JP2019219846A - Automobile sales support information management device and sales support information management method - Google Patents

Abstract

To provide an automobile sales support information management device and sales support information management method capable of acquiring information showing a customer's latest interest in automobile purchase.SOLUTION: An automobile sales support information management device 40 includes: browsing request detection means for detecting that there is a request for browsing sales support information provided by an automobile selling agency from a customer terminal 20 connected through a network; customer identification means for identifying a customer making the browsing request; distribution means for distributing purchase support information to the customer terminal 20 having made the browsing request; purchase support information identification means for identifying the purchase support information browsed by the customer terminal 20; and purchase support information storage means for storing the purchase support information browsed by the customer terminal in association with customer information of the customer in a storage part to store the customer information as purchase support information for supporting an automobile sale.SELECTED DRAWING: Figure 3

Description

  The present invention relates to a vehicle sales support information management device and a sales support information management method.

  2. Description of the Related Art Conventionally, a sales support information management device such as a server that stores information for supporting sales of automobiles is known. In this device, the registration year of the car purchased by the customer and the like are stored, and from such information, a customer who is likely to have a sales contract is selected and sales are performed to the customer. .

  However, the conventional method as described above has a problem that information used for selecting a customer is old and information indicating the customer's immediate interest in purchasing a car cannot be obtained.

  An object of the present invention is to provide a sales support information management device and a sales support information management method for a vehicle, which can obtain information indicating a customer's immediate interest in purchasing a vehicle.

  The sales support information management device for car sales of the present invention includes: a browsing request detecting unit configured to detect that there is a browsing request for purchase support information provided by a car dealer from a customer terminal connected via a network; Customer identification means for identifying the customer who has made the browsing request, distribution means for distributing the purchase support information to the customer terminal having made the browsing request, and purchase support information for identifying the purchase support information browsed at the customer terminal Identification means, and sales support information storage for storing the purchase support information browsed by the customer terminal in the storage unit in association with the customer information of the customer who has made the browsing request, and storing the sales support information as sales support information for supporting the sale of automobiles Means.

  According to the present invention, since the purchase support information browsed by the customer is stored in association with the customer information and stored as the sales support information, it is possible to obtain, from the sales support information, information indicating the customer's recent interest in car purchase. it can.

  In the sales support information management apparatus for car sales according to the present invention, the sales support information storage unit may store a browse date of the purchase support information in association with the customer information of the customer and the purchase support information viewed by the customer. preferable.

  According to the present invention, since the browsing date of the purchase support information is stored in association with the customer information and the viewed purchase support information, it is possible to grasp how recently the purchase support information was browsed by the customer. .

  In the sales support information management device for car sales of the present invention, it is preferable that the purchase support information is special car information, and the special car information includes vehicle type information of the special car.

  According to the present invention, in order to deliver special car information including car type information to a customer terminal, when the special car information is browsed, the customer's immediate interest is to purchase a car of a specific car model at a special price. It is possible to grasp that it is in a specific stage, and it is possible to acquire information on customers who are closer to purchase.

  In the sales support information management device for car sales according to the present invention, it is preferable that the purchase support information is prize information, and the prize information includes a prize winning result.

  In the sales support information management apparatus for car sales according to the present invention, it is preferable that the purchase support information is discount information of service or maintenance for the car.

  Advantageous Effects of Invention According to the present invention, prize information and discount information of service or maintenance for automobiles are distributed to customer terminals, so that it is possible to obtain the latest interests of various customers and to encourage many customers to visit the store. it can.

  The sales support information management method for car sales according to the present invention is a sales support information management method for a vehicle using a sales support information management device, wherein the sales support information management device is configured to transmit a vehicle sales support information from a customer terminal connected via a network. A browsing request detecting step of detecting that there is a browsing request of the purchase support information provided by the seller; a customer identifying step of identifying a customer who has made the browsing request; A delivery step of delivering support information; a purchase support information identification step of identifying purchase support information browsed at the customer terminal; and customer information of a customer who has made the browse request for purchase support information browsed at the customer terminal. And a storage support information storage step of storing the sales support information in the storage unit in association with the sales support information and storing the sales support information for supporting the sales of the automobile.

  According to the present invention, the same effects as those of the above-described sales support information management apparatus for car sales can be obtained.

FIG. 1 is a diagram showing a configuration of an automobile sales support system according to an embodiment of the present invention. FIG. 2 is a block diagram showing a configuration of a server of the automobile sales support system. The figure which shows the procedure of the sales support of the car in a car sales support system. The figure which shows an example of the direct mail sent to a customer. The figure which shows an example of the web page displayed on the customer terminal. The figure which shows transition of the web page displayed on the customer terminal. The figure which shows transition of the web page displayed on the customer terminal. The figure which shows an example of the list which displayed the sales support information.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
FIG. 1 is a diagram showing the configuration of the automobile sales support system 1.
1, the car sales support system 1 includes a customer terminal 20, a sales company terminal 30, and a server 40 as a sales support information management device. The terminals 20 and 30 and the server 40 can communicate with each other via a network 50.

The customer terminal 20 is, for example, a portable terminal such as a smartphone, a tablet terminal, or a wearable terminal, a fixed or semi-fixed terminal such as a personal computer, or a vehicle-mounted terminal such as a car navigation device. FIG. 1 shows an example in which the customer terminal 20 is a smartphone.
The customer terminal 20 includes a display unit 21, an input operation unit 22, a communication unit 23, a storage unit 24, and a control unit 25.

The display unit 21 is configured by a liquid crystal display or the like.
The input operation unit 22 includes a touch panel, a voice input function, and the like.
The communication unit 23 is connected to the network 50 and is configured to be able to communicate with the sales terminal 30 and the server 40 via the network 50.
The storage unit 24 includes a memory, a hard disk, and the like.
The control unit 25 includes a CPU (Central Processing Unit) and the like. The control unit 25 controls processing in the customer terminal 20 and controls transmission and reception of information by the communication unit 23 to and from the sales terminal 30 and the server 40.

  The sales company terminal 30 is a terminal used at a sales company or a store that is a car sales company. The sales company terminal 30 has the same configuration as the customer terminal 20, and the description can be omitted by replacing the symbol of 2 at the head of each component of the customer terminal 20 with 3 so that the description is omitted. FIG. 1 shows an example in which the customer terminal 20 is a personal computer.

  As shown in FIG. 2, the server 40 includes a communication unit 41, a storage unit 42, and a control unit 43. The server 40 manages various types of information related to customers and various types of information for supporting car sales.

  The communication unit 41 is connected to the network 50 and is configured to be able to communicate with the terminals 20 and 30 via the network 50.

  The storage unit 42 includes a memory, a hard disk, and the like. The storage unit 42 stores various programs executed by the server 40 and various data accompanying the programs. In addition, the storage unit 42 stores customer-related information obtained by the sales company or the store, such as customer information, customer vehicle information, and customer visit information, and profit information as purchase support information provided by the sales company or the store. I remember. Further, every time the customer terminal 20 browses the advantageous information, the storage unit 42 stores the state of the customer viewing the advantageous information in association with the customer-related information.

The customer information is information belonging to the customer, and includes a customer identification number, a customer name, an address, a telephone number, a date of birth, a customer category, and the like. The customer category is an index indicating the importance of the customer, such as the frequency of purchase of the car by the customer, the frequency of parking for inspection and repair of vehicles owned by the customer (hereinafter referred to as customer vehicles), This is a category assigned to each customer according to the type, visit status, and the like.
The customer vehicle information is information of the customer vehicle, and includes information such as the type of the customer vehicle, the vehicle type, the vehicle model, the purchase date, the scheduled inspection date, and the like.
The customer visit information includes information such as presence / absence of past sales fair visits, customer vehicle warehousing history, purchased goods at the time of warehousing or other visits, and purchase dates.
The purchase support information is information that financially or psychologically assists a customer in purchasing a car.
Profit information is information on products or services offered at lower prices than cars, such as fixed price, suggested retail price, reference retail price, etc. for automobiles, automobile parts, automobile maintenance, automobile interior equipment, etc. Is information that makes the product or service advantageous. In the present embodiment, dealer option ticket lottery information (hereinafter referred to as option ticket lottery information), which is prize information and lottery information, special car information, discount information on service or maintenance for cars (hereinafter referred to as service discount information). , And the visit present information are each regarded as advantageous information.

  The control unit 43 includes a CPU and the like. The control unit 43 includes a browsing request detection unit 431, a customer information request unit 432, a customer identification unit 433, a distribution unit 434, a purchase support information identification unit 435, a sales support information storage unit 436, a condition narrowing unit 437, and an output unit 438. Have.

  The browsing request detecting means 431 is configured to detect that there has been a browsing request for the advantageous information from the customer terminal 20.

  The customer information request unit 432 is configured to request the customer terminal 20 for customer information. In the present embodiment, the customer information requesting unit 432 requests input of customer information on the screen of the customer terminal 20 when there is a browsing request for advantageous information from a web page or a banner advertisement displayed on the customer terminal 20. I do.

  The customer identification means 433 is configured to identify a customer who has made a request for browsing advantageous information.

  The distribution unit 434 is configured to distribute the profit information to the customer terminal 20 that has made the browsing request.

  The purchase support information identification means 435 is configured to identify purchase support information (profit information in this embodiment) viewed on the customer terminal 20. The identification of the profit information can be performed by, for example, the URL (Uniform Resource Locator) of the web page of the profit information or the tag information of the URL.

  The sales support information accumulating unit 436 stores the profit information browsed by the customer terminal 20 in the storage unit 42 in association with the customer information of the customer who has made the browsing request, and accumulates the sales information as sales support information that supports the sale of automobiles. It is configured to When there is a change or addition in the customer information, the customer vehicle information, or the customer visit information, the sales support information storage unit 436 stores and updates the changed or added information in the storage unit 42.

  The condition narrowing means 437 is configured to narrow down the sales support information output to the sales company terminal 30 according to the narrowing condition of the sales support information sent from the sales company terminal 30.

  The output unit 438 is configured to output the sales support information to the sales company terminal 30.

Next, a procedure of sales support of a car in the car sales support system 1 will be described along a procedure shown in FIG. 3 by taking a case of a sales fair held for a limited time as an example.
In FIG. 3, the store first creates a shipping list for direct mail DM (see FIG. 4) to be sent to an existing customer based on the customer information stored in the server 40, and sends the list to each customer in the shipping list. The direct mail DM is sent (step S10). At this time, each customer is given an individual customer identification number that is different for each customer. The customer identification number may be assigned only to the sales fair, or a fixed number assigned in advance to each customer regardless of the sales fair may be used.

FIG. 4 is a diagram illustrating an example of a direct mail DM sent to a customer.
On the direct mail DM, a different QR code Q1 for each customer, which is set in association with the customer identification number, is printed.
In addition, the direct mail DM describes a visiting lottery mark MR for each customer. At the time of the sales fair, the winning lottery mark of the store visit is announced at the store, so each customer comes to the store at the time of the fair and compares his / her own shop lottery mark MR with the winning mark in the store to visit the store It is possible to confirm the success or failure of the lottery.

  In FIG. 3, when each customer reads the QR code Q1 of the direct mail DM at the customer terminal 20 as shown in FIG. 4 (step S20), the control unit 25 sends a request for viewing the advantageous information and the information of the QR code Q1 to the server. Send to 40. Then, in the server 40, the browsing request detecting unit 431 detects a browsing request for the profit information from the customer terminal 20 (step S30). In response, the customer identification unit 433 identifies the customer identification number from the information of the QR code Q1, and identifies the customer who has made the browsing request (step S40). Further, the customer identification unit 433 transmits the access ID and the password of the customer to the customer terminal 20. The access ID and password are required for subsequent browsing.

  On the other hand, before the start of the sales fair, the website of the sales fair was established. The homepage of the sales company is provided with a web page displayed in the same manner as the direct mail DM shown in FIG. 4, and accesses the website of the sales fair from the web page and requests browsing of profit information. be able to. In this case, the customer terminal 20 clicks on a predetermined portion of the web page, for example, a guide column for a dealer option ticket, and accesses the sales fair website (step S31). At this time, the control unit 25 transmits a request to browse the profit information from the customer terminal 20 to the server 40.

  In the server 40, the browsing request detecting unit 431 detects a browsing request for the profit information from the customer terminal 20 (Step S30). In response to this, the customer information requesting unit 432 displays a customer information input screen on the customer terminal 20 and requests input of customer information (step S32). When the customer information is input on the website according to the guidance on the customer information input screen displayed on the customer terminal 20 (step S33), the control unit 25 transmits the customer information to the server 40. The customer identification unit 433 identifies the customer who has made the browsing request from the input customer information (step S40), and transmits the access ID and password of the customer to the customer terminal 20. At this time, when determining that the customer information not stored in the storage unit 42 is input, the customer identification unit 433 associates the customer information with a new customer identification number and stores the information in the storage unit 42.

  Regardless of whether the browsing request is made through the QR code Q1 of the direct mail DM or the website of the sales fair, if the customer is identified in step S40 of FIG. The profit information is delivered to the terminal 20 (step S50). Thereby, the web page W1 indicating the profit information at the time of the fair is displayed on the customer terminal 20, as shown in FIG. When the customer terminal 20 browses the profit information of the web page W1 (step S60), the purchase support information identification unit 435 identifies the profit information browsed by the customer terminal 20 (step S70).

  For example, at the customer terminal 20, as shown in FIG. 6, when a dealer option ticket application field W11 of the web page W1 is clicked, the distribution means 434 causes the customer terminal 20 to display a lottery start page W2. Subsequently, when the lottery start field W21 of the lottery start page W2 is clicked on the customer terminal 20, the distribution means 434 causes the customer terminal 20 to display a winning page W3 of the dealer option ticket or a lost page W4. Then, in step S70 of FIG. 3, the purchase support information identification unit 435 identifies that the profit information browsed by the customer terminal 20 is option ticket lottery information.

  In the customer terminal 20, as shown in FIG. 7, when the user clicks on the special car list field W12 of the web page W1, the distribution means 434 causes the customer terminal 20 to display a web page W5 indicating the type of special car. Subsequently, when any of the vehicle type columns W51 on the web page W5 is selected and clicked on the customer terminal 20, the distribution unit 434 causes the customer terminal 20 to display a special car list W6 of the selected vehicle type. Then, in step S70 of FIG. 3, the purchase support information identifying means 435 identifies that the advantageous information browsed by the customer terminal 20 is the special car information. The special car list W6 displays the type, grade, normal price, special price (sales price), discount amount, and the like of each vehicle.

  In the server 40, when the profit information browsed by the customer terminal 20 is identified in step S70 of FIG. 3, the sales support information storage unit 436 associates the profit information browsed by the customer with the customer information and stores it in the storage unit 42. (Step S80). Since the process of step S80 is performed each time the profit information is browsed on the customer terminal 20, the browsing status of the profit information by each customer is accumulated in the storage unit 42 as sales support information.

  On the other hand, the sales staff at the dealers will call customers to visit the sales fair by telephone or e-mail after sending direct mail DM and opening the sales fair website to promote car sales during the sales fair. Perform activities. However, there is a limit to the time required for sales activities to attract customers, so that customers who are likely to make sales are missed, and there is a possibility that sufficient sales activities cannot be performed. In order to avoid such a situation, the sales clerk uses the sales support information obtained from the server 40 to select a customer who has a high possibility of a sales contract, thereby preferentially inviting the customer to carry out an activity to attract the customer. It can be carried out.

  When selecting a customer using the sales support information, the salesperson requests the sales support information at the sales company terminal 30 (step S90). At this time, when the conditions for narrowing down the sales support information are set at the sales company terminal 30, the condition narrowing means 437 narrows down the sales support information displayed on the sales company terminal 30 according to the narrowing conditions (step S91). The narrowing-down conditions include various types of information constituting each of customer information, customer vehicle information, customer visit information, contract expected information (see FIG. 8), and latest information (see FIG. 8), and a salesperson in charge. A plurality of conditions can be set at the same time. Then, the output unit 438 outputs the sales support information to the sales company terminal 30, and causes the sales company terminal 30 to display the sales support information (step S92). Referring to the sales support information displayed on the sales company terminal 30, the sales clerk selects a customer who has a high probability of making a sale (step S93), and preferentially calls the customer to perform an activity (step S94).

FIG. 8 is a diagram illustrating an example of a list LT in which sales support information is displayed for each customer.
In the list LT, the customer information and the customer vehicle information are information stored in the storage unit 42 of the server 40. Here, the customer information and the customer vehicle information are displayed as they are.
The contract prospect information is information obtained from the customer information, the customer vehicle information, and the customer visit information stored in the storage unit 42, which are likely to have high sales contract prospects. Here, information on whether or not the last fair has arrived, whether or not the vehicle has been parked within six months, and whether or not it is within six months until the vehicle inspection is displayed in a flag format (alternative format).
The latest information is information that the customer has been interested in most recently. In the present embodiment, the latest information is information on the browsing status of the profitable information by the customer. Here, the application date and lottery result of the dealer option ticket lottery, the browse date and type of special car information, the browse type of services, the presence / absence of discount information such as services, and the presence / absence of visit present information are displayed.

For example, the customer at the top of the list LT can see from the expected contract information that many customers come to the store within six months and that the customer is less than six months before the vehicle inspection. Further, it can be seen from the latest information that the dealer has won the dealer option ticket and browses special car information, service discount information, and visit present information. According to the sales support information, it is expected that the customer has a high possibility of closing the sale.
On the other hand, it can be seen that the customer at the center of the list LT is only viewing the option ticket lottery information and has lost the option ticket lottery. For this reason, it is anticipated that the sales prospect of the customer is not so high.
As described above, by referring to the sales support information, it is possible to select a customer who has a high possibility of making a sales contract and a customer who does not have a sales contract, and can preferentially call the customer and carry out activities.

  According to the above-described embodiment, since the profit information browsed by the customer is stored in association with the customer information and stored as sales support information, information indicating the customer's immediate interest in car purchase is obtained from the sales support information. Can be obtained. Further, for example, the degree of interest of the customer can be known from the sales support information such as the content of the profitable information browsed by the customer and the browsing frequency.

  In addition, since the browse date of the profit information is stored in association with the customer information and the browsed profit information, it is possible to grasp how recent the browse of the profit information by the customer is.

  Further, in order to distribute the special car information including the car type information to the customer terminal 20, when the special car information is browsed, the immediate interest of the customer is to purchase a car of a specific car model at a special price. Can be grasped, and information on customers closer to the purchase can be obtained.

  In addition, since option ticket lottery information and discount information such as services are distributed to the customer terminal 20, it is possible to obtain the latest interests of various customers and to encourage many customers to visit the store.

  In addition, the customer browses the web page W1 via the QR code Q1 of the direct mail DM, performs lottery or browses a special car on the web page W1, and displays the browsing status of information entered by the customer in real time. You can check with. For this reason, it is possible to quickly and highly accurately confirm the latest content and degree of interest of the customer.

  In addition, since the browsing history of deals by new customers can be accumulated via the website of the sales fair, it is possible to select not only existing customers, but also new customers with high prospects for sales closing. Can be.

It should be noted that the present invention is not limited to the above-described embodiment, but includes modifications and improvements as long as the object of the present invention can be achieved.
For example, car sales support in the car sales support system 1 is not limited to a sales fair holding period, and may be performed during another period or may be performed without any limitation.

The customer terminal 20 is not limited to a smartphone, and may be another portable terminal, a fixed terminal, a semi-fixed terminal, a vehicle-mounted terminal, or another terminal.
The input operation unit 22 is not limited to the embodiment, and may be configured with, for example, a keyboard and a mouse.

  The sales company terminal 30 is not limited to a personal computer, and may be another fixed or semi-fixed terminal, a portable terminal, a vehicle-mounted terminal, or another terminal.

  The sales support information management device may be configured to perform distributed processing by a plurality of servers, personal computers, or the like as long as it has the same configuration as the server 40 as a whole.

The server 40 may store the purchase support information other than the advantageous information in the storage unit 42, and distribute the purchase support information by the distribution unit 434. Examples of such purchase support information include, for example, information on a dedicated video of a specific vehicle model, optional parts information, and test drive lottery information. In this case, the units 431 to 438 of the control unit 43 may be configured to handle the sales support information in the same manner as the deals information.
The purchase support information can be arbitrarily set according to a sales policy of a sales company or a store, a target customer, a vehicle type to be sold, and the like. For example, if the information of a customer who is closer to the purchase is acquired, special car information can be considered. First, if the purpose is to bring many customers to the store, discount information such as services, gifts to the store, and other event information Can be considered. On the other hand, when it is desired to sell a large number of specific types of vehicles, exclusive moving image information, special specification vehicle information, option parts information, test ride lottery information, and the like of the vehicle types can be considered. In addition, when it is desired to acquire the interest of the customer widely and in detail, questionnaire information with a prize can be considered. By conducting a questionnaire on the website, it is possible to obtain a wide range of recent interests, interests, and the like of the customer and accumulate them in the storage unit 42 as sales support information.

  The server 40 may store the visit lottery information as advantageous information in the storage unit 42, and distribute the visit lottery information by the distribution unit 434. For example, when the visitor lottery information is browsed via the QR code Q1 of the direct mail DM, the server 40 may distribute the winning mark of the visitor lottery on the web page W1 by the distribution unit 434. Further, in consideration of the presence of a new customer who has not been assigned the visitor lottery mark MR, the visitor lottery may be performed on the web page W1 without using the visitor lottery mark MR.

  The server 40 requests customer information such as a mobile phone number required for SMS (Short Message Service) by the customer information requesting means 432 and stores it in the storage unit 42, and links the link of the web page of the profit information by the distribution means 434. The displayed short message may be delivered to the customer terminal 20. In this case, the customer can access the profit information web page via the link in the short message. By doing so, it is possible to actively encourage the customer to access the web page of the profit information by a simple method using SMS. In addition, even when the salesperson does not have time to do business with his / her customer, the sales company can directly perform business with the customer without going through the salesperson.

  The storage unit 42 may be a so-called external storage device.

The customer information request unit 432 may request the customer terminal 20 to input customer information by voice, or may cause the customer terminal 20 to input customer information by voice.
The customer identification means 433 may identify a customer from information that does not overlap among customers, such as a customer's telephone number, or identifies a customer from a combination of a plurality of pieces of information about the customer, such as a customer's name and address. You may.

  The sales support information storage unit 436 may store the advantageous information browsed by the customer in a so-called external storage device in association with the customer information.

The output unit 438 does not have to output the sales support information in a list format, and may output the sales support information in a diagram or a graph, for example.
The output unit 438 may output information other than the information shown in the embodiment as the sales support information. For example, the output unit 438 may output the number of times each customer has accessed the advantageous information and the access date and time.
The output unit 438 does not need to output the sales support information for each customer. For example, the output unit 438 may output the sales support information for each customer category, each salesperson, and each store. Examples of data to be output for each customer category include the number of visitors, the date and time of visit, and the status of sales contracts for each customer category. Examples of the output for each salesperson or each store include the customer visit status, the test drive status, and the sales contract status for each salesperson or each store. By outputting sales support information in this way, it is possible to analyze customer trends leading to sales contracts by customer category, salesperson, store, and browsed purchase support information, and to analyze salespeople and store sales. It can be used to analyze the cause of performance.
The output unit 438 may estimate the customer's willingness to purchase and output the sales support information. For example, the output unit 438 determines the customer approaching the time to consider purchasing a new car from the vehicle inspection time and the vehicle age stored in the storage unit 42, and proceeds to a purchase support measure for the customer such as a dealer option ticket. It is possible to guess the customer's willingness to purchase in consideration of the application status of the car and the browsing status of the bargain car such as a special car list.

  The sales support information management device may be configured by, for example, a mobile terminal such as a smartphone, a tablet terminal, or a wearable terminal, or a fixed or semi-fixed terminal such as a personal computer.

  DESCRIPTION OF SYMBOLS 1 ... Car sales support system, 20 ... Customer terminal, 40 ... Server (sales support information management device), 42 ... Storage part, 431 ... Browsing request detection means, 432 ... Customer information request means, 433 ... Customer identification means, 434 ... Distribution means, 435: purchase support information identification means, 436: sales support information storage means, 437: condition narrowing means, 438 ... output means.

Claims (6)

An automobile sales support information management device,
Browsing request detecting means for detecting that there is a browsing request for purchase support information provided by a car dealer from a customer terminal connected via a network,
Customer identification means for identifying a customer who has made the browsing request;
Distribution means for distributing the purchase support information to the customer terminal having requested the browsing,
Purchase support information identifying means for identifying purchase support information browsed by the customer terminal;
Sales support information storage means for storing the purchase support information browsed by the customer terminal in association with the customer information of the customer who has made the browse request in a storage unit, and storing the purchase support information as sales support information for supporting car sales. A sales support information management device, characterized in that:   2. The sales support information management according to claim 1, wherein the sales support information storage unit stores a browse date of the purchase support information in association with customer information of the customer and purchase support information browsed by the customer. 3. apparatus. The purchase support information is bargain car information,
The sales support information management device according to claim 1, wherein the special car information includes car type information of the special car. The purchase support information is prize information,
The sales support information management device according to claim 1, wherein the prize information includes a prize winning result.   3. The sales support information management device according to claim 1, wherein the purchase support information is service or maintenance discount information for an automobile. A sales support information management method for a vehicle by a sales support information management device,
The sales support information management device,
A browsing request detecting step of detecting that there is a browsing request for purchase support information provided by a car dealer from a customer terminal connected via a network,
A customer identification step of identifying a customer who has made the browsing request,
A distribution step of distributing the purchase support information to the customer terminal having requested the browsing,
A purchase support information identification step of identifying purchase support information viewed at the customer terminal;
A sales support information storing step of storing the purchase support information browsed by the customer terminal in the storage unit in association with the customer information of the customer who has made the browse request, and storing the sales support information as sales support information for supporting car sales. A method for managing sales support information for automobiles.

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