JP3437151B2 - Advertisement distribution method and switching device having advertisement distribution function - Google Patents

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an advertisement delivery method for delivering an advertisement by voice using an existing exchange network system such as a wired public network or a mobile telephone network, and an exchange apparatus having an advertisement delivery function. .

[0002]

2. Description of the Related Art In recent years, with the increasing communication needs of users, the expansion of communication infrastructure such as mobile phone networks, PHS (Personal Handyphone System), and the Internet, and the spread of various communication terminal devices, the use of communication networks has become It is progressing rapidly. Then, recently, various attempts have been made to attempt to deliver advertisements to network users by companies and various corporations using such communication networks.

[0003]

However, in the conventional advertisement distribution method of this type, for example, when a user accesses a home page on the Internet using a personal computer, a portable information terminal or the like, character information is transmitted. There are many that deliver advertisements. Therefore, whether or not to read the displayed advertisement is left to the judgment of the user, and the advertising effect of the advertisement is low. In addition, it is troublesome for the user because it is necessary to read the character information one by one even if there is an advertisement of interest.

The present invention has been made in view of the above circumstances, and its purpose is to enable effective advertisement distribution without relying on textual information and utilizing existing circuit switching networks. Another object of the present invention is to provide an exchange network system having the above-mentioned advertisement distribution method and advertisement distribution function.

[0005]

In order to achieve the above object, the present invention takes the following means.

[0006]

[0007]

[0008]

[0009] A method of delivering an advertisement, the advertisement of which is requested by an advertiser or its agent, to the subscriber's voice communication terminal using an exchange network having an answering machine service function. The advertiser or its agent requests the advertisement distributor to deliver the voice advertisement, and the subscriber transmits the voice advertisement reception request to the advertisement distributor and registers it. Then, when the communication network connects the voice communication terminal of the calling subscriber to the answering machine service function, it is determined whether the called subscriber has registered a desire to deliver the voice advertisement, If the recipient of the above recipient has registered a voice advertisement delivery request,
Voice advertisement requested by the advertiser or its agency,
In addition to the information about the subscriber of the callee, the message is delivered to the subscriber of the caller during the recording guidance period of the message.

Therefore, according to the present invention, when the message message is recorded, the advertisement is distributed by utilizing the transmission period of the message recording guide message transmitted from the answering machine service center to the calling subscriber. . Therefore, advertisement distribution can be performed easily and inexpensively using the existing exchange network. In addition, since the advertisement is composed of voice information such as voice messages and commercial songs, and this voice advertisement is delivered before the start of recording of the message, the content of the advertisement can be effectively transmitted to the subscriber who is the sender. You can

In the present invention, since the advertisement is distributed to the calling party subscriber who is a third party, the calling party subscriber may feel uncomfortable. However, the content of the delivery advertisement includes information about the called party subscriber such as introduction of the called party subscriber and PR. In this way, the calling subscriber can confirm the attributes of the called subscriber from the content of the advertisement, and thus the discomfort caused by the forced distribution of the advertisement can be alleviated.

[0012]

[0013]

[0014]

The present invention also obtains the distribution results of voice advertisements for each advertiser and each subscriber, and based on the obtained distribution results for each advertiser and each subscriber, the advertisement fee and subscription for the advertiser, respectively. Further comprising a function of calculating a communication charge discount charge to the advertiser and charging the advertiser and the subscriber a communication charge reflecting the discount charge, respectively, based on the calculation result of the charge. And

According to the present invention, the advertisement fee for each advertiser and the discount fee for each subscriber are calculated and billed according to the delivery record. Therefore, it is possible to make a fair charge to each advertiser and each subscriber.

Further, according to the present invention, a plurality of voice advertisements requested by an advertiser when the voice advertisement is distributed, including information indicating the attribute of the subscriber in the advertisement distribution request registered by the subscriber to the advertisement distributor. It is also characterized by further including a function of selecting and transmitting a voice advertisement corresponding to the attribute of the subscriber of the delivery destination from among the above.

The present invention is also directed to a plurality of voices requested by an advertiser when a voice advertisement is delivered, including information for designating the type of business desired to be delivered in the advertisement delivery request registered from the subscriber to the advertisement distributor. From the advertisement, the function to select and send a voice advertisement corresponding to the industry specified by the destination subscriber,
It is also characterized by further provision.

According to these inventions, the subscriber registers in advance attributes such as his / her gender, age, occupation, and working hours, and the type of business desired to be distributed. Advertisements will be selected and delivered. As a result, it becomes possible for the advertiser to further enhance the advertising effect by the advertisement distribution, and for the subscriber, it becomes possible to easily know the sales information of the product of interest from the advertisement.

Further, according to the present invention, a plurality of voice advertisements requested by an advertiser are included when a voice advertisement is delivered, including information for designating delivery conditions in a voice advertisement delivery request from an advertiser to an advertisement distributor. It further comprises a function of selecting and transmitting a voice advertisement corresponding to the above delivery condition from among the above.

According to the present invention, the advertiser pre-registers the distribution conditions such as the area and time zone desired to be distributed, sex, age group, occupation, etc., so that the advertisement can be selected according to the distribution conditions. Will be delivered. Therefore,
For the advertiser, the advertising effect of the advertisement distribution can be further enhanced, and for the subscriber, an advertisement of interest can be received in a timely manner.

The inventions of (8) to (10) include the above (1).
It is an invention of a switching network system for carrying out the advertisement distribution method described in (3) to (3). Therefore, according to the exchange network system according to the inventions of (8) to (10), the same operational effects as the operational effects described in the above (1) to (3) can be obtained.

[0023]

BEST MODE FOR CARRYING OUT THE INVENTION (First Embodiment) In the first embodiment of the advertisement distribution method and the exchange apparatus according to the present invention, an advertisement agency transmits a voice advertisement requested by an advertiser to a mobile communication network. And the fact that the subscriber desires to deliver the advertisement is registered in advance in the exchange device. Then, by using the answering machine service function provided in the exchange device, the subscriber who wants to deliver the advertisement and the message message addressed to the subscriber are recorded during the message message reproduction guidance period and the message message recording guidance period. An advertisement that matches the conditions is selected from the above-mentioned voice advertisements and distributed to the intended caller.

FIG. 1 is a schematic configuration diagram of a communication network system for realizing the first embodiment of the advertisement distribution method according to the present invention, and PNW indicates a wired public network.
This wired public network PNW has a plurality of wired telephone terminals FS1.
To FSm are accommodated, and the mobile communication network MNW is connected. This mobile communication network MNW is, for example, a mobile phone network or P
It is composed of an HS network and accommodates a plurality of base stations BS1 to BSn. Each of these base stations BS1 to BSn forms a wireless area called a cell, and performs wireless communication with the mobile terminals MS1 and MS2 existing in this wireless area. As a wireless communication system, for example, in the case of a mobile phone system, TDMA-FDD (Time Division Multiple Acce
ss-Frequency Division Duplex) method and CDMA-FD
D (Code Division Multiple Access-Frequency Divisio
n Duplex) or CDMA-TDD (Code Division Mult
iple Access-Time Division Duplex) method is used,
In PHS, TDMA-TDD (Time Division Mult)
iple Access-Time Division Duplex) method is used.

The wired public network PNW is connected to the Internet INW via the service provider SP. The plurality of advertisers DS1 to DSk are connected to the personal computer or server owned by the advertising agency RS via the Internet INW by using the personal computers owned by themselves. The advertising agency RS is connected to an advertisement production company (not shown) via the Internet INW, and the Internet I
It is connected to the advertisement distribution company via the NW and the wired public network PNW. In this embodiment, the advertisement distribution company is the mobile communication network M.
It is a telecommunications carrier operating NW, and has an advertisement distribution function in the mobile communication network MNW.

Note that, in FIG. 1, each of the advertisers DS1 to DSk.
Although the communication network connecting the advertising agency RS and the Internet INW is omitted, CATV (Cable Televisio) including the wired public network PNW and the mobile communication network MNW is omitted.
n) Needless to say, the connection is made via a network or a corporate communication network.

By the way, the switching device of the mobile communication network MNW having the advertisement distribution function is constructed as follows. Figure 2
FIG. 3 is a block diagram showing its functional configuration.

The switching device of the mobile communication network MNW is provided with a switching device body EX1 and a control device CC1, and further, an answering message recording / reproducing device MB for recording and reproducing a message message when the portable terminal does not respond, and a distribution. It is provided with an advertisement information memory DM that stores the requested voice advertisement, a subscriber database DB1 that stores subscriber management information, and an advertiser database DB2 that stores the management information of the advertiser.

The exchange apparatus main body EX1 includes an exchange circuit 10 including a time switch and a plurality of base station interfaces 2.
1 to 2n, a plurality of network interfaces 31 to 3j, and an answering machine announcement circuit 40. Base stations BS1 to BSn are connected to the base station interfaces 21 to 2n, respectively, and the base station interfaces 21 to 2n transmit various control signals necessary for call processing, location registration processing, and the like with these base stations BS1 to BSn. It sends and receives and sends and receives communication signals. The network interfaces 31 to 3j are the wired public network PNW.
Control signals necessary for call processing and communication signals are transmitted and received between and. The switching circuit 10 follows the above-mentioned base station interfaces 21 to 21 in accordance with a switching control instruction from the controller CC1.
The base station interfaces 21 to 2n and the network interfaces 31 to 3j are exchange-connected with each other.

The control device CC1 has an advertisement distribution request registration control function 51 and an advertisement information registration control as new functions related to the present invention in addition to the usual exchange control functions such as location registration of each mobile terminal and call connection processing. It has a function 52, an advertisement distribution control function 53, an advertisement distribution number counting function 54, and a billing processing function 55.

When the advertisement distribution request registration control function 51 sends an advertisement distribution registration request to the effect that distribution of an advertisement is desired from the mobile terminals MS1 and MS2 of the subscriber, the advertisement distribution request registration control function authenticates the requesting subscriber. Then, the request is stored in the column of the corresponding subscriber in the subscriber database DB1. At this time, if the advertisement distribution registration request includes attributes such as the gender, age, occupation, and working hours of the subscriber, and the type of business desired to be distributed, these additional information are also stored.

The advertisement information registration control function 52 is used by the advertiser DS.
1 to DSk, or when an advertisement information registration request comes from the advertising agency RS, the advertisement information is stored in the advertisement information memory DM.
And the management information of the advertisers DS1 to DSk in the advertiser database DB2. The advertiser management information includes identification information of the advertisers DS1 to DSk and distribution conditions. The identification information includes attribute information for identifying the advertiser such as the advertiser name, ID number, address, telephone number or email address, and business type. The distribution condition includes a distribution area of the advertisement, a distribution time zone, a distribution registration period, and the like.

The advertisement distribution control function 53 determines, based on the subscriber database DB1, whether or not the target subscriber is the subscriber who registered the advertisement distribution request when recording and reproducing the message. To do. Then, if the subscriber is a registered subscriber, a voice advertisement conforming to the conditions is selectively read from the advertisement information memory DM during the guidance announcement period for prompting the recording of the message message and the guidance announcement period for notifying the reproduction start of the message message. Insert the voice advertisement in the guidance announcement generated by the absence announcement circuit 40 or BG
It is synthesized as M and sent to the subscriber. The distribution advertisement is selected based on the attributes of the target subscriber and the desired distribution business category stored in the subscriber database DB1, and the distribution condition of each advertisement stored in the advertiser database DB2.

The advertisement distribution number counting function 54 counts the number of advertisement distributions for each subscriber and for each advertiser each time an advertisement is distributed by the advertisement distribution control function 53, and the counted value is for each subscriber. It is stored in the database DB1 and the advertiser database DB2.

The billing function 55 is provided for each subscriber MS1, M
Each time a predetermined billing date for S2 and advertisers DS1 to DSk is reached, the subscribers MS1 and MS are based on the count value by the advertisement distribution count function 54 at that time.
2 is the communication charge discount, while advertiser DS1
Advertising charges are calculated for each DSk. And
Based on the telephone number or mail address stored in the advertiser database DB2, the billing statement of the above-mentioned advertisement fee is sent to the advertisers DS1 to DSk. Also, based on the subscriber's address, telephone number, or mail address stored in the subscriber database DB1, the subscribers MS1, MS
For 2, the communication charge invoice is sent by subtracting the above discount from the voice mail service usage charge.

Next, the advertisement distribution method of this embodiment will be described based on the above configuration. 3 to 5 are sequence diagrams showing the procedure and contents.

First, when the subscriber wants to receive the advertisement distribution, the subscriber, as shown in FIG.
2 sends an advertisement distribution registration request to the mobile communication network MNW. At this time, the advertisement distribution registration request includes the gender of the subscriber,
Include attributes such as age, occupation, and working hours, and additional information such as the type of business you want to distribute. If the subscriber does not desire, the additional information may not be included in the advertisement distribution registration request.

When the advertisement distribution registration request arrives from the subscriber's mobile terminals MS1 and MS2, the controller CC1 of the mobile communication network MNW receives the advertisement distribution registration request received in step 3a together with the additional information from the subscriber database DB1. Remember.

At the same time, the control device CC1 of the mobile communication network MNW requests the advertisement agency RS to recruit advertisers via the Internet INW or the like as shown in FIG. Upon receipt of this request, the advertising agency RS sends a recruitment information for advertisers to companies and various organizations. In response to this recruitment, when advertisers DS1 to DSk request delivery of advertisements,
In step 3b, the advertising agency RS requests an advertisement production company (not shown) to produce a voice advertisement composed of voice messages and commercial songs, and sends the completed voice advertisement to the mobile communication network MNW together with the advertisement information registration request. At this time, in the advertisement information registration request, in addition to the information identifying the advertiser such as the name and address of the advertiser, a telephone number or an email address, the area and time zone in which the distribution is desired, the gender of the distribution target, the age group, Include delivery conditions such as occupation.

When the advertisement information registration request arrives from the advertisement agency, the control device CC1 of the mobile communication network MNW stores the advertiser identification information and the distribution condition included in the advertisement information registration request in the advertiser database DB2 in step 3c. To do.
In step 3d, the advertisement information (voice advertisement) that arrives together with the advertisement information registration request is stored in the advertisement information memory 4
Store at 0.

Similarly, thereafter, every time an advertisement distribution registration request arrives from a subscriber or every time an advertisement information registration request arrives from the advertisement agency RS, the subscriber database DB1 and the advertiser database DB2 of the mobile communication network MNW. Subscriber management information and advertiser management information are respectively registered in.

Now, in this state, the wire telephone terminal F is temporarily assumed.
It is assumed that S1 makes a call to mobile terminal MS1. Then, the control device CC1 of the mobile communication network MNW first determines whether or not the incoming call can be made to the mobile terminal MS1 in step 4a as shown in FIG. 4 based on the result of the incoming call processing to the mobile terminal MS1 of the incoming call destination. To judge. Then, if an incoming call is possible, a normal incoming call is made to the mobile phone terminal MS1.

On the other hand, for example, if the mobile terminal MS1 is out of the communication range or cannot receive an incoming call because the power is not turned on, the control device C causes the mobile terminal MS1 of the incoming call destination to register the use of the answering machine service in step 4b. If it is not registered, an uncallable announcement is sent to the wired telephone terminal FS1 of the caller.

On the other hand, when the use registration of the answering machine service has been made, the control device CC1 determines in step 4c based on the management information of the corresponding called subscriber MS1 stored in the subscriber database DB1. , It is determined whether or not this called subscriber MS1 desires advertisement distribution. And if you don't want to serve ads,
An ordinary answer reply announcement, that is, a guidance announcement prompting the recording of a message is generated from the answer announcement circuit 40, and this announcement is sent from the wired telephone terminal F.
Send to S1.

On the other hand, it is assumed that the called subscriber MS1 has registered in advance for advertisement distribution. In this case, in step 4d, the control device CC1 selects an advertisement that best meets the conditions, based on the distribution conditions of each advertisement stored in the advertiser database DB2.

For example, if it is a holiday, an advertisement for a department store or a store, or an advertisement for leisure such as an amusement park or a movie theater is selected, and if the current time is afternoon or evening, advertisement for a restaurant or accommodation facility is selected. select. Furthermore, if it is a payday or bonus month, a financial advertisement is selected.

Then, the selected voice advertisement is read from the advertisement information memory DM, and the absence announcement circuit 40 is instructed to send an announcement. As a result, the absence answering circuit 40 creates an answering answer announcement with advertisement and sends it to the wired telephone terminal FS1 of the originator.

For example, if the voice advertisement is a voice message, the voice message inserted in a guidance announcement prompting the recording of a message is sent out, while if the voice advertisement is a commercial song, this commercial song is sent. BG of announcement announcement of message message
The one added as M is transmitted.

When the transmission of the answering message with advertisement is completed, the control device CC1 updates the number of times of advertisement distribution by advertiser and the number of times advertisement distribution by subscriber in step 4e, and the updated results are respectively calculated in step 4f. And is stored in the advertiser database B2 and the subscriber database DB1.

Thus, the voice advertisement is distributed using the recording guidance announcement period of the message.

If the user of the originating wired telephone terminal FS1 inputs a voice message by voice after sending the normal voice response announcement or the voice response with advertisement announcement, this voice message is encoded and then the voice message is sent. It is recorded on the recording / reproducing device MB.

On the other hand, it is assumed that the mobile terminal MS1 transmits a message message reproduction request in order to listen to the message message addressed to itself. Then, as shown in FIG. 5, the control device C of the mobile communication network MNW first registers the advertisement distribution request by the requesting subscriber MS1 based on the management information stored in the subscriber database DB1 in step 5a. It is determined whether or not. If the advertisement distribution request has not been registered, the usual answer reply announcement, that is, in this case, a guidance announcement notifying the start of the reproduction of the message is generated from the absence announcement circuit 40, and this announcement is transmitted to the mobile phone of the reproduction request source. It is sent to the terminal MS1.

On the other hand, the subscriber MS1 of the reproduction request source
It is assumed that the advertisement distribution request has been registered in advance. In this case, in step 5d, the control device CC1 determines the condition based on the management information of the corresponding subscriber stored in the subscriber database DB1 and the distribution condition of each advertisement stored in the advertiser database DB2. Choose the best matching ad.

For example, if the subscriber MS1 of the reproduction request source specifies, for example, automobiles or financial relations as a desired business type for distribution, an advertisement related to these business types may be selected,
Also, an advertisement whose distribution area is the area is selected according to the current position of the subscriber who requested the reproduction. Further, in the afternoon or in the evening, if the subscriber MS1 of the reproduction request source is a man, the advertisement of the tavern is selected, and if it is a woman, the bargain information of the women's clothing, the cosmetics, and the beauty-related advertisement are selected.

Then, the selected voice advertisement is read from the advertisement information memory DM, and the absence announcement circuit 40 is instructed to send an announcement. As a result, the answering machine announcement circuit 40 creates an answering machine message with advertisement and sends it to the mobile terminal MS1 which is the reproduction request source. Also in this case, when the voice advertisement is a voice message, this voice message is inserted in the guidance announcement notifying that the message message is started to be reproduced, and when the voice advertisement is a commercial song, this commercial song is played by the message message. It is added as a BGM of the guidance announcement.

Then, when the transmission of the message reproduction guidance announcement is completed, the control device C reproduces the corresponding message message from the absence message recording / reproducing device MB in step 5c, and reproduces this message message from the portable terminal MS which is the reproduction request source.
Send to 1. At the same time, the control device CC1 updates the number of times of advertisement distribution by advertiser and the number of times advertisement distribution by subscriber in step 5d, and stores the updated results in the advertiser database B2 and the subscriber database DB1 in step 5e.

Thus, the voice advertisement is distributed using the reproduction guidance announcement period of the message message.

Now, the billing process of the advertisement fee and the communication discount fee for the advertisement distributed as described above is performed as follows. FIG. 6 is a flowchart showing the procedure and contents of this billing process executed by the control device CC1 of the mobile communication network MNW.

In step 6a, the control device CC1 monitors whether or not the advertising charge billing date has been reached for each of the advertisers DS1 to DSk, and at the same time, the communication charge billing date for each subscriber who registered the advertisement distribution request in step 6b. Is being monitored.

If the billing date for a subscriber MS1 comes, the corresponding management information is read from the subscriber database DB1 in step 6c, and step 6d is read.
At, the discount fee is calculated based on the number of times of advertisement distribution for each subscriber included in this management information. Then, in step 6e, a communication charge bill is created by deducting the discounted charge from the answering service service charge, and the bill is sent to the subscriber MS1 in step 6f. As a method of sending this bill, for example, mailing based on the address included in the subscriber management information, facsimile transmission based on a telephone number, mail transmission based on a mail address, and the like can be considered.

On the other hand, when the billing date for an advertisement for a certain advertiser DS1 comes, the control device CC1 first reads the management information about the corresponding advertiser from the advertiser database DB2 in step 6g, and the advertisement for each advertiser included in this management information. The advertisement fee is calculated in step 6h based on the number of distributions. Then, in step 6i, a bill describing the details of the advertisement fee is prepared, and the bill is sent to the advertiser DS1 in step 6j. As for the method of sending the bill, mail, facsimile transmission, or mail transmission can be used as in the case of the subscriber described above.

As described above, in the first embodiment, the advertisement agency RS registers the voice advertisement requested to be distributed by the advertisers DS1 to DSk in the switching device of the mobile communication network MNW, and the subscriber MS1, The fact that the MS 2 wants to deliver the advertisement is registered in advance in the exchange device. Then, by using the answering machine service function provided in the mobile communication network MNW, during the reproduction guidance announcement period of the message message and the recording guidance announcement period of the message message, the subscriber desiring the advertisement delivery and the addressed subscriber are addressed. For the caller who wants to record a message, an advertisement that matches the conditions is selected from the voice advertisements and distributed.

Therefore, it is possible to easily and inexpensively carry out advertisement distribution by utilizing the existing answering machine service function provided in the mobile communication network MNW. Further, since the advertisement is composed of voice information such as voice messages and commercial songs, and this voice advertisement is delivered before recording or playing back the message message, the content of the advertisement is effective for the subscriber. Can be told. Furthermore, when an advertisement is delivered to a subscriber who has requested playback of a message, it is delivered only to subscribers who wish to receive the advertisement in advance. It is possible to prevent the trouble of being delivered.

Moreover, in this embodiment, the subscribers MS1,
Advertisements are selected and delivered according to the attributes of MS2, the desired business type, and the delivery conditions of advertisers DS1 to DSk. For this reason, the advertisers DS1 to DSk can further enhance the advertising effect by the advertisement distribution, and the subscribers MS1 and MS2 can easily and timely know the sales information of the product of interest from the advertisement. It is possible and very convenient.

Further, the number of times of distribution of advertisements is counted for each advertiser and each subscriber, and the advertisement fee for each advertiser DS1 to DSk and the subscribers MS1 and MS2 are calculated according to the counting result.
Each discount is calculated and billed. Therefore, each advertiser DS1 to DSk and each subscriber MS1,
A fair charge can be made to each MS2.

(Second Embodiment) In the second embodiment of the advertisement distribution method and exchange device according to the present invention, the advertisement agency sends the voice advertisement requested by the advertiser to the exchange device of the mobile communication network. At the same time as the registration, the fact that the subscriber desires to deliver the advertisement is registered in advance in the exchange device. Then, by utilizing the sending period of the ring back tone (RBT) sent to the terminal of the calling side in the call connection processing process accompanying the call origination / termination, the subscribers desiring the advertisement distribution meet the above conditions from the voice advertisement. The advertisement is selected and delivered.

FIG. 7 is a block diagram showing the functional arrangement of the switching device of the mobile communication network MNW having the advertisement distribution function according to the second embodiment. In the figure, the same parts as those in FIG. 2 are designated by the same reference numerals and detailed description thereof is omitted. Further, since the configuration of the entire communication network system is the same as that in FIG. 1, the description will be given also in this embodiment with reference to FIG.

In FIG. 7, a tone generating circuit 61 is provided in the exchange apparatus body EX2. This tone generator 61
Are subscriber terminals MS1 and MS2 in various call connection processes.
And a function of generating various audible signals such as busy tone, ringing tone, and dial tone to be sent to the terminals of other communication networks which have transmitted to the subscriber terminals MS1 and MS2, and a voice from the advertisement information memory DM. When the advertisement is output, the voice advertisement has a function of transmitting the voice advertisement instead of or in addition to the ringing tone.

The control device CC2 has, as new functions relating to the present invention, an advertisement distribution request registration control function 71, an advertisement information registration control function 72, an advertisement distribution control function 73, an advertisement distribution time counting function 74, and a bill. And a processing function 75.

When the advertisement distribution request registration control function 71 sends an advertisement distribution registration request from the mobile terminals MS1 and MS2 of the subscriber to the effect that the advertisement distribution is desired, the advertisement distribution request registration control function 71 authenticates the requesting subscriber. Then, the request is stored in the column of the corresponding subscriber in the subscriber database DB1. At this time, if the advertisement distribution registration request includes attributes such as the gender, age, occupation, and working hours of the subscriber, and the type of business desired to be distributed, these additional information are also stored.

The advertisement information registration control function 72 is used by the advertiser DS.
1 to DSk, or when an advertisement information registration request comes from the advertising agency RS, the advertisement information is stored in the advertisement information memory DM.
And the management information of the advertiser in the advertiser database DB2. The advertiser management information includes identification information of the advertisers DS1 to DSk and distribution conditions. The identification information includes attribute information for identifying the advertiser such as the advertiser name, ID number, address, telephone number or email address, and business type. The distribution condition includes a distribution area of the advertisement, a distribution time zone, a distribution registration period, and the like.

The advertisement distribution control function 73 determines, based on the subscriber database DB1, whether or not the calling subscriber has registered the advertisement distribution request in the call connection process accompanying the call origination and termination. Then, if registered, a voice advertisement meeting the conditions is selectively read from the advertisement information memory DM during the calling period of the called subscriber, and this voice advertisement is generated by the tone generating circuit 61 by a ring tone (RBT). ) And insert it into the calling subscriber terminal. The distribution advertisement is selected based on the attributes of the originating subscriber and the desired distribution business category stored in the subscriber database DB1, and the distribution conditions of each advertisement stored in the advertiser database DB2.

When the advertisement distribution control function 73 distributes an advertisement, the advertisement distribution time counting function 74 measures the distribution time for each subscriber and each advertiser,
The integrated values are stored in the subscriber database DB1 and the advertiser database DB2, respectively.

The billing function 75 is provided for each subscriber MS1, M
Each time a predetermined billing date for S2 and advertisers DS1 to DSk is reached, the subscriber MS is calculated based on the cumulative value of the distribution time obtained by the advertisement distribution time counting function 74.
1 and MS2, the communication charge discount charge is calculated, while the advertisers DS1 to DSk calculate the advertisement charge.
Then, based on the telephone number or mail address stored in the advertiser database DB2, the advertisers DS1 to D
The bill for the advertisement fee is sent to Sk. Also,
Subscriber MS based on the subscriber's address, telephone number or email address stored in subscriber database DB1
1. Send a communication charge bill to the MS2, which is the answering machine service charge minus the above discount.

Next, the advertisement distribution method of this embodiment will be described based on the above configuration. FIG. 8 is a sequence diagram showing the procedure and contents.

The subscriber M to the mobile communication network MNW
Registration of advertisement distribution request from S1 and MS2, and advertiser D
The procedure for registering the advertisement distribution request from S1 to DSk and the processing content thereof are the same as those described with reference to FIG. 3, and therefore description thereof is omitted here.

Now, assume that the mobile terminal MS2 is the mobile terminal MS1.
Suppose you made a call to talk to. Mobile communication network MNW
When the exchange device receives the above-mentioned request for transmission, the exchange device performs step 8
Call processing is executed in a. And the mobile terminal MS of the destination
If 1 is ready to receive an incoming call, it sends an incoming signal to the mobile terminal MS1. Along with that, the mobile terminal M of the sender
Although a ringing tone (RBT) is transmitted to S2, the switching device determines in step 8b whether or not the mobile terminal MS2 of the transmission source has completed registration of the advertisement distribution request, in step 8b. Then, if the advertisement distribution request is not registered, the normal ringing tone is transmitted as it is.

On the other hand, the mobile terminal MS2 of the above-mentioned originator
Has already registered the advertisement distribution request, the control device CC2 of the switching device, in step 8c, sends the originating subscriber MS2 stored in the subscriber database DB1.
Attributes and desired industry for distribution, and advertiser database DB2
Based on the delivery conditions of each advertisement stored in, the advertisement that best meets the conditions is selected. The specific example of the selection is the same as the case of reproducing the message message shown in FIG. However, the RBT sending period is not constant because it depends on the incoming call response timing of the called subscriber. Therefore, the length of the voice advertisement used is set within 2-3 seconds. Specifically, a voice message that briefly represents the company name or the product name is used.

Then, the selected voice advertisement is read from the advertisement information memory DM, and the tone generation circuit 61 is read by R.
Instruct to send BT. As a result, the tone generation circuit 61
Then, a voice advertisement is generated instead of the RBT and is sent to the mobile terminal MS2 that is the source. For example, a voice advertisement such as "I'm calling the other party. Please order the company to △△ company!" Is sent.

In this case, the advertisement of the called subscriber may be selected and transmitted as the voice advertisement. In this way, the called party subscriber, who is the advertiser, can advertise the company, and the calling party subscriber answers whether the called party is correct or not by this voice advertisement. You can check before you do.

Further, in general, the RBT repeats a tone signal of a predetermined frequency, for example, 1 second transmission and 2 second interruption. Therefore, a voice advertisement within 2 seconds may be inserted here by utilizing the disconnection period of the tone signal. Also RB
Of course, it is also possible to synthesize a commercial song as a BGM in T and send it out.

When the destination mobile terminal MS1 responds to the incoming call during the RBT transmission period, the control device CC2 stops the transmission of the RBT, and then, in step 8d, the source mobile terminal MS2 and the destination mobile terminal MS1. A communication link is established between the mobile terminals MS1 and MS2, and thereafter a call can be made between the subscribers of both mobile terminals MS1 and MS2.

Further, the control device CC2 measures the transmission time of the voice advertisement in step 8e. Then, in step 8f, the integrated value of the corresponding distribution time by subscriber stored in the subscriber database DB1 is updated based on this time measurement result, and the advertiser database D is also updated.
The integrated value of the corresponding advertiser-specific delivery time stored in B2 is updated.

Thus, the RBT in the call connection processing process
The voice advertisement is distributed using the transmission period of.

Now, the billing process for the advertisement fee and communication discount fee for the advertisement distributed as described above is performed as follows. FIG. 9 is a flowchart showing the procedure and contents of this billing process executed by the control device CC2 of the mobile communication network MNW.

The control device CC2 monitors in step 9a whether or not the advertisement charge billing date is reached for each of the advertisers DS1 to DSk, and the communication charge billing date for each subscriber who registered the advertisement distribution request in step 9b. Is being monitored.

If it is the billing date for a subscriber MS1, the corresponding management information is read from the subscriber database DB1 in step 9c, and step 9d is executed.
At, the discount charge is calculated based on the integrated value of the advertisement distribution time for each subscriber included in this management information. Then, in step 9e, a communication charge bill is created by subtracting the discount charge from the communication charge, and the bill is generated in step 9f.
At, it will be sent to subscriber MS1. As a method of sending this bill, for example, mailing based on the address included in the subscriber management information, facsimile transmission based on a telephone number, mail transmission based on a mail address, and the like can be considered.

On the other hand, when the billing date for an advertisement for a certain advertiser DS1 comes, the control device CC2 first reads the management information about the corresponding advertiser from the advertiser database DB2 in step 9g, and the advertisement for each advertiser included in this management information. The advertisement fee is calculated in step 9h based on the integrated value of the distribution time. Then, in step 9i, an invoice describing the details of the advertisement fee is created, and the invoice is created in step 9
At j, it is shipped to the advertiser DS1. As for the method of sending the bill, mail, facsimile transmission, or mail transmission can be used as in the case of the subscriber described above.

As described above, in the second embodiment, in the call connection process, the transmission period of the RBT transmitted from the switching device to the originating subscriber terminal is used, and the voice advertisement is registered in advance and the voice advertisement is transmitted. The RBT is replaced or inserted and delivered to the originating subscriber terminal. Therefore,
The existing function of the exchange device can be used to easily and effectively deliver the advertisement.

Further, since the advertisement is distributed only to the subscribers who have registered the advertisement distribution request in advance, it is possible to prevent the problem that the advertisement is forcibly distributed to the subscribers who do not desire the advertisement distribution.

Further, also in this embodiment, the subscriber M
Attributes of S1 and MS2, desired industry and advertisers DS1 to DS
The advertisement according to the delivery condition of k is selected and delivered. For this reason, the advertisers DS1 to DSk can further enhance the advertising effect by the advertisement distribution, and the subscribers MS1 and MS2 can easily and timely know the sales information of the product of interest from the advertisement. It is possible and very convenient.

Further, the integrated value of the advertisement distribution time is timed for each advertiser and each subscriber, and the advertisement fee and the subscriber MS for each advertiser DS1 to DSk are measured according to the timing result.
Discount charges are calculated for each MS1 and MS2 and billed. For this reason, each advertiser DS1-D is used even though the RBT transmission period in which the transmission time is not constant is used.
It is possible to fairly charge the advertisement charges and the communication charges to the Sk and the subscribers MS1 and MS2.

When billing based on the integrated value of the advertisement delivery time, a minimum guarantee time is set for each advertiser and subscriber, and if the minimum guarantee time is not reached, the bill is not billed. It is also possible to do so.

(Other Embodiments) In the first embodiment, the case where the advertisement distribution function of the present invention is provided in the switching device of the mobile communication network MNW has been described as an example, but the exchange having the answering machine service function is performed. The network is not limited to the mobile communication network and can be applied to a wired communication network.

In the second embodiment, the mobile terminal MS
The case where the voice advertisement is distributed by utilizing the RBT transmission period in the call connection processing process between the MS 1 and the MS 2 has been described as an example. However, the present invention is not limited to this, and the voice advertisement may be distributed using the RBT sending period in the call connection process between the wired telephone terminals or between the wired telephone terminal and the mobile terminal. In short, it is possible to distribute voice advertisements to all voice communication terminals using the RBT transmission period by providing the advertisement distribution function according to the present invention in each switching device of all mobile communication networks and wire communication networks. it can.

In the first and second embodiments, the case where the advertisement agency RS registers an advertisement in a communication carrier which is an advertisement distributor in response to a request from the advertisers DS1 to DSk has been described as an example. The advertisers DS1 to DSk may directly register with the telecommunications carrier who is the advertisement distributor. In addition, as a method of registering voice advertisements for advertisement distributors,
In addition to transmitting and registering advertisement information via a communication network such as the Internet, the advertisement information may be stored in a storage medium and registered by mailing or bringing this storage medium to an advertisement distributor.

Furthermore, the advertisement distributor does not necessarily have to be a telecommunications carrier, and the present invention can also be applied to the case where an advertisement distribution company borrows its communication network from the telecommunications carrier to carry out the advertisement distribution business.

In the first and second embodiments, the subscriber uses his or her own terminal to register the advertisement distribution request with the telecommunications carrier, which is the advertisement distributor. The computer may be used to access the advertisement distributor's home page via another communication network such as the Internet, and thereby register.

In the second embodiment, the case where the voice advertisement is distributed by using the RBT transmission period has been described as an example. However, the voice advertisement is transmitted by using another audible signal, for example, the transmission period of the dial tone. It is also possible to deliver.

It is possible to configure another embodiment by arbitrarily selecting and combining the constituent elements of the first and second embodiments. Other types of communication network systems, configurations, and exchanges are also possible. The configuration of the device, the control procedure and the control content thereof, and the method of inserting the guidance announcement and the voice advertisement into the RBT can be variously modified and implemented without departing from the scope of the present invention.

[0101]

As described above in detail, in the present invention, the advertiser or its agent requests the advertisement distributor to deliver the voice advertisement, and the subscriber desires the advertisement distributor to receive the voice advertisement. Submit and register. Then, when recording a message in the answering machine service center, it is judged whether or not the called subscriber has registered the desire to deliver the voice advertisement. Or, to deliver the voice advertisement requested by the agency to the subscribers along with the information about the subscribers of the call destinations by using the reproduction guidance period or the recording guidance period of the message message or the audible signal transmission period. I have to.

Therefore, according to the present invention, the advertisement distribution method and the exchange having the advertisement distribution function that enable effective advertisement distribution by utilizing the existing circuit switching network without depending on the character information. A network system can be provided.

[Brief description of drawings]

FIG. 1 is a schematic configuration diagram of a communication network system for carrying out a first embodiment of an advertisement distribution method according to the present invention.

FIG. 2 is a functional block diagram showing a first embodiment of a switching device according to the present invention.

FIG. 3 is a diagram showing a sequence for performing advertisement distribution registration for the exchange shown in FIG.

FIG. 4 is a diagram showing an advertisement distribution processing sequence performed by the exchange apparatus shown in FIG. 2 for subscribers on the message recording side.

5 is a diagram showing an advertisement distribution sequence performed by the exchange apparatus shown in FIG. 2 for a subscriber who is a message reproduction request source.

6 is a flowchart showing a processing procedure and contents of a billing process executed in the exchange shown in FIG.

FIG. 7 is a functional block diagram showing a second embodiment of the exchange apparatus according to the present invention.

8 is a diagram showing an advertisement distribution sequence performed by the exchange apparatus shown in FIG. 7 for an originating subscriber.

9 is a flowchart showing a processing procedure and contents of a billing process executed in the exchange apparatus shown in FIG.

[Explanation of symbols]

MNW ... Mobile communication network PNW ... Wired public network INW ... Internet SP ... Service Provider DS1-DSk ... Advertiser RS ... Advertising agency FS1 to FSm ... Wired telephone terminals BS1 to BSn ... Base station MS1, MS2 ... Mobile terminal EX1, EX2 ... Exchanger body CC1, CC2 ... Control device DB1 ... Subscriber database DB2 ... Advertiser database MB ... Absent message recording / playback device DM: Advertising information memory 10 ... Exchange circuit 21-2n ... Base station interface 31-3j ... Network interface 40 ... absence announcement circuit 51, 71 ... Advertising distribution request registration control function 52, 72 ... Advertising information registration control function 53, 73 ... Advertising distribution control function 54 ... Function for counting the number of advertisement distributions 55, 75 ... Billing processing function 61 ... Tone generation circuit 74… Advertisement time measurement function

─────────────────────────────────────────────────── ─── Continuation of the front page (58) Fields investigated (Int.Cl. ⁷ , DB name) H04M 3/42-3/58 H04M 11/00-11/10 G06F 17/60

Claims (10)

(57) [Claims] 1. An advertisement distribution method for distributing an advertisement requested to be distributed by an advertiser or its agent to a subscriber's voice communication terminal by using an exchange network having an answering machine service function. A step of requesting the advertisement distributor to deliver the voice advertisement from the advertiser or its agent, and a step of transmitting and registering a reception request of the voice advertisement from the subscriber to the advertisement distributor, When the exchange network connects the voice communication terminal of the calling subscriber to the answering machine service function, a process of determining whether the called subscriber has registered a desire to deliver the voice advertisement, It said if the destination of the subscriber has registered the desired distribution of audio ad, the advertiser or audio ad that has been requested from the agency, along with the information on the destination of the subscriber, Den Ad delivery method is characterized in that; and a process to be delivered to the recording guide period of the message to the originator of the subscriber. 2. A process of obtaining the distribution record of the voice advertisement for each advertiser and each subscriber, and an advertisement fee and a subscription for the advertiser based on the obtained distribution record for each advertiser and each subscriber A step of calculating a communication charge discount charge to the advertiser, and a step of billing a communication charge reflecting the advertisement charge and the discount charge to the advertiser and the subscriber, respectively, based on the calculation result of the charge, The advertisement delivery method according to claim 1, wherein the advertisement delivery method is provided. 3. The advertisement distribution request registered by the subscriber to the advertisement distributor includes information indicating the attribute of the subscriber, and the process of distributing the voice advertisement includes a plurality of voices requested by the advertiser. The advertisement distribution method according to claim 1, wherein a voice advertisement corresponding to the attribute of the subscriber of the distribution destination is selected and transmitted from the advertisements. 4. The advertisement distribution request registered from the subscriber to the advertisement distributor includes information designating the type of business desired to be distributed, and the process of distributing the voice advertisement includes a plurality of requests made by the advertiser. 2. The advertisement distribution method according to claim 1, wherein a voice advertisement corresponding to a business type designated by the subscriber of the distribution destination is selected from the voice advertisements and transmitted. 5. The distribution request of the voice advertisement from the advertiser to the advertisement distributor includes information designating a distribution condition, and the process of distributing the voice advertisement includes a plurality of requests made by the advertiser. The voice advertisement corresponding to the delivery condition is selected from voice advertisements and transmitted.
The advertisement delivery method described. 6. An answering machine which accommodates a plurality of subscriber terminals and is provided with an answering / recording / reproducing device for answering a message sent from a subscriber terminal of a call originator when the subscriber terminal of a callee cannot answer the call. The message is recorded in the recording / reproducing apparatus, and when a message terminal reproduction request is sent from the subscriber terminal, a message message addressed to the subscriber terminal is reproduced from the absence recording / reproducing apparatus and transmitted to the requesting subscriber terminal. In a switching device having an answering machine service function, an advertisement storage means for storing a voice advertisement requested to be distributed by an advertiser or its agent, and a desire to receive the voice advertisement sent from the subscriber terminal. And a subscriber management information storage unit for registering the message management apparatus for registering a message message from a subscriber terminal as a sender in the absence recording / reproducing apparatus. Based on the stored information of the means, a judging means for judging whether the destination subscriber terminal desires to receive the voice advertisement, and this judging means determines that the receiver wants to receive the voice advertisement. In this case, an advertisement distribution control means for transmitting the voice advertisement stored in the advertisement storage means to the subscriber terminal of the caller during the recording guidance period of the message message together with the information regarding the subscriber of the callee is provided. An exchange device characterized by the above. 7. A means for determining the distribution record of the voice advertisement for each advertiser and each subscriber, and an advertisement fee and a subscription for the advertiser based on the calculated distribution record for each advertiser and distribution record for each subscriber. A means for calculating a communication charge discount charge to the advertiser, and means for charging a communication charge reflecting the advertisement charge and the discount charge to the advertiser and the subscriber, respectively, based on the calculation result of the charge. The exchange device according to claim 6, wherein the exchange device is provided. 8. The subscriber management information storage means includes information indicating a subscriber's attribute in a reception request for a voice advertisement, and registers it in association with the subscriber, and the advertisement delivery control means causes the advertisement to be received. 7. The exchange apparatus according to claim 6, wherein a voice advertisement corresponding to the attribute of the subscriber of the delivery destination is selected and transmitted from a plurality of voice advertisements requested by the main. 9. The subscriber management information storage means stores, in the reception request for a voice advertisement, information that specifies a business type desired to be distributed, and the advertisement distribution control means is requested by the advertiser. 7. The exchange apparatus according to claim 6, wherein a voice advertisement corresponding to a business type designated by a delivery destination subscriber is selected from a plurality of voice advertisements and transmitted. 10. The subscriber management information storage means stores a voice advertisement reception request including information for designating a distribution condition, and the advertisement distribution control means stores a plurality of requests from the advertiser. 7. The exchange device according to claim 6, wherein a voice advertisement corresponding to the distribution condition is selected from voice advertisements and transmitted.