JP7209928B1 - Message creation system, method and program - Google Patents

Abstract

An object of the present invention is to create and send an SMS message containing a URL for an individual landing page, thereby performing effective advertising. SOLUTION: In the message creation system, method and program of the present invention, registered mobile phone numbers and individual attributes such as age, gender, frequency of visits to the store, preferences, and other information obtained when visiting the store are combined and registered in a database. , create a landing page with individual content, generate an individual landing page URL linked to each, and include the individual landing page URL in an individual SMS message addressed to each person's phone number A landing page with individual content for each member by using the individual landing page URL included in the SMS message by generating and distributing the individual SMS message to each member's individual phone number Advertising and information announcement are effectively performed by showing the [Selection diagram] Fig. 1

Description

Application of Patent Law Article 30, Paragraph 2 motion. jp, under the heading of NEWS "What's new", "2021.04.01 SMS cloud service / Nanairo SMS service sales start that allows anyone to use the fully personalized SMS function" is announced. Then, by clicking the "View details" button displayed in the announcement column, link it so that it can transition to "https://www.pemotion.jp/assets/img/pdf/web_nanairo.pdf". ing. The linked web page has a title of "Suggestion of SMS Cloud Service Nanairo SMS Specialized in P Industry" and discloses an overview of the functions that can be performed using the invention technology related to the present patent application. (However, the detailed contents of the system are not disclosed.) It also explains how to contact PIX, Inc., the applicant.

The present invention relates to a message creation system, method, and program for creating SMS messages, URLs, and landing pages with individual content for each person.

Today, with the advancement of the Internet, mobile terminals such as smart phones and tablets, notebook computers, and desktop computers can be connected to Internet lines to freely send and receive electronic messages. SMS (Short Message Service) is generally widely used as a message delivery service for widely advertising shops and products by delivering notices and advertisement messages centered on text to registered members all at once.

When SMS is sent from a company or the like to a registered member, it is delivered for a fee, so the opening rate of SMS messages is higher than that of e-mail or the like. However, each mobile carrier has a limit on the number of characters that can be sent (at the minimum charge), making it difficult to send a large amount of information.

In view of such problems, the following prior art is known as a technique for enabling effective advertisement using SMS. For example, Japanese Patent No. 5108069 (Patent Literature 1) discloses a technique of distributing SMS messages leading to URLs providing advertisements with different contents according to attributes of mobile phone users.

Japanese Patent No. 5886776 (Patent Literature 2) discloses a technique of converting an advertisement format into one that can be handled according to the parameters and performance specific to the mobile device of the transmission partner and then transmitting the advertisement.

Japanese Patent No. 6040296 (Patent Literature 3) discloses a technique of using a virtual telephone number to mediate protocol differences between carriers to ensure that messages are delivered.

Japanese Patent No. 6474182 discloses a technique of transmitting a group-specific SMS message to each grouped user terminal and transmitting a reply message from each terminal to a customer belonging to the group.

Furthermore, Japanese Patent No. 6945909 (Patent Document 4) describes a message transmission scenario that uses AI technology to variably adjust the content, timing, etc. of SMS messages to be delivered according to the performance of the receiving mobile phone. Techniques for generating are disclosed.

Furthermore, the URL on the Internet web, https://p-pop. On com/news/276/, we released “Industry’s first! SMS flat-rate delivery service “Repeat!” * According to our research in 2020 (first in the amusement industry) | SMS delivery technology entitled “P-POP Co., Ltd.” has been released.

However, for any of these known technologies, registered mobile phone numbers and individual attributes, such as age, gender, frequency of visits, and preferences, are combined and registered in a database. It does not disclose a technique for creating and transmitting a message with individual content for each person using SMS, opening a landing page of an individual URL, and performing effective information notification and advertisement.

Japanese Patent No. 5108069 Japanese Patent No. 5886776 Japanese Patent No. 6040296 Japanese Patent No. 6945909

https://p-pop. com/news/276/ web page

The present invention has been made in view of the above-mentioned problems of the prior art, and distributes a message with optimum contents for the problem of distribution fees due to character limit for each mobile carrier and different attributes for each individual. In order to confirm whether or not the SMS message has been opened and confirmed for each individual, we combine the registered mobile phone number with the information obtained at the time of visiting the store, such as age, gender, frequency of visiting the store, preferences, etc. Register in the member database, use SMS to create an SMS message with individual content for each person, distribute it to each person, create an individual message URL and an individual landing page linked to it, and upload it on the Internet. The purpose is to provide a message creation system, method and program for effective advertisement and information notification through individual landing pages linked to individual message URLs for each person who accesses individual message URLs. .

The present invention includes a registered member's telephone number, at least name, gender, age, date of birth, zip code, address, number of visits, visit history, visit points, customer service representative, product information, and questionnaire information. Or member data extracted from the member database that registers member information including multiple information, and various conditions specified for creating individual landing page URLs (name, gender, age, date of birth , zip code, address, number of visits, history of visits, number of visit points, customer service staff, product information, questionnaire information, etc., fixed (common) or variable (individual) and 4 patterns of matching display by combination of text or image ), according to the situation of each registered member, an individual landing page creation unit that creates an individual landing page with text or images embedded in each blank; A message comprising: an SMS message creation unit for creating an individual SMS message including a URL character string; and an upload unit for uploading the individual SMS message created by the SMS message creation unit and its delivery schedule information to an SMS delivery server. The present invention features a creation system, a message creation method performed by the system, and a message creation program executed by the system.

In the above invention, the original landing page (original home page) and URL are individually generated for each individual, and when the member accesses there, the date and time of access and the number of times can be known. be able to.

Further, in the above invention, the function of registering texts or images (illustrations, etc.) in common or individually for various management items managed in the member database makes it possible to present optimum messages, images, etc. be able to.

Further, in the above invention, the text and images can include all elements such as advertisements, messages, notices, etc. that the company conveys to members.

Further, the present invention includes a telephone number reception unit that receives an input telephone number for each registered member , an SMS message model reception unit that receives an input SMS message model, and a landing page reception unit that receives an input landing page model. , a URL generation unit for generating a unique URL for each of the plurality of telephone numbers by applying a predetermined URL arithmetic expression to each of the plurality of telephone numbers received by the telephone number reception unit; and the SMS message model reception unit. an individual SMS message text creation unit that creates an individual SMS message text by adding a unique URL generated by the URL generation unit to the received SMS message model; An SMS message completion processing unit that completes an SMS message with an individual URL by linking the telephone number used for creating the SMS message text as a destination, and uploading the completed SMS message with an individual URL to an SMS delivery server. Character data and image data prepared for each of a plurality of types of attributes registered with each of the telephone numbers for the landing page model received by the SMS message upload processing unit and the landing page model reception unit. Generated by an individual landing page creation unit that inserts one or both of the landing page contents and completes an individual landing page with content corresponding to each of the telephone numbers and corresponding to each registration information of the registered member, and the URL generation unit. an individual landing page registration unit for linking the individual landing page and the individual landing page URL and registering the unique URL as an individual landing page URL in a web server; an individual landing page output unit that reads out the individual landing page linked to the specified URL from the individual landing page registration unit and downloads it to a download request source; change the content, generate the individual landing page and the URL for the individual landing page of content combining a plurality of them, and write and display the text of the URL for the individual landing page in the individual SMS message; But A message creation system that enables access to the individual landing page specific to the registered member by clicking the URL for the individual landing page in the SMS message text displayed on the screen of its own terminal , and the system performs It features a message creation method and a message creation program executed by the system.

According to the message creation system, method, and program of the present invention, registered mobile phone numbers and individual attributes such as age, gender, frequency of visits, preferences, etc. are combined and registered in a database, and individual Create a landing page with the contents of and create an individual landing page URL linked to each, and include the individual landing page URL in an individual SMS message addressed to each person's phone number By creating and distributing the individual SMS message to each member's individual telephone number, the landing page with individual content is shown to each member using the individual landing page URL included in the SMS message. It is possible to effectively carry out advertisements and information announcements.

1 is a block diagram of a message creation system according to one embodiment of the present invention; FIG. Explanatory drawing of the functional structure of the message creation system of the said embodiment. FIG. 4 is an explanatory diagram of a data list of registered members used in the above embodiment; FIG. 2 is a block diagram showing the functional configuration of a recommendation message creation system in the message creation system of the embodiment; 4 is a flow chart showing a procedure for creating an individual SMS message and an individual URL created according to the above embodiment; FIG. 4 is an explanatory diagram of a mobile terminal that receives an individual SMS message according to the above embodiment; FIG. 10 is an explanatory diagram (recommendation message) showing an example of development to an individual landing page by a mobile terminal that receives an individual SMS message according to the above embodiment; FIG. 4 is an explanatory diagram of a landing page for an individual URL distributed according to the above embodiment and received by a corresponding mobile terminal; Explanatory drawing of an individual SMS message in the said embodiment. 4 is a flow chart showing a procedure for creating and distributing an individual SMS message created according to the above embodiment; 4 is a flow chart showing the processing operation of the recommendation message creation system in the message creation system of the above embodiment. 4 is a flow chart showing a procedure for creating an individual URL created according to the above embodiment; FIG. 4 is a flow chart showing a processing procedure from receiving an individual SMS message distributed according to the above-described embodiment by a corresponding mobile terminal to expanding it to an individual URL landing page; FIG. FIG. 4 is an explanatory diagram of a work flow by the system of the embodiment; FIG. 4 is an explanatory diagram of a data list of common registration items of registered members used in the above embodiment; FIG. 4 is an explanatory diagram of a data list of additional registration items of a registered member of a car dealer used in the above embodiment; FIG. 4 is an explanatory diagram of a data list of additional registration items of a registered member of a body beauty salon used in the above embodiment; FIG. 4 is an explanatory diagram of a data list of additional registration items of a registered member of a facial beauty salon used in the above embodiment; FIG. 4 is an explanatory diagram of a data list of additional registration items of a registered member of a pachinko parlor used in the above embodiment;

BEST MODE FOR CARRYING OUT THE INVENTION Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. FIG. 1 shows the hardware configuration of a message creation system according to one embodiment of the present invention, and FIG. 2 shows the functional configuration. The message creation system of the embodiment comprises a store member data management system 10, a work terminal 12, an order management system 20, a recommendation message creation system 30, and an SMS distribution server 40. FIG. The systems are connected by a wired or wireless local network LAN13 and an Internet line NW1 as required and according to the environment of the installation site. Also, independent computers are shown in each system, but these computers may not be independent of each other, and multiple application software may be installed on one computer so that the functions of other systems can also be executed. good too. Here, for convenience of explanation, a computer is installed for each system.

The store-side member data management system 10 is installed in various companies and stores to manage customer information. A work operation terminal 12 such as a notebook computer is connected to the store member data management system 10 via a LAN 13 . The work terminal 12 is connected to the store-side member data management system 10 and the order management system 20 via the LAN 13 or the Internet NW1, and receives the member data 25 registered in the database 11 of the member data management system 10 as shown in FIG. Match on various conditions, create a separate landing page model for multiple matched members, and create a separate SMS message model. Then, the created individual landing page model and individual SMS message model are registered in the database 21 of the order management system 20 as data associated with each member's telephone number.

Personal identification information for SMS approach registered in the store-side member data management system 10 includes telephone number, name, gender, age, date of birth, postal code, address, and member data 25 shown in FIG. It includes the number of visits, history of visits, number of points for visits, person in charge of customer service, product information, questionnaire information, and the like. Note that the types of data are not limited to these, and can be increased or decreased according to system requirements.

At the work terminal 12, data of the member data 25 registered in the shop side member data management system 10 can be extracted under arbitrary conditions.

It holds parts data such as images, sentences, illustrations, etc. necessary for creating a web page that provides personalized information to each individual, that is, an individual landing page held in the order management system 20. It also holds model data for creating an individual SMS message that notifies a unique URL for each registered member, ie, an individual landing page URL.

In addition, the work terminal 12 cooperates with the order management system 20 to create a landing page model in which a plurality of matching displays are performed for individuals retrieved from the member data 25 of the store-side member data management system 10. is stored in the database 21 in association with the telephone number of This includes text data, color image data for advertisements, and illustration data. It also includes the telephone number of the destination.

FIG. 4 shows a functional block diagram of the recommendation message creation system 30. As shown in FIG. The recommendation message creation system 30 is uploaded from the order management system 20,
・Member information of each extracted member,
・Distribution scheme,
・Landing page model,
• It has a member data acceptor 301 that accepts the SMS message model.

In addition, the recommendation message creation system 30 includes an individual URL calculation unit 302-1 that calculates a member-specific landing page URL using the telephone number included in each member data accepted by the member data acceptance unit 301. there is An individual landing page creating unit 302-2 that completes an individual landing page using the landing page model accepted by the member data accepting unit 301, SMS message model data, and individual URL data calculated by the individual URL calculation unit 302-1, It has a landing page/URL linking section 302-3 for linking the created individual landing page and the individual URL. These are collectively referred to as a URL creation processing unit 302 .

The recommendation message creation system 30 also includes an individual SMS message creation unit 305 that embeds an individual URL character string in an SMS message model to complete an individual SMS message.

The recommendation message creation system 30 further includes a delivery schedule creation unit 306 and an individual SMS message creation unit 305 that create an individual SMS message for each telephone number based on SMS delivery scheme data for each member's telephone number accepted by the member data acceptance unit 301. An individual SMS message/delivery schedule combining unit 307 for linking the individual SMS message created by the above with the delivery schedule created by the delivery schedule creating unit 306, and an upload processing unit 308 for uploading the created individual SMS message and the delivery schedule to the SMS delivery server 40. It has Furthermore, the recommendation message creation system 30 has a data storage unit 309 . This data storage unit 309 stores various data uploaded from the order management system 20, various data generated by arithmetic processing in this system 30, and various data to be uploaded to the SMS delivery server 40 according to their respective types. Data storage means for temporary or permanent storage.

In the system configuration described above, data in each system is stored in databases (DB) 11, 21, and 31. These databases may be large-capacity storage devices directly connected to a computer. , a cloud computer database provided on the Internet may be used.

Next, the operation of the message creation system of this embodiment will be described. This explanation of the operation is also an explanation of the processing procedure of the message creation program incorporated in the system of the embodiment and the message creation method implemented by the computer.

As shown in FIG. 5, the store-side member data management system 10 asks customers to write their personal information on a dedicated form or to input their personal information online for membership registration. A member card is issued to the member and used when visiting the store. When the member visits the store, the card is used to automatically accumulate the usage history such as the date and time of the visit. New customers are encouraged to register as members, and personal identification information such as member data 25 shown in FIG. 3 is collected (step ST1).

On the shop side, at the time when advertisement or information notification is necessary, using the work terminal 12, selection conditions are set from the collected and stored member data 25, and a search is performed to select a transmission target person. Then, the selected transmission target person is uploaded to the order management system 20 . Also, the work terminal 12 communicates with the order management system 20 to create a recommendation message model for each member and a landing page message model to be stored in the database 21 . Images and illustration materials are also included in these recommendation message models and landing page models.

For example, on the store side, the working terminal 12 is used to set conditions for ordering.
Example 1: Image A if male, image B if female, image C otherwise.
Example 2: Text A if over 40 + store visit points of 10 or less, image D if over 40 + store visit points of 11 or more, text B if under 40 + store visit points of 10 or less, under 40 + store visit If the number of points is 11 or more, the image of E.

Next, upload the member data of the member you want to send. For example, a condition is set such that 300 members are added to the total member data of 1,000 members. The member data thus uploaded is uploaded to the order management system 20 (steps ST1 and ST3).

The order management system 20 processes as follows.

Processing of Example 1: If 200 are male, 90 are female, and 10 are unknown among the addresses that have been uploaded, then A image: 200, B image: 90, and C image: 10 are set.

Processing of Example 2: Among the uploaded addresses, the same processing as in Example 1 is performed, and as a result, the text of A is set to 100, the image of D is set to 110, the text of B is set to 30, and the image of E is set to 60.

In this way, texts and images that meet the set conditions are determined for the uploaded member data (steps ST5 and ST7).

The order management system 20 creates an individual landing page model, links the individual landing page model with the delivery destination telephone number data uploaded from the store-side member data management system 10, and uploads it to the recommendation message creation system 30. to instruct the creation of an individual URL and the creation of an individual SMS message (step ST9).

In the recommendation message creation system 30, for the SMS message model 34 for the individual member uploaded from the order management system 20, a unique landing page URL 341b for the member is calculated, and a blank for embedding the individual landing page URL is entered. The landing page URL 341b is embedded in 34b, an individual SMS message 341 as shown in FIGS. 6 and 7 is created, and linked with the telephone number to be transmitted. Further, in the recommendation message creation system 30, when the data of the member to whom the recommendation message is to be sent and the contents of the recommendation message are uploaded, image data A, B, C, . . . A landing page 351 is generated according to the content of the recommendation message including . Namely, in the corresponding blanks 35a, 35b, 35c, . The advertisement content 351c of text data A, B, C, . The created individual landing page 351 is linked to the above calculated landing page URL 341b and stored in the database 31 (step ST11).

Further, the individual URL 341b to be linked to the landing page 351 created for each person is embedded in the URL character input field 34b of the individual SMS message model 34, so that an individual SMS message such as the left part of FIG. 6 or FIG. 341 is completed, and this is distributed to each member through the Internet NW1 by the SMS distribution server 40 (step ST13).

After that, the individual URL 341b is specified from the mobile terminal 62 of each member, and if there is an access request to the landing page 351 for the individual message, the database 31 is accessed through the Internet NW1, and the landing page 351 of the specified URL is accessed. is accessed to the mobile terminal 62 of the requesting member, an individual landing page 351 is displayed on the mobile terminal 62 of the requesting member as shown in FIG. 8, and the access history is also acquired. This access history is downloaded to the recommendation message creation system 30 and stored in the database 31 . This access history data can be used for customer management, validity check of message delivery, and the like.

Figure 9 illustrates an individual SMS message model 34, and Figure 10 illustrates a landing page model 35 for an individual web page. The individual SMS message model 34 shown in FIG. 9 is mainly a text message, and it is possible to specify a blank 34a for embedding the name of the member who is the recipient, a blank 34b for embedding the URL for the individual landing page, and the like. On the other hand, for creating each landing page, for example, text or images that give preferential treatment to users in the commercial area as shown in FIG. . An individual landing page model 35 is thus created. The order management system 20 uploads the created SMS message model 34 and landing page model 35 for each transmission target member to the recommendation message creation system 30 .

The creation processing of the individual SMS message 341, the individual landing page URL 341b, and the landing page 351 executed by the recommendation message creation system 30 will be described with reference to the flowchart of FIG. The recommendation message creation system 30 is uploaded from the order management system 20,
・Member information of each member selected,
・Distribution scheme,
・Landing page model,
- Accept the SMS message model (step ST101). A landing page URL for each member is calculated using the telephone number included in each of the accepted member data (step ST103). Also, the received landing page model, SMS message model data, and calculated individual URL data are used to complete the individual SMS message and complete the individual landing page (steps ST105 and ST107). Subsequently, the created individual landing page and individual URL are linked (step ST109). Also, based on the accepted delivery scheme, a delivery schedule for when to deliver to the phone number is created, and the individual SMS message is associated with the delivery schedule (steps ST111 and ST113). The individual SMS message, the individual landing page, and the distribution schedule of the individual SMS message thus completed are stored in the database 31 (step ST115).

The processing of steps ST103 to ST115 is completed for the member data of all telephone numbers accepted by the recommendation message creation system 30 from the order management system 20 (step ST117). When the processing for all data is completed, the created individual SMS message group and the delivery schedule for each individual SMS message are uploaded to the SMS delivery server 40 (step S119).

Here, a processing procedure for creating a unique URL 341b for each person will be described with reference to the flowchart of FIG. The telephone number of each distribution target person uploaded from the order management system 20 is received (step ST121). Then, each person's phone number is used to create a unique URL 341b specific to each person. A unique URL 341b consists of a fixed part and an 8-digit unique key. Fixed portion https://www. p-sms. com/rm/ and an 8-digit key, and finally https://www. p-sms. The format is com/rm/**** (steps ST123 to ST131).

The method of generating the 8-digit key portion is as follows (step ST123).
1. Use php's uniqid function to get the unique id.
The uniqid function gets a unique ID based on the current time in microseconds.
2. 1 above. Using the ID obtained in , calculate the md5 hash value with the md5 function of php.
php's md5 function returns a hash value consisting of 32 hexadecimal characters.
3. 2 above. Convert the hash value obtained in ) into a character string with base 36 using the base_convert function of php. Since the base number is 36, the hexadecimal numbers are converted to character strings represented by 0 to 9 and a to z.
4. 3 above. Eight characters from the beginning of the character string obtained in 2 are cut out and used as a character string for the URL.

The database 31 is searched for the character string of the URL thus calculated (step ST125). If the same character string has already been registered, 1. in step ST123. , the character string is regenerated, and the same arithmetic processing is repeated (steps ST127 and ST129).

If a character string not registered in the database 31 is obtained, the character string obtained here is adopted as the character string for the unique URL of the individual and registered in the database 31 for each person (steps ST131 and ST133). ).

As shown in the flowchart of FIG. 13, the SMS distribution server 40 distributes a large number of personalized SMS messages according to the uploaded schedule, and distributes each message to the mobile terminal with the corresponding telephone number (step ST31).

The distributed individual SMS message 341 is received by the so-called flip phone 61 or smart phone 62 and displayed on their screens as shown in FIGS. After being displayed in this manner, each member browses the web page of the individual URL. Below, the flow when “Mr. Yamada” receives the incoming SMS message 341 on the smartphone 62 will be described.

Mr. Yamada notices the incoming SMS message 341 and opens the SMS message on his smartphone 62 (step ST33). When Mr. Yamada opens the SMS message 341 as shown in FIG. 7 and touches his own unique landing page URL 341b displayed there, he goes to the landing page hyperlinked to the URLb on the web server through the Internet NW1. Then, the personal URL landing page 351 as shown on the right side of FIG. 7 is displayed on the smartphone 62 (steps ST35 and ST37). When Mr. Yamada sees the advertisements and announcement information on this web page, he recognizes that it is an advertisement addressed to him personally, and is guided to the so-called advertisement, "Let's go to the store."

FIG. 14 shows the overall work flow of the system according to the above embodiment. In the work on the shop side, the landing page and the text of the SMS are created (instruction of the content to be conveyed) and the delivery date and time are designated (step ST41). Then, the list of transmission target telephone numbers (member data list 25) downloaded from the store side member data management system 10 is uploaded (step ST43).

In the work on the system side, personalization is performed based on the created contents and the list of telephone numbers to be transmitted (step ST45). Then, the telephone number to be transmitted and the transmission contents (characters and images) data for each telephone number are transferred to the recommendation message creation system 30 (step ST47).

Then, as described above, the recommendation message creation system 30 creates a personalized landing page 351, generates an individual landing URL 341b, adds the individual landing URL 341b to the personalized SMS text, and creates an individual SMS message 341. create. The landing page 351 is stored in the database 31 , and the created individual SMS message 341 and delivery schedule are uploaded to the SMS delivery server 40 . The SMS distribution server 40 distributes an individual SMS message for each telephone number uploaded from the recommendation message creation system 30 based on the schedule specified for each telephone number.

As described above, according to the message creation system, program, and method of the embodiment, individual URLs are created for a large number of members based on individual registration information, and recommendation messages with content adapted to each individual, Since the web page can be provided, the information and services of the store on the web page providing site can be well recognized, and the feeling of familiarity can be increased, and the desire to visit the store can be further increased, and sales can be improved. can contribute more to

In addition, advertisements and announcement information are examples, and by introducing newly opened or renewed stores, displaying campaigns and store visit points, etc., it is possible to indicate that this is a web page prepared for Mr. By getting the customer to recognize the customer better, it is possible to create a sense of familiarity and further increase the desire to visit the customer.

In the above-described embodiment, the member data list 25 of the store-side member data management system 10 includes the telephone number, name, gender, age, date of birth, postal code, address, number of visits, visit history, and visit points of each member. Although the number, customer service personnel, product information, and questionnaire information have been exemplified, the present invention is not limited to this embodiment. For example, the store-side member data system 10 stores each member's telephone number, at least name, gender, age, date of birth, postal code, address, number of visits, visit history, visit point number, customer service representative, product information, and questionnaires. It is assumed that member information including one or more of the information has been registered. and one or more of the following: name, gender, age, date of birth, zip code, address, number of visits, visit history, visit points, customer service representative, product information, questionnaire information of the registered member to be sent. can be used to instruct the content according to the attribute on the landing page, and a message creation system, program, and method for creating and distributing a recommendation message addressed to a telephone number. For example, in the web page of the URL for the individual landing page, the text within the commercial area is processed as A, and the text outside the commercial area is processed as B. It is possible to perform processing for the age condition of the B image, or to perform processing based on a combination of multiple conditions. In addition, it is possible to include a text that informs about the number of individual store visit points, and information such as "The customer's number of store visit points is ***." Personalized SMS messages can be created and delivered.

Furthermore, the member data 25 shown in FIG. 3 changes according to the business type of the store or company that introduces the message creation system of this embodiment. For example, FIG. 15 illustrates common registration items for any type of industry. For example, if the business type is an automobile sales company, items such as those shown in FIG. 16 can be added to the common registration items shown in FIG. If the type of business is a body beauty salon, in addition to the common registration items shown in FIG. 15, registration items as shown in FIG. 17 can be added. Furthermore, if the business type is a facial beauty salon, registration items such as those shown in FIG. 18 can be added, and if the business type is pachinko parlors, registration items such as those shown in FIG. 19 can be added.

Furthermore, the arithmetic processing method for creating a unique URL specific to each person using each person's telephone number is also an example, and is not limited to this. Any other arithmetic processing method that can generate a unique URL from a telephone number can also be adopted.

As described above, according to the message creation system, method, and program of the present embodiment, one or more of the information acquired at the time of visiting the store, such as the registered mobile phone number and the attributes of the individual, such as age, gender, frequency of visits, preferences, etc. Effective advertising and information announcements can be achieved by creating messages and web pages with individual content for each person using a combination of multiple, SMS messages, and individual landing URLs and distributing them to the corresponding phone number. can.

"Toyota" in FIG. 16 is a registered trademark of Toyota Motor Corporation such as No. 289068. "Nissan" in FIG. 16 is a registered trademark of Nissan Motor Co., Ltd., such as No. 2043017. "Crown" in FIG. 16 is a katakana notation of "CROWN", a registered trademark of Toyota Motor Corporation such as No. 926786. "Leaf" in FIG. 16 is a registered trademark of Nissan Motor Co., Ltd. such as No. 5254396. "Juggler" in FIG. 19 is a registered trademark of Kita Denshi Co., Ltd., such as No. 4987492.

The message creation system, method, and program of the present invention use the Internet and mobile terminals to advertise individual content and provide information to store companies of various business types and services, effectively attracting customers to return to the store. can contribute to the sales increase of stores and companies.

10 store side member data management system 11 member database 12 work terminal 13 LAN
20 order management system 21 database 25 member data list 30 recommendation message creation system 31 database 301 member data acceptance unit 302 individual URL creation processing unit 302-1 individual URL calculation unit 302-2 individual landing page creation unit 302-3 landing page/URL Linking unit 305 Individual SMS message creation unit 306 Delivery schedule creation unit 307 Individual SMS message/delivery schedule combination unit 308 Upload processing unit 309 Data storage unit 341 Individual SMS message 341b URL for individual landing page
351 Individual landing page 40 SMS delivery server 60 Member-side mobile terminal 61 Garakei 62 Smartphone NW1 Internet

Claims (3)

a phone number reception unit that receives the phone number of each registered member that is input;
an SMS message model reception unit that receives an input SMS message model;
a landing page reception unit that receives an input landing page model;
a URL generation unit that generates a unique URL for each of the plurality of telephone numbers by applying a predetermined URL arithmetic expression to each of the plurality of telephone numbers received by the telephone number reception unit;
an individual SMS message text creation unit that creates an individual SMS message text by adding a unique URL generated by the URL generation unit to the SMS message model received by the SMS message model reception unit;
an SMS message completion processing unit that completes an SMS message with an individual URL by linking the created individual SMS message text with the telephone number used for creating the SMS message text as a destination;
an SMS message upload processing unit for uploading the completed SMS message with individual URL to an SMS distribution server;
One or both of character data and image data prepared for each of the plurality of types of attributes registered with each of the telephone numbers for the landing page model received by the landing page model receiving unit an individual landing page creating unit that inserts content and completes an individual landing page corresponding to each of the telephone numbers and corresponding to each of the registration information of the registered member;
an individual landing page registration unit for registering the unique URL generated by the URL generation unit as an individual landing page URL, linking the individual landing page and the individual landing page URL, and registering the URL in a web server;
an individual landing page output unit that, in response to a download request specifying the unique URL, reads the individual landing page linked to the specified URL from the individual landing page registration unit and downloads it to the download request source. prepared,
The content is changed for each registered member's registration information, the individual landing page and the individual landing page URL are generated by combining a plurality of such content, and the text of the individual landing page URL is added to the individual SMS message. Write to be visible,
A message characterized by enabling the registered member to access the individual landing page specific to the registered member by clicking the URL for the individual landing page in the SMS message text displayed on the screen of his or her own terminal. creation system. a phone number reception step for receiving a phone number for each registered member to be input;
an SMS message model receiving step for receiving an input SMS message model;
a landing page acceptance step for accepting an input landing page model;
a URL generation step of generating a unique URL for each of the plurality of telephone numbers by applying a predetermined URL arithmetic expression to each of the plurality of telephone numbers received in the telephone number reception step;
an individual SMS message text creating step of creating an individual SMS message text by adding the unique URL generated in the URL generating step to the SMS message model received in the SMS message model receiving step;
an SMS message completion processing step of completing an SMS message with an individual URL by linking the created individual SMS message text with the telephone number used to create the SMS message text as a destination;
an SMS message upload processing step of uploading the completed SMS message with individual URL to an SMS distribution server;
Landing pages of one or both of character data and image data prepared for each of a plurality of types of attributes registered with each of the telephone numbers for the landing page model received in the landing page model receiving step an individual landing page creation step of completing an individual landing page having content corresponding to each of the telephone numbers and corresponding to each of the registration information of the registered member by inserting the content for the registration;
an individual landing page registration step of registering the unique URL generated in the URL generation step as an individual landing page URL, linking the individual landing page and the individual landing page URL, and registering them in a web server;
an individual landing page output step of reading the individual landing page linked to the specified URL from the web server and downloading it to a download request source in response to a download request specifying the unique URL;
The content is changed for each registered member's registration information, the individual landing page and the individual landing page URL are generated by combining a plurality of such content, and the text of the individual landing page URL is added to the individual SMS message. Write to be visible,
A message characterized by enabling the registered member to access the individual landing page specific to the registered member by clicking the URL for the individual landing page in the SMS message text displayed on the screen of his or her own terminal. How to make. A message creation program that is installed in a computer to execute message creation processing,
a phone number reception step for receiving a phone number for each registered member to be input;
an SMS message model receiving step for receiving an input SMS message model;
a landing page acceptance step for accepting an input landing page model;
a URL generation step of generating a unique URL for each of the plurality of telephone numbers by applying a predetermined URL arithmetic expression to each of the plurality of telephone numbers received in the telephone number reception step;
an individual SMS message text creating step of creating an individual SMS message text by adding the unique URL generated in the URL generating step to the SMS message model received in the SMS message model receiving step;
an SMS message completion processing step of completing an SMS message with an individual URL by linking the created individual SMS message text with the telephone number used to create the SMS message text as a destination;
an SMS message upload processing step of uploading the completed SMS message with individual URL to an SMS distribution server;
Landing pages of one or both of character data and image data prepared for each of a plurality of types of attributes registered with each of the telephone numbers for the landing page model received in the landing page model receiving step an individual landing page creation step of completing an individual landing page with content corresponding to each of the telephone numbers and corresponding to each registered member's registration information by inserting the content for
an individual landing page registration step of registering the unique URL generated in the URL generation step as an individual landing page URL, linking the individual landing page and the individual landing page URL, and registering them in a web server;
an individual landing page output step of reading the individual landing page linked to the specified URL from the web server and downloading it to a download request source in response to a download request specifying the unique URL;
The content is changed for each registered member's registration information, the individual landing page and the individual landing page URL are generated by combining a plurality of such content, and the text of the individual landing page URL is added to the individual SMS message. Write to be visible,
A message characterized by enabling the registered member to access the individual landing page specific to the registered member by clicking the URL for the individual landing page in the SMS message text displayed on the screen of his or her own terminal. creation program.

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