JP2012198591A - Advertisement display system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide technique for displaying an advertisement image in a digital photo frame.SOLUTION: An advertisement distribution server 19 comprises: an advertisement image storage unit 13; a user management DB 15 for storing a terminal mail address assigned to a digital photo frame 46; an advertisement distribution unit 16 for extracting an advertisement image from the advertisement image storage unit 13 to generate an advertisement mail with the advertisement image attached; and an advertisement mail transmission unit 17 for transmitting the advertisement mail to the terminal mail address of the digital photo frame 46. The digital photo frame 46 comprises: an image reproduction unit for sequentially displaying user images stored in an SD card on a display; and a mail reception unit for receiving the advertisement mail transmitted to the own terminal mail address by regularly accessing a reception mail server of a communication carrier. The image reproduction unit displays the advertisement image attached to the advertisement mail on a display at predetermined timing.

Description

  The present invention relates to an advertisement display system, and more particularly to a technique for automatically distributing an advertisement image to a digital photo frame having a communication function and providing it to a user.

  With the spread of digital cameras and camera-equipped mobile phones, a method for displaying images on a screen using a dedicated information device called a “digital photo frame” instead of printing with a conventional printer as an output means for captured images is becoming widespread. Yes (see Non-Patent Document 1).

Since this digital photo frame does not require dedicated printing paper or ink, it is more economical and resource-saving than printing.
In addition, like a conventional photo frame, it has a function to display a large number of captured images stored in a storage medium such as an SD card alternately like a slide show at a predetermined interval, despite having a relatively thin housing. ing. For this reason, it is evaluated that it is more interesting than a photo frame in which the display content is fixed to one.

Recently, products with Wi-Fi connection function and 3G line connection function have also appeared, and image files stored on the Internet website can be displayed via communication network or images taken with mobile phone camera It has become possible to attach a file to an e-mail, send it to a digital photo frame, and display it on the screen as it is (see Non-Patent Documents 2 and 3).
Digital Photo Frame Internet URL: http://en.wikipedia.org/wiki/%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E3%83%95%E3 % 82% A9% E3% 83% 88% E3% 83% 95% E3% 83% AC% E3% 83% BC% E3% 83% A0 Search date: February 2, 2011 Buffalo wireless LAN photo frame Internet URL: http://bb.watch.impress.co.jp/cda/shimizu/24503.html Search date: February 2, 2011 Digital photo frame with 3G line Internet URL: http://plusd.itmedia.co.jp/mobile/articles/0906/04/news065.html Search date: February 2, 2011

  This digital photo frame is generally placed on a sideboard in the living room or on the side of a TV, where it can be easily seen in the house, and often enters the family's view casually. Although it is a good idea, there was no mechanism for displaying advertisement images on a digital photo frame because it was developed for the purpose of displaying private photographed images.

  The present invention has been devised to solve such a conventional problem, and an object thereof is to provide a technique for displaying an advertisement image on a digital photo frame.

  In order to achieve the above object, an advertisement display system according to claim 1 is an advertisement display system including an advertisement distribution server and a digital photo frame having a wireless communication function, and the advertisement distribution server includes a plurality of advertisement distribution servers. Advertising image storage means for storing the advertisement image, storage means for storing the terminal mail address assigned to the digital photo frame, and advertisement image for extracting the advertisement image stored in the advertisement image storage means Extracting means; means for generating an advertisement mail with the advertisement image attached; and means for transmitting the advertisement mail to the terminal mail address of the digital photo frame, wherein the digital photo frame is stored in a predetermined storage means. Image playback means for sequentially displaying the image files stored on the display on the display, and periodically receiving the mail server Means for accessing and receiving an advertisement mail addressed to its own terminal mail address, wherein the image reproduction means displays an advertisement image attached to the advertisement mail on the display at a predetermined timing. Yes.

  The advertisement display system according to claim 2 is an advertisement display system including an advertisement distribution server and a digital photo frame having a wireless communication function, and the advertisement distribution server stores a plurality of advertisement images. An advertisement image storage means; an advertisement image extraction means for extracting an advertisement image from the advertisement image storage means in response to a request from the digital photo frame; and an advertisement distribution means for delivering the advertisement image to the digital photo frame. The digital photo frame includes: an image reproducing unit that sequentially displays an image file stored in a predetermined storage unit; and a unit that requests the advertisement distribution server to distribute an advertisement image at a predetermined period. And the image reproduction means displays an advertisement image on the display at a predetermined timing. It is a symptom.

  An advertisement display system according to claim 3 is based on the system according to claim 1 or 2, and further, the advertisement distribution server stores an association between each advertisement image and an attribute of a distribution target user. Means, and user management storage means for storing a correspondence relationship between the attribute of the user using the digital photo frame and the identification information of the digital photo frame, wherein the advertisement image extraction means is the advertisement management storage means. The user management storage means is referred to, and an advertisement image that matches the attribute of the user who possesses the digital photo frame is preferentially extracted.

  The advertisement display system according to claim 4 is based on the system of claim 3, and the advertisement management storage unit is set with a classification of each advertisement image. The user management storage unit stores each user The advertisement image extracting means refers to the advertisement management storage means and the user management storage means, and matches the advertisement desired advertisement classification of the user who owns the digital photo frame. Is preferentially extracted.

  An advertisement display system according to a fifth aspect is based on the system according to the first to fourth aspects. Further, a reverse button is provided on the digital photo frame. When the button is selected, the process of redisplaying the previous image displayed on the display is executed, and when the redisplayed image is an advertisement image, the advertisement image is redisplayed. Means for transmitting to the advertisement distribution server, the advertisement distribution server associates the record information transmitted from the digital photo frame with the advertisement image and the digital photo frame, and stores the record of results. Means is provided for storing in the means.

  The advertisement display system according to claim 6 is based on the system according to claims 1 to 5, and the digital photo frame further includes a human body detection sensor and means for detecting the approach of the human body by an output from the human body detection sensor. And when the approach of a human being is detected during the display of the advertisement image, the advertisement distribution server includes means for transmitting performance information indicating that the advertisement image has been viewed in proximity to the advertisement distribution server. The present invention is characterized by comprising means for storing the result information transmitted from the digital photo frame in association with the advertisement image and the digital photo frame in a result storage means.

  The advertisement display system according to claim 7 is based on the system according to claims 3 to 6, and the digital photo frame further includes a GPS module and means for calculating a current position based on an output from the GPS module; Means for transmitting the current position to the advertisement distribution server, the advertisement distribution server comprising means for storing the current position information transmitted from the digital photo frame in the user management storage means; and The advertisement management storage means stores the correspondence between each advertisement image and the location area of the distribution target user, and the advertisement image extraction means is associated with a location area that matches the current position of the digital photo frame. The advertisement image is preferentially extracted.

  In the case of the advertisement display system according to claim 1 and 2, since the advertisement image is distributed to the digital photo frame and the advertisement image is displayed on the display between the images taken by the user, A digital photo frame that has been used only as a display tool for captured images can be effectively used as a new advertising medium.

  In the case of the advertisement display system according to claim 3 or 4, since it is possible to preferentially distribute an advertisement image that matches the user's attributes and desires, the advertisement is higher than when various advertisement images are distributed loosely. The effect can be expected.

In the case of the advertisement display system according to claim 5, since the advertisement image displayed immediately before can be redisplayed in response to a user request, for a user who is interested in a specific advertisement image, It is possible to provide sufficient browsing opportunities.
Moreover, since the fact is recorded in the result storage means on the server side, it can be used as valuable data when the behavioral targeting advertisement is executed.

  In the case of the advertisement display system according to claim 6, since the fact that a person has approached the digital photo frame displaying the specific advertisement image is recorded in the record storage means on the server side as the record information of the proximity browsing, It can be used as valuable data when conducting targeted advertising.

According to the advertisement display system of claim 7, since the advertisement image matching the current position of the digital photo frame is preferentially distributed, the advertisement image of the store close to the user's residence area is emphasized. Thus, it is possible to effectively guide the user to purchase behavior.
In addition, since the current position of the digital photo frame is automatically calculated by the output from the built-in GPS module, even if the user moves, it is possible to continuously deliver advertisement images that are closely related to the area of the new location. .

FIG. 1 is a block diagram showing the overall configuration of an advertisement display system 10 according to the present invention, in which an advertisement information registration unit 11, an advertisement management DB 12, an advertisement image storage unit 13, a user information registration unit 14, and a user management An advertisement distribution server 19 including a DB 15, an advertisement distribution unit 16, an advertisement mail transmission unit 17, and a performance DB 18 is installed.
The advertisement information registration unit 11, the user information registration unit 14, the advertisement distribution unit 16, and the advertisement mail transmission unit 17 are configured such that the CPU of the advertisement distribution server 19 executes necessary processes according to the OS and a dedicated application program. Realized.
Further, the advertisement management DB 12, the advertisement image storage unit 13, the user management DB 15 and the performance DB 18 are provided in the external storage device of the advertisement distribution server 19.

A terminal device such as a PC terminal 21 of a sponsor company, a smartphone, or a tablet terminal is connected to the advertisement distribution server 19 via a communication network 20 such as the Internet, and advertisement information is uploaded as needed.
Specifically, when the staff in charge of the sponsor company logs in to the website of the advertisement distribution server 19 from the PC terminal 21 or the like, an advertisement information registration screen is transmitted from the advertisement information registration unit 11.

  FIG. 2 shows a specific example of the advertisement information registration screen 25. The advertisement classification setting field 26, the distribution period setting field 27, the distribution target setting field 28, the mail ad text setting field 29, the advertisement image A setting field 30 is provided.

The advertisement classification setting field 26 is an item for specifying the category of the advertisement to be registered. When the ▼ (reverse black triangle) button is clicked, “Food & Drink”, “Clothing”, “Book”, “Stationery” A pull-down menu is displayed in which advertisement categories such as “Home appliances” and “Household goods” are listed.
When the staff in charge selects “Apparel” from among these, the “Apparel” advertisement classification is set for the advertisement.

  The distribution period setting field 27 is an item that literally limits the period during which the advertisement is distributed to the user, and the staff in charge sets the date of the start (~) and the end (~).

The delivery target setting column 28 is an item that limits the attributes of the user to whom the advertisement is to be delivered. The gender setting column 31, the age setting column 32, the family configuration setting column 33, the region 1 setting column 34, and the region 2 setting column 35 A region 3 setting field 36 is provided.
On the other hand, the staff in charge sets user attributes for necessary items. At this time, items that do not need to be limited are left as “-” displayed by default.

The area 1 setting field 34 to the area 3 setting field 36 are items for limiting the residence area of the distribution target user (= the installation area of the digital photo frame described later), and the staff in charge clicks the ▼ button of the prefecture. After restricting “Tokyo” from Hokkaido to Okinawa, click on the ▼ button for municipalities to display a list of 23 wards and municipalities included in Tokyo. The staff in charge selects the target municipality, such as “Suginami Ward”.
When it is desired to specify more regions, the staff in charge can click the “add region” button 37 and add a selection column of “regions 4 to n”.

  The above delivery target setting items are examples, and besides these, for example, an occupation setting column, an annual income category setting column, a residence category setting column, etc. may be provided to limit the delivery target users in more detail. .

The mail advertisement text setting field 29 is an item for inputting the title and text of the electronic mail when the advertisement image is attached to the electronic mail and transmitted to the digital photo frame.
In response to this, the staff in charge inputs a required character string in the title input field 38 and the text input field 39.

  The advertisement image setting field 30 is an item for designating an advertisement image file to be distributed to the digital photo frame. When the browse button 40 is clicked, a file selection dialog opens. Specifies an image file stored in a predetermined folder. As a result, the path + file name is displayed in the file display field 41.

When the staff in charge who has completed the above operation clicks the registration button 42, selection information, input information, and an image file are transmitted to the advertisement distribution server 19.
In response to this, the advertisement information registration unit 11 stores the management information of the transmitted advertisement in the advertisement management DB 12. FIG. 3 shows a specific example of a record stored in the advertisement management DB 12, and includes an advertisement ID, registration date, sponsor ID, advertisement classification, distribution period, distribution target: gender, distribution target: age, distribution target: family. Configuration, distribution target: data items such as regions 1 to n, mail title, mail text, image file path, and the like.
The transmitted image file is stored in a predetermined directory in the advertisement image storage unit 13 by the advertisement information registration unit 11, and then the storage location is recorded in the “image file path”.

A digital photo frame 46 is connected to the advertisement distribution server 19 via a communication network 45 including a 3G line (mobile phone line) network and the Internet.
FIG. 4A shows the appearance of the digital photo frame 46, and a liquid crystal display 47 is provided on the front surface.
In addition, a human body detection sensor 48 is provided at the upper part of the frame to detect the fact when a human body or the like approaches within a predetermined distance (for example, 50 cm). The human body detection sensor 48 is composed of, for example, a pyroelectric infrared sensor.
At the right side of the frame, at least a touch type reverse key 49 and a forward key 50 are provided.

FIG. 5 is a block diagram showing a functional configuration of the digital photo frame 46. The mail receiving unit 55, the advertisement image acquisition unit 56, the advertisement information storage unit 57, the SD card 58 as an external storage medium, and the image reproduction Unit 59, performance report unit 60, and proximity browsing recognition unit 61.
The mail receiving unit 55, the advertisement image acquiring unit 56, the image reproducing unit 59, the result reporting unit 60, and the proximity browsing recognition unit 61 are configured by an OS such as Android (registered trademark) stored in the flash memory of the digital photo frame 46. This is realized by operating the CPU of the digital photo frame 46 in accordance with a dedicated application program. The advertisement information storage unit 57 is provided in the flash memory.
The SD card 58 is loaded in a card slot (not shown) provided in the digital photo frame 46.

  The digital photo frame 46 itself has a thin tablet shape, but is placed in a standing state on a surface 62 such as a side board by pulling out a stand provided on the back surface.

Since the digital photo frame 46 has a built-in 3G line connection module, as described above, it connects to the Internet through the 3G line network, exchanges information with the advertisement distribution unit 16, and mail server of the communication carrier. Or an electronic mail addressed to the address assigned to the digital photo frame 46 can be received.
Further, since the digital photo frame 46 is also equipped with a Wi-Fi connection module, it can be connected to the Internet via a wireless LAN network and exchange information with the advertisement distribution unit 16 and the mail server 64.

The digital photo frame 46 is distributed free of charge to a desired user in principle, with a SIM card mounted in advance.
However, in order for the user to start using, it is necessary to register as a member in advance. That is, when a user accesses a predetermined URL from his / her own PC terminal 66, a member registration screen is transmitted from the user information registration unit 14 and displayed on a PC browser 66, a web browser such as a mobile phone, a smartphone, or a tablet terminal. The

FIG. 6 shows a specific example of this member registration screen 68. Name input field 69, phonetic input field 70, 3G line number input field 71, terminal mail address input field 72, password input field 73, user mail address Input field 74, date of birth input field 75, gender selection field 76, postal code input field 77, occupation selection field 78, annual income classification selection field 79, family composition selection field 80, residence classification selection field 81, desired advertisement classification 1 selection A column 82 and a desired advertisement category 2 selection column 83 are provided.
On the other hand, the user performs necessary input and selection for each item.

In the 3G line number input field 71, the 3G line number (mobile phone number) set in the digital photo frame 46 is input. In the terminal mail address input field 72, an electronic mail address assigned to the digital photo frame 46 is input. Further, a password preset in the digital photo frame 46 is also entered in the password input field 73.
These 3G line number, terminal e-mail address, and password are described in a manual or the like included in the digital photo frame 46. Alternatively, by operating the setting menu of the digital photo frame 46, the information stored in the flash memory can be displayed on the display 47.

In the user mail address input field 74, the user's personal mail address is entered.
In the postal code input field 77, the postal code of the place where the digital photo frame 46 is installed, such as the postal code of the user's home address, is entered.

The desired advertisement category 1 selection field 82 and the desired advertisement category 2 selection field 83 are items that specify the category of advertisements that the user wants to distribute to the digital photo frame 46, and are of interest such as food, clothing, and books. Specify a category.
If the desired classification does not exist, the specification can be omitted. If the two category designations are insufficient, a selection column of “desired advertisement categories 3 to n” can be added by clicking an “add category” button 84.

When the user who has completed the above operations clicks the registration button 85, selection information and input information are transmitted to the user information registration unit 14 of the advertisement distribution server 19.
Receiving this, the user information registration unit 14 registers the transmitted information in the user management DB 15.

FIG. 7 shows a specific example of a record registered in the user management DB 15, and includes a user ID, a terminal ID, a registration date, a name, a furigana, a 3G line number, a terminal mail address, a password, a user mail address, It includes data items such as date of birth, sex, postal code, occupation, annual income classification, family composition, residence classification, and desired advertisement classification 1 to n.
In “User ID” and “Terminal ID”, an identification code automatically assigned by the user information registration unit 14 is recorded.

Hereinafter, the main processing procedure of the system 10 after the completion of member registration will be described with reference to FIG.
First, information such as the 3G line number, terminal e-mail address, password, user e-mail address, name, and furigana is transmitted from the advertisement distribution server 19 to the communication carrier line processing server 90, and a request for opening the 3G line number is received. Is issued (S01).
Receiving this, the line processing server 90 sets an opening flag for the transmitted 3G line number, and then transmits an opening notice to the advertisement distribution server 19 (S02).
At the same time, the line processing server 90 transmits a use permission mail to the terminal mail address and the user mail address (S03 and S04).

By receiving the use permission mail addressed to the user mail address from the user mail server 91 (S05), the user who recognizes the opening of the 3G line turns on the digital photo frame 46.
As a result, the mail receiving unit 55 of the digital photo frame 46 receives the use permission mail from the mail server 64 of the communication carrier (S06) and stores it in the advertisement information storage unit 57.
When the use permission mail is stored in the advertisement information storage unit 57, the image playback unit 59 is activated, and a plurality of image files (hereinafter referred to as “user images”) stored in the SD card 58 or the built-in flash memory are stored. The images are displayed on the display 47 in order at regular intervals (S07).

  On the other hand, the advertisement distribution unit 16 of the advertisement distribution server 19 receives the 3G line opening notification from the line processing server 90 of the communication carrier, and then refers to the advertisement management DB 12 and the user management DB 15 to specify a specific image according to a predetermined matching rule. A file (hereinafter referred to as “advertisement image”) is extracted from the advertisement image storage unit 13.

  For example, when the user is “male” and the residence area determined from the postal code of the user is included in “Chuo-ku, Tokyo”, the advertisement distribution unit 16 determines the gender of the distribution target from the advertisement management DB 12. Among the advertisements in which “male” is set as the distribution target area and “Chuo-ku, Tokyo” is set as the distribution target area, the advertisements whose current period is included in the distribution period are extracted as distribution candidates.

When there are a plurality of distribution candidates and the user has registered the desired advertisement classification, advertisement images that match the desired advertisement classification are preferentially extracted.
Conversely, when there is no distribution candidate that matches the user's desired advertisement classification or attribute, the advertisement distribution unit 16 can extract advertisement images related to different advertisement classifications or attributes.

Next, the advertisement distribution unit 16 extracts a mail title and a mail text related to the extracted advertisement from the advertisement management DB 12, and extracts a terminal mail address related to the user from the user management DB 15, and generates an advertisement mail.
The terminal mail address is set as the destination of the advertisement mail, and the advertisement image is attached.
This advertisement mail is transmitted to the terminal mail address by the advertisement mail transmitting unit 17 (S08).

Thereafter, the delivery result information is registered in the result DB 18 by the advertisement delivery unit 16.
FIG. 9 shows a specific example of a record stored in the performance DB 18, and data items such as an advertisement ID, a user ID, an advertisement image transmission date / time, an advertisement image display date / time, presence / absence of proximity viewing, presence / absence of reverse display It has. The date and time when the advertisement mail is transmitted is recorded in the above “advertisement image transmission date and time”.

  The mail receiver 55 of the digital photo frame 46 periodically accesses the mail server 64 of the communication carrier, takes in the advertisement mail that has arrived in the received mailbox (S09), and stores it in the advertisement information storage section 57.

  The image playback unit 59 takes out the advertisement image attached to the advertisement mail in the advertisement information storage unit 57 according to a predetermined advertisement playback rule, and displays it on the display 47 of the digital photo frame 46 as shown in FIG. (S10). At this time, the image reproduction unit 59 can also display on the display 47 the text described in the title and body of the advertisement mail based on the setting of the digital photo frame 46 (not shown).

Next, the date and time information when the advertisement image is displayed by the image reproducing unit 59 is transmitted to the advertisement distribution server 19 by the result report unit 60 as display result information (S11).
On the other hand, the advertisement distribution unit 16 records the date and time in the “advertisement image display date and time” in the result DB 18.

The image playback unit 59 of the digital photo frame 46 measures the display time of the advertisement image. When a predetermined time (for example, 1 minute) has elapsed since the first display, the user image stored in the SD card 58 is displayed. It is displayed on the display 47 (S07).
Thus, by inserting the advertisement image at a predetermined timing during the reproduction of the user image, the advertisement image can be viewed by the user in a very natural manner.

  When an advertisement image is displayed on the display 47 of the digital photo frame 46, if a user or another person approaches within a predetermined distance (for example, 50 cm), a proximity browsing recognition unit based on the output from the human body detection sensor 48 61 detects this, and the result information of the proximity browsing is transmitted from the result report unit 60 to the advertisement distribution server 19.

  On the other hand, the advertisement distribution unit 16 records “present” in “proximity browsing presence / absence” in the result DB 18. The fact that a person approaches the digital photo frame 46 during the display of the advertisement image is presumed to be interested in the advertisement being displayed, and can be used as valuable performance information.

  Further, when the user touches the return key 49 after the display time of the advertisement image ends and shifts to the display of the user image, the previous advertisement image is redisplayed on the display 47 by the image reproduction unit 59. At this time, the result information of the reverse display is transmitted from the result report unit 60 to the advertisement distribution server 19.

  On the other hand, the advertisement distribution unit 16 records “present” in “presence / absence of reverse display” in the result DB 18. The fact that the user wants to redisplay the advertisement image that has passed is telling that the user has paid special attention to the advertisement image, and thus can be used as valuable performance information.

Advertisement mail is periodically sent from the advertisement distribution server 19, but after the advertisement image is displayed by the image playback section 59 of the digital photo frame 46, the advertisement mail is deleted from the advertisement information storage section 57 in principle. Is done.
As a result, the latest advertisement image is always displayed on the digital photo frame 46. When it is necessary to repeatedly display the same advertisement image on the same digital photo frame 46, it is possible to respond by repeatedly transmitting advertisement mails having the same contents.

  On the other hand, once the advertisement mail is received, it is stored in the advertisement information storage unit 57 even after the display is completed, and is repeatedly performed at a predetermined timing by the image reproduction unit 59 until the distribution period set for the advertisement has elapsed. It can also be operated to display.

In the above, an example in which the advertisement image is distributed to the digital photo frame 46 as an attached file of the advertisement mail has been described. However, the advertisement image distribution method is not limited to this.
For example, the advertisement image acquisition unit 56 of the digital photo frame 46 transmits an advertisement image distribution request to the advertisement distribution server 19 at a predetermined timing, and the advertisement distribution unit 16 that receives the request transmits the attribute and desired classification of the user at this time. It is also possible to operate so that an advertisement image matching the above is preferentially extracted from the advertisement image storage unit 13 and transmitted to the digital photo frame 46.
Also in this case, the advertisement distribution unit 16 registers new distribution record information in the record DB 18 and records the date and time when the advertisement image is transmitted in the “advertisement image transmission date and time”.

In the above example, the installation position of the digital photo frame 46 is estimated based on the postal code declared by the user at the time of member registration. However, the digital photo frame 46 includes a GPS module and an output from the GPS module. A means for calculating the current position (latitude and longitude) of the digital photo frame 46 based on the information and a means for periodically transmitting the current position information to the advertisement distribution server 19 may be provided.
In this case, even if the user moves, the user's residence area is automatically corrected without waiting for the address change procedure, and as a result, the advertisement distribution unit 16 makes an advertisement suitable for the user's residence area. An image can be extracted.

Since this digital photo frame 46 is distributed to users free of charge on condition that advertisement images are displayed at regular intervals, membership registration is performed in advance as described above, and the digital photo frame 46 Opening 3G lines is imposed as a condition of use.
However, once the 3G line is opened, it is also possible to connect the digital photo frame 46 to the mail server 64 via a home wireless LAN spot and receive an advertisement mail.

Further, when the communication is interrupted and the advertisement image cannot be distributed, the display of the user image is also stopped. For example, when registration of a new advertisement mail is not performed for a certain period of time in the advertisement information storage unit 57, the image playback unit 59 “displays the image because the distribution of the new advertisement image is interrupted. Display a warning message such as “Please check your environment.” And interrupt the user image display process.
Thereafter, when communication is restored and storage of a new advertisement image is confirmed in the advertisement information storage unit 57, the image reproduction unit 59 resumes displaying the user image and the advertisement image.

1 is a block diagram showing an overall configuration of an advertisement display system according to the present invention. It is a figure which shows the specific example of an advertisement information registration screen. It is a figure which shows the specific example of the record stored in advertisement management DB. It is a figure which shows the front surface of a digital photo frame. It is a block diagram which shows the function structure of a digital photo frame. It is a figure which shows the specific example of a member registration screen. It is a figure which shows the specific example of the record stored in user management DB. It is a schematic diagram which shows the process sequence of this system. It is a figure which shows the specific example of the record stored in performance DB.

10 Advertising display system
11 Advertising Information Registration Department
12 Advertising management DB
13 Advertising image storage
14 User information registration department
15 User management DB
16 Advertising distribution department
17 Advertising email sending part
18 Achievement DB
19 Advertising distribution server
20 Communication network
21 PC terminals of sponsor companies
25 Advertising information registration screen
26 Ad classification setting field
27 Delivery period setting field
28 Distribution target setting field
29 Email ad text setting field
30 Advertising image setting field
31 Gender setting field
32's setting field
33 Family structure setting column
34 Region 1 setting field
35 Region 2 setting field
36 Region 3 setting field
37 Add Region button
38 Title input field
39 Text entry field
40 Browse button
41 File display field
42 Registration button
45 Communication network
46 Digital Photo Frame
47 display
48 Human body detection sensor
49 Reverse key
50 Forward key
55 Mail receiver
56 Advertising image acquisition unit
57 Advertising information storage
58 SD card
59 Image playback section
59 Image playback section
60 Performance Report Department
64 Mail server of communication carrier
66 User PC terminal
68 Member registration screen
69 Name input field
70 Phonetic entry field
71 Line number input field
72 Device email address input field
73 Password input field
74 User email address input field
75 Date of birth entry field
76 Gender selection field
77 Postal code input field
78 Occupation selection field
79 Annual income category selection column
80 Family structure selection field
81 Housing category selection field
82 desired advertisement category 1 selection field
83 Desired advertisement category 2 selection field
84 Add Classification button
85 Registration button
90 Line processing server
91 User mail server

Claims (7)

An advertisement display system including an advertisement distribution server and a digital photo frame having a wireless communication function,
The advertisement distribution server includes advertisement image storage means for storing a plurality of advertisement images;
Storage means for storing a terminal mail address assigned to the digital photo frame;
Advertisement image extraction means for extracting the advertisement image stored in the advertisement image storage means;
Means for generating an advertisement email with the advertisement image attached;
Means for sending the advertisement mail to the terminal mail address of the digital photo frame;
The digital photo frame includes image reproduction means for sequentially displaying image files stored in a predetermined storage means on a display;
Means for periodically accessing the incoming mail server and receiving advertisement mail addressed to its own terminal mail address,
The advertisement display system, wherein the image reproduction means displays an advertisement image attached to the advertisement mail at a predetermined timing on the display. An advertisement display system including an advertisement distribution server and a digital photo frame having a wireless communication function,
The advertisement distribution server includes advertisement image storage means for storing a plurality of advertisement images;
In response to a request from the digital photo frame, an advertisement image extraction unit that extracts an advertisement image from the advertisement image storage unit;
An advertisement distribution means for distributing the advertisement image to the digital photo frame;
The digital photo frame includes image reproduction means for sequentially displaying image files stored in a predetermined storage means on a display;
Means for requesting delivery of the advertisement image to the advertisement delivery server at a predetermined cycle,
The advertisement display system, wherein the image reproduction means displays an advertisement image distributed from the advertisement distribution server at a predetermined timing on the display. The advertisement distribution server includes an advertisement management storage unit that stores a correspondence relationship between each advertisement image and an attribute of a distribution target user;
User management storage means for storing a correspondence relationship between the attribute of the user using the digital photo frame and the identification information of the digital photo frame,
The advertisement image extracting means refers to the advertisement management storage means and the user management storage means, and preferentially extracts an advertisement image that matches an attribute of a user possessing the digital photo frame. Or the advertisement display system of 2. The advertisement management storage means has a classification for each advertisement image,
In the user management storage means, each user's distribution desired advertisement classification is set,
The advertisement image extraction means refers to the advertisement management storage means and the user management storage means, and preferentially extracts advertisement images that match the advertisement distribution category desired by the user possessing the digital photo frame. The advertisement display system according to claim 3. The digital photo frame has a reverse button,
When the reversing button is selected, the digital photo frame image reproduction means executes a process of redisplaying the previous image displayed on the display,
In addition, when the redisplayed image is an advertisement image, the system includes means for transmitting performance information indicating that the advertisement image has been redisplayed to the advertisement distribution server,
The advertisement distribution server includes means for storing the result information transmitted from the digital photo frame in association with the advertisement image and the digital photo frame in a result storage means. The advertisement display system according to any one of the above. The digital photo frame includes a human body detection sensor,
Means for detecting the approach of the human body by the output from the human body detection sensor;
When the approach of a human being is detected during the display of the advertisement image, the apparatus includes means for transmitting performance information indicating that the advertisement image is viewed in proximity to the advertisement distribution server,
6. The advertisement distribution server comprises means for storing the result information transmitted from the digital photo frame in a result storage means in association with the advertisement image and the digital photo frame. The advertisement display system according to any one of the above. The digital photo frame includes a GPS module,
Means for calculating the current position based on the output from the GPS module;
Means for transmitting the current position to the advertisement distribution server,
The advertisement distribution server includes means for storing the current position information transmitted from the digital photo frame in the user management storage means,
The above-mentioned advertisement management storage means stores the correspondence between each advertisement image and the location area of the distribution target user,
The advertisement display system according to any one of claims 3 to 6, wherein the advertisement image extraction means preferentially extracts an advertisement image associated with a location area that matches the current position of the digital photo frame. .

Images