JP2016071069A - Route bus service optimization system and route bus service optimization method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution control server in which change control of advertisement contents is performed considering factors that greatly influences advertising effect such as the number of actual passersby or staying time in the advertising object area.SOLUTION: An advertisement distribution control server controls advertisement content change of an outdoor display device capable of arbitrarily changing advertisement contents. The advertisement distribution control server is connected with a database which stores a personal terminal ID identifying a personal terminal associated with positional information that the personal terminal acquires so that the number of the personal terminals moved from inside of the object area to outside of the object area is accumulated for each prescribed time interval in the object area including the outdoor display device by referring to the database. Change frequency of the advertisement contents is controlled according to the number of the personal terminals moved from the object area.SELECTED DRAWING: Figure 2

Description

  In particular, the present invention relates to an advertisement distribution control server for controlling the change of the advertisement content in an electronic advertisement space where the advertisement content can be arbitrarily changed outdoors.

  There has been provided an outdoor advertisement broadcast confirmation device for the purpose of enabling a user who has requested an advertisement to be confirmed that the advertisement has been performed (see Patent Document 1). The technology disclosed in Patent Literature 1 broadcasts advertisement information stored in the advertisement DB to a public display device according to a schedule, and is broadcast to a public display device using a public display video photographing device during the broadcast. Shoot the video data. The captured video data is displayed on the display on the client side, and the client can confirm that the broadcast has been performed.

  In addition, outdoor display devices installed in multiple stores, servers in the support center, and information terminals for each store are connected via a communication line, and the advertising information of the store can be freely edited from each information terminal to the outdoor display device. A network-type outdoor advertisement display system that displays and is very convenient and easy to use for the store side is provided (see Patent Document 2).

  Furthermore, the technique disclosed in Patent Document 3 is designed so that a large number of huge electronic display means can be installed in a place where the advertising effect is large so that the time can be rented freely, and there is no advance reservation. Sends advertisement content and hits advertisements in a timely manner.

JP 2011-095804 A JP 2009-271453 A JP 2002-341804 A

  However, the so-called network-type outdoor advertisements disclosed in Patent Documents 1 to 3 can change the display content of advertisements via the network, but are merely switching a plurality of types of advertisements. In addition, even if it is broadcast on a public display device according to a predetermined schedule (Patent Document 1), the schedule shows the number of passersby and the staying time in an area where the advertisement can be seen (hereinafter “advertisement target area”). There is no mention as to whether or not factors that greatly affect advertising effectiveness are taken into consideration.

  SUMMARY OF THE INVENTION An object of the present invention is to provide an advertisement distribution control server that performs advertisement content change control in consideration of factors that greatly affect the advertising effect, such as the actual number of passers-by and the staying time in the advertisement target area. To do.

According to the present invention, an advertisement distribution control server for controlling a change in the advertisement content of an outdoor display device that can arbitrarily change the advertisement content,
Means for connecting to a database in which the personal terminal ID for specifying the personal terminal and the positional information acquired by the personal terminal are associated and recorded;
Means for counting the number of exiting personal terminals that have moved from within the target area to outside the target area at predetermined time intervals within the target area including the outdoor display device with reference to the database;
There is obtained an advertisement distribution control server comprising: means for controlling the change frequency of the advertisement content according to the number of the individual leaving terminals.

  According to the present invention, since the display content of the advertisement is changed based on the actual traffic situation (the number of passersby, the staying time, etc.) in the advertisement target area, the advertisement distribution can be made efficient.

It is a figure which shows the structural example of the advertisement delivery control system by one Embodiment of this invention. It is a block diagram showing the structure of the user terminal of FIG. It is a block diagram showing the structure of the advertisement delivery server of FIG. It is an example of position information data. It is a figure which represents typically an advertising object area and a movement locus of a terminal user. It is a table figure showing the total result of position information.

  Hereinafter, an advertisement distribution control system using an advertisement distribution server according to an embodiment of the present invention will be described with reference to the drawings. In addition, in the following examples, as a space where an outdoor advertisement is displayed, an outdoor display or the like arranged around a station or the like is given as an example, but is not limited thereto. Any digital advertisement or analog advertisement may be used as long as the display content of the advertisement can be changed via the network.

<Basic system configuration>
A basic configuration of an advertisement distribution control system using an advertisement distribution control server will be described with reference to FIG. The advertisement distribution control system according to the present embodiment includes a plurality of user terminals 10, an advertisement distribution server 20 and a database 30 connected thereto, a location information management server 40 and a database 50 connected thereto, and an outdoor advertisement display device 60. And are connected to each other via the Internet 70.

<User terminal 10>
As shown in FIGS. 1 and 2, the user terminal 10 includes a terminal display unit 11, a terminal input unit 12, a terminal processing unit 13, a terminal communication unit 14, a terminal storage unit 15, and the like, which are connected via a bus. Electrically connected to each other. The terminal communication unit 14 can connect to the GPS satellite 80 and acquire information on the current position of the terminal (hereinafter referred to as “position information”). Specific examples of the position information include latitude information and longitude information. However, the position information is not limited to this, and any information may be used as long as the information is related to the current position of the terminal.

  The terminal display unit 11 temporarily stores the image received by the terminal communication unit 14 from the location information management server 40 in the terminal storage unit 15 and displays it through a browser, a dedicated application, or the like. The terminal display unit 11 can be realized by, for example, a liquid crystal display (LCD) or the like, but in the embodiment, it is particularly preferable to configure as a multi-touch screen.

  The terminal input unit 12 is used to input a command for performing a user action (such as “selection” or “movement” of an object). As an input means, it can be a character input by a keyboard or a virtual keyboard, a click of an object by a mouse, a touch input by a finger at a position on the touch screen corresponding to the object position or an input by a stylus, and a combination thereof. It is not limited to these.

  The terminal processing unit 13 communicates with the GPS satellite 80 with a predetermined feeling and periodically acquires position information. The acquired position information is transmitted to the position information management server 40 through the terminal communication unit 14.

<Advertising distribution server 20>
The advertisement distribution server 20 includes a processing unit 21, a main memory 22, an external memory 23, a user interface 24, a communication unit 25, a disk drive 26, and the like, which are electrically connected to each other via a bus. The processing unit 21 controls the advertisement distribution by loading the program module stored in the external memory 23 and various data stored in the disk drive 26 into the main memory 22 and sequentially executing the program. In particular, the processing unit 51 transmits content such as images and moving images on the outdoor advertisement display device 60 to the outdoor advertisement display device 60 via the communication unit 25. The user interface 24 is accessed by the administrator of the advertisement distribution server 20 and performs various server function settings and network settings.

<Database 30>
The database 30 stores contents such as images and moving images to be displayed on the outdoor advertisement display device 60. These contents are updated as needed. Each content is associated with tags such as advertisement contents and target person information as attribute information.

<Location information management server 40>
On the other hand, the location information management server 40 also has the same configuration as the advertisement distribution server 20 shown in FIG. That is, a processing unit, a main memory, an external memory, a user interface, a communication unit, a disk drive, and the like (not shown) are provided and are electrically connected to each other via a bus. The location information management server 40 in the present embodiment receives location information from the user terminal 10.

<Database 50>
The database 50 is connected to the position information management server 40, and the received position information is aggregated for each user terminal 10 and recorded in the database 50 as shown in FIG.

<Specific information processing>
The processing according to the present embodiment will be outlined with reference to FIGS. 1 and 5. The advertisement distribution server 20 transmits content data related to advertisements to the outdoor advertisement display device 60. Further, the advertisement distribution server 20 acquires the position information for each personal terminal as shown in FIG. 4 from the position information management server 40, and refers to the position information, thereby the terminal staying in the advertisement target area 120. The staying time in the area of the user (that is, the user of the terminal whose position is registered in the advertisement target area) is totaled.

  Specifically, as shown in FIG. 5, a position is registered at a point indicated by a movement indicated by the trajectory P and a point indicated by “x” until a certain terminal user enters the advertising target area 120 and then exits. In the case of the location registration, it is determined that the terminal user stayed in the advertisement target area from the location registration time at the T1 location to the location registration time at the T2 location. The determination condition for T1 is when the position registration is performed for the first time in the advertisement target area from the consecutive position registration situation before and after, and the determination condition for T2 is the last in the advertisement target area from the consecutive position registration situation before and after. This is when the location is registered. The advertisement distribution server counts time information and stay time information for which T1 to T2 are performed for each terminal, divides a time period of one day into a predetermined time width (for example, 1 hour), and the number of visitors and the total stay time (Seconds) and average stay time (seconds) are calculated (see FIG. 6). For example, when the number of location registrations is small (about 1 to several times), it may be excluded from the aggregation as an error.

  The advertisement distribution server 20 controls the change frequency of the display content of the outdoor advertisement display device 60 based on the data calculated as shown in FIG. For example, it is good also as appealing the content of an advertisement to many mobiles by displaying an advertisement with a short reproduction time in the time period when an average stay time is short. Moreover, when there are many staying people, it is good also as displaying the advertisement of a more popular content.

<Modification>
In the above-described embodiment, the position information is tabulated for each time slot in one advertisement target area. For example, the position information for each time slot is tabulated in a plurality of advertisement target areas. It is good also as evaluating itself. Thereby, new installation, removal, etc. of an outdoor advertisement display apparatus can be performed based on measured data.

  The above-described embodiments are merely examples for facilitating understanding of the present invention, and are not intended to limit the present invention. The present invention can be changed and improved without departing from the gist thereof, and it is needless to say that the present invention includes equivalents thereof.

DESCRIPTION OF SYMBOLS 10 User terminal 11 Terminal display part 12 Terminal input part 13 Terminal processing part 14 Terminal communication part 15 Terminal memory | storage part 20 Advertisement delivery server 21 Processing part 22 Main memory 23 External memory 24 User interface 25 Communication part 26 Disk drive 30 Database 40 Position information Management server 50 Database 60 Outdoor advertising space 70 Internet 80 GPS satellite 100 Outdoor building 110 Outdoor display 120 Advertisement target area

Claims (1)

An advertisement distribution server for controlling a change in the advertisement content of an outdoor display device capable of arbitrarily changing the advertisement content,
Means for connecting to a database in which the personal terminal ID for specifying the personal terminal and the positional information acquired by the personal terminal are associated and recorded;
Means for counting the number of exiting personal terminals that have moved from within the target area to outside the target area for each predetermined time period within the target area including the outdoor display device with reference to the database;
Means for controlling the frequency of change of the advertisement content according to the number of the individual leaving terminals.

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