EA008019B1 - Method for promoting products and services sales - Google Patents

Abstract

The invention relates to trade and advertisement technologies and can be used for promoting sales of products and services, as well as for receiving marketing information.A method is proposed for promoting sales of products and services by forming marketing database in the Internet comprising information about discounts for purchasing thereof and organization of play including registration of the play participant at that site assuming him a personal identification code and issuing a personal site, registration at the personal site points gained during the game. The gained points are converted into digital indices according to the controllable rate exchange corresponding to conventional currency units stored in the site storage system. The participant finds in the database information concerning the range, full price and discounts for products and services and sales points, wherein the discount information is registered in the same conventional currency units.Efficiency of sales promotion, attractiveness for advertisement are enhanced, the functional abilities of the method are also improved.

Description

The invention relates to the field of trade and advertising technologies and can be used both to stimulate the sale of goods and services, and to obtain marketing information.

Over the past decade, the global Internet, which knows no boundaries, has become a daily occurrence in the daily lives of hundreds of millions of people and companies around the world, which has led to a sharp surge in the development of new trade technologies. In particular, in recent years, a number of inventions have been patented in the USA, Europe, Japan, Russia and other countries concerning technologies to stimulate the sale of goods and services using the Internet.

The terms used in the description and the claims of this invention should be understood in accordance with the following definitions.

Website (Website) - a set of interconnected web pages (documents), including the main one - the home page, which has a unique name, contains textual and / or graphical information, placed and available for viewing on the World Wide Web.

Personal page (in our case) is a page on the site, assigned to each person registered on this site and available only to him, on which the results of his participation in games, competitions, quizzes and other similar events organized on the site, as well as the total number of accumulated (earned and spent) conditional monetary units.

Site attendance - the number of visits made to the site.

Personal identification code (код-code, from English Ret8oia1 Iepysoyoi Shttsg) a sequence of characters that allows you to uniquely identify the participant of the game.

Multimedia products - software products containing individually or as a whole text, graphic, video, animation, sound and other information recorded on various types of information carriers (SI, IPI, video and audio tapes, etc.) or presented on the web Internet pages available for viewing and listening on the corresponding special devices.

SI (sotras! Yyk) - a carrier of information recorded in a digital code, made in the form of a laser disk, reading information from which is carried out using special laser devices SI KOM.

IUI (Ischia1 U1yo I1§k) is a carrier of video information encoded in a special digital code, made in the form of a laser disk, reading information from which is carried out using special IUI KOM laser devices.

The game - in relation to our case is defined as text, graphic (including animated) games, contests, quizzes, etc. competitive character, describing the principles of the game and elements of the competition and assigning points as a result, organized on the website and available on the Internet and / or recorded on special information carriers (SI, IPI, etc.) for playing on special equipment (for example computer).

A virtual currency unit is a conventional unit that is not related to any of the currencies (real monetary units), which is used to evaluate the degree of participation in a combination of games, contests, quizzes and other events for a certain virtual course, which can be earned, for example, by participating in presented on the website of the above events, to spend on obtaining certain services (participation in games, sending animated electronic cards, downloading pictures, photos, melodies, etc.), as well as providing certain benefits (for example measures, discounts for the purchase of certain goods).

Advertising banners - text, and / or graphic, and / or animation image of a certain size, made according to certain rules, set for advertising purposes on the web pages of other sites.

Virtual products are products that can be purchased by downloading from the Internet: animated postcards, photographs, drawings, music calls for mobile phones, printed materials, such as books, computer programs, etc.

Virtual services - services rendered on the Internet: sending animated greeting cards from the site, participating in forums, contests, online games, etc.

There is a method of stimulating the sale of goods, including the formation of a database of organized data with information about the purchase privilege to provide them to a potential buyer, processing the specified data at the point of sale when the buyer makes a transaction and then giving him a discount in accordance with information about the purchase privilege [patent KH 2161328 , 06E17/60].

The closest to the proposed invention in its technical essence is a way to stimulate the sale of goods and services while simultaneously entertaining a potential buyer [US patent I8 2002143619, C 06E 17/60, 03.10.2002]. The known method includes the participation of a potential buyer in the game, organized for example on the Internet site, and in accordance with the results of the game set or loss of points. The buyer is offered a particular product or service, with the originally established price, which may or may not coincide with the usual full price of this product or service. An increasing level of discounts is established, with each level corresponding to

- 1 008019 points a certain set of points. A potential buyer (player) may stop at the achieved level and purchase a product or service, and may continue the game to achieve a higher discount level, but with the risk of losing points. If you lose the offer is deleted, but the buyer can continue the game to get a discount for another offer. To participate in the game, a potential buyer must register on the site of the game organizer, where he is provided with a personal page and personal identification code (ΡΙΝ-code).

The disadvantage of the prototype is the lack of efficiency of the method, since the method of increasing discounts with the possibility of losing the purchase of a given product or service or a purchase with a higher discount rather contributes to the development of the player’s excitement (especially since games based on random processes are used in the preferred versions of the prototype) than stimulates the purchase of goods. In addition, the possibilities of this method are limited, since it does not provide for stimulating the acquisition of other goods than those put up for the game, and does not provide for the accumulation of points earned in the form of virtual money for their subsequent spending on various purposes. The prototype method is also not attractive enough for advertisers.

The objective of the invention is to increase the efficiency of stimulating the sale of goods and services, attractiveness to advertisers and expanding the functionality of the method.

The essence of the invention lies in the fact that a method has been proposed to stimulate the sale of goods and services by creating a database on the Internet site with information about the concession on their purchase and organizing at least one game, including registering a game participant on this site and assigning him a personal identification code (ΡΙΝ-code) and the issuance of a personal page, the registration of points scored on the results of the game on the personal page of a game participant and the provision of information to him organized data. According to the invention, a game participant’s score at a controlled exchange rate is converted into numerical indicators corresponding to conventional money units that are stored in the site’s accumulative system with the ability to display on the participant’s personal page, and with information about the assortment, full price and discounts on goods and services and points the participant acquires their sales in the database, and information about discounts is recorded in the same conventional money units. The participant of the game is provided with an information carrier with information about the amount of the discount in conventional money units. In one of the versions for points of sale, the basis for the sale of goods at a discount is the presented coupon, which contains at least information about the amount of the discount in virtual currency units.

In a preferred embodiment, pre-stimulate the purchase of the same or other products by organizing a game associated with the characteristics of these goods and participation in which requires the presence of this product from the player. A pre-stimulated product can be multimedia products (SI, IUE) with a computer game, which allows you to register points accumulated as a result of a game on the participant’s personal page by issuing a special result code.

In another preferred embodiment, the participant of the game by entering advertisers on the pages through advertising banners posted on the site, gains additional points. Thus, the participant of the game has the opportunity to gain additional points, transferred later to the conventional currency, by simply clicking the mouse cursor on advertising banners placed on the site.

The game organized on the site may be a contest, the results of which the participant has the opportunity to win a prize in the form of a product or service.

The participant has the opportunity to spend his money in a virtual storage device to receive “virtual” products and services, namely: downloading animation cards, photographs, drawings, music calls for mobile phones, printed materials, such as books, computer programs and etc., to send animated greeting cards from the site, participate in forums, contests, online games, etc.

The following is a specific example of the implementation of the proposed method of promoting the sale of goods and services. The organizing company of Bee Line LLC (Armenia) has created a database in the form of an Internet site \\ l \ lu.pahags1i.sots. which registers anyone who wants to participate in games. After registration, the site issues to the participant a personal page for registering its results of participation in games and competitions and a personal identification code (ΡΙΝ-code). The site \ y \ y \ u.pahags1yb.sotov is a four-language club site and contains

1. The main one is the first page with a menu that displays on other pages of the site, as well as the following: announcements about news on the site - new games, contests, greeting cards, new products sold with discounts, etc .;

information about the winners of the games, the current best results for them;

the results of voting on the drawings, photographs, stories, etc .; daily alternated short animations, photographs, drawings, etc.

2. New member registration page.

- 2 008019

3. The page for changing personal data of already registered members of the club.

4. A page of animated electronic greeting cards with the ability to view and select cards, enter the text of the message and send to the recipient directly from the site at the specified email address.

5. A Game page containing a lot of online games with the price and rating of each game, a description of the game and the output of the game after it ends.

6. The Download page for viewing, sending, listening and recording on your computer screen savers, music ringtones for mobile phone calls and other virtual products.

7. Page Contests with a description of the ongoing (s) of the current (s) competition (s), showing competitive works, the possibility of voting for competitions and displaying the results of voting on the screen.

8. Forum page with different forum topics, for example, Armenian fairy tales, Nazarclub website, interesting school stories, favorite sports, favorite animals, hobbies, etc.

9. Products page with addresses and stores in various countries where products manufactured by the site and game organizers are sold. The development of sales of these products directly from the site with connection to well-known payment systems (for example, RauPa1) is at the development stage;

10. The Discounted Products page (under development) in particular, with the following content: a list of stores with their addresses in various countries;

a list of goods offered by these stores at a discount and their full price;

a list of companies providing services at a discount, a list of services and their full price; discounts for each product and service;

discount price in conditional (virtual) monetary units;

the possibility of printing a coupon with an indication of the corresponding discount in virtual monetary units for further purchase of goods in the store;

the ability to send personal discount information to a specific store for a specific product.

11. The My Account page is a personal page containing the following information for each member (game participant):

the number of earned virtual currency;

-Code;

tables with points and place among the participants for all games and competitions.

12. Page Club members, containing a list of club members with their nicknames and countries.

13. Pages About us, Partners, Help, etc.

All specified pages contain allocated places for banner advertising. The “virtual” currency of Nazarik was introduced as a conditional monetary unit. When registering a new member (game participant) on the website No. Hags, the system gives him 50 Nazarikov, which a member can spend to participate in games, including contests and quizzes, organized on the Security Council or on the website itself. According to the results of participation in these games a member of the club earns points. Points can also be earned by simply clicking on advertising banners located on almost all pages of the site, which can significantly increase the traffic of advertisers and increase the effectiveness of advertising. The system earns points earned in Nazariki at a controlled virtual exchange rate, based on the rating of the game, the advertiser and other factors. The earned Nazarics are accumulated in a virtual drive on the personal page of a club member. A member of the club can spend Nazariki, at his discretion, for different purposes, including the purchase of goods at a discount in stores, information about which can be found on the page Products at a discount of site number 1 / arcs. The basis for a store to sell goods at a discount can be, for example, a coupon printed from the page 1 of the discounted site of the website No.1 / arseni in the form of a Nazarik currency unit indicating the amount of the discount.

In one of the preferred versions of the method, it is intended to stimulate the player to purchase the same or other goods and services by organizing games on the site, including quizzes and contests, directly related to the characteristics of the product or service. In the example of a specific performance, such a product is a multimedia product produced by the organizer of the site No. Hagsl and multimedia - the animated multilingual Armenian fairy tale Brave Nazar on the SAT with text, speech and music and containing 30 drawn scenes, 134 post-price animations (4-6 after each scenes) and 2 games. The participant, downloading the SAT on his computer, in the main menu selects the option of viewing a fairy tale with participation in the competition and enters his-code. Up to 5 participants can participate on one SB, since the SB has the ability to enter up to 5 код-codes. At the end of viewing (it is not necessary to view all the scenes) when leaving a fairy tale, the participant is given a result code, that is, coded points of the result of participation in the competition and it is proposed to put this result code on your personal page on the site №1 / arcs.

The club member also has the opportunity to spend Nazariki on participation in online games, contests and forums organized on the site, downloading photos, pictures, music calls to computer

- 3 008019 for mobile phones, computer programs, printed materials, for sending greeting cards from the site, etc.

As can be seen from the above, the proposed method significantly increases both the efficiency of stimulating the sale of goods and services, and the effectiveness of advertising. At the same time, the player has the opportunity, with the help of his intellect and erudition, and at the same time having fun, earn virtual money, which ultimately brings him real material gain.

We also note that the proposed method can also be used to collect marketing information by appropriately selecting questions relating to goods and services that the organizer is interested in from a marketing point of view. In addition, the proposed method can significantly increase site traffic, which, in turn, increases the efficiency of stimulating the sale of goods and services and makes it attractive to advertisers.

Claims (5)

CLAIM 1. A way to stimulate the sale of goods and services by creating a database on the Internet site with information about the concession on their purchase and organizing at least one game, including registering a game participant on this site and assigning it a personal identification code (ΡΙΝ-code) and by issuing a personal page, registering points scored by the game on the personal page of a game participant and providing him with information of organized data, characterized in that the points scored by the game participant for managing my exchange rate is converted into numerical indicators corresponding to conventional money units, which are stored in the site’s accumulative system with the ability to display on the participant’s personal page, and the information on the assortment, full price and discounts on goods and services and their points of sale is presented in the database , moreover, information on discounts is registered in the same conventional money units, while the participant is provided with information carrier, for example, in the form of a coupon on which is displayed, at least ie, information about the amount of discounts in conventional units. 2. The method according to claim 1, characterized in that it pre-stimulates the acquisition of the same or other goods (services) by organizing a game related to the characteristics of these goods (services) and participation in which requires the player to have this product. 3. The method according to claim 2, characterized in that the participant enters the results of the game, recorded on multimedia products (SI, IUE) of the site organizer, on his personal page. 4. The method according to claim 1, characterized in that the participant in the game by entering advertisers on the pages through advertising banners posted on the site, gains additional points. 5. The method according to claim 1, characterized in that the participant in the game for the conditional monetary units that he has in the accumulator acquires the “virtual” products (services) offered on the Internet.