JP2002288521A - Management system for information display using moving body, program, and recording medium - Google Patents

Abstract

PROBLEM TO BE SOLVED: To create a desirable information display effect by a movement of a moving body displaying information. SOLUTION: A system management device 11 has a communication part 21 for transmitting and receiving information to and from a moving body equipped with an external display means, an advertisement display request database 27 for storing request information including movement condition information designating a movement condition of the moving body, from a requester who requests information display on the external display means, and a moving body/advertiser matching part 25 for searching the advertisement display request database 27 for request information based on movement condition information from the moving body received by the communication part 21 to thereby select display information transmitted to the moving body. Display information suitable to the moving body moving on the movement condition thereof is properly selectable to create a desirable information display effect.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a mobile information display management system, a program, and a recording medium applicable to an information display business using a mobile object.

[0002]

2. Description of the Related Art Heretofore, there has been known an advertising business in which vehicles of public transportation such as buses and trams are used as moving objects and advertisements displayed on the outer surfaces of the moving objects are used as advertising media. In this case, the display of the advertisement on the moving body may be performed by printing the advertisement on the body of the moving body, attaching a sheet on which the advertisement is printed to the body of the moving body, or by placing a signboard on which the advertisement is described on the moving body. It is done by mounting it on

In this type of advertising business, a contract is concluded between the advertiser and the owner of the moving object displaying the advertisement, and a predetermined operation schedule of the moving object, that is, a traveling route and a scheduled traveling time zone. The advertisement display fee is calculated based on the estimated travel distance and the like, and the advertisement display fee is paid by the advertiser to the owner of the mobile unit.

[0004] However, in the advertisement display by such a method, since the type of the moving object on which the advertisement can be displayed and the moving range of the moving object are limited, it is possible to respond to an advertisement display request from various advertisers. It is not possible, and depending on the type of advertisement, the advertising effect must be limited. Furthermore, once an advertisement is displayed on a mobile, the advertisement is displayed on the mobile for a relatively long contract period, which is not suitable for advertisers who want to display advertisements for a short period of time. Further, it cannot respond to advertisement display requests from many advertisers.

On the other hand, Japanese Patent Application Laid-Open No. Hei 10-207413 proposes a system in which a display device is mounted on a mobile body with the display device facing outside, and information transmitted from a transmission device is displayed on the display device. I have.

[0006] In such a system, not only public or business vehicles such as buses but also ordinary vehicles can be used as mobile bodies capable of displaying advertisements, and the moving range of the mobile bodies can be wide. Therefore, a relatively large advertising effect can be expected depending on the type of advertisement.

[0007]

However, in the configuration disclosed in the above publication, the information transmitted from the transmitting device is simply displayed on the display device of the moving body, and therefore, the advertisement once displayed on the display device is displayed. Is displayed continuously during the traveling of the moving object. Also, for example, a moving body made of a general vehicle is different from a moving body made of a public transportation vehicle, and it is difficult to accurately schedule a traveling route, a time zone, and the like. Further, even when the traveling schedule is set, the traveling schedule is easily changed depending on road conditions, driver's circumstances, and the like, and traveling is not always performed as scheduled.

Therefore, for example, in a case where the advertisement effect of the mobile object is predicted in consideration of the planned travel route and the scheduled time zone of the mobile object in the case of the mobile object including a general vehicle,
Due to the change in the travel schedule of the moving body as described above, it is not possible to obtain the expected advertising effect.

[0009] For example, when running conditions such as the running state and running environment of a moving body change, advertisements (display information) that increase the advertising effect in the moving body change depending on the running conditions at that time. Therefore, in this case, even if the same advertisement is displayed, a desired advertisement effect cannot be expected. Furthermore, as the moving object travels, the traveling condition (for example, the traveling area) when the moving object is actually traveling with respect to the traveling condition (for example, the traveling area) of the moving object desired by the advertiser. It is not appropriate to continue the same advertisement display even when the advertisements are different.

[0010] Accordingly, it is an object of the present invention to provide a management system, a program, and a recording medium for information display by a moving body which can obtain a desired information display effect by moving the moving body displaying information.

[0011]

In order to solve the above-mentioned problems, a management system for information display by a mobile unit according to the present invention comprises a communication unit for transmitting and receiving information to and from a mobile unit equipped with an external display unit. Display request information storage means for storing request information including moving condition information indicating a moving condition of the moving object from a client who desires information display on the external display means, And a display information selecting means for searching for the request information based on moving condition information from the moving body and selecting display information to be transmitted to the moving body.

According to the above arrangement, in the system management apparatus, the display request information storage means includes movement condition information indicating a movement condition of the moving body from a client who desires to display information on the external display means. The request information is stored, and the display information selecting means searches the request information based on the moving condition information from the moving body received by the communication means, and selects display information to be transmitted to the moving body. Thus, the mobile body can display the information received from the system management device on the external display unit.

[0013] In this management system, as described above, the display information selection means searches the request information based on the moving condition information indicating the moving condition of the moving body, for example, the moving area and the weather of the moving body, and Display information displayed on the external display means is selected. Therefore, it is possible to appropriately select the display information suitable for the moving body that is moving under the moving conditions, and to obtain a high information display effect.

According to the present invention, there is provided a system for managing information display by a mobile unit, comprising: a communication unit for transmitting / receiving information to / from a mobile unit equipped with an external display unit; and a requester who wants to display information on the external display unit. , Based on the request information including the moving condition information indicating the moving condition of the moving object, searching for the moving condition information received by the communication means from a plurality of moving objects, and And a moving object selecting means for selecting

According to the above configuration, in the system management apparatus, the moving object selecting means includes moving condition information indicating a moving condition of the moving object from a client who desires to display information on the external display means. Based on the request information, a search is made for the moving condition information received by the communication means from a plurality of moving bodies, and a moving body to which information display is requested is selected. Thus, the mobile unit requested to display the information can display the information received from the system management device on the external display unit.

In this management system, as described above, the moving object selecting means determines the moving condition of the moving object from the plurality of moving objects based on the request information including the moving condition information indicating the moving condition of the moving object. The moving condition information, for example, the traveling area and the weather of the moving object are searched, and the moving object of the information display request destination is selected. Therefore, a moving object suitable for the display information can be appropriately selected as the moving object of the information display request destination, and a high information display effect can be obtained. Also,
With this configuration, it is possible to respond to an urgent display request.

A management system for information display by a mobile unit according to the present invention includes a system management device and a mobile unit-side mounting device mounted on the mobile unit, wherein the mobile unit-side mounting device transmits and receives information; Moving condition detecting means for detecting moving condition information indicating the moving condition of the moving object, external display means for displaying information to the outside of the moving object, and receiving from the system management device Display control means for displaying the received information, wherein the system management device is a communication means for transmitting and receiving information, and from the requester who wants to display information on the external display means, to the movement condition detection means Display request information storing means for storing request information including moving condition information which can be detected by the user, and searching for the request information based on the moving condition information received by the communication means It is characterized in that it comprises a display information selection means for selecting the display information to be transmitted to the movable body side mounting device.

According to the above configuration, the moving condition information of the moving object is detected by the moving condition detecting means of the mobile device, and the information is transmitted to the system management device. In the system management device, the display request information storage means stores request information from a requester who desires to display information on the external display means, including movement condition information that can be detected by the movement condition detection means. The display information selecting means searches the request information based on the moving condition information received by the communication means, and selects display information to be transmitted to the mobile device.
Therefore, the display control means of the mobile-side mounted device causes the information received from the system management device to be displayed on the external display means.

In this management system, as described above, the display information selecting means retrieves the request information based on the moving condition information indicating the moving condition of the moving body, for example, the moving area and the weather of the moving body, and Display information displayed on the external display means is selected. Therefore, it is possible to appropriately select the display information suitable for the moving body that is moving under the moving conditions, and to obtain a high information display effect.

A management system for information display by a mobile unit according to the present invention includes a system management device and a mobile unit-side mounting device mounted on the mobile unit.
Communication means for transmitting and receiving information, moving condition detecting means for detecting moving condition information indicating the moving condition of the moving body, and external display means for displaying information to the outside of the moving body,
The external display means includes a display control means for displaying information received from the system management device, and the system management device transmits and receives information, and displays information on the external display means. From the client who wants,
Based on the request information including the movement condition information that can be detected by the movement condition detection means, search for the movement condition information received by the communication means from a plurality of mobile-side mounted devices, and move the information display request destination Moving body selecting means for selecting a body.

According to the above arrangement, the moving condition information of the moving object is detected by the moving condition detecting means of the on-board device, and the information is transmitted to the system management device. In the system management device, the moving object selecting means, based on request information including moving condition information that can be detected by the moving condition detecting means from a client who desires to display information on the external display means, The travel condition information received by the communication means from the mobile device is searched for, and the mobile device to which the information display is requested is selected. Then, the display control means of the mobile-side mounted device requested to display the information causes the external display means to display the information received from the system management device.

In this management system, as described above, the moving object selecting means determines the number of moving objects from a plurality of moving object mounted devices based on the request information including the moving condition information detectable by the moving condition detecting means. Travel condition information indicating the travel condition of
For example, the travel area and weather of the moving object are searched, and the moving object of the information display request destination is selected. Therefore, a moving object suitable for the display information can be appropriately selected as the moving object of the information display request destination, and a high information display effect can be obtained. Further, this configuration can cope with an urgent display request.

In the above management system, the moving condition information may include at least one of moving state information indicating a moving state of the moving body itself and moving environment information indicating an environment in which the moving body moves. Is also good.

According to the above configuration, the moving condition information is moving state information indicating a moving state of the moving body itself, for example, moving environment information indicating a traveling speed and an environment in which the moving body is running, for example, moving object is moving. It includes at least one of information indicating the area where the information is being sent and weather. Therefore, the display information selecting means and the moving object selecting means of the system management device can select the display information suitable for the moving object or the moving object of the information display request destination based on the moving condition information of the moving object with a high display effect. In obtaining, it can be performed appropriately.

In the above management system, the moving state information may be information indicating an area where the moving body is moving.

In the above-mentioned management system, the moving state information may be related to the visibility of the information displayed on the moving body being moved by a person.

[0027] In the above management system, the moving environment information may be related to a density of people at a place where the moving body is moving.

According to the above arrangement, the display information selecting means and the moving object selecting means of the system management device provide the display information and the information display request suitable for the moving object based on the moving state information and the moving environment information of the moving object. The selection of the moving object can be appropriately performed in order to obtain a high display effect.

In the above management system, the system management apparatus further includes an information display fee calculation unit that calculates an information display fee for a mobile object based on the travel condition information received by the communication unit. It may be configured.

[0030] According to the above arrangement, the information display fee calculating means includes: moving condition information of the moving object received by the communication means;
For example, the information display fee for the moving object is calculated based on information indicating the traveling speed of the moving object, the weather, or the density of people.
In this case, the moving conditions of the moving object include the ease with which the information displayed on the moving object can be visually recognized by a person, the density of people (passers) at the place where the moving object is moving, That is, the information display effect of the moving object is affected. Therefore, the information display fee calculated based on the movement condition information appropriately reflects the information display effect of the moving body.

Further, the calculation of the information display fee is not based on the moving schedule of the moving body but is calculated based on the moving condition information when the moving body is actually moving. Therefore, even when the moving body moves in a predetermined movement schedule, for example, changing the traveling time zone or traveling route, the information display fee corresponding to the movement, that is, the information display fee appropriately reflecting the information display effect is moved. Can pay for the body.

In the above management system, the system management device searches for a travel route for which the information display fee is high in response to a request from the mobile device, and transmits the obtained travel route information to a communication unit. Moving guide management means for supplying to the moving body side mounting device via the communication device, wherein the moving body side mounting device moves to the inside display means based on the moving route information received via the internal display means and the communication means. It may be configured to include a movement guide unit that indicates a movement route of the body.

According to the above arrangement, the movement guide management means of the system management device searches for a movement route for which the information display fee is high in response to a request from the mobile-side mounted device, and retrieves the obtained movement route information. The data is supplied to the mobile device via the communication means. The movement guide means of the mobile-side mounted device causes the internal display means to display the movement route of the mobile body based on the movement route information supplied from the system management device. Therefore, based on the movement route information from the system management device, the moving object may move at a higher information display fee,
That is, it is possible to easily perform the movement that enhances the information display effect.

In the above information display management system, the information display fee calculation means calculates the information display fee as an information display point, and further stores the information display point calculated by the information display fee calculation device. It may be configured to include an information display point accumulating means to be used and a partner who can purchase a product using the information display point.

According to the above configuration, the driver of the moving body is
By using the information display points obtained by the information display movement at the moving body, it becomes possible to purchase the product at a partner of the information display management system, for example, a convenience store or a gas station.

The program according to the present invention is a program for requesting display of request information including moving condition information indicating moving conditions of the moving object from a requester who wishes to display information on external display means mounted on the moving object. A display request information storage step to be stored in an information storage means, a communication step of communicating with a mobile body equipped with an external display means, and the request information based on travel condition information from the mobile body received by the communication step. And a display information selecting step of selecting display information to be transmitted to the mobile object.

In the computer that executes this program, in the display information selecting step, the request information is searched based on moving condition information indicating the moving condition of the moving body, for example, the moving area and weather of the moving body, Display information to be displayed on the display unit for use. Therefore, it is possible to appropriately select the display information suitable for the moving body that is moving under the moving conditions, and to obtain a high information display effect.

The program according to the present invention includes a communication step for communicating with a mobile unit equipped with an external display unit, and a moving condition of the mobile unit from a client who wants to display information on the external display unit. Based on the request information including the moving condition information, searching for the moving condition information received by the communication step from the plurality of mobile-side mounted devices, and a moving object selecting step of selecting a moving object of an information display request destination. It is characterized by being executed by a computer.

In the computer executing this program, in the moving object selecting step, the moving object indicating the moving condition of the moving object from a plurality of moving objects is determined based on the request information including the moving condition information indicating the moving condition of the moving object. The condition information, for example, the traveling area and the weather of the moving object are searched, and the moving object of the information display request destination is selected. Therefore, a moving object suitable for the display information can be appropriately selected as the moving object of the information display request destination, and a high information display effect can be obtained. Further, this configuration can cope with an urgent display request.

The recording medium of the present invention is a computer-readable medium storing the above program.

[0041]

DESCRIPTION OF THE PREFERRED EMBODIMENTS One embodiment of the present invention will be described below with reference to FIGS. FIG. 2 shows a schematic configuration of a management system for information display by a mobile according to the present embodiment (hereinafter, simply referred to as an information display management system). As shown in the figure, the information display management system includes a system management device 11 used by the management company 1 of the system, and a mobile device 12 mounted on the mobile device 2. For example, the mobile device 12 is provided with the management company 1 for the mobile device 2 contracted with the management company 1.
Loaned from.

The system management device 11 and the mobile device 12 communicate with each other via, for example, the Internet 13. The Internet 1
Instead of 3, other communication means may be used, for example, telephone lines, wireless or other networks.

The Internet 13 also includes an advertiser terminal device 14 used by the advertiser 4, a bank terminal device (information display point storage means) 15 used by the bank 5, an affiliated store of the information display management system (affiliated company). 6.) Affiliate store terminal device 16 used by 6, for example, a person who wants to display an advertisement on a mobile object owned by him, that is, a mobile applicant terminal device 17 used by an advertisement display mobile applicant 7 is connected. ing. In FIG. 2, the mobile unit 2 (mobile unit-side mounting device 12), advertiser 4 (advertiser terminal device 14), bank 5
(Bank terminal device 15), affiliated store 6 (affiliated store terminal device 1)
6), the advertisement display mobile applicant 7 (mobile applicant terminal 17), etc. are shown only one each, but a plurality of these exist for one management company 1 (system management apparatus 11). It may be a configuration.

The management company 1 includes a contract brokerage service between the advertiser 4 and the mobile unit 2, a contract management service, an advertisement display fee calculation service, an advertisement display fee receiving service from the advertiser 4, and an advertisement display fee for the mobile unit 2. Perform payment business, etc. Note that the relationship between the management company 1, the advertiser 4, and the mobile unit 2 may be such that the advertiser 4 and the mobile unit 2 contract with only the management company 1, respectively.
Further, the contractor on the moving body 2 side is, for example, an individual, for example, a driver when the moving body 2 is operated by an individual,
If the mobile unit 2 is operated by a company, it is the company.

As shown in FIG. 1, the system management apparatus 11 of the management company 1 includes a communication unit (communication means) 21, a control unit 22 composed of a computer, and a contracted mobile database 2
6, an advertisement display request database 27, an advertisement display desired moving object database 28, and a partner store database 29. The control unit 22 includes a display point calculation unit 23, a navigation management unit (movement guidance management unit) 24, and a mobile unit / advertiser matching unit (display information selection unit, mobile unit selection unit) 25.

The contracted mobile unit database 26 has registered information on the mobile unit 2 (driver) contracted with the management company 1, for example, the address, name, age, and type of the mobile unit 2 to be used. For example, vehicle type and form, advertisement display fee, that is, account number of the bank to which the advertisement display point is to be transferred, advertisement display fee balance (advertisement display point balance), travel schedule information (destination, travel area, travel route, date and time, etc.) ) Etc. are stored.

The advertisement display request database 27 stores information about the client (advertiser) of the advertisement, the type of advertisement requested to be displayed, the advertisement display period (ad display time), the weather when displaying the advertisement, or the advertisement. The information about the desired traveling route, the area, and the like for the moving body 2 that displays the information is stored. These pieces of information are input in advance from the advertiser terminal device 14, for example.

The advertisement display desired moving object database 28 includes, for example, information on the moving object 2 for which an advertisement is desired to be displayed, for example, a travelable area of the moving object 2, a desired traveling route, a desired traveling time, a day of the week, and a period. Etc. are registered. Further, information about the driver and the operating company of the mobile unit 2, for example, the address, name (representative name), age, telephone number, and type of the mobile unit 2 to be used are registered. These pieces of information are input in advance from the mobile applicant terminal device 17.

The affiliated store database 29 stores information on affiliated stores 6 from which merchandise can be purchased using advertisement display points.
For example, the location and the name of the affiliated store 6, the address on the Internet, the merchandise handled, and other information are stored. These pieces of information are input from, for example, the partner store terminal device 16.

The communication section 21 transmits and receives information to and from other devices connected to the Internet 13 via the Internet 13.

The display point calculating section (information display fee calculating means) 23 is based on running condition information (moving state information, moving environment information) as moving condition information of the moving body 2 received from the moving body side mounted device 12. The advertisement display fee to be paid for the advertisement display performed by the mobile unit 2 is calculated. Here, the advertisement display fee is calculated as an advertisement display point.
The traveling state information and the traveling environment information are transmitted from the mobile device 12 in a state converted into simple points in order to facilitate their handling. Therefore, the display point calculation unit 23 sets the mobile-side mounting device 12
The simple points of the traveling state information and the traveling environment information received from the Yahoo! Co., Ltd. are converted into the advertisement display points based on a predetermined conversion criterion in consideration of the advertisement effect, and totaled.

In the conversion into the advertisement display points, a high point is given when the moving body 2 travels under the traveling conditions in which the advertisement displayed on the mobile body 2 can be seen by more people. Has become. The display point calculation unit 23 has, for example, an advertisement display point calculation table corresponding to each driving state information and each driving environment information in advance to easily calculate the advertisement display points.

The traveling state information includes, for example, the traveling distance and traveling speed of the moving body 2. The traveling environment information includes, for example, weather information, traveling area information of the moving body 2 (information such as whether the traveling area of the moving body 2 is in an urban area, a suburb, or a mountain), the density information of passers-by, and traveling. There is date and time information and surrounding images.

The advertisement display points calculated by the display point calculation unit 23 are stored in the contracted mobile unit database 26 for each driver (for each mobile unit 2), and are transmitted via the communication unit 21 and the Internet 13. To the bank terminal device 15. The bank terminal device 15 accumulates the received advertisement display points in the bank account of the driver of the mobile unit 2 or the like. The driver of the moving body 2 can draw out the advertisement display point as cash. Alternatively, according to the balance of the advertisement display points in the bank account, the product can be purchased at the affiliated store 6 affiliated with the information display management system. Note that the partner store 6 is not limited to a store that has a store, but may be any target that can be purchased with an advertisement display point.

When the driver of the mobile unit 2 purchases a product, for example, a card of a bank or a personal identification number assigned to the card is input to the affiliated store terminal device 16, and the affiliated store terminal device 16 transmits the card or personal identification code. The number is recognized, and the usage amount of the advertisement display point at that time is notified to the bank terminal device 15. In the bank terminal device 15, the balance is reduced according to the amount of advertisement display points used in the affiliated store 6. The partner store 6 is, for example, a gas station, a convenience store, or a tollgate on an expressway.

Alternatively, according to the operation from the mobile-side mounted device 12, the mobile-side mounted device 12 and the Internet 13 are used in accordance with the advertisement display point balance displayed on the in-vehicle display device (internal display means) 33. It is also possible to receive various services from the connected affiliated store 6. Also at this time, the usage amount of the advertisement display point is notified from the partner store terminal device 16 to the bank terminal device 15, and the same processing is performed thereafter. When the communication unit 31 (see FIG. 3) of the mobile-side mounted device 12 includes a portable terminal device, the configuration may be such that the processing can be performed using only the portable terminal device.

Further, a point card is issued to, for example, a driver of the mobile unit 2, the balance of the advertisement display point is written on the point card, and the card can be purchased from the affiliated store 6 using this card. Is also good. In this case, the advertisement display point balance of the point card may be rewritten in the bank terminal device 15 or the partner store terminal device 16 when the balance has increased due to traveling on the moving body 2 or decreased due to the purchase of a product.

The navigation management unit 24 includes map information and information on the traveling route at which the advertisement display point is increased, and supplies these to the mobile unit 2. In this case, the navigation management unit 24 determines, for example, the information transmitted from the mobile unit 2 from the starting point to the destination when the mobile unit 2 travels and the type of advertisement displayed by the mobile unit 2. Based on the search, a preferable or optimal travel route for obtaining a high advertising effect by traveling of the moving body 2, that is, a travel route having a high advertisement display point, for example, a route passing through an urban area or a downtown area, is searched, and the travel is performed together with the map information. Give to body 2. Further, the navigation management unit 24 also provides information on the shortest route and the time-saving route in response to a request from the mobile device 12.

The moving body / advertiser matching unit 25 includes information on the contents of the advertisement display request stored in the advertisement display request database 27 and the moving body 2 (driver) stored in the advertisement display desired mobile database 28. ), And selects the mobile unit 2 (driver) most suitable for the contents of the advertisement display request, and requests the mobile unit 2 (driver) to display an advertisement.

Further, the mobile / advertiser matching unit 25
Is suitable to be displayed on the vehicle exterior display device (external display means) 36 of the moving body 2 based on the running conditions (running state information and running environment information) of the moving body 2 received from the moving body side mounted device 12. Advertisement information request database 2
7 is extracted by searching, and the advertisement information (for example, an advertisement image) is supplied to the mobile-side mounted device 12. In this case, the advertisement information to be supplied to the mobile device 12 is
It may be stored in advance in the advertisement display request database 27 by communication between the system management device 11 and the advertiser 4,
Alternatively, after the advertiser 4 is specified by the above search, the advertiser 4 may be transmitted from the advertiser terminal device 14.

In the mobile-side mounted device 12, at the switching timing instructed by the mobile / advertiser matching unit 25,
The advertisement information displayed on the outside display device 36 is switched from the advertisement information that has been displayed so far to the advertisement information newly received from the system management device 11. The above switching timing may be, for example, at the end of the contract period with the advertiser 4, at the end of the advertisement display time due to the contract with the advertiser 4 (when the time is outside the contract time), or when the traveling condition of the mobile unit 2 It is set when, for example, the driving condition desired by the advertiser 4 differs from the driving condition beyond a predetermined standard.

The mobile / advertiser matching unit 25
In the case where the contract with the advertiser 4 is terminated or the contract time is out of the contract time, and the switching of the advertisement information to be displayed is instructed, before the mobile unit 2 waits for the reception of the advertisement information, a new display is performed. The advertisement information to be requested may be extracted in advance.

Some examples of switching the advertisement information to be displayed based on the traveling conditions of the moving body 2 include the following. For example, when the traveling position of the moving body 2 obtained as the traveling environment information deviates from the advertisement display area designated by the advertiser 4, or the weather of the traveling area of the moving body 2 obtained as the traveling environment information indicates the advertisement. When the weather is different from the weather designated by the main 4 (for example, when the advertisement information of an amusement park or a pool is displayed, the weather changes from sunny to rain, or the advertisement information of rain gear is displayed. Sometimes when the weather changes from rain to sunny).

As shown in FIG. 3, the mobile device 12 includes a communication unit (communication means) 31, an input unit 32, an in-vehicle display device 33, a storage unit 34, and a control unit 3 including a computer.
5, a display device 36 outside the vehicle and a traveling condition sensor (moving condition detecting means) 37 are provided. The control unit 35 includes a navigation unit (movement guide unit) 38, a point conversion unit 39, and a display switching unit (display control unit) 40, and the traveling condition sensor 37 includes a traveling state sensor 41 and a traveling environment sensor 42.
It has.

The communication section 31 comprises a portable terminal device such as a mobile phone, for example, and can be connected to the Internet 13 by wireless communication. The input unit 32 includes an input device such as a keyboard and a touch panel.

The in-vehicle display device 33 is, for example, a liquid crystal display device provided in the vehicle of the moving body 2. On the in-vehicle display device 33, information and the like supplied from the mobile body-side mounted device 12 are displayed by the mobile body-mounted device 12 communicating with the system management device 11.

The storage unit 34 stores information supplied from the system management device 11, for example, display information (advertisement image) to be displayed on the outside display device 36, map information, and travel route information. In addition, information and the like detected by the traveling state sensor 41 and the traveling environment sensor 42 are stored. Control unit 35
Controls the overall operation of the mobile-side mounted device 12 based on an input from the input unit 32 and the like.

The external display device 36 is, for example, a large-screen display device provided on the outer surface of the moving body 2. This display device is for displaying information, that is, for displaying advertisements, and is, for example, a liquid crystal display device, a PDP display device, or an EL display device.
It comprises a display device and the like.

The running condition sensor 37 detects running conditions of the moving body 2. The traveling conditions include the traveling state of the moving body 2 and the traveling environment.
1 and the traveling environment is detected by the traveling environment sensor 42.

The navigation unit 38 of the control unit 35 detects the position of the mobile unit 2 and also provides map information and travel information for the travel guidance of the mobile unit 2 supplied from the navigation management unit 24 of the system management device 11. Route information in car display 3
3 is displayed, and the traveling guidance of the moving body 2 is performed. In the navigation section 38, for example, GPS (Global Positionig) is used.
System), the position at which the moving body 2 is traveling can be detected.

The point converting section 39 is an information collecting section from the running condition sensor 37, and converts the information detected by the running state sensor 41 and the running environment sensor 42 into, for example, It is converted to simple points by processing digital signals.

The simple points obtained by the point conversion unit 39 are sent to the communication unit 31 via a cable or Bluetooth when the communication unit 31 is composed of a portable terminal device such as a mobile phone.
1 is sent.

The display switching section 40 newly receives the advertisement information to be displayed on the outside display device 36 from the system management device 11 based on an instruction from the system management device 11,
Switching to the advertisement information stored in the storage unit 34.

The advertiser terminal device 14 and the mobile applicant terminal device 17 have substantially the same configuration. As shown in FIG. 4, an input unit 41 composed of a keyboard or the like, a display device 42,
An arithmetic unit 43 and a communication unit 44 for connecting to the Internet 13 are provided.

The bank terminal device 15, as shown in FIG.
An input unit 51 including a keyboard or the like, a display device 52, a calculation unit 53, a card processing unit 54, and a communication unit 55 for connecting to the Internet 13 are provided. The card processing unit 54 reads information written on the card, such as a credit cart brought in by the driver of the mobile unit 2.

The arithmetic unit 53 pays out cash from the card processing unit 54 based on the card read by the card processing unit 54 and the input from the input unit 51, for example, in accordance with the balance of the advertisement display points. In addition, the calculation unit 53, for example,
The advertisement display point (advertisement display fee) newly transferred to the bank account of the mobile unit 2 is added to calculate the balance, and the balance is calculated through the communication unit 55 and the system management device 11 or a partner store according to a request. Contact the terminal device 16.

As shown in FIG. 6, the partner store terminal device 16 includes an input unit 61 such as a keyboard, a display device 62,
Arithmetic unit 63, card processing unit 64 and Internet 1
3 is provided with a communication unit 65 for connection to the communication unit 3. The card processing unit 64 reads, for example, information on a card brought in by the driver of the moving body 2. The operation unit 63 includes the communication unit 6
5 and communicates with the bank terminal device 15 to confirm the balance of the advertisement display points in the bank account corresponding to the card. In addition, when the advertising display point is used in the affiliated store 6, the calculation unit 63 notifies the bank terminal device 15 via the communication unit 65 of the usage amount or the balance obtained by subtracting the usage amount.

Here, the driving condition information and the driving environment information detected by the driving condition sensor 37 of the mobile-side mounted device 12 and the calculation processing of the advertisement display point based on these information in the system management device 11 will be described in further detail. I do.

The traveling state information includes, for example, the traveling distance and traveling speed of the moving body 2. Therefore, as shown in FIG. 7, as the traveling state sensor 41, a traveling distance meter can be used for measuring the traveling distance, and a speedometer can be used for measuring the traveling speed. The traveling environment information includes, for example, weather information, traveling area information of the moving body 2 (information such as whether the traveling area of the moving body 2 is in an urban area, a suburb, or a mountain), and the density of people, especially passers-by. Information and travel date and time information. Accordingly, as the driving environment sensor 42, a water drop detection sensor and / or a barometric pressure sensor are used for detecting weather information, the navigation system (navigating unit 38) is used for detecting driving area information, and a pedestrian density information is used for detecting driving area information. Can use a CCD camera or a temperature sensor (for example, an infrared sensor) for detecting the presence of a person by detecting body temperature, or both of them, and a clock (with a built-in calendar) for detecting traveling date and time information. A CCD camera can be used to detect the peripheral image. In this case, for example, an image captured by a CCD camera is subjected to image recognition by the display point conversion unit 39,
Converted to simple points. The CCD camera and the temperature sensor detect the density of passers-by in a direction in which the displayed advertisement can be viewed.

The driving state information and the driving environment information detected as described above are converted to a display point conversion section 39.
Converts the detection information into simple points based on the following criteria, for example.

The running distance is a running distance from the time of displaying the advertisement, and is converted into points according to the amount. The running speed is converted into points according to the average speed over a certain period of time. In this case, the lower the traveling speed, the easier it is for the passerby to see the advertisement, and thus the higher the point. Further, the traveling speed is preferably a constant speed.

In the weather information, the point becomes lower when it rains. The points in the traveling area information vary depending on the content of the advertisement, but generally, the points are highest when the traveling area is in an urban area, and are lower in a suburb or a mountain. As for the passer density information, the points are higher as the passer density is higher. The travel date and time information is the date and time when the number of passers-by increases, and the points become higher as the time when the displayed advertisement can be visually recognized. The travel area information, the pedestrian density information, and the travel date and time information may be combined into points.

Next, information transmitted and received between the system management apparatus 11 and an apparatus connected thereto via the Internet 13 will be further described. As shown in FIG. 7, the traveling state information and the traveling environment information are transmitted from the mobile device 12 to the system management device 11 as described above. The mobile-side mounted device 12 receives the navigation information, the advertisement display fee information, and the request information from the advertiser 4 or the management company 1 from the system management device 11. These are displayed on the in-car display device 33. When the communication unit 31 of the mobile device 12 is a mobile terminal device such as a mobile phone, the mobile terminal device is the system management device 1.
The mobile terminal device stores the balance of the advertisement display fee transmitted from 1 and uses the mobile terminal device to store the advertisement display fee according to the balance of the advertisement display fee.
A configuration that allows withdrawal from the bank 5 and payment at the affiliated store 6 may be employed. This identification can be performed by using a method such as input of a personal identification number, display of a face photograph, voice verification, or a general signature.

As shown in FIG. 8, the system management device 11 receives the traveling state information and traveling environment information and the navigation request (route search request) from the mobile device 12. In addition, it receives contract information, urgent advertisement display request information, or change information (change request for display contents and running contents of advertisement) from the advertiser terminal device 14. When receiving these information, the system management device 11
Searches for the optimal moving body 2 as described above, and answers the above request. In addition, the system management device 11 receives, from the bank terminal device 15 and the affiliated store terminal device 16, withdrawal and payment information by the driver of the mobile unit 2 at the bank 5 and the affiliated store 6.

On the other hand, the system management device 11 transmits the change information based on a request from the advertiser 4 or the management company 1 to the mobile device 12. In addition, the information and information on the advertisement display fee for the navigation service are transmitted to the mobile device 12. In addition, the system management device 11 transmits to the advertiser terminal device 14 the travel information of the mobile unit 2 and the information on the advertisement display cost (charged amount). In addition, the system management apparatus 11 transmits the balance information of the advertisement display fee when the driver of the mobile 2 uses the advertisement display fee (advertisement display point) to the bank terminal device 15 and the affiliated store terminal device 16, and special notes. If there is, send that information.

The system management device 11 and the advertiser terminal device 1
4 transmits and receives contract information, emergency request information for displaying an advertisement from the advertiser 4, the change information, travel information of the mobile unit 2, and advertisement display fee (charged amount) information. In addition, the system management device 11, the bank terminal device 15, and the partner store terminal device 16
The driver transmits / receives information on withdrawal, payment information, balance information on advertisement display charges (advertisement display points), and information on special items. In addition, a mobile terminal device or a card (for example, a credit card of a bank) as a communication unit 31 of the mobile-side mounted device 12 owned by the driver of the mobile unit 2 is used in the bank terminal device 15 and the partner store terminal device 16. In this case, withdrawal, payment service, advertisement display fee (advertisement display point) balance display, and the like are performed. It should be noted that the handling when a credit card is used is the same as the case of using a general credit card at present.

The operation of the present information display management system in the above configuration will be described. First, the advertisement display request registration process will be described with reference to the flowchart in FIG.
When the advertiser 4 wants to display an advertisement by the mobile unit 2,
The advertiser terminal device 14 requests the system management device 11 to display an advertisement. In this case, first, the advertiser terminal device 14 communicates with the system management device 11, and an advertisement display request is transmitted from the advertiser terminal device 14 to the system management device 11 (S1).

The request may be made not only from the advertiser terminal device 14 but also from the advertiser 4 by telephone or facsimile. In this case, the content of the request from the advertiser 4 is input to the system management device 11 by the operator operating an input device such as a keyboard and a mouse.

In the system management device 11, upon receiving the advertisement display request from the advertiser terminal device 14, the mobile unit / advertiser matching unit 25 sets the advertisement display desired mobile unit database 2
8 is searched (S2), and the presence or absence of the moving object 2 that meets the conditions indicated in the advertisement display request is checked. The above conditions include, for example, the travel area of the mobile unit 2, the desired travel route, the travel time,
The day of the week and the period.

As a result of the above search, the moving object 2 that satisfies the conditions
Is found (S3), the system management apparatus 11 (management company 1) performs a contract process with the advertiser 4 (S5).

On the other hand, if no mobile unit 2 that meets the conditions is found in S3, the mobile unit / advertiser matching unit 25 registers the advertiser 4 (advertisement display request) in the advertisement display request database 27 (S4). ), And terminate the process.

Further, the mobile / advertiser matching unit 25
For example, the advertisement display desired mobile object database 28 is searched at an appropriate cycle or every time a new advertisement display desired mobile object is registered, and the advertisement display desired mobile object database 28 is searched and registered in the advertisement display request database 27. A search is made for the presence or absence of a moving object 2 that meets the conditions of the advertisement display request. If a moving object 2 that meets the conditions of the advertisement display request is found, the contract processing in S5 is performed.

Next, the registration processing of a moving body desired to display an advertisement will be described with reference to the flowchart of FIG. For example, when the owner of the mobile unit 2 desires to display an advertisement on the owned mobile unit 2, the mobile unit applicant terminal device 17 transmits an application to the system management device 11 to that effect. In this case, first, the mobile applicant terminal 17 communicates with the system management apparatus 11, and an application for an advertisement display mobile is transmitted from the mobile applicant terminal 17 to the system management apparatus 11 (S11). .

In the system management device 11, when receiving the application for the advertisement display mobile from the mobile applicant terminal device 17, the mobile / advertiser matching unit 25 searches the advertisement display request database 27 (S12), and It checks whether there is an advertisement display request that meets the conditions indicated in the application for the display moving object. The conditions are, for example, the traveling area of the mobile unit 2, the desired traveling route, the traveling time, the day of the week, and the period.

As a result of the above search, advertiser 4 that meets the conditions
When the (advertisement display request) is found (S13), the system management apparatus 11 (management company 1) performs a contract process with the advertisement display moving body applicant 7 (S15).

On the other hand, if no advertiser 4 meeting the conditions is found in S13, the mobile / advertiser matching unit 25 stores the mobile 2 (application for the advertisement display mobile) in the advertisement display desired mobile database. 28 (S14), and the process ends.

Further, the mobile / advertiser matching unit 25
For example, the advertisement display request database 27 is searched at an appropriate cycle or each time a new advertisement display request is registered, and the mobile object 2 (the advertisement display mobile object) registered in the advertisement display desired mobile object database 28 is searched. Is searched for an advertiser 4 that satisfies the conditions of (application for application). If an advertiser 4 that meets the conditions of the mobile unit 2 (application for the advertisement display mobile unit) is found, the contract processing in S15 is performed.

Next, the operation of the information display management system when the moving body 2 travels while displaying an advertisement will be described.
This operation is performed after the contract between the management company 1 and the advertiser 4 and the advertisement display moving body applicant 7 is established. First, the operation of the mobile-side mounting device 12 will be described with reference to the flowchart of FIG.

When the mobile object 2 displays an advertisement, the system management device 11 transmits the advertisement information (advertisement image) to the mobile object side mounted device 12, and the mobile object side mounted device 12 stores the received advertisement image in the storage unit 34. It is stored and displayed on the display 36 outside the vehicle. In addition, the system management apparatus 11 requests the advertiser 4 to display an advertisement, for example, the mobile unit 2.
If a request for the driving content such as the driving area of the vehicle has been received, the request may be displayed on the in-vehicle display device 33.

When the mobile unit 2 travels, the in-vehicle display unit 33 displays a request for selecting the normal / navigation for the travel route on the in-vehicle display device 33 (S21). This selection request is made based on a route by navigation from the system management device 11 (navigation traveling) or traveling based on a route selected by the driver of the mobile unit 2 without using this navigation (normal traveling). Ask whether you want to do it.

In this route selection, the driver selects the navigation drive (S22), and inputs the departure place, destination, priority items and the like by the input unit 32 (S23). The data is transmitted to the system management device 11 via the Internet 13 (S24). The priority items include, for example, items that prioritize the advertisement display point over the arrival time at the destination. Or, conversely, an item that prioritizes the arrival time or an item that prioritizes the shortest distance.

The navigation management unit 24 of the system management apparatus 11 having received the navigation request from the mobile-side mounted device 12 searches the traveling route of the mobile body 2 based on the information transmitted from the mobile body 2, The traveling route is transmitted to the mobile device 12 together with the map information.

When the mobile device 12 receives the travel route and the map information from the system management device 11 (S2).
5) These are stored in the storage unit 34, and the navigation unit 38 of the control unit 35 causes the in-vehicle display device 33 to display the traveling route together with the map information (S26).

In response to the above display, if the driver inputs an acknowledgment for the searched traveling route (selected route) (S27), the process proceeds to S28, while the searched traveling route is not accepted and is rejected or re-entered. If there is a search input, the process returns to S23, and the processes of S23 to S27 are repeated.
In this case, a new travel route search condition is input in S23, and the travel route is searched based on the new search condition, or the travel route is searched again based on the same condition (the condition previously input in S23). .

In S28, when the moving body 2 starts running, each running condition is detected by the running condition sensor 37 of the moving body side mounting device 12 (S28).

The traveling state information and traveling environment information detected by the traveling condition sensor 37 are input to the point conversion section 39 of the control section 35, where they are sequentially converted into simple points (S29).

The advertisement display points obtained as described above are temporarily stored in the storage unit 34, read out from the storage unit 34 at regular intervals, and transmitted to the system management apparatus 11 (S30).

The advertisement display points transmitted from the mobile device 12 to the system management device 11 are totaled by the display point calculator 23 of the controller 22. The result is transmitted from the mobile device 12 to the system management device 11. The advertisement display points totalized by the display point calculation unit 23 are stored in the contracted moving object database 26. The advertisement display point here is updated each time a new advertisement display point is calculated.

When the mobile-side mounted device 12 receives from the system management device 11 the result of counting advertisement display points and the balance of advertisement display points in the bank account (S31), it displays them on the in-vehicle display device 33 (S32). Thereby, the driver of the moving body 2 can check the almost current advertisement display point. Also, the system management device 11
When the predicted value of the advertisement display point is calculated based on the predicted traveling route of the moving body 2 in the display point calculation unit 23, the predicted value may be displayed. further,
If any new request is issued from the advertiser 4 or the management company 1 to the mobile unit 2 while the mobile unit 2 is traveling, the information may be displayed. These are the system management device 1
1 is included in the received information.

When the mobile-side mounted device 12 receives an instruction to switch the advertisement information to be displayed on the external display device 36 from the system management device 11 (S33), the display switching unit 40 performs the system management in advance according to the instruction. The new advertisement information received from the device 11 and stored in the storage unit 34 is switched to the currently displayed advertisement information and displayed on the display 36 outside the vehicle (S34).

The advertisement information displayed on the outside display device 36 may be displayed on the inside display device 33 at all times or only at the beginning of the display. Further, the driver of the moving body 2 can confirm the contents of the advertisement based on the display on the in-vehicle display device 33, and can select the acceptance or rejection of displaying the advertisement information on the out-of-vehicle display device 36 in the input unit 32. It may be. In this case, the display of the advertisement information on the outside display device 36 is executed when the consent is input, and is stopped when the rejection is input. The selection result is transmitted from the mobile-side mounted device 12 to the system management device 11, and the mobile / advertiser matching unit 25 of the system management device 11
Then, in the processing in S42 of FIG. 12 described later, another moving body 2 is extracted again.

Here, when the driver of the moving body 2 inputs a change from the normal running to the navigation running (S35), the process proceeds to S35.
Then, the process returns to step S23. The change input here is performed, for example, when the driver who has checked the advertisement display point balance or the advertisement display point predicted value in the in-vehicle display device 33 desires to further increase the advertisement display points.

Thereafter, when the moving body 2 is running (S36), the processing from S29 onward is repeated (S3).
4) When the traveling of the moving body 2 ends, the moving body side mounting device 12 ends the processing. At this time, if there is a simple point stored in the storage unit 34 and not transmitted to the system management apparatus 11 (S37), the process proceeds to S30 and is transmitted to the system management apparatus 11.

It should be noted that at which point the calculation of the advertisement display point ends, for example, when the moving body 2 reaches the target value, or even when the moving body 2 arrives at the destination.
And the like may be set as appropriate according to a contract between the driver of the mobile unit 2 and the management company 1.

Next, the operation of the system management apparatus 11 when the mobile unit 2 displays an advertisement and runs will be described with reference to the flowchart of FIG.

After requesting a predetermined mobile unit 2 to display an advertisement, the system management unit 11 requests navigation of the traveling route from the mobile unit side mounted device 12, simple points for the traveling condition information, or the bank terminal device 15. When the information about the balance of the advertisement display points (or the amount equivalent thereto) is received from (S41),
The processing corresponding thereto is performed (S42).

That is, when the system management apparatus 11 receives a navigation request from the mobile-side mounted apparatus 12, the navigation management section 24 makes an advertisement display based on the information such as the destination and the priority items included in the request. Search for the optimal driving route, considering that points will be high points. This information, together with the map information, is stored in the mobile device 1.
2 is sent.

When the system management device 11 receives the traveling state information and the traveling environment information as traveling condition information transmitted from the mobile device 12 at regular intervals, for example, as simple points, the display point calculating section 23
Each simple point is totaled for each mobile unit 2 (when a plurality of mobile units 2 are managed) and for each item (type of information). Furthermore, the calculated simple points are weighted for each information (item) as necessary, and then summed up.
Earn advertising display points. The advertisement display points thus obtained are stored in the contracted mobile unit database 26 for each driver (for each mobile unit 2).

The system management device 11 transfers the advertisement display point (or the amount corresponding to the advertisement display point) to a predetermined bank account opened by the driver (mobile unit 2). In addition, about the advertisement display point,
Manage balance by communication with bank.

Further, the mobile / advertiser matching unit 25 of the system management apparatus 11 determines whether or not it is necessary to switch the advertisement information displayed on the display 36 outside the vehicle on the mobile device 12. As described above, this determination is made, for example, as to whether or not the contract period with the advertiser 4 has ended, whether or not the advertisement display time due to the contract with the advertiser 4 has ended (whether or not the contract time has expired). Alternatively, the determination is performed based on whether or not the traveling condition of the moving body 2 indicated as the simple point is different from the traveling condition desired by the advertiser 4 beyond a predetermined reference. As a result of this determination, when the advertisement information is switched, the advertisement display request database 27 is searched based on travel condition information as simple points, for example, travel area information, weather information, travel date and time information, etc. of the mobile unit 2. Then, advertisement information suitable for being displayed on the display 36 outside the vehicle of the moving body 2 is extracted from the advertisement display request database 27.

If the system management apparatus 11 has received an urgent request for displaying an advertisement from the advertiser terminal device 14 (advertiser 4) (S47), the system management apparatus 11 performs a contracted move based on the request in S42. The body database 26 is searched to extract the moving body 2 suitable for displaying the advertisement information.

After performing the above-described processing, the system management apparatus 11 transmits the processing result to the mobile-side mounted apparatus 12, the advertiser terminal apparatus 14, the bank terminal apparatus 15, and the like (S44 to S44).
S46).

That is, navigation information (travel route, map information) according to a request from the mobile body 2, a predicted value of an advertisement display point with respect to the travel schedule of the mobile body 2, And information about the current balance of the advertisement display points and the total number of advertisement display points from the start of traveling, advertisement information for switching display, advertisement information for emergency display, and the like (S4).
4).

The advertiser terminal device 14 sends the traveling state of the mobile unit 2 requesting the advertisement display, for example, the traveling condition sensor 3
7, at least a part of the information detected by the mobile unit 2
The information about the advertisement effect due to the traveling of the vehicle and information about the advertisement cost charged to the advertiser 4 are transmitted (S45). An advertisement display point (advertisement display fee) to be deposited into the bank account of each mobile unit 2 is transmitted to the bank terminal device 15 (S4).
6).

Next, S42 when the system management apparatus 11 (management company 1) receives the urgent advertisement display request of S47 shown in FIG. 12 from the advertiser terminal apparatus 14 (advertiser 4).
Will be further described with reference to the flowchart of FIG.

The above-mentioned urgent advertisement (information) display request includes, for example, a display request of a time service (time limit discount service) in a supermarket, an advertisement request of an urgent event, or a request for disaster information from a public organization or the like. There is a display request.

When an urgent advertisement display request is made in the advertiser 4, the advertiser 4
Advertisement contents (advertisement information, ad size), request contents (required number of mobile units 2, travel time zone, travel area, travel route,
Information such as traveling speed is transmitted to the system management device 11 (S51). Note that the advertiser 4 may be asked to present, for example, first to third requests for each request content (request).

When the mobile / advertiser matching unit 25 of the system management apparatus 11 receives the urgent advertisement display request, it searches the contracted mobile database 26 to determine whether there is a mobile 2 that matches the request. (S52).

In this case, the mobile / advertiser matching unit 2
5 retrieves, for example, the presence or absence of a moving body 2 (requested area non-displaying moving body) that is not currently displaying an advertisement in an area where an advertisement is desired to be displayed (S53).
If there is, the request content and the advertisement information for the advertisement display, or the map and the travel route information are transmitted to the mobile-side mounted device 12 of the mobile body 2. When asking the mobile body 2 to determine whether or not display is possible, the transmission of these pieces of information may be performed after the display result is obtained.

If there is no desired area non-display moving body in S53, then the moving body 2 which is not currently displaying an advertisement in an area adjacent to the area where the advertisement is requested is displayed.
The presence / absence of (neighboring area non-display mobile) is searched, and (S5)
4) If there is such a moving body 2, the information is transmitted to the moving body-side mounting device 12 of the moving body 2 in the same manner.

In S54, if there is no nearby area non-display moving object, for example, an advertisement is currently displayed.
A search is made for the presence or absence of an adjustable movable body such as the movable body 2 whose display can be switched or the movable body 2 whose advertisement display end time is approaching (S55). For the moving body side mounting device 12 of the moving body 2,
Similarly, the information is transmitted.

On the other hand, if the mobile unit 2 cannot be extracted in any of the searches in S53 to S55, the process proceeds to S52.
Then, the system management device 11 (management company 1) notifies the advertiser terminal device 14 (advertiser 4) that the advertisement cannot be displayed. Upon receiving this notification, the advertiser 4 can relax the conditions and request the system management apparatus 11 (the management company 1) to display the advertisement again.

In the mobile unit 2 extracted by the above search and received an urgent advertisement display request, the contents of the request are displayed on the in-vehicle display device 33, and the driver determines whether or not the advertisement display is possible based on the request contents. A determination is made (S56). afterwards,
The result of the determination (accept, reject) is input from the input unit 32 and transmitted to the system management apparatus 11. In response to an urgent advertisement display request from the system management apparatus 11, the mobile unit 2 may unconditionally display the requested advertisement without determining whether or not the advertisement can be displayed. The operation of switching the display advertisement at this time is as described above.

When the advertisement display is rejected in the mobile unit 2, the system management apparatus 11 requests another mobile unit 2 extracted by the search. Alternatively, the search processing is performed again. If a plurality of mobile units 2 are extracted as a result of the previous search, a display request is transmitted to the plurality of mobile units 2 and an appropriate display request is sent from the mobile units 2 for which the display approval has been given. It is also possible to select a suitable moving body 2 and finally request it.

In some cases, the management company 1 may directly request an appropriate mobile unit 2 using a mobile phone or the Internet without going through the above processing.

The moving body 2 by the moving body / advertiser matching unit 25 described with reference to FIG. 11 and FIG.
The processing for instructing the switching of the advertisement information by the display device 36 outside the vehicle, the processing for switching the display by the display switching unit 40 of the mobile-side mounted device 12 based on the instruction, and the urgent advertisement display request shown in FIG. When the vehicle travels without displaying the advertisement information on the display device 36 outside the vehicle, it is applied to a normal process of displaying the advertisement information in response to a request from the system management device 11.

As described above, in the information display management system according to the present embodiment, when an advertisement is requested to the moving mobile 2 which is traveling, for example, the advertisement is issued to the moving mobile 2 which does not display the advertisement. In the case of requesting display or requesting switching of the display advertisement to the moving body 2 that is running with an advertisement display, based on the running state information indicating the running state and the running environment from the moving body 2, Mobile 2 requesting advertisement display
Is selected. Therefore, it is possible to appropriately select the moving object 2 suitable for the advertisement display, and thereby to obtain a high advertisement effect.

[0138] Also, for example, a suitable advertisement display can be requested for the moving body 2 that is running in a state where the predetermined advertisement display has been completed, based on the running conditions of the moving body 2. The operating rate of the moving body 2, that is, the operating rate when the moving body 2 travels while displaying an advertisement can be increased.

The advertiser 4 can know the running state and the running environment of the mobile body 2 requesting the advertisement display based on the running condition information transmitted from the mobile body side mounted device 12, and provide the customer with respect to the system. (Advertiser 4) can be more reliable.

Further, in the information display management system of the present embodiment, the advertisement display point is calculated according to the traveling condition such as the traveling state and the traveling environment of the moving body 2 displaying the advertisement. The advertisement display fee can be paid to the mobile body by appropriately reflecting the advertising effect of the mobile terminal.

When the driver of the mobile unit 2 travels with consideration for the advertisement effect, that is, when the driver is aware of the fact that the displayed advertisement is to be viewed by many of the road passers-by, the driver responds accordingly. Since the advertisement display point is calculated, the driver's effort can be appropriately reflected in the advertisement display fee, and as a result, it is possible to encourage the driver's effort and enhance the advertisement effect.

The mobile unit 2 is connected to the system management device 11
Therefore, it is possible to receive the information of the travel route that is optimal for increasing the advertisement display point, and thus it is easy to select a travel route with a high advertisement display point, that is, a high advertisement effect.

The information on the advertisement display point of the mobile unit 2 is transmitted almost in real time to the system management device 11.
Is transmitted to the mobile unit 2 and the advertiser 4, so that the driver of the mobile unit 2 can travel while checking the advertisement display point. Further, the advertiser 4 can confirm that the advertisement display traveling by the mobile object 2 is being performed based on the advertisement display point, predict the advertisement effect, and further predict the billing amount for the advertisement display request. .

Further, the driver of the mobile unit 2 having received the payment of the advertisement display point can purchase a product, for example, purchase gasoline or pay a high-speed fee at the affiliated store 6 according to the balance of the advertisement display point. is there.

In this embodiment, the moving body 2
Describes that an advertisement is displayed.
Is not limited to an advertisement display, but may be any information based on a request from a client, for example, a display such as a contact from a public institution.

In the present embodiment, the information detected by the traveling condition sensor 37 is transmitted to the mobile-side mounting device 1.
The second control unit 35 converts the advertisement display points into advertisement display points. However, this process may be performed by the control unit 22 (display point calculation unit 23) of the system management apparatus 11. In this case, information detected by the traveling condition sensor 37 is transmitted from the mobile-side mounted device 12 to the system management device 11 instead of the advertisement display point.

[0147] Also, the vehicle 2 is described as an example of an automobile. However, the mobile body is not limited to an automobile, such as a bicycle, a robot, a ship, or the like. And the like, as long as it is capable of displaying information such as information, and at the same time, allowing a passing person or the like to view the display information.

In the above embodiment, only the advertisement is displayed on the mobile unit 2 by the display unit 36 outside the vehicle. However, the advertisement using voice may be performed together.

The functions of the system management device 11 and the mobile device 12 may be provided as a program that causes a computer to realize the functions.
In addition, the program is stored in a recording medium configured to be separable (portable) from the system management device 11 and the mobile device 12, for example, a tape system such as a magnetic tape or a cassette tape, a floppy (registered trademark) disk or a hard disk. And other magnetic disks and CD-ROM / MO / MD / DV
D or other optical disc system, IC card (including memory card) / optical card, or mask ROM, EPROM, EEPROM, flash ROM
For example, the program may be recorded in a fixed medium such as a semiconductor memory carrying the program.

[0150]

As described above, the information display management system for a mobile object according to the present invention comprises a communication means for transmitting / receiving information to / from a mobile object equipped with an external display means, Display request information storage means for storing request information including movement condition information indicating movement conditions of the moving body from a client who desires information display, and movement conditions from the moving body received by the communication means And a display information selecting unit that searches the request information based on information and selects display information to be transmitted to the mobile object.

According to the above arrangement, the display information selecting means retrieves the request information based on the moving condition information indicating the moving condition of the moving body, for example, the moving area and the weather of the moving body.
The display information displayed on the external display means of the moving object is selected. Therefore, it is possible to appropriately select the display information suitable for the moving body that is moving under the moving conditions, and to obtain a high information display effect.

A management system for information display by a mobile unit according to the present invention includes a communication unit for transmitting and receiving information to and from a mobile unit equipped with an external display unit, and a requester who wants to display information on the external display unit. , Based on the request information including the moving condition information indicating the moving condition of the moving object, searching for the moving condition information received by the communication means from a plurality of moving objects, and And a moving object selecting means for selecting the

According to the above arrangement, the moving object selecting means includes:
Based on the request information including the moving condition information indicating the moving condition of the moving object, moving condition information indicating the moving condition of the moving object from a plurality of moving objects, for example, searching for the traveling area and weather of the moving object, and displaying the information. Select the requesting mobile unit. Therefore,
A moving body suitable for the display information can be appropriately selected as the moving body of the information display request destination, whereby a high information display effect can be obtained. Further, this configuration can cope with an urgent display request.

A management system for information display by a mobile unit according to the present invention includes a system management device and a mobile unit-side mounting device mounted on the mobile unit, wherein the mobile unit-side mounting device transmits and receives information; Moving condition detecting means for detecting moving condition information indicating the moving condition of the moving object, external display means for displaying information to the outside of the moving object, and receiving from the system management device Display control means for displaying the received information, wherein the system management device is a communication means for transmitting and receiving information, and from the requester who wants to display information on the external display means, to the movement condition detection means Display request information storing means for storing request information including moving condition information which can be detected by the user, and searching for the request information based on the moving condition information received by the communication means A configuration in which a display information selection means for selecting the display information to be transmitted to the movable body side mounting device.

According to the above configuration, in this management system, the display information selecting means retrieves the request information based on the moving condition information indicating the moving condition of the moving body, for example, the moving area and the weather of the moving body. The display information displayed on the external display means of the moving object is selected. Therefore, it is possible to appropriately select the display information suitable for the moving body that is moving under the moving conditions, and to obtain a high information display effect.

A management system for information display by a mobile unit according to the present invention includes a system management device and a mobile unit-side mounting device mounted on the mobile unit.
Communication means for transmitting and receiving information, moving condition detecting means for detecting moving condition information indicating the moving condition of the moving body, and external display means for displaying information to the outside of the moving body,
The external display means includes a display control means for displaying information received from the system management device, and the system management device transmits and receives information, and displays information on the external display means. From the client who wants,
Based on the request information including the movement condition information that can be detected by the movement condition detection means, search for the movement condition information received by the communication means from a plurality of mobile-side mounted devices, and move the information display request destination A configuration may also be provided that includes a moving body selecting means for selecting a body.

According to the above configuration, in this management system, the moving object selecting means transmits the information from the plurality of moving object side mounted devices based on the request information including the moving condition information detectable by the moving condition detecting means. Moving condition information indicating the moving condition of the moving object, for example, the traveling area and weather of the moving object is searched, and the moving object of the information display request destination is selected. Therefore, a moving object suitable for the display information can be appropriately selected as the moving object of the information display request destination, and a high information display effect can be obtained. Further, this configuration can cope with an urgent display request.

[0158] In the above management system, the moving condition information may include at least one of moving state information indicating a moving state of the moving object itself and moving environment information indicating an environment in which the moving object is moving. Is also good.

According to the above arrangement, the moving condition information includes moving state information indicating a moving state of the moving body itself, for example, moving environment information indicating a traveling speed and an environment in which the moving body is moving, for example, moving object moving. It includes at least one of information indicating the area where the information is being sent and weather. Therefore, the display information selecting means and the moving object selecting means of the system management device can select the display information suitable for the moving object or the moving object of the information display request destination based on the moving condition information of the moving object with a high display effect. In obtaining, it can be performed appropriately.

[0160] In the above management system, the moving state information may be information indicating an area where the moving body is moving.

In the above management system, the movement state information may be related to the visibility of information displayed on the moving body being moved by a person.

[0162] In the above management system, the moving environment information may be related to the density of people at the place where the moving body is moving.

According to the above arrangement, the display information selecting means and the moving object selecting means of the system management device provide the display information and the information display request suitable for the moving object based on the moving state information and the moving environment information of the moving object. The selection of the moving object can be appropriately performed in order to obtain a high display effect.

[0164] In the above management system, the system management device further includes information display fee calculation means for calculating an information display fee for a mobile object based on the travel condition information received by the communication means. It may be configured.

According to the above arrangement, the information display fee calculating means includes the moving condition information of the moving object received by the communication means,
For example, the information display fee for the moving object is calculated based on information indicating the traveling speed of the moving object, the weather, or the density of people.
In this case, the moving conditions of the moving object include the ease with which the information displayed on the moving object can be visually recognized by a person, the density of people (passers) at the place where the moving object is moving, That is, the information display effect of the moving object is affected. Therefore, the information display fee calculated based on the movement condition information appropriately reflects the information display effect of the moving body.

The calculation of the information display fee is not based on the moving schedule of the moving object but is calculated based on the moving condition information when the moving object is actually moving. Therefore, even when the moving body moves in a predetermined movement schedule, for example, changing the traveling time zone or traveling route, the information display fee corresponding to the movement, that is, the information display fee appropriately reflecting the information display effect is moved. Can pay for the body.

In the above management system, the system management device searches for a travel route for which the information display fee is high in response to a request from the mobile device, and transmits the obtained travel route information to the communication means. Moving guide management means for supplying to the moving body side mounting device via the communication device, wherein the moving body side mounting device moves to the inside display means based on the moving route information received via the internal display means and the communication means. It may be configured to include a movement guide unit that indicates a movement route of the body.

According to the above arrangement, the movement guidance management means of the system management device searches for a movement route for which the information display fee is high in response to a request from the mobile-side mounted device, and obtains the obtained movement route information. The data is supplied to the mobile device via the communication means. The movement guide means of the mobile-side mounted device causes the internal display means to display the movement route of the mobile body based on the movement route information supplied from the system management device. Therefore, based on the movement route information from the system management device, the moving object may move at a higher information display fee,
That is, it is possible to easily perform the movement that enhances the information display effect.

In the above information display management system, the information display fee calculating means calculates the information display fee as an information display point, and further stores the information display point calculated by the information display fee calculating means. It may be configured to include an information display point accumulating means to be used and a partner who can purchase a product using the information display point.

According to the above arrangement, the driver of the moving body is
By using the information display points obtained by the information display movement at the moving body, it becomes possible to purchase the product at a partner of the information display management system, for example, a convenience store or a gas station.

The program according to the present invention is a program for requesting display of request information including moving condition information indicating moving conditions of the moving body from a client who wishes to display information on an external display means mounted on the moving body. A display request information storage step to be stored in an information storage means, a communication step of communicating with a mobile body equipped with an external display means, and the request information based on travel condition information from the mobile body received by the communication step. And a display information selecting step of selecting display information to be transmitted to the mobile object.

Therefore, in the computer that executes this program, in the display information selecting step, the request information is searched based on the moving condition information indicating the moving condition of the moving body, for example, the moving area and the weather of the moving body, and Display information displayed on the external display means is selected. This makes it possible to appropriately select display information suitable for a moving body moving under the moving condition, and thereby obtain a high information display effect.

The program according to the present invention includes a communication step for communicating with a mobile unit having an external display unit, and a moving condition of the mobile unit from a client who desires to display information on the external display unit. Based on the request information including the moving condition information, searching for the moving condition information received by the communication step from the plurality of mobile-side mounted devices, and a moving object selecting step of selecting a moving object of an information display request destination. This is a configuration to be executed by a computer.

Therefore, in the computer executing this program, in the moving object selecting step, the moving condition of the moving object from the plurality of moving objects is determined based on the request information including the moving condition information indicating the moving condition of the moving object. The moving condition information, for example, the traveling area and the weather of the moving object are searched, and the moving object of the information display request destination is selected. As a result, a moving body suitable for the display information can be appropriately selected as the moving body of the information display request destination, whereby a high information display effect can be obtained. Further, this configuration can cope with an urgent display request.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a configuration of a system management device in an information display management system according to an embodiment of the present invention.

FIG. 2 is a schematic explanatory diagram of an entire configuration in an information display management system according to an embodiment of the present invention.

FIG. 3 is a block diagram illustrating a configuration of a mobile-side mounting device illustrated in FIG. 2;

FIG. 4 is a block diagram showing a configuration of an advertiser terminal device and a mobile applicant terminal device shown in FIG. 2;

FIG. 5 is a block diagram showing a configuration of the bank terminal device shown in FIG. 2;

FIG. 6 is a block diagram showing a configuration of an affiliated store terminal device shown in FIG. 2;

FIG. 7 shows an information display management system shown in FIG.
FIG. 4 is an explanatory diagram of information transmitted by the mobile-side mounted device to the system management device and information received by the mobile-side mounted device from the system management device.

FIG. 8 is a diagram illustrating the information display management system shown in FIG.
FIG. 4 is an explanatory diagram of information transmitted by a system management device to another device and information received by the system management device from another device.

FIG. 9 is a diagram illustrating the information display management system shown in FIG.
It is a flowchart which shows a process when an advertisement display request is received from an advertiser.

FIG. 10 is a flowchart showing a process in the case where the owner of the moving object has requested advertisement display in the information display management system shown in FIG. 2;

11 is a flowchart showing an operation of the mobile-side mounted device when the mobile displays an advertisement and travels in the information display management system shown in FIG. 2;

FIG. 12 is a flowchart showing an operation of the system management apparatus corresponding to the operation of the mobile device shown in FIG. 11;

13 is a flowchart showing an operation of each device when an urgent advertisement display request is issued from an advertiser in the information display management system shown in FIG.

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 1 Management company 2 Mobile 4 Advertiser 5 Bank 6 Affiliated store (affiliate) 11 System management device 12 Mobile side mounted device 13 Internet 14 Advertiser terminal device 15 Bank terminal device (information display point storage means) 16 Partner store terminal device Reference Signs List 21 communication unit (communication means) 23 display point calculation unit (information display fee calculation means) 24 navigation management unit (movement guidance management means) 25 mobile unit / advertiser matching unit (display information selection unit, mobile unit selection unit) 26 Contracted mobile object database 31 Communication unit (communication means) 33 In-vehicle display device (internal display means) 34 Storage unit 36 Out-vehicle display device (external display means) 37 Running condition sensor (moving condition detecting means) 38 Navigating unit ( (Movement guide means) 39 display point conversion unit 40 display switching unit (display control means) 41 running state sensor (movement Moving condition detecting means) 42 Running environment sensor (moving condition detecting means)

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G09F 19/00 G09F 19/00 Z 21/04 21/04 C

Claims (14)

[Claims] 1. Communication means for transmitting / receiving information to / from a moving body having external display means, and moving conditions of the moving body from a client who wishes to display information on the external display means. Display request information storage means for storing request information including movement condition information; and display for searching for the request information based on movement condition information from the moving body received by the communication means and transmitting the request information to the moving body. A management system for information display by a moving object, comprising a system management device having a display information selection means for selecting information. 2. Communication means for transmitting / receiving information to / from a moving body having external display means, and moving conditions of the moving body from a client who desires information display on the external display means. Based on the request information including the moving condition information, searching for the moving condition information received by the communication means from a plurality of moving bodies, and a moving body selecting means for selecting a moving body of the information display request destination. A management system for information display by a moving object. 3. A mobile communication device for transmitting and receiving information, comprising: a system management device; and a mobile device mounted on a mobile device, wherein the mobile device is a mobile device. Moving condition detecting means for detecting the information, external display means for displaying information to the outside of the moving object, and display control means for displaying the information received from the system management device on the external display means. A communication unit for transmitting / receiving information; and a request from a client who desires to display information on the external display unit, the request including travel condition information detectable by the travel condition detection unit. Display request information storage means for storing information; display information for retrieving the request information based on the movement condition information received by the communication means and transmitting the request information to the mobile device; Information display management system by the mobile, characterized in that a display information selection means for selecting. 4. A mobile communication device for transmitting and receiving information, comprising: a system management device; and a mobile device mounted on a mobile device, wherein the mobile device includes: Moving condition detection means for detecting information, external display means for displaying information to the outside of the moving object, and display control means for displaying information received from the system management device on the external display means. The system management device includes: communication means for transmitting and receiving information; and movement condition information which can be detected by the movement condition detection means from a client who desires information display on the external display means. Based on the request information, searching for the moving condition information received by the communication means from a plurality of mobile-side mounted devices, and a moving-object selecting means for selecting a moving object to which information display is requested. Information display management system by the mobile, characterized in that there. 5. The moving condition information includes at least one of moving state information indicating a moving state of the moving body itself and moving environment information indicating an environment in which the moving body is moving. Item 5. A management system for information display by a moving object according to any one of Items 1 to 4. 6. The management system according to claim 5, wherein the moving state information is information indicating an area where the moving body is moving. 7. The information by a moving body according to claim 5, wherein the moving state information relates to the visibility of information displayed on the moving body during movement by a person. Display management system. 8. The management system according to claim 5, wherein the moving environment information relates to a density of people at a place where the moving body is moving. 9. The system management apparatus according to claim 1, further comprising information display fee calculation means for calculating an information display fee for a mobile object based on said travel condition information received by said communication means. The information display management system according to claim 3 or 4, wherein the information is displayed by a mobile object. 10. The system management device searches for a travel route for which the information display fee is high in response to a request from the mobile device, and transmits the obtained travel route information to the mobile device via communication means. A moving guide management unit that supplies the moving object to the mounting device, wherein the moving object side mounting device is configured to display a moving route of the moving object on the internal displaying device based on the moving route information received through the internal displaying device and the communication device. The information display management system according to claim 9, further comprising: a movement guide unit that displays information. 11. The information display fee calculating means calculates the information display fee as an information display point.
An information display point accumulating means for accumulating the information display points calculated by the information display fee calculating means, and a partner capable of purchasing a product using the information display points are included. Item 10. A management system for information display by a moving object according to Item 9. 12. The display request information storage means stores request information from a requester who wishes to display information on an external display means mounted on a moving object, the moving request information including moving condition information indicating a moving condition of the moving object. A display request information storing step to be stored, a communication step of communicating with a mobile unit equipped with an external display unit, and searching for the request information based on movement condition information from the mobile unit received by the communication step, A display information selecting step of selecting display information to be transmitted to the moving object. 13. A communication step for communicating with a mobile unit equipped with an external display unit, and moving condition information indicating a moving condition of the mobile unit from a client who wants to display information on the external display unit. Based on the included request information, the computer executes a mobile object selecting step of searching for moving condition information received in the communication step from the plurality of mobile object side mounted devices and selecting a mobile object to which information display is requested. program. 14. A computer-readable recording medium storing the program according to claim 12 or 13.