JP2007286971A - Campaign implementing apparatus, campaign implementing method and campaign implementing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To implement a campaign without burdening a customer. <P>SOLUTION: The campaign implementing apparatus is provided with a sales data file 21 for storing sales data 4 inputted from the outside in a time-sequential manner; a campaign implementation information generating means 33 for generating campaign implementation information 8 including a contest and a prescribed condition; a campaign application automatic preparing means 36 for retrieving sales data of each customer stored in the sales data file under the prescribed condition, and deciding applications of each the customer for the campaign to be written in a campaign application file; and a transmission means 39 for holding a drawing for each the application stored in the campaign implementation information 8 to win the contests A-C stored in the campaign implementation information 8 to transmit the win results to each customer. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a campaign execution apparatus, a campaign execution method, and a campaign execution program for executing a promotion campaign for sales of various products in an actual store or a virtual store on the Internet shopping.

  In general merchandise stores that sell a large amount of products in a certain product range, supermarkets and department stores that handle a wide range of products, various measures are taken so that customers who have come to the store continue to use their own stores. For example, a point card is distributed to customers in advance, and points according to the customer's purchase amount are accumulated and written on the point card presented by the customer, and accumulated on the point card as part of payment at the next purchase. The points that have been hit are being executed.

In addition to the above-mentioned method for enclosing customers using a point card, a certain campaign implementation period is set, and during this campaign implementation period, lotteries for various prizes are given to campaign applicants. Is proposed in Patent Document 1. That is, the eligibility for applying for the campaign is determined in advance by the store with reference to the purchase history. Applicants who have application qualifications register for campaign application using the Internet during the campaign period. A lottery was conducted for the applicants, and prizes were sent to the winners.
JP 2003-58761 A

  However, the following problem to be solved still exists in the campaign implementation method proposed in Patent Document 1 described above.

  That is, the eligibility for applying for the campaign is determined on the store side with reference to the past purchase history. Therefore, it is unattractive for general customers who do not have entry qualifications. Furthermore, even those who have the qualifications to apply are very troublesome because they need to apply for the campaign themselves.

  The present invention has been made in view of such circumstances, and a lottery opportunity is given to a general customer who does not place a burden on the customer and does not have a large purchase history in the past, thereby improving customer service. It is an object of the present invention to provide a campaign execution device, a campaign execution method, and a campaign execution program that can further enclose users.

  In order to solve the above-mentioned problems, a campaign execution device for carrying out a promotion campaign for various products in the store or virtual store of the present invention has a sales date, total amount, Sales data file that stores sales data including customer specific information in time series, campaign execution period, contest given by lottery for campaign applicants, and campaign execution information including predetermined conditions on sales data for campaign application The campaign execution information creating means for extracting the sales data for each customer within the campaign execution period stored in the sales data file, and searching for the extracted sales data for each customer under a predetermined condition. Apply for a campaign with a specific campaign Campaign application automatic creation means to write to the file, and lottery means to draw the contests stored in the campaign implementation information for each application stored in the campaign application file and write the winning results to the winning result memory And a winning result transmitting means for reading a lottery result relating to the customer from the winning result memory in response to a request from the terminal operated by the customer and transmitting the result to the terminal of the customer.

  In the campaign execution device configured as described above, a customer who makes a purchase in a store or a virtual store is not required to apply for any campaign, and is described in the purchase amount of one purchase, that is, each receipt. There is no need to determine whether the total amount meets the conditions for applying for a campaign. When the sales data of the customer during the campaign implementation period reaches a predetermined condition on the application date of the campaign, the application for the campaign is automatically executed. And if you are automatically entered in the contest lottery and the contest wins, you will be notified of the winning results.

  Therefore, it is possible to improve customer service and further enclose users without imposing a burden on the customer.

  In another invention, multiple types of contests to be given by lottery for application for campaigns are prepared, and the predetermined conditions on sales data are set differently for each type of contest. , Will attract more customer interest.

  Further, the predetermined condition on the sales data includes at least one of the condition of the number of visits of the customer during the campaign implementation period and the condition of the number of visits of the customer during the implementation period.

  In addition, the predetermined conditions in the sales data are the condition that a single application is made when the total purchase amount of the customer within the campaign implementation period is equal to or more than the specified amount, and the purchase amount of the customer within the implementation period is a fixed amount. Is included so that at least one of the conditions for applying once each time is reached.

  In addition, it is possible to give a disappointment award to campaign applicants who have not won any contests.

  Furthermore, a lottery for a plurality of types of contests is performed in a predetermined order, and a campaign applicant who wins the contest does not participate in the subsequent lotteries for the contest. That is, the contest can be given to more customers.

  By variably setting the predetermined condition on the sales data for each customer according to the degree of contribution to the sales from the past to the present of the customer, conventional important customers can be treated.

  In addition, in the campaign implementation method for carrying out a sales promotion campaign for various products in the store or virtual store of the present invention, the sales date, total amount, and customer identification information generated every time sales are performed for various products input from the outside are included. Sales data writing process to write sales data to sales data file in time series, campaign execution period, contest given by lottery for campaign applicant, and campaign execution information including predetermined conditions on sales data for campaign application The campaign execution information creation process to be created, and sales data for each customer within the campaign execution period stored in the sales data file are extracted, and the extracted sales data for each customer is searched under the predetermined condition, A campaign for a customer campaign Campaign application automatic creation process to write in the application file, and lottery process to draw the contests stored in the campaign implementation information for each application stored in the campaign application file and write the winning results to the winning result memory And a winning result transmission step of reading a lottery result relating to the customer from the winning result memory in response to a request from the terminal operated by the customer and transmitting the result to the customer's terminal.

  Also in the campaign implementation method configured in this way, it is possible to achieve substantially the same operational effects as the campaign execution apparatus of the previous invention.

  In addition, the campaign execution program of the present invention includes a sales date, a total amount, and customer identification information generated every time sales are executed for various products input from the outside on a computer that executes a promotion campaign for various products in a store or a virtual store. Sales data writing function that writes sales data including sales to a sales data file in time series, campaign implementation period, contest given by lottery for campaign applicants, and campaign implementation including predetermined conditions on sales data for campaign applications Campaign execution information creation function for creating information, extracting sales data for each customer within the campaign execution period stored in the sales data file, searching for the extracted sales data for each customer under the predetermined condition, Define application for each customer's campaign Campaign application automatic creation function to write in the campaign application file, for each application stored in the campaign application file, the lottery of the contest stored in the campaign implementation information is performed, and the winning results are written into the winning result memory In response to a request from a terminal operated by the customer, the winning result transmission function of reading a lottery result relating to the customer from the winning result memory and transmitting the result to the customer terminal is realized.

  Also in the campaign execution program configured as described above, it is possible to achieve substantially the same operational effects as the campaign execution apparatus of the previous invention.

  In the present invention, a lottery opportunity is given to a general customer who does not place a burden on the customer and does not have a large purchase history in the past, so that customer service can be improved and more customers can be enclosed. .

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

  FIG. 1 is a schematic configuration diagram of a retail business system in which a campaign execution method according to an embodiment of the present invention and a campaign execution apparatus to which a campaign execution program is applied are incorporated.

  Each point of sale in the store 1 is provided with a POS (point-of-sale information management) terminal 2, and each POS terminal 2 performs a sales registration process for each product purchased by the customer 3 who has visited the store 1 to sell The sales data 4 shown in FIG. 4 as a registration result is transmitted to the sales management device 5 including a host computer installed in the office of the store 1, for example. The sales management device 5 performs sales management such as aggregating sales data and purchasing products based on the sales data 4 input from each POS terminal 2, and each sales data 4 received from each POS terminal 2. Is sent as it is to the campaign execution device 6 composed of a computer.

  The campaign execution device 6 creates the campaign execution information 8 shown in FIGS. 7 (a) and 7 (b) based on the operation of the person in charge 7, and the winning results of the contests A, B, and C that are part of the campaign execution result Is displayed on the information terminal 9 installed in the store 1. In addition, the campaign execution device 6 is possessed by the customer terminal 13 and the customer 3, each of which is a PC (personal computer) installed in the customer 3's home via the network 12, such as the Web server 11 and the Internet, as necessary. The winning result is transmitted to the form terminal 14. The information terminal 9 installed in the store 1 is a terminal for the customer 3 to search for information related to products, sales guidance, campaign information, and the like.

  FIG. 2 is a functional block diagram showing a schematic configuration of the campaign execution device 6 composed of a computer. The campaign execution device 6 includes a communication unit 15 that receives sales data 4 from the sales management device 5, a communication unit 16 that exchanges information with the information terminal 9 installed in the store 1, and a campaign setting screen 17a shown in FIG. A display unit 18 for displaying various types of information including a keyboard, and an operation unit 19 such as a keyboard for operating and inputting various types of information by the person in charge 7 are provided.

  Further, in a storage device such as an HDD, a customer information table 20, a sales data file 21, a campaign setting screen memory 17, a promotion master file 22, a customer-specific sales period sales data file 23, a campaign application data file 24, a winning result file 25 is provided.

  In the customer information table 20, as shown in FIG. 3, the membership number, name, address, age, gender, e-mail, contribution 20a, number of applications 20b, etc. for each customer 3 who uses this store 1 are stored. ing. The contribution 20a is set in advance by the person in charge 7 when the past purchase amount of the customer 3 is large on average. In this embodiment, when the contribution level “large” is set, the number of applications (number) of the campaign is increased by 1.5 times. The number of applications 20b indicates the number of applications for the campaign contests A, B, and C.

  The customer who visits the store 1 for the first time performs membership registration at the time of payment at the first POS terminal 2, determines the membership number, receives the membership card, and presents the membership card from the next time to pay. I do.

  In the sales data file 21, as shown in FIG. 4, sales data 4 generated in each POS terminal 2 for each sales registration operation for each customer 3 is written in time series. Each sales data 4 includes a date, a receipt number, a member number, a POS terminal number, a cashier person number, a total amount, and a product code and an amount of each sale product. Accordingly, one (one line) of sales data 4 is one visit of the customer 3 identified by the membership number.

  In the campaign setting screen memory 17, a campaign setting screen 17a to be displayed on the display unit 18 is stored as shown in FIG. The campaign setting screen 17 a is a setting screen for the person in charge 7 to set the campaign execution information 8 using the operation unit 19. That is, the campaign execution information 8 is roughly divided into a campaign outline 26 and contest information 27.

  The campaign summary 26 includes a campaign number, a campaign name, a campaign implementation period, a campaign application date, a lottery date, a contest (price) exchange ticket issue period, and the like. The campaign application date is generally set 2-3 days after the campaign implementation period ends, the lottery date is set 2-3 days after the campaign application date, and the voucher issuance period is after the lottery ends. About 3 weeks after 4-5 days.

  In the contest information 27, in this embodiment, for example, detailed information on the three types of contests 28a, 28b, and 29c of A, B, and C, and detailed information on the unfortunate prize 29 are given to each “application” for this campaign by lottery. Each must be set.

  In the contest 28a, as shown in the figure, the exchange gift name (for example, 300 yen gift certificate) as a contest A, a screen message, the number of winners, predetermined conditions on the sales data 4 for this contest A, qualification classification, amount, It is necessary to set the number of days to visit and the application category.

  The number of visits in the qualification category indicates the number of days the customer 3 has visited the store, and even if the customer visits the store several times a day, it is the number of visits on the day. In addition, the number of visits can be set as a predetermined condition regardless of the number of days.

  If “Every (multiple units)” is specified as the application category in the contest 28a, the purchase amount, the number of visits, and the number of visits of the customer within the campaign implementation period will be constant (a fixed amount, a fixed number of days, a fixed number of times). It indicates that one (one) registration is written in the campaign application data file 24 every time it is reached.

  On the other hand, if you specify “more than (one unit only)” in the application category, the purchase amount, the number of visits, and the number of visits of the customer will be the prescribed values (the prescribed amount, the prescribed days, the prescribed number of times) throughout the campaign implementation period. ) In the above case, it indicates that the registration of only one application (one unit) is written in the campaign application data file 24.

  As shown in the contest information 27 of the campaign execution information 8 of FIG. 7A, the setting content of the contest 28a of this embodiment is a gift certificate with a contest (freebie) of 3000 yen, and the number of winning lotteries is 3000. The campaign application condition indicates that one application (one unit) is executed every time the purchase amount reaches 10,000.

  Similarly, the contest B setting screen is displayed by the click operation of the person in charge 7 and the detailed setting of the contest 28b is performed. As shown in the contest information 27 of the campaign execution information 8 of FIG. 7A, for example, the setting content of the contest 28b of this embodiment is a gift certificate with a contest (freebie) of 2000 yen, and the number of winning lotteries is It is 4000, and the condition for the campaign application indicates that one application is executed every time the number of visits reaches the third day.

  Similarly, the contest C setting screen is displayed by the click operation of the person in charge 7 and the detailed setting of the contest C28c is performed. For example, as shown in the contest information 27 of the campaign execution information 8 of FIG. 7A, the setting content of the contest 28c of this embodiment is a gift certificate with a contest (freebie) of 1000 yen, and the number of winning lotteries is 4500, and the campaign application condition indicates that one application is executed every time the number of visits reaches the second day.

  Similarly, the disappointment award 29 setting screen is displayed by the click operation of the person in charge 7, and detailed setting of the disappointment award 29 is performed. For example, as shown in the disappointment award 29 of the campaign execution information 8 in FIG. 7A, the setting content of the disappointment award 29 of this embodiment is designated as a prize (sign pen) as a prize, and the A, B, C contest Awarded to all campaign applicants who are not selected.

  In the promotion master file 22 of FIG. 2, each campaign execution information 8 of a plurality of campaigns that can be executed by the campaign execution device 6 is stored as shown in FIG. Each campaign is carried out for the same store 1 at different intervals or at different stores. No. As shown in FIG. 7A, the detailed information described above is set in one campaign execution information 8.

  No. The campaign execution information 8 of 2 is set as shown in FIG. In this case, it is designated as “above (limited to one unit)” in the application category of the contest 28a in FIG. The setting content of the contest 28a is a gift certificate of 2500 yen for a contest (freebie), the number of winning lotteries is 3000, and the conditions for applying for a campaign are 1 if the amount to be raised is 5000 yen or more throughout the campaign period. Indicates that one (one) application will be executed. The setting content of the contest 28b is a gift certificate of 2000 yen for the contest (freebie), the number of wins for the lottery is 4000, and the conditions for applying for the campaign are as follows: Indicates that one (one unit) application is executed.

  In addition, the content of the contest 28c is a gift certificate of 2000 yen for the contest (freebie), the winning number of lotteries is 4500, and the condition for applying for the campaign is that the number of visits is 5 or more throughout the campaign period. For example, one (one unit) application is executed. This No. No disappointment award is set in the campaign implementation information 8 of 2.

  As shown in FIG. 8, the sales data file 23 for each customer in FIG. 2 has a date from the sales data 4 stored in time series in the sales data file 21 shown in FIG. Each of the sales data 4 is composed of a plurality of data files 23a for each customer classified for each membership number.

  In the campaign application data file 24 of FIG. 2, as shown in FIG. 9, each application satisfying the conditions of the corresponding contest for each campaign A, B, and C contest from the top is shown for each campaign. Three tables 30a, 30b, and 30c are formed which are stored in a state in which consecutive serial numbers and member numbers for identifying the customers 3 of the application are attached.

  In the winning result file 25 of FIG. 2, as shown in FIG. 10, for each campaign, the membership number of each customer 3 who has been won in the relevant contest lottery is stored for each A, B, and C contest of the corresponding campaign. Three tables 31a, 31b, and 31c, and a table 32 that stores the member numbers of the customers 3 corresponding to the disappointment award.

  In addition, in the campaign execution apparatus of FIG. 2, a campaign execution information creation unit 33, a sales data reception unit 34, an implementation period data extraction unit 35, and a campaign application automatic creation unit 36 are provided as software formed on the application program. A lottery unit 37, a random number generation unit 38, a winning result transmission unit 39, a voucher issuance management unit 40, an exchange request reception unit 41, and a clock circuit 42 are provided.

Next, the operation of each unit 33 to 41 will be described in order.
When the person in charge 7 inputs a setting request for the campaign execution information 8 from the operation unit 19 such as a keyboard, the campaign execution information creation unit 33 stores the campaign setting screen 17a shown in FIG. Is read out and displayed on the display unit 18. Then, the person in charge 7 operates the operation unit 19 such as a keyboard, and the campaign execution information 8 including the campaign summary 26 and the contest information 27 described above on the campaign setting screen 17a is input on the display screen. The campaign execution information 8 is loaded into the promotion master file 22.

  The sales data receiving unit 34 writes the sales data 4 sequentially input from the sales management device 5 in the sales data file 21 shown in FIG. The implementation period data extraction unit 35 adds the sales data 4 within the campaign implementation period of the campaign implementation information 8 of the promotion master file 22 as a member among the sales data 4 sequentially written in the sales data file 21. The data is classified into numbers and written sequentially into the data files 23a of the customer-specific sales period sales data file 23 shown in FIG.

  When the clock circuit 42 times the application date of the campaign summary 26 of the campaign execution information 8 in the promotion master file 22, the campaign application automatic creation unit 36 measures the sales in the data file 23 a for each customer in the sales data file 23 for each customer. The number of applications for the current campaign of the customer 3 is calculated from the data 4 and written into the campaign application data file 24.

A specific processing operation of the campaign application automatic creation unit 36 will be described with reference to the flowchart of FIG. First, a membership number D _N for identifying the customer 3 is initialized (D _N = 1) (step P1). Then, the application process for the competition A using each sales data 4 data Ayr 23a of member number D _N of customer-specific implementation period sales data file 23 (step P2).

  In this step P2, the number of applications (how many) can be calculated for all sales data 4 in the data file 23a using the application conditions of the contest 28a in the corresponding campaign (for example, purchase price) (step) P2a). Next, if the contribution level 20a of “large” is set in the customer information table 20 (step P2b), the number of applications previously calculated is multiplied by 1.5 (step P2c), and the campaign application data file 24 In the contest A table 30a, the number of applications is written. Specifically, the application is written with a continuous application number and membership number for distinguishing it from applications already registered in the table 30a. At the same time, the application number 20b for contest A is set in the customer information table 20 (step P2d).

  When the application process for the contest A is completed in step P2, the application process for the contest B is executed in the same manner in step P3. Similarly, the application process for the contest C is performed in the same manner in step P4.

Or more, when the application process is completed for the campaign against one of the customer 3, in step P5, to update the membership number D _N for identifying the customer 3 _{(D N = D N +1)} . If the membership number D _N after the update does not exceed the number of customers D _E, which is stored in the customer-specific implementation period sales data file 23 (step P6), return to P2, the application process for the contest A of the next customer Start.

And when it is more than the number of customers D _E that membership number D _N after the update has been stored in the customer-specific implementation period sales data file 23, and ends the process of this campaign application automatic creation unit 36.

  When the clock circuit 42 times the lottery date of the campaign summary 26 of the campaign execution information 8 of the promotion master file 22, the lottery unit 37 stores each contest A, B, C table 30 a of the campaign in the campaign application data file 24. , 30b and 30c, the contests A, B and C are drawn for each application indicated by the serial numbers registered, and the winning results are written in the winning result file 25 shown in FIG.

  A specific processing operation of the lottery unit 37 will be described with reference to the flowchart of FIG. First, a contest A lottery is conducted in step Q1.

Within this step Q1, the number T _N of winners of this contest A is initialized (T _N = 1) (step Q1a). Next, the random number generation unit 38 generates one number as the random number in the winning number (for example, 3000) of the contest 28a of the contest information 27 of the campaign execution information 8 of the promotion master file 22 (step Q1b). If there is an application number that matches this random number (step Q1c), the membership number of this application number is written into the contest A table 31a of the winning result file 25. At the same time, all the application numbers assigned with the selected membership numbers are deleted from the application table 30a (step Q1d). This is to prevent the same member (customer 3) from winning the same contest A twice.

Then, to update the winner number of _{T N (T N = T N} +1) ( step Q1e), when the winner number of T _N after the update does not exceed the winning number (for example 3000) T _E of the contest A28a is (Step Q1f), the process returns to Step Q1b to generate a random number again.

  In step Q1c, if there is no application number that matches the random number, either the same random number has been output or the application number of the winning member number (customer 3) has already been deleted, so return to step Q1b, and again, Generate random numbers.

In step Q1f, when the winner number of T _N after the update is more than the winning number of the contest 28a (for example, 3000) T _E, to end the lottery of the contest A.

  In step Q1, when the lottery for the contest A is completed, the lottery process for the contest B is performed in the same manner in step Q2. Similarly, the lottery process for the contest C is performed in the same manner in step Q3. Finally, the member numbers (customer 3) that remain in the tables 30a, 30b, 30c of the campaign application data table 24 without being won and are not written in the tables 31a, 31b, 31c of the winning result file 25 are stored. As a disappointment award, the disappointment award table 25 of the winning result file 25 is written (step Q4).

  The winning result transmission unit 39 uses the information terminal 9 installed in the store 1 from the customer 3 to inquire about the application status and the winning result, the number of applications 20b in the customer information table 20, the winning result file 25 The winning result of the customer 3 is returned.

  Further, the winning result transmission unit 39 responds to the inquiry about the application status and the winning result using the customer terminal 13 and the mobile terminal 14 from the customer 3, the number of applications 20 b in the customer information table 20, the corresponding to the winning result file 25. The winning result of the customer 3 is returned via the Web server 11 and the Internet 12.

  When the voucher issuance management unit 40 receives the voucher issuance request of each contest A, B, C using the information terminal 9 or the customer terminal 13 installed in the store 1 from the customer 3 at the voucher request reception unit 41. The exchange ticket issuance instruction is transmitted to the information terminal 9 or the customer terminal 13. Therefore, the customer 3 brings the issued exchange ticket to the store 1 and exchanges it for a prize.

  The overall operation of the campaign execution device 6 configured as described above will be described with reference to the flowchart of FIG.

  When the person in charge 7 inputs a campaign execution information setting instruction (step S1), the campaign setting screen 17a is displayed (step S2). When the person in charge 7 inputs campaign execution information 8 (step S3). The campaign execution information 8 is written into the promotion master file 22 (step S4).

  When sales data 4 is input from the sales management device 5 (step S5), the sales data 4 is written to the sales data file 21 in time series (step S6). When the date of the sales data 4 is read (step S7) and the read date is the campaign implementation period (step S8), the sales data 4 is written in the data file 23a of the customer 3 in the customer-specific implementation period sales data file 23. (Step S9).

  When the clock circuit 42 times the campaign application date (step S10), the automatic application process for the campaign of each customer 3 shown in FIG. 11 is performed, and each application is registered in the campaign application data file 24 (step S11). Further, when the clock circuit 42 counts the lottery date (step S12), the lottery of each contest A to C of the campaign is performed for the application of each customer 3 shown in FIG. 25 is written (step S13).

  When an inquiry about a campaign from the customer 3 is received (step S14), after the campaign application and before the lottery (step S15), the number of applications 20b of the customer 3 is returned (step S16). When the lottery has been completed (step S15), the winning result of the customer 3 in the winning result file 25 is returned (step S17).

  Further, upon receiving a ticket issuing request for a voucher from the customer 3 who has confirmed the winning result (step S18), a voucher issuance instruction is transmitted to the information terminal 9 or the customer terminal 13 that has issued the ticket issuing request. (Step S19).

  In the campaign execution apparatus configured as described above, the customer 3 who makes a purchase at the store 1 does not apply for the contests A, B, and C of the campaign before or during the campaign implementation period. Further, it is not necessary to determine whether or not the purchase amount in one purchase, that is, the total amount of the sales data 4 described in each receipt satisfies the conditions for applying for the campaign.

  For example, on the campaign application date after the end of the campaign implementation period, if the total sales data of the customer during the implementation period reaches conditions such as the purchase price, the number of visits, the number of visits, etc. Applications for each contest A, B, C are automatically implemented. When the contests A, B, and C are automatically participated in the lottery day, and the contest is won, the winning result is set in the mobile terminal 14, the customer terminal 13, and the store 1. Can be searched.

  Accordingly, it is possible to improve customer service and further enclose customers without imposing a burden on the customer 3.

  In addition, this invention is not limited to embodiment mentioned above. For example, as shown in FIG. 12, the lottery unit 37 draws lots of contests A, B, and C in order of prize value (A → B → C), and the campaign applicants ( At this time, the customer 3) can delete all the application numbers remaining in all the files 30a, 30b, and 30c of the campaign application data file 24 and can not participate in the lottery for the subsequent contests. It is. That is, it is possible to prevent a plurality of prizes from hitting the same customer 3 in advance.

  Furthermore, the store 1 may be not only an actual store but also a virtual store formed on the Internet.

1 is a schematic configuration diagram of a retail business system in which a campaign execution method according to an embodiment of the present invention and a campaign execution apparatus to which a campaign execution program is applied are incorporated. The functional block diagram which shows schematic structure of the campaign implementation apparatus of the embodiment. The figure which shows the memory content of the customer information table formed in the campaign execution apparatus of the embodiment. The figure which shows the memory content of the sales data file formed in the campaign execution apparatus of the embodiment. The figure which shows the memory content of the campaign setting screen memory formed in the campaign execution apparatus of the embodiment. The figure which shows the memory content of the promotion master file formed in the campaign execution apparatus of the embodiment. The figure which shows the campaign implementation information memorize | stored in the same promotion master file. The figure which shows the memory content of the sales data file according to the implementation period classified by customer formed in the campaign execution apparatus of the embodiment. The figure which shows the memory content of the campaign application data file formed in the campaign execution apparatus of the embodiment. The figure which shows the memory content of the winning result file formed in the campaign execution apparatus of the embodiment. The flowchart which shows operation | movement of the campaign application automatic preparation part in the campaign execution apparatus of the embodiment. The flowchart which shows operation | movement of the lottery part in the campaign execution apparatus of the embodiment. The flowchart which shows the whole operation | movement of the campaign execution apparatus of the embodiment.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Store, 2 ... POS terminal, 3 ... Customer, 4 ... Sales data, 5 ... Sales management apparatus, 6 ... Campaign implementation apparatus, 7 ... Person in charge, 8 ... Campaign implementation information, 9 ... Information terminal, 17 ... Campaign setting Screen memory, 18 ... display unit, 19 ... operation unit, 20 ... customer information table, 21 ... sales data file, 22 ... promotion master file, 23 ... customer-specific implementation period sales data file, 24 ... campaign application data file, 25 ... Winning result file, 26 ... Campaign summary, 27 ... Contest information, 33 ... Campaign implementation information creation part, 34 ... Sales data reception part, 35 ... Implementation period data extraction part, 36 ... Campaign application automatic creation part, 37 ... Lottery part, 38 ... Random number generation unit, 39 ... Winning result transmission unit, 40 ... Exchange ticket issue management unit, 41 ... Exchange request reception unit, 4 ... clock circuit

Claims (9)

In a campaign execution device that carries out a promotion campaign for various products in a store or virtual store,
Sales data file that stores sales data including sales date, total amount, customer specific information generated in each sales execution for various products input from the outside in time series,
Campaign implementation information creating means for creating campaign implementation information including a campaign implementation period, a contest given by lottery for campaign applicants, and predetermined conditions on the sales data for campaign application;
The sales data for each customer within the campaign implementation period stored in the sales data file is extracted, and the extracted sales data for each customer is searched under the predetermined condition to determine the application for each customer's campaign. Automatic campaign application creation means to write in the campaign application file,
For each application stored in the campaign application file, a lottery means for performing a lottery of the contest stored in the campaign execution information and writing a winning result in a winning result memory;
A campaign execution device comprising: a winning result transmitting means for reading a lottery result relating to the customer from the winning result memory and transmitting the result to the customer terminal in response to a request from the terminal operated by the customer. There are multiple types of contests given by lottery for the campaign application,
2. The campaign execution apparatus according to claim 1, wherein the predetermined condition on the sales data is set differently for each type of contest.   The predetermined condition on the sales data includes at least one of a condition of the number of visits of the customer within the campaign implementation period and a condition of the number of visits of the customer within the implementation period, The campaign execution device according to claim 2.   The predetermined condition on the sales data is that a condition that an application is made once when the total purchase amount of the customer during the campaign implementation period is equal to or more than a predetermined amount and a purchase amount of the customer within the implementation period are the same. 3. The campaign execution apparatus according to claim 2, further comprising at least one of a condition for applying once each time a fixed amount is reached.   The campaign execution apparatus according to any one of claims 2 to 4, wherein a condolence prize is given to a campaign applicant who has not won any contest by the lottery means.   The lottery means performs lottery for the plurality of types of contests in a predetermined order, and a campaign applicant who wins the contest does not participate in the lottery for the subsequent contests. 2. The campaign execution device according to 2.   The predetermined condition on the sales data is variably set for each customer in accordance with the degree of contribution to the sales from the past to the present of the customer. Campaign execution device. In a campaign implementation method for carrying out a promotion campaign for various products in a store or a virtual store,
Sales data writing process that writes sales data including sales date, total amount, customer specific information generated in each sales execution for various products input from outside to sales data file in time series,
A campaign implementation information creation step for creating campaign implementation information including a campaign implementation period, a contest given by lottery for campaign applicants, and a predetermined condition on the sales data for the campaign application;
The sales data for each customer within the campaign implementation period stored in the sales data file is extracted, and the extracted sales data for each customer is searched under the predetermined condition to determine the application for each customer's campaign. Automatic campaign application creation process to write in the campaign application file,
For each application stored in the campaign application file, a lottery process of performing a lottery of the contest stored in the campaign implementation information and writing the winning result in a winning result memory;
A campaign execution method comprising: a winning result transmission step of reading a lottery result relating to the customer from the winning result memory and transmitting the lottery result to the customer terminal in response to a request from the terminal operated by the customer. On a computer that runs a campaign to promote various products in stores or virtual stores,
Sales data writing function that writes sales data including sales date, total amount, customer specific information to sales data file in time series for each sales execution for various externally input products,
Campaign implementation information creation function for creating campaign implementation information including a campaign implementation period, a contest given by lottery for campaign applicants, and predetermined conditions on the sales data for campaign application,
The sales data for each customer within the campaign implementation period stored in the sales data file is extracted, and the extracted sales data for each customer is searched under the predetermined condition to determine the application for each customer's campaign. Automatic campaign application creation function to write in the campaign application file,
For each application stored in the campaign application file, a lottery function for performing a lottery of the contest stored in the campaign implementation information and writing the winning result into a winning result memory;
A campaign execution program for realizing a winning result transmission function for reading a lottery result relating to the customer from the winning result memory and transmitting the lottery result to the customer terminal in response to a request from the terminal operated by the customer.

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