JP2010277360A - Campaign provision system, campaign provision method and campaign provision program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a campaign service wherein various kinds of action histories of users are considered without needing a campaign-providing special medium. <P>SOLUTION: This campaign provision system 10 includes: a history information collection part receiving information about the user and information about the action history of the user accompanying use of a commodity or a service from a device, and storing them in a first table; a campaign information management part receiving campaign information including a condition related to the action history and prescribed service contents to be provided to the user from a terminal, and storing it into a second table; a campaign target person extraction part reading the information about the action history of each user from the first table, collating it with the condition related to the action history of the second table, and specifying the user having performed action satisfying the condition as a campaign target person; and a campaign provision instruction part specifying the prescribed service contents corresponding to the condition in the second table, and notifying the service-providing device about an instruction of corresponding service provision. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a campaign providing system, a campaign providing method, and a campaign providing program. More specifically, the present invention relates to a campaign service that takes into account various types of user behavior histories, and a special medium for providing the campaign. It relates to technology that can be provided without need.

  Various technologies have been proposed as techniques for verifying advertising effects of products and services. For example, there is a technique that inserts a code indicating a search keyword or a search engine that triggers access to a corresponding website into an application form, a coupon, an estimate sheet, etc. downloaded from an advertisement-published website (patent) Reference 1). By using this technology, it is possible to perform access analysis on advertisements related to actual contract cases such as customer visits to actual stores, conclusion of sales contracts, and achievement of sales.

Japanese Patent No. 4090494

  According to the prior art, it is possible to analyze the access history of a website or the like and examine how much the user's access to the website is related to the purchase at the actual store. However, services and marketing cannot be performed in consideration of other actions by the user, for example, movement by means of transportation, purchase at a retail store, or a series of actions associated with these actions. In addition, if the user does not bring a special medium (such as the coupon ticket) accompanied by the barcode including the information such as the search keyword to the actual store and presents it, a predetermined service corresponding to the coupon ticket or the like is provided. I can't receive it. In other words, a merchandise / service seller cannot provide a predetermined service unless the user presents the coupon or the like, and of course, a search keyword that can be read from the coupon or the like cannot be obtained. Therefore, the effectiveness of advertising cannot be verified at all.

  Therefore, the present invention has been made in view of the above problems, and mainly provides a technology that can provide a campaign service in consideration of various types of user behavior history without requiring a special medium for providing the campaign. Objective.

  The campaign providing system of the present invention that solves the above problems provides information on a user who uses a product or service and information on the user's behavior history associated with the use of the product or service. Communication devices from devices (eg, cash register devices that pay for goods or services at stores, gate devices that manage entrance / exit of users of transportation facilities and various commercial facilities, web servers that provide online shopping services, etc.) And a history information collecting unit that receives the data and stores it in the first table of the storage device.

  Further, the campaign providing system provides a condition for the action history and a predetermined service content to be provided to the user when the condition is satisfied (e.g., a payment point for discounting a predetermined product payment amount by a predetermined ratio), Is received from a terminal (eg, a terminal of a company or the like that wants to develop a campaign and promote sales of goods or services) via a communication device, and stores it in the second table of the storage device. It has a campaign information management department.

  In addition, the campaign providing system reads the behavior history information of each user from the first table, compares the information with the conditions regarding the behavior history indicated by the campaign information in the second table, and performs the behavior satisfying the condition. A campaign target person extracting unit that identifies a user as a campaign target person is provided.

  Further, the campaign providing system specifies predetermined service contents corresponding to the conditions in the second table, and provides an instruction for providing the corresponding service to the campaign target person via a communication device (for example, a service providing device). A campaign provision instructing section for notifying a cashier device for discount payment).

  ADVANTAGE OF THE INVENTION According to this invention, the campaign service which considered the user's various kinds of action history can be provided, without requiring the special medium for campaign provision.

It is a figure which shows the structural example of the whole network containing the campaign provision system in this embodiment. It is a figure which shows the network structural example 1 containing the campaign provision system in this embodiment. It is a figure which shows the network structural example 2 containing the campaign provision system in this embodiment. It is a figure which shows the example of (a) personal information and (b) traffic history information which are managed by the traffic history management server of this embodiment. It is a figure which shows the example of (a) personal information and (b) purchase history information which are managed by the purchase history management server of this embodiment. It is a figure which shows (a) personal information and (b) website browsing history information which are managed by the website browsing history management server of this embodiment. It is a figure which shows the example of the (a) correlation table and (b) data code provision table which are managed with the personal information and action history information collection server of this embodiment. It is a figure which shows the example of (a) template (personal information) and (b) template (history information) managed by the personal information and action history information collection server of this embodiment. It is a figure which shows the example of (a) unified management data (personal information) and (b) unified management data (history information) managed by the personal information and action history information collection server of this embodiment. It is a figure which shows the example of (a) service content, (b) campaign condition (action history), (c) campaign condition (personal information) of the campaign information managed by the campaign information management server of this embodiment. It is a figure which shows the example of campaign object person information managed with the campaign object person management server of this embodiment. It is a flowchart which shows process sequence example 1 of the campaign provision method in this embodiment. It is a flowchart which shows process sequence example 2 of the campaign provision method in this embodiment. It is a flowchart which shows process sequence example 3 of the campaign provision method in this embodiment. It is a flowchart which shows process sequence example 4 of the campaign provision method in this embodiment.

--- System configuration ---
Embodiments of the present invention will be described below in detail with reference to the drawings. FIG. 1 is a network configuration diagram including a campaign providing system 10 of the present embodiment. A campaign providing system 10 (hereinafter, system 10) shown in FIG. 1 is a computer system that can provide a campaign service in consideration of various types of user behavior history without requiring a special medium for providing the campaign. . The network configuration in the present embodiment includes, for example, the following device group connected to the system 10 by the communication network 11.

  That is, a history (= behavioral history) of a user's use of public transportation or the like, a traffic history management server 01 that manages personal information of the user, and a user's purchase history in a real store such as a retail store are managed. The purchase history management server 02, the website browsing history management server 03 that manages the personal information and browsing information of the user on the website, the purchase history of the user in the virtual store on the website, etc. 11 is tied.

  In addition, although the said traffic history management server 01 in this embodiment assumes the thing of a single railway operator as an example, it may be operated by the operator of other means of transportation such as a bus or an aircraft. . Moreover, it is good also as what integrated the ticket system of several transport operators and several transport means. The traffic history management server 01 records a user's facility entry / exit upon reading a ticket or IC card at a ticket gate of a transportation facility, and electronic money charge to an IC chip of the IC card at a predetermined device such as a ticket vending machine. At least one of the records is transmitted to the personal information / behavior history information collection server 100 as the action history information. Further, the traffic history management server 01 transmits the user's personal information obtained with the issuance of the commuter pass by the commuter pass issuing device to the personal information / behavior history information collecting server 100 as the user information.

  In addition, the purchase history management server 02 in the present embodiment is assumed to be a retail store as an example, but may be operated by other merchandise or service providers. Moreover, it is good also as what integrated the server of the some merchandise store or service provider. The purchase history management server 02 receives the purchase record of the user accompanying the payment from the store register 06, and transmits this to the personal information / behavior history information collection server 100 as the action history information. Further, the purchase history management server 02 receives the personal information of the user obtained along with the member card issuing process for the user from the member card issuing device 02a of the store, and uses this as the user information. The information is transmitted to the personal information / behavior history information collection server 100. The member card issuing device 02a and the register 06 connected to the purchase history management server 02 have the same configuration and function as those connected to the register server 05 described later.

  Further, the website browsing history management server 03 in the present embodiment is assumed to be a member-based website as an example, but any apparatus can be used as long as it can collect and manage history such as browsing history and purchase history. There may be. The website browsing history management server 03 uses the personal information / behavior history information with at least one of browsing records of users who have visited the website and online shopping records of users on the website as the behavior history information. Transmit to the collection server 100. Further, the website browsing history management server 03 transmits the user's personal information obtained with the use registration of the website to the personal information / behavior history information collecting server 100 as the user information.

  The network configuration includes one or a plurality of campaign information input terminals 04 (terminals) connected to the system 10 through the communication network 11. This campaign information input terminal 04 (terminal) is a terminal for a business operator or the like who implements the campaign service to register the campaign service content and the action history conditions to be serviced on the system side.

  The network configuration includes a register server 05 connected to the system 10 through the communication network 11. The register server 05 is a calculation unit 084 such as a CPU as a server device, a function storage unit 083 which is a nonvolatile storage device storing programs for realizing various functions, and a NIC (Network Interface Card) for communicating with other devices. Etc., at least a communication unit 085 is provided. The register server 05 is a server device that collects purchase information and user personal information from a register 06 (service providing device) connected via the communication network 12. Of course, the register 06 may be directly connected to the system 10 via the communication network 11. In this embodiment, the register 06 transmits purchase information and personal information to the register server 05 via the communication unit 092, and the register server 05 receives the information via the communication unit 085 and transmits data to the system 10. An example was assumed.

  The register 06 in this embodiment includes an information reading unit 093 such as a bar code reader or an IC card reader in addition to a general cash register function and the communication unit 092. The barcode reader performs a reading process on the barcode of the purchased product that the user brings to the register 06 and receives payment, and acquires purchase history information such as a JAN code and a price. Further, the IC card reader executes a reading process on the member card presented by the user and acquires a member card ID (device-specific identification information) from an IC chip included in the member card.

  On the other hand, the system 10 according to the present embodiment includes, for example, the following server groups connected to each other via the communication network 13. That is, the system 10 includes a personal information / action history information collection server 100 (history information collection unit). The personal information / behavior history information collection server 100 is a server device that collects user personal information and action history information from the traffic history management server 01, the purchase history management server 02, and the website browsing history management server 03. .

  In addition, the system 10 includes a campaign information management server 200 (campaign information management unit) that manages information such as conditions and service contents registered by campaign operators. The system 10 includes a campaign target person management server 300 (a campaign target person extracting unit) that extracts and manages campaign target persons. Further, the system 10 identifies a predetermined service content corresponding to the condition, and notifies a register 06 (service providing apparatus) via the register server 05 of an instruction to provide a corresponding service to a campaign target person via the register server 05. 400 (campaign provision instruction section) is included.

  FIG. 2 is a diagram showing a network configuration example 1 including the campaign providing system in the present embodiment, and FIG. 3 is a diagram showing a network configuration example 2 including the campaign providing system in the present embodiment. Each server included in the system 10 according to the present embodiment executes the program 102 stored in the function storage unit 101 which is a nonvolatile storage device such as a hard disk drive, by the arithmetic unit 104 such as a CPU. The servers may be provided with input devices such as various keyboards and buttons generally provided in a computer device, and output devices such as a display as necessary. The servers also include a DB management unit 103 that executes data input / output processing with a database, and a communication unit 107 such as a NIC (Network Interface Card) that exchanges data with other devices. Such a hardware configuration is common to the traffic history management server 01, the purchase history management server 02, the website browsing history management server 03, the campaign information input terminal 04, the register server 05, the register 06, etc. (Description is omitted).

  Subsequently, the personal information / behavior history information collection server 100, the campaign information management server 200, the campaign target person management server 300, the campaign collation server 400, and the like constituting the system 10 are stored in a storage device based on a program, for example. The functional units configured and held in will be described. The personal information / behavior history information collection server 100 provides information on a user who uses a product or service and information on the user's behavior history associated with the use of the product or service. A history information collection unit 110 is provided that receives the data from the servers 01 to 03 via the communication unit 107 and stores them in the storage unit 101.

  In addition, the campaign information management server 200 receives campaign information including conditions regarding an action history and predetermined service contents provided to the corresponding user when the conditions are satisfied from the campaign information input terminal 04 via the communication device 207. A campaign information management unit 210 that receives and stores it in the campaign information database 225 of the storage unit 201 is provided.

  Further, the campaign target person management server 300 reads out information on the action history of each user from the storage unit 101 of the personal information / action history information collection server 100, and stores the information on the campaign information database 225 of the campaign information management server 200. A campaign target person extraction unit 310 is provided that matches a condition regarding the action history indicated by the campaign information and identifies a user who has performed an action that satisfies the condition as a campaign target person.

  In addition, the campaign collation server 400 specifies predetermined service contents corresponding to the conditions in the campaign information database 225 of the campaign information management server 200, and sends an instruction to provide the corresponding service to the campaign target person via the communication device 407. And a campaign provision instructing unit 410 for notifying the register 06 via the register server 05.

  The campaign information management unit 210 of the campaign information management server 200 communicates campaign information including conditions regarding user attributes and behavior history, and predetermined service contents provided to the user when the conditions are satisfied. It may be received from the campaign information input terminal 04 via the device 207 and stored in the campaign information database 225. In this case, the campaign target person extraction unit 310 of the campaign target person management server 300 reads out information on the user and the action history from the storage unit 101 of the personal information / action history information collection server 100, and the campaign information management server A user who has an attribute that satisfies the condition and collates with a condition relating to the user's attribute and action history indicated by the campaign information in the 200 campaign information database 225, and who has performed an action that satisfies the condition. Identify as campaign target.

  Further, the history information collection unit 110 of the personal information / behavior history information collection server 100 includes information on users who have used products or services from the servers 01 to 03 existing on the communication network 11, and Information on the user's behavior history associated with the use of the product or service may be received via the communication unit 107 and stored in the storage unit 101. In this case, the campaign information management unit 210 of the campaign information management server 200 provides a condition relating to the user attribute and a combination of a plurality of behavior histories for the user and a predetermined service provided to the user when the condition is satisfied. The campaign information including the content is received from the campaign information input terminal 04 via the communication device 207 and stored in the campaign information database 225. Further, the campaign target person extraction unit 310 of the campaign target person management server 300 reads out information on the user and the action history from the storage unit 101 of the personal information / behavior history information collection server 100, and the campaign information management server A combination of a user who has an attribute satisfying the condition and matches the condition regarding the user attribute indicated by the campaign information in the 200 campaign information database 225 and a combination of a plurality of action histories The user who went through is identified as a campaign target person.

  Further, the history information collection unit 110 of the personal information / behavior history information collection server 100 receives information on users who have used products or services from the servers 01 to 03 existing on the communication network 11 and the products. Alternatively, the user's action history information associated with the use of the service is received via the communication unit 107, and the identification information for each device included in the received information is collated with the association table 125 to identify the identification information of the user. Then, a record including the identification information is generated in the central management database 126, each data included in the reception information is collated with a data item of the template table 128, and a corresponding data item in the record of the central management database 126 Stored in the sorting column. On the other hand, the campaign information management unit 210 of the campaign information management server 200 provides a condition regarding a user attribute and a combination of a plurality of behavior histories of the user and a predetermined service content provided to the user when the condition is satisfied. Is received from the campaign information input terminal 04 via the communication device 207, and a record having the same distribution field as the record of the central management database 126 or the template table 128 is generated in the campaign information database 225. Each data included in the condition is stored in a sorting field of a corresponding data item in the record of the campaign information database 225, and the predetermined service content is stored in the campaign information database 225 in association with the condition.Further, the campaign target person extraction unit 310 of the campaign target person management server 300 reads the user and behavior history information from the central management database 126, and the user attributes indicated by the campaign information in the campaign information database 225 A user who has an attribute satisfying the condition and collates with a condition related to a combination of a plurality of action histories and identifies a user who has performed a combination of actions satisfying the condition as a campaign target person.

  In addition, the campaign target person extraction unit 310 of the campaign target person management server 300 extracts the identification information of the campaign target person from the central management database 126, and the predetermined service content corresponding to the corresponding condition with respect to the corresponding campaign target person is extracted from the campaign. It extracts from the information database 225, creates a campaign target person list in which the identification information is associated with the predetermined service contents, and stores it in the campaign target person database 325 of the storage unit 301. In this case, when the campaign provision instructing unit 410 of the campaign collation server 400 receives a specific action history (for example, a purchase action of a product) from the servers 01 to 03 via the communication device 407, the specification is performed. The identification information for each device of the user included in the action history is collated with the association table 125 to identify the identification information of the user, and this identification information is collated with the campaign target person list in the campaign target person database 325 to identify the identification. When the information can be specified, the predetermined service content corresponding to the identification information is extracted from the campaign target person list, and an instruction to provide the corresponding service to the campaign target indicated by the identification information is sent to the register via the communication device 407. The register 06 is notified through the server 05.

  The campaign target person extraction unit 310 of the campaign target person management server 300 monitors the storage process of the conditions and the predetermined service contents in the campaign information database 225, and each time the execution of the storage process is detected, It is preferable to execute the process for creating the campaign target person list.

  Further, it is preferable that the campaign target person extraction unit 310 of the campaign target person management server 300 measures the elapse of a predetermined time and executes the process of creating the campaign target person list every elapse of the predetermined time.

  Further, the campaign target person extraction unit 310 of the campaign target person management server 300 performs the above-described integration of user information and action history information received from the servers 01 to 03 by the personal information / behavior history information collection server 100. It is preferable to monitor the storage process in the management database 126 and execute the campaign target person list creation process every time the execution of the storage process is detected.

  The history information collection unit 110, the campaign information management unit 210, the campaign target person extraction unit 310, and the campaign provision instruction unit 410 in each of the servers 100 to 400 configuring the system 10 described so far may be realized as hardware. However, it may be realized as a program stored in an appropriate storage unit such as a memory or an HDD (Hard Disk Drive) in each server. In this case, the CPU of each server reads the corresponding program from the storage unit into the RAM in accordance with the program execution, and executes it. The program may be received by a predetermined server via a network and held by each of the servers 100 to 400. The communication networks 11, 12, and 13 can use a LAN, the Internet, or any other wired or wireless network.

--- Example of table structure ---
Next, examples of tables used by the system 10 and the servers 01 to 03 according to the present embodiment will be described. The traffic history management server 01 includes a personal information database 011 and a traffic history database 012 in the storage unit. The personal information database 011 registers the user's personal information obtained at the time of issuing a commuter pass or the like, and the traffic history database 012 stores a history (= action history) when the user passes the ticket gate.

  For example, the personal information database 011 illustrated in FIG. 4A includes a ticket ID (0111) uniquely assigned to a commuter pass, the name (0112) of the user of the commuter pass, age (0113), gender, etc. (0114), address (0115), commuter pass departure station (0116), commuter pass arrival station (0117).

  For example, "ABCD" has personal information such as name (ABCD), age (99), gender (male), address (H city, Ibaraki Prefecture), commuter pass section (H station-O station) on a commuter pass ticketing device etc. Enter and purchase a card with a ticket ID of “S676080001”. Mr. EFGH (25) has his / her name (EFGH), age (25), gender (male), address (M ward, Yokohama City), commuter pass section ( It is assumed that personal information such as (Y station−T station) is input in the same manner, and the boarding ticket “S676081018” is purchased. In this case, the traffic history management server 01 receives the personal information from the commuter ticket issuing device and stores the data in the personal information database 011 as shown in FIG.

  In addition, the action history database 012 illustrated in FIG. 4B includes a time (0121) when the user uses the station, a boarding ticket ID (0122) such as a commuter pass presented at the time of use, and a use station (0123). Data items such as a usage form (0124) such as entrance / exit, and a settlement amount (0125) deducted with the use of transportation facilities from the remaining electronic money charged in an IC chip such as a commuter pass.

  For example, "ABCD" uses the card with the ticket ID "S676080001" and enters the station platform from "T Station" through the ticket gate at the date and time "2009/03/03/17: 00: 10" Then, “EFGH” uses the card with the ticket ID “S676081018” and enters the “T station” ticket gate at the date and time “2009/03/04/18: 00: 20”. Suppose that “160 yen” is removed from the charge balance. In this case, the traffic history management server 01 receives action history information such as entry / exit history at each station and settlement fare of the boarding fare from the ticket gate, and stores it in the traffic history database 012 as shown in FIG. Store it.

  The purchase history management server 02 includes a personal information database 021 and a purchase history information database 022 in the storage unit. The personal information database 021 registers the personal information of the user obtained when the membership card of the retail store or the like is issued, and the purchase history information database 022 stores a history (when the user purchases the product at the retail store or the like ( = Action history) is accumulated. For example, the personal information database 021 illustrated in FIG. 5A includes a member card ID (0211), a user name (0212), an age (0213), a gender (0214), an address (0215), and use of a member card. It has a data item of limit amount (0216).

  For example, "IJKL" enters personal information such as name (IJKL), age (24), gender (male), address (Yokohama City A ward), limit (¥ 300,000) with a membership card issuing machine Then, a card with a membership card ID of “B676081030” is issued, and “MNOP” has a name (MNOP), age (26), gender (female), address (Kawasaki City A ward), limit (¥ 500 , 0000) is entered with a card issuing machine, and a card with a membership card ID “676081029” is issued. In this case, the purchase history management server 02 receives personal information associated with the card issuance from the card issuing machine and stores the data in the personal information database 021 as shown in FIG.

  In addition, the purchase history 022 illustrated in FIG. 5B includes a time (0221) when a user purchases a product or service, a member card ID (0222) of the user, and a store name (0223) used. ), JAN code of goods or services purchased or the ID (0224) corresponding thereto, settlement amount (0225) associated with purchase, payment classification (0226), and data of store clerk name (0227) corresponding to the user Have items.

  For example, “IJKL” uses a card with a membership card ID of “B676081030” and the date and time “2009/03/05/18: 30: 10”, “T Department Store” JAN code “18410710”, price “980 yen” product is purchased from cashier “QRST” with “cash”, and “MNOP” uses the card with member card ID “B676081029” and the date “2009/03/06/19: Suppose that at 00:30, a product with a JAN code of “21210102” and a price of “1,050 yen” was purchased from a store clerk “EFGH” at “U food store” with “lump sum payment”. In this case, the purchase history management server 02 receives the purchase history = action history information associated with the purchase of the product from the register 06 of “T department store” or “U food store” that performed the settlement processing, and FIG. The data is stored in the purchase history database 022 as shown in FIG.

  The website browsing history management server 03 includes a personal information database 031 and a website browsing history database 032 in the storage unit. The personal information database 031 stores personal information of users registered for use on the website, and the website browsing history database 032 stores URLs of websites browsed by the users.

  The personal information database 031 illustrated in FIG. 6A includes a website ID (0311) corresponding to the user's usage ID, the user's name (0312), age (0313), gender (0314), address ( 0315), hometown (0316), hobby (0317), and community (0318) belonging to the website.

  For example, “UVWX” has a name (UVWX), age (29), sex (female), address (Yokohama City A ward), hometown (U City, Okinawa Prefecture), hobby (magic), community Personal information such as (Yokohama gourmet) is registered, website ID (W676080808) is given, and the name (EFGH), age (25), gender (male), address (Yokohama City M) Ward), hometown (I-gun, Nara Prefecture), hobby (motorcycle), community (Yokohama gourmet), personal information such as website ID (W676081018) is given, and the name ( MNOP), age (26), gender (female), address (A-ku, Kawasaki City), hometown (H city, Ibaraki Prefecture), hobby (storage creation), community (storage mania) To register the personal information, and has been granted the web site ID (W676081029). In this case, the website browsing history management server 03 receives the personal information from the web server 03a that provides the website, and stores the data in the personal information database 031 as shown in FIG.

  Further, the website browsing history database 032 illustrated in FIG. 6B includes a time (0321) when the user browses the website, the website ID (0322) of the user, and a website URL (0323) viewed. , And data items such as writing on the website (0324). In addition, the website purchase history database 033 illustrated in FIG. 6C includes the time (0331) when the user made a purchase action on the website, the website ID (0322) of the user, and the purchase action. Data items include a website URL (0323), a JAN code (0324) of a purchased product or service, a settlement amount (0325) associated with the purchase, and a payment category (0326).

  For example, “UVWX” whose website ID is “W676080808” browses “http: //www.○△□.co.jp/rd/sdl” and “EFGH” whose website ID is “W676081018” Browses “http: //www.○△□.co.jp/rd/sdl”, performs “write” with the title “cloud” in the write field, and enters “W676081029” Assume that “MNOP” browses “http: //www.○△□.co.jp/rd/sdl” and performs “write” with the title “storage” in the write column. In this case, the website browsing history management server 03 receives browsing and writing history from the web server 03a that provides the website “http: //www.○△□.co.jp/rd/sdl”. = Receiving behavior history information and storing data in the website browsing history database 032 as shown in FIG.

  The personal information and the action history information held in the storage unit by the servers 01 to 03 are the same as the data that the system 10 acquires from the servers 01 to 03 and held in the “first table”. Therefore, illustration of the “first table” is omitted.

  Subsequently, the personal information / behavior history information collection server 100 constituting the system 10 includes a linking table 125 (third table), a data code assignment table 127, and a template table 128 (fourth table) in the storage unit 101. Is stored.

  For example, the linking table 125 illustrated in FIG. 7A includes identification information such as a user ID of the product or service (provided by a railway, a store, a website, etc.) and each providing device (the server 01). To 03) is a table for storing device-specific identification information (passage ticket ID, membership card ID, website ID, etc.) uniquely assigned to the user in association with the user, With the unified ID (0431) as a key, each ticket has a ticket ID (0432), a membership card ID (0433), and a website ID (0434) in association with each other.

  In this association table 125, for example, the personal information / behavior history information collection server 100 preliminarily receives ID grant history information (eg: grant ID and ID) from the servers 01 to 03 regarding the ticket ID, member card ID, website ID, and the like. , User name, age, gender, address, etc.) are obtained, and the ID, device-specific identification information is different among the servers 01 to 03, but the user name, age, gender, and address are different. About what corresponds, grant ID (passage ticket ID, member card ID, website ID, etc.) which the ID grant history information contains is specified as ID originating in a certain user. Then, the personal information / behavior history information collection server 100 assigns a unified ID to the ID group specified here and stores it in the association table 125.

  A data code assignment table 127 illustrated in FIG. 7B is a table for assigning codes by classifying user personal information and action history information obtained from the servers 01 to 03. The data item of the data code (04512) is provided in association with the original data name (04511) received from .about.03 as a key.

  The template table 128 included in the personal information / behavior history information collection server 100 is a table that defines a sorting field for each data item of data included in the personal information of the user and the information of the action history, which will be described later. Together with the unified management database 126, a “fourth table” is formed. The personal information / behavior history information collection server 100 uses this template table 128 to classify data included in the personal information / behavior history information received from the servers 01 to 03 and determine a distribution destination in the central management database 126. To do. The personal information / behavior history information collection server 100 stores the corresponding data in the column corresponding to the distribution destination determined in the column of the record of the central management database 126.

  The template (personal information) 128a illustrated in FIG. 8A is a table that defines a sorting field for each data item of data included in the user's personal information, and the original data name (04521) is used as a key. The data code (04522) obtained from the data code assignment table 127 corresponding to the original data name, the unified ID (04523) obtained from the association table 125, the name of the user (04524) included in the original data, the age (04525), gender (04526), address (04527), regular departure station (04528), regular arrival station (04529), limit (045210), hometown (045211), hobby (045212), community (045213) Data items are provided in association with each other.

  Further, the template (history information) 128b illustrated in FIG. 8B is a table that defines a sorting column for each data item of data included in the information of the user's behavior history, and the original data name (04531) is changed. As a key, a data code (04532) obtained from the data code assignment table 127 corresponding to the original data name, time information included in the original data are set (04533), and the unified ID is set. (04534), Where (04535) for setting the use location information of the product or service such as the use station, store name, website URL, etc. included in the original data, the use form for the traffic history, the JAN code for the purchase history, What1 (04536) that sets the website URL for website browsing history, etc. What2 (04537) for setting store name for purchase history, payment amount for website purchase history, Other1 (04538) for setting payment category for purchase history, etc. Other2 (04539) for setting clerk name for purchase history ) Are associated with each other.

  The personal information / behavior history information collection server 100 includes a central management database 126 (which forms the fourth table together with the template table 128) in the storage unit 101. The central management database 126 includes a distribution field for each data item of data included in user information and action history information, and stores data for which a distribution destination has been determined using the template table 128. Database. Therefore, the unified management database 126 is a database that stores records having the same data structure as the template table 128. The unified management database 126 in this embodiment includes, as an example, two databases, a unified management database (personal information) 126a and a unified management database (history information) 126b.

  The unified management database (personal information) 126a illustrated in FIG. 9A includes a unified ID (04511), name (04512), age (04513), gender (04514), address (04515), and regular departure station (04516). , Regular arrival station (04517), limit (04518), birthplace (04519), hobby (04451), community (041111). Further, the unified management data (history information) 126b illustrated in FIG. 9B includes When (04521), Who (04522), Where (04523), What1 (04524), What2 (04525), and a data code (04526). , Other1 (04527), Other2 (04528).

  Further, the campaign information management server 200 includes the campaign information database 225 (second table) in the storage unit 201. The campaign information database 225 includes conditions related to the action history and predetermined service contents provided to the corresponding user when the conditions are satisfied (eg, discounting the payment amount of a predetermined product by a predetermined percentage, giving points for payment, etc. ) To store campaign information. The campaign information database 225 according to the present embodiment includes, for example, tables of a campaign service content table 225a, a campaign condition (action history) table 225b, and a campaign condition (personal information) 225c.

  The service content table 225a illustrated in FIG. 10A includes a campaign ID (06111), a period 1 indicating the campaign start time (06112), a period 2 indicating the campaign end time (06113), and a JAN code (06114) of the campaign target product. ) And service contents (06112).

  Further, the campaign condition (behavior history) table 225b illustrated in FIG. 10B is a table indicating the action history conditions for determining the campaign target person, and includes a campaign ID (06121) and a period 1 indicating the campaign start time. 06122), period 2 indicating the campaign end time (06123), Where (06124), What1 (06125), What2 (06126), Code (06127), Other1 (06128), corresponding to the data items of the unified management database 126, Each data item of Other2 (06129) is included.

  Further, the campaign condition (personal information) table 225c illustrated in FIG. 10C is a table showing conditions of personal information for determining the campaign target person, and includes a campaign ID (06131), name (06132), and age (06133). ), Gender (06134), address (06135), regular departure station (06136), regular arrival station (06137), limit (06138), birthplace (06139), hobby (063110), community (061311) data Have items.

The campaign target person management server 300 creates a campaign target person list and stores it in the campaign target person database 325 of the storage unit 301. As shown in FIG. 11, the campaign target person database 325 includes a campaign ID (0722) of a campaign whose conditions match the user's personal information / behavior history information with the unified ID (0721) as the identification information of the user. Are stored in association with each other.
--- Processing flow example 1 ---
Hereinafter, the actual procedure of the campaign providing method in the present embodiment will be described with reference to the drawings. Various operations corresponding to the campaign providing method described below are realized by a program that is read and executed in the RAM of each of the servers 100 to 300 constituting the system 10. And this program is comprised from the code | cord | chord for performing the various operation | movement demonstrated below.

  FIG. 12 is a diagram showing a processing flow example 1 of the campaign providing method of the present embodiment. This flow is a flowchart showing a flow of collection processing of personal information and action history information. Here, the traffic history management server 01 transmits, for example, a user entry / exit record accompanying the reading of a ticket or IC card at the ticket gate 01a transmitted by the ticket gate 01a of a railway station connected by a network. This record includes information such as the ticket ID read from the ticket or IC card, the ID of the station used, the fare settlement amount, the time of use, etc.), a ticket vending machine, etc. The electronic money charge record of the IC card to the IC chip (this record includes information such as the ticket ID read from the IC card, the ID of the use station, the charge amount), and the storage unit In the user's action history information (s100).

  In addition, the traffic history management server 01 receives the personal information of the user obtained by the commuter pass issuing device 01b transmitted by the commuter pass issuing device 01b provided in the railway station. Store in the storage unit (s101). Here, as the personal information stored in the storage unit, the name, age, gender, address, and commuter pass section of the user input by the user through the input device of the commuter pass issuing device 01b are used. Information such as the station / arrival station and the ticket ID assigned by the commuter pass issuing device 01b at the time of issuing is included.

  Similarly, the purchase history management server 02 transmits the purchase record of the user accompanying the payment at the register 06, which is transmitted from the register 06 of the store connected via the network (this record includes the payment by the user) (Including information such as membership card ID, purchase time, shop name used, JAN code of the purchased product, payment amount, payment category, and corresponding shop staff name) read from the membership card presented at times. Store in the storage unit (s100).

  In addition, the purchase history management server 02 is a user who has received an input with the membership card issuance by the input device of the membership card issuing devices 02a to 06a transmitted from the membership card issuing devices 02a to 06a of the store. Personal information (this information includes information such as the ID of the membership card issued to the user, the user's name, age, gender, address, usage limit, etc.), and the personal information of the user Is stored in the storage unit (s101).

  In addition, the website browsing history management server 03 transmits the browsing records of users who have visited the website and the usage on the website transmitted by the web server 03a that provides online shopping sites, community sites, etc. on the web. The user's online shopping record is received and stored in the storage unit as user action history information (s100).

  Further, the website browsing history management server 03 receives the personal information of the user obtained along with the use registration of the website transmitted from the web server 03a, and stores it as the personal information of the user in the storage unit. (S101). Here, as the personal information stored in the storage unit, the name, age, gender, address, hometown of the user input from the user terminal via the input screen etc. by the web server 03a Information such as a hobby, a community to which the user belongs, and a website ID assigned by the web server 03a at the time of use registration are included.

  The above-described servers 01 to 03 transmit user personal information / behavior history information stored in the storage unit to the personal information / behavior history information collection server 100 of the system 10 via the communication network 11 ( s102). The timing at which the servers 01 to 03 and the like perform data transmission may be the timing at which personal information / behavior history information is obtained from a subordinate device (eg, ticket gate), or a predetermined clock function provided in the server itself. It is also possible to measure the passage of time at regular intervals.

  On the other hand, the history information collecting unit 110 of the personal information / behavior history information collecting server 100 communicates the user's personal information and behavior history information from at least one of the servers 01 to 03 (or the register server 05). The data is received via the unit 107 and stored in the storage unit 101 (s103). In the above, the case where personal information and action history information are received from a plurality of servers 01 to 03 has been illustrated. Of course, personal information / action history information is received from only one of the servers 01 to 03. It can also be assumed when receiving. In addition, it can be assumed that only action history information is received (behavior history information includes a member card ID, a ticket ID, a website ID, etc. as minimum information for identifying an individual user. When the charge amount of an IC card type ticket for transportation is used for the settlement of a product price at a store or a website, etc., since the ticket ID that becomes clear at the time of settlement becomes identification information of the user, the action history It is possible to identify campaign targets and provide campaign services with information alone).

  Subsequently, the history information collection unit 110 collates the personal information and action history information received from the servers 01 to 03 with the data code assignment table 127, and uses the personal information received from the traffic history management server 01, for example. Is assigned a data code “1” and the traffic history information is assigned a data code “2” (s104). Similarly, the personal information received from the purchase history management server 02 has a data code “3”, the purchase history information has a data code “4”, and the personal information received from the website browsing history management server 03 has a data code. “5”, data code “6” is assigned to the browsing history information, and data code “7” is assigned to the purchase history information.

  Further, the history information collection unit 110 collates the membership card ID, the ticket ID, and the website ID included in the personal information and action history information with the association table 125 and converts them into a unified ID of the user (s105). Further, the history information collection unit 110 generates a record including the unified ID converted in the step s105 in the unified management database 126, and includes the data code given in the step s104 and the personal information / behavior history information. Each data is collated with the template table 128 and stored in the sorting column of the corresponding data item in the record of the unified management database 126 (s106). Further, the history information collection unit 110 rearranges the data for each unified ID in time series in the unified management database 126 (s107). The process of step s107 is repeated until all the records stored in the unified management database 126 are completed.

  Specifically, when the individual information and action history information data illustrated in FIGS. 4 to 6 are stored in the unified management database 126 according to the template table 128 illustrated in FIG. The action history information has a data structure shown in FIG. For example, “EFGH” has records related to personal information in two databases, a personal information database 011 of the traffic history management server 01 and a personal information database 031 of the website browsing history management server 03.

  Therefore, the history information collection unit 110 collates the ticket ID of the personal information (referred to as traffic personal information) obtained from the traffic history management server 01 with the association table 125, identifies the unified ID (676081018), and unifies it. A record is generated in the management database 126 (personal information). In the record including the unified ID as a key, the name (EFGH) included in the traffic personal information is stored in the name field 04441 of the record, and the age (25) included in the traffic personal information is stored in the age column 04413 of the record. The gender (male) included in the traffic personal information is stored in the gender column 04414 of the record, the address (Yokohama City M ward) included in the traffic personal information is stored in the address column 04415 of the record, and the regular departure station ( Y station) is stored in the regular departure station column 04416 of the record, and the regular arrival station (T station) included in the traffic personal information is stored in the periodic arrival station column 04417 of the record. Similarly, the birth place (Nara Prefecture I county) of the personal information (referred to as website personal information) obtained from the website browsing history management server 03 is sent to the birth place field 04419 of the record, and the hobby of the website personal information. (Motorcycle) is stored in the hobby column 044110 of the record, and the community (Yokohama gourmet) of the website personal information is stored in the community column 044111 of the record. The record corresponds to the fourth record from the top in the example illustrated in FIG.

  On the other hand, assuming that the history information collection unit 110 stores the purchase history information obtained from the purchase history management server 02 in the unified management database 126, the history information collection unit 110 performs the purchase of FIG. The purchase history time (2009/03/05/18: 30: 10) in the record in the second row of the history database 022 is also purchased in the When column 04421 of the record generated in the central management database (history information) 126b. The unified ID (676081030) obtained by comparing the membership card ID indicated by the history with the association table 125 is stored in the Who column 04422, the store name (T department store) of the purchase history is stored in the Where column 04423, and the purchase history JAN code (18410710). ) To What1 column 04424, purchase history settlement amount (980) to What2 column 04425, purchase history payment category (cash) to Other1 column 04427, purchase history clerk name (QRST) is stored in the Other2 column 04428. The record corresponds to the second record from the top in FIG.

--- Processing flow example 2 ---
Next, campaign information management processing will be described. FIG. 13 is a diagram showing a processing flow example 2 of the campaign providing method of the present embodiment. In this case, the campaign information management unit 210 of the campaign information management server 200 uses, as campaign information together with the contents of the campaign service, the conditions regarding the attribute of the user as the campaign target and the action history of the corresponding user as the campaign information. Accept from the information input terminal 04 (s200). When the user's personal information is not included as the condition of the campaign target person, the campaign information management unit 210 accepts only the action history condition and the designation of the campaign service content from the campaign information input terminal 04. In any case, it depends on the will of the company that develops the campaign service.

  In addition, regarding the personal information and behavior history of the user specified as the condition, the designation may be accepted for only one attribute, or a series of information in which a plurality of personal information and a plurality of behavior histories are combined. , Etc. may be accepted as conditions.

  The campaign information management unit 210 receives the campaign information from the campaign information input terminal 04 via the communication device 207, and creates a record having the same sorting field as the record of the central management database 126 in the campaign information database 225. (S201). Then, the campaign information management unit 210 stores each data indicated by the condition included in the campaign information in the distribution column of the corresponding data item in the record of the campaign information database 225 (s202). Further, the campaign information management unit 210 stores the campaign service contents in the campaign information database 225 in association with the conditions (s203).

  In the example shown in FIG. 10A, as campaign service contents, for example, campaign ID “CAM001”, campaign start date “2009/03/10”, campaign end date “2009/03/25”, campaign In this example, the target product JAN code is “123456789” and the service content is “○ △ □ microwave oven“ 1234 ”30% OFF!” Registered in the campaign information management server.

  In the example shown in FIG. 10B, the action history of the user is specified as the provision condition of the campaign service with the campaign ID “CAM001”. In this example, for example, the condition of the execution period of the first action history is period 1 “2009/03/01” to period 2 “2009/03/10”, and the place where the action is executed is “T station”. The data code as the type of action history is “2” = traffic history information. In addition, as the condition of the second action history paired with the first action history, the execution period condition is period 1 “2009/03/01” to period 2 “2009/03/10” The execution location where is “http: //www.○△□.co.jp/rd/sdl”, and the action history type data code is “6” = web browsing history information.

  Similarly, in the example shown in FIG. 10C, personal information of the user is specified as the provision condition of the campaign service with the campaign ID “CAM001”. In this example, for example, as a condition of the target person, the participating community is “Yokohama gourmet”.

--- Processing flow example 3 ---
Next, the campaign target person extraction process will be described. FIG. 14 is a diagram showing a processing flow example 3 of the campaign providing method of the present embodiment. In this case, the campaign target person extraction unit 310 of the campaign target person management server 300 reads the personal information and action history information from the central management database 126 of the personal information / action history information collection server 100 (s300). In this example, personal information and action history information is read from the centralized management database 126, but the personal information and action history information collected by the system 10 from the servers 01 to 03 is simply collected from the personal information and action history information. When the data is stored in a table (= first table) in the storage unit 101 of the server 100, it may be read from the table. Further, the campaign target person extraction unit 310 searches the campaign information database 225 to determine whether personal information is defined as a condition for the campaign target person. It can be assumed that only history information is extracted. In this case, the campaign target person extraction unit 310 collates the behavior history information of each user with the conditions regarding the behavior history indicated by the campaign information in the campaign information database 225, and the user who performed the behavior satisfying the condition. Is identified as the campaign target.

  The campaign target person extraction unit 310 reads campaign information (conditions regarding user attributes and action history) from the campaign information database 225 of the campaign information management server 200 (s301). In the example illustrated in FIGS. 10B and 10C, the campaign target person extraction unit 310 uses two records of campaign conditions (behavior history) regarding the campaign “CAM001” as the campaign information, and campaign conditions (individuals). Information) is read.

  Therefore, for example, the campaign target person extraction unit 310 first collates the first campaign condition of the two campaign conditions (action history) with all the action history information read in step s300 (s302). The first record in the campaign information (behavior history) illustrated in FIG. 10B is a person who used “T station” during the period “2009/03/01” to “2009/03/10”. The conditions are shown. Therefore, the campaign target person extraction unit 310 searches for records in which “when” is included in the period and “where” is “T station” for all data in FIG. 9B. . In the record of the centralized management database 126b in FIG. 9B, the condition that matches the above condition is that the unified ID “who” is “676080001” and the time “when” is “2009/03/03/17: 00: 10 ”,“ Where ”is“ T station ”,“ what1 ”is“ entrance ”record (first record), and the unified ID is“ 676081018 ”,“ 2009/03/04/18: 00: 20 "T station" is a record (fourth record).

  Subsequently, the campaign target person extraction unit 310 extracts the unified IDs “676080001” and “676081018” from the two records specified in the collation process in step s302, and is a record having this unified ID “who”. , Records when “when” is between “2009/03/01” and “2009/03/10” and “where” is “http: //www.○△□.co.jp/rd/sdl” Then, a search is made from the records in the unified management database 126b (s303). In the example of FIG. 9B, the campaign target person extraction unit 310 selects the second user “676081018” having the unified ID “676081018” from the two users “676080001” and “676081018”. Can be identified as a person who also matches the campaign information.

  Further, the campaign target person extraction unit 310 also checks the campaign condition (personal information) for the user with the unified ID “676081018” that satisfies the campaign conditions related to the two action histories (s304). The campaign conditions (personal information) are those whose affiliation community is “Yokohama gourmet”. Therefore, the campaign target person extraction unit 310 searches the record with the unified ID “6760801018” from the unified management database 126a illustrated in FIG. 9A, and the data in the “community” column set in this record is “ Judge whether it matches “Yokohama gourmet”. Since the data in the “Community” column is set to “Yokohama gourmet” in the record with the unified ID “6760801018”, in this case, the user with the unified ID “6760801018” is both personal information and action history information. Can be identified as those who satisfy the campaign conditions.

  Therefore, the campaign target person extraction unit 310 sets the unified ID “6760801018” of the users who satisfy all the campaign conditions and the campaign ID “CAM001” as a set, and stores information as information about the target of the campaign in the storage unit 301. The data is saved in the campaign target person database 325 (s305). In this way, the campaign target person extraction unit 310 identifies a user having an attribute that satisfies the condition regarding the user attribute and the action history indicated by the campaign information in the campaign information database 225 as the campaign target person.

  The campaign target person extraction unit 310 performs the above processing (the steps s300 to s305) with respect to all the campaign information included in the campaign information database 225 (s306: y), and a list of all campaign target persons, that is, campaigns A target person list (see FIG. 11) is created and stored in the campaign target person database 325.

  In the above example, the campaign target person extraction is shown based on the condition relating to the combination of a plurality of action histories, but it is of course assumed that only one action history is defined as the campaign condition. Good.

  The campaign target person extraction unit 310 detects a process for registering new campaign information in the campaign information management server 200 (the campaign information management server 200 generates a registration process event). It may be notified at the same time) and may be started upon detection.

  Alternatively, the campaign target person extraction unit 310 may measure the elapse of a predetermined time with a clock function provided in the campaign target person management server 300 and start the processing every time the predetermined time elapses.

  Alternatively, the event occurrence of the storage process of the personal information / behavior history information received by the personal information / behavior history information collection server 100 from the servers 01 to 03 in the unified management database 126 is subject to the campaign. In the case of notifying the person extracting unit 310, the campaign target person extracting unit 310 may start the process every time an event occurrence of the storing process is detected.

  The campaign target person extraction unit 310 periodically collates the effective period indicated by the campaign information (between “period 1” and “period 2”) with the date and time information indicated by its own clock function. Then, the campaign information whose valid period has passed is specified, and the corresponding campaign information is deleted from the campaign information database 225 of the campaign information management server 200. Similarly, the campaign target person extraction unit 310 identifies a unified ID associated with the campaign ID indicated by the corresponding campaign information from the campaign target person list in the campaign target person database 325, and deletes the corresponding record.

--- Processing flow example 4 ---
Next, processing for providing a campaign service to a campaign target person will be described. FIG. 15 is a diagram showing a processing flow example 4 of the campaign providing method of the present embodiment. In this case, the campaign provision instructing unit 410 of the campaign verification server 400 is configured so that the personal information / action history information collection server 100 receives a specific action history (for example, a product corresponding to a specific JAN code) from the servers 01 to 03. When the purchase history is received, the user's membership card ID included in the specific action history is collated with the association table 125 to identify the user's unified ID, and this unified ID is used as the campaign target person database. When the unified ID can be identified by collating with the campaign target person list of 325, the predetermined service content corresponding to the unified ID is extracted from the campaign target person list, and the corresponding service is provided to the campaign target person indicated by the uniform ID Is sent to the register 06 via the register server 05. Hereinafter, the above process will be described with reference to a specific example.

  For example, it is assumed that a user with a membership card ID “B676081018” purchases a campaign target product “Microwave“ 1234 ”manufactured by △△ □ company” at a retail store (D camera). In this case, the register 06 of the retail store (D camera) includes a JAN code “123456789” (or a product ID corresponding to the JAN code) of the product “○ △ □ company-made microwave oven“ 1234 ”” purchased by the user. The user identification ID = the membership card ID “B676081018” is read, and the read information and the reading time (2009/03/12/15: 45: 10) are transmitted to the register server 05. The register server 05 receives the information from the register 06 (s401) and stores it in the storage unit 301 (s402). The register server 05 transmits the JAN code, reading time, the membership card ID, etc. to the campaign verification server 400 (s403).

  On the other hand, the campaign verification server 400 receives and acquires the JAN code, reading time, membership card ID, and the like from the register server 05 (s406), and acquires the information on the JAN code and reading time from the campaign information management server. 200 (s407). The campaign verification server 400 transmits the member card ID to the personal information / behavior history information collection server 100 (s408).

  The campaign information management server 200 receives and acquires the information of the JAN code (123456789) and the reading time (2009/03/12/15: 45: 10) from the campaign verification server 400 (s421). In the information database 225, a record corresponding to the JAN code is searched (s422). If the campaign information management server 200 can search for the corresponding campaign information record in the process of step s422, the process proceeds to step s424. On the other hand, if the corresponding record cannot be searched (s423: N), the process Exit.

  When the campaign information management server 200 can search for the corresponding campaign information in step s423 (s423: Y), the reading time (2009/03/12/15: 45: 10) is the corresponding campaign information. It is determined whether or not it is within the campaign period (2009/03/10 to 2009/03/20) indicated by (s424). If the reading time is within the campaign period (s425: Y), the campaign information management server 200 proceeds with the process to step s426. On the other hand, if the reading time is not within the campaign period (s425: N), The process ends. In step s426, the campaign information management server 200 converts the campaign ID (CAM001) indicated by the corresponding campaign information and the campaign content (“Microwave“ 1234 ”30% OFF! 400.

  On the other hand, as a result of step s408, the personal information / action history information collection server 100 receives and acquires the member card ID “B676081018” from the campaign verification server 400 (s414). Further, the membership card ID “B676081018” is converted into a unified ID “676081018” by using the association table 125 (s415), and the unified ID is transmitted to the campaign matching server 400 (s416).

  On the other hand, the campaign collation server 400 acquires the unified ID “676081018” from the personal information / behavior history information collection server 100 (s409), and the campaign ID (CAM001) and campaign contents from the campaign information management server 200. ("Microwave oven" 1234 "30% OFF!") Is acquired (s410). Here, the campaign verification server 400 transmits the unified ID and the campaign ID to the campaign target person management server 300 (s411).

  The campaign target person management server 300 acquires the unified ID (676081018) and campaign ID (CAM001) from the campaign verification server 400 (s417), and uses the unified ID and campaign ID as a key for the campaign in the campaign target person database 325. The corresponding person is searched from the target person list (s418). If the relevant person exists as a result of the search process in step s418 (s419: Y), the campaign target person management server 300 proceeds with the process to step s420, whereas if the relevant person does not exist (s419: N). The process is terminated.

  In step s420, the campaign target person management server 300 transmits a notification that the campaign service can be provided to the user corresponding to the unified ID to the campaign verification server 400.

  At this time, the campaign verification server 400 obtains a notification of the campaign service provision OK (s412), and transmits a campaign provision instruction including the campaign content data obtained in step s410 to the register server 05. (S413). On the other hand, the register server 05 acquires the provision instruction including the campaign contents (“Microwave“ 1234 ”30% OFF!” Manufactured by ○ △ □ company!) From the campaign verification server 400 (s404), and the subordinate register 06 The campaign content is displayed or executed (S405) and the process is terminated.

  As described above, according to the present embodiment, various types of behavior histories of users can be acquired from the product or service providing device, and a campaign service according to such behavior histories can be specified and provided. In addition, the user can match the user's previous behavior history without preparing any special means other than the membership card, ID, password, etc. that are conventionally required for using each product or service. Campaign offers (eg discount services when purchasing products). Therefore, it is possible to provide a campaign service in consideration of various types of user's behavior history without requiring a special medium for providing the campaign.

  In addition, the said campaign provision system 10 of this embodiment is good also as a structure as follows. That is, the campaign information management unit receives campaign information including conditions relating to user attributes and behavior history and predetermined service contents provided to the user when the conditions are satisfied from the terminal via a communication device. It may be received and stored in the second table.

  In this case, the campaign target person extraction unit reads out information on the user and the action history from the first table, and collates with a condition regarding the user attribute and action history indicated by the campaign information in the second table, A user who has an attribute satisfying the condition and who performs an action satisfying the condition is specified as a campaign target person.

  By adopting such a configuration, it is possible to specify and provide a campaign service that supports not only the user's behavior history but also the attributes of the user (eg, age, gender, place of residence, occupation, hobby, etc.). Similarly to the above, the user can use the user's attributes and usage without preparing special means other than the membership card, ID, password, etc. that are conventionally required for using each product or service. Offer a campaign that matches both previous behavior histories (for example, a discount service when purchasing a product).

  In addition, the history information collection unit obtains information on a user who uses a product or service from the plurality of providing devices existing on the network, and information on an action history of the user associated with the use of the product or service. It may be received via a communication device and stored in the first table.

  In this case, the campaign information management unit obtains campaign information including a condition relating to a user attribute and a combination of a plurality of behavior histories for the corresponding user, and a predetermined service content provided to the corresponding user when the condition is satisfied. And received from the terminal via the communication device and stored in the second table.

  In addition, the campaign target person extraction unit reads out information on the user and the action history from the first table, a condition regarding a user attribute indicated by the campaign information in the second table and a combination of a plurality of action histories, Collation is performed, and a user who has an attribute that satisfies the condition and that combines the actions satisfying the condition is specified as a campaign target person.

  By adopting such a configuration, it is possible to specify and provide a campaign service in consideration of a series of behaviors such as purchase of goods at a retail store or the like after the movement by means of transportation. Similarly to the above, the user can use the user's attributes and usage without preparing special means other than the membership card, ID, password, etc. that are conventionally required for using each product or service. Offer a campaign that matches both the previous action history of the user (for example, a discount service when purchasing a product).

  Further, in the storage device, a third table for storing the user identification information and the device-specific identification information assigned to the user in each providing device in association with each other, and the user information and behavior history information And a fourth table that defines a sorting field for each data item of the data included in the second table, and the second table may have the same data storage field as the sorting field of the fourth table.

  In this case, the history information collection unit includes information on a user who uses a product or service, and information on the user's behavior history associated with the use of the product or service, from a plurality of the providing devices present on the network. Is received through the communication device, the device-specific identification information included in the received information is collated with the third table to identify the user identification information, and a record including the identification information is generated in the fourth table. Each data included in the reception information is stored in a distribution column of the corresponding data item in the record of the fourth table.

  In addition, the campaign information management unit includes campaign information including a condition relating to a user attribute and a combination of a plurality of behavior histories for the corresponding user, and predetermined service content provided to the corresponding user when the condition is satisfied. Data received from the terminal via the communication device, a record having the same sorting field as the record of the fourth table is generated in the second table, and each data included in the condition is data corresponding to the record of the second table Store in the item distribution column, and store the predetermined service content in the second table in association with the condition.

  In addition, the campaign target person extraction unit reads out information on the user and the action history from the fourth table, a condition regarding a user attribute and a combination of a plurality of action histories indicated by the campaign information in the second table, Collation is performed, and a user who has an attribute that satisfies the condition and that combines the actions satisfying the condition is specified as a campaign target person.

  If such a configuration is adopted, even if the data items and the like differ between the providing devices for the user information and behavior history information managed in the product or service providing device, the system side It can be absorbed and handled as unified data. Therefore, the subsequent processing can be executed efficiently.

  In addition, the campaign target person extraction unit extracts identification information of the campaign target person from the fourth table, extracts a predetermined service content corresponding to a corresponding condition with respect to the corresponding campaign target person from the second table, and the identification information It is also possible to create a campaign target person list in which the predetermined service contents are associated with each other and store the list in a storage device.

  In this case, when the campaign provision instructing unit receives a specific action history from the providing apparatus via the communication device, the campaign provision instructing unit collates the identification information for each device included in the specific action history with the third table. When the identification information of the user is identified and the identification information can be identified by collating the identification information with the campaign target person list, a predetermined service content corresponding to the identification information is extracted from the campaign target person list. The service providing apparatus is instructed to provide a service providing instruction to the campaign target indicated by the identification information via the communication apparatus.

  By adopting such a configuration, it is possible to determine in advance whether or not the user's behavior matches the above condition, and as a trigger for providing the campaign service, the user's predetermined behavior (specified in the above condition) If there is a purchase of a product or service that is present, it is possible to immediately instruct the provision of the corresponding campaign service (to the service provision apparatus such as the cash register apparatus).

  In addition, the campaign target person extraction unit monitors the storage process of the condition and the predetermined service content in the second table, and executes the campaign target person list creation process every time the execution of the storage process is detected. You may do that. By adopting such a configuration, it is possible to quickly create a campaign target person list in response to new registration or change contents such as the above-mentioned conditions. However, users who do not match the action history etc. to the conditions after the change are targeted for the campaign, and the concern that the campaign service is wrongly provided is solved.

  The campaign target person extracting unit may measure the elapse of a predetermined time and execute the process for creating the campaign target person list every time the predetermined time elapses.

  By adopting such a configuration, it is possible to update the campaign target person list at regular intervals in response to new registration or change of the conditions or the like, or changes in the personal information or action history of the user. As a result, for example, the behavior history etc. matched if it was the condition before the change, but the user whose behavior history etc. did not match the condition after the change was targeted for the campaign, or conversely, If it is a condition, the action history etc. did not match, but the user who matches the action history etc. in the changed condition is not targeted for the campaign, or if it is before the change of personal information and action history Users who meet the conditions but do not meet the conditions after the change of personal information and behavior history after the change are targeted for the campaign, or conversely, if the personal information and behavior history are not changed Although it did not match, after changing the personal information and behavior history after the change, the user who matches the conditions is not regarded as the campaign target person, and the concern that the campaign service is erroneously provided is solved.

  In addition, the campaign target person extraction unit monitors the storage process of the user information and the action history information received from the providing device in the fourth table, and each time the execution of the storage process is detected, The creation process of the campaign target person list may be executed. By adopting such a configuration, it is possible to create a campaign target person list in response to the contents of the new registration or change of the user information or action history information, for example, the user before the change. Information and behavior history information, the conditions were met, but the user information and behavior history information after the change were targeted for the campaign, and the provision of the campaign service was mistaken Eliminate concerns about doing so.

  In addition, the history information collection unit records a user's facility entry / exit along with reading a ticket or IC card at a ticket gate of a transportation facility, and records electronic money charges on an IC chip of the IC card at a predetermined device. At least one of the information of the user is received as information of the action history from the providing device provided in the transportation facility via a communication device, and the user's personal information obtained by issuing the commuter pass in the commuter pass issuing device is the user information. It is good also as receiving via the communication apparatus from the said provision apparatus. If this configuration is adopted, action history information and personal information will be collected for users who have visited various transportation facilities such as railway stations and airports, and campaign services corresponding to such action history and personal information will be identified / Can be provided.

  The history information collection unit receives a purchase record of a user accompanying payment at a cash register at a store from the providing device provided in the store as information on the behavior history via a communication device, and stores the membership card of the store The user's personal information obtained with the issue of the membership card by the issuing device may be received as the user's information from the providing device via the communication device. By adopting such a configuration, it is possible to collect action history information and personal information about a user who has visited a store or the like, and to identify and provide a campaign service according to such action history and personal information.

  The history information collection unit is a server that provides the website with at least one of browsing records of users who have visited the website and online shopping records of users on the website as information on the action history. It is good also as receiving via a communication apparatus from a certain server via a communication apparatus and receiving the user's personal information obtained with the use registration of the said website as the said user's information. If such a configuration is adopted, action history information and personal information on the online shopping site will be collected for users who have visited a server that provides an online shopping site, etc. via a user terminal, and depending on such action history and personal information Specific campaign services can be specified and provided.

  In the campaign providing method of the present embodiment, the computer executes the following processing. That is, the computer receives information about a user who uses a product or service and information on the user's behavior history associated with the use of the product or service from a device that provides the product or service via a communication device. Then, the process of storing in the first table of the storage device is executed.

  In addition, the computer receives campaign information including a condition relating to an action history and a predetermined service content provided to the corresponding user when the condition is satisfied from the terminal via the communication device, and stores it in the second table of the storage device Execute the process.

  In addition, the computer reads out information on the behavior history of each user from the first table, compares it with the conditions related to the behavior history indicated by the campaign information in the second table, and performed the behavior satisfying the condition. Execute process to identify as a campaign target person.

  In addition, the computer specifies a predetermined service content corresponding to the condition in the second table, and notifies a service providing device to the service providing device via a communication device of an instruction to provide the service for the campaign target person. Execute.

  The campaign providing program of the present embodiment causes a computer to execute the following processing. That is, the campaign providing program communicates, to a computer, information on a user who uses a product or service and information on the user's behavior history associated with the use of the product or service from the device providing the product or service. Campaign information including processing to be received via the device and stored in the first table of the storage device, conditions relating to the action history, and predetermined service contents provided to the corresponding user when the conditions are satisfied via the communication device The process of receiving from the terminal and storing it in the second table of the storage device and the action history information of each user are read from the first table and collated with the condition relating to the action history indicated by the campaign information in the second table Process to identify the user who performed the action that satisfies the condition as a campaign target, and correspond to the condition That the predetermined services identified in the second table, wherein the instructions in the appropriate service provider, for a campaign subject, a process of notifying the device for the service provided over a communications apparatus, cause the execution.

  As mentioned above, although embodiment of this invention was described concretely based on the embodiment, it is not limited to this and can be variously changed in the range which does not deviate from the summary.

01 Traffic history management server (product or service providing device)
02 Purchasing history management server (product or service providing device)
03 Website browsing history management server (product or service providing device)
04 Campaign information input terminal (terminal)
05 Register Server 06 Register (device for providing services)
10 Campaign providing system 11 Communication network 011 Traffic history management server personal information database 012 Traffic history management server behavior history information database 021 Purchasing history management server personal information database 022 Purchasing history management server purchasing history information database 031 Website browsing history Management server personal information database 032 Website browsing history management server browsing history information database 100 Personal information / behavior history information collection server 200 Campaign information management server 300 Campaign target person management server 400 Campaign collation server 101, 201, 301, 401 Part (storage device)
102, 202, 302, 402 Program 104, 204, 304, 404 CPU (calculation unit)
107, 207, 307, 407 Communication device (communication unit)
110 history information collection unit 210 campaign information management unit 310 campaign target person extraction unit 410 campaign provision instruction unit 125 association table (third table)
126 Centralized management database (first table, fourth table)
127 Data code assignment table 128 Template table (fourth table)
225 Campaign information database (2nd table)
325 Campaign Target Person Database (Campaign Target List)

Claims (13)

Information on a user who uses a product or service and information on the user's action history associated with the use of the product or service are received from the product or service providing device via a communication device, and stored in the storage device. A history information collection unit stored in the first table;
A campaign information management unit that receives campaign information including a condition related to an action history and predetermined service contents provided to a corresponding user when the condition is satisfied from a terminal via a communication device and stores it in a second table of a storage device When,
Information on the behavior history of each user is read from the first table, checked against the conditions related to the behavior history indicated by the campaign information in the second table, and the user who performed the behavior satisfying the condition is identified as the campaign target person. Campaign target person extractor,
A campaign provision instructing unit that identifies predetermined service contents corresponding to the condition in the second table, and notifies a service provision instruction to the campaign target person to a service provision apparatus via a communication device;
A campaign providing system. The campaign information management unit receives, from a terminal via a communication device, campaign information including conditions relating to user attributes and behavior history, and predetermined service contents provided to the user when the conditions are satisfied. Storing in the second table;
The campaign target person extraction unit reads out information on the user and the action history from the first table, compares the information with the condition regarding the user attribute and the action history indicated by the campaign information in the second table, and sets the condition. Identify users who have attributes that meet the criteria and who have acted that meet the conditions as campaign targets,
The campaign providing system according to claim 1, wherein: The history information collection unit communicates information on a user who uses a product or service and information on the user's behavior history associated with the use of the product or service from a plurality of the providing devices existing on the network. And store it in the first table,
The campaign information management unit transmits campaign information including a condition relating to a user attribute and a combination of a plurality of behavior histories of the user and a predetermined service content provided to the user when the condition is satisfied. Received from the terminal through the second table and stored in the second table,
The campaign target person extraction unit reads out information on the user and the action history from the first table, and collates it with a condition relating to a combination of a user attribute and a plurality of action histories indicated by the campaign information in the second table. , Identify users who have attributes that meet the criteria and who combine actions that meet the criteria as campaign targets,
The campaign providing system according to claim 2, wherein: In the storage device, a third table for storing the identification information of the user in association with the identification information for each device assigned to the user in each providing device, and the information of the user and the information of the action history A fourth table that defines a sorting column for each data item of data to be included, and the second table comprises the same data storage column as the sorting column of the fourth table,
The history information collection unit communicates information on a user who uses a product or service and information on the user's behavior history associated with the use of the product or service from a plurality of the providing devices existing on the network. The device-specific identification information included in the reception information is collated with the third table to identify the user identification information, a record including the identification information is generated in the fourth table, and the reception Each data included in the information is stored in the sorting field of the corresponding data item in the record of the fourth table,
The campaign information management unit transmits campaign information including a condition relating to a user attribute and a combination of a plurality of behavior histories of the user and a predetermined service content provided to the user when the condition is satisfied. Is generated from the terminal, and a record having the same sorting field as the record of the fourth table is generated in the second table, and each data included in the condition is stored in the record of the corresponding data item in the record of the second table. Store in the distribution field, store the predetermined service content in the second table in association with the condition,
The campaign target person extraction unit reads out information on the user and the action history from the fourth table, and collates it with a condition relating to a combination of a user attribute and a plurality of action histories indicated by the campaign information in the second table. , Identify users who have attributes that meet the criteria and who combine actions that meet the criteria as campaign targets,
The campaign providing system according to claim 3. The campaign target person extracting unit extracts identification information of the campaign target person from the fourth table, extracts predetermined service contents corresponding to the corresponding condition with respect to the corresponding campaign target person from the second table, and extracts the identification information and the predetermined information. Create a campaign target person list that correlates with service contents and store it in the storage device.
When the campaign providing instruction unit receives a specific action history from the providing device via the communication device, the campaign providing instruction unit checks the identification information for each device included in the specific action history against the third table. When the identification information is identified and the identification information can be identified by comparing the identification information with the campaign target person list, a predetermined service content corresponding to the identification information is extracted from the campaign target person list, and the identification An instruction to provide the corresponding service for the campaign target indicated by the information is notified to the service providing device via the communication device.
The campaign providing system according to claim 4, wherein:   The campaign target person extracting unit monitors the storage process of the conditions and the predetermined service contents in the second table, and executes the campaign target person list creation process every time the execution of the storage process is detected. The campaign providing system according to claim 5.   The campaign providing system according to claim 5, wherein the campaign target person extracting unit measures the elapse of a predetermined time and executes the process for creating the campaign target person list every elapse of the predetermined time.   The campaign target person extraction unit monitors the storage process of the user information and the action history information received from the providing device in the fourth table, and each time the execution of the storage process is detected, the campaign target person is detected. The campaign providing system according to claim 5, wherein a list creation process is executed.   The history information collection unit is at least one of a user's facility entry / exit record associated with reading a ticket or an IC card at a ticket gate of a transportation facility, and an electronic money charge record on the IC chip of the IC card at a predetermined device. Is received as information of the action history from the providing device provided in the transportation facility via a communication device, and the personal information of the user obtained with the issuance of the commuter pass in the commuter pass issuing device is the information of the user. The campaign providing system according to claim 1, wherein the campaign providing system receives the information from the providing device via a communication device.   The history information collection unit receives a purchase record of a user associated with payment at a cash register of a store as information on the behavior history from a providing device provided in the store via a communication device, and the membership card issuing device of the store The campaign according to any one of claims 1 to 9, wherein personal information of a user obtained in association with the issuance of a membership card is received as information on the user from the providing device via a communication device. Offer system. The history information collection unit is a server that provides the website with at least one of browsing records of users who have visited the website and online shopping records of users on the website as the behavior history information. Receiving from the device via the communication device, and receiving the personal information of the user accompanying the use registration of the website as the user information from the server via the communication device;
The campaign provision system according to any one of claims 1 to 10. Computer
Information on a user who uses a product or service and information on the user's action history associated with the use of the product or service are received from the product or service providing device via a communication device, and stored in the storage device. Processing to store in the first table;
A process of receiving campaign information including a condition relating to an action history and a predetermined service content provided to the user when the condition is satisfied from the terminal via the communication device, and storing the campaign information in the second table of the storage device;
Information on the behavior history of each user is read from the first table, checked against the conditions related to the behavior history indicated by the campaign information in the second table, and the user who performed the behavior satisfying the condition is identified as the campaign target person. Processing to
A process of specifying a predetermined service content corresponding to the condition in the second table and notifying an instruction for providing the service to the campaign target person to a service providing device via a communication device;
Campaign offer method to execute. On the computer,
Information on a user who uses a product or service and information on the user's action history associated with the use of the product or service are received from the product or service providing device via a communication device, and stored in the storage device. Processing to store in the first table;
A process of receiving campaign information including a condition relating to an action history and a predetermined service content provided to the user when the condition is satisfied from the terminal via the communication device, and storing the campaign information in the second table of the storage device;
Information on the behavior history of each user is read from the first table, checked against the conditions related to the behavior history indicated by the campaign information in the second table, and the user who performed the behavior satisfying the condition is identified as the campaign target person. Processing to
A process of specifying a predetermined service content corresponding to the condition in the second table and notifying an instruction for providing the service to the campaign target person to a service providing device via a communication device;
Campaign offer program to execute.

Images