JP2020113168A - Information processing device - Google Patents

Abstract

To allow for easily issuing an electronic coupon that is suitable for each user depending on the occasion.SOLUTION: A coupon entitlement detection unit 31 detects granting of entitlement to receive an electronic coupon to a user of a user terminal 2 by a medium configured to grant such entitlement. A context information acquisition unit 32 acquires context information of the user of the user terminal 2 having the entitlement. A coupon content setting unit 33 variably sets the content of the electronic coupon according to the context information. A coupon content transmission unit 34 transmits information including the content of the electronic coupon that has been set to the user terminal 2.SELECTED DRAWING: Figure 3

Description

The present invention relates to an information processing device.

Conventionally, not a coupon for a paper medium, but an electronic coupon (which will be appropriately referred to as an “electronic coupon” when it is necessary to distinguish it from a paper medium) is issued to a user's mobile terminal, and the user can purchase an electronic coupon at a store. There is a technique in which a discount or other service can be received from the store by presenting a coupon.
For example, Patent Document 1 has been proposed as a conventional technique related to issuance and management of such an electronic coupon.

JP, 2003-44768, A

However, in recent years, there has been a demand for a technique capable of easily issuing a suitable electronic coupon for each user depending on the occasion, but the conventional techniques including Patent Document 1 sufficiently meet such a demand. There is no situation.

The present invention has been made in view of such a situation, and an object thereof is to easily issue a suitable electronic coupon for each user depending on the occasion.

In order to achieve the above object, an information processing device of one embodiment of the present invention is
Detection means for detecting that the right has been generated by the user of the user terminal from a medium for generating the right to receive the electronic coupon,
Acquisition means for acquiring context information about the user of the user terminal having the right;
Setting means for variably setting the content of the electronic coupon according to the context information,
Equipped with.

According to the present invention, it is possible to easily issue a suitable electronic coupon for each user depending on the occasion.

It is a block diagram showing composition of an information processing system concerning one embodiment of the present invention. It is a block diagram which shows an example of the hardware constitutions of the server which concerns on one Embodiment of this invention among the information processing systems of FIG. It is a functional block diagram which shows an example of a functional structure of the server of FIG. It is a figure which shows an example of the electronic coupon issuing process performed by the server of FIG. It is a figure which shows an example of the structure of coupon content DB contained in the server of FIG. 3 in the example of FIG. It is a figure which shows an example of the structure of coupon information DB contained in the server of FIG. 3 in the example of FIG. 4 is a flowchart illustrating a flow of electronic coupon issuing processing executed by the server of FIG. 3. It is a figure which is an example of the electronic coupon issuing process performed by the server of FIG. 3, and shows an example different from FIG. FIG. 9 is a diagram showing an example of an electronic coupon issuing process executed by the server of FIG. 3, which is different from FIGS. 4 and 8.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a block diagram showing the configuration of an information processing system according to an embodiment of the present invention.
The information processing system of FIG. 1 includes a server 1, M (M is an arbitrary integer value of 1 or more) user terminals 2-1 to 2-M, and L (L is an arbitrary integer of 1 or more). Numerical value) store terminals 3-1 to 3-L are included.

The server 1, the user terminals 2-1 to 2-M, and the store terminals 3-1 to 3-L are connected to each other via a predetermined network N such as the Internet.
However, hereinafter, when it is not necessary to individually distinguish the user terminals 2-1 to 2-M, they are collectively referred to as "user terminal 2". Similarly, when it is not necessary to individually distinguish the store terminals 3-1 to 3-L, they are collectively referred to as "store terminal 3".

The information processing system of FIG. 1 is used as a service (hereinafter, referred to as “this service”) that assists a user who operates the user terminal 2 to issue an electronic coupon whose content is variable based on the context information of the user. Applicable.

In this specification and the like, the context information of a user refers to all internal states and external states of the user.

The internal state regarding the user is a state in which sensing regarding the user himself is possible. Specifically, for example, the height, weight, age, physical condition (body temperature, pulse, etc.), and emotion (emotion, emotion, etc.) of the user are examples of the internal state of the user.

The external state regarding the user is a state in which the environment around the user can be sensed. Specifically, for example, weather (including forecast), temperature, room temperature, temperature, position of spatial or temporal arrangement (position of temporal arrangement indicates, for example, current time), and The predetermined state or the like distributed in at least one of the surrounding spatial direction and time direction is an example of the external state of the user.

In this specification and the like, an electronic coupon is an electronic coupon that allows a presenter (here, a user) to receive a predetermined service (for example, product price discount) by being presented at a predetermined store. A coupon.
The right to receive the electronic coupon is issued to the user when the user performs a predetermined procedure through a predetermined medium.
The electronic coupon is issued by transmitting electronic data of a predetermined format to the user terminal 2 of a user who has the right to receive the electronic coupon.
The content of the service that can be received by presenting the electronic coupon (for example, if the service is a product price discount, the target product, discount rate, etc.) can be variably set based on the context information of the user.

The server 1 is managed by the provider of this service and executes the following series of processes.
That is, the server 1 detects that the right is generated by the user of the user terminal 2 from the medium that generates the right to receive the electronic coupon.
Here, the medium is not particularly limited, but in the present embodiment, a medium including a QR code (registered trademark) in which predetermined information for generating the right to receive the electronic coupon is encoded and embedded is adopted. I shall. In this case, the user can generate the right to receive the electronic coupon by reading the QR code (registered trademark) on the user terminal 2.
The server 1 acquires the context information about the user of the user terminal 2 who has the right.
The server 1 variably sets the content of the electronic coupon according to the context information.
The server 1 issues the electronic coupon with the set contents to the user terminal 2.
Hereinafter, such a series of processes will be referred to as “electronic coupon issuing process”.

As described above, the information processing system of FIG. 1 displays the content of the electronic coupon according to the content of the context information (for example, the external condition of the user such as weather and place, the internal condition of the user such as physical condition and mood of the user). It can be changed freely. For example, on a rainy day, the information processing system can issue an electronic coupon having a higher discount rate than a sunny day. As a result, the information processing system can easily provide various unprecedented services as this service using the electronic coupon.

FIG. 2 is a block diagram showing an example of the hardware configuration of the server 1 in the information processing system of FIG.

The server 1 includes a CPU (Central Processing Unit) 11, a ROM (Read Only Memory) 12, a RAM (Random Access Memory) 13, a bus 14, an input/output interface 15, an input unit 16, and an output unit 17. The storage unit 18, the communication unit 19, and the drive 20 are provided.

The CPU 11 executes various processes according to various programs recorded in the ROM 12 or various programs loaded from the storage unit 18 into the RAM 13.
The RAM 13 also stores data and the like necessary for the CPU 11 to execute various processes.

The CPU 11, ROM 12, and RAM 13 are connected to each other via a bus 14. An input/output interface 15 is also connected to the bus 14. An input unit 16, an output unit 17, a storage unit 18, a communication unit 19, and a drive 20 are connected to the input/output interface 15.

The input unit 16 is composed of various hardware and inputs various information.
The output unit 17 includes various liquid crystal displays and outputs various information.
The storage unit 18 includes a hard disk, a DRAM (Dynamic Random Access Memory), or the like, and stores various data.
The communication unit 19 controls communication with other devices (for example, the user terminal 2 and the store terminal 3 in FIG. 1) via the network N including the Internet.

The drive 20 is provided as needed. A removable medium 21 including a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is appropriately mounted on the drive 20. The program read from the removable medium 21 by the drive 20 is installed in the storage unit 18 as needed. Further, the removable medium 21 can also store various data stored in the storage unit 18 in the same manner as the storage unit 18.

FIG. 3 is a functional block diagram showing an example of the functional configuration of the server 1 of FIG. 2 that can realize the electronic coupon issuing process.
In the CPU 11 of the server 1, when the electronic coupon issuing process is executed, the coupon receipt right detection unit 31, the context information acquisition unit 32, the coupon content setting unit 33, and the coupon content transmission unit 34 function.
In addition, the storage unit 18 of the server 1 is provided with a coupon content DB 40 and a coupon information DB 41.

Hereinafter, the function of each functional block in FIG. 3 will be described in detail with reference to FIG. 4 as appropriate.
FIG. 4 is a diagram showing an example of a result of executing the electronic coupon issuing process by the server 1 of FIG.
Specifically, in FIG. 4, the content of the electronic coupon issued to the user Ua in the shop Sa is the area where the shop Sa, which is an example of the context information, is located (when the right to receive the issuance of the electronic coupon is generated by the user Ua. An example is shown that changes depending on the weather in the existing area).

Of the example shown in FIG. 4, a case where the user Ua visits the shop Sa when the weather is fine will be described.
In addition, the electronic coupon that can be used at the shop Sa is issued by a medium QRa containing a QR code (registered trademark) or the like.
More precisely, the medium QRa has coded and embedded therein predetermined information for generating the right to receive or use the electronic coupon (hereinafter referred to as “coupon receipt right”). Here, "coupon receipt right" is the right to receive the electronic coupon if the target electronic coupon has not been issued, and if the target electronic coupon has already been issued, the electronic coupon Is the right to use. Here, as described later, a person who has the right to receive coupons is registered and managed in the coupon information DB 41 described later as the owner of the electronic coupon.
Further, as described above, the user Ua can generate the coupon receipt right by himself/herself by reading the medium QRa using the user terminal 2-1. At this time, the user terminal 2-1 transmits the information including the fact that the coupon right to receive the coupon has been issued to the user Ua to the server 1 as the “notice SN to receive the coupon to receive the coupon”.

Upon receipt of the coupon receipt equality right notification SN, the coupon receipt equality right detecting unit 31 generates the coupon receipt equality right from the medium QRa for generating the coupon receipt equality right to the user Ua of the user terminal 2-1. Detect that.

Furthermore, in this example, the user terminal 2-1 acquires information of “clear” as context information when the medium QRa is read (when the coupon receipt right is generated).
Here, the “clear” context information is based on information such as the temperature, humidity, and brightness of the surrounding environment acquired via a sensing device (not shown) provided in the user terminal 2-1, for example. 1 may be generated, or may be acquired from another service such as a weather forecast via a predetermined network such as the Internet.
The user terminal 2-1 transmits the information of "clear" to the server 1 as the context information CIa1. Note that the user terminal 2-1 can transmit to the server 1 together with the context information CIa1, various incidental information, for example, information indicating a store for which a right to receive a coupon has been issued, which is the shop Sa in this embodiment.

The context information acquisition unit 32 acquires the context information CIa1 as context information about the user Ua of the user terminal 2-1 having the right to receive coupons.

The coupon content setting unit 33 variably sets the content of the electronic coupon according to the information “clear” acquired as the context information regarding the user Ua.

More precisely, for example, the coupon content setting unit 33 appropriately accesses the coupon content DB 40 and the coupon information DB 41 to variably set the content of the electronic coupon.
The coupon content DB 40 is a database that manages all types of electronic coupon content (hereinafter, referred to as “coupon content”) that is supported by this service for each coupon content. The coupon information DB 41 is a database that manages information of all electronic coupons issued with the support of this service for each electronic coupon.

That is, the coupon content setting unit 33, as one coupon content specified from the coupon content DB 40, based on the context information of "fine" and the information that the store where the right to receive the coupon is issued is the shop Sa, Get "Clear! 10% OFF coupon".

Furthermore, the coupon content setting unit 33 sets the content of the acquired coupon (the content of “clear weather! 10% OFF coupon” in the example of FIG. 4) as the content of the electronic coupon.
The content of the electronic coupon is not particularly limited to the example of FIG. 4, and various pieces of information related to services that can be received by presenting the electronic coupon can be included. For example, the name, target store, target product, discount rate, etc. of the electronic coupon can be included in the content of the electronic coupon. Information consisting of various items representing the contents of such an electronic coupon is hereinafter referred to as "coupon contents".

And the coupon content setting part 33 newly produces|generates the information (henceforth "coupon information") of the electronic coupon containing various items, such as the set content, and registers it in coupon information DB41. Although a specific example of the coupon information will be described later with reference to FIG. 6, for example, information including the following items can be adopted as the coupon information.
That is, information including various items such as an identification number that uniquely identifies the electronic coupon and the electronic coupon, such as an owner, a name, a target store, a target product, and a discount rate, can be adopted as the coupon information. The owner of the electronic coupon is a person who has the right to receive the coupon.

As described above, the form of the coupon content, the method of storing the coupon content in the coupon content DB 40, etc. are not particularly limited.
However, in the present embodiment, the coupon content DB 40 has the structure shown in FIG.
FIG. 5 is a diagram showing an example of the structure of the coupon content DB 40.
As shown in FIG. 5, one line of the coupon content DB 40 is associated with one coupon content.
That is, one coupon content RaK is stored in the K-th row (K is an integer value of 1 or more) of the coupon content DB 40.

As shown in FIG. 5, the items of coupon content RaK include “context information”, “occurrence store”, “name”, “target store”, “target product”, and “discount rate”.
In the “context information” item, predetermined context information suitable for issuing an electronic coupon including the coupon content is stored. For example, in the coupon content Ra1, "sunny" is stored in the item of "context information", and in the coupon content Ra2, "rain" is stored in the item of "context information".
The item of “occurrence store” stores information that identifies the store in which the right to receive the coupon has been issued. For example, in both the coupon content Ra1 and the coupon content Ra2, "shop Sa" is stored in the "occurring store" item.
Here, the information stored in the “context information” and the information stored in the “occurrence store” are appropriately referred to when the coupon content setting unit 33 acquires the coupon content. Specifically, for example, the coupon content setting unit 33 includes the coupon content including "sunny" as the information stored in the "context information" item and "shop Sa" as the information stored in the "occurring store" item. The coupon content DB 40 is searched, and as a result, the coupon content Ra1 is specified and acquired.
In the “name” item, information that directly expresses the contents of the coupon is stored. For example, in the coupon content Ra1, "fine weather! 10% OFF coupon" is stored in the "name" item, and in the coupon content Ra2, "rainy day discount! 20% OFF coupon" is stored in the "name" item.
The item “target store” stores information on stores that can use the electronic coupon. For example, in both the coupon content Ra1 and the coupon content Ra2, “shop Sa” is stored in the item “target store”.
The "target product" stores the type and attribute information of the product to which the coupon content is applied. For example, in both the coupon content Ra1 and the coupon content Ra2, "all products" is stored in the "target product" item.
The item "discount rate" stores information that specifies the discount rate of the coupon content. For example, coupon content Ra1 stores "10%" in the item "discount rate", and coupon content Ra2 stores "20%" in the item "discount rate".

Similarly, the form of the coupon information, the method of storing the coupon information in the coupon information DB 41, and the like are not particularly limited.
However, in this embodiment, the coupon information DB 41 has the structure shown in FIG.
FIG. 6 is a diagram showing an example of the structure of the coupon information DB 41.
As shown in FIG. 6, one row of the coupon information DB 41 is associated with the coupon information of one electronic coupon.
That is, one coupon information RbI is stored in the I-th row (I is an integer value of 1 or more) of the coupon information DB 41.

As shown in FIG. 6, the items of the coupon information RbI include “identification number”, “owner”, “name”, “target store”, “target product”, and “discount rate”.
The "identification number" item stores an identifier that uniquely identifies the electronic coupon. In the example of FIG. 6, “I” is stored as the identification number for convenience of description.
The "owner" item stores information that uniquely identifies a person who holds the coupon receipt right of the electronic coupon. For example, in the coupon information Rb1 and the coupon information Rb2, "user Ua" is stored in the "owner" item.
In the item “target store”, information on stores that can use the electronic coupon is stored. For example, in the coupon information Rb1 and the coupon information Rb2, "shop Sa" is stored in the item "target store".
The “name” item stores information that directly represents the content of the electronic coupon. For example, in the coupon information Rb1, "Clear! 10% OFF coupon" is stored in the "Name" item, and in coupon information Rb2, "Rainy daily discount! 20% OFF coupon" is stored in the "Name" item.
The “target product” item stores information on the type and attribute of the product to which the electronic coupon is applied. For example, in the coupon information Rb1 and the coupon information Rb2, “all products” is stored in the item “target product”.
The item “discount rate” stores information on the discount rate of the electronic coupon. For example, "10%" is stored in the item "discount rate" in the coupon information Rb1, and "20%" is stored in the item "discount rate" in the coupon information Rb2.

Returning to FIG. 4, the coupon content transmission unit 34 acquires the coupon information Rb1 from the coupon information DB 41 and transmits it as the coupon information VIa1 to the user terminal 2-1.

Next, of the examples shown in FIG. 4, a case where the user Ua visits the shop Sa when the weather is rainy will be described.
In this case, all the functional blocks function similarly as compared with the case where the weather is fine. However, there are differences described below in the electronic coupon issuing process as a whole.
That is, the user terminal 2-1 transmits the context information CIa2 including the information “rain” to the server 1. The user terminal 2-1 further receives the coupon information Rb2 of FIG. 6 as the coupon information VIa2 as a result of the processing of the server 1.

As described above, in the example shown in FIG. 4 described above, even when the same user is given the right to receive a coupon through the same medium, the user is based on the weather in the area where the user is present at that time. The issued electronic coupons can have different contents as appropriate.
Thus, for example, by issuing an electronic coupon with a higher discount rate to a user who has visited a store on a rainy day and made a purchase and has a higher discount rate than that on a sunny day, such a royal royalty can be obtained. It is possible to encourage users with high tees to continue using the store.
Further, in this example, as the context information, the weather, which is one type of information indicating the overall state of the surrounding environment of the user, is adopted, but more detailed information may be adopted. Specifically, for example, any measurable information such as the temperature, humidity, brightness, wind direction, and atmospheric pressure of the user's surrounding environment may be used.

FIG. 7 is a flowchart illustrating the flow of the electronic coupon issuing process executed by the server 1 of FIG. 3 in the example shown in FIG.

In step S41, the coupon receipt etc. right detecting unit 31 receives from the user terminal 2 of the user Ua the information including the fact that the coupon receipt etc. has been issued to the user Ua (the coupon receipt etc. right notification SN of FIG. 2). By doing so, it is detected from the medium for generating the coupon receipt etc. right that the user of the user terminal 2 has the coupon receipt etc. right.

In step S42, the context information acquisition unit 32 acquires context information about the user of the user terminal 2 who has the right to receive coupons.

In step S43, the coupon content setting unit 33 variably sets the content of the electronic coupon in accordance with the acquired context information.

In step S44, the coupon content transmission unit 34 transmits the information of the electronic coupon in which the content is set to the user terminal 2.

The flow of the electronic coupon issuing process has been described above.
Further, in order to facilitate the understanding of the electronic coupon issuing process, some examples different from FIG. 4 will be described as examples of the result of the electronic coupon issuing process.

FIG. 8 is a diagram showing an example of a result of executing the electronic coupon issuing process by the server 1 of FIG. 3, which is different from FIG. The parts corresponding to those in FIG. 4 are designated by the same reference numerals, and the description thereof will be omitted as appropriate.

The example of FIG. 8 shows an example in which the content of the electronic coupon issued to the user Ud or the user Ue who has undergone a medical examination at the hospital H changes according to the user's health condition, which is an example of context information. ..
Here, it is assumed that there is no problem in the result of the physical examination of the user Ud and the user Ud is diagnosed as “healthy”. Further, it is assumed that a predetermined problem is found in the result of the health examination of the user Ue, and the user Ue is diagnosed as “unhealthy”.

In the example of FIG. 8, as in the example of FIG. 3, the user Ud and the user Ue themselves read the medium QRb that generates the coupon receipt right through the user terminal 2-4 and the user terminal 2-5, and thus, the user Ud and the user Ue read the medium QRb. To generate a coupon receipt etc. right, and further send a coupon receipt etc. right notification SN to the server 1.
At this time, the user terminal 2-4 acquires the “health” information indicating the health condition of the user Ud from the health examination result database of the hospital H (not shown) and transmits it to the server 1 as context information CId. On the other hand, the user terminal 2-5 acquires “unhealthy” information indicating the health condition of the user Ue, and transmits it to the server 1 as the context information CIe.
As a result of the processing that performed the same function as the example in FIG. 3, the server 1 provides the user terminal 2-4 with coupon information VId (“restaurant special coupon 10% OFF coupon”) and the user terminal 2-5 with it. Coupon information VIe (“health goods 10% OFF coupon”) is transmitted.

In this example, the context information indicating the health condition of the user Ud or the user Ue is a comprehensive health condition of “health” and “unhealthy”, and an example in which the information is diagnosed by the medical examination by the hospital H is used. However, the present invention is not limited to this. For example, the diagnosis may be performed by a predetermined service via the Internet, or may be performed by using the user terminal 2-4 or the user terminal 2-5 in which predetermined application software (hereinafter referred to as “app”) is installed. May be. Further, the context information indicating the health condition may be more detailed information such as body temperature, pulse, height, weight, blood pressure, sweat rate, and visual acuity.

FIG. 9 is a diagram showing an example of the result of the electronic coupon issuing process executed by the server of FIG. 3 and showing an example different from FIGS. 4 and 8. The parts corresponding to those in FIG. 4 are designated by the same reference numerals, and the description thereof will be omitted as appropriate.

In the example of FIG. 9, as an example of the context information, it is assumed that the information on the current position of the user Ub or the user Uc is acquired, and the user Ub uses the context information to determine the predetermined electronic coupon issued to the user Ub. An example is shown in which the coupon receipt right is discarded at a predetermined position, and the user Uc discovers the coupon receipt right of the electronic coupon at the position and obtains it.
Here, the cancellation of the right to receive the coupon means changing the information stored in the item “owner” of the coupon information of the electronic coupon to information representing a person other than the owner. In addition, the acquisition of the right to receive coupon means changing the information stored in the item “owner” of the coupon information of the already issued electronic coupon to information representing itself.
Further, since the already issued electronic coupon is targeted, the “coupon receipt right” in this example refers to the right to use the targeted electronic coupon.

Further, in this example, the item “current position” is added to the coupon information of the electronic coupon, and information indicating the current position of the electronic coupon (hereinafter, referred to as “current position of electronic coupon”) is stored. Specifically, for example, the item “current position” stores information on the current position of the owner of the electronic coupon and information on the position where the right to receive the coupon of the electronic coupon is abandoned.
Accordingly, the user Ub or the user Uc holds the image of the electronic coupon by holding the user terminal 2-2 or the user terminal 2-3, in which the predetermined application is installed, at the current position of the electronic coupon (for example, FIG. 9). The image VI) of the electronic coupon can be displayed on the display unit of the user terminal.
Further, the abandonment or acquisition of the right to receive the coupon is a predetermined process of the user terminal 2-2 or the user terminal 2-3, that is, information including notification to the server 1 of the abandonment or the right to receive the coupon (for example, , "Coupon receipt right notification SNb" and "Coupon receipt right notification SNc").

The flow of the process of abandoning the right to receive coupons by the user Ub will be described below.
The user Ub transmits to the server 1 via the user terminal 2-2 information including a notification of abandonment of the right to receive coupons of a predetermined electronic coupon issued to the user Ub, that is, a notification SNb of coupon receipt right.
The coupon reception etc. right detection unit 31 detects the renunciation of the coupon reception etc. right of the user Ub by receiving the coupon reception etc. right notification SNb.

The user terminal 2-2 further acquires information on the current position of the user Ub via a GPS (registered trademark) device (not shown) built in the user terminal 2-2 and transmits it to the server 1 as context information CIb. ..
The context information acquisition unit 32 receives the context information CIb and acquires information on the current position of the user Ub included in the context information CIb.

The coupon content setting unit 33 sets the information stored in the “owner” item of the coupon information of the electronic coupon managed in the coupon information DB 41 to the information indicating “no owner” and to the “current position” item. The stored information is updated to the current position of the user Ub.
With the above processing, the processing of waiving the right to receive the coupon of the user Ub is completed.

The flow of processing by the user Uc for finding a coupon receipt right, etc., which has been abandoned by the user Ub will be described below.
The user terminal 2-3 receives the coupon information VIc1 from the server 1. As a result, the user Uc can hold the user terminal 2-3 at the current position of the electronic coupon and discover the image VI of the electronic coupon.

The user Uc transmits the information including the notification of the acquisition of the coupon receipt equal right, that is, the coupon receipt equal right notice SNc to the server 1 via the user terminal 2-3.
The coupon receipt right detection unit 31 detects the coupon receipt right of the user Uc by receiving the coupon receipt right notification SNc.

The user terminal 2-3 further acquires information on the current position of the user Uc via a GPS (registered trademark) device (not shown) built in the user terminal 2-3 and transmits it to the server 1 as context information CIc. ..
The context information acquisition unit 32 receives the context information CIc and acquires the information on the current position of the user Uc included therein.

The coupon content setting unit 33 stores the information stored in the “owner” item of the coupon information of the electronic coupon managed in the coupon information DB 41 in the information indicating “user Uc” and in the “current position” item. The information displayed is changed to the current position of the user Uc.
Through the above process, the user Uc is set as the owner of the coupon receipt right. That is, the process of finding the right to receive the coupon by the user Uc is completed.

In this example, the information on the current position of the user is acquired via the GPS (registered trademark) device (not shown) built in the user terminal, but the present invention is not limited to this. For example, other satellite-based systems such as Michibiki and Galileo may be used. That is, it suffices to use a predetermined system or method that can acquire the current position of the user with the required accuracy.
Further, in this example, the destruction and acquisition of the electronic coupon receipt right between the two users of the user Ud and the user Ue has been described as an example, but the invention is not particularly limited to this. For example, a plurality of users may search for and acquire a large number of electronic coupons issued by a service provider or the like and placed at a street corner, a store, or the like in a predetermined area in a treasure hunting sense. Since the server 1 can add such an entertainment element, the service provider can provide more diverse services.
Further, in this example, an example of an AR (Augmented Reality) technique of visualizing an image of an electronic coupon is adopted, but the invention is not particularly limited to this. For example, in addition to the visual information that is the image of the electronic coupon, any technique that actually adds auditory information such as a predetermined voice or information that can be measured or detected such as olfactory information such as a specific smell may be used.

Although one embodiment of the present invention has been described above, the present invention is not limited to the above-described embodiment, and modifications, improvements, etc. within the scope of achieving the object of the present invention are included in the present invention. To consider.

Further, for example, the type of user terminal is not particularly limited. For example, an information processing apparatus having a function of communicating with the server 1, such as a user's mobile phone, a smartphone, a tablet terminal, glasses having a communication function or a clock, may be used.

Further, for example, in the above-described embodiment, the coupon receipt etc. right is described as the right to receive the target electronic coupon issuance or the right to use the electronic coupon, but is not particularly limited thereto. For example, it may be a legally-definable right including a right to rent an electronic coupon and a right to change the content of the electronic coupon.

Further, for example, the place and timing of issuing the electronic coupon related to the coupon receipt right generated by the user are not particularly limited. For example, the electronic coupon may be issued at a predetermined store at the time of payment using the store terminal 3, or the user may print the advertisement sent to the user's home or a poster distributed in the city. When the QR code (registered trademark) is read, the electronic coupon may be issued at the same time when the coupon receipt right is generated.

Further, for example, in the example of the above-described embodiment, the number of electronic coupons issued at one time is one, but the number of electronic coupons is not limited to this. That is, the number of coupons issued at one time can be freely set by the service provider.

Further, for example, in the above-described embodiment, the information including the notification for notifying the server 1 of the generation of the right to receive a coupon or the like and the information including the context information are received by the server 1 as different information. Not limited to.
That is, for example, the information including the notification for notifying the server 1 of the generation of the coupon receipt right and the information including the context information may be received by the server 1 as one piece of information, or may be received by the server as subdivided information. It is sufficient that the server 1 can receive the necessary information.

..
Further, for example, in addition to the above-described embodiment, the content of communication with another person using the user terminal by a predetermined communication tool such as a voice call or text message of the user by a predetermined application installed in the user terminal, for example. Is analyzed, and if the result of the analysis satisfies a predetermined condition, the right to receive coupons may be issued to the user.

Further, for example, when the train used by the user is delayed, the user reads a predetermined medium for generating the right to receive a coupon, etc., in the train of the train via the user terminal, so that the apology electronic The coupon receipt right of the coupon may be issued to the user.

In addition, for example, as a gift of the sender of the communication, on condition that the communication of the user uses a communication means that requires a predetermined opening operation such as e-mail or text message on the user terminal. The right to receive the electronic coupon, so to speak, a gift coupon, etc. may be issued to the recipient of the communication.

Further, for example, on the condition that the predetermined application is downloaded or updated via the user terminal, the user of the user terminal may be given the right to receive the coupon of the electronic coupon of the related product.

Further, for example, a plurality of electronic coupons are issued by a predetermined person (influencer) who has an influence in a predetermined field, and the user makes some contact with the influencer, for example, passage of the influencer in the physical vicinity or the like. , When the contact is detected via the user's user terminal when the e-mail newsletter issued by the influencer is received, the right to receive the coupon of the predetermined electronic coupon issued by the influencer is granted to the user. May be generated in.

Further, for example, the result of the user's predetermined sporting event is detected via the user's user terminal, and the discount rate is set based on the result, and the coupon receipt right of the electronic coupon related to the sporting event is set. May be generated by the user. Specifically, for example, when a user participates in an s marathon event, when the user completes the race, the right to receive an electronic coupon with a high discount rate for the running article is granted to the running article when the user withdraws. The right to receive the electronic coupon with the low discount rate may be issued to the user. Further, for example, when the target time is achieved by the user, the right to receive coupons for electronic coupons with a high discount rate, and the right to receive coupons for electronic coupons with a low discount rate when the target time is not achieved are issued to the user. Good.

In addition, for example, the user's work history, asset status, credit card usage status, etc. are acquired via the user terminal, and the user is given the right to receive an electronic coupon coupon whose content is set based on the information. Good.

Further, for example, the number of users participating in the opening event of a new store may be counted, and the coupon receiving right of the electronic coupon whose content is set based on the counting result may be generated for each participating user.

Further, for example, when the user makes a contract for regular purchase of a predetermined product, the user may be given a right to receive a coupon of an electronic coupon for which a discount rate is set based on the contract period, for example.

Further, for example, the series of processes described above can be executed by hardware or software.
In other words, the functional configuration of FIG. 3 is merely an example and is not particularly limited.
That is, it is sufficient if the information processing system is provided with a function capable of executing the above-described series of processing as a whole, and what kind of functional block is used to realize this function is not particularly limited to the example of FIG. Further, the location of the functional block is not particularly limited to that shown in FIG. 3, and may be arbitrary. Further, the entire scheme including the method of transmitting and receiving information between functional blocks, the timing, etc. is not particularly limited to FIG. 3 and may be any scheme.
Further, one functional block may be configured by hardware alone, software alone, or a combination thereof.

Further, for example, when a series of processes is executed by software, a program forming the software is installed in a computer or the like from a network or a recording medium.
The computer may be a computer embedded in dedicated hardware.
Further, the computer may be a computer capable of executing various functions by installing various programs, such as a server, a smartphone, a personal computer, or various devices.

Further, for example, a recording medium including such a program is not only configured by a removable medium that is distributed separately from the device body in order to provide the program to the user, but is also installed in the device body in advance to the user. It is composed of a recording medium provided.

In the present specification, the steps for writing the program recorded in the recording medium include, not only the processing performed in time series according to the order, but also the processing performed in parallel or individually not necessarily in time series. It also includes the processing to be executed.

In summary, the information processing apparatus to which the present invention is applied may have various configurations as long as it has the following configuration.
That is, the information processing apparatus to which the present invention is applied is
From the medium (for example, the medium QRa including the QR code (registered trademark) shown in FIG. 4) for generating the right to receive the electronic coupon, the right (for example, the user terminal 2 shown in FIG. 3) of the user terminal (for example, the user terminal 2 shown in FIG. 3) has the right. , A detection means for detecting that the user Ua in FIG. 3 has been generated (for example, a coupon receipt right detection unit 31 in FIG. 3),
An acquisition unit (for example, the context information acquisition unit 32 in FIG. 3) that acquires context information about the user of the user terminal that has the right,
Setting means for variably setting the content of the electronic coupon according to the context information (for example, the coupon content setting unit 33 in FIG. 3),
Can be provided.
As a result, there has recently been a demand for a technology that enables a user to easily issue a suitable electronic coupon depending on the situation.

1... Server, 2... User terminal, 3... Store terminal, 11... CPU, 12... ROM, 13... RAM, 14... Bus, 15... Input/output Interface, 16... Input unit, 17... Output unit, 18... Storage unit, 19... Communication unit, 20... Drive, 21... Removable media, 31... Coupon receipt, etc. Right detection unit, 32... Context information acquisition unit, 33... Coupon content setting unit, 34... Coupon content transmission unit, 40... Coupon content DB, 41... Coupon information DB, Ua... -User, Ub...User, Uc...User, Ud...User, Ue...User,
SN...Coupon receipt right notification, SNb...Coupon reception right notification, SNc...Coupon reception right notification, QRa...QR code (registered trademark), QRb...QR code (Registered trademark), CIa1... Context information, CIa2... Context information, CIb... Context information, CIc... Context information, CId... Context information, CIe... Context information, VIa1... Coupon information, VIa2... Coupon information, VIc1... Coupon information, VIc2... Coupon information, VId... Coupon information, VIe... Coupon information, Sa... Store, H... Hospital , Ra1... Coupon content, Ra2... Coupon content, RaK... Coupon content, Rb1... Coupon information, Rb2... Coupon information, RbK... Coupon information, V... Coupon information, VI... Visualized coupon information, N... Network

Claims (1)

Detection means for detecting that the right has been generated by the user of the user terminal from a medium for generating the right to receive the electronic coupon,
Acquisition means for acquiring context information about the user of the user terminal having the right;
Setting means for variably setting the content of the electronic coupon according to the context information,
An information processing apparatus including.

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