CN1932868A - Postal intelligent moving marketing system - Google Patents
Postal intelligent moving marketing system Download PDFInfo
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- CN1932868A CN1932868A CNA2005100984995A CN200510098499A CN1932868A CN 1932868 A CN1932868 A CN 1932868A CN A2005100984995 A CNA2005100984995 A CN A2005100984995A CN 200510098499 A CN200510098499 A CN 200510098499A CN 1932868 A CN1932868 A CN 1932868A
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Abstract
One post distribution management system relates to post intelligent moveable distribution system with wireless ending equipment, network and server. It relates to one inner server of post synthesis web, one server in net segment of post information technology office net, fireproofing wall set between the post synthesis web and inner server with outside server, fireproofing wall set between the outside server and net segment of network. The wireless ending equipment visits and operates the post synthesis web through net segment of network, fireproofing wall, AAA server, outside server and fireproofing wall, and then visits and operates the inner server through fireproofing wall. It realizes the sustentation and controlling at any time of big client center to branch post (post) and salesperson from section office and specialty office. The salesperson enters system by posting mobile telephone to search information and get professional server. It realizes the share of information about whole distribution source and information with scientific and normative management and using to the user information.
Description
Technical field
The present invention relates to a kind of postal marketing management system, particularly relate to a kind of postal marketing management system that constitutes by equipment such as wireless terminal device, network and servers.
Background technology
The marketing personnel of postal product report salesman's daily record of work weekly, the customer visit record; Reported work program in every month, utilize specially certain working time carry out form record, fill in.These information are reported to marketing management department after production division of basic unit confirms, marketing management department gathers information, instruct the salesman to work according to the result of Macro or mass analysis.Specialized company provides specialized service information for other departments.
Marketing management department handles the marketing message that each production division of basic unit reports.At present weekly the background process personnel to handle that the salesman reports 160 surplus a record sheet, these information are gathered, screen, and salesman's work does not at present reach the state of operating at full capacity, the form amount only is 20% of regulation, need the special messenger to handle 3-4 working day, if the salesman reaches at full capacity, then need the special messenger to handle 15-20 working day.
The salesman is when carrying out marketing activity, because the scarcity of professional knowledge can't be finished marketing work separately.
The salesman at work, it is many to fill in the papery form, does not have continuity, identical information all needs to rewrite at every turn, workload is big; The papery form be difficult for to file and consult, poor with the relevance of other data; Give the correct time on the papery form, form need be delivered to district office, transmission speed is slow.Can't real-time management and monitoring for the whole marketing course of work, between salesman, big customer center, specialized company and the supvr of suboffice information interchange untimely, inaccurate, not comprehensive, the service quality and the efficiency of management are low.
Summary of the invention
The object of the present invention is to provide a kind of postal intelligent moving marketing system, this system can become the support of existing marketing system, supports salesman, marketing management personnel's work, supports marketing management, big customer's information management work.
The object of the present invention is achieved like this: a kind of postal intelligent moving marketing system, and this system comprises:
One is deployed in comprehensive post net internal server, comprise database server, application server, report server, data storage be provided, WEB application service and form service, for the workstation and the salesman of big customer center, suboffice (post and telecommunications institute), specialized company provides system's support;
One is deployed in the server of the postinfo Technical Board net network segment, comprises external application server, aaa authentication server, provides access services for posting the logical mobile phone of being engaged in;
Between comprehensive post net and internal server, reach between the external server and be provided with fire wall, externally also be provided with fire wall between the server and the internet network segment;
Wireless terminal device is by the internet network segment, fire wall, aaa server, externally server, fire wall enter the comprehensive post net and conduct interviews and operate, and also can enter internal server by fire wall afterwards and conduct interviews and operate.
Postal intelligent moving marketing system of the present invention is marketing personnel's a postal service knowledge treasured book, the postal service information that each professional new business knowledge of storing postal, business processing flow, postal product service standard and price etc. are abundant; Being the management tool of postal marketing activity, is the indispensable assistants of marketing personnel.By using " palm post be engaged in logical ", the salesman can manage the customer information and the marketing activity of controlling oneself, contents such as record customer information, client access plan, trade connection record, transaction record; Provide the specific purpose tool of postal marketing solution.Can assist the salesman to provide multiple postal service solution for the client.Be collection, the management tool of marketing message.By marketing personnel's use, intelligence is posted the logical mobile phone of being engaged in and has been accumulated a large amount of marketing messages, and these information will upload to the marketing system platform, by gathering, adding up, for marketing management provides foundation.Be postal marketing management standardization, normalized basis.By using postal marketing management system, make every effort to make the marketing message collection and handle standardization, standard marketing work flow and business processing flow.
Postal intelligent moving marketing system can constantly enrich by the marketing system platform, upgrade inner various information, for marketing personnel provide up-to-date postal service information; On the other hand, it can assist marketing personnel to develop new client, safeguards the frequent customer, for the client provides solution, is the competent assistant of salesman's routine work.
The use of " palm post be engaged in logical " terminal makes being captured in it and terminally just can carrying out according to standardized requirement of marketing message, and the mail service pricing system that provides for the client by " palm is posted and is engaged in leading to " also is standardized; And each link of marketing management owing to used infosystem, its treatment scheme to reach normalized requirement, is also carried out according to normalized requirement marketing personnel's management; By a series of standardization, standardized management, thereby set up the scientific management system of marketing management.
After using postal intelligent moving marketing system of the present invention, the salesman can be in time will carry out the course of work of marketing activity and object information by posting logical the uploading in the marketing data server of being engaged in the client, make superior unit can grasp salesman's working condition at any time, managed control.
When changing, postal service or management send modification information to the salesman, the salesman can download from the specialized service support information of specialized company and the marketing management information at big customer center from server very soon, in time obtains guidance and support from each side.
Marketing management department can view at any time from the various information that transmit on each salesman, the supvr of suboffice to this affirmation situation, the change of service conditions, postal service, the demand of new business and new postal service of establishment or the like take place with the client.
Marketing management department can in time handle the incident of some bursts, finds new business opportunity, excavates potential big customer, finds the main flow problem that exists in the real marketing work.
Marketing management department pinpoint the problems and other various situations after, adopt various measures, in time carry out substantial job guide to marketing personnel.
Description of drawings
Fig. 1 is the network topological diagram of postal intelligent moving marketing system of the present invention;
Fig. 2 is a postal intelligent moving marketing system business process map of the present invention;
Fig. 3 is the flow graph of postal intelligent moving marketing system data message of the present invention;
Fig. 4 is postal intelligent moving marketing system operating type figure of the present invention;
Fig. 5 is the postal intelligent moving marketing system figure of work organization of the present invention;
Fig. 6 is a postal intelligent moving marketing system overall construction drawing of the present invention;
Fig. 7 is postal intelligent moving marketing system communication pattern figure of the present invention;
Fig. 8 is a postal intelligent moving marketing system functional schematic of the present invention.
Embodiment
As shown in Figure 1, postal intelligent moving marketing system of the present invention relies on the existing comprehensive post network platform, with database server, application server, aaa authentication trust server in city's postinfo Technical Board.The big customer center of district office, each suboffice and specialized company are equipped with management work station, utilize existing network environment and equipment, and by the comprehensive post net, realization is connected with server.The salesman is equipped with and posts the logical mobile phone of being engaged in, by the wireless network access system.
The server of system is divided into two parts, a part is deployed in comprehensive post net inside, comprise database server, application server, report server, provide data storage, Web application service and form service, for the workstation of big customer center, suboffice (post and telecommunications institute), specialized company provides system's support;
A part is deployed in postinfo Technical Board internet, Beijing network segment, comprises external application server, aaa authentication server, provides access services for posting the logical mobile phone of being engaged in; And, provide the data support by safety equipment such as fire wall visit background data base server.
The managerial personnel at big customer center utilize workstation to carry out daily marketing management work, and sales service information is carried out various processing, analysis, and system is carried out daily management and maintenance, operations such as data backup;
Specialized company can the workstation access system, understands information such as this professional client's situation, project situation and professional income at any time, and the specialized information support in time is provided.
Suboffice (post and telecommunications institute) inside, salesman, a chief, suboffice's finance can be utilized this suboffice microcomputer, by comprehensive post net connected system, carry out various sales service operations and information inquiry.
Posting the logical mobile phone of being engaged in is the special-purpose marketing tool that is equipped with for the salesman.The salesman uses the logical mobile phone of post being engaged in to pass through wireless network access scheme whenever and wherever possible, obtains the support from big customer center, specialized company, and typing customer information easily, project information, has improved work efficiency greatly.
Fig. 2 is a postal intelligent moving marketing system business process map of the present invention, as seen in Figure 2, the salesman will carry out the course of work of marketing activity and object information by posting logical the uploading in the marketing data server of being engaged in the client, download from the specialized service support information of specialized company and the marketing management information at big customer center from server again.The guidance and the support of the timely each side that must arrive.
Suboffice is a production division of basic unit, and the daily record of work that managerial personnel report the salesman by workstation and achievement etc. are carried out affirmation work, and to salesman's the daily management of carrying out.Can also understand comprehensive marketing situation better, salesman's work is better supported and helped.
Specialized company is the department that provides specialty to support to system, by the postal specialized service support of workstation realization to system platform, issues new class of business, change traditional postal service, reinforcement is opened up new postal service to the understanding in market, captures market widely.
Marketing management department, can add up, analyze the data message that the salesman provides by the office terminal, and the direction and goal of marketing work after determining according to the postal specialized service support that specialized company provides, grasp the present situation of the marketing work of the overall situation, in time solve the problem that exists in the real work, effectively catch the market business opportunity, organize marketing activity, the issue marketing message.
Fig. 3 is that postal intelligent moving marketing system data message of the present invention flows to figure, and as seen in Figure 3, the client is by four kinds of channels (business hall, post and telecommunications institute, large business, marketing) and the postal business relations that takes place;
Post be engaged in logical terminal by the salesman by palm by marketing channel and the customer information of postal generation business relations and client's business information, be aggregated in the marketing database;
The specialized service information of specialized company is aggregated in the marketing database;
The marketing system platform focuses on gathering the data message that comes, and marketing management department handles data, analyzes and draws valuable information, and the field headquarters pin planning of going forward side by side instructs marketing personnel to carry out marketing activity;
By various marketing activities, marketing personnel carry out business transaction with the client obtaining on the basis of marketing message, and the client has also obtained our new postal product and information on services simultaneously;
Be deposited in branch (bureau) production operation system by business hall, post and telecommunications institute, large professional channel with the customer information of postal generation business relations and client's business information, be connected with native system, be aggregated in the marketing database by the comprehensive post net;
Native system can also carry out information sharing with postal service 183,185.
Fig. 4 is postal intelligent moving marketing system operating type figure of the present invention, as seen in Figure 4, marketing data by the marketing activity generation, be stored in marketing database, by analysis, produce new postal product and service, promote to the client by marketing personnel, postal website, advertisement and Call Center service, carry out marketing activity, by producing business opportunity, and be fed back to marketing database with repeatedly contacting of client.When business opportunity becomes actual postal service, finish the production link of mail service by production suboffice.
Fig. 5 is the postal intelligent moving marketing system figure of work organization of the present invention, as seen in Figure 5, work organization is divided into three layers, wherein, administration and supervision authorities: with communication operation portion is that the big customer center at center is a marketing management department of district office, be responsible for the concrete work of overall marketing aspect, the information that marketing personnel are reported gathers, analyzes and responsible daily marketing management and marketing plan.
The specialized service supporting layer: district specialized company of office is responsible for the marketing of each specialty and instructs.
The marketing layer: suboffice sets up suboffice marketing hilllock, based on business (client) resource of each suboffice.
Fig. 6 is a postal intelligent moving marketing system overall construction drawing of the present invention, the diagram total system is relied on existing comprehensive post network foundation platform, the LAN of being made up of server and office terminal is built by marketing management department in district office, each suboffice and specialized company make full use of existing equipment and comprehensive network environment, needn't carry out big modification to legacy network structure and hardware device environment, shorten the construction period of system, reduced cost.
The internal lan that structure is made up of server and office terminal, server provides data storing platform, application software service and WEB service; All the marketing data information stores provides the support to whole marketing system to unified marketing database.
The marketing management personnel utilize the office terminal to carry out daily marketing management work, and the sales service information data is carried out various Treatment Analysis.Simultaneously, the data base administrator implements daily management and maintenance to marketing management background data base system, operations such as data backup by the office terminal in this subnet.
Information such as this professional client's situation, professional income can be understood at any time by comprehensive post net visit marketing system platform by each specialized company, simultaneously, also can provide service for the marketing personnel of specialized company.
Each managerial personnel of branch post office can utilize the terminal of this suboffice, connects marketing system by the comprehensive post net, inquiry and the professional relevant sales service information of local exchange, business newly developed, each specialized information, salesman's action etc.
The marketing personnel of suboffice can pass through USB connecting line mode or wireless communication mode, realize the communication that the palm postal is engaged in leading to terminal and office terminal, download the business information, job information, the customer information that need, the uploading operation content, and can on the office terminal, check corresponding marketing message.
For the security consideration to marketing message, total system is based upon in the comparatively safe comprehensive post network environment at present, and the safety problem that is connected with the Internet public network is by the comprehensive network unified plan.Consider the development trend of sales service, more and more higher for the requirement meeting of information real-time, system has reserved the interface of being engaged in leading to terminal with wireless postal.
From data security, wireless postal is engaged in leading to terminal and is connected with the WEB server of system by VPN (virtual private network) (VPN) safety encipher tunnel protocol, carries out real-time information typing and inquiry equally.Corresponding firewall box carries out information filtering between public wireless network and comprehensive post net, guarantees the information data safety of system.
Fig. 7 is postal intelligent moving marketing system communication pattern figure of the present invention, at present, the communication mode that PDA provides mainly contains three kinds: one is to use USB, serial ports or infrared interface, palm is posted the logical terminal of being engaged in and is had the standard hardware interface, as Serial interface, USB interface or infrared interface, make it can be connected to workstation, be connected in the back-end data base by workstation.Two are to use Ethernet card, modulator-demodular unit, and palm is posted the Ethernet card or the modulator-demodular unit of the logical terminal configuration special use of being engaged in, and communicate by letter with background system by setting up " connection ".Three are to use GPRS or CDMA1X wireless network, and palm is posted be engaged in logical terminal configuration GPRS or CDMA1x network card, communicate by letter with background system by setting up " wireless connections ".
Fig. 8 is a postal intelligent moving marketing system functional diagram of the present invention, and native system comprises the two large divisions, and an intelligence is posted and is engaged in leading to another Campaign Management Platform.Intelligence is posted to be engaged in leading to and is comprised that a function is the Operations Assistant, wherein, comprise the unit information introduction, for the salesman provides the introduction of relevant postal enterprise, specialized company, the recommended information of district office (the overview introduction and the address list information that comprise district office), specialized company's (overview introduction and address list information of comprising branch post office), suboffice (introduction comprises overview introduction, essential information, address list information of specialized company etc.); Can check the classified information of every postal product and the recommended information of various postal products; This function can be checked the quotation form of every postal product, and can utilize quotation guide calculation and quotation; This function can be browsed the Workflow messages of every postal product, comprises process step, time limit, responsible department etc.Second function is the customer information assistant, wherein, comprises the customer information inquiry and safeguards, realizes client information management in this functional module, comprises company information, department information, associated person information.In this functional module, can safeguard salesman's customer information; Customer visit record queries and maintenance realize the management of customer visit recorded information in this functional module, comprise customer visit plan, customer visit record.The salesman can write down, revise individual's customer visit record in this function; The Transaction Information inquiry realizes the Transaction Information function of browse in this functional module.The 3rd is the marketing assistant, wherein, comprises the marketing guidance, and the salesman can browse information such as checking marketing case, marketing experience, marketing analysis situation; The marketing key to difficulty according to the existing knotty problem of salesman, is instructed; The intelligence marketing, traditional business class quotation scheme provides, and can tabulate for all schemes that the user selects for the client provides according to the customer demand that the salesman recognizes, selects to be fit to client's final plan then under the prerequisite of soliciting client's suggestion; Specialized service class quotation scheme at first is to be responsible for product configuration formation different hierarchies of consumption " set meal " by the professional, and these " set meals " provide suitable quotation scheme for salesman's inquiry so that for the client of difference " consumption " aspects; The comprehensive solution of intelligence marketing according to salesman's demand, needs the scheme content to what the salesman provided relevant industries; Salesman's personal information safeguards that in this record salesman's personal information, the salesman can revise.The 4th this function is used for reminding the salesman to work according to plan in order to remind management, comprises that call plan is reminded, client's birthday reminds, the prompting of company's commemoration day.Can be provided with and remind fate in advance.The 5th address list browsed, specialized company's address list, salesman's address list, client's address list.The 6th " palm is posted and is engaged in leading to " guide for use, the use that this function provides palm to post the functional module of the logical terminal of affair helps, so that the salesman can be familiar with the using method that the palm postal is engaged in leading to terminal as early as possible, increases work efficiency.The 7th system's initialization, comprising data initialization, this function realizes removing palm and posts the logical all customer data of going up of being engaged in, carry out complete data with Campaign Management Platform then and recover the logical user data of palm postal affair synchronously, with the terminal device initialization, terminal device will carry out device initialize before using for the first time, this function can be given the system manager who presides over the business and be unified to finish.The 8th authentication, the plane No. control comprising utilizing PDA realizes the system's connection management to the PDA terminal device; Utilize the cryptographic function of PDA, realize special plane special messenger's direct mapping.Utilize login people's system registry information, the control personnel login palm and post the affair system, have only validated user could login the system of entering.The 9th communication function comprising note, used to post and is engaged in leading to and can freedom receives and dispatches the SMS short message easily, and this function can realize functions such as SMS short message notification and information issuing system easily in conjunction with background management system; Mobile phone, palm are posted the mobile call function that the logical terminal of being engaged in can provide regular handset, have the logical salesman of palm postal affair and again do not need to carry other communication tools.The tenth maintenance, comprising data sync, the salesman can comprise that address list information (comprises salesman's communication information from the backstage download relevant information, specialized company's communication information, salesman's customer information, suboffice's communication information, public communication information), salesman's customer information, the customer visit plan, the customer visit recorded information, with posting guide information, charging skill and technique information, Workflow messages, postal term information, the marketing tutorial message (comprises the marketing case, the marketing experience, marketing analysis situation, palm is posted the logical guide for use of being engaged in, big customer's standard information, key to difficulty information etc.), postal service information (Classification of Businesses information), the client trading record, user login information.Palm post to be engaged in the communication modes on logical and backstage can be by wired mode, also can be by wireless mode; The automatic software updating upgrading is posted the logical terminal device of being engaged in palm and is inserted background management system, can finish the auto-update of internal software, and the maintenance management of system is very convenient.
Another part is postal marketing management system platform, and first business guide comprising the unit information introduction, provides the introduction of relevant postal enterprise, specialized company for the salesman.Comprising the recommended information of district office (the overview introduction and the address list information that comprise district office), specialized company's (overview introduction and address list information of comprising branch post office), suboffice (introduction comprises overview introduction, essential information, address list information of specialized company etc.); Product introduction can be checked the classified information of every postal product and the recommended information of various postal products, and the relevant picture of product etc.; Quotation, this function can be checked the quotation form of every postal product, and can utilize quotation guide calculation and quotation; Operation flow, this function can be browsed the Workflow messages of every postal product, comprises process step, process limited, responsible department etc.Second customer account management, comprising customer information, realize client information management in this functional module, customer information comprises company information, department information, associated person information, customer organizational structure diagram, company information, department information, associated person information are uploaded by the salesman, can show customer organizational structure diagram according to the essential information that the salesman uploads on the backstage; The customer visit record is realized the management of customer visit recorded information in this functional module, and the customer visit recorded information comprises customer visit plan, customer visit record.Customer visit plan, customer visit record are uploaded by the salesman, and the customer visit record needs a chief to confirm; Trade management in this module, can be managed salesman client and use postal situation information, and the client that the salesman can increase, cancel, confirm, inquire about the salesman uses postal situation information.The client confirms just can come into force with postal situation informational needs financial staff and the leader of suboffice.The client that the salesman can download me from the backstage uses postal situation information.The client can write down client's payment situation (whether comprise debt) information with postal situation information.Have the managing detailed catalogue of the operator of the certain authority client in can search access right with the postal situation; The client distributes, and this module is used for distributing the client to the salesman, and each client can only be under the jurisdiction of a salesman, can redistribute the client according to the salesman.The 3rd marketing management, add up comprising achievement, in the management of this module realization to salesman's achievement, realize that performance dimension is set, salesman's achievement is added up and the Confirmation by Finance of statistics, a chief confirm, so that appraise and decide every salesman's work achievement (achievement refers to actual business income).Salesman's performance information is posted the logical transaction record of uploading of being engaged in from palm, just can be designated as salesman's achievement through transaction record financial and that the leader of suboffice confirms.But the class of business Dynamic Maintenance of salesman's achievement statistical form, the percent that uses when every kind of business is calculated achievement can be safeguarded.Salesman's achievement statistical report form can export in the Excel table; Marketing activity in the management of this module realization to salesman's marketing activity situation, comprises marketing activity plan, marketing activity execution, marketing activity feedback information.Operator with certain work authority can increase, revise, delete, inquire about marketing activity plan, marketing activity execution, marketing activity feedback information.All the other operators can only inquire about marketing activity plan, marketing activity execution, marketing activity feedback information; Marketing is instructed, and the operator with certain work authority can increase, revise, delete, inquire about the marketing tutorial message at this, comprises information such as marketing case, marketing experience, marketing analysis situation.All the other operators can only inquire about the marketing tutorial message, comprise information such as marketing case, marketing experience, marketing analysis situation; The intelligence marketing, traditional business class quotation scheme provides, and can tabulate for all schemes that the user selects for the client provides according to the customer demand that the salesman recognizes, selects to be fit to client's final plan then under the prerequisite of soliciting client's suggestion; Specialized service class quotation scheme at first is to be responsible for product configuration formation different hierarchies of consumption " set meal " by the professional, and these " set meals " provide suitable quotation scheme for salesman's inquiry so that for the client of difference " consumption " aspects; The comprehensive solution of intelligence marketing according to salesman's demand, provides the scheme content of relevant industries, client's correlated activation needs to the salesman; Statistical study, marketing management form, customer account management form, opportunity management form, salesman's management; Salesman's essential information can be inquired about, be browsed to salesman's management in this management salesman's essential information,, and salesman's essential information is posted the logical terminal of being engaged in from palm and uploaded.The 4th system pipes reason, comprising user management, this module is used for managing the login user of background system, can increase, revise, delete user profile, and can authority, role be set for each user, the user who guarantees different rights can carry out corresponding operating, and the user of different role can see different pieces of information.Every kind of role's authority is undetermined.The role can increase, revises, delete, and every kind of role's authority can be reset; Data backup, this module is used for backing up the back-end data database data, provides the acquiescence backup path, can reselect backup path, and remembers the new path of selecting of client, and default path was given to the path was set last time when backed up next time.System is the backup data file name automatically, and does not repeat at every turn, names regular; Data are recovered, and this module is used for recovering the back-end data database data, and when abnormal conditions appearred in background data base, the enough the last data backup restoration databases of energy guaranteed professional normal operation.Enter this selected Last Backup path of modular system acquiescence, the user can select the data restoration path, carries out data and recovers.The 5th status checking, this function control palm is posted be engaged in logical and district office marketing system background system platform login personnel, has only validated user could login the system of entering.The 6th communication function directly posted the logical terminal of being engaged in to the palm of a certain number by the backstage SMS platform and sent SMS notification; The also compatible common mobile phone terminal of system promptly also can send the SMS messaging notice to a certain regular handset.Can divide into groups to the palm logical termination number of post being engaged in, directly send message, be convenient to scheduling and unified management to a certain group or a certain class marketing personnel by backstage SMS platform terminal.
About the Interface design of postal intelligent moving marketing system of the present invention, " palm post be engaged in logical " terminal can realize and being connected of office terminal by USB interface and connecting line, thus being connected of realization and backstage marketing system platform.System utilizes comprehensive post netting twine road resource, and the background management system of posting the affair way system is constructed on the basis of comprehensive post net, uses the circuit of comprehensive post net on network physical.Can guarantee communication unimpeded of marketing personnel and marketing platform like this, guarantee to upload, download message quick, and can guarantee the safety of database effectively.Simultaneously, in future during system extension, can realize easily and being connected of public network.By utilizing the resource of comprehensive network, " palm posts and is engaged in logical and district office marketing system " can operate in the online postal application system of comprehensive post with other easily at the initial stage of operation and carry out information interchange, also can provide information to other system by comprehensive network.The interface of reservation and branch (bureau) production operation system, the interface of " the logical district office marketing system that reaches of palm postal affair " reservation and branch (bureau) production operation system carries out message exchange and information sharing with branch (bureau) production operation system in customer information, especially bulk user's information.Reserve the interface with mobile data network (as CDMA1x VPN), when postal enterprise realize with being connected of radio data network after, palm is posted and is engaged in leading to terminal and can inserts background system by wireless network.For example: when comprehensive network and the CDMA1x VPN of CHINAUNICOM connected, palm was posted the logical terminal of being engaged in and can be utilized the CDMA1x wireless network to insert background system.Reserve interface with postal service 185, posting the affair way system just will consider to reserve interface with postal 185 systems in the design phase, by this interface, system can accept all kinds of marketing and the business information that 185 call centers provide, and analyze calculation in conjunction with the information data of self, for marketing management work provides support.
Safety Design about postal intelligent moving marketing system of the present invention, wherein, " palm is posted and is engaged in leading to " terminal security, use link in system, palm is posted the logical terminal of being engaged in and has been introduced strict authentification of user mechanism, the user has only through just entering the logical software systems of postal affair after the authentication, carries out the typing and the inquiry of every information, every function of normal using system.In the data storage link, terminal system has adopted and has been the custom-designed embedded database technology of mobile device, all data of terminal all are stored in the Database Systems, rather than directly with the text mode storage, have stopped by unconventional mode reading data.Simultaneously, for user cipher, important susceptibility higher data such as marketing data,, further improved the storage security of data by the database of restoring after encrypting.The back-end data security in design initial, can adopt redundant hard disk to guarantee security of system; When application reaches certain scale, can select redundant server for use.In the application system security, " palm post to be engaged in logical and district office marketing system " according to the needs of management to the different rights of using of having used software setting.On application level, provide different authorities to the different users, as: managerial personnel are different with user of service's authority, guaranteed the security of system.
Postal intelligent moving marketing system of the present invention, adopt three-layer architecture, the marketing system platform adopts Windows DNA (the Windows distributed interconnection application framework) architecture of Microsoft, towards Internet/Intranet, be complete three-layer architecture based on Web, middleware and large database.
Adopt three-layer architecture, help the expansion of system, help the maintenance of system.Along with deepening continuously of marketing work, marketing management work will be more and more higher to the requirement of system, and three-decker can be carried out the expansion of system easily, to satisfy the requirement of marketing management.Marketing personnel are distributed in each grassroots organization,, can carry out the information updating of " palm is posted and is engaged in leading to " on arbitrary office terminal on the marketing network by browser, need not more maintenance, have reduced operation cost.
System adopts the .Net framework of Microsoft, the initial investment scale of taking into account system, the windows framework is adopted in decision, mainly be for following considerations: at first, adopt the windows framework on the scale of investment of hardware device just well below Unix, server apparatus only need adopt common PC server just can meet the demands; Secondly, when system design, consider the interface problem of system and other existed systems, adopt transplantability stronger DNA three-tier architecture relatively, come out data Layer is relatively independent, and the oracle database of use and other production operation systems compliants, be convenient to the marketing message data to the level and smooth transplanting of other system.
" palm is posted and is engaged in leading to " terminal embedded type move database (EMDBS) technology is used, the processing arithmetic capability of " palm is posted and is engaged in leading to " equipment is limited, and the data volume of postal service information is huge, to on " palm is posted and is engaged in leading to " terminal, realize high speed mass data inquiry efficiently, in terminal device, introduce embedded type database system information.
The embedded mobile data base system supports mobile computing or certain specific calculation mode database management system, Database Systems and operating system, concrete application integration are together, operate on various intelligent embedding equipment or the mobile device, have characteristic and advantages such as backup recovers, data are duplicated with synchronously, issued transaction, security.
" palm is posted and is engaged in leading to " terminal high-speed magnanimity postal service information inquiry, because the complicacy of postal service comprises the service product that kind is abundant, complicated service quotation system, a large amount of user data or the like causes the data capacity of system relatively huge.In so complicated database, carry out information inquiry rapidly and efficiently in order to utilize relatively weak " palm is posted and the is engaged in leading to " terminal of processing power, system adopts at the embedded type database system of the portable terminal exploitation data storage as the mobile terminal, utilize technology such as hash algorithm, dichotomy to set up database index, guarantee to post the logical terminal of affair and can in 0.5 second, from 300,000 data, find out the user profile or the service product particulars that need.
" palm is posted and is engaged in leading to " dynamic postal service information updating of terminal because postal service product is very abundant, but also is constantly proposing new type of service and service product.Consider the expansion of termination function module, just need to revise the situation of terminal software when avoiding the business change takes place, the functional module of the business guide of system is to generate according to the information data in the background data base is dynamic.As new business, when new service product produces, as long as the data in the background data base are upgraded, palm is posted the interface function module of the logical terminal software of being engaged in and just can be upgraded automatically.
Providing of the postal marketing of " palm post be engaged in logical " terminal intelligent solution, under the prerequisite of the horizontal present situation of computer utility that takes into full account postal marketing personnel, whole postal be engaged in logical terminal system initiative employing the interactive operation mode of question and answer guides; In this way, under the prerequisite of loss of information retrieval and inquisition speed not, can guarantee also can be by the prompting of system for tracking without any the operating personnel on computing machine use basis, after selecting a series of multinomial selection, finish the complex query of information, and the multinomial mail service solution that can satisfy condition according to user's real needs proposition.
Claims (10)
1, a kind of postal intelligent moving marketing system, this system comprises:
One is deployed in comprehensive post net internal server, comprise database server, application server, report server, data storage be provided, WEB application service and form service, for the workstation and the salesman of big customer center, a publishing house (post and telecommunications institute), specialized company provides system's support;
One is deployed in the server of the postinfo Technical Board net network segment, comprises external application server, aaa authentication server, provides access services for posting the logical mobile phone of being engaged in;
At the comprehensive post net and internally be provided with fire wall between the server and between the external server, external server and and the internet network segment between also be provided with fire wall;
Wireless terminal device is by the internet network segment, fire wall, aaa server, externally server, fire wall enter the comprehensive post net and conduct interviews and operate, and also can enter internal server by fire wall afterwards and conduct interviews and operate.
2, postal intelligent moving marketing system according to claim 1, it is characterized in that wireless terminal device adopts postal to be engaged in leading to mobile phone, can pass through wireless network access scheme whenever and wherever possible by this mobile phone, obtain support from big customer center, specialized company, and typing customer information easily, project information.
3, postal intelligent moving marketing system according to claim 1 and 2, it is characterized in that internal lan is made up of server and office terminal, server provides data storing platform, application software service and WEB service, all the marketing data information stores provides the support to whole marketing system to unified marketing database.
4, postal intelligent moving marketing system according to claim 1 and 2 is characterized in that the marketing management personnel utilize the office terminal to carry out daily marketing management work, carry out various Treatment Analysis to the sales service information data; The data base administrator implements daily management and maintenance to marketing management background data base system, operations such as data backup by the office terminal in this subnet.
5, postal intelligent moving marketing system according to claim 1 and 2, it is characterized in that each specialized company can be by comprehensive post net visit marketing system platform, at any time understand information such as this professional client's situation, professional income, simultaneously, also can provide service for the marketing personnel of specialized company.
6, postal intelligent moving marketing system according to claim 1 and 2, it is characterized in that each managerial personnel of branch post office can utilize the terminal of this suboffice, connect marketing system by the comprehensive post net, inquiry and the professional relevant sales service information of local exchange, business newly developed, each specialized information, salesman's action etc.; The marketing personnel of suboffice can pass through USB connecting line mode or wireless communication mode, realize the communication that the palm postal is engaged in leading to terminal and office terminal, download the business information, job information, the customer information that need, the uploading operation content, and can on the office terminal, check corresponding marketing message.
7, postal intelligent moving marketing system according to claim 1 and 2, its feature are engaged in leading to terminal in wireless postal and are connected with the WEB server of system by VPN (virtual private network) (VPN) safety encipher tunnel protocol, carry out real-time information typing and inquiry.Corresponding firewall box carries out information filtering between public wireless network and comprehensive post net, guarantees the information data safety of system.
8, postal intelligent moving marketing system according to claim 1 and 2 is posted the logical terminal of being engaged in and is had the standard hardware interface, as Serial interface, USB interface or infrared interface, makes it can be connected to workstation, is connected in the back-end data base by workstation.
9, postal intelligent moving marketing system according to claim 1 and 2 is characterized in that posting Ethernet card or the modulator-demodular unit of being engaged in leading to the terminal configuration special use, communicates by letter with background system by setting up " connection ".
10, postal intelligent moving marketing system according to claim 1 and 2 is characterized in that logical terminal configuration GPRS of palm postal affair or CDMA1x network card, communicates by letter with background system by setting up " wireless connections ".
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2005100984995A CN1932868A (en) | 2005-09-12 | 2005-09-12 | Postal intelligent moving marketing system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2005100984995A CN1932868A (en) | 2005-09-12 | 2005-09-12 | Postal intelligent moving marketing system |
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| Publication Number | Publication Date |
|---|---|
| CN1932868A true CN1932868A (en) | 2007-03-21 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2005100984995A Pending CN1932868A (en) | 2005-09-12 | 2005-09-12 | Postal intelligent moving marketing system |
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Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106203794A (en) * | 2016-06-30 | 2016-12-07 | 成都生辉电子科技有限公司 | A kind of client management system processed based on big data |
| CN108010575A (en) * | 2017-12-26 | 2018-05-08 | 广东迈科医学科技股份有限公司 | The management system of blood products |
| CN109218437A (en) * | 2018-10-11 | 2019-01-15 | 廊坊市审计局 | Office management system |
| CN110363897A (en) * | 2019-07-25 | 2019-10-22 | 新奥（中国）燃气投资有限公司 | A kind of client's temperature drawing generating method and device |
| CN111815364A (en) * | 2020-07-14 | 2020-10-23 | 上海燕汐软件信息科技有限公司 | Express industry information processing method, device and system |
| CN112668914A (en) * | 2017-07-07 | 2021-04-16 | 山东御银智慧金融设备有限公司 | Customer marketing management system based on cloud computing |
-
2005
- 2005-09-12 CN CNA2005100984995A patent/CN1932868A/en active Pending
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106203794A (en) * | 2016-06-30 | 2016-12-07 | 成都生辉电子科技有限公司 | A kind of client management system processed based on big data |
| CN112668914A (en) * | 2017-07-07 | 2021-04-16 | 山东御银智慧金融设备有限公司 | Customer marketing management system based on cloud computing |
| CN108010575A (en) * | 2017-12-26 | 2018-05-08 | 广东迈科医学科技股份有限公司 | The management system of blood products |
| CN109218437A (en) * | 2018-10-11 | 2019-01-15 | 廊坊市审计局 | Office management system |
| CN110363897A (en) * | 2019-07-25 | 2019-10-22 | 新奥（中国）燃气投资有限公司 | A kind of client's temperature drawing generating method and device |
| CN110363897B (en) * | 2019-07-25 | 2021-04-27 | 新奥（中国）燃气投资有限公司 | Client heat map generation method and device |
| CN111815364A (en) * | 2020-07-14 | 2020-10-23 | 上海燕汐软件信息科技有限公司 | Express industry information processing method, device and system |
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