CN107016574A - Advertising display interacts implementation method and related device, user terminal, background system - Google Patents
Advertising display interacts implementation method and related device, user terminal, background system Download PDFInfo
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- H—ELECTRICITY
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Abstract
A kind of method and corresponding device, background system and user terminal that advertisement interaction is realized for the embedded electronic device of advertising display physically.First interactive device receives the interaction request of user terminal, and record to updating the data list, Current ad displaying content related data is returned, the second broadcast message is then broadcasted without motion sensor, has motion sensor then to broadcast first after inactive state is confirmed and broadcasts the message.Gateway apparatus listens to the first or second broadcast message, and just the reception of the first interactive device of connection updates the data list and is transferred to background system.The second broadcast message is also intercepted and handled simultaneously to first interactive device, receives and updates the data list on the second interactive device, and is transferred to background system by gateway apparatus.Background system decides whether to carry out message dispensing to user terminal according to the user interactive data received.The present invention solves existing advertising display entity and e-advertising machine the problem of in terms of effect, cost, accuracy, convenience for users.
Description
Technical field
The present invention relates to a kind of technology of advertising display interactive electronic device, more particularly to commercial audience can be interacted
Advertising display intelligent electronic device technology and user terminal and background system.
Background technology
Current existing entity advertisements method includes:Static paper media's advertising poster, liquid crystal/LED Dynamic Display screens(Advertisement
Machine), lamp box advertisement or intelligent lamp box advertisement etc..The image that traditional static paper media advertisement was adapted to fix in a period of time
Advertisement, and be not suitable for doing effect type advertisement.After having Quick Response Code to occur and popularize later, the advertisement of many static state paper medias can also be added
Quick Response Code is to improve advertising results.But, this method cannot know that user is to have seen that the static state of which specific position is wide on earth
Accuse poster it is transformed come, also just cannot give advertiser provide accurately deliver effect analysis.Moreover, in many occasions, it is this
Method also has many limitations, such as in elevator, has the limitation of Railway Project.First, cell phone network is believed in general elevator
It is number bad, it is worse when especially elevator is run.And the current mobile phone A PP with two-dimensional code scanning general on the market, require scanning
Before to have network connection.Just want to take out mobile phone scanning Quick Response Code in addition, often occurring, but elevator has reached destination
Situation.Therefore, have to be first with mobile phone Quick Response Code if many users are interested in advertisement on the static advertising page in elevator
Take pictures, gone out elevator and done scanning recognition again, Consumer's Experience is very poor.Another subject matter is, if people in elevator
Compare many, when some passenger takes out mobile phone scanning Quick Response Code, can cause other passengers can not be while being scanned.Further, two
Dimension code can not solve the problems, such as the personalized dispensing of reward voucher.In order to solve this problem, once had manufacturer released band NFC or
The e-advertising machine of RFID tag.But be the problem of this advertisement machine, it is necessary to there is stable external power supply, and need
There is the Intelligent hardware with big screen display screen, the cost of equipment, and daily operation maintenance cost are all higher.Needed when light is installed
Want external power supply this, be exactly a highly difficult and pretty troublesome thing in the elevator of many community's property.
In other similar advertising methods, such as subway, and the static paper media in passageway, staircase, consumption place is wide
Frame and advertisement machine are accused, also all there are above-mentioned Similar Problems.
The content of the invention
First purpose of the present invention is to provide a kind of low cost and the interactive advertising display of effective acquisition commercial audience is real
Existing method and corresponding intrument, background system and client terminal.
This method is specifically included:
Embedded first interactive device in S1, advertising display entity by short-distance wireless communication mode receive from advertisement by
Crowd holds the interaction request of user terminal, then:
S1-1, recording interactive request and its parameter to updating the data list,
S1-2, the return data related to Current ad displaying content,
S1-3, it is judged as no motion sensor, then the second broadcast message is started playing out by wireless communication mode;
S2, gateway apparatus intercept the broadcast message of the first interactive device with wireless communication mode, if what is received is the first broadcast
Message or the second broadcast message, even sending and receiving go out the first interactive device of the broadcast message, then send the first data syn-chronization
Request;
S3, the first interactive device receive the first data synchronization request from gateway apparatus, message of going off the air, updating the data
Data in list send gateway apparatus to, and empty and update the data list, are then turned off current wireless telecommunications connection;
The returned data obtained in step S3 as advertisement interaction data, is transferred to background system by S4, gateway apparatus.
This method is whole come the user with commercial audience by physically installing an embedded interaction device additional in advertising display
End is interacted.The embedded interaction device is powered using miniature or compact battery, without external power supply.By using
Including low-power consumption bluetooth communication, near-field communication(NFC)Close range wireless communication mode, commercial audience can pass through portable use
Family terminal(Such as smart mobile phone, intelligent watch, wearable smart machine)Interacted with the device, obtain real with the advertising display
The associated data of body Current ad content(Including association network address, reward voucher, detailed product data).If commercial audience is used
Low-power consumption bluetooth communication is interacted, and the interaction of data can be completed by Beacon technologies, it would however also be possible to employ similar
The Advertising announcement frames of Beacon technologies are realized;If interacted using near-field communication, NFC can be used
NDEF or NFC TECH or NFC TAG modes carry out data interaction.Between interactive device and gateway apparatus by including
Low-power consumption bluetooth, Zigbee, 433M, Sub-1G, LPWAN, LoRa wireless communication mode are communicated, and power consumption is very low.
In different embodiments, the method that the wide area network connection between gateway apparatus and background system can be used includes:
Fiber broadband, ADSL, special line, 3G/4G/5G, LPWAN(Such as NB-IoT, LTE-M, Sigfox).
Interactive device can be extremely low without changing battery, the workload and cost of maintenance with continuous firing more than 1 year.
Advertisement interaction is completed by using low-power consumption bluetooth and near-field communication, two-dimensional code scanning is solved and does not ask easily
Topic.Meanwhile, also solve position and the conversion of advertising display provider location when can not record and analyze commercial audience interaction
The problem of effect.At the same time it can also relatively accurately navigate to specific commercial audience individual, it is easy to more accurately to audient's preference
It is identified and analyzed and later accurate dispensing.
Advertising display entity in the present invention includes:Static advertising poster, dynamic rotation advertising poster, static state/dynamic light
Static state/dynamic advertising exhibiting device on case advertisement, 3D sculpture advertisements, electronic display advertisement machine, turnover banister.
Second object of the present invention is to provide a kind of for use environment progress communication and electric power optimization processing in elevator
Advertising display implementation method and corresponding intrument, background system and client terminal.
Specific method includes:
Also include sub-step after step S1-3:
G1, judge there is motion sensor in first interactive device, into sub-step G2;
G2, continuous collecting motion sensor exercise data, judge whether to be changed into inactive state from motion state, if it is,
Then enter sub-step G3, if persistently maintaining inactive state to exceed predetermined threshold, also into sub-step G3;
G3, the first broadcast message is started playing out by wireless communication mode.
The technical scheme is moved by being added in the embedded interaction device in the advertising display entity that is used in elevator
Sensor, to obtain the running status of elevator, so as to only send broadcast message notification gateway dress again after elevator stops, opening the door
Put carry out data syn-chronization.In certain embodiments, multiple advertising display entities with interactive device are had in elevator, they
The interaction data of commercial audience is recorded in running process of elevator, with being arranged on outside elevator after elevator stops, opening the door(Such as hall,
In corridor)Gateway apparatus carry out data syn-chronization, so as to solve the problem of can not arranging net in elevator and access power supply.Gateway is filled
General installation and deployment are put in the position for having continuing power and wide area network connection.Gateway apparatus can be independent appliance arrangement.
In some embodiments, gateway apparatus can be a part for entrance guard device, and in other embodiment, and gateway apparatus can be with
It is the part in Multimedia Advertisement Machine or other building intelligent equipment.
Third object of the present invention is to provide a kind of for advertising display realization side near the outer button of each floor elevator
Method and corresponding intrument, background system and client terminal.
Specific method includes:
In the second interactive device in advertising display entity outside elevator near button, sub-step G3 also includes:
G3-1, the broadcast message for intercepting wireless telecommunications, if what is received is the second broadcast message, even sending and receiving go out second broadcast
Second interactive device of message, then sends the second data synchronization request;
G3-2, the second interactive device receive the second data synchronization request from the first interactive device by wireless telecommunications connection,
Go off the air message, the data updated the data in list in the second interactive device are sent to the first interactive device, and empty
List is updated the data in second interactive device, current wireless telecommunications connection is then turned off;
The data received in step G3-2 are added to and updated the data in list by G3-3, the first interactive device;
G3-4, return to step G2.
In certain embodiments, advertisement media company not only arranges advertising poster, the also electricity in every floor in elevator
The elevator button position of ladder way(Top or/and lower section)Also advertising poster is arranged.The technical scheme solves the wide of this position
Accuse the collection of poster interaction data and collect problem.
Fourth object of the present invention is to provide a kind of realization of the interbehavior of the commercial audience to advertising display entity
Method and correspondence background system and client terminal.
Specific method includes, after step S4 is completed, also step:
S5, background system record the advertisement interactive refreshing data, and determine whether to making single advertisement interbehavior
The user terminal of commercial audience carries out message dispensing.
In certain embodiments, the product in the advertising display content that background system is interacted according to the commercial audience
Or service carries out message dispensing, the content of dispensing can include:Product information, sales promotion information, distributor information, reward voucher, generation
Gold note.
In certain embodiments, background system is disappeared according to the possible other products interested of the commercial audience or service
Breath is delivered.
The type of message of dispensing includes:Mobile phone short message, wechat or other mobile phone A PP PUSH messages, Email.
The 5th purpose of the present invention is to provide a kind of advertising display implementation method for monitoring battery electric quantity state and right
Answer device, background system.
Interactive device detects battery electric quantity change when reaching predetermined threshold, and battery electric quantity update value is added and updated the data
In list.When so interactive device carries out data syn-chronization with gateway apparatus, background system will be sent to by gateway apparatus.Afterwards
Platform system discovery has arranges the field engineer scene of carrying out to change maintenance again after the interactive device of low battery.
Meanwhile, the technical scheme is also applied for outside elevator the second interaction dress in the advertising display entity near button
Put.In the case, the battery electric quantity data in the second interactive device are first transmitted to the first interactive device in elevator, then by
First interactive device sends gateway apparatus to, finally sends background system to.
In general, obtained the invention provides a low cost, efficiently, accurately between advertising display entity and commercial audience mutually
It is dynamic, so as to greatly improve advertisement delivery effect and make commercial audience more easily technical scheme.
Brief description of the drawings
Accompanying drawing is used for providing further understanding technical solution of the present invention, and constitutes a part for specification, with this
The embodiment of invention is used to explain technical scheme together, does not constitute the limitation to technical solution of the present invention.
Fig. 1 is interactive device, gateway apparatus, background system, the relation schematic diagram of user terminal in a kind of embodiment;
Fig. 2 is interactive device, gateway apparatus, background system, the relation schematic diagram of user terminal in a kind of embodiment;
Fig. 3 is interactive device, gateway apparatus, background system, the relation schematic diagram of user terminal in a kind of embodiment
Fig. 4 is a kind of system block diagram of interactive device in embodiment;
Fig. 5 is a kind of system block diagram of interactive device in embodiment;
Fig. 6 is a kind of system block diagram of gateway apparatus in embodiment;
Fig. 7 is a kind of system block diagram of background system in embodiment;
Fig. 8 is a kind of system block diagram of user terminal in embodiment;
Fig. 9 is a kind of timing diagram of user's terminal interaction of static interactive device processing commercial audience in embodiment;
Figure 10 is a kind of timing diagram of user's terminal interaction of motion interactive device processing commercial audience in embodiment;
Figure 11 is motion and the timing diagram of user's terminal interaction of static interactive device processing commercial audience in a kind of embodiment;
Figure 12 is a kind of timing diagram of user's terminal interaction of static interactive device processing commercial audience in embodiment;
Figure 13 is a kind of flow chart of interactive device progress monitoring cell electricity quantity in embodiment.
Embodiment
Following description is presented so that those skilled in the art can realize and use embodiment, and following description
There is provided in specific application and its in the case of requiring.To the various modifications of the disclosed embodiments to people in the art
Should be it will be apparent that and generic principles defined herein is not departing from the spirit and scope of present disclosure for member
In the case of can apply to other embodiment and application.Thus, the present invention is not limited to shown embodiment, but should
Meet the widest range consistent with principles and features disclosed herein.
Computer-readable recording medium is normally stored in the data structure and code described by embodiment part
On, the storage medium can store the code used by computer system and/or the random devices or medium of data.Meter
Calculation machine readable storage medium storing program for executing includes, but not limited to volatile memory, nonvolatile memory, magnetic memory device and optical storage
Device(For example, disk drive, tape, CD(CD)、DVD(Digital universal disc or digital video disc)Or it is currently known or
That develops later is capable of other media of store code and/or data.
Code and/or data can be implemented as in the method described by embodiment part and processing, the code
And/or data can be stored in computer-readable recording medium described above.Deposited when computer system reads and performed
When the code and/or data that are stored on computer-readable recording medium, computer system performs and is implemented as data structure and generation
Code is simultaneously stored in the method in computer-readable recording medium and processing.
Moreover, approach described herein and processing can be contained in hardware module or device.These modules or device
Application specific integrated circuit can be included, but not limited to(ASIC)Chip, field programmable gate array(FPGA), hold in the specific time
The special or shared processor, and/or currently known or later exploitation of the specific software module of row or one section of code
Other PLDs.When hardware module or device are activated, they perform method and the place being contained within them
Reason.
Fig. 1 shows the relation signal of relevant apparatus in a kind of embodiment, user terminal, gateway apparatus and background system
Figure.In reference picture 1, this embodiment, from advertising display entity 1(50.1)To advertising display entity(50.n), it is corresponding embedded
Interactive device is from the first interactive device 1(10.1)To the first interactive device n(10.n), share same gateway apparatus 30.They
Between can be attached by wireless telecommunications.It is attached and leads to by wide area network between gateway apparatus 30 and background system 1
News.Seeing the commercial audience of these advertising display entities also has multiple, and the portable user terminal that they are held is from user terminal 1
(40.1), user terminal 2(40.2), until user terminal x(40.x).See advertising display entity 1(50.1)Advertisement by
Crowd, passes through user terminal 1(40.1)With being embedded in advertising display entity 1(50.1)In the first interactive device 1(10.1)Pass through
Interacted by short-distance wireless communication.Short-distance wireless communication mode can use low-power consumption bluetooth(Bluetooth
Low Energy, hereinafter referred to as BLE)Or use near-field communication(Near Field Communication, it is simple below
Claim NFC).Specific BLE interactions embodiment, may refer to Fig. 9, Figure 10, Figure 11 and its respective description.Specific NFC interactions are real
Example is applied, Figure 12 and its respective description is may be referred to.
Generally, this embodiment is applied to the application of most of outdoor and most indoor static advertising posters.In some realities
Apply in example, also there is wide area network to connect inside some public transports, advertising display entity therein can also install interaction
Device is communicated with the gateway apparatus inside public transport.
In this embodiment, user terminal 1(40.1)With the first interactive device 1(10.1)Complete after interaction, user is whole
End 1(40.1)Obtain advertising display entity 1(50.1)The corresponding information of Current ad content, the first interactive device 1(10.1)Obtain
Obtain user terminal 1(40.1)User profile.Certainly different user terminals can also be carried out with the first different interactive devices
Interaction.This intersection record then sends gateway apparatus 30 to by wireless telecommunications connection, and is forwarded to background system 1.Afterwards
Platform system 1 is recorded after intersection record, it is possible to decide whether to carry out further precisely dispensing(Delivered by message), figure
Step S5 in 9 is a kind of method that background system is recorded, analyzed, delivering processing in embodiment.
In other embodiments, it is understood that there may be multiple gateway apparatus.
In various embodiments, wireless telecommunications connection can use BLE, Zigbee, 433M, Sub- according to actual conditions
The technologies such as 1G, LPWAN, LoRa.
In various embodiments, wide area network can use fiber broadband, ADSL, special line, microwave communication, 3G/4G/5G,
LPWAN。
Fig. 2 shows the relation signal of relevant apparatus in a kind of embodiment, user terminal, gateway apparatus and background system
Figure.In reference picture 2, this embodiment, movable advertising display entity has multiple, from motion advertising display entity 1(70.1), fortune
Dynamic advertising display entity 2(70.2)To motion advertising display entity n(70.n);Corresponding first interactive device also has multiple, from
First interactive device 1(10.1), the first interactive device 2(10.2)Until the first interactive device n(10.n);They all share same
One gateway apparatus 30.It can be attached between them by wireless telecommunications.Pass through between gateway apparatus 30 and background system 1
Wide area network is attached and communicated.See motion advertising display entity 1(70.1)Commercial audience, pass through portable user whole
End 1(40.1)With being embedded in motion advertising display entity 1(70.1)In the first interactive device 1(10.1)By passing through short distance
Wireless telecommunications are interacted.Short-distance wireless communication mode can be using BLE or use NFC.Specific BLE is handed over
Mutual embodiment, may refer to Fig. 9, Figure 10, Figure 11 and its respective description.Specific NFC interactions embodiment, may be referred to Figure 12 and
Its respective description.
Generally, this embodiment is applied to the application of advertising poster in elevator.
In this embodiment, user terminal 1(40.1)With the first interactive device 1(10.1)Complete after interaction, user is whole
End 1(40.1)Obtain advertising display entity 1(50.1)The corresponding information of Current ad content, the first interactive device 1(10.1)Obtain
Obtain user terminal 1(40.1)User profile.Certainly different user terminals can also be carried out with the first different interactive devices
Interaction.This intersection record is only in the first interactive device 1(10.1)Just meeting when can be communicated wirelessly with gateway apparatus 30
Send gateway apparatus 30 to.Due to the first interactive device 1(10.1)Possibly it can not be set up under motion state with gateway apparatus 30
Reliable wireless telecommunications connection, so it can send the first broadcast message itself judging after inactive state is entered.Now, always
Pass through the first interactive device 1 of discovery that broadcasts the message in the gateway apparatus 30 for intercepting broadcast message(10.1)There are connection and data communication
Interaction demand, just communicates wirelessly with it and is connected.Complete disconnection of wireless communication connection again after data update.Interaction data passes through
Wireless telecommunications connection is sent to after gateway apparatus 30, and background system 1 is forwarded to again.Background system 1 is recorded after intersection record,
It can just decide whether to carry out further precisely dispensing.But it is by calling third-party application system in this embodiment
Calling interface delivers the message of third party system(Such as, can be reward voucher, the generation of some electric business platforms in some embodiments
Gold note).
Fig. 3 shows the relation signal of relevant apparatus in a kind of embodiment, user terminal, gateway apparatus and background system
Figure.In reference picture 3, this embodiment, static advertising display entity has multiple, and entity 1 is shown from static advertisements(60.1), it is static
Advertising display entity 2(60.2), static advertisements displaying entity 3(60.3)To static advertisements entity m(60.m), corresponding second hands over
Mutual device is the second interactive device 1(20.1), the second interactive device 2(20.2), the second interactive device 3(20.3)To the second interaction
Device m(20.m);Movable advertising display entity has multiple, from motion advertising display entity 1(70.1)To motion advertisement exhibition
Show entity n(70.n), corresponding first interactive device is from the first interactive device 1(10.1)To the first interactive device n(10.n);Altogether
With same gateway apparatus 30.It can be attached between them by wireless telecommunications.Between gateway apparatus 30 and background system 1
It is attached and is communicated by wide area network.See that static advertisements show entity 1(60.1)Commercial audience, pass through it is portable use
Family terminal 1(40.1)With being embedded in static advertisements displaying entity 1(60.1)In the second interactive device 1(20.1)Pass through short distance
Wireless telecommunications are interacted.Short-distance wireless communication mode can be using BLE or use NFC.Specific BLE is handed over
Mutual embodiment, may refer to Fig. 9, Figure 10, Figure 11 and its respective description.Specific NFC interactions embodiment, may be referred to Figure 12 and
Its respective description.
Generally, this embodiment is applied to advertising poster in elevator(Motion)Power up ladder way button advertising poster nearby(It is static)
Application.
In this embodiment, user terminal 1(40.1)With the second interactive device 1(20.1)Complete after interaction, user is whole
End 1(40.1)Obtain static advertisements displaying entity 1(60.1)The corresponding information of Current ad content, the second interactive device 1
(20.1)Obtain user terminal 1(40.1)User profile.Certainly different user terminals can also be with the second different interactions
Device is interacted.This intersection record is only in the second interactive device 1(20.1)Channel radio can be carried out with gateway apparatus 30
News, which are either first passed through after the first interactive device carries out transfer, can just send gateway apparatus 30 to.In most embodiments, due to
A gateway apparatus can not be all arranged in all floors, so, the elevator entity of static advertisements displaying nearby of most floors
In the second interactive device can with reach the floor elevator in the first interactive device carry out data transmission(Referring to Figure 11 and its say
It is bright), then the first interactive device in elevator completes follow-up data transfer with gateway apparatus 30(Referring to Figure 10 and its explanation).
In this embodiment, background system 1 is also to be by calling the calling interface of third-party application system to deliver third party system
Message(Such as, can be reward voucher, the coupons of some electric business platforms in some embodiments).
Fig. 4 shows the interactive device 20 according to a kind of embodiment.Interactive device 20 can be installed as embedded equipment
In static advertisements displaying entity.Reference picture 4, CPU 113 is responsible for control and the management all processing of microprocessor 101
The work of unit.Wireless communication module 103 is used for interactive device 20 and connects gateway apparatus 30, about the connection management of wireless telecommunications
Completed by wireless connection processing unit 117.Interacting by short distance communication module between interactive device 20 and user terminal 40
106 are completed by short-distance wireless communication, including BLE, NFC.In this embodiment, microprocessor 101, which is used, to be integrated with
Processor, memory 102(Including RAM, Flash), a variety of functions such as wireless communication module 103 on-chip system(SoC,
System-On-Chip)So that size, power consumption, cost, the design complexities of device are significantly declined.Interactive device 20
Power supply supply provided by battery module 107, in practice, micro button cell can be used to reduce the size of device, with
Just the installation requirements of different advertising displays physically are better adapted to.Output module 104 is responsible for the output of processing unit, this implementation
Using micro LED lamp come operation/working condition of display device in example.Input module 105 is responsible for the interaction of processing operating personnel
The operation of only system button and inner button needs processing in operation, this embodiment.
User terminal 40 is interacted with interactive device 20, is by short distance communication processing unit 119, load processing unit
110 and interactive data processing unit 111 and CPU 113 complete jointly.Then data renewal processing unit 116 will
Record the data such as interaction request and parameter and be added in memory 102 and update the data list.Updating the data in list has new
After data, just being determined by sensor processing unit 115 does not have motion sensor in device, just by broadcast message processing unit
114 send the second broadcast message.
Then, the second broadcast message is received in the gateway apparatus 30 for intercepting broadcast message, will be carried out with interactive device 20
Connection, sends the first data synchronization request.The data synchronization request unit 112 of interactive device 20 handles the data syn-chronization received please
Ask.
Power supply for optimization interactive device 20 is used, while the battery electric quantity of all devices can be monitored for background system
Situation, economize on electricity processing unit 120 is responsible for being monitored electricity, and the internal module in temporary transient no microprocessor 101 is entered
Row power-off optimization processing.Pass through some processing economized on electricity, it is ensured that in the case of single button cell, interactive device 20 can be with
Using 1 to two year, cost of installation and maintenance was extremely low.Even if there is the situation of not enough power supply, background system 1 can also be with
Shi Zhidao, sends field engineer to carry out replacing processing to scene in time.
Fig. 5 shows the interactive device 10 according to a kind of embodiment.Interactive device 10 can be installed as embedded equipment
In motion advertising display entity.Reference picture 5, CPU 113 is responsible for control and the management all processing of microprocessor 101
The work of unit.Wireless communication module 103 is used for interactive device 10 and connects gateway apparatus 30, about the connection management of wireless telecommunications
Completed by wireless connection processing unit 117.Interacting by short distance communication module between interactive device 10 and user terminal 40
106 are completed by short-distance wireless communication, including BLE, NFC.In this embodiment, microprocessor 101, which is used, to be integrated with
Processor, memory 102(Including RAM, Flash), a variety of functions such as wireless communication module 103 on-chip system(SoC,
System-On-Chip)So that size, power consumption, cost, the design complexities of device are significantly declined.Interactive device 10
Power supply supply provided by battery module 107, in practice, micro button cell can be used to reduce the size of device, with
Just the installation requirements of different advertising displays physically are better adapted to.Output module 104 is responsible for the output of processing unit, this implementation
Using micro LED lamp come operation/working condition of display device in example.Input module 105 is responsible for processing sensor and operator
There are motion sensor 150 and inner button in the interactive operation of member, this embodiment.In different embodiments, motion sensor 150
It can be the combination of multi-axial accelerometer or single-axis accelerometer or accelerometer and gyroscope.
User terminal 40 is interacted with interactive device 10, is by short distance communication processing unit 119, load processing unit
110 and interactive data processing unit 111 and CPU 113 complete jointly.Then data renewal processing unit 116 will
Record the data such as interaction request and parameter and be added in memory 102 and update the data list.Updating the data in list has new
After data, just being determined by sensor processing unit 115 has motion sensor in device, is determining device into static shape
After state, the first broadcast message is sent by broadcast message processing unit 114.
Then, the first broadcast message is received in the gateway apparatus 30 for intercepting broadcast message, will be carried out with interactive device 20
Connection, sends the first data synchronization request.The data synchronization request unit 112 of interactive device 10 handles the data syn-chronization received please
Ask.
Power supply for optimization interactive device 10 is used, while the battery electric quantity of all devices can be monitored for background system
Situation, economize on electricity processing unit 120 is responsible for being monitored electricity, and the internal module in temporary transient no microprocessor 101 is entered
Row power-off optimization processing.Pass through some processing economized on electricity, it is ensured that in the case of single button cell, interactive device 10 can be with
Using 1 to two year, cost of installation and maintenance was extremely low.Even if there is the situation of not enough power supply, background system 1 can also be with
Shi Zhidao, sends field engineer to carry out replacing processing to scene in time.
Fig. 6 shows the gateway apparatus 30 according to a kind of embodiment.Reference picture 6, CPU 313 be responsible for control and
Manage the work of all processing units of microprocessor 301.Wireless communication module 306 is used for gateway apparatus 30 and connects interactive device
10.Wide area network communication module 303 is used to connect background system 1 by wide area network, and it supports one or more wide area network connection sides
Formula, is connected by wide area network connects processing unit 314 to manage wide area network.About wireless telecommunications connection management by wireless telecommunications
Unit 310 is managed to complete.In this embodiment, microprocessor 301, which is used, is integrated with processor, memory 102(Including RAM,
Flash)Etc. the on-chip system of a variety of functions(SoC, System-On-Chip), but wireless communication module 306 and wide area network communication
Module 303 is not integrated, and the design of this sampling device can more modularization and flexibly.Output module 304 is responsible for the output of processing unit,
In this embodiment using LED come operation/working condition of display device and(Wireless telecommunications and wide area network)Network connection shape
State.Input module 305 is responsible in the interactive operation of processing operating personnel, this embodiment the only operation button of gateway apparatus.It is right
The control of input module 305 and output module 304, is carried out by interaction process unit 315.
The general dc source handled by outside supply by voltage-stablizer of the power supply of gateway apparatus 30, can also be external interim
Emergency power supply interface, these are realized all in power module 307., it is necessary to ensure in external power supply in some specific embodiments
There is stand-by power supply to be worked on by gateway apparatus 30 in the case of power down, then as long as adding chargeable electricity in power module 30
Pond module.CPU 313 is monitored and managed to the situation of power supply by PMU 320.One
In a little embodiments, it might even be possible to by the detection to external power supply status, decide whether to enable standby wide area network communication modes(Such as
4G).
Configuration of the system configuration processing unit 316 to gateway apparatus 30 carries out local management, and receives and the outside behaviour of processing
Make the remote operation of personnel and the Remote configuration instruction of background system 1.
Gateway apparatus 30 connects through broadcast message to start with the direct wireless telecommunications of interactive device 10.At broadcast message
Manage unit 311 and be responsible for intercepting and handling to broadcast message.Listen to after broadcast message, pass through wireless telecommunications processing unit 310
Wireless telecommunications connection is set up, the data acquisition from interactive device 10 is completed by data synchronization processing unit 312, and after being transferred to
Platform system 1.
Fig. 7 shows the background system 1 according to a kind of embodiment.Reference picture 7, includes several main modulars:Before device
Hold processing module 701, Batch Processing processing module 702, advertiser's desk module 703, Back Administration Module 704, field engineering
Teacher's management module 705, basic component module 706.
Wherein, device front end processing block 701 is responsible for processing and the communication of all gateway apparatus, and by gateway apparatus,
Realize the communication with all interactive devices.Therefore, device front end processing block 701 includes:Data update processing service, device
State processing is serviced, device configuration admin service, and device updates processing service, device access processing service.
In various embodiments, according to the characteristics of wan type used, different communications protocol or tune can be used
With interface mode, the conventional REST api interfaces based on HTTP can be simply used, similar MQTT base can also be used
In the communications protocol of message, to reduce network communication flow, the network bandwidth requirements of background system server are reduced, backstage is improved
The load capacity of system.
Include the clothes that a variety of data, service logics to background system are handled in Batch Processing processing module 702
Business, including:Data analysis service, device management service, location-based service, ad content management service, commercial audience portrait service,
Recommendation service, Visualization Service.Pass through these service, it is possible to realize advertising display effect quantitative analysis, visualization show,
Precision dispensing, personalized recommendation, mobilism optimize and revise, improves predictability and can be planned.
Advertiser's desk module 703 provides for advertiser and advertising results and placement position, content, budget can be carried out at any time
Management and the self-service platform of monitoring, change conventional Static planar advertising media based on contract-type advertisement, it is necessary to sales force
Contract and sell with advertiser one by one(Certain period of time, certain area)Mode, and with being apparent from see dispensing effect with
And the value of passing different display locations, to make suitable dispensing plan.It includes:Account management, delivers management, contract
Management, statistical analysis, financial management.
Back Administration Module 704 provides system administration and service management operating platform for the managed operation side of whole system.
The configuration, management, O&M completed by it to whole system is monitored;Management, the monitoring of all external device (ED)s;All clients(I.e.
Advertiser)Management, analysis;The management of all field engineers, is monitored, analysis;Examination & verification, tracking and the pipe of all advertising businesses
Reason;The related management of financial settlement in all systems.It includes:Account management, customer account management, rights management, statistical analysis,
Console, device management, service management, financial management.
Field engineer's management module 705 is installation, the maintenance to the engineer of advertising display entity arrangements erecting bed
Operation is managed.Special live APP can be developed for field engineer to access this module, help field engineer convenient
With accurately arrive at working site and installed, configure, the operation such as safeguard, it is to avoid it is poor caused by human error and confusing communication
It is wrong.It includes:Personal management, live traffic management, live handling of goods and materials, live APP access services.
Basic component module 706 is the set of some shared general basic components of whole background system 1, and it includes:
Message Processing, caching process, log processing, serializing processing, encryption and decryption processing, serviceization management.
Fig. 8 shows the user terminal 40 according to a kind of embodiment.Reference picture 8, CPU 413 be responsible for control and
Manage the work of all processing units of microprocessor 401.Short distance communication module 406 interacts dress for user terminal 40 with first
Put 10 or the second advertisement interactive correspondence between interactive device 20.Mixed-media network modules mixed-media 403 is used for by network connection background system 1,
It supports one or more wide area networks or LAN connected mode, local is managed by network connection processing unit 417 or wide
Domain network connection.Completed about the connection management of short distance communication by short distance communication processing unit 418.Output module 404
It is responsible in the output of processing unit, general portable user terminal embodiment being exported using display screen and loudspeaker.It is defeated
Enter the interactive operation that module 405 is responsible for processing user, the input module of general portable user terminal include touch-screen, by
Button, fingerprint module, microphone.Control to input module 405 and output module 404, is carried out by interaction process unit 415.
Interaction process between the interactive device 10 of user terminal 40 and first and the second interactive device 20 handles single by load
Member 410, advertisement interaction process unit 411 are carried out.Interaction obtains more multi-advertisement information after completing if necessary to networking, just needs
To be handled by ad-request unit 412.
Commercial audience on user terminal 40 program by Login Register processing unit 416 sign in background system 1 or
It is third-party application system 3.And background system 1 or third-party application system are received and handled by message processing unit 414
The message of system 3.
Fig. 9 shows user terminal 40, the first interactive device 10, gateway apparatus 30 and the backstage system according to a kind of embodiment
The communication succession figure of system 1.In this embodiment, commercial audience carries out short-distance wireless communication using BLE and entered with the first interactive device
Row interaction, the first interactive device is the embedded equipment in static advertising display entity.
Reference picture 9, the first interactive device 10 can use BLE to carry out intermittently commercials device information when flat, wherein
Include the type and mark of device.Commercial audience on user terminal 40 by APP program scannings near, then user terminal
Send BLE Scan Request on 40, that is, BLE scan request, that is, step S1.First interactive device 10 is received
After scan request, recording interactive data are to updating the data list(Step S1-1).Then it is step S1-2, returns to BLE Scan
Response is responded, and Current ad displaying content correlated information is transmitted into user terminal 40.
BLE broadcast message uses the communication frames for being referred to as Advertising, is also announcement frame, the load of each frame
Lotus size is 31 bytes.What is broadcast the message sends equipment after broadcast message is sent, and will be listened to by miscellaneous equipment, BLE
There are four kinds of different types of announcement frames:Orientation can be connected, and orientation can not be connected, and non-directional can be connected, and non-directional can not be connected.This
In embodiment, for the announcement frame of interactive device commercials device information, use non-directional can connection type.So,
After user terminal 40 responds BLE Scan Request, BLE Scan Response will be returned.
Then, into step S1-3, judge no motion sensor, begin to broadcast the second broadcast message.
Gateway apparatus 30 is intercepting the broadcast message from neighbouring interactive device always.Listen to the second broadcast message it
Afterwards, step S2 is put into, wireless connection is set up with broadcasting the second the first interactive device 10 broadcast the message.Subsequently into step
S3, gateway apparatus 30 sends the first data synchronization request, and the first interactive device 10 stops broadcasting the second broadcast message and transmitted more
Then new data list empties data list and disconnection of wireless connection to gateway apparatus 30.Gateway apparatus 30, which is received, to be updated the data
After list, advertisement interactive refreshing data are transferred to background system 1 in step S4.
Background system 1 in step s 5, records user interactive data storehouse, and analyzes user preference, is then recommended
Message is delivered in commodity/service, generation.User terminal 40 is directly delivered to finally by the message system of background system 1.
Figure 10 shows user terminal 40, the first interactive device 10, gateway apparatus 30 and the backstage according to a kind of embodiment
The communication succession figure of system 1.In this embodiment, commercial audience carries out short-distance wireless communication and the first interactive device using BLE
Interact, the first interactive device is the embedded equipment in the advertising display entity in the elevator of motion.
Reference picture 10, the first interactive device 10 can use BLE to carry out intermittently commercials device information when flat, wherein
Include the type and mark of device.Commercial audience on user terminal 40 by APP program scannings near, then user terminal
Send BLE Scan Request on 40, that is, BLE scan request, that is, step S1.First interactive device 10 is received
After scan request, recording interactive data are to updating the data list(Step S1-1).Then it is step S1-2, returns to BLE Scan
Response is responded, and Current ad displaying content correlated information is transmitted into user terminal 40.
BLE broadcast message uses the communication frames for being referred to as Advertising, is also announcement frame, the load of each frame
Lotus size is 31 bytes.What is broadcast the message sends equipment after broadcast message is sent, and will be listened to by miscellaneous equipment, BLE
There are four kinds of different types of announcement frames:Orientation can be connected, and orientation can not be connected, and non-directional can be connected, and non-directional can not be connected.This
In embodiment, for the announcement frame of interactive device commercials device information, use non-directional can connection type.So,
After user terminal 40 responds BLE Scan Request, BLE Scan Response will be returned.
Then, into step S1-3, motion sensor is determined whether, subsequently into step G1, it is determined that there is motion-sensing
Step G2 is put into after device.In step G2, motion sensor is continued to monitor, enters inactive state when detecting from motion state
Either persistently inactive state is reached after predetermined threshold, into step G3, starts playing out the first broadcast message.
Gateway apparatus 30 is intercepting the broadcast message from neighbouring interactive device always.Listen to the first broadcast message it
Afterwards, step S2 is put into, wireless connection is set up with broadcasting the first the first interactive device 10 broadcast the message.Subsequently into step
S3, gateway apparatus 30 sends the first data synchronization request, and the first interactive device 10 stops broadcasting the first broadcast message and transmitted more
Then new data list empties data list and disconnection of wireless connection to gateway apparatus 30.Gateway apparatus 30, which is received, to be updated the data
After list, advertisement interactive refreshing data are transferred to background system 1 in step S4.
Background system 1 in step s 5, records user interactive data storehouse, and analyzes user preference, is then recommended
Message is delivered in commodity/service, generation.User terminal 40 is directly delivered to finally by the message system of background system 1.
Figure 11 shows user terminal 40, the second interactive device 20, the first interactive device 10, the net according to a kind of embodiment
Close the communication succession figure of device 30 and background system 1.In this embodiment, commercial audience carries out short-distance wireless communication using BLE
Interacted with the second interactive device, the second interactive device is the embedded equipment in static advertising display entity, first hands over
Mutual device is the embedded equipment in the advertising display entity of motion.
Reference picture 11, the second interactive device 10 can use BLE to carry out intermittently commercials device information when flat, wherein
Include the type and mark of device.Commercial audience on user terminal 40 by APP program scannings near, then user terminal
Send BLE Scan Request on 40, that is, BLE scan request, that is, step S1.First interactive device 10 is received
After scan request, recording interactive data are to updating the data list(Step S1-1).Then it is step S1-2, returns to BLE Scan
Response is responded, and Current ad displaying content correlated information is transmitted into user terminal 40.
BLE broadcast message uses the communication frames for being referred to as Advertising, is also announcement frame, the load of each frame
Lotus size is 31 bytes.What is broadcast the message sends equipment after broadcast message is sent, and will be listened to by miscellaneous equipment, BLE
There are four kinds of different types of announcement frames:Orientation can be connected, and orientation can not be connected, and non-directional can be connected, and non-directional can not be connected.This
In embodiment, for the announcement frame of interactive device commercials device information, use non-directional can connection type.So,
After user terminal 40 responds BLE Scan Request, BLE Scan Response will be returned.
Then, into step S1-3, judge no motion sensor, begin to broadcast the second broadcast message.
There is motion sensor on first interactive device 10, after it determines to have motion sensor in step G1, into step
2.In step G2, motion sensor is continued to monitor, enters inactive state or lasting static shape when detecting from motion state
State is reached after predetermined threshold, into step G3, starts playing out the first broadcast message.
Meanwhile, it begins listening for the broadcast message of other interactive devices.Listening to the second interactive device 20 is sent
After two broadcast messages, into step G3-1.Step G3-1, sets up wireless connection, enters step G3-2 after establishing.In step
G3-2, the first interactive device 10 first sends the second data synchronization request, and then the second interactive device stops broadcasting second and broadcasting disappearing
Breath, transmission updates the data list to the first interactive device 10, empties and updates the data list, is then turned off wireless connection.
Then, in step G3-3, the returned data received is added and updated the data in list by the first interactive device 10, is entered
Next step G3-4.
In step G3-4, the first interactive device 10 returns to step G2.
Note because figure length reason, below this section do not draw in fig. 11, but be referred to from the point of view of Figure 10.This
When gateway apparatus 30 have the first broadcast message for detecting that the first interactive device sends, whole system is carried out shown in Figure 10
Step S2, S3, S4, S5.
Figure 12 shows user terminal 40, the first interactive device 10, gateway apparatus 30 and the backstage according to a kind of embodiment
The communication succession figure of system 1.In this embodiment, commercial audience carries out short-distance wireless communication and the first interactive device using NFC
Interact, the first interactive device is the embedded equipment in static advertising display entity.
NFC unit on reference picture 12, the first interactive device 10 enables nfc card simulation model.Commercial audience is whole in user
The APP programs that have activated card reader pattern are performed on end 40(Or system service), and by user terminal 40 close to the first interaction
NFC inductors on device 10.User terminal 40 sends NFC SELECT APDU instructions, that is, step S1.First interactive device
10 receive after NFC SELECT APDU instructions, and return mechanism information is to user terminal 40, and user terminal 40 receives return response
Follow-up supervention send NFC GET APDU to instruct, Parameter user mark and terminal iidentification in instruction.Receive these instruction and
After its parameter, by data record to updating the data list(Step S1-1).Then it is step S1-2, returns to advertisement NFC GET
Current ad displaying content correlated information is transmitted to user terminal 40 in APDU response, response parameter.Note:NFC GET APDU
It is writing a Chinese character in simplified form of instructing of Get Processing Options APDU in NFC specifications.
Then, into step S1-3, judge no motion sensor, begin to broadcast the second broadcast message.
Gateway apparatus 30 is intercepting the broadcast message from neighbouring interactive device always.Listen to the second broadcast message it
Afterwards, step S2 is put into, wireless connection is set up with broadcasting the second the first interactive device 10 broadcast the message.Subsequently into step
S3, gateway apparatus 30 sends the first data synchronization request, and the first interactive device 10 stops broadcasting the second broadcast message and transmitted more
Then new data list empties data list and disconnection of wireless connection to gateway apparatus 30.Gateway apparatus 30, which is received, to be updated the data
After list, advertisement interactive refreshing data are transferred to background system 1 in step S4.
Background system 1 in step s 5, records user interactive data storehouse, and analyzes user preference, is then recommended
Message is delivered in commodity/service, generation.User terminal 40 is directly delivered to finally by the message system of background system 1.
Figure 13 is given for illustrating the embedded interaction device according to a kind of embodiment, carries out the place of monitoring cell electricity quantity
Manage schematic diagram.
First, after embedded interaction device starts, under operation, current battery charge is obtained(Step 900).Then
Set low battery early warning event(Step 902).Then electric quantity monitoring interval time is set according to charge condition and current time(Step
Rapid 904).Then with this interval set of time electric quantity monitoring timer event(Step 906).In step 908, system is begun listening for
Event.Receive after system event, first judge whether it is system low battery early warning event(Step 910), if it is, being put into step
930, low battery event is handled, enters step 916 after having handled.If it is not, continue to enter step 912, judge whether be
Electric quantity monitoring timer event;If it is, being put into step 914, otherwise into step 920, other system events, processing are handled
Step 908 is returned to after complete.In step 914, first judge whether battery electric quantity variable quantity has reached predetermined threshold, if do not reached
Arrive, step 908 is returned to, otherwise into step 916.
In step 916, electric quantity data is added to and updates the data list.Subsequently into step 918, step S1-3 is performed.
Step 908 is returned after having performed.
In different embodiments, the processing method to event can be different, it may be possible to by way of adjusting back or interrupting
To complete, it is also possible to carried out by the access of synchronization object.
Those skilled in the art should be understood that each of the device that the above-mentioned embodiment of the present invention provided and background system
Each step in part, and method, they can be concentrated on single computing device, or are distributed in multiple calculating
On the network that device is constituted.Alternatively, they can be realized with the executable program code of computing device.It is thus possible to
It is stored in storage device by computing device to perform, or they is fabricated to each integrated circuit modules respectively,
Or be fabricated to single integrated circuit module to realize by the multiple modules or step in them.So, the present invention is not restricted to
Any specific hardware and software is combined.
The preferred embodiments of the invention is these are only, but it is not intended to limit the practical range of the present invention, i.e., without departing from this hair
The equivalent variations that bright claim is made and modification, should belong to the protection domain of the present invention.
Claims (14)
1. a kind of advertising display interacts implementation method, it is characterized in that, step includes:
Embedded first interactive device in S1, advertising display entity by short-distance wireless communication mode receive from advertisement by
Crowd holds the interaction request of user terminal, then:
S1-1, recording interactive request and its parameter to updating the data list,
S1-2, the return data related to Current ad displaying content,
S1-3, it is judged as no motion sensor, then the second broadcast message is started playing out by wireless communication mode;
S2, gateway apparatus intercept the broadcast message of the first interactive device with wireless communication mode, if what is received is the first broadcast
Message or the second broadcast message, even sending and receiving go out the first interactive device of the broadcast message, then send the first data syn-chronization
Request;
S3, the first interactive device receive the first data synchronization request from gateway apparatus, message of going off the air, updating the data
Data in list send gateway apparatus to, and empty and update the data list, are then turned off current wireless telecommunications connection;
The returned data obtained in step S3 as advertisement interactive refreshing data, is transferred to background system by S4, gateway apparatus.
2. method according to claim 1, wherein, sub-step is also included after step S1-3:
G1, judge there is motion sensor in first interactive device, into sub-step G2;
G2, continuous collecting motion sensor exercise data, judge whether to be changed into inactive state from motion state, if it is,
Then enter sub-step G3, if persistently maintaining inactive state to exceed predetermined threshold, also into sub-step G3;
If G3, updating the data list non-NULL, the first broadcast message is started playing out by wireless communication mode.
3. method according to claim 2, wherein, sub-step G3 also includes:G3-1, the broadcast message for intercepting wireless telecommunications,
If what is received is the second broadcast message, even sending and receiving go out the second interactive device of second broadcast message, second is then sent
Data synchronization request;
G3-2, the second interactive device receive the second data syn-chronization from first interactive device by wireless telecommunications connection please
Ask, message of going off the air, the data updated the data in list in the second interactive device are sent to the first interactive device, and clearly
List is updated the data in empty second interactive device, current wireless telecommunications connection is then turned off;
The data received in step G3-2 are added to and updated the data in list by G3-3, the first interactive device;
G3-4, return to step G2.
4. according to claim 1 or 2 or 3 methods describeds, wherein, short-distance wireless communication mode includes low-power consumption bluetooth, near field
Communication(NFC), wireless telecommunications connected mode include low-power consumption bluetooth, Zigbee, 433M, Sub-1G, LPWAN, LoRa.
5. method according to claim 4, wherein, after step S4 is completed, in addition to step:
S5, background system record the advertisement interaction data, and determine whether to the advertisement to making single advertisement interbehavior
The user terminal of audient carries out message dispensing.
6. method according to claim 5, wherein, in addition to step:S6, detect battery electric quantity change reach predetermined threshold
When, electricity updated value is added and updated the data in list.
7. a kind of embedded electronic device being used in advertising display entity, it is characterized in that, including:
The interaction request of user terminal is held from commercial audience for being received from short distance communication unit, recording interactive ask and
Its parameter returns to list is updated the data and shows in content related data, judgment means whether there is motion-sensing with Current ad
Device, without the device that the second broadcast message is then started playing out by wireless communication mode;
For the first data synchronization request from gateway apparatus to be received and handled with wireless telecommunications connected mode, updating the data
List sends gateway apparatus to, empties and updates the data list, disconnects the device of current wireless telecommunications connection;
The miniature or compact battery device of the energy needed for for being worked for device;
Electricity updated value is added for detecting battery electric quantity, when changing more than predetermined threshold to the device for updating the data list.
8. device according to claim 7, wherein, in addition to:
Motion sensor, the exercise data for tape deck;
For the exercise data of continuous collecting motion sensor, judge whether to be changed into inactive state from motion state, either
Inactive state is persistently maintained to exceed the device of predetermined threshold;
Device for starting playing out the first broadcast message by wireless communication mode.
9. device according to claim 7, wherein, in addition to:
For receiving the second data synchronization request, the data updated the data in list are sent to the first interactive device, and empty
List is updated the data in second interactive device, the device of current wireless telecommunications connection is then turned off.
10. device according to claim 8, wherein, in addition to:
For intercepting wireless telecommunications broadcast message, if receiving the second broadcast message, even sending and receiving go out second broadcast message
Device, then sends the device of the second data synchronization request;
For handling the second data synchronization request returned data, added to the device for updating the data list.
11. according to claim 7 or 8 or 9 or 10 described devices, short-distance wireless communication mode includes low-power consumption bluetooth, near field
Communication(NFC), wireless telecommunications connected mode include low-power consumption bluetooth, Zigbee, 433M, Sub-1G, LPWAN, LoRa.
12. a kind of gateway apparatus, it is characterized in that, including:
For intercepting the broadcast message of the first interactive device with wireless communication mode, if receive be the first broadcast message or
Second broadcast message, even sending and receiving go out the first interactive device of the broadcast message, then sends the device of the first data synchronization request
Part;
For handling the first data synchronization request returned data as advertisement interaction data, backstage system is transferred to by Wide Area Network
The device of system;
Wireless telecommunications connected mode includes low-power consumption bluetooth, Zigbee, 433M, Sub-1G, LPWAN, LoRa.
13. a kind of background system, it is characterized in that, including:
Device for receiving advertisement interactive refreshing data from gateway apparatus described in claim 12;
For according to the advertisement interactive refreshing data that receive determine whether to make the advertisement of single advertisement interbehavior by
The user terminal of crowd carries out the device of message dispensing.
14. a kind of portable user terminal, it is characterized in that, including:
For short-distance wireless communication mode with the device of the methods described of claim 1 or 4;
Device for receiving the message that claim 5 methods described is delivered by background system.
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