JP2017169089A - Content output device, content output method, and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To make it possible to output a content according to the behavior of a user.SOLUTION: According to a digital signage device 1, when a near field radio communication part 31 receives information on a reception history of ID information broadcast through near field radio communication from a portable terminal 3, a control part 23 determines a content to be output on the basis of the received reception history information and outputs the determined content from an image forming part 27 and a voice output part 33.SELECTED DRAWING: Figure 10

Description

  The present invention relates to a content output device, a content output method, and a program.

  2. Description of the Related Art Conventionally, there is known a device equipped with a video output device that can enhance an impression for a viewer by projecting content on a screen formed in a contour shape of a person or the like appearing in the content (for example, a patent) Reference 1).

JP 2011-150221 A

  However, the video output device-equipped device described in Patent Document 1 only outputs video content unilaterally and cannot output content according to user behavior.

  The subject of this invention is enabling it to output the content according to a user's action.

In order to solve the above-mentioned problem, the content output device of the invention according to claim 1 provides:
Output means for outputting content;
An acquisition means for acquiring reception history information of information broadcast by another short-range wireless communication device from a mobile terminal;
Control means for determining content to be output based on the reception history information acquired by the acquisition means, and outputting the determined content by the output means;
Is provided.

  According to the present invention, it is possible to output content according to user behavior.

It is a figure which shows the whole structure of the content output system in this embodiment. It is a figure which shows the example of arrangement | positioning of the digital signage apparatus and beacon of FIG. 1 in a shop. It is a block diagram which shows the functional structure of the digital signage apparatus of FIG. It is a figure which shows schematic structure of the screen part of FIG. It is a figure which shows the data storage example of the object goods table memory | storage part of FIG. It is a block diagram which shows the functional structure of the portable terminal of FIG. It is a figure which shows the example of data storage of the reception log memory | storage part of FIG. It is a flowchart which shows the reception log recording transmission process performed by the control part of FIG. It is a flowchart which shows the content output process performed by the control part of FIG. It is a flowchart which shows the reception log | history analysis process performed in step S22 of FIG.

  Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following embodiment, a case where the content output apparatus according to the present invention is applied to the digital signage apparatus 1 will be described as an example. The present invention is not limited to the illustrated example.

[Configuration of Content Output System 100]
FIG. 1 is a diagram showing a schematic configuration of a content output system 100 according to an embodiment of the present invention. As shown in FIG. 1, the content output system 100 includes a digital signage device 1 and a beacon 2 provided in a store, and a mobile terminal 3 carried by a customer. The portable terminal 3 can perform short-range wireless communication with the digital signage device 1 and the beacon 2 and Bluetooth (registered trademark).

  FIG. 2 is a diagram illustrating an arrangement example of the digital signage device 1 and the beacon 2 in FIG. 1 in the store. As shown in FIG. 2, at least one beacon 2 is arranged in each sales floor in the store. In addition, the digital signage device 1 is arranged at an appropriate position in the store. Each digital signage device 1 and beacon 2 is provided with ID information for identifying an individual.

[Configuration of Digital Signage Device 1]
FIG. 3 is a block diagram showing a main control configuration of the digital signage apparatus 1 in the present embodiment. FIG. 4 is a front view showing a schematic configuration of the screen portion 22 of FIG.

  As shown in FIG. 3, the digital signage apparatus 1 includes a projection unit 21 that irradiates content image light, and a screen unit 22 that receives the image light emitted from the projection unit 21 at the back and projects it onto the front. Yes.

First, the projection unit 21 will be described.
The projection unit 21 includes a control unit 23, a projector 24, and a storage unit 25. The projector 24 and the storage unit 25 are connected to the control unit 23 as shown in FIG.

  The control unit 23 executes various programs stored in the storage unit 25 to perform a predetermined calculation and control of each unit, and a RAM (Random Access Memory) serving as a work area when executing the program (Both not shown). The control unit 23 functions as a control unit in cooperation with a program stored in the program storage unit 251 of the storage unit 25.

The projector 24 is a projection device that converts the image data of the content output from the control unit 23 into video light and irradiates it toward the screen unit 22. For example, the projector 24 performs a display operation by individually turning on / off each tilt angle of a plurality of micromirrors arranged in an array (in the case of XGA, horizontal 1024 pixels × vertical 768 pixels) at high speed. A DLP (Digital Light Processing) (registered trademark) projector using a DMD (digital micromirror device), which is a display element that forms a light image with the reflected light, is applicable.
The projector 24 constitutes an output unit together with the image forming unit 27 and the audio output unit 33.

  The storage unit 25 is configured by an HDD (Hard Disk Drive), a nonvolatile semiconductor memory, or the like. As shown in FIG. 3, the storage unit 25 includes a program storage unit 251, a content storage unit 252, a target product table storage unit 253, and a recipe determination table storage unit 254.

  The program storage unit 251 stores a system program executed by the control unit 23, various processing programs, data necessary for executing these programs, and the like.

  The content storage unit 252 stores content data in association with a content ID for identifying content. The content data is mainly composed of moving image data composed of a plurality of frame images and audio data corresponding to each frame image, but only image data (still image data or moving image data) or only audio data. What is comprised by may be contained.

In the target product table storage unit 253, the target displayed in the vicinity of the place where the beacon 2 of the ID information is placed in association with the ID information of each beacon 2 (for example, in the communication area of the beacon 2). The product is stored.
FIG. 5 shows a data storage example of the target product table storage unit 253. As shown in FIG. 5, the target product table storage unit 253 has areas of “ID information” and “target product” items, and is in the vicinity of the place where the ID information and the beacon 2 of the ID information are arranged. Stored target products are stored.

  The recipe determination table storage unit 254 stores a combination of a plurality of products and a content ID of content related to a recipe of a recommended dish that uses the combination of products.

Next, the screen unit 22 will be described.
As shown in FIG. 4, the screen unit 22 includes an image forming unit 27 and a pedestal 28 that supports the image forming unit 27.

  The image forming unit 27 is formed by laminating a film-like Fresnel lens on a single translucent plate 29 formed in a human shape such as an acrylic plate, which is disposed so as to be substantially orthogonal to the image light irradiation direction. The screen is configured by attaching a rear projection film screen. The shape of the image forming unit 27 is shown as a human shape here, but the shape is not particularly limited.

  The pedestal 28 is provided with a short-range wireless communication unit 31, a button-type operation unit 32, and an audio output unit 33 such as a speaker that outputs audio.

  The short-range wireless communication unit 31 performs short-range wireless communication with an external device using a Bluetooth Low Energy (BLE) communication method. Specifically, the short-range wireless communication unit 31 broadcasts transmission information including ID information (here, device ID information) set with a preset transmission strength as a short-range wireless communication device. The short-range wireless communication unit 31 receives (acquires) the reception history information transmitted from the mobile terminal 3 as an acquisition unit.

  The short-range wireless communication unit 31, the operation unit 32, and the audio output unit 33 are connected to the control unit 23 as shown in FIG.

[Configuration of beacon 2]
The beacon 2 is a short-range wireless communication device that broadcasts transmission information including ID information (here, device ID information) set at a preset transmission strength by a Bluetooth Low Energy (BLE) communication method. .

[Configuration of mobile terminal 3]
FIG. 6 is a block diagram illustrating a main control configuration of the mobile terminal 3. The mobile terminal 3 is a terminal such as a smart phone or a mobile phone carried by a customer. As shown in FIG. 6, the control unit 301, the storage unit 302, the operation unit 303, the display unit 304, the network communication unit 305, A distance wireless communication unit 306, a time measuring unit 307, and the like are provided.

  The control unit 301 includes a CPU that executes various programs stored in the program storage unit 321 of the storage unit 302 to perform predetermined calculations and control of each unit, and a memory that serves as a work area when the program is executed. (Both not shown). The control unit 301 executes a reception history recording / transmission process described later in cooperation with an application program stored in the program storage unit 321 of the storage unit 302.

  The storage unit 302 is configured by a nonvolatile semiconductor memory or the like. As shown in FIG. 6, the storage unit 302 is provided with a program storage unit 321. The program storage unit 321 stores a system program executed by the control unit 301, an application program for providing a recipe for executing a reception history recording / transmission process described later, data necessary for executing these programs, and the like. ing.

The storage unit 302 is provided with a reception log storage unit 322.
FIG. 7 shows an example of the reception log storage unit 322. As shown in FIG. 7, items of “time stamp” and “acquired ID” are provided in the reception log storage unit 322, and ID information broadcast by the short-range wireless communication from the beacon 2 and the digital signage device 1. Is stored in association with the time stamp at the time when the reception state of the ID changes and the ID information received at that time.

  The storage unit 302 stores ID information assigned to the digital signage apparatus 1.

  The operation unit 303 includes various function keys, accepts pressing input of each key by the user, and outputs the operation information to the control unit 301. The operation unit 303 includes a touch panel or the like in which transparent electrodes are arranged in a grid pattern so as to cover the surface of the display unit 304, detects a position pressed with a finger or a touch pen, and uses the position information as operation information. Output to the control unit 301.

  The display unit 304 is configured by an LCD (Liquid Crystal Display) or the like, and performs various displays on the screen in accordance with a display control signal from the control unit 301.

  The network communication unit 305 wirelessly connects to a communication network including a mobile communication network and the Internet via a base station or an access point, and communicates with an external device connected to the communication network.

  The short-range wireless communication unit 306 performs wireless communication with an external device using a Bluetooth Low Energy (BLE) communication method.

  The time measuring unit 307 is configured by an RTC (Real Time Clock) or the like, acquires the current date and time, and outputs it to the control unit 301.

[Operation of Content Output System 100]
Next, the operation of the content output system 100 will be described.

(Operation of mobile terminal 3)
First, the operation of the mobile terminal 3 will be described.
FIG. 8 shows a flowchart of the reception history record transmission process executed in the mobile terminal 3. The reception history record transmission process is executed by the cooperation of the control unit 301 and the recipe providing application when the recipe providing application stored in the program storage unit 321 is activated.

  First, the control unit 301 determines whether or not the reception state of the ID information by the short-range wireless communication unit 306 has changed (step S1). Specifically, whether or not the ID information received by the short-range wireless communication unit 306 has changed from the ID information recorded in the “acquired ID” of the previous reception history information stored in the reception log storage unit 322. Judging.

  For example, when a customer enters the store from the store entrance as shown in FIG. 2 with the mobile terminal 3, the mobile terminal 3 first enters the communication area of the beacon 2 with ID information = 01 and receives the ID information. In this state, ID information = 01 is received. Proceeding in the direction of the arrow, ID information = 01, 03 in the communication area of beacon 2 with ID information = 01, and within the communication area of ID information = 03, and receiving only ID information = 01. Will be received. Thus, when the customer moves in the store, the ID information received changes depending on the movement route. When the customer leaves the store, the ID information is not received. That is, the movement route in the store of the user of the mobile terminal 3 can be specified from the reception history information of the ID information.

  When determining that the reception state of the ID information by the short-range wireless communication unit 306 has not changed (step S1; NO), the control unit 301 returns to step S1.

  When it is determined that the reception state of the ID information by the short-range wireless communication unit 306 has changed (step S1; YES), the control unit 301 determines whether or not the ID information is received by the short-range wireless communication unit 306. Is determined (step S2).

  When it is determined that the ID information has been received by the short-range wireless communication unit 306 (step S2; YES), the control unit 301 acquires the current date and time by the time measuring unit 307, and uses the acquired current date and time as a time stamp. Then, it is stored in the reception log storage unit 322 as reception history information in association with the received ID information (step S3).

  Next, the control unit 301 refers to the storage unit 302 and determines whether or not the received ID information includes the ID information of the digital signage device 1 (step S4).

  When it is determined that the ID information of the digital signage device 1 is not included in the received ID information (step S4; NO), the control unit 301 returns to step S1.

  When it is determined that the received ID information includes the ID information of the digital signage apparatus 1 (step S4; YES), the control unit 301 uses the reception history information stored in the reception log storage unit 322 as the short-range wireless communication. The communication unit 306 transmits (uploads) to the digital signage apparatus 1 (step S5), and the process returns to step S1.

  On the other hand, when it is determined in step S2 that the ID information is not received by the short-range wireless communication unit 306 (step S2; NO), the control unit 301 receives the reception stored in the reception log storage unit 322. The history information is deleted (cleared) (step S6), and the process returns to step S1.

  The control unit 301 repeatedly executes the processes in steps S1 to S6 while the recipe providing application is activated.

(Operation of the digital signage device 1)
Next, the operation of the digital signage apparatus 1 will be described.
FIG. 9 shows a flowchart of content output processing executed in the digital signage apparatus 1. The content output process is executed by the cooperation of the control unit 23 and the program stored in the program storage unit 251 when the digital signage device 1 is activated.

First, the control unit 23 waits for reception history information to be received from the mobile terminal 3 by the short-range wireless communication unit 31 (step S21).
When it is determined that the reception history information has been received from the portable terminal 3 by the short-range wireless communication unit 31 (step S21; YES), the control unit 23 executes a reception history analysis process (step S22).

  FIG. 10 shows a flowchart of the reception history analysis process executed in the digital signage apparatus 1. The reception history analysis process is executed in cooperation with the program stored in the control unit 23 and the program storage unit 251.

  First, based on the reception history information received from the mobile terminal 3 by the short-range wireless communication unit 31, the control unit 23 calculates the time during which each ID information is received by the mobile terminal 3 (step S221). From the time when each ID information was received by the portable terminal 3, the place where the user of the portable terminal 3 stopped in the store and the staying time can be specified.

  Next, the control unit 23 determines the degree of interest in each target product of the user of the mobile terminal 3 based on the time when each ID information was received by the mobile terminal 3 (step S222). For example, the control unit 23 refers to the target product table storage unit 253 and identifies the target product corresponding to each ID information included in the reception history information as the target product displayed on the movement route of the user of the mobile terminal 3. To do. Then, the degree of interest in each of the target products is determined as “time when ID information was received = the degree of interest of the target product corresponding to the ID information”. Alternatively, a table in which the range of time during which the ID information is received and the degree of interest may be stored in the storage unit 25 in advance, and the degree of interest of the target product may be determined based on the table.

  In addition, when the time when ID information was received is less than the predetermined time, the user of the mobile terminal 3 simply passes in front of the target product, and is not interested in the target product. Therefore, the control unit 23 may use only the ID information for which the ID information has been received for a predetermined time or more among the received ID information for the processing after step S222.

  Next, the control unit 23 refers to the recipe determination table storage unit 254 and determines a recommended dish based on a combination of target products with a high degree of interest (for example, the top N interests (N is a positive integer)). Then, the content relating to the determined recommended dish recipe is determined as the content to be output (step S223), and the process proceeds to step S23 in FIG.

In step S23 of FIG. 9, the control unit 23 causes the projector 24 and the audio output unit 33 to output the content to be output determined in step S223 (step S23). In other words, the control unit 23 reads content data corresponding to the content ID of the content determined in step S223 from the content storage unit 252, and based on the read image data of the content data, the projector 24 causes the image forming unit 27 to store the content image. Project. Further, the audio output unit 33 outputs the audio of the content based on the audio data of the read moving image data.
When the content ends, the control unit 23 returns to step S21.

  The control unit 23 repeatedly executes the processes of Steps S21 to S23 while the digital signage device 1 is activated.

  As described above, according to the digital signage apparatus 1, when the reception history information of the ID information is received from the portable terminal 3 by the short-range wireless communication unit 31, the control unit 23 is based on the received reception history information. Then, the content to be output is determined, and the determined content is output by the image forming unit 27 and the audio output unit 33.

  The ID information is identification information for identifying a short-range wireless communication device (digital signage device 1 or beacon 2) that is installed in the store and broadcasts the ID information. Based on the received reception history information, the time when each of the ID information is received in the mobile terminal 3 is calculated, and the received time meets the predetermined condition (for example, the ID information that is longer than the predetermined time). The content to be output is determined based on the above.

  Therefore, it is possible to specify the user's behavior such as the travel route in the store of the user of the mobile terminal 3 and the place where the user visited, and to output content corresponding to the user's behavior. In addition, the content to be output can be determined based on ID information that matches a predetermined condition, instead of all received ID information.

Further, for example, the control unit 23 specifies the target product displayed on the movement route of the user of the mobile terminal 3 based on the ID information included in the acquired reception history information, and the mobile terminal 3 uses the ID information. The degree of interest in each of the target products of the user of the mobile terminal 3 is determined based on the time when each of the items is received, and the content to be output is determined based on the determined degree of interest.
Therefore, according to the user's behavior, it is possible to determine the target product that the user is interested in and output the content related to the target product that the user is interested in.

  In addition, the description content in the said embodiment is a suitable example of the content output system which concerns on this invention, and is not limited to this.

  For example, in the above-described embodiment, the case where the transmission information including ID information is broadcast by the Bluetooth Low Energy (BLE) communication method has been described as an example, but the communication method is not limited to this. For example, the present invention may broadcast a signal indicating transmission information including ID information by ultrasonic communication.

  Further, for example, in the above-described embodiment, the case where the reception history information is transmitted from the mobile terminal 3 to the digital signage device 1 using the Bluetooth Low Energy (BLE) communication method has been described as an example, but the present invention is not limited thereto. For example, NFC (Near Field Communication) or the like may be used.

  Further, the digital signage apparatus 1 may output predetermined content such as, for example, information on a sale item while waiting for reception history information in the content output processing.

  In the above embodiment, the case where the present invention is applied to a digital signage apparatus that displays an image by projecting an image from a projector onto a screen has been described as an example. Even when applied to a content reproduction apparatus including the display device, the same effect can be obtained, and the present invention is not limited to this example.

  In addition, the detailed configuration and detailed operation of each device constituting the content output system can be changed as appropriate without departing from the spirit of the invention.

Although several embodiments of the present invention have been described, the scope of the present invention is not limited to the above-described embodiments, but includes the scope of the invention described in the claims and equivalents thereof.
The invention described in the scope of claims attached to the application of this application will be added below. The item numbers of the claims described in the appendix are as set forth in the claims attached to the application of this application.
[Appendix]
<Claim 1>
Output means for outputting content;
An acquisition means for acquiring reception history information of information broadcast by another short-range wireless communication device from a mobile terminal;
Control means for determining content to be output based on the reception history information acquired by the acquisition means, and outputting the determined content by the output means;
A content output device comprising:
<Claim 2>
The content output apparatus according to claim 1, wherein the control unit determines content to be output when the acquisition unit acquires the reception history information from the portable terminal, and causes the output unit to output the determined content. .
<Claim 3>
The reception history information includes ID information received from another short-range wireless communication device in the mobile terminal,
When the reception history information acquired by the acquisition unit includes a plurality of ID information, the control unit is based on the ID information that satisfies a predetermined condition among the plurality of acquired ID information. The content output device according to claim 1, wherein content to be output is determined.
<Claim 4>
The reception history information includes the date and time when the ID information received from another short-range wireless communication device has changed in the mobile terminal and the ID information received at that time,
The control means calculates the time that each of the ID information was received in the mobile terminal based on the reception history information acquired by the acquisition means, and outputs the content to be output based on the calculated time. The content output device according to claim 1 or 2, wherein the content output device is determined.
<Claim 5>
The ID information is identification information for identifying a short-range wireless communication device installed in a store and broadcasting the ID information,
The control means identifies the target product displayed on the movement route of the user of the mobile terminal based on the ID information included in the reception history information acquired by the acquisition means, and the ID on the mobile terminal The content of the output target is determined based on the degree of interest of each of the target products of the user of the mobile terminal based on the time when each piece of information has been received, and based on the determined degree of interest. The content output device described in 1.
<Claim 6>
An acquisition step of acquiring reception history information of information broadcast by another short-range wireless communication device from a mobile terminal;
A determination step of determining content to be output based on the reception history information acquired by the acquisition step;
An output step of outputting the content determined in the determination step by an output means;
Content output method.
<Claim 7>
A computer used in a content output device having an output means for outputting content,
An acquisition means for acquiring reception history information of information broadcast by another short-range wireless communication device from a mobile terminal,
Control means for determining content to be output based on the reception history information acquired by the acquisition means, and outputting the determined content by the output means;
Program to function as.

100 Content Output System 1 Digital Signage Device 21 Projector 22 Screen Unit 23 Control Unit 24 Projector 25 Storage Unit 251 Program Storage Unit 252 Content Storage Unit 253 Target Product Table Storage Unit 254 Recipe Determination Table Storage Unit 27 Image Forming Unit 28 Base 29 Transparent Optical plate 31 Near field communication unit 32 Operation unit 33 Audio output unit 2 Beacon 3 Mobile terminal 301 Control unit 302 Storage unit 321 Program storage unit 322 Reception log storage unit 303 Operation unit 304 Display unit 305 Network communication unit 306 Short range wireless communication Part

Claims (7)

Output means for outputting content;
An acquisition means for acquiring reception history information of information broadcast by another short-range wireless communication device from a mobile terminal;
Control means for determining content to be output based on the reception history information acquired by the acquisition means, and outputting the determined content by the output means;
A content output device comprising:   The content output apparatus according to claim 1, wherein the control unit determines content to be output when the acquisition unit acquires the reception history information from the portable terminal, and causes the output unit to output the determined content. . The reception history information includes ID information received from another short-range wireless communication device in the mobile terminal,
When the reception history information acquired by the acquisition unit includes a plurality of ID information, the control unit is based on the ID information that satisfies a predetermined condition among the plurality of acquired ID information. The content output device according to claim 1, wherein content to be output is determined. The reception history information includes the date and time when the ID information received from another short-range wireless communication device has changed in the mobile terminal and the ID information received at that time,
The control means calculates the time that each of the ID information was received in the mobile terminal based on the reception history information acquired by the acquisition means, and outputs the content to be output based on the calculated time. The content output device according to claim 1 or 2, wherein the content output device is determined. The ID information is identification information for identifying a short-range wireless communication device installed in a store and broadcasting the ID information,
The control means identifies the target product displayed on the movement route of the user of the mobile terminal based on the ID information included in the reception history information acquired by the acquisition means, and the ID on the mobile terminal The content of the output target is determined based on the degree of interest of each of the target products of the user of the mobile terminal based on the time when each piece of information has been received, and based on the determined degree of interest. The content output device described in 1. An acquisition step of acquiring reception history information of information broadcast by another short-range wireless communication device from a mobile terminal;
A determination step of determining content to be output based on the reception history information acquired by the acquisition step;
An output step of outputting the content determined in the determination step by an output means;
Content output method. A computer used in a content output device having an output means for outputting content,
An acquisition means for acquiring reception history information of information broadcast by another short-range wireless communication device from a mobile terminal,
Control means for determining content to be output based on the reception history information acquired by the acquisition means, and outputting the determined content by the output means;
Program to function as.

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