CN1928957A - System and method capable of making many people watching advertisement forwardly - Google Patents

System and method capable of making many people watching advertisement forwardly Download PDF

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Publication number
CN1928957A
CN1928957A CN 200510094259 CN200510094259A CN1928957A CN 1928957 A CN1928957 A CN 1928957A CN 200510094259 CN200510094259 CN 200510094259 CN 200510094259 A CN200510094259 A CN 200510094259A CN 1928957 A CN1928957 A CN 1928957A
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advertisement
prize
people
answer
login
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赵频
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Individual
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Abstract

The related system attracted people attention on ad comprises: a log-on system, an ad display, interaction and checkup system, an award-dispensation system, and a computer host/server. With modern management technology, this invention provides awards (such as money, charge card, surfing-network card and game point card) to attract people, and brings better ad effect with less cost.

Description

Can make the system and method for many people watching advertisement forwardly
Technical field
The present invention relates to a kind of system and method that can make many people watching advertisement forwardly, specifically this system and method can make people initiatively see advertisement, for the unit that advertises provide a kind of cost less, effective advertising.
Background technology
China's short supply of having passed by has now entered oversupply period period, all drug on the market for product more than 90% or service, constituent parts is in order to sell the product or the service of selling oneself more, the eyeball that attracts people of all will trying every possible means is propagated product or the service of oneself, establish the image and the brand of enterprise, promptly enter " eyeball epoch " now, as long as can be attracted to people's eyeball, the benefit that can obtain just.Even product or service are all fine, be not difficult to sell away if do not propagate yet, what " aroma is afraid of that also the alley is dark " said is exactly this reason.Best propaganda way is advertised exactly, if present advertiser is in issues such as TV station, newspaper, radio station, internet, roadsides, road, they all have characteristics be exactly make the people passive see advertisement, advertisement spent many expenses, often effect is also not very good.Product or serve salable, except product or service quality good, function is complete, marketing personnel promote capable outside, very big effect is also played in advertisement, a good product or the enterprise of bringing up sometimes that advertisement is done, as spend " Qin Chi wine " and " brain gold " that big price advertises etc. in the Chinese Central Television (CCTV), particularly " Qin Chi wine " finish behind the mark king, after the effect that creates much of a stir is achieved success, cause the king that in Chinese Central Television (CCTV) advertisement bid, submits a tender unexpectedly of many enterprises, easily spend more than one hundred million units, the strength of enterprise will collapse inadequately, as " Qin Chi brewery " and " IDALL's electrical equipment ", also have enterprise finish behind the mark king, only paid the advertising fee of several phases, draw many lawsuits because of the expense in too high later stage beyond one's means of expense, become also advertisement to lose also advertisement just.Most enterprises do not have strength finish mark king or advertise prime time in the Chinese Central Television (CCTV) for a long time, the advertising expenditure of Chinese Central Television (CCTV) prime time is very high, but since present advertisement all be make the people passive see advertisement, even spent a huge sum of money advertisement, also differ good effect is arranged surely and (all can change platform because most of people see advertisement when seeing TV, estimating that advertisement is over soon just goes back to), can also wear an enterprise sometimes down, as " Qin Chi brewery " and " IDALL's electrical equipment " etc.To the advertisement on the newspaper, people just need just go for and see advertisement, can not see irrelevant advertisement.Do not advertise product or service can not be sold, and having done advertisement, expensive also often effect is bad, has embarrassed enterprise just.It is because price problem that present advertisement also has a deficiency, and the content that most of advertisements are expressed is very few, the time spot on, the TV little as the advertisement layout on the newspaper is short etc. can not be clear, detailed the expression product or the content of service.Since present advertisement all be make the people passive see advertisement, effect is bad, only make the people initiatively see the effect that advertisement just can be played, and now also do not have to make the system and method for many people watching advertisement forwardly.
Summary of the invention
The objective of the invention is to overcome the deficiency of existing advertising, a kind of system and method that can make many people watching advertisement forwardly be provided, the unit that advertises for need provide a kind of cost less, effective advertising.This system and method can make people initiatively see advertisement, under the prerequisite that the advertisement unit of providing advertising results are provided, make and see that the advertizer also can enjoy the benefit of seeing advertisement, thus attract people initiatively see advertisement.
For solving foregoing problems, the system and method for many people watching advertisement forwardly that can make of the present invention provides a kind of system based on various databases, various device device and diverse network coupling arrangement, and diverse network system of connections of the present invention is meant the internet of wired connection or wireless connections and the LAN (Local Area Network) of system/departments such as mobile, UNICOM, telecommunications, broadcasting and TV, railway.System and method of the present invention comprises login system, ad playing, question and answer and check system, prize delivery system and host computer/server etc.Login system is made up of member's mode entering device, alternate manner entering device and login system database, is used for administrative login personnel's relevant information.Member's mode entering device will be registered afterwards earlier and login, and this device can be examined member's identity automatically by password during login.The alternate manner entering device mainly is meant with phone number, Personal Handy-phone System number, telephone number, identity document (documentations of identity such as I.D., student's identity card, passport, driver's license) and logins, more than relevant data after two kinds of logins can be transferred to the login system database, login system database and other database carry out message exchange.Ad playing, question and answer and check system, it is by advertising database, output advertising device, question and answer system, comparison/check device, prize selecting arrangement, prize granting database etc. to form.Advertising database is used to deposit the advertising information that needs advertisement unit to provide, and the output advertising device is used for exporting advertisements (mainly being by computer monitor, mobile phone and display device such as Personal Handyphone System display screen, TV) by the condition of certain appointment by various display device.Question and answer system is used to ask a question and sees that the people of advertisement answers a question.Compare/checking answer and the model answer that device is used for seeing the people of advertisement compares/checks.The people that the prize selecting arrangement is used to the problem of answering questions selects all kinds of prizes.Prize granting database is used for the prize of people's selection of the problem of answering questions is set up a corresponding relation with people's identity of the problem of answering questions, and can take the prize of its selection with the people who guarantees to see advertisement and answer questions problem.Affirmation prize dispensing apparatus after the prize delivery system is provided by interconnective authentication means and prize etc. is formed, authentication means is used to verify honoree's identity, identity verification can be identity verification certificate (documentations of identity such as I.D., student's identity card, passport, driver's license), it also can be the password of mobile phone, Personal Handyphone System, phone, affirmation prize dispensing apparatus after the prize granting is confirmed to have provided prize to it after being used to provide prize, and will confirm that the result returns prize granting database and carries out Data Update.Can make the system and method for many people watching advertisement forwardly relevant information be handled and send instruction operation by host computer/server.The said prize of the present invention can be in kind, also can be money, various telephone expenses rechargeable card, various card of surfing Internet/exclusive monthly fee, the some card of playing games etc., if see that the people of advertisement stays account number and also can directly amount of money award be squeezed into its account number.Login system among the present invention, ad playing, question and answer and check system, prize delivery system and host computer/server interconnect.
Use the system and method for many people watching advertisement forwardly that to make of the present invention with passive being seen of original advertisement by the people, becoming people's selection advertisement of active at any time sees, and attract many people to see advertisement and deepen memory, thereby in the advertising results that obtain, can save the advertising expenditures of advertisement unit greatly to ad content by the mode of getting all kinds of prizes after correctly answering a question.
Description of drawings
Fig. 1 is the framework synoptic diagram of the present invention's the system and method that can make many people watching advertisement forwardly;
Fig. 2 is the framework synoptic diagram of login system in the present invention's the system and method that can make many people watching advertisement forwardly;
Fig. 3 is the schematic flow sheet of ad playing in the present invention's the system and method that can make many people watching advertisement forwardly, question and answer and comparison/check system;
Fig. 4 is the framework synoptic diagram of prize delivery system in the present invention's the system and method that can make many people watching advertisement forwardly.
Embodiment
The invention will be further described below in conjunction with accompanying drawing and embodiment.
The invention provides a kind of system and method that can make many people watching advertisement forwardly, as shown in Figure 1, it is made up of interconnective login system, ad playing, question and answer and comparison/check system, prize delivery system and host computer/server etc.Wherein login system as shown in Figure 2, it is made up of interconnective member's mode entering device, alternate manner entering device and login system database, is used for administrative login personnel's relevant information.Member's mode entering device will be registered afterwards earlier and login, this device can be examined member's identity automatically by password during login, during member registration can with some account numbers (such as account numbers such as mobile phone, Personal Handyphone System, recreation, even account No.) sets up corresponding relation, so that directly incentive fees are squeezed into corresponding account number.The alternate manner entering device mainly is meant with phone number, Personal Handy-phone System number, telephone number, identity document (documentations of identity such as I.D., student's identity card, passport, driver's license) login, more than relevant data after two kinds of logins can be transferred to the login system database.Ad playing, question and answer and comparison/check system as shown in Figure 3, it is provided database etc. by advertising database, output advertising device, question and answer system, comparison/check device, prize selecting arrangement and prize and forms.Advertising database is used to deposit the advertising information that needs advertisement unit to provide, and the output advertising device is used for exporting advertisements (mainly being by computer monitor, mobile phone and display device such as Personal Handyphone System display screen, TV) by the condition of certain appointment by various display device.Question and answer system is used to ask a question and sees that the people of advertisement answers a question.Compare/checking answer and the model answer that device is used for seeing the people of advertisement compares/checks.The people that the prize selecting arrangement is used to the problem of answering questions selects all kinds of prizes.Prize granting database is used for the prize of people's selection of the problem of answering questions is set up a corresponding relation with people's identity of the problem of answering questions, and can take the prize of its selection with the people who guarantees to see advertisement and answer questions problem.The prize delivery system as shown in Figure 4, affirmation prize dispensing apparatus after it is provided by interconnective authentication means and prize etc. is formed, authentication means is used to verify honoree's identity, identity verification can be identity verification certificate (documentations of identity such as I.D., student's identity card, passport, driver's license), it also can be password of mobile phone, Personal Handyphone System, phone etc., affirmation prize dispensing apparatus after the prize granting is used to provide to be confirmed behind the prize to have provided prize to it, and will confirm that the result returns prize granting database and puts on record and carry out Data Update.Can make the system and method for many people watching advertisement forwardly relevant information be handled and send instruction operation by host computer/server.
The system and method that can make many people watching advertisement forwardly of the present invention specifically, by following technical proposals be achieved (be example explanation) with the internet, can set up a website, this website is except there being news, finance and economics, physical culture, IT, house property, science and technology, music, healthy, note, the store, outside column/channels such as recreation, increase by one again and see advertisement column/channel with lottery, advertisement column/channel was with lottery seen in click after people landed this website, advertisement printed words with lottery appear on the screen seeing, and have the activity bar of informing contents such as activity and incentive method to see for the first people who clicks, make it know how to participate in this activity.Ad content can be divided into two classes, and a class is that people's selected element of seeing advertisement is seen the advertisement of certain class or certain producer, and another kind of is to see that at random advertisement is that advertising database broadcasts an advertisement at random, is seen that the people of advertisement sees.Selected element sees that the award that obtains of advertisement will be less than (such as lacking half) of seeing advertisement at random.After the people who sees advertisement clicked a certain class and plays activity bar, advertising database broadcasted advertisement.Advertisement finishes the people that please see advertisement that goes wrong on the screen of back and answers, if answer correct, occur all kinds of prizes on the screen and select for the people who sees advertisement, after having selected, the account who occurs on the screen pointing out its receive the award to relevant place (prize in kind) or relevant expense will squeeze into its appointment please it check and accept.Occur on the screen then continuing and withdrawing from activity bar and select for the people who sees advertisement, as see that the people of advertisement selects to continue, program is returned advertising database and is broadcasted advertisement, as sees that the people of advertisement selects to withdraw from, and program turns back to homepage.If continuing and withdrawing from activity bar and select for the people who sees advertisement appears on the screen in erroneous answers, as see that the people of advertisement selects to continue, program is returned advertising database and is broadcasted advertisement, as sees that the people of advertisement selects to withdraw from, and program turns back to homepage.The system and method for many people watching advertisement forwardly that can make of the present invention has various modes, and this paper has only provided a kind of pattern, adopts which kind of pattern fixed by exploiting entity at last.Being engaged in this professional website contact producer advertises on this website, someone puts and sees the advertisement of one bar, collects 0.5 yuan (hypothesis) to it, has answered questions and has rewarded 0.25 yuan (getting equivalent prize after can adding up) of seeing advertisement, the website is received 0.25 yuan, answers wrong the website receipts 0.5 yuan or 0.4 yuan.The advertisement that had 10 people to see this unit in one day is received its 5 yuan, and nobody sees and do not collect money, and such advertisement form spends less, effective.For example enterprise's one smallpox 10,000 yuan of advertising fees, just expression has 20,000 person-times careful to see its advertisement, as stipulate an advertisement can only see in same individual one day once just have 20,000 people careful seen its advertisement.And will make according to the characteristics of this system in the advertisement of this system plays, need not ask the idol to represent, save the expense of paying the star down and can perform long advertisement in this system.Prize can be in kind, also can be money, various telephone expenses rechargeable card, various card of surfing Internet/exclusive monthly fee, the some card of playing games etc., if see that the people of advertisement stays account number and also can directly amount of money award be squeezed into its account number.Reward also can be added to a certain degree and provide to the people who sees advertisement, therefore prize particularly in kind should make prompting to the people who answers questions advertisement at every turn, informs that it has obtained how much award, and how much award is accumulative total obtain, and can select which type of prize etc.We know that a people is from the little thing that uses certain brand, if its effect is fine, he does shopping often and to consider this brand earlier later on, therefore producer wishes that all people can know product and the brand of oneself in little, that often surf the Net now is the teenager, and the people that they are hard up for money often most, therefore they see the probability maximum of advertisement with lottery, they are after having seen advertisement with lottery on this website, its time (being equivalent to reward the card of game points of its this website) of freely playing this website recreation can be rewarded in this website, can increase the people who plays this website recreation like this, increase the sales volume of its card of game points, obtain better economic benefit thereby kill two birds with one stone, will become one of Top Site and be engaged in this professional website.Other people also can be for obtaining all kinds of telephone expenses cards and the advertisement with lottery of other prize equally, this is equivalent to people's extra income of having got back, people to the great majority online has temptation, along with monthly payment online (wired, wireless) people's increase, sees that the people of advertisement with lottery will get more and more.According to " the 16 the China Internet network state of development statistical report " of CNNIC (CNNIC) issue in Beijing on July 21 in 2005, by June 30, China Internet user sum broke through 100,000,000, is 1.03 hundred million people.The people of every day online has several ten million people, if propagate capablely, has millions of people every day and sees advertisement with lottery, and the number of times of clicking advertisement with lottery can reach several ten million times, will bring huge economic benefit to the company that carries out this business.As time goes on reach expanding economy, the people of online can get more and more, and the economic benefit that obtains will be more.
In like manner, the system and method for many people watching advertisement forwardly that can make provided by the invention also can carry out with systems such as mobile phone, Personal Handyphone System, broadcasting and TV, because mobile phone, Personal Handyphone System, broadcasting and TV have plurality of specifications, the advertisement that mobile phone, Personal Handyphone System, broadcasting and TV are seen can be literal also can be forms such as picture and text, animation, video.The railway system also can carry out this business according to the characteristics of oneself, and millions of people that ride on a train see advertisement with lottery for every day, plays free game, and with the boring time in dismissing by bus, and train company also can obtain certain economic benefits.Similar system also can be set up in certain city, carries out the activity of making profits, and does not describe in detail one by one at this.Along with development of technology, the function of various hand-held portable devices (mobile phone, Personal Handyphone System, game machine etc.) from strength to strength, the speed of getting online without being tethered to a cable more and more sooner, more and more convenient, the system and method for many people watching advertisement forwardly that can make provided by the present invention will be used widely.
No matter be which kind of system what unit adopts carry out the business of seeing advertisement with lottery, make the people who sees advertisement see that freely advertisement can also obtain prize, or the money of cost is less than the prize that obtains far away, this business will be successful.Certainly to make restriction to the broadcast time of advertisement, as with time qualified within 3 minutes, broadcast advertisement in 1.5 minutes, answered a question in 1 minute, selected prize etc. in 0.5 minute, the charge height that the time spot is long, short charge of time spot is low.Concerning the people of monthly payment online, it costs almost nothing to see advertisement with lottery, as long as spend the some time, as the advertisement of seeing 3 minutes can obtain 0.25 yuan, can obtain 5 yuan in 1 hour, can obtain 60 yuan in one day 12 hours, and (on average in 30 days) were exactly 1800 yuan in one month.And the people of Internet bar online, per hour remove outside 1.5 yuan the expenses of surfing Internet, see that advertisement with lottery can obtain 3.5 yuan in 1 hour, can obtain 42 yuan in one day 12 hours, (on average in 30 days) were exactly 1260 yuan in one month.May occur to see that advertisement with lottery is the people of industry, therefore also will take measures to avoid producing, the unit of advertisement is lost interest, cause this business not go down to see that advertisement with lottery is crowd's appearance of industry.System of real name and corresponding ID (identity number) card No. now open a bank account, mobile phone is also with regard to number etc., can see the time of advertisement with lottery (will take other method) by controlling an IP address, check name and ID (identity number) card No. or the like effective way and can avoid producing to see that advertisement with lottery is crowd's appearance of industry to the Internet bar.

Claims (10)

1. system that can make many people watching advertisement forwardly is characterized in that comprising:
Form by login system, ad playing, question and answer and check system, prize delivery system and host computer/server etc., login system is connected with ad playing, question and answer and check system, and ad playing, question and answer and check system are connected with the prize delivery system;
Login system, ad playing, question and answer and check system, prize delivery system are connected with host computer/server;
Login system is used for administrative login personnel's relevant information;
Ad playing, question and answer and check system are used for managing advertisement broadcast, question and answer and check answer etc.;
The prize delivery system is used for management and provides prize;
Host computer/server is used for operating instruction is handled and sent to relevant information, the operation of control total system.
2. the system that can make many people watching advertisement forwardly according to claim 1 is characterized in that comprising:
Login system comprises member's mode entering device, alternate manner entering device and login system database;
Member's mode entering device, alternate manner entering device are connected with the login system database respectively;
Member's mode entering device will be registered afterwards earlier and login, and this device can be examined member's identity automatically by password during login;
The alternate manner entering device mainly is for logining with identity documents such as phone number, Personal Handy-phone System number, telephone number, I.D., student's identity card, passport, driver's licenses;
Relevant data after the above dual mode login will be transferred to the login system database;
The login system database is used for administrative login person's data, and carries out message exchange with other database.
3. the system that can make many people watching advertisement forwardly according to claim 1 is characterized in that comprising:
Ad playing, question and answer and check system are by advertising database, output advertising device, question and answer system, comparison/check device, prize selecting arrangement, prize granting database etc. to form;
Advertising database is connected with the output advertising device with login system, is used to deposit the advertising information that needs advertisement unit to provide;
The output advertising device is connected with question and answer system with advertising database, is used for by various display device output advertisements;
Question and answer system and output advertising device with compare/check device and be connected, be used to ask a question and see that the people of advertisement answers a question;
Compare/check device and be connected with the prize selecting arrangement with question and answer system, the answer and the model answer that are used for seeing the people of advertisement compare/check;
The prize selecting arrangement is provided database and is connected with compare/checking device and prize, and the people who is used to the problem of answering questions selects all kinds of prizes;
Prize is provided database and is connected with the prize delivery system with the prize selecting arrangement, the prize that is used for people's selection of the problem of will answering questions is set up a corresponding relation with people's identity of the problem of answering questions, and can take the prize of its selection with the people who guarantees to see advertisement and answer questions problem.
4. the system that can make many people watching advertisement forwardly according to claim 1 is characterized in that comprising:
Affirmation prize dispensing apparatus after the prize delivery system is provided by interconnective authentication means and prize etc. is formed;
Authentication means is used to verify honoree's identity, and identity verification can be identity documents such as identity verification card, student's identity card, passport, driver's license, also can be password of mobile phone, Personal Handyphone System, phone etc.;
Affirmation prize dispensing apparatus after the prize granting is confirmed to have provided prize to it after being used to provide prize and prize granting, and will confirm that the result returns prize granting database and carries out Data Update.
5. the system that can make many people watching advertisement forwardly according to claim 1 is characterized in that comprising:
Can make the operation of the system of many people watching advertisement forwardly relevant information be handled and send instruction operation by the host computer/server of this system.
6. the system that can make many people watching advertisement forwardly according to claim 1 is characterized in that comprising:
Login system, ad playing, question and answer and check system, prize delivery system and host computer/server are connected with modern mechanics of communication or cable/data line, and the transmission of information can also can be by wireless technology transmission, connection by cable technology between them;
Connected system can be a wired system, also can be wireless systems such as satellite system, cellular telephone communication system, Wireless Local Loop, wireless strange land ring;
Various connected systems can be the internet of wired connection or wireless connections and the LAN (Local Area Network) of system/departments such as mobile, UNICOM, telecommunications, broadcasting and TV, railway etc.;
This system can be used for each website on the internet, also can be used to move, system such as UNICOM, telecommunications, broadcasting and TV, railway.
7. the method that can make many people watching advertisement forwardly is characterized in that comprising the steps:
The people who sees advertisement with lottery is by login system login and input personal information;
With will registering earlier that member's mode is logined, can set up corresponding relation with some account numbers (such as account numbers such as mobile phone, Personal Handyphone System, recreation, even account No.) during member registration, so that directly various incentive fees are squeezed into corresponding account number;
Login in member's mode, during login this device can be examined member's identity automatically by password;
Personal information will be transfused to the login system database preserves, and carries out message exchange with other database;
The people who sees advertisement with lottery clicks the ad playing activity bar, and output system accesses advertisement and exports advertisements by various display device from advertising database;
Advertisement finishes the back question and answer system and will ask a question for the people's who sees advertisement with lottery answer;
After the people who sees advertisement with lottery answered, answer will send into comparison/check device and model answer compares/checks;
Answer mistake, display device activity bar will occur continuing and withdraw from activity bar, select to continue activity bar, and picture/program will be got back to the advertisement written-out program and down be carried out, and select to withdraw from activity bar, and picture/program will back to homepage;
Answer is correct, and the prize selecting arrangement will provide the selection of various prizes for the people who sees advertisement with lottery;
The selection result of seeing the people of advertisement with lottery will be imported prize and provide database, prize granting database will be answered questions the prize of people's selection of problem and be set up a corresponding relation with people's identity of the problem of answering questions, and can take the prize of its selection with the people who guarantees to see advertisement and answer questions problem;
Occur the award how much it has obtained on the display device, how much award is accumulative total obtain, and can select which type of prize etc., and the account who points out its receive the award to relevant place (prize in kind) or relevant expense will squeeze into its appointment please it check and accept;
Occur to continue on the display device and withdraw from activity bar and select for the people who sees advertisement, as see that the people of advertisement selects to continue, picture/program will be got back to the advertisement written-out program and down be carried out, and select to withdraw from activity bar, and picture/program will back to homepage;
It provides prize mutually after the identity of authentication means checking honoree in the prize delivery system, confirms that then will pass to prize granting database to its information of having provided prize carries out Data Update.
8. the method that can make many people watching advertisement forwardly according to claim 7 is characterized in that comprising:
Prize can be in kind, also can be money, various telephone expenses rechargeable card, various card of surfing Internet/exclusive monthly fee, the some card of playing games etc., if see that the people of advertisement stays account number and also can directly amount of money award, various expense be squeezed into its account number.
9. the method that can make many people watching advertisement forwardly according to claim 7 is characterized in that comprising:
The people who sees advertisement with lottery can see the advertisement of certain class or certain producer by selected element, can select also to see at random that advertisement is the advertisement that advertising database broadcasts at random, at random the principle broadcast earlier of the advertisement execution favorable rates of Bo Chuing.
10. the method that can make many people watching advertisement forwardly according to claim 7 is characterized in that comprising:
System is connected with modern mechanics of communication or cable/data line, and the transmission of system information can also can be by wireless technology transmission, connection by cable technology;
Connected system can be a wired system, also can be wireless systems such as satellite system, cellular telephone communication system, Wireless Local Loop, wireless strange land ring;
Various connected systems can be the internet of wired connection or wireless connections and the LAN (Local Area Network) of system/departments such as mobile, UNICOM, telecommunications, broadcasting and TV, railway etc.,
This system can be used for each website on the internet, also can be used to move, system such as UNICOM, telecommunications, broadcasting and TV, railway.
CN 200510094259 2005-09-07 2005-09-07 System and method capable of making many people watching advertisement forwardly Pending CN1928957A (en)

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CN102281514A (en) * 2010-09-30 2011-12-14 吴东辉 Method and system for charging access fee of terminal of telecom operators or telecom service agencies
CN102801696A (en) * 2011-05-25 2012-11-28 胡积献 Method and system for obtaining precise information on internet
CN102890808A (en) * 2011-07-22 2013-01-23 胡积献 Method for issuing video advertisements by Internet
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