presentation control unit includes a presentation information-dependent advertisement presentation control unit that controls the information presentation unit to present an advertisement according to the acquired presentation information type. User attribute information including passengers, vehicle state information indicating the state of the vehicle, vehicle accessory device state information indicating the state of the accessory device of the vehicle, movement history information indicating the movement history of the vehicle, movement schedule information indicating the vehicle movement schedule An attribute information acquisition unit that acquires attribute information that is one or more of the information,
The information processing apparatus according to any one of claims 1 to 3, wherein the advertisement presentation control unit includes an attribute information dependent advertisement presentation control unit that controls the information presentation unit so as to present an advertisement according to the acquired attribute information. . A vehicle condition acquisition unit for acquiring a vehicle condition that is a condition related to the vehicle;
The information processing apparatus according to claim 1, wherein the advertisement presentation control unit includes a vehicle condition-dependent advertisement presentation control unit that controls the information presentation unit to present an advertisement according to the acquired vehicle condition. It further has a notification required information type acquisition unit that acquires a notification required information type that is a type of notification required information acquired by the notification required information acquisition unit,
The advertisement presentation control unit has a notification-necessary information-dependent advertisement presentation control unit that controls the information presentation unit to present an advertisement according to the acquired notification-necessary information type. Claim 3 dependent on claim 2 or claim 2 To 5. The information processing device according to any one of 5. An information processing method in an information processing apparatus having an information presentation unit capable of presenting information to an occupant of a vehicle,
An occupant aspect determination step for determining an aspect of the occupant with respect to the information presentation unit;
An advertisement presenting control step for controlling the information presenting unit to present an advertisement according to at least one of the condition of the passenger and the vehicle determined by the passenger mode determining unit;
An information processing method comprising: A program for operating an information processing apparatus having an information presentation unit capable of presenting information to a vehicle occupant,
An occupant aspect determination step for determining an aspect of the occupant with respect to the information presentation unit;
An advertisement presenting control step for controlling the information presenting unit to present an advertisement according to at least one of the condition of the passenger and the vehicle determined by the passenger mode determining unit;
A program that causes a computer to execute.

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