JP4759980B2 - Mobile phone with TV phone function, mobile phone system with TV phone function, and image transmission / reception methods thereof - Google Patents

Description

  The present invention relates to a mobile phone with a TV phone function, a mobile phone system with a TV phone function, and an image transmission / reception method thereof, which are provided with an advertisement display function.

  At present, mobile phones having a TV phone function are becoming mainstream. However, it is known that mobile phone users having such a TV phone function do not use the TV phone much. One reason is the problem of communication charges. Since a videophone transmits an image as compared with a normal telephone with only voice, the charge to be paid by the user is higher. In addition, regardless of the mobile phone TV phone, there is a problem of the user's charge, and Patent Documents 1 and 2 use the advertisement fee collected from the advertiser by inserting an advertisement image on the screen during the TV phone. And the technique regarding provision of the advertisement display service which can aim at reduction of the charge which a user bears by discounting the communication charge which a user bears is disclosed.

In Patent Document 1, an advertisement image is stored in an exchange arranged in a network that connects a videophone device on the transmission side and the reception side, and the advertisement is transmitted to the transmission side at an appropriate timing. Propose to display instead.
Patent Document 2 proposes that an advertisement is stored in advance in a memory of a TV phone device, and the advertisement image is combined with an image that is taken and transmitted by the caller and transmitted to the other party. Furthermore, the advertisement stored in the memory is transmitted each time it is transmitted, thereby improving the advertisement effect.
JP-A-9-247276 JP 2000-188741 A

  However, the technique disclosed in Patent Document 1 has a problem that an advertisement image is suddenly displayed instead of the partner image, which is a hindrance to the TV phone. Furthermore, while the advertisement image is displayed, only a voice call can be made, but there is a problem that how to do it is not described. Further, in the technology disclosed in Patent Document 2, an advertisement image stored in a memory is transmitted every time a caller sends a message. This corresponds to the collection of an advertisement fee to an advertiser and a discount to a user. There was a problem that was ambiguous. In addition, there is a problem that there is no advantage for the recipient in displaying the advertisement image to the recipient.

  In view of the above problems, the present invention makes it possible to discount a communication fee for each call by combining an advertisement image with a transmission image and displaying it. It is an object of the present invention to provide a mobile phone with a TV phone function, a mobile phone system with a TV phone function, and an image transmission / reception method thereof that can receive a discount.

The invention according to claim 1 is a mobile phone system with a TV phone function comprising a plurality of mobile phones with a TV phone function and a plurality of base stations, wherein the mobile phone is in an advertisement mode from the mobile phone on the calling side. When the transmitted TV image and the advertisement image downloaded from the advertisement server of the base station are combined and displayed, if permitted by the mobile phone on the receiving side, the TV image and the advertisement image are combined and displayed , The communication charge of the mobile phone on the caller side is discounted, and further, the TV image transmitted from the mobile phone on the caller side and the advertisement image downloaded from the advertisement server of the base station are combined and displayed. The permitted mobile phone on the receiving side is a mobile phone system with a TV phone function to which a free communication fee is added .

  The invention according to claim 2 is the mobile phone system with a TV phone function according to claim 1, wherein the mobile phone downloads an advertisement image from an advertisement server of the base station when a TV phone image is transmitted or received. It is characterized by.

According to a third aspect of the present invention, the mobile phone with the TV phone function is a TV phone transmission means capable of setting an advertisement mode for displaying an advertisement image together with the partner image transmitted from the mobile phone on the calling side. , When an advertisement image download request is received from the advertisement display mode determination means of the base station, an advertisement receiving means for requesting the advertisement server to acquire an advertisement image and acquiring the advertisement image; An advertisement decoding means for decoding an advertisement image acquired by the advertisement receiving means, a partner image receiving means for acquiring a partner image transmitted from the mobile phone on the calling side, and a partner image acquired by the partner image receiving means. The partner image decoding means, the decoded advertisement image, and the decoded partner image are combined and displayed. And an image composition display means, wherein the base station receives an advertisement server for storing an advertisement image to be transmitted to the mobile phone, receives a videophone call request from the mobile phone, and analyzes the call request Determining whether or not the advertisement mode is set. If the advertisement mode is set, the advertisement display mode determining means for requesting the mobile phone to download the advertisement image; and the base station control unit for the base station operation, that it has a TV telephone function-equipped mobile phone system according to claim 1 or 2 equipped with a characterized.

The invention according to claim 4 is an image transmission / reception method of a mobile phone system with a TV phone function comprising a plurality of mobile phones with a TV phone function and a plurality of base stations, wherein the mobile phone is the mobile phone on the calling side. When the TV image transmitted in the advertisement mode is combined with the advertisement image downloaded from the advertisement server of the base station and displayed, the TV image and the advertisement image are displayed when permitted by the mobile phone on the receiving side. A composite display step , a step of discounting the communication charge of the mobile phone on the calling side by the mobile phone system with the TV phone function, and a transmission from the mobile phone on the outgoing side by the mobile phone system with the TV phone function The mobile phone on the called side that is permitted to synthesize and display the TV image and the advertisement image downloaded from the advertisement server of the base station. Wherein the free communication charge has an image transmission and reception method for a mobile telephone system with a TV telephone function and a step to be added.

Invention of claim 5, wherein the mobile phone, TV transmitter during or upon incoming call image, the mobile phone system with TV telephone function according to claim 4, further comprising the step of downloading the advertising image from the advertisement server of the base station The image transmission / reception method is characterized as follows.

According to a sixth aspect of the present invention, there is provided an advertisement mode setting process in which the TV phone calling means provided in the mobile phone with the TV phone function displays an advertisement image together with the partner image transmitted from the calling side mobile phone. After the execution, a TV phone call request with advertisement display requesting a call request for a TV phone with advertisement display, and an advertisement display mode determination means provided in the base station that has received the call request for the TV phone with advertisement display are provided. The call request is analyzed to determine whether or not the advertisement mode is set. If the advertisement mode is set, the advertisement image that makes a download request for the advertisement image to the mobile phone An advertisement provided in the mobile phone with the TV phone function when a download request process and an advertisement image download request in the advertisement image download request process are made The communication means makes an acquisition request for the advertisement image to the advertisement server of the base station and acquires the advertisement image, and the advertisement decode means provided in the mobile phone includes the advertisement image acquisition process. An advertisement image Decode step for decoding the advertisement image acquired in the above, a partner image receiving means provided in the mobile phone for acquiring a partner image transmitted from the mobile phone on the caller side, The partner image Decode unit provided in the mobile phone decodes the partner image acquired in the partner image acquisition step, and the image composite display unit provided in the mobile phone includes the Decoded advertisement. claim includes an image, and a step of displaying by synthesizing the opponent images the Decode 4 or 5 Characterized in that the image transmission and reception method of the TV telephone function-equipped mobile phone system according.

The invention described in claim 7 is a mobile phone with a TV phone function of a mobile phone system with a TV phone function comprising a plurality of mobile phones with a TV phone function and a plurality of base stations. When the TV image transmitted from the mobile phone in the advertisement mode and the advertisement image downloaded from the advertisement server of the base station are combined and displayed, if the mobile phone on the receiving side permits, the TV image and the The advertisement image is synthesized and displayed , the communication fee of the mobile phone on the caller side is discounted, and the TV image transmitted from the mobile phone on the caller side and the advertisement image downloaded from the advertisement server of the base station are displayed. The mobile phone on the receiving side permitted to be combined and displayed is a mobile phone with a TV phone function to which a free communication fee is added .

The invention according to claim 8 is the mobile phone with a TV phone function according to claim 7 , wherein the mobile phone downloads an advertisement image from an advertisement server of the base station when a TV phone image is transmitted or received. Features.

According to a ninth aspect of the present invention, the mobile phone with the TV phone function is a TV phone transmission means capable of setting an advertisement mode for displaying an advertisement image together with the partner image transmitted from the caller mobile phone. When an advertisement image download request is received from the advertisement display mode determination unit of the base station, the advertisement image stored in the advertisement server is requested to be acquired from the advertisement server of the base station, and the advertisement image An advertisement receiving means for acquiring the advertisement image, an advertisement decoding means for decoding the advertisement image acquired by the advertisement receiving means, a partner image receiving means for acquiring a partner image transmitted from the mobile phone on the calling side, and the partner image receiving A partner image decoding means for decoding the partner image acquired by the means, the decoded advertisement image, and the decoded image. An image combining display means for displaying by synthesizing the opponent image, characterized in that the TV telephone function phones according to claim 7 or 8 equipped with a.

  According to the present invention, it is possible to discount the communication fee for each call by combining the advertisement image with the transmission image and display it, and it is possible to receive the communication fee discount for both the sender and the receiver. Thus, a mobile phone with a TV phone function, a mobile phone system with a TV phone function, and an image transmission / reception method thereof can be realized.

  The best mode for carrying out the present invention is that a mobile phone in a mobile phone system with a TV phone function comprising a plurality of mobile phones with a TV phone function and a plurality of base stations is a TV transmitted from a mobile phone on the other side. It is assumed that the image and the advertisement image downloaded from the advertisement server of the base station are combined and displayed.

  Preferred embodiments of the present invention will be described below in detail with reference to the accompanying drawings. The embodiments described below are preferable specific examples of the present invention, and thus various technically preferable limitations are given. However, the scope of the present invention is particularly limited in the following description. Unless otherwise described, the present invention is not limited to these embodiments.

(Embodiment)
FIG. 1 is a configuration block diagram of a mobile phone system with a TV phone function according to the present embodiment. The mobile phone system with a TV phone function according to this embodiment includes a plurality of mobile phones 1 with a TV phone function and a plurality of base stations 8. This mobile phone 1 with a TV phone function is assumed to have an advertisement display function added to a general mobile phone with a TV function possessed by a caller. As shown in FIG. 1, a mobile phone 1 with a TV phone function includes an advertisement receiving unit 2 that downloads an advertisement from an advertisement server 11 of a base station 8, and a partner image receiving unit 3 that receives a partner image similar to a normal TV phone. , An advertisement decoding unit 4 for decoding the received compressed advertisement image, a partner image decoding unit 5 for decoding the partner image, and an image composition display unit 6 for synthesizing and displaying the partner image and the advertisement image in the same manner as a normal videophone. Yes.

  The base station 8 is a base station that a general mobile phone accesses when making / receiving calls. As shown in FIG. 1, in addition to the base station control unit 9 that performs normal base station operation, It is assumed that an advertisement display mode determination unit 10 that determines whether or not the user intends to make a videophone call in the advertisement display mode and an advertisement server 11 that stores advertisements downloaded by the mobile phone are provided. FIG. 1 shows only one mobile phone 1 with a videophone function of the caller and only one base station 8, and further omits buttons, cameras, LCDs, etc. constituting a general mobile phone. To do. Further, the counterpart terminal has the same configuration, and is omitted here.

  Next, the operation of the mobile phone system with a TV phone function according to the present embodiment will be described below with reference to the accompanying drawings. 2 and 3 are flowcharts for explaining the operation of the mobile phone system with a TV phone function according to the present embodiment. First, the operation of the mobile phone system with a TV phone function according to the present embodiment will be described with reference to FIG. As shown in FIG. 2, in step 101, the user operates the mobile phone 1 with a TV phone function, and information indicating that a TV phone is transmitted in the advertisement display mode is input to the mobile phone 1. Subsequently, in step 102, when the telephone number of the other party terminal is input to the mobile phone 1 by the user, the transmitting unit 7 of the mobile phone 1 shown in FIG. 1 transmits a TV phone in the advertisement display mode.

  Subsequently, in step 103, the base station 8 having the mobile phone 1 within the area of its own area is used to make a videophone call (step 102) from the transmitting unit 7 of the mobile phone 1 to the partner terminal. Get access. Subsequently, in step 104, the advertisement display mode determination unit 10 of the base station 8 analyzes the access of the TV phone call in step 103, and determines whether it is a TV phone call in the advertisement addition mode or a normal TV phone call. Determine. If the result of this determination is normal videophone call transmission, the base station control unit 9 performs normal videophone processing without performing anything special (steps 110 and 111).

  When the determination result by the advertisement display mode determination unit 10 is a TV phone call in the advertisement addition mode, the advertisement display mode determination unit 10 performs the advertisement reception unit 2 of the mobile phone 1 before normal TV phone processing. Is requested to download the advertisement image from the advertisement server 11 (step 105). In step 106, the advertisement receiving unit 2 of the mobile phone 1 downloads the advertisement from the advertisement server 11 of the base station 8 in response to the advertisement image download request from the advertisement display mode determination unit 10 of the base station 8. . The advertisement at that time is a compressed image such as MPEG-4. However, it may be different from the compression used in the received image of the TV phone.

  Subsequently, in step 107, normal videophone processing is executed by the base station controller 9 of the base station 8. In step 108, the image transmitted from the partner terminal is processed in the same manner as a normal TV phone. That is, in the other party image decoding unit 5 of the mobile phone 1, the image transmitted from the other party terminal is decoded, and at the same time, the advertisement image downloaded at the start of the call by the advertisement receiving unit 2 of the mobile phone 1 is displayed in the advertisement decoding unit 4. Is decoded. Subsequently, in step 109, the image and the advertisement image transmitted from the counterpart terminal decoded in step 108 are synthesized and displayed by the image composition display unit 6 of the mobile phone 1. Note that the mobile phone system with a TV phone function of the present embodiment is configured to download another advertisement image from the advertisement server 11 again after a certain period of time during the TV phone.

  As described above, in the mobile phone system with a TV phone function according to the present embodiment, it is possible to make a TV phone call in the advertisement display mode. Thereby, the advertisement image is displayed together with the image transmitted from the counterpart terminal. Therefore, the TV phone function of the present embodiment is provided so that an advertisement fee is collected for a downloaded advertisement advertiser for one call, and the call fee of the caller is discounted using the advertisement fee. A mobile phone system can be configured. The advertisement display part can also be used for emergency information in disasters, evacuation route display, and the like. However, in this case, the call charge discount cannot be applied.

  In addition, since the mobile phone system with a TV phone function according to the present embodiment downloads advertisements by accessing the base station 8, it is possible to download advertisements that are closely related to the area of the base station 8, which is more interesting to the user. It is possible to provide advertisements that attract people. Moreover, although the mobile phone system with a TV phone function of the present embodiment has been described as downloading an advertisement image from the advertisement server 11 in the base station 8, the advertisement server 11 may be outside the base station 8. Absent. In this case, the mobile phone 1 makes a download request for an advertisement image to the designated advertisement server 11.

  Next, the operation of the mobile phone system with a TV phone function according to the present embodiment will be described with reference to FIG. In step 201 shown in FIG. 3, when the advertisement display mode determination unit 10 of the base station 8 analyzes the access of the videophone call from the mobile phone 1 and determines that it is the advertisement display mode, the advertisement display mode determination unit 10 requests the receiving terminal side (the partner terminal side) to download the advertisement. At this time, it is assumed that the mobile phone 1 with a TV phone function of this embodiment includes a download permission unit so that the recipient can select whether or not to permit the download of the advertisement image (step 202).

  Next, in step 203, when the download permission means permits the download of the advertisement by the input operation of the callee, the advertisement receiving unit 2 of the callee terminal receives the caller side before the normal videophone processing. The same advertisement is downloaded from the same server (advertisement server 11 of the base station 8 shown in FIG. 1). Then, normal TV processing is performed (step 204), and the downloaded mobile phone 1 also has the downloaded advertisement image and the other party in the same manner as the caller mobile phone 1 described above with reference to FIG. The image is decoded (step 205), and both images are combined and displayed (step 206). In the subsequent step 207, a free communication fee is added to the recipient.

Further, when the download permission means does not permit advertisement download by the input operation of the callee, the call receiving terminal performs normal videophone processing, and only the image transmitted from the calling terminal is decoded and displayed. (Step 208, Step 209). Therefore, according to the mobile phone system with the TV phone function of the present embodiment, the communication fee is not discounted only for the caller, and the free communication fee is added to the user who owns the receiving terminal that permits the download of the advertisement. The system can be configured as described above.
In addition, according to the present embodiment, a videophone call can be made while displaying the same advertisement on both terminals, so that it can be expected to become a topic related to the advertisement, and the advertisement effect is superior to the conventional advertisement display method. It will be a thing.

1 is a configuration block diagram of a mobile phone system with a TV phone function of an embodiment. It is a flowchart for demonstrating operation | movement of the mobile telephone system with a video telephone function of this embodiment. It is a flowchart for demonstrating operation | movement of the mobile telephone system with a video telephone function of this embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Caller's mobile phone 2 Advertisement receiving part 3 Counterpart image receiving part 4 Advertisement Decode part 5 Counterpart image Decode part 6 Image composition display part 7 Sending part 8 Base station 9 Base station control part 10 Advertisement display mode determination part 11 Advertisement server

Claims (9)

A mobile phone system with a TV phone function comprising a plurality of mobile phones with a TV phone function and a plurality of base stations,
When the mobile phone combines and displays the TV image transmitted from the mobile phone on the caller side in the advertisement mode and the advertisement image downloaded from the advertisement server of the base station, the mobile phone permits the mobile phone on the callee side. If so, the TV image and the advertisement image are combined and displayed ,
The communication charge of the mobile phone on the caller side is discounted, and further, the TV image transmitted from the mobile phone on the caller side and the advertisement image downloaded from the advertisement server of the base station are combined and displayed. A mobile phone system with a TV phone function , wherein a free communication fee is added to the permitted mobile phone on the receiving side . The mobile phone system with a TV phone function according to claim 1, wherein the mobile phone downloads an advertisement image from an advertisement server of the base station when a TV phone image is transmitted or received. The mobile phone with the TV phone function is
A TV phone calling means capable of setting an advertisement mode for displaying an advertisement image together with a partner image transmitted from a calling side mobile phone;
An advertisement receiving means for making an acquisition request for an advertisement image to the advertisement server of the base station when an advertisement image download request is made from the advertisement display mode determination means of the base station;
An advertisement decoding means for decoding the advertisement image acquired by the advertisement receiving means;
Partner image receiving means for acquiring a partner image transmitted from the mobile phone on the calling side;
Partner image decoding means for decoding the partner image acquired by the partner image receiving means;
Image composition display means for combining and displaying the decoded advertisement image and the decoded partner image;
Comprising
The base station
An advertisement server for storing an advertisement image for transmission to the mobile phone;
Upon receiving a TV phone call request from the mobile phone, the call request is analyzed to determine whether the advertisement mode is set. If the advertisement mode is set, , Advertisement display mode determination means for requesting download of the advertisement image;
A base station controller that performs normal base station operation;
The mobile phone system with a TV phone function according to claim 1 or 2 , further comprising: An image transmission / reception method for a mobile phone system with a TV phone function comprising a plurality of mobile phones with a TV phone function and a plurality of base stations,
When the mobile phone combines and displays the TV image transmitted from the mobile phone on the caller side in the advertisement mode and the advertisement image downloaded from the advertisement server of the base station, the mobile phone permits the mobile phone on the callee side. A step of combining and displaying the TV image and the advertisement image ;
A step of discounting the communication charge of the mobile phone on the calling side by the mobile phone system with the TV phone function;
The incoming call side permitted to synthesize and display the TV image transmitted from the mobile phone on the caller side and the advertisement image downloaded from the advertisement server of the base station by the mobile phone system with the TV phone function. A process of adding free communication charges to mobile phones,
An image transmission / reception method for a mobile phone system with a TV phone function, comprising: 5. The image transmission / reception of a mobile phone system with a TV phone function according to claim 4 , wherein the mobile phone has a step of downloading an advertisement image from an advertisement server of the base station when a TV phone image is transmitted or received. Method. The TV phone transmission means provided in the mobile phone with the TV phone function performs the setting process of the advertisement mode for displaying the advertisement image together with the partner image transmitted from the mobile phone on the calling side, and then the TV with advertisement display TV phone call request process with advertisement display to make a call request,
The advertisement display mode determination means provided in the base station, which has received the transmission request for the TV phone with advertisement display, analyzes the transmission request, determines whether the advertisement mode is set, If the mode is set, an advertisement image download request step for requesting the mobile phone to download the advertisement image;
When an advertisement image download request is made in the advertisement image download request step, the advertisement receiving means provided in the mobile phone with the TV phone function sends an advertisement image acquisition request to the advertisement server of the base station. And an advertisement image acquisition step of acquiring an advertisement image;
An advertisement image decoding step in which an advertisement decode means provided in the mobile phone decodes the advertisement image acquired in the advertisement image acquisition step;
The partner image receiving means provided in the mobile phone acquires a partner image acquired from the mobile phone on the caller side, and a partner image acquisition step,
A partner image Decode step in which the partner image Decode means provided in the mobile phone decodes the partner image acquired in the partner image acquisition step;
A step of combining and displaying the decoded advertisement image and the decoded partner image by an image composition display means provided in the mobile phone;
6. The image transmission / reception method for a mobile phone system with a TV phone function according to claim 4 or 5 , characterized by comprising: A mobile phone with a TV phone function of a mobile phone system with a TV phone function comprising a plurality of mobile phones with a TV phone function and a plurality of base stations,
When the mobile phone combines and displays the TV image transmitted from the mobile phone on the caller side in the advertisement mode and the advertisement image downloaded from the advertisement server of the base station, the mobile phone permits the mobile phone on the callee side. If so, the TV image and the advertisement image are combined and displayed ,
The communication charge of the mobile phone on the caller side is discounted, and further, the TV image transmitted from the mobile phone on the caller side and the advertisement image downloaded from the advertisement server of the base station are combined and displayed. A mobile phone with a TV phone function , wherein a free communication fee is added to the permitted mobile phone on the receiving side . 8. The mobile phone with a TV phone function according to claim 7 , wherein the mobile phone downloads an advertisement image from an advertisement server of the base station when a TV phone image is transmitted or received. The mobile phone with the TV phone function is
A TV phone calling means capable of setting an advertisement mode for displaying an advertisement image together with a partner image transmitted from a calling side mobile phone;
When an advertisement image download request is issued from the advertisement display mode determination means of the base station, the advertisement server of the base station is requested to acquire the advertisement image stored in the advertisement server, and the advertisement image is An advertisement receiving means to obtain;
An advertisement decoding means for decoding the advertisement image acquired by the advertisement receiving means;
Partner image receiving means for acquiring a partner image transmitted from the mobile phone on the calling side;
Partner image decoding means for decoding the partner image acquired by the partner image receiving means;
Image composition display means for combining and displaying the decoded advertisement image and the decoded partner image;
The mobile phone with a TV phone function according to claim 7 or 8 , characterized by comprising:

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