JP4803815B2 - URL information provision system - Google Patents

Description

  The present invention relates to a URL information providing system, and in particular, when a user reads a two-dimensional code printed on an advertisement flyer with a mobile phone and sends the code information to a server, the server is included in the two-dimensional code. By searching and extracting URL information of the Web page of the product based on the product identification information (product code), writing (storing and storing) it in a bookmark page dedicated to the user, and informing the user of the URL of the bookmark page, The present invention relates to a URL information providing system in which a user can browse a product Web page via a bookmark page on his / her personal computer.

In recent years, URLs (Uniform Resource Locators) of advertisers and product introduction Web pages can be described on magazine advertisement pages and newspaper inserts (such as home appliances and real estate information), making it possible to obtain more detailed information. I am doing so.
However, such URLs may use symbols that are not normally used, such as “_” (underscore) and “ ^˜ ” (tilde). Easy to commit. This is especially true for the elderly.
In view of this, an information providing service that makes it unnecessary to input such a URL and enables a user to easily obtain information on a product or service posted in an advertisement has been proposed (see Patent Document 1).

  Briefly describing this, a two-dimensional code (for example, a QR code, see FIG. 11) indicating connection information (URL of the Web page) to a Web page that explains in detail the contents of a product or the like on an advertising medium (for example, a magazine advertisement page). When the user reads the code with the camera of the camera-equipped mobile phone, the URL information is taken into the mobile phone, and when the user accesses the URL with the mobile phone, the user is connected to the product Web page. Detailed product information is displayed on the screen of the mobile phone.

However, such a system has the following problems.
(1) It is too small on the screen of a mobile phone to display a detailed description of the product, so the information posted is limited. For example, floor plan information such as apartments and condominiums, and image information (including moving images) obtained by photographing indoor conditions are suitable for being displayed on a large display (such as a personal computer).
Therefore, even if the two-dimensional code printed on the advertisement is read by the mobile phone, it is preferable to transfer the read URL information to the mail address of the personal computer.
(2) However, in order to embed software that directly performs such transfer in a mobile phone, it is necessary to develop software using an OS suitable for each operator operating the mobile phone system. The cost will increase by the number of operators.

In view of the circumstances as described above, when a user reads a two-dimensional code printed on an advertisement flyer or the like with a mobile phone by the same applicant as the present application and sends the code information to the server, the server is included in the two-dimensional code. The URL information of the Web page of the product is searched and extracted based on the product identification information (product code) to be recorded, written (stored and stored) in the bookmark page dedicated to the user, and the URL of the bookmark page is sent to the user by e-mail. Thus, a URL information providing system has been proposed in which a user can browse a Web page of a product by clicking a URL described in the bookmark page on his / her personal computer (Japanese Patent Application 2006-2006). 159203).
JP 2002-111909 A

However, in the above system, whenever the user accesses the server by reading the QR code with a mobile phone, the URL of the bookmark page is sent to the user's PC mail address. The address must be stored on the server side.
On the other hand, in recent years, from the viewpoint of personal information protection, in view of the current situation where leakage of personal information has become a social problem, he says he does not want to leave personal information such as PC email addresses on the server side in case of an emergency. There are also social demands.
For this purpose, it is not impossible for the user to input the PC mail address every time without storing it on the server side, but it is too complicated and there is a possibility that some people may hesitate to use the system. .
In addition, since the URL of the user's bookmark page does not change every time, it is not necessary to send an e-mail every time if it is notified once and registered in the “favorites” of the user's browser.
The present invention has been made in view of the circumstances as described above, and an object of the present invention is to provide a URL information providing system with enhanced security for personal information protection.

According to the present invention, a communication network includes a two-dimensional code in which product identification information printed on an advertising medium is stored, a user's mobile communication terminal having a built-in means for reading the two-dimensional code, and a server having a database. The URL information of the product web page on which the product advertisement is posted is extracted and provided to the user based on the product identification information read by the user using the mobile communication terminal. The above-mentioned object of the present invention relates to a URL information providing system that
The product identification information is URL information of the server including at least a product code for identifying the product, and the database includes a machine number unique to the mobile communication terminal and a URL of a bookmark page for each user. User identification information tabulated in association with information, and merchandise information tabulated in association with the product code and URL information of the product Web page are stored, and the server stores the mobile information From the URL information of the server transmitted from the mobile communication terminal, user identification information registration means for associating the machine number unique to the communication terminal and the URL information of the bookmark page for each user and registering it in the database as user identification information Product code extracting means for extracting the product code; Search means for searching whether the machine number sent from the communication terminal is in the user identification information; URL information of the product Web page by searching the product information using the extracted product code as a key And a user bookmark page creation / update means for writing the URL information of the extracted product Web page to the bookmark page of the user and storing it in the storage means,
When the machine number is in the user identification information, the search means extracts URL information of the bookmark page registered in association with the machine number, and corresponds to the URL information of the extracted bookmark page If the URL of the product Web page is written and updated in the bookmark page to be updated, and the machine number is not registered in the user identification information, the user identification information registration means sends a PC to the portable communication terminal Sending a signal prompting new registration of the mail address, and when the PC mail address is inputted and transmitted from the mobile communication terminal, it is received and registered in the user identification information in association with the machine number, The user bookmark page creating / updating means includes a bookmark page dedicated to the user. Is newly created, the URL information of the product web page is written and stored in the storage means, and the URL information of the newly created bookmark page is further sent to the PC mail address by mail sending means, When the URL information of the bookmark page is transmitted to the PC mail address, the user identification information registration unit deletes the PC mail address and registers the URL information of the bookmark page in association with the machine number. Is done.

Another object of the present invention is to include a mobile communication terminal incorporating the two-dimensional code reading means, a camera for reading the two-dimensional code, and an image captured by the camera by analyzing the image. This is effectively achieved by adopting a mobile phone having a code analyzing means for extracting identification information of a commodity to be obtained.
Furthermore, the above-mentioned object of the present invention is achieved more effectively by storing in the product information in the database a product summary that briefly explains the specific contents of the product in association with the product code.

According to the URL information providing system of the present invention, the user simply reads a two-dimensional code printed on a leaflet or the like with a camera-equipped mobile phone, accesses a designated server with a simple operation, and transmits a product code. Then, a personal bookmark page containing the URL information of the product Web page corresponding to the product code is created, and the URL information of the bookmark page is sent to the bookmark page. By simply clicking the URL of the product Web page described in the above, detailed information on the product can be viewed on his / her personal computer.
Further, in addition to this, since all the URL information of the product Web page accessed by the user is posted on the personal bookmark page, it is possible to see the history so far.
From the server side, the URL information of the bookmark page sent to the user is always the same. Therefore, it is only necessary to notify the first time, and it is not necessary to store the PC mail address. For example, there is no information to identify an individual, and there is no problem if information is leaked. Further, even if the user subsequently changes the PC mail address, there is no effect.
Also, when viewed from the user side, since all the product URL information accessed so far is described in his own dedicated bookmark page, there is no need to individually register the product Web page URL as a favorite, and his own dedicated bookmark page There is an advantage that the URL only needs to be registered once.

  FIG. 1 is a schematic diagram showing a configuration of a URL information providing system according to the present invention. A two-dimensional code printed on an advertisement flyer or the like (in Japan, the QR code shown in FIG. 12 is most popular and is used. However, it is theoretically possible to use other types of two-dimensional codes.) The mobile phone 1 having a reading means for reading and the server 3 having the database 4 communicate with each other via the communication network 5. Connected as possible. Then, the URL information of the user-specific bookmark page in which the URL information of the product Web page is described is sent from the server 3 to the PC mail address of the user's personal computer 6 (but only for the first time). It is possible to access a bookmark page and click the URL information of the product Web page described on the page to access the product Web page. Further, once the URL information of the bookmark page is transmitted by e-mail, the user's PC e-mail address is erased, so there is no risk of leakage of information specifying an individual.

  The reading means built in the mobile phone 1 includes a CCD camera that captures an image of a two-dimensional code, and analysis software that analyzes the read image and extracts data (created by a different OS for each mobile phone operator) In general, it is incorporated in the telephone body as firmware at the time of manufacture. In addition, the mobile phone communication system includes an antenna, a base station, a server for connecting to the communication network 5 and the like installed and operated for each mobile phone carrier, and an existing system can be used.

FIG. 2 is a block diagram showing the configuration of the server 3. The server 3 is extracted with product code extraction means 31 for extracting the product code of the product to which the two-dimensional code is attached from the URL information of the server 3 transmitted from the mobile phone 1 (details of the data format will be described later). The URL of the product Web page is retrieved by searching the database 4 using the product code as a key, and the user ID or bookmark page URL of the user is searched by searching the database 4 using the machine number sent from the mobile phone 1 as a key. And a bookmark page creating / updating means 33 for writing URL information of the searched product Web page in a bookmark page dedicated to the user.
When the user uses this system for the first time, the machine number itself does not exist in the database 4. In this case, a signal for prompting new registration of the PC mail address is transmitted to the mobile phone 1. When the PC mail address is inputted and transmitted from the user ID, the user ID information registration means 34 for receiving the PC mail address, associating the PC mail address, the newly issued member ID and the machine number and registering them in the database 4 is also provided. ing.
Further, the storage means 35 for temporarily storing the machine number transmitted from the mobile phone 1, the extracted product code, etc., or storing the created or updated bookmark page dedicated to the user, the user A mail sending means 36 for creating / sending mail for sending URL information of a dedicated bookmark page to the user's PC mail address, a communication means 37 for communicating with the outside, and an advertiser from a terminal (not shown) Product URL registration means 38 for registering URL information of the product Web page in the database 4 via the communication network 5 is provided. These means 31 to 38 are controlled by a control means (configured by a CPU, RAM, ROM, etc.) by a predetermined program.
The URL information of the product Web page in the database 4 may be registered in the database 4 by reading from the server 3 what is stored in an external recording medium (not shown). Registration through the network 5 is not an essential requirement.

  The database 4 connected to the server 3 is associated with a machine number unique to the mobile phone 1, a user member ID (for example, an additional number may be added in the order of registration), and a bookmark page URL (PC mail address only for the first time). The user identification information 41 tabulated and product information data 42 tabulated in association with the product code and the URL information of the product web page are stored. Further, although not shown, the user's access history is stored in the database 4 in association with the user's member ID or machine number. By doing so, it is possible to know later which user is interested in which product advertisement.

FIG. 3 shows a specific example of user identification information (table). The member ID is issued and registered at the time of new registration. The serial number is preferably set in the order of registration, but is not limited to this, and any unique code may be used. The reason why the member ID is provided separately from the machine number is that the machine number is too complicated to be used by the user.
FIG. 4 shows a specific example of product information data (table). In addition to the URL information of the product Web page associated with the product code, a product overview that briefly explains the specific content of the product is also stored in association with it. Because it is not possible to grasp the contents of the product only with the URL information of the product (unless actually accessing it), by registering the product overview together, it is intended to be understood specifically. .

Next, the operation of the system according to the present invention in the above configuration will be described.
Example 1
This is a case where URL information of the server 3 including a product code (for example, 0123456) in part is stored in the QR code. That is, “http://www.qr-infosystem.com/0123456.html” is converted into a QR code.

The flow of processing will be described based on the flowchart of FIG. First, when the QR code is read by the camera of the mobile phone 1, the software of the mobile phone 1 (which is often built in from the beginning with the type with the two-dimensional code reading function) analyzes and the URL of the server 3 is analyzed. Is highlighted (step S1). FIG. 6A shows an example of display. When the user presses the selection button, the reverse display is canceled and the state shown in FIG. Then, when “OK” is pressed, the process proceeds to FIG. 6C, and when the selection button is pressed for transmission, the server 3 is connected (step S2).
Therefore, the server 3 acquires the machine number from the mobile phone 1 (step S3). The body number of the mobile phone is a number that uniquely identifies each mobile phone called an individual identification number, and when requested from the network, the information is automatically transmitted by the mobile phone. is there. In the system according to the present invention, user approval is obtained in advance. Specifically, a confirmation screen as shown in FIG. 7 is sent from the server 3 to the mobile phone 1. When the user approves the acquisition of the machine number, the server acquires the machine number from the mobile phone 1. Receiving the machine number (for example, JNED0631594), the server 3 searches whether or not the machine number is registered in the database 4 (step S4). In the first case, of course, since the machine number is not registered, registration of the PC mail address is requested (step S5). Specifically, a screen as shown in FIG. 8 is sent from the server 3 to the mobile phone 1. When the user inputs a PC mail address and transmits it (step S6), the transmitted PC mail address (for example, bogey@hatmail.com) is associated with the member ID and the machine number and written in the user identification information 41 of the database 4. (Step S7, see FIG. 3A). In the case of new registration, since the member ID does not exist, when the PC mail address is registered in the database 4, it is automatically issued (for example, given by an additional number).

Next, the bookmark page creating / updating means 33 automatically generates a bookmark page file named “JNED0631594.html” using information unique to the user (for example, the machine number, eg, JNED0631594), and It is stored in a folder called “user” (step S8). Then, this bookmark page
http://www.qr-infosysytem.com/user/JNED0631594.html (1)
Will have the URL information. The file name “0000002.html” using the member ID (0000002) may be used instead of the machine number.
Then, this bookmark page
http://www.qr-infosysytem.com/user/0000002.html (1 ')
Will have the URL information.

Next, a product code is extracted from the URL information of the server 3 transmitted from the mobile phone 1 (step S9). Specifically, the product code (0123456) is extracted by cutting out the right part (excluding html) from the slash (/) in “http://www.qr-infosystem.com/0123456.html” . Next, the URL information of the product Web page corresponding to the extracted product code is searched and extracted from the product information data 42 of the database 4 (step S10).
In the example of FIG. 4, “http://www.realestate.com/akasaka2.html” is extracted. The bookmark page creation / update means 33 writes (updates from the second time) the bookmark page in the storage means 35 and stores it (step S11).

Next, the search means 32 searches the user identification information 41 in the database 4 and checks whether there is a PC mail address associated with the machine number (step S12).
In the case of the first time, since the PC mail address is registered in step S7, the answer is “Yes”, and the mail transmission means 36 sends the URL information (1) or (1 ′) of the bookmark page to the user's PC mail address. ) Is automatically created and transmitted (step S13). FIG. 9 shows an example of a screen for outgoing mail.
When the user who has received this email clicks on the URL of the bookmark page described in the body of the sent email, his / her own bookmark page (see FIG. 10) is displayed on the personal computer screen. By clicking the URL (50) of the page, the product Web page can be browsed.

  Next, the user identification information registration unit 34 deletes the PC mail address of the user and registers the URL information of the bookmark page in association with the machine number (step S14). The area to be written may be the same place as the place where the PC mail address was registered (in this case, it is overwritten), but another area may be provided independently. When writing in the same place, it is necessary to be able to distinguish between the PC mail address information and the URL information of the bookmark page at the time of search, but since the mail address always includes the @ mark, this The determination may be made based on the presence or absence of the mark.

  The above is the processing flow when the user uses the system according to the present invention for the first time. However, in the second and subsequent times, the machine number is registered as a result of the search in step S4. After moving to step S11 and performing the process up to step S11, the process ends. This is because, at the first time, the PC mail address has been deleted in step S14 (or changed to the URL information of the bookmark page), so step S12 is always “No”.

In the present invention, since the mail sent to the user's PC mail address is only the first time, it is necessary to prompt the user to register the URL of the bookmark page received by the user in the “favorite” of the browser. Therefore, a message to that effect may be specified in the mail text (see FIG. 9), and a button for easy registration may be provided in the bookmark page (see FIG. 10).
In addition, for a user who has forgotten to register as a favorite, a URL associated with the member ID (for example, the above 1 ′ URL) is entered by inputting the member ID from the homepage of the provider providing the service of this system. A bookmark page calling means (not shown) may be provided so that a bookmark page having “” can be accessed.

  Furthermore, since the user's access history stored in the database 4 can be used to know a product that the user is particularly interested in, a banner advertisement of a merchant related to the product (for example, see 60 in FIG. 10). It is also possible to enhance the advertising effect by automatically posting the URL on the bookmark page.

  In addition, the display screen (FIGS. 6 to 8) of the mobile phone used for explanation in the present embodiment is merely an example and is not limited to this. In this embodiment, the case where the mobile communication terminal is a mobile phone has been described as an example. However, the mobile phone is not limited to a so-called mobile phone as long as the model has a unique body number.

It is the schematic which shows the structure of the URL information provision system which concerns on this invention. It is a block diagram which shows the structure of a server. It is a figure which shows the example of user identification information. It is a figure which shows the example of merchandise information. 3 is a flowchart of the first embodiment. 3 shows an example of a QR code reading screen in the first embodiment. An example of a machine number acquisition confirmation screen is shown. An example of a PC mail address input screen is shown. An example of the display screen of a transmission mail is shown. It shows an example of a display screen of a bookmark page. This shows the appearance of the QR code.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Mobile telephone 3 Server 4 Database 5 Communication network 6 Personal computer 31 Goods code extraction means 32 Search means 33 User bookmark page creation / update means 34 User identification information registration means 35 Storage means 36 Mail transmission means 37 Communication means 41 User identification information data 42 Product information data

Claims (8)

A two-dimensional code in which product identification information printed on an advertising medium is stored, a user's portable communication terminal having a means for reading the two-dimensional code, and a server having a database are mutually connected via a communication network. Connected to communicate,
A URL information providing system that extracts URL information of a product web page on which an advertisement of the product is posted based on identification information of the product read by the mobile communication terminal by the user and provides the user with the URL information,
The product identification information is URL information of the server that includes at least a product code for identifying the product,
The database includes user identification information tabulated in association with the machine number unique to the mobile communication terminal and URL information of the bookmark page for each user, the product code, and URL information of the product Web page. Stores product information that is related and tabulated,
The server
User identification information registration means for registering in the database as user identification information in association with the machine number unique to the mobile communication terminal and URL information of the bookmark page for each user;
Product code extracting means for extracting the product code from the URL information of the server transmitted from the mobile communication terminal;
Search means for searching whether the machine number sent from the mobile communication terminal is in the user identification information;
The product information is searched using the extracted product code as a key to extract the URL information of the product Web page, the URL information of the extracted product Web page is written in the bookmark page of the user, and stored in the storage means. User bookmark page creation / update means for storing,
With
When the machine number is in the user identification information, the search means extracts URL information of the bookmark page registered in association with the machine number, and corresponds to the URL information of the extracted bookmark page Write the URL information of the product Web page on the bookmark page to update,
If the machine number is not registered in the user identification information, the user identification information registration means transmits a signal for prompting the mobile communication terminal to newly register a PC mail address, from the mobile communication terminal When a PC mail address is input and transmitted, it is received and registered in the user identification information in association with the machine number, and the user bookmark page creation / update means creates a bookmark page dedicated to the user. Newly created, the URL information of the product Web page is written and stored in the storage means, and further includes a mail sending means for sending the URL information of the newly created bookmark page to the PC mail address,
When the URL information of the bookmark page is transmitted to the PC mail address, the user identification information registration means deletes the PC mail address and registers the bookmark page URL information in association with the machine number. Feature URL information providing system. A two-dimensional code in which product identification information printed on an advertising medium is stored, a user's portable communication terminal having a means for reading the two-dimensional code, and a server having a database are mutually connected via a communication network. Connected to communicate,
A URL information providing system that extracts URL information of a product web page on which an advertisement of the product is posted based on identification information of the product read by the mobile communication terminal by the user and provides the user with the URL information,
The product identification information is URL information of the server that includes at least a product code for identifying the product,
In the database, user identification information tabulated in association with the machine number unique to the mobile communication terminal, the member ID of the user, and URL information of the bookmark page for each user, the product code, and the product Web Stores product information tabulated in association with page URL information,
The server
A user identification information registration means for associating the machine number unique to the mobile communication terminal, the member ID of the user, and URL information of the bookmark page for each user and registering it in the database as user identification information;
Product code extracting means for extracting the product code from the URL information of the server transmitted from the mobile communication terminal;
Search means for searching whether the machine number sent from the mobile communication terminal is in the user identification information;
The product information is searched using the extracted product code as a key to extract the URL information of the product Web page, the URL information of the extracted product Web page is written in the bookmark page of the user, and stored in the storage means. User bookmark page creation / update means for storing,
With
When the machine number is in the user identification information, the search means extracts URL information of the bookmark page registered in association with the machine number, and corresponds to the URL information of the extracted bookmark page Write the URL information of the product Web page on the bookmark page to update,
If the machine number is not registered in the user identification information, the user identification information registration means transmits a signal for prompting the mobile communication terminal to newly register a PC mail address, from the mobile communication terminal When the PC mail address is input and transmitted, it is received and registered in the user identification information in association with the machine number and the newly issued member ID, and the user bookmark page creating / updating means, Create a new bookmark page dedicated to the user, write the URL information of the product Web page and store it in the storage means, and send the URL information of the newly created bookmark page to the PC email address Further comprising means,
When the URL information of the bookmark page is transmitted to the PC mail address, the user identification information registration unit deletes the PC mail address and associates the URL information of the bookmark page with the machine number or the member ID. A URL information providing system characterized by registration.   The URL information providing system according to claim 1 or 2, wherein the URL information of the bookmark page dedicated to the user includes the machine number as a part thereof.   The URL information providing system according to claim 2, wherein the URL information of the bookmark page dedicated to the user includes the member ID as a part thereof.   The server includes bookmark page calling means for calling the user's bookmark page stored in the storage means of the server by inputting the member ID from the user's personal computer connected to the communication network. The URL information providing system according to claim 4, wherein:   The mobile communication terminal having the two-dimensional code reading means built therein includes a camera for reading the two-dimensional code, and a code for analyzing the image captured by the camera and extracting product identification information included in the two-dimensional code 6. The URL information providing system according to claim 1, wherein the URL information providing system is a mobile phone having an analysis unit.   The URL information providing system according to any one of claims 1 to 6, wherein in the product information in the database, a product summary that briefly explains a specific content of the product is stored in association with the product code.   The URL information providing system according to claim 1, wherein the two-dimensional code is a QR code.

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