JP2010267074A - Server, system and method for extracting visit pattern - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a visit pattern extraction server, a visit pattern extraction system, and a visit pattern extracting method, which can extract a pattern of visits even in an area where the accumulated amount of position information of a portable terminal is small. <P>SOLUTION: The visit pattern extraction server 10 includes: a spot idea-based visit pattern extraction unit 104 for extracting the transitions of the ideas about visiting spots of more than a certain number of users as patterns of idea-based visits for each level of ideas; a spot-based visit pattern extraction unit 105 storing patterns of visits for which the transitions of ideas match in association with the idea-based patterns of visits; a current area determining unit 106 determining an area in which a target user stays; an in-area spot-based visit pattern extraction unit 107 extracting patterns of visits in the area in which the target user stays as patterns of visits inside the area; and an in-area spot-based visit pattern transmission unit 108 transmitting the extracted patterns of visits inside the area or the idea-based patterns of visits to a portable terminal 30. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a visit pattern extraction server, a visit pattern extraction system, and a visit pattern extraction method.

  In recent years, services that refer to experiences of other people's visiting activities such as map sharing services and word-of-mouth sites related to facilities and stores have been realized (for example, see Non-Patent Documents 1 to 3). Some of these services recommend visiting spots and their visiting order as visiting patterns in order to provide users with more detailed information, such as introducing recommended courses in travel magazines and the like. For example, Patent Document 1 discloses an apparatus that extracts a behavior pattern (a visit pattern associated with a staying time) common to many moving bodies from a behavior history of the moving body.

JP 2005-56022 A

“Waiwai Map”, [online], Yahoo Japan Corporation, [Search April 27, 2009], Internet <URL: http://waiwai.map.yahoo.co.jp/> “PetaMap”, [online], Sony Style Japan Co., Ltd. [Search April 27, 2009], Internet <URL: http://petamap.jp/home> “Dokoiku?”, [Online], Recruit Co., Ltd., [Search April 27, 2009], Internet <URL: http://www.doko.jp/>

  By the way, in order to extract a visit pattern common to users from the history of position information of a plurality of users as in the device described in Patent Document 1, for example, the number of users visiting the same spot in the same order is counted, When users who are equal to or more than the threshold value visit the same spot in the same order, a method of extracting the transition of the spot as a visit pattern can be considered.

  However, the accumulation degree of the position information log may differ depending on the area. In this case, in an area where there is little log of user location information, the number of users who visited the same spot in the same order does not exceed a predetermined threshold, and as a result, there is a possibility that a visit pattern cannot be extracted for the area. is there.

  Therefore, the present invention has been made in view of the above, and provides a visit pattern extraction server, a visit pattern extraction system, and a visit pattern extraction method that can extract a visit pattern even in an area where the amount of accumulated position information of a mobile terminal is small The purpose is to do.

  That is, the visit pattern extraction server according to the present invention shows the concept of the spot, a location information database storing location information of the user's mobile terminal, a spot database storing spot information indicating spots on the map, and the spot. Concept database in which concept information is stored for each concept level, and concept for storing concept transitions of visit spots, which are the spots visited by a certain number of users or more, as concept patterns for each visit spot. A separate visit pattern database, a visit pattern database in which transitions of the visit spot are stored in association with the concept visit patterns matching the concept transition of the visit spot as visit patterns, An area database where definition information is stored; A server-side receiving unit that receives the location information from the portable terminal and stores the location information in the location information database, and a visit spot extraction unit that extracts the visit spot with reference to the location information database and the spot database The concept information of the visit spot extracted by the visit concept extraction unit by extracting the concept information of the visit spot extracted by the visit spot extraction unit with reference to the concept database; Based on the concept-specific visit pattern extraction unit that extracts the concept transition of the visit spot visited by a certain number of users or more as a concept-specific visit pattern, based on the concept visit pattern database , The concept-specific visit pattern matches the concept of the visit spot The visit pattern is extracted from the mobile terminal of the target user by extracting the visit pattern and associating with the visit pattern by concept and storing the visit pattern in the visit pattern database for each area, the area database, and the position information receiving unit. With reference to the received location information, with reference to the area determination unit that determines the target user stay area that is the area where the target user is staying, the visit pattern database and the concept visit pattern database, Of the visit patterns in the target user stay area, the concept level related to the concept-specific visit pattern corresponding to the visit pattern matches the concept level set in advance by the mobile terminal of the target user. Area visit patterns that extract what to do as area visit patterns The visit pattern according to the concept corresponding to the visit pattern within the area extracted by the turn extraction unit and the visit pattern extraction unit within the area or the visit pattern within the area extracted by the visit pattern within the area And a server-side transmission unit that transmits to the portable terminal of the target user.

  In the visit pattern extraction server according to the present invention, a visit concept spot is abstracted as a concept by the visit concept extraction unit, and a concept transition of visit spots visited by a certain number of users or more by the concept visit pattern extraction unit is a concept. It is extracted as another visit pattern. Therefore, for example, it is possible to extract a visit pattern in which the transition of the visit spot itself is different but the transition of the concept of the visit spot is the same. Therefore, even in an area where the position information of the user is small, it is possible to present to the user a visit pattern included in the concept transition of the visited spot visited by a certain number of users or more. Further, the visit concept extraction unit acquires the feature of the visit activity (concept visit pattern by concept) in association with the level of abstraction (concept level). For this reason, the feature of the visit activity can be presented in correspondence with the concept level set on the user side.

  The visit pattern extraction system according to the present invention is a visit pattern extraction system configured to include a mobile terminal and a visit pattern extraction server that distributes the visit pattern to the mobile terminal. A concept level setting unit that sets the concept level of the spot, a terminal-side transmission unit that transmits the location information of the mobile terminal and the concept level to the visit pattern extraction server, and the visit extracted by the visit pattern extraction server A terminal-side receiving unit that receives a pattern; and a visit pattern display unit that displays the visit pattern received by the terminal-side receiving unit. Spot data that stores the location information database and spot information indicating spots on the map A base, a concept database in which conceptual information indicating the concept of the spot is stored for each concept level, and a transition of the visit spot corresponding to the concept-specific visit pattern that matches the transition of the concept of the visit spot as a visit pattern A visit pattern database that is attached and stored for each area, and a visit pattern database that is stored for each area as a visit pattern associated with the concept visit pattern in which the transition of the visit spot matches the concept transition of the visit spot An area database in which definition information of the area is stored, a server-side receiving unit that receives the position information from the mobile terminal and stores the position information in the position information database, the position information database, and the spot Refer to the database to extract the visited spots. A visit spot extraction unit that extracts the concept information of the visit spot extracted by the visit spot extraction unit with reference to the concept database; and the visit extracted by the visit concept extraction unit A concept-specific visit pattern extraction unit that extracts, by concept level, the concept transition of the visited spot visited by a certain number or more of the users based on the concept information of the spot, and the concept-specific visit pattern Extracting a visit pattern in which the concept visit pattern matches the concept of the visit spot with reference to the database, and stores the visit pattern in the visit pattern database for each area in association with the concept visit pattern Received from the portable terminal of the target user by the position information receiving unit. An area determination unit that determines a target user stay area that is the area in which the target user is staying with reference to the position information and the area database, the visit pattern database, and the concept visit pattern database Referring to the concept level associated with the concept-specific visit pattern corresponding to the visit pattern among the visit patterns in the target user stay area and the concept set in advance by the mobile terminal of the target user An in-area visit pattern extraction unit that extracts a matching level as an in-area visit pattern, and the in-area visit pattern extracted by the in-area visit pattern extraction unit, or the in-area visit pattern extraction unit The concept-specific visit pattern corresponding to the visited visit pattern in the area The over emissions, configured as characterized by having a server-side transmission unit that transmits to the portable terminal of the target user as the visiting pattern.

  In the visit pattern extraction system according to the present invention, the visit spot of the user is abstracted as a concept by the visit pattern extraction server, and the transition of the concept of the visit spot visited by a certain number of users or more is extracted as a visit pattern by concept. The Therefore, for example, it is possible to extract a visit pattern in which the transition of the visit spot itself is different but the transition of the concept of the visit spot is the same. Therefore, even in an area where the position information of the user is small, it is possible to present to the user a visit pattern included in the concept transition of the visited spot visited by a certain number of users or more. Further, the visit pattern extraction server obtains the concept-specific visit pattern in association with the level of abstraction. For this reason, the feature of visit activity can be shown corresponding to the concept level set by the user's portable terminal. Therefore, it is possible to provide the features of the visit activity at the concept level according to the user's request.

  Further, the visit pattern extraction method according to the present invention shows a concept of the spot, a location information database storing location information of a user's mobile terminal, a spot database storing spot information indicating spots on a map, and the spot. A concept database in which concept information is stored for each concept level, and a concept visit pattern database in which the transition of the concept of a visit spot, which is the spot visited by the user, is stored for each concept level of the visit spot as a concept visit pattern. And a visit pattern database in which the visit spot transition is stored as a visit pattern in association with the concept visit pattern matching the visit spot concept transition, and the area definition information is stored. Visit pattern extraction with an area database A visit pattern extraction method executed by a server, the location information receiving step for receiving the location information from the portable terminal and storing the location information in the location information database, and the location information database and the spot database. A visit spot extraction step for extracting the visit spot by referring to the concept database; a visit concept extraction step for extracting the concept information of the visit spot extracted by the visit spot extraction step by referring to the concept database; and the visit concept Concept-specific visit pattern extraction for extracting concept transitions of the visit spots visited by a certain number of users or more as concept-specific visit patterns based on the concept level based on the concept information of the visit spots extracted in the extraction step Steps and visitor patterns by concept Extracting a visit pattern in which the transition of the concept visit pattern and the concept of the visit spot coincide with each other by referring to a database, and storing it in the visit pattern database for each area in association with the concept visit pattern The target user stay area that is the area where the target user is staying is determined by referring to the position information received from the portable terminal of the target user by the step, the area database, and the position information receiving step. The concept related to the concept-specific visit pattern corresponding to the visit pattern among the visit patterns in the target user stay area with reference to the area determination step, the visit pattern database, and the concept-specific visit pattern database Level and the mobile terminal of the target user An in-area visit pattern extraction step for extracting an in-area visit pattern that matches the concept level set in advance, and the in-area visit pattern extracted by the in-area visit pattern extraction step, or An intra-area visit pattern transmitting step of transmitting the conceptual visit pattern corresponding to the intra-area visit pattern extracted in the intra-area visit pattern extracting step to the mobile terminal of the target user.

  In the visit pattern extraction method according to the present invention, a visit spot of a user is abstracted as a concept in the visit concept extraction step, and a concept transition of visit spots visited by a certain number of users or more in the concept visit pattern extraction step is a concept. It is extracted as another visit pattern. Therefore, for example, it is possible to extract a visit pattern in which the transition of the visit spot itself is different but the transition of the concept of the visit spot is the same. Therefore, even in an area where the position information of the user is small, it is possible to present to the user a visit pattern included in the concept transition of the visited spot visited by a certain number of users or more. In the visit concept extraction step, the features of the visit activity are acquired in association with the level of abstraction. For this reason, the feature of the visit activity can be presented in correspondence with the concept level set on the user side.

  According to the present invention, it is possible to extract a visit pattern even in an area where the accumulated amount of location information of the mobile terminal is small.

It is a composition outline figure of the visit pattern extraction system concerning an embodiment. It is a block diagram which shows the function of the visit pattern extraction system which concerns on embodiment. It is a hardware block diagram of the visit pattern extraction server which concerns on embodiment. It is a flowchart which shows operation | movement of the visit pattern extraction server which concerns on embodiment. It is a schematic diagram explaining operation | movement of the visit pattern extraction server which concerns on embodiment. It is a flowchart which shows operation | movement of the visit pattern extraction server which concerns on embodiment. It is a schematic diagram explaining operation | movement of the visit pattern extraction server which concerns on embodiment. It is an example of the screen display of the portable terminal with which the visit pattern extraction system which concerns on embodiment is equipped. It is an example of the screen display of the portable terminal with which the visit pattern extraction system which concerns on embodiment is equipped. It is an example of the screen display of the portable terminal with which the visit pattern extraction system which concerns on embodiment is equipped.

  Hereinafter, embodiments of a visit pattern extraction server, a visit pattern extraction system, and a method thereof according to the present invention will be described in detail with reference to the accompanying drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and redundant description is omitted.

  The visit pattern extraction server, the visit pattern extraction system, and the method according to the present embodiment allow the user to refer to the types of visit spots and the order of visits as experiences of others, such as recommended visit courses in a certain area. It is suitably employed in some cases.

  First, the outline | summary of a structure of the visit pattern extraction system 1 which concerns on this embodiment is demonstrated with reference to FIG. FIG. 1 is a schematic configuration diagram of a visit pattern extraction system 1.

  As shown in FIG. 1, the visit pattern extraction system 1 includes a visit pattern extraction server 10 and a mobile terminal 30. The visit pattern extraction server 10 and the portable terminal 30 are connected to each other by a communication network N and configured to be able to communicate with each other. As the communication network N, for example, a mobile communication network or a wireless LAN communication network is used.

  The mobile terminal 30 is a mobile terminal that is carried by a user, for example, a terminal having a wireless data communication function. The mobile terminal 30 is configured to be able to acquire position information of the mobile terminal 30. For example, the mobile terminal 30 is configured to be able to use a GPS [Global Positioning System] system. As the mobile terminal 30, for example, a mobile phone, a PHS, a PDA [Personal Digital Assistant] equipped with a wireless communication card, or the like is used. The visit pattern extraction system 1 may include a plurality of mobile terminals 30.

  The visit pattern extraction server 10 includes a database group 20, and based on data stored in the database group 20 and data communicated with the mobile terminal 30, a visit pattern (visit pattern) or spot by spot for the mobile terminal 30. Concept-specific visit patterns (concept-specific visit patterns) can be transmitted. The visit pattern by spot and the visit pattern by spot concept are information indicating the type of visit spot and the visit order. The spot concept-specific visit pattern is an abstraction of the concept of a visit spot related to the spot-specific visit pattern, and is expressed as an upper concept.

  The database group 20 stores data used for providing a visit pattern by spot or a visit pattern by spot concept to the user. For example, the database group 20 includes GPS information of the mobile terminal 30, spot information indicating a spot on a map, concept information indicating a spot type and meaning, information related to a visit pattern for each spot concept information, and a visit pattern for each spot. This is a database group storing information, area definition information for defining areas, and the like. In the following, considering ease of understanding, the database will be described separately for each piece of information to be stored. However, the database group 20 may be configured as one database, and the required performance will be improved. You may divide | segment appropriately according to it. For example, the database storing the area definition information and the database storing the spot information may be one database.

  Next, details of each component of the visit pattern extraction system 1 will be described. FIG. 2 is a block diagram illustrating functions of the visit pattern extraction system 1. First, the hardware configuration of the visit pattern extraction server 10 will be described. FIG. 3 is a hardware configuration diagram of the visit pattern extraction server 10. As shown in FIG. 3, the visit pattern extraction server 10 physically includes a CPU 11, a main storage device such as a ROM 12 and a RAM 13, an input device 14 such as a keyboard and a mouse, an output device 15 such as a display, and a mobile terminal 30. Are configured as a normal computer system including a communication module 16 such as a network card for transmitting and receiving data, an auxiliary storage device 17 such as a hard disk, and the like. Each function of the visit pattern extraction server 10 to be described later reads predetermined computer software on hardware such as the CPU 11, the ROM 12, and the RAM 13, thereby allowing the input device 14, the output device 15, and the communication module 16 to be controlled under the control of the CPU 11. This is realized by reading and writing data in the ROM 12, RAM 13, and auxiliary storage device 17.

  Returning to FIG. 2, the visit pattern extraction server 10 includes a GPS information DB (position information database) 201, a spot DB (spot database) 202, a spot concept DB (concept database) 203, and a spot concept-specific visit pattern constituting the database group 20. A DB (concept-specific visit pattern database) 204, a spot-specific visit pattern DB (visit pattern database) 205, and an area DB (area database) 206 are provided.

  The GPS information DB 201 is a database that stores GPS information periodically measured by the mobile terminal 30 of each user. The GPS information DB 201 stores GPS information measured for each user, positioning date and time, positioning error, positioning accuracy obtained by classifying the positioning error, and the like.

  The spot DB 202 is a database in which store / facility information is stored. The spot DB 202 stores a store / facility name, GPS information of the store / facility, and the like.

  The spot concept DB 203 is a database in which spot concept information is stored for each spot stored in the spot DB 202. The concept of a spot is stored in association with a concept level indicating the degree of abstraction. For example, it is assumed that the concept of ABC cafe is a cafe, and the upper concept of the cafe is a restaurant. And the grade at the time of abstracting a cafe as a restaurant is assumed to be the concept level 2, for example. In the spot concept DB 203, such dependency relationships of concepts are associated with the concept level and stored for each concept level.

  The spot concept-specific visit pattern DB 204 is a database in which transitions of the concept of spots visited by a certain number of users (a certain threshold value or more) are stored as spot concept-specific visit patterns for each spot concept level.

  The spot visit pattern DB 205 is a database in which a visit spot transition of a user is stored as a spot visit pattern by area in association with a spot concept visit pattern that matches the concept transition of the visit spot.

  The area DB 206 is a database in which area definition information is stored.

  In addition, the visit pattern extraction server 10 functionally includes a GPS information reception unit (server side reception unit) 101, a visit spot extraction unit 102, a visit spot concept extraction unit (visit concept extraction unit) 103, and a visit concept-specific visit pattern. Extraction unit (concept-specific visit pattern extraction unit) 104, spot-specific visit pattern extraction unit (visit pattern extraction unit) 105, current area determination unit (area determination unit) 106, spot-in-area visit pattern extraction unit (in-area visit pattern) An extraction unit) 107 and a spot-by-area visit pattern transmission unit (server-side transmission unit) 108.

  The GPS information receiving unit 101 has a function of receiving GPS information measured by the mobile terminal 30 from the mobile terminal 30 and storing it in the GPS information DB 201. The GPS information receiving unit 101 has a function of outputting GPS information received from the mobile terminal 30 to the current area determining unit 106. Note that the GPS information receiving unit 101 may have a function of receiving the identification number, user ID, setting information (including conceptual level setting information), and the like of the mobile terminal 30 included in the GPS information.

  The visit spot extraction unit 102 is configured to be able to refer to the GPS information DB 201 and the spot DB 202, and compares the GPS information of each user stored in the GPS information DB 201 with the GPS information of the spot stored in the spot DB 202. , It has a function of extracting a visit spot visited by each user. The visit spot extraction unit 102 has a function of outputting the extracted visit spot to the visit spot concept extraction unit 103.

  The visit spot concept extraction unit 103 is configured to be able to refer to the spot concept DB 203, and based on the visit spot output by the visit spot extraction unit 102, the concept information of the visit spot visited by the user is spotted by concept level. It has a function of extracting from the concept DB 203. The visit spot concept extraction unit 103 also has a function of outputting the extracted concept information of visit spots by concept level to the visit concept-specific visit pattern extraction unit 104.

  The spot concept-specific visit pattern extraction unit 104 is configured to be able to change and refer to the spot concept-specific visit pattern DB 204. The spot concept-specific visit pattern extraction unit 104 has a function of extracting the concept transition of the spot visited by the user by concept level based on the concept information of the visit spot by concept level output by the visit spot concept extraction unit 103. Have. The spot concept-specific visit pattern extraction unit 104 has a function of counting the number of users who have made the same transition based on the extracted concept transition of the spot by concept level. The spot concept-specific visit pattern extraction unit 104 has a function of extracting, as spot concept-specific visit patterns, transitions of the concept of spots visited by a predetermined number of users (a predetermined threshold or more). That is, the spot concept-specific visit pattern extraction unit 104 has a function of extracting a spot concept-specific visit pattern based on the transition of the concept of the spot visited by the user. The spot concept-specific visit pattern extraction unit 104 has a function of storing the extracted spot concept-specific visit pattern and the number of users of the spot concept-specific visit pattern in the spot concept-specific visit pattern DB 204.

  The spot-specific visit pattern extraction unit 105 is configured to be able to refer to the spot concept-specific visit pattern DB 204. The spot-by-spot visit pattern extraction unit 105 extracts, for each area, visit spot transitions whose visit spot concept matches the spot concept visit pattern as a spot visit pattern, and spot concept visits that match the concept transition. It has a function of storing each area in the spot visit pattern DB 205 in association with the pattern.

  The current area determination unit 106 is configured to be able to refer to the area DB 206, and refers to the GPS information of the mobile terminal 30 output by the GPS information receiving unit 101 and the area definition information stored in the area DB 206. Has a function of determining an area where the user currently stays.

  The spot-by-area visit pattern extraction unit 107 is configured to be able to refer to the spot-by-spot visit pattern DB 205 and has a function of extracting a spot-by-spot visit pattern in the area determined by the current area determination unit 106. . Then, the in-area spot visit pattern extraction unit 107 sets the concept level of the visit spot concept related to the spot concept visit pattern corresponding to the spot visit pattern among the spot visit patterns in the area at the mobile terminal 30 side. It has a function of narrowing down the spot-by-spot visit patterns that are the same as the set concept level and extracting them as spot-by-spot visit patterns in the area. The intra-area spot visit pattern extraction unit 107 is configured to be able to refer to the spot concept-specific visit pattern DB 204 and has a function of extracting a spot concept-specific visit pattern corresponding to the extracted intra-area spot visit pattern. is doing. Then, the intra-area spot visit pattern extraction unit 107 transmits the extracted intra-area spot visit pattern and the spot concept-specific visit pattern corresponding to the extracted intra-area spot visit pattern to the intra-area spot visit pattern transmission unit 108. The function to output to.

  The intra-area spot-specific visit pattern transmitting unit 108 receives the intra-area spot-specific visit pattern extracted by the intra-area spot-specific visit pattern extraction unit 107 and the spot concept-specific visit pattern corresponding to the intra-area spot-specific visit pattern. 30.

  As described above, in the visit pattern extraction server 10, the visit spot extraction unit 102, the visit spot concept extraction unit 103, the spot concept visit pattern extraction unit 104, and the spot visit pattern extraction unit 105 perform data aggregation, visit pattern generation, and the like. The current area determination unit 106, the in-area spot visit pattern extraction unit 107, and the in-area spot visit pattern transmission unit 108 function as the accumulation unit 110, and function as the delivery unit 111 that delivers a visit pattern desired by the user. To do.

  Next, details of the configuration of the mobile terminal 30 will be described. Functionally, the portable terminal 30 includes a GPS information transmission unit (terminal-side transmission unit) 301, a concept level setting unit 302, an intra-area spot visit pattern reception unit (terminal-side reception unit) 303, and an intra-area spot visit pattern. A display unit (visit pattern display unit) 304 is provided.

  The GPS information transmitting unit 301 has a function of periodically measuring GPS information of the current location and transmitting the measured GPS information to the GPS information receiving unit 101 of the visit pattern extraction server 10. Note that the GPS information transmitting unit 301 may have a function of transmitting the identification number, user ID, setting information (including conceptual level setting information), and the like of the mobile terminal 30 in the GPS information.

  The concept level setting unit 302 has a function of setting a spot concept level when the spot-specific visit pattern extraction unit 107 of the visit pattern extraction server 10 performs spot-specific visit pattern extraction.

  The intra-area spot visit pattern receiving unit 303 has a function of receiving the intra-area spot visit pattern from the visit pattern extraction server 10. The in-area spot visit pattern receiving unit 303 may have a function of receiving a spot concept-specific visit pattern from the visit pattern extraction server 10. The in-area spot visit pattern receiving unit 303 has a function of outputting the received in-area spot visit pattern or spot concept visit pattern to the in-area spot visit pattern display unit 304.

  The in-area spot visit pattern display unit 304 has a function of displaying on the mobile terminal 30 the in-area spot visit pattern or the spot concept visit pattern output by the in-area spot visit pattern reception unit 303. .

  Next, the operation of the visit pattern extraction server 10 according to this embodiment will be described. The operation of the visit pattern extraction server 10 includes a visit pattern extraction phase that the storage unit 110 performs offline and an in-area visit pattern extraction phase that the distribution unit 111 performs online. In the offline visit pattern extraction phase, GPS information is collected from the portable terminal 30 and the visit spot visited by the user is extracted. From the extracted visit spots, the transition of the concept of spots visited by a certain number of users or more is extracted as a visit pattern by spot concept, and the corresponding visit pattern by spot is stored in the visit pattern by spot DB 205. On the other hand, in the online in-area visit pattern extraction phase, the area where the user currently stays is determined from the GPS information of the mobile terminal 30, the spot visit pattern included in the area is extracted and transmitted to the mobile terminal 30.

  First, the offline visit pattern extraction phase will be described. FIG. 4 is a flowchart showing the visit pattern extraction operation of the visit pattern extraction server 10 according to the present embodiment. The control process illustrated in FIG. 4 is repeatedly executed at a predetermined interval from the timing at which the control application is activated in the visit pattern extraction server 10, for example.

表１に示すように、ＧＰＳ情報ＤＢ２０１には、各携帯端末３０に対応するユーザＩＤごとに、ＧＰＳにより測位された時刻、緯度・経度が格納されている。訪問パターン抽出サーバ１０は、例えば、訪問パターン抽出フェーズ前に、各携帯端末３０と通信して得られたユーザＩＤ及びＧＰＳ情報に基づいて、ユーザＩＤごとに時刻、緯度・経度をＧＰＳ情報ＤＢ２０１に格納する。ユーザＩＤは、端末識別子であって、例えば、ＧＰＳ情報受信部１０１が受信するＧＰＳ情報に含まれる情報である。また、例えば、訪問パターン抽出サーバ１０は、ＧＰＳ情報受信部１０１とは別の独立したユーザＩＤ受信用の受信部を備え、携帯端末３０と通信してもよい。 As shown in FIG. 4, the visit pattern extraction server 10 starts with a visit spot extraction process (S10). An example of the GPS information DB 201 and the spot DB 202 used for this visit spot extraction process is shown. Table 1 is an example of the GPS information DB 201.

As shown in Table 1, the GPS information DB 201 stores time, latitude / longitude measured by GPS for each user ID corresponding to each mobile terminal 30. For example, the visit pattern extraction server 10 stores the time, latitude / longitude for each user ID in the GPS information DB 201 based on the user ID and GPS information obtained by communicating with each mobile terminal 30 before the visit pattern extraction phase. Store. The user ID is a terminal identifier, for example, information included in GPS information received by the GPS information receiving unit 101. For example, the visit pattern extraction server 10 may include a receiving unit for receiving a user ID independent of the GPS information receiving unit 101 and may communicate with the mobile terminal 30.

表２に示すように、スポットＤＢ２０２には、スポットを一意に特定するスポットＩＤ、スポットの名称、緯度・経度の情報が格納される。訪問パターン抽出サーバ１０は、地図情報等を用いて、例えば、訪問パターン抽出フェーズ前に、スポットＤＢ２０２を構築する。 Table 2 shows an example of the spot DB 202.

As shown in Table 2, the spot DB 202 stores spot IDs for uniquely identifying spots, spot names, and latitude / longitude information. The visit pattern extraction server 10 uses the map information or the like to construct the spot DB 202 before the visit pattern extraction phase, for example.

  The visit spot extraction unit 102 refers to the GPS information DB 201 shown in Table 1 and the spot DB 202 shown in Table 2, and extracts spots visited by the user as visit spots. For example, when the latitude / longitude of the point where the user ID: U001 is located at the time 12:30 is the same as the latitude / longitude of the spot ID: S002, the spot ID: S002 is extracted as a visit spot. When the process of S10 ends, the process proceeds to the spot concept extraction process (S12).

表３に示すように、スポット概念ＤＢ２０３には、スポットＤＢ２０２で定義したスポットごとに、スポットの概念の情報が格納される。スポットの概念は、レベルごとに格納される。例えば、スポットＩＤ：Ｓ００２のＡＢＣカフェの概念はカフェであり、カフェの上位概念は飲食店であるとする。このような概念の従属関係を、概念レベルを用いて定義する。例えば、ＡＢＣカフェの概念レベル１の概念はカフェであり、概念レベル２の概念は飲食店であるとする。このように、表３の例では、上位概念になるほど概念レベルの値が大きくなるように設定されている。訪問パターン抽出サーバ１０は、スポットＤＢ２０２を用いて、例えば、訪問パターン抽出フェーズ前に、スポット概念ＤＢ２０３を構築する。 The process of S12 is a process that is executed by the visit spot concept extraction unit 103 and extracts a concept corresponding to the visit spot extracted in the process of S10. Table 3 shows an example of the spot concept DB 203 used for the spot concept extraction process.

As shown in Table 3, the spot concept DB 203 stores spot concept information for each spot defined in the spot DB 202. The concept of a spot is stored for each level. For example, it is assumed that the ABC cafe concept of the spot ID: S002 is a cafe, and the higher concept of the cafe is a restaurant. Such dependency relationships of concepts are defined using concept levels. For example, it is assumed that the concept of concept level 1 of ABC cafe is a cafe, and the concept of concept level 2 is a restaurant. Thus, in the example of Table 3, the value of the concept level is set to increase as the concept becomes higher. The visit pattern extraction server 10 uses the spot DB 202 to construct the spot concept DB 203, for example, before the visit pattern extraction phase.

  The visited spot concept extracting unit 103 extracts the spot concept corresponding to the visited spot extracted by the visited spot extracting unit 102 in the process of S10 with reference to the spot concept DB 203 shown in Table 3. For example, when the spot ID: S002 is a visiting spot, the spot concept is extracted such as a concept level 1 cafe, a concept level 2 restaurant, and so on. When the process of S12 ends, the process proceeds to a spot concept-specific visit pattern extraction process (S14).

表４に示すように、スポット概念別訪問パターンＤＢ２０４には、スポット概念別訪問パターンを一意に特定するパターンＩＤ、スポットの概念レベル、訪問したスポットの概念、対象のスポット概念別訪問パターンを訪問したユーザの数の情報が格納される。訪問したスポットの概念の情報は、その遷移がわかるように、ユーザが訪問した順番に格納される。例えば、表４に示すように、パターンＩＤ：ＰＣ００１は、訪問スポットが概念レベル１で抽出されたものであり、公園、カフェ、アウトレットモールの順に遷移するユーザが１０３４２人抽出されたことを示す。Ｓ１４の処理が終了すると、スポット別訪問パターン抽出処理へ移行する（Ｓ１６）。 The process of S14 is a process executed by the spot concept-specific visit pattern extraction unit 104 to extract the concept transition of the spot visited by the user for each concept level of the visited spot. The spot concept-specific visit pattern extraction unit 104 arranges the spot concepts corresponding to the concept level obtained in the process of S12 in the order visited by the user for each concept level, and extracts the concept transition of the spot for each concept level. Then, the spot concept-specific visit pattern extraction unit 104 stores, in the spot concept-specific visit pattern DB 204, a spot concept-specific visit pattern that has been visited by a user having a predetermined threshold value or more. Further, the spot concept-specific visit pattern extraction unit 104 stores the number of users who visited the target spot concept-specific visit pattern in the spot concept-specific visit pattern DB 204 simultaneously with the spot concept-specific visit pattern. Here, an example of the spot concept-specific visit pattern DB 204 is shown in Table 4.

As shown in Table 4, the spot concept-specific visit pattern DB 204 visited the pattern ID for uniquely identifying the spot concept-specific visit pattern, the concept level of the spot, the concept of the visited spot, and the target spot concept-specific visit pattern Information on the number of users is stored. The information on the concept of visited spots is stored in the order in which the user visited so that the transition can be understood. For example, as shown in Table 4, the pattern ID: PC001 indicates that the visit spot is extracted at the concept level 1, and 10342 users who transition in the order of park, cafe, and outlet mall are extracted. When the process of S14 ends, the process proceeds to a spot-specific visit pattern extraction process (S16).

表５に示すように、スポット別訪問パターンＤＢ２０５には、スポット別訪問パターンを一意に特定するパターンＩＤ、訪問したスポット、対象のスポット別訪問パターンが含まれるエリアのエリアＩＤ、対応するスポット概念別訪問パターンのパターンＩＤ、対象のスポット別訪問パターンを訪問したユーザの数の情報が格納される。訪問したスポットの概念の情報は、その遷移がわかるように、ユーザが訪問した順番に格納される。表５に示すように、例えば、スポット別訪問パターンのパターンＩＤ：ＰＳ００１は、対応するスポット概念別訪問パターンのパターンＩＤがＰＣ００１であり、エリアＩＤ：Ａ００１に含まれることを示している。また、パターンＩＤ：ＰＳ００１を構成するスポットを順番に訪問したユーザの数は３人であることを示している。Ｓ１６の処理が終了すると、図４に示す制御処理を終了する。 The process of S16 is a process executed by the spot visit pattern extraction unit 105 to extract and store a spot visit pattern. The spot visit pattern extraction unit 105 extracts visit spot transitions based on the visit spots extracted in the process of S10. Then, the spot-specific visit pattern extraction unit 105 matches, among the extracted user visit spot transitions, the spot concept-specific visit pattern obtained by referring to the spot concept-specific visit pattern DB 204 and the visit spot concept transition. The transition of the visit spot of the user is extracted for each area as a visit pattern by spot, and stored in the spot visit pattern DB 205 in association with the spot concept visit pattern. Further, the spot visit pattern extraction unit 105 stores the number of users who visited the target spot visit pattern in the spot visit pattern DB 205 simultaneously with the spot visit pattern. Here, an example of the spot-specific visit pattern DB 205 is shown in Table 5.

As shown in Table 5, the spot visit pattern DB 205 includes a pattern ID for uniquely specifying a spot visit pattern, a spot visited, an area ID of an area including the target spot visit pattern, and a corresponding spot concept. Information on the pattern ID of the visit pattern and the number of users who visited the target spot visit pattern are stored. The information on the concept of visited spots is stored in the order in which the user visited so that the transition can be understood. As shown in Table 5, for example, the pattern ID of the visit pattern by spot: PS001 indicates that the pattern ID of the corresponding visit pattern by spot concept is PC001 and is included in the area ID: A001. Further, it is shown that the number of users who visit the spots constituting the pattern ID: PS001 in order is three. When the process of S16 ends, the control process shown in FIG. 4 ends.

  Thus, the control process shown in FIG. 4 ends. By executing the control process shown in FIG. 4, for example, as shown in FIG. 5, the visit spot extraction is performed based on the user position information stored in the GPS information DB 201 and the spot position information stored in the spot DB 202. The visit spot is extracted by the unit 102, and based on the extracted visit spot and the concept information stored in the spot concept DB 203, the spot concept of the visit spot is extracted by the visit spot concept extraction unit 103, and the extracted visit spot Based on the spot concept, the spot concept-specific visit pattern extraction unit 104 extracts the spot concept-specific visit pattern and stores it in the spot concept-specific visit pattern DB 204. Based on the stored spot concept-specific visit pattern, the spot-specific visit pattern A spot-by-spot visit pa Over emissions is stored are associated with the spot concept by visiting patterns to spot another visit pattern DB 205.

  Here, if a visit pattern is extracted for each spot without extracting a visit pattern for each spot concept, the visit pattern may not be extracted in an area where GPS information is not accumulated because the visit pattern threshold is not reached. There is. For example, when the threshold value is 20 people, in the area A001, it is not possible to extract the visit pattern by spot with the pattern ID: PS001 having 3 visitor numbers. However, by extracting the visit patterns by spot concept, if the transition of the concept of spots visited by users above the threshold across the country, the visit pattern by spot even if the number of users making the same transition in the target area is small Can be extracted as

  Next, the in-area visit pattern extraction phase performed online will be described. FIG. 6 is a flowchart showing an in-area visit pattern extraction operation of the visit pattern extraction server 10 according to the present embodiment. The control process illustrated in FIG. 6 is repeatedly executed at a predetermined interval from a predetermined timing, for example, after the execution of the control process illustrated in FIG.

表６に示すように、エリアＤＢ２０６には、エリアを一意に識別するエリアＩＤ、エリア名称、エリアを矩形で表した場合の最北端、最南端、最東端、最西端のＧＰＳ情報が格納される。表６の例では、エリアを矩形で定義した場合を示したが、エリアの定義は既存の別の定義方法でも代用可能である。訪問パターン抽出サーバ１０は、例えば、エリア内訪問パターン抽出フェーズ前に、地図情報に基づいて、エリアＤＢ２０６を構築する。 As shown in FIG. 6, the visit pattern extraction server 10 starts from the area determination process (S20). Table 6 shows an example of the area DB 206 used for the area determination process.

As shown in Table 6, the area DB 206 stores an area ID for uniquely identifying an area, an area name, and GPS information at the northernmost, southernmost, eastern, and westernmost points when the area is represented by a rectangle. . In the example of Table 6, the case where the area is defined by a rectangle is shown, but the area can be defined by another existing definition method. The visit pattern extraction server 10 constructs the area DB 206 based on the map information, for example, before the in-area visit pattern extraction phase.

  The current area determination unit 106 refers to the area DB 206 to determine in which area the GPS information of the current mobile terminal 30 of the target user who provides the service is included. When the process of S20 ends, the process proceeds to a visit pattern extraction process for each spot in the area (S22).

  The process of S22 is a process executed by the spot visit pattern extraction unit 107 in the area, and extracts spot visit patterns included in the current area (target user stay area). The intra-area spot visit pattern extraction unit 107 determines the set concept level based on the area information extracted in the process of S20 and the concept level (set concept level) set by the concept level setting unit 302 of the mobile terminal 30. The spot-by-spot visit pattern in the area corresponding to the spot-concept visit pattern at the same concept level is narrowed down as the spot-by-area visit pattern. For example, in the process of S20, it is assumed that the current area determination unit 106 determines that the current area of the user is “around Yokohama Station” of area ID: A001 in the area DB 206 shown in Table 6. In this case, the spot-specific visit pattern extraction unit 107 refers to, for example, the spot-specific visit pattern DB 205 shown in Table 5, and the spot-specific visit pattern included in “Yokohama Station area” of area ID: A001 is the pattern ID. : Determined to be PS001, PS002. Then, the in-area spot visit pattern extraction unit 107 determines that the spot concept visit patterns corresponding to the spot visit pattern pattern IDs PS001 and PS002 are the pattern IDs PC001 and PC008, respectively. Hereinafter, the spot concept-specific visit pattern corresponding to the spot-specific visit pattern is described as a visit pattern set (PS001, PC001). Here, it is assumed that the concept level is set to 1 in the concept level setting unit 302 on the mobile terminal 30 side. The in-area spot-specific visit pattern extraction unit 107 refers to the spot concept-specific visit pattern DB 204 in Table 4, and the concept level of the spot concept-specific visit pattern in the visit pattern sets (PS001, PC001) and (PS001, PC008) is 1 Narrow the visit pattern set (PS001, PC001). The intra-area spot visit pattern extraction unit 107 extracts spot visit patterns of the narrowed visit pattern set as intra-area visit patterns. Note that the set concept level set by the concept level setting unit 302 of the mobile terminal 30 may be included in, for example, GPS information received by the GPS information receiving unit 101, or the visit pattern extraction server 10 may receive the GPS information receiving unit. A receiving unit for receiving a set concept level independent of 101 may be provided and acquired from the portable terminal 30 by the receiving unit.

  Here, when the visit pattern for each spot in the area is not extracted at the set concept level, there is a possibility that the visit pattern for each spot in the corresponding area appears by raising the concept level. However, if no GPS information is accumulated, the in-area spot visit pattern is not extracted even if the concept level is changed. In such a case, the intra-area spot-by-spot visit pattern extraction unit 107 extracts spots in the area that apply to each spot concept of the spot concept-by-spot concept from the spot DB 202, and detects spot transitions close to the user's current location within the area. You may extract as a visit pattern classified by spot. When the process of S22 ends, the process proceeds to a transmission process (S24).

  The process in S24 is a process that is executed by the in-area spot visit pattern transmission unit 108 and transmits the in-area spot visit pattern extracted in the process of S22 to the mobile terminal 30. The intra-area spot visit pattern transmission unit 108 transmits the intra-area spot visit pattern extracted in the process of S22 and the corresponding spot concept visit pattern to the mobile terminal 30. When the process of S24 ends, the control process shown in FIG. 6 ends.

  Thus, the control process shown in FIG. 6 is finished. By executing the control process shown in FIG. 6, for example, as shown in FIG. 7, the area information is output by the current area determination unit 106 based on the current GPS information of the target user and the area definition of the area DB 206, Based on the output area information, the concept level set by the mobile terminal 30, the spot concept-specific visit pattern stored in the spot concept-specific visit pattern DB 204, and the spot-specific visit pattern stored in the spot-specific visit pattern DB 205, The spot-specific visit pattern in the area and the spot concept-specific visit pattern in the area are extracted, and the spot-specific visit pattern in the area and the spot concept-specific visit pattern in the area are extracted by the area-specific spot-specific visit pattern transmission unit 108 It is transmitted to the portable terminal 30.

  Here, an example of the in-area spot visit pattern display unit 304 of the mobile terminal 30 is shown in FIGS. FIG. 5 shows a display example of the visit concept-specific visit pattern extracted by the visit pattern extraction server 10. FIGS. 6 and 7 show display examples of the visiting patterns for each spot in the area. In FIG. 6, a plurality of in-area visit patterns extracted by the visit pattern extraction server 10 are displayed separately, but the total number of visitors may be displayed for each spot concept as shown in FIG.

  As described above, according to the visit pattern extraction system 1 according to the present embodiment, the visit pattern extraction server 10 abstracts the visit spot of the user as a concept, and the transition of the concept of the visit spot visited by a certain number of users or more is performed. It is extracted as a visit pattern by concept. Therefore, for example, it is possible to extract a visit pattern in which the transition of the visit spot itself is different but the transition of the concept of the visit spot is the same. Therefore, even in an area where the accumulated amount of the user location information log is small, it is possible to present to the user a visit pattern included in the concept transition of the visited spot visited by a certain number of users or more. That is, it is possible to extract the features of the transition of the user's visit spots (features of visit behavior). Further, the visit pattern extraction server obtains the concept-specific visit pattern in association with the level of abstraction. For this reason, it is possible to refer to the characteristics of the visit activity of the user at a plurality of concept levels. And the characteristic of visit activity can be shown corresponding to the concept level set with the user's portable terminal. Therefore, it is possible to provide the features of the visit activity at the concept level according to the user's request.

  In addition, according to the visit pattern extraction system 1 according to the present embodiment, not only the transition of the spot visited by the user but also the transition feature of the concept of the spot visited by the user can be extracted. It is also possible to provide the features in an easily understandable form.

  As mentioned above, although preferred embodiment of this invention was described, it cannot be overemphasized that this invention is not limited to embodiment mentioned above.

  For example, in the above-described embodiment, the intra-area spot visit pattern transmission unit 108 of the visit pattern extraction server 10 carries the intra-area spot visit pattern extracted in the process of S22 and the corresponding spot concept-specific visit pattern. Although the example which transmits to the terminal 30 was demonstrated, you may transmit to the portable terminal 30 the visit pattern according to the spot in an area extracted by the process of S22, or the corresponding visit pattern according to spot concept.

  Further, for example, in the above-described embodiment, the example in which the concept level is set on the mobile terminal 30 side has been described. However, for example, the visit pattern extraction server 10 can be set in the area without setting the concept level on the mobile terminal 30 side. The concept level that can extract the visit pattern for each spot may be configured to be the smallest, or all the points extracted at the concept level that can extract the visit pattern for each spot in the area are all sent to the mobile terminal 30. When transmitting and displaying on the portable terminal 30, the user may be allowed to select a concept level.

  Further, for example, in the above-described embodiment, the area of the visit pattern to be distributed based on the current position of the mobile terminal 30 is set, but the area-specific spot visit pattern using the area set on the mobile terminal 30 side. May be extracted.

DESCRIPTION OF SYMBOLS 1 ... Visit pattern extraction system, 10 ... Visit pattern extraction server, 20 ... Database group, 30 ... Portable terminal, 101 ... GPS information receiving part (server side receiving part), 102 ... Visit spot extraction part, 103 ... Visit spot concept extraction Part (visit concept extraction part), 104 ... visit concept extraction part by spot concept (visit pattern extraction part by concept), 105 ... visit pattern extraction part by spot (visit pattern extraction part), 106 ... current area determination part (area determination) Part) 107 ... visit pattern extraction part by area spot (intra area visit pattern extraction part), 108 ... visit pattern transmission part by area spot (server side transmission part), 201 ... GPS information DB (position information database), 202 ... Spot DB, 203 ... Spot concept DB (concept database), 204 ... Spot overview Another visit pattern DB (concept by visiting pattern database), 205 ... spot another visit pattern DB (visit pattern database), 206 ... area DB.

Claims (3)

A location information database in which location information of the user's mobile terminal is stored;
A spot database storing spot information indicating spots on the map;
A concept database in which concept information indicating the concept of the spot is stored for each concept level;
A conceptual visit pattern database in which transitions of the concept of a visit spot, which is the spot visited by a certain number of users or more, are stored as concept visit patterns for each concept level of the visit spot;
A visit pattern database in which the transition of the visit spot is stored as a visit pattern in association with the concept visit pattern corresponding to the concept transition of the visit spot and stored by area.
An area database in which definition information of the area is stored;
A server-side receiving unit that receives the position information from the mobile terminal and stores the position information in the position information database;
A visit spot extraction unit that extracts the visit spot with reference to the position information database and the spot database;
A visit concept extraction unit that extracts the concept information of the visit spot extracted by the visit spot extraction unit with reference to the concept database;
Based on the concept information of the visited spots extracted by the visited concept extracting unit, the transition of the concept of the visited spots visited by a certain number of users or more is extracted by concept level as the conceptual visit pattern. A visit pattern extraction unit;
Referring to the concept visit pattern database, the visit pattern in which the concept visit pattern matches the concept of the visit spot is extracted, and the visit pattern database is associated with the concept visit pattern for each area. Visit pattern extraction unit to store in,
An area determination unit that refers to the position information received from the portable terminal of the target user by the area database and the position information receiving unit, and determines a target user stay area that is the area where the target user is staying When,
With reference to the visit pattern database and the concept visit pattern database, the concept level and the target user related to the concept visit pattern corresponding to the visit pattern among the visit patterns in the target user stay area. An in-area visit pattern extraction unit that extracts an in-area visit pattern that matches the concept level set in advance by the mobile terminal;
The mobile phone of the target user may include the in-area visit pattern extracted by the in-area visit pattern extraction unit or the concept-specific visit pattern corresponding to the in-area visit pattern extraction unit. A server-side transmitter that transmits to the terminal;
A visit pattern extraction server comprising: A visit pattern extraction system comprising a mobile terminal and a visit pattern extraction server that distributes the visit pattern to the mobile terminal,
The portable terminal is
A concept level setting unit for setting the concept level of the spot of the visit pattern;
A terminal-side transmitter that transmits the location information of the mobile terminal and the concept level to the visit pattern extraction server;
A terminal-side receiving unit that receives the visit pattern extracted by the visit pattern extraction server;
A visit pattern display unit for displaying the visit pattern received by the terminal-side receiving unit;
Have
The visit pattern extraction server includes:
A location information database in which location information of the user's mobile terminal is stored;
A spot database storing spot information indicating spots on the map;
A concept database in which concept information indicating the concept of the spot is stored for each concept level;
A visit pattern database in which the transition of the visit spot is stored as a visit pattern in association with the concept visit pattern corresponding to the concept transition of the visit spot and stored by area.
A visit pattern database stored in each area as a visit pattern in association with the concept visit pattern in which the visit spot transition matches the concept transition of the visit spot;
An area database in which definition information of the area is stored;
A server-side receiving unit that receives the position information from the mobile terminal and stores the position information in the position information database;
A visit spot extraction unit that extracts the visit spot with reference to the position information database and the spot database;
A visit concept extraction unit that extracts the concept information of the visit spot extracted by the visit spot extraction unit with reference to the concept database;
Based on the concept information of the visited spots extracted by the visited concept extracting unit, the transition of the concept of the visited spots visited by a certain number of users or more is extracted by concept level as the conceptual visit pattern. A visit pattern extraction unit;
Referring to the concept-specific visit pattern database, a visit pattern in which the transition of the concept-specific visit pattern matches the concept of the visit spot is extracted, and is associated with the concept-specific visit pattern in the visit pattern database for each area. A visit pattern extraction unit to store;
An area determination unit that refers to the position information received from the mobile terminal of the target user by the position information receiving unit and the area database, and determines a target user stay area that is the area where the target user is staying When,
With reference to the visit pattern database and the concept visit pattern database, the concept level and the target user related to the concept visit pattern corresponding to the visit pattern among the visit patterns in the target user stay area. An in-area visit pattern extraction unit that extracts an in-area visit pattern that matches the concept level set in advance by the mobile terminal;
The in-area visit pattern extracted by the in-area visit pattern extraction unit, or the conceptual visit pattern corresponding to the in-area visit pattern extraction unit extracted by the in-area visit pattern extraction unit as the visit pattern A server-side transmitter that transmits to the mobile terminal of the target user;
A visit pattern extraction system characterized by comprising: A location information database in which location information of a user's mobile terminal is stored; a spot database in which spot information indicating a spot on a map is stored; a concept database in which concept information indicating the concept of the spot is stored by concept level; A concept visit pattern database in which the concept transition of the visit spot that is the spot visited by the user is stored as a concept visit pattern according to the concept level of the visit spot, and the visit spot transition is a visit pattern A visit pattern extraction server comprising a visit pattern database stored in each area in association with the concept visit pattern matching the concept transition of the visit spot, and an area database in which the definition information of the area is stored In the visit pattern extraction method to be executed I,
A position information receiving step of receiving the position information from the mobile terminal and storing the position information in the position information database;
A visit spot extraction step of extracting the visit spot with reference to the position information database and the spot database;
A visit concept extraction step of extracting the concept information of the visit spot extracted by the visit spot extraction step with reference to the concept database;
Based on the concept information of the visited spot extracted in the visited concept extracting step, the transition of the concept of the visited spot visited by a certain number of users or more is extracted by concept level as the conceptual visit pattern. A visit pattern extraction step;
Referring to the concept-specific visit pattern database, a visit pattern in which the transition of the concept-specific visit pattern matches the concept of the visit spot is extracted, and is associated with the concept-specific visit pattern in the visit pattern database for each area. A visit pattern extraction step to store;
An area determination step of determining a target user stay area that is the area where the target user is staying with reference to the area database and the position information received from the portable terminal of the target user by the position information receiving step. When,
With reference to the visit pattern database and the concept visit pattern database, the concept level and the target user related to the concept visit pattern corresponding to the visit pattern among the visit patterns in the target user stay area. An in-area visit pattern extraction step for extracting an in-area visit pattern that matches the concept level set in advance by the mobile terminal;
The said visit visit according to the concept user corresponding to the said visit pattern in the area extracted by the said visit pattern extraction step in the said area, or the said visit pattern in the area extracted by the said visit pattern extraction step in the said area. In-area visit pattern transmission step to be transmitted to the terminal,
A visit pattern extraction method.

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