CN1889675A - Digital television system audience watching data collecting, statistic system and method - Google Patents
Digital television system audience watching data collecting, statistic system and method Download PDFInfo
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- CN1889675A CN1889675A CN 200610036427 CN200610036427A CN1889675A CN 1889675 A CN1889675 A CN 1889675A CN 200610036427 CN200610036427 CN 200610036427 CN 200610036427 A CN200610036427 A CN 200610036427A CN 1889675 A CN1889675 A CN 1889675A
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Abstract
A device for collecting viewer watch-data of digital TV system is prepared as using radio input unit to set and generate as well as send information of viewer member, using viewer member information data processing module to receive and process information sent from said input unit, using TV program information processing module to collect and process TV program information, using back-transmission network to provide channel for carrying out two-way communication between said data processing modules and data communication module at server end, using data processing module at server end and statistic module to process viewer water data and working out statistical data on watch rate.
Description
Technical field
The invention belongs to the digital TV Broadcasting Techniques category, relate in particular to a kind of spectators' watching data collecting, statistical system and method that is used to measure the digital television system audience ratings.
Background technology
Spectators' viewing-data is meant spectators' information about firms that can reflect TV reception in certain period and the TV program information that spectators member is watched.Spectators' information about firms is meant the spectators member's who watches certain TV programme relevant information, comprises spectators member's age, sex, the data such as time of watching program; TV program information is meant the information of the TV programme of being broadcasted in certain time period, comprise the title of TV programme, affiliated data such as channel.
In China, TV signal is experiencing the transfer process from simulation-to-digital, and the television set of people's use at present is simulated television, can directly receive anolog TV signals, and present television audience rating data acquisition technology is also based on anolog TV signals; Because digital television signal is encoded, is added in the front end process around reaching encryption, the terminal reception needs special digital TV decoding equipment (generally using set-top box), therefore, present television audience rating data acquisition technology can't solve spectators' watching data collecting problem of digital television signal.The present invention is just providing a kind of like this system and method, and it can solve in digital television system the acquisition problems of measuring spectators' viewing-data that TV audience rating institute must solution, and corresponding collection and statistical method are provided.
Summary of the invention
The object of the present invention is to provide a kind of digital television system spectators' watching data collecting, statistical system and method, this system and method can be gathered spectators' information about firms data that special input unit sends at user side, gather current TV program information data, and these data are kept at this locality, send data server to by return network, finish the statistics of spectators' data and viewing-data by server, draw spectators' viewership and audience rating statistical data.Digital television system spectators' watching data collecting provided by the present invention, statistical system and method are applicable to the digital television system of various standards, as radio, TV and film industries DVB Standard Digital Television system and telecommunications industry IPTV digital television system etc.
The invention provides a kind of digital television system spectators' watching data collecting, statistical system and method, comprise wireless input device, spectators' information about firms data processing module, TV program information data processing module, return network, server end data communication module, server end data processing module and statistical module, these modules have been formed following function independent subsystem:
1) a kind of setting of spectators' information about firms, generation, transmission and acquisition system, comprise wireless input device, spectators' information about firms data processing module, spectators' information about firms of this system and use produces, acquisition method is independent of concrete digital television standard, the digital television system of various standards, no matter be the digital television system of radio, TV and film industries DVB standard, still the IPTV television system of telecommunications industry can utilize this system and method to produce, gather spectators' information about firms;
2) a kind of acquisition system of TV program information comprises the TV program information data processing module;
3) a kind of data are preserved and network transmission system, comprise return network, data server, server end data communication module, data processing module etc.;
4) a kind of audience rating statistical system comprises Database Systems, statistical module etc.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, wherein wireless input device is the equipment that is independent of set-top box remote controller, be used for setting spectators' information about firms such as sex, age by spectators member, spectators member presses initiating key and then spectators' information about firms and the information that begins to watch is sent to the spectators' information about firms data processing module that is positioned at set-top box end or special equipment end; If spectators member presses end key and then spectators' information about firms and the information that finishes to watch is sent to the spectators' information about firms data processing module that is positioned at set-top box end or special equipment end.Wireless input device is two-way with the communication between spectators' information about firms data processing module.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, wherein spectators' information about firms data processing module has the effect of data acquisition, processing and communication, this module is arranged in receiving equipment (as set-top box or other dedicated receive facilities), and following function is provided:
1) receives spectators' information about firms data that wireless input device sends and send response message to wireless input device;
2) spectators' information about firms data are kept in the memory bank of receiving equipment end;
3) send spectators' information about firms data to data server by return network.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, wherein the TV program information data processing module has data acquisition, processing and communication role, and this module is positioned at digital TV decoding equipment, and following function is provided:
1) gathers current TV program information data;
2) the TV program information data are kept in the memory bank of digital TV decoding equipment;
3) send the TV program information data to data server by return network, perhaps send the TV program information data to other receiving equipment, send data server to by this equipment again.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, wherein return network can be the network that the Internet, telephone network, two-way hfc plant etc. have the two-way communication characteristic.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, wherein the data communication module of server end is used to receive the data from spectators' information about firms data processing module and the transmission of TV program information data processing module, and some instructions and the response message of server end sent to the other side.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, wherein the data processing module of server end is used for handling the spectators' viewing-data that sends from spectators' information about firms data processing module and TV program information data processing module, and its function comprises and is saved in these data in the database categorizedly; Statistical module is used for adding up and generation audience ratings result data according to being provided with of system, and expresses with certain form (as chart).
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, wherein spectators' viewing-data comprises two parts content: spectators' information about firms and TV program information.The generation of spectators' information about firms provided by the invention, acquisition method are independently on function with the acquisition method of TV program information, the standard that is generation, acquisition method, realization technology and the process and the Digital Television of spectators' information about firms has nothing to do, no matter be the Digital Television of the DVB standard of broadcasting and TV system, still the IPTV Digital Television of telecommunications industry can produce and gather spectators' information about firms by method and system provided by the invention.
Use the notion of digital TV channel information in this specification, the digital TV channel at the program place that digital TV channel information is used for representing that spectators are watching.The notion of digital television system mid band is different from the notion of simulated television system mid band, and in order to distinguish both, we are called analog channel with the channel in the simulated television system.The signal that front end is broadcast in the simulated television system is anolog TV signals, and each analog channel can only transmit a cover TV programme, therefore, and the program that analog channel can a corresponding uniquely cover TV station.And in the digital television system of radio, TV and film industries DVB standard, an analog channel can transmit many covers through multiplexing TV programme, we are referred to as a digital TV channel with every suit program in the multiplex stream that transmits in the channel, thereby are different from analog channel.Therefore, in the digital television system of DVB standard, the corresponding programs of each digital TV channel, be can't a corresponding concrete digital TV channel only, also must increase the program that other information can be distinguished the different digital television channel that transmits in the same analog channel with the information of analog channel.In telecommunications industry IPTV digital television system, utilize multicasting technology to realize live telecast, so the unique corresponding digital TV channel of each multicast ip address.Therefore, in the digital television system of the various standards of digital television system that comprises the DVB standard and IPTV digital television system, information that can a digital TV channel of unique expression is called digital TV channel information.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method comprise the following course of work and step:
A. after spectators member opens digital TV decoding equipment and selected certain channel, through TV program information data processing module behind the specific duration digital TV channel information data is being sent to front-end server together with the equipment unique information of digital TV decoding equipment by return network, and be kept in the memory bank of set-top box with the current time;
B. spectators member configures sex, the age personal information of oneself in advance on wireless input device, presses initiating key these information are sent to spectators' information about firms data processing module together with the information that begins to watch together with the equipment unique information of wireless input device;
C. after spectators' information about firms data processing module receives the information that wireless input device sends among the step b, these data are sent to front-end server together with the equipment unique information of the equipment of carrying spectators information about firms data processing module by return network, and these data were kept at together with the current time in the memory bank of equipment of this module of carrying;
D. when spectators member finishes to watch TV programme, press the end key on the wireless input device, spectators member's sex, age information are sent to spectators' information about firms data processing module together with finishing the information of watching together with the equipment unique information of wireless input device;
E. after spectators' information about firms data processing module receives the information that wireless input device sends in the steps d, these data are sent to front-end server together with the equipment unique information of the equipment of carrying spectators information about firms data processing module by return network, and these data were kept at together with the current time in the memory bank of equipment of this module of carrying;
F. front-end server is handled the spectators' viewing-data that receives, and counts the audience ratings result according to the requirement that is provided with.
In the aforesaid step, the equipment unique information be meant can unique this equipment of differentiation information, can be such as the information that the sequence number of set-top box, the device coding of wireless input device etc. can unique this equipment of difference as the equipment unique information of this equipment.
Aforesaid a kind of digital television system spectators' watching data collecting, statistical system and method, also comprise the two-way communication rule between wireless input device and the spectators' information about firms data processing module, these rule predeterminings the prompting state of wireless input device under the various situations in the communication process.Such as, in the time of setting, when wireless input device does not receive the response message of spectators' information about firms data processing module, can think automatically that the equipment of carrying spectators information about firms data processing module does not receive this spectators member's the information that wireless input device sent, then the display screen of wireless input device can point out this spectators member to send just now information once more.
Application number is for providing a kind of viewing rate data automatic acquiring, statistical system and method for digital television system in 200610034523.3 the patent, this invention has only provided the technological means of gathering TV program information, and the effective technology means of gathering spectators' information about firms are not provided.The present invention provides a kind of system and method for the spectators' of collection information about firms simultaneously, make technological means provided by the invention and method not only can gather TV program information, can also gather spectators' information about firms, association by two kinds of information realizes the all-round statistics of audience ratings, is a complete spectators' watching data collecting and a statistical system.At present disclosed other patents about audience rating statistical are all at the simulated television system, the technological means, the method and system that are provided in these patents can not be used for digital television system, can't solve the statistical problem of spectators' watching data collecting and audience ratings in the digital television system.
Description of drawings
Fig. 1 is one of digital television system spectators' watching data collecting involved in the present invention, embodiment block diagram of statistical system;
Fig. 2 be digital television system spectators' watching data collecting involved in the present invention, statistical system the embodiment block diagram two;
Fig. 3 is the exemplary plot that is used to produce, send the wireless input device of spectators' information about firms among the present invention;
Fig. 4 is the workflow diagram of two-way communication between wireless input device and spectators' information about firms data processing module when spectators member begins the behavior of TV reception among the present invention;
Fig. 5 is the workflow diagram of two-way communication between wireless input device and spectators' information about firms data processing module when spectators member finishes the behavior of TV reception among the present invention;
Fig. 6 is an example of the coded format of spectators' information about firms Frame that wireless input device sends among the present invention;
Fig. 7 is an example of the coded format of the response data frame that spectators' information about firms data processing module sends to wireless input device among the present invention;
Fig. 8 is an example of the coded format of spectators' information about firms Frame that spectators' information about firms data processing module sends to data server among the present invention;
Fig. 9 is an example of the coded format of the TV program information Frame that the TV program information data processing module sends to data server among the present invention;
Embodiment
With reference to figure 1, an embodiment block diagram for digital television system spectators' watching data collecting involved in the present invention, statistical system, among this embodiment, spectators' information about firms data processing module and TV program information data processing module all are positioned at bi-directional set-top box (digital TV set-top box with Cable modem function), and combine, general designation is made set-top box end data processing module.101 is wireless input device, and the remote controller that is independent of set-top box uses, and is specifically designed to spectators member and is provided with, imports spectators' information about firms.102 for being arranged in the bi-directional set-top box of viewer's home, set-top box end data processing module is positioned at wherein, be used to receive and handle information, simultaneously TV programme (being the current TV programme of watching of the spectators) information of the current decoding of processor top box from wireless input device 101.103 is two-way return network, for the interactive communication between set-top box and the data server provides passage, is bi-directional set-top box owing to what use, so the two-way return network in the present embodiment is actually the HFC wideband IP network through bidirectional rebuilding.The 104th, be positioned at the data server of bilateral network front end, comprise data communication module, data processing module and statistical module, its effect is the data that receiving set up box 102 places transmit, and transmission information and instruction be to set-top box 102, and the statistical function of spectators' viewing-data and audience ratings is provided.
In embodiment as shown in Figure 1, digital television system spectators' watching data collecting provided by the invention and statistical method comprise following steps:
A. spectators member opens set-top box and selected certain digital TV channel, through set-top box behind the specific duration digital TV channel information data is being sent to front-end server together with sequence number of set top box by return network, and be kept at together with current time information in the memory bank of set-top box;
B. spectators member configures sex, the age personal information of oneself in advance on wireless input device, presses initiating key these information are sent to set-top box end data processing module together with beginning the device coding of the information of watching with wireless input device;
C. after set-top box end data processing module receives the information that wireless input device sends among the step b, these data are sent to the front end data server together with sequence number of set top box by return network, and be kept at these data in the memory bank of set-top box together with current time information;
D. when spectators member finishes to watch TV programme, press the end key on the wireless input device, spectators member's sex, age information are watched that together with finishing the information and the device coding of wireless input device send to set-top box end data processing module;
E. after set-top box end data processing module receives the information that wireless input device sends in the steps d, these data are sent to the front end data server together with sequence number of set top box by return network, and be kept at these data in the memory bank of set-top box together with current time information;
F. front-end server receive to participate in spectators' viewing-data that set-top box sent of spectators' watching data collecting and handles, and goes out the audience ratings result according to the indicator-specific statistics of system's setting.
In aforesaid digital television system spectators' watching data collecting and the statistical method, the sequence number of each set-top box all is unique, and purpose is to be used to distinguish different families.
In aforesaid digital television system spectators' watching data collecting and the statistical method, the device coding of each wireless input device all is unique, and purpose is to distinguish different spectators members.
In the present embodiment, the Database Systems in the data server comprise following database table:
1) spectators member's viewing-data table:
Set up spectators member's viewing-data table for each set-top box of gathering spectators' viewing-data, this table record is by the spectators member's of this set-top box TV reception viewing-data.This table comprises following field:
Wireless input device coding: the device coding of wireless input device
Begin the time of watching: the spectators member of wireless input device representative begins the time of TV reception
Finish to watch the time: the spectators member of wireless input device representative finishes the time of TV reception
2) watched channel information table
Set up a watched channel information table for each set-top box of gathering spectators' viewing-data, this table record uses the information of the TV programme that spectators watched of this set-top box.This table comprises following field:
Digital TV channel information: the digital TV channel under the current program that is receiving of expression set-top box
Time started: set-top box begins to receive the time of this digital TV channel program
Concluding time: set-top box finishes to receive the time of this digital TV channel program
3) channel program timetable
For each digital TV channel is set up a program timetable, the broadcast start time of the concrete programme content that this each digital TV channel of table record is broadcasted and end reproduction time.This table comprises following field:
Programm name: the title of the program that this digital TV channel broadcasted
Time started: the time that begins to play this program
Concluding time: the time that finishes to play this program
4) spectators' information about firms table
All participate in the spectators member's of audience rating investigating information this table record, comprise following field:
Set-top box coding: the sequence number of family-owned set-top box under this spectators member
Wireless input device coding: the coding of the wireless input device that this spectators member had
Sex: this spectators member's sex
Age: this spectators member's age
Statistical module is according to different indexs, thereby relatedly draws audience rating statistical numerical value according to predefined index by setting up between each database table.For example will add up one day and watch certain TV play program in certain digital TV channel, the age, the spectators between 50 ~ 70 years old accounted for the whole spectators' that watch this program percentage, and statistical method and step are as follows:
1) finds the channel program timetable of this digital TV channel correspondence, in table, find out the time started and the concluding time of this TV play;
2) in the watched channel information table of each set-top box correspondence, whether equal this TV play program place digital TV channel by comparing watched channel information, count the set-top box of watching this digital TV channel program;
3) in spectators member's viewing-data table of the set-top box correspondence of watching this digital TV channel program, retrieve and begin the time of watching and finish to watch that time and this TV play reproduction time scope have overlapping wireless input device coding, all retrieve to finish to draw spectators' total number of persons of watching this TV play;
4) the encode quantity of the wireless input device coding of retrieval age between 50 ~ 70 years old in pairing spectators' information about firms table of the wireless input device that in step 3), retrieves, this quantity is to watch the spectators number of members of age between 50 ~ 70 years old of this TV play;
5) use the spectators' number of members that obtains in the step 4) to make molecule, use the spectators' total number of persons that draws in the step 3) to make denominator, the two is divided by just to draw and watches certain TV play in certain digital TV channel one day, and the age, the spectators between 50 ~ 70 years old accounted for the whole spectators' that watch this program percentage.
As shown in Figure 3, be the exemplary plot of wireless input device described in the present invention.The 201st, mains switch is used to open and close the power supply of wireless input device.The 202nd, display screen is used to show various informations.The 203rd, sex is provided with key, uses multi-path digital toggle switch technology to realize (the variable connector chip can be used in inside), as selecting " man ", then sliding button is toggled it to " man " and upward gets final product.204, the 205, the 206th, the age is provided with key, all uses multi-path digital toggle switch technology to realize, denotable the range of age is 0 ~ 199 years old.Age is provided with the highest order that key 204 is used to be provided with the age, has only 0 and 1 two kind of selection; Age is provided with the interposition that key 205 is used to be provided with the age, is provided with between 0 ~ 9; Age is provided with the lowest order that key 206 is used to be provided with the age, is provided with between 0 ~ 9.The 207th, " beginning " key, press this key when the spectators member who has this wireless input device begins TV reception, then this spectators member's information about firms will be sent out away together with the device coding information of " beginning to watch " information and this wireless input device.The 208th, " end " key, press this key when the spectators member who has this wireless input device finishes TV reception, then this spectators member's information about firms will be sent out away together with the device coding information of " end is watched " information and this wireless input device.The 209th, the wireless receiving and dispatching port, this port is consistent on type with the wireless receiving and dispatching port of the equipment of carrying spectators information about firms data processing module.In the present embodiment, because spectators' information about firms data processing module is positioned at set-top box, so the type of wireless receiving and dispatching port is consistent with the wireless receiving and dispatching port of set-top box.
As shown in Figure 4, wireless input device and spectators' information about firms receiving equipment (supporting body of spectators member's data processing module when spectators member begins TV reception among the present invention, this supporting body is a set-top box in embodiment 1) between the workflow diagram of two-way communication, comprise following process and step:
The course of work of wireless input device:
1) spectators member sets sex, age information in advance, presses " beginning " key of wireless input device when beginning to teleview;
2) wireless input device is with this spectators member's information about firms: the information that age, sex and expression " begin to watch " and the device coding of this wireless input device send together, and wait for the echo message of receiving equipment;
3) if do not receive the echo message of receiving equipment at the appointed time, then point out spectators member to press " beginning " key again and await a response, otherwise enter 4);
4) wireless input device receives the echo message of receiving equipment, and shows the information of expression " beginning to watch " meaning on display screen.
The course of work of receiving equipment:
1) whether monitoring wireless transmitting-receiving port has input, if not then monitoring repeatedly, if having then enter 2);
2) judge the type of message receive by banner word, if the information of spectators member's wireless input device emission, then data are handled and corresponding response message is transmitted to wireless input device.
As shown in Figure 5, the workflow diagram of two-way communication between wireless input device and the spectators' information about firms receiving equipment when finishing the behavior of TV reception for spectators member among the present invention comprises following steps:
The course of work of wireless input device:
1) spectators member presses one's own wireless input device " end " key;
2) wireless input device is with this spectators member's information about firms: the information of age, sex and expression " end is watched " and the device coding of this wireless input device are launched together, and wait for the response of receiving equipment;
3) if do not receive the echo message of receiving equipment at the appointed time, then point out spectators member to press " end " key again and await a response, otherwise enter 4);
4) wireless input device receives the echo message of receiving equipment, and shows the information of expression " normal termination " meaning on display screen.
The course of work of receiving equipment:
1) whether the monitoring wireless port has input, if not then monitoring repeatedly, if having then enter 2);
2) judge the type of message receive by banner word, if the information of spectators member's wireless input device emission, then data are handled and corresponding response message is transmitted to wireless input device.
As shown in Figure 6, be an example of the coded format of spectators' information about firms Frame that wireless input device sends among the present invention, the meaning of each field that it comprised is as described below:
Banner word: be used for distinguishing this message whether from spectators member's wireless input device;
Wireless input device coding: be used for distinguishing different spectators members;
Information type: being used for distinguishing this message is " beginning to watch " message or " end is watched " message;
Member's sex: the sex information that is used for representing the affiliated spectators member of this wireless input device;
Member's age: the age information that is used for representing the affiliated spectators member of this wireless input device;
Check word: be used for error checking.
As shown in Figure 7, be an example of the coded format of the echo message Frame that spectators' information about firms receiving equipment sends to wireless input device among the present invention, the meaning of each field that it comprised is as described below:
Banner word: be used between different messages, distinguishing;
Wireless input device coding: judge by this field whether receiveing the response of receiving is the message that sends to this wireless input device;
Check word: be used for error checking.
As shown in Figure 8, be an example of the coded format of spectators' information about firms Frame that spectators' information about firms data processing module sends to data server among the present invention, the meaning of each field that it comprised is as described below:
Banner word: be used between different messages, distinguishing;
Device coding: unique coding of the equipment of carrying spectators information about firms data processing module is used for distinguishing different families;
Wireless input device coding: be used for distinguishing different spectators members;
Information type: being used for distinguishing this message is " beginning to watch " message or " end is watched " message;
Member's sex: the sex information that is used for representing the affiliated spectators member of this wireless input device;
Member's age: the age information that is used for representing the affiliated spectators member of this wireless input device;
Check word: be used for error checking.
As shown in Figure 9, be an example of the coded format of the TV program information Frame that the TV program information data processing module sends to data server among the present invention, the meaning of each field that it comprised is as described below:
Banner word: be used between different messages, distinguishing;
The digital TV decoding device coding: the coding of every digital TV decoding equipment all is unique, is used for distinguishing different families;
Digital TV channel information: be used for representing which digital TV channel the current program of watching of spectators belongs to;
Check word: be used for error checking.
In the digital television system of the DVB of broadcasting and TV system standard, the information combination that can represent expression one programs in the information of current analog channel and the multiplexing code stream works the digital TV channel information that is used as, the information combination that perhaps can represent expression one programs in the information of the multiplexing code stream that current analog channel transmits and the multiplexing code stream works the digital TV channel information that is used as, as with tuned frequency and program code as digital TV channel information, tuned frequency wherein is meant the employed frequency of tuner when set-top box normally receives current digital TV channel code stream, and program code is meant the content of the program code field in the pat table of current multiplexing code stream or the numbering that front end is distributed to each program in the current multiplexing code stream; For another example, with the pid value of the pmt table of transport stream ID and current program correspondence as digital TV channel information.Can also be that every programs distributes overall unique encoding at front end, PMTPID such as the unique program of overall situation coding or every programs is unique, this coding also can be reached the purpose of a digital TV channel of unique difference as digital TV channel information.
What carry out between wireless input device and the spectators' information about firms data processing module among the present invention is interactive communication, and wireless input device has following prompt rules:
1) when pressing " beginning " key, on display screen, point out the information that to express " transmission start information " meaning, and behind the echo message that receives spectators' information about firms data processing module, on display screen, point out the information that to express " send normally, the begin to watch " meaning;
2) when pressing " end " key, on display screen, point out the information that to express " transmission ending message " meaning, and behind the echo message that receives spectators' information about firms data processing module, on display screen, point out the information that to express " send normally, the finish to watch " meaning;
When 3) not receiving any echo message of spectators' information about firms data processing module, on display screen, point out and to express the information of " please button " again meaning when pressing " beginning " or " end " key;
4) when opening the wireless input device power supply, prompting can be expressed the information of " beamhouse operation " meaning on display screen;
5) under normal holding state, prompting can be expressed the information of " beamhouse operation " meaning on display screen.
The prompt rules that aforesaid wireless input device has its objective is that prompting spectators member correctly intactly operates this wireless input device, thereby guarantees that fully system acquisition arrives complete spectators' viewing-data.
In the present embodiment, set-top box is after receiving and collecting spectators' viewing-data, be kept in the memory bank of set-top box, the purpose of doing like this is when data can't send data server to by return network, can guarantee that spectators' viewing-data at that time is kept in the set-top box, after the passback problem is resolved, just these data can be read from receiving equipment and returned to data server, perhaps collect these data, for example artificially collect by other modes.The spectators' viewing-data that generally requires set-top box can preserve at least 3 days.
Embodiment 2
Fig. 2 is digital television system spectators' watching data collecting involved in the present invention, another embodiment block diagram of statistical system.Embodiment 2 is that with the difference of embodiment 1 embodiment 2 uses special equipment to gather spectators' information about firms.The 101st, wireless input device is with carrying out two-way communication between the special equipment 105.The 105th, gather the special equipment of spectators' information about firms data, spectators' information about firms data processing module is positioned at wherein.The 102nd, set-top box, the TV program information data processing module is positioned at wherein.The 103rd, bilateral network is providing bidirectional communication link between special equipment 105 and the data server 104 and between set-top box 102 and the data server 104.The 104th, data server, data communication module, data processing module and statistical module are positioned at wherein.
Among the embodiment 2, spectators' information about firms data processing module lays respectively in the different equipment with the TV program information data processing module, wherein, spectators' information about firms data processing module is positioned at special equipment 105, and the TV program information data processing module is positioned at set-top box 102.To be the gatherer process of avoiding spectators' information about firms exert an influence to the normal rating work of set-top box the purpose of Shi Shiing like this.In the present embodiment, special equipment 105 has function as described below:
1) gathers and preserves spectators' information about firms data that wireless input device sends;
2) spectators' information about firms data are sent to data server;
3) information of reception data server and instruction and execution corresponding operating.
In embodiment 2, make the digital TV channel information in the digital television system of coming to determine the DVB standard in the following method: in the time of what a digital TV channel of the every search of set-top box, just preserve a numbering corresponding with this digital TV channel, this numbering can uniquely be determined a digital TV channel.
Owing to adopt special equipment to gather and preserve spectators' information about firms data, so the field of database table is slightly different with embodiment 1 in the present embodiment, but the design principle of database is consistent.
Described above is two more excellent possible embodiments of the present invention.Within the scope of the invention, the foregoing description can also have a variety of versions, to those skilled in the art, and under enlightenment of the present invention and instructing, do not depart from the scope of the present invention, can make various modifications and variations to the present invention at an easy rate.Therefore, the present invention attempts to be included in the various modifications and variations of in the equivalence techniques scope the present invention being made.
Claims (11)
1. a digital television system spectators watching data collecting, statistical system and method, it is characterized in that comprising wireless input device, spectators' information about firms data processing module, TV program information data processing module, return network, server end data communication module, server end data processing module and statistical module, described wireless input device is used for being provided with, produces and sends spectators' information about firms; Described spectators' information about firms data processing module is used for receiving and handling the information that wireless input device sends; Described TV program information data processing module is used for handling TV program information; Described return network is used for providing passage for carrying out carrying out two-way communication between two-way communication and TV program information data processing module and the server end data communication module between spectators' information about firms data processing module and the server end data communication module; Described server end data processing module and statistical module are used for handling spectators' viewing-data and audience ratings are made statistics, and above-mentioned module has been formed following function independent subsystem:
1) a kind of setting of spectators' information about firms, generation, transmission and acquisition system comprise wireless input device, spectators' information about firms data processing module;
2) a kind of acquisition system of TV program information comprises the TV program information data processing module;
3) a kind of data are preserved and network transmission system, comprise return network, data server, server end data communication module, data processing module etc.;
4) a kind of audience rating statistical system comprises Database Systems, statistical module etc.
2. according to claim 1 described digital television system spectators' watching data collecting, statistical system and method, the remote controller that it is characterized in that wireless input device and digital TV decoding equipment is independent the use, and it is independent on the function, the setting of spectators' information about firms, generation and emission function only are provided, comprise:
Age is provided with key: the age that is used to be provided with spectators member;
Sex is provided with key: the sex that is used to be provided with spectators member;
Initiating key: be used for producing spectators' information about firms that spectators member begins to teleview;
End key: be used for producing spectators' information about firms that spectators member's end televiews;
On ﹠ off switch: the power supply that is used for opening and closing wireless input device;
Display screen: be used for according to prompt rules display reminding information.
3. digital television system spectators' watching data collecting according to claim 1, statistical system and method, it is characterized in that carrying out in the process of interactive communication between wireless input device and the spectators' information about firms data processing module, wireless input device has following prompt rules:
1) when pressing " beginning " key, on display screen, point out the information that to express " transmission start information " meaning, and behind the echo message that receives spectators' information about firms data processing module, on display screen, point out the information that to express " send normally, the begin to watch " meaning;
2) when pressing " end " key, on display screen, point out the information that to express " transmission ending message " meaning, and behind the echo message that receives spectators' information about firms data processing module, on display screen, point out the information that to express " send normally, the finish to watch " meaning;
When 3) not receiving any echo message of spectators' information about firms data processing module, on display screen, point out and to express the information of " please button " again meaning when pressing " beginning " or " end " key;
4) when opening the wireless input device power supply, prompting can be expressed the information of " beamhouse operation " meaning on display screen;
5) under normal holding state, prompting can be expressed the information of " beamhouse operation " meaning on display screen.
4. digital television system spectators' watching data collecting according to claim 1, statistical system and method is characterized in that the two-way communication process between the wireless input device and spectators' information about firms receiving equipment comprised following steps when spectators member began TV reception:
The course of work of wireless input device:
1) spectators member sets sex, age information in advance, presses " beginning " key of wireless input device when beginning to teleview;
2) wireless input device is with this spectators member's information about firms: the information that age, sex and expression " begin to watch " and the device coding of this wireless input device send together, and wait for the echo message of receiving equipment;
3) if do not receive the echo message of receiving equipment at the appointed time, then point out spectators member to press " beginning " key again and await a response, otherwise enter 4);
4) wireless input device receives the echo message of receiving equipment, and shows the information of expression " beginning to watch " meaning on display screen;
The course of work of receiving equipment:
1) whether monitoring wireless transmitting-receiving port has input, if not then monitoring repeatedly, if having then enter 2);
2) judge the type of message receive by banner word, if the information of spectators member's wireless input device emission, then data are handled and corresponding response message is transmitted to wireless input device.
5. digital television system spectators' watching data collecting according to claim 1, statistical system and method is characterized in that when spectators member finishes the behavior of TV reception that the process of two-way communication comprises following steps between the wireless input device and spectators' information about firms receiving equipment:
The course of work of wireless input device end:
1) spectators member presses one's own wireless input device " end " key;
2) wireless input device is with this spectators member's information about firms: the information of age, sex and expression " end is watched " and the device coding of this wireless input device are launched together, and wait for the response of receiving equipment;
3) if do not receive the echo message of receiving equipment at the appointed time, then point out spectators member to press " end " key again and await a response, otherwise enter 4);
4) wireless input device receives the echo message of receiving equipment, and shows the information of expression " normal termination " meaning on display screen;
The course of work of receiving equipment:
1) whether the monitoring wireless port has input, if not then monitoring repeatedly, if having then enter 2);
2) judge the type of message receive by banner word, if the information of spectators member's wireless input device emission, then data are handled and corresponding response message is transmitted to wireless input device.
6. a digital television system spectators watching data collecting, statistical system and method is characterized in that comprising the following course of work and step:
A. after spectators member opens digital TV decoding equipment and selected certain channel, through TV program information data processing module behind the specific duration digital TV channel information data is being sent to front-end server together with the equipment unique information of digital TV decoding equipment by return network, and these data were kept in the memory bank of set-top box with the current time;
B. spectators member configures sex, the age personal information of oneself in advance on wireless input device, presses initiating key these information are sent to spectators' information about firms data processing module together with the information that begins to watch together with the equipment unique information of wireless input device;
C. after spectators' information about firms data processing module receives the information that wireless input device sends among the step b, these data are sent to front-end server together with the equipment unique information of the equipment of operation spectators information about firms data processing module by return network, and these data were kept at together with the current time in the memory bank of equipment of this module of operation;
D. when spectators member finishes to watch TV programme, press the end key on the wireless input device, spectators member's sex, age information are sent to spectators' information about firms data processing module together with finishing the information of watching together with the equipment unique information of wireless input device;
E. after spectators' information about firms data processing module receives the information that wireless input device sends in the steps d, these data are sent to front-end server together with the equipment unique information of the equipment of operation spectators information about firms data processing module by return network, and these data were kept at together with the current time in the memory bank of equipment of this module of operation;
F. front-end server is handled the spectators' viewing-data that receives, and counts the audience ratings result according to the requirement that is provided with.
7. digital television system spectators' watching data collecting according to claim 6, statistical system and method, when it is characterized in that this system and method is used for the DVB digital television system, the make of digital TV channel information is: the information combination that can represent expression one programs in the information of current analog channel and the multiplexing code stream works the digital TV channel information that is used as, and can represent that perhaps the information combination of expression one programs in the information of the multiplexing code stream that current analog channel transmits and the multiplexing code stream works the digital TV channel information that is used as.
8. digital television system spectators' watching data collecting according to claim 6, statistical system and method, when it is characterized in that this system and method is used for the DVB digital television system, can determine the digital TV channel information that the user is current by following step:
1) each digital TV channel and a numbering are mapped, and this numbering is kept in the set-top box;
2) when spectators watch certain digital TV channel, this is numbered as current digital TV channel information.
9. digital television system spectators' watching data collecting according to claim 6, statistical system and method, when it is characterized in that this system and method is used for the IPTV digital television system, can be with the IP multicast address of each program stream place multicast group as digital TV channel information.
10. digital television system spectators' watching data collecting according to claim 6, statistical system and method is characterized in that will preserving the database table that following content is provided in the described front-end server Database Systems:
Spectators member's viewing-data table: this table record comprises the wireless input device coding, begins time of watching and the information that finishes the time of watching by the spectators member's of optional network specific digit TV decoding device TV reception viewing-data;
The watched channel information table: this table record uses the information of the TV programme that spectators watched of optional network specific digit TV decoding device to comprise digital TV channel information, time started and concluding time information;
The channel program timetable: the title of the program that this each digital TV channel of table record is broadcasted and broadcast start time and end reproduction time comprise programm name, time started and concluding time information;
Spectators' information about firms table: all participate in the spectators member's of audience rating investigating information this table record, comprise digital TV decoding device coding, wireless input device coding, spectators member's sex and age information.
11. digital television system spectators' watching data collecting according to claim 6, statistical system and method is characterized in that making the digital TV channel information of constructing in the following method:
Insert the characteristic of unique data as this program stream at front end for each program stream, set-top box extracts this characteristic after receiving program stream, with this characteristic as digital TV channel information.
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