JP2003091255A - Terminal equipment and advertisement distribution system using the same - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide an advertisement distribution system in which a terminal can receive an advertisement distribution service whether it is by cables or radio as long as it is provided with a communication function by distributing voice advertisement data when a user makes a call without troubling the user. SOLUTION: In the case of judging that the user of terminal equipment 108 is to receive advertisement distribution in a user data judging means 107 of a service provision center 109, the advertisement data 111 are distributed from an advertisement data base 106 to an advertisement data storage means 101 through the user judging means 107. In the terminal equipment 108, before a communication means 105 becomes a communication state after the user makes a call, the advertisement data 111 are outputted from the advertisement data storage means 101 to an advertisement data reproduction means 102, the voice advertisement data 111 are reproduced in the advertisement data reproduction means 102 and communication of the user is started thereafter.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement distribution system using a terminal device having a call function.

[0002]

2. Description of the Related Art At present, as a mobile phone service, a service has been devised in which the voice of an advertisement flows immediately after connection of a line and the call charge at that time is reduced. In this, the connection company collects the advertising fee from the advertiser and discounts the call fee accordingly. However, in the conventional method, the user cannot make a telephone call during that time because the voice advertisement is played immediately after the line connection. As a solution to the problem, there is a wireless telephone system and method described in Japanese Patent Laid-Open No. 2000-228704, which receives advertisement information during standby.

Recently, the performance of mobile phones has been improved,
Since it becomes possible to send and receive character data or image data, a mobile terminal having a mobile phone function described in Japanese Patent Laid-Open No. 2000-268090 is used, which uses character data or image data as an advertising medium. There is an advertisement distribution system.

[0004]

However, Japanese Patent Laid-Open No. 2000-2000
In the conventional method described in JP-A-228704, since advertisement data is received during standby and the advertisement data is displayed at the time of calling, if the time until the calling is random, an advertisement with a time limit is delivered. I can't
It is also difficult to deliver advertisements for a limited time such as midnight or weekends.

Further, in the conventional method described in Japanese Patent Laid-Open No. 2000-268090, the terminal to be used needs to have a browser function, and, for example, a terminal having only a call function cannot receive the advertisement distribution service. become.

Therefore, the present invention distributes voice advertisement data when a user makes a call without bothering the user, so that the terminal is not limited to wired or wireless as long as it has a call function, and advertisement distribution is possible. The purpose is to provide an advertisement distribution system that can receive services.

[0007]

In order to solve this problem, the invention according to claim 1 of the present invention, an advertisement data storage means for storing advertisement data, and reproducing the advertisement data from the advertisement data storage means. The advertisement data reproducing means, the call means for making a call with the other party, the user data storage means for storing the user data, and the advertisement data storage means accumulated until the call state with the other party is established. A terminal device having: a control unit that controls each unit to reproduce the advertisement data by the advertisement data reproducing unit;
With this configuration, when the user makes a call, it is possible to deliver the advertisement without bothering the user.

The invention according to claim 2 of the present invention is the invention according to claim 1.
An advertisement distribution system including the terminal device described above and a service providing center, wherein the service providing center receives user data transmitted by user data storage means when the terminal device makes a call, and the terminal device User determining means for determining whether or not the user is a user who receives the advertisement delivery, and advertisement data is accumulated in advance, and when the user determining means determines that the user receives the advertisement delivery, the terminal An advertisement distribution system having an advertisement database for transmitting predetermined advertisement data to the advertisement data storage means of the device, and according to this configuration, when the user makes a call, the advertisement is distributed without bothering the user. Is possible.

The invention according to claim 3 of the present invention is the advertisement distribution system according to claim 2 in which the advertisement data is voice data. According to this configuration, when the user makes a call,
It is possible to deliver the advertisement without bothering the user.

The invention according to claim 4 of the present invention is the advertisement distribution system according to claim 2, wherein the advertisement data is data including an image. According to this configuration, when the user makes a call, the user's hand It is possible to deliver an advertisement including an image without bothering.

The invention according to claim 5 of the present invention is the advertisement distribution system according to claim 2, wherein the advertisement data is data distributed by using a streaming technique. According to this configuration, when the user makes a call. In addition, it is possible to distribute an advertisement, which is data distributed using streaming technology, without bothering the user.

According to a sixth aspect of the present invention, in the case where the service providing center further has a user database for storing user data, and the user determining means determines that the user is a user who receives advertisement distribution. The advertisement distribution system according to any one of claims 2 to 5, wherein the user data is transmitted from the user database, and the advertisement data that matches the taste of the user is distributed. When calling, it is possible to deliver an advertisement that suits the taste of the user without bothering the user.

In the invention according to claim 7 of the present invention, the service providing center further has a user registration means, which enables the user to register or cancel as a user who receives advertisement distribution. According to this configuration, the user can select whether or not to receive the advertisement distribution.

In the invention according to claim 8 of the present invention, the service providing center further has a user position detecting means for detecting the position of the user, and the user determining means determines that the user is a user who receives the advertisement distribution. The advertisement distribution system according to any one of claims 2 to 7, wherein the user position detection means identifies the position of the user and distributes the advertisement data specific to the position where the user exists. According to this, when the user makes a call, it is possible to deliver an advertisement suitable for the position of the user without bothering the user.

According to a ninth aspect of the present invention, the terminal device has position detecting means for detecting the position of the user, and the user data transmitted from the user data storing means to the user judging means is added to the position detecting means. The advertisement data peculiar to the position where the user exists is distributed when the user judging means judges that the user is a user who receives the advertisement distribution, by adding the detected position information of the user. According to the advertisement distribution system of any one of 7 above, according to this configuration, when the user makes a call, it is possible to distribute an advertisement suitable for the position of the user without bothering the user.

FIG. 1 shows an embodiment of the present invention.
Starting from FIG.

[0017]

BEST MODE FOR CARRYING OUT THE INVENTION (Embodiment 1) In this embodiment, an advertisement distribution system according to the present invention will be described.
FIG. 1 is a diagram showing a configuration of an advertisement delivery system of the present invention, and FIG. 2 is a diagram showing a flowchart of the advertisement delivery system of the present invention.

The terminal device 108 is the advertisement data storage means 1
01, advertisement data reproducing means 102, control means 103, user data storage means 104, and call means 105, and the service providing center 109, the user judgment means 10
7 and the advertisement database 106.

The user of the terminal device 108 makes a call (S10
When step 1) is performed, the user data 112 is transmitted from the user data storage means 104 to the user determination means 107 through the control means 103. The user data 112 is, for example, the telephone number of the terminal device 108, and the user data determination means 107 determines whether the user of the terminal device 108 is a user who receives the advertisement distribution (S102). When the user data determination unit 107 determines that the user of the terminal device 108 receives the advertisement distribution (YE in S102).
S), the voice advertisement data 111 is distributed from the advertisement database 106 to the advertisement data storage means 101 through the user determination means 107 (S103). In the terminal device 108, the voice advertisement data 111 is output from the advertisement data storage means 101 to the advertisement data reproducing means 102 after the user makes a call and before the call means 105 enters the call state, and the voice advertisement data 111 is the advertisement data. It is reproduced by the reproducing means 102 (S104), and then the user's call is started (S105).

As described above, according to the present embodiment, the voice advertisement data 111 is distributed (S10) after the user makes a call (S101) and before the call is established with the other party (S105).
By 3) and reproducing (S104), the voice advertisement data 111 can be distributed without bothering the user. Also, the other party will not be interrupted during the call,
It is possible to talk to a user who is using a service for receiving advertisement distribution without feeling any strangeness. Also,
Even if the user interrupts the call before starting the call, the voice advertisement data 111 is newly delivered at the next call, so that the voice advertisement data 111 can be heard without fail when the user makes a call.

Further, the user data 112 is the terminal device 10.
Not limited to the telephone number of 8, the serial number of the terminal device 108 or the like can be used as long as the user of the terminal device 108 can determine the number.

(Embodiment 2) In this embodiment, an advertisement distribution system in which the advertisement data according to the present invention includes data other than voice will be described. FIG. 3 is a diagram showing a configuration of the advertisement distribution system of the present invention, and FIG. 4 is a diagram showing a flowchart of the advertisement distribution system of the present invention.

The difference from the first embodiment is that the terminal device 10
8 further has an advertisement data display means 113, and in the advertisement data 110 distributed from the service providing center 109,
This is where the voice advertisement data 111 and the advertisement data 114 other than voice are included.

In the present embodiment, the advertisement database 10
The data distributed from 6 to the advertisement data storage means 101 is the advertisement data 110, which includes the voice advertisement data 111 and the advertisement data 114 other than the voice. The voice advertisement data 111 is reproduced by the advertisement data reproducing means 102 before the user starts the call (S105) (S104), and the advertisement data 114 other than voice is displayed on the advertisement data display means 113 after the call is started. (S108).

The display can be realized, for example, by allocating a part on the display of the telephone for displaying an advertisement and displaying the logo of the advertiser or the like there.

As described above, according to the present embodiment, it is possible to deliver the voice advertisement data 111 and the advertisement data 114 other than voice without bothering the user.

Further, the display of the advertisement data 114 other than the voice does not have to be limited to after the call is started (S105), and the display may be erased at any time.

(Embodiment 3) In this embodiment, an advertisement distribution system in which advertisement data according to the present invention is distributed using a streaming technique will be described. FIG. 6 is a diagram showing the configuration of the advertisement distribution system of the present invention.

The difference from the first or second embodiment is that the advertisement data 110 distributed from the advertisement database 106.
Are distributed using the streaming technology, and the terminal device 10
8 has a player 117 instead of the advertisement data storage means 101 and the advertisement data reproducing means 102 or the advertisement data displaying means 113, and the service providing center 109.
Includes an encoder 115 and a distribution server 116.

The encoder 115 converts the advertisement data 110 into streaming-compatible data and distributes it to the distribution server 11
6, and the distribution server 116 distributes the streaming compatible advertisement data 118 to the player 117.

As described above, according to this embodiment, it is possible to deliver the advertisement data 118 compatible with streaming without bothering the user. Further, the streaming-capable advertisement data 118 may be voice or image.

(Embodiment 4) In the present embodiment, an advertisement distribution system according to the present invention will be described in which advertisement data matching user's taste is distributed. FIG. 7 is a diagram showing the configuration of the advertisement distribution system of the present invention.

The point different from the first to third embodiments is that the service providing center 109 further includes the user database 11
It is about to have 9.

In the user database 119, data 123 of users who receive the advertisement distribution service are registered in advance. The data 123 is, for example, the sex, age, address, hobbies, etc. of the user.

The user determination means 107 determines whether the user of the terminal device 108 is a user who receives the advertisement distribution based on the user data 112. When it is determined that the user receives the advertisement distribution, the user determination means 107. Through the data 123 of the user, which is stored in advance in the user database 119, through
Based on, the voice advertisement data 111 to be distributed from the advertisement database 106 is determined.

As described above, according to the present embodiment, it is possible to deliver the voice advertisement data 111 that matches the user's taste without bothering the user. However, the delivered advertisement data is not limited to voice.

Further, a mechanism for registering the user data 123 in the user data storage means 104 is provided, and the user data 123 is added to the user data 112 and transmitted, whereby the user data 123 is stored in the user database 119. A configuration in which a mechanism for updating is provided is also possible. This allows the user to update or add his or her data in real time.

(Embodiment 5) In this embodiment, an advertisement distribution system in which a user according to the present invention can register or cancel as a user who receives advertisement distribution will be described.
FIG. 8 is a diagram showing the configuration of the advertisement distribution system of the present invention.

The difference from the first to fourth embodiments is that the service providing center 109 further has a user registration means 120.

The user registration means 120 receives the user registration data 121 from the user data storage means 104. The user registration data 121 includes registration or cancellation information of the advertisement distribution service, and when registration is instructed, the user determination unit 107 is registered so that the user receives the advertisement distribution thereafter. When the cancellation is instructed, the user is registered in the user judgment unit 107 so that the user will not receive the advertisement distribution thereafter.

As described above, according to the present embodiment, it is possible for a user to register or cancel as a user who receives advertisement distribution. However, the advertisement data delivered is not limited to voice.

Also, the user registration means 120 registers in the user determination means 107 so that the user receives the advertisement delivery when the user has previously performed the procedure for receiving the advertisement delivery when purchasing the terminal device 108. Such a configuration is also possible.

(Embodiment 6) In this embodiment, an advertisement distribution system according to the present invention for distributing advertisement data peculiar to a position where a user exists will be described. 9 and 1
0 is a diagram showing the configuration of the advertisement distribution system of the present invention.

When the configuration shown in FIG. 9 is adopted, the point different from the first to fifth embodiments is that the service providing center 109 further has a user position detecting means 122.

When the user of the terminal device 108 makes a call,
The user position detecting means 122 is, for example, the terminal device 108.
Is a mobile station, the position of the terminal device 108 is specified from the position of the base station with which the terminal device 108 is communicating, and the terminal device 1
When 08 is a fixed station, the position is specified from the telephone number of the terminal device 108 or the like. When the user data determination unit 107 determines that the user of the terminal device 108 receives the advertisement distribution, the user position detection unit 122 transmits the position information 125 to the advertisement database 106 through the user determination unit 107, and the advertisement database 106. The voice advertisement data 111 based on the position information 125 is delivered from the advertisement data storage means 101.

When the configuration shown in FIG. 10 is adopted, the point different from the first to fifth embodiments is that the terminal device 108 further has a position detecting means 124.

The position detecting means 124 is, for example, a GPS receiver, can obtain position information 125 for specifying the position of the terminal device 108, and outputs the position information 125 to the user data storage means 104. User data storage means 1
04 outputs the user data 112 including the position information 125 to the user determination means 107. When the user data determination unit 107 determines that the user of the terminal device 108 receives the advertisement distribution, the user determination unit 107 causes the advertisement database 106 to store the voice advertisement data 11 in the advertisement data storage unit 101 based on the position information 125.
1 is delivered.

As described above, according to the present embodiment, it is possible to deliver the voice advertisement data 111 peculiar to the position where the user exists without bothering the user. However,
This distributed advertisement data is not limited to voice, but location information 1
The detection means of 25 is not limited to the above method.

Further, the advertisement peculiar to the position includes information on the screening of a nearby movie theater, information on a bargain price of a nearby store, and the like.

[0050]

As described above, according to the present invention, the voice advertisement data is reproduced before the communication state with the other party is established, so that the user receiving the advertisement distribution of the advertisement data does not bother his / her own hands. It is possible to receive the call and the user with whom the user is trying to make a call can also make a call without feeling any discomfort. Further, since the advertisement data is distributed when the user makes a call, it is possible to carry out the advertisement distribution with appropriate real-time information such as time, and the advertiser can efficiently carry out the advertisement distribution to the target.

As a result, the user can reduce the call charge by receiving the advertisement distribution, and the advertiser can expect a great effect of the advertisement by distributing the appropriate advertisement by voice, and the telecommunications For the business, the effect of increasing the amount of communication for advertisement distribution can be obtained.

[Brief description of drawings]

FIG. 1 is a block diagram showing a configuration of an advertisement distribution system according to a first embodiment of the present invention.

FIG. 2 is a flowchart showing a flow from a user making a call to ending a call according to the first embodiment.

FIG. 3 is a block diagram showing a configuration of an advertisement distribution system according to the second embodiment.

FIG. 4 is a flowchart showing a flow from a user making a call to ending a call according to the second embodiment.

FIG. 5 is a diagram showing an example in which advertisement data according to the second embodiment is displayed.

FIG. 6 is a block diagram showing a configuration of an advertisement distribution system according to the third embodiment.

FIG. 7 is a block diagram showing the configuration of an advertisement distribution system according to the fourth embodiment.

FIG. 8 is a block diagram showing a configuration of an advertisement distribution system according to the fifth embodiment.

FIG. 9 is a block diagram showing a configuration of an advertisement distribution system according to the sixth embodiment.

FIG. 10 is a block diagram showing a configuration of an advertisement distribution system according to the sixth embodiment.

[Explanation of symbols]

101 advertisement data storage means 102 means for reproducing advertisement data 103 control means 104 user data storage means 105 means of communication 106 Advertising database 107 user determination means 108 terminal device 109 Service Center 110 Advertising data 111 Voice advertising data 112 user data 113 Advertising data display means 114 Advertising data other than voice 115 encoder 116 Delivery server 117 players 118 Advertising data for streaming 119 User Database 120 User registration means 121 user registration data 122 User Position Detection Means 123 data 124 Position detection means 125 location information

─────────────────────────────────────────────────── ─── Continuation of the front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04M 3/487 H04M 3/487 (72) Inventor Atsushi Taguchi 1006 Kadoma, Kadoma-shi, Osaka Matsushita Electric Industrial Co., Ltd. In-house F-term (reference) 5K015 AF08 GA02 5K024 AA77 CC01 CC11 DD01 GG01 GG05 GG10

Claims (9)

[Claims] 1. An advertisement data storage means for storing advertisement data, an advertisement data reproduction means for reproducing advertisement data from the advertisement data storage means, a call means for making a call with a call partner, and a user for storing user data. It has a data storage means and a control means for controlling each means so that the advertisement data reproduction means reproduces the advertisement data accumulated in the advertisement data storage means until the communication state with the other party is established. Terminal device. 2. An advertisement distribution system including the terminal device according to claim 1 and a service providing center, wherein the service providing center is a user transmitted by the user data storage means when the terminal device makes a call. A user determination unit that receives data and determines whether the user of the terminal device is a user who receives an advertisement distribution, and advertisement data that has been accumulated in advance, and the user determination unit is a user who receives the advertisement distribution. And an advertisement database that transmits predetermined advertisement data to the advertisement data storage means of the terminal device. 3. The advertisement data is voice data.
The described advertisement distribution system. 4. The advertisement distribution system according to claim 2, wherein the advertisement data is data including an image. 5. The advertisement distribution system according to claim 2, wherein the advertisement data is data distributed by using a streaming technique. 6. The service providing center further has a user database for storing user data, and when the user determining means determines that the user is a user who receives advertisement distribution, the user database stores the user's data. The advertisement distribution system according to any one of claims 2 to 5, which transmits data and distributes advertisement data that matches the taste of the user. 7. The service providing center further comprises a user registration means, which enables the user to register or cancel as a user to receive advertisement distribution.
Ad delivery system according to any one of. 8. The service providing center further has a user position detecting means for detecting the position of the user, and when the user determining means determines that the user is a user who receives the advertisement distribution, the user position detecting means. 8. The advertisement distribution system according to claim 2, wherein the position of the user is specified, and the advertisement data specific to the position where the user exists is distributed. 9. The terminal device has a position detecting means for detecting the position of the user, and the position information of the user detected by the position detecting means is added to the user data transmitted from the user data storing means to the user judging means. The advertisement distribution system according to any one of claims 2 to 7, wherein when the user determination unit determines that the user is a user who receives the advertisement distribution, advertisement data specific to a position where the user exists is distributed. .