JP2008243072A - Personal information use method, system, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a service and a commodity as a counter value of personal information related to consuming activities. <P>SOLUTION: This personal information use system is provided with a communication terminal 10, a company server 30, and a carrier server 40. The communication terminal 10 transmits information about purchase of a commodity as purchase information 112 to the carrier server 40. The carrier server 40 is provided with a database 48 storing a plurality of pieces of personal information as user information for specifying a user at the communication terminal 10, and a purchaser information generation part 471, which extracts at least one piece of personal information allowed to be disclosed by a user from the user information as disclosure information 312 and generates a purchaser information 310 associating the purchase information 112 and the disclosure information 312 with each other. The carrier server 40 transmits the purchaser information 312 to the company server 30, and gives a counter value meeting the content of the disclosure information 312 to the user. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a personal information utilization method, a personal information utilization system, and a personal information utilization program that provide goods or services as consideration for personal information.

  In recent years, while technology for protecting personal information has been regarded as important, the use of disclosed personal information and personal preference information for market research and sales has become widespread. For this reason, a technology capable of receiving a specific service as a price for providing personal information is disclosed.

  For example, Japanese Unexamined Patent Application Publication No. 2005-70920 describes a consumer dynamic information collection system that adds a consumer's location information transmission frequency as a point and provides the consumer with a reward corresponding to the accumulated point. (See Patent Document 1). The consumer behavior information collection system described in Patent Literature 1 is a method of collecting consumption information by periodically collecting position information from a terminal device using position detection means (example: GPS (Global Positioning System)) and analyzing the position information. An information management center is provided for acquiring personal information. The information management center collects additional information related to the consumer's consumption behavior from the terminal device, for example, in the form of a questionnaire response, and uses it for analysis of consumer behavior information.

  According to the technique described in Patent Document 1, it is possible to grasp what kind of person is located in which region for how long. Further, additional information related to consumption behavior collected by the information management center is information created by the user. For this reason, the above-described consumer behavior information is created based on information created by the user.

On the other hand, in order to conduct efficient market analysis and product development, companies need to know the purchasing trends for the products and services that they provide (sell), consumer preferences, and the like accurately. For this reason, it is required to accurately know the characteristics of the consumer who purchased the product and the purchase location. In addition, in order to obtain reliable analysis results, it is required to collect reliable information from many consumers.
JP-A-2005-70920

  An object of the present invention is to provide a service as a consideration for personal information related to consumption behavior.

  Another object of the present invention is to accurately grasp information relating to consumption behavior that contributes to market research relating to goods or services.

  Still another object of the present invention is to improve the reliability of market research results.

  [Means for Solving the Problems] will be described below using the numbers and symbols used in [Best Mode for Carrying Out the Invention] in parentheses. This number / symbol is added to clarify the correspondence between the description of [Claims] and the description of the best mode for carrying out the invention. It should not be used for interpretation of the technical scope of the invention described in [Scope].

  The personal information utilization system according to the present invention includes a communication terminal (10), a company server (30), and a carrier server (40). The communication terminal (10) transmits information relating to the purchase of the product as purchase information (112) to the carrier server (40). The carrier server (40) includes a database (48) in which a plurality of pieces of personal information specifying a user of the communication terminal (10) are recorded as user information, and at least one piece of personal information permitted to be disclosed by the user from the user information. A purchaser information generation unit (471) that extracts the disclosure information (312) and generates purchaser information (310) in which the purchase information (112) and the disclosure information (312) are associated with each other is provided. The carrier server (40) transmits the purchaser information (310) to the company server (30), and gives the user a consideration according to the contents of the disclosure information (312).

  The communication terminal (10) according to the present invention transmits the disclosure range (113) to the carrier server (40). The purchaser information generation unit (471) of the carrier server (40) preferably determines personal information to be included in the disclosure information (312) based on the disclosure range (113).

  The personal information utilization system according to the present invention preferably further includes a sales terminal (20) that transmits purchase information (112) to the communication terminal (10) in synchronization with the purchase of the product.

  Further, the carrier server (40) according to the present invention responds to the content request from the communication terminal (10), and transmits the content data corresponding to the disclosed information (312) transmitted to the company server (30) to the communication terminal (30). It is preferable to further include a content distribution unit (474) for transmitting to 10).

  It is preferable that the company server (30) analyzes the purchaser information (310) and generates information that is useful for market research on the product.

  ADVANTAGE OF THE INVENTION According to this invention, a service can be provided as consideration of the information regarding consumption behavior.

  In addition, it is possible to accurately grasp information relating to consumption behavior that contributes to market research relating to goods or services.

  Furthermore, the reliability of the market research results is improved.

  Embodiments of a personal information utilization system according to the present invention will be described below with reference to the accompanying drawings. In the personal information utilization system according to the present embodiment, content data (hereinafter referred to as “content”) exemplified by video, music, and the like is distributed as consideration for information related to user consumption behavior transmitted from a communication terminal.

(Constitution)
With reference to FIGS. 1 to 6, the configuration of the embodiment of the personal information utilization system according to the present invention will be described. FIG. 1 is a diagram showing a configuration of a personal information utilization system in the present embodiment. Referring to FIG. 1, the personal information utilization system includes a communication terminal 10, a sales terminal 20, a company server 30, a carrier server 40, and a carrier network 100.

  The carrier network 100 is a communication network operated by a communication carrier (hereinafter referred to as a carrier), and is, for example, a mobile phone communication network or a fixed telephone communication network. The carrier server 40 is also a computer device operated by the same carrier. The user is a subscriber who can use the telephone using the carrier network 100 and the Internet (not shown) by making a contract with the carrier in advance. Therefore, the communication terminal 10 owned by the user is a mobile phone or PDA (Personal Digital Assistants) that can communicate with another communication terminal (not shown) via the carrier network 100. In addition, the communication terminal 10 has a function (for example, an IC card) capable of transmitting electronic money to and from the sales terminal 20 via the short-range communication line 200. The sales terminal 20 is a device such as a POS (Point Of Sales system) terminal or a vending machine used by a seller who sells products (or services) manufactured or mediated by a company. The company and the distributor may be the same. The company server 30 analyzes the user's consumption behavior based on the information acquired from the carrier server 40, and creates information that contributes to market research, consumer preference research, product development, and the like.

  Here, an outline of the personal information utilization system in the present embodiment will be described. A user purchases a product from a seller. At this time, the communication terminal 10 acquires information (purchase information 112) including information specifying the purchased product name, purchase time, purchase place, and the like. The communication terminal 10 transmits the purchase information 112 to the carrier server 40 at an arbitrary time or periodically, and acquires content from the carrier server 40 as the price. The carrier server 40 transmits a part or all of the personal information acquired based on the above-described communication usage contract and the purchase information 112 to the company server 30 as information on the user's consumption behavior (purchaser information 310). The company server 30 uses the purchaser information 310 acquired from the carrier server 40 to create information that contributes to market research and product development.

  Hereinafter, the configuration of the personal information utilization system in the present embodiment will be described in detail.

  The communication terminal 10 is a communication terminal (for example, a mobile phone or a mobile computer) that can be connected to the carrier network 100 via the I / O interface 14. The I / O interface 14 is connected to the carrier network 100 via a wireless line, and controls transmission / reception of data and audio signals between the communication terminal 10 and the carrier network 100. The communication terminal 10 also includes an I / O interface 15 that can be connected to the sales terminal 20 via the short-range wireless communication line 200. The I / O interface 15 controls data transmission / reception with the sales terminal 20 connected via the short-range wireless communication line 200. Further, the I / O interface 15 may transmit / receive information regarding electronic money (including electronic money) to / from the sales terminal 20. In this case, the communication terminal 10 may include an IC card (not shown) on which electronic money is recorded. IC cards include, for example, Edy (registered trademark) and FeliCa (registered trademark). The short-range wireless communication line 200 may be, for example, an infrared communication line or Bluetooth (registered trademark). The short-range wireless communication line 200 is not limited to a wireless line and may be a wired line as long as data can be transmitted and received between the communication terminal 10 and the sales terminal 20.

  The communication terminal 10 includes a SIM card 17. The SIM card 17 stores a terminal ID 111 assigned to each terminal by the carrier and subscriber information (telephone number and address). Here, the terminal ID 111 is an identifier uniquely given to the communication terminal (SIM card 17), and this information is strictly managed by the carrier. The terminal ID 111 is information given to a voice signal or data transmitted from the communication terminal 10 when the communication terminal 10 performs communication using the carrier network 100.

  The communication terminal 10 includes a CPU 11, a RAM 12, and a storage device 13 connected to the bus 16. The CPU 11 controls the I / O interfaces 14 and 15 to control transmission / reception of various data. Further, the CPU 11 executes the communication terminal program 16 stored in the storage device 13 to realize the functions shown in FIG. Specifically, the CPU 11 executes the communication terminal program 18 temporarily stored in the RAM 12, and each of the product purchase unit 181, the purchase information acquisition unit 182, the purchase information notification unit 183, the content request unit 184, and the content use unit 185. Realize the function.

  The merchandise purchase unit 181 transmits electronic money of the amount specified by the user to the sales terminal 20 via the short-range wireless line 200. At this time, if the communication terminal 10 uses IC card type electronic money, the amount in the IC card is updated. The communication terminal 10 may use network type electronic money.

  The purchase information acquisition unit 182 acquires information related to the purchased product transmitted from the sales terminal 20 as purchase information 112. Referring to FIG. 10, purchase information 112 is information such as a product ID given in advance to identify a purchased product, a purchase time indicating the time when the product was purchased, a purchase location indicating where the product was purchased, and the like. including. Here, the purchase location transmitted from the sales terminal 20 is preferably either the name or address of the store where the product was purchased, or an identifier (sales terminal identifier) given in advance by a company to identify the sales terminal 20. is there. Further, when the communication terminal 10 has a GPS function, the purchase information acquisition unit 182 may detect its own position by GPS when purchasing a product, and register the position information as a purchase place in the purchase information 112. .

  As shown in FIG. 10, the purchase information notification unit 183 includes purchase information 112 acquired by the purchase information acquisition unit 182, a terminal ID in the SIM card 17, and a disclosure range 113 of personal information specified by the user. The notification information 110 is transmitted to the carrier server 40.

  The content request unit 184 requests the carrier server 30 to distribute the content specified by the user. At this time, the user designates content to be used by using an input device (not shown).

  The content using unit 185 outputs the content data distributed from the carrier server 40 to an output device such as a speaker or a monitor (not shown) so as to be viewable or visible.

  The sales terminal 20 includes an I / O interface 24 that can be connected to the communication terminal 10 via the short-range wireless communication line 200. In the sales terminal 20, the user transmits purchase information 112 (product ID, purchase time, purchase place) to the communication terminal 10 via the short-range wireless communication line 200. In addition, when the communication terminal 10 specifies a purchase place using GPS, the purchase place is not transmitted.

  The sales terminal 20 includes a CPU 21, a RAM 22, and a storage device 23 connected to the bus 25. The CPU 21 controls the transmission / reception of various data by controlling the I / O interface 24. In addition, the CPU 21 executes a program stored in the storage device 23 to perform payment processing and transmission of purchase information 112. The sales terminal 20 transmits the product ID of the product designated by an input device (not shown), the purchase time and purchase place of the product (for example, the sales terminal ID assigned to the sales terminal 20) as purchase information 112. Here, when the sales terminal 20 is a vending machine, the sales terminal 20 pays out a product designated by the user and transmits purchase information regarding the product to the communication terminal 10. Alternatively, when the sales terminal 20 is a POS terminal, information related to the product is input to the sales terminal 20 by the seller, and purchase information 112 is transmitted to the communication terminal 10 in accordance with this information. At this time, there are a method for inputting information related to the product to the sales terminal 20 such as a method of reading a barcode given to the product by a barcode reading device, a method of inputting directly using a keyboard, and the like.

  The enterprise server 30 is a computer device that can be connected to the communication line 300 via the I / O interface 34. The I / O interface 34 controls transmission / reception of data with the carrier server 40. The communication line 300 is preferably a dedicated line with high secrecy. The communication line 300 may be a communication line via a global network such as the Internet as long as confidentiality can be ensured.

  The enterprise server 30 includes a CPU 31, a RAM 32, and a storage device 33 that are connected to a bus 35. The CPU 31 controls transmission / reception of various data by controlling the I / O interface 34. In addition, the CPU 31 executes a program stored in the storage device 33, analyzes the purchaser information 310 transmitted from the carrier server 40, and generates information that contributes to market research and product development.

  The carrier server 40 is a computer device that can be connected to the carrier network 100 via the I / O interface 44. The I / O interface 44 is connected to the carrier network 100 and controls data transmission / reception between the carrier server 40 and the carrier network 100. The carrier server 40 also includes an I / O interface 45 that connects to the company server 30 via the communication line 300. The I / O interface 45 controls data transmission / reception with the carrier server 40. Usually, data transmission / reception between the carrier server 40 and the company server 30 is performed via the communication line 300.

  The carrier server 40 includes a CPU 41, a RAM 42, and a storage device 43 connected to the bus 46. The CPU 41 controls transmission / reception of various data by controlling the I / O interfaces 44 and 45. Referring to FIG. 3, the storage device 43 stores a carrier server program 47. The storage device 43 stores a subscriber information database 48 (subscriber information D / B 48) shown in FIG. 4, a point correspondence table 49 shown in FIG. 5, and a point database 50 (point D / B 50).

  The CPU 41 executes the carrier server program 47 to realize the functions shown in FIG. Specifically, the CPU 41 executes the carrier server program 47 temporarily stored in the RAM 42 to realize the functions of the purchaser information generation unit 471, the point management unit 471, the content request unit 473, and the content distribution unit 474.

  The purchaser information generation unit 471 includes purchase information including personal information (disclosure information 311) that the user has permitted to disclose based on the notification information 110 transmitted from the communication terminal 10, and information related to the purchased product (purchase information 112). Person information 310 is generated. At this time, the purchaser information generation unit 471 specifies the user based on the terminal ID 111 included in the notification information 110. In addition, the purchaser information generation unit 471 extracts personal information corresponding to the user specified with reference to the subscriber information D / B 48 and generates purchaser information 310. Here, the information stored in the subscriber information D / B 48 will be described with reference to FIG.

  The subscriber information D / B 48 is a database in which information exchanged when a user signs a contract regarding communication use with a carrier. Specifically, in the subscriber information D / B 48, a terminal ID 111 uniquely assigned to the communication terminal 10 used by the user, a user ID 481 uniquely given to the user, and the user notifies the carrier at the time of the contract. The personal information (user information 482) for specifying the user is stored in association with each other. Examples of the user information 482 include the user's name, date of birth, gender, occupation, address, contact information (telephone number and mail address), and the like. The terminal ID 111 is written in the SIM card of the communication terminal 10.

  Usually, the carrier strictly manages the information recorded in the subscriber information D / B and does not notify the outside unless there is permission for disclosure from the user. However, in the present invention, when there is a disclosure permission from the communication terminal 10, the purchaser information generation unit 471 transmits the generated purchaser information to the company server 30 via the communication line 300.

  The point management unit 472 manages the points given to the user according to the disclosure frequency of the personal information permitted by the user and the importance of the disclosed information. With reference to FIG. 6, the point D / B 50 in which the points given to the user are recorded will be described. Points are set in the purchaser information 310 notified to the company server 30 according to the contents. The point management unit 472 records the points corresponding to the purchaser information 310 notified to the company server 30 in the points D / B in association with the user (user ID 481). Specifically, the point management unit 472 adds the points to be given to the user to each of the number of points 501 and the number of provided points 502. In the point number 501, points that can be used as a price for services such as contents and products are recorded. The provided point number 502 records the number of points used by the carrier to charge the company for a charge (fee) for providing the purchaser information 310. The user can exchange points granted to the user for services and products (contents here). When the user uses the points, the point management unit 472 subtracts the points used as the service (content) consideration from the point number 501. Further, the company pays the carrier for the consideration (for example, fee) of the purchaser information 310 provided by the carrier. At this time, the point management unit 472 subtracts the number of points corresponding to the fee paid by the company from the number of provided points 502 according to the carrier's request.

  With the configuration as described above, according to the personal information utilization system according to the present invention, the user selectively discloses information related to consumption behavior when purchasing a product and responds to the disclosed information (disclosure information 311). Goods or services (eg content) can be obtained. Further, a company that provides a product through a distributor can obtain information that contributes to market research and product development by collecting and analyzing information (purchaser information 310) regarding consumption behavior for the product. Further, the carrier can obtain income other than the communication business by obtaining consideration from the company by providing the purchaser information 310.

(Operation)
Next, with reference to FIG. 7 to FIG. 13, details of the operation in the embodiment of the personal information utilization system according to the present invention will be described. Here, the operation of the personal information utilization system will be described by taking as an example the case of purchasing a product provided by a company with electronic money using the communication terminal 10.

  FIG. 7 is a sequence diagram showing the operation of the purchase information 112 acquisition process at the time of product purchase. Referring to FIG. 7, when purchasing a product, electronic money corresponding to the price of the product is transmitted from communication terminal 10 to sales terminal 20 (step S1). The sales terminal 20 collates the price of the merchandise and the received electronic money by a settlement process (step S2). At this time, when the sale of the product is established, the product ID for specifying the product, the purchase time, and the sales terminal ID assigned to the sales terminal 20 are transmitted to the communication terminal 10 as purchase information 112 (step S3). Here, it is assumed that the company server 30 has a location table in which the sales terminal ID is associated with the position where the sales terminal 20 is installed. Note that the sales terminal 20 may include information indicating the installation position of the sales terminal 20 in the purchase information 112 as location information instead of the sales terminal ID. The communication terminal 10 records the purchase information 112 in the storage device 13, and ends the product purchase process (step S4).

  Here, with reference to FIG. 8, the operation of the product purchase process when the GPS function is provided in the communication terminal 10 will be described. The payment (step S1) and the settlement process (step S2) are the same as described above. When the settlement process is completed and the sale is completed, the sales terminal 20 transmits the product ID of the product to the communication terminal 10 (step S5). At this time, the purchase time may be transmitted to the communication terminal 10. The communication terminal 10 activates the GPS function using a payment completion notification (not shown) from the sales terminal 20 or reception of a product ID as a trigger, and performs position detection (step S6). The purchase information acquisition unit 182 of the communication terminal 10 uses the location information detected by the GPS function as a purchase location, and creates purchase information 112 in association with the product ID and purchase time received from the sales terminal 20 (step S7). . And the communication terminal 10 records the produced | generated purchase information 112 in the memory | storage device 13, and complete | finishes the purchase process of goods (step S8).

  The communication terminal 10 notifies the purchase information 112 to the company server 30 periodically or at an arbitrary time based on a user operation. Details of the operation at this time will be described with reference to FIG. The communication terminal 10 transmits the notification information 110 including the terminal ID 111, the purchase information 112, and the disclosure range 113 as shown in FIG. 10 to the carrier server 40 (step S11). The disclosure range 113 is set in the communication terminal 10 when or before the notification information 110 is transmitted. Here, the disclosure range 113 is information for designating the content of personal information that the user permits disclosure to the carrier. The disclosure range 113 may be set in the communication terminal 10 by the user using an input device (not shown), or may be set by the carrier when making a communication use contract with the carrier. Further, when the disclosure range 113 is set in the carrier server 30 in advance, the disclosure range 113 may not be transmitted to the carrier server 40 as the notification information 110. Further, the disclosure range 113 may include information specifying a disclosure destination company server. As a result, the personal information disclosed for each company server 30 can be changed. Note that the transmission process of the notification information 110 may be performed according to a user operation, or may be automatically performed at predetermined time intervals or when purchase information 112 having a predetermined information amount is recorded. .

  The carrier server 40 identifies the user (user ID 481) by the terminal ID 111 and the subscriber information D / B 48 included in the notification information 110 (step S12). Based on the notification information 110, the carrier server 40 creates purchaser information 310 that associates the purchase information 112 with the disclosure information 311 (step S13). Specifically, the carrier server 40 extracts personal information corresponding to the disclosure range 113 as the disclosure information 311 from the user information 482 corresponding to the user ID 111 included in the notification information. For example, when the gender and the age group are set as the disclosure range 113, the gender of the user and the age group calculated from the date of birth of the user are extracted as the disclosure information 311 from the user information 482. The carrier server 40 transmits the created purchaser information 310 to the company server 30 (step S14).

  Next, the carrier server 40 updates the point D / B 50 according to the content of the disclosure information 311 notified to the company server 30 (step S15). At this time, the carrier server 40 updates the point D / B 50 with reference to the point correspondence table 49 shown in FIG. FIG. 5 shows an example of the point correspondence table 49. In the point correspondence table 49, the contents (disclosure information 311) of the disclosure range 113 and points are set in association with each other. If the disclosure information 311 is information that specifies the user in detail, a high point is set (for example, the name is 3 points and the address is 5 points), and the user is difficult to specify. A low point is set (for example, 1 point for gender and age group). FIG. 12 shows an example of the disclosure information 311 and the number of points set according to the contents. In step S15, for example, when the disclosure information 311 is only for the age group, 1 point is added to the number of points 501 and the number of provided points 502. Alternatively, when the disclosure information 311 is gender (1 point), residential area (1 point), age (2 points), occupation (2 points), all 6 points are added to the number of points 501 and the number of provided points 502 Is done. The points set in the disclosure information 311 may be the sum of points corresponding to the disclosure range, or may be a value obtained by adding a weight to the combination of the disclosure ranges.

  When the notification of the purchaser information 310 and the update of the point D / B 50 are completed, the carrier server 40 notifies the communication terminal 10 of the completion of information disclosure (step S16). At this time, the carrier server 40 may notify the communication terminal 10 of the updated number of user points.

  On the other hand, the company server 30 generates information that contributes to market analysis and product development using the notified purchaser information 310 (step S17). The carrier server 40 notifies the company server 30 of the purchaser information 310 as described above from a plurality of communication terminals 10 (not shown). The purchaser information 310 collected from the company server 30 and the carrier server 40 is analyzed. The company can know which product the user has purchased at which location by the purchase information 112 included in the purchaser information 310. In addition, the disclosure information 311 makes it possible to know information such as the gender, age, and occupation of the user. By gathering a lot of this information, it is possible to analyze market research, understand the sales of products currently in circulation, and the status of purchasers. In the present invention, since information related to the consumption behavior of the product is acquired from the subscriber of the carrier that provides the communication service, a great amount of purchaser information 310 can be obtained. For this reason, the analysis result of such information can be reliable information.

  The company pays the carrier (the fee) of the notified purchaser information 310 to the carrier by some means. The carrier server 40 subtracts the number of points corresponding to the paid consideration from the number of provided points 502. Thereby, the carrier can obtain an income source other than the communication business by providing information to the company.

  By providing personal information (purchaser information 310) to the company as described above, the user can accumulate points as compensation. This point can be exchanged for various services and products. In addition, it is preferable that exchangeable services and products differ depending on the number of points. By accumulating many points, if it can be exchanged for a more expensive service or product, it can be expected that the willingness to provide the purchaser information 310 will improve.

  The carrier server 40 in the present embodiment provides content as consideration for purchaser information 310 disclosed by the user. With reference to FIG. 13, the content distribution processing according to the present invention will be described. The user (communication terminal 10) can obtain content from the carrier server 40 using the points accumulated by the disclosure of the purchaser information 310.

  The communication terminal 10 issues a content request to the carrier server 40 in response to a user operation (step S21). The timing at which the communication terminal 10 issues the content request may be simultaneous with the transmission of the notification information 110 in step S11 or may be different from the step S11. For example, when the user wants to acquire content together with disclosure of information related to purchase of a product, the communication terminal 10 issues a content request together with the notification information 110. Alternatively, a content issue request may be issued at an arbitrary time.

  The carrier server 40 identifies content desired by the user based on the content request, and determines whether the content can be distributed to the requesting communication terminal 10 (step S22). The communication terminal 10 transmits the terminal ID 111 together with the content request. The carrier server 40 determines whether or not the point number 501 corresponding to the terminal ID 111 can be exchanged for the requested content. When the number of points 501 is requested and is equal to or greater than the number of points corresponding to the content, the carrier server 40 distributes the content to the communication terminal 10 (step S23). Specifically, the content request unit 473 issues a content distribution request to a database for storing content or a content distribution server operated by another company. The content distribution unit 474 distributes the content acquired in response to the content distribution request to the communication terminal 10. Here, the content distribution unit 474 is not provided in the carrier server 40 but may be provided in a content distribution server (not shown) operated by another company, and the content may be distributed from here to the communication terminal 10. As a delivery method, either streaming delivery or download delivery may be used.

  When the content is distributed, the carrier server 40 deletes the number of points corresponding to the content from the number of points 501 (step S24). The carrier server 40 may notify the communication terminal 10 of the updated number of points when the number of points 501 is updated. The notification of the number of points may be performed in response to a request from the user (communication terminal 10), or may be notified by a bill for communication usage fee of the carrier network 100.

  The user uses the distributed content by outputting it to an output device (not shown) such as a monitor or a speaker of the communication terminal 10 (step S25).

  As described above, according to the personal information utilization system according to the present invention, a user can use paid content free of charge by providing personal information regarding consumption behavior to a company. In addition, content providing companies and carriers can disseminate content provided by themselves to many users.

  In addition, a company having the company server 30 can obtain information on consumption behavior for its products. In the present embodiment, a company acquires information on consumption behavior from a user of the carrier network 100 (for example, a mobile phone subscriber). For this reason, companies can analyze information on consumption behavior in a wide range regardless of generation, gender, or region.

  On the other hand, when collecting information related to consumption behavior by a questionnaire as in the prior art, there is a risk that the user will write lie information in the questionnaire. In addition, when information (for example, product ID) related to a product purchased on the user side by some method is acquired and provided to a company, information related to a product that has not been purchased may be provided. According to the present invention, the purchase information 112 (product ID, purchase location, etc.) provided from the user (communication terminal 10) is information obtained from the seller (sales terminal 20) when the product is actually sold. . For this reason, the information regarding the consumer behavior (purchaser information 310) collected by the company is highly reliable, and the analysis result also reflects the actual consumer behavior.

  Furthermore, according to the personal information utilization system according to the present invention, the carrier can obtain the revenue source outside the communication business by providing the subscriber's personal information. The content of personal information (disclosure information 311) provided to the company can be selected and specified by the disclosure range 113. For this reason, personal information that the user does not permit does not leak to an external organization of the carrier. Since the consideration (for example, points) obtained by the user differs according to the disclosure information 311, the user can select the disclosure range 113 according to the desired content.

  The embodiment of the present invention has been described in detail above, but the specific configuration is not limited to the above-described embodiment, and changes within a scope not departing from the gist of the present invention are included in the present invention. . In the present embodiment, the system is described in which content data is provided as compensation for personal information associated with user consumption behavior. However, the present invention is not limited to this, and a product or other service may be provided. In the present embodiment, the carrier server 40 exchanges personal information for points and gives it to the user. However, the present invention is not limited to this, and the personal information may be directly exchanged for contents or products. In this case, it is preferable that different contents and products are provided according to the value of the disclosure information 311. Furthermore, the points given to the user by providing personal information may be used as part or all of the communication fee when using the carrier network 100.

FIG. 1 is a diagram showing a configuration of an embodiment of a personal information utilization system according to the present invention. FIG. 2 is a diagram showing functions of the communication terminal program according to the present invention. FIG. 3 is a diagram showing functions of the carrier server program according to the present invention. FIG. 4 is a diagram showing the configuration of the subscriber information database according to the present invention. FIG. 5 is a diagram showing the configuration of the point correspondence table according to the present invention. FIG. 6 is a diagram showing the configuration of the point database according to the present invention. FIG. 7 is a sequence diagram showing an example of operation of purchase information acquisition processing of the personal information utilization system according to the present invention. FIG. 8 is a sequence diagram showing an example of operation of purchase information acquisition processing of the personal information utilization system according to the present invention. FIG. 9 is a sequence diagram showing an operation of collecting personal information related to consumption behavior in the personal information utilization system according to the present invention. FIG. 10 is a diagram showing a configuration of notification information according to the present invention. FIG. 11 is a diagram showing a configuration of purchaser information according to the present invention. FIG. 12 is an example showing disclosure information according to the present invention and points set in the disclosure information. FIG. 13 is a sequence diagram showing an operation of content data distribution processing in the personal information utilization system according to the present invention.

Explanation of symbols

10: Communication terminal 20: Sales terminal 30: Company server 40: Carrier server 100: Carrier network 200: Short-range wireless communication line 300: Communication line 11, 21, 31, 41: CPU
12, 22, 32, 42: RAM
13, 23, 33, 43: Storage device 14, 34, 44: I / O interface 15, 24, 34, 45: Short-range communication interface 16, 25, 35, 46: Bus 18: Communication terminal program 181: Product Purchase unit 182: Purchase information acquisition unit 183: Purchase information notification unit 184: Content request unit 185: Content use unit 47: Carrier server program 471: Purchaser information generation unit 472: Point management unit 473: Content request unit 474: Content Distribution unit 48: subscriber information database 481: user ID
482: User information 49: Point correspondence table 50: Point database 501: Number of points 502: Number of provided points 110: Notification information 111: Terminal ID
112: Purchase information 113: Disclosure range 310: Purchaser information 311: Disclosure information

Claims (17)

(A) The communication terminal transmits information regarding purchase of a product to the carrier server as purchase information;
(B) The carrier server extracts, as disclosure information, at least one personal information permitted to be disclosed by the user from among a plurality of personal information specifying the user of the communication terminal;
(C) The carrier server transmits purchaser information in which the purchase information and the disclosure information are associated with each other to the company server;
(D) The carrier server gives a consideration to the user according to the content of the disclosure information;
A method for using personal information. In the personal information utilization method according to claim 1,
The communication terminal further comprising the step of designating a disclosure range to the carrier server;
In the step (B), the carrier server determines personal information to be included in the disclosure information based on the disclosure range. In the personal information utilization method according to claim 1 or 2,
A personal information utilization method further comprising a step of a sales terminal transmitting the purchase information to the communication terminal in synchronization with the purchase of the product. In the personal information utilization method according to any one of claims 1 to 3,
The purchase information is a method for using personal information including information specifying the product name. In the personal information utilization method according to any one of claims 1 to 4,
The communication terminal issuing a content request to the carrier server;
The carrier server in response to the content request, transmitting content data corresponding to the disclosed information transmitted to the enterprise server to the communication terminal;
The personal information utilization method further comprising: In the personal information utilization system according to any one of claims 1 to 5,
The personal information utilization method further comprising a step in which the company server analyzes the purchaser information and generates information that is useful for market research on the product. A communication terminal, a company server, and a carrier server;
The communication terminal transmits information regarding purchase of goods to the carrier server as purchase information,
The carrier server extracts, as disclosure information, a database in which a plurality of personal information identifying users of the communication terminal is recorded as user information, and at least one personal information permitted to be disclosed by the user from the user information And a purchaser information generation unit that generates purchaser information in which the purchase information and the disclosure information are associated with each other,
The carrier server is a personal information utilization system that transmits the purchaser information to the company server and gives the user a consideration according to the content of the disclosure information. In the personal information utilization system according to claim 7,
The communication terminal transmits a disclosure range to the carrier server,
The purchaser information generation unit is a personal information utilization system that determines personal information to be included in the disclosure information based on the disclosure range. In the personal information utilization system according to claim 7 or 8,
A personal information utilization system further comprising a sales terminal that transmits the purchase information to the communication terminal in synchronization with the purchase of the product. In the personal information utilization system according to any one of claims 7 to 9,
The purchase information is a personal information utilization system including information specifying the product name. In the personal information utilization system according to any one of claims 7 to 10,
The communication terminal issues a content request to the carrier server,
The personal information utilization system, wherein the carrier server further includes a content distribution unit that transmits content data corresponding to the disclosed information transmitted to the enterprise server to the communication terminal in response to the content request. The personal information utilization system according to any one of claims 7 to 11,
The user information is recorded in the database in association with a terminal identifier uniquely assigned to the communication terminal,
The communication terminal transmits the terminal identifier together with the purchase information to the carrier,
The purchase information generation unit is a personal information utilization system that specifies the user information from the database using a terminal identifier transmitted from the communication terminal. In the personal information utilization system according to claim 12,
A carrier network,
The user information is personal information that identifies a user of a communication terminal that can be connected to the carrier network,
The personal information utilization system, wherein the communication terminal transmits the purchase information to the carrier server via the carrier network. The personal information utilization system according to any one of claims 7 to 13,
The company server is a personal information utilization system that analyzes the purchaser information and generates information that is useful for market research on the product. Identifying a user of the communication terminal by a terminal identifier transmitted from the communication terminal;
Extracting at least one piece of personal information as disclosure information from a plurality of pieces of personal information about the user;
A step of associating the disclosure information with purchase information related to the purchase of a product transmitted from the communication terminal and transmitting it to a company server;
A personal information utilization program for causing a computer to execute a personal information utilization method comprising: In the personal information utilization program according to claim 15,
The personal information utilization program which makes a computer further perform the step which selects the said disclosure information based on the disclosure range transmitted from the said communication terminal. In the personal information utilization program according to claim 15 or 16,
In response to a content issuance request issued from the communication terminal, a personal information utilization program for transmitting content data corresponding to the disclosure information transmitted to the company server to the communication terminal.

Images