JP2006301838A - Content display control system and content display device and content display control method and computer software - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To effectively distribute contents to be displayed at each place according to a viewer's interest and to optimize content display contents at each place, which are automatically performed without increase of load of a server in a content display system for advertisements. <P>SOLUTION: This system performs two-way communications with a medium 1040 which is used by a viewer and comprises a plurality of content display devices 1010 and the content management server 1030. The content display device 1010 transmits an identifier of a content being displayed to the medium 1040, receives the identifier of the content stored in the medium, transmits the identifier of the content to the content management server 1030, collects them, plans a content display schedule based on the collected information, and displays content information according to the displayed schedule. The content management server 1030 transmits the content information corresponding to the received identifier to the content display device 1010. <P>COPYRIGHT: (C)2007,JPO&INPIT

Description

  The present invention relates to a content display control system, a content display device, a content display control method, and computer software, and relates to a system and method using display devices installed in a plurality of places, and in particular, accessible to a viewer. The present invention relates to an advertisement display control system using an advertisement display device.

Patent Documents 1 and 2 disclose a method in which a user accesses an advertisement display device and acquires information related to an advertisement being displayed. In Patent Document 1, a telephone number and a URL are displayed in an advertisement, and voice information related to the advertisement is provided to a viewer who has accessed it, and an access history is accumulated to quantitatively evaluate the degree of attention of the advertisement. How to do is shown. Further, in Patent Document 2, an access key including a location identification symbol is displayed in an advertisement, and information is provided according to the location by a viewer accessing using the access key. It also shows how to use it as information.
JP 2002-32652 A JP 2002-342209 A

  In the above-described known technology, a method of collecting the access history of the viewer in the advertisement system accessible to the viewer is shown. In particular, in Patent Document 2, it is possible to collect access histories for each access location of a viewer. However, none of the documents discloses a method for reflecting the access history in the display plan at each place.

  In addition, there was no way to change the display location of each advertisement in consideration of the range of action of the viewer. For example, in a conventional advertisement, a propagation method in which a certain viewer views an advertisement and conveys the information to others by word of mouth is considered effective in marketing. There was no method for providing the method in a system using an advertisement display device.

  In the above example, all access histories are collected and processed by the server. Therefore, when evaluating the attention level or changing the display location based on the viewer's action range as described above, an advertisement is displayed. There is a problem that the processing load of the server increases in proportion to the number of devices and the number of accesses. Therefore, it is difficult to change the service based on these processes in real time.

  A first object of the present invention is to provide an advertisement display system including a plurality of advertisement display devices, in which advertisements to be displayed at each place are effectively diffused according to the interests of the viewer, and advertisement display contents at each place are displayed. It is to provide a method of optimization.

  A second object of the present invention is to provide a method for automatically achieving the above object without increasing the load on the server.

  In order to achieve the first object, the advertisement display device of the present invention transmits an advertisement identifier to a viewer's access device and receives the advertisement identifier stored in the access device.

  In order to achieve the second object, the advertisement display device of the present invention totals the identifiers of advertisements received from the access devices of the viewers, and plans an advertisement display schedule in the advertisement display device. .

  That is, the present invention provides a plurality of content display devices that perform two-way communication with a medium used by a viewer and display content information, a content management server that can communicate with the content display device and manages the content information, In the content display control system, the content display device transmits an identifier of the content being displayed to the medium used by the viewer, and one or a plurality of contents stored in the medium The identifier of one or more received contents is transmitted to the content management server, the identifiers of the contents received from the medium are aggregated, and a content display schedule is planned based on the aggregated information The content information is displayed according to the content display schedule, and the content is displayed. Tsu management server, the content information corresponding to the identifier of the content of the single item or a plurality matter received a content display control system according to symptoms to be transmitted to the content display device.

  According to the present invention, in an advertisement display system composed of a plurality of advertisement display devices, advertisements displayed at each place are effectively diffused according to the interests of the viewer, and the advertisement display contents at each place are optimized. It becomes possible to provide a method. Further, according to the present invention, the above method can be automatically performed without increasing the load on the server.

The best mode for carrying out the present invention will be described.
Hereinafter, an example of an advertisement display control system that automatically switches an advertisement display schedule, which is an embodiment of a content display control system, a content display apparatus, and a content display control method according to the present invention, will be described with reference to FIGS. The contents of the present invention will be described. In the present invention, the IC function is not essential for the portable terminal. For example, a non-contact communication function such as infrared rays may be used instead of the IC function. In that case, the advertisement display terminal preferably includes an infrared communication device instead of the IC card reader / writer. Further, the displayed content is not limited to advertisements.

  Example 1 will be described. FIG. 1 shows the overall configuration of the advertisement display control system in the present embodiment. This system includes a plurality of advertisement display terminals 1010 installed in public spaces such as stations, commercial facilities, and trains, and the advertisement display terminals 1010 connected to these advertisement display terminals via the Internet 1020 and displayed on the advertisement display terminals. It is comprised from the advertisement management server 1030 which performs management etc.

  The advertisement display terminal 1010 displays a plurality of advertisements according to the advertisement display schedule. When an advertisement of interest is displayed, the user accesses the advertisement display terminal using the IC card-equipped mobile terminal 1040 owned by the user, and acquires information related to the advertisement.

  FIG. 2 shows the internal structure of the advertisement display terminal. The advertisement display terminal includes an IC card reader / writer 2010 and accepts access from the user. The IC card reader / writer includes a short-range communication control device 2020 and a short-range communication antenna 2030. In addition, the advertisement display terminal includes a communication device 2040 that communicates with the advertisement management server, a display device 2050 that displays an advertisement screen, a storage device 2060 that stores various programs and service information, and input / output between the display device and the storage device. An I / O controller 2070 for controlling the internal clock 2080, an internal clock 2080, a CPU 2090 for controlling these, and a memory 2100. The storage device stores an advertisement display schedule organization program 2110, advertisement access information 2120, advertisement access total information 2130, advertisement content information 2140, advertisement content 2150, advertisement display schedule 2160, and area terminal information 2170.

  FIG. 3 shows the internal structure of the mobile terminal with an IC card. The IC card-equipped mobile terminal includes a communication terminal unit 3010 and an IC card unit 3020, which communicate via a serial communication line 3030 via respective I / O controllers. The communication terminal unit includes a CPU 3040 that controls functions as a mobile communication terminal, a memory 3050, a communication device 3060 that performs communication via a public network, a communication antenna 3070, a display device 3080 that performs various displays, and input / output with the display device. , And an I / O controller 3090 for controlling input / output with the IC card unit.

  The IC card unit includes a CPU 3100 that controls functions as an IC card, a non-volatile memory 3120 that stores an advertisement ID list 3110, and a short-range communication antenna 3130 that performs communication with an IC card reader / writer provided in the advertisement display terminal. And an I / O controller 3140 that controls input / output with the communication terminal unit.

  FIG. 4 shows the internal structure of the advertisement management server. The advertisement management server includes a communication device 4010 that communicates with the advertisement display terminal, a display device 4020 that displays a control console, a storage device 4030 that stores advertisement-related information, and an I that controls input / output of the display device and the storage device. / O controller 4040, CPU4050 which controls an advertisement management server, and memory 4060 are comprised. The storage device stores advertising content information 4070, advertising content 4080, and mobile advertising content 4090.

  FIG. 5 is an example of a processing flow when the user accesses the advertisement display terminal. When the user brings the mobile terminal close to the IC card reader / writer of the advertisement display terminal, the advertisement display terminal detects the IC card in step 5010, and in step 5020, the advertisement ID of the advertisement currently displayed, the corresponding URL, The access date and time is acquired from the internal clock, and in step 5030, an advertisement ID list is requested from the portable terminal via the IC card reader / writer.

  In step 5040, the portable terminal that has received the request transmits a list of advertisement IDs stored in the memory in the card to the advertisement display terminal. At this time, the advertisement display terminal simultaneously obtains the card ID of the IC card of the portable terminal.

  FIG. 6 is an example of the data structure of the advertisement ID list of the IC card unit in the mobile terminal. The advertisement ID list is a list number. 6010, advertisement ID 6020, and access date and time 6030. This list stores up to 10 latest access histories.

  Returning to the processing flow of FIG. 5, the advertisement display terminal that has received the advertisement ID list transmits the advertisement ID, URL, and access date and time acquired in step 5020 to the mobile terminal via the IC card reader / writer in step 5050. . The mobile terminal that has received the advertisement ID, URL, and access date / time stores the information in the advertisement ID list in the memory of the card unit in step 5060, and in step 5070, the content of the advertisement being displayed using the received URL. Is displayed.

  With the above processing flow, when the user is interested in the advertisement being displayed, the user can acquire content related to the advertisement simply by holding the mobile terminal over the advertisement display device.

  FIG. 7 is an example of a processing flow when the mobile terminal displays the related content of the displayed advertisement. In step 7010, when the CPU of the IC card unit generates a URL transmission event, in step 7020, the communication terminal unit receives this event and reads the URL via the I / O controller. The communication terminal unit that has read the URL accesses the URL via the communication device in Step 7030, and displays the received content on the display device in Step 7040.

  Returning to the processing flow of FIG. 5, the advertisement display terminal that has transmitted the advertisement ID, URL, and access date and time to the mobile terminal in step 5050 refers to the area terminal information in which the terminal information in the same area is stored in step 5080. The advertisement ID list is transmitted to the advertisement display terminal in the information. By this processing, it is possible to share the advertisement content to be displayed in the area where the advertisement display device is installed, for example, the advertisement display terminal in the same station. When an independent display schedule is used in each advertisement display terminal, this step is not performed.

  FIG. 8 shows an example of the data structure of area terminal information. The terminal information includes a terminal ID 8010 and an IP address 8020.

  Returning to FIG. 5, the advertisement display terminal finally processes the advertisement ID list received from the mobile terminal.

  FIG. 9 is an example of a processing flow when the advertisement display terminal processes the advertisement ID list. Through the processing of this flow, the advertisement display terminal reorganizes its advertisement display schedule based on the advertisement ID list acquired from the user's mobile terminal.

  Here, the number of advertisement ID lists stored in the user's mobile terminal is set to 10, the counter is set to 0 in step 9010, and then the processing from step 9020 to step 9080 is repeated for the number of advertisement ID lists. First, in step 9030, the advertisement display terminal refers to the advertisement access information, receives the card ID of the received mobile terminal, and the list number. It is determined whether there is a record that matches the n access information (advertisement ID, access date and time). If the information is present in the advertisement access information, since the information is a record received in the past, the counter is not registered in the advertisement access information, and a counter is added in step 9040, and the process proceeds to the next record. The process of step 9040 prevents the same user from registering the same access history repeatedly when accessing the same advertisement display terminal before the advertisement ID list in the mobile terminal is completely updated. It becomes possible to do.

  FIG. 10 shows an example of the data structure of advertisement access information. The advertisement access information includes a card ID 10010, an advertisement ID 10020, and an access date and time 10030. In the advertisement access information, the advertisement ID list received from the mobile terminal is registered without duplication.

  Returning to the processing flow of FIG. 9, if the same record does not exist in step 9030, the information is stored in the advertisement access information in step 9050, and the advertisement ID and the access date are stored in the advertisement access count information in step 9060. To do.

  FIG. 11 shows an example of the data structure of the advertisement access tabulation information. In the advertisement access total information, the number of accesses 11020 for each day is stored for each advertisement ID 11010. This table is statistical information that stores what kind of advertisement the user who has accessed the advertisement display terminal has accessed in the past, including other advertisement display terminals.

  In Step 9060 of FIG. 9, 1 is added to the value of the advertisement ID and access date corresponding to the advertisement access count information for the record being processed. If there is no record of the advertisement ID in the advertisement access count information, a record is added and added.

  Here, there are two methods for selecting the access date to be added. One is a method based on the access date stored in the IC card unit, and the other is a method based on the date when the advertisement display terminal receives the advertisement list. In the advertisement schedule organization method to be described later, an advertisement schedule is planned by collecting access information for the latest three days. If the former is used as the method of selecting the access date, an advertisement with an old user access date can be provided as a system that does not display on the advertisement display device even if it is received as an advertisement ID list. On the other hand, if the latter is used, it is possible to provide a system in which an advertisement with an old access date is displayed again on the advertisement display terminal.

  Next, in step 9070, it is determined whether or not the advertisement display terminal holds the content of the advertisement ID of the record being processed.

  If the content with the advertisement ID does not exist in the advertisement content information at step 9070, the content with the advertisement ID is downloaded from the advertisement management server at step 9080. Next, after adding n in Step 9040, the upper limit is determined in Step 9020, and the process proceeds to the next record. In step 9070, when the content of the advertisement ID exists, the process proceeds to step 9040 to move to the next record process.

  FIG. 12 is an example of a data structure of advertisement content information in the advertisement display terminal. In the advertisement content information, an advertisement title 12020, a text information file path 12030, an image file path 12040, and an access URL 12050 are stored for each advertisement ID 12010. The text information file and the image file are stored in the advertisement content in the storage device of the advertisement display terminal. The advertisement content information and the advertisement content of the advertisement management server have the same data structure as the information in the advertisement display terminal. The content of the access URL destination is stored in the mobile advertising content in the advertisement management server. While the advertisement is displayed, the advertisement ID of the advertisement and the corresponding access URL are loaded on the memory, and when access is accepted from the user's mobile terminal, the information is acquired from the memory. Referring to the internal clock, these are also transmitted to the portable terminal.

  The information indicated by the URL is stored as mobile-purpose advertisement content in the advertisement management server, and the user can acquire this information. Note that a method of holding the mobile advertising content in the advertising display terminal and acquiring the content from the advertising display terminal is also possible.

  Returning to the processing flow of FIG. 9, after repeating the processing from step 9030 to step 9080, the advertisement display schedule is reorganized in step 9090 with all the contents of the received advertisement ID list held. It is also possible to have a configuration in which all advertisement content is held in advance in the advertisement display terminal and no advertisement management server is installed. In this case, the processing from step 9070 to step 9080 is unnecessary.

  FIG. 13 is an example of an advertisement display schedule organization process flow. First, in step 13010, the advertisement display terminal creates aggregate information for the past three days in the advertisement access information.

数１は広告アクセス集計情報の集計数算出式の一例である。この数式では、各広告について、過去３日間のアクセス数にそれぞれ重みを付けて算出している。この算出式を用いれば、より最新のアクセス数を重視してスケジュールを編成することが可能となる。このような方式を用いず、過去３日間のアクセス数を単純に合計して算出することも可能である。

Formula 1 is an example of a formula for calculating the total number of advertisement access total information. In this formula, for each advertisement, the number of accesses in the past three days is weighted and calculated. By using this calculation formula, it is possible to organize a schedule with an emphasis on the latest number of accesses. Without using such a method, it is also possible to simply calculate the total number of accesses over the past three days.

  In step 13020, advertisements with the number of accesses of the past three days being zero or more are extracted from the total result, and in step 13030, the number of times of display is calculated for the zero or more advertisements.

数２は表示回数の算出式の一例である。ここでは、アクセス回数が最小の広告を基準とし、この回数に対する各広告のアクセス数の比を算出し、この対数の整数成分を各広告の表示回数とした。例えば、ある広告のアクセス数が、アクセス数最小の広告の１０倍のアクセス数であった場合、この広告の表示回数を２とする。

Equation 2 is an example of a calculation formula for the number of display times. Here, based on the advertisement with the smallest number of accesses, the ratio of the number of accesses to each advertisement with respect to this number is calculated, and the integer component of this logarithm is used as the number of times each advertisement is displayed. For example, when the number of accesses of an advertisement is 10 times the number of accesses of the advertisement with the smallest number of accesses, the number of times of display of this advertisement is set to 2.

数３は表示回数の算出式の別の例である。このように、アクセス回数が最小の広告に対する比を算出し、これをそのまま当該広告の表示回数とすることもできる。

Equation 3 is another example of a calculation formula for the number of display times. In this way, the ratio to the advertisement with the smallest number of accesses can be calculated and used as it is as the number of times the advertisement is displayed.

  In step 13040, the display count of each advertisement calculated in this way is stored in the advertisement display schedule information.

  FIG. 14 shows an example of the data structure of the advertisement display schedule information. The advertisement display schedule information stores the number of display units 14020 for each advertisement ID 14010. In the display of advertisements, the display of each advertisement is sequentially repeated for the number of display units.

  Based on the advertisement display schedule generated by the above processing, the advertisement display terminal reproduces each advertisement content.

  In step 5080, when the advertisement ID list is received from the user's mobile terminal, the advertisement ID list is shared between the advertisement display terminals in the region by transmitting the list to each advertisement display terminal in the region. And showed how to share the advertisement display schedule. As an alternative, a specific advertisement display terminal in the area becomes a master terminal and collects an advertisement ID list, and in step 9100, the master terminal distributes an advertisement display schedule to each advertisement display terminal in the area. Accordingly, a method for sharing an advertisement display schedule within a region is also possible as described above.

  Also, in the above steps 5010 to 5040, the method of collecting the advertisement ID list stored in the IC card by the advertisement display terminal has been shown. However, the collection of the advertisement ID list may be performed by another IC card using device. Is possible. For example, in the case of a portable terminal that also serves as an IC card ticket, it can be collected by a ticket gate at a station. In this case, the ticket gate is installed in the station on the basis of the area terminal information stored in the area terminal information in the ticket gate in step 5080. An advertisement ID list is transmitted to the advertisement display terminal. If this method is used, it is possible to frequently collect, for example, an advertisement ID list of a user who does not access much advertisement.

  In this way, according to the series of processing flows of FIG. 5 and FIG. 9, the advertisement display terminal installed in each place displays a display schedule based on the advertisement ID stored in the IC card of the user who accesses the advertisement display terminal. Can be updated.

  FIG. 15 shows a model in which advertisement contents to be displayed at various places are diffused through a plurality of users by the advertisement display control system described above.

  The user (1) 15010 and the user (2) 15020 use the ranges of the route A 15030 and the route B 15040, respectively, as the action ranges. Further, the advertisement display terminal 15050 at the station a displays the contents of the advertisement ID = 101, 102, 103, and the advertisement display terminal 15060 of the station b displays the contents of the advertisement ID = 201, 202, 203, respectively.

  Here, it is assumed that the user (1) is interested in and accesses the advertisement with the advertisement ID = 101 on the advertisement display terminal at the station a. Similarly, it is assumed that the user (2) is interested in and accesses the advertisement with the advertisement ID = 201 on the advertisement display terminal 15060 at the station b. Advertisement ID = 101 is stored in the mobile terminal of the user (1). Next, when the advertisement display terminal at station c is accessed, the advertisement display terminal at this station receives the ID and starts displaying the advertisement. .

  Thereafter, if the user (2) is interested in this advertisement, the advertisement ID = 101 is stored in the mobile terminal of the user (2), and this advertisement display is performed when the advertisement display terminal at the station b is accessed next time. It is stored in the terminal, and display of advertisement ID = 101 is started here.

  In this way, the user (1) diffuses the advertisement ID = 101 in the route A that is his / her action range. Furthermore, if the user (2) whose action range overlaps through the station c is interested in this advertisement, the user (2) spreads this advertisement ID on the route B which is his action range. Become. In this way, when users with overlapping action ranges are interested in the same content, the content can be automatically spread in a word-of-mouth manner. On the other hand, if this content has a locality that is only interested in the user who has the route A as the action range, this content is not accessed by the user (2), so it spreads only in the route A. . In this way, when the content has regional characteristics, the content spreads only within a region where the content is valid.

  Through the series of processes described above, the advertisement display control system according to the present embodiment can automatically and efficiently diffuse the display location of each advertisement content according to the user's interest and the characteristics of the content.

  As described above in the embodiments, according to another embodiment 1 of the present invention, when the content display device stores content information corresponding to the identifier of the content received from the medium used by the viewer, the content is displayed. It is a content display control system which transmits the identifier of the content except the identifier of to the said content management server.

  In another embodiment of the present invention, the content display device stores an identifier of one or a plurality of contents received from a medium and a reception date and time when the identifier is received in association with each other. When planning a display schedule, it is a content display control system in which received date and time corresponding to an identifier of received content is totaled and planned based on the information.

  In another embodiment of the present invention, the medium used by the viewer stores the content identifier received from the content display device in association with the reception date and time when the medium received the identifier. The content display device receives one or more content identifiers previously stored in the medium and the corresponding reception date and time, and receives the content identifier and reception date and time received from the medium. The content display control system stores the identifier of the received content and the reception date and time, and plans a content display schedule based on the totaled information.

  Furthermore, another embodiment 4 of the present invention provides a content display control system comprising a plurality of content display devices that perform two-way communication with a medium used by a viewer and display content information. Storing a plurality of content information, transmitting an identifier of the content being displayed to the medium used by the viewer, receiving one or more content identifiers stored in the medium, A content display control system that plans a content display schedule using an identifier of content received from a medium and displays content information according to the planned content display schedule.

  Another embodiment 5 of the present invention is a content display control system in which the content display device transmits an identifier of one or more content items received from the medium to another specific content display device. .

  In another embodiment 6 of the present invention, the other specific content display device aggregates the content identifier received from the medium and the content identifier received from the content display device in its own device. The content display control system plans a content display schedule based on the information and transmits the content display schedule to the content display device.

  Furthermore, in another embodiment 7 of the present invention, two-way communication with a medium used by a viewer is performed, a plurality of content display devices that display content, and communication with the content display device is possible, and the content information is managed. In a content display control system configured by a content management server that performs two-way communication with a medium used by a viewer and provides other services to the viewer, the content display device The identifier of the content being displayed is transmitted to the medium used by the user, the identifier of one or more contents stored in the medium is received, and the one or more contents received are received. An identifier for the content received from the medium, and the access device; The content identifier received from the content is aggregated, a content display schedule is planned based on the aggregated information, and the content information is displayed according to the content display schedule, and the content management server receives the received one or more content The content information corresponding to the identifier is transmitted to the content display device, and the access device receives the identifier of one or a plurality of contents stored in the medium, and receives the received one or a plurality of contents The content display control system transmits a content identifier to the content display device.

  Another embodiment 8 of the present invention is a content display device that is capable of communicating with a content management server that manages content information, performs bidirectional communication with a medium used by a viewer, and displays the content information. The identifier of the content being displayed is transmitted to the medium used by the user, the identifier of one or more contents stored in the medium is received, and the received one or more contents are A content display device that transmits identifiers to the content management server, totals identifiers of content received from the medium, plans a content display schedule based on the totaled information, and displays content information according to the content display schedule. .

  In another embodiment 9 of the present invention, when the identifiers of the content received from the medium are aggregated, the access device performs two-way communication with the medium used by the viewer and provides services to the viewer. This is a content display device that adds and sums received content identifiers.

  Furthermore, in another embodiment 10 of the present invention, two-way communication is performed with a medium used by a viewer, a plurality of content display devices for displaying content, and communication with the content display device is possible, and the content information is managed. In a content display control method in a content display control system configured by a content management server, a first step in which the content display device transmits an identifier of a content being displayed to a medium used by a viewer; A second step in which the content display device receives an identifier of one or more contents stored in the medium; and an identifier of the one or more contents received by the content display device. A third step of transmitting to the content management server, and the content management server A fourth step of transmitting content information corresponding to the identifier of the one or more content items to the content display device, and one or more content items received from the medium by the content display device. A content display control method comprising: a fifth step of planning a content display schedule using an identifier; and a sixth step of the content display device displaying content information according to the content display schedule.

  In addition, another embodiment 11 of the present invention performs bidirectional communication with a medium used by a viewer, and a plurality of content display devices that display content, can communicate with the content display device, and manages the content information. A computer software used for a content display device in a content display control system configured by a content management server that transmits a content identifier being displayed to a medium used by a viewer; A function of receiving one or more content identifiers stored in the medium, a function of transmitting the received one or more content identifiers to a content management server, and one received from the medium The ability to plan content display schedules using identifiers for multiple or multiple content, And a function of displaying the content information according to the serial content display schedule a program and is computer software that implements the content display device.

Explanatory drawing of the whole structure of an advertisement display control system. Explanatory drawing of the internal structure of an advertisement display terminal. Explanatory drawing of the internal structure of a portable terminal. Explanatory drawing of the internal structure of an advertisement management server. Explanatory drawing of the processing flow when a user accesses an advertisement display terminal. Explanatory drawing of the data structure of the advertisement ID list | wrist in a portable terminal. Explanatory drawing of the processing flow at the time of a portable terminal displaying the related content of a displayed advertisement. Explanatory drawing of the data structure of area terminal information. Explanatory drawing of the processing flow at the time of processing the advertisement ID list which the advertisement display terminal received, and rearranging an advertisement display schedule. Explanatory drawing of the data structure of advertisement access information. Explanatory drawing of the data structure of advertisement access total information. Explanatory drawing of the data structure of the advertisement content information in an advertisement management server and an advertisement display terminal. Explanatory drawing of the organization display processing flow of an advertisement display schedule. Explanatory drawing of the data structure of advertisement display schedule information. Explanatory drawing of the diffusion model of advertising content.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1010 Advertisement display terminal 1020 Internet network 1030 Advertisement management server 1040 Mobile terminal 2010 IC card reader / writer 2020 Short-range communication device 2030 Short-range communication antenna 2040 Communication device 2050 Display device 2060 Storage device 2070 I / O controller 2080 Internal clock 2090 CPU
2100 Memory 2110 Advertisement display schedule organization program 2120 Advertisement access information 2130 Advertisement access total information 2140 Advertisement content information 2150 Advertisement content 2160 Advertisement display schedule 2170 Area terminal information 3010 Communication terminal unit 3020 IC card unit 3030 Serial communication line 3040 CPU
3050 Memory 3060 Communication device 3070 Communication antenna 3080 Display device 3090 I / O controller 3100 CPU
3110 Advertisement ID list 3120 Memory 3130 Near field communication antenna 3140 I / O controller 4010 Communication device 4020 Display device 4030 Storage device 4040 I / O controller 4050 CPU
4060 Memory 4070 Advertising content information 4080 Advertising content 4090 Mobile advertising content

Claims (12)

Content display comprising a plurality of content display devices that perform two-way communication with a medium used by a viewer and display content information, and a content management server that can communicate with the content display device and manage the content information In the control system,
The content display device transmits an identifier of a content being displayed to a medium used by a viewer, receives one or more content identifiers stored in the medium, and receives the received one identifier. The content identifier of the content or a plurality of content is transmitted to the content management server, the identifiers of the content received from the medium are aggregated, a content display schedule is planned based on the aggregated information, and the content information is obtained according to the content display schedule. The content display control system is characterized in that the content management server transmits content information corresponding to the received one or more content identifiers to the content display device. The content display control system according to claim 1,
When the content display device stores content information corresponding to the content identifier received from the medium used by the viewer, the content display device transmits the content identifier excluding the content identifier to the content management server. A content display control system. The content display control system according to claim 1,
The content display device stores an identifier of one or a plurality of content received from the medium and a reception date and time when the identifier is received in association with each other, and when the content display schedule is planned, A content display control system characterized in that reception dates and times corresponding to identifiers are totaled and planned based on the information. The content display control system according to claim 1,
The medium used by the viewer has means for storing the identifier of the content received from the content display device in association with the reception date and time when the medium received the identifier. One or more content identifiers previously stored in the medium and the corresponding reception date and time are received, the content identifier and reception date and time received from the medium are stored, and the received content identifier and reception date and time are stored. And a content display schedule is planned based on the totaled information. In a content display control system including a plurality of content display devices that perform bidirectional communication with a medium used by a viewer and display content information.
The content display device stores a plurality of pieces of content information, transmits an identifier of a content being displayed to a medium used by a viewer, and an identifier of one or more contents stored in the medium And a content display schedule is planned using the content identifier received from the medium, and content information is displayed according to the planned content display schedule. The content display control system according to claim 1,
The content display control system transmits an identifier of one or more contents received from the medium to another specific content display apparatus. The content display control system according to claim 6,
The other specific content display device aggregates the content identifier received from the medium in the device itself and the content identifier received from the content display device, and plans a content display schedule based on the aggregated information, A content display control system, wherein the content display schedule is transmitted to the content display device. A plurality of content display devices that perform two-way communication with a medium used by a viewer and display content, a content management server that can communicate with the content display device and manages the content information, and a medium used by the viewer In a content display control system composed of a plurality of other access devices that perform two-way communication with and provide services to the viewer,
The content display device transmits an identifier of a content being displayed to a medium used by a viewer, receives an identifier of one or a plurality of contents stored in the medium, and receives the received one Based on the information obtained by summing up the identifier of the content received from the medium and the identifier of the content received from the access device. The content display schedule is planned and content information is displayed according to the content display schedule, and the content management server transmits the received content information corresponding to the one or more content identifiers to the content display device. The access device is one or more items stored in the medium. Content display control system characterized by receiving and transmitting the identifier of the matter content, the identifier of the content of the single item or more reviews of the received to the content display device. In a content display device that can communicate with a content management server that manages content information, performs bidirectional communication with a medium used by a viewer, and displays the content information.
The identifier of the content being displayed is transmitted to the medium used by the viewer, the identifier of one or more contents stored in the medium is received, and the received one or more contents are received. Is transmitted to the content management server, the identifiers of the content received from the medium are totaled, a content display schedule is planned based on the totaled information, and the content information is displayed according to the content display schedule. Content display device. The content display device according to claim 9, wherein
When the content identifiers received from the medium are tabulated, the two-way communication is performed with the medium used by the viewer, and the content identifiers received from the access device that provides services to the viewer are added and tabulated. A characteristic content display device. Content display control system comprising a plurality of content display devices that perform two-way communication with a medium used by a viewer and display content, and a content management server that can communicate with the content display device and manage the content information In the content display control method in
A first step in which the content display device transmits an identifier of a content being displayed to a medium used by a viewer; and one or a plurality of cases in which the content display device is stored in the medium. A second step of receiving a content identifier; a third step in which the content display device transmits the received one or more content identifiers to a content management server; and the content management server, A fourth step of transmitting content information corresponding to the received one or more content identifiers to the content display device; and the one or more items received from the medium by the content display device. A fifth step of planning a content display schedule using the content identifier; and Device, content display control method characterized by having a sixth step of displaying the content information in accordance with the content display schedule. Content display control system comprising a plurality of content display devices that perform two-way communication with a medium used by a viewer and display content, and a content management server that can communicate with the content display device and manage the content information Computer software used for the content display device in
A function of transmitting an identifier of a content being displayed to a medium used by a viewer, a function of receiving an identifier of one or a plurality of contents stored in the medium, and the received one or A function of transmitting a plurality of content identifiers to a content management server, a function of planning a content display schedule using one or more content identifiers received from the medium, and content information according to the content display schedule The computer software is a program for causing the content display device to realize a function of displaying the content.

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