JP2020030655A - Campaign management system, campaign management method, and program for campaign management server - Google Patents

Abstract

To provide a campaign management system capable of giving, to many campaign applicants, incentives for visiting stores.SOLUTION: A campaign management system 1 for managing a campaign using a campaign code, includes a campaign code management unit 23, a reception unit 21, a winning determination unit 22, a transmitting unit 25 configured to transmit information that causes an information storage unit of a portable terminal 5 to store first result information, and a communication unit 41 configured to communicate with the portable terminal 5 of a client. The communication unit 41 acquires at least portable terminal information of the client's portable terminal 5, and when predetermined first result information is included, transmits re-application information to the client's portable terminal 5. The communication unit 21 transmits, to the client's portable terminal 5, second result information based on a re-determination made by the winning determination unit 22.SELECTED DRAWING: Figure 1

Description

  The present invention relates to a campaign that is conducted by distributing a campaign code that can be exchanged for a distribution product such as a product or a product sample, a purchase privilege such as a discount of a purchase price or a premium, or a privilege information such as an image or a video. The present invention relates to a campaign management system suitable for use in management.

  2. Description of the Related Art In recent years, campaigns for distributing a campaign code that can be exchanged for a specific product have been carried out for the purpose of advertising and promoting products and services, or for improving product sampling and customer attraction.

  In addition, an on-air-to-line-to-offline campaign has been conducted to give viewers of media such as television broadcasts incentives to visit stores and to increase customer attraction through campaigns utilizing television broadcasting and the Internet. ing. That is, an attempt has been made to distribute a campaign code that can be exchanged for a product or the like to a media viewer through a network or the like, and to guide the media viewer to a store. In such a campaign, the announcement of the campaign is made through various media such as television programs and commercials, or publications such as magazines and newspapers. At that time, the QR including information such as the URL of the application site of the campaign is used. The code (registered trademark) is displayed together with the notification. Media viewers or readers (hereinafter, also referred to as “viewers, etc.”) who saw the announcement of this campaign shoot the displayed QR code with their own mobile terminals and access the participation application site. Apply for participation in the campaign by inputting further necessary information.

  A campaign management system that manages such a campaign is also known (for example, see Patent Document 1). In this campaign management system, different types of campaign codes are issued according to the media to be notified, so the type of media viewed by the applicant who applied for the campaign and the application that actually visited the store It can analyze the type of media that the viewer has watched.

  In these campaigns, a winner of the campaign code issued by a method such as a lottery is selected from the applicants who have applied for participation in the campaign by the campaign organizer or the like. In the campaign management system described in Patent Document 1, when selecting the winner, a game screen is displayed on the display screen of the mobile terminal of the applicant, and the winner is selected based on the result of the game. Done. By selecting the winners in this way, the promotion of the campaign is increased, and a campaign that can attract more viewers and the like can be performed.

JP 2018-092427 A

  In such a campaign management system, it can be expected that the applicant of the campaign will be given a real feeling and satisfaction of participating in the event. For this reason, it is expected that interest in the campaign will increase, many applications for participation will be made, and more viewers and the like can be guided to the store. On the other hand, there is a problem that what can be actually guided to the store by this campaign management system is limited to the winner who has issued the campaign code. That is, there is a problem that an incentive to visit a store cannot be given to an applicant (losing candidate) who has not been selected as a winner after losing the game.

  The present invention has been made in order to solve the above-described problem, and provides a campaign management system capable of giving an incentive to visit a store to more campaign applicants. Aim.

In order to achieve the above object, the present invention provides the following means.
A campaign management system according to the present invention is a campaign management system that manages a campaign using a campaign code that can be used to obtain a benefit at a store, comprising: a campaign code management unit that manages the campaign code; A reception unit for receiving an application for participation made using a mobile terminal of the applicant, a winning determination unit for determining whether or not to issue the campaign code to the mobile terminal of the applicant for which the application for participation has been received, A transmission unit for transmitting information for storing first result information based on a result of the determination by the winning determination unit in an information storage unit of a portable terminal of the person, and a communication unit installed in the store and communicating with a mobile terminal of a customer of the store A communication unit that performs information stored in an information storage unit of the portable terminal of the customer. When at least mobile terminal information is obtained and the predetermined first result information is included in the mobile terminal information, re-application information relating to re-application for the campaign is transmitted to the mobile terminal of the customer, and the winning The determining unit determines again whether to issue the campaign code to the mobile terminal of the customer who transmitted the re-application information, and the communication unit determines a second result based on the result of the re-determining. The information is transmitted to the portable terminal of the customer.

  In the above invention, the winning determination unit includes a first winning determination unit that determines whether to issue the campaign code to the mobile terminal of the applicant, and a mobile terminal of the customer that has transmitted the re-application information. And a second winning determination unit for determining again whether or not to issue the campaign code.

  In the above invention, it is preferable that the first result information includes at least information indicating that the mobile terminal of the applicant has been used for applying for participation in the campaign.

  In the above invention, it is preferable that the first result information includes at least lost information indicating that the campaign code is not issued.

  In the above invention, the first result information includes at least one of unsuccessful information indicating that the campaign code is not issued or winning information indicating that the campaign code is issued. Is preferred.

  In the above invention, the apparatus further includes a storage unit that stores at least the result information, wherein the communication unit further acquires identification information of the mobile terminal of the customer, and the campaign code management unit stores the identification information. Preferably, the information is stored in the storage unit in association with the first result information included in the portable terminal information.

  In the above invention, it is preferable that the communication unit transmits the re-application information to the customer's mobile terminal when the acquired identification information is not stored in the storage unit.

  In the above invention, the campaign code management section issues a campaign code based on the first result information or the second result information, and the campaign code management section stores the issued campaign code. Preferably, the information is stored in the storage unit in association with the identification information.

  According to the campaign management system of the present invention, when predetermined result information relating to the selection of a winner has already been stored in the mobile terminal of the customer of the store, the mobile terminal of the customer of the store re-enters the campaign. Information about the application is displayed, and it is possible to apply for the campaign again. Therefore, there is an effect that a campaign management system capable of providing an incentive to visit a store to an applicant who has already applied for a campaign and received a predetermined result can be provided.

It is a block diagram showing one embodiment of a campaign management system by the present invention. It is a figure showing an example of processing at the time of winning of the primary lottery of one embodiment of the campaign management system according to the present invention. It is a figure showing an example of processing at the time of issue of a campaign code, and at the time of exchange of goods of one embodiment of a campaign management system by the present invention. It is a figure showing an example of processing at the time of a primary lottery failure in one embodiment of the campaign management system according to the present invention. It is a figure showing an example of processing of secondary lottery of one embodiment of a campaign management system by the present invention. FIG. 6A is a diagram showing an example of a campaign code management table in one embodiment of the campaign management system according to the present invention. FIG. 6B is a diagram showing another example of the campaign code management table in one embodiment of the campaign management system according to the present invention. It is a flowchart which shows operation | movement at the time of the primary lottery of the campaign management server 2. It is a flowchart which shows the operation | movement at the time of the secondary lottery of the campaign management server 2. It is a figure which shows operation | movement at the time of issuance of a campaign code of the campaign management server 2, and at the time of goods exchange. It is a block diagram showing a modification of the campaign management system according to the present invention.

  Hereinafter, a campaign management system according to an embodiment of the present invention will be described with reference to FIGS. In the present embodiment, an example in which the campaign management system 1 according to the present invention is used for a product sampling campaign that is performed by a product maker to collect information on the sales trend of its own product, the customer demographic of the product, and the like. A description will be given with reference to FIG. In the following description, a product sample distributed in the campaign is also referred to as “product”.

  In the present embodiment, the present invention is applied to an example in which the announcement of a campaign is performed during a television broadcast program, and information (URL) of an Internet application site for accepting an application for a campaign is displayed on the broadcast screen. Give an explanation. Specifically, on a broadcast screen of a program in which a campaign is announced, information (URL) of an Internet participation application site is a QR code (registered trademark) which is a two-dimensional code that can be read by a mobile terminal such as a smartphone or a mobile phone. ), The viewer takes a QR code displayed using his / her own mobile terminal, accesses the participation application site, and applies the following to an example of applying for participation in a campaign, and the following description will be made.

  The campaign management system 1 according to the present embodiment mainly includes a campaign management server 2, a store management server 3, and a communication unit 41.

  The campaign management server 2 is a server device mainly for receiving an application for participation in a campaign, issuing a campaign code used when exchanging products, and managing the campaign code. The campaign management server 2 is connected to the Internet line 6 and can communicate with the portable terminal 5 of the applicant.

  The mobile terminal 5 is a known mobile information terminal such as a smartphone, a mobile phone, or a tablet. The mobile terminal 5 performs a function of performing wireless communication with a wireless communication device (hereinafter, also referred to as “wireless LAN communication”) in accordance with a known wireless communication standard or the like mainly used in a wireless LAN, a mobile phone line, a wireless LAN It has a function to connect to the Internet via communication. In addition, it also has a camera function for taking pictures and moving images, an input device for a user to perform an input operation, and a display unit for performing a predetermined display. These parts are not shown in FIG. In addition, the camera has a function of photographing a QR code including access information of a predetermined Internet site using a camera function, and accessing the site.

  The portable terminal 5 includes a storage unit (not shown) for storing predetermined information. The storage unit stores a unique identification number for identifying the mobile terminal 5, a site visit history (cookie) transmitted from a server that manages an Internet site visited by the mobile terminal 5, and the like.

  In the present embodiment, the following description will be made by applying the campaign management server 2 and the store management server 3 to an example in which the dedicated program is installed on a server device or a PC device. That is, the present invention is applied to an example in which the functions of the units of the campaign management server 2 and the store management server 3 are realized by the cooperation of the hardware of the server device and the PC device and the programs installed therein. Give an explanation. Other parts of the campaign management system 1 may be realized by cooperation of hardware and installed programs. The configuration of the campaign management system 1 is not limited to this. For example, each unit of the campaign management system 1 may be configured by hardware having a dedicated function. Alternatively, the functions of each unit of the campaign management server 2 and the store management server 3 may be realized by a plurality of server devices or the like. Alternatively, the campaign management server 2 and the store management server 3 may be configured by one server device or the like.

  The campaign management server 2 includes a receiving unit 21, a first winning determining unit 22, a campaign code managing unit 23, a storing unit 24, a transmitting unit 25, a store-side receiving unit 26, a second winning determining unit 27, and a store-side transmitting unit. 28.

  The reception unit 21 displays a screen of a campaign application site on the display unit of the mobile terminal 5 of a viewer or the like (hereinafter, also referred to as “applicant”) who makes an application for participation in the campaign, and the application by the applicant. It is the part that accepts. Specifically, the applicant receives information (hereinafter also referred to as “participation application information”) regarding the application for participation in the campaign, which is input according to the screen of the application site displayed on the display unit of the mobile terminal 5 of the applicant. This is a part mainly having a function of receiving a participation application. In addition, in the participation application information, information relating to the participation application such as information that can identify the applicant (hereinafter also referred to as “applicant identification information”) and information about the time when the reception unit 21 accepted the participation application. May be included.

  In this embodiment, when the applicant inputs his / her mail address as the applicant identification information at the participation application site, the following description will be given by applying to an example in which the accepting unit 21 accepts the participation application. The applicant identification information may be information that can identify other applicants, such as the applicant's mobile number and name. Further, the reception unit 21 may perform a process of receiving a participation application when receiving other information related to the participation application, such as information for confirming that the applicant has accessed the participation application site.

  The first winning determination unit 22 selects the applicant (hereinafter, also referred to as “winner”) to which the campaign code is issued according to the conditions predetermined by the administrator who manages the campaign (hereinafter, “winner”). This is also referred to as “primary lottery.” That is, the first winning determination unit 22 determines whether or not to issue a campaign code to an applicant who has applied for participation from the participation application site. The first winning determination unit 22 also has a function of outputting lottery screen information for displaying, on the portable terminal 5, a display (hereinafter, also referred to as a "lottery screen") necessary for selecting a winner. are doing.

  In the present embodiment, a process in which the first winning determination unit 22 selects a winner based on information transmitted by the applicant operating the mobile terminal 5 according to the lottery screen displayed on the display unit of the mobile terminal 5. The following description will be made by applying to the example in which is performed. The first winning determination unit 22 may perform a process of selecting a winner based on participation application information and other information related to the participation application, in addition to the information transmitted from the mobile terminal 5 of the applicant. Alternatively, the first winning determination unit 22 selects a winner based on the scheduled number of campaign codes issued by the administrator or the cumulative number of already issued campaign codes, or selects the winner using random numbers. For example, a process of selecting a winner may be performed by other known lottery methods such as selection. The first winning determination unit 22 performs a process of selecting a winner without requesting input of information by the applicant on the lottery screen, or a process of selecting a winner without depending on the input information. May be performed.

  This embodiment is applied to an example in which the first winning determination unit 22 outputs a signal for displaying the screen of the game A on the display unit of the applicant's mobile terminal 5 as a lottery screen, and performs a process of selecting a winner. The following description will be made. That is, the first winning determination unit 22 displays the screen of the game A on the display unit of the mobile terminal 5 of the applicant, and determines the winner according to the signal transmitted by the applicant operating the mobile terminal according to the screen of the game A. The following description is given by applying to an example of performing a selection process. In other words, the first winning determination unit 22 determines the win or loss of the game A based on the operation of the mobile terminal 5 by the applicant, and determines whether to issue the campaign code based on the result of the game A. The following description is applied to an example in which processing is performed.

  The campaign code management unit 23 is a part that mainly performs management of information related to issuance of campaign codes, and the like. Specifically, the campaign code management unit 23 outputs information on the result of the determination based on the determination by the first winning determination unit 22 (hereinafter also referred to as “first result information”). have. In the present embodiment, the campaign code management unit 23 outputs the winning information indicating that the campaign code is issued as the first result information to the applicant selected as the winner, and the first winning determining unit. For the applicant who has decided not to issue the campaign code 22 (hereinafter also referred to as “unsuccessful”), the first result information is output as unsuccessful information indicating that the campaign code is not issued. The following description will be given by applying this. Furthermore, in this embodiment, the campaign code management unit 23 applies the unique winning information identifiable to the winner, and applies the unique unique winning information identifiable to the lost winner. Will be described.

  The campaign code management unit 23 outputs information relating to the result of the re-determination (hereinafter also referred to as “second result information”) based on the re-determination by the second winning determination unit 27 described later in detail. It also has the function of performing

  Further, the campaign code management unit 23 stores the information (hereinafter, also referred to as “mobile terminal information”) stored in the storage unit of the mobile terminal 5 of the customer of the store 4 (hereinafter, also simply referred to as “customer”). ), The customer has a function of determining whether or not the customer is eligible for re-application for the campaign (hereinafter also referred to as “secondary lottery”). More specifically, when the mobile terminal information of the mobile terminal 5 of the customer includes the predetermined first result information, the campaign code management unit 23 determines that the mobile terminal 5 of the customer has It is determined that the mobile terminal is a mobile terminal of the applicant who is a target of the above. That is, the campaign code management unit 23 determines that the mobile terminal 5 is a mobile terminal that has acquired a predetermined lottery result that satisfies the participation conditions for the secondary lottery in the primary lottery of the campaign.

  Then, the campaign code management unit 23 transmits to the second winning determination unit 27, which will be described in detail later, information on re-application of the campaign to the mobile terminal 5 determined to be a target of the secondary lottery (hereinafter “re-application”). Information) is also provided.

  On the other hand, if the predetermined first result information is not stored in the mobile terminal information of the mobile terminal 5 of the customer, the campaign code management unit 23 determines that the mobile terminal 5 is not a target of the secondary lottery. . At this time, the campaign code management unit 23 does not instruct the second winning determination unit 27 to output a signal for displaying the re-application information. Note that the campaign code management unit 23 has a function of instructing to output a signal for displaying a notice of the campaign or information on the application site for participating in the campaign to the mobile terminal 5 determined not to be subjected to the secondary lottery. You may.

  In the present embodiment, the following description will be made by applying the case where the above-described predetermined first result information is unselected information. That is, in a case where the lost information is included in the mobile terminal information of the mobile terminal 5 of the customer, the campaign code management unit 23 determines that the mobile terminal 5 is a mobile terminal to be subjected to the secondary lottery. The following description will be given by applying this.

  Further, the campaign code management unit 23 has a function of issuing a unique campaign code when receiving a signal for requesting issuance of a campaign code transmitted from the portable terminal 5 of the winner. Further, the campaign code management unit 23 receives an inquiry from the cash register 43 of the store 4 or the like, and determines whether the campaign code used for redemption of the product is appropriate, or is used for the redemption of the product. It also has a function of storing the campaign code in the storage unit 24, which will be described in detail later, as the exchanged campaign code.

  The storage unit 24 is a known storage device that mainly stores the first result information and the second result information output by the campaign code management unit 23, and the campaign code issued by the campaign code management unit 23. In the present embodiment, the first result information and the second result information, and the issued campaign code are linked to the applicant identification information and the identification information of the mobile terminal 5 and are stored in the storage unit 24 as a campaign code management table. The following description is given by applying to the example stored in. The campaign code management table also includes information indicating whether the issued campaign code has been exchanged for a product.

  The transmission unit 25 is a unit that transmits information output by the first winning determination unit 22 and the campaign code management unit 23 as a signal that can be processed by the mobile terminal 5 of the applicant. Specifically, the transmission unit 25 has a function of transmitting a signal for storing the first result information output by the campaign code management unit 23 in the storage unit of the mobile terminal 5 of the applicant. The transmission unit 25 also has a function of transmitting a signal for displaying a lottery screen on the display screen of the mobile terminal 5 of the applicant based on the lottery screen information output by the first winning determination unit 22. The transmitting unit 25 also has a function of creating a signal for displaying a lottery screen on the display unit of the mobile terminal 5 according to a predetermined layout setting or the like, and transmitting the signal to the mobile terminal 5 of the applicant.

  Further, the transmission unit 25 outputs a signal for displaying a screen indicating that the primary lottery is being performed on the portable terminal 5 of the applicant while the first winning determination unit 22 performs the process of selecting a winner. May also be provided.

  The store-side receiving unit 26 is a part that mainly receives information on the portable terminal 5 of the customer of the store 4 that is transmitted from the communication management unit 32 described later in detail.

  The second winning determination unit 27 is a part that determines again whether or not to issue a campaign code to the mobile terminal 5 of the customer of the store 4 determined by the campaign code management unit 23 to be a target of the secondary lottery. is there. Specifically, the second winning determination unit 27 transmits the re-application information to the customer's mobile terminal 5 that has stored the predetermined first result information in accordance with the result of the determination by the campaign code management unit 23. Then, the second winning determination unit 27 determines again whether to issue the campaign code to the customer (secondary lottery).

  More specifically, the second winning determination unit 27 displays, as re-application information, a screen displayed on the display unit of the mobile terminal 5 when a lottery is performed again (hereinafter also referred to as a “re-lottery screen”). .) Is transmitted to the mobile terminal 5 of the customer determined by the campaign code management unit 23 to be a target of the secondary lottery. Then, it is determined whether or not to issue a campaign code to the portable terminal 5 of the customer, that is, whether or not to select the customer as a winner.

  In the present embodiment, the second winning determination unit 27 determines whether or not to issue a campaign code based on information transmitted by the customer of the store 4 operating the mobile terminal 5 according to the displayed re-lottery screen. The following description is given by applying to an example in which a determination is made again. Note that the second winning determination unit 27 calculates the first result information included in the mobile terminal information, other information of the customer acquired by the communication unit 41, or the scheduled number of campaign codes determined by the administrator. Alternatively, the winner may be selected based on the cumulative number of already issued campaign codes. In addition, the second winning determination unit 27 may perform a process of determining a winner by another known lottery method such as determining a winner using a random number. Further, the second winning determination unit 27 performs the process of determining the winner again without requesting the input of information from the customer on the re-lottery screen, or re-determines the winner without depending on the input information. A process for determining may be performed.

  After determining the winner, the second winning determination unit 27 outputs the result of the determination again to the campaign code management unit 23. The campaign code management unit 23 outputs second result information based on the result of the second determination by the second winning determination unit 27.

  In the present embodiment, the following description will be made by applying the screen of the game B as the re-lottery screen to the example in which the predetermined first result information is displayed on the display unit of the portable terminal 5 of the customer. That is, the second winning determination unit 27 is applied to an example of performing a process of selecting a winner again according to a signal transmitted from the customer operating the mobile terminal 5 according to the screen of the game B, and the following description will be given. In other words, the second winning determination unit 27 determines whether to win or lose the game B by operating the mobile terminal 5 by the customer, and determines whether to issue a campaign code based on the result of the game B. Do.

  The store-side transmission unit 28 transmits the second result information output by the campaign code management unit 23 and the re-application information output by the second winning determination unit 27 to the communication unit via the store management server 3 described later in detail. 41. Specifically, when the store-side transmitting unit 28 receives the second result information from the campaign code managing unit 23, the store-side transmitting unit 28 sends a signal for displaying the content of the result on the mobile terminal 5 of a predetermined customer via the store managing server 3. The information is transmitted to the communication unit 41. Further, when receiving the re-application information from the second winning determination unit 27, the store-side transmission unit 28 transmits a signal for displaying a re-lottery screen on the display unit of the mobile terminal 5 of a predetermined customer to the communication unit 41. The store-side transmission unit 28 creates information on specific display contents, such as the layout of the re-lottery screen, displayed on the display unit of the mobile terminal 5 according to a predetermined setting, and transmits the information to the predetermined mobile terminal 5. Send. It should be noted that the information on the specific display contents may be created by the campaign code management unit 23 or the second winning determination unit 27.

  The store management server 3 mainly manages information in the store 4 where goods are exchanged. Although FIG. 1 illustrates an example in which one store 4 is described for explanation, the store management server 3 can manage information from a plurality of stores.

  The store management server 3 mainly includes a store information management unit 31 and a communication management unit 32. The store information management unit 31 mainly communicates with the campaign code management unit 23, transmits a signal for inquiring whether the campaign code used for exchanging products in the store 4 is appropriate, or determines whether the campaign code is This is a part for transmitting a signal notifying that the exchange has been made. The store information management unit 31 also has a function of transmitting the information transmitted from the campaign code management unit 23 to a store server 42 and a cash register 43 described in detail below.

  The communication management unit 32 is a part that manages a communication unit 41 installed in the store 4 described later in detail. The communication management unit 32 is communicably connected to the store-side reception unit 26, the store-side transmission unit 28, and the communication unit 41. Note that the communication management unit 32 is connected to the plurality of communication units 41 and can manage each of them. In addition, the communication management unit 32 may have a function of providing an Internet connection service to the customer of the store 4 and transmitting information on products and services handled by the store 4 to the portable terminal 5 of the customer. When transmitting the information to the campaign code management unit 23, the store information management unit 31 and the communication management unit 32 may add and transmit information about the store 4 such as the identification information of the store 4.

  The communication unit 41 is a wireless communication device that is installed in the store 4 and communicates with the portable terminal 5 of the customer of the store 4 by wireless LAN communication. The communication unit 41 has a function of transmitting a signal for displaying the content of the second result information transmitted from the store-side transmission unit 28 and a signal for displaying the re-lottery screen to the mobile terminal 5 of a predetermined customer. I have. The communication unit 41 also has a function of communicating with the mobile terminal 5 and acquiring a unique identification number of the mobile terminal 5 and information stored in the storage unit of the mobile terminal 5.

  In the present embodiment, the communication unit 41 communicates with the mobile terminal 5 of the customer, acquires the mac address of the mobile terminal 5 as the identification information of the mobile terminal 5, and when the mobile terminal 5 visits a specific site. The following description will be given by applying to an example in which mobile terminal information including information (cookie) related to the visit history of the stored visit site is stored.

  The cash register 43 is installed in the store 4 and is used when performing payment of goods, etc., and is attached to the goods using a barcode reader or the like, in addition to a payment function of performing payment processing of the purchased goods of the customer. It has a product information acquisition function of reading product information such as a bar code. Further, other known information acquisition means such as a card reader for reading magnetic information and the like and an information reading device for a non-contact type IC card are provided. In FIG. 1, information acquisition means such as a barcode reader is not shown.

  The cash register 43 also has a function of reading a campaign code displayed on the mobile terminal 5 by a barcode reader or a known information acquisition unit, and inquiring the store server 42 whether the campaign code is appropriate. are doing.

  The store server 42 is a part that collects and manages information from the cash register 43 and other information terminal devices of the store. The store server 42 has a function of transmitting a predetermined signal transmitted from the cash register 43 to the store information management unit 31 and transmitting information from the store information management unit 31 to the corresponding cash register 43. I have.

In the present embodiment, the following description will be given by applying to an example in which the store 4 and the store management server 3 and the store management server 3 and the campaign management server 2 are connected by dedicated lines. They may be connected by a public line such as the Internet line or other publicly known lines.
<Explanation of operation>

  Next, the operation of the campaign management system 1 will be described mainly with reference to FIGS. First, a process when an applicant is selected as a winner in the primary lottery will be described mainly with reference to FIG.

1. Processing when the applicant is selected as the winner in the primary lottery The applicant who has watched the announcement of the campaign on the television broadcast shoots the QR code displayed on the broadcast screen with his mobile terminal 5, Access the participation application site. The applicant inputs predetermined information in accordance with the displayed application screen and makes an application for participation. In the present embodiment, the following description will be made by applying to an example in which the applicant's e-mail address is required to be input as the applicant identification information on the participation application site. And input the e-mail address "aaa@bb.com" (S10). When the applicant makes a predetermined input, the accepting unit 21 accepts a campaign participation application.

  When receiving the participation application from the applicant, the reception unit 21 transmits participation application information, which is information on the application for participation in the campaign, to the first winning determination unit 22 (S11). The first winning determination unit 22 that has received the participation application information transmits information for displaying the lottery screen on the mobile terminal 5 to the transmission unit 25 (S12). The transmission unit transmits a signal for displaying the screen of the game A on the display unit of the mobile terminal 5 to the mobile terminal 5 of the applicant who has applied for participation based on the information from the first winning determination unit 22 ( S13). When the mobile terminal 5 receives the signal from the transmission unit 25, the screen of the game A is displayed on the display unit. In the present embodiment, a description will be given by applying to an example in which the transmission unit 25 transmits a signal for displaying a slot game screen as the game A which is a lottery screen. An image and a stop button to stop the rotation of the slot machine are displayed.

  When the applicant operates the mobile terminal 5 and performs an operation of pressing the stop button displayed on the display unit, information relating to the operation (hereinafter also referred to as “input information”) is transmitted to the reception unit 21. Is performed (S14). The receiving unit 21 transmits the received input information to the first winning determination unit 22 (S15). The first winning determination unit 22 determines whether to issue a campaign code to the applicant based on the received input information, and transmits a result of the determination to the campaign code management unit 23 (S16). . In the present embodiment, the following description will be given by applying to an example in which the first winning determination unit 22 determines to issue a campaign code to an applicant (select as a winner).

  The campaign code management unit 23 outputs first result information indicating the content of the result based on the received result of the determination by the first winning determination unit 22. In the present embodiment, the campaign code management unit 23 will be described below by applying to an example in which the winning information “T456789” is output as the first result information. The winning information is unique information that is different for each determination by the first winning determining unit 22.

  The campaign code management unit 23 transmits the first result information to the transmission unit 25 (S17). Further, the campaign code management unit 23 performs a process of storing the output first result information in the campaign code management table of the storage unit 24 in association with the applicant identification information included in the participation application information (S18). That is, the campaign code management unit 23 performs a process of linking the mail address “aaa@bb.com” of the applicant with the winning information “T456789” and storing it in the campaign code management table. Note that the campaign code management unit 23 may perform a process of storing only the first result information in the campaign code management table.

  The transmission unit 25 transmits a signal for storing the first result information output by the campaign code management unit 23 in the storage unit of the mobile terminal 5 of the applicant (S19). At this time, the transmitting unit 25 also transmits a signal for displaying the content of the first result information, that is, the result of the primary lottery on the display unit of the portable terminal 5 of the applicant. When the mobile terminal 5 receives the signal from the transmission unit 25, the mobile terminal 5 stores the winning information in its storage unit. In addition, the portable terminal 5 displays a screen for notifying that the first lottery has been won on the display unit. In the present embodiment, the portable terminal 5 displays a winning symbol of the slot machine, which is a winning screen of the game A, on its display unit, and also displays a screen for notifying that the game has been won.

2. Processing for Acquiring Campaign Code and Commodity Exchange Subsequently, with reference to FIG. 3, a description will be given of processing when the applicant who has received the winning information acquires the campaign code and exchanges merchandise.

  The applicant who has received the winning information operates the mobile terminal 5 to perform a procedure for acquiring a campaign code necessary for acquiring a product. More specifically, when the applicant operates the mobile terminal 5 in accordance with the instruction displayed when the winning information is received, for example, the mobile terminal 5 transmits a signal requesting a campaign code together with the winning information (S20). ). The mobile terminal 5 may transmit the applicant identification information instead of the winning information or together with the winning information.

  The receiving unit 21 that has received the signal requesting the campaign code from the mobile terminal 5 transmits the signal to the campaign code management unit 23 (S21). The campaign code management unit 23 issues a campaign code based on a signal from the mobile terminal 5 requesting a campaign code. Also, the campaign code management unit 23 stores the issued campaign code in the campaign code management table of the storage unit 24 in association with the winning information (S22). The campaign code management unit 23 may store the issued campaign code in association with the applicant identification information and other information transmitted together with the signal requesting the campaign code.

  In the present embodiment, when the campaign code management unit 23 receives the request for the issuance of the campaign code from the mobile terminal 5 and applies the description to an example in which the campaign code management unit 23 issues the campaign code “C1234567”, The campaign code “C123456” is stored in the campaign code management table in association with the winning information “T456789” as the first result information and the applicant identification information “aaa@bb.com” (see FIG. 6A). ). Further, the campaign code management unit 23 transmits the issued campaign code “C1234567” to the transmission unit 25 (S23). The transmitting unit 25 transmits the issued campaign code to the mobile terminal 5 that has transmitted the signal requesting the campaign code (S24).

  The process of acquiring the campaign code may be performed via a dedicated terminal of the store 4 (not shown). For example, the applicant who has received the winning information visits the store 4 and inputs the winning information to the dedicated terminal of the store 4, or the winning device displayed on the display unit of the mobile terminal 5 using the reading device provided in the dedicated terminal. By reading the information, a signal for requesting the campaign code may be transmitted from the dedicated terminal of the store 4 to the campaign code management unit 23. In this case, the campaign code management unit 23 issues a campaign code based on a signal from the dedicated terminal of the store 4. Then, the transmitting unit 25 transmits the issued campaign code to the dedicated terminal of the store 4, and the dedicated terminal of the store 4 outputs the campaign code by printing or the like.

  The applicant who has acquired the campaign code visits the store 4 in order to exchange products, and presents the campaign code to the clerk of the store 4 (S30). The clerk of the store 4 reads the campaign code presented by the information acquisition means such as the barcode reader of the cash register 43, and transmits the read information to the store information management unit 31 (S31). The store information management unit 31 transmits to the store-side reception unit 26 a signal inquiring whether the received campaign code can be used to exchange an appropriate product (S32).

  The store-side receiving unit 26 that has received the inquiry signal transfers the received signal to the campaign code management unit 23 (S33). The campaign code management unit 23 refers to the campaign code management table in the storage unit 24 based on the received campaign code (S34), and determines whether the campaign code is usable.

  More specifically, the campaign code management unit 23 refers to the campaign code management table based on the received campaign code “C1234567”. In the present embodiment, since the received campaign code “C123456” is stored as an unused campaign code, the campaign code management unit 23 determines that the received campaign code is usable. In addition, the campaign code management unit 23 may refer to the campaign code management table based on other information such as the applicant identification information included in the received inquiry signal and determine whether or not the use is possible. The campaign code management unit 23 transmits the result of the determination to the cash register 43 via the store-side transmission unit 28 and the store information management unit 31 (S35 to S37).

  The cash register 43 displays the result of the determination on a display unit (not shown). If the displayed determination result is the information indicating that the campaign code is usable, the clerk of the store 4 delivers the product to the applicant who has presented the campaign code (S38), and the cash register 43 Is operated to process the product delivery. When the product delivery processing is performed, the cash register 43 transmits a signal notifying that the presented campaign code has been used to the campaign code management unit 23 via the store information management unit 31 and the store-side reception unit 26. (S39 to S41).

  In the case where the cash register 43 does not have a function of transmitting a signal notifying that the campaign code presented at the time of the product delivery process has been used to the campaign code management unit 23, for example, A signal notifying that the campaign code presented by the above method is used may be transmitted to the campaign code management unit 23. For example, when the applicant presents the campaign code to the clerk of the store 4 to exchange the product, or when the clerk delivers the product, the applicant or the clerk of the store 4 displays on the display unit of the mobile terminal 5. By performing an operation such as pressing a button displaying the content such as "use this campaign code", the mobile terminal 5 notifies the campaign code management unit 23 of the use of the campaign code. May be transmitted. Alternatively, when a clerk of the store 4 operates a dedicated terminal (not shown) arranged adjacent to the cash register 43, a signal notifying that the presented campaign code has been used is transmitted to the campaign code management unit 23. May be sent.

  The campaign code management unit 23 stores information indicating that the received campaign code is used in the campaign code management table of the storage unit 24 (S42). By storing such information in the campaign code management table, it is possible to prevent the campaign code from being used again. In the present embodiment, the campaign code management unit 23 performs a process of storing information of “used” in the used column of the used campaign code management table of “C1234567” (see FIG. 6B). Note that the campaign code management unit 23 may perform a process of deleting the used campaign code from the campaign code management table.

3. Processing when Applicant is Lost in Primary Lottery Next, processing when the applicant is lost in primary lottery will be described mainly with reference to FIGS. In the present embodiment, the following description will be given by applying to an example in which a primary lottery loser is a target of a secondary lottery performed in the store 4.

  In the present embodiment, the processes from the application for participation in the campaign to the transmission of the first result information are the same as those in S10 to S19 described above. That is, when the applicant makes an application for participating in the campaign using the mobile terminal 5, the receiving unit 21 receives the application for participating in the campaign (S110). When the accepting unit 21 accepts the participation application, the participation application information is transmitted to the first winning determination unit 22 (S111), and the first winning determination unit 22 outputs lottery screen information (S112). Then, the transmission unit 25 transmits a signal for displaying the lottery screen, that is, the screen of the game A, on the display unit of the portable terminal 5 of the applicant who has applied for participation (S113).

  When the applicant operates the portable terminal 5 according to the screen of the game A, the input information is transmitted to the accepting unit 21 (S114). The receiving unit 21 transmits the transmitted input information to the first winning determination unit 22 (S115). The first winning determination unit 22 determines whether to issue a campaign code based on the received input information, and transmits a result of the determination to the campaign code management unit 23 (S116). In the present embodiment, when applied to an example in which the first winning determination unit 22 determines not to issue a campaign code to an applicant (selecting an applicant as a loser), the following description will be made. The unit 23 outputs the rejection information “R56970” as the first result information. The lost information is unique information that is different for each determination by the first winning determination unit 22.

  The campaign code management unit 23 transmits the output first result information (loss information) to the transmission unit 25 (S117). Further, the campaign code management unit 23 stores the output first result information (loss information) in the campaign code management table of the storage unit 24 in association with the applicant identification information included in the participation application information (S118).

  In the present embodiment, a description will be given by applying to an example in which the email address “abcd@gg.com” of the applicant is included as the applicant identification information. abcd@gg.com ”and lost information“ R56970 ”are linked and stored (see FIG. 6B). In addition, the campaign code management unit 23 may perform a process of storing only the issued rejection information. The transmitting unit 25 transmits a signal for storing the first result information (loss information) in the storage unit of the mobile terminal 5 of the applicant (S119). When receiving the signal from the transmission unit 25, the mobile terminal 5 stores the first result information (loss information) in the storage unit.

  The applicant who lost in the primary lottery visits the store 4 with the mobile terminal 5 used for the participation application, and reapplies for the campaign (secondary lottery). Specifically, the applicant connects his / her own mobile terminal 5 to the communication unit 41 of the store 4 using the wireless LAN communication function of the mobile terminal 5. When the mobile terminal 5 is connected, the communication unit 41 acquires the identification number of the mobile terminal 5 and the mobile terminal information of the mobile terminal 5 (S200). In the present embodiment, the communication unit 41 acquires the mac address “xyzxyz45678” of the mobile terminal 5 as the identification information of the mobile terminal 5, and outputs the mobile terminal information including at least the rejection information “R56970” from the storage unit of the mobile terminal 5. The following description is given by applying to an example of acquisition.

  The communication unit 41 transmits the acquired portable terminal information of the portable terminal 5 and the identification information “xyzxyz45678” to the communication management unit 32 (S201). The communication management unit 32 transmits the received information to the campaign code management unit 23 via the store-side reception unit 26 (S202 to S203).

  Subsequently, the campaign code management unit 23 performs a process of determining whether or not the customer holding the mobile terminal 5 is a target of the secondary lottery. Specifically, the campaign code management unit 23 refers to the campaign code management table in the storage unit 24 (S204), and determines whether the unselected information included in the received mobile terminal information is stored in the campaign code management table. Confirm and perform the judgment process. In the present embodiment, since the lost information “R56970” included in the mobile terminal information is stored in the campaign code management table, it is determined that the customer who owns the mobile terminal 5 is a target of the secondary lottery. The campaign code management unit 23 may perform the determination process based on whether or not the mobile terminal information includes predetermined unsuccessful information without referring to the campaign code management table.

  If the campaign code management unit 23 determines that the mobile terminal 5 is a target of the secondary lottery, the campaign code management unit 23 associates the unselected information included in the received mobile terminal information with the identification information of the mobile terminal 5 and manages the campaign code. A process for storing the information in the table is performed (S204). In the present embodiment, the campaign code management unit 23 performs a process of storing the identification information “xyzxyz45678” of the mobile terminal 5 in the “mobile terminal identification information” column associated with the information “R56970” in the campaign code management table. (See FIG. 6B).

  The campaign code management unit 23 refers to the campaign code management table based on the received identification information of the mobile terminal 5 and determines whether the owner of the mobile terminal 5 has already applied for the secondary lottery. Judgment processing is also performed. That is, the campaign code management unit 23 refers to the campaign code management table and checks whether the received identification information of the mobile terminal 5 is stored in the campaign code management table. If the identification information is already stored in the campaign code, it means that the mobile terminal 5 has already been used for the secondary lottery. In the present embodiment, when the received identification information is already stored in the campaign code management table, the campaign code management unit 23 determines that the owner of the mobile terminal 5 cannot participate in the secondary lottery. The following description is given by applying to an example in which a determination process is performed.

  When the campaign code management unit 23 determines that the mobile terminal 5 is a target of the secondary lottery, the campaign code management unit 23 transmits a result of the determination, that is, a signal notifying that the mobile terminal 5 is a target of the secondary lottery, to the second winning determination. It is transmitted to the unit 27 (S205).

  When the second winning determination unit 27 receives the notification that the second lottery is to be performed, it transmits re-lottery screen information to the store-side transmitting unit 28 (S206). In the present embodiment, the second winning determination unit 27 is applied to an example in which a signal for displaying the screen of the game B as the re-lottery screen information is transmitted to the store-side transmitting unit 28, and the following description will be made.

  The store-side transmission unit 28 that has received the signal from the second winning determination unit 27 transmits a signal for displaying the display screen of the game B on the display unit of the mobile terminal 5 via the communication management unit 32 to the communication unit 41. (S207 to S208). The communication unit 41 transmits the received signal to the predetermined portable terminal 5 (S209). When the signal from the communication unit 41 is received, the screen of the game B is displayed on the display unit of the mobile terminal 5.

  In the present embodiment, the following description will be given by applying to a case where a screen of a roulette game is displayed on the display unit of the mobile terminal 5 as a re-lottery screen. Specifically, a rotating roulette image and a stop button for stopping the rotation of the roulette are displayed on the display unit of the mobile terminal 5. When the customer of the store 4 to which the re-lottery screen is transmitted operates the mobile terminal 5 and presses the display button, the mobile terminal 5 transmits a signal (input information) relating to the operation to the communication unit 41 (S220). ).

  The input information transmitted from the mobile terminal 5 is transmitted to the second winning determination unit 27 via the communication management unit 32 and the store-side reception unit 26 (S221 to S223). When the second winning determination unit 27 receives the input information, the second winning determination unit 27 determines again whether to issue the campaign code to the mobile terminal 5 (the customer of the store 4) that has transmitted the input information, that is, again determines the winner. Perform a secondary lottery to select.

  In the present embodiment, when applied to an example in which the second winning determination unit 27 determines again to issue a campaign code to the mobile terminal 5 that has transmitted the input information, the following description will be given. The unit 27 transmits the result of the determination again to issue the campaign code to the campaign code management unit 23 (S224).

  The campaign code management unit 23 outputs the second result information based on the result of the determination again by the second winning determination unit 27. In the present embodiment, the campaign code management unit 23 will be described below by applying to an example in which the winning information “TB78912” is output as the second result information.

  The second winning determination unit 27 stores the output second result information in the campaign code management table in association with the identification information of the mobile terminal 5 (S225) (see FIG. 6B). The campaign code management unit 23 transmits the winning information to the communication unit 41 via the store-side transmission unit 28 and the communication management unit 32 (S226 to S228). The communication unit 41 transmits the received second result information to the predetermined portable terminal 5 that has transmitted the input information (S229). On the display screen of the mobile terminal 5 that has received the winning information, a roulette image indicating that the game B has been won and a screen indicating that the campaign has been won are displayed.

  The customer of the mobile terminal 5 that has received the winning information performs a procedure for acquiring a campaign code used for exchange for a product. Specifically, the portable terminal 5 is operated to transmit a signal requesting the campaign code to the communication unit 41 together with the winning information (S240).

  The communication unit 41 transmits the received signal for requesting the campaign code and the winning information to the campaign code management unit 23 via the communication management unit 32 and the store-side reception unit 26 (S241 to S243). The campaign code management unit 23 issues the campaign code based on the received signal requesting the campaign code and the winning information. In the present embodiment, the following description will be made by applying to an example in which the campaign code management unit 23 issues the campaign code “C5678912” based on the winning information “TB78912”.

  In addition, the campaign code management unit 23 refers to the campaign code management table based on the received winning information (“TB78912”) and the identification information of the mobile terminal 5 and determines whether the received winning information is appropriate. May be performed.

  The campaign code management unit 23 stores the issued campaign code in the campaign code management table (S244). Specifically, the issued campaign code “C5678912” is associated with the identification information “xyzxyz45678” of the mobile terminal 5 or the winning information “TB78912” and stored in the campaign code management table (see FIG. 6B). .

  Further, the campaign code management unit 23 transmits the issued campaign code to the communication unit 41 via the store-side transmission unit 28 and the communication management unit 32 (S245 to S248). Then, the communication unit 41 transmits the received campaign code to the mobile terminal 5 that has transmitted the signal requesting the campaign code (S248). Thereafter, the same processing as in S30 to S41 described above is performed, and the exchange processing for the campaign code and the product is performed.

4. Description of Operation of Campaign Management Server 2 Next, processing performed by the campaign management server 2 will be described mainly with reference to FIGS. 7 to 9.
(1) Operation at the Time of Lottery When the processing of the campaign is started, the accepting unit 21 accepts the participation application from the applicant (S300) (accepting step). When the accepting unit 21 accepts the participation application from the applicant, the first winning determination unit 22 determines whether to issue a campaign code to the applicant (S305) (primary lottery step). The campaign code management unit 23 receives the result of the determination as to whether or not to issue the campaign code from the first winning determination unit 22, that is, the result of the lottery. If the result of the received decision is that the campaign code is to be issued (Yes in S310), the campaign code management unit 23 outputs the winning information (S320). If the result of the received decision is that the campaign code is not to be issued (No in S310), the campaign code management unit 23 outputs unsuccessful selection information (S325). The campaign code management unit 23 stores the output result information in the campaign code management table (S330). If the campaign code management unit 23 has received the applicant identification information, the campaign code management unit 23 may perform processing to store the output result information in the campaign code management table in association with the applicant identification information. Further, the transmitting unit 25 transmits a signal for storing the output result information in the storage unit of the mobile terminal 5 of the applicant (S330) (first result information transmitting step).

(2) Operation of Secondary Lottery When the applicant who applied for the primary lottery visits the store 4 and connects his / her own mobile terminal 5 to the communication unit 41, the communication unit 41 acquires the store-side receiving unit 26. The mobile terminal 5 receives the mobile terminal information and the identification information (S400) (information obtaining step). The store-side receiving unit 26 transmits the received signal to the campaign code management unit 23.

  The campaign code management unit 23 checks whether or not the mobile terminal information received by the store-side reception unit 26 includes predetermined first result information (S410). In the present embodiment, the campaign code management unit 23 confirms whether or not the received mobile terminal information includes unselected information. Specifically, the campaign code management unit 23 refers to the campaign code management table, and confirms whether the mobile terminal information includes the unsuccessful information stored in the campaign code management table.

  If the mobile terminal information includes the loss-of-selection information stored in the campaign code management table (Yes in S410), the campaign code management unit 23 further refers to the campaign code management table and receives the received mobile terminal. It is confirmed whether the identification information of No. 5 is stored in the campaign code management table (S420). If the identification information of the mobile terminal 5 is new identification information that is not stored in the campaign code management table (Yes in S420), the campaign code management unit 23 sends the secondary winning determination unit 27 An instruction to perform a lottery is output. The second winning determination unit 27 that has received the instruction from the campaign code management unit 23 transmits a signal for displaying the re-application information on the display unit of the mobile terminal 5 to the mobile terminal 5 via the store-side transmission unit 28. (Re-application information transmission step), a secondary lottery process is performed (S430). Specifically, based on the information transmitted from the mobile terminal 5 based on the re-application information, the second winning determination unit 27 issues a campaign code to the mobile terminal 5 that has transmitted the re-application information. Is determined again (secondary lottery step).

  If the mobile terminal information does not include the predetermined first result information stored in the campaign code management table (No in S410), the campaign code management unit 23 causes the mobile terminal 5 to perform, for example, a secondary lottery. And a signal for displaying information different from the re-application information (information on the secondary lottery) such as a display notifying that the requirement is not satisfied and information on the announcement of the campaign (S415), and the process ends. In addition, when the winning information is included in the mobile terminal information, the campaign code management unit 23 displays on the mobile terminal 5 a notification notifying that the mobile terminal 5 has already been selected as a winner or exchanges a product for the product. A signal for displaying a display or the like that guides another procedure may be output.

  Further, when the identification information of the mobile terminal 5 is already stored in the campaign code management table (No in S420), the campaign code management unit 23 requests the customer of the mobile terminal 5 to re-apply for the campaign. It is determined that the operation has been performed. In this case, the campaign code management unit 23 transmits information different from the re-application information (information about the secondary lottery), such as a signal for displaying a notice that re-application has already been performed and information about the store 4, to the mobile terminal. 5 (S425), and the process ends.

  When the second lottery determination unit 27 performs the secondary lottery process, the campaign code management unit 23 receives the result of the second determination on whether to issue the campaign code from the second win determination unit 27. (S440). If the result of the received decision again is a decision to issue a campaign code (Yes in S450), the campaign code management unit 23 outputs winning information as second result information (S460). If the result of the received decision again is a decision not to issue a campaign code (No in S450), the campaign code management unit 23 outputs unsuccessful information as the second result information (S465).

  The campaign code management unit 23 stores the second result information in the campaign code management table of the storage unit 24 in association with the identification information of the mobile terminal 5 (S470). Also, the campaign code management unit 23 transmits the second result information to the store-side transmission unit 28, and the store-side transmission unit 28 outputs a signal to be displayed on the display unit of the mobile terminal 5 (S480) (second result). Information transmission step).

(3) Operation at Issuance of Campaign Code and Commodity Exchange When the reception unit 21 receives a campaign code issuance request from the applicant who received the winning information and the customer of the store 4 (S500), the reception unit 21 executes the received campaign. A code issuance request is transmitted to the campaign code management unit 23. The campaign code management unit 23 refers to the campaign code management table in the storage unit 24 based on the received winning information (S510).

  If the received winning information is the correct one stored in the campaign code management table (Yes in S520), the campaign code management unit 23 issues a campaign code (S530). The campaign code management unit 23 stores the issued campaign code in the campaign code management table in association with the identification information of the mobile terminal 5 (S540).

  If the campaign code management unit 23 determines that the received winning information is not appropriate, for example, it is not stored in the campaign code management table (No in S520), the campaign code management unit 23 sends a notification that the campaign code is not issued. A signal to be displayed on the portable terminal 5 is output (S535), and the process ends.

  When the applicant to whom the campaign code is issued presents the campaign code issued at the store 4 in order to exchange for the product, the cash register 43 of the store 4 reading the presented campaign code stores the store information. An inquiry is made to the campaign management server 2 via the management unit 31 as to whether or not the campaign code can be used.

  Upon receiving the inquiry from the cash register 43 (S600), the campaign code management unit 23 refers to the campaign code management table (S610) and determines whether the inquired campaign code is usable (S620). .

  If the inquired campaign code is stored in the campaign code management table as a usable campaign code, the campaign code management unit 23 notifies that the product can be exchanged for a product (use permission notification). Is output to the cash register 43 (S630). On the other hand, if the inquired campaign code is not stored in the campaign code management table as usable, a signal indicating that the exchange with the product cannot be performed (notice of use permission) is displayed on the cash register 43. Output (S635) and the process ends.

  Upon receiving notification from the cash register 43 of the store 4 that the specific campaign code has been used for exchanging the product (S640), the campaign code management unit 23 determines that the notified campaign code has been exchanged for the product. Is stored in the campaign code management table and the table is updated (S650).

  According to the campaign management system 1 having the above-described configuration, when the predetermined first result information is stored in the mobile terminal information of the mobile terminal 5 of the customer of the store 4, the customer is a target of the secondary lottery. , And a secondary lottery is performed. Therefore, for example, an incentive to visit the store 4 can be given to an applicant who has obtained a predetermined result in the primary lottery performed at the campaign application site. In addition, if the predetermined first result information is the loss-of-selection information, an incentive to visit the store can be given to a loser of the primary lottery.

  The campaign management system 1 includes a first winning determination unit 22 that performs a primary lottery, and a second winning determination unit 27 that performs a secondary lottery. Therefore, for example, it is easy to perform campaigns in which the lottery methods (games in the present embodiment) performed in the primary lottery and the secondary lottery are different from each other. In this way, an applicant who loses the primary lottery can play a different lottery (game) by visiting the store 4, so that an application that further loses the incentive to visit the store 4 to the primary lottery can be made. Can be given to others.

  Further, for example, when a campaign is performed at a plurality of stores 4, a plurality of second winning determination units 27 may be provided, and each of the second winning determination units 27 may be configured to correspond to each store 4. In this way, it is possible to manage a campaign in which a different game is played at the time of the secondary lottery, for example, for each of the stores 4 performing the exchange. Specifically, for example, when the primary lottery is performed on a campaign application site sponsored by a product maker, and the secondary lottery is performed at a chain store such as a convenience store where the product is distributed, It is also possible to manage such that a different game is played for each chain store. In this way, it becomes possible to perform a diversified secondary lottery, and it is possible to give the applicant a further incentive to visit the store.

  The campaign management system 1 includes a storage unit 24 that stores the identification information of the mobile terminal 5 obtained by the communication unit 41 and the first result information output to the mobile terminal 5 by the campaign code management unit 23. Therefore, for example, when the applicant who has already performed the secondary lottery visits the store 4 again, the campaign management system 1 determines whether or not the customer is a person who has already performed the secondary lottery. Can be. Therefore, it is possible to prevent the same applicant from repeatedly performing the secondary lottery. Alternatively, when the applicant who has performed the secondary lottery visits the store 4 again, an incentive to further visit the store 4 can be given to the applicant, for example, by performing a process such as displaying different information.

  In the campaign management system 1 according to the present invention, the first result information output by the campaign code management unit 23 is stored in the storage unit 24. For this reason, at the time of the secondary lottery, if the campaign code management unit 23 refers to the storage unit 24 based on the first result information included in the mobile terminal information acquired by the communication unit 41, It is possible to determine whether the result information of step 1 is appropriate. For this reason, it is possible to prevent malicious applicants and customers from illegally participating in the secondary lottery.

  The campaign code management unit 23 of the campaign management system 1 stores the campaign code issued based on the first result information or the second result information in the storage unit 24. Therefore, when the campaign code management unit 23 receives an inquiry from the store 4 as to whether the campaign code used for redemption is available, the campaign code management unit 23 can make the determination by referring to the storage unit 24. Therefore, it is possible to prevent fraud such as the exchange of goods using the copied campaign code or the like.

  The campaign code management unit 23 of the campaign management system 1 outputs winning information indicating that the campaign code is issued as the first result information to the winner of the primary lottery. Therefore, for example, when a campaign code and a product are exchanged at many stores, it is possible to issue a campaign code suitable for the system of each store based on the output winning information. For this reason, for example, even if the management of the merchandise and the customer information is performed in different stores, the management of the campaign is performed collectively, but the management system of each store is performed. It is possible to issue a campaign code that conforms to.

  In addition, by outputting the winning information to the winners by the campaign code management unit 23, the application period for the primary lottery is limited to a predetermined period, and the period in which the product can be exchanged for a product is different from the application period for the primary lottery. You can also set it. For example, while the application for the primary lottery is performed for a predetermined period, the period during which a product and a campaign code can be exchanged can be set to a certain period after the campaign code is issued using the winning information. In this way, the applicant can arbitrarily select the exchange for the product, so that it is expected that the convenience is increased and the satisfaction of the applicant is also increased. Therefore, it can be expected that more people will apply for participation in the campaign.

  The technical scope of the present invention is not limited to the above embodiment, and various changes can be made without departing from the spirit of the present invention. For example, in the above embodiment, when the mobile terminal information of the customer's mobile terminal 5 includes the loss-of-selection information, the campaign code management unit 23 determines that the mobile terminal 5 Although the description has been given by applying to the example in which the mobile terminal is determined to be a terminal, the process of determining that the mobile terminal is the mobile terminal of the applicant to be subjected to the secondary lottery even when the mobile terminal information includes the winning information. You may do it. That is, when the winning information or the defeat information is included in the mobile terminal information of the mobile terminal 5 of the customer, the campaign code management unit 23 determines that the mobile terminal 5 is the mobile terminal of the applicant for which the secondary lottery is to be performed. May be performed.

  By doing so, it is possible to give a further opportunity to acquire a campaign code, and to give a further incentive to visit the store 4 to the winner of the primary lottery, so that more applicants can be obtained. It can be expected that it will be possible to lead to stores. In addition, since the promotion of the campaign is further increased, it is expected that more viewers and the like will apply for participation in the campaign.

  If the mobile terminal information stores information indicating that the owner of the mobile terminal 5 has applied for the campaign, such as information on the visit history of the campaign participation application site, the campaign code management unit 23 executes The mobile terminal 5 may be configured to perform a process of determining that the mobile terminal 5 is a mobile terminal of an applicant to be subjected to the secondary lottery. In this way, it is possible to give an incentive to visit the store 4 to all persons who have applied for the campaign, such as the winners and the losers.

  Further, when the mobile terminal information includes a plurality of unsuccessful selection information, the campaign code management unit 23 performs processing for determining that the mobile terminal 5 is the mobile terminal of the applicant to be subjected to the secondary lottery. It may be. In this way, it is possible to prevent the number of applicants to be subjected to the secondary lottery from becoming too large, while giving an incentive to visit the store 4 to a lost individual in the primary lottery. In addition, since the promotion of the campaign is increased, it is expected that the appeal of the campaign will increase and more people will apply for participation.

  In the above embodiment, when the identification information of the mobile terminal 5 acquired by the communication unit 41 is stored in the campaign code management table, the campaign code management unit 23 determines that the owner of the mobile terminal 5 is in the secondary lottery. The example of performing the process of determining that the user cannot participate has been described. That is, the description has been given by applying to an example in which the control in which the applicant who has already performed the secondary lottery cannot participate in the secondary lottery is performed.

  On the other hand, for example, the campaign code management unit 23 performs a process of transmitting a signal notifying that it is participating in the second secondary lottery to the mobile terminal 5 and then performing a process of allowing participation in the secondary lottery. Is also good. Alternatively, the campaign code management unit 23 may be configured to perform control to allow the same applicant to participate in a plurality of secondary lotteries in accordance with a predetermined setting. More specifically, for example, when the campaign code management unit 23 stores the identification information of the mobile terminal 5 in the campaign code management table, it also stores information on the time. Then, even if the identification information of the mobile terminal 5 is stored in the campaign code management table, a predetermined period has elapsed from the time stored in association with the identification information. Alternatively, the campaign code management unit 23 may perform a process of allowing the mobile terminal 5 to participate in the secondary lottery.

  Alternatively, when the identification information of the mobile terminal 5 is a day different from the day stored in the campaign code management table (or a different month), the campaign code management unit 23 performs a process of allowing participation in the secondary lottery. You may do. Alternatively, even if the identification information of the mobile terminal 5 is stored in the campaign code management table, a case where a predetermined time has elapsed since the previous participation time in the secondary lottery, If the day is different from the day when the campaign is performed, the campaign code management unit 23 may perform a process of allowing participation in the secondary lottery.

  Further, the campaign code management unit 23 determines that the received identification information of the mobile terminal 5 is a date including a number (for example, a number “1” or “2”) set by the administrator in advance. Regardless of whether or not the information is already stored in the campaign code management table, or regardless of the number of times the mobile terminal 5 has previously applied for participation in the secondary lottery, participation in the secondary lottery is performed. An acceptable process may be performed. In this way, further incentive to visit the store is given to the participating applicants, and it can be expected that more applicants can be guided to the store.

  In the above embodiment, the configuration in which the receiving unit 21 and the transmitting unit 25 are provided is described as an example, but the receiving unit 21 and the transmitting unit 25 may be configured by the same hardware or the like. . Similarly, the store-side receiving unit 26 and the store-side transmitting unit 28 may be configured by hardware or the like. Alternatively, the reception unit 21, the transmission unit 25, the store-side reception unit 26, and the store-side transmission unit 28 may be configured by the same hardware. This makes it possible to make the configuration of the campaign management server 2 simpler.

  Further, a configuration including a plurality of reception units 21 and transmission units 25 may be provided according to the number of campaigns managed by the campaign management system 1. Alternatively, a configuration including a plurality of store-side receiving units 26 and store-side transmitting units 28 may be employed. In this way, different campaigns can be managed at the same time, and campaigns can be managed such that products are exchanged at many stores 4 and multiple chain stores and secondary lottery applications are made. Is also possible.

  In the above embodiment, the campaign code management unit 23 is described as being applied to an example in which the winning information is output to the winner, but the campaign code management unit 23 determines the first winning determination unit 22 to determine the winning information. , A campaign code may be issued as the winning information. In this case, the applicant does not need to perform another procedure for requesting the campaign code management unit 23 for the campaign code. Therefore, it is possible to provide the campaign management system 1 that can acquire the campaign code by a simple procedure.

  Further, in the above embodiment, an example in which the campaign code management unit 23 performs a process of determining whether or not a customer having the mobile terminal 5 is a target of the secondary lottery based on the mobile terminal information acquired by the communication unit 41. Although the description has been made by applying the present embodiment, another configuration such as the communication management unit 32 may perform the determination process.

<Description of Modification>
In the above-described embodiment, the configuration in which the campaign management server 2 includes the first win determination unit 22 and the second win determination unit 27 has been described. However, as the configuration including the win determination unit 810 having each function. Is also good. Explaining in detail with reference to FIG. 10, the basic configuration of a campaign management system 700 according to the present modification is the same as that of the first embodiment. The configuration of the unit is different. Therefore, hereinafter, different configurations of the campaign management server 2 will be described, and the other portions will be assigned the same reference numerals as those in the first embodiment, and description thereof will be omitted.

  The campaign management server 800 of the campaign management system 700 according to the present embodiment includes a reception unit 21, a winning determination unit 810, a campaign code management unit 23, a storage unit 24, a transmission unit 25, a store-side reception unit 26, and a second winning determination. It mainly comprises a unit 27 and a store-side transmission unit 28.

  The winning determination unit 810 has two functions of the first winning determining unit 22 and the second winning determining unit 27 in the first embodiment. More specifically, the winning determination unit 810 displays a function of determining whether to issue a campaign code to the applicant in the primary lottery and a primary lottery lottery screen on the display unit of the mobile terminal 5 of the applicant. It has a function of outputting a signal. Furthermore, the winning determination unit 810 has at least a function of outputting a signal for displaying a re-lottery screen on the mobile terminal 5 of the customer of the store 4 and a function of determining whether to issue a campaign code to the applicant in the secondary lottery. Have.

  In the campaign management system 700 having the above-described configuration, a winning determination unit 810 having the same function as each of the first and second winning determination units 22 and 27 of the first embodiment is used. Have been. Therefore, it is possible to provide the campaign management system 700 having a simple configuration.

DESCRIPTION OF SYMBOLS 1 ... Campaign management system 2 ... Campaign management server 3 ... Store management server 4 ... Store 5 ... Mobile terminal 6 ... Internet line 21 ... Reception unit 22 ... First Winning determination unit 23 ... campaign code management unit 24 ... storage unit 25 ... transmission unit 26 ... store side reception unit 27 ... second winning determination unit 28 ... store side transmission unit 31 store information management unit 32 communication management unit 41 communication unit 42 store server 43 cash register 700 campaign management system 800 campaign management server 810・ Winning decision section

Claims (10)

A campaign management system that manages campaigns using campaign codes that can be used to obtain benefits at stores,
A campaign code management unit that manages the campaign code;
A reception unit for receiving a participation application performed using a mobile terminal of the campaign applicant;
A winning determination unit that determines whether to issue the campaign code to the mobile terminal of the applicant whose application for participation has been accepted,
A transmitting unit that transmits information for storing first result information based on a result of the determination by the winning determination unit in an information storage unit of the mobile terminal of the applicant;
A communication unit that is installed in the store and communicates with a mobile terminal of a customer of the store;
With
The communication unit,
Obtain at least mobile terminal information that is information stored in the information storage unit of the customer's mobile terminal,
When the predetermined first result information is included in the mobile terminal information, re-application information relating to re-application to the campaign is transmitted to the mobile terminal of the customer;
The winning determination unit,
Determine again whether to issue the campaign code to the mobile terminal of the customer who sent the re-application information,
The campaign management system, wherein the communication unit transmits second result information based on a result of the determination again to the mobile terminal of the customer. The winning determination unit,
A first winning determination unit that determines whether to issue the campaign code to the mobile terminal of the applicant;
The campaign management according to claim 1, further comprising a second winning determination unit that determines again whether or not to issue the campaign code to the mobile terminal of the customer that has transmitted the re-application information. system. The first result information includes:
3. The campaign management system according to claim 1, wherein the mobile terminal of the applicant includes at least information indicating that the mobile terminal has been used to apply for participation in the campaign. The first result information includes:
The campaign management system according to any one of claims 1 to 3, further comprising at least lost information indicating that the campaign code is not issued. The first result information includes:
4. The method according to claim 1, further comprising at least one of unsuccessful information indicating that the campaign code is not issued, and winning information indicating that the campaign code is issued. 5. Campaign management system. Further comprising a storage unit that stores at least the result information,
The communication unit is for further acquiring identification information of the mobile terminal of the customer,
The said campaign code management part stores the said identification information in the said memory | storage part in connection with the said 1st result information contained in the said portable terminal information, The Claims 1-5 characterized by the above-mentioned. Campaign management system described in.   The campaign management system according to claim 6, wherein the communication unit transmits the re-application information to the mobile terminal of the customer when the acquired identification information is not stored in the storage unit. The campaign code management unit issues a campaign code based on the first result information or the second result information,
The campaign management system according to claim 6, wherein the campaign code management unit stores the issued campaign code in the storage unit in association with the identification information. A method of managing campaigns using available campaign codes to get benefits in stores,
A receiving step of receiving a participation application performed using the mobile terminal of the campaign applicant;
A primary lottery step of determining whether to issue the campaign code to the mobile terminal of the applicant whose application for participation has been received in the reception step,
A first result information transmitting step of transmitting information for storing first result information based on a result of the determination in the primary lottery step in an information storage unit of the mobile terminal of the applicant;
An information acquisition step of communicating with the portable terminal of the customer of the store and acquiring at least portable terminal information, which is information stored in an information storage unit of the portable terminal of the customer,
A re-registration information transmitting step of transmitting re-registration information relating to re-registration to the campaign to the mobile terminal of the customer, when the predetermined first result information is included in the mobile terminal information;
A secondary lottery step of determining again whether to issue the campaign code to the mobile terminal of the customer who transmitted the re-application information,
A campaign management method, comprising a second result information transmitting step of transmitting second result information based on a result of the secondary lottery step to the portable terminal of the customer. A campaign management server program for managing a campaign using a campaign code that can be used to obtain a privilege at a store,
For electronic computing equipment,
A campaign code management function for managing the campaign code;
A reception function for receiving an application for participation made using a mobile terminal of the applicant of the campaign,
A primary lottery function for determining whether to issue the campaign code to the mobile terminal of the applicant where the participation application has been accepted,
A first result information transmission function of transmitting information for storing first result information based on a result of the determination by the winning determination function in an information storage unit of the mobile terminal of the applicant;
The first result that is predetermined in the mobile terminal information, which is information stored in the information storage unit of the customer's mobile terminal acquired by the communication unit installed in the store and communicating with the customer's mobile terminal of the store. When the information is included, a re-registration information transmission function of transmitting re-registration information on the re-registration to the campaign to the mobile terminal of the customer;
A secondary lottery function for determining again whether or not to issue the campaign code to the mobile terminal of the customer, wherein the re-application information transmission function has transmitted the re-application information,
A program for a campaign management server for realizing a second result information transmission function of transmitting second result information based on a result of the determination by the secondary lottery function to the portable terminal of the customer.

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