CN101799907A - Network advertisement propelling method - Google Patents
Network advertisement propelling method Download PDFInfo
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- CN101799907A CN101799907A CN201010119579A CN201010119579A CN101799907A CN 101799907 A CN101799907 A CN 101799907A CN 201010119579 A CN201010119579 A CN 201010119579A CN 201010119579 A CN201010119579 A CN 201010119579A CN 101799907 A CN101799907 A CN 101799907A
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Abstract
The invention discloses a network advertisement propelling method, which belongs to the technical field of network advertisements. An advertiser registers advertisement services in a site in advance; a network citizen registers a network identity, enters the site to watch the network contents and link the investigation table of the current clicked advertisement, fills the contents in the table and submits the table; and a site server calculates and counts the information of the submitted table, stores the cash integral under the network identity name of the network citizen, and feeds back the calculated and counted conclusions to the advertiser. The network advertisement click rate and the advertisement watching positivity of the network citizens are improved by setting cash integral rewards. The memory and communication of the network advertisements are increased by watching the advertisement contents, clicking the table linked to the advertiser and filling the table. The network citizen receives cash integral as reward by registering the network identity and filling the contents on the table. The cash integral is changed into real cash through a network bank according to a proportion or directly consumed so as to improve the click rate and the memory effect of the network advertisements.
Description
Technical field
The invention belongs to the technical field of the web advertisement, be specifically related to a kind of by the investigation acquisition cash integration that fills in questionnaires, increase Memorability, the ditch general character and recreational of advertisement, improve web advertisement clicking rate and netizen and watch the network advertisement propelling method of the enthusiasm of advertisement.
Background technology
The arrival with the 3G epoch popularized along with the internet, the influence power of advertisement on the internet in Commdity advertisement is increasing, the validity of Internet advertising has great importance for the advertiser selects the website, on the other hand, because what the profit of most websites was leaned on is the income that advertisement produces, therefore, effectively advertisement mode attracts the advertiser to select the website to have for the website to have important effect.
The present web advertisement has a lot of patterns, and relative merits are respectively arranged, as: direct placing advertisement on the page, realize the profit of advertisement website by clicking rate, take this advertisement mode in the portal website more.The advantage of this mode is that advertisement is placed on website homepage or together ejects with homepage, and the people of browsing page is very fast to be found advertisement and click advertisement, thereby improves clicking rate.Its shortcoming is that the homepage advertisement is too many, and useless advertisement is more, and most netizens take the mode of advertisement filter with the minimizing pop-up advertisement, thereby has reduced the clicking rate of part advertisement.Some is embedded in the advertisement on the homepage because ad content does not have novelty, do not have the desire that attracts the netizen to click, so effect is bad.
At present, the employing of part website is clicked advertisement by the registered user specific crowd is carried out advertising, take the website of this mode that fixing customers are generally arranged, useful data needs certain integration or the network virtual coin just can achieve the goal if the client wants to browse or download, and obtains and the approach of acquisition integration or cybercoin is by Website login or click advertisement.The advantage of this advertising is to have fixing customers, and is comparatively suitable for professional website, can be to professional person's targeted ads, thus possess the professional of advertisement.But shortcoming is in order to obtain integration and virtual coin, and netizen's great majority do not see that ad content directly clicks, thereby has reduced the validity of advertisement.
By method (Internet advertising and the system: patent No. ZL01821355.3 of internet in the user terminal displays advertisement; The web advertisement and system, application number: 200710022905.9) can improve advertising results, but the shortcoming of this method is that can the number of users of advertisement to be installed in terminal few, does not reach the purpose of publicizing widely.To allow spectators participate in interactive advertising method be to pay close attention to advertisement among making the audient by incentive measure by multiple-choice question being provided at specific service interface or seeking mistake in the advertisement, thereby improve validity (a kind of advertising method that contains multiple-choice question, the application number: 200510023265.4 of advertisement; A kind of advertising method in the dynamic web page module of browsing device net page, application number: 200610001302.6), but participate in for a long time needing cost audient's long period and needing the audient to concentrate, audient difficulty adheres to that advertising results are subjected to certain influence.
Summary of the invention
At problems of the prior art, the object of the present invention is to provide a kind of technical scheme of network advertisement propelling method, cooperate relevant form to fill in Memorability, the ditch general character and recreational that increases advertisement with ad content, the cash reward on total mark is set, improves the enthusiasm that web advertisement clicking rate and netizen watch advertisement.
Described network advertisement propelling method is characterized in that: the advertiser registers advertising business at the place website in advance, netizen's registered network identity, and this method may further comprise the steps:
1) netizen enters website and watches ad content, clicks ad content then, enters the then direct execution in step 3 of website if the netizen is a logging status), if logging status does not enter website, then execution in step 2);
2) show login page, then eject information and return preceding page or leaf that if select to login then fan-in network identity and checking back login website, execution in step 3 then) if the netizen selects not login;
3) the current investigation form of clicking advertisement of link, the netizen fills in the content in the form and submits to, and form sends to server in station;
4) server in station calculates and adds up the form data of submitting to, the network identity that then the cash integration is deposited in the netizen under one's name, will calculate simultaneously with add up after conclusion feed back to the advertiser.
Described network advertisement propelling method is characterized in that described netizen's registered network identity, and each netizen's network identity is only for one, and enrollment status confirms with ID (identity number) card No. and other details whether identity is consistent.
Described network advertisement propelling method, it is characterized in that described netizen enters website and watches ad content, click ad content then, link the current investigation form of clicking advertisement, everyone only limits the answer questionnaire once the advertisement of same cash integration, click the advertisement answered questionnaire subsequently every day and can once directly obtain the meeting of a small amount of cash integrator, and the cash integration can change actual cash in proportion into or directly consumes.
Described network advertisement propelling method is characterized in that described investigation form occurs in a variety of forms, as literal form, recreation, video, picture.
The present invention improves web advertisement clicking rate by the cash reward on total mark is set, and improves the enthusiasm that the netizen watches advertisement.By watching ad content, the click ad content is linked to gray a form and fills in, and every part of form all has different separately value.Netizen's repayment is to obtain network identity by registration, and everyone network identity is only limit one, obtains the cash integration by the content on filling up a form then.The cash integration in proportion can by the Internet bank and actual cash change mutually or directly in cash integration consume, thereby stimulated the netizen to watch the initiative of advertisement, promoted consumption.Form data plays the effect of communication, also can allow the advertiser understand consumer demand, thereby targetedly product be improved.
Description of drawings
Fig. 1 enters the advertising method process flow diagram of website for netizen's logging status;
Fig. 2 for the netizen not logging status enter the advertising method process flow diagram of website;
Fig. 3 is server in station statistics and the synoptic diagram that calculates.
Embodiment
The present invention is further illustrated below in conjunction with accompanying drawing.
At first, the advertiser needs to register advertising business at the website at place in advance, the netizen that login enters this website need register a network identity, needs identity verification card number and other details during log-on message, has only one with the network identity of guaranteeing each netizen.
The netizen watches ad content after entering website, and advertisement content can be single or combined forms such as picture, photo, video or music, and the netizen is optional to take from ad content that oneself likes and click and enter.If the netizen enters website under logging status, can directly be linked to the current investigation form of clicking advertisement behind the click ad content; If the netizen is not entering website under the logging status, show login page after clicking ad content, then eject information and return preceding page or leaf if the netizen selects not login, if select to login then fan-in network identity and checking back login website, be linked to the current investigation form of clicking advertisement then, the form of every part of different advertisement correspondences all has different separately value.Form can be to occur in a variety of forms, as literal form, recreation, video, picture etc., the netizen fills in the content in the form, the content of filling in the form matches with content in the advertisement, thereby make the netizen in the process of filling up a form, deepen Memorability, increased the ditch general character of advertisement and recreational this advertisement.Each has the advertisement of cash integration that a basic questionnaire quantity is all arranged, when replying questionnaire quantity when having surpassed basic questionnaire quantity, replying the integration that questionnaire obtained will reduce, and everyone only limits the answer questionnaire once the advertisement of same cash integration, click the advertisement answered questionnaire subsequently every day and can once directly obtain the meeting of a small amount of cash integrator, and the cash integration can change actual cash in proportion into or directly consumes.The netizen fills in form and submits to after finishing, form sends to server in station, server in station calculates and adds up the information of submitting form to, and the information content of form comprises: the integration that the ranking that network identity information, advertisement numbering, form numbering, form are submitted, the integration of form acquisition this time, click advertisement obtain, total mark etc.After counting statistics finishes, the network identity that deposits corresponding cash integration in netizen under one's name, will calculate simultaneously with statistics after conclusion feed back to the advertiser.The initiative that the cash integration has stimulated the netizen to watch advertisement, the cash integration of acquisition can carry out the mutual conversion of actual cash and integration in proportion or directly consumes by the Internet bank, allows the netizen see actual benefit.The cash integration can be consumed at the website that is provided with cash integration transaction system.The Internet bank can operate by similar third party transaction platform such as Alipay, Wealth tong.The form feedback information that the advertiser receives can be clearer and more definite the demand and the suggestion of the popular colony of understanding, thereby can further improve.
Above-described only is preferred implementation of the present invention.Should be pointed out that for the person of ordinary skill of the art under the prerequisite that does not break away from the principle of the invention, can also make some modification and improvement, these also should be considered as belonging to protection scope of the present invention.
Claims (4)
1. network advertisement propelling method is characterized in that: the advertiser is in advance in place website registration advertising business, netizen's registered network identity, and this method may further comprise the steps:
1) netizen enters website and watches ad content, clicks ad content then, enters the then direct execution in step 3 of website if the netizen is a logging status), if logging status does not enter website, then execution in step 2);
2) show login page, then eject information and return preceding page or leaf that if select to login then fan-in network identity and checking back login website, execution in step 3 then) if the netizen selects not login;
3) the current investigation form of clicking advertisement of link, the netizen fills in the content in the form and submits to, and form sends to server in station;
4) server in station calculates and adds up the form data of submitting to, the network identity that then the cash integration is deposited in the netizen under one's name, will calculate simultaneously with add up after conclusion feed back to the advertiser.
2. network advertisement propelling method as claimed in claim 1 is characterized in that described netizen's registered network identity, and each netizen's network identity is only for one, and enrollment status confirms with ID (identity number) card No. and other details whether identity is consistent.
3. network advertisement propelling method as claimed in claim 1, it is characterized in that described netizen enters website and watches ad content, click ad content then, link the current investigation form of clicking advertisement, everyone only limits the answer questionnaire once the advertisement of same cash integration, click the chance that the advertisement answered questionnaire can once directly obtain a small amount of cash integration subsequently every day, and the cash integration can change actual cash in proportion into or directly consumes.
4. network advertisement propelling method as claimed in claim 1 is characterized in that described investigation form occurs in a variety of forms, as literal form, recreation, video, picture.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010119579A CN101799907A (en) | 2010-03-08 | 2010-03-08 | Network advertisement propelling method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201010119579A CN101799907A (en) | 2010-03-08 | 2010-03-08 | Network advertisement propelling method |
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| Publication Number | Publication Date |
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| CN101799907A true CN101799907A (en) | 2010-08-11 |
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| Application Number | Title | Priority Date | Filing Date |
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| CN201010119579A Pending CN101799907A (en) | 2010-03-08 | 2010-03-08 | Network advertisement propelling method |
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Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102693494A (en) * | 2011-03-22 | 2012-09-26 | 郭埈奎 | Points accumulating method for user of intelligent machine |
| CN103339647A (en) * | 2010-11-24 | 2013-10-02 | 金成完 | Online advertising method using a free advertising website |
| CN105809468A (en) * | 2015-01-15 | 2016-07-27 | 米特国际兴业股份有限公司 | Mechanism facilitating conduction of multi-side business |
| CN106157080A (en) * | 2015-04-14 | 2016-11-23 | 合硕科技股份有限公司 | Feed-back type questionnaire method |
| CN106846067A (en) * | 2017-02-17 | 2017-06-13 | 秦勤 | A kind of method for improving network advertisement cost performance with lottery |
| CN107038602A (en) * | 2017-03-10 | 2017-08-11 | 重庆超禾科技有限公司 | Company information AC system |
| CN113568547A (en) * | 2021-07-30 | 2021-10-29 | 北京达佳互联信息技术有限公司 | Questionnaire processing method, device, equipment, server, system and storage medium |
| CN114663168A (en) * | 2022-05-20 | 2022-06-24 | 广东省广告集团股份有限公司 | Information flow-based advertisement targeted delivery management method and system |
-
2010
- 2010-03-08 CN CN201010119579A patent/CN101799907A/en active Pending
Cited By (8)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103339647A (en) * | 2010-11-24 | 2013-10-02 | 金成完 | Online advertising method using a free advertising website |
| CN102693494A (en) * | 2011-03-22 | 2012-09-26 | 郭埈奎 | Points accumulating method for user of intelligent machine |
| CN105809468A (en) * | 2015-01-15 | 2016-07-27 | 米特国际兴业股份有限公司 | Mechanism facilitating conduction of multi-side business |
| CN106157080A (en) * | 2015-04-14 | 2016-11-23 | 合硕科技股份有限公司 | Feed-back type questionnaire method |
| CN106846067A (en) * | 2017-02-17 | 2017-06-13 | 秦勤 | A kind of method for improving network advertisement cost performance with lottery |
| CN107038602A (en) * | 2017-03-10 | 2017-08-11 | 重庆超禾科技有限公司 | Company information AC system |
| CN113568547A (en) * | 2021-07-30 | 2021-10-29 | 北京达佳互联信息技术有限公司 | Questionnaire processing method, device, equipment, server, system and storage medium |
| CN114663168A (en) * | 2022-05-20 | 2022-06-24 | 广东省广告集团股份有限公司 | Information flow-based advertisement targeted delivery management method and system |
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Open date: 20100811 |