JP3992475B2 - User preference calculation device, program, recording medium, and content information providing system - Google Patents

Description

コンテンツ情報として他にも、コンテンツ保持者、コンテンツ作成者、コンテンツのジャンル、コンテンツの更新日、コンテンツの削除予定日、添付される画像のURL（Uniform Resouce Location）などが擧げられる。コンテンツ操作情報受信部１２は、ユーザがコンテンツに対して行った操作の種類であるユーザ操作情報をユーザ端末２からネットワーク３を介して受信する。ユーザ操作情報蓄積部１３は受信したユーザ操作情報を蓄積する。ユーザ操作情報解析部１４はユーザの蓄積されたユーザ操作情報を解析する。提供コンテンツ情報選択部１５は解析されたユーザ操作情報を元に、ユーザ端末２へ送信するコンテンツ情報を１つコンテンツ情報蓄積部１１から選択する。コンテンツ情報提供部１６は選択されたコンテンツ情報をユーザ端末２へ送信する。
【００１７】
ユーザ端末２はコンテンツ情報受信部２１とコンテンツ再生部２２と操作入力部２３と操作情報送信部２４で構成されている。
【００１８】
コンテンツ情報受信部２１はサーバ１へ接続した際にコンテンツ情報提供部１６から送信されたコンテンツ情報を受信する。コンテンツ再生部２２は受信したコンテンツ情報を利用してコンテンツを再生する。操作入力部２３は受信したコンテンツに対してユーザが操作を行うためのものである。操作情報送信部２４はユーザがコンテンツに対して行った操作の種類であるユーザ操作情報をサーバ１へ送信する。
【００１９】
なお、図１ではサーバ１とユーザ端末２はネットワーク３を介して接続されるが、サーバ１とユーザ端末２が直接接続されるものであってもよい。
【００２０】
次に、本実施形態の動作を説明する。
【００２１】
ユーザ端末２はコンテンツ再生を開始するためにサーバ１へ接続し、サーバ１がコンテンツ情報蓄積部１１から選択したコンテンツ情報（図４）を受信する。ユーザ端末２は受信したそのコンテンツ情報から、再生すべきコンテンツのURLや番組のチャンネル等、コンテンツの場所が記されたものを選択し、その情報に基づいてコンテンツの再生を行う。
【００２２】
コンテンツの再生が開始されると、ユーザ端末１は現コンテンツに対すするユーザからの操作を待つ。この場合、ユーザの操作とは、図３に示すように、オーディオ機器等で用いられている、スキップ・バック・反応無しの３つの操作である。スキップは現コンテンツから次のコンテンツへ移動、バックは現コンテンツの直前に再生されたコンテンツへ移動、反応無しは現コンテンツの再生中にユーザが何も操作を行わず、次のコンテンツへ移動した場合を指す。
【００２３】
現コンテンツの再生が終了するまでユーザが何も操作しなかった場合は、コンテンツの再生を終了し、新たなコンテンツ情報を得るためにサーバ１へ接続する。そのとき、サーバ１へ現操作は反応無しであったという情報を送信する。このとき送信される情報は、例えば図５のようになる。図５で、「コンテンツA」は現コンテンツ、「反応無し」は現操作をそれぞれ示す。現コンテンツに対して、ユーザがスキップもしくはバックの操作を返したとする。その場合は、ユーザ端末２は新たなコンテンツを得るためにサーバ１へ接続し、現コンテンツに対する現操作をサーバ１へ送信する。
【００２４】
サーバ１は、受信した現操作に基づいて、コンテンツ情報蓄積部１１から次のコンテンツを選択し、そのコンテンツ情報をユーザ端末２へ送信する。
【００２５】
この動作を繰り返すことで、サーバ１はユーザ端末２へ連続して複数のコンテンツを提供し、サーバ１はユーザの操作情報を逐一取得することとなり、サーバ１が複数のコンテンツを連続してユーザ端末２に提供できる。
【００２６】
次に、本実施形態で、サーバ１が取得したユーザ操作情報からどのようにしてユーザの嗜好度を算出するかについては図２のフローチャートを参照して説明する。
【００２７】
サーバ１のユーザ操作情報受信部１２はユーザ端末２からユーザ操作情報を受信する（ステップ１０１）。次に、ユーザ操作情報蓄積部１３は１つ前に受信したユーザ操作情報（前操作）と合わせて、コンテンツに対するユーザ操作情報（図６）を蓄積する（ステップ１０２）。「コンテンツB」というコンテンツの前のコンテンツが「コンテンツA」で、ユーザは「コンテンツA」に対して何も反応せず、そのまま「コンテンツB」へコンテンツの再生が移り、ユーザが「コンテンツB」に対してはスキップという反応を行った場合、ユーザの現操作がスキップで（図６）、前操作が反応無し（図５）となり、「コンテンツB」に対して蓄積されるユーザ操作情報は前操作：反応無し、現操作：スキップとなる。
【００２８】
次に、ユーザ操作情報解析部１４は以上のようにして蓄積されたユーザ操作情報を利用して、ユーザの嗜好度を算出する（ステップ１０３）。その計算方法を以下で示す。
【００２９】
表２のように、前操作と現操作の組合せによって、コンテンツに対するユーザ嗜好点を変化させる。
【００３０】
【表２】

これは、現操作が同じく「反応無し」であったとしても、前操作が「バック」であったか、「反応無し」であったかによって、ユーザの現コンテンツに対する興味の大きさが異なるからである。前操作が「バック」して現コンテンツを「反応無し」で視聴したときの方が、前操作が「反応無し」で現コンテンツを「反応無し」で視聴したときよりも、ユーザの現コンテンツに対する興味の割合は高いと考えられる。
【００３１】
前操作が「バック」で現操作も「バック」、または前操作が「スキップ」で現操作も「スキップ」という操作が行われたときは、その現コンテンツは、ある目的のコンテンツへ辿り着くまでの通過点と考えられる。これが何度も繰り返されるようであれば、その現コンテンツに対する興味の割合は低いと考えてよい。よって、前操作／現操作が「バック／バック」「スキップ／スキップ」となる回数をコンテンツ毎に数え、その回数が多いほどマイナス点が増えるようにする。具体的には、２回目以降、１回につき０.１点減算する。例えば「バック／バック」が３回行われたならば、「バック／バック」というパターンで引かれる１点に加えて、０.２点が引かれる計算となる。「バック／バック」が８回行われたならば、０.７点減算される。これは、「スキップ／スキップ」にも同様の方法で計算される。
【００３２】
また、前操作が「バック」で現操作が「反応無し」というパターンは、コンテンツに対する興味の割合が最も高いと考えられる。よって、「バック／反応無し」というパターンが同コンテンツに対して何回行われたかを数え、その回数にしたがって、加算される点数を変化させる。具体的には、２回目以降、１回につき０.１点加算する。「バック／反応無し」が３回行われたならば、「バック／反応無し」というパターンで足される２点に加えて、０.２点加算される。「バック／反応無し」が８回行われたならば０.７点加算される。
【００３３】
この計算方法に基づいて計算された、蓄積されたユーザ操作情報が表３のようであった場合の、それぞれのコンテンツに対する計算点は表４のようになる。ユーザのコンテンツに対する嗜好度は、この計算点を、そのコンテンツが視聴された回数で割ったものとなる。
【００３４】
【表３】

【００３５】
【表４】

例えば、「コンテンツD」というコンテンツをみてみると、「反応無し／反応無し」というパターンが１回、「バック／反応無し」というパターンが２回である。よって、表２のより「コンテンツD」に対する計算点は、｛（＋１）×１回｝＋｛（＋２）×２回｝＋０.１＝５.１となる。「コンテンツD」は３回視聴されているため、この５.１点を３で割り、ユーザの「足跡」に対する嗜好度は５.１÷３＝２.７となる。以上の計算式を図７に示す。
【００３６】
以上のようにして算出されたユーザ嗜好度を元に、ユーザに個別に適したコンテンツリストを作成したり、新しいコンテンツの紹介、広告情報を送信する際のマーケティング情報にすることなどが可能となる。
【００３７】
上記の方法で計算した嗜好度の高い順にユーザへコンテンツを提示する。表４を例に挙げると、ユーザに表示されるコンテンツの順は、コンテンツD・コンテンツC・コンテンツA・コンテンツE・コンテンツB・コンテンツFとなる。
【００３８】
また、このようにしてユーザへ提示するコンテンツの、計算された嗜好度が反映されるのは以下のような場合が考えられる。
【００３９】
サーバ側がユーザに表示画面の中に、嗜好度を利用してコンテンツを並べ替えたコンテンツへ飛ぶメニューを加え、ユーザがそのメニューを選択したときや、ユーザが端末の電源を一度切り、再びサーバへ接続した際が考えられる。
【００４０】
なお、サーバ１の記憶部（コンテンツ情報記憶部１１、ユーザ操作情報記憶部１３）は、ハードディスク装置や、光磁気ディスク装置、フラッシュメモリ等の不揮発性のメモリや、RAM（Random Access Memory）等のような揮発性のメモリ、あるいはこれらの組合せによる、コンピュータ読み取り、書き込み可能な記録媒体である。また、サーバ１の処理部（ユーザ操作情報受付部１２、ユーザ操作情報解析部１４、提供コンテンツ情報選択部１５、コンテンツ情報提供部１６）は専用のハードウェアにより実現されるもの以外に、その機能を実現するためのプログラムを、コンピュータ読み取り可能な記録媒体に記録して、この記録媒体に記録されたプログラムをコンピュータシステムに読み込ませ、実行するものであってもよい。コンピュータ読み取り可能な記録媒体とは、フロッピーディスク、光磁気ディスク、CD―ROM等の記録媒体、コンピュータシステムに内蔵されるハードディスク装置等の記憶装置を指す。さらに、コンピュータ読み取り可能な記録媒体は、インターネットを介してプログラムを送信する場合のように、短時間の間、動的にプログラムを保持するもの（伝送媒体もしくは伝送波）、その場合のサーバとなるコンピュータシステム内部の揮発性メモリのように、一定時間プログラムを保持しているものも含む。
【００４１】
【発明の効果】
以上説明したように、本発明によれば、連続してコンテンツが提供されるときにはオーディオ機器における基本的インターフェースのみで、また、現コンテンツに対する現操作のみでなく前操作を利用することにより、ユーザの嗜好度をより正確に算出することが可能である。
【図面の簡単な説明】
【図１】本発明の一実施形態のコンテンツ情報提供システムの構成図である。
【図２】サーバ１の動作を示すフローチャートである。
【図３】ユーザ操作の説明図である。
【図４】サーバ１からユーザ端末２へ送信されるコンテンツ情報の例を示す図である。
【図５】ユーザ端末２からサーバ１へ送信される現操作の例を示す図である。
【図６】ユーザ端末２からサーバ１へ送信される現操作の例を示す図である。
【図７】嗜好度の計算式を示す図である。
【符号の説明】
１ サーバ
２ ユーザ端末
３ ネットワーク
１１ コンテンツ情報蓄積部
１２ ユーザ操作情報受信部
１３ ユーザ操作情報蓄積部
１４ ユーザ操作情報解析部
１５ 提供コンテンツ情報選択部
１６ コンテンツ情報提供部
２１ コンテンツ情報受信部
２２ コンテンツ再生部
２３ 操作情報送信部
２４ 操作入力部
１０１〜１０４ ステップ[0001]
[Technical field to which the invention belongs]
The present invention relates to a method for calculating a user's preference from an operation performed for a user to select content.
[0002]
[Prior art]
Currently, a plurality of contents are provided side by side in a variety of media such as streaming contents flowing on the Internet, television broadcasting, BS / CS digital broadcasting, and radio broadcasting.
[0003]
Conventionally, the following techniques have been proposed as a technique for storing a user's reaction to these contents as an operation history and extracting the user's preferences therefrom.
[0004]
Japanese Patent Laid-Open No. 2001-86420 records content suitable for a user by using operation information such as viewing / recording / deleting / saving / leaving performed on the content by a user on a terminal receiving apparatus that receives the broadcast described above. Is performed automatically. Japanese Laid-Open Patent Publication No. 200001-169267 conducts marketing using information that the user has switched channels, and collects a response fee as consideration for providing the information.
[0005]
[Problems to be solved by the invention]
The above-described prior art stores only the operation performed by the user on the content currently selected by the user (hereinafter referred to as the current content) as an operation history, and what the current content is It is not taken into account whether it was selected based on circumstances.
[0006]
The above Japanese Patent Laid-Open No. 2001-86420 describes only the operation performed on the current content as the operation history, and Japanese Patent Laid-Open No. 2001-169267 records the information of the content that is the channel switching source and the switching destination content when the channel is switched. However, it only indicates what the switching source channel is, and does not record how the switching source channel is switched to the switching destination channel. Therefore, even if a plurality of contents are provided in succession and a result obtained by repeatedly reproducing a certain content is obtained, is the user reproducing the content for the purpose of viewing the certain content? Since it is not possible to determine whether the content is being played in the flow when the content is continuously viewed, it is not possible to extract more accurate user preference information.
[0007]
Also, a TV or a personal computer is assumed as a terminal, and audio that moves between contents by operations of skip (operation to move from the current content to the next content) and back (operation to return to the head of the previous content). Equipment etc. are not considered.
[0008]
An object of the present invention is to provide a content preference level calculation device that can extract accurate content preference information of a user.
[0009]
[Means for Solving the Problems]
According to the present invention, when a plurality of contents are being played back continuously , skipping, which is a forced movement to the next content as viewed from the playback order by the user operation, and playback by the user operation are performed when the playback content is switched. Accumulated movement to the previous content seen from the order and accumulation of user operation information including three types, no user operation and no reaction to move to the next content from the playback order, from the accumulated user operation information , the content switching operation and the content is started playback, and more so I set seen if the content switching operation to which the content is reproduced ends, obtains the number of occurrences of each combination, scores and the appearance given to each combination The user's preference for the content is calculated from the number of times .
[0010]
In particular, in operation when moved from immediately preceding content back, when the operation to the current content of skipped scores for calculating the preference of the user for the content currently being reproduced to 0, no reaction When there is no response / no response / no response / back and no response / skip, the user's content is calculated by adding a score for calculating the user's preference for the content, and by subtracting the score for other combinations. The preference degree for is calculated.
[0011]
When the same content is played back multiple times by the user, the operation performed by the user when moving from the content that was played back immediately before to the content that is currently played back is the user's back to the currently playing content. The user's operation when moving to the next content from the currently playing content is skipped when the operation is back or when the user has moved from the previous content to the currently playing content. When the is skipped, the number of times this combination operation has been performed on the currently playing content is calculated, and as the number increases, the score for calculating the user's preference for the content is deducted, The operation performed by the user when moving from the previous content to the currently playing content is the back, and the currently playing When operation of the user to the Ceiling is no reaction, by adding the scores for calculating the preference of the user for the content as the number increases, and calculates the preference degree for the content of the user.
[0012]
DETAILED DESCRIPTION OF THE INVENTION
Next, embodiments of the present invention will be described with reference to the drawings.
[0013]
Referring to FIG. 1, a content information providing system according to an embodiment of the present invention includes a server 1, a user terminal 2, and a network 3 that connects them to each other.
[0014]
The server 1 includes a content information storage unit 11, a user operation information reception unit 12, a user operation information storage unit 13, a user operation information analysis unit 14, a provided content information selection unit 15, and a content information provision unit 16.
[0015]
The content information storage unit 11 stores content information to be presented to the user. An example of content information is shown in Table 1.
[0016]
[Table 1]

In addition to the content information, a content holder, a content creator, a content genre, a content update date, a content deletion scheduled date, a URL (Uniform Resource Location) of an attached image, and the like can be given. The content operation information receiving unit 12 receives user operation information, which is the type of operation performed on the content by the user, from the user terminal 2 via the network 3. The user operation information storage unit 13 stores the received user operation information. The user operation information analysis unit 14 analyzes user operation information accumulated by the user. The provided content information selection unit 15 selects one piece of content information to be transmitted to the user terminal 2 from the content information storage unit 11 based on the analyzed user operation information. The content information providing unit 16 transmits the selected content information to the user terminal 2.
[0017]
The user terminal 2 includes a content information reception unit 21, a content reproduction unit 22, an operation input unit 23, and an operation information transmission unit 24.
[0018]
The content information receiving unit 21 receives the content information transmitted from the content information providing unit 16 when connected to the server 1. The content reproduction unit 22 reproduces content using the received content information. The operation input unit 23 is used by the user to operate the received content. The operation information transmission unit 24 transmits user operation information, which is the type of operation performed by the user to the content, to the server 1.
[0019]
In FIG. 1, the server 1 and the user terminal 2 are connected via the network 3, but the server 1 and the user terminal 2 may be directly connected.
[0020]
Next, the operation of this embodiment will be described.
[0021]
The user terminal 2 connects to the server 1 to start content reproduction, and receives the content information (FIG. 4) selected by the server 1 from the content information storage unit 11. From the received content information, the user terminal 2 selects the content location, such as the URL of the content to be reproduced and the channel of the program, and reproduces the content based on the information.
[0022]
When the reproduction of the content is started, the user terminal 1 waits for an operation from the user for the current content. In this case, as shown in FIG. 3, the user's operations are three operations that are used in an audio device or the like, skip, back, and no reaction. Skip moves to the next content from the current content, back moves to the content played immediately before the current content, no response moves to the next content without any user operation during playback of the current content Point to.
[0023]
If the user does not perform any operation until the reproduction of the current content is completed, the reproduction of the content is terminated, and the server 1 is connected to obtain new content information. At that time, information indicating that the current operation is unresponsive is transmitted to the server 1. The information transmitted at this time is, for example, as shown in FIG. In FIG. 5, “content A” indicates the current content, and “no response” indicates the current operation. Assume that the user returns a skip or back operation for the current content. In this case, the user terminal 2 connects to the server 1 to obtain new content, and transmits the current operation for the current content to the server 1.
[0024]
The server 1 selects the next content from the content information storage unit 11 based on the received current operation, and transmits the content information to the user terminal 2.
[0025]
By repeating this operation, the server 1 provides a plurality of contents continuously to the user terminal 2, the server 1 obtains user operation information one by one, and the server 1 continuously obtains a plurality of contents. 2 can be provided.
[0026]
Next, how the user preference level is calculated from the user operation information acquired by the server 1 in this embodiment will be described with reference to the flowchart of FIG.
[0027]
The user operation information receiving unit 12 of the server 1 receives user operation information from the user terminal 2 (step 101). Next, the user operation information storage unit 13 stores the user operation information (FIG. 6) for the content together with the user operation information (previous operation) received immediately before (step 102). The content before “Content B” is “Content A”, the user does not react to “Content A”, the playback of the content moves directly to “Content B”, and the user moves to “Content B”. In response to the skip response, the current operation of the user is skipped (FIG. 6), the previous operation is no response (FIG. 5), and the user operation information accumulated for “content B” is the previous Operation: No response, Current operation: Skip.
[0028]
Next, the user operation information analysis unit 14 calculates the user's preference degree using the user operation information accumulated as described above (step 103). The calculation method is shown below.
[0029]
As shown in Table 2, the user preference point for the content is changed by a combination of the previous operation and the current operation.
[0030]
[Table 2]

This is because even if the current operation is also “no response”, the user's interest in the current content differs depending on whether the previous operation was “back” or “no response”. When the previous operation is “back” and the current content is viewed with “no response”, the user's current content is viewed rather than when the previous operation is “no response” and the current content is viewed with “no response”. The percentage of interest is considered high.
[0031]
If the previous operation is “Back” and the current operation is “Back”, or if the previous operation is “Skip” and the current operation is “Skip”, the current content will reach the target content. It is considered as a passing point. If this is repeated many times, the percentage of interest in the current content may be considered low. Therefore, the number of times the previous operation / current operation is “back / back” or “skip / skip” is counted for each content, and the negative point increases as the number of times increases. Specifically, after the second time, 0.1 point is subtracted each time. For example, if “back / back” is performed three times, 0.2 points will be subtracted in addition to one point drawn with the pattern “back / back”. If “back / back” is performed 8 times, 0.7 points are subtracted. This is calculated in the same way for “skip / skip”.
[0032]
In addition, the pattern in which the previous operation is “back” and the current operation is “no response” is considered to have the highest percentage of interest in the content. Therefore, the number of times the pattern of “back / no response” is performed on the same content is counted, and the number of points to be added is changed according to the number of times. Specifically, 0.1 points are added each time after the second time. If “back / no response” is performed three times, 0.2 points are added in addition to the two points added by the pattern of “back / no response”. If “back / no response” is performed 8 times, 0.7 points are added.
[0033]
Table 4 shows the calculation points for the respective contents when the accumulated user operation information calculated based on this calculation method is as shown in Table 3. The user's degree of preference for the content is obtained by dividing the calculation point by the number of times the content is viewed.
[0034]
[Table 3]

[0035]
[Table 4]

For example, looking at the content “content D”, the pattern “no response / no response” is once and the pattern “back / no response” is twice. Therefore, the calculation point for “content D” in Table 2 is {(+1) × 1 time} + {(+ 2) × 2 times} + 0.1 = 5.1. Since “content D” has been viewed three times, this 5.1 point is divided by 3, and the user's preference for “footprint” is 5.1 ÷ 3 = 2.7. The above calculation formula is shown in FIG.
[0036]
Based on the user preference calculated as described above, it is possible to create a content list suitable for each user, introduce new content, and use it as marketing information when sending advertising information. .
[0037]
Content is presented to the user in descending order of preference calculated by the above method. Taking Table 4 as an example, the order of content displayed to the user is content D, content C, content A, content E, content B, and content F.
[0038]
Moreover, the following cases can be considered that the calculated preference degree of the content presented to the user is reflected in this way.
[0039]
The server side adds to the user a menu that jumps to the content that has been sorted using the preference level, and when the user selects that menu, or when the user turns off the terminal once and returns to the server. Possible when connected.
[0040]
The storage unit (content information storage unit 11 and user operation information storage unit 13) of the server 1 is a non-volatile memory such as a hard disk device, a magneto-optical disk device or a flash memory, or a RAM (Random Access Memory). Such a volatile memory, or a combination thereof, is a computer-readable and writable recording medium. The processing units (user operation information receiving unit 12, user operation information analyzing unit 14, provided content information selecting unit 15, and content information providing unit 16) of the server 1 have functions other than those realized by dedicated hardware. A program for realizing the above may be recorded on a computer-readable recording medium, and the program recorded on the recording medium may be read into a computer system and executed. The computer-readable recording medium refers to a recording medium such as a floppy disk, a magneto-optical disk, a CD-ROM, or a storage device such as a hard disk device built in the computer system. Furthermore, a computer-readable recording medium is a server that dynamically holds a program (transmission medium or transmission wave) for a short period of time, as in the case of transmitting a program via the Internet, and a server in that case. Some of them hold programs for a certain period of time, such as volatile memory inside computer systems.
[0041]
【The invention's effect】
As described above, according to the present invention, when content is continuously provided, only the basic interface in the audio device is used, and not only the current operation on the current content but also the previous operation is used. It is possible to calculate the degree of preference more accurately.
[Brief description of the drawings]
FIG. 1 is a configuration diagram of a content information providing system according to an embodiment of the present invention.
FIG. 2 is a flowchart showing the operation of the server 1;
FIG. 3 is an explanatory diagram of a user operation.
FIG. 4 is a diagram illustrating an example of content information transmitted from the server 1 to the user terminal 2;
FIG. 5 is a diagram illustrating an example of a current operation transmitted from the user terminal 2 to the server 1;
6 is a diagram illustrating an example of a current operation transmitted from the user terminal 2 to the server 1. FIG.
FIG. 7 is a diagram illustrating a preference level calculation formula;
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 Server 2 User terminal 3 Network 11 Content information storage part 12 User operation information reception part 13 User operation information storage part 14 User operation information analysis part 15 Provided content information selection part 16 Content information provision part 21 Content information reception part 22 Content reproduction part 23 Operation Information Transmitting Unit 24 Operation Input Units 101-104 Steps

Claims (8)

When multiple contents are being played back continuously, skipping, which is a forced move to the next content as seen from the playback order by the user operation, and playback order by the user operation, as the operations when switching the playback content User operation information receiving means for receiving user operation information including three types of back, which is a forced movement to the immediately preceding content, and no reaction to move to the next content in the playback order without a user operation,
User operation information storage means for storing received user operation information;
From the accumulated user operation information, the number of appearances of each combination is obtained by a combination of a content switching operation that starts playback of the content and a content switching operation that ends playback of the content, and the score given for each combination And user operation information analysis means for calculating the user's preference for the content from the number of appearances;
A user preference level calculation device. No reaction No / reaction combinations of the operation, without back / reaction, when there is no skip / reaction, to increase the score, back / back, if the skip / skip, to reduce the score, according to claim 1 Equipment. Content information storage means for storing content information;
Provided content information selection means for selecting content information to be provided to the user from the content information stored in the content information storage means according to the preference calculated by the user preference calculation device according to claim 1 or 2. When,
Content information providing means for providing the selected content information to the user;
A content information providing apparatus. A user preference calculation program for causing a computer to function as each means constituting the user preference calculation device according to claim 1. A content information providing program for causing a computer to function as each means constituting the content information providing apparatus according to claim 3. The recording medium which recorded the user preference calculation program which makes a computer function as each means which comprises the user preference calculation apparatus of Claim 1 or 2. A recording medium on which a content information providing program for causing a computer to function as each means constituting the content information providing apparatus according to claim 3 is recorded. Content information receiving means for receiving content information;
Content reproduction means for reproducing the received content information;
An operation input means for the user to operate on the content when a plurality of content is being played back;
As operations when the playback content is switched, a skip that is a forced movement to the next content viewed from the playback order by the user operation, a back that is a forced movement to the previous content viewed from the playback order by the user operation, and a user operation are A user terminal including an operation information transmitting means for transmitting user operation information including three types without a reaction to move to the next content as viewed from the playback order,
User operation information receiving means for receiving user operation information transmitted from the user terminal;
User operation information storage means for storing received user operation information;
Content information storage means for storing content information;
From the accumulated user operation information, the number of appearances of each combination is obtained by a combination of a content switching operation that starts playback of the content and a content switching operation that ends playback of the content, and the score given for each combination And user operation information analysis means for calculating the user's preference for the content from the number of appearances;
Provided content information selecting means for storing content information to be provided to the user according to the calculated preference level from the content information stored in the content information storing means;
Content information providing means for transmitting the selected content information to the user terminal;
Content information providing system including

Images