JP2002330417A - Broadcast reception terminal and broadcasting system employing it - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a broadcast reception terminal by which a viewer can surely view a CM and to provide a broadcasting system employing the terminal. SOLUTION: A leased line 7 connects the broadcast reception terminal 1 provided with a display means, a contents information reception means, an advertisement information reception means, an information synthesis means that synthesizes contents information with advertisement information to generate synthesis information and a control section, to a CM providing server 2 installed in an advertisement providing center. The CM providing server 2, a plurality of broadcast stations 3, 3, etc., and a plurality of sponsors 4, 4, etc., are interconnected by the Internet 6. The display means 11 of the broadcast reception terminal 1 synthesizes the contents information from the broadcast stations 3 with the advertisement information from the CM providing server 2 and displays the synthesized information. Since viewers viewing contents can surely view the advertisement information, the advertisement effect can surely be enhanced.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

[0001] 1. Field of the Invention [0002] The present invention relates to a broadcast receiving terminal for allowing a viewer to view content information and advertisement information, and a broadcast system using the same.

[0002]

2. Description of the Related Art Conventionally, in television broadcasting, there are many free broadcasts in which a CM (advertisement message) of a company that has invested as a sponsor for the program is broadcasted together with the broadcast program, and the viewing fee of a program viewer is free. Is being done. On the other hand, in satellite broadcasting, broadcasting using the Internet, and the like, there are many paid broadcasts in which only a broadcast program is broadcasted to a pre-contracted viewer and a viewing fee is collected from the viewer.

[0003] The above-mentioned pay broadcasting is used by viewers in commercials.
There is an advantage that the broadcast program is not interrupted, so that the interest in the program is not impaired. In addition, for broadcasters, income increases with the increase in the number of subscribers to the viewers, which increases the amount of funds that can be injected into program production, and as a result, the quality of program contents improves, A virtuous cycle can be gained in which quality improvement leads to a further increase in the number of contracts. In addition, since the business is operated with the viewing fee revenue from the contract viewer, there is an advantage that the broadcaster can reduce the burden on the business such as collecting sponsors of the broadcast program.

[0004] However, the pay broadcasting requires the viewer to pay a relatively high viewing fee, while the broadcasting company has a small number of subscribers at the beginning of the broadcasting business, so that the income is stable. There is a problem that it is difficult to do.

[0005] In order to solve such a problem, there has been proposed a broadcast receiving terminal which receives a CM at a frequency permitted by a viewer (Japanese Patent Laid-Open No. 7-203420). In this broadcast receiving terminal, the viewer sets in advance the tolerance for the frequency of viewing the CM, receives the CM at a frequency corresponding to the tolerance, and displays the CM on the display device. The discount amount according to the display time of the CM is reduced from the viewing fee paid by the viewer. Thus, the viewer can reduce the viewing fee by watching the CM to the extent that the entertainment is not impaired, and the broadcaster can obtain the advertisement fee from the CM client in addition to the viewing fee. , So that the income can be stable.

[0006] However, in the broadcast receiving terminal, since the viewer only sets the tolerance for the frequency of the CM, a mismatch occurs in which the viewer is allowed to view a CM having a content that the viewer is not interested in. There is a problem.

[0007] Therefore, there has been proposed a broadcast receiving terminal capable of selecting a CM to be viewed by a viewer from a plurality of CMs having contents related to program contents, and a broadcast system using the same (Japanese Patent Laid-Open No. Hei 10-79711). . This broadcast receiving terminal is configured to input viewer's preference in advance, and selects a CM to be displayed on the display device based on both the content of the broadcast program and the viewer's preference. Thus, the mismatch is eliminated. Further, the broadcast receiving terminal measures the program viewing time during which the viewer has been watching the broadcast program, temporarily disables the switching of the broadcast station channel, and during that time, adjusts the length of the program viewing time. The CM of the corresponding time length is displayed on the display device. This ensures that the viewer can view the CM.

[0008]

However, in the above-mentioned conventional broadcast receiving terminal and broadcasting system, even if the switching of the broadcasting station channel is temporarily disabled and the CM is displayed during the period, the viewer cannot view the CM. However, there is a problem that it is not possible to ensure that the content is viewed. For example, when switching to a CM broadcast during a program broadcast, it is not possible to prevent a viewer from leaving the front of the display device in order to make use of the toilet.

In addition, since the broadcast receiving terminal does not receive a CM relating to information that the viewer is not interested in, the viewer does not watch a CM that is not interested in the broadcast receiving terminal. CMs related to the company may not be watched. Therefore, since the CM is viewed only by a specific viewer, there is a problem that the advertisement effect is biased to the specific viewer. The fact that the advertisement effect of the CM is biased toward a specific audience often becomes a problem for the client of the CM, and thus it becomes difficult for the broadcast receiving terminal and the broadcasting system to obtain the request of the CM. As a result, the revenue of the broadcaster decreases, the quality of the program content deteriorates, the viewing fee paid by the viewer becomes effective, and there is a possibility that a vicious cycle may be caused in which the number of viewing subscribers decreases.

[0010] It is therefore an object of the present invention to provide a broadcast receiving terminal in which a CM can be reliably viewed by a viewer, and a broadcast system using the same.

[0011]

In order to achieve the above object, a broadcast receiving terminal according to the present invention comprises a display means for displaying content information and advertisement information, and a content information receiving means for receiving content information transmitted from a broadcast center. Means, advertisement information receiving means for receiving the advertisement information transmitted from the advertisement providing center, content information from the content information receiving means, and advertisement information from the advertisement information receiving means, to create composite information. Means for synthesizing information;
A control unit for controlling whether the information combining means sends the combined information to the display means or the content information is sent to the display means.

[0012] According to the above configuration, by the control unit,
When the information synthesizing unit is controlled to send the synthesized information to the display unit, the information synthesizing unit synthesizes the content information and the advertisement information to generate synthesized information, and the synthesized information is displayed on the display unit. Displayed on the means.
Therefore, the advertisement information is displayed on the display means together with the content. As a result, the advertising information
The content is surely viewed by the viewer who views the content.

[0013] Further, when the control section controls the transmission of the content information to the display means, only the content information is displayed on the display means. Can be.

[0014] In one embodiment of the present invention, the broadcast receiving terminal relates to an advertisement timer for measuring the display time during which the display means receives the combined information and displaying the advertisement information, and relates to the advertisement information and the display time of the advertisement information. A display information storage unit capable of storing information; and a transmission unit configured to transmit the information stored in the display information storage unit to the advertisement center.

According to the broadcast receiving terminal of the embodiment, the display time during which the advertisement information is displayed on the display means is measured, and the advertisement information and the information regarding the display time of the advertisement information are stored in the display information storage. Can be stored in the means.
The information stored in the display information storage unit is transmitted to the advertisement center by the transmission unit. Thus, the broadcast receiving terminal can notify the advertisement center of the time when the viewer of the broadcast receiving terminal was viewing the advertisement information.

In one embodiment of the present invention, in the broadcast receiving terminal, the content information receiving means receives attribute information on the content information in addition to the content information. By controlling the means, it is controlled whether the combined information is sent to the display means or only the content information is sent to the display means.

According to the broadcast receiving terminal of the embodiment, the control unit controls the information synthesizing unit based on the attribute information, and sends the synthesized information to the display unit.
Whether only the content information is sent to the display means is controlled. Accordingly, the viewer of the broadcast receiving terminal does not perform the switching operation of displaying the composite information on the display means or displaying only the content information, and the content information and the advertising information or only the content information are displayed. It is displayed on the display means.

In one embodiment of the present invention, the control unit has a function of selecting one of a plurality of streams of advertisement information and sending the selected information to a synthesizing unit, and the advertisement information displayed on the display unit. Is switched, the advertisement information before the switching and the information on the display time of the advertisement information are stored in the display information storage means.

According to the broadcast receiving terminal of the embodiment, one of the plurality of streams of advertisement information is selected by the control unit, sent to the synthesizing unit, and displayed on the display unit. Is switched. For example, if the control unit is configured to select one of the plurality of series of advertisement information based on a command of a viewer of a broadcast receiving terminal, the advertisement information before the switching is performed by the viewer. Therefore, the advertisement information that the viewer has surely viewed and the information on the display time of the advertisement information are stored in the display information storage unit.

In one embodiment, the broadcast receiving terminal includes a content timing unit for timing a time during which the display unit displays the content information, and transmits the content information and information on the display time of the content information to the advertisement center. And transmission means capable of transmitting the information to the user.

According to the broadcast receiving terminal of the embodiment, the display time during which the content information is displayed on the display means is measured, and the content information and the information on the display time of the content information are transmitted to the advertisement center. Can be sent. Therefore, it is possible to notify the advertising center of the time when the viewer of the broadcast receiving terminal was viewing the content information.

In one embodiment of the present invention, the information synthesizing means is arranged such that the content information is displayed in one part of the display area of the display means and the advertisement information is displayed in another part of the display area. Then, the content information and the advertisement information are combined.

According to the broadcast receiving terminal of the embodiment, when the advertisement information is displayed in another portion of the display area of the display means, the advertisement information is transmitted to a viewer who is viewing the content information. Watched reliably.

In one embodiment of the present invention, in the broadcast receiving terminal, the information synthesizing means embeds the character information in the advertisement information including the character information into predetermined image information, and the image information in which the character information is embedded is a content. The advertisement information and the content information are combined so as to be displayed on the display unit so as to overlap the information.

According to the broadcast receiving terminal of the embodiment, when the character information of the advertisement information is embedded in the image information and displayed on the content information, the character information of the advertisement information is It is surely viewed by the viewer who is viewing the information.

In one embodiment, the broadcast system connects the broadcast receiving terminal, a broadcast center for transmitting content information, an advertisement providing center for transmitting advertisement information, and a terminal of an advertisement client via a network. A providing center configured to calculate a discount amount from an amount charged to the broadcast receiving terminal based on the information regarding the display time of the advertisement information received from the broadcast receiving terminal; Information about the display time of the advertisement information, and information about the discount calculated by the discount calculator, to the broadcast center. The broadcast center receives the information from the advertisement providing center. Based on the information on the discount amount, the discount amount is subtracted from the charge amount for the broadcast reception terminal, and the charge amount for the broadcast reception terminal is calculated. Viewing billing amount calculating means, and advertisement billing amount calculating means for calculating a billing amount of an advertisement display fee to the advertisement providing center based on information on the display time of the advertisement information of the broadcast receiving terminal received from the advertisement providing center. And an advertisement display fee information transmitting unit for transmitting information on the amount of the advertisement display fee calculated by the advertisement charge amount calculating unit to the advertisement providing center.

[0027] According to the broadcasting system of the above embodiment, the advertisement providing center obtains the advertisement fee income from the advertisement requester of the advertisement information, and reduces the advertisement display fee of the billing amount received from the broadcasting center. Pay to the center. The difference between the above advertising fee revenue and the advertising display fee,
The advertisement providing center is operated.

The broadcast center calculates a billing amount by subtracting a discount amount from a billing amount for the broadcast receiving terminal by the viewing billing amount calculating means, and bills the charged amount to a viewer of the broadcast receiving terminal. Thus, the charged amount is obtained from the viewer. Further, the billing amount of the advertisement display fee calculated by the advertisement billing amount calculating means is billed to the advertisement providing center, so that the billing amount can be obtained from the advertisement providing center. Accordingly, the broadcasting center can save trouble such as negotiations for receiving an advertisement for a company or the like, and can obtain income from the viewer and the broadcasting providing center, thereby making the income relatively stable.

[0029] The viewer of the broadcast receiving terminal can reduce the discount amount from the amount charged to the broadcast receiving terminal by displaying the advertising information on the display means. Can be inexpensive.

[0030] An advertisement requester who requests an advertisement from the advertisement providing center broadcasts the advertisement information by displaying composite information of the content information and the advertisement information on the display means of the broadcast receiving terminal. Since the viewer of the receiving terminal can surely view the advertisement, the advertising effect is surely obtained.

In one embodiment, the transmitting means of the broadcast receiving terminal is set so as to transmit the content information and the information on the display time of the content information to the advertisement center. The control unit of the receiving terminal can cause the display means to simultaneously display the advertisement information included in the content information and the advertisement information from the advertisement providing center.

According to the broadcasting system of the embodiment, the control unit of the broadcast receiving terminal can simultaneously display the advertisement information included in the content information and the advertisement information from the advertisement providing center on the display means. It is possible. As a result, the advertising information included in the content information is
By displaying the advertisement information together with the advertisement information from the advertisement providing center different from the advertisement information, the advertisement effect may be reduced. However, since the broadcast receiving terminal is set to transmit the content information and the information on the display time of the content information to the advertisement center, the broadcast information is transmitted to the advertisement center. Is provided to the advertisement client of the advertisement information included in the content information, so that the advertisement effect can be compensated for.

In one embodiment, the network is the Internet.

According to the broadcast system of the embodiment, the broadcast receiving terminal, the broadcast center, the advertisement providing center,
The terminal of the advertisement requester is easily and inexpensively connected via the Internet.

In one embodiment, the advertisement providing center and the broadcast receiving terminal are connected by a dedicated line.

According to the broadcasting system of the above embodiment, by connecting the advertisement providing center and the broadcast receiving terminal by a dedicated line, the advertisement information, the advertisement information and information on the display time of the advertisement information, The content information and information on the display time of the content information can be transmitted and received at high speed and reliably.

[0037]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The present invention will be described below in detail with reference to the illustrated embodiments.

(Configuration of Broadcast System) FIG. 1 is a diagram showing a broadcast system using a broadcast receiving terminal of the present invention. This broadcasting system includes a plurality of broadcast receiving terminals 1, 1,.
And a CM providing server 2 installed in the advertisement providing center;
The broadcasting stations 3, 3... As a plurality of broadcasting centers and the sponsors 4, 4,. Broadcast receiving terminal 1 and CM
The providing server 2 is connected by a dedicated line 7, and the CM
The providing server 2, the broadcasting station 3, and the sponsor 4 are connected via the Internet 6. Note that the broadcast receiving terminal 1 and the CM providing server 2 may be connected via the Internet.

The user of the broadcast receiving terminal 1, that is, the viewer, has a program viewing contract with the broadcast stations 3, 3... The content information is received by the broadcast receiving terminal 1 via a wave. The content information includes video data and audio data constituting the contents of the program. The content information may include character data in addition to the video data and the audio data.

Also, the viewer has a CM viewing contract with the advertisement providing center, and the advertisement providing center C
The advertisement information is received by the broadcast receiving terminal 1 from the M providing server 2 via the dedicated line 7. The advertisement information includes image data and character data. The advertisement information may include audio data in addition to the image data and the character data. In the CM viewing contract, the broadcast receiving terminal 1 uses the content information displayed on the display means included in the broadcast receiving terminal 1 and information on the display time of the content information on the display means as the content viewing information, and The information is transmitted to the CM providing server 2 of the providing center. The CM viewing contract negotiates that the CM providing server 2 can provide the content viewing information received from the broadcast receiving terminal 1 to the broadcasting stations 3, 3,... And the sponsors 4, 4,.

The broadcast receiving terminal 1 further transmits the advertisement information displayed on the display means and information on the display time of the advertisement information to the CM providing server 2 as advertisement viewing information.

(Broadcast Receiving Terminal) FIG. 2 is a schematic diagram showing the appearance of the broadcast receiving terminal 1. As shown in FIG. This broadcast receiving terminal 1
Includes a display unit 11 for displaying an image and a video of the content information and the advertisement information, and an audio output unit 12 for outputting a sound of the content information and the advertisement information. A tuner 13 is connected to the display unit 11 and the audio output unit 12. The tuner 13 is connected to a parabolic antenna 16 and an indoor antenna 17 for receiving radio waves from the broadcasting station 3. Further, the tuner 13 is provided with the tuner 13.
Is connected to a jack 20 provided on a wall of a room where the broadcast receiving terminal is arranged. This jack 20 is connected to a cable 21 shown in FIG.
Is connected to the dedicated line 7. In addition, the tuner 13
Is a remote controller (hereinafter, referred to as a remote controller) 1 in which a viewer using the broadcast receiving terminal 1 inputs a command such as channel switching and advertisement information display switching.
4 is provided.

FIG. 3 is a block diagram showing a configuration of the broadcast receiving terminal 1. As shown in FIG. The broadcast receiving terminal 1 includes a content information receiving unit 123 that receives content information from the broadcast station 3, an advertisement information receiving unit that receives advertisement information from the CM providing server 2, and the CM
An information transmission / reception unit 124 as a transmission unit for transmitting information to the providing server 2 is provided. Further, the broadcast receiving terminal 1
Includes a timer 125 as a content timer for counting the display time during which the display unit 11 displays the content information. In addition, the clock unit 125 also functions as an advertisement clock unit that measures the display time during which the advertisement information is displayed on the display unit 11. Further, the broadcast receiving terminal 1 includes an optical receiving unit 127 that receives a signal transmitted by the remote controller 14. The content information receiving means 123, the information transmitting / receiving means 124, the timing means 125, and the optical receiving means 127 are connected to a main control section 121 as a control section, and are controlled by the main control section 121. Works with The main control section 121 is provided with a storage area 122. In this storage area 122, a plurality of streams of advertisement information received from the CM providing server 2 by the information transmitting / receiving means 124 are stored. The storage area 122 also has a function as display information storage means, and stores the advertisement viewing information which is information on the display time of the advertisement information clocked by the clock means 125 as the advertisement clock means and the advertisement information. It has become. Further, the storage area 122 stores information on the viewer and the installation location of the broadcast receiving terminal 1 and the timekeeping means 1.
25 stores information on the program viewing time measured, control parameters of the content information receiving means 123, variables and constants to be described later, and the like. The storage area of the main control unit may be a storage device separate from the main control unit 121.

The broadcast receiving terminal 1 includes a separating unit 111 for separating the content information from the content information receiving unit 123 into video data and audio data. This separating means 111 is composed of the synthesizing means 112 and the audio output means 1
2 and sends out the video data of the content information to the synthesizing means 112 and the audio data of the content information to the audio output means 12. The synthesizing unit 112 synthesizes video data of the content information received from the separating unit 111 with the advertisement information received from the main control unit 121 to create synthesized video data, and displays the synthesized video data. It is sent to the means 11. The display unit 11, the audio output unit 12, and the main control unit 121 of the tuner.
Is supplied with power from a power supply circuit 113. The power supply circuit 113 is turned on and off by a main power switch (not shown).

[0045] The remote control 14 of the broadcast receiving terminal includes an input means 141 for a viewer to input a command. The input means 141 is connected to the control unit 142. When a command is input from the input unit 141, the control unit 142 transmits a predetermined signal from the optical transmitting unit 144 to the optical receiving unit 127 in response to the input.

FIG. 4 is a diagram showing the appearance of the remote controller 14. The remote controller 14 has an on / off button 146 as the input means 141 and a channel button 14
7, CM button 148, Enter button 150, Auto /
A manual button 152 and a display mode switching button 153 are provided. When the user of the broadcast receiving terminal 1, that is, the viewer presses these buttons, the remote controller 14 is pressed.
Transmits a predetermined signal to the broadcast receiving terminal 1, and the broadcast receiving terminal 1 having received the predetermined signal performs a predetermined operation. That is, the on / off button 146 is a button for turning on / off the power of the broadcast receiving terminal 1. The channel button 147 is a button for selecting the broadcasting stations 3, 3,. The CM button 148 is a button for selecting whether or not to display the advertisement information from the advertisement providing center on the display unit 11. The enter button 150 is a button that is depressed after viewing the advertisement information from the advertisement providing center displayed on the display unit 11 and causes the display unit 11 to display advertisement information different from the viewed advertisement information.
That is, when the enter button is pressed, advertisement information different from the advertisement information displayed on the display unit 11 and viewed by the viewer is transmitted from the storage area 122 of the main control unit 121 to the synthesis unit 112. Then, the advertisement information is combined with the content information and displayed on the display unit 11,
Advertising information is switched. When the enter button 150 is pressed, the advertisement information before switching and the information on the display time of the advertisement information measured by the timer 125 are stored in the storage area 1 as advertisement viewing information.
22. The automatic / manual button 152 is a button for selecting whether to display the advertisement information from the CM center manually on the display unit 11 or automatically on the display unit 11. The display mode switching button 153 is a mode for displaying the advertisement information on the display unit 11, that is, the display unit 1.
1 is a button for switching the display state of the content information and the advertisement information.

FIG. 5 shows the contents information receiving means 12.
FIG. 3 is a diagram illustrating, using an example, a configuration of information received by a broadcast station 3 from a broadcast station 3; As shown in FIGS. 5A to 5G, the received information received by the content information receiving unit 123 includes content information 201 and the content information 20.
1 and the attribute information 202 superimposed on the attribute information 202. FIG.
In (a) to (g), the horizontal axis of the content information 201 and the attribute information 202 is the time that elapses from the left end to the right end, and the content of the content information 201 at a predetermined time is the time. This is indicated by the data held in the attribute information 202 at the same horizontal position as the corresponding horizontal position in FIG.

FIG. 5A shows reception information when there is no attribute information. The reception information includes content information 201 including video data and audio data, and blank attribute information 20.
Consists of two. The structure of the received information shown in FIG. 5A is the same as that currently received by a viewer's receiver from a broadcasting station in a television broadcast using terrestrial waves.

FIG. 5B shows the received information after the broadcast of the program has been completed. And attribute information 202 having data of "."

FIG. 5C shows received information having the contents of a variety program. The content information 201 includes video data and audio data of the contents of the variety program, and the attribute information 202 includes the content information 20 described above.
In all the time from the start to the end of “1”, “D” indicating that the content information 201 is a variety program
2 ”is held.

FIG. 5D shows reception information of a movie type program. The content information 201 includes video data and audio data of the content of the movie, and the attribute information 202 includes the content information 2
"S" data indicating that the 01 part is the title part is held. In addition, the content information 20
1, the attribute information 202 corresponding to the main part of the movie.
"D1" data indicating that the part of the content information 201 is the main part of the movie.
Also, corresponding to the ending part of the movie in the content information 201, the attribute information 202 holds “E” data indicating that the part of the content information 201 is the ending part of the movie.

FIG. 5E shows reception information of a program including advertisement information. In the content information of this reception information,
Contains advertising information. The content of the program is a variety program. Attribute information 202 corresponding to the part of the content information 201 that displays the title of the program.
Holds the data of “S” indicating the title part. Corresponding to the program portion of the content information 201, the attribute information 202 holds "D2" data indicating that it is a variety program portion. In addition, corresponding to the advertisement information portion of the content information 201, the attribute information 202 holds “C” data indicating the advertisement information portion. Also,
Corresponding to the ending part of the program in the content information 201, the attribute information 202 holds "E" data indicating the ending part of the program.

FIG. 5F shows reception information of a soccer type sports program. In the content information 201, data “D3” indicating a match portion is held in the attribute information 202 corresponding to a portion where a match is actually performed. In the content information 201, for example, corresponding to a portion where a match is not performed, such as half time, “I” data indicating an interval portion where no match is performed is stored in the attribute information 202. Have been.

FIG. 5 (g) shows received information of a baseball type sports program. Of the content information 201,
Attribute information 2 corresponding to the part where the game is actually being played
02 holds data of “D3” indicating a match part. In the content information 201, for example, corresponding to a portion where no match such as a change is performed, the attribute information 202 holds “I” data indicating that the portion is an interval where no match is performed. ing. Table 1 below is a table in which the contents of the data of the attribute information 202 are summarized.

[0055]

[Table 1]

The contents of the content information 201 can be easily determined from the contents of the data of the attribute information 202 shown in Table 1.

FIG. 6 shows the CM button 1 of the remote controller 14.
48 is a diagram illustrating a state in which the display mode, which is the display state of the content information and the advertisement information on the display unit 11, changes by pressing the 48, the automatic / manual button 152, and the display mode switching button 153.

FIG. 7 is a diagram specifically showing the display mode of the display means 11 using an example. FIG.
(A) shows an image displayed by the display unit 11 when the CM is not displayed, and only the image 230 of the content information is displayed without displaying the advertisement information. FIG. 7B shows a video of the display means 11 in the content reduction mode, in which the video of the content information is reduced, and the video of the advertisement information and the characters 233 are displayed in a portion other than the reduced content information video 231. I have. FIG. 7C shows an image of the display unit 11 in the CM superimposed display mode, in which a still image 236 in which character information of advertisement information is inserted on an image 235 of content information. In FIG. 7, the images 230 and 235 of the content information, the image and characters 233 of the advertisement information, and the still image 236 in which the character information of the advertisement information is inserted are all examples, and are not limited thereto. .

FIG. 6A shows the display means 1 when manual is selected by the automatic / manual button 152 of the remote controller 14.
1 shows the transition of the display mode. First, in the CM non-display state 211 in which the advertisement information is not displayed on the display means 11 and the video of the content information is displayed, a display mode switching button (hereinafter referred to as an MD button)
When the user presses 153, the state transits to the CM non-display state 212, and the advertisement information is not displayed on the display unit 11. Here, the value of the internal variable mode stored in the storage area 122 of the main control unit 121 of the broadcast receiving terminal 1 and used when the main control unit 121 controls the display mode of the display unit 11 is from 0 to 1. Changes to On the other hand, the above C
In the M non-display state 211, even if the CM button 148 is pressed, the display mode does not change to another display mode and remains in the CM non-display state 211. In the CM non-display state 212, when the MD button 153 is pressed, the display transits to the CM non-display state 213 and the display unit 11 does not display the advertisement information.
Changes from to 2. Here, when the MD button 153 is further pressed, the state returns to the initial CM non-display state 211, and the value of the internal variable mode changes from 2 to 0. As described above, in the CM non-display state, when the MD button 153 is pressed, only the value of the internal variable mode is changed, and only the content information remains displayed on the display unit 11. CM non-display state 2 in which the internal variable mode is 1
In FIG. 12, when the CM button 148 is pressed, the mode shifts to the content reduction mode 215, and the display unit 11
An image as shown in FIG. When the CM button 148 is pressed in the content reduction mode 215,
The video 233 of the advertisement information in FIG. 7B disappears, the video 231 of the reduced content information expands to the entire surface of the display unit 11, and returns to the CM non-display state as shown in FIG. The CM non-display state 212 in FIG. 6A). On the other hand, in the content reduction mode 215 of FIG. 6A, when the MD button 153 is pressed, the mode shifts to the CM superimposed display mode 216, and as shown in FIG. The still image 236 in which the character information of the information is inserted is displayed in an overlapping manner. The transition to the CM overlay display mode 216 also occurs when the CM button 148 is pressed in the CM non-display state 213 in FIG. In this CM overlay display mode 216, C
When the M button 148 is pressed again, the CM is not displayed 213
Return to When the MD button 153 is pressed in the CM overlay display mode 216, the CM non-display state 2
Return to 11.

FIG. 6B shows the transition of the display mode of the display means 11 when the automatic / manual button 152 of the remote controller 14 is selected. Here, switching of the display and non-display of the CM information on the display unit 11 is executed by the main control unit 121 of the broadcast receiving terminal 1 based on the data of the attribute information 202 received together with the content information 201 shown in FIG. Is done. Therefore, the CM button 148 does not function. First, when the MD button 153 is pressed in the CM non-display state 221 in FIG. 6B, the state transits to the CM non-display state 222, and the advertisement information is not displayed on the display unit 11. Here, the value of the internal variable mode changes from 0 to 1. When the MD button 153 is pressed in the CM non-display state 222,
The state transits to the CM non-display state 223 and the advertising information is not displayed on the display means 11, while the internal variable mo is displayed.
The value of de changes from 1 to 2. Here, when the MD button 153 is further pressed, the state returns to the initial CM non-display state 221 and the value of the internal variable mode changes from 2 to 0. As described above, in the CM non-display state, when the MD button 153 is pressed, only the value of the internal variable mode changes, and the display mode of the display unit 11 does not change. That is, the display means 11 keeps displaying the content information on the entire surface as shown in FIG. In any of the CM non-display states 221, 222, and 223,
The attribute information received together with the content information is shown in FIG.
It is one of D1, D2 and D3 in the data shown in (h). When the attribute information changes to S, E, or I in the CM non-display state 222 in which the internal variable mode is 1, the display mode of the display unit 11 changes to the content reduction mode 225 under the control of the main control unit 121. That is, when the content information becomes a title portion or an ending portion of a broadcast program, or an interval portion of a sports program, the video of the content information is reduced as shown in FIG. The video of the advertisement information is displayed in the portion.
When the attribute information changes from S or E or I to D, the display unit 1 is controlled by the main control unit 121.
1 display mode is changed from content reduction mode 225 to CM
The state changes to the non-display state 222. That is, when the content information becomes the program portion, the advertising information displayed together with the content information is removed, and only the content information is displayed on the entire surface of the display unit 11. When the viewer presses the MD button 153 in the content reduction mode 225, the CM non-display state 22 in which the internal variable mode is 2 is set.
3 and only the content information is displayed on the display means 11 as shown in FIG. In the CM non-display state 223, when the attribute information received together with the content information changes to S, E, or I, the display mode of the display unit 11 is changed to the CM overlap display mode 226 under the control of the main control unit 121. change. That is, when the content information becomes the title portion or the ending portion of the broadcast program, or the interval portion of the sports program, as shown in FIG.
The still image in which the character information of the advertisement information is inserted is displayed in a superimposed manner. If the attribute information is S or E or I
When the display is changed from D to D, the display state of the display unit 11 is changed from the content reduction mode 226 to the CM non-display state 223. When the viewer presses the MD button 153 in the content reduction mode 226, the internal variable m
The mode transits to the CM non-display state 221 where the mode is 0, and only the content information is displayed on the display unit 11.

When the display mode of the display means 11 is CM non-display 222, 223, and the attribute information changes from D to S, E, or I, the content reduction mode 22 is displayed.
5, 226, but when the attribute information changes from D to C, that is, when the content information including the advertisement information is received from the broadcasting station 3, the main control unit 1
21 displays or hides the advertisement information from the advertisement providing center according to the content of the CM viewing contract. In other words, if the CM viewing contract is a contract for providing viewers' content viewing information to the broadcasting stations 3, 3,... And the sponsors 4, 4,. When it changes to, the advertisement information from the advertisement providing center is combined with the content information. Therefore, both the advertisement information included in the content information from the broadcast station 3 and the advertisement information from the advertisement providing center are displayed on the display unit 11. The CM viewing contract allows the content viewing information to include the broadcasting stations 3, 3,... And the sponsors 4, 4,.
If the contract is not provided to the main control unit 121
Displays the advertisement information of the content information on the display unit 11 without combining the advertisement information from the advertisement providing center with the content information when the attribute is changed to C.

(CM providing server) The CM providing server 2
, As shown in FIG. 1, a first information transmitting / receiving means 25 for transmitting / receiving information to / from the broadcasting stations 3, 3... And the sponsors 4, 4,. 7 for transmitting and receiving information to and from the broadcast receiving terminals 1, 1... Further, the CM providing server 2 stores a contractor DB (database) 22 for storing information on a contractor who is a viewer.
, And a CM (advertisement message) DB (database) 23 that is produced at the request of the sponsors 4, 4,... And stores advertisement information to be transmitted to the broadcast receiving terminals 1, 1,. The first and second information transmitting / receiving means, the contractor DB, and the CMDB 23 are connected to and controlled by the control unit 21. The control unit 21 includes:
Based on the advertisement viewing information from the broadcast receiving terminal 1, it also has a function as a discount amount calculating unit that calculates a discount amount from the amount charged to the broadcast receiving terminal 1. The first information transmitting / receiving means 25 transmits to the broadcasting station 3 information relating to the discount amount calculated by the control section 21 and advertisement viewing information of the broadcast receiving terminals 1, 1,... It also has a function as

(Broadcasting Station) Based on the information on the discount amount received from the advertisement providing center, the broadcasting station 3
There is provided a viewing charge calculating means for subtracting the discount amount from the charge amount to the broadcast receiving terminals 1, 1... To calculate the charge amount to the broadcast receiving terminals 1, 1. Further, the broadcasting station 3 calculates an advertisement billing amount for the advertisement providing center based on the advertisement viewing information of the broadcast receiving terminals 1, 1,... Received from the advertisement providing center. A calculating means is provided.

(Sponsor) The sponsor 4 is provided with receiving means for receiving the advertisement viewing information of the broadcast receiving terminals 1, 1,... From the advertisement providing center. You can check how much you are watching.

The broadcasting system having the above configuration operates as follows.

(Function of Broadcasting System) FIG. 8 is a flowchart showing the control executed by the CM providing server 2 of the advertisement providing center. The CM providing server 2 constantly monitors the presence or absence of a request for transmitting advertisement information from the broadcast receiving terminals 1, 1,... (S901). The above CM providing server 2
Transmits a predetermined advertisement information in the CMDB 23 to the broadcast reception terminal 1 that has requested the advertisement information when receiving a transmission request of the advertisement information from the broadcast reception terminal 1 (S91).
0). When the advertisement viewing information of the broadcast receiving terminal 1 is received from the broadcast receiving terminal 1 (S902), the CM providing server 2 sends a request to the sponsors 4, 4,... Then, advertisement viewing information relating to the advertisement of each sponsor 4 is transmitted (S920). further,
The CM providing server 2 calculates the discount amount by the discount amount calculating means based on the advertisement viewing information from the broadcast receiving terminal 1 (S921), and relates to the discount amount and the broadcast receiving terminal 1 to which the discount amount is applied. The information is transmitted to the broadcasting station 3 (S922). On the other hand, when the content viewing information is received from the broadcast receiving terminal 1 (S903), the CM providing server 2
Transmits the content viewing information of the broadcast receiving terminal 1 to all sponsors 4, 4,... (S930). Also, all the broadcasting stations 3, 3...
Is transmitted (S931). Here, the viewer of the broadcast receiving terminal 1 that has transmitted the content viewing information to the CM providing server 2 in S903 provides the advertisement providing center including the CM providing server 2 and the content viewing information to the broadcasting station 3 and the sponsor 4. Have a contract to do so.

The advertisement providing center obtains the advertisement fee income from the sponsors 4, 4... Which are the advertisement requesters of the advertisement information, while displaying the billing amount received from the broadcasting stations 3, 3. The fee is paid to the broadcasting stations 3, 3,... The advertisement providing center can be operated with the difference between the advertisement fee income and the advertisement display fee.

The broadcasting station 3 uses the billing amount calculated by the viewing billing amount calculation means as the broadcast receiving terminals 1, 1,.
・ The viewer is charged and a viewing fee is obtained from this viewer. Also, the advertisement display charge calculated by the advertisement charge calculation means is charged to the advertisement providing center, and the advertisement display charge is obtained from the advertisement providing center. As a result, the broadcasting station 3 can omit the operation of receiving an order for an advertisement as in the related art, so that the management cost can be reduced. Can be relatively stable.

The broadcast receiving terminal 1 is connected to the display unit 11
, The advertisement information is displayed together with the content information, and the viewer can view the advertisement information to obtain a discount. Therefore, the viewing fee paid by the viewer can be reduced. Further, the viewer can select whether to display or not display the advertisement information on the display means 11 by pressing the CM button of the remote controller 14, so that it is possible to effectively prevent the viewer's feelings from being spoiled. .

The sponsor 4 allows the viewer who is viewing the content information to view the content information and the advertisement information which are synthesized and displayed on the display means of the broadcast receiving terminal. Since the advertisement information can be surely viewed, the advertisement effect by the advertisement information can be reliably obtained.

(Control in Broadcast Receiving Terminal) The control executed in the main control section 121 of the broadcast receiving terminal will be described with reference to the flowcharts of FIGS. The main control unit 121 stores variables as shown in Tables 2 and 3 below in the storage area 122 and executes control based on the values of the variables. As shown in Tables 2 and 3, the storage area 12
2 is divided into a plurality of DB (database) areas, and a plurality of variables related to each other are stored for each DB area.

[0072]

[Table 2]

[Table 3]

FIG. 9 is a diagram showing the control executed by the main control section 121 after the main power switch (not shown) of the broadcast receiving terminal 1 is turned on. When the main power switch is turned on, a standby state in which power is supplied to the main control unit 121 of the broadcast receiving terminal 1 is established, and power is not supplied to the display unit 11 and the audio output unit 12. When the on / off button of the remote controller 14 is pressed after the broadcast receiving terminal 1 is in the standby state, power is also supplied to the display unit 11 and the audio output unit 12 under the control of the main control unit 121 of the broadcast receiving terminal 1. It is supposed to be.

First, after entry into the entry S, the broadcast receiving terminal 1 is referred to by referring to the SYSID area of the storage area 122.
About the viewer of the broadcast receiving terminal, such as the contract code (TVID) with the CM providing center, the content of the CM viewing contract (CMOVL), the installation location (TYPE) of the broadcast receiving terminal 1, and the age of the viewer (AGE). It is checked whether a constant has been set (S1). If there is a constant for which the SYSID area has not been set, the user of the broadcast receiving terminal 1 is prompted to enter a constant that has not been set (S2). Further, for example, PrgCount
Substitute 0 for each variable in the area and 1 for CMSELN in the CMDB area
Is assigned to CMCNT and 1 is assigned to CNo in the ChTBL area to initialize variables that require default setting (S3). If the SYSID area constant has already been set,
Steps S2 and S3 are skipped.

Subsequently, the main control unit 121 sets a variable to be initialized each time the main power is turned on (in this embodiment,
Variables dmode, mode, and auto for the display mode of the display means
f, cmdf) are initialized (S4), and it is checked whether or not the optical receiving means 127 has an on / off signal of the broadcast receiving terminal 1 from the remote controller 14 (S5). If there is no ON / OFF signal from the remote controller 14, it is checked whether or not there is advertisement information from the advertisement providing center in the storage area 122 with reference to the value of CMCNT (S6). If the advertisement information is in the storage area 122 (CMCNT ≠ 0), the CMRDDT determines whether a predetermined time has elapsed since the advertisement information was acquired.
Is confirmed with reference to the value of (S7). If the predetermined time has elapsed since the advertisement information was obtained, the information transmitting / receiving means 124 connects to the CM providing server 2 (S8),
Start the acquisition control of the advertising information. In step S6, when there is no advertisement information in the storage area 122, (CMCNT
= 0), skip step S7 and proceed to step S8. If it is determined in step S7 that the predetermined time has not elapsed since the acquisition of the advertisement information, the process returns to step S5, and the light receiving unit 127 determines again whether an on / off signal from the remote controller 14 is present. To check. After connecting to the CM providing server 2 in the above step S8, referring to the value of the CMOVL, it is checked whether to provide the content viewing information of the viewer in the CM viewing contract (S9). In the case of the contract for providing the content viewing information (CMOVL = 1), the CM providing server 2 stores all the constants in the SYSID area as the personal information of the viewer,
All the constants in the PrgCount area as content viewing information are transmitted (S10). Then, CMC1 and CMC as the advertisement viewing information are displayed together with the contract code TVID of the broadcast receiving terminal 1.
The value of MC2 ... is transmitted to the CM providing server 2 (S1
1).

The CM providing server 2 calculates the discount amount from the amount charged to the broadcast receiving terminal 1 by the discount amount calculating means based on the values of CMC1, CMC2,. I do. In addition, in the case of the initial startup in which the advertisement information has never been acquired before, the content viewing information and the advertisement viewing information are 0, and it is needless to say that the discount amount from the charging amount is 0. .

After step S11, the contract code TVID
Is transmitted as a parameter, and a transmission request command of the advertisement information data is transmitted to the CM providing server 2 (S12).
Thereafter, the advertisement information data transmitted from the CM providing server 2 is acquired and stored in the CMDB area of the storage area 122 (S13). Next, the content viewing information (PrgCoun
t), 0 is substituted for the advertisement viewing information (CMC1, CMC2,...) to initialize (S14), and the date (CM
RDDT) (S15), and returns to step S5.

In step S5, the remote controller 14
Receiving the on / off signal from the main control unit 12
1 controls the power supply circuit 113 to supply power to the display means 11 and the audio output means 12 (S16). And
By outputting dmode = 0 to the synthesizing unit 112, the display mode of the advertisement information on the display unit 11 is set to the default non-display (S17). And the value of CNo, this CNo
Are output to the set content information receiving means 123 such as the reception frequency of the channel corresponding to (1) (S18), and the process proceeds to entry 1 in FIG.

FIG. 10 shows the control executed by the main control unit 121 when the display means 11 is turned on to display the content information from the broadcasting station 3 and the advertisement information from the CM providing center on the display means 11. It is the flowchart shown. First, it is checked whether or not a predetermined time (about several seconds) for updating content viewing information (PrgCount) to be described later has elapsed (S101). If the predetermined time has elapsed, the process proceeds to entry 7 in FIG. . If the predetermined time has not elapsed, the optical receiver 127 checks whether an on / off signal has been transmitted from the remote controller 14 (S102). When the light receiving unit 127 receives the ON / OFF signal, the main control unit 121 controls the power supply circuit 113 to stop supplying power to the display unit 11 and the audio output unit 12 (S120), and the broadcast receiving terminal 1 is set to the standby state, and the process returns to the entry S in FIG. If the on / off signal from the remote controller 14 has not been received in step 102, the light receiving means 127 determines whether or not there is a signal transmitted from the remote controller 14 by the viewer pressing the channel button 147. Check (S103). Channel button 1 on the remote control 14
If the pressing of the button 47 is checked, the number of channels corresponding to the pressed channel is stored in the CNo (S13).
0), setting values such as a receiving frequency corresponding to the channel number are output to the content information receiving means 123 (S1).
31) Then, the process proceeds to entry 1. Step 103 above
If the depression of the channel button 147 is not checked, the value of CMCNT is checked to determine whether or not there is advertisement information data in the storage area 122 (S104). If there is no advertisement information data, the process proceeds to entry 1. If there is advertising information data, the process proceeds to step S105. In step S105, the main control unit 121 checks whether or not a CMEND signal indicating that the display of the advertisement information has ended is received from the synthesizing unit 112 of the broadcast receiving terminal 1 (S105), and receives the CMEND signal. In this case, 1 is substituted for the flag cmdf indicating that the display of the advertisement information has been completed (S150), and the process proceeds to entry 1. If the display of the advertisement information has not been completed, it is determined whether there is a signal indicating that the MD button is pressed from the remote controller 14 or not.
A check is made by 27 (S106). When a signal indicating that the MD button is pressed is received, the process proceeds to entry 5 in FIG. If a signal indicating that the MD button has been pressed has not been received, the optical receiver 127 checks whether there is a signal indicating that the AT button has been pressed from the remote controller 14 (S107). When a signal indicating that the AT button has been pressed is received, the process proceeds to entry 6 in FIG. If no signal indicating that the AT button has been pressed is received, the remote controller 14
The optical receiving means 127 checks whether or not there is a signal indicating that the CM button has been pressed (S108). C
When a signal indicating that the M button has been pressed is received, the process proceeds to entry 3 in FIG. If a signal indicating that the CM button has been pressed has not been received, the optical receiver 127 checks whether there is a signal indicating that the enter button has been pressed from the remote controller 14 (S109). When a signal indicating that the enter button is pressed is received, the value of dmode is checked to check whether or not the display unit 11 is displaying the advertisement information (S190). The process proceeds to entry 4 and returns to entry 1 if the advertisement information is not displayed. Furthermore, when none of the MD button, AT button, CM button, and enter button is pressed from the remote controller 14, the variable autof is checked to check whether the display of the advertisement information is automatic control based on the attribute information ( (S195) In the case of automatic control (autof = 1), the value of the variable mode is further checked to determine whether the advertisement information is displayed or hidden (S196). If the advertisement information is not hidden (mode ≠ 0) ), And proceeds to entry 2 in FIG. If the display of the advertisement information is manual control in S195, or if the advertisement information is not displayed in S196, the process returns to entry 1.

FIG. 11 is a flowchart showing the control executed by the main control unit 121 when displaying the advertisement information on the display means 11 based on the attribute information received together with the content information without depending on the instruction of the viewer. is there. First, the dmode value is checked to determine whether the advertisement information is currently displayed or not displayed (S201). If the advertisement information is in the display state (dmode = 1), the process proceeds to the entry 21. Ad information hidden (dmod
If e = 0), the CMOVL value is checked to check whether the content viewing information of the viewer can be provided to the CM providing center in the CM viewing contract (S202). If the content viewing information can be provided (CMOVL = 1), the attribute information received by the content information receiving means 123 together with the content information is S (title portion), E (title portion),
(Ending part), I (interval part), C
It is checked whether it is (CM part of content information) or not (S204). If the attribute information is S, E, I, C, the process proceeds to S205. The attribute information is S, E,
In cases other than I and C, the process returns to entry 1 in FIG. If the content viewing information cannot be provided (CMOVL = 0) in step S202, the attribute information is S,
It is checked whether the attribute information is E or I (S203). If the attribute information is S, E or I, the process proceeds to S205. If the attribute information is other than S, E, and I, the process returns to entry 1 in FIG. In step S205, the dmode value is set to 1, and in step 206, advertisement information corresponding to the value of CMSELN is output from the storage area to the combining unit 112. Thus, the content information and the advertisement information are combined by the combining unit 112, and the combined content information and advertisement information are displayed on the display unit 11. Thereafter, the value of cmdf is initialized to 0 (S207), the current mode value (1 or 2) is output to the synthesizing unit 112, and the display mode on the display unit 11 is switched. Return to entry 1.

In step 201, if the advertisement information is currently displayed (dmode = 1), entry 2
In step 211, the value of CMOVL is checked to determine whether or not the CM viewing contract is a contract for providing viewers with content viewing information. If the content viewing information can be provided (CMOVL = 1), the process proceeds to step S213 to check the attribute information received together with the content information. If the attribute information is D, the process proceeds to step S213.
Initialization is performed by substituting 0 for the mode value (S214).
The e value is output to the combining means 112 (S215). If it is determined in step 211 that the content viewing information cannot be provided (CMOVL = 0), the flow advances to step S212 to check the attribute information. If the attribute information is C or D, the flow advances to step S214. Step 21 above
2 if the attribute information is not C or D, and
If the attribute information is not D in step S213, the process returns to entry 1 in FIG.

FIG. 12 is a flowchart showing the control executed by the main control unit 121 when the optical receiving means 127 receives a signal of pressing the CM button from the remote controller 14. First, in step S301, the variable autof
To check whether the switching of the advertisement information is automatic or manual based on the attribute information of the content information. When the switching of the advertisement information is automatic (autof = 1), the control returns to the entry 1 in FIG. 10 without performing the control corresponding to the pressing of the CM button. When switching of advertising information is manual (auto
(f = 0), the value of mode is checked, and display / non-display of advertisement information is checked (S302). When the advertisement information is not displayed, the control returns to the entry 1 in FIG. 10 because the control corresponding to the pressing of the CM button is not performed. If the value of the mode is 1 (content reduced display mode) or 2 (CM overlap display mode), the value of dmode is further checked to check whether the advertisement information is in the display state or the non-display state (S3).
03). If the value of dmode is 0 and the advertisement information is not displayed, 1 is substituted for dmode (S304) to set the display state, and the data of the advertisement information corresponding to the current value of CMSELN is sent to the combining means 112 ( S305). This allows
mode corresponding to the value of mode
In the CM overlay display mode, the content information and the advertisement information are displayed on the display unit 11. Subsequently, the cmdf value is initialized by substituting 0 (S306), the current mode value is output to the synthesizing unit 112, and the display mode is switched (S30).
7), the process proceeds to the entry 1 in FIG. Step S above
At 303, the advertisement information is displayed (dmode =
In the case of 1), 0 is substituted for the dmode value (S308), and this dmo
The de value 0 is output to the synthesizing unit 112 (S309), and after switching the advertisement display of the display unit 11 to non-display, the process proceeds to entry 1 in FIG.

FIG. 13 shows a state in which the display unit 11 displays the advertisement information received from the CM providing center,
FIG. 7 is a flowchart showing control executed by a main control unit 112 when an enter button is pressed. First, the cmdf value is checked to determine whether the display of the advertisement information has been completed (S401). Display of advertising information is completed (cmdf
= 1), the process proceeds to step 402, where the CMC value corresponding to the CMSELN value of the advertisement information whose display is completed, that is, the CMS
The value of the CMC as a counter of the advertisement information corresponding to the ELN value is incremented (S402). This step S
Reference numeral 402 denotes a timer unit under the control of the main control unit 121.
5 is performed. Thereafter, the main control unit 121
Initialization is performed by substituting 0 into df to prepare for the next advertisement information display process (S403). Subsequently, 1 is added to the value of CMSELN indicating the number of the advertisement information being displayed, and the CMSELN value is updated (S404). Here, the updated CMSELN value and CM
The value of CMSELN is compared with the value of CNT (S405).
When the value is larger than the value of MCNT, that is, when the advertisement information whose display is completed is the last advertisement information of the advertisement information of a plurality of series stored in the CMDB area of the storage area 122,
Substitute 1 for CMSELN so that the CMSELN value indicates the first advertisement information of the plurality of series of advertisement information (S4
06). Then, the process proceeds to step S407. On the other hand, if the value of CMSELN is smaller than the value of CMCNT in step S405, the process skips step S406 and proceeds to step S407 without changing the value of CMSELN. Step S40
7, the main control unit 121 outputs the data of the advertisement information corresponding to the value of CMSELN from the CMDB in the storage area 122 to the synthesizing unit 112, causes the display unit 11 to display the new advertisement information, and displays the entry in FIG. Return to 1. As can be seen from the flowchart shown in FIG. 13, after the enter button of the remote controller 14 is pressed, the timing unit 125 counts the time by increasing the counter corresponding to the already displayed advertisement information, and then executes the main control unit. 121 causes the display means 11 to display advertisement information different from the displayed advertisement information.

FIG. 14 is a flowchart showing the control executed by main controller 121 when a signal indicating that the MD button is pressed is received from remote controller 14. Light receiving means 1
When the main control unit 121 notifies the main control unit 121 that the signal indicating that the MD button has been pressed is received from the remote control 14, the main control unit 121 checks the variable autof to determine whether the switching of the advertisement information is automatic or manual. Check (S501).
When the switching of the advertisement information is automatic, the mode is 1 when the mode is 0, 2 when the mode is 1, and 0 when the mode is 2.
(S502, S503, S504). Subsequently, 0 is substituted for the dmode value (S505), and this dmode value of 0 is output to the synthesizing unit 112 to hide the advertisement information, and then the process returns to entry 1 in FIG. Step S501 above
When the switching of the advertisement information is manual in, it is checked whether or not the value of the mode is 2 (CM overlap display) (S
511) If the mode value is not 2, the mode value is changed from 0 to 1 or from 1 to 2 without changing the dmode value (S512), and thereafter, the process proceeds to step S515. If the mode value is 2 in step S511, the mode value is set to 0 (S513), and then the advertising information is hidden by substituting 0 for the dmode value and initialized (S514), and the process proceeds to step S515. move on. This step S515
In step 2, the dmode value is checked to determine whether the advertisement information is not displayed. If the dmode value is 0, the dmode value is output to the synthesizing unit 112, and the display of the advertisement information on the display unit 11 is disabled. The display is switched to the display (S516). After this, FIG.
Return to entry 1 of 0. In step 515 above,
When the dmode value is 1 and the advertisement information is displayed, c
By substituting 0 for the mdf value (S517), the data of the currently selected advertising information corresponding to the CMSELN value is synthesized.
(S518), and further outputs the mode value to the synthesizing unit 112 (S519), thereby changing the display mode of the advertisement information and displaying the advertisement information on the display unit. Thereafter, the process proceeds to entry 1 in FIG.

FIG. 15 is a flowchart showing the control executed by main controller 121 when the AT button of remote controller 14 is pressed. First, in step S601, auto
Change the value of f and switch the advertising information manually (aut
If (of = 0), it is automatic (autof = 1), and if it is automatic, it is manual. Subsequently, the CPU checks the dmode value to check whether advertisement information is displayed (S602). If the advertisement information is not displayed (dmode = 0), the process proceeds to entry 1 in FIG. Advertising information is displayed (dmod
If e = 1), 0 is substituted for the dmode value (S603), and cmdf
Substituting 0 into the value indicates that the display of the advertisement information is completed (S604), and further outputs the dmode value to the synthesizing unit 112 to hide the advertisement information (S605).
It moves to the entry 1 of.

By controlling the flow chart shown in FIG. 11, the flow chart shown in FIG. 12, and the flow chart shown in FIG. 15, the display mode of the display means shown in FIGS. Can be switched.

FIG. 16 is a flowchart showing the control executed by main controller 121 when a predetermined time for updating the content viewing information has elapsed. First, the main control unit 12
1 checks whether the attribute information indicating the content information displayed by the display means 11 is a program content portion of Di (i = 1, 2, 3,...) (S701). If the attribute information is other than Di, the process proceeds to entry 1 in FIG. 10. If the attribute information is Di, the value (DC1, DC2,...) Of the content viewing information corresponding to the attribute is updated. Here, the advertisement information is not displayed (mode ≠
In the case of 1), it can be said that the viewer is viewing only the content information, so the value of the content viewing information (DC1, DC2,.
The content viewing information is updated by directly adding the value indicating the predetermined time to ()) (S704). On the other hand, when the advertisement information is in the display state (mode = 1), it is not possible to determine which of the content information and the advertisement information is being viewed. The content viewing information is updated by the addition (S703). Thereafter, the process proceeds to the entry of FIG. Steps S703 and S704 are executed by the timer 125 under the control of the main controller 121.

FIG. 17 is a flowchart showing the control executed in the synthesizing means 112 of the broadcast receiving terminal 1. The synthesizing unit 112 includes a synthesizing control unit (not shown) that executes synthesizing of the content information and the advertisement information, and the synthesizing control unit includes a storage area. The synthesis control unit is connected to the main control unit 121, and the main control unit 121
Operates under the control of The composition control unit of the composition means 112 uses the local variables M and S. Similar to the variable mode used by the main control unit 121, the local variable M is 0 when the advertisement information is not displayed, 1 when the content information is reduced and the advertisement information is displayed, and the character information of the advertisement information is embedded. When a still image is displayed over the content information, 2 is substituted. The local variable S is substituted with 0 when the advertisement information is not displayed on the display unit 11, 1 when the advertisement information is being displayed, and 2 when the display of the advertisement information is completed.

When the main power of the broadcast receiving terminal 1 is turned on,
The combining control unit of the combining means 112 is entered as "start". Thereafter, the synthesis control unit initializes the variables M and S by substituting 0 for each (S801).

Next, it is checked whether or not the advertisement information data has been output from the main control section 121 (S802). If the advertisement information data has been output, the advertisement information data is stored in the storage area of the synthesis control section. Then, the process shifts to the Lp entry and returns to the step before the step 801 again.

In step S802, when the advertisement information data is not output from the main control unit 121, the display mode switching instruction to the display unit 11 of the advertisement information, that is, the mode value or the dmode value is changed to the main control unit 12
It is checked whether or not the output has been made from S1 (S80).
4). When the mode value or the dmode value is output from the main control unit 121, the value is stored in the local variable M (S8).
05). The composition control unit checks the value of the local variable M (S806). If this M is 0, that is, if the advertisement information is not displayed, the content information received from the separation unit 111 of the broadcast receiving terminal 1 is checked. Video data,
The data is output to the display means 11 as it is (S807). That is, as shown in FIG. 18, the video data of the content information output from the separating unit 111 to the synthesizing unit 112 is sent to the display unit 11 without being synthesized with the data of the advertisement information. Then, the local variable S
After initialization by substituting 0 into (S808), the process proceeds to the Lp entry. In step S806, when the local variable M is not 0, the combination of the video data of the content information and the data of the advertisement information is executed using the value of the M as a parameter (S809), and then 1 is substituted into the local variable S. (S810), the process proceeds to the Lp entry.

In step S804, when there is no command to switch the display mode to the advertisement information display means 11, the composition control unit checks the value of the local variable S to determine whether the advertisement information is being displayed. Check (S81
1). When the value of the local variable is not 1, that is, when the advertisement information is not being displayed, the process proceeds to the Lp entry.

When the value of the local variable S is 1, and the advertisement information is being displayed, the character information from the moving image reproducing means (described later) provided in the synthesizing means 112 for reproducing the video of the advertisement information is provided. By checking the presence / absence of a reproduction end signal from a character embedding unit (described later) for embedding the information in a still image, it is checked whether or not the display of the advertisement information has ended (S812). If the advertisement information does not end, the process proceeds to the Lp entry. When the above advertising information has been displayed,
The value of the local variable S is set to 2 (S813), a CMEND signal is output to the main control unit 121 (S814), and the process proceeds to the Lp entry.

FIG. 19 is a diagram for explaining the process of combining the video data of the content information and the data of the advertisement information in step S809. FIG. 19 shows a case where the local variable M is 1, that is, a case where the content information is displayed in a reduced size and the advertisement information is displayed in a portion other than the portion where the reduced content information is displayed. First, the synthesizing control unit 30 of the synthesizing unit 112 receiving the video data of the content information from the separating unit 111
1 transfers the video data of the content information to the video reducing means 302 provided in the synthesizing means 112. As shown in FIG. 19, the video reduction unit 302 reduces the video data of the received content information in the upper left direction and arranges the black data in a portion other than the reduced video data to reduce the content reduced data. Form. The content reduction data is transmitted from the video reduction means to the synthesizing means 112.
Is received by the OR combining means 304 provided in. The OR synthesizing unit 304 reproduces the video data of the advertisement information stored in the storage area 305 in the synthesizing unit.
Connected to The moving image reproducing means 307 includes a portion corresponding to the black data portion of the reduced content data including the advertisement information, and a portion corresponding to the reduced video data of the reduced content data being the black data. Reproduce. The OR combining means 304
The content reduction data and the moving image reproducing means 307
The video data of the advertising information reproduced by
As shown in FIG.
When the video data of the advertisement information reproduced by the moving image reproducing means 307 ends, the moving image reproducing means 307 sends a signal to the combination control unit 301 to notify the end of the video data of the advertisement information.

FIG. 20 shows a case where the local variable M is 2, that is, a case where the still image in which the character data of the advertisement information is embedded on the content information is displayed. First, the synthesizing control unit 301 of the synthesizing unit 112 that has received the video data of the content information from the separating unit 111,
1 is passed the video data of the content information. This A
The ND combining unit 401 stores the storage area 4 in the combining unit 112.
02, that is, data having the same shape as the display portion of the still image and having a black portion, and the video data of the content information are AND-combined. Means 1
12 to the OR combining means 304. On the other hand, the character embedding unit 403 in the synthesizing unit 112 stores the agent OR data stored in the storage area 404, that is, the still image in which a portion other than the display portion is black and the storage area 405. Then, the character data is embedded at a predetermined position of the agent OR data. The character embedding unit 403 is used for the broadcast receiving terminal 1.
Based on the periodic signal from the time counting means 125, different character data is read out from the storage area 405 at predetermined time intervals and embedded in the agent OR data.
Output to the combining means 304. The OR synthesizing means includes the above AN
The data received from the D combining means 401 and the data received from the character embedding means 403 are OR-combined as shown in FIG.
Output to 1. When the character information to be embedded in the agent OR data ends, the character embedding unit 403 sends a signal to the composition control unit 301 to notify the end of the character data of the advertisement information.

In the above embodiment, the main control unit 122,
The broadcast receiving terminal 1 is configured by the information transmitting / receiving means 124, the content receiving means 123, the timing means 125, the light receiving means 127, the separating means 111, the synthesizing means 112, the display means 11, the audio output means 12, and the remote controller 14. Main control unit 122, information transmission / reception unit 124, clock unit 12
5. A portion having the same function as that of the synthesizing means 112 may be retrofitted to a conventional television receiver or audio equipment to constitute a broadcast receiving terminal. Further, a program for executing the operation of the main control unit is stored in a storage device of the personal computer, and the personal computer is connected to a conventional television receiver, audio equipment, or the like to constitute a broadcast receiving terminal of the present invention. May be.

[0097]

As is clear from the above, according to the broadcast receiving terminal of the first aspect of the present invention, the display means for displaying the content information and the advertisement information, and the content information for receiving the content information transmitted from the broadcast center Receiving means;
Advertisement information receiving means for receiving the advertisement information transmitted from the advertisement providing center; information combining for creating combined information by combining the content information from the content information receiving means with the advertisement information from the advertisement information receiving means; Means, and a control unit for controlling whether to send the combined information from the information combining means to the display means or to send the content information to the display means, so that the display means has the content information, the advertisement information, Can be combined and displayed, so that the advertisement information can be surely viewed by a viewer who views the content, so that the advertisement information can reliably exhibit an advertising effect. In addition, since the control unit can perform control so as to send only the content information to the display unit, it is possible to prevent the viewer's impression from being impaired by the advertisement information.

[0098] In one embodiment of the broadcast receiving terminal, the display means receives the composite information and measures the display time during which the advertisement information is displayed, and the display means relates to the advertisement information and the display time of the advertisement information. Display information storage means capable of storing information; and transmission means for transmitting the information stored in the display information storage means to the advertisement center, so that the display time during which the advertisement information is displayed on the display means is reduced. Since the advertisement information and the information on the display time of the advertisement information can be transmitted to the advertisement center, the advertisement center can be notified of the time when the viewer of the broadcast receiving terminal was viewing the advertisement information. Can be.

In one embodiment of the present invention, in the broadcast receiving terminal, the content information receiving means receives attribute information on the content information in addition to the content information, and the control section performs the information synthesis based on the attribute information. A means is controlled to control whether the synthesized information is sent to the display means or only the content information is sent to the display means, so that the viewer operates the content information and the advertisement information or only the content information. It can be automatically displayed on the display means without the need.

[0100] In one embodiment of the broadcast receiving terminal, the control section has a function of selecting one of a plurality of series of advertisement information and sending it to the synthesizing means, and the advertisement information displayed on the display means. Is switched, the advertising information before the switching and the information on the display time of the advertising information are stored in the display information storage means. By selecting one of the plurality of series of advertisement information based on the advertisement information, it is possible to confirm that the advertisement information before the switching has been viewed by the viewer, so that the advertisement that the viewer has surely viewed The information and the information on the display time of the advertisement information can be stored in the display information storage means.

The broadcast receiving terminal according to one embodiment includes a content timing means for timing the time during which the display means displays the content information, and transmits the content information and information on the display time of the content information to the advertisement center. Since the content information and the information on the display time of the content information can be transmitted to the advertisement center, the viewer of the broadcast receiving terminal transmits the content information to the advertisement center. You can tell the time you were watching.

In one embodiment of the present invention, the information synthesizing means is arranged such that the content information is displayed in one part of the display area of the display means and the advertisement information is displayed in another part of the display area. Since the content information and the advertisement information are combined, a viewer viewing the content information can surely view the advertisement information.

In one embodiment of the broadcast receiving terminal, the information synthesizing means embeds the character information in the advertisement information including the character information into predetermined image information, and the image information in which the character information is embedded is used as a content. Since the advertisement information and the content information are combined so as to be displayed on the display unit so as to be superimposed on the information, the character information of the advertisement information is surely viewed by the viewer viewing the content information. Can be.

In one embodiment, the broadcast system connects the broadcast receiving terminal, the broadcast center, the advertisement providing center, and the terminal of the advertisement client via a network, and the advertisement providing center connects the broadcast receiving terminal to the broadcast receiving terminal. The broadcast center includes a discount amount calculating means for calculating a discount amount from a billing amount, and an information transmitting means, wherein the broadcasting center calculates a billing amount for the broadcast receiving terminal based on the information on the discount amount. Means, an advertisement charge calculating means for calculating the charge of the advertisement display charge to the advertisement providing center, and an advertisement display charge information transmitting means for transmitting information on the charge of the advertisement display charge to the advertisement supply center. The advertisement providing center can be operated by the difference between the advertisement commission income from the advertisement client and the advertisement display fee paid to the broadcasting center. The advertisement fee can be simplified and the income can be made relatively stable by the viewing fee from the viewer and the advertisement display fee from the advertisement providing center. Since the viewing fee paid to the broadcasting center can be reduced, and the advertisement requester can surely allow the viewer of the broadcast receiving terminal to view the advertisement information, the advertisement effect can be reliably obtained.

In one embodiment, the transmitting means of the broadcast receiving terminal is set so as to transmit the content information and the information on the display time of the content information to the advertisement center. The control unit of the receiving terminal can simultaneously display the advertisement information included in the content information and the advertisement information from the advertisement providing center on the display unit, so that the advertisement information included in the content information is Even if the advertisement effect is weakened by being displayed together with the advertisement information from the advertisement providing center different from the advertisement information, the content information and the information on the display time of the content information are transmitted to the advertisement center. Information on the content information and the display time of the content information. By providing the advertisement requester advertisement information included in the content information, it is possible to compensate for that the advertisement effect was Usuma'.

In the broadcasting system according to the embodiment, since the network is the Internet, the broadcast receiving terminal, the broadcasting center, the advertisement providing center, and the terminal of the advertisement client can be easily and inexpensively connected.

In the broadcasting system of one embodiment, since the advertisement providing center and the broadcast receiving terminal are connected by a dedicated line, the advertisement information, the advertisement information and information on the display time of the advertisement information, Content information and information on the display time of the content information and the like can be transmitted and received at high speed and reliably.

[Brief description of the drawings]

FIG. 1 is a diagram showing a broadcast system using a broadcast receiving terminal 1 of the present invention.

FIG. 2 is a schematic diagram showing an appearance of a broadcast receiving terminal 1.

FIG. 3 is a block diagram illustrating a configuration of a broadcast receiving terminal 1.

FIG. 4 is a diagram showing an appearance of a remote controller 14;

FIG. 5A is a diagram showing the structure of received information when there is no attribute information, and FIG. 5B is a diagram showing the structure of received information after the broadcast of a program has ended. Yes, Figure 5
FIG. 5C is a diagram showing the structure of received information having the contents of a variety program, FIG. 5D is a diagram showing the structure of received information of a movie-type program, and FIG. It is a figure which shows the structure of the reception information of the program which contains advertisement information, FIG.5 (f) is a figure which shows the structure of the reception information of the sports program of a soccer type, and FIG.5 (g) is the figure of the baseball type It is a figure which shows the structure of the reception information of a sports program.

FIG. 6A is a diagram showing a transition of the display mode of the display unit 11 when the advertisement information is manually switched, and FIG. 6B is a diagram showing a display when the advertisement information is automatically switched. It is a figure showing transition of a display mode of means 11.

FIG. 7A is a diagram showing an image of the display unit 11 when CM is not displayed, and FIG. 7B is a diagram showing an image of the display unit 11 in the content reduction mode. FIG. 7C is a diagram showing an image of the display means 11 in the CM overlay display mode.

FIG. 8 is a flowchart showing control executed by the CM providing server 2 of the advertisement providing center.

FIG. 9 is a diagram showing control executed by the main control unit 121 after the main power switch of the broadcast receiving terminal 1 is turned on.

FIG. 10 is a flowchart showing a control executed by a main control unit 121 when displaying content information and advertisement information from a CM providing center on the display means 11;

FIG. 11 is a flowchart showing control executed by the main control unit 121 when displaying advertisement information on the display means 11 based on attribute information.

FIG. 12 is a flowchart showing control executed by a main control unit 121 when a CM button of a remote controller 14 is pressed.

FIG. 13 is a flowchart showing control executed by a main control unit 112 when an enter button of a remote controller 14 is pressed.

FIG. 14 is a flowchart showing control executed by the main control unit 121 when the MD button of the remote controller 14 is pressed.

FIG. 15 is a flowchart showing the control executed by the main control unit 121 when the AT button of the remote controller 14 is pressed.

FIG. 16 is a flowchart showing the control executed by the main control unit 121 when a predetermined time for updating the content viewing information has elapsed.

FIG. 17 is a flowchart showing control executed in the synthesizing unit 112 of the broadcast receiving terminal 1.

FIG. 18 is a diagram illustrating a state in which video data of content information received from the separation unit 111 of the broadcast receiving terminal 1 is output to the display unit 11 as it is when the advertisement information is not displayed.

FIG. 19 is a diagram illustrating a process of combining video data of content information and data of advertisement information.

FIG. 20 is a diagram illustrating a process of synthesizing the content information and the advertisement information when a still image in which character data of the advertisement information is embedded is superimposed on the content information and displayed.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Broadcast receiving terminal 2 CM providing server 3 Broadcasting station 4 Sponsor 6 Internet 7 Dedicated line

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Claims (11)

[Claims] 1. Display means for displaying content information and advertisement information; content information receiving means for receiving content information transmitted from a broadcast center; and advertisement information receiving means for receiving advertisement information transmitted from an advertisement providing center. And content information from the content information receiving means,
An information synthesizing unit that synthesizes the advertisement information from the advertisement information receiving unit to generate synthesized information; and controls whether to send the synthesized information from the information synthesizing unit to the display unit or to send the content information to the display unit. A broadcast receiving terminal comprising: 2. The broadcast receiving terminal according to claim 1, wherein the display means receives the combined information and measures a display time during which the advertisement information is displayed, and A broadcast receiving terminal, comprising: display information storage means capable of storing information on the display time; and transmission means for transmitting information stored in the display information storage means to the advertisement center. 3. The broadcast receiving terminal according to claim 1, wherein the content information receiving means receives attribute information on the content information in addition to the content information, and the control section includes the attribute information. A broadcast receiving terminal for controlling whether to transmit the combined information to the display means or to send only the content information to the display means by controlling the information combining means based on the information. 4. The broadcast receiving terminal according to claim 2, wherein the control unit selects one of a plurality of sets of advertisement information and sends the selected information to the information combining unit. When the advertisement information displayed on the display means is switched,
A broadcast receiving terminal, wherein the advertisement information before the switching and the information on the display time of the advertisement information are stored in the display information storage means. 5. The broadcast receiving terminal according to claim 1, further comprising: a content timer for measuring a time during which the display is displaying the content information, wherein the content information and the content thereof are displayed. A broadcast receiving terminal, comprising: a transmission unit capable of transmitting information on the display time of information to the advertisement center. 6. The broadcast receiving terminal according to claim 1, wherein the information synthesizing unit displays the content information in a part of a display area of the display unit, and displays the content information in another part of the display area. A broadcast receiving terminal that combines the content information and the advertisement information so that the advertisement information is displayed in a portion of the broadcast reception terminal. 7. The broadcast receiving terminal according to claim 1, wherein the information synthesizing unit embeds the character information in the advertisement information including the character information into predetermined image information, A broadcast receiving terminal that combines the advertisement information and the content information so that the image information in which the character information is embedded is displayed on the display unit so as to overlap the content information. 8. A network comprising: the broadcast receiving terminal according to claim 1; a broadcast center for transmitting content information; an advertisement providing center for transmitting advertisement information; and a terminal of an advertisement requester. The advertisement providing center, the discount amount calculating means for calculating a discount amount from a billing amount to the broadcast receiving terminal based on information on the display time of the advertisement information received from the broadcast receiving terminal, Information transmitting means for transmitting, to the broadcast center, information on the display time of the advertisement information received from the broadcast receiving terminal and information on the discount amount calculated by the discount amount calculating means, the broadcast center comprising: Based on the information on the discount received from the advertisement providing center, the discount is subtracted from the amount charged to the broadcast receiving terminal, and the amount charged to the broadcast receiving terminal is reduced. A billing amount calculating means for calculating, and an advertisement billing amount for calculating a billing amount of an advertisement display fee for the advertisement providing center based on information on the display time of the advertisement information of the broadcast receiving terminal received from the advertisement providing center. A broadcasting system, comprising: a calculating unit; and an advertisement display fee information transmitting unit that transmits information relating to a billing amount of an advertisement display fee calculated by the advertisement billing amount calculating unit to the advertisement providing center. 9. The broadcasting system according to claim 8, wherein the transmitting means of the broadcast receiving terminal is set to transmit the content information and information on the display time of the content information to the advertisement center. The broadcast system, wherein the control unit of the broadcast receiving terminal can simultaneously display advertisement information included in the content information and advertisement information from the advertisement providing center on a display unit. 10. The broadcasting system according to claim 8, wherein the network is the Internet. 11. The broadcast system according to claim 8, wherein the advertisement providing center and the broadcast receiving terminal are connected by a dedicated line.