JP2019121180A - Order receiving apparatus, order receiving method, and program - Google Patents

Abstract

To reduce loss in opportunity for selling a commodity.SOLUTION: An order receiving apparatus 1 includes: an information acquiring unit 131 for acquiring commodity specifying information for use in specifying a commodity whose advertisement is broadcasted on TV; an in-coming call receiving unit 132 for receiving, from a communication terminal 2, an in-coming call to a telephone number included in the advertisement; an order screen transmitting unit 133 for, after the in-coming call is received by the in-coming call receiving unit 132, transmitting, to the communication terminal 2, an order screen for ordering the commodity which includes an image of the commodity indicated by the commodity specifying information; and an order processing unit 134 for carrying out commodity ordering processing on the basis of order information received from the communication terminal 2.SELECTED DRAWING: Figure 2

Description

  The present invention relates to an order reception device, an order reception method, and a program.

  A shopping program (hereinafter referred to as a mail-order program) that sells products through television broadcasting is known. For example, according to Patent Document 1, a viewer who views a mail order program receives a product selection desired to purchase while viewing a mail order program using a viewer network terminal, and accepts a purchase procedure even after the mail order program is ended. A mail order system is disclosed.

Patent No. 3969364 gazette

  However, many of the viewers who view the mail order program on the television call the product while ordering the mail order program during the broadcast time zone of the mail order program. Therefore, there are cases where the call center can not receive an order telephone at the call center because the telephones ordering the products from the viewer during the broadcast time zone of the mail-order program are concentrated at the call center. As a result, the seller who sells the product has lost the sales opportunity of the product.

  Then, this invention is made in view of these points, and it aims at providing an order reception device, an order reception method, and a program which reduce a loss of a sales opportunity of goods.

  The order reception device according to the first aspect of the present invention includes an information acquisition unit for acquiring product specification information for specifying a product for which an advertisement is broadcast on a television, and a telephone number included in the advertisement from the communication terminal. An order for ordering the product including an image of the product indicated by the product specification information from the communication terminal after the call reception accepting unit for receiving an incoming call and the call reception accepting unit receiving the call reception It has an order screen transmission unit for transmitting a screen, and an order processing unit for executing the order processing of the product based on the order information received from the communication terminal after transmitting the order screen.

  The incoming call reception unit determines whether the operator receiving the order can handle, and the order screen transmission unit determines that the communication terminal receives the order when the incoming call reception unit determines that the operator can not handle the order. You may send the screen.

  For example, the incoming call reception unit transmits, to the communication terminal, voice information indicating a guidance message for receiving a selection as to whether an order by telephone is desired or an order using the order screen is desired. Later, the selection is received from the communication terminal, and the order screen transmission unit transmits the order screen to the communication terminal when the incoming call reception unit receives a selection for requesting an order using the order screen. .

  The order screen transmission unit transmits address information indicating an address for displaying the order screen to the communication terminal when the incoming call reception unit receives a selection for requesting an order using the order screen. When the access to the address is accepted from the communication terminal, the order screen may be transmitted.

  The order screen transmission unit transmits the address information including the address and information corresponding to a telephone number of the communication terminal to the communication terminal, and accepts an access to the address from the communication terminal. The order screen may be transmitted when information corresponding to a telephone number of the communication terminal is acquired.

  For example, the order reception device further includes a storage unit that associates and stores the telephone number of the communication terminal and the purchase history of the product of the user of the communication terminal, and the order screen transmission unit Correspondingly, the address information including the address and the information corresponding to the telephone number of the communication terminal is transmitted, the access to the address is accepted from the communication terminal, and the information corresponding to the telephone number of the communication terminal is When acquired, the storage unit generates the order screen based on the purchase history associated with the telephone number, and transmits the generated order screen to the communication terminal.

  When the order processing unit receives the order information from the communication terminal, the order processing unit associates destination information and purchase history of the product included in the order information with the telephone number of the communication terminal and temporarily stores the order information in the storage unit. It may be stored.

  The order receiving apparatus further includes a storage unit that associates and stores a telephone number of the communication terminal and destination information corresponding to a user of the communication terminal, and the order screen transmission unit is configured to store the destination information in the storage unit. And the order information including the destination information may be transmitted to the communication terminal.

  For example, when it is possible to specify that the telephone number of the communication terminal is a telephone number corresponding to a mobile phone, the order screen transmission unit transmits the order screen to the communication terminal, and the telephone number of the communication terminal is portable. The order screen is not transmitted to the communication terminal when the telephone number can not be identified.

  The information acquisition unit acquires the product specification information including an airing date and time of the advertisement, and the order screen transmission unit includes one or more of the airing date and time corresponding to a date and time when the incoming call reception unit receives the incoming call. The order screen including an image of a product corresponding to the product specification information may be transmitted.

  For example, the order screen transmission unit transmits the order screen including an image of a product corresponding to one or more items of product identification information associated with a telephone number included in the advertisement.

  The order receiving method according to the second aspect of the present invention includes the steps of acquiring commodity specifying information for identifying a commodity for which an advertisement has been broadcasted on a television, executed by a computer, and included in the advertisement from the communication terminal. An order for ordering the product including an image of the product indicated by the product specification information from the communication terminal after receiving the call addressed to the specified telephone number and after receiving the call from the communication terminal The steps of: transmitting the screen; and performing the ordering process of the product based on the order information received from the communication terminal after transmitting the order screen.

  A program according to a third aspect of the present invention includes a computer, an information acquiring unit for acquiring product specification information for specifying a product for which an advertisement is broadcasted on a television, a telephone number included in the advertisement from a communication terminal An order reception screen for ordering the product including the image of the product indicated by the product specification information to the communication terminal after the call reception acceptance unit for receiving the call reception, the call reception acceptance unit receiving the call reception And an order processing unit that executes ordering processing of the product based on the order information received from the communication terminal after transmitting the order screen.

  According to the present invention, it is possible to reduce the loss of sales opportunities for goods.

It is a figure for demonstrating the outline | summary of an order reception system. It is a figure which shows the function structure of an order reception apparatus. It is a figure for demonstrating an order screen. It is a figure which shows the order screen of a chat format typically. It is a sequence diagram of processing of an order reception system.

[Overview of Order Receiving System S]
FIG. 1 is a diagram for explaining the outline of the order receiving system S. As shown in FIG. The order receiving system S is a system that includes the order receiving device 1 and the communication terminal 2 and receives an order for a product corresponding to an advertisement broadcasted on a television. In the present embodiment, the advertisement is a video related to a product introduced in a mail-order program, but the present invention is not limited to this, and an advertisement broadcast of about ten seconds to several tens of seconds shown before or after the program or in the middle of the program It may be

  In the order receiving system S, first, the order receiving device 1 acquires, from the advertiser, product specifying information for specifying a product for which an advertisement is to be broadcast on a television ((1) in FIG. 1). Subsequently, an advertisement is broadcasted on the television 3 ((2) in FIG. 1). The communication terminal 2 transmits a telephone for ordering a product in response to the operation of the user U who views the advertisement broadcasted on the television 3 ((3) in FIG. 1). The order receiving device 1 determines whether the operator receiving the order can handle the incoming call. When it is determined that the operator can handle the order, the order reception device 1 transfers the incoming call to the operator. When it is determined that the operator can not handle the order, the order reception device 1 transmits an order screen for ordering a product to the communication terminal 2 that has made a call ((4) in FIG. 1).

  The user U inputs order information for ordering a product to the communication terminal 2 while viewing the order screen displayed on the communication terminal 2. The communication terminal 2 transmits the input order information to the order receiving apparatus 1 ((5) in FIG. 1). The order receiving apparatus 1 executes an ordering process of goods based on the received order information ((6) in FIG. 1). By doing this, the order receiving device 1 can receive an order for a product from the user U even when the operator can not cope with the incoming call. Therefore, a business that sells products can reduce the loss of sales opportunities. In the following description, "a state where the operator can not cope with an incoming call" may be referred to as "a flood call state".

[Function Configuration of Order Receiving Device 1]
FIG. 2 is a diagram showing a functional configuration of the order receiving apparatus 1. The order reception device 1 includes a communication unit 11, a storage unit 12, and a control unit 13. The communication unit 11 is a communication interface for connecting to a network, and includes, for example, a LAN (Local Area Network) controller. The communication unit 11 transmits and receives information to and from the communication terminal 2 via the network. The communication unit 11 may transmit and receive information to and from a terminal managed by the advertiser. The network is, for example, the Internet.

  The storage unit 12 includes storage media such as a read only memory (ROM), a random access memory (RAM), and a hard disk. The storage unit 12 stores a program that the control unit 13 executes. The storage unit 12 may store the telephone number of the communication terminal 2 and the purchase history of the product of the user U of the communication terminal 2 in association with each other. In addition, the storage unit 12 may store the telephone number of the communication terminal 2 and the destination information corresponding to the user U of the communication terminal 2 in association with each other. The destination information includes the user U's name, postal code, address, and telephone number. The storage unit 12 may store, in the identification information for identifying the user U associated with the telephone number of the communication terminal 2 or the telephone number of the communication terminal 2, language information indicating a language desired to be coped with when the order is accepted. .

  The control unit 13 is, for example, a CPU (Central Processing Unit). The control unit 13 is a control unit that operates each operation block by executing a program stored in the storage unit 12. In addition, the control unit 13 functions as an information acquisition unit 131, an incoming call reception unit 132, an order screen transmission unit 133, and an order processing unit 134 by executing a program stored in the storage unit 12.

  The information acquisition unit 131 acquires product specification information for specifying a product for which an advertisement has been broadcasted on the television 3. For example, the information acquisition unit 131 acquires product specification information including the airing date and time of the advertisement. Further, the information acquisition unit 131 may acquire a telephone number associated with the item identification information.

  The incoming call reception unit 132 receives an incoming call addressed to the telephone number included in the advertisement from the communication terminal 2. When receiving an incoming call, the incoming call reception unit 132 determines whether the operator who accepts the order can handle it. When receiving an incoming call, if there is an operator who has not accepted an order, the incoming call reception unit 132 determines that the operator can handle it. The incoming call reception unit 132 is an operator that can respond using a language that the user U corresponding to the telephone number of the communication terminal 2 that has made a call to order a product based on the language information stored in the storage unit 12. It may be determined whether or not it can respond. By doing this, the order receiving system S can correspond to a plurality of users U who use different languages. When it is determined that the operator can handle the incoming call reception unit 132, the incoming call reception unit 132 transfers a call to the operator.

  If there is no operator who has not accepted an order, the incoming call reception unit 132 determines that the operator can not handle the operation. The incoming call reception unit 132 transmits voice information to the communication terminal 2 when it is determined that the operator can not handle the incoming call. For example, when the operator can not handle the incoming call, the incoming call reception unit 132 for the communication terminal 2 receives a selection as to whether he wishes to place an order on the phone or an order using the order screen. Send voice information indicating a guidance message.

  The guidance message includes a message notifying that the telephone is busy, and a message for guiding an order using the order screen. Specifically, for the informational message, "The phone is busy now. You can also make a procedure from the web. If you want to wait as it is, please press 1 if you want to make a procedure from the web. The voice is ". The "procedure from the Web" is an order using an order screen.

  The user U inputs to the communication terminal 2 a selection as to whether he wishes to place an order by telephone or to place an order using the order screen. Specifically, when the user U desires to place an order by telephone, the user U inputs the numeral “1” to the communication terminal 2. In addition, when the user U desires an order using the order screen, the user U inputs the number “2” to the communication terminal 2. Communication terminal 2 transmits selection information indicating the number selected by user U.

  After transmitting the voice information, the incoming call reception unit 132 receives selection information indicating the selection of the user U. The incoming call reception unit 132 notifies the order screen transmission unit 133 of the received selection.

  The order screen transmission unit 133 transmits an order screen for ordering a product to the communication terminal 2 after the incoming call reception unit 132 receives an incoming call. Specifically, the order screen transmission unit 133 determines that the incoming call reception unit 132 can not cope with the telephone that the operator has received, and thereafter, when the selection for requesting an order using the order screen is received, the product specification information An order screen including an image of a product to be shown is transmitted to the communication terminal 2.

  For example, the order screen transmission unit 133 transmits the order screen to the communication terminal 2 according to the following procedure. First, when the incoming call reception unit 132 receives a selection for requesting an order using the order screen, the order screen transmission unit 133 transmits address information indicating an address for displaying the order screen to the communication terminal 2. The address information is, for example, a URL (Uniform Resource Locator) including the order receiving apparatus 1 as a destination. The order screen transmission unit 133 transmits the address information to the communication terminal 2 using SMS (Short Message Service).

  The communication terminal 2 displays the received address information. When the communication terminal 2 receives the selection of the address information from the user U, the communication terminal 2 accesses the order receiving apparatus 1. When the order screen transmission unit 133 receives an access from the communication terminal 2 to the address indicated by the address information, the order screen transmission unit 133 transmits the order screen. By doing this, the order screen transmission unit 133 can guide the user U of the communication terminal 2 to an order using an order screen using the Internet.

  The order screen transmission unit 133 includes an address and information corresponding to the telephone number of the communication terminal 2 with respect to the communication terminal 2 in order to transmit the order screen limited to the communication terminal 2 that has made a call. Address information may be sent. In this case, the order screen transmission unit 133 adds information indicating the telephone number of the communication terminal 2 as a parameter to the URL as the address information, and transmits the address information to which the parameter is added to the communication terminal 2. Further, the order screen transmission unit 133 causes the storage unit 12 to store information indicating the telephone number of the communication terminal 2 added as a parameter to the URL.

  The order screen transmission unit 133 receives access to the address from the communication terminal 2 and acquires information corresponding to the telephone number of the communication terminal 2 included in the address information. Then, when the information corresponding to the telephone number of the communication terminal 2 acquired from the address information is stored in the storage unit 12, the order screen transmission unit 133 transmits the order screen to the communication terminal 2. By doing this, the order screen transmission unit 133 can transmit the order screen limited to the communication terminal 2 that has made the call.

  In addition, even if the order screen transmission unit 133 acquires from the communication terminal 2 the language information set in the operating system of the communication terminal 2 or the language information set in the software installed in the communication terminal 2. Good. When the order screen transmission unit 133 acquires the language information, the order screen transmission unit 133 transmits an order screen corresponding to the language indicated in the language information. By doing this, the order screen transmission unit 133 can transmit the order screen corresponding to the language used by the user U. Therefore, the user U can order a product while confirming the order screen of the language used by the user U.

  When the communication terminal 2 is a mobile phone (smart phone), the communication terminal 2 includes a display unit capable of displaying an order screen. However, when the communication terminal 2 is not a mobile phone, the communication terminal 2 may not be provided with the display part which can display an order screen. Therefore, the order screen transmission unit 133 transmits the order screen to the communication terminal 2 when it can be specified that the telephone number of the communication terminal 2 is a telephone number corresponding to the mobile phone. Specifically, first, the order screen transmission unit 133 acquires the telephone number of the communication terminal 2. Next, when the first three digits of the acquired telephone number is a number corresponding to the mobile phone (for example, 090, 080, 070), the order screen transmission unit 133 corresponds to the mobile phone of the communication terminal 2's telephone number. Identify it as a phone number. By doing this, the order screen transmission unit 133 can transmit the order screen to the communication terminal 2 that can display the order screen.

  In addition, the order screen transmission unit 133 does not transmit the order screen to the communication terminal 2 when it can not be specified that the telephone number of the communication terminal 2 is the telephone number corresponding to the mobile phone. Specifically, when the first 3 digits of the acquired telephone number is not the number corresponding to the mobile telephone (for example, 090, 080, 070), the order screen transmission unit 133 transmits the telephone number of the communication terminal 2 to the mobile telephone. Identify that it is not the corresponding phone number. In addition, when the telephone number of the communication terminal 2 is not notified and can not be identified, the order screen transmission unit 133 specifies that the telephone number does not correspond to the mobile telephone. If the order screen transmission unit 133 specifies that the telephone number does not correspond to the mobile telephone, the order screen transmission unit 133 does not transmit the order screen. By doing this, the order screen transmission unit 133 can prevent the order screen from being transmitted to the communication terminal 2 that may not be able to display the order screen.

  Subsequently, the order screen transmitted by the order screen transmission unit 133 will be described. FIG. 3 is a diagram for explaining the order screen. FIG. 3A is a view schematically showing an order screen including an image of a product for causing the user U to select a product. The image of the product in FIG. 3A is an image of the product indicated by the product specification information acquired by the information acquisition unit 131. The user U can select a product to be ordered while checking the displayed product image.

  The order screen transmission unit 133 uses an order screen as a confirmation screen for explaining usage notes, an input screen for inputting product destination information, or a settlement method selection screen for selecting a payment method of payment. It may be sent. FIG. 3B is a view schematically showing a confirmation screen for explaining usage notes and the like. When the order screen transmission unit 133 receives an operation for agreeing to the usage notes on the screen shown in FIG. 3B, the order screen transmission unit 133 transmits to the communication terminal 2 an input screen for receiving the input of the product destination information.

  FIG. 3C is a view schematically showing an input screen for causing the user U to input destination information of a product. The destination information is a zip code, an address, a name, and a telephone number. As described above, when the order screen transmission unit 133 transmits the order screen to the communication terminal 2, the user U can input the order information while confirming the order screen displayed on the communication terminal 2.

  The order screen may be a chat-type order screen in which text transmission / reception is performed one-on-one. FIG. 4 is a view schematically showing a chat type order screen. In FIG. 4, “AI” surrounded by a square is an icon indicating a chatbot managed by a provider who operates the order receiving system S. The boxed “U” is an icon indicating the user U.

  In the chat format of the order screen, as entered in the communication terminal 2 "AI" is text, the text "Hello! Purchase the desired commodity looks below! 4K TV" is displayed. When the user U inputs the text “4K TV” to confirm the desired product, the text “U” is displayed on the communication terminal 2 as “4K TV”. Subsequently, a text “If proceeding to the procedure as it is ...” inputted by “AI” is displayed on the communication terminal 2.

  In such a chat-type order screen, since the user U can place an order as if interacting with the operator, the order screen transmission unit 133 is sensitive to the user U's psychological resistance to the input of personal information. Can be reduced. Therefore, the chat type order screen is suitable for the user U who is resistant to inputting the name and address on the Internet browser.

  When the storage unit 12 associates and stores the telephone number of the communication terminal 2 and the purchase history of the product of the user U of the communication terminal 2, the order screen transmission unit 133 is associated with the telephone number in the storage unit 12 Generate an order screen based on your purchase history. Specifically, the order screen transmission unit 133 generates an order screen not including the product indicated in the purchase history. Then, the order screen transmission unit 133 transmits the generated order screen to the communication terminal 2. By doing this, the user U does not have to see the already purchased item, so it becomes easy to select the item to be ordered.

  The order screen transmission unit 133 generates an order screen including information indicating that the item has already been purchased and the item based on the purchase history associated with the telephone number. By doing this, the communication terminal 2 can display the product that the user U has already purchased and the information indicating that the product has already been purchased. Therefore, the user U can easily purchase the same product if they want to purchase it again.

  When the destination information is stored in the storage unit 12, the order screen transmission unit 133 transmits order information including the destination information to the communication terminal 2. For example, the order screen transmission unit transmits the input screen to the communication terminal 2 in a state where the zip code, the address, the name, and the telephone number included in the destination information are input on the input screen shown in FIG. . By doing this, the user U can order a product only by confirming the order information displayed on the communication terminal 2 without inputting the destination information while confirming the order screen.

  In addition, the order screen transmission unit 133 may transmit an order screen according to the date and time when the incoming call reception unit 132 receives an incoming call. Specifically, the order screen transmission unit 133 transmits an order screen including an image of a product corresponding to one or more product specification information including an on-air date and time corresponding to a date and time when the incoming call reception unit 132 receives an incoming call. More specifically, the order screen transmission unit 133 transmits an order screen including an image of a product for which an advertisement has been broadcast on the television 3 in a time zone corresponding to the date and time when the incoming call reception unit 132 receives an incoming call. In addition, the order screen transmission unit 133 may transmit an order screen for highlighting and displaying a product corresponding to one or more product specification information including a broadcast date and time corresponding to a date and time when the incoming call is received. By doing this, the user U who views the advertisement broadcasted on the television 3 can easily confirm the product corresponding to the advertisement broadcasted on the television 3.

  In addition, the order screen transmission unit 133 may transmit an order screen not including the sold products, when a product corresponding to one or more product specification information including an on-air date and time corresponding to a date and time when the incoming call is received is sold out. . In addition, the order screen transmission unit 133 may transmit an order screen for displaying the sold-out product along with information indicating that the sold-out product has been sold out.

  Here, the order screen may include an image of a product before the advertisement is broadcast on the television 3. For example, the order screen transmission unit 133 transmits an order screen including an image of a product corresponding to one or more product specification information not including a broadcast date and time corresponding to the date and time when the incoming call is received. In addition, the order screen transmission unit 133 may transmit an order screen including a product for which an advertisement is broadcast on the television 3 and a product for which an advertisement is not broadcast on the television 3. In this case, the order screen transmission unit 133 transmits the order screen specifying the product on which the advertisement is broadcast on the television 3 or the order screen on which the product on which the advertisement is broadcast is highlighted on the television 3. By doing this, even when the order screen including both the product on which the advertisement is broadcast and the product similar to the product is displayed on the display screen of the communication terminal 2, the user U can broadcast the advertisement. It will be easier to identify the product being

  FIG. 3A shows a state in which advertisements of “TV”, “washing machine”, “digital camera”, and “shirt” are broadcast on the television 3 and images corresponding to the broadcasted items are displayed. By doing this, the user U can confirm the order screen including the image of the product for which the advertisement has been broadcasted on the television 3.

  In a mail order program, a telephone number (order number) for ordering may be set for each item to be advertised, and the order number set for the item may be broadcast together with the item in the mail order program. At this time, the communication terminal 2 accepts the input of the order number included in the advertisement broadcasted on the television 3 from the user U, and makes a call to the reception number. Therefore, when the order number is set for each item to be advertised, the order screen transmission unit 133 sets one or more item specifying information associated with the order number included in the advertisement broadcasted on the television 3 An order screen including an image of the corresponding product may be transmitted.

  For example, the order screen transmission unit 133 transmits an order screen at least including an image of a product corresponding to the order number transmitted by the communication terminal 2 to the communication terminal 2 transmitting the order number. Specifically, the order screen transmission unit 133 transmits the order screen including the image of the product corresponding to the order reception number at the top of the order screen. By doing this, since the user U can confirm the product that he / she wants to order as soon as the order screen is displayed, the user U can quickly select the product that he / she wants to order from among the plurality of products.

  The order screen transmission unit 133 may transmit an order screen including only the image of the product corresponding to the order number transmitted by the communication terminal 2 to the communication terminal 2 transmitting the order number. Good. By doing this, the order screen transmission unit 133 can cause the user U to confirm only the image of the product that he / she wants to order, so that it is possible for the user U to make an order other than the product corresponding to the order number by mistake. It can be suppressed.

  For example, the order screen transmission unit 133 may transmit an order screen that displays the number of stock items included in the order screen. By doing this, the user U can confirm the stock quantity of the product displayed on the order screen. Therefore, the order receiving system S can prompt the user U to make a decision on the purchase of a product.

  After transmitting the order screen, the order processing unit 134 executes a process of ordering goods based on the order information received from the communication terminal 2. Further, when the order processing unit 134 receives the order information from the communication terminal 2, the order processing unit 134 temporarily stores the product destination information and the purchase history included in the order information in the storage unit 12 in association with the telephone number of the communication terminal 2. You may

  For example, while the advertisement is broadcast on the television 3, the order processing unit 134 stores the destination information and the purchase history in the storage unit 12 in association with the telephone number of the communication terminal 2. By doing this, the order screen transmission unit 133 can transmit the order screen based on the information stored in association with the telephone number of the communication terminal 2 of the user U who has made the order. Therefore, the user U can make an order only by confirming the order information including the destination information.

  The order processing unit 134 may store the destination information and the purchase history in the storage unit 12 for a predetermined holding period even after the broadcast of the advertisement ends. The holding period is a reordering period in which it is assumed that the user U places an order again. The reordering period may be set as appropriate by the business operator operating the order receiving system S, and is, for example, one month. By doing this, the user U can easily place an order because the user U can make an order only by confirming the order information even when placing an order again after the day of ordering the product.

  The telephone number may be reused as the telephone number of another user. When the telephone number used by the user U is reused as the telephone number of the communication terminal 2 used by a user different from the user U, the destination information associated with the reused telephone number is reused. It is not the destination information of the user U who uses the communication terminal 2 of the telephone number. Therefore, the order processing unit 134 deletes the destination information and the purchase history from the storage unit 12 after the retention period has elapsed. By doing this, the order screen transmission unit 133 can reduce transmission of order information including destination information that is not the destination information of the user U to the communication terminal 2 of the user U.

[Flow of processing of order reception system S]
Subsequently, the flow of processing of the order receiving system S will be described. FIG. 5 is a sequence diagram of processing of the order receiving system S. First, the information acquisition unit 131 of the order receiving device 1 acquires product specification information for specifying a product from the advertiser (step S1). Next, an advertisement for the product is broadcast on the television 3. The communication terminal 2 accepts the operation of the user U who has viewed the broadcasted advertisement, and transmits the operation to the telephone number included in the advertisement (step S2).

  Based on the language information stored in storage unit 12, call reception reception unit 132 determines whether or not an operator capable of using a language that user U corresponding to the telephone number of communication terminal 2 that has received a call can handle. Determine When there is an operator who accepts an order for a product, the incoming call reception unit 132 transfers a call from the user U to the operator. Incoming call reception unit 132 transmits to communication terminal 2 voice information indicating a guidance message for receiving a selection as to whether an order on the telephone is desired or an order using an order screen is desired when in an overflow call state. (Step S3).

  The communication terminal 2 outputs a guidance message indicated by the received voice information. The user U listens for the guidance message and inputs an operation to the communication terminal 2 to select whether to request an order by telephone or to use the order screen. The user U can register in advance a selection as to whether he wishes to place an order by telephone or to place an order using the order screen. When the user U registers the selection for which he wishes to place an order using the order screen, the order reception system S receives the order screen from the communication terminal 2 without transmitting voice information indicating a guidance message when an incoming call from the communication terminal 2 is received. Send. By doing this, the communication terminal 2 of the user U who desires an order using the order screen can immediately display the order screen. The following description will be made on the assumption that the user U has made a desired selection using the order screen.

  Communication terminal 2 transmits selection information indicating that an order using the order screen has been selected to order screen transmission unit 133 when receiving an input for selecting the order using the order screen from user U (step S4). ).

  When the order screen transmission unit 133 receives the selection information, it transmits address information indicating an address for displaying the order screen (step S5). When the communication terminal 2 receives the address information, the communication terminal 2 displays the address information. When the user U selects the address information displayed on the communication terminal 2, the communication terminal 2 transmits a request for connection to the address indicated by the address information to the order screen transmission unit 133 (step S6). The communication terminal 2 may transmit the language information corresponding to the communication terminal 2 to the order screen transmission unit 133 together with the connection request to the address.

  When receiving the connection request to the address for displaying the order screen, the order screen transmission unit 133 transmits the order screen to the communication terminal 2 (step S7). When the communication terminal 2 receives the order screen, the communication terminal 2 displays the order screen and receives an input of order information (step S8). When the user U inputs order information, the communication terminal 2 transmits the order information to the order receiving apparatus 1 (step S9). When the order processing unit 134 receives the order information, the order processing unit 134 executes an order process of the product based on the received order information (step S10).

(Modification 1)
The business operator who operates the order reception system S may use a published application as a chat-type order screen. For example, a messenger application such as LINE (registered trademark) capable of transmitting and receiving text in real time can be suitably used. The business operator who operates the order reception system S can create a chat-type order screen by creating a company account in the messenger application in advance and sending and receiving messages with the user U from the created company account.

  The order screen transmission unit 133 transmits, as address information, address information including an address for adding a company account to the account of the messenger application used by the user U. By doing this, the user U can order an item via a familiar messenger application.

(Modification 2)
In the above description, when the operator can not handle the incoming call, the incoming call reception unit 132 transmits voice information indicating a guidance message for receiving the selection. Not limited to this, the incoming call reception unit 132 may change the guidance message included in the voice information to be transmitted, based on the telephone number of the communication terminal 2. Specifically, the incoming call reception unit 132 includes voice information including a guidance message including a guidance for causing the communication terminal 2 to display an order screen based on whether the telephone number of the communication terminal 2 is a telephone number corresponding to a mobile phone. Control whether to send or not.

  When the incoming call reception unit 132 specifies that the telephone number of the communication terminal 2 is a telephone number corresponding to the mobile phone, it is selected whether an order by telephone is desired or an order using an order screen is desired. Transmit voice information indicating a guidance message for acceptance. When the incoming call reception unit 132 can not specify that the telephone number of the communication terminal 2 is the telephone number corresponding to the mobile phone, it notifies that the telephones are busy and transmits voice information indicating a standby message prompting for standby. . The waiting message is a voice saying "The phone is busy now. We will connect in order, so please wait as it is." By doing this, the order receiving apparatus 1 can reduce unnecessary selection for users who do not want to place an order using the order screen because the communication terminal 2 that can not display the order screen is used. it can.

(Modification 3)
In the above description, when the operator can handle, the call from the user U is transferred to the operator. Not limited to this, the incoming call reception unit 132 may transmit voice information indicating a guidance message based on the purchase history associated with the telephone number of the communication terminal 2 of the user U stored in the storage unit 12 . For example, when there is an order using the order screen in the purchase history, the incoming call reception unit 132 transmits voice information. Specifically, when there is an order using an order screen in the purchase history, the incoming call reception unit 132 transmits voice information even if the operator can handle an incoming call. By doing this, the incoming call reception unit 132 can reduce the occurrence of an overflow call that can not be handled by the operator, and therefore can reduce the loss of sales opportunities for the user U who can only order by telephone. .

(Modification 4)
In the above description, when the telephone number of the communication terminal 2 can not be identified as the telephone number corresponding to the mobile telephone, the order information is not transmitted. Not limited to this, even if the order screen transmission unit 133 can not specify that the telephone number of the communication terminal 2 is a telephone number corresponding to a mobile phone, the communication terminal 2 can display the order screen. In the case, an order screen may be transmitted.

  More specifically, the order screen transmission unit 133 causes the incoming call reception unit 132 to transmit voice information indicating a confirmation message for confirming the type of the communication terminal 2. The confirmation message is, for example, a voice that "the customer of the smartphone should press 1, the other customers should press 2." The “smart phone” is a type of the communication terminal 2 capable of displaying the order screen. In response to the confirmation message, the order screen transmission unit 133 transmits the order screen when the selected type of the communication terminal 2 is the type (smartphone) of the communication terminal 2 capable of displaying the order screen, and the order screen is displayed. When the type of the communication terminal 2 can not be displayed, the order screen is not transmitted. By doing this, the user U is set not to notify the telephone number of the communication terminal 2, or when using an IP (Internet Protocol) telephone that does not use the telephone number for the portable telephone. However, it is possible to place an order using the order screen.

(Modification 5)
When the order screen transmission unit 133 receives the information indicating that the call has been disconnected before the operator responds, the order screen transmission unit 133 transmits the order screen to the communication terminal 2 that has disconnected the call. In addition, the order screen transmission unit 133 may transmit address information indicating an address for displaying the order screen to the communication terminal 2 that has disconnected the call using the SMS. By doing this, the order receiving system S can transmit the order screen to the communication terminal 2 of the user U who wants to order a product but does not have time to wait for the operator's response. Therefore, the order receiving system S can increase the possibility of receiving an order for a product from the user U, and can reduce the opportunity loss.

(Modification 6)
In addition, when it is determined that there is no compatible operator when the telephone number of the communication terminal 2 is a telephone number corresponding to a fixed telephone, the order screen transmission unit 133 receives an order screen in response to a request from the user U. It may be sent. Specifically, first, the order screen transmission unit 133 selects an instruction to transmit address information indicating an address for displaying an order screen from the communication terminal 2 to a communication terminal such as a smartphone or a tablet terminal. Receive When the order screen transmission unit 133 receives the selection instruction, the address information indicating the address for displaying the order screen on the communication terminal corresponding to the user U associated with the received telephone number using SMS by using the SMS Send By doing this, the order receiving system S can transmit the order screen to the communication terminal corresponding to the user U who has made a call from the fixed telephone.

[Effect of Order Receiving Device 1 According to Embodiment]
As described above, the information acquisition unit 131 of the order reception device 1 acquires the product specification information specifying the product on which the advertisement is broadcast, and the incoming reception reception unit 132 receives an incoming call from the communication terminal 2 of the user U who orders the product. Accept The order screen transmission unit 133 transmits the order screen to the communication terminal 2 when in the overflow call state, and the order processing unit 134 executes an order process of the product based on the order information received from the communication terminal 2. By doing this, the order receiving device 1 can receive an order from the user U even if the operator can not receive an order from the user U, thereby reducing the loss of sales opportunities for goods. be able to.

  As mentioned above, although the present invention was explained using an embodiment, the technical scope of the present invention is not limited to the range given in the above-mentioned embodiment, and various modification and change are possible within the range of the gist. is there. For example, a specific embodiment of device distribution and integration is not limited to the above embodiment, and all or a part thereof may be functionally or physically distributed and integrated in any unit. Can. In addition, new embodiments produced by any combination of a plurality of embodiments are also included in the embodiments of the present invention. The effects of the new embodiment generated by the combination combine the effects of the original embodiment.

1 order reception device 2 communication terminal 3 television 11 communication unit 12 storage unit 13 control unit 131 information acquisition unit 132 incoming call reception unit 133 order screen transmission unit 134 order processing unit

Claims (13)

An information acquisition unit for acquiring product specification information for specifying a product for which an advertisement has been broadcast on a television;
An incoming call reception unit for receiving an incoming call addressed to a telephone number included in the advertisement from the communication terminal;
An order screen transmission unit for transmitting an order screen for ordering the product including the image of the product indicated by the product specification information to the communication terminal after the call reception reception unit receives the call reception;
An order processing unit that, after transmitting the order screen, executes order processing of the product based on the order information received from the communication terminal;
An order receiving device having: The incoming call reception unit determines whether an operator who receives the order can handle it.
The order screen transmission unit transmits the order screen to the communication terminal when the incoming call reception unit determines that the operator can not handle the order screen transmission unit.
The order receiving device according to claim 1. The incoming call reception unit transmits, to the communication terminal, voice information indicating a guidance message for receiving a selection as to whether an order on the telephone is desired or an order using the order screen is desired. Accept the selection from the communication terminal;
The order screen transmission unit transmits the order screen to the communication terminal when the incoming call reception unit receives a selection for requesting an order using the order screen.
The order receiving apparatus according to claim 1. The order screen transmission unit transmits address information indicating an address for displaying the order screen to the communication terminal when the incoming call reception unit receives a selection for requesting an order using the order screen. When the access to the address is accepted from the communication terminal, the order screen is transmitted.
The order receiving device according to claim 3. The order screen transmission unit transmits the address information including the address and information corresponding to a telephone number of the communication terminal to the communication terminal, and accepts an access to the address from the communication terminal. When the information corresponding to the telephone number of the communication terminal is acquired, the order screen is transmitted.
The order receiving device according to claim 4. It further has a storage unit that associates and stores the telephone number of the communication terminal and the purchase history of the product of the user of the communication terminal,
The order screen transmission unit transmits the address information including the address and information corresponding to a telephone number of the communication terminal to the communication terminal, and accepts an access to the address from the communication terminal. When the information corresponding to the telephone number of the communication terminal is acquired, the storage unit generates the order screen based on the purchase history associated with the telephone number and transmits the generated order screen to the communication terminal Do,
The order receiving device according to claim 5. When the order processing unit receives the order information from the communication terminal, the order processing unit associates destination information and purchase history of the product included in the order information with the telephone number of the communication terminal and temporarily stores the order information in the storage unit. Remember
The order receiving device according to claim 6. It further comprises a storage unit that associates and stores the telephone number of the communication terminal and the destination information corresponding to the user of the communication terminal,
The order screen transmission unit transmits the order information including the destination information to the communication terminal when the destination information is stored in the storage unit.
The order receiving device according to any one of claims 1 to 7. The order screen transmission unit transmits the order screen to the communication terminal when it can specify that the telephone number of the communication terminal is a telephone number corresponding to a mobile telephone, and the telephone number of the communication terminal is transmitted to the mobile telephone The order screen is not transmitted to the communication terminal when it can not be identified that it is a corresponding telephone number.
The order receiving device according to any one of claims 2 to 8. The information acquisition unit acquires the product specification information including the broadcast date and time of the advertisement,
The order screen transmission unit transmits the order screen including an image of a product corresponding to one or more items of product specification information including a broadcast date and time corresponding to a date and time when the incoming call reception unit receives the incoming call.
The order receiving device according to any one of claims 1 to 9. The order screen transmission unit transmits the order screen including an image of a product corresponding to one or more items of product specification information associated with a telephone number included in the advertisement.
The order receiving device according to claim 10. Computer runs,
Obtaining product specification information for specifying a product for which an advertisement has been broadcast on a television;
Accepting an incoming call addressed to a telephone number included in the advertisement from the communication terminal;
Transmitting an order screen for ordering the product including the image of the product indicated by the product specification information to the communication terminal after receiving the incoming call from the communication terminal;
Executing the ordering process for the product based on the order information received from the communication terminal after transmitting the order screen;
Have an order acceptance method. Computer,
An information acquisition unit that acquires product specification information for specifying a product for which an advertisement has been broadcasted on a television
An incoming call reception unit for receiving an incoming call addressed to a telephone number included in the advertisement from the communication terminal;
An order screen transmission unit for transmitting an order screen for ordering the product including the image of the product indicated by the product specification information to the communication terminal after the incoming call reception unit receives the incoming call; An order processing unit that executes the order processing of the product based on the order information received from the communication terminal after transmitting the order screen;
A program to function as

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